BRAND TERMS

The first time these terms are used in external-facing communication, they should be introduced using the definitions below. Always capitalize any term that applies to a person, program or event, specific to CrossPurpose.

Leader: A Leader is a participant in the CrossPurpose career development program. We believe that our students are the leaders of their own change in growth.

Ally: Allies are community volunteers who support Leaders to achieve long-term success through the CrossPurpose program. Allies provide mentorship, networking opportunities, and personal support with the goal of building meaningful friendships that empower both Leaders and Allies alike to escape economic, relational, and spiritual poverty.

Community Partner: Community Partners are support organizations that refer qualified applicants to our program.

Employer Partner: Employer Partners are organizations that seek opportunities to employ CrossPurpose graduates. In a mutually beneficial relationship with our Employer Partners, we supply a pool of qualified Leaders who have completed skill training in applicable career tracks.