Cosmetics Magazine Fall Issue 2025

The future looks bright for Korean Beauty Influence in Canada

Publisher’s Note

The list of Beauty’s Best is now out!

Fall is my favourite season of the year for so many reasons. The days are bright, sunny and the humidity is low; the nights are cool and fresh making it perfect for a walk. Leaves are starting to change their colours; Halloween takes center stage and the Beauty’s Best award finalists are announced. And if that isn’t enough, this fall we are getting ready to host and celebrate our second annual Sommet de la Beauté / Beauty Summit in Montreal.

This year we received an impressive number of nominations across the categories. Not only was the number of entries great, but so too was the quality of them. There are such incredible people working in this industry and it so great that we can come together as an industry to honour and celebrate them. The awards are being held on October 23rd at the Fairmont Royal York hotel. You won’t want to miss it! This issue is all about the new fall season. From trends to try, ingredients 101 and new in stores, we have everything that is new for the back half of 2025. Our features include exciting new launches from Groupe Marcelle, new partnerships for IDC Dermo and Canadian manufacturers, like M.Y.O. who not only offer great products but have a strong environmental platform too.

We are happy to bring a story of recycling meets technology with Humber Poly’s ReShade program. A truly innovative approach to taking old makeup and turning it into something beautiful.

Our French content, provided by our beauty editor Vânia Aguiar, is filled with great new products and inspirations to get you ready for the fall season. And for this issue, Vânia is also contributing to our English content with her take on new in stores and trends to try.

And finally, our 2nd Beauty Summit is about to take place in Montreal this month. A huge thank you goes out to our brand sponsors and to our retail sponsor Jean Coutu. Look for our highlights in our newsletter and winter issue this December.

And lastly, I want to take a moment to thank a member of the Cosmetics Magazine family Lora Grady. Lora has been with us for 8+ years and has given us and our readers a fresh and inspiring approach to her stories and content. Lora is moving on from her role with us to an incredible new role in finance and we want to wish her all the best and thank her for everything she has done to elevate the magazine. She will be missed.

Enjoy the chills of the FALL season!

Frank Turco

Presented by

TRENDS TO TRY

Smoke Show

NEW IN STORES

30 Must Have Skincare

Publisher Frank Turco

The trend is being bold and expressive. The smoky eye has always been a cult favorite for Big lip statement is in this Fall.

32 Must Have Makeup

34 Must Have Haircare

28 Deep Kissable Red Lips

ADVISORY TOOLS

Beauty, Trends & Features Editor

Vânia Aguiar

French Beauty Editor

Vânia Aguiar

Graphic Designer

Kas Sestito

Editorial inquiries: fturco@cosmeticsalliance.ca

Advertising & event inquiries: fturco@cosmeticsalliance.ca

Cosmetics Alliance

President and CEO

Darren Praznik

Vice-President

Director, Science, Regulation & Market Access

Beta Montemayor

Director Membership, Marketing and Digital Services

Amy Sutherland

Director, Finance & Administration

Michele Follows

Manager, Membership & Administration

Michele Davis

Public Policy & Communications

Susan Nieuwhof

Marketing & Communications Specialist

Luca Phillips

Cosmetics Alliance Canada, Suite 102, 420 Britannia Rd E, Mississauga, ON L4Z 3L5

Look out North America

is

taking over

No matter where you look today, the influence of Korean culture is everywhere including beauty. K_ beauty as it has been dubbed, is no longer a craze but something real that is here to stay. In fact, all indicators are suggesting that K Beauty will see continued expansion over the next several years.

The Future Looks Bright

Market Size

In 2023, the Canadian K-Beauty market was valued at approximately USD 478.56 million.

Forecast

By 2032, it’s projected to reach USD 896.04 million, growing at a CAGR of 7.22% from 2024 to 2032.

Growth Drivers

• Increasing demand for organic and natural skincare products.

• Influence of social media and global beauty trends.

• Rising consumer interest in personalized skincare solutions.

Key Markets

Urban centers like Toronto, Vancouver, and Montreal are leading in adoption, driven by higher disposable incomes and exposure to global beauty trends.

Trends

• Emphasis on natural ingredients and cruelty-free products.

• Innovative product formulations and packaging.

• Influence of K-pop and K-drama on consumer preferences.

Both the Canadian and broader North American markets are poised for sustained growth in the K-Beauty sector. Factors such as increasing consumer awareness, preference for innovative and natural products, and the influence of Korean pop culture continue to drive demand. Brands focusing on product innovation, strategic partnerships, and targeted marketing are likely to capitalize on these trends.Credence Research

But with so many brands in this space, it’s hard to tell which ones are authentic. Enter Exod International – a global distributor who is on a mission to source K-Beauty products from Korea and introduce them to retailers in North America.

Established in 2005, Exod international is headquartered in Toronto with logistics in Vancouver allowing for a seamless distribution network of products across Canada. As proud Koreans, EXOD possess a profound understanding of Korean culture and heritage. This cultural insight enables EXOD to foster smooth negotiations with Korean brands and cultivate enduring relationships with these companies. Not only is their focus to deliver incredible Korean brands but also to ensure the highest levels of quality assurance.

-Frank Turco

EXOD works with many retailers globally and several here in Canada including Shoppers Drug Mart, Holt Renfrew, Walmart. Amazon and others. They have an extensive portfolio of brands able to satisfy all consumer types – those looking for price and those wanting the best quality products.

A Portfolio of Brands Like No Other

SKIN1004 – Whatever Touches the Skin must be Pristine. The DNA of the brand SKIN1004 is quite impressive. This brand was built on the premise of bringing ingredients of the highest quality and to do so, SKIN1004 follows GACP (Good Agricultural and Collection Practices) process meticulously. It all starts with the picking process and ensuring the best trained pickers from certified regions are hired to prevent contamination of raw ingredients. It goes beyond the picking process, as the drying and conservation of the raw ingredients is just as important. The main ingredient in the brand is the leaf of life – Centella Asiatica. This leaf has healing and protective properties that are essential in great skincare. The brand delivers on its promise of Peta Vegan and Cruelty free; the centella is certified as EWG Green grade and all products are free of artificial fragrances containing only natural scents from natural ingredients. The collection is focusing on cleansing the skin with oils and foams.

JUNG SAEM MOOL – Makeup Artist looking to provide Total Beauty Solutions

Jung Saem Mool is Korea’s #1 top celebrity makeup artist. She has gained global recognition for her ‘Natural & Glass Skin Makeup’ trend. With her 30 years of makeup experience, Jung Saem Mool is still known as the most influential makeup artist in Korea and an innovative makeup trendsetter.

Jung Saem Mool started her brand journey in 2015 and today offers several brands for various consumer groups. Her signature line, Jung Saem Mool is targeted to 20-30 consumers seeking easy and simple, yet professional makeup looks. The Jung Saem Mool kids’ line is aimed at easy, healthy living for both mothers and children. BeginS is targeted at young adults 10-20 who want to restore their skin’s natural health through healthy ingredients and Salonzip is aimed at individuals with a keen interest in hair care, looking for salon quality effects even in their daily routine.

Torriden

Torriden designs its product lines based on verified ingredients that the skin truly needs for various skin concerns, ensuring ease of use and comfort in its products. Products are broken down into 3 categories. Torriden DIVE IN serum offers surface-level hydration with an optimal blend of high, medium, and low molecular weight hyaluronic acid for deep moisturizing care from the surface to deep within the skin.

BALANCEFUL CONCEPT is product that is ideal for sensitive+combination skin types A daily ‘deep calming’ line that deeply fills with moisture and calming.

SOLID IN Smoothly penetrating, building a strong moisture barrier, ‘high moisture’ barrier care line.

has a new scent you don’t want to miss.

Step into a world of heightened bliss and irresistible scent with the latest from Gucci: Gucci Flora Gorgeous Gardenia Intense eau de parfum.

This scent is Gucci’s boldest expression yet of the beloved Flora line.

Created by master perfumer Honorine Blanc, the scent opens with a burst of citrus, blooms into an elevated gardenia heart, and finishes with rich sandalwood for a full-bodied, floral woody Gourmand experience.

Flora

is now available at Sephora and Shoppers Drug Mart for $229 (100ml).

Gucci

Gorgeous Gardenia

10 YEARS of VOLUMIZING HAIR HAPPY

Revlon is celebrating it’s 10 year anniversary of the iconic revolutionary volumizer with a limited edition pink volumizer with gold logo. The iconic revolutionary volumizer started the one tool for both drying and styling hair.

Award winning multiple times over The One-Step™ Volumizer remains the #1 top selling item in units in the Curling Irons/Stylers category to this day*… (*Source: Circana Canada, Ltd, Retail Tracking, Curling Irons/Stylers Category, Unit Sales of RVDR5222 Volumizer, 12 ME June 2025).

Fan favourite with women of all ages with nearly 500K 5 star reviews.

This limited edition tool is available this fall 2025 at select retailers for $64.99 (launch starts at London Drugs).

Looking for an effortless and radiant glow this summer? Lancôme’s NEW Skin Idôle 3 Serum Supertint Skin Tint was a perfect addition to your summer routine but it doesn’t have to stop there. This Tint is ideal for the sunny fall days and cooler evenings.

Whether you’re on the hunt for a lightweight, breathable foundation that provides buildable coverage or prefer a skin tint infused with powerful ingredients for ultimate hydration, the Skin Idôle 3 Serum Supertint Skin Tint will power up your glow into the fall season, elevating radiance one drop at a time.

Powerfully radiant. This caring, innovative formula smooths, blurs, and hydrates, all thanks to its breathable serum texture. Skin Idôle 3 Serum Supertint allows up to 24-hour luminous finish and up to 24-hour wear for your skin. The formula visibly plumps the skin and improves its smoothness, while strengthening the skin barrier to bring even more comfort.

Skin Idôle 3 Serum Supertint is crafted in 20 flexible shades, highly buildable, spanning light to dark and co-developed with Lancôme International Makeup Artist Sheika Daley for a perfect match with your skin.

Discover shade matching from every angle with Lancôme’s E-Shade Finder. Its AI-powered, selfie video technology detects your skin tone and undertones to recommend the ideal foundation match.

Your Skin Never Looked so

The Idôle Superstars: Olivia Rodrigo, Emma Chamberlain, and Joy Sunday, more luminous than ever.

Lancôme Global Ambassadors Olivia Rodrigo, Emma Chamberlain, and Joy Sunday, as the faces of the Skin Idôle 3 Serum Supertint campaign, each embody its effortless, super-charged luminosity. Follow their lead and discover the power of Skin Idôle 3 Serum Supertint’s buildable, hydrating coverage for yourself.

Available at Shoppers Drug Mart and Sephora stores and online.

LANCÔME Skin Idôle 3 Serum Supertint Skin Tint, $60 at Sephora

THE NEW FRAGRANCE

COLLECTION LAUNCH!

SALTED CARAMEL COLLECTION UNLOCK A NEW LEVEL OF COMFORT WITH SALTED CARAMEL

“ “If it doesn’t feel luxe and smell irresistible, I don’t want it. This collection gives you that rich, sexy glow and makes you smell like the ultimate treat.

- Rihanna

Fenty Skin is serving up skincare decadence with the new Salted Caramel Collection.

The collection is back by popular demand following its limited-edition Holiday 2024 debut. The Salted Caramel scent returns in expanded formats for the ultimate indulgence. This 3 product collection features Fenty Skin’s best-selling lip and body essentials infused with a deliciously warm gourmand scent of caramel, cookie dough, and vanilla. It’s a sweet-meets-salty experience that smells and feels like dessert for your skin. Each product comes in limited-edition golden-brown packaging, inspired by the decadent Salted Caramel experience and fall season.

The Salted Caramel Collection includes:

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BUTTA DROP WHIPPED OIL BODY CREAM ....($62) *LIMITED EDITION*

This cream is made with nearly 25% rich butters and a delicious blend of seven conditional essential oils that effortlessly melt into the skin, skin is renewed and with a healthy-looking sheen –that’s never sticky. Its decadent formula combines glycerin, a powerful humectant that locks in moisture, with mango butter, which has oxidant-rich properties, to help restore suppleness.

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PLUSH PUDDIN’ INTENSIVE RECOVERY .....LIP MASK ($34)

The proof is in the puddin’ – get smoother, firmer, bouncier lips in 1 week. This plush, pudding-like texture blankets lips in a salted caramel scent and supercharged moisture for a deeply hydrated, firmer, smoother, plumper-looking pout all day or night. In just one night, it can instantly improve fine lines + restore lips.

