cosmetics F O V E R 5 0 C AT E G O R I E S O S H I G H - I M PA C T P R O D U C T VOTED FOR BY YOU!

y t u a e B n i Best

The “I Recommend” Issue

cosmetics FA L L 2017

BEAUTY BUZZ 9 Hot Ticket

Beauty dates you need.

13 Age of Aquarius

Fashion and skincare take cues from crystal healing and the spirit of the ’60s.

NEW IN STORES 16 Seductive Scents

18 Must-Have Makeup 21 Hottest Hair Care 22 Superstar Skincare 2

INSPO 24 Nearly Naked Pout

There’s more to a nude lip than meets the eye. (Mauves, taupes and justbitten pinks count, too!)

26 Low Rider

The messy high pony has been replaced by its sleeker, chicer, lower counterpart.

F E AT U R E S & G A L L E R I E S 29 “ I Like Lipstick. So What?”

Heather Marrin fell for makeup when she stopped caring what others think.

33 The “I Recommend” Awards

The votes are in! Get the scoop on over 50 products you recommend above all.

52 #BeautyTroop

We hit the stores to hear what you’re saying and what you’re selling.

cosmetics Director, Beauty Publications & Awards James R. Hicks Editor-in-Chief Alex Laws Art Director Sandi Pilon Web Editor Heather Marrin Creative and Production Manager Stephanie Hicks Web Content and Design Marrin Hicks Creative Inc. Editorial inquiries: alaws@cosmeticsalliance.ca Advertising & event inquiries: jhicks@cosmeticsalliance.ca Vol. 46, No. 3 — Fall 2017

Cosmetics Alliance President and CEO Darren Praznik

ADVISOR TOOLS

65 Turning on to Turmeric

The ginger spice boosts everything from cocktails to cleansers.

Photos: Instagram.com/zoe.kazan (Kazan), courtesy of Chanel (runway), Stocksy (girl in toque).

56 Counter Talk

How to stand out in a changing retail landscape.

58 NEW! Salut, Beauté

In French, Vânia Aguiar gives the scoop on what’s hot in Québec — and beyond!

62 Book Club

Q&A with John Asher, author of 5 Traits of a True Salesperson: Hiring the Right Talent & Getting Best Results.

IN EVERY ISSUE 5

Editor’s & Publisher’s notes

Contributors

The whip-smart talent behind these pages.

67 #BeautyGram

We chronicle Zoe Kazan’s beautiful and badass moments on Insta.

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Director, Finance & Administration Michele Follows Manager, Digital Media & Communications Amy Sutherland Director, Media & Communications Susan Nieuwhof Manager, Membership & Administration Michele Davis Manager, Beauty Specialist Certification Program Diane Kozak Cosmetics Alliance, Suite 102, 420 Britannia Rd E, Mississauga, ON L4Z 3L5 3

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UP FRONT

FALL REFRESH It’s Awards Season!

Photos: Photos: Tktktktktktk Stephanie Hicks (Hicks), Max Abadian (Laws).

WELCOME TO THE

“I Recommend” Awards issue, highlighting the exceptional winners of our annual survey, voted for entirely by Canada’s beauty advisors (page 33). This is truly a unique awards program that invites the shop-floor experts to tell us about the products they recommend most frequently — and why — in almost 60 different categories. As you can imagine, the form takes our readers quite some time to fill out — and we are truly grateful to everyone who participates. Congratulations again to all this year’s winners. Look for the “I Recommend” Beauty Award logos on products and at the counter over the next year, and if there’s something you love that you don’t see here, tweet me @jimhickstweets and hashtag #IRecommendAwards. As for our next celebration, we have just finished mystery shopping for this year’s COSA Awards. Check out the list of this year’s finalists on page 54. Good luck, everyone!

Jim Hicks, DIRECTOR, BEAUTY PUBLICATIONS AND AWARDS @JIMHICKSTWEETS

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Back to Cool AFTER A SUMMER

of fun — filled with picnics and road trips — there’s something inherently refreshing about fall and the return to a routine. (Maybe it’s the inner nerd in me, except that now I’ve swapped freshly sharpened pencils for inky eyeliners.) From September’s fashion weeks to film festivals and the Cosmetics Outstanding Service Awards on November 16, there are new red-carpet beauty looks galore, and the “I Recommend” Awards are packed with the products you love, perfect for recreating them. Your recommendations inspire people to try new things every day, and we are delighted to share them. On that subject, I hope you enjoy writer Heather Marrin’s story of finding her own empowerment in makeup in “I Like Lipstick. So What?” (page 29). We’re evolving, too. This month we welcome contributor Vânia Aguiar whose French beauty roundups in “Salut, Beauté” (page 58) are brimming with bounty. Here’s hoping fall brings new and exciting things to all of you.

Alex Laws, EDITOR-IN-CHIEF @MISS_LAWS @LEX_LAWS

NeoStrata

∏

COSMECEUTICAL

Expert

eoStrata Cosmeceutical Experts are among the best in their ﬁeld. Nominated by their Peers, Vendor or Retailer, they represent the highest standard in skin care consultation. NeoStrata congratulates each winner for their outstanding customer service all year long. ∏

∏

CONGRATULATIONS AMANDA HOLT! NeoStrata Cosmeceutical Expert, London Drugs, Kamloops, British Columbia ∏

IN YOUR OPINION WHAT IS THE MOST COMMON SKIN CARE QUESTION YOU GET IN THE STORE AND HOW DO YOU ANSWER THAT QUESTION?

HOW DO YOU KEEP YOUR CUSTOMERS LOYAL? Keeping customers loyal is the key to longevity. Why does your customer come into your store time and time again? To see you. The reality is most

One of the most common skin care questions I get asked is, “I need a moisturizer.” Now this seems like a pretty straight forward question but as we all know there are a plethora of options available. I like to ask a couple of questions to help me narrow down what it is they are really wanting from their product. I will often ask them “What results are you wanting from your moisturizer?” or “What is important to you in a moisturizer?” By getting them talking you have the opportunity to really listen to their specific concerns and then repeat back to them how the product you have selected meets their criteria. Because you have addressed their specific concerns they will be far more likely to purchase the products you recommend. And by meeting those needs you will likely make a customer for life.

products can be obtained at any number of locations, even ordered on-line while your customer shops in the comfort of their own home. Building relationships with your customers and building trust is what will keep them loyal. Take the time to learn what you can about them, laugh together and show her you are there to help her by being genuine, honest and friendly. And remember to reward them for their business with samples that are relevant to them, taking the time to explain what and why you are sharing with them. It has been said before,

WATCH THE FULL INTERVIEW

people will not remember what you did but rather how you made them feel. Make them feel special.

HOW DO YOU STAY ON TOP OF NEW TRENDS AND NEW PRODUCT LAUNCHES IN THE INDUSTRY?

taying on top of trends and new product launches in the industry is more important than ever. With consumers being the driving force in trends via social media platforms like Instagram and Pinterest, gone are the days of relying solely on print and TV for inspiration. One only needs to look to their hand held device to find out what the next big idea is. Finding popular bloggers, vloggers, and Instagram users and subscribing to their accounts is a really easy way to see what is trending in the industry. You will even receive notifications when your favourite guru or trendsetter has uploaded new information. New product launches are always exciting. If you are fortunate enough to live in an area where schools are being offered it is always a great way to glean information and get excited about new products. More and more companies are offering on-line training as a way to keep everyone informed and up to date. As Beauty Advisors we need to be the experts in order to help our customer find the best solution to fit their needs.

Nominate your Cosmeceutical Skin Care Expert by visiting: neostrata.ca/cosmeticsmag

NeoStrata Summer 17 English copy.indd 1

7/14/17 3:56 PM

UP FRONT

CONTRIBUTORS The faces behind the issue and the fresh ideas they’re bringing into fall

Heather Marrin

@heathermich

Vânia Aguiar VaniaAguiar12

Our new French editor, Vânia Aguiar, is a former fashion and beauty director of Elle Québec and Canada Girl, previous editor-in-chief of Pure Magazine and is currently editor-in-chief of Vânialeblogue.ca. A seasoned beauty specialist, she will be writing a new French section, “Salut, Beauté,” in every issue.

WHAT YOU WORKED ON: “In my new section I wrote about how to use the newest skincare products and how to keep the summer glow throughout the season (page 58).”

Photos: Tktktktktktk

WHAT ARE YOU EXCITED ABOUT SHARING WITH READERS? “This new French feature is all about giving to the Quebec beauty enthusiasts « en français » the inside scoop on seasonal launches and the dish on the moment’s top beauty trends.” HOW DO YOU KEEP FALL FEELING FRESH? “I love to do a spa day and profit from great facials that contribute to cleansing and nourishing my skin and keeping it beautiful, whatever the season.” FALL-ROUTINE BOOST? ”Masks! I love to try different masks and, this autumn, there are some great ones that for sure will be on top of my bathroom shelf!”

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WHAT YOU WORKED ON: “I went nude for Trend to Try (page 24) and laid bare my personal relationship with makeup in ‘I Like Lipstick. So What?’ (page 29).” HOW DO YOU KEEP FALL FEELING FRESH? ”With new linens and a haircut.” FALL-ROUTINE BOOST? “A product that does the work while I sleep. I love Herbivore’s Moon Fruit Superfruit Night Treatment. And new makeup brushes!”

Scott D. Lovell

scottlovelltoronto @scottcdn

WHAT YOU WORKED ON: “Ask an Expert,” page 56. HOW DO YOU KEEP FALL FEELING FRESH? ”An exfoliating cleanser that revitalizes your face after you’ve exposed your skin to the elements of summer.” FALL-ROUTINE BOOST? “Clarins One-Step Gentle Exfoliating Cleanser.”

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BEAUTY BUZZ

Hot T icket

Mark your calendar with fall’s beauty happenings

1. Fashion Fun Toronto Fashion Week is back in action celebrating fashion, art and culture from September 5 to 7. Hayley Elsaesser, Narces and House of Suri are just a few homegrown hits sure to set the runways buzzing. Follow along at @cosmeticsmag for our fave fresh-off-thecatwalk beauty looks and BTS tips. 2. Star Gaze! A-List actors arrive in droves to walk red carpets all over downtown T.O. for the Toronto International Film Festival, September 7 to 17. We can’t wait to get some celeb close-ups (so close, in fact, we hope to identify the skincare brands they use).

@HAYLEYESAESSER

@NORDSTROM

3. Shopping Spree Having opened six new locations in Canada, Nordstrom continues to expand with a new 140,000-square-foot store within Toronto’s Sherway Gardens, opening September 15. A launch day Beauty Bash starts at 8 a.m. offering free consultations, samples and more. Stores in Edmonton and Vancouver will follow. From top: The fun bright prints of Hayley Elsaesser (right) will take centre stage at Toronto Fashion week, Scarlett Johanssen and Kate Hudson (inset) in Toronto at TIFF 2016, Nordstrom’s 7th Canadian location. FA L L 2 0 1 7 | C O S M E T I C S M A G . C O M

@TIFF_NET

Above: The 2016 COSA winners. Inset: Sandi and Jim Hicks at last year’s Mirror Ball.

