OUR APPROACH TO VIDEO

We believe video is an excellent way to put storytelling power in the hands of our Leaders. Capturing experiences in their own words is one of the most authentic ways our partners, supporters and prospective Leaders can understand the impact of our program. When filming Leaders in particular, be sure to:

1) Build trust and make sure they feel comfortable and know what to expect.

2) Be prepared with interview questions to help them tell their story.

3) Gather B-roll (candid footage) when you can. It helps viewers gather a fuller picture of the story.

4) Every video we publish should directly or indirectly answer the question, ‘Why CrossPurpose?’ It should evoke emotion from the viewer, and emphasize the dignity of the storyteller.