Biodermaâs Sensibio H2O celebrates 30 years with Victoria Beckham
Cliniqueâs I Recommend Products
The top picks from the Clinique team
IDC Dermo
This iconic Canadian brand continues to INNOVATE
The Issue
NEW EXTRA-FIRMING [COLLAGEN]3 TECHNOLOGY
Visibly firmer skin in 7 days.
+53% IN COLLAGEN RESERVES***
Publisherâs Note
Look out Spring 2025
A new year is upon us and with that comes so much new and innovative product for our industry. Itâs exciting to see the new launches and out of this world collaborations across the categories coupled with new activations at retail signaling the change of the season and start of something NEW.
So as we wait patiently for the first daffodils and crocus to start to bloom, take some time to read this issue and prepare yourself for a fresh, new start to the season. We have all the new, innovative products launching this spring and the tips to make you look and feel renewed.
A big thanks to Lora Grady and VĂąnia Aguiar, our incredibly talented beauty editors and to Kas, Luca, Michele and Amy for all your support in making Cosmetics Magazine what it is!
HAPPY SPRING!
Frank Turco
Presented by
SPRING
NEW IN STORES
29 Body Language
30 Must Have Makeup
34 Superstar Skincare
38 Haircare Heroes
TRENDS TO TRY
26 Holographic Eyes
27 Skinny Brows Build dimension with light-catching layers that shimmer and shine.
Sleek, sculpted,
ADVISORY TOOLS
65 Ingredients 101
From sports drinks to serums, electrolytes are the latest buzz in moisture-boosting skincare.
Director Membership, Marketing and Digital Services
Amy Sutherland
Director, Finance & Administration
Michele Follows
Manager, Membership & Administration
Michele Davis
Public Policy & Communications
Susan Nieuwhof
Marketing Administrator
Luca Phillips
Cosmetics Alliance Canada, Suite 102, 420 Britannia
Mississauga,
Celebrates the Union of and
Bioderma takes pride in being a brand that reconciles both worlds of science and life. For over 45 years, ECOBIOLOGY NAOS has been Biodermaâs scientific approach to dermatology. Understanding skin like no one else, Bioderma treats the skin as a living ecosystem that needs to be preserved and protected. Biodermaâs dermo cosmetic products restore skinâs balance by relaunching its own natural biological mechanisms for long-lasting efficacy.
By Frank Turco
The Start of the ECOBIOLOGY Journey
NAOS was founded by Jean-Noel Thorel, a pharmacist biologist and at an early start, he wanted to revolutionize the beauty industry. He began as a young director in the pharmaceutical industry but quickly ventured on his own to start his career as a designer and inventory. He quickly built and formed trusted relationships with scientists, dermatologists, pharmacists and pharmaceutical laboratories allowing him to create and sell products combining a biological function within the epidermis and a cosmetic surface function.
Dermatologist Recommended
With over 150,000 dermatologists and healthcare professionals in their network, Bioderma uses this global group to support their vision of ECOBIOLOGY. These medical professionals are part of Biodermaâs research group that helps develop dermatological skincare products that meet the specific needs of each skin type. The Bioderma brand considers the skin as an ECOsystem that acts with the skinâs BIOLOGY to form an ECOBIOLOGY that focuses on healthy, radiant and stronger skin. This has become their unique selling proposition.
H2O: A Revolutionary Ingredient
It was in 1995 that Bioderma first imagined micellar water. With the launch of their innovative 2-in-1 make up remover, Bioderma was able provide an incredible solution to the traditional combinations of cleansing milk and lotion in this category. Sensibio H2O was originally designed for dermatologists to care for their patientsâ sensitive skin but quickly gained popularity and made available in pharmacies allowing other skin professionals and ultimately consumers, the opportunity to use this revolutionary HERO product. Make up artists quickly took note of H2Oâs incredible revolutionary capabilities and began applying it to their clients. They appreciated the productâs high tolerance, simplicity and efficacy. With a single bottle, they could now apply, remove and reapply make up endlessly without damaging their clientâs (models) skin. Over the past 25 years since its creation, a bottle of Sensibio H2O is sold every second around the world. This proprietary biomimetic formula captures and remove 99% of impurities and makeup. It interacts with the skinâs natural biological mechanisms to lastingly soothe while respecting the skinâs microbiome and balance. Today, Sensibio H2O is aimed at the skin concerned, skin conscious, and skin professionals.
Sensibio H2O: Celebrating 30 years with A Collaboration Like No Other
In spring 2025, Biodermaâs HERO product Sensibio H2O will take on a new face as it joins forces with one of the worldâs most famous and iconic women to celebrate itâs 30 years of CARE. Bioderma and NAOS have partnered with the one and only Victoria Beckham to celebrate this incredible product and journey. A newly created bottle will hit the shelves in celebration of the ICONIC collaboration.
WWW.BIODERMA.CA/SENSIBIO-H2O-XVICTORIA-BECKHAM
From her early years as a teen, Victoria was an avid user of Biodermaâs Sensibio H20. She found it to be the best solution for her skin and that has stuck with her. Today, she continues to use the product and will often have to hunt one of her bottles down, in her daughter Harperâs room. Victoria Beckhamâs iconic VB monogram has been introduced on the limited edition 30-year bottle, which is set for distribution in retail and online in early March. The monogram bottle is in limited quantities so you will want to get your hands on one quickly. And her face and videos are the focus of the 30th anniversary campaign. Victoria Beckham not only brings her beautiful skin to this celebration but her well respected and trusted personality â she expresses empowerment and confidence like no other. Back in 1995, Bioderma created the first leave-on formula that cleanses the skin in one single use with the greatest respect of sensitive skin. The cleansing process included the removal of all impurities leaving the skin perfectly cleansed and free from environmental aggressors. But beyond cleansing the skin, this product offers skincare benefits with dermatological advanced formula technology. Sensibio H2O also helps the skin find its natural balance with DAFâą technology that increases the threshold of tolerance of sensitive skin.
A bottle of Sensibio H2O is sold every second around the world.
The Nutrition range, which launched on February 25th combines the brandâs botanical expertise with hair care . This collection offers effective solutions to nourish and enhance dry hair. And on top of that and perhaps best of all -the formulas are silicone-free and sulfate-free!
Spring Refresh
Winter can be brutal on your skin and face so in this issue, I have picked out some of my faves to combat dry, itchy skin as well as the winter effects on your face and hair.
By Frank Turco
Who doesnât love hydration at a fraction of the cost. GRACE & STELLAâS NOURISHING BERRY LIP MASK is stealing the spotlight as the ultimate lip mask dupeâdelivering all the hydration and softness at a fraction of the cost.
Hereâs why this clean, vegan lip mask is going viral:
âą Lips Youâll Love: Infused with plant-powered ingredients like jojoba seed and vitaminrich shea butter for hydration that actually lastsâwithout the sticky feeling.
âą Double Duty Formula: Use it as an overnight lip mask for deep repair or as a daytime gloss for a soft, shiny, berry-flavored finish.
âą Skinimalism at Its Best: Clean, vegan, paraben-free, and sulfate-free, featuring nourishing ingredients like castor oil, cocoa seed butter, and mineral oil for ultimate softness.
âą Fan-Favorite Status: Loved by beauty gurus and influencers for its luxe feel and game-changing hydration.
For only $16 dollars, you can get serum drops that will quench your skinâs thirst and its from the incredible brand E.L.F. Instantly reveal a juicy, radiant complexion that keeps glowing over timeâ itâs like a tall drink of water for your face!
Winter can be so tough on your skin but also impact your hair because your scalp is skin too. Thanks to trusted brand CeraVe and the introduction of their new innovative Haircare line, you can protect your hair like never before.
A tried-and-true brand developed with dermatologists, CeraVe is now bringing its gentle skincare expertise to haircare with the NEW Gentle and Anti-Dandruff shampoo and conditioner ranges. Infused with the brandâs signature ceramides, these products are designed to cleanse and nourish while maintaining your scalpâs natural moisture barrierâbecause scalp is skin too.
Free of sulfates, parabens, and fragrances, CeraVeâs haircare line is suitable for all hair types, including curly and colortreated strands.
Made with your scalp barrier in mind the Gentle Hydrating Shampoo is suitable for all hair types and formulated with niacinamide, hyaluronic acid, and three skin-identical ceramides. This daily shampoo gently cleanses to remove buildup and impurities without disrupting the scalp barrier. Replenish your strands with the Gentle Hydrating Conditioner. A combination of both leaves the hair feeling soft, nourished, and healthy.
Combat dry, flaky scalps without compromising hydration. The Anti-Dandruff range provides gentle relief, leaving your hair soft, hydrated, and healthy-looking. For those on the go, the Anti-Dandruff 2-in-1 formula makes tackling dandruff easier than ever.
TOUCHLAND
has touched down in Canada
NEW and available on amazon.ca or local drugstores.
Touchland offers an incredible skincare solution that sanitizes and kills germs while keeping your hands hydrated and it is coming to Canada.
Touchland is excited to announce its official expansion into the Canadian market, entering all Sephora Canada locations, with presence in the retailerâs Minis and More bins in January, followed by dedicated endcaps in February. Canadians can now experience Touchlandâs sensorial essentials, designed to bring delight and elevate everyday moments of self-care.