BEAUTY BUZZ

THE ULTIMATE SURPRISE FOR YOUR EYES

4. Join the COSAs November 16 marks the 16th Cosmetics Outstanding Service Awards, where we celebrate the best-of-the-best beauty experts nationwide. Can’t make it? Pop a bottle of fizz to toast your favourite pros and tune in to Cosmeticsmag.com, where the entire event will be live-streamed.

NEW OLAY EYES ULTIMATE EYE CREAM Get the instant results of the #1 prestige eye cream* without paying 2x as much**

5. Raise a Glass Over 700 industry professionals will don their best dresses at the 26th annual Mirror Ball gala to support Look Good Feel Better on November 10 at Toronto’s Westin Harbour Castle. Get on board and check out Mirror-ball.ca for details on how to host your own event. (Or, if breakfast mimosas are more your style, visit Lgfb4her.ca for details on Bubbles and Brunch at Toronto’s Spoke Club on September 17.) —Heather Marrin

FA L L 2 0 1 7 | C O S M E T I C S M A G . C O M

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BEAUTY BUZZ GLOSSIER

Haloscope Highlighter, $27, Glossier.com.

Age of

@PRADA

AQUARIUS

From ’60s-era tones and textures to crystal healing, clothing and cosmetics are far out this fall

Now beauty brands are trading standby ingredients for something a little more new-age. Topaz, rose quartz, tourmaline — all recognized by spiritual leaders as conduits for healing — are showing up in our makeup and skincare, such as Herbivore’s Brighten Mask that contains Brazilian White Tourmaline. As we ask ourselves in every tarot reading, is there any truth behind these energy shifters? The jury is still out, but we’re open to exploring a little beauty beyond science — especially if it provides us with a positively charged glow.

1. Penny Lane-approved, Prada F/W 2017 goes retro with suede trenches and shag carpet-inspired details. 2. Forget the mortgage; this bohemian-living social movement says #HomeIsWhereYouParkIt #VanLife. 3.& 4. Inspired by the 1960s It girl, Chloé’s F/W 2017 RTW collection channels Mick Jagger’s former flame, Marianne Faithfull. FA L L 2 0 1 7 | C O S M E T I C S M A G . C O M

@MARIANNEFAITHFULLDAILY

Seeing Prada and Chloé’s F/W 2017 runways draped in lush suede, groovy tweed and floral corduroy, has left us feeling pleasantly dazed and confused in a late ’60s time warp. Similar to the alternative, mystical movements that sprouted from the Woodstock generation, trading a “traditional” way of life seems to be on-trend off the catwalk, too. #VanLife, which celebrates nomadic hippie living and a rejuvenated appreciation for the 1960s VW bus, has over 1.7 million mentions on Instagram, and turn to online astrologer Susan Miller to help navigate their lives.

@CHLOE

Illustration: Shutterstock.

By Heather Marrin

@VAN LIF ER S

HERBIVORE Brighten Pineapple

Enzyme + Gemstone Instant Glow Mask, $56, at Sephora.

NEW IN STORES

a s a e Fre ird MAKEUP | SKINCARE | FRAGRANCE | HAIR CARE

Liberate yourself from layers of luminizing bases: Dust on instant radiance and head outdoors to get your glow on instead. This limited-edition compact contains a blend of blue, green, white, pink and yellow lustrous powders to brighten the skin, while apricot extract and orange flower water moisturize it. Created for Paul & Joeâ€™s 15th anniversary, with the French beauty brandâ€™s signature feathered motif, it gives bird-watching new meaning. PAUL & JOE Limited Edition Pressed Powder Case, $12, and Pressed Face Powder, $39,

at select Shoppers Drug Mart and Beautyboutique.ca from September 11.

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HUDSON’S BAY, CANADA’S MOST APPRECIATED BEAUTY EXPERTS

HUDSON’S BAY BEAUTY MENTOR AS CANADA’S PREMIER BEAUTY DESTINATION, Hudson’s Bay understands the vital role beauty experts play in the Canadian beauty industry. Their passion, expertise and leadership are a key reason why customers develop loyalty to our stores. We’ve scoured the country in search of the very ﬁnest beauty experts to share their expertise and advice. To learn more about pursuing a career in beauty at Hudson’s Bay, visit WWW.HBC.COM.

FLORENTINA GALANI Manager, Lancôme Hudson’s Bay, Rockland, �C 2 years of beauty experience Email address: beautymentor@hbc.com

WHAT DO YOU LOVE MOST ABOUT WORKING AT HBC? WHAT IS THE KEY TO GREAT CUSTOMER SERVICE? TREAT EVERY CLIENT as a friend or a guest, that comes to you for a coffee. My customers are very important to me so I try to service them with these three guidelines … listen, ask questions and know your products.

IT’S A PRIVILEGE to work for Hudson’s Bay. The management is very supportive for everything, especially our cosmetics manager Aline. She’s very professional and she is always there for us no matter what, she is our biggest support!

WHO WAS YOUR MENTOR WHEN YOU STARTED OUT? WHEN I FIRST STARTED in cosmetics my counter manager, Bessy Parthimos, helped me a lot. At the time I was new and I didn’t know much about cosmetics. She taught me everything I know and she always believed in me, so for that I will be always be thankful. Feel free

to reach out to me at any time, regardless of the question. Email me at beautymentor@hbc.com.

NEW IN STORES

Seductive

1. Meet

“the One”

SCENTS Fall’s hottest fragrances are both suprising and celebratory 1.

By Alex Laws

With warm and addictive base notes of amber and vanilla, this new offering from Dolce & Gabbana has lively top notes of bergamot and lychee to add fruity freshness to the oriental floral. DOLCE & GABBANA

The One Eau de Toilette, 100 mL, $122, Hudson’s Bay, Shoppers Drug Mart and Sephora.

2. Coconut Milk

The newest complex unisex scent from Serge Lutens is described as wickedly childish. Innocent, soft gourmands such as almond milk and coconut meet musky Cashmeran, making a cheerful but tender fragrance.

SERGE LUTENS Dent

de Lait Eau de Parfum, 100 mL, $255, at Ogilvy, Saks and Sephora.

3. Battle

of the Sexes 5. 4.

Prada’s latest scents are inspired by a mix of masculinity and femininity. Warmer notes of amber and patchouli mix with fresh iris and are rounded out by savoury tonka beans in L’Homme Prada Intense. Meanwhile, in La Femme Prada Intense, tuberose, ylang ylang and

patchouli result in a sensual, complex floral. Both fragrances feature a leather-wrapped back hinting at the fashion house’s luxurious air. PRADA L’Homme

Intense Eau de Parfum Spray, 100 mL, $130, La Femme Prada Intense Eau de Parfum Spray, 100 mL, $180 at Hudson’s Bay and Shoppers Drug Mart Beauty Boutiques.

4. A Decade

of Daisy

To celebrate his signature fragrance reaching the 10-year milestone, Marc Jacobs is launching a limited-edition anniversary bottle adorned with Swarovski crystals. MARC JACOBS Daisy

10th Anniversary, $118, 100 mL, at Hudson’s Bay from October 15.

5. Tiffany Charm Base notes of patchouli ground this bright, sensual spritz. To house its new floral musk, which centres around the iris flower, the iconic French jeweller created a bottle that emulates the cut of its famous diamonds. TIFFANY Eau de Par-

fum 750 mL, $150, at Tiffany Boutique, Holt Renfrew, Hudson’s Bay, Saks Fifth Avenue.

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HUDSON’S BAY, CANADA’S MOST APPRECIATED BEAUTY EXPERTS

MARK OLIVIER CHIASSON Manager, Shiseido Hudson’s Bay, Montreal, Downtown, �C 15 years of beauty experience Email address: beautymentor@hbc.com

WHAT IS THE KEY TO GREAT CUSTOMER SERVICE? TO GIVE A MEMORABLE customer service experience, the key ingredient is to be yourself. For me, everything revolves around the word ‘believe,’ believing in yourself, in your passion, your knowledge and your capacity to grow as an individual. Also, it is important to be attentive to your customers and their needs in order to create an authentic connection with a sincere positive energy. You will be leaving them with satisfaction and having felt an emotion and that is where your power is!

WHAT DO YOU LOVE MOST ABOUT WORKING AT HBC? HUDSON’S BAY is one of the top pillar companies in Canada with a strong multicultural environment. We are really passionate and focused on the hospitality of our clients and associates which go hand in hand with my beliefs and values. This is why I love working at the Hudson’s Bay specifically the location in downtown Montréal because if you want to have a personalized service, this is the place to be!

WHO WAS YOUR MENTOR WHEN YOU STARTED OUT? I HAVE HAD MANY KEY INFLUENCERS in my career but there is one person that really shaped me by her way of being, Mrs. Elaine Shigeishi, Vice-président of Shiseido Canada. She inspired me to rediscover beauty from within and to become a better version of myself. Every encounter with her left me feeling powerful, understood and inspired. She has a way of highlighting your individuality and appreciating your commitment which motivated me to do the same in my life. A special thank you to you Mrs. Shigeishi for being the beautiful person you are! Feel free to reach out to me at any time, regardless of the question. Email me at beautymentor@hbc.com.

Must-Have

MAKEUP 1.

Bold colours, metallic finishes and dramatic brows result in high-impact fall looks By Alex Laws 2.

4. 8.

6. 18

NEW IN STORES

3. 1. Nineties

Upgrade

Perfectly on trend, with just the right shimmer quotient, these mini-shadow palettes contain six high-glamour metallic shades. October will see the launch of 10 Color Sensational Metallics, which will put lips centre stage in a 90s-but-better kind of way. MAYBELLINE Mini

City Shadow Palettes, $15, and Color Sensational Metallics, $10, at mass retailers.

2. Magic Touch

A mysterious shade, this sheer blush appears more berry-like on the skin and gives a beautiful glow, as if by candlelight, thanks to moisturizing vitamin E and shea butter. The lacy gothic packaging nods to Victoriana and adds some drama to your makeup bag.

in 20 bold smudgeproof shades, from lilac London Calling to the cool coral Get Up, Stand Up. Or add electric accents to the eyes with Audacious Mascara, now available in three new punchy hues: Park City (purple), Mambo (reddy brown) and Minerve (navy). NARS Audacious

Mascara, $34, and Powermatte Lip Pigment, $34, at Sephora, Hudson’s Bay, Murale, Nordstrom and Shoppers Drug Mart.

4. Ace of Base

The queen of the flawless face, Laura Mercier has launched a new foundation in 20 shades offering up to 15 hours of coverage. The French makeup artist advocates perfecting your base to avoid overapplying foundation, especially in the centre of the face. LAURA MERCIER

Black Lace Rabbit Blush, $33, at Murale.

Flawless Fusion Ultra-Longwear Foundation, $59, at Holt Renfrew and Sephora.

