Elevating relationships, elevating results.
i
Trelevate Brand Standards Guide
p. 1
Brand Profile
p. 3
Target Audience
p. 4
Mindshare to Own
p. 5
Category
p. 7
Company Philosophy
p. 9
Our Story
p. 11
Dominant Competitive Advantage
p. 12
Mission
p. 13
Vision Statement
p. 14
Position Statement
p. 15
Company Tagline
p. 17
Value Proposition
p. 18
Key Brand Attributes
p. 19
Tone and Manner
p. 21
Color Palette
p. 22-23
Typography
p. 24-25
Imagery
p. 26-29
Logo and Usage
p. 30-31
Stationary
p. 32-33
Website
iii
Trelevate Brand Standards Guide
Brand Profile
To our customers, the Trelevate name stands for the core values that set us apart as an organization, and that guide every action from the highest-level strategic decision to the most tactical one on one sales interaction in the field. Clearly defining and articulating these values empowers us to not simply follow our mission, but to live it. The company’s distinct look and feel should always reflect its focus and committed, confident pursuit of being the best outsource sales partner available.
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Trelevate Brand Standards Guide
Target Audience
Primary C-level officers of Fortune 500 brands with products and services to sell to small and medium sized businesses. These are companies seeking a true collaborative partner to whom they can outsource their entire sales function as a turnkey solution, and who value their brand sufficiently to appreciate superior training and quality control. Secondary Seasoned sales professionals, 35-55, female as well as male, seeking to earn $60K +, who want a flexible full time opportunity, as well as a path to future career expansion. They are family-oriented college graduates who are self-motivated, yet appreciate the benefits of belonging to a cohesive organization that truly cares about their success and personal growth.
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Trelevate Brand Standards Guide
Mindshare to Own
4
The comprehensive outsource sales strategic partner that does sales the right way.
Trelevate Brand Standards Guide
Category
Outsource sales
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VERBAL BRANDING
Trelevate Brand Standards Guide
Company Philosophy
Trelevate is committed to doing the right thing, even when no one is looking. This integrity extends to employees as well as clients, infusing the company’s culture with purpose and continuity, in order to create an environment where high quality relationships drive high quality outcomes.
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BRAND VALUE
Trelevate Brand Standards Guide
Our Story
As a leader in sales outsourcing, Trelevate provides a comprehensive, highly cost-effective sales channel solution, for acquiring new customers quickly and strategically within the SMB space. Our executive team has two decades of experience in supporting leading brands to add and retain new customers. We possess deep expertise in attracting, employing, training and managing dedicated sales teams to achieve immediate and long-term growth. By maintaining an environment that continuously supports and challenges its people, we empower talented sales professionals to perform at their very best for our clients. Our proprietary Career Development Program (CDP) is designed to educate and elevate our team members to develop their unique abilities on an ongoing basis. This generates elevated results and bottom line performance.
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Trelevate Brand Standards Guide
Dominant Competitive Advantage
Our culture of quality and proven proprietary strategies enable us to: •
Generate more, stickier sales
•
Enhance brand awareness
•
Deliver predictability as well as productivity
•
Respond quickly and effectively
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Trelevate Brand Standards Guide
Mission
12
To elevate our clients’ sales performance on a consistent and high quality basis, through attracting and motivating accomplished sales teams with the insights and opportunity to continuously elevate their own careers and lives.
Trelevate Brand Standards Guide
Vision Statement
Trelevate delivers a comprehensive, highly effective sales channel solution, resulting in the success of our clients’ business, our people’s development and our company’s growth.
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Trelevate Brand Standards Guide
Positioning Statement
14
Trelevate is the best in class partnership choice for effective, predictable turnkey sales that deliver superior returns and boost your brand for the long term.
Trelevate Brand Standards Guide
Company Tagline
Elevating relationships, elevating results.
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Trelevate Brand Standards Guide
Value Proposition
Trelevate offers its unique RTrac program, which delivers to its clients the industry’s best turnkey, outsourced sales force for an all-inclusive payment.
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Trelevate Brand Standards Guide
Key Brand Attributes
18
Passion Effectiveness Transparency
Trelevate Brand Standards Guide
Professional, prepared, confident
Tone & Manner
Dependable, accountable, committed Positive, inspiring, responsive Ethical, transparent, authentic
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VISUAL BRANDING
Trelevate Brand Standards Guide
Color Palette
21
Trelevate Brand Standards Guide
Typography
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Akzidenz-Grotesk Pro ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+
Akzidenz-Grotesk Pro ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+
Akzidenz-Grotesk Pro ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+
22
Trelevate Brand Standards Guide
Typography
Akzidenz-Grotesk Expert Regular
Akzidenz-Grotesk Pro Medium
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Akzidenz-Grotesk Expert Regular
Akzidenz-Grotesk Pro Bold Italic
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Trelevate Brand Standards Guide
24
Trelevate Brand Standards Guide
Imagery
Inspirational examples of the types of images that evoke Trelevate’s key brand attributes.
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Trelevate Brand Standards Guide
Logo Color
26
Trelevate Brand Standards Guide
Logo Black and White
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Trelevate Brand Standards Guide
Logo Usage Do not distort or change the proportions or relationship of the individual logo elements.
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Trelevate Brand Standards Guide
29
Trelevate Brand Standards Guide
Business Card & Stationery Kit
30
o: 888.763.8683 f: 480.999.3062 4636 E. University Dr. Suite 275 Phoenix, AZ 85034
Trelevate Brand Standards Guide
Elevating relationships, elevating results
o: 888.763.8683 f: 480.999.3062
4636 E. University Dr. Suite 275 Phoenix, AZ 85034
o: 888.763.8683 f: 480.999.3062
4636 E. University Dr. Suite 275 Phoenix, AZ 85034
o: 888.763.8683 f: 480.999.3062
4636 E. University Dr. Suite 275 Phoenix, AZ 85034
31
Trelevate Brand Standards Guide
Website
32
Trelevate Brand Standards Guide
33
Elevating relationships, elevating results.
