“In Touch. On Time.”
The Strength of Community Behind You
Community Mortgage Brand Standards Guide
Community Mortgage Brand Standards Guide
In Touch. On Time.
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Community Mortgage Brand Standards Guide
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Brand Profile
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Target Audience
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Mindshare to Own
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Dominant Competitive Advantages
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Core Message
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The Mission of Community Mortgage
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The Vision Statement of Community Mortgage
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Positioning Statement
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Tagline
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Value Proposition
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Key Brand Attributes
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Tone & Manner
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Visual Branding
18 Typography
21 Imagery
22 Logo
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24 Stationery
25 Website
Business Card
Community Mortgage Brand Standards Guide
In the hearts and minds of the public, the Community Mortgage name should be inseparable from our core values. By clearly defining these values, we become an organization that doesn’t just support our mission, but lives our
Brand Profile
mission. Our communication becomes more direct, more specific, more powerful and unmistakably ours. Our signature look and feel should always reflect the consistent, confident pursuit of the Community Mortgage goal of being a trustworthy leader in providing on time closings and personalized mortgage service.
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Community Mortgage Brand Standards Guide
Primary Real estate professionals who can provide repeat business and who appreciate the advantages of local, reliable underwriting and decision making that can expedite the mortgage process and ensure their clients
Target Audience
are always well taken care of. Secondary Homebuyers who want to feel comfortable with the mortgage process, have their questions answered and their needs addressed by experienced mortgage experts who are also their neighbors.
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Community Mortgage Brand Standards Guide
Mindshare to Own
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Community Mortgage is the local, on time mortgage loan specialist.
Community Mortgage Brand Standards Guide
• On time closing • Local underwriting
Dominant Competitive Advantages
• Local executive decision making • Single line of business • Loan officer communication • Local support personnel • Complete mortgage solution
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Community Mortgage Brand Standards Guide
“Who We Are” Community Mortgage; our name says it all. Mortgages are all we do, and we are experts at it. We’re committed to serving you with on time closing, local
Core Message
underwriting/decision making, expert support personnel and exceptional communication. We know your neighborhoods, understand your needs, and we’re here for you, every step of the way. Call us anytime — we’re available to answer your questions today, so we can build relationships for tomorrow. We’re here to stay.
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Community Mortgage Brand Standards Guide
The Mission of Community Mortgage
“Why We Exist” To provide our customers with the best possible mortgage experience, from first contact through final signing, answering questions each step of the way and instilling confidence with our on time mortgage closings.
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Community Mortgage Brand Standards Guide
The Vision Statement of Community Mortgage
“Our Commitment to the Future” To leverage our prompt service, localized resources, singular focus on mortgages and commitment to our clients in order to gain market awareness and surpass customer expectations.
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Community Mortgage Brand Standards Guide
Positioning Statement
Community Mortgage is the neighborhood leader in providing on time closings and personalized mortgage service. We don’t just know mortgages; we know your neighborhood, because it’s our home, too.
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Community Mortgage Brand Standards Guide
Tagline
“In Touch. On Time.”
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Community Mortgage Brand Standards Guide
Community Mortgage delivers value through “Customer Intimacy and Solutions.”
Value Proposition
This is characterized by: • Solving customer problems with a broad portfolio of customized mortgage solutions • Providing a customer relationship that is superior to the relationship offered by the competition
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Community Mortgage Brand Standards Guide
• Experienced • Thoughtful
Key Brand Attributes
• Compassionate • Neighborly • Local • Reliable • Prompt
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Community Mortgage Brand Standards Guide
Tone & Manner
Friendly yet professional, familiar yet knowledgeable.
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Community Mortgage Brand Standards Guide
Color Balance
Color Palette
Corporate
Cool
Light
Hot
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Community Mortgage Brand Standards Guide
Typography
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Community Mortgage Brand Standards Guide
Typography
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Community Mortgage Brand Standards Guide
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Community Mortgage Brand Standards Guide
Imagery
Inspirational examples of the types of images that evoke key attributes of the Community Mortgage brand.
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Community Mortgage Brand Standards Guide
Logo “In Touch. On Time.”
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Community Mortgage Brand Standards Guide
EQUAL HOUSING
OPPORTUNITY
L. Patrick Sandlin President pat.sandlin@communitymtg.com
Tel: Fax:
901.759.4343 901.758.0512
www.communitymtg.com | 142 Timber Creek Dr. | Cordova, TN 38018
Business Card
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Community Mortgage Brand Standards Guide
“In Touch. On Time.”
Stationery Kit Memphis | 142 Timber Creek Drive | Cordova, TN 38018 | 901-759-4400 |
Memphis 142 Timber Creek Drive Cordova, TN 38018
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Community Mortgage Brand Standards Guide
Website
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“In Touch. On Time.” Memphis | 142 Timber Creek Drive | Cordova, TN 38018