Touchlandâs blend of iconic design, skincare-focused formulas, and uplifting scents, empowers users to take care on the go and transforms self-care into a joyful experienceânever confined to spaces, routines, or schedules.
âTouchland has earned a spot in many peopleâs bags, and we know how highly requested it was by our Canadian clients,â says Jane Nugent, SVP of Merchandising, Sephora Canada. âAs a new addition to our skincare assortment, this product lineup offers a one-of-a-kind sanitizer that kills germs while keeping hands hydrated. We are thrilled to make this modern, much-loved brand available to our Canadian customers.â
The launch will include Touchlandâs award-winning Power Mist scents, which include Wild Watermelon and Berry Bliss, as well Gentle Mist âthe worldâs first ultra-soothing hand sanitizerâ which comes in a Lily of the Valley scent.
GOOD GIRL AND VERY GOOD GIRL ELIXIR THE NEW FEMININE FRAGRANCE
February 22 - March 21, 2025
Our spring issue is all about new and innovative brands and products and this year, Shoppers Drug Mart is celebrating so much that is new through their ALL ABOUT NEW event. Started on Feb 22 and running though to March 21st. There are over 100 new and innovative products available in store and online. And of course, PC Optimum points are included with this event.
Mark your calendar for The All About New Event at Shoppers Drug Mart Âź!
New Products in 2025:
âą AquaphorÂź Healing Balm Stick 18g
âą Bubble Slam Dunk Hydrating Cream Moisturizer 50mL
From February 22 to March 21, 2025, shop over 100 NEW products at The All About New Event in-store and online, and get PC Optimumâą points too! Discover the latest products from skin care to personal care, and discover brands like Bubble, Cocokind and more. We invite you to click on the newest featured products below to find more information for each one. Please reply to this email and let us know if you are interested in high-res images or if there is a product you would like to try.
âą Marc Anthony True ProfessionalÂź Grow Longâą Anti-Frizz Shield Ultimate Blowout 198mL
âą cocokind electrolyte water cream 50mL
âą Crest 3D White Brilliance Stain Prevention Mouthwash 473 mL
âą Every Man JackÂź 2in1 Sandalwood Shampoo and
âą Conditioner 473mL
âą Dove Men+Care Whole Body Deo Spray Shea Butter & Cedar 113g
Weâre so excited for this yearâs Beautyâs Best Awards in Toronto on Thursday, October 23rd. Please find the nomination forms for this yearsâ awards below. The deadline to submit is May 30, 2025.
NOMINATION FORMS & INSTRUCTIONS
To become a 2025 Beautyâs Best Sponsor, please email Frank Turco at fturco@cosmeticsalliance.ca
Thank you to our generous sponsors for making this event possible.
The headline is cause for celebration as 2024 was a record breaking year for the prestige beauty industry in Canada
Total Prestige Beauty sales reached $4.6 Billion in 2024, growing +6% based on dollar sales and +2% based on units sold, compared to 2023.
This is the first time sales volumes reached $4.6B in the past five years in Canada.
As anticipated, Beauty dollar sales and demand has softened to single-digt growth after unprecedented growth in prior years. However, all categories continue to post growth. Fastest growing categories are Fragrance and Hair, which continue to gain importance in Canada.
Average price continued to grow, by +4%, in 2024 vs. the prior year â but pricing varies by category. Skincare continues to be challenged by lower priced, mid-range and mass brands.
Units % Change (Jan â24-Dec â24)
Average Selling Price % Change (Jan â24-Sept â24) TOTAL BEAUTY SKINCARE MAKEUP FRAGRANCES HAIR
Fastest growing segments in SKINCARE based on incremental gains Sets & Kits + 3% I Facial Suncare +9% I Body Cleansers + 26% Deodorant +46%
Fastest growing segments in MAKEUP based on incremental gains Lip Balms & Oils +43% I Setting Sprays & Powders +22% Makeup Sets +14% I Blush +16%
Fastest growing segments in FRAGRANCE based on incremental gains Fragrance EDP +14% I Fragrance Perfume +37% Fragrance Body Sprays +43% I Sets with Juices Only +12%
Fastest growing segments in HAIR based on incremental gains Daily Rinse Shampoo +20% I Styling Cream & Lotions +56% I Daily Rinse Conditioner +19% I Hair Sets + 21%
What New Year Resolution are you planning to make for 2025?
Eat healthier 27%
Improve my self care ritual 54%
End a bad habit 19%
What Beauty category do you think will be most desired in 2025?
Skincare 81%
Fragrance 11%
Makeup 8%
Do you think serums will continue to trend in 2025?
Yes I do - consumers love them 73%
No - I think consumers think they are a hype 0%
No, something else will take over. There is so much new innovation these days 27%
What concerns do you have for the new year?
Tariffs will have a huge impact on prices 11%
Consumers will pull back on beauty spend 19%
Theft will continue to be a big issue for stores 70%
What are you feeling most optimistic about for the new year?
Self care and well being will be top of mind for consumers 77%
AI will become normal and accepted 0%
New innovations will help drive sales 23%
Have a product idea or request? Submit it to me at
PROUDLY CANADIAN
Join the 40 000+ Canadian women who have seen visible results in 28 days.
Experience the power of advanced science with IDC Dermo, a Canadian brand founded by a doctor, formulating high-performance, award-winning, skincare products to achieve healthy-looking skin at every stage of your skin journey. With over 25 years of expertise on skin aging, our innovative formulas combine our canadian patented anti-aging protocol with high concentration of dermatological ingredients and unique sensoriality. TRANSFORMATIVE RESULTS, ZERO COMPROMISE. Available on idcdermo.com
25 years of LIFE SCIENCES EXPERIENCE
5 years FORMULATING a PATENTED PROTOCOL
By Frank Turco
Founded by two CANADIAN innovators with a passion for skin health, IDC Dermo was born from a commitment to push skincare science further. From the start, the founders pledged to develop high-performance solutions grounded in dermatological researchâ formulas designed to enhance skin vitality, boost confidence, and promote overall well-being. And it was this pledge and strong commitment that has made IDC Dermo a top recognized brand for achieving skincare results today.
âOur25-yearjourneyinscientificresearch,dermatology andproductdevelopmenthasbeendrivenbya commitmenttointegrityandexcellence.Ourzero -compromisephilosophymeanswewillneverdiminish thepotencyofactiveingredients,andbycollaboration withtopdermatologists,scientists,andchemistswe deliverpremiumproductsthatembodythisprinciple. WithIDCDermo,consumerscanexpectmorefromtheir skincare.â Derek Pickford, Vice President of Sales and Marketing at IDC Dermo.
The IDC Promise
The IDC brand DNA is focused on 3 areas that ensure the best possible ingredients, products, and benefits to consumers. Skin expertise is at the root of what IDC stands for. IDC truly exists to support consumers achieve skin beauty and confidence in their skin. Efficacious Formulas are a critical base to all the products within the brand. IDCâs formulas are dermatologically tested and hypoallergic for safety and efficacy to ensure products are gentle, enhance the skinâs appearance while caring for the skin barrier. Continuous innovation is delivered through their proprietary innovation LAB. This LAB ensures that IDC continues to improve formulas with new actives and studies that bring better products to consumers. And it is this IDC Innovation Lab that has allowed IDC to introduce a patented skin transformation protocol that is focused on meticulous ingredient selections for healthier, visibly younger-looking skin. This protocol is known as ReGen16 and after 5 years of development, it is actively used in IDC products to ensure the best possible results for the skin.
ReGen16 Protocol â Delivering Transformative Results for Consumers
IDC Dermo has developed a formulation to design efficacious skincare products. This use of this protocol addresses the 16 known mechanisms of aging at a cellular level. It can effectively reprogram the skin to act younger. From REVITALIZING to RENEWING, ReGen16 Protocol can change the way your skin behaves to make you look and feel younger. Itâs a GAME CHANGER in the industry and
And it doesnât stop there!
On top of the incredible ReGen16 protocol, IDC Dermo has mastered pre-menopausal and menopausal skincare needs. As a brand that is known for products to help deal with every life stage and skin need, IDC Dermo has incredible clinical-grade products that help the skin survive the life stage and in particular menopause which can have a severe impact on oneâs skin.
Best in Class Products
The IDC brandâs products have been recognized in the industry as Best in Class having won several accolades and Canadian awards. From moisturizers to hydration, the IDC product range is simply outstanding. The core program includes ULTIME, which provides nourishing restorative care for mature, menopausal skin. The impact of menopause on the skin can be severe as it causes the skin to become drier, thinner, more prone to wrinkles and saggy due to a significant decline in collagen production leading to loss of skin elasticity and firmness. EXPRESS is another core product range for consumers with a busy lifestyle. This product range offers all-in-one anti-aging formulas, supercharged for Face, Eyes and Neck, effectively replacing day and night regiments. And BOOST offers highly concentrated formulas on key active ingredients recommended by dermatologists to boost your results. Above having an innovative and results driven product assortment for women, IDC has not forgotten about the men. IDC offers products for men focusing on line-reducing firming care. The product uses the patented skin protocol ReGen16 to address signs of aging like wrinkles, lines, and loss of firmness in their skin. The product is MenG2 â an allin-one anti-wrinkle and firming cream.
