Veras Brand Profile Book
it starts at the store
Veras Brand Standards Guide
p. 1
Strategic Differentiator
p. 3
Target Audience
p. 4
Mindshare to Own
p. 5
Category
p. 7
Company Philosophy
p. 9
Our Story
p. 11
Dominant Competitive Advantage
p. 12
Mission
p. 13
Vision Statement
p. 14
Position Statement
p. 15
Company Tagline
p. 17
Value Proposition/Client Value Proposition
p. 18
Key Brand Attributes
p. 19
Tone & Manner
p. 21
Color Palette
p. 22-23
Typography
p. 24-25
Imagery
p. 26-29
Logo and Usage
p. 30-31
Stationary
p. 32-33
Website
iii
Veras Brand Standards Guide
Strategic Differentiator
Veras’ uniquely integrated teams of collaborative thinkers assess and address client challenges collectively in order to more efficiently and effectively arrive at answers that maximize ROI while reducing disruption to everyday business.
1
Veras Brand Standards Guide
Target Directors and VPs of store operations seeking to maintain strong performance as well as innovate for a competitive advantage.
Target Audience
Advocate Client who has experienced the expertise and responsiveness of Veras first hand and who understands the value of their collaborative approach and appreciates the authenticity of their caring.
3
Veras Brand Standards Guide
Mindshare to Own
4
The software and service partner you can rely on to understand your needs and address your challenges.
Veras Brand Standards Guide
Category
Specialty retail software and services
5
VERBAL BRANDING
Veras Brand Standards Guide
Company Philosophy
We value enduring relationships with our customers over quarterly results. Our aim is to support customer success as a trusted advisor rather than just a software vendor. Your value to us is not based upon your budget this year for point-of-sale, inventory, or CRM solutions – it’s based upon our common goals and vision, and our ability to serve your needs for years to come.
7
BRAND VALUE
Veras Brand Standards Guide
Our Story
With decades of experience in technology for retail, we’ve seen first hand how to align resources and expertise for real results. And we’ve seen how not to do it. Veras was founded as an alternative to typical retail software service providers who are not responsive, siloed within their organizations, and detached from a clear understanding of their customers. Our process emphasizes integration and connectedness to ensure maximum value and efficiency. Veras is not out for unlimited growth. Rather, we are building the capabilities and relationships to provide truly exceptional software and service to a select group of specialty retailers.
9
Veras Brand Standards Guide
Dominant Competitive Advantage
• Client-focused products and services • Uniquely integrated teams of collaborative thinkers • Passion for delivering value that builds retail relationships
11
Veras Brand Standards Guide
Mission
12
To provide exceptional software and service solutions for specialty retail that efficiently enhance performance while providing peace of mind.
Veras Brand Standards Guide
Vision Statement
To empower a growing yet select roster of specialty retailers to achieve and maintain strategically superior processes that optimize the retail consumer experience.
13
Veras Brand Standards Guide
Position Statement
14
Veras is the agile alternative retail software and service provider that offers a full suite of innovative solutions backed by dedicated support that enhances clients customer-facing performance and bottom line earnings.
Veras Brand Standards Guide
Company Tagline
it starts at the store
15
Veras Brand Standards Guide
Value Proposition
We bring our extensive experience and exceptionally collaborative resources to bear on retail industry challenges and needs in order deliver solutions that enhance specialty retail performance while providing peace of mind.
Client Value Proposition
Gain the efficiency, innovation and reliability of a true partner who can support you in maximizing your processes while operating with peace of mind.