3. Power Pigment

5. Shake & Bake

LIPSTICK QUEEN

High-impact colour is key in the fall collection from Nars. Liquid lipsticks come

Lancôme continues to shake up the way we wear lip colour with its new Matte

FA L L 2 0 1 7 | C O S M E T I C S M A G . C O M

Lip Shakers. Intense colour in an oil formulation that dries to a matte stain, it’s long-wear colour in a luxurious dab-on application that sets without drying. This month, seven bold shades are added to the collection. LANCÔME Matte

Shaker Extensions, $29, at Hudson’s Bay and Sephora.

6. Glow Op

Beloved skincare and body-care line Fresh is dipping back into the makeup world with a pearlescent illuminating cream that can be worn under foundation, alone or overtop. Meadowfoam seed oil and vitamins C and E soften and moisturize skin, while cucumber extract cools, resulting in a primer that feels as good as it looks. FRESH FreshFace

Instant Glow Luminizer, available September 15, $60, at Sephora and Sephora.com.

7. Brow Benefit

newest offering is a velvety powder designed to stick to brow hairs and skin, creating shape where growth is minimal, but without a sharp line in sight. An easy-to-use blending sponge and two tones to mimic real brows (lighter in the centre and darker on the edges) make natural-looking brows a reality. BENEFIT Foolproof

Brow Powder, $32, at Sephora and Shoppers Drug Mart.

8. Technical

Drawing

Brow pencils are evolving, courtesy of French beauty brand Sisley. The 3-in-1 technical pencils contain a mini brush, a triangular pencil tip with a perfect, powdery texture to draw in sparse brows and a sponge highlighter to open up the eye area with underbrow illuminator. SISLEY Phyto-Sourcils

Design, $80, at Holt Renfrew from October.

Brow-building brand Benefit continues to frame faces around the world. The 19

Introducing

COMING MAY 2018!

CANADIAN

Beauty AWARDS 2018

AS OF NEXT YEAR, THE COSMETICS FRAGRANCE & BEAUTY AWARDS W I L L B E B I G G E R T H A N E V E R B E F O R E , A N D O P E R AT E U N D E R A NEW NAME: THE CANADIAN BEAUTY AWARDS.

Categories will be expanded to include nail care, haircare, sun care and menâ€™s products, with a focus on new launches in the fragrance categories, and all other categories will take product innovation into account. Deadline for entry into the 2018 Canadian Beauty Awards is January 10, 2018.

For more information and to download the application forms, visit cosmeticsmag.com/awards. VENDOR SPONSORS

MEDIA SPONSORS

R E TA I L S P O N S O R S

cosmetics INDUSTRY SPONSORS

RECEPTION SPONSOR

NEW IN STORES

Hottest

1. Au Naturel

H A I R C A R E Tending to your tresses is easy with fall’s new innovative launches By Heather Marrin

Inspired by the BBCream movement, Shu Uemura introduces a BB Cream for hair, offering everyday protection from your blow-out. In two textures for different hair types, it’s enriched with the ancient anti-oxidant ginkgo biloba and new SRS Microwaxes technology, designed to correct frizz by memorizing your hair’s shape. SHU UEMURA Blow

Dry Beautifier Thermo BB Serum, $42, Blow Dry Beautifier Thermo BB Cream, $42, at Sephora.

2. Get Juicing

Gwyneth Paltrowapproved, the new Phyto-Pigments Juice Boost is a foaming shampoo and treatment in one. Formulated to gently cleanse, it contains anti-aging ingredients acacia collagen and hyaluronic acid for fuller-looking locks.

JUICE BEAUTY

Phyto-Pigments Juice Boost, $32, at Murale from October.

3. Beat the Heat

FA L L 2 0 1 7 | C O S M E T I C S M A G . C O M

Infused with antioxidant rich argan oil, moisturizing Panthenol Provitamin B5 and an advanced

copolymer blend to provide thermal protection, Perfect Defense acts as a shield against damage caused by tools that heat up to 450°F (232°C). MOROCCANOIL

Perfect Defense, $34, at Moroccanoil.com.

4. Get the App!

Powered by Withings, the smart brush with multiple built-in sensory readers to measure the quality of your hair is finally available in Canada. Providing insights to help address frizziness, split ends, and more, this new brush is like having your own in-house hair stylist. KÉRASTASE Hair Coach,

$250, at Kerastase.ca.

5. Perfectly

Plump

Fit for those looking for more volume and youthful-looking hair, this new plumping serum from Phyto works from the roots up, infusing the scalp with vitamin-rich peptides, a high concentration of antiaging vernonia and antioxidant-packed grape extracts. PHYTO Phytodensia

Plumping Serum, $48, at Murale and BeautyBoutique.ca from October.

Superstar

SKINCARE This seasonâ€™s latest launches have us drinking from the fountain of youth By Heather Marrin 2.

NEW IN STORES

1. Got Milk?

With its gentle, milky formula, this ultracomforting lotion combines patented molecule NIA-114™ to deliver vitamin niacin to the deepest layers of the skin and oleic acid to help combat visible signs of aging and soothe dry skin. Added to that is a recovery cocktail that includes ceramides and peptides to replenish natural lipids lost to environmental stressors.

STRIVECTIN Repair

Oleic Rapid Recovery Milk, $89, at Beautyboutique.ca.

2. Weekend

Warrior

Backed by the coupling of kaolin clay and bamboo charcoal powder, this peel-off mask fights the buildup of dirt and debris in your pores. Exfoliating fruit extracts stimulate cell renewal, and black cumin and Manuka oils reduce the appearance of blackheads, for a clearer and brighter complexion. NIA Sunday Detox

Whipped Clay Peel-Off Mask, $39, at Murale.

3. Get Balmed

This gel-like makeup remover melts into a creamy milk when mixed with water and massaged into skin. It’s tough enough to dissolve waterproof mascara, but gentle enough to soothe and soften, thanks to moisturizing shea butter and grapeseed oil. EVE LOM Gel Balm

Cleanser, $72, at Murale.

4. Go for Gold

Bid farewell to those pesky 11s and crow’s feet with this handy, deep-line filler. Infused with 24-karat gold (yes, actual gold) to stimulate cell turnover, white rose cells to increase cell renewal and powder polymers to diminish the look of wrinkles and pore size, this corrector works to fill and smooth on-the-spot, and firm your skin over time. RODIAL Rose Gold

Deep Line Filler, $125, at Murale.

5. Light it Up

Tapping therapeutic properties of light, and safe enough for at-home use, Neutrogena’s new mask

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promises to diminish acne when worn for 10 minutes as part of your daily routine. The red light will calm inflammation, while the blue light targets acne-causing bacteria, leaving skin both clearer and brighter. NEUTROGENA Light

Therapy Acne Mask LED treatment includes one mask + 30 Session Activator, $46, at mass retailers.

6. Ancient

Foraging

Shiseido cultivated the Enmei herb — which grows at the foot of Mt. Koya and is used by Buddhist monks for its healing properties — and paired it with its patented ingredient, Skingenecell 1P (said to restore skin cells) to develop a new anti-aging ingredient, SkingenecellEnmei. Found in the brand’s reimagined Future Solution LX range, it stimulates your skin’s resilience from within while smoothing the surface for short-term and longterm results. SHISEIDO Future Solu-

tion LX line, from $73, at Hudson’s Bay.

7. Stop the Clock

Unlike the wrinkles on the face caused by repeatedly contracting muscles, wrinkles found on the décolleté and neck are caused by the passage of time. To rejuvenate the skin this new cream formulated with Bulgarian rose extract, hyaluronic acid, ceramides, tripeptides and shea butter, works to hydrate and increase elasticity. JOUVIANCE

Ultimate Anti-Aging Regenerating Cream, $95, at Pharmaprix.

8. Pout Plumper

Packed with a pro-collagen peptide (the collagen that’s broken down into small chains of amino acids that are easier for the body to absorb), this balm plumps up lips without that “duck lip” effect that comes with injections. It’s also formulated with soy and castor oil to protect and moisturize your lips. FILORGA Nutri-Filler

Lips Nutri-Plumping Lip Balm, $45, at Beautyboutique.ca from October.

TRENDS TO TRY

@DIORMAKEUP

TAKING INSPIRATION from fall

Like your fave pair of pumps that transition seamlessly from day to night, the nude lip knows no boundaries

Tool Kit

CHANEL

Rouge Coco Gloss in Melted Honey, $30, Chanel.com.

NUDESTIX

Gel Color Lip + Cheek Balm, $28, at Nudestix.ca.

DIOR

Dior Addict Lip Sugar Scrub, $41, at Hudson’s Bay.

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Photo: Courtesy of Chanel Canada (Chanel).

Show: Dior A/W 2017 at Paris Fashion Week. Look: Adwoa Aboah’s nude lip matches her natural complexion. Show: Chanel at Paris Fashion Week A/W 2017. Look: Skin-toned lips are almost camouflaged and allow dramatic eyes dominate the look.

BEST FOR:

@CHANELOFFICIAL

runways to Selena Gomez’s barely-there makeup look in her “Fetish” video, we’re trading bright pouts for something more subdued. Starting with a fresh, clean canvas is essential. Backstage at Dior’s A/W 2017 Haute Couture Show, creative director Peter Philips exfoliated the lips with Dior’s Lip Sugar Scrub first, then topped them with Dior Lip Maximizer and Dior Lip Glow to create a natural-looking shine. Also important to note, while the word nude may suggest no colour at all, softened hues of pink, peach, plum and mauve are all members of the family. As Nudestix co-founder Taylor Frankel, says, “We’ve seen our fave celebs pull off beige-ish tones. However, unless you’re going for the ‘living dead’ look, these types of nudes can look very chalky and ashy on the lips.” For best results, go for a nude that’s tickled with pigment that closely matches your natural lip colour. —Heather Marrin

Trend Nº 1

NUDE LIP

Nearly Naked Pout

TRENDS TO TRY

Low Rider this season’s runways pairs perfectly with your fresh fall accessories — and, bonus, avoids dreaded scarf-locks. (Why is there always one?) Keep the messy high pony for when you’re taking off your makeup. By upgrading the look and going low, you’ll echo fall runways at Carolina Herrera, Jason Wu and Tory Burch. To maximize a low pony’s mileage, Matrix artist Chloé Ste-Marie tells us that it’s all about prep. Before tying it off, Ste-Marie says to “apply a heat-protecting smoothing blow-out cream evenly through damp hair for a smooth, frizzfree finish. Then, during your blow-out, reach for the paddle brush to keep it sleek.” To complete the look, she advises, “Cover the elastic with a strand of hair taken from the ponytail, using pin to secure, and then finish with anti-humidity hairspray for lasting hold and shine.” Or take your lead from Guido Palau at Tory Burch and make your finishing touch of the black-velvet bow variety. — Heather Marrin Show: Jason Wu New York Fashion Week A/W 2017. Look: Sleek, low pony with less polished, textured ends . Show: Tory Burch New York Fashion Week A/W 2017. Look: Hairstylist Guido Palau glams it up with black velvet ribbons. Show: Carolina Herrera New York Fashion Week A/W 2017 Look: Slick side parts tied back.