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BUTTA DROP HYDRATING BODY .....MILK ($43) *LIMITED EDITION*

This lightweight body lotion takes the best of our award-winning Butta Drop Whipped Oil Body Cream and turns it into an ultra-smooth hydrator that sinks in fast, delivering silky skin with a satin finish – now in a delicious, salted caramel scent.

Fenty Skin Salted Caramel Collection will be available globally in-store (Sephora) and online (FentySkin.com and Sephora.com) for a limited time beginning August 15th, 2025.

Rare Eau de Parfum, is the first fragrance from Rare Beauty by Selena Gomez. This week’s launch marks the brand’s official entry into the fragrance category–a move that aligns with the growth in this category and fans have long requested. Many of her fans and followers have fallen in love with the now cult Find Comfort Body Collection scent, and peachy-scented sister, Awaken Confidence, which launched earlier this year.

Rare Eau de Parfum brings forward an entirely new fragrance profile. Warm and decadent with a touch of spice, it welcomes you with notes of creamy caramel and pistachio, gives way to an unexpected duality of rich vanilla and spicy ginger, then dries down to an earthy sandalwood. Bright yet deep, familiar yet unexpected, this is a fragrance that evolves with every passing moment.

The 50ml bottle is priced at $104.00 and available exclusively at Sephora, Sephora.com and RareBeauty.com

What’s more, true to Rare Beauty’s ethos, the bottle is thoughtfully designed with accessibility in mind. Traditional perfumes, with standard pumps and decorative caps, can be challenging for someone with dexterity issues, which is why the brand partnered with a certified hand therapist and a team of packaging engineers to create a luxe, ergonomic fragrance bottle that ensures the most effortless and comfortable dispensing.

“My days are never the same, so I wanted a fragrance that evolves for the moment. Something that could take me from a quiet morning at home to a big night out—and always feels just right.

—Selena Gomez

New, reimagined formula of NARS’ iconic multi-purpose stick with vibrant, versatile shades for YOUR cheeks, lips, and eyes. With delicious ingredients such as PEACH KERNEL OIL which helps nourish the skin for a healthy and supple complexion and RHUBARB ROOT EXTRACT which is an antioxidant that helps defend against environmental aggressors.

And SOFT-FOCUS POWDERS to provide a silky, ultra-fine powders provide a blurred, perfected look for skin.

$51

Available in August, 2025 at Sephora and narscosmetics.ca

And later this fall (October 1, 2025) at Shoppers Drug Mart, Holt Renfrew, and Rennaï

Help Those Facing Cancer

Become a Look Good Feel Better Volunteer

Attention all makeup artists, estheticians and beauty experts – we're looking for you!

Be part of an incredible team creating a caring community, delivering our workshops with empathy and compassion .

V olunteer positions available in

All of the volunteers were very upbeat, and the workshop was not only very informative, but fun too! They made everyone feel very much at ease, right from the very beginning!

— Rose K., LGFB Workshop Participant

BEAUTY Active meets Men’s Care

REYAL 003 ONE-FOR-ALL (day/night) Performance Moisturizer $32

REYAL creates performance skincare and supplements that work to fuel, strengthen and protect. BE GENTLE, MAN™

REYAL’S PROPRIETARY SCIENCE AND CARE FORMULA USES THREE POWERFUL ANTIOXIDANTS

Every REYAL product includes our proprietary Antioxidant RSCF™ tri-blend. A custom combination of active ingredients: Dragon’s Blood, Tiger Grass, and Vitamin E that work together to fuel, strengthen and protect your skin.

TIGER GRASS

Legend has it that Centella Asiatica got its nickname from tigers that would roll around in this plant after battle to soothe their wounds and promote recovery. Its powerful antioxidant properties and branched-chain amino acids revitalize the skins protective barrier, mitigate the visible effects of environmental stressors (sun, pollution), and encourage new skin regeneration. Hydrates, moisturizes and nourishes skin. Strengthens and replenishes skin’s moisture barrier to resist and reverse the signs of aging.

DRAGON’S BLOOD

A powerful and protective antioxidant found in sap from amazonian rainforest trees. Dragon’s Blood is traditionally used as a topical aid for injuries to the skin such as cuts, bites, burns, stings and rashes. Its rich protective antioxidant phenols and anti-inflammatory compounds help to protect the cells of the skin, reducing both redness and inflammation. Anti-inflammatory antioxidant compounds that cool the skin and reduce redness. Contains Proanthocyanidins which work to repair collagen and Taspine, a known tissue-healing agent.

RSCF™ VITAMIN E COMPLEX

Vitamin E is a naturally occurring compound in human skin that depletes over time from constant environmental exposure in the absence of sun protection. Vitamin E is an important antioxidant protecting cell membranes and preventing damage to associated enzymes. By adding additional antioxidant and anti-inflammatory properties, it helps defend the skin from pollution and other environmental stressors that weaken skin. Positively affects blood circulation to prevent aging and increase firmness of skin. Vitamin E helps fight the effect of free radicals that cause signs of aging like wrinkles and enlarged pores.

&

A Match made in

This fall, a new partnership between Shoppers Drug Mart and IDC Dermo is bringing a Canadian skincare brand with deep scientific roots to more consumers across the country. Born in Québec City and developed by a team with pharmaceutical expertise, IDC Dermo is making its debut at Shoppers Drug Mart locations and online this fall. While IDC has long earned the trust of Québec customers with its results-driven formulas, this exclusive national launch marks the brand’s first major step toward wider English Canadian distribution. At the heart of IDC’s identity is a simple mission: to offer skincare that starts with science and ends with proof. Known for its patented ReGen16 protocol — a formulation method that targets all 16 known mechanisms of skin aging — IDC’s line blends clinical-grade efficacy with sensorial, easy-to-use formats that fit into modern routines.

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Injection-inspired products like Expression+ and Glowfix Plump offer instant benefits while delivering deep, long-term anti-aging results.

The award-winning Express cream, a hero product, targets all 16 signs of aging in one simple step — a true all-in-one solution.

Ultime, a unique formula tailored to the specific needs of menopausal and post-menopausal skin, delivers comforting and replenishing care for skin undergoing hormonal changes.

Launching under the bold campaign “Skincare on a Mission | Trust our Process. Science Delivers Results,” IDC Dermo signals its clear intent to raise the bar in dermo-cosmetic skincare:

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Skincare on a Mission reflects IDC’s deep-rooted commitment to science-first formulation — products that go beyond marketing trends and are purpose-built to deliver.

Trust our Process nods to the pharmaceutical background of IDC’s co-founders and the brand’s unique ReGen16 protocol — a patented formulation that acts simultaneously on the 16 mechanisms of aging.

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Science Delivers Results stands as a promise: that efficacy and safety are non-negotiable, and that every product has been designed for real transformation — with clinical data, not just claims.

“At Shoppers Drug Mart, we are proud to support the growth of homegrown Canadian brands. Our exclusive partnership with IDC Dermo reflects our confidence in the brand’s innovation and commitment to results. In today’s economic climate, it’s more important than ever to champion Canadian and Québec-based brands that bring value and performance to our customers.” — Sandy Santucci, Category Director, Shoppers Drug Mart

“We’re truly honoured to see IDC Dermo featured in the dermo-cosmetic aisle at Shoppers Drug Mart. Proudly developed, made, and patented in Canada, IDC combines science, sensoriality, and clinical performance. We’ve earned strong loyalty in Québec, and we’re excited to grow that connection through the power of PC Optimum and the reach of Shoppers’ retail network. It’s a privilege to share our high-performance skincare with even more Canadians, and we’re confident they’ll discover the true value of transformative skincare — made right here at home.” — Derek Pickford, VP Sales and Marketing, IDC Dermo

Did you ever work at The Bay - either part time or full time during your career?

Yes, I worked for The Bay and I have fond memories. (38%)

No, I didn’t work for The Bay. (58%)

One of my family members worked for The Bay. (4%)

How are your customers feeling about The Bay closing?

My customers will miss it as an option to shop at. (50%)

My customers don’t really care as they get everything they need from other retailers or online. (33%)

My customers had a love/hate relationship with The Bay. Some days it was great, and other days it wasn’t. (17%)

Are you disappointed to see yet another retailer leave Canada?

I am extremely disappointed that we lost The Bay and another retail option for Canadians. (37%)

I am disappointed but The Bay lost their way years ago. (38%)

I am disappointed because so many people were affected by the closures. (25%)

Has your store been able to hire any of the displaced Bay associates?

Yes, we just hired someone(s) from The Bay. (25%)

No, we haven’t had anyone join yet. (71%)

We are actively looking to see if we can bring some of them on. (4%)

The Canadian retail landscape has lost another retailer, and this time it is Canada’s oldest retailer at 355 yrs old – The Bay. It was an extremely sad day this past June to see it shutter its business and close doors for the final time, but more importantly to impact over 9000 associates nation wide. We wanted to hear from our beauty advisor network on what impact the Bay’s closing had on them…here is what they had to say.

Were you a Bay shopper and if so, for what products?

I was a Bay shopper and loved their exclusives like MAC cosmetics, Gluckstein Home and the HBC Stripes. (33%)

I was a Bay shopper because their promotions were attractive. (29%)

I didn’t like shopping The Bay as they didn’t really have much for me. (37%)

Are you happy that Canadian Tire picked up some of the brand names ?

Yes, I am thrilled The Bay will live on with a Canadian company. (67%)

I am but concerned with what they will do with these brands. (12%)

Not really. I am worried they will cheapen the brands and remove the quality. (21%)

BY THE

In Canada, total prestige beauty industry sales reached $2.1 billion in the first half of 2025, up +4% compared to the same period last year, with growth across all categories. Growth was driven by a combination of demand and rising prices. As anticipated, beauty sales did soften in the first half, in terms of both dollar and unit sales, after unprecedented growth in prior years. However, categories such as fragrance and hair continue to grow and gain importance in Canada, outperforming the total prestige beauty market.

Average pricing rose by +2%, year over year – but pricing trends varied by category. Fragrance and hair continued to experience the highest pricing increases as Canadian consumers continue to premiumize their spending in these categories. Brick-and-mortar sales continue to be the top sales contributor to all categories.

Fastest growing segments in Skincare based on incremental gains

Hand Soap +415% I Body Cleanser +23% I Face Cream +1%

Fastest growing segments in Makeup based on incremental gains

Setting Sprays & Powders +14% I Lip Balms +10% I Lip Liner +24%

Fastest growing segments in Fragrance based on incremental gains

Fragrance EDP +16% I Fragrance Perfume +37% I Sets with Juices Only +19%

Fastest growing segments in Hair based on incremental gains

Daily Rinse Shampoo +13% I Styling Cream & Lotions +29% I Hair Oil +20%

Trend No. 1

Smoke Show

The trend right now is being bold and expressive. The smoky eye has always been a cult favorite for expression! Mascara and eyeshadow: nevertheless, these two must-haves are back in the spotlight. Black eyeliner pencil is regaining ground, but use it with discretion. For a big night out, use a graphic liner and black eyeshadow to concoct a powerful smoky look. Very chic!

across country

L’ORÉAL PARIS

Le Shadow Stick in Brow Bliss, $12,93 at pharmacies

GUERLAIN

Ombres G in Birdy Beige, $104 at Guerlain counters

MAYBELLINE Tatoo

Studio Dip-Ink Liquid Eyeliner, $14,99 at pharmacies across country

Trend No. 2

Deep Kissable Red Lips

Big lip statement is in this Fall. Lips will be covered with a ultra-pigmented red, a beautiful vivid red, or a daytimefriendly red that’s still extravagant, while keeping the skin tone and eyes looking totally natural to avoid over-doing it. Lips are the main character of the makeup canvas, with a declination of fuchsia lipstick can bring a fresh take on the bold lip trend.

GUERLAIN

Rouge G 214 Le Rouge Kiss Velvet, Shade Rouge feu, $52 at Guerlain counters

NYX PROFESSIONAL

Smushy Matte Lip Balm $15 at pharmacies across country

RIMMEL

Thrill Seeker Lip Latex, $11,99 at pharmacies across country

Attractive Nonchalance

Long live bedhead! We love tousled locks that make you look like you just got out of bed, with a few strands of hair in your eyes. The trend is imperfect hair, totally sexy and rock-and-roll. It’s all about effortless beauty. The deliberately nonchalant look is still just as attractive. Adopting this style couldn’t be any easier. First of all, remember that it works for all hair types and lengths. Just choose the right products and tools to get the look !

