My goals

Setting your goals is probably the most important thing when starting a Social Media strategy. No matter how hard you work on it, if you don’t align your content with your goals, you will likely struggle to achieve what you ’re looking for.

You can expect a variety of things out of a Social Media strategy. Maybe you want to attract more traffic to your website. Maybe you want to establish yourself as an authority in the medical field. Maybe you want to promote your services as a private practice physician. Or maybe you just want to showcase your pictures and get likes. Each one of these goals, as well as any other, are perfectly valid as long as the content you post is focused on achieving

them.

It is also possible to have more than one goal in mind. Whatever the case, of course, you want to be seen as an expert in the medical field. And of course, you want to attract as many visits as possible to your website. Having secondary goals is perfectly fine. However, it is important to never lose sight of what you’re expecting to get out of all the time and effort you are putting into your Social Media.

My goals for the Social Media Strategy are…

So now it’s time for you to write. What’s the main goal you would like to achieve out of your presence on Social Media? Are there any other secondary goals you ’d want to achieve along the way? Be as descriptive and specific as possible! The clearer you express them, the easier you will find to act upon them.