@JASONWU

OUR FAVE HAIR TREND from

@TORYBURCH

Trend Nº 2

THE LOW PONY BEST FOR:

@CAROLINAHERRERA

Taking on your Monday meetings looking all boss, or any black-tie affair if punched up with a few ultra-fem accessories

Tool Kit

TANGLE TEEZER

Blow-Styling Tool Full Paddle, $38, at Sephora.

MATRIX

Style Link Style Fixer Finish Spray, $18, at select salons.

BIOLAGE

R. A.W. Smoothing Styling Milk, $13, at select salons.

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Introducing the New Fragrance

Photo: Stocksy. Illustrations: Shutterstock.

So What ?

Unti l her â€™30s writ er Hea ther Mar rin avoi ded mak eup , but one day she lear ned to love lipst ick â€” and let go of wha t othe r peo ple thin k By Heat her Mar rin FA L L 2 0 1 7 | C O S M E T I C S M A G . C O M

confines of what it means to be beautiful. I was a clotheshorse, and I dyed my hair often. But, makeup? Makeup was for special occasions only — like, weddings. Until, that is, I got my first real-life job… working at a makeup magazine. I started at Cosmetics magazine without knowing a lick about beauty products. It’s funny to admit now, since in retrospect, I had so many preconceived ideas about what an interest (or, in my case, lack thereof ) in cosmetics says about a person. I was just finishing up an editorial internship and had a friend who was already working at the magazine. She put my name forward for a position and while I was less than equipped to apply my own makeup, Jim Hicks, who was also the publisher at that time, trusted that I would be able to write about it. The Cosmetics team welcomed me warmly, despite my minuscule beauty knowledge (and uniform of Converse and plaid). The editor back then, in 2008, was Dave Lackie, and he reassured me that my lack of insight could serve as an asset: “You’ll ask the right questions,” he

”I wanted to be perceived as smart over pretty, and to be described as ‘low maintenance’ or ‘carefree.’” 30

Photos: Tktktktktktk

ike Roberta Martin in the cult ’90s classic Now and Then, when I was growing up, I was more likely to have been caught taping my chest down than playing with my mother’s makeup. Sure, at age four, I donned her pearls and heels and finger-painted with her lipstick, but by the time my fellow classmates were sneaking out wearing too much eyeliner, I was bare-faced, covered in dirt and attempting to resist the urge to fist-fight any boy who told me I was pretty good at throwing “for a girl.” (I’m still not sorry for the times I failed to hold back.) Between my teens and my 30s, choosing not to wear makeup became more of a conscious statement. I knew I was in a minority — the global cosmetics market was worth $287.5 billion U.S. the year I turned 30, according to Ibis World — but I wanted to be perceived as smart over pretty, and to be described as “low maintenance” or “carefree.” I didn’t want onlookers to think I was just another woman who had fallen victim to the cultural

Clockwise from top right: Playing ball with the boys at age eight; costumes, such as Kiss’s Gene Simmons in 2009, provided a fun place to experiment with makeup; dolled up for the 2011 year Cosmetics Outsanding Service Awards; wearing lipstick on a regular day; at work interviewing Anna Sui and hanging out au naturel in Prince Edward County this summer.

said prior to my first interview assignment. And so that’s what I did. I asked questions. Really basic ones like, “What does this do?” and, “Why would I put that there?” But, even with all of my questions answered and with a growing knowledge of beauty products (after a year I could tell the difference between a softener and a serum), makeup still made me feel uneasy. It all seemed anti-feminist to me and I felt a bit uncomfortable with my choice to work in the beauty industry. Was I just another cog in the machine that suggested women weren’t beautiful as is? I’d ask myself. And on the days I did swipe a mascara wand over my lashes and throw on some lipstick — you know, just on a normal day, not for a wedding — I questioned myself: Do I look like a clown? Or — worse — a bimbo? But then, five years ago for Halloween, I decided to dress up as Joan Jett. I rocked a black mullet-like wig, black leather pants, and an unprecedented amount of eyeliner. I examined my look in the mirror and, instead of feeling clownish, I felt incredibly badass. It was a lightbulb moment: Why couldn’t I feel like this every day if I felt like it? I was reminded of this lightbulb moment while reading Lena Dunham’s article for Vogue magazine titled, “Why Red Lipstick is Feminism’s New Calling Card.” In it Dunham artfully argues that “denying your femininity (see: images of oversize T-shirts, corduroy pants, and unmascar’d lashes at the protests of the ’70s) has been replaced with an anything-goes, all-encompassing idea of what womanhood can

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be, reappropriating makeup as a simple pleasure that allows a moment of private joy for even the most public activist.” Piling on the black eyeliner and feeling cool looking at my reflection was my private moment of joy. And while I maybe didn’t look “feminine” by traditional definition, I did feel womanly in my rockstar-inspired ensemble. This is when I retired my old hang-ups and embraced the hard truth that no one look will ever define me. And more importantly, no one person or ideology will, either. I now enjoy playing around with my look thanks to a new-

“I retired my old hang-ups and embraced the hard truth that no one look will ever define me.” found appreciation for primers and highlighters, and spend about the same amount of time putting my face on each day as the average woman (11 minutes, according to a study by German well-being brand Beurer). I didn’t start wearing makeup because I felt pressure from a patriarchal heavy hand or because a television commercial told me I needed it. I did it because I wanted to, and because, as I continue to feel more and more womanly with age, I like more and more how I feel wearing it. 31

PRADA.COM

The

” d n e m m “I RecoAwards

Photo: Shutterstock

Every year, we ask Canada’s most in-the-know beauty experts (you!) to reveal the products you can’t get enough of and why. These are the creams — and serums, scrubs, highlighters et al — of the crop

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skincare

In our constant quest for radiance, skincare is key. These are the products you swear by for a plump and dewy complexion

Exfoliators Natural or chemical, these products got glowing reviews

Mass Exfoliator

WINNER: ST. IVES Fresh Skin

Exfoliating Apricot Scrub, $8

“ It’s a gentle, natural physical

Cleansers

“Cleanses, removes makeup and tones at the same time.”

Cleansers come in all textures, but these are the ones you can’t live without Mass Cleanser

WINNER: GARNIER

SkinActive Micellar Cleansing Water, $10

“It's so simple but effective and removes makeup efficiently.” —Erinn, Shoppers Drug Mart, Edmonton

Prestige Cleanser WINNER: BIOTHERM

Biosource Total Renew Oil, $34

“This product takes everything off! Waterproof makeup, 34

mascara... and it makes my skin feel so soft and moisturized!” —Lore, Shoppers

Drug Mart, Oakville, Ont.

exfoliant (apricot seed) that effectively removes dead skin, does not irritate my skin and leaves it very smooth.” —Anonymous

Prestige Exfoliator

WINNER: ELIZABETH ARDEN

Prevage Anti-Aging Treatment Boosting Cleanser, $62

“It’s a great daily exfoliator because it removes all the dead skin cells, as well as the makeup. It has a fabulous texture that leaves the skin glowing and ready to absorb your moisturizer.” —Allyson, Beauty Boutique, Winnipeg

Dermo-Cosmetic Cleanser

WINNER: VICHY Pureté

Thermale One Step Milk Cleanser 3-in-1, $20

“I love the fact that it can cleanse, remove makeup and tone at the same time.” —Monica, Shoppers Drug Mart, Brampton, Ont.

Dermo-Cosmetic Exfoliator WINNER: NEOSTRATA

Skin Renewal Peel Solution, $75

“I love that this one is more of a treatment and it has both a physical and chemical exfoliant. My skin feels like a baby’s bottom after using this.” —Sabrina, Shoppers Drug Mart, Gloucester, Ont.

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NEW

At-Home AHA Peels Inspired by dermatological treatments  MAXIMUM RESULTS  NO RECOVERY TIME

“I RECOMMEND” B EAUT Y AWAR DS

2017

A PEEL FOR EACH CONCERN PORES | DULL SKIN | ROUGH TEXTURE WRINKLES | LACK OF ELASTICITY DARK SPOTS | UNEVEN SKIN TONE

WATCH OUR VIDEO TO LEARN MORE! Discover the rest of our treatments: www.neostrata.ca

eye cream

Moisturizers Lighter and more easily absorbed than ever, these gels and creams scored top marks

From pumps to flat applicators, eye creams are evolving. Here are the ones you value most

“The formula is nongreasy and helps prevent the first signs of aging.”

Mass Moisturizer WINNER: L'ORÉAL

Hydra Genius, $20

“L'Oreal Hydra Genius is lightweight but super-hydrating.” —Anonymous

Prestige Moisturizer WINNER: BIOTHERM

Aquasource Gel, $50

“It has a lightweight texture, yet still packs a punch in the hydration department. Great for combination skin that leans toward the dry side.”—Amelia,

Mass Eye Cream WINNER: OLAY

Regenerist Micro Sculpting EyeSwirl, $39

“Very rich and moisturizing but does not cause small bumps in the under-eye area. Skin texture around the eyes noticeably improved, especially the fine lines.”—Anonymous

Prestige Eye Cream

Dermo-Cosmetic Eye Cream

Super Restorative Total Eye Concentrate, $85

Idéalia Eyes, $40

WINNER: CLARINS

“The cold applicator gets rid of dark circles and the product helps hydrate your eye contour without being too oily.” —Stacey, Hudson’s Bay, Montreal

WINNER: VICHY

“The applicator is amazing, the formula is non-greasy and helps prevent the first signs of aging, while also camouflaging my dark circles with pearl light reflectors.”—Dusty-Lynn, Shoppers Drug Mart, Toronto

Shoppers Drug Mart, Winnipeg

Dermo-Cosmetic Moisturizer

WINNER: VICHY Idéalia Day Care

Moisturizing Cream, $45

“Vichy Idéalia is full of super antioxidants and leaves the skin moisturized and glowing.” —Sandy, Pharmasave, Victoria

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THANK YOU

CANADA’S BEAUTY EXPERTS FOR CHOOSING 9 OF BIOTHERM’S FAVOURITES cosmetics

BODY

LAIT CORPOREL Anti-Drying Body Milk

MEN

AQUAPOWER Gel NCS AQUAPOWER Eye De-Puffer BIOTHERM HOMME Facial Cleanser BIOTHERM HOMME Foam Shaver BIOTHERM HOMME Razor-Burn Eliminator

FACE

AQUASOURCE Gel NCS BIOSOURCE Total Renew Oil SKIN BEST Wonder Mud Mask

FOR MORE INFORMATION VISIT: BIOTHERM.CA

serums

Skincare’s secret weapons, serums pack a mighty punch. These are your heavy hitters

“You can see results in 10 minutes!”

“20 plant extracts... It’s a miracle in a pump!”

