OUR TAGLINE

The official CrossPurpose tagline is “Live different together.” It can either be written in all caps (LIVE DIFFERENT TOGETHER.) or in sentence case. This tagline serves as a rallying cry for all internal audiences in the CrossPurpose family - Leaders, Staff, Allies, Alumni, Donors, Employer Partners, and Community Partners. While it serves as a reminder of what our program embodies, it doesn’t explain what kind of work we do. It should not be used for external audiences (prospective Leaders, etc) or as a way to introduce our brand.

When the tagline is used in conjunction with the logo, be sure to use the design file in the CrossPurpose Brand Packet folder (shown here) to maintain a consistent look and feel.