FROM MIXES FOR DONUTS, COOKIES, MUFFINS, BROWNIES AND SPECIALTIES, TO FILLINGS AND DECORATIONS. AMERICAN-STYLE INGREDIENTS ASSORTMENT
MORE THAN A TASTY STORY
Sometimes things are so good that everyone wants them. Over a century ago, two bakers in Jackson, Michigan (USA) discovered that their donuts became so famous that everyone wanted the recipe.
But instead of giving it away, these clever entrepreneurs put a ready-to-make donut mix on the market so that bakers throughout the country could make the tastiest donuts themselves. This was the start of the Dawn Donut Company, a family-run company.
Over a century later, we still produce that famous donut mix. But that’s not all. The total American Bakery range has since expanded so that bakers can turn to Dawn Foods for countless products.
AN EXCITING RANGE OF PRODUCTS
JUST FOR YOU
With our American heritage, we are experts in this field and happy to present our full ingredients assortment to help you make Authentic American favourites: from donuts, to muffins, cookies, brownies and specialty cakes.
Social media has transformed food into a global conversation, where viral trends and creative visuals can make a bakery product famous overnight. Social media platforms drive discovery, influence purchasing, and reshape how bakeries innovate, market, and sell. This trend motivates bakeries to remain agile, build brand equity, and engage consumers with interactive experiences.
YEAST RAISED DONUTS
Dawn has set the world standard for a true American yeast raised donut: the typical, traditional airy, soft donut. We have a broad range of solutions in our portfolio to fit all your needs: mixes, bases, premixes and concentrates.
In line with the growing demand for vegan products, we have also developed a Vegan Donut Mix, allowing you to offer a vegan variant to mindful consumers.
TAILORED SOLUTIONS
Beyond our standard portfolio, we understand that you may have unique needs. Combining your objectives with our industry expertise, we collaborate to develop products and solutions that
meet your specific requirements and challenges. We work with you as strategic partners, connecting you with our chefs and R&D team. Whether you want to create efficiencies in your operations or rework existing applications or processes to reduce waste and improve profitability, we can develop specific donut solutions to fit your needs.
As part of our capabilities, we can therefore tailor solutions for specific requests such as low fat absorption donut mixes, reduced sodium mixes or cleaner label options. We can also use a broad variety of oils for our donut mixes, to match diverse consumer preferences. Our products can be made available in different packaging sizes, from 10kg to big bags of 1T.
GOOD TO KNOW
YEAST RAISED DONUT MIXES - EASY PROCESS, FOR SMALLER SCALE PRODUCTION
Require only the addition of water and yeast
YEAST RAISED DONUT BASES
Require the addition of water, yeast and flour (1:1)
YEAST RAISED DONUT CONCENTRATES - FOR (SPECIFIC) LARGER SCALE PRODUCTION
Require the addition of water, yeast, greater than 1:1 flour and sometimes shortening/oil
Attributes:
• Easy to prepare: just add oil and water
• Great volume
• Moist texture
• Suspend all inclusions well
• Freeze and thaw stable
• Natural colours & flavours
BALANCE OFFER
For the entire American mixes assortment, we offer “Betterfor-you” alternatives, as part of our Dawn Balance range. Specifically for muffins, this includes solutions for longer shelflife products, as well as gluten free, wholegrain or vegan. The range
MUFFIN MIXES
With the simple addition of water and oil, we have developed muffin mixes to meet all your needs. High quality and versatile, our muffins have a deliciously moist, airy texture. They suspend inclusions well, always dome and are ideal for all types of muffins. Available in two classic flavours - plain and chocolate, our muffin mixes can be easily combined with other Dawn products such as inclusions: chocolate chunks and candied fruits, fruit and fat-based fillings, as well as icings, frostings and coatings. Just top, fill or customize your muffins for a product assortment that will stand out.
COOKIE MIXES
With Dawn cookie mixes, just add water and butter and you are on your way to Authentic American style cookies, chewy on the inside and crunchy on the outside. Our cookie mixes are available in three popular flavours: vanilla, chocolate and oatmeal.
Dawn Cookie mixes offer incredible versatility, making it easy to strike the perfect balance between rich indulgence and everyday simplicity. Ride the wave of viral cookie trends—from decadent filled creations to beautifully decorated, dessert-inspired treats. Combine them with Dawn fillings, compounds, icings and coatings to offer endless possibilities to flavour and elevate your creations. Delight your customers and stand out by offering unforgettable limited-time offerings.
