135 Greeves Street, Fitzroy
OF INTEREST OF VIEW PROPERTY DETAILS
HOSPITALITY DESIGN
PARTICULARS
LOCATION
PROCESS
Dating back to 1870, this two-storey Victorian bluestone gem, previously home to hospitality icon ‘Hell of the North “. Blue Chip real estate now available for the next chapter of this property’s journey.
• 275 sqm* total building area.
• 209 sqm* total land area.
• Commercial 1 zoning.
• Heritage and symbolic icon since approximately 1870.
• Internal fit-out for 75 seats with exceptional commercial kitchen.
• Covered terrace and cocktail bar.
• Ideal for restaurant, gallery, creative studio, or residential conversion (STCA).
• 30 m* from Smith Street.
• 150 m* from Johnston Street.
• 450 m* from Brunswick Street.
• 930 m* to Victoria Parade.
• 700 m* to Alexandra Parade.
POINT OF INTEREST
DOMENIC SGAMBELLONE
0418 327 676
domenic.sgambellone@cva.melbourne
“This property puts businesses on the map. You’re positioned amongst Fitzroy’s busiest eating, working, and playing scene, within its most prolific, yet demure assets. Broadsheet’s on standby.”
Thanks to more than four decades of experience, Domenic is no stranger to commercial real estate. In fact, he’s likely had a hand in several Western transactions you missed out on. Incredibly thorough, undoubtedly reliable. Domenic relishes the opportunity that commercial delivers, particularly in making a difference in the community he operates — but it’s his personable professionalism from beginning to end that will see him more as a partner in your portfolio. Present. Driven. Human. It’s his pursuit of creating a lasting legacy for his clients’ future generations that has already solidified his own within the industry.
IAN ANGELICO
0418 336 088
ian.angelico@cva.melbourne
“Smith Street is a few metres to the east, Johnston Street’s to the north, Brunswick Street is to the west, and Gertrude to the south. This is Fitzroy’s golden centrepoint.”
In more than 30 years, Ian has witnessed the successful signing of more than two thousand commercial real estate transactions – which is more of a legacy, than a track record. And it’s one that has been achieved by adopting a methodical approach amongst a myriad of changing variables. It’s one that has been sharpened through his holistic exposure to commercial projects across all points of Melbourne. By focusing on maximising each property’s profitability, Ian ensures that at the end of the day, it’s maximising value that determines his success.
HESAN MAZAHERI
0400 786 763
hesan.mazaheri@cva.melbourne
“135 Greeves has seen a few iterations, and there’s tremendous potential to turn it into something that Fitzroy fills quicker than its sandwiches: Boutique residences or hybrid workplaces.”
Hesan’s inquisitive nature, industrious work ethic, and passionate drive are the backbone of his successful career in commercial property. While Hesan joined the CVA team in March 2023, his client-centred approach and deep understanding of the industry have been with him for much longer — call it strong family values and heritage. With an acute ability to tailor solutions and understand his clients’ needs and objectives, Hesan has built more than a network, but rather lasting relationships fostered by clear communication and good faith. It’s an ongoing motivation that joins him daily, in a role where no two the same.
POINT OF VIEW
AN ORIGINAL PIECE OF FITZROY
Source: Committee for Urban Action 1970-1974 Image - State Library of Victoria
The existing fit-out is ready for any restaurant or bar, yet it could be the perfect studio for creative industries, office and/or gallery (stca).
The internal fit-out is for 75 seats with exceptional commercial kitchens, a cocktail bar and large dining areas plus covered terrace and servery. Boundless potential also comes through with the ability to convert to an amazing residential living space (stca), allowing the occupier to lean into the neighbourhood’s rich culture from day to night.
Architects should also take notice. Whether it’s upgrading the property to a boutique development, creative offices, or premium retail spaces, it’s quintessentially Fitzroy to blend historical charm with modern flavour. Elevated on the northwest hill, you’re positioned within Fitzroy and Collingwood’s golden restaurant, retail and residential centrepoint: Smith Street to the east, Johnston Street to the North, Brunswick Street to the west, and Gertrude street to the south. Home to many iconic establishments.
SHORTLIST: HOSPITALITY DESIGN
SMLWRLD FOR HELL OF THE NORTH
SHORTLISTED: HOSPITALITY DESIGN
Outgoings
Zoning
Site Details
Title Particulars
Planning Overlays
Council – $5,374.41 approx.
Land Tax – $12,840 approx. (2024 single holding )
Commercial 1 zoning.
