THE KEY TO SUCCESS IS TO DEFINE IT

As a recruiter for an educational organization, you are responsible to find and recruit students for your school. You probably have processes and methods in place to find and track your contacts with potentially interested students and you follow these as you balance many tasks involved. But, are your efforts driven by the established processes and methods or are these just the tools you use to get you to your goals?

In many ways, you are an entrepreneur who is the head of a business that you run and grow. The same principles that make entrepreneurial startup companies successful in their growth and profit apply to your efforts. Learning some of the keys to the success of a startup company will also help you maximize your recruitment success.

As an advisor, mentor, founder, and director of more than 200 startup and early-stage companies over the past 40 years, I’ve learned that if you want to be successful in any venture you must start by clearly deciding what you define success to be. Whenever I first start working as an advisor or mentor with a new client, typically a founder entrepreneur, I always spend our first session exploring how they define success for their venture.