UNDERSTANDING THE X

The CrossPurpose “X” logo symbolizes a crossroads that can be found throughout several facets of our program. Many Leaders face a crossroads when they first join our program - it often marks a turning point that allows them to move their lives in a totally new direction.

In another way, we are also at odds with the traditional poverty solution in our city. We oppose relief and short-term change, instead offering personalized development that can create change for generations to come.

Spiritually, we are at odds with the forces of evil that exist in our world. Where there is darkness and isolation, we seek to bring light and love through the hope found in the Gospel.

How To Use It

These are our logo variations. As much as possible, use the full twotoned logo so that audiences can recognize our brand. Based on the design you’re producing, feel free to use the white/red logo or black/ red logo.

HOW TO USE IT - CONTINUED

Sometimes, certain designs call for just the X, instead of the full logo. Here are a few ways to know when you can just use the X:

1. When communicating to an internal audience (Staff, Current Allies, Alumni, etc.)

2. On smaller design messaging (cards, emails, etc.)

3. On social media posts or any content that will be hosted on a CrossPurpose platform

4. In any document where our full logo has already been used at least once

Be sure to not use the X as a replacement for any letters, words or symbols. Your message should be completely clear with or without the logo.

Keep it readable.

Minimum screen width: 185 px

Minimum print width: 1.35 in

HOW TO USE IT - CONTINUED

Watch the size and spacing of the logo. Be sure it’s easily legible and has enough space on the page.

Leave some breathing room. Measure the distance between the X and the text and leave at least that amount of space around the logo.

How Not To Use It

[Left to Right]

1. Don’t stretch or squish the logo.

2. Don’t change the font.

3. Don’t change or reverse the color.*

4. Don’t remove the X.

5. Don’t change or rotate the X.

6. Don’t use the logo in a sentence.

*You may change the entire logo to all white when advised or working with multi-colored backgrounds.

Crosspurpose

was started in 2014.

Localized Logos

There are a number of CrossPurpose customers and programs. If your department is interested in creating a logo to identify a specific stakeholder or program, work with the Communications Department to create a logo that best showcases your constituents and works cohesively with the brand.