NEW FOR SPRING â Anti-aging meets SPF.
IDC Dermoâs LAB continually develops exclusive products that revolutionize the industry. Launching this month, IDC has developed 2 new anti-aging sunscreen fluids with SPF 50+. SOLIS is the latest development, endorsed with the official Certified Canadian Dermatologist logo, that contains formulas that guarantee the highest level of sun protection with PA++++. UVA and UVB coverage thanks to advanced solar technology that uses 100% mineral filters. These formulas include dermatologically active ingredients with anti-aging and anti-blemish benefits. They include smoothing wrinkles, reducing pigmentation spots while promoting a more even complexion. Available in natural and tinted versions.
Made in CANADA
Never has the statement âmade in Canadaâ been more important than at this time and IDC Dermo is proudly Canadian â born in Quebec. Their innovation LAB is also in Canada ensuring that they are always at the leading edge of the industry with ingredients and product development for all Canadians. âWeâve had a fair number of clients from Quebec over the years asking for the Solis+ SPF 50 mineral powder sunscreen. Several have told us they like using it on their scalps, as the powder formula makes it easy to apply.â â Jessica, Shoppers Drug Mart
âI have a great appreciation for the IDC brand because it is attentive to the demands of its customers. Their ingredients, of great effectiveness, are always at the cutting edge of technology to meet the specific needs of consumers looking for convincing results. IDC stands out for the generosity of its promotional offers and its loyalty program for its customers. â
âą THE LEADING B2B BEAUTY EVENT IN THE AMERICAS, DEDICATED TO ALL SECTORS OF THE INDUSTRY
âą LAS VEGAS MANDALAY BAY CONVENTION CENTER
âą JULY 15 â 17, 2025
âą COSMOPROFNORTHAMERICA.COM
âą REGISTER NOW AND SAVE 25% WITH CODE CALV25
THE ONLY B2B BEAUTY EVENT FOR THE ENTIRE SUPPLY CHAIN IN THE AMERICAS: INGREDIENTS & RAW MATERIALS, PRIVATE LABEL & CONTRACT MANUFACTURING, MACHINERY, PACKAGING
Organizer â USA Beauty LLC
A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok, Miami
GLO$$ by Good Gloss
The trend to having glossy lips is nothing new to the makeup industry. Lip oils, glosses and variations of lipsticks have drawn a lot of attention to the lips. But not all glosses are treated equally.
GLO$$ by Good Gloss recently entered the makeup scene with an innovative take on gloss. Before you even get into the incredible product, the packaging stands out. It is simple and luxurious and in an adorable pink colour story.
Glo$$ by Good Gloss is a sheer gloss line designed to enhance your natural beauty without compromising on comfort or price. Now who doesnât want that?
This Canadian beauty brand was brought to life by Disa and is proudly a black owned company.
Disa is a lip gloss lover herself and knows what it means and takes to have just the right gloss for your lips. Disa aspired to be part of the culture and took a
The GLO$$ collection features a range of 7 tinted shades that boast a sweet strawberry scent to elevate your lip gloss experience. The 7 tinted shades work for everyone. The finishes range from soft glam to full glam, so it is ideal for those who are just starting their make up journey, or for those who have been using it for years. There is a tint for every lip aficionado with more tints to come.
A Little About Disa
As a first-gen Canadian with Caribbean roots, Disa feels it is her duty to thriveâfor herself and her people. Throughout her journey, her mom has been her biggest cheerleader, and Disa hopes that this journey into
leading position to create a gloss like no other. âAs a lip gloss lover, Iâve committed myself to a formula that is not only beautiful but also clean and appropriately priced. And it is absolutely something that I would wearâ says Disa.
The secret to this wonderful product lies in the ingredients and manufacturing process. The brandâs formula is lightweight, non-sticky, and hydrating. It features nourishing ingredients like coconut oil, jojoba oil, and shea butter. These ingredients work to keep lips soft and protected throughout the day. Beyond that, Glo$$ is also cruelty-free, vegan, and made without parabens making it a choice for conscious beauty consumers.
Glo$$ honors her sacrifices. âIâm just a girl who loves lip glossâso why not turn that passion into purpose?â quite simply and honorably.
Disa believes that her gloss is more than just about beautyâitâs a celebration of community.
âGoodGlossisproudtosupportfashion,fun,and culture,becauseaccordingtoDisa,whenweshine,we all shine.â
You can get your hands on some Glo$$ by visiting our website: https://goodgloss.net/ Also follow @goodglossofficial on Instagram and TikTok to stay updated on Glo$$ and all that is to come.
Trend No. 1
Holo Glam
Popularized by the Y2K aesthetic and Pinterestâs 2025 âaura makeupâ trend, holographic eye makeup has been spotted everywhere lately, including on celebs like Sabrina Carpenter, Precious Lee and countless influencers. The look is very spring-friendly, says celebrity makeup artist Nate Palacios. âWe are beginning to pull inspiration from natural elements around us and that includes nods to the aquatic world.âTo get this look, start with an eyeshadow primer. For minimal makeup wearers, Palacios suggests trying an icy metallic blue in the inner corner of the eye. Those who are more adventurous can sweep the same metallic colour along the lower lash line for a dreamy look. âA glowy blush around the perimeter of the face and swept onto the eyelid (rather than the apples of the cheeks) gives an ethereal mermaidlike cheek,â she adds. To amplify the colour and finish, use a brush to pick up the metallic product first and then spritz a bit of setting spray on it.
Clockwise from top left: Makeup artist Carolina Gonzalez created this angelic look for Sabrina Carpenter; makeup artist Nate Palacios created this siren-inspired look on model Jazmine Carter; makeup artist Pauly Blanch created this ethereal look for Precious Lee; makeup artist Nikki Wolff created this stunning look on model Ajayi Temitope.
@nikki_makeup @paulyblanch @beautybynate
Trend No. 2
Arch Revival
Endorsed by trendsetters like Gabbriette and Chappell Roan, super thin brows are trending again. âMakeup feels more playful right now,â says celebrity makeup artist Tami El Sombati. âIn 2025, skinny brows are almost a little rebellious after so many years of fuller brows being at the forefront.â The look may seem like it requires a dramatic transformation, but it can be achieved without getting out the tweezers. For less commitment, try shaving your brows. âA single blade facial razor can be a great tool to shape and keep your brows thin, and itâs non-committal,â El Sombati says, adding that plucking can be forever. To achieve thin brows on set, she often glues down natural brows and then conceals them before sketching a skinny brow on top. Depending on your brow shape, she says, you can also try saturating your brow hairs using a firm hold gel, and then pinching your brow hairs together to create a skinnier shape.
BEST FOR: Giving âoff-duty modelâ vibes at the coffee shop.
@1800andrewdahling
Clockwise from top left: Chappell Roan wore skinny brows for her Grammys look, created by makeup artist Andrew Dahling; influencer Gabriette is known for her thin arches; makeup artist Tami El Sombati created this look on model Zizi Donohoe; makeup artist Jo Baker created this 90s-inspired look for Juno Temple.
BENEFIT COSMETICS Precisely, My Brow Detailer, $34, at Sephora, Shopperâs Drug Mart, and TSC.ca.
ILIA In Full Micro-Tip Brow Pencil, $33, at IliaBeauty. com and Sephora.
MAYBELLINE
Super Lock Brow Glue, $14.99, at Shoppers Drug Mart, Walmart, Amazon, and PJC
@tamielsombati
@missjobaker
@gabbriette
New In Stores
Beauty, Trends and Features Editor Lora Grady shares the hottest beauty launches for spring.
Get ready to glow all season long with the latest in body care, featuring luxurious textures, nourishing ingredients, and irresistible scents. In
MAKEUP | SKINCARE | HAIRCARE
need of some exfoliation after the dry winter months? Take on keratosis pilaris (a.k.a. strawberry skin) with a multitasking formula that gently resurfaces while delivering a fresh, peachy fragrance. Or try a pro-retinol-infused body butter that softens while improving firmness and elasticity with ingredients like argan oil, avocado oil and shea butter. If youâre looking to tone and refine, try a targeted serum that firms
and tightens, giving extra care to areas that need it most. Any time you need a mega hit of hydration, wrap yourself in longlasting hydration with a TikTok viral lotion thatâs infused with seven rich butters and oils to leave skin smooth, supple, and smelling like a vanilla cupcake. Get an instant mood boost with a pudding-like body cream that melts into skin fast, restoring bounce and radiance with a peachfloral fragrance.
EOS Shea Better
24H Moisture Body Lotion in Vanilla Cashmere, $19.99, at Amazon.ca and Shoppers Drug Mart.
FIRST AID BEAUTY KP Smoothing + Brightening Body Lotion Fresh Peach, $48.50, at Sephora.
DOVE Targeted Body Serum, $24.99, at Shoppers Drug Mart, Loblaws, Walmart Canada, Amazon.ca and Pharmaprix.
JOSIE MARAN Pink Algae Pro-Retinol Body Butter, $62, at Sephora.
RARE BEAUTY Find Comfort Bouncy Body Cream in Awaken Confidence, $36, at Sephora.
Refresh your routine with hydrating coverage, radiant blushes and ultra shiny lip glossesâeverything you need to bloom beautifully this spring!
