DARPAN MAY JUNE 2020 - NORA FATEHI

Page 79

when you put a fragrance on it, it creates a whole new meaning,” Makoukji says. When you do apply the scent for a test run, don’t rub your wrists together. Let it absorb into your skin. Otherwise, you’ll lose its essence by breaking the scent’s molecules and you won’t experience the true depth of the fragrance. So where should you spray or dab, your fragrance? The experts like the cloud effect that you walk through but that can be met with admonishment from the anti-perfume brigade. Davis suggests that if you want to be discreet with scent, follow the romantic advice of spritzing it where you’d like to be kissed. To ensure the longevity of your investment, fragrances need to be stored properly. This means keeping them away from humidity, heat and direct sunlight. Makoukji recommends keeping them in a drawer and rotating them out as you use them. Davis says there is a guaranteed shelf life of two years.

“Are you someone drawn to darker, richer fragrances? Or are you someone who likes lighter, sparkling fragrances? Are you typically interested in fragrances that are aquatic or marine or ozonic—which means airy or watery?” “In my experience, fragrances last longer,” she says. “Well-made fragrances that are well cared for will last longer than two years. It depends on the ingredients as well because naturals tend to change more quickly and tend to be unstable. Top notes are where you’ll usually have the change happen first.” When expanding your fragrance collection, keep in mind that fragrance is an emotion, advises Makoukji. And that’s how we respond to it—from somewhere deep inside us—whether it’s something newly discovered or one that sparks a memory. When you wear it, it envelops you creating a mindset, an invisible personal style statement. “It’s like your second skin or like you’re putting on a trench coat” Makoukji observes. “Burberry used to talk about how each fragrance is a trench coat because it wraps around you.”

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DARPAN

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MAY / JUNE 2020

Reflecting The South-Asian Lifestyle

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