New In Stores

MAKEUP | SKINCARE | HAIRCARE

Skin care should give us a radiant complexion, a high-definition glow. A desire for truth, nature, and luxury now translates as smooth skin, pores under control, and zero shine. At night, opt for replenishing treatments that will detoxify the skin and boost natural cell regeneration. During the day, use moisturizing, protective, and antioxidant products.

Whether you have dry, normal, or combination skin, you still need effective treatments against free radicals. And for that, nothing works quite like Vitamin C, a powerful antioxidant. When it comes to hydration, even combination and oily skin needs it. Even though this type of skin might secrete too much sebum, it can still become dehydrated and be prone to fine lines. While dry skin lacks lipids and needs fat, combination to oily skin needs water. Lastly, no matter the season, do not skimp on sunscreen. Even on a cloudy day, it’s essential to protect yourself from UV rays in order to prevent premature skin aging and avoid other harmful effects of the sun. Try a hyaluronic acid-based product, which will form a protective barrier on the surface to maintain a good hydration level and replenish and plump the skin.

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1. The Precious

With its precious and technical design, the Roll-On incorporates specially positioned quartz balls which glide over the skin, producing an instant cryo-effect. It helps to reshape facial contours and features and provides skin with a draining-effect massage, revitalizes and plumps the skin. Revealing a fresh and rested complexion, to provide a unique, relaxing experience.

CLARINS Precious Le Roll-on, $70 at Holt Renfrew

2. Spot Off !

This targeted spot treatment cream, with rapid pure retinol technology, visibly improves deep wrinkles and dark spots.

SHISEIDO Intensive WrinkleSpot Treatment

A+ Vital Perfection, $135 at Shiseido counters across country

3. Bee Royale

The Bee Lab Shot, a 7-day intensive treatment with crystallised spheres made up of 98 percent age-defying ingredients, is blended with Youth Watery Oil Serum to repair skin and correct the signs of aging from the first dose. After seven days, skin is visibly transformed, deep wrinkles are corrected.

GUERLAIN Abeille Royale Bee Lab Shot, $79 at Guerlain’s counters across Canada

4. Super Clean

Formulated with a breakthrough Cellular HydraBond Technology, this cleanser is designed to act like a magnet - drawing out makeup, pollution, and pore-clogging residue without stripping the skin. Our skin naturally carries a negative charge, which

can make it harder for active ingredients to cling to the skin. The Cellular HydraBond Technology is infused with positively charged Hyaluronic Acid helping bind hydration where it’s needed most.

DERMALOGICA Magnetic Afterglow Cleanser, $74 at dermalogica.ca

5. The Multitasker

This multitasking 3-in-1 daily essence that gently exfoliates, hydrates, and tones in one effortless step. The lightweight essence is great for dull or uneven skin and works beautifully in both morning and evening routines.

GRAYDON Hydratone Hydrating Exfoliating Essence, $53/60 ml, at graydonskincare.com

6. Lift Up

A multi-patented skin lifting serum that increases collagens in all layers of the skin to visibly rejuvenate and tighten 4 key areas, including neck, jaw line, cheeks and forehead, for a more visibly sculpted appearance. It’s formula contains a high concentration of 34.6 percent FlavoProxylane to help to reduce signs of aging impacted by collagen decline and glycation, including wrinkles, and loss of firmness.

SKINCEUTICALS A.G.E Interrupter Ultra Serum, $250 at skinceuticals.ca

7. Hydrating Hero

This next-gen hydrator helps replenish and strengthen skin’s barrier while delivering dewy, bounce-back hydration.

GLOW RECIPE Prickly Pear Peptide Mucin Serum, $45 at Sephora

From skin tone to eye makeup the season looks to be very exciting. The glass skin trend aims for perfectly smooth, luminous, and radiant skin. Mascara and eyeshadow are back in the spotlight.

1. Push The Right Button

Is it a palette? Is it a piece of jewellery? The eyeshadows are embossed with intricate motifs, a bold and intentional nod to the world of Mademoiselle. These pigmentpacked buttons are as chic as they are playful treasures to apply, admire and covet. The accessory of the season, Les 4 Ombres Boutons is made for the multifaceted with four shades, four moods, four stories.

CHANEL Les 4 Ombres Boutons

Mademoiselle, $110 at Chanel’s counters accross Canada

2. Bright Idea

This is pure brightness in a compact that wakes up your face in a swipe. Coming in a range of brightening shades for all, this unique powder gives every skin tone life instantly. The Blurring Grip Powder technology smooths and blurs for a softfocused natural finish. Perfect for undereye and targeted application.

FENTY BEAUTY Bright Fix Instant

Brightening + Blurring Powder, $51,50 at Sephora

3. Sumptuous Plumage

Inspired by the great spectacle of nature, the brand has created new edition of Terracotta, celebrating the plumage of the most fascinating birds, their unique colours and sumptuous glints. The iconic healthy glow powder Terracotta 03 is adorned with a new motif, in which the blush pink of a Peacock feather is revealed under a temporary halo of golden spray. Gorgeous !

GUERLAIN Terracotta Peacock Bronzing Powder, $74 at Holt Renfrew

4. Pump Up The Volume

Featuring a clean and vegan formula the new kylash mascara, doesn’t compromise on performance, the get fuller, lifted, and defined lashes. It provides instant volume, lengthens, and holds curl. The weightless fibers separate and coat each lash without

feeling heavy, clumping, or smudging.

Kylie Cosmetics kylash volume mascara true brown, $33 at Shoppers Drug Mart

5. Radiant Coverage

Looking for an effortless and radiant glow this summer? The New Skin Idôle 3 Serum Supertint Skin Tint is the perfect addition to your makeup routine. Whether you’re on the hunt for a lightweight, breathable foundation that provides buildable coverage or prefer a skin tint infused with powerful ingredients for ultimate hydration, the foundation will power up your glow, elevating radiance one drop at a time. Available in 20 flexible shades.

LANCÔME Skin Idôle 3 Serum Supertint Skin Tint, $60 at Sephora

6. Waterproof Beauty

Airbrush Flawless Setting Spray Matte is your secret to shine-free, day-to-night, waterproof makeup. This weightless, ultrafine mist primes, sets, and refreshes makeup, keeping your glam flawless and crease-free all day. Supercharged with new Poreaway and Powder Blur Technology, this product controls shine and oil for up to 16 hours and delivers a soft-focus, airbrushed finish.

CHARLOTTE TILBURY Airbrush

Flawless Setting Spray Matte, $51,50 at charlottetilbury.com

7. Glow On

The Glow Skin Tint refers to Vital Skincare Complexion Drops by Westman Atelier, a serum-strength skin tint that provides a radiant finish, just like a facial glow. It’s a hybrid formula that combines skincare actives with a lightweight, buildable coverage. The product is designed to be used on bare skin or mixed with foundation or primer and comes in 20 shades.

GUCCI GLOW Skin Tint tinted moisturizer skin perfector radiant finish, $70 at Holt Renfrew

With revamped formulas, delightful scents, getting shiny hair doesn’t necessarily mean a trip to the salon; there are a plethora of at-home products that deliver smooth, glossy results in your in-shower and styling routines. Here are the must-have products to keep your locks on point!

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1. Clear Head

Cut through the buildup with a clarifying shampoo that won’t cloud your judgement. This gentle, color-safe clarifying shampoo gets to the root of it all, easily removing product buildup, excess oil and dirt without stripping your hair. Infused with naturally derived Salicylic Acid and fruit-derived Pectin. And it only makes sense that we included our proprietary Replenicore-5 complex to repair splits ends and reduce breakage.

FENTY HAIR The Thinker Clarifying Shampoo, $45 at Sephora

2. It’s Clear !

A hair care product designed to deeply cleanse hair and remove build-up, while also being gentle on color-treated hair. It’s formulated without sulfates, harsh salts, and other potentially damaging ingredients. After just one wash, expect clean, healthy and nourished hair.

L’ORÉAL Paris Ever Pure Sulfate-Free Clarifying Shampoo, $13,98 at pharmacies across country

3. 1, 2, 3, Blow !

A styling essential that reduces blowdry time, tames frizz, and provides heat protection up to 428°F, all while shielding hair from UV rays. Lightweight, smoothing, and perfect for daily use.

KENRA Professional Platinum Blow dry Spray, $31 at amazon.ca

4. Hair Tech

This hair tool ceramic plates are 37 percent longer, great for long hair lengths and the digital professional high heat to 225°C / 435°F for faster styling. Its ten second fast heat up and auto shut-off offers peace of mind. Advanced Copper 3X Ceramic Coating Technology helps reduce damage

for ultra smooth styles. To achieve salonworthy hair in no time, leaving more time to play !

REVLON 1” inch Copper Smooth Ceramic Digital Flat Iron, $75,99 at London Drugs

5. New Attitude

Formulated with 98.9 percent ingredients of natural origin, the Nourishing Hair Oil is your new ally for supple, shiny hair. Its formula contains a complex of rapeseed oil and Tung oil, an alternative to silicone, which forms a film on hair to protect it and help control frizz. Its formula contains watercress and Indian cress, known to strengthen and revitalize hair. Effective on dry or toweldried hair, this hair oil will charm you with its delicate rose and argan fragrance.

ATTITUDE Super Leaves Hair Oil vegan oil complex, $21,95 at attitudeliving.com

6. Prodigious Milk

This repairing and nourishing treatment with Fermented Pink Camellia Oil is a light milky mist that allows easier detangling and protects hair from heat. Enriched with a Quinoa extract, its formula infuses hair with moisture and adds shine and softness.

NUXE Hair Prodigieux Detangling Leave-In Hair Milk, $32/100ml at Shoppers Drug Mart

7. No Flakes !

Dercos Dandruff-prone 2-in-1 Shampoo + Conditioner is formulated to help eliminate visible loose dandruff from the first use while keeping hair hydrated and healthy. Powered with Hyaluronic Acid for lasting moisture and stronger strands, this creamy shampoo also protects color-treated hair and eases detangling.

VICHY Dercos Dandruff-prone 2-in-1

Shampoo + Conditioner, $32,95/390ml at pharmacies across country

Why Biodegradability Is the Beauty Industry’s Next Big Shift

By Luca Phillips

In the world of beauty care, sustainability has become more than a buzzword, it’s a business imperative. From packaging to sourcing, brands are under increasing pressure to prove that their products not only work but also tread lightly on the planet. One of the most important yet often overlooked aspects of this sustainability story is biodegradability.

Put simply, biodegradability is a measure of a substance’s ability to break down over time. When something is easily biodegradable, it can break down naturally and quickly, potentially reducing its harm and environmental impact. Non-degradable substances have a greater potential to persist, accumulate, and therefore present toxicity to the environment. For an industry where millions of products are washed down the drain every day, the distinction of how a substance degrades matters.

“ ”Choosing biodegradable ingredients enhances a product’s sustainability profile and minimizes long-term environmental impact.

says the team at Inolex, a leading sustainable beauty care ingredient designer.

The

Hidden Challenge: Testing Biodegradability

Despite its importance, assessing biodegradability isn’t always straightforward. Currently, there is no standard test for assessing biodegradation of mixtures or cosmetic formulations. That’s because biodegradability is an inherent property of individual molecules, not mixtures. To formulate biodegradable mixtures, one must choose ingredients wisely and test those ingredients for biodegradability rather than the formula. Fortunately, tools already exist to make this easier. At inolex.com, brands can search and filter ingredients based on third-party standards and certifications, including biodegradability.

Making the Claim Without Greenwashing

For brands, communicating biodegradability responsibly is essential. Simply stating “biodegradable” on a finished product risks veering into greenwashing if the claim isn’t substantiated. Since formulations are mixtures, the most reputable way to make the claim is by knowing the biodegradation status of each ingredient and stating clearly how it was evaluated. This level of transparency not only builds trust with consumers but also ensures compliance with evolving regulations.

The good news is that the industry is already moving toward biodegradable alternatives for some of its most widely used ingredients. Two standout examples from Inolex showcase how science-driven innovation can deliver performance and sustainability hand in hand.

LexFeel® WOW DT is a fast-spreading, dry-touch emollient designed as a plant-based alternative to cyclomethicone (D5). Why is it important to move away from D5?

• In addition to toxicity concerns around traditional cyclomethicones like D5, regulators also cite their potential persistence in the environment.