1. Eye-Catching Colour
Go for glam with this palette that features five blendable finishes, from silky mattes to dazzling chrome finishes. Available in six colour stories, the limited-edition palettes are designed to flatter every eye colour and are easy to layer for countless multidimensional looks.
CHARLOTTE TILBURY Palette of Beautifying Eye Trends in Pink Love, $81, at CharlotteTilbury.com and Sephora.
2. Sculpt & Define
Contour like a pro with a silky, streak-free finish that melts into skin for a naturallooking sculpted look. This liquid formula blends seamlessly to create the look of real shadows. Available in seven shades, it lasts all day and can be worn under or over makeup.
RARE BEAUTY Soft Pinch Liquid Contour in Sublime, $38, at Sephora.
3. Shadow Play
This eyeshadow glides on and easily blends to leave a silk-matte finish. Infused with nourishing shea butter and vitamin E, the weightless formula wonât fade or crease. Wear it on its own or layer and blend the colours for a fun look that lasts all day.
STILA Liqua Play Shadow in Peekablue, $33, at Shoppers Drug Mart, London Drugs and Amazon.ca.
4. Juicy Fruit
Go for a fun pop of colour with this watermelon-scented lip and cheek balm. The pH-reactive formula adapts to your skin, so it creates a custom rosy glow with a lightweight, dewy finish. Plus, the adorable
packaging makes it a must-have for on-thego touch-ups.
ESSENCE Juicy Melon Tinted Lip & Cheek Balm, $4.99, at Shoppers Drug Mart.
5. Stick to Perfection
This foundation delivers sheer-to-medium coverage with a hydrating formula packed with ceramides and antioxidants. Lightweight and silky, it blends effortlessly for a natural, skin-like finish and works well on its own or layered over primer.
PIXI BEAUTY On-the-Glow Base Foundation Moisture Stick in Vanilla, $34, at PixiBeauty.com and Shoppers Drug Mart.
6. Royal Flush
This lightweight cheek serum (which had over 35,000 waitlist signups) is formulated with three percent niacinamide and delivers a sheer, dewy wash of color while brightening and evening skin tone. It also works to reduce the look of hyperpigmentation over time and is available in two shades that are perfect for spring.
GLOW RECIPE Watermelon Glow Niacinamide Dewy Flush in Berry Flush, $34, at Sephora.
7. Glitter Kiss
Shimmer and shine with the first massmarket lip gloss infused with plant-based glitter. This high-impact gloss delivers a 39% hydration boost with light-reflecting pearls for dazzling multidimensional sparkle. Itâs available in 10 glimmering shades.
REVLON Super Lustrous Glimmer Gloss in Diamond Drama, $13.99, at mass market retailers nationwide.
8. Shine On
This unique and innovative formula delivers hydration and high-shine colour. Infused with coconut water, magnesium and vitamin B12, it delivers a refreshing burst of moisture with a buildable sheer-to-bold tint. The water-breaking technology ensures a weightless, wet-shine finish that leaves behind a flattering lip stain over time.
NYX PROFESSIONAL MAKEUP Lip IV
Hydrating Gloss Serum in Bubblegum Burst, $17, at NyxCosmetics.ca and Shoppers Drug Mart.
9. Radiant Blush
This water-based liquid blush blends effortlessly, offering featherlight yet ultrapigmented color with a luminous glow. Infused with skin-conditioning ingredients, it layers beautifully for a fresh, dewy finish.
M·A·C Strobe Beam Dewy Liquid Blush in Ice Gleam, $43, at MacCosmetics.ca and M·A·C stores.
10. Glow Goals
Get a lit-from-within look with this lightweight, water-based formula that combines the radiance of an illuminator with the coverage of a foundation. Infused with an 82% hydrating serum base and light-diffusing pearls, it delivers buildable coverage and a hit of moisture for a luminous, soft-focus finish.
LâORĂAL PARIS Lumi Le Glow Tint in Medium Neutral 210, $23.99, at major retailers across Canada, including Amazon, Shoppers Drug Mart, Jean Coutu, Rexall, London Drugs, and Walmart.
11. Gloss Bomb 2.0
Lip gloss meets lipstick in this ultrahydrating, high-shine formula. Made with
squalane, vitamin E, and shea butter, it locks in moisture for up to eight hours while delivering shimmering, buildable pigment. Itâs available in six shades, including fanfavourite Fu$$y.
FENTY BEAUTY Gloss Bomb Stix HighShimmer Gloss Stick in Fu$$y, $34, at FentyBeauty.com and Sephora.
12. Velvet Finish
Available in 10 shades, this transfer-proof formula is super buildable, which means you can go for a soft blurred lip or a bold matte pout. Smudge-proof, waterproof, and lightweight, it stays put for up to 12 hours. (Hot tip: It also works great as a blush.)
MAYBELLINE NEW YORK SuperStay Teddy Tint in Baby Tee, $19.99, at Shoppers Drug Mart and Walmart.
13. Hydrate & Define
A smooth, soft gel formula that glides on effortlessly, providing buildable color with a satin finish. This liner offers natural definition and a sheer hue while staying put all day. Hydrating ingredients like pomegranate and jojoba oil help maintain plump, healthy lips.
MERIT Signature Lip Sheer Lip Liner in Bespoke, $33, at MeritBeauty.com.
14. Blush & Bloom
Infused with jojoba oil, raspberry extract, and pomegranate, this creamy blush hydrates while delivering a fresh flush of colour. The water-resistant, non-greasy formula blends easily, wonât clog pores and stays put all day. Swipe it on lips and cheeks for a monochromatic moment.
COVERGIRL TruBlend Skin Enhancer Blush Balm in Sweet Violet, $11.79, at Shoppers Drug Mart, Walmart, Amazon.ca and PJC.
Keep your skin glowing and hydrated with these must-haves, from gentle exfoliants and cleansers to barrier-boosting moisturizers and more.
1. Bee-Powered Radiance
Harnessing 15 years of research along with the power of three honeys produced by black bees and French royal jelly, this serum improves skin hydration, firmness, and radiance. The formula penetrates deeply, targeting the heart of the epidermis for a plumped, youthful glow.
GUERLAIN Abeille Royale Youth Watery
Serum, $205 for 50ml, at Guerlain.com and Shoppers Drug Mart.
2. Sensitive Skin SPF
With a milky texture that melts into skin and leaves an invisible finish, this broadspectrum sunscreen can be used from head to toe. The formula was specifically developed for sensitive and allergy-prone skin. Plus, itâs water-resistant for up to 80 minutes.
AVĂNE Face & Body SPF 50 Lotion, $39 for 150ml, at Avene.ca and local drugstores on March 10.
3. Tween-Friendly Skincare
Designed to meet the needs of Gen Alpha and Gen Z (but effective for all ages), this cleanser effortlessly removes long-wear makeup without stripping the skin of its natural oils. The airy foam transforms into a silky lather that hydrates and protects the skin barrier.
INDEED LABS Gentle AF Foam Cleanser, $14.99, at IndeedLabs.com and Shoppers Drug Mart.
4. Cool & Calm
Instantly refresh your skin with this cooling skincare stick that reduces the look of puffiness and redness on contact. With niacinamide, aloe, caffeine, and sea moss extract, it soothes irritation, hydrates, and
protects against blue light damage. Toss it in your bag for a mid-day skin reset (no fridge required!).
MILK MAKEUP Cooling Water Jelly Ice
Soothing + Refreshing Skincare Stick, $40, at Sephora.
5. Luxe Lip Rescue
Inspired by dermatologist and founder Dr. Shereene Idrissâ viral âlip bastingâ hack for chapped lips, this buttery formula deeply hydrates while strengthening the lip barrier. Itâs made with a blend of ceramides, squalane, and shea butter, and can be used as an overnight lip mask or an on-the-go balm.
DR. IDRISS Barrier Baste Lip Baste, $34, at Sephora.
6. Deep Clean
This beloved three-in-one formula is now available in a new scent with notes of fresh green fig, raspberry, and bergamot. The balm melts into an oil, working to dissolve makeup and impurities, then transforms into a hydrating milk. Enriched with nourishing botanical waxes and oils, it leaves skin glowing, supple, and deeply cleansed.
ELEMIS The Pro-Collagen Green Fig Cleansing Balm, $93, at Sephora.
7. Stress-Proof Your Skin
This moisturizer is packed with vitamins (including pro-vitamin B5 and niacinamide), antioxidants and peptides. The powerhouse formula combats signs of fatigue, minimizes the look of fine lines and soothes irritation while hydrating and restoring moisture balance.
DERMALOGICA Multivitamin Power
Recovery Cream, $139 for 50ml, at authorized Dermalogica spas, salons, and skin centers.
14.
8. Cult Favourite
Backed by Japanese biotechnology, this serum strengthens the skinâs moisture barrier and reduces visible signs of aging. Featuring the new patented Fermented Camellia Extract, it delivers over 14 essential amino acids to activate natural skin regeneration, leaving your complexion firmer, smoother and more radiant.
SHISEIDO Ultimune Power Infusing Serum
4.0, $195 for 75 ml, at Shoppers Drug Mart.
9. Barrier Boost
Inspired by dermatological procedures and healing balms used to enhance results, this silky treatment uses vegan growth factor peptides and biomimetic exosomes to support skin recovery and renewal. Ectoin, arnica, and allantoin work to soothe and replenish dry skin and strengthen the skin barrier.
