PROMOTION
MONTREAL MAKEUP ARTIST USES HER PASSION FOR BEAUTY TO SUPPORT WOMEN WITH CANCER After working in the beauty industry for 12 years, Montreal's Rachel Shultz wanted to do something more meaningful with her skills. First she became a volunteer for Look Good Feel Better, Canada's only charity helping women with the appearance-related effects of cancer. Then, after four years as a volunteer, she decided to fundraise and created Kiss on the Lips, a networking event with cocktails, food and music at Montreal's Station Gare Viger on Sept?. "I was under the impression that Look Good Feel Better was funded by the hospital - I didn't realize it was a stand-alone charity," Shultz admit "It's such an amazing program so I want to help raise funds so it can continue to thrive and help more women." Shultz hopes her event will inspire other
industry professionals to get involved with the charity. It relates so closely to what I do everyday," she said. "Makeup is so much more meaningful when someone is going through such a hard time in their lives - I've seen firsthand how Look Good Feel Better makes a woman with cancer feel incredible." "If we want this program to continue to grow, then we all have to chip in." Look Good Feel Better relies on the community and supporters like Shultz to keep the workshop running in more than 100 cancer centres across the country. Click here to find out how you can organize a fundraiser and help women with cancer feel like themselves again. To find out more about Kiss on the Lips, click here.
YOUNG PROFESSIONALS COME TOGETHER TO SUPPORT LOOK GOOD FEEL BETTER A group of young women and men from the beauty industry and beyond are rallying together to help the 103,200 Canadian women expected to be diagnosed with cancer this year. The Committee 4HER, made up of 15 Toronto based young professionals, was formed in support of Look Good Feel Better. Its goal is to build awareness of the foundation and reach a younger demographic afflicted by the disease. The committee's first fundraiser, Bubbles & Brunch (a networking event with drinks, appetizers, music and swag), is at The Spoke Club in Toronto on Sept 17 Committee Chair Amanda Kruzich said supporting the charity was "a natural fit" as a 19-year veteran of the cosmetics industry. "Look Good Feel Better addresses the same kind of things that cosmetics can do for a
woman lift your spirits, change your outlook, give your womanhood back - make you feel like yourself again," said Kruzich. For committee member Ashley De Filippis, a marketing and branding professional, supporting the cause was a "no-brainer" and she encourages other industry professionals to get involved. "It allows you to contribute to the industry - to women - more than your day job," she said. "You'll be doing something bigger than just earning a paycheque." Look Good Feel Better has been helping women with cancer feel like themselves again for the past 25 years, but can no longer do it alone. The charity relies on the community to keep its workshops running across Canada. To find out how you can start your own Committee 4Her send us an email (news@lgfb.ca.)
BUBBLES &BRUNCH