Attributes
• Crispy outside, chewy inside
• Great spread and thickness, offering a nice cracked surface
• Matches perfectly with Dawn products to fill and decorate
• Made with rapeseed oil, only one e-number, natural colours and flavours
• Possibility to play around with the application recipe
Benefits
• Trendy authentic American style
• Appealing visual
• Offers great versatility
• Answers the demands of manufacturing customers producing for retail
• Offer a variety of textures to consumers
BROWNIE MIXES & BLONDIE MIX
Brownies are a favourite among dessert lovers of all ages. Known for their rich, chocolaty flavour and dense, fudgy or cakey texture, brownies have become a must-have in bakeries. These sweet American treats have evolved into countless variations, including options with nuts, swirls of caramel, or even blondies. With our Dawn mixes, you can choose between a variety of tastes and textures, allowing for endless customizable options, that will offer both comfort and indulgence in every bite.
• With Dawn Fudge Brownie Mix, create dense, moist, and intense chocolate brownies, with a chewier texture, closer to a thick, rich fudge.
• Dawn Cake Brownie Mix offers a lighter and fluffier texture , for airier brownies that resemble chocolate cake but with a slightly denser crumb.
• Our latest addition to the range, Dawn Blondie Mix, also known as the “blond” brownie, will have notes of caramel and vanilla thanks to brown butter, allowing for a nice variety of flavour next to the chocolatey ones.
We also offer Better-for-you options, vegan and gluten free alternatives.
Attributes
• Easy to make, only add water & oil/butter (just add water options available)
• Rustic cracked lighter-brown surface
• Dense & moist dark crumb
• Buttery and soft (Blondie)
• Extremely versatile
NEW YORK STYLE CHEESECAKE MIX
This authentic creamy dessert will add a taste of New York to any display. The primary difference between a NY-Style Cheesecake and other cheesecakes is its density and richness. With the new Dawn NY-Style Cheesecake Mix, you can prepare a rich, dense filling made with cream cheese. You can use our Dawn Crumble or Creme Cake Mix for the perfect crispy buttery crust. With our Dawn NY-style Cheesecake Mix, you’ll get a creamy, crack-free, perfect NY-Style Cheesecake that will bake gently.
Attributes
• Authentic baked cheesecake recipe
• Easy to prepare
• Creamy and dense texture
• Crack-free
VERSATILITY
CREME CAKE MIXES
We developed our versatile Creme Cake mixes, bases and concentrates to be easy to use, and versatile, perfect for today’s busy baker. Our creme cake mixes are ideal for making sheet cakes, loaf cakes and even muffins. You can count on consistent results every time, even for unskilled staff, meaning you’ll get more out of your time and budget. And because they suspend inclusions and combine with other ingredients well, their potential is endless. Our mixes are available in the most popular flavours: plain and chocolate. We now offer an alternative application recipe with less eggs that will allow you to reduce your cost-in-use, without compromising on performance.
Play with sizes, shapes, formats, inclusions, decorations to create a wide and varied offer. We also provide additional flavoured creme cake mixes: toffee and lemon.
Attributes
• Great batter strength
• Good volume and holds shape well
• Stable for carrying inclusions and fillings
Benefits
• Easy to handle
• Suited for varied applications allowing for a versatile offer
• Combines well with other Dawn products
CARROT CAKE MIX
With our Dawn Carrot Cake Mix, you can create delicious spicy carrot cakes. It is made with natural colours and flavours, and you only need to add water and oil.
RED VELVET CAKE MIX
Bring the authentic taste to your customers with our Dawn Red Velvet Cake Mix!
The red velvet cake is a typical American pastry made with layers of red cocoa cake base alternating with cream cheese or vanilla frosting.
A VERSATILE MIX
Our red velvet mix allows for wide versatility, making it suitable for cupcakes, muffins, layer cakes and any delicious dessert where you want that Red Velvet look and flavour to stand out. It is made with all natural colours.
Today’s consumers, especially younger generations are approaching tradition with a twist. With our Dawn Carrot Cake Mix you can enhance nostalgic memories with new flavour experiences
TIPS & TRICKS
• For even more indulgence, you can add carrot, fruits or nuts as inclusions
• Dawn Frostings and Icings are ideal to decorate your Carrot Cake.