SKINFIX Exo + Ectoin Intensive Repair
Baume, $93, at Sephora.
10. Hydration Hero
This TikTok-viral brand has arrived in Canada, bringing along this moisturizer that delivers deep hydration with aloe leaf juice, vitamin E, and avocado oil. Ideal for normal to dry skin, the fragrance-free formula nourishes and calms while helping to protect against blue light damage.
BUBBLE Slam Dunk Hydrating Cream
Moisturizer, $22.99, at Shoppers Drug Mart.
11. Collagen Booster
This innovative serum is designed to enhance and bond all types of collagen, addressing 16 signs of aging. With Matrixyl Peptide, Rhamnose, and Maitake extract, the formula visibly firms, plumps, and improves skin texture, while boosting pro-collagen
efficacy for next-level anti-aging correction.
VICHY LiftActiv Collagen Specialist 16, $69.95, at Amazon.ca and local drugstores on March 19.
12. Brighten & Restore
This high-performance serum from a Canadian indie beauty brand combines a potent 15 percent dose of stable vitamin C with advanced biotechnology to help fade the look of hyperpigmentation, even skin tone, and boost radiance. Designed to target age spots, melasma, and fine lines, it offers a brightening effect with each application.
MIMAR Ultra Vit C Concentrate, $68, at MimarSkin.com.
13. Hydration Powerhouse
This innovative volumizing serum visibly hydrates, plumps, and reduces wrinkles by up to 24 percent. With five active ingredients â including three forms of hyaluronic acid and Proxylane â it restores volume and elasticity over time for a more youthful appearance.
SKINCEUTICALS HA Intensifier
Multi-Glycan Serum, $160 for 30 ml, at SkinCeuticals.ca and partner clinics.
14. Rejuvenation & Renewal
Formulated with 47 meticulously-selected powerhouse ingredients designed to rejuvenate, restore, and protect skin, this cream works to address seven essential skin functions: Intense hydration, skin barrier support, antioxidant defense, boosted collagen & elastin, hyperpigmentation reduction, improved texture, and inflammation reduction.
VIVIER CrĂšme 47 Luxe Concentrate, $395, at VivierSkin.ca and select dermatology clinics.
Give your hair the love it deserves with this seasonâs top innovations, from bond-building treatments to high-tech scalp solutions and frizz-taming wonders.
1. Multitasking Hair Oil
Strengthen and smooth your locks with a three-in-one lightweight hair oil. Infused with sea buckthorn and non-cyclic silicones, it boosts shine, reduces frizz, and protects against heat up to 450°F. It delivers soft, manageable strands with a glossy finish and works for all hair types.
AMIKA Superfruit Star Lightweight Hair
Styling Oil, $44, at Sephora.
2. Hydrating Scalp Care
Part of CeraVeâs first haircare collection, this sulfate-free 2-in-1 formula fights dandruff while keeping hair moisturized. Formulated with one percent pyrithione zinc, ceramides, niacinamide, and hyaluronic acid, it gently cleanses and soothes itchy scalps. Developed with dermatologists, itâs suitable for all hair types, including curly and colourtreated hair.
CERAVE Anti-Dandruff Hydrating 2-in1 Shampoo and Conditioner, $13.99, at Amazon.ca and local drugstores.
3. On-the-Go Dry Shampoo
Refresh your roots between washes with a finely milled, aerosol-free dry shampoo that features a compact puff applicator for messfree touch-ups on the go. Biotin, starch, and copper peptides work to absorb excess oil and add volume, and the two shades (translucent and tinted) blend seamlessly with all hair colours.
BRIOGEO Style & Treat Dry Shampoo Puff in Translucent, $38, at Sephora.
4. High-Performance Hair Colour
Inspired by skincare ingredients, Clairolâs most innovative launch to date is an ammonia-free formula that works to strengthen and revitalize hair. Infused with alpha hydroxy acid (AHA), it nourishes strands from within to deliver vibrant, healthy
colour. Available in 12 shades, itâs vegan and PPD/PTD-free.
CLAIROL ColorStrong Hair Colour in Red Desert, $22.99, at Amazon.ca and leading retailers across Canada.
5. Gloss & Repair Mask
Made with Mirsalehi honey, ceramides, panthenol and hyaluronic acid, this restorative mask repairs damaged hair while boosting shine and locking in moisture. Its rich yet weightless texture delivers smoother, glossier hair that feels stronger and intensely hydrated. Plus, itâs scented with Gisouâs iconic Wildflower Honey fragrance.
GISOU Honey Gloss Ceramide Therapy Hair Mask, $57, at Sephora.
6. Fuller, Thicker Strands
This new collection was created to increase fullness and reduce shedding by breakage while weightlessly nourishing. Infused with Capixyl, Redensyl, and pea sprout extract, it strengthens hair at the root while biotin and niacinamide help restore elasticity. Plus, peppermint oil means it offers a cooling sensation when applied.
ORIBE Serene Scalp Densifying Shampoo, $65; Conditioner, $69, at Oribe.com, Oribe salons, and Oribe retailers.
7. Hydration in a Spritz
Treat dry, thirsty hair to this leave-in conditioner. Formulated with multi-molecular weight hyaluronic acid and Fenty Hairâs proprietary Replenicore-5, it works to repair split ends, reduce breakage. It also instantly detangles, smooths frizz, adds shine, and delivers humidity protection with a refreshing floral scent.
FENTY HAIR The Water Boi Reparative Leave-In Conditioner Spray, $45, at FentyHair.com and Sephora.
8. Frizz-Free Perfection
Get up to 12 hours of frizz control and shine with this innovative wand. Infused with plant keratin, argan oil, and a serum complex, it smooths flyaways, resists humidity, and provides a flexible hold to help you create the perfect ponytail or bun.
GARNIER FRUCTIS Sleek & Shine Frizz Tamer, $12.99, at Walmart.ca and Amazon.ca.
9. Silky Blowout Protection
This heat-activated cream smooths and strengthens hair while protecting against heat damage up to 446°F. Infused with biomimetic silk and shea oil, it delivers 72 hours of flexible hold, humidity protection, and weightless shine while preserving your locksâ natural movement.
KERASILK Smoothing Blow Dry Cream, $42, at select KAO salons, Chatters, and Mat & Max.
10. Pre-Shampoo Nourishment
Part of Nuxeâs debut haircare collection, this pre-shampoo treatment is infused with fermented pink Camellia oil, castor oil, and jojoba oil, to nourish and strengthen without weighing hair down. Apply it to dry hair before washing and leave it on for 10 to 30 minutes for intense hydration and repair.
NUXE Hair Prodigieux Pre-Shampoo Mask, $45, at Nuxe.ca and pharmacies.
11. Bond-Building Shine
Finish your styling routine with a nourishing bonding oil that seals in moisture, strengthens strands, and enhances shine. This lightweight formula protects strands
from styling damage and smooths for a sleek, polished look. Apply it to damp or dry hair.
SHEA MOISTURE Bond Repair Bonding Oil, $14.99, at Walmart, Shoppers Drug Mart, London Drugs, PJC, and Amazon.ca.
12. Scalp Barrier Booster
This daily scalp serum promotes soft, shiny hair while reinforcing the scalp barrier and balancing the microbiome. The fast-absorbing formula, which contains fatty acids, ceramides and Olaplexâs Bond Building Technology, hydrates, soothes and protects against damaging free radicals.
OLAPLEX No.0.5 Scalp Longevity Treatment, $60, at Sephora and Olaplex.com.
13. Plump & Hydrate
Using moisture-regulating prickly pear extract, this five-minute mask delivers intense hydration for soft, bouncy locks. Its high-tech formula includes liquid crystals that lock in moisture while improving elasticity and shine.
KLORANE Prickly Pear Plumping Mask, $32.50, at Shoppers Drug Mart.
14. One-Minute Hair Repair
This deeply restorative treatment works in just one minute to repair and strengthen damaged hair. Formulated with bio-protein care and amino serum that works at a molecular level to strengthen hair fibres, it stops 98% of visible damage while boosting shine and softness.
DOVE Intensive Repair 10-in-1 Serum Mask, $12.49, at major retailers including Shoppers Drug Mart, Walmart, Amazon.ca, and Jean Coutu.
CLINIQUE âI Recommendâ Team Picks
In 2024, the Beautyâs Best Awards handed the prestigious âI Recommendâ Product of the Year to the Clinique brand for their Almost Lipstick product. This product was selected and voted on by the thousands of beauty advisors across the various retail channels in Canada. As part of this tremendous honour and win, we asked Clinique executives and team members for their âI Recommendâ product picks.
Moisture Surge is part of my daily routine, I donât go a morning without using it! Having lived in Canada for a few years now and with limited time before I start my day, I need an easy to apply moisturizer that keeps my skin hydrated and fresh without feeling heavy or greasy. Iâve tried many products, and this one really stands out for me.
I started using this in my 20âs and it remains a staple in my skincare. Itâs a daily reset for my skin and works like a gentle exfoliator so that everything else I apply from skincare to makeup always looks flawless.
Susy Brown
Clinique Canada, Marketing Director
This targeted retinoid treatment has been a game changer, instantly plumping fine lines in areas where theyâve started to appear. Plus the easy-to-use stick format is super convenient.
