My budget Establishing a budget is a key factor to develop a Social Media strategy. Even if the budget is $0, it is important to determine how much money you are willing to spend, and why. In this regard, why you are spending money is as important as how much, if not more. Depending on your goals and your current situation, it could make perfect sense not to spend a single penny on your Social Media profile. Hence, before establishing a budget you’ll need to decide why and when to spend it. Here’s where coming up with your goals is super important. Do you just want to share a picture of your beautiful plants with your community? Or do you want to promote a special deal you’re offering on your Premium In Depth Consultation services?
The AIDA Model To help you answer these questions, you can take a look at the AIDA Model. AIDA stands for Attention, Interest, Desire, and Action. Each one of these terms describes the different stages that the members of your community will experience. Firstly, you gather the attention of a number of people. Some of these will be interested in what you’re telling them. Even a smaller amount will desire to obtain what you’re marketing. Finally, out of the many people whose attention you initially managed to attract, a select number of them will take action and purchase what you’re selling. This funnel-shaped model helps you determine who in your audience you want to target with your paid Social Media posts. If you promote a post directed to the many people who are in the Attention stage, it will probably get lost in the sauce. However, if you target it to those people in the latest stages of the funnel, who are on the brink of taking action, you will make the most out of your money.
How to spend your money on social media Facebook Ads offers you different options to increase your Social Media presence through paid social. When it comes to Instagram, you can either run a campaign or boost one of your posts. Running a campaign allows you to target your paid posts so you can pinpoint the exact audience you want to talk to. On the other hand, boosting a post from your feed will increase its visibility among your followers.
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