My content Establishing a schedule is a really big step to start promoting your business on Social Media. Now that you know how much time you can invest in promoting yourself, it’s time to decide what kind of content you want to share with your followers. This decision will depend on two big factors: the type of content you feel most comfortable with, and how much time you have to make it happen.
What kind of content am I comfortable with? There is no good answer to this question. Are you more of a visual person? Then you should probably focus on illustrations or picture-heavy content. On the other hand, if writing is your thing, you can focus on graphics, or post simple pictures and put all the effort into the captions. Here’s a list of some of the most common approaches. Of course, you don’t necessarily need to stick with one. At the end of this section, you’ll find an example of each one of them, so they’re easier to understand: ❖ Illustration-heavy content. Illustrations are a creative way of expressing your ideas. Of course, making illustrations takes talent and time. If you feel comfortable with this kind of content but you lack the time or skills to do it, you can always count on a graphic designer to help you out. ❖ Promoting your persona. This strategy is probably most recommended for influencers with a huge amount of followers. However, showing your hobbies, your routine, and your personality on Social Media can be a good way to generate trust in your audience. ❖ Graphics. Graphics (a combination of pictures with text) is an effective and simple way of sharing informative and appealing content with your audience. ❖ Reels. This kind of content is very trendy and engaging, thanks to other platforms like TikTok. Similar to graphics, it’s an easy way to share condensed information visually. Plus, you can also show yourself, generating an extra layer of trust and relatability. ❖ Reposting from other channels. If you generate content on other sources (YouTube, podcasts, etc.), it’s a great idea to create short clips out of them and share them on your Instagram feed. ❖ Lifestyle. As a doctor, you can probably share a lot of high-quality content and knowledge about how to live your life in a healthier way: recipes, workout routines, healthy daily habits…. For this strategy, though, it is advised to have good photography skills. Just like in the Illustration style, you can always hire somebody else to help you out.
Combine your Social Media work with a blog No matter what kind of content you’d like to share on Social Media, it is highly advised to combine it with a curated content strategy. For this purpose, the most common choice is to start publishing on a blog, especially since you already have your website set up. Not only will this highly boost your SEO, but it will also give you a lot of ideas and content for your Instagram feed. 9