Taposhi Gandhi
Clinique Canada, Vice President & Brand Manager
I love the lightweight texture and ultra-hydrating formula to target lines and wrinkles. Bonus that you can use it 360 around the eye, AND is ophthalmologist tested to be safe for sensitive eyes and contact lens wearers.
My go-to foundation for a flawless, yet natural look. I love this product because it perfects my skin, hydrates & smooths while still allowing my skin to look like my skin! Plus- it brightens & reduces discoloration over time. P.S Iâm wearing it in this photo!
âYou canât go wrong with this Clinique classic! Year after year it has been my go to moisturizer that turns my very dry skin to smooth and hydrated.
âJD Pluviose
Clinique
Canada,
Account Planning Senior Manager
â â â
I canât start my skincare routine without using this balm! It is an essential first step! Not only does it melt face and eye makeup, but it also dissolves sunscreen. After using it, my skin is always comfortable and completely refreshed. A must-have that once you tried it, you canât live without it.
I love how this mascara defines my lashes. It gives me mega volume without leaving them clumpy, All while the oil blend keeps my lashes feeling soft and lightweight.
I canât live without this serum! It is dermatologist developed to reduce the look of lines and wrinkles plus it smooths out the texture of my skin. The best part is, it is safe for my sensitive skin.
Janice Black
Clinique Canada, Education Director
Safe for sensit ive skin.
New
Get a glow routine. Instant radiance. Lasting hydration. Clinically proven. with 5% lactic acid + hyaluronic acid + vitamin C
the last few years. How does JVN Hair stay ahead of the curve with high-performance products that stay true to the brandâs values?
I work really closely with our product development team and our chemists to make sure that weâre making things that are interesting, that are needed, and that bring something unique to the market that isnât already there.
When I found hemisqualane and realized what a good ingredient it is for hair, that was a large part of our battle. Hemisqualane, just by nature of the molecule itself, already is ahead of the curve. I think hemisqualane continues to be the thing that sets our line apart. Itâs so innovative in the way that it comes from fermented sugarcane. The shine and the finish that it gives hair â I havenât seen it repeated with anything else.
Shine, Style, on Haircare
Innovation & Confidence
By Lora Grady
Few people bring as much joy and wisdom (and fabulous hair flips) to the beauty world as Jonathan Van Ness. The Queer Eye star, hairstylist, and founder of JVN Hair has built a brand thatâs as inclusive as it is innovativeâproving that high-performance haircare can also be sustainable and accessible.
On a chilly January afternoon in Toronto, I got to see Van Ness in action. While they cut and styled away, I asked them about choosing cutting-edge ingredients, how to get super shiny hair and the power of taking a moment for self care.
How do you apply your hairstyling expertise when it comes to creating products?
In my career, I have done so many peopleâs hair that there is a comma in that number. Iâve been doing hair since I was a teenager, so I can apply so many experiences that people have shared with me over the years. I had clients who I met when I was 18 and they were in their 70s, and I did their hair for the rest of their lives. People have really different experiences at different stages of their life. Iâve really been fortunate to get to take advantage of those experiences and find out what clients were looking for. Like, what do you need in a product? Iâm grateful that Iâve had such a breadth of experience to bring to JVN Hair.
JVN event - Photo credit Tru Williams-Britton
What product is key when it comes to getting healthy-looking shine?
The Rapid Repair Bond Gloss is going to be gorgeous. It really gives the most beautiful shine. One thing I love about it that it takes less than a minute and it lasts for so many washes. The enemy of shine is over-washing and over-heat-styling without a heat protectant. If youâre washing and blow-drying your hair every single day with no heat protectant, youâre going to struggle with dullness. One thing that consumers donât realize is that your hair is really similar to fabric; itâs like jeans. If you wash and dry your jeans every day, theyâll be a tattered mess at the end of the year. So too much wetting and drying is not good, especially if youâre not using heat protectant. If you are a daily washer, youâre an especially good candidate for Bond Gloss, especially because itâs going to help put back so much of the shine that youâre taking out of it.
For folks who are really busy, whatâs one way that they can incorporate self-care into their haircare regimen?
One thing that I do is apply Pre-Wash Scalp Oil throughout the scalp and massage. Iâll turn on some
spa music, and I apply it all the way through my ends. I like to take 10 to 15 minutes, but sometimes I only have three minutes, and I still do it and get beautiful benefits.
If you had to choose a favorite product from your line, what would it be?
There is a legit two-way tie. Iâm most proud of Air Dry Cream for how efficient it is. I wanted to make a product that was like a one-stop shop, and would play well with others. The hold and the moisture that it offers is really nice, because you donât have to use 10 million products â you really can get away with just that one. But if you want to add more, you can. Iâm really proud of the innovation and how much time it saves, and how many people have learned to love their curls. It makes me kind of emotional, because I never loved my hair growing up, and I got made fun of for it a lot. Seeing people find joy for the first time in their hair with Air Dry Cream really makes me feel so fulfilled. The other one Iâm really, really proud of is our Embody Shampoo and Conditioner. Just because you have textured hair doesnât mean that itâs really dense. Someone can have 4C curly hair and still be dealing with traction alopecia, or have menopause and their
Check this out......
&
Beauty editor Lora Grady underwent a hair transformation at a JVN Hair event in Toronto in January, where she got to witness JVN in action. Check out the sleek, super shiny results from using the new Revive Rapid Repair Bond Gloss
hair gets a lot finer. Embody is formulated with aloe leaf juice so itâs super lightweight. It also has caffeine for the hair follicle. Itâs a really cool formula.
Are there any particular innovations in hairstyling or treatments that youâre hoping to tackle next?
Iâm really proud of the Rapid Repair Bond Gloss. I know there are a few other ones on the market, but our bonding agent is an algae-derived sugar and thatâs really unique. And the rice water protein is so light. Everyone is going to get more shine. Without any spoilers, Iâm really excited for something we have coming out this year. Weâve been working on it since the beginning of 2023. And our new parent company [Windsong Global] has been really supportive in letting us stay true to our mission.
How can beauty professionals help their customers see themselves as their most fabulous, confident selves?
âs Haircare
Confidence isnât a journey that you can see. Itâs not like you learn how to be confident, and then you never have days where you donât feel great. So to expect ourselves to always feel like weâre our best selves is an unrealistic expectation. Sometimes I find myself saying, âYouâre strong enough to feel your feelings. If youâre going through something today, I believe that youâre strong enough to feel this. And then youâre going to have a better day tomorrow.â
One thing I do is I ask a lot of questions. If someone says they want to cut off all their hair, Iâm like, âWhat are you going through?â Sometimes when weâre not feeling our most confident, itâs not about the outside but whatâs happening on the inside. And then sometimes itâs just that their hair is puffy, and they donât like how puffy it is, and Iâm like, âoh, well thatâs Air Dry Cream. You just need a little bit more moisture, donât freak out!â
Strengthen your strands, minimize the appearance of split ends and protect against heat damage with this serum, made with niacinamide and lemon protein.
JVN Hair Complete Instant Recovery Serum, $43.50, at Sephora.
This pre-shower oil contains rosemary extract and works to soothe itchy, irritated scalps while clarifying and strengthening hair, and reducing breakage from root to tip.
JVN Hair Complete PreWash Scalp Oil, $43.50, at Sephora.
Volumize, stimulate and clarify your locks this invigorating duo, powered by caffeine, aloe leaf juice, biotin and hemisqualane.
JVN Hair Embody
Volumizing Shampoo and Conditioner, $34 each, at Sephora.
Give your hair instant glossy shine while repairing damaged and overprocessed hair in just one minute with a silicone-free formula that can be used in the shower.
JVN Hair Revive Rapid Repair Bond Gloss, $49, at Sephora.
Chia and linseed extracts work together with moringa seed oil in this styling cream to take on frizz. Itâs ideal for no-heat styles, diffuser curls, natural waves and light hold for all hair types and textures.
âą The growth of the global skincare market is driven by consumers who are continuously seeking more information about, and more efficacious products for, their unique skin. According to a recent US survey of 2,000 skincare users, nearly 80% reported relying on trial and error to determine what worked for them, with the average person reporting trying seven different cleansers before finding one they love.
âą âWe develop eco-friendly formulations with sustainably sourced ingredients and reduced water footprints.â In 2023, 65% of the companyâs ingredients were biobased or derived from abundant minerals. By 2030, the objective is to have 95% biobased ingredients, 100% of which will be traceable and derived from sustainable sources.
Looking Good, Feeling Better: Madelineâs Volunteer Story
Fashion and beauty lover Madeline Della Mora has been a core part of Look Good Feel Better as a Cosmetic Advisor Volunteer. Look Good Feel Better (LGFB) is the only charitable program dedicated to helping people manage the appearance-related effects of cancer and its treatment for over 30 years.
This year, Madeline celebrates eight years of volunteering with LGFB. âYouâre never alone while volunteering with LGFB,â Madeline said. âThis volunteer work has been something that I look forward to so muchâ especially because of the sense of community and friendship shared among volunteers. Going through cancer treatment is hard, but you should not feel alone. Thatâs why we are here!â
One of the most challenging aspects of a cancer diagnosis is the loss of identity that comes with it. Body image is a critical psychosocial issue for patients with cancer because they often undergo significant changes to their appearance, like hair loss and skin changes. At the heart of the LGFB programs are complimentary workshops that address the appearance-related impact of cancer and its treatment, while offering people a community where they can connect with others facing similar challenges.
