the metaverse is UNSTOPPABLE !!!

MMany people, including some misguided members of the popular press, thought that 2022 would be the breakthrough year for the metaverse.

This was mainly based on the hype which was created by the rebranding of Facebook and it’s related brands as “Meta” in the Fall of 2021, and the subsequent release of Horizon Worlds, Meta’s digital universe.

We now the media loves bad news, and it has reveled in the abject failure of Mark Zuckerberg’s vision of the metaverse so far. Whilst all this has brought a lot of awareness to the metaverse, there’s a regrettable misperception that Meta’s future will dictate the success or failure of the metaverse elsewhere.

Meta’s huge global audience will ultimately guarantee the success of their project. However, the metaverse has been and will continue to be driven by other factors, which I believe make it’s future adoption and ascendency inevitable…

Industry Is Driving The Metaverse

Various industries have already embraced what this new technology can deliver, from unique marketing experiences to many more advanced innovations.

Based on end-use, the global market is segmented into gaming, media & entertainment, education, travel and tourism, real estate, healthcare, hospitality, retail, banking, financial services, insurance and others.

For example, Celebrity Cruises recently unveiled their own microverse experience; the “Wonderverse” which is a copy of one of their existing vessels. This offers consumers the opportunity to board the ship, check out all of the facilities, explore the different cabins to actual scale, and to interact with the crew, Captain and even the CEO.

For the potential customer, the advantages over watching videos or a mere “virtual tour” are huge. For the company: this will make the customers’ buying decisions much easier and increase the opportunities to upsell trips and cabin upgrades.

On a more technical level, Nvidia, the well-known software and hardware firm, recently announced that it has the technology to test and develop cars in the entirely digital metaverse. In an interview with BBC’s Top Gear magazine, Danny Shapiro, Nvidia’s Vice President, described how they are taking the testing process away from the “crash test dummy” scenario with a prototype and utilizing their “omniverse” to test vehicles’ performance and reactions in various conditions and driving situations.

“If we need to test ‘Is this car going to detect a child running in front in the middle of the night?’ Well, we’re not going to take a child at night and put them in front of the car! But using this 3D-simulated digital twin, we can recreate situations that are too dangerous to test in the real world and generate the sensor data coming into the car.”

“The computer doesn’t know it’s not in a car driving. It thinks it’s on the road, it’s getting signals saying ‘There’s the lanes, there’s other cars, there’s the street lights…’ We can test millions and millions of scenarios in different, weather, at different times of the day, and ensure that the veh- icle is safe for going on the road.”

The innovative use of metaverse technology, VR and Augmented Reality is allowing architects to experience the feel and scale of their creations, permitting surgeons to practice complex procedures over and over and even allowing USAF pilots to safely train for various combat scenarios!

BRANDS ARE WELL-ENTRENCHED IN THE METAVERSE

I’ll resist the temptation to illustrate this with a list of those involved as that could get long! The “juggernaut” brands in every sector of business are already well established in one or more virtual worlds. Many were early adopters, but already a “keeping up with the Joneses” phenomenon is ensuring that brand rivals are setting up shop daily. For example, no sooner had Mastercard filed for patents covering NFT’s and the metaverse, than did American Express and Visa followed suit.

Decentraland is one such digital universe and has seen an influx of massive brands moving in, from the corporate sector to most of the main fashion houses, after successfully establishing Metaverse Fashion Week in March 2022. In a recent interview with Decrypt online magazine, Decentraland’s Creative Director Sam Hamilton addressed the negative publicity spilling over from Meta’s struggles with it’s vision of the metaverse:

“The eyes of the world came on us too soon. Honestly, we probably would have liked to have had another couple of years to improve the products before we got to that stage [of exposure], but it is what it is. If you projected the metaverse onto cinema, we’re still in the days of silent movies,” he said. “We’ve got so many decades of innovation and invention ahead of us until we get to blockbusters like Star Wars.”

This was one reason why Gmeta.One established our HQ in Decentraland early in 2022, We have been recently vindicated by the arrival of our new next door neighbor: none other than UPS!

YOUR KIDS GOT THIS!

The gaming sector has demonstrated the appetite for immersive entertainment experiences, and as a result, Gen Z are already all too familiar with the concept of creating personalized avatars, building in virtual environments and purchasing wearables and equipment using a virtual currency native to the platform. This has led to brands like Forever 21, Gucci, Ralph Lauren, Vans, Kellogg’s and Nike setting up gaming experiences in one such gaming platform, Roblox.

If you think about the way music and movies are consumed today compared to 10 years ago; you can only imagine how Web 3.0 and the metaverse will evolve in the coming years in the hands of this generation and beyond.

We at Gmeta.One are very excited for the coming years. Seeing leviathan companies and huge brands follow us into the metaverse merely reinforces and confirms our conviction that the metaverse is:

Unstoppable

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