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OUR gUIDELINES
Brand Name
CrossPurpose is always spelled as one word, with “C” and “P” capitalized. Never Cross Purpose or Crosspurpose.
Where We Work
To embody our deep roots, CrossPurpose uses the language of neighborhood and neighbors to describe the locations and people with which we work. Through CrossPurpose originated in the neighborhood of Northeast Denver, new locations will involve new neighborhoods.
Grammar and Usage
For all questions regarding grammar, punctuation and usage, refer to the AP style guide.
The Importance of Story
Stories bridge cultural, economic, geographic and generational divides. Stories humanize people and crises humans are facing. People find themselves within each story if told well. Stories destroy fear, comfort, apathy, and ignorance. Stories stir action, and provide hope. Stories create action.
Journalistic Integrity
We do not exaggerate or embellish. We are truth-tellers who adhere to journalistic principles of balance, fairness, objectivity and truth. We always cite our sources and get all data approved by the Innovation department before publishing. We do not oversensationalize or necessarily choose the highest statistic for shock value.