Mass Serum

WINNER: MARCELLE New-Age

Lumipower Multi-Action Care, $25

“This serum is not expensive and treats several signs of aging. I recommend it because it leaves my skin smoother and more unified.” —Jolyane,

"I recommend it because it leaves my skin smoother and more unified."

Jean Coutu, Chicoutimi, Que.

Prestige Serum WINNER: CLARINS

Double Serum, $120

“With 20 Plant extracts, it helps with pores, hydration, toning the skin... It’s a miracle in a pump!”—Lore, Shoppers Drug Mart, Oakville, Ont.

Dermo-Cosmetic Serum WINNER: VICHY LiftActiv

Serum 10 Supreme, $57

"It was 10 years in the making, has 10 active ingredients, you can see results in 10 minutes and get up to 10-years-youngerlooking skin!”—Shari, Shoppers Drug Mart, Amherstburg, Ont.

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THANK YOU TO CANADA’S

BEAUTY EXPERTS

*AC Nielsen, NAT Drug. $ Vol, TL 2016 & YTD 2017.

for recommending Vichy and helping Canadian women achieve healthier-looking skin. With your expertise, you help women feel strong and beautiful inside and out.

Vichy is honoured to be your most trusted choice and the most recommended brand across six categories at the 2017 Cosmetics “I Recommend” Beauty Awards.

treatments From targeting rosacea, to sun protection, these solutions deliver results Facial Sunscreen WINNER: LA ROCHE-POSAY

Anthelios Ultra-Fluid Lotion SPF60, $29

“Love the fact that it absorbs quickly into the skin and it’s not sticky.”—Monica, Shoppers Drug Mart, Brampton, Ont.

Acne Treatment WINNER: VICHY

Normaderm Hyaluspot, $21

“This is a zit zapper in a tube that works. For the occasional blemish, apply a few times a day when the skin starts to swell. If you catch it early, you can dry up the blemish before it reaches the skin’s surface. It helps

“Neutralizes redness and intensely soothes sensitive, redness-prone skin.”

prevent scarring and clears up the blemish in half the time.” —Allyson, Beauty Boutique, Winnipeg

Rosacea Treatment

WINNER: LA ROCHE-POSAY

Rosaliac AR Intense, $25

“Neutralizes redness and intensely soothes sensitive, redness-prone skin. Enriched with La Roche-Posay thermal spring water and dermatologically tested on sensitive skin.” —Hope, Shoppers Drug Mart, Riverview, N.B.

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Masks The mask movement is going strong and these are leading the charge

Mass Mask

WINNER: L’ORÉAL Skin Experts

Pure-Clay Treatment Mask Detox and Brighten, $17

“L’Oréal’s clay mask noticeably shrinks my pores and the gentle physical exfoliation leaves my skin very smooth, fresh and clean after each use.” —Anonymous

Prestige Mask

WINNER: BIOTHERM Skin Best

Wonder Mud Mask, $60

“It only requires three minutes, so I can use it in the morning and shower it off. It gives the skin a radiant glow to start the day.” —Allyson, Beauty Boutique, Winnipeg

men’s

The men’s category is booming and you recommend one brand above the rest Men’s Eye Cream

Men’s Cleanser

Eye De-Puffer, $29

Facial Cleanser, $30

WINNER: BIOTHERM HOMME Aquapower

“Roller helps to decongest eye area. Brightens dark circles. Easy to use.”—Erinn,

Shoppers Drug Mart, Edmonton

Men’s Aftershave Dermo-Cosmetic Mask

WINNER: VICHY Pore Purifying

Clay Mask, $34

“I love how it clears my pores and leaves my skin so clean.” —Lisa, IDA, Kingsville, Ont.

WINNER: BIOTHERM HOMME Razor Burn

Eliminator, $38

“This stuff is amazing. It will soothe even the worst razor burn.” —Julie, London Drugs, London, Ont.

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WINNER: BIOTHERM HOMME Aquapower

“Fresh sensation. Non-drying. Masculine fragrance. —Sandie, Pharmaprix, Montreal

Men’s Shaving Product

WINNER: BIOTHERM HOMME , Foam

Shaver, $22

“This product does not melt down, it’s not full of water, it actually helps to keep your blades sharper (did you

know that water dulls your blades?) and it helps soften skin as well.”

—Valerie, Shoppers Drug Mart, Kelowna, B.C.

Men’s Moisturizer WINNER: BIOTHERM

Aquapower Dry Skin, $35

“It has a manly container, which men can’t put their fingers in, so bacteria doesn’t build. Lightweight and refreshing.”—Carol, Shoppers Drug Mart, Langley, B.C.

haircare

These winners beat out stiff competition to bring you sleek, soft, shiny locks

“Such a nourishing and beautiful-smelling product.”

Shampoo and Conditioner

At-Home Hair Colour

Ever Pure Shampoo and Conditioner, $11

Excellence Triple Protection Colour, $11

WINNER: L’ORÉAL

“Great feel, salon results, great price.”—Mercedis,

Shoppers Drug Mart, Bridgewater, N.S.

Styling Product WINNER: JOHN FRIEDA Frizz Ease

Thermal Protection Serum, $16

“Helps to control the frizz and gives a really nice shine.”

—Valerie, Shoppers Drug Mart, Kelowna, B.C.

WINNER: L’ORÉAL

“This one has the best grey coverage.” —Vicky, Shop-

pers Drug Mart, North York, Ont.

Hair Treatment WINNER: MOROCCANOIL

Treatment, $36

“Such a nourishing and beautiful-smelling product.”—Lisa, IDA, Kingsville, Ont.

Finishing Product

WINNER: NEXXUS

Comb Thru Touchable Hold Finishing Mist, $18

“It’s lightweight but gives great hold and shine.”—Robin, Lon-

don Drugs, Duncan, B.C. 42

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TH A N K YO U TO C A N A DAâ€™ S B E AUT Y E X PE R T S FO R M A K I N G M O RO CC A N O I L TR E ATM ENT TH E #1 M OST R ECOM M EN D ED H A I R TR E ATM ENT!

cosmetics

ONE BR AND: A WORLD OF OIL-INFUSED BE AUT Y

Moroccanoil.com

bodycare

Your top bodycare picks get skincare-worthy results from top to toe

Self-Tanning Product

Body Sunscreen

Self Tan Classic Bronzing Mousse, $54

Cream SPF60, $30

WINNER: ST. TROPEZ

WINNER: LA ROCHEPOSAY Anthelios XL

“St. Tropez self-tanning mousse comes out like light, fluffy shaving cream for quick-drying, easy application.”

"I love LRP sunscreen! It has the best formula that isn't too heavy and doesn’t compromise coverage and protection!” —Cori-Anne,

—Allyson, Beauty Boutique, Winnipeg

Body Wash

WINNER: BIODERMA

Atoderm Gentle Shower Gel, $20

“Bioderma gel body wash never irritates sensitive areas, and its clean, light fragrance doesn't smell medicinal, like so many derm options for sensitive skin.” —Robin, London Drugs, Duncan, B.C.

Shoppers Drug Mart, Leamington, Ont.

Body Scrub or Slimming Treatment

WINNER: CLARINS

Body Fit, $70

“Amazing scent. Tingles when applied to the skin. Leaves skin soft and firmer. Beautiful product.”—Simone, Lancôme, Edmonton

Hair Removal

Body Moisturizer

WINNER: NAIR Wax

Lait Corporel Anti-Drying Body Milk, $31

”I love Nair strips because they leave my body feeling soft.”—Anonymous

WINNER: BIOTHERM

“48-hour hydration! Your skin feels like silk! Smells heavenly!”—Valerie, Shoppers

“Its clean, light fragrance doesn’t smell medicinal, like so many derm options for sensitive skin.”

Ready-Strips for Legs & Body, $17

Drug Mart, Kelowna, B.C.

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“I RECOMMEND” BEAUT Y AWA RDS

2017

eye makeup

Winning eye-makeup offerings like these bold shades and precision liners bring out the inner artist in everyone

Mass Mascara

WINNER: L'ORÉAL

Voluminous Mascara, $8

“Always gives predictable results. Volume every time, no flaking or smudging. A classic!” —Erinn, Shoppers Drug Mart, Edmonton

Prestige Mascara WINNER: LANCÔME

Grandiôse Mascara, $36

“The best brush and formula, conditions lashes and makes them look super long and full without clumps.”—Terri, Shoppers Drug Mart, Surrey, B.C.

Mass Eyeshadow

pigments! I recommend and wear these everyday!”

—Sarah, Shoppers Drug Mart, Dartmouth, N.S.

Prestige Eyeshadow WINNER: SMASHBOX

Cover Shot Eye Palette, $35

“What can I say? These guys rock the industry with their shadows. They have high pigmentation and you’re able to amplify the colour with water.”—Hope, Shoppers Drug Mart, Riverview, N.B.

Mass Eyeliner

WINNER: MARCELLE

WINNER: L'ORÉAL

Forever Sharp Waterproof Eyeliner, $12

“No creasing, lasts all day and excellent

“Marcelle Waterproof eyeliner is soft, but stays on all

Infallible Eyeshadow, $10

day and comes in a great selection of colours. It has a plastic barrel that keeps the pencil moist all the way to the bottom.” —Allyson, Beauty Boutique, Winnipeg

Prestige Eyeliner WINNER: STILA Stay

All Day Waterproof Liquid Eye Liner, $29

“Holy Grail liner! Long-wearing, never smudges, perfect line every time, great colour payoff.”—Stephanie, Shoppers Drug Mart, Victoria

Mass Brow Product

WINNER: NYX Micro

Brow Pencil, $12

“The super-fine tip

makes filling in brow hairs super easy. It’s not too pigmented and long-lasting — does not come off easily.” —Anonymous

Prestige Brow Product WINNER: BENEFIT

Gimme Brow Volumizing Eyebrow Gel, $32

“Gives great colour and has buildable fibres. Great for the mature client who doesn't want a dramatic brow, but still wants structure.”—Erinn, Shoppers Drug Mart, Edmonton

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face makeup From dewy illuminators to velvety blushes, perfecting a radiant base is easy with your secret weapons

“Makes skin look dewy and lit from within... Perfect for special occasions!”

“A subtle and natural glow.”

Mass Blush

Mass Foundation

Definition Blush, $8

Infallible Pro-Glow Foundation, $13

WINNER: NYX High

“Very pigmented — you don't need very much product to deliver results.” —Simone, Lancôme, Edmonton

Prestige Blush

WINNER: LISE WATIER

Blush On Powder, $30

“Lise Watier hands down! With such high pigment, you can use less product, and it stays on all day. Love Moka the best.” —Hope, Shoppers Drug Mart, Riverview, N.B.

Mass Illuminator WINNER: L'ORÉAL

True Match Lumi Liquid Glow Illuminator, $13

“I love to mix this with foundation for a beautiful glow, and with moisturizer for the rest of my skin.”—Shawnah, Guardian Pharmacy, Petrolia, Ont.