• Silicones are synthetic and not biodegradable, and increased regulations and consumer demand has been driving brands to reformulate without silicones.

LexFilm™ Sun Natural MB tackles another critical issue: microplastics in personal care. Many suncare and skin care products are often washed off into waterways; when non-biodegradable ingredients are used, they can accumulate and potentially cause harm to marine life. This 100% natural polymer is readily biodegradable, aiming to prevent biopersistence in the environment. It also boosts product performance, improving water resistance so sunscreen stays on your skin, where it belongs.

For formulators looking for inspiration, Inolex even develops finished prototypes, such as the Smooth Glider Clear Deodorant. Made with over 86% natural ingredients, it is vegan, and free from silicones, aluminum, alcohol, talc, baking soda, and parabens. Additionally, 95% of the ingredients in this formula are verified biodegradable–demonstrating how sustainable product design can meet consumer expectations for efficacy, safety, and transparency. Customers can request all Inolex ingredients and prototype samples via www.inolex.com

The Future Is Biodegradable

As beauty brands continue their sustainability journeys, biodegradability will become an increasingly critical part of the conversation. It’s not just about what goes into a formula, but where those ingredients end up once they’ve done their job. For consumers, the message is simple: the choices made at the ingredient level matter. For brands, the challenge, and opportunity, is to adopt biodegradable alternatives that safeguard both performance and the planet. Because in the end, the beauty of sustainable ingredients lies in what’s left behind: nothing harmful, nothing lasting, just nature taking care of itself.

Turning old MAKEUP into new PAINT Humber Polytechnic’s Enactus Team.

Humber Polytechnic’s Enactus team (pictured above) is making noise with their innovative thinking. This team came up with the idea to convert old, expired makeup (which would normally end up in a landfill) into something incredible – artistry paint. And it is this innovative tech solution that has awarded this team first place in a regional competition and has qualified to compete in the nationals this past Spring. Enactus is a global organization committed to using business as a catalyst for positive social and environmental impact. It utilizes team-based experiential learning and competition to catalyze young people to take positive entrepreneurial action in their communities.

Humber’s team – Imann Abella, Bruna De Carvalho Aiala, Aashna Manocha, Ekus Singh and Shounak Kapoor – was declared champion of the Enactus

Canada Regional Exposition – Central Canada Innovation and Impact Challenge, powered by Enactus Alumni, League B. The University of Toronto Mississauga’s team finished second while Northeastern University finished third.

The Innovation and Impact Challenge empowers Enactus teams to identify, create and deliver projects that address real-world problems.

Imann Abella is a Business Administration student and co-president of Humber Enactus. The team’s project, dubbed Reshade, seeks to breathe new life into discarded makeup by transforming it into paint. They have a process in place to turn the old makeup into paint and are exploring ways to recycle and repurpose the packaging the makeup comes in, including mirrors, plastic and cardboard.

“The win was all thanks to the hard work of the team and I’m so proud of everyone,” said Abella. “The whole team wanted to do something that was good for people and for the planet and we’re very proud of what we accomplished together.”

-Frank Turco

Hxlarisse Alyana Idala, who’s enrolled in Humber’s Business Management – Financial Services program, served as project manager. It was Idala’s idea to turn the makeup into paint and, when the group heard it, they loved it right away.

Idala had watched videos online about transforming non-traditional materials, such as flowers, into paint and that’s where the idea for Reshade first began to crystalize.

Highlighting Humber’s ongoing commitment to sustainability, paint provided by the Humber Enactus team was used by the Lakeshore Grounds Interpretive Centre on a mural for the LGBTQ+ Resource Centre at Lakeshore Campus at the end of March.

And even though the team didn’t win at Nationals this past spring, their efforts are continuing to get noticed. The team submitted this game changing initiative for a chance to win a Beauty’s Best award. And as of this week, Reshade had been chosen as a finalist for a Beauty’s Best Tech award in 2025. Those awards will be handed out live on October 23, 2025, and Humber Polytechnic will be there not only for the chance to accept an award but to also showcase a live painting during the reception hour.

Christina Dozak, a graduate of Humber’s Visual and Digital Arts program, created a paint by numbers mural that will be revealed at the Beauty’s Best event. Everyone there’s invited to join the live paint party and add to the mural using Reshade paint.

Idala, who is queer, said it was amazing to know the project would be used to support the LGBTQ+ community that she belongs to. There are also plans to collaborate with other Humber departments on other painting projects.

Susan Kates, a coordinator and professor with the Business Management - Entrepreneurial Enterprise program, said the students received a standing ovation after their presentation and waves of applause.

“When one of the judges said ‘Wow, what a great idea. I’m going to give you my makeup,’ I had a sense the team was onto something with this project,” said Kates.

Find out more by visiting the Humber Enactus team website. https://enactushumber.wixsite.com/website

Q : This composition is a vibrant reinterpretation of the original, a celebration of personal growth that combines refinement and confidence. How did you balance the ingredients to achieve such an addictive floral fragrance?

A : We explored how to elevate the floral signature of all of me, defined by the geranium and rose accord. In all of me floral, the rose takes on a new form, expressed through a play of evocations and reminiscences. Notes of lychee and plum, along with the accents of sambac jasmine, echo its complex natural scent. This rose blossoms within an ambery floral composition. Pink pepper brings a burst of morning freshness, while the balsamic notes of benzoin, paired with guaiac wood and tonka bean absolute, enhance its smooth, enveloping character. The musks—an essential part of the olfactory identity of narciso rodriguez—are expressed here in four distinct forms. We drew from the category of so-called alicyclic musks, whose molecular weight allows for rapid diffusion. This musk heart is not relegated to the base notes; it is an integral part of the structure of this eau de parfum. It interacts in synergy with

Vibrant

Perfumers Dora Baghriche and Daphné Bugey the creators of the new Narciso Rodriguez all of me floral, speak about how they reimagined the captivating new fragrance.

Vânia Aguiar

other notes, enhancing their desirability. Each musk brings its own character, with soft, lactonic, and sensual tones, as well as plush textures that envelop the skin in comfort.

Q : This fragrance is modern and powerful, embodying strength, confidence, and sensuality. If all of me floral were a woman, what would she be like?

A : She is a strong, vibrant woman, full of energy. She’s unafraid to question herself and move forward. She fully embraces a form of sensuality that is subtle and effortlessly mastered.

Q : Does the scent change depending on the wearer’s skin?

A : It’s often said that perfume can vary depending on each person’s skin, but fundamentally, the structure and signature of a fragrance remain the same, no matter who wears it.

However, a scent may shift slightly depending on the skin’s pH, as it interacts with the level of acidity. Perspiration—which tends to be acidic—can also trigger

subtle chemical changes in the fragrance. Moreover, the skin reflects our emotions and reacts to stress, hormonal fluctuations, as well as the intake of medications or certain foods—all of which can create interactions. There is growing interest in the influence of the microbiome—the unique bacterial flora of each individual’s skin—on how a fragrance evolves.

Q : You have both created many iconic fragrances. Where does all of me floral fit within your body of work?

A : all of me holds a special place in my journey. From our very first meeting, I sensed that this project would be different. Working with Narciso Rodriguez, a creator as passionate as he is knowledgeable, was a true privilege. He was deeply involved, embracing each trial and sharing his impressions with great sensitivity. This fragrance, like all of me floral, was born from a rare and inspiring dialogue with a great couturier.

At the same time, we are often asked to imagine new versions of existing fragrances. This exercise is not always easy, as it requires finding a fresh perspective to enhance the perfume without betraying its identity. In the case of all of me floral, Dora and I were delighted to revisit the formula that we had so much pleasure creating together. We aimed to push it further by exploring its full potential and creating seamless connections between the ingredients. Starting from the original rose/geranium and musky milk accord, the idea emerged to evoke a gradient of rose, red, orange, and plum sensations. The floral signature of all of me is enriched with fruity hues and notes,

highlighted by the sensual intensity of woody and balsamic accords.

Q : In your opinion, what makes a fragrance unique and timeless?

A : First and foremost, the uniqueness of a fragrance lies in its signature—often marked by an original accord or an overdose of a particular ingredient. A timeless perfume is one that has found its audience and, in doing so, gains the ability to transcend the years. It becomes part of the collective memory because it is loved, worn, and alive. People remember it and refer back to it.

NARCISO RODRIGUEZ all of me floral Eau de Parfum, $190/50 ml, at Shoppers Drug Mart

Q : I believe that perfumes are also a way to boost confidence: you smell good, and you feel comfortable in your body and in the world. What does feeling comfortable in your own skin mean to you?

A : Feeling comfortable in your own skin means being in harmony with yourself, trusting your instincts, and daring to move forward.

When it comes to fragrance, being yourself means trusting your fifth sense—resisting outside influence and following your own favorites. It is proven that olfactory signals act directly on the brain, particularly on the center of emotions.

Finding the fragrance that suits you is a way to assert your identity. Smelling good provokes pleasure, well-being, and also invites others to come closer. I am convinced that perfume helps us find our place in the world.

Thank you to everyone who submitted Product and People nominations for the 2025 Beauty’s Best Awards! We’re so excited for this year’s award ceremony on October 23rd at the Fairmont Royal York Hotel in Toronto.

Join us in celebrating the 2025 Beauty’s Best Winners! PURCHASE TICKETS

Thank you to our generous sponsors for making this event possible.

