30 Victoira Street, Brunswick East- Information Memorandum
As Melbourne’s leading independent commercial property agency, we take pride in creating worth across all four points of this city.
01. Point of Interest
02. Point of View
03. Property Features
04. Property Particulars
05. Location
06. Sales Process
07. Appendices Floor Plan Development Potential Mixed Use Zoning Scheme
sale via Auction on Thursday 14th August 2024 @12PM
Whether it’s a morning ristretto from Joan, a lunchtime reuben from Rusty’s, or client meetings that turn into knockoffs at Old Palm Liquor — you’re in one of Melbourne’s most magnetic pockets, and your target market will feel the attraction. This ultra-rare inner-city asset is 350 sqm* of dual-access functionality on 405 sqm* of land, complete with off-street parking, two bathroom and kitchen. Zoned Mixed Zone and set up for seamless logistics, the layout makes it easy to keep emails and operations moving separately. From creative studios to e-comm operators, manufacturers to makers — the generous warehouse height keeps your options wide open. You’re 150 m* from Nicholson Street, 800 m* to St George’s Road trams, only 830 m* from Lygon’s best in retail and hospitality, and a short walk (or morning run) from Merri Creek, too.
Total land area.
To Lygon street.
spaces. To Nicholson Street.
Own it, occupy it, and outsmart the inner-suburb squeeze with space that’s built for businesses forecasting growth in their FY26 plan. One door for the goods, one for the guests, and a circulation plan so smooth it could DJ at Howler.
“Here, you’re surrounded by culture, hospitality, and energy, but behind the façade, it’s all business. Dual access, smart circulation, and industrial zoning give you the flexibility to run operations smoothly, while presenting professionally up front.”
Craig has been transacting commercial real estate in Melbourne’s north for more than a decade. And in that time, he’s marvelled at how the properties within this point of the city have adapted to the burgeoning urban landscape. It’s a transformation he has witnessed not just as a real estate agent but a property consultant, too. He’s equipped with the resources to think beyond today and forecast market trends, investor profitability and even Melbourne’s weather — yes, you should always pack a jumper.
Luca Angelico | 0447 772 782
luca.angelico@cva.melbourne
“In a market where inner-suburban space is tightening fast, this is the kind of asset that lets you stay ahead, with the clarity and control that only ownership brings.”
With an interest in commerce and experience in construction management, Luca has both the creativity and practical problem-solving skills needed to cut it in this industry. Enthusiastic. Committed. Diligent. Having joined CVA in 2017, it was 2020 that saw him become a Sales and Leasing Executive. A role in which Luca is able to showcase his enthusiastic side, fixated on even the smallest of details which make all the difference in helping both developers and investors alike. It’s all of this that will keep you interested in working with him, well beyond the point at which your transaction concludes.
Set on 405 sqm* of land with a total building area of 350 sqm*, this ultra-rare inner-city freehold delivers a powerful mix of functionality, flexibility, and location. The high-clearance warehouse, accessible via a roller door shutter and dual access points, is ideal for seamless deliveries, distribution, or workshop-style use. Internally, the property features are many and the layout is effortless. Zoned Mixed Use Zone, it caters to a broad spectrum of users including creative agencies, e-commerce operators, boutique manufacturers, and urban makers looking to secure a space in one of Melbourne’s most desirable fringe suburbs.
The building’s generous proportions and smart design is one the reasons why the current tenant “The Local Drop” has occupied this space since 2016. And with their lease coming to an end in October, it opens the door to new and exciting businesses or a cutting-edge development (STCA) with the potential to take this property to a whole new level.
Principle Outgoings
Site Details
Title particulars
Certificate of Title — Volume 10977 Folio 777
Lot 1 on Plan of Subdivision TP423501
Zoning Mixed Use Zone (MUZ1)
Planning Overlays
Development Contributions Plan Overlay - Schedule 1 (DCP01)
Design And Development Overlay - Schedule 20 - (DD020)
Environmental Audit Overlay (EA0)
Parking Overlay - Precinct 1 (P01)
Municipality City of Melbourne
All signs point to: Victoria Street
Victoria Street, Brunswick offers the perfect fusion of inner-city energy, connectivity, and commercial versatility—ideal for modern business. Here are some notable aspects and benefits of buying property in this area:
Proximity to Melbourne CBD:
Victoria Street is just 5 km from the heart of Melbourne, giving businesses quick access to the city’s commercial core while benefiting from Brunswick’s more affordable and creative edge.
Excellent Transport Connectivity:
With Nicholson Street only 150 m* away, and multiple tram routes within walking distance—including St Georges Road and Lygon Street—Victoria Street offers outstanding public transport access for staff and clients alike.
Dynamic Inner-City Location:
Set within one of Melbourne’s most energetic suburbs, Victoria Street is surrounded by cafes, bars, and boutique retailers. This lively atmosphere not only attracts foot traffic but also helps retain staff by offering a vibrant working environment.
Flexible Zoning and Usage:
Zoned Mixed Use, Victoria Street supports a range of commercial uses—from warehouses and light manufacturing to creative studios and e-commerce hubs— allowing businesses to evolve and scale without needing to relocate.
Growing Demand and Local Investment:
Brunswick continues to see growth in residential and commercial development, which fuels demand for well-located business spaces. With steady gentrification and infrastructure upgrades in the area, Victoria Street is poised for long-term value and exposure.
AND THE POINT?
Victoria Street, Brunswick isn’t just an address—it’s a strategic investment in lifestyle, location, and long-term growth.