Prestige Illuminator

WINNER: BENEFIT

High Beam Liquid Highlighter, $35

“Benefit High Beam = a subtle and natural glow.” —Sandi, Pharmaprix, Montreal

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WINNER: L'ORÉAL

“Its ultra-luminous finish makes skin look dewy and lit from within. Perfect for special occasions or bridal applications.”—Taylor, Shoppers Drug Mart, Bowmanville, Ont.

Prestige Foundation

WINNER: LANCÔME

Teint Idole Ultra Long Wear Foundation, $55

“New colours, a soft matte finish and oil-free. Goes on beautifully while covering most imperfections and lasts a very long time.”—Simone, Lancôme, Edmonton

Mass Concealer

WINNER: MAYBELLINE

Fit Me Concealer, $7

"Non-drying, doesn't cake and is super-affordable!” —Christie, Shoppers Drug Mart, New Westminster, B.C.

Prestige Concealer

WINNER: LISE WATIER

Teint Lumière Perfecting Concealer, $30

“I love the coverage and the smooth texture.”—Lisa, IDA, Kingsville, Ont.

lips + nails You call on these power players to make an instant impact

Mass Lipstick or Lipgloss

Nail Polish

Ultra HD Gel Lipcolor, $12

"So many colours to choose from, great formula and the thin brush makes for a perfect application.” —Christie,

WINNER: REVLON

“It stays on great! It’s the best long-lasting lip colour and is not at all sticky.” —Lisa, IDA, Kingsville, Ont.

WINNER: ESSIE

Nail Polish, $10

Shoppers Drug Mart, New Westminster, B.C.

Prestige Lipstick or Lipgloss

Nail Treatment

WINNER: LISE WATIER

WINNER: SALLY HANSEN Nail Rehab, $9

Rouge Gourmand, $24

“Great colours that are supermoisturizing!”

“Sally Hansen Nail Rehab has a great natural tint and will work quickly!”—Lisa,

—Cory, Shoppers Drug Mart, Parksville, B.C.

“Has a great natural tint and will work quickly!”

IDA, Kingsville, Ont.

C O S M E T I C S M A G . C O M | FA L L 2 0 1 7

thank you

a-list. weâ€™re muchi muchi grateful for this wicked honour. youâ€™re adore-a-ball. for putting us on your

cosmetics

GALLERY

#BEAUTYTROOP

After each issue, we hit the road to meet the beauty advisors on the shop floor. Here we profile some of the industry’s brightest characters By Alex Laws

Kimberley Hudson’s Bay, Bloor Street

SUCCESS SECRETS

1. JOIN THE ACTION!

Use the hashtag #beautytroop to tell us @cosmeticsmag what’s happening in your store.

Jess

Sephora, Sherway Gardens HER STORY “I

went to school for makeup, but I haven’t been in the industry for a few years and, coming back to it, I feel so inspired by the people I work

“Highlighting is very big right now. Everybody wants that dewy, glowy skin. From foundations to concealers to highlighters, people are crazy about E.l.f. Cosmetics. They’re really drawn to the aesthetic on social media. That’s what drives people.”

Her Look:

“I’ll always wear that glowy finish. I have a lot of highlighter on by Bobbi Brown. And Bite is my favourite lip brand.”

HER STORY

“I have been doing this on and off for 10 years and have been at the Bay for six years. I’ve changed brands and had customers follow me.” SUCCESS SECRETS

“You have to touch the customer. I greet them and treat them like I’m inviting them to my own home, strike up a conversation... It’s easy.”

Her Look:

“I keep the rest of my skin fairly light and go bright on my lips, usually pinks and purples at this time of year.”

C O S M E T I C S M A G . C O M | FA L L 2 0 1 7

Photos: Stephanie Hicks

with and my team and what makeup looks they wear.”

Melissa

Shoppers Drug Mart, Promenade Mall HER STORY “I’ve been working here

for 21 years. I’ve worked other places but I like Shoppers because you have an unbiased opinion and now there are the new Beauty Boutiques as well, with signage that’s all computerized.” SUCCESS SECRET “It’s a very social

and fun job. I go to work and talk to people and put makeup on them! Natural beauty is a hit right now. The Instagram face is out and all the girls realize the celebs they follow don’t look like that in real life. They want to look like an enhanced version of themselves.”

Her Look:

“I’m obsessed with the Lancôme Juicy Shaker. I love it and I love the ad.”

Yassir

Hudson’s Bay, Sherway Gardens, photographed with Jinny (left) and Soyi HIS STORY “I came

from Shoppers Drug Mart.”

SUCCESS SECRET

“We are holding a special masterclass here tomorrow. It’s cool for a lot of customers because they get to see things on YouTube and social media nowadays and Snapchat and

Instagram and they want to try it themselves. (Last time we did it I was here until 1 a.m.!) A lot of people are going online shopping so we have to do things differently to capture them. Providing our customers with fun events is one of those things.”

Lina

Rexall, Bathurst and Eglinton HER STORY

“I’ve been here close to 20 years. I enjoy it — they’re all my favourite brands.” SUCCESS SECRET

“Since the renovation, things have been good: The fragrance is right at the front of the store and bestselling makeup is L’Oréal. The quality is good, and the colours.”

Her Look: His Look:

Seriously luminous skin (and a smile)

“The Balm is the best eyeliner. It stays on all day and doesn’t smudge.”

celebration of the year!

COSA

AWARDS 2017

THE COSMETICS OUTSTANDING SERVICE AWARDS

ANNOUNCING THIS YEAR’S FINALISTS

Every year, Cosmetics honou best customer service in Can Annual beauty The retail.16th If you know an Cosmetics cosmetician, beauty advisor, f advisor,Outstanding skincare therapist, de trainer, Service vendor sales rep, drug are store tea team orAwards department happening, cosmeticsmag.com/cosas to your nomination today. Nov. 16, 2017!

TEAM FINALISTS Shannon Bell, Sephora, Danielle Dreger, La RocheShoppers Drug Mart Beauty Burlington, Ont. Posay, Vancouver, B.C. Boutique, Tsawwassen, B.C. Nathalie Bellemare, Lancôme, Stephanie Falardeau, Shoppers Drug Mart Beauty Sears, Trois-Rivieres, Que. Pharmaprix, Montreal, Que. Boutique, Calgary Patricia Bensimon, Clarins, Jessenia Feijo, Sephora, Shoppers Drug Mart Beauty Laval, Que. Newmarket, Ont. Boutique, Dieppe, N.B. Nathalie Bertrand, Pharmaprix, Jonathan Gera, Sephora, Shoppers Drug Mart, Eaton Outremont, Que. Toronto Centre, Toronto Alina Biczysko, Rexall, Carley Gonschior, Sephora, Shoppers Drug Mart Old LaSalle, Ont. Toronto Oakville Marketplace, Helen Bilicic, Lancôme, Diane Goulet, Lancôme, Oakville, Ontario Hudson’s Bay, Cambridge, Ont. Hudson’s Bay, Que. Clinique, Hudson’s Bay MasonCarolyn Black, Shoppers Drug Kathy Hagen, Beauty ville Place, London, Ontario Mart, Toronto Boutique, Winnipeg Clinique, Hudson’s Bay Polo Barb Blue, Shoppers Drug Mart, Irina Hall, Chanel, Hudson’s Park, Winnipeg Waterloo, Ont. Bay, Kelowna, B.C. Sephora, Southgate, Edmonton Romaine Bond, Clinique, Ryniah Hamilton, Shoppers Clinique, Hudson’s Bay, Hudson’s Bay, Vernon, B.C. Drug Mart, St Catherine’s, Ont. Dartmouth, N.S.To inquire about Shelley Boylan, Shoppers Drug Dianne Harnett, Fragrances, event sponsorship opportunities, please contact Jim Hicks Elizabeth Arden, Hudson’s Bay Mart, London, Ont. Hudson’s Bay, Kelowna, B.C. jhicks@cctfa.ca Polo Park, Winnipeg Marian Bridson, Hudson’s Bay Traci Hawken, Estée Lauder, Pharmacie Oana Bugnariu Penticton, B.C. Hudson’s Bay, Vernon, B.C. (Pharmaprix), Greenfield Claudine Brière, La Baie Sara Javaherian, Sephora, Park, Que. d’Hudson, Laval, Que. Laval, Que. Clarins, La Baie D’Hudson, Sarah Byrne, La Roche-Posay, Samantha Kainrth, Hudson’s Anjou, Que. Waterloo, Ont. Bay, Guildford, B.C. 2017 COSA SPONSORS Pauline Cobangco, Trinity Salon Colleen Keifer, Dior, INDIVIDUAL FINALISTS & Spa, Burnaby, B.C. Hudson’s Bay, Nanaimo, B.C. Bayda Abdulla, Shiseido, Lina Calabretta, Rexall, Toronto Rashda Khalid, Canadian Toronto Grace Chahwan, Rexall Ottawa Beauty College and Brandon Alkhani, Sephora, Michelle Cheng, Shiseido, Medi Spa, Toronto Burlington, Ont. Hudson’s Bay, Vancouver Sheida Khosroshahi, Sexual Mitchell Archibald, Shoppers Ann Cheuk, Guerlain, Fragrances by Michel Germain, Drug Mart, Halifax Hudson’s Bay, Burnaby, B.C. Hudson’s Bay, Toronto Carrie Arsenault, Shoppers Andrea Cook, Fragrances, Charmaine Kinch, Clinique, Drug Mart, Riverview, N.B. Hudson’s Bay, London, Ont. Hudson’s Bay, Guildford, B.C. Noirfalise Audrey, Lise Watier, Michelle Craven, Shoppers Drug Geneva King, Sephora, Groupe Marcelle Inc., Montreal Mart Beauty Boutique, Mississauga, Ont. Colette Bartlett, Shoppers Chilliwack, B.C. Alison Krause, Rexall Pharma Drug Mart, Saint John, N.B. Julie Crevier, Shiseido, Montreal Plus, Trenton, Ont. Sandra Beliveau, Mugler, La Ambrose Doucette, Shoppers Amina Lassissoui, Clarins, Baie D’Hudson, Montreal Drug Mart, Toronto, Ont. Hudson’s Bay, Dorval, Que.

