cOPY TONE

To honor the diversity of thought and experience represented by our constituents and stakeholders, we strive to strike a tone that is diplomatic and universal. By way of example, we are faith-based, but communicate in such a way that people of all faiths or no faith feel comfortable and welcomed. Additionally, we are strictly non-partisan.

To honor the dignity of those we serve and the general tenets of ethical storytelling, we strive to tell affirming, trauma-informed, and client-centered stories. Such an approach will also recognize the importance of power dynamics, and work within the confines of a subject’s consent. Our stories will celebrate resiliency and hope rather than objectifying pain.

When people interact with our brand in any way, we want them to think deeply, feel inspired, be motivated to act, and part of something bigger than themselves. No matter who we are communicating with, from Leaders to donors, we seek to position ourselves as the guide that can help them become part of something bigger than themselves. We aim to bridge the gaps between communities, success, and resources while helping neighbors reach their goals.