âMany of the side effects of treatment are common. At LGFB, we are overflowing with products and techniques to make the appearancerelated side effects more tolerable and manageable,â shared Madeline. âThe moments I cherish the most are candid interactions between participants. In one workshop, a woman who had attended years ago and is now cancer-free came with her recently diagnosed friend. She took out the wig she wore during her treatment and let her friend try
it on. It suited her so well that when she went to return it, the woman said, âActually, you keep it.â There were tears and hugs, but this moment was about more than just passing on a wig. It symbolized the support, love, and camaraderie that our LGFB workshops embody.â
As the seasons change, Madeline reminds us of some must-know tips for skincareâstarting with cleaning our makeup bags! âDid you know products should ONLY be used for three to six months? Once theyâre opened, oxygen begins to degrade the formula, and theyâll start to expireâregardless of the use-by date. And sun-screen is a non-negotiable all year round when weâre spending time with our skin exposed!â
âThe moments I cherish the most are candid interactions between participants.â
Madeline is proud to support those facing cancer through LGFB workshops both online and in-person.
JetPeel has redefined the art and science of skincare and haircare, earning the prestigious Beautyâs Best Award for 2024 Technology of the Year. This groundbreaking transdermal delivery system combines lymphatic drainage, exfoliation, infusion, and boosters with unparalleled versatility to achieve transformative results. As a stand-alone technology, JetPeel offers a unique, non-invasive approach to revitalizing skin and hair, delivering customizable nutrient solutions deep below the surface without needles or downtime.
What truly sets JetPeel apart, however, is its unmatched adaptability. Whether amplifying the performance of advanced skincare products like Exosomes and Hale Derma HOCl, enhancing results from non-invasive energy-based treatments like Sylfirm X RF Microneedling, or supporting pre- and post-surgical care, JetPeel consistently amplifies the clinical outcomes for exceptional client satisfaction. JetPeel treatments are non-invasive, touchless, safe
for all skin and hair types and tones. Treatments can be performed all year long regardless of the seasonality, which other aesthetic treatments cannot do.
When it comes to price, which can sometimes be a deciding factor for those looking for a treatment, it really can differ depending on whether JetPeel is sold as a single treatment or with other treatment combos, it may be included as a pre or post surgical treatment (as a part of the package to amplify and maintain results), or standard alone single treatment around $300, and the recommendation is usually for a series of 3.
Across Canada, top aesthetic providers are integrating JetPeel into their practices with remarkable success. From coast to coast, theyâre harnessing its potential to deliver customized, results-driven solutions for their patients. Discover how these innovators are using JetPeel to elevate their offerings and transform the world of aesthetics.
â â
I have multiple JetPeels in my practice because I love how seamlessly they enhance every treatment. JetPeel elevates laser procedures by improving outcomes and speeding up recovery, transforming them into a more luxurious experience. I often pair it with pre- and post-laser care, IPL, RF microneedling, and topical exosomes. Itâs especially effective for concerns like acne, rosacea, and hair thinning. Patients love the faster results and long-term benefits.
Dr. Roni Munk MunkMD Dermatology
Weâre always impressed with how the JetPeel treatment is multi-purpose in addressing various skin conditions. This transdermal infusion device combines lymphatic massage, exfoliation, and infusion of active skin care. This treatment results in improved skin texture, hydration, rejuvenation and more!
â â
Dr. Sabrina Stewart Midwest Laser Centre
We offer our patients JetPeel for facial and skin rejuvenation, lymphatic drainage post-surgery, and application of Exosomes for hair treatments. We recommend Hale Derma hypochlorous acid (HOCl) with JetPeel pre-treatment to cleanse the skin and post-treatment to aid in wound healing and minimize scarring, as the JetPeel optimally delivers the medical grade, concentrated HOCl into the skin.
Dr. Benjamin Taylor MARA Medical Aesthetics
â â
The JetPeel is one of my favourite treatments because my patients always tell me how much they love the results. I have a lot of patients who are hesitant about injectables, even microneedling, being needle phobic, but the JetPeel is able to deliver infusion of ingredients into the dermis at 200m/s without needles and pain. Its performance is truly amazing, one of a kind.
Dr. Sean Rice
LBL Clinics
NEW ULTIMUNE
Power Infusing Serum
Slow the skin aging cycle.* 98% felt aging signs** are visibly reduced in 4weeks.***
FREEDOM FROM AGE
By Frank Turco
As Prestilux celebrates 55 years in business, President Marie Farel reflects on its journey, key achievements, and future ambitions. From earning recognition as one of Deloitte Canadaâs Best Managed Companies to expanding into the haircare market with T3 Micro, Prestilux continues to evolve, innovate, and shape the beauty industry in Canada.
1. Congratulations on reaching this incredible milestone of 55 years in business. I suspect there have been a lot of ups and downs over the years. What stands out for you as the most memorable moment â or is it still to come?
âThank you so much! Reaching 55 years in business is an incredible milestone for Prestilux, and there have been many defining moments along the way. However, one that stands out for me is when we were named one of Deloitte Canadaâs Best Managed Companies just three years after I became President. It was a proud moment for our entire team, a clear reflection of our hard work and shared commitment to excellence. While weâre proud of this achievement, Iâm even more excited about the future. Itâs the part of our journey that truly fuels me as we continue to lead, innovate, and shape the beauty industry.â
2. Prestilux has seen brands come and go over the past 55 years for various reasons. Is there a brand you wish you still represented or one you regret not acquiring when the opportunity arose?
âOver the years, weâve been fortunate to work with many incredible brands, and while some have moved on, witnessing a brand reaching the point where it stands on its own is simply part of the game! Christian Dior, for example, was a key brand that sparked the creation of Prestilux. Weâve also been privileged to be part of the growth of brands like Roc and the launch of Bioderma in Canada. Instead of regret, we take pride in the role weâve played in their success. Looking forward, our focus is on the future as we aim to be the trusted Canadian partner for the next generation of iconic beauty brands.â
3. Curating beloved brands is central to Prestiluxâs success. How do you select which brands to bring to the Canadian market, and what makes a brand worthy of representing?
âAt Prestilux, selecting brands for the Canadian market starts with understanding the specific needs and preferences of Canadian consumers. We seek brands with strong growth potential that align with current trends or address gaps in the market. Itâs equally important that these brands view Canada as a priority, with a commitment to long-term partnerships. Furthermore, we ensure that each new brand complements our existing portfolio and supports the values weâve built over the years. A brand worthy of representation is one that brings a unique value to consumers, forging deep and lasting relationships.â
4. Prestilux values close relationships with its retail partners. How do these partnerships contribute to your long-term success, and how do you maintain that level of trust and collaboration?
âWe work hand in hand with our retail partners, adapting closely to the unique environment of the Canadian retail landscape. We understand the specific constraints and consumer behaviors in this market, and we aim to provide tailored solutions that meet both the challenges and opportunities our partners face. Our longterm success is rooted in this flexibility and in the trust we build through consistent, transparent communication. We pride ourselves on our agility and our ability to quickly respond to the needs of our retail partners, ensuring that together we can build strong, sustainable brands that thrive in the Canadian market.â
opening of our new offices in Montreal. This new space is not only a reflection of our progress,
reflects the spirit of our industryâ evolving. Itâs a place where we can
5. Beauty advisors are often the face of the brands in stores, directly interacting with customers. What role do you think they play in shaping consumer perceptions of the brands Prestilux represents?
âBeauty advisors play a vital role in shaping how consumers perceive the brands we represent. They are often the first point of contact and the voice that communicates a brandâs story, values, and benefits. Their expertise, passion, and personalized approach create trust with consumers, fostering long-term loyalty and building that
continuously evolve to meet the demands of both our partners and consumers, responding quickly to challenges and opportunities. A key factor in our longevity is how we approach the brands we represent â treating each one as our own, with the utmost care, passion, and dedication. This hands-on approach has helped us build long-lasting relationships with both brands and retail partners. Looking ahead, weâre focused on preparing for the brands of tomorrow, staying ahead of trends, and embracing the next wave of innovation. For others in the distribution space, my advice is simple: stay flexible, committed, and always anticipate what comes next.â
together as we shape the future of across several key categories like skincare, makeup, fragrances, baby care, and natural health. Are there plans to enter any new product categories in the near future?
âYes, we are always exploring new opportunities to expand and diversify our portfolio. A recent exciting development is our new partnership with T3 Micro, a leading brand in hair tools. This addition allows us to tap into the highly dynamic haircare segment, which is seeing rapid growth and innovation. Weâre thrilled to offer our retail partners and consumers access to premium styling tools that align with the high standards and quality that Prestilux represents.â
9. Looking ahead, what trends do you think will shape the cosmetics and beauty industry over the next decade?
âLooking ahead, several key trends are set to shape the beauty industry in the coming decade. Sustainability and eco-consciousness will continue to dominate, with consumers increasingly seeking brands that prioritize clean ingredients, eco-friendly packaging, and ethical practices. The rise of personalized beauty solutions, powered by technology and data, will also play a major role, as consumers expect products tailored to their unique needs. Additionally, the integration of wellness and beauty will gain momentum, with a focus on holistic approaches to skincare and selfcare. Lastly, the growing influence of digital platforms and social media will continue to drive trends, with virtual try-ons, influencer partnerships, and direct-to-consumer models redefining how beauty brands connect with their audience.â
10. Many of our readers are beauty advisors from different retailers across the country. What message would you like to share with them as you continue to bring incredible products to Canadian consumers?