BECOME A 2017 SPONSOR

TM|MC

PRINT SPONSOR

ENTERTAINMENT SPONSOR

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RECEPTION SPONSOR

COSA PI

Every year, Cosmetics honours the best customer service in Canadian THE beauty retail. If you know an exceptional COSMETICS cosmetician, beauty advisor, fragrance OUTSTANDING advisor, skincare therapist, demonstrator, Hudson’s Bay, rep, Toronto, Ont. Salina Ng, Estée Lauder, Hudson’s SERVICE trainer, vendor sales drugstore Tabitha Rutten, Sephora, Bay, AWARDS Markham, Ont. team or department store team, visit Hamilton Linh Nguyen, Trinity Salon cosmeticsmag.com/cosas Shyam Sankarsingh, to submit & Spa, Burnaby, B.C. Sephora, today. Toronto Audrey Noirfalise, Groupe your nomination

COSA

Françoise Leclerc, Lancôme, La Baie D’Hudson, Que. Philippe Lefebvre, Dior, La Baie d'Hudson, Ste-Foy, Que. Christina Longfield, Shoppers Stephen Sardella, Shiseido, Drug Mart Beauty Boutique, Marcelle, Montreal Markham, Ont. Guelph, Ont. Bailey O’Toole, Sephora, Siggy Scheicher, Shiseido, Rona Lorena, Rexall, Edmonton Moncton, N.B. Coquitlam, B.C. Sandy Luc, Dior, Hudson’s Nicole Parsons, Hudson’s Bay, Abby Sheremeta, Sephora, Bay, Toronto Vancouver, B.C. Edmonton Amy Luu, Fragrances, Hudson’s Milva Pelaggi, Shoppers Josee Sechi, Rexall Bay, Burnaby, B.C. Drug Mart Beauty Boutique, Thorold, Ont. Jennifer MacDonald, Aurora, Ont. Courtney Tessier, Shoppers Nars, Markham, Ont. Margarette Pola, L’Oréal Drug Mart Beauty Boutique, Eva Marra, Shoppers Drug Mart Fragrances, Hudson’s Bay, Toronto Sudbury, Ont. Beauty Boutique, Etobicoke, Ont. Emily Post, Sephora, Nanaimo, B.C. Kathleen Toole, Shoppers Anna Massarelli, Clinique, Véronique Primeau, Biotherm, Drug Mart, Halifax, N.S. Hudson’s Bay, Toronto L'Oréal Canada, Montreal, Que. Joanne Uganec, Clarins, Jocelyn Mawhinney, Rexall, Corina Rensen, Shoppers Drug Burnaby, B.C. Sechelt, B.C. Mart, Brampton, Ont. Annemarie Van Meer, Dior, Fiona McGrath, Shoppers Drug Randene Rizzuto, La RocheToronto Mart, Saint John, N.B. Posay/Dermablend, Montreal Jessica White, Shoppers Chris McLeod, Fragrances, Deana Roberts, Shoppers Drug Drug Mart Beauty Boutique, Hudson’s Bay, Kingston, Ont. Mart, Charlottetown To inquire about event sponsorship opportunities, please contact Jim Hicks at Dieppe, N.B. Zylene Del Mundo, Estée Lauder, Emily Rogers, Shoppers Drug jhicks@cctfa.ca Yvonne White, Sexual Hudson's Bay, Winnipeg Mart, Vancouver, B.C. Fragrances by Michel Linda Nermo, Shoppers Drug Leslie Romaniuk, Elizabeth Arden, Germain, Hudson’s Bay, Mart, Abbotsford, B.C. Winnipeg Scarborough, Ont. Odette Newton, Rexall, Ottawa Beverley Rourke, Dior,

AWARDS 2017

BECOME A 2017 SPONSOR

2017 SPONSORS 2017 COSA SPONSORS

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PRINT SPONSOR

ENTERTAINMENT SPONSOR

SIMULCAST SPONSOR

RECEPTION SPONSOR

COSA PIN SPONSOR

TO BOOK YOUR TICKET, CONTACT JHICKS@COSMETICSALLIANCE.CA OR VISIT COSMETICALLIANCE.COM. IF YOU CAN’T MAKE IT, FOLLOW ALONG ON COSMETICSMAG.COM WHERE WE WILL LIVE-STREAM THE WHOLE EVENT.

ASK AN EXPERT

COUNTER TALK Your quarterly resource for boosting sales

Facialates

How can retailers compete in this changing landscape?

(FASHEL-LATEES)

"Personalized customer service is more important today than ever, with increasing numbers of customers shopping online, and more retail competition. Gone are the days when we stood behind our counters and waited for the customers to come to us; now we have to reach out to our clients in new and exciting ways." 1. Perfect the ultimate personalized service From

4. Give the clients a reason to shop in person

2. Add theatre to your store through exciting events and offers Unique

5. Have the right person in the right job We need

remembering a client’s birthday to weekly catch-up calls with details of the latest offers, or even using WhatsApp groups and Snapchat, tailor your approach to each client.

value-adds are key to keeping the footfall in stores, including makeup-tutorial events on how to master the latest trends.

3. Differentiate yourself from other retailers From

the ground level, this is communicated by the BAs. Taking the time to resolve difficulties, locating products and dealing delicately with refunds are all things that make an impact. 56

This is ultimately about relationship building. Make sure conversation with your clients is genuine and show you enjoy catching up with them. The sale should feel secondary to the personal connection.

the best in the industry serving our customers, and that means hiring people who thrive on daily interactions and making clients’ days better. — Scott Lovell, Marketing Manager at Hudson's Bay, Bloor Street, Toronto Have a question you’d like to see here? Tweet us @cosmeticsmag.

Developed by facialist Stalina Glot of Haven Spa in NYC as a sort of fitness facial, facialates involves massage techniques that work much like pilates does on your body, to tighten and tone. FOR USE WITH SUPERSERUMS LIKE:

This reformulated serum soothes and strengthens sensitive skin, thanks to a capsule of calming antioxidants. LANCÔME Advanced Génifique Sensitive Youth Activating Serum, $99, at Hudson’s Bay and Shoppers Drug Mart.

Containing medicinal herbs and ginseng to bring brightness, this serum can be massaged in with a gold massager or with fingertips. SULWHASOO Timetreasure Renovating Eye Serum, $325, at Nordstrom.

C O S M E T I C S M A G . C O M | FA L L 2 0 1 7

Photo: Shutterstock (business man)

TRENDING TERM:

CONGRATULATIONS TO ALL THE FINALISTS.

Paris MICHEL GERMAIN DESIGNER

CANADIEN

EXCLUSIVELY AT HUDSON’S BAY

S A L U T, B E A U T É

INTRODUISANT

Vânia Aguiar

Notre rédactrice beauté partage les tendances de la nouvelle saison

<< Des lèvres sexy, assumées et affirmées! Le rouge se déploiera dans toute sa splendeur, brillant ou mat mais très flash. >>

1. D’ELIZABETH ARDEN Plush Up Gel

Lèvres Glacé, nuance Punk Lemonade, 33 $, disponible chez Pharmaprix. 2. DE DIOR Rouge Dior, nuance 781 Egnimatic, 43 $, disponible dans les comptoirs Dior. 3. DE GIVENCHY Le Rouge Sculpt, nuance 1 Sculpt’In Rouge, 45 $ disponible chez Sephora.

C’est Tendance! Intensément pigmentées, voire pop, les lèvres cet automne! On les pare de couleurs flashy. On en souligne d’abord le pourtour à l’aide d’un crayon à lèvres de la même couleur que le rouge choisi, auquel on peut même ajouter, pour une brillante finale, une touche de gloss.

Nouvelle Saison, Nouveaux Soins Lorsque septembre et son rythme effréné s’emploient à nous faire oublier déjà nos jouissives vacances estivales, c’est le moment de s’offrir une pause bien-être afin d’affronter sereinement la transition. Pour préparer son épiderme à l’automne, il est essentiel de suivre certaines étapes. Un agenda de soins quotidiens permettra de lui garder cette douceur et ce hâle si appréciés. Mais que choisir entre crèmes, sérums et gels hydratants ? Il faut apprendre à connaître leurs propriétés afin de les utiliser correctement et d’en tirer le plus de bénéfices possible. J’ai testé quatre soins qui, j’avoue, m’ont impressionnée. Les voici :

DE KARINE JONCAS Crême Hydra-Défense +C, 48 $, disponible en pharmacie. DE LIERAC PARIS Masque SOS hydratant Hydragenist, 47 $, disponible au Lierac.ca. DE JOUVIANCE Crème antiâge régénérante ultime Magistrale, 95 $, disponible en pharmacie. DE IDC Concentré Ultime Expression+, 79,99 $, disponible en pharmacie.

BEAUTÉ CONNECTÉE

Photos: Tktktktktktk

Utiliser soi-même à la maison le Masque de luminothérapie anti-acné de Neutrogena, c’est plonger dans le futur de la dermatologie. Ce dispositif médical propose en effet une technologie calquée sur celle utilisée par les dermatologues et soigne toute personne touchée par l’acné, aussi prononcé soit-il. Le mode d’emploi est on ne peut plus facile : une fois son visage bien nettoyé, on enfile le masque, dont le dispositif LED diffuse des ondes bleues et rouges dans le derme. La lumière bleue tue la bactérie responsable de l’acné, tandis que la lumière rouge réduit l’inflammation et les rougeurs. C'est efficace, pas cher, garanti sans produits chimiques. Alors, avis aux connectés : ce truc techno redonnera à votre visage une beauté 2.0 ! DE NEUTROGENA Masque Luminothérapie antiacné,

49,99 $, disponible en pharmacie. FA L L 2 0 1 7 | C O S M E T I C S M A G . C O M

S A L U T, B E A U T É

6 décennies de délices capillaires Grâce à la popularité de ses soins capillaires et de ses rituels issus d’un savoir-faire rare et de techniques avant-gardistes, la prestigieuse marque René Furterer célèbre ses 60 ans. Lancée en 1957, cette marque éponyme sublime les cheveux tout en créant des expériences sensorielles uniques. Utilisant des actifs d’origine naturelle et sans silicone, ses formules ultra sensuelles aux textures fabuleuses et irrésistiblement parfumées sont la promesse d’une nutrition parfaite, de brillance et de cheveux sains merveilleusement satinés. Pour souligner son anniversaire, la marque réaffirme son attachement à ses valeurs et crée un nouveau rituel : le Karité Nutri. Dédié aux cheveux très secs, avides de protection, les soins nourrissants de cette ligne de

produits à base d’huile de karité restaurent le film hydrolipidique, relipident en profondeur la fibre capillaire mais aussi le cuir chevelu et renforcent les brins de kératine fragilisés. On ne peut qu’être subjugué ! Shampooing nutrition intense cheveux très secs, DE RENÉ FURTERER PARIS , 30 $ Karité nuit capillaire soin de nutrition intense sans rinsage cheveux très secs, Karité Nutri, DE RENÉ FURTERER PARIS , 38 $ Masque

nutrition intense cheveux très secs, Karité Nutri, DE RENÉ FURTERER PARIS , 54 $, tous disponibles en salon.

Q&R David Vincent, artiste maquilleur international pour Lise Watier Q: De quelle façon le nouveau fond de teint de la gamme Teint Velours de Lise Watier diffère-t-il des autres ? R: Il s'agit d'une formule innovante dont les propriétés permettent d'unifier toute la journée non seulement la couleur mais aussi la texture de la peau. Ce fond de teint, qui peut être appliqué au doigt ou au Pinceau fond de teint perfection de Lise Watier, sublime instantanément l’épiderme, en plus de lui conférer une agréable douceur, un confort ultime et un aspect mat velouté préservant son éclat naturel. De plus, Teint Velours offre une couvrance modulable et convient à tous les types de peaux puisqu'il s'agit d'une formule sans huile. DE LISE WATIER Fond de teint mat

velouté sans huile Teint Velours, 44 $, disponible en pharmacie.

