STEP 04
Funnel Vision By now you are starting to feel the limitless approaches you may take as an entrepreneur and why it is crucial to know every angle from which to approach a family. The ROR solution simultaneously helps you see both the ‘10,000 view’ as well as the granular details of the admission process. Now we are going to present the big picture as it relates to the complete landscape. In the heat of enrollment, many times you can develop a tunnel vision that makes you miss other important issues. Funnel Vision is the approach you must adopt. The admission funnel is frequently obsessed over as you worry about moving families from the top to the bottom, but actually there are three funnels: The Sales Funnel, Admissions Funnel, and the Re-enrollment Funnel that you must control daily. The two great fears of any admission professional are that we won’t have enough Inquiries in our funnel, and if they are in our funnel, how can we keep them in long enough to matriculate? In both these areas, admission professionals have done a lot of hand ringing…as many times your recruiting strategy could be described as “the hope approach”. You hope that your marketing will bring you enough inquiries, and you hope that those inquiries will turn into matriculations. As you have probably heard many times before, hope is not a strategy and you should never use it again! You now have control! The focus here is moving your perspective from ‘Tunnel Vision’, where you focus on one cohort at a time, to Funnel Vision, where you review multiple funnels daily. But let’s talk first, about getting enough people into your Sales funnel, and the difference between the sales funnel and the admissions funnel.
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