All signs point to: Brunswick East
Brunswick East has become one of Melbourne’s most sought-after inner-city hubs for forwardthinking businesses. Just 4 km from the CBD, it offers outstanding connectivity via Nicholson Street and Lygon Street trams, as well as bike paths and road links that make commuting easy for staff and clients alike. The suburb is known for its vibrant, creative energy—home to a mix of professionals, entrepreneurs, and artisans— which makes it an ideal environment for small businesses, start-ups, and innovative brands. Its Mixed Use Zone in select pockets also supports a wide range of commercial uses, from boutique manufacturing and distribution to tech and e-commerce operations, giving businesses room to grow without relocating.
What sets Brunswick East apart is its unique lifestyle offering paired with a strong commercial backbone. Surrounded by some of Melbourne’s most loved cafés, bars, and cultural venues, it creates an appealing environment for both staff satisfaction and client engagement. The growing
residential density has driven increased foot traffic and local spending, helping support retail, service, and hospitality operators in the area. With a community that embraces local enterprise and a council supportive of smart development, Brunswick East continues to attract businesses that want a creative, connected, and commercially viable home base.
And the point?
Brunswick East strikes the perfect balance between business functionality and lifestyle appeal. Just minutes from the CBD, it offers seamless connectivity alongside a local culture that champions creativity, innovation, and collaboration. With zoning that accommodates a variety of business types, a supportive planning framework, and a backdrop of thriving cafés, retail, and community activity, it’s an ideal launchpad for enterprises that value both growth and identity. Whether you’re scaling up or settling in, Brunswick East delivers a commercially sound, culturally rich environment that helps businesses thrive.
SALES PROCESS AUCTION
Public Auction is where the property is put up for sale to the public on a certain date and time. The Vendor will specify a minimum sale price, called the ‘reserve price’. Potential Purchasers attend the Auction, make bids and the property sells to the highest bidder at or above the reserve price.
The Auction in its normal process can be described as the most straightforward, open and direct selling method. In essence, the Auction method provides an opportunity to take full advantage of competition for the best result at a given time.
The Vendor displays to the market a genuine intention to sell the property. This alone creates a positive point to direct the advertising and demands the attention of all interested parties to the event in order to have an opportunity of purchasing the property.
The Vendor is in a dominant and controlling position by setting the terms and conditions by which the Vendor will sell at Public Auction. This avoids the situation of Purchasers making offers subject to undesirable conditions.
There is no maximum to the result which can be achieved and results can often exceed Vendor’s expectations.
Our principle Auctioneer is Charles Cini, CEO of CVA; please refer to his Professional Profile in the Staff Profile section of this Proposal.
For more information, contact
Craig Mckellar
0431 892 780
craig.mckellar@ cva.melbourne
Luca Angelico
0447 772 782 luca.angelico@ cva.melbourne
BRUNSWICK EAST.
PLAN SCHEDULE:
TOTAL BUILDING AREA 350 sqm*
*All measurements and sizes are approximate only.
*AI impression only
Development Potential & Zoning Overview
30 Victoria Street, Brunswick presents a compelling opportunity for both developers and owneroccupiers seeking a versatile inner-city holding with long-term upside. Set on 405 sqm* of land with 350 sqm* of internal space, the existing high-clearance warehouse and flat roofline provide the ideal foundation for vertical expansion (STCA), whether for premium office suites, creative studios, or a rooftop terrace. The layout supports a wide range of uses and benefits from dual access and offstreet parking, adding functional value to the offering.
Zoned Mixed Use under the Merri-bek Planning Scheme, the property sits within a framework that encourages dynamic, integrated development outcomes. The Mixed Use Zone (MUZ) promotes a blend of residential, commercial, retail, and community uses, provided proposals align with local character and planning objectives. Merri-bek Council encourages developments that support urban consolidation, active street frontages, and sustainable design. Height and density are assessed on a case-by-case basis, particularly where proposals contribute positively to the surrounding built form and pedestrian experience.
Located in one of Melbourne’s most desirable inner-north precincts—moments from Nicholson Street, Lygon Street and the green spine of Merri Creek—the property is perfectly placed to benefit from ongoing infrastructure upgrades, population growth, and rising demand for creative and mixeduse spaces.
Whether you’re a developer eyeing a scalable site with income potential, or an owner-occupier seeking a future-proofed headquarters in a thriving urban corridor, 30 Victoria Street is a rare and adaptable proposition in the heart of Brunswick.
32.04
31/07/2018 VC148
32 04-1
15/07/2013 VC100
32.04-2
14/01/2025 VC237
MIXED USE ZONE
Shown on the planning scheme map as MUZ with a number (if shown)
Purpose
To implement the Municipal Planning Strategy and the Planning Policy Framework
To provide for a range of residential, commercial, industrial and other uses which complement the mixed-use function of the locality
To provide for housing at higher densities
To encourage development that responds to the existing or preferred neighbourhood character of the area.
To facilitate the use, development and redevelopment of land in accordance with the objectives specified in a schedule to this zone
Objectives
A schedule to this zone may contain objectives to be achieved for the area
Table of uses
Section 1 – Permit not required
Art gallery
Automated collection point
Bed and breakfast
Community care accommodation
Domestic animal husbandry (other than Domestic animal boarding)
Dwelling (other than Bed and breakfast)
Food and drink premises
Home based business
Informal outdoor recreation
Medical centre
Museum MERRI-BEK PLANNING SCHEME
Must meet the requirements of Clause 52.13-3 and 52.13-5.
The gross floor area of all buildings must not exceed 50 square metres.
No more than 10 persons may be accommodated away from their normal place of residence.
At least 1 car parking space must be provided for each 2 persons able to be accommodated away from their normal place of residence.
Must meet the requirements of Clause 52.22-2.
Must be no more than 2 animals.
The leasable floor area must not exceed 150 square metres.
The gross floor area must not exceed 250 square metres.