17
Veras Brand Standards Guide
Key Brand Attributes
18
• Reliable • Fun • Transparent • Knowledgeable
Veras Brand Standards Guide
Tone & Manner
• • • •
Plainspoken – clear, concise, direct Client relevant – less about us, more about them Collaborative – accessible, open, real Informative – thought leadership on display
19
VISUAL BRANDING
Veras Brand Standards Guide
Secondary:
pms dk blue 654 solid coated pms orange 179 solid coated
CMYK
Solid Coated
Primary:
cmyk | C 0 M 0 Y 0 K 0 cmyk | C 75 M 68 Y 67 K 90 cmyk | C 36 M 28 Y 28 K 0
pms lt blue 305 solid coated
cmyk | C 40 M 64 Y 89 K 36
pms dk blue | C 100 M 67 Y 0 K 38 pms orange | C 0 M 79 Y 100 K 0 pms Lt blue | C 51 M 0 Y 9 K 0
Red Blue Green
CMYK 4 color process
retail
Red Blue Green
Color Palette
cmyk | C 52 M 70 Y 79 K 70
rgb | R 255 G 255 B 255 rgb | R 0 G 0 B 0 rgb | R 167 G 169 B 171
rgb dk blue | R 0 G 52 B 158
rgb | R 116 G 76 B 40
rgb orange | R 255 G 54 B 0
rgb | R 59 G 35 B 20
pms lt blue | R 125 G 255 B 232
21
Veras Brand Standards Guide
Typography
Montserrat Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+
Montserrat Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+
Droid Serif Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+
Droid Serif Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+
22
Veras Brand Standards Guide
Typography
Em facestin conecus duntumquiam, iderspic tem esed quibusa volut experch itatur sima niti tende demporest voloribusam reiusae pre, quostemquam autem et, sum ra consendus at eici conecul labore pari qui nos magnis et odia soluptatur, nimusap ximend antotae volore et iuribus se similiqui dolorem quasper orerum in por accaborpore ent, temquatin exeratiandam qui voluptatata nosa id et occus excearcietur aut alistotatur, exerum ut id milloribus.
Montserrat Bold Em facestin conecus duntumquiam, iderspic tem esed quibusa volut experch itatur sima niti tende demporest voloribusam reiusae pre, quostemquam autem et, sum ra consendus at eici conecul labore pari qui nos magnis et odia soluptatur, nimusap ximend antotae volore et iuribus se similiqui dolorem quasper orerum in por accaborpore ent, temquatin exeratiandam qui voluptatata nosa id et occus excearcietur aut alistotatur, exerum ut id milloribus.
Droid Serif Regular
Droid Serif Bold
Montserrat Regular
Em facestin conecus duntumquiam, iderspic tem esed quibusa volut experch itatur sima niti tende demporest voloribusam reiusae pre, quostemquam autem et, sum ra consendus at eici conecul labore pari qui nos magnis et odia soluptatur, nimusap ximend antotae volore et iuribus se similiqui dolorem quasper orerum in por accaborpore ent, temquatin exeratiandam qui voluptatata nosa id et occus excearcietur aut alistotatur, exerum ut id milloribus.
Em facestin conecus duntumquiam, iderspic tem esed quibusa volut experch itatur sima niti tende demporest voloribusam reiusae pre, quostemquam autem et, sum ra consendus at eici conecul labore pari qui nos magnis et odia soluptatur, nimusap ximend antotae volore et iuribus se similiqui dolorem quasper orerum in por accaborpore ent, temquatin exeratiandam qui voluptatata nosa id et occus excearcietur aut alistotatur, exerum ut id milloribus.
23
Veras Brand Standards Guide
Imagery
24
Inspirational examples of the types of images that evoke Verus’ key brand attributes.
Veras Brand Standards Guide
25
Veras Brand Standards Guide
Logo Color
26
Veras Brand Standards Guide
Logo Black and White
27
Veras Brand Standards Guide
Logo Usage Do not distort or change the proportions or relationship of the individual logo elements.
28
Veras Brand Standards Guide
29
Veras Brand Standards Guide
Business Card & Stationery Kit
Bruce Herrier vice president bruce.herrier@veras.com 480.300.4804 (w) 480.529.7173 (c)
verasretail.com
30
Veras Brand Standards Guide
22044 N. 44th Street Suite #120 Phoenix, AZ 85050
verasretail.com 22044 N. 44th Street Suite 120 Phoenix, AZ 85050 #
verasretail.com
31
Veras Brand Standards Guide
Website
32
Veras Brand Standards Guide
33
it starts at the store