DRUG STORE TEAM

Finalists People

DERMO COSMETIC EXPERT

Shoppers Drug Mart Main St West Vancouver, BC

Shoppers Drug Mart Mountain Rd Moncton, NB

Rexall 7175 Granville St Vancouver BC

Jean Coutu store St Eustache QC

DEPARTMENT/SPECIALTY STORE TEAM

Chatters Summit Kamloops BC

Holt Renfrew Vancouver, BC

Holt Renfrew Mississauga ON La Mer

Holt Renfrew Mississauga ON Sisley

LIFETIME

ACHIEVEMENT

Candy Roussie, Shoppers Drug Mart

Jennifer Dawes, Shoppers Drug Mart

Karen Holawatuk, Chatters

Victor Peralta, Holt Renfrew

Jennifer Baker, Rexall

ROOKIE OF THE YEAR

Dylan Schlachter, Holt Renfrew

Elena McGrath, Shoppers Drug Mart

Alma Gavin, Rexall

Ashley Anne, Shoppers Drug Mart

Megan Robertson, Shoppers Drug Mart

Paige Kraayenbrink, Rexall

Tania Kotyk, Shoppers Drug Mart

Sonia Moniz, Rexall

Karine Simard, Jean Coutu

PEER/RETAILER/ VENDOR NOMIATED

Annette Noseworthy, Shoppers Drug Mart

Inna Kim, Holt Renfrew

Nazanin Ebrahimi, Holt Renfrew

Wei Wei Sun, Holt Renfrew

MANAGER OR TEAM LEAD

Christine Neegan, Shoppers Drug Mart

Erin O’Neil, Shoppers Drug Mart

Colette Greenlaw, Shoppers Drug Mart

Vicky Vendette, Jean Coutu

Laura Finney, Shoppers Drug Mart

Francesca Carter, Shoppers Drug Mart

FRAGRANCE ADVISOR/ DEMONSTRATOR

Barbara Hussain, Holt Renfrew

Lorraine Liang, Holt Renfrew

Shazia Manjra, Shoppers Drug Mart

Marziyeh Vahedi, Clarins

TRAINER

Kathleen Figueiredo, Give Back Beauty

Kim Bubenko, Shiseido Canada

Nancy Labonte, IDC Dermo

Garrick Gtiffith, PUIG

SALES REPRESENTATIVE

Chantale Walker, NARS Shiseido Canada

Mona Monadi, Estée Lauder

Michelle Kirkpatrick, Groupe

Product Finalists

1. Luxury Fragrance

SERGE LUTENS La Fille Tour de Fer

TOM FORD Vanilla Sex Eau de Parfum

ACQUA DI PARMA Luce di Rosa Eau de Parfum

BYREDO Mojave Ghost Absolu de Parfum

2. Women’s Full-Market Fragrance

TORY BURCH Sublime

DOLCE&GABBANA Devotion Eau de Parfum Intense

GUERLAIN Aqua Allegoria Florabloom ForteEau de Parfum

JO MALONE Frangipani Flower Cologne

DIOR Miss Dior Parfum

CAROLINA HERRERA Good Girl Blush Elixir

GIVENCHY Irresistible Very Floral Eau de Parfum

3. Men’s Full-Market Fragrance

ISSEY MIYAKE Le Sel D’Issey

RABANNE Million Gold

GIVENCHY Gentleman Society Extreme Eau de Parfum

BURBERRY Hero Parfum

HUGO BOSS BOSS The Scent Elixir

4. Luxe Skincare

LA MER The Rejuvenating Night Cream

LA PRAIRIE Life Matrix Haute Rejuvenation Cream

VIVIER CRÈME 47

CLARINS Precious L’Huile en Sérum

5. Prestige Skincare

ESTÉE LAUDER Revitalizing Supreme+ Night Power Bounce Crème

WATIER Luminessence Brightening & Cooling Eye Balm

GUERLAIN Abeille Royale Youth Watery Oil Serum

SHISEIDO Vital Perfection Uplifting and Firming Advanced Cream

DRUNK ELEPHANT Bora Barrier Repair Cream

CLARINS Extra-Firming Day Cream

CLARINS Double Serum

6. Full-Market Skincare

CLINIQUE Moisture Surge Glow Serum

MARCELLE Clari-T Skin Balancing Gel-Cream with 2% Salicylic Acid + Niacinamide

BUBBLE Slam Dunk Hydrating Moisturizer

NEUTROGENA® Collagen Bank Moisturizer

DIOR Capture Totale Hyalushot Wrinkle Corrector

AVEENO Calm + Restore® Oat Gel Moisturizer

AVEENO Daily Moisturizing Oil Mist

7. Derm Skincare

BIODERMA HYDRABIO HYALU+ SERUM

JOUVIANCE RESTRUCTIV C-Peptide

IDC DERMO Ultime Expression+ | Deep

Wrinkle Targeted Concentrate

SVR Ampoule C Anti-Ox

VICHY Liftactiv Collagen Specialist 16 Bonding

Serum

NEOSTRATA Triple Firming Neck Cream

HALE DERMA Pure Pre & Post Treatment Spray

8. Sun/Body Care

NEUTROGENA Ultra Sheer Moisturizing Face

Serum Sunscreen

SHISEIDO Ultra Sun Protector Lotion SPF50+

VICHY Capital Soleil Sport Ultra-Light

Refreshing Lotion SPF 60

NUXE Huile Prodigieuse Rose Gold

9.

Prestige Makeup – Lips, Eyes, Face

WATIER Love My Lips Caring Lip Oil

M·A·C Nudes Collection

DIOR Forever Skin Perfect Foundation Stick

CLARINS Water Lip Stain

10. Full-Market Makeup – Lips, Eyes, Face

PERSONNELLE COSMÉTIQUES “Douceur

4h” Lipstick and Lipliner Pencil

PERSONNELLE COSMÉTIQUES “Éclat

Éternel” 12h Eyeshadow Pencil

NARS Blush

OPI RapiDry

QUO BEAUTY Blush Balm

QUO BEAUTY Gloss Over Skin Stick -

Mermaid

RIMMEL Multi-Tasker Better Than Filters

COVERGIRL Yummy Gloss Plumper

GUCCI Highlighter

11. Haircare

GARNIER GOOD Permanent Hair Dye

CLAIROL Colorstrong

WELLA PROFESSIONALS Ultimate Smooth

Miracle Oil Serum

NIOXIN Hair Fall Defense Shampoo

MONAT Rejuvabeads Split End Mender

AUSIRE C10 Instant Hair Refresh KeraFactor®

12. Technology

L’ORÉAL PROFESSIONNEL AirLight Pro

Professional Hair Dryer

HUMBER POLYTECHNIC Reshade

ECOMUNDO Cosmetic Factory

Software

GROUPE MARCELLE E-Commerce

Transformation

T3 MICRO Aire IQ Intelligent Hair Dryer

QUO BEAUTY Unbreakable Hair Accessories

Elevate your journey with MYO’s Luxe Performance Travel Collection— meticulously crafted and sustainably designed to be feather-light, remarkably durable, and endlessly beautiful—ensuring your treasured makeup, skincare, and toiletries travel in flawless style wherever your day takes you.

Suzanne Cater stated as a former corporate consultant turned beauty entrepreneur and she did so with a purpose in mind.

Suzanne Carter brings a unique lens to the cosmetics industry—one rooted in innovation, sustainability, and purpose. With over 20 years of experience helping organizations streamline business efficiencies, Suzanne combined her business acumen with a personal mission: to simplify beauty routines, elevate makeup essentials and reduce unnecessary waste in the industry.

Her journey began not in a boardroom, but at home—where she sought to teach her daughters about minimalist makeup and conscious consumption. Frustrated by the overflowing makeup drawers and unsustainable packaging, Suzanne envisioned a smarter, cleaner solution. The result? M·Y·O Cosmetic Cases—short for Make-Up Your Own—a line of award-winning, customizable, refillable makeup and skincare organization systems that cater to both professional artists and everyday beauty lovers.

-Frank Turco

Redefining

with Purpose, Portability, and Planet in Mind

The Beginning of Something Great

Launched in 2018, M·Y·O has become a trusted name behind the scenes of top productions like Emily in Paris, Star Trek, and The Voice, revolutionizing how makeup is transported, stored, and applied. Praised for their compact, palm-sized designs and food-safe, pro-approved materials, M·Y·O cases have significantly increased efficiency—saving artists time on set and reducing the physical strain of heavy kits. The time savings alone, has contributed to lowering CO₂ emissions by a minimum of 1.5 metric tons annually across global production sets.

From being recognized as a Trendsetter at Cosmoprof North America to pitching on Dragons’ Den Canada, Suzanne’s path hasn’t been without obstacles— especially as an indie brand navigating a crowded market. Yet her unwavering dedication to eco-luxury solutions has earned M·Y·O a loyal community of global artists, 18 retail partners, and a growing base of eco-conscious consumers. As a former Certified B Corp, M·Y·O continues to uphold those standards today, partnering with 1% for the Planet and the PACT Collective ‘recycle beauty packaging program’ to drive real environmental change.

The case that we sell for onset touch-up really worked for us at that time. This case comes with these little containers that you can put touch-up amounts of anything in and that is what a makeup artist would need on set. A lot of the sets had production sets with stringent protocols and so our case was perfect to use. In some cases, our case was given to the actor.

We have one that has a mirror in it, and they were given their touch-up makeup and tasked to do their own touch-ups.

Tell me about your evolution in customers since COVID and your start.

We still have our professional makeup artist community for sure, and we’re excited to be transitioning into the flight attendant industry as well as luxury travellers. So, we’re just getting into that market right now. We’re just starting to promote our products by getting them into the hands of flight attendants. To date, the feedback has been incredible. We’re excited

Building on eight years of experience designing for top-tier makeup artists and in collaboration with flight attendants, Suzanne has returned to the consumer beauty space with a fresh perspective. The result is the M·Y·O Luxe Performance Travel Container Collection—a refined solution for beauty enthusiasts and frequent flyers alike. Designed to marry elevated aesthetics with effortless portability, these containers offer reusable, hygienic, and sustainable alternatives to single-use travel minis. Whether at home or enroute, they preserve the integrity of luxury formulations while enhancing the elegance of every vanity or carry-on.

I had the opportunity to sit down with Suzanne to discuss her journey on MYO

Tell

me about your start:

I think I feel very fortunate that in 2018 when we started, our main clients were the professional makeup artists, and we really had the opportunity to provide them with a product that was stylish and efficient for their roles.

to add additional products based on feedback that we’ve been getting. The one thing that’s exciting is that we’ve really taken what we’ve learned from the professional makeup artist community.

Our focus now is on condensing the kits and being efficient and to bring luxury products to discerning travellers and flight attendants where they can condense their kits and travel in luxury as well. There really is a void in the market for this kind of product and we are not stopping there as we are looking at our silicone bottles, plastic bottles, and we just really wanted to elevate the overall experience for consumers.

What can a consumer expect to see in your collection?

Well, first, we have our travel bottles that which are great for skin care, makeup like foundation, perfumes, that kind of thing. We have our little jars which are great for thicker creams, hair gels. And we are also going to be adding the shampoo, conditioner, body wash bottles, which can also be great for sunscreen.

We are also working on adding additional items to the line that make it a full luxury kit. Our goal is to make a complete kit for somebody that’s wanting to travel in style.

It sounds like you are looking to service the professional artists while attracting a new consumer?

Yes, that is correct. In terms of the difference, one is really, to be honest, very utilitarian. Makeup artists are all about how things function. And then for our luxury travel travellers and flight attendants, it’s about quality and function

What are you looking for in the future for continued growth?

We would love to add to everything we are doing and would love to be able to collaborate with a makeup brand because all our products are about customizing what you currently use. And if we can find a brand that just has such a beautiful array of products that can suit our kits, that would be ideal.

Where can one find your products today?

Our product is in nine countries throughout the globe and 19 different retailers and online. We are very fortunate in that we are constantly receiving calls to have our products in additional retail outlets. And we’re just getting started with these new products and excited for what is to come.

Where are you manufacturing the products?

We do have some of our makeup cases created here and manufactured here in Canada and some of our products we get from different places globally or different pieces from China, from Taiwan, some from the US.

Our core manufacturing focus is to be a mindfully sustainable company. So, in everything that we do, we think about the impact that our decisions have on the planet and people using them. So, our focus is to have all our products be able to be refilled, reused and to have an end-of-life place for them to go where they’re disassembled and then either upcycled or responsibly recycled as well.

You have been doing some great things with more to come -what are you most proud of to date?

I love that question. The thing that I’m most proud of is the impact that the innovation our company has brought to the beauty industry.

And I’ll specifically speak to the makeup artist industry because that’s been the bulk of our market to date. We have introduced innovative products into the industry that didn’t exist before and the fact that they’re being used globally is a proud moment for us.

The other proud moment for us is the time savings our kits provide for the artists which has a direct impact on the environment. So, in addition to helping makeup artists and making a huge change and impact in their lives for the better, we’ve also made very significant strides in sustainability.

Your environmental platform is quite impressive. What else are you doing as a brand and organization for the environment?

With this new line, it’s my goal is to reduce around 980 tons of single-use travel products that are created on a yearly basis that end up in our landfills.

And there’s more. We have brushes that can clean the insides of the bottles and different ways of cleaning the pump straws so that they truly can be refilled and reused. Hopefully these will be the last travel containers a consumer ever needs to purchase because we know that people that buy them at, you know, different stores often buy them once and they’re supposed to be refillable, but you just can’t get them clean, so they end up in the landfills as well. So, I’m really working towards making sure they are reused.

Final thoughts?

At M.Y.O, we want to offer incredible products that are stylish, practical and that are truly reusable and will reduce the packaging that ends up in our landfills globally. That’s a huge part of why I’m doing this.

profitable contracts with the likes of Air Canada and then hotel chains.

Soon after starting the business, John bought a company in Flint that had business in Vegas which was mostly in hotel amenities. And one of the things that John was good at was finding ways to make an item when there was a need.

By the early 1990’s. Hunter began getting involved in retail. One of the first items was jarred lip balms – and sold at retail drug stores. The company became very good at creating a program and launching it together with retail programs along side the amenities program.

Hunter continued to evolve with the times and the industry began turning to branding. So, John shifted his focus to licensing brands and today, Hunter has over 45+ brands in their portfolio from fragrance, skin to hair and lifestyle.

“We are very fortunate our model works quite well. Many of our licensed amenity brands are retail customers who come to us for product development” says John.

The Early Days of Fresh Breath

- Frank Turco

Hunter Amenities’ founder John Hunter had humble beginnings nearly 45 years ago. At that time, business lunches were the norm and sometimes those lunches were coupled with martinis and garlicy Caesar salads. And of course, those folks returned to the office with not so pleasant breath. John’s idea was for something to kill the smell before returning to the office and that idea was mouthwash. And so, he started out with small bottles of mouthwash and called the brand SWIRL – inspired by Austin Powers. And he sold it into drug stores and other stores in a simple rack. He also managed to convert old bic lighter vending machines into machines filled with mouthwash bottles for purchase. And that’s how he got his start. The concept was very successful and took off from there.

John was very nimble and able to react to lifestyle trends. This allowed him to diversify into other product categories, and eventually into manufacturing. His ability to come up with solutions allowed him to secure significant and

Hunter Amenities is a global organization today with offices and manufacturing in Canada, India, Malaysia, China, Columbia, Egypt and Turkey. The interesting thing is that the Hunter name is on the company but not on the product. When asked why, John said “I was focused on survival (recessions, covid) and not on the name. And I had to be creative to survive in the retail world.”

