My hashtags

Hashtags are a great way of increasing your audience. When you use a hashtag, your posts will appear on the page for that hashtag. That way, even users who don’t follow you will be able to see your content.

You can add up to 30 hashtags on any feed post, and a maximum of 10 for stories. However, the data suggests that you should use around 11 of them. The golden rule here is to only use hashtags that are truly relevant to your content. For example, the tag #doctorsofinstagram will be relevant for pretty much all of your posts. On the other hand, tags like #SleeveUp should only be used when you post vaccination-related content.

How can I find new hashtags?

Finding the perfect hashtags can be more complicated than it looks. Which ones are the best? There are just so many of them! A way to find out new hashtags is to just explore Instagram’s search engine. Just enter any hashtag and you ’ll be provided with the number of posts it’s been used in. Not only that, but the app will also give you some related hashtags you might be interested in.

Another good method to find new hashtags is to see which ones your competitors are using. You don’t have to use every single hashtag they ’re using, but it can work as a source of inspiration to find the most relevant ones for your audience.

Last but not least, you should also use your own branded hashtag. By doing so, you ’ll be able to build a stronger brand identity. In addition to that, using your own branded hashtag can be super useful in case you decide to run some kind of contest, giveaway, or promotion. Even though hashtags are pretty useful, one of their biggest cons is that they are so damn ugly. There are a few things you can do here and there to limit the aesthetic impact they have on your content. You should keep in mind, though, that hiding your hashtags isn’t always the best idea. For example, if you ’re trying to use a hashtag to raise awareness on some topic, in particular, you should make it as visible as possible!

1. Add all of your hashtags at the bottom of your caption. To make this trick work, you must leave at least three rows of separation between your caption and the hashtags. To do that, tap enter, write a period, and repeat two or three times.

2. Add all of your hashtags in a comment. Yes, you don’t have to incorporate your hashtags in the caption. You can go ahead and post your content without the hashtags, and then reply to your post with all the hashtags in your comment.

3. Incorporate your hashtags inside the caption. If you decide to go this way, though, limit as much as you can the number of hashtags you use –try to use only one hashtag, and no more than three–.

4. Hide them in your stories. Yes, you can also incorporate hashtags into your stories. If you don’t want your followers to see them, you can just change their size so they’re super small and subtle. Another way to get rid of them is to place a sticker or emoji

above them. Your tags will still be there, but they ’ll be completely invisible to your audience.

The go-to hashtags for most of my posts will be…

We’re almost done! One last time, I’ll ask you to do some work. In this case, I’d like you to identify 5 hashtags that will be relevant for most of the content you post. In addition to that, try to come up with one or two branded hashtags.