OUR APPROACH TO SOCIAL MEDIA

Audience

Our goal is to engage with all of our constituents on social media and drive them to deeper engagement on our website and with our organization.

Goals

Our goal is to create regular, visual, and impactful connections to our work and the people who make it meaningful.

Tone

We see social media as a place where we can have fun, celebrate, and demonstrate our knowledge and care for our community. Our focus is to celebrate our Leaders, Alumni, and partners who make our work possible. We are not the hero, just the vehicle connecting neighbors to one another.

Hashtags

“#livedifferent #together” is the appropriate use of hashtags to incorporate our tagline in social media posts.

@crosspurposeCO