Innovation in Amenities

The amenities industry has seen its share of change and evolution. Sustainable packaging was an initiative that many of the hotel chains cared about, and Hunter needed to innovate. And so large format packaging and refillable began to take form in 2020. Today almost 90% of amenity programs are in a large format package. This was a game changer for the industry.

We asked John about the amenities that are offered in hotels that are of interest for consumers to purchase. John shared that amenity part-

nerships are a very powerful way to promote a retail brand. He called this “tryvertising” - it’s an opportunity that can dramatically yield millions of annual brand impressions with consumers trying the brand either in a hotel or in the air. It’s sampling that extends reach via consumer trials and in turn increases brand awareness, and this is the power of the amenity business.

John shared that he too has other hotels that he wants to be in. “We have two main competitors in the industry – one from Italy and the other from the US. But we believe we are the strongest with our global manufacturing and global distribution.”

Product Development and more.

Manufacturing and product development is at the core of Hunter’s business. And Hunter is more than just a supplier as they have the power to bring great products that they can develop with their client. They pride themselves on being a turnkey solution.

“We are much more than a product developer” says John: we can do everything.” Hunter

truly is a one stop shop for a lot of different things that include formulation, manufacturing, marketing, and distribution. Their international facilities allow them to do this and more. And Hunter moves fast for a large, global organization. “Our turnaround time is remarkable” says John. “The amount of launches we have at any given time is incredible, and many of them are global.”

Entrepreneurial, Fun and Respect

When you walk into Hunter’s offices in Burlington, you are met with a wall of words. When I asked John of all the words on your wall, which stand out and why. His reply was quick “entrepreneurial, fun and respected.”

“I believe you must start with drive, and the drive to do something better. This is where great ideas come from.” Says John.

“Respecting people and one another is core to who Hunter is. We have a great team all over the world and we all respect each other. And at the same we have FUN.”

“I take pride in making sure that Hunter looks and feels the same around the world – Hunterized.” We want people who are dedicated and entrepreneurial and will go that extra mile. “

VISION for the FUTURE

John truly believes that Hunter has a great business model and great people. Hunter continues to acquire licenses and grow retail relationships. When Hunter took on the Crabtree & Evelyn brand, it was generating revenue of around $1.5M and today, that brand is over $12M.

“We have great strategies and vision, and I wouldn’t change a thing.” Says John. “We need to do more of what we already do.”

John’s two sons are in the business and will take it over when John decides it is time to leave. Hunter has incredible resources globally and employs over 1300 people around the world today.

When asked if there was anything in his career, he wish he hadn’t done. His response was profound, “Failures are great learnings, so I’ve never been afraid to fail at something. I just don’t want to fail at something 5 times.”

MENOPAUSE Specifically formulated to meet skin’s unique needs during menopause

Firmer skin in just 3H

CO-CREATED WITH 400 CANADIAN WOMEN IN MENOPAUSE. wrinkle reduction** 55% dark spot reduction** 30%

*Self-assessment, 290 women in menopause. **Clinical study of formula ingredients.

A Winning Combination Proudly Canadian and rooted in Science

-Frank Turco

NEW FOR FALL 2025

Marcelle Cosmetics Revive + Vitality

Menopause Collection:

REVIVE + VITALITY REDENSIFYING DAY CREAM:

A firming day cream that goes beyond anti-aging. With vitamin D, turmeric, and squalane, it restores hydration, supports collagen production, and helps menopausal skin feel strong, calm, and radiant.

REVIVE + VITALITY REDENSIFYING EYE & LIP CREAM:

Because menopause doesn’t just affect skin tone, it affects skin comfort. With hyaluronic acid, urea, and vitamin D, this nourishing cream targets dry, delicate areas to visibly smooth, hydrate, and restore elasticity.

Taking care of your skin has never been more of a priority. And the journey of life unfortunately brings challenges to the skin that can sometimes leave lasting scares – physically and emotionally. The new Cosmetics Revive and Vitality Menopause collection from Groupe Marcelle was created to meet the evolving needs of skin during menopause – a time when traditional skincare often falls short. The collection is more than just skincare products, it’s part of a powerful movement to inspire confidence, educate through science, and celebrate beauty at every stage of life.

Marcelle’s Formulations Actually Work – and isn’t that just what every women wants?

These new products deliver on results. The benefits and distinct features include: firmer skin in 3 hours; 30% dark spot reduction; 27% improved elasticity and 49 hour hydration. We wanted to know more and we knew that Groupe Marcelle’s team of experts had the answers we were looking for.

When did your R&D/innovation teams determine that this collection was a necessary addition to the Groupe Marcelle skincare product line?

In 2023, our innovation team identified a growing need to address hormonal changes and their impact on skin health—particularly during menopause.

Despite affecting every woman, menopause has long been surrounded by stigma or silence in the beauty space. At Groupe Marcelle, we believe it’s time to change that. The development of Revival Vitality was not just about meeting an unmet skincare need—it was also about breaking the taboo and normalizing the conversation around hormonal skin changes. Skincare should evolve with our customers’ changing realities, and supporting women through every life stage is a natural extension of our mission.

How did they go about determining the specific products?

The development of the Revival Vitality skincare line was a deeply collaborative process between Groupe Marcelle and the women it was designed for. More than 400 women across all stages of menopause— peri-menopause, menopause, and post-menopause— were consulted to better understand their evolving skincare concerns, routines, and unmet needs. Their voices directly shaped everything from product textures to targeted benefits. The result is a line grounded in real-life insights, built to deliver both comfort and performance.

Do these products have benefits to those not going through menopause? If so, what can someone not going through it expect to see happen to their skin While Revival Vitality was created to meet the unique needs of skin during menopause—when hormonal changes can accelerate collagen loss, dryness, thinning, and loss of elasticity—the benefits go beyond this life stage.

The line offers intensive anti-aging support, helping to visibly reduce wrinkles, improve skin density and firmness, and deliver 24-hour hydration. Because of its hormone-aware formulation—enriched with ingredients like vitamin D to help support skin vitality and barrier function—it’s especially effective for anyone experiencing more advanced signs of aging. Whether or not you’re in menopause, these formulas provide targeted, high-performance care for skin that needs more support than what traditional anti-aging products might offer.

Is product like this meant to be used before, during or after this life changing cycle?

The Revive + Vitality collection can benefit users experiencing skin-related changes during perimenopause, menopause and postmenopause.

Are there any products women should stay away from during menopause?

Menopause can cause noticeable changes in the skin, including increased dryness, sensitivity, reduced collagen production and a slower rate of cell turnover. As a result, some products that once worked well might start to feel too harsh or irritating. It’s wise to be cautious with strong exfoliants (like high-percentage glycolic acid, high-strength retinol, or abrasive physical scrubs), drying alcohols, and heavily fragranced products, as these can further compromise an already vulnerable skin barrier. This doesn’t mean these ingredients are off-limits entirely—but they should be used with care, and ideally

balanced with ingredients that soothe, hydrate, and strengthen the skin. Ultimately, the key during menopause is to listen to your skin and opt for formulas that support its changing needs rather than challenge them.

What are some of the main ingredients that are in this product? And what is it about them that work?

The key ingredients in the Revive + Vitality collection include:

• Vitamin D: To help support a healthy skin barrier.

• Turmeric: To brighten and revive the skin tone.

• Hyaluronic Acid: To hydrate, plump and help lock in hydration for up to 2 hrs, countering the effects of menopause-related skin dryness.

Is this product for everyone going through menopause? How do I know if it is right for me?

Yes, it’s suitable for anyone experiencing the skin changes associated with menopause. Every woman’s experience is different, but there are some common signs that your skin may need additional support. If you’ve noticed that your skin feels drier than usual, more sensitive, less firm, or that fine lines are appear-

ing more quickly, it may be time to adjust your routine. You might also find that products you’ve relied on for years no longer deliver the same results. These shifts are a natural part of the hormonal journey, and they signal that your skin could benefit from more targeted care. Trusting how your skin feels—and how it responds—is often the best guide.

Is there a point in life after menopause when you should stop using this type of product?

No, and in fact, continuing to care for your skin after menopause is essential. While hormone levels eventually stabilize post-menopause, the impact of that hormonal decline doesn’t reverse. These long-term changes mean the skin continues to need extra support well after the menopausal transition is complete. Even though estrogen activity in the skin diminishes, the effects linger. That’s why products designed to support hydration, firmness, and skin resilience remain beneficial. If your skin feels comfortable, nourished, and visibly healthier using this type of care, there’s no reason to stop—your skin’s needs should guide your routine, not just your hormonal timeline.

Available this fall across stores in Canada

• THE LEADING B2B BEAUTY EVENT IN THE AMERICAS, DEDICATED TO ALL SECTORS OF THE INDUSTRY

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A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok, Miami

Le puissant rétinol conçu pour les yeux. Réduit l’apparence des rides et du relâchement dans la région des yeux en 1 semaine seulement.*

VITAL PERFECTION

Crème Yeux Lift Fermeté Enrichie Vital Perfection

Crème Lift Fermeté Enrichie Vital Perfection

Le potentiel ne connaît pas le temps

NOUVEAU *Clinically tested with Uplifting and Firming Advanced Eye Cream on 32 women

C’est

Vânia

Aguiar

Notre rédactrice beauté partage les tendances de la nouvelle saison

“Les marques de beauté se sont données à fond pour nous inspirer et s’approprier les tendances. Tout y est : des fards plein les yeux, des rouges sur toutes les lèvres, le teint lumineux, un gros Go ! pour les fards à joues et un effet bonne mine incontournable !”

Du teint à la moue en passant par le regard, la saison s’annonce très excitante. La tendance glass skin, vise une peau parfaitement lisse, lumineuse et éclatante grâce à une combinaison rigoureuse de soins et de maquillage optimisant l’hydratation, l’exfoliation et l’éclat de l’épiderme du visage. Les lèvres, elles, seront recouvertes d’un rouge ultra pigmenté, d’un magnifique rouge vif ou d’une teinte plus appropriée à la lumière du jour mais quand même

pas verser dans la surcharge. Le mascara et le fard à paupières, ces deux incontournables, revien nent malgré tout à l’avant-scène. Le crayon noir regagne du terrain mais on y va avec discrétion. Les grands soirs, on ressortira un liner graphique et un fard à paupières noir pour se concocter un puissant smoky bien charbon neux. Très chic !

De Charlotte Tilbury

Masque pour les lèvres Life

Changing, 41 $, disponible sur charlottetilbury.com

D’Estée Lauder Fard à joues Futurist Blsh Maker, 42 $, disponible aux comptoirs Estée Lauder

De Chanel Huile à lèvres

Sublimage L’Extrait, 410 $, disponible sur chanel.com

De Clarins Fond de teint

Skin Illusion Velvet, 64 $, disponible aux comptoirs Clarins

De Summer Fridays

Baume Crémeux pour les joues, 35 $, disponible à Sephora

De Lancôme Soins Skin Idôle 3 Serum Supertint, 60 $, disponible à Pharmaprix

De Guerlain Poudre Météorites Collection

Majestic Feathers, 92 $, disponible aux comptoirs Guerlain

De Summer Fridays

Baume à lèvres Lip Butter Baum, 32,50 $, disponible à Sephora

D’Estée Lauder Fard à joues The Sculping Blush, 60 $, disponible aux comptoirs Estée Lauder

De Gucci Soin Hydratant teinté perfecteur de peau

Glow Skin Tint, 79 $, disponible Holt Renfrew

De Milk Makeup Baume à lèvres teinté Balmade, 25 $, disponible à Sephora

De Dr. Hauschka Mascara

Longue Tenue, 45 $ disponible sur drhauschka.ca

De Nars Bâton multi-usage

The Multiple, 51 $, disponible à Sephora

De Fenty Beauty Poudre

Perfectrice Bright Fix, 51,50 $, disponible à Sephora

De Chanel Fard à paupières

Le 4 Bottons, 110 $, disponible sur chanel.com

De Rimmel Beurre à lèvres

Oh My Gloss! Butter Me

Up, 10,99 $, disponible en pharmacie

De NYX Illuminateur de teint buttermelt highlighter, 16 $, disponible en pharmacie

De Charlotte Tilbury Fond de teint AirBrush Flawless, 66,50 $, disponible sur charlottetilbury.com

De Charlotte Tilbury Spray

fixateur de maquillage

Matte Blur AirBrush Flawless, 51,50 $, disponible sur charlottetilbury.com

Q : Alors que Clarins fête ses 70 ans, le groupe familial vient de décrocher la certification B Corp, attribuée aux sociétés commerciales répondant à de strictes exigences sociétales et environnementales, de gouvernance et de transparence envers le public, pour ses produits et l’ensemble de ses activités dans le monde. C’est une grande étape de la vie de la marque que votre grandpère a fondée. Quel est votre sentiment vis-à-vis de cette reconnaissance et comment entrevoyez-vous l’évolution de l’entreprise dans ce mouvement mondial ?

