Sales Funnel

Remember, This funnel is the potential universe of families and referral sources you can control. They are both current referral sources who are already in your database, and may have already referred student s, or prospective referral sources who are not yet in your active database and are likely not aware of your school, but should be.

Consequently, your office must commit to making proactive calls to introduce yourself and the school, and immediately try to take individuals from the top of the sales funnel (of ignorance… to awareness of the school, to interest in the school for themselves or their employees… all in one phone call.)

Regardless of what you achieve on that first phone call, you then continue to build the relationship by constantly following up. Don’ t be deterred. It may take you 10 calls to finally reach and then engage the person.

As these char t s show, all three funnels are active at once. Your job, as an admissions professional, is to move current families, prospective families, and referral sources down applicable funnels every day.

When you realize the three major processes of your job as continuously functioning and fully open funnels, only then do you see how much round-the-clock work is required. This constant awareness and working the families toward the bottom of their funnels is the crux of Result s Oriented Recruiting.

Obviously, if you do not make contact with a decision maker, you must at least get a person’s email and even a cell number that you can use to text a follow up message or even a 15 second video. Remember you will not get what you want… if you do not ask for the information you need.

The global movement towards Web 3.0 and the Metaverse is well underway. Businesses, Banks, Institutions and even Governments are all establishing their presence.

Schools and Colleges are already teaching some of the skills necessary for the advent of Web 3.0, and many of the top universities have already added virtual metaverse campuses.

GmetaOne will guide you towards understanding and establishing a presence in the Metaverse. We are a full service organization, with Metaverse Education at our core and we’ll help you to understand the “how” as well as the “why”. Here are just some of the services we can offer:

“Multiverse

The multiverse is a hypothetical group of multiple universes in quantum physics. Together, these universes comprise everything that exists: the entirety of space, time, matter, energy, information, and the physical laws and constants that describe them.

No one knows for certain if they actually exist or not but if they do I imagine they might look something like this.”

Art by Arbyreed Flickr; CC BY NC SA 2.0

A Leo Villareal installation at the National Art Gallery. A complex rhytm of LED lights, representing pixels and binary code and recalling the metaverse.

Captured by Thomas Hawk. Flickr, CC BY NC 2.0