PRONEWS
Digital experience platform provider Optimizely launches Dubai office Optimizely has expanded its global presence into the MEA region with the opening of a new office in Dubai. Its footprint in Dubai will help to expand the company’s presence in the region and enable further adoption of its tools by businesses for creating, managing and personalising digital experiences on the web and in mobile apps, the company said. Jesper Broberg will lead the team of 12 digital experience experts in
Alex Atzberger, CEO of Optimizely.
the region as Regional VP. With more than 20 years’ experience in the IT industry, working in business development functions across sales, presales, partner and account management and project management, he will drive customer acquisition, product innovation and business value. Alex Atzberger, CEO of Optimizely, said: “We are planning to have local hosting for our Digital Experience Platform (DXP).
In today’s digital-first world, our DXP empowers companies to adapt and thrive by responding to customer behaviours across the entire customer journey.” Optimizely’s DXP includes a set of content, commerce, experimentation, customer data and personalisation capabilities that provide recommendations on content that can be improved. It uses behavioural analysis and machine learning to provide automated recommendations and personalisation.
Music streaming service Tidal launches in UAE Global music streaming service Tidal has launched in the UAE. First launched in 2015, the platform now offers more than 80 million songs and playlists. For artists, it offers new ways to get paid to help them create on their own terms with support from fans. Tidal offers two subscription options for users: Tidal HiFi and Tidal HiFi Plus. The former is available for $5.50 a month and offers an ad-free experience where users can connect the app to other speakers and download music for offline listening. Tidal HiFi Plus, which is available for $11 a month, offers all the benefits
of Tidal HiFi as well as fancentred royalties, directto-artist payouts and early access to exclusive offerings and upcoming features. It also boasts immersive sound formats (Dolby Atmos
Music and Sony 360 Audio Recordings) and is Master Quality Authenticated (MQA). Tidal considers itself an artist-first platform, offering direct-to-artist payouts, which means every month a percentage of HiFi Plus subscribers’ fees are directed toward their top streamed artist. It is also launching fan-centred royalties later this year, where royalties will be paid based on the streaming activity of an individual HiFi Plus subscriber. Tidal members will have access to regularly updated playlists showcasing local artists, including new music across different genres.
Fares Akkad appointed Regional Director for Meta MENA Meta has appointed Fares Akkad as Regional Director for the MENA region, effective March 1. He will be responsible for designing and leading the commercial growth of the company and its portfolio of apps, services and businesses across MENA. Akkad previously served as Director of Media Partnerships for News in Growth Markets at Meta, prior to which he worked with MBC Group.
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