R : Depuis 1954, Clarins est restée une entreprise familiale. Depuis trois générations, nous mesurons l’importance de transmettre. La labellisation B Corp s’inscrit dans cette conviction portée par notre groupe que nous sommes responsables des générations futures. Mon grand-père, Jacques Courtin-Clarins avait fondé la maison sur un principe : toujours être à l’écoute des femmes. Sept

Depuis sa fondation en 1954, la maison Clarins n’a cessé de surprendre. Jacques Courtin-Clarins, son fondateur, était un précurseur. Passionné et toujours à l’écoute de ses clientes, il crée à partir de1957 des produits cosmétiques haut de gamme à base d’huiles d’extraits de plantes. Le succès est instantané et la marque devient un chef de file sur le marché européen. Plus tard, M. Courtin-Clarins léguera à ses deux fils, Christian et Olivier, le savoir-faire d’une société florissante ainsi que le désir de laisser un monde meilleur aux générations futures. Aujourd’hui aux commandes de l’empire Clarins, les filles de Christian et d’Olivier - Virginie, Claire, Prisca et Jenna Courtin - continuent de faire évoluer la marque en propulsant sa performance avec une vision élargie de sa place dans l’économie mondiale, de son rôle sociétal et de son influence positive sur la santé de notre planète. Incursion, avec sa directrice générale Virginie Courtin, dans un univers où beauté rime avec respect.

Par Vânia Aguiar

décennies plus tard, cette écoute des consommatrices s’étend à toutes nos parties prenantes, à la société et à la planète. C’est ce que la certification B Corp valide aujourd’hui. Plus que jamais, ce label nous encourage à poursuivre le dialogue avec le nombre infini de personnes auxquelles notre activité nous lie. Cette volonté de notre part est essentielle pour innover dans nos champs d’expertise, trouver des solutions positives et régénératrices aux défis environnementaux et sociétaux auxquels nous sommes tous confrontés.

Q : Pouvez-vous nous expliquer plus précisément ce qu’est le label B Corp ?

R : B Corp est un mouvement fondé en 2006 aux États-Unis. Il rassemble les entreprises qui souhaitent affirmer leur mission sociétale et démontrer leur action positive par le biais d’une évalua-

tion indépendante de leur performance globale. Référence internationale, ce label est considéré comme le plus complet pour mesurer en toute transparence les impacts environnementaux et sociétaux des entreprises. Pour Clarins, l’aventure B Corp a débuté en 2022. De l’étude de faisabilité par l’équipe projet jusqu’à l’obtention du label en mars 2025, plusieurs étapes clés ont ponctué la démarche. Au terme de celle-ci, tous les résultats ont été remis à B Corp en fin d’année 2023 pour que l’organisme les certifie, les valide et délivre sa certification. Plus de 250 personnes et 28 entités ont été mobilisées pour permettre son obtention.

Q : Pourquoi est-ce si important pour la marque Clarins d’être reconnue par le label B Corp ?

R : C’est une grande fierté et une reconnaissance des actions et des engagements pris par notre entreprise pour avancer chaque jour vers un modèle plus responsable. Pour Clarins, la certification B Corp est bien plus qu’une reconnaissance de notre engagement continu en matière de développement durable ; elle est une nouvelle étape dans le modèle d’entreprise régénérative auquel notre raison d’être nous oblige : « Rendre la vie plus belle, transmettre un monde plus beau ».

Q : Comment B Corp s’inscrit-il dans le modèle de la marque Clarins ?

R : Clarins est restée fidèle depuis 70 ans à ses principes et à son modèle d’affaires familial indépendant. L’obtention de la certification B Corp confirme notre engagement constant en faveur de

De Clarins

Concentré zone regard lift-redensifiant Total Eye Lift, 118 $ les 15 ml, disponible aux comptoirs Clarins

nos collaborateurs, de nos fournisseurs, et plus largement de la société et de la planète. Cette reconnaissance atteste l’authenticité des actions que nous menons et la sincérité de la démarche de notre groupe, qui est de continuer d’innover et de rechercher toujours plus de solutions positives et régénératrices afin de rendre notre modèle d’entreprise toujours plus responsable. B Corp atteste les actions de Clarins dans les cinq grandes catégories évaluées par le label, soit la gouvernance, l’environnement, la collectivité, ainsi que les clients et les collaborateurs. Difficile de ne citer que quelques exemples de nos résultats, mais nous sommes très fiers de mentionner les 80 % de plantes bios à l’origine des actifs de nos produits d’ici la fin de 2025 ; une baisse de 48 % de nos émissions de carbone entre 2019 et 2024 ; et le fait que 100 % de nos collaborateurs soient formés aux enjeux de diversité, d’équité et d’inclusion.

Q : Selon vous, quelle sera la beauté du futur ?

R : B Corp est en soi un regard vers le futur. Avec son exigence de résultats, cette certification est une source de motivation pour aller plus loin encore dans cette logique de progrès et d’innovation continus. Nous serons réévalués dans trois ans et j’espère que, comme pour cette première évaluation qui reconnaît notre travail accompli, nous serons de nouveau certifiés grâce à de nouvelles réalisations. Nous voulons être demain une entreprise à incidences exclusivement positives.

Nonchalance

Vive les cheveux en bataille ! En attestent les longueurs ébouriffées effet sortie du lit, tifs dans les yeux. La tendance est à la coiffure imparfaite, rock et sexy à souhait. On mise sur une mise en beauté sans effort. Le look volontairement nonchalant est toujours aussi attirant. Pour adopter ce style, rien de plus simple. Sachez d’abord que tous les types de cheveux et toutes les longueurs peuvent se le permettre. Il suffit de choisir les bons produits et les bons outils pour y arriver !

De Kenra Professional Platium brillant éclatant raffiné, 27 $ les 65 ml, disponible sur kenraprofessional.com

De KMS Spray Huile Sèche Hair Stay, 32 $ les 150 ml, disponible sur amazon.ca

De Nuxe Masque Capillaire

Réparation Intense Hair Prodigieux, 54 $ les 200 g, disponible à Pharmaprix

De Fenty Hair Shampooing clarifiant The Clear Think, 45 $ les 300 ml, disponible à Sephora

De DesignMe Brosse Lissante Chauffante, 179$, disponible sur desigmehair.com

De Marc Anthony Shampooing Violet soins de couleurs Repair Blond + rescuplex, 12,99 $ les 237 ml, disponible en pharmacie

De Moroccanoil Poudre

Texture et Volume Style, 30 $ les 8 g, disponible sur ca.moroccanoil.com

D’Olaplex Masque Nourrissant Léger, 64 $ les 200 ml, disponible à Sephora

De Brand With a Heart

Laque légère pour cheveaux Spritz, 26 4 les 192 ml, disponible sur brandwithaheart.com

De T3 Micro Fer à coiffer 2-en-1 Lisseur boucleur, 280 $, disponible à Sephora

De Redken Huile Brillance Légère Naked Gloss, 53,99$ les 100 ml, disponible en salon

De Vichy Dercos Sérum

Régénératif Capillaire R.E.G.E.N. Booster, 59,95 $ les 90 ml, disponible en pharmacie

De Klorane Force Sérum

Intensifiant, 64,50 $ les 100 ml, disponible en pharmacie

D’Attitude Masque Capillaire Réparateur Super Leaves, 12,95 $ les 150 ml, disponible sur ca.attitudeliving.com

Frisson

Les maisons déploient leur singularité au sein de collections so phistiquées destinées aux nez les plus affûtés qui traquent des fragrances moins portées que les gros succès de la parfumerie en vogue. Ces compositions olfactives sont dispendieuses car elles ont des concentrations élevées en ingrédients de très belle qualité ainsi qu’un sillage conçu pour être long et tenace. Vendues le plus souvent dans seulement quelques points de vente, leur achat est lié à un moment privilégié, à une expérience sensorielle particulière et forte. Le choix d’une fragrance n’est jamais anodin. Il y a d’abord le flacon, dont la forme et la couleur reflètent nos goûts et nos valeurs. Un parfum est un objet de désir, désir de se plaire à soi-même et aux autres, en sublimant nos propres effluves corporels, en se parant d’un bouquet olfactif en phase avec l’image que l’on souhaite renvoyer au monde. Les jaunes, orangés et marrons chauds qui enflamment la nature l’automne venu font naître de nouveaux rêves, d’autres envies. Les aficionados même les plus fidèles se laisseront facilement séduire par la déclinaison saisonnière de leur jus préféré, À la rentrée, les grandes maisons twistent leurs flankers, ces fameuses rééditions remaniées des classiques, avec des notes chaudes, poudrées, enveloppantes qui répondent aux attentes des consommatrices. Les jus ainsi obtenus capturent les mille nuances du temps. Alors, pour vous éblouir des séductions olfactives d’un automne qui nous joue ses toutes neuves notes, puisez dans ma liste de coups de cœur !

EAU FÉMININ

De The Maker Eau de Parfum Revel, 236 $ les 50 ml, disponible à Sephora

De Guess Eau de Parfum Bella Vita Paradiso, 83 $ les 100 ml, disponible en pharmacie

Eau de Parfum Les Jardins Botaniques Wisteria, 292 $ les 50 ml, disponible à Holt

De Nina Ricci Eau de Parfum Rouge Crush, 125 $ les 50 ml, disponible à Jean Coutu

De Guerlain Eau de Parfum Shalimar L’Essence, 203 $ les 90 ml, disponible aux comptoirs

De Guess Eau de Parfum Bella

Vita La Mia, 83 $ les 100 ml, disponible en pharmacie

De Dolce & Gabbana Eau de Parfum Intense My Devotion, 228 $ les 100 ml, disponible à Sephora

De Serge Lutens Eau de Parfum Collection Royaume des Lumières Tarab, 595 $ les 100 ml, disponible à Holt Renfrew Ogilvy

De Burberry Eau de Parfum Goddess, 240 $ les 100 ml, disponible à Pharmaprix

De Gucci Absolu de Parfum pour femme Gucci Guilty, 209 $ les 60 ml, disponible à Pharmaprix

EAU FÉMININ

De Serge Lutens Eau de Parfum Collection Royaume des Lumières Cracheuse de Flammes, 595 $ les 100 ml, disponible à Holt Renfrew Ogilvy

De Guerlain Eau de Parfum Absolus Allegoria Florabloom, 265 $ les 125 ml, disponible aux comptoirs Guerlain

De Gucci Eau de Parfum Flora Gorgeous Gardenia Intense, 229 $ les 100 ml, disponible à Pharmaprix

De Jean Paul Gaultier Eau de Parfum pour femme Scandal Intense, 165 $ les 50 ml, disponible à Pharmaprix

De Rabanne Eau de Parfum Million Gold pour femme, 182 $ les 50 ml, disponible à Pharmaprix

EAU MASCULIN

De Dolce & Gabbana Eau de Parfum Devotion pour Homme, 220 $ les 100 ml, disponible à Sephora

De Gucci Absolu de Parfum pour Homme Gucci Guilty, 209 $ les 60 ml, disponible à Pharmaprix

De Jean Paul Gaultier Eau de Parfum pour Homme Scandal Intense, 172 $ les 100 ml, disponible à Pharmaprix

De Hugo Boss Eau de Parfum Boss Beyond, 180 $ les 100 ml, disponible à Pharmaprix

De Rabanne Eau de Parfum Million Gold Elixir, 200 $ les 100 ml, disponible à Pharmaprix

D’Issey Miyake Eau de Parfum Le Sel d’Issey, 178 $ les 100 ml, disponible à Pharmaprix

De Guy Laroche Eau de Parfum Drakkar Bleu, 112$ les 100 ml, disponible en pharmacie

Rencontre avec le célèbre artiste coiffeur :

C’est par une très belle journée de printemps que j’ai rencontré le coiffeur chouchou des grandes célébrités mondiales et ambassadeur de la marque de soins capillaires Kerasilk, Harry Josh. De passage à Montréal, il nous donnait rendez-vous pour la présentation du tout nouveau soin de la marque.

