Introduction

The aim of this Social Media Plan is to help you define your Social Media strategy: your goals, your budget, your time availability, and your content. That’s why it has been conceived as an interactive document – a canvas where you can shape a Social Media strategy that fits your reality.

For that reason, in the following pages, you ’ll be asked to answer some questions. What are your goals? What's your budget? How much daily/weekly time can you spend on Social Media? What kind of content are you comfortable with?

Once you ’ ve established that foundation, you ’ll be able to plan, design, and build a strategy that you can effectively attach to.

Besides answering these questions, you will also find examples and good practices that have helped other private practice physicians boost their Social Media presence. At the end of the document, you ’ll find all the references in case you want to read further about any topics in particular.

Of course, these pieces of information should be taken as general guidelines, not dogmas. More important than the optimal length for a caption, or the recommended post frequency, is how much you like writing or how often you can post without dying. Besides, Social Media is a very dynamic industry, and what yesterday was blue, today might as well be red.

That's it! I hope you find this document helpful. And of course, I’ll be 1000% available for you in case you have any questions, comments, or suggestions for improvement.

David