C O S M E T I C S M A G . C O M | FA L L 2 0 1 7

NOUVEAU

Double Serum

La prochaine génération Notre concentré anti-âge le plus puissant. 2 sérums en 1. Nouvelle formule à la technologie avant-gardiste avec [20+1] puissants extraits de plantes, dont le Curcuma— qui se distingue pour ses propriétés anti-âge exceptionnelles. Double Serum décode le langage de la jeunesse pour agir sur tous les signes visibles de l’âge.

Après 7 jours* :

88% 83% 74%

La peau est visiblement plus lisse La peau est plus éclatante La peau est plus ferme

Tous âges, toutes ethnicités, tous types de peau, même les plus sensibles. *Test de satisfaction – 362 femmes – 7 jours.

LIVRAISON GRATUITE SUR CLARINS.COM

Vous, avant tout.

BOOK CLUB

ASHER’S 3 WAYS TO BE A GOOD LISTENER 1. “Totally focus 100 per cent on the buyer’s point of view, needs and specifications, before you start to talk about what you’ve got. That sounds easy, but it isn’t, because it only takes 20 per cent of our brains to listen, so if the buyer has eight things to tell us, making sure we listen to all of them before we start talking is very difficult.”

Listen Up!

Having helped over 2,100 companies and around 8,000 salespeople improve their sales techniques, John Asher knows a thing or two about selling. In his new book Close Deals Faster (out October 24) he shares his top tips, including how to be a good listener.

Q: How did you get into sales? My first career was in the navy; I was the captain of two subs. And my last five years, I was in the Pentagon, running a $2-billion Nuclear Submarine Combat System program, so when you’re running that kind of thing, you’re also totally a salesperson. You’ve got to fight budget cuts, you’ve got to justify your program and keep it sold. So I really learned to sell at the Pentagon. Q: What made you want to write a book about it? I left the Navy and started an engineering company with two other Navy engineers, selling back to our friends in 62

the Navy. We sold it and I retired, but I failed retirement miserably, and I started a sales advisory company. That was 20 years ago and, since then, we have helped 2,100 companies and trained probably 8,000 salespeople. Many of them said, “Why don’t you write a book?” So finally, I said, “Okay, okay! I’ll write a book!” Q: What does it mean to be a good listener? It’s one thing to understand how to be a good listener, but quite another to execute it. There are three ways to be the best listener, which are all based on neuroscience.

2. “Ask permission to take notes and take notes. There are a number of salespeople who will take notes, but they don’t ask permission and there are six reasons to ask permission, all based on neuroscience. One of them is called the consistency bias, because the old brain [the part of the brain responsible for making decisions based on emotion] likes to stay consistent. So if we can get the buyer to say yes to a few things in the beginning, when it comes time to ask for the deal we want, the probability we’ll get it is significantly higher.” 3. “Summarize and repeat it back to the buyer. There are only two potential outcomes of this and they are both terrific. The first is you have it exactly right, which can have a great impact on the buyer. The second is that you don’t have it quite right, and now you allow the buyer to correct you to prevent you from offering something that is not targeting the right issue and wasting the buyer’s time.” CLOSE DEALS FASTER: THE 15 SHORTCUTS OF THE ASHER SALES METHOD is available at Amazon.com

October 24, $13 paperback, $10 Kindle.

C O S M E T I C S M A G . C O M | FA L L 2 0 1 7

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PROMOTION

MONTREAL MAKEUP ARTIST USES HER PASSION FOR BEAUTY TO SUPPORT WOMEN WITH CANCER After working in the beauty industry for 12 years, Montreal's Rachel Shultz wanted to do something more meaningful with her skills. First she became a volunteer for Look Good Feel Better, Canada's only charity helping women with the appearance-related effects of cancer. Then, after four years as a volunteer, she decided to fundraise and created Kiss on the Lips, a networking event with cocktails, food and music at Montreal's Station Gare Viger on Sept?. "I was under the impression that Look Good Feel Better was funded by the hospital - I didn't realize it was a stand-alone charity," Shultz admit "It's such an amazing program so I want to help raise funds so it can continue to thrive and help more women." Shultz hopes her event will inspire other

industry professionals to get involved with the charity. It relates so closely to what I do everyday," she said. "Makeup is so much more meaningful when someone is going through such a hard time in their lives - I've seen firsthand how Look Good Feel Better makes a woman with cancer feel incredible." "If we want this program to continue to grow, then we all have to chip in." Look Good Feel Better relies on the community and supporters like Shultz to keep the workshop running in more than 100 cancer centres across the country. Click here to find out how you can organize a fundraiser and help women with cancer feel like themselves again. To find out more about Kiss on the Lips, click here.

YOUNG PROFESSIONALS COME TOGETHER TO SUPPORT LOOK GOOD FEEL BETTER A group of young women and men from the beauty industry and beyond are rallying together to help the 103,200 Canadian women expected to be diagnosed with cancer this year. The Committee 4HER, made up of 15 TorontoÂ based young professionals, was formed in support of Look Good Feel Better. Its goal is to build awareness of the foundation and reach a younger demographic afflicted by the disease. The committee's first fundraiser, Bubbles & Brunch (a networking event with drinks, appetizers, music and swag), is at The Spoke Club in Toronto on Sept 17 Committee Chair Amanda Kruzich said supporting the charity was "a natural fit" as a 19-year veteran of the cosmetics industry. "Look Good Feel Better addresses the same kind of things that cosmetics can do for a

woman lift your spirits, change your outlook, give your womanhood back - make you feel like yourself again," said Kruzich. For committee member Ashley De Filippis, a marketing and branding professional, supporting the cause was a "no-brainer" and she encourages other industry professionals to get involved. "It allows you to contribute to the industry - to women - more than your day job," she said. "You'll be doing something bigger than just earning a paycheque." Look Good Feel Better has been helping women with cancer feel like themselves again for the past 25 years, but can no longer do it alone. The charity relies on the community to keep its workshops running across Canada. To find out how you can start your own Committee 4Her send us an email (news@lgfb.ca.)

BUBBLES &BRUNCH

INGREDIENT 101

TURNING ON TO TURMERIC

Embrace the Ginger Spice

Kiehl’s tapped the golden herb to gently exfoliate and soften skin in this complexion-boosting mask.

The latest antiinflammatory goes from sip-worthy to skincare superhero

KIEHL’S

Turmeric & Cranberry Seed Energizing Radiance Masque, $22, Hudson’s Bay.

By Alex Laws

Photo: Shutterstock (Turmeric)

FROM CHOICE COCKTAILS (think

the Turmeric Margarita) to hot drinks (Pret A Manger’s dairy-free Golden Turmeric tea), the gingerrelated herb is appearing in all sorts of buzz-worthy beverages and not just for its pleasing orange colour. “The active compound found in turmeric is called curcumin and is one of nature’s most potent anti-inflammatories,” says Dr. Katherine Kremblewski ND of Toronto’s Yorkville Integrative Health Clinic, of the ingredient that has been used to treat everything from headaches to intestinal issues. And our skin is poised to drink in the ancient herb’s benefits, too. “Turmeric is helpful for many conditions when taken internally and used externally, in skincare, especially when there are underlying inflammatory issues,” says Kremblewski. Inflammation in the skin can appear as acne, eczema or rosacea, which can be alleviated with turmeric or curcumin extract that target the inflammatory response to reduce swelling, redness and breakouts. This ingredient — or a part of it

known as turmerones — has become the basis of the research in redeveloping Clarins’s Double Serum. MarieHélène Lair, the brand’s international scientific communication director, explains that a key benefit of turmeric lies in cells exchanging information. “It’s the Smartphone of plants,” says Lair, as the plant sends out volatile molecules to warn other plants about dangers, and to encourage pollination. Clarins tested the efficacy of this and the part they call the cell’s “ears” and found that when the messages arrive, they provoke positive reactions in the cells. So, how does this affect the complexion? “Communication has visible effects in doubling radiance and slowing down the visible signs of aging,” says Lair. Ingesting and applying turmeric topically are good ways to target skin inflammation, and chronic conditions can see fast results, says Kremblewski. “This isn’t to say dietary habits and general inflammation (especially in the gut) aren’t additional culprits, but targeting that local skin inflammation is also important.”

FA L L 2 0 1 7 | C O S M E T I C S M A G . C O M

This dry oil smooths skin and treats blemishes with anti-inflammatory turmeric root extract. SUNDAY RILEY

U.F.O. (UltraClarifying Face Oil), $100, Sephora.ca.

The tumerones, and 20 other botanicals, in this 8th-generation Double Serum help to decrease the signs of aging. CLARINS

Double Serum, $120, at Hudson’s Bay and Beauty Boutique. 65

formerly

CCTFA has changed its name and logo.

cosmeticsalliance.ca

#BEAUTYGRAM

EXCUSE US WHILE WE SWOON over the

FALLING FOR ZOE K AZAN

seemingly unstoppable Zoe Kazan. We fell hard for her in the heart-string-pulling The Big Sick and filmed-in-Toronto The F-Word (a.k.a. What If ), and we’re awaiting her upcoming lead in Lena Dunham’s new HBO comedy pilot Max with bated breath. Kazan portrays bold characters who exude beauty from the inside out and her Instagram snaps are as goofy and powerful as they are pretty. Until we see her in action next, you’re likely to find us recreating some of our fave Kazan beauty moments.

1. Exploding girl redux: growing out one’s haircut edition. We love: The double bun is genius for pulling back pesky layers and is way more chic than pigtails.

With her rad leading roles and powerhouse feminist attitude, the actor’s Insta feed proves a worthy distraction By Stephanie Hick s

2. Broke my beloved glasses, ran out of contacts, found a solution. #scotchtape We love: Big hair + mascara (+ DIY specs fix) = high-school sleepover style.

3. It’s wonderful to have someone i love dress me. thank you @leithclark @huishanzhang @chanelofficial @emmkuony @louboutinworld @mararoszak @kirinstagram We love: Flawless skin and silky waves let a shimmering pewter dress shine.

4. Thank you @leithclark for putting me in this beautiful @vivetta dress for the big sick NYC premiere...and to my boyfriend for wearing my @ppact pin in support. We love: A super-slick low chignon and a bright-red lip make a great pair. (As do Kazan and boyfriend, actor Paul Dano.) 5. Tbt to when we two poodles celebrated the launch of @madewell intimates line at @the.wing... here’s to surrounding yourself with women & buying your own damn underwear. #everydaymadewell #poodlesofinstagram #itookaninstagrambreak #hiagain We love: Glossy, non-fussy wavy locks and red lip = beauty uniform. 67

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PL U S!

Don’t miss our winter issue packed with gift-worthy palettes, party looks and revolutionary skincare, out November 30.

C O SMETIC SMA G. C OM

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Bring some fall freshness into your life with this year's "I Recommend" Awards issue. With over 50 categories of beauty favourites, as well...

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