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Whimful Pricing
3 . Inflation as Opportunity Too many companies are on record openly admitting to use both the pandemic and producer prices inflation conditions as a jumping off platform to hike prices as often and as much as they could, regardless of other factors. These companies range from financial services to food, grocery and retail, residentials and rent, travel, oil, gas, and healthcare. The pattern is clear: Producer inflation due to COVID and war create an opportunity to restrain capacity. Whimful price-hikes drive up inflation. Companies will retain future margins through feathered easing of prices.
Photo by Lukas Souza Unsplash License
Airlines plan to continue flying with limited seats on sale, so profit margins can stay high even as their operations costs go down.
