Where are you manufacturing the products? We do have some of our makeup cases created here and manufactured here in Canada and some of our products we get from different places globally or different pieces from China, from Taiwan, some from the US. Our core manufacturing focus is to be a mindfully sustainable company. So, in everything that we do, we think about the impact that our decisions have on the planet and people using them. So, our focus is to have all our products be able to be refilled, reused and to have an end-of-life place for them to go where they’re disassembled and then either upcycled or responsibly recycled as well.
You have been doing some great things with more to come -what are you most proud of to date? I love that question. The thing that I’m most proud of is the impact that the innovation our company has brought to the beauty industry. And I’ll specifically speak to the makeup artist industry because that’s been the bulk of our market to date. We have introduced innovative products into the industry that didn’t exist before and the fact that they’re being used globally is a proud moment for us. The other proud moment for us is the time savings our kits provide for the artists which has a direct impact on the environment. So, in addition to helping makeup artists and making a huge change and impact in their lives for the better, we’ve also made very significant strides in sustainability.
Your environmental platform is quite impressive. What else are you doing as a brand and organization for the environment? With this new line, it’s my goal is to reduce around 980 tons of single-use travel products that are created on a yearly basis that end up in our landfills. And there’s more. We have brushes that can clean the insides of the bottles and different ways of cleaning the pump straws so that they truly can be refilled and reused. Hopefully these will be the last travel containers a consumer ever needs to purchase because we know that people that buy them at, you know, different stores often buy them once and they’re supposed to be refillable, but you just can’t get them clean, so they end up in the landfills as well. So, I’m really working towards making sure they are reused.
Final thoughts? At M.Y.O, we want to offer incredible products that are stylish, practical and that are truly reusable and will reduce the packaging that ends up in our landfills globally. That’s a huge part of why I’m doing this.
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