Frontage to Greeves St – 13.79 m*
Western Side Boundary – 15.42 m*
Northern Side Boundary – 13.82 m*
Eastern side boundary – 15.31 m*
Certificate of Title – Volume 3927 Folio 293 Lot 1 on Title Plan 815263
DCPO1 - Development Contributions Plan OverlaySchedule 1
DDO30 - Design And Development OverlaySchedule 30
HO333 - Heritage Overlay
HO334 - Heritage Overlay
Municipality
City of Yarra
PROPERTY PARTICULARS
PROPERTY PARTICULARS
The rise of Smith Street:
Over the past 20 years, Smith Street has undergone a remarkable transformation from a quiet, unassuming thoroughfare to a thriving commercial district. Once known for its mix of old-school shops and neighbourhood essentials, it steadily attracted a wave of innovative businesses, from hole-in-the-wall cafes and independent boutiques to creative agencies and co-working spaces. This blend of the traditional with the contemporary has given Smith Street a distinctive edge, reflecting the cultural shifts in its community.
Entrepreneurial mindset:
As the area embraced gentrification, it became a hotspot for entrepreneurs looking to tap into its diverse, vibrant, and youthful crowd. Real estate development and improved infrastructure have boosted foot traffic, while the rise of small-scale artisanal and craft businesses created a dynamic shopping and dining experience. Add to this new Hotel developments such as the StandardX Hotel in Rose Street and the Veriu in Johnston Street.
Accessible from every point:
Whether it’s by public transport, like the 86 tram, or a car zipping up from either Victoria or Alexandra Parades, you’re probably more than likely to see visitors coming in on two wheels. It’s an inner northern suburb and close enough to the CBD that you can get here from every point of Melbourne.
AND POINT?
First time offered opportunity is rare, jewel is your diamond
THE POINT?
offered in decades, the rare, This heritage diamond in the rough.
FITZROY FITZROY FITZROY
Fitzroy, just 3 km northeast of Melbourne’s CBD, is a creative and dynamic suburb renowned for its eclectic mix of art, culture, and urban sophistication. A hub of activity, its streets — Brunswick, Gertrude, Johnston and Smith — are lined with buzzing bars, chic cafes, and cutting-edge galleries, drawing in those seeking a vibrant and distinctive lifestyle. On 9 April 1914 young GJ Coles opened the first Coles store in Smith St, Collingwood, Victoria.
The suburb’s proximity to the city, coupled with excellent public transport and key road links, ensures easy access to Melbourne’s core. Fitzroy also boasts a wealth of local amenities, including Atherton Reserve and the Fitzroy Swimming Pool, offering residents a balanced blend of convenience and community spirit. Its unique cultural vibrancy continues to attract both locals and visitors, further elevating its desirability.
With property prices on the rise, Fitzroy is a key player in Melbourne’s real estate market. The median house price stands at $1,732,500, while the median unit price is $751,000, showcasing its growing appeal among investors and homebuyers. Recent boutique developments and revitalized commercial areas only add to its allure.
PRIVATE SALE
At CVA, we are dedicated to providing a professional and transparent experience throughout the private sale process.
To ensure clarity and fairness, we have outlined the key steps below, allowing prospective purchasers to fully understand the process when submitting an offer.
Submitting
Offers
period, as there is no fixed closing date. We recommend that all interested parties submit their strongest offer using the provided documentation, ensuring all fields are completed and the form is signed. Once submitted, your offer will be promptly presented to the vendor for consideration.
Review Process
Upon receipt, all offers are carefully reviewed by the vendor. We will communicate any feedback or decisions regarding your offer in a timely manner. Unlike auctions or formal Expressions of Interest campaigns, the private sale allows the vendor the flexibility to accept, negotiate, or decline offers at their discretion as they are received.
Contract and Settlement
Should your offer be accepted, a formal contract of sale will be prepared. At this stage, a deposit may be required to secure the property. The agreed terms of the contract, including the settlement period, will then be finalised between the buyer and vendor.
We strive to maintain open communication and provide professional guidance throughout the private sale process, ensuring a seamless experience for all parties involved.
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Disclaimer: This report has been compiled on the basis of information available. Though efforts have been made to verify or establish the accuracy of all material, it is not possible to warrant that it is accurate. Some predictions are estimates only and necessarily based on assumptions which may not occur. All parties should make their own independent enquires with regard to all the information contained in this report. The report is intended to be general information only and will not form part of any contract nor is it to be taken as any form of any representation, warranty or inducement. The agents and representatives do not accept any responsibility for and will not be liable in respect of any of the contents of this report.
*Approximately