Par Vânia Aguiar

Q : Harry, pouvez-vous nous parler de votre parcours ?

R : J’ai grandi à Vancouver, au Canada, et je me suis lancé dans la coiffure tout de suite après le secondaire. Ce chemin m’a rapidement mené à Miami Beach au début des années 1990, puis, peu après, à New York. Ça n’a pas été facile, j’ai travaillé dur pendant 12 ans avant d’avoir ma première grande chance en 2002, quand le Vogue a publié un article sur moi. Comme on dit, la suite appartient à l’histoire.

Q : En tant que coiffeur de célébrités, comment conjuguez-vous technique et émotion ?

R : Les deux sont indispensables. La technique assure la précision mais, sans passion, le résultat manquerait d’âme. Il faut que je sois véritablement inspiré par ma cliente pour toucher au sublime.

Q : Quelles leçons avez-vous apprises au-delà des miroirs ?

R : J’ai appris que la notoriété et la célébrité ne garantissent ni le bonheur ni l’épanouissement. Elles permettent simplement de subvenir à ses besoins. Ce qui compte vraiment pour moi, c’est de continuer à faire ce que j’aime. Je suis profondément reconnaissant à la vie de pouvoir encore exercer ce métier avec autant de passion et de rigueur après toutes ces années.

Q : Quels faux pas capillaires voyez-vous le plus souvent ?

R : Aujourd’hui, les faux pas capillaires sont presque devenus tendance ! Les jeunes explorent toutes sortes de styles audacieux sur TikTok et les réseaux sociaux, ce qui fait émerger des tendances inattendues et jubilatoires. Jamais les cheveux n’ont été aussi libres et les coiffures aussi créatives.

Q : Pouvez-vous nous partager quelques astuces capillaires que tout le monde devrait connaître ?

R : Investir dans des outils et des produits de qualité fait toute la différence. Cet aspect souvent sous-estimé est pourtant la base d’une chevelure saine et stylée — rien n’est plus essentiel.

Q : Quelle coupe légendaire auriez-vous aimé inventer?

R : La frange.

De Kerasilk Essence

Hydratante, 40 $ les 150 ml, disponible sur amazon.ca

Q : Comme ambassadeur de Kerasilk, quels soins coiffants de la marque vous plaisent le plus et pourquoi ?

R : Il y en a plusieurs mais, en ce moment, je suis un fan fini de l’Essence Hydratante et du gel disciplinant Flyaway Wand. Ce sont mes indispensables absolus. Je ne quitte jamais la maison sans eux.

Q : Pouvez-vous nous parler du plus récent opus de la marque ?

R : Nous venons tout juste de lancer l’Essence Hydratante, un soin à utiliser sous la douche qui hydrate la tignasse dès l’application. Il laisse les cheveux visiblement plus forts, brillants et nourris. Ce qui le rend particulièrement innovant, c’est sa polyvalence. Si on a les cheveux fins on peut l’utiliser de temps à autre en remplacement du revitalisant traditionnel. Et s’ils sont très secs on peut l’ajouter à l’un des différents masques capillaires Kerasilk pour un boost nutritif superpuissant.

Les soins doivent nous permettre d’exhiber un visage alluré, allumé en haute définition. Une envie de vérité, de nature et de luxe se traduit maintenant par une peau lisse, des pores sous contrôle et zéro luisance. La nuit, on opte pour des soins de remise à niveau qui vont détoxifier la peau et booster la régénération naturelle des cellules. Le jour, on se tourne vers des produits hydratants, protecteurs et antioxydants. Que l’on ait la peau sèche, normale ou mixte, on opte toujours pour un soin efficace contre les radicaux libres et, en la matière, rien de tel que la vitamine C, un puissant antioxydant. Côté hydratation, même les peaux mixtes à grasses y ont droit car elles ont beau sécréter trop volontiers du sébum, elles peuvent tout de même être déshydratées et se couvrir de ridules. Si les peaux sèches manquent de lipides et ont donc besoin de corps gras, les peaux mixtes à grasses, elles, ont surtout besoin d’eau. Enfin, quelle que soit la saison, on ne déroge pas de l’écran solaire. Même par temps gris, il est indispensable de se protéger des rayons UV afin de se préserver du vieillissement cutané précoce et autres méfaits du soleil. Alors, on mise sur des soins à base d’acide hyaluronique pour former une barrière protectrice à la surface de l’épiderme afin d’y maintenir un bon niveau d’hydratation et aussi de l’aider à se repulper en profondeur.

D’Elemis Sérum Pro-Collagen Future Retore, 210 $ les 30 ml, disponible à Sephora

De Clarins Sérum

Multi-Active Glow, 80 $ les 30 ml, disponible à Sephora

De Tatcha Sérum The Longevity, 106 $ les 30 ml, disponible à Sephora

De Shiseido Crème Suprême Concentrée Vital Perfection, 185 $ les 50 ml, disponible aux comptoirs Shiseido

D’Elemis Crème Hydratante Marine Pro-Collagen, 189 $ les 50 ml, disponible à Sephora

De Jouviance Sérum Correcteur de teint, 79 $ les 30 ml, disponible en pharmacie

De SkinBetter Sérum Correcteur de Teint Even Intensive, 270 $ les 50 ml, disponible sur skinbetterscince.ca

De L’Oréal Paris Sérum correcteur d’âge Revitalift triple Power LZR, 47,99 $ les 30 ml, disponible en pharmacie

De Clé de Peau Crème de Jour Protectrice Renforcée, 240 $ les 50 ml, disponible aux comptoirs Clé de Peau

D’Eucerin Sérum Hyaluron Filler Epicilline, 59,96 $ les 30 ml, disponible sur walmart.ca

D’Estée Lauder Lotion Longévité Éclat Re-Nutriv Ultimate Diamond, 200 $ les 200 ml, disponible aux comptoirs Estée Lauder

De SkinCeuticals Crème Réparatrice Esthétique Advanced RGN-6 Correct, 250 $ les 50 ml, disponible sur skinceuticals.ca

De Biossance Sérum Éclaircissant pour les yeux Squalane + 5% Niacinamide, 59 $ les 15 ml, disponible à Sephora

De Paula’s Choice

C5 Crème Hydratante

Invisible FPS 50, 64 $ les 60 ml, disponible à Sephora

De ROC Hydratant

Quotidien Rides Profondes FPS 30, 34,08 $ les 15 ml, disponible sur amazon.ca

De Clinique Émulsion

Hydratante tellement différente + FPS 50, 48 $ les 75 ml, disponible à Sephora

De SVR Soin yeux lissant illuminateur C Eye Biotic, 55 $ les 15 ml, disponible à Pharmaprix

D’Estée Lauder Soin yeux Advanced Night Repair Eye Lift + Sculp, 118 $, disponible aux comptoirs Estée Lauder

D’Yves Rocher Huile Récupétatrice Éclat de Nuit Glow Energy, 49,50 $, disponible à Pharmaprix

De Clé de Peau Crème de Nuit Intensive Renforcée, 270 $ les 50 ml, disponible aux comptoirs Clé de Peau

De SkinBetter Crème de nuit AlphaRet, 190 $ les 30 ml, disponible sur skinbetterscince.ca

De Drunk Elephant

Sérum éclat cristalin, 77 $ les 30 ml, disponible à Sephora

D’Yves Rocher Crème

Activatrice Éclat Glow

Energie C+, 44 $ les 50 ml, disponible à Pharmaprix

De Clé de Peau Lotion

Essentielle Hydro-Clarifiante, 180$ les 170 ml, disponible aux comptoirs Clé de Peau

De Rhode Brume de Glaçage, 48 $ les 50 ml, disponible sur rhodeskin.com

De That’so Spray

Bronzant Hydratant à effet lumineux Golden Beauty, 54,99 $ les 50 ml, disponible sur thatsoitaly.com

D’Attitude Shampoing et revitalisant 2-en-1 fortifiant Super Leaves, 12,95 $ les 415 ml, disponible sur ca.attitudeliving.com

D’Attitude Gel de Douche Super Leaves, 12,95 $ les 415 ml, disponible sur ca.attitudeliving.com

De Vichy Homme Anti-Transpirant Invisible Resist 36h, 25,95$, disponible en pharmacie

De La Roche Posay

Gel-Crème Hydratant Effaclar A.Z., 62 $ les 40 ml, disponible en pharmacie

De SkinCeuticals

Brume Hydratante

Phyto Corrective

Correct, 90 $ les 50 ml, disponible sur skinceuticals.ca

De First Aid Beauty

Disques Anti-Acné, 53 $ les 60 unités, disponible à Sephora

De Teaology Gommage visage anti-imperfections à l’infusion de Thé Vert AHA, acide salicylique, 35 $ les 100 ml, disponible à Pharmaprix

De Dermalogica

Nettoyant magnetic + afterglow, 74 $ les 150 ml, disponible à dermalogica.ca

De Clarins Doux nettoyant Moussant Purifiant, 46 $ les 125 ml, disponible à Jean Coutu

De Merit Nettoyeur

Great Skin Double Cleanse, 44 $ les 150 ml, disponible à Sephora

D’Ädesē Sérum Hydratant Äscēnd à l’acide hyaluronique, niacinamide et bakuchiol, 128 $ les 30 ml, disponible à Holt Renfrew

L’Oréal Paris Sérum

Rebondissant Hydratant Collagen E, 32,99 $ les 30 ml, disponible en pharmacie

De Paula’s Choice

Sérum Yeux Raffermissant aux Pepitide Pro-Collagen, 55 $, disponible à Sephora

De Fenty Skin Sérum Éclat au Nectar Hydratant Dew N Plump, 52 $, disponible à Sephora

D’Eau Thermale Avène

Aqua Gel-Crème Hydratant Hydrance, 53,50 $ les 50 ml, disponible en pharmacie

De Neutrogena Soin

Hydratant Collagen Bank, 29,99 $ les 59 ml, disponible en pharmacie

De SkinCeuticals

Sérum Multi-Correcteur A.G.E. Interrupter Ultra Serum Correct, 205 $ les 30 ml, disponible sur skinceuticals.ca

De Dermalogica Huile de Modelage inspirée par la neuroscience, 199 $ les 30 ml, disponible sur dermalogica.ca

D’Elizabeth Arden

Sérum Hydratant Repulpant Ceramide Capsules, 125$ les 60 unités, disponible à Pharmaprix

De Drunk Elephant Masque pour les lèvres

Plump-C Tripeptide, 38 $ les 20 g, disponible à Sephora

D’Embryolisse Pâte Secrète 3-en-1, Masque anti-boutons, anti-brillance, nettoyant purifiant, 32 $ les 100 ml, disponible sur embryolisse.ca

D’Eau Thermale d’Avène Soin Apaisant Contour des Yeux, 38 $ les 15 ml, 30 $ les 200 ml, disponible en pharmacie

D’Eau Thermale d’Avène Lotion Hydratante Intense Hydrance, 30 $ les 200 ml, disponible en pharmacie

Essentiels

Se dorloter de la tête aux pieds, ça s’apprend. On s’y met et on choisit scrupuleusement sa crème pour le corps, celle pour les mains et celle pour les ongles, sans oublier le gommage qu’il nous faut. Vous souhaitez afficher un teint hâlé sans passer par la case soleil ? C’est possible ! Il existe en effet des autobronzants ou des huiles bronzantes ultra efficaces. Voici mes coups de cœur. À vos crèmes, partez !

Gabrielle Huile pour le corps fragrance Primer, 155 $ les 150 ml, disponible sur chanel.com

De Philosophy Brume parfumée pour le corps et cheveux Pistachio Paradise, 35 $ les 236 ml, disponible sur amazon.com

De Chanel Coco Mademoiselle fragrance Primer, 152 $ les 100 ml, disponible sur chanel.com

De Hello Déodorant au beurre de karité Bonheur

Matinal 24h, 8,99 $ les 73 g, disponible sur helloproducts.ca

D’Embryolisse Soin réparateur nourrissant Cicalisse

Mains et Ongles, 15 $ les 30 ml, disponible sur embryolisse.ca

De L’Occitane Brume Délicieuse Corps et Cheveux, 40 $ les 100 ml, disponible sur loccitane.ca

D’Yves Rocher Lait Corps

Rafraîchissant Verveine Citronée, 14,95 $ les 390 ml, disponible sur yvesrocher.ca

De Vichy Anti-Transpirant

Invisible Resist 36h, 25,95 $, disponible en pharmacie