DAWN EXCEPTIONAL® PAK PERFECT NON-STICKY ICING
Discover one of our latest innovations: the Pak Perfect Non-Sticky Icing It resolves a long standing issue in the pastry industry: the stickiness and dissolving of icings on packaged pastries. It will enable you to sell iced bakery goods packaged in clamshells that:
• Have a revolutionary non-sticky texture that leaves no residue
• Have 5-day packaged shelf-life
• Are thaw stable and fat free
With this product, we have a great answer to the rising demand for individually packaged cakes and pastries.
FAT BASED FILLINGS
Dawn Fat Based Fillings are the perfect way to fill your cakes in a convenient way. They will give your customers the best in taste, flavour and texture. These highly versatile fillings are ready to use, easily spreadable and are highly suitable for unbaked applications.
COMPOUNDS
Dawn Exceptional® Compounds are flavouring pastes ideal for a wide range of applications. They are made with concentrated fruit juice, extracts and/or fruit puree. They bring a variety of intense tastes and colours to all your bakery creations and are specifically good to colour and flavour icings and dough and to decorate your cakes.
DAWN EXCEPTIONAL® COMPOUND CHERRY
2.02012.320 DAWN EXCEPTIONAL® COMPOUND BANANA
2.02014.320 DAWN EXCEPTIONAL® COMPOUND STRAWBERRY
2.02018.313 DAWN EXCEPTIONAL® COMPOUND CARAMEL
2.02018.320 DAWN EXCEPTIONAL® COMPOUND CARAMEL
2.02020.320 DAWN EXCEPTIONAL® COMPOUND RASPBERRY 4x1 KG TUB
2.02024.320 DAWN EXCEPTIONAL® COMPOUND PASSION 4x1 KG TUB
2.02027.320 DAWN EXCEPTIONAL® COMPOUND KIRSCHWASSER 4x1 KG TUB
2.02032.305 DAWN EXCEPTIONAL® COMPOUND MOCHA
2.02032.320 DAWN EXCEPTIONAL® COMPOUND MOCHA 4x1 KG TUB
2.02044.320 DAWN EXCEPTIONAL® COMPOUND MARC DE CHAMPAGNE
2.02050.320 DAWN EXCEPTIONAL® COMPOUND MANGO
2.02342.320 DAWN EXCEPTIONAL® COMPOUND CAPPUCCINO 4x1 KG TUB
2.02344.320 DAWN EXCEPTIONAL® COMPOUND EGG LIQUEUR 4x1 KG TUB
2.02344.325 DAWN EXCEPTIONAL® COMPOUND EGG LIQUEUR 12 KG TUB
8.02754.301 DAWN EXCEPTIONAL® COMPOUND ORANGE CL 5 KG BUCKET
8.03194.305 DAWN EXCEPTIONAL® COMPOUND STRAWBERRY NATFLV 5 KG TUB
8.03208.301 DAWN EXCEPTIONAL® COMPOUND COCOA NATFL RACMB 2,5 KG BUCKET
8.03208.302 DAWN EXCEPTIONAL® COMPOUND COCOA NATFL RACMB 13 KG BUCKET
8.03265.320 DAWN EXCEPTIONAL® COMPOUND BLUEBERRY 4x1 KG TUB
8.03269.352 DAWN EXCEPTIONAL® COMPOUND BANANA 2x10 KG BUCKET
8.03310.320 DAWN EXCEPTIONAL® COMPOUND COCONUT 4x1 KG TUB
8.03425.320 NEW! DAWN EXCEPTIONAL® COMPOUND YUZU 4x1 KG TUB
ROYAL STEENSMA SOUPLESSE
We are proud to extend our existing range of fat-based fillings with the fat-based coatings of Royal Steensma. The range offers a selection of colours and flavours, allowing you to easily create new variations for your customers.
ROYAL STEENSMA CANDIED FRUIT, FRUITEASE AND RASPEL
Royal Steensma has many years of experience in crafting the finest quality Candied fruit, Fruitease and Raspel. They are the perfect addition to enhance your traditional and new bakery creations with vibrant flavours.
We understand that with constantly evolving consumer demands, you need more than exceptional products to inspire new levels of success. You need a true partner: one who’s walked the walk and understands the various challenges of running your day-to-day operation. A complete partner, with the tools, solutions and support to help you stand out in today’s highly competitive marketplace. An innovative partner, one that is always looking ahead for ideas and inspiration to create new excitement. We are creators. Collaborators. Experts and inspirers. For growing your business, we are the total package: your partner for bakery success.
DO YOU HAVE MORE QUESTIONS ABOUT OUR PRODUCTS OR WANT MORE INSPIRATION?
We’ve got the answers and more. Visit DAWNFOODS.COM