âTo all the beauty advisors across the country, thank you for being the heart and soul of the beauty industry. Your expertise and dedication make a difference in every customer interaction. Keep sharing your passion for the brands we represent, as you are the ones who shape the product experience for consumers. Your role is invaluable, and we look forward to continuing to work together to bring the worldâs most loved beauty brands to Canadians.â
11. Navigating economic challenges like tariffs is a growing concern for the industry. How do you plan to manage these issues, and do you think distributors are in a better or worse position than manufacturers?
âEconomic challenges, including tariffs, are a reality that we need to navigate carefully. At Prestilux, weâre committed to maintaining a flexible and proactive approach to mitigate the impact of these challenges. We work closely with our suppliers and retail partners to manage costs while ensuring we continue offering value to our customers. In terms of position, all parties are exposed. Our priority remains to offer the best beauty and wellness solutions to end consumers, sourcing these solutions from the very best brands in the world, across all continents.â
THEREâS NO STOPPING US AT 55!
As part of this incredible celebratory year, Prestilux has made the move to a new location in Montreal. This significant move reflects our continued growth and allows us to offer our teams a bright, spacious, and welcoming environment designed to foster collaboration and personal development. And thereâs more for later this year, Prestilux will be opening a new warehouse to better manage product inventory and fulfillment to retail partners. And speaking of product, Prestilux is thrilled to announce their new distribution partnership with T3 Micro allowing them to break into the rapidly growing hair category. This strategic partnership marks a milestone for the Montreal-based company, enriching its curated selection of over 15 renowned brands across skincare, fragrance, makeup, baby care, and natural health. Recognized as a leader in highperformance hair styling tools and celebrated for its cuttingedge heat and air technologies, T3 Micro offers innovative, tailored solutions that protect hair health without compromising styling results.
T3 MICRO â HAIR and TECHNOLOGY come together
Founded in Los Angeles, California, T3 Micro has revolutionized the haircare industry with award-winning devices that blend powerful performance and elegant design. By partnering with Prestilux, T3 Micro aims to expand its reach in Canada, leveraging Prestiluxâs
deep expertise in Canadian retail, omnichannel distribution, and strategic partnerships with key retailers to better meet the evolving needs of Canadian consumers. âAt T3 Micro, we proudly commemorate our 20th anniversary with this strategic collaboration with Prestilux in Canada. We are joining forces at a pivotal moment in T3âs incredible two decade journey. The brandâs rich heritage and world-class products enjoy cult-favorite status among U.S. consumers. As we look at our next phase of growth, itâs time to bring our cuttingedge products to Canadian women. With over five decades of commercial expertise, a deep and nuanced understanding of Canadian consumers and retailers, and our shared values, Prestilux is uniquely suited to help T3 become the most chosen and loved hair tool brand in Canada,â said Anish Agarwal, CEO of T3 Micro.
INTRODUCING, THE NEW AIRE IQ
The new partnership is off to a strong start with the February launch of the T3 Aire IQ Intelligent Hair Dryer. This revolutionary tool features smart heat control that customizes heat and speed settings to the userâs hair type, while SoftAire Technology preserves natural moisture. With a powerful motor for rapid drying, achieving your fastest, healthiest, and most personalized blowout has never been simpler. T3 Micro is available in-store at Sephora and online via Sephora. ca, Shoppersdrugmart.ca, and Well.ca
INTELLIGENT AIR FOR HEALTHY HAIR
MICRO
GLOW WITH THE
Electrolytes are bringing their moisture-boosting power from the gym to your skincare routineâbut is the hype real? Hereâs what experts say.
co-founder and president of Omy Lab. She explains that they work by attracting and retaining moisture within the skin barrier, which is crucial for maintaining healthy, plump skin. Electrolytes like magnesium, calcium, and potassium replenish and strengthen the skinâs natural barrier, helping to defend against environmental stressors.
This overnight mask replenishes hydration with an electrolyte cocktail, vitamin F, and barrier-strengthening ingredients for soft, plump skin.
DRUNK ELEPHANT F-Balm Electrolyte Waterfacial Mask, $72, at DrunkElephant.ca, Shoppers Drug Mart, and Sephora.
Sourced from Canadian underground aquifers, this electrolyte-rich thermal water soothes, hydrates, and strengthens the skin barrier.
OMY LAB Aquifer Hydra-Thermal Water, $13.59, at OmyCosmetics.com.
Clinically proven to hydrate for 48 hours, this moisturizer (infused with hyaluronic acid and electrolytes) restores moisture balance and is ideal for sensitive skin.
NEUTROGENA Hydro Boost Gel Cream Fragrance-Free, $22.97, at Walmart.
ICONS
The Prestige Beauty business in Canada has had a record breaking year. Luxury brands and luxurious skincare products are on the rise and this brand from Switzerland is certainly a testiment to both. La Prairie is a Swiss luxury skincare brand renowned for its commitment to science, art, and unparalleled client service.
Founded almost a century ago in 1931 by Dr. Paul Niehans at Clinique La Prairie in Montreux, Switzerland, the brand pioneered anti-aging cellular
From Switzerland to the world.
By Frank Turco
therapy. In 1978, La Prairie introduced the exclusive Cellular Complex, a biotechnology-based skincare regimen that has become the foundation of its luxurious products.
Over the years, La Prairie has continued to innovate, launching iconic collections such as Skin Caviar in 1987, which featured the first encapsulated delivery system with active caviar-derived ingredients. The thought of using a product infused with caviar-dervied
ingredients suggests the results would be simply incredible for the skin and they are.
The brand offers 5 luxurious categories of product which include: Face Creams, Face Serums, Eye Care, Foundation and Cleaners and Toners.
The painstaking research that follows scientific breakthroughs, formulas engineered to provide elaborate sensorial experiences, vessels worthy of the most precious elixirs â La Prairie conceives its creations through the lens of beauty. Inspired by nature, mastered by science and elevated by culture, La Prairie develops the most complex savoir-faire driven by a spirit of innovation and the pursuit of timeless beauty. The Houseâs creations live on as icons sent out from Switzerland into the world. Dr Niehansâ legacy is perpetuated.
La Prairie Beautyâs Best 2024 Team Winners from Holt Renfrew Vancouver with Angela
Parnell-White, Senior Director Canada - La Prairie
La Prairie is sold online and at Holt Renfrew stores across Canada in the most luxurious experiential shops across the nation. At the La Prairie Holt Renfrew counters, a client can expect and receive an array of personalized services designed to provide an exceptional and tailored experience:
Complimentary Personalized Skin Consultations: La Prairieâs expert Beauty Advisors conduct in-depth assessments to understand each clientâs unique skincare needs, recommending customized rituals and products to achieve desired results.
Art of Perfection Services: This complimentary skincare product application ceremony immerses clients in a world of timeless beauty. Lasting between 10 to 20 minutes, the Art of Perfection experience offers immediate, visible results by smoothing, retexturing, and nourishing the skin.
Art of Beauty Treatments: For a more indulgent experience, La Prairie provides luxurious facial treatments that offer targeted regeneration of the skin, lasting between 60 to 120 minutes. These treatments are available in locations that have private facial cabins.
VIP Gifting: And the client experience doesnât end with just an exquisite service or consultation, as La Prairie enjoys honouring loyal and high networth clients, with exclusive VIP gifting options, ensuring that each La Prairie experience is memorable and unique.
The prestigious, award winning Beauty Advisors at Holt Renfrew are House Ambassadors for this iconic brand. They are dedicated to building deep and genuine connections with clients, ensuring that services are tailored to suit individual lifestyles and schedules. Whether through inperson consultations, virtual appointments or La Prairieâs client service tool, these Beauty Advisors seamlessly engage with their clients and deliver a personalized service. They are entrepreneurial, audacious, dynamic, welcoming and award winners. In 2023 and 2024, La Prairieâs Beauty Advisors from Holt Renfrew Calgary and Holt Renfew Vancouver were awarded with the prestiguous Beautyâs Best - Best Team award. Coincidentally in those same years, La Prairie took home Best Product award in the luxury skincare category. These awards demonstrate the accomplishments of the strong partnership between the La Prairie brand and the Holt Rrenfrew beauty teams.
Big enough to matter, small enough to care
Give Back Beauty is a privately- owned global beauty group dedicated to the creation, manufacturing, marketing, and distribution of fashion and celebrity-driven beauty brands across tailored business models (including licensing, joint ventures, and global distribution) and multiple product categories (personal fragrances, home fragrances, skincare, makeup, haircare, and personal care).
Driven by our motto, Big enough to matter, small enough to care , our ambition is to build winning brands while giving back to the people and the planet with a strong ESG commitment.
Operating in over 130 countries, Give Back Beauty has become the fastest growing company in the perfume and beauty sector, achieving a eightfold increase in sales over the last four years.