Stellar

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Better care, by your side.

stellarcares.com

Brand Profile


stellarcares.com


Table of Contents Brand Profile............................................................................3 Target Audience.......................................................................5 Mindshare to Own...................................................................6 Dominant Competitive Advantages.........................................7 Core Message.........................................................................9 The Mission of Stellar............................................................10 Vision Statement of Stellar.................................................... 11 Positioning Statement...........................................................12 Tagline...................................................................................13 Value Proposition...................................................................14 Key Brand Attributes..............................................................15 Tone and Manner..................................................................15 Graphic Identity Road Map....................................................16 Person...................................................................................17 Organization..........................................................................18 Experience............................................................................19 Color Palette..........................................................................21 Typography............................................................................22 Imagery.................................................................................23 Logo......................................................................................24 Business Card.......................................................................25 Stationary Kit.........................................................................26 Website..................................................................................27

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stellarcares.com


Brand Profile

In the hearts and minds of the public, the Stellar name should be inseparable from our core values. By clearly defining these values, we become an organization that doesn’t just support our mission, but lives our mission. Our communication becomes more direct, more specific, more powerful and unmistakably ours. Our signature look and feel should always reflect the consistent, confident pursuit of the Stellar goal of being a trustworthy leader in dependable, qualified home care.

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Competitive Advantage


Target Audience

Primary: Women 40 - 65 with elderly or mentally challenged loved ones

Subsidized: Hospital Discharge Planners – Female Social Workers 30 – 45 Years of Age; Independent Service Coordinators – Females 20 – 40 Years of Age

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Mindshare To Own

Stellar is the dependable, caring, and qualified home care specialist.

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Dominant Competitive Advantages

• State-mandated training—prepared and qualified • Responsiveness—24/7 live support • Accessible management team • Staff to support immediate need • High compliance with quality audit

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Verbal Branding


Core Message

“Who We Are” Stellar is about caring for others. We are committed to serving you with exceptionally trained, compassionate caregivers and responsive service. We know the needs of the elderly and mentally challenged — we understand your concerns, and we’re here for you, by your side every step of the way. Call us anytime — we’re available to answer your questions today, so your loved one can live with dignity at home. Quality of life starts with Stellar.

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The Mission Of Stellar

“Why We Exist” Our Mission is to provide the highest quality of reliable home care services with compassion and dignity while maintaining a personal relationship with each of our clients.

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Vision Statement Of Stellar

“Our Commitment to the Future” To leverage our responsive service, trained caregivers, and commitment to our clients in order to grow our reputation and bless lives.

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Positioning Statement

Stellar is the regional leader in providing caring, dependable, qualified home care. We are responsive, trained and easy to do business with.

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Tagline

Better care, by your side.

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Value Proposition

Stellar delivers value through compassionate, qualified caregivers. This is characterized by: • Giving customers’ loved ones the best-trained caregivers available • Providing a customer relationship and service responsiveness that is superior to the competition

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Key Brand Attributes

Dependable Caring Qualified Authentic Responsive Tone And Manner Warm, compassionate, caring Professional, qualified, competent Genuine, up front

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Key Words

Cared-for loved ones Peace of mind Life balance Freedom Love

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Company Culture

Dependable, accountable, steward Caring, compassionate, personally vested Qualified, trained, professional Genuine, trustworthy, transparent Team-oriented, responsive

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Core Values

Caregiver-centered Customer-focused Servant leadership Nurturing Authentic

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Customer Experience

No hassles, trouble free Comforting Confidence-building Creates gratitude Builds relationships

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Visual Branding


Color Palette

Color Balance

Corporate

Cool

Light

Hot

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Typography

Arial

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Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()+=

Caxton Book Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()+=

Caxton Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()+=

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Imagery

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Logo

100% Black

60% Black

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Business Card

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Stationary Kit

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Caring Starts with People

care starts in-home nce. Our llar differe the right ce the Ste provides llar Ste Experien rs. reGive y, trained Ca , day-to-da with highly ce of mind pea to ds me. e that lea g your ho kind of car ever leavin nt, without me mo toe. momentsid r you ter care, by Stellar is bet

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Building Relationships One at a Time

We work together through our government partnerships towards one common objective—to elevate the quality and consistency of in-home care. These partner relationships include:

Stellar Service

• • • • •

own home and live life with

they should. We invite you

Since 1999, Stellar has been in business and continues to be at the forefront of the in-home care industry. Our leadership is engaged with Care Recipients, our CareGivers, and the in-home care community. We have a long track record of partnering with case managem ent companies, private healthca re providers, and government assistance agencies .

Emergency Prevention and Intervention Seizure Response / CPR Behavioral and Mental Health Rest and Sleep Daily Living

Recipient to live

independence and dignity—as

A Reputation for Care

• • • •

If this is your first time looking into in-home care, you might wonder what it is we do. Our CareGivers provide non-medical, personal care and companionship services that include:

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re, assistance. Our CareGivers provide personal care and Better ca r shome ide by you friendly companionship, allowing the Care

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Training

Our training is conducted on a recurring basis and is verified by the state. Our recent DIDD audit reveals a 50 out of 54 score in proficien cy for our more than 225 CareGivers. That is our commitment to quality and accountability.

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DIDD (Department of Intellect ual and Developmental Disabilities) AAAD – Mid-South Area Office on Aging CHOICES – TennCare’s eldercare program Mississippi Medicaid – Eldercar e for Mississippians

Stellar strives for uncompromised quality and compliance—in everything we do. Consistency and accounta bility is why our CareGivers and Care Recipients stay with us year after year.

Meal preparation Laundry Light housekeeping Grocery shopping Transportation (religious service, social gatherings, doctor appointments) Medication reminders Bathing, grooming, and hygiene Mobility assistance Toileting and incontinence assistance Repositioning and transferr ing from place to place, room to room

Your Advocates Stellar creates an in-home care environment that best matches each Care Recipient’s needs. Our pledge to provide the best care through our highly trained CareGivers supersed es other peer organizations. Contact Stellar to find how we can serve you and your loved one at 877-393-0020 or visit us on the web at stellarcares.com. Better, qualified care. A customiz

ed plan. Available 24/7.

Our aim is to provide comfort , companionship and dignity to your loved one at home.

can do it

Collateral

Stellar delivers a viable alternati ve to assisted living. We place more control in the hands of the one requesting or receiving the care, with financially sound options centered on the specific care needed. Stellar exceeds in-home care standards with exceptional, state-mandated training not required by other providers. We offer a more affordable approach to eldercare, combined with a large, highly trained CareGiver staff.

Our 52-course curriculum is state-mandated and second-t o-none. It falls under the Department of Intellect ual and Developmental Disabilit guidelines, with special focus ies (DIDD) on the caring for those with life-adjusting disabilities. Training includes :

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Stellar prides itself on the exempla ry staff that represents who we are and how we provide care. Our CareGiv ers’ and CNAs’ innate ability to care from the heart is strengthened by the extensive training they receive. Quality care is more than having a good heart. It is receiving the right training to take care of you and your loved one.

We’re Here For You

Maybe out help.

Our staff is standing by with 24-hour live support and Care Coordinators who are ready to help. We offer comprehensive care plans, customized to your specific needs and are often able to arrange care in as little as 24 hours. Our diligent CareGivers strive for long-lasting care relationships in all they do. It is good to know that someone has your interests in mind.

of care.

Better Care, by your side.

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Oversized Tri-fold brochure

Extraordinary People, Exceptional Care

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Extraordinary People, Exceptional Care

available, there is no alternative to the right care, founded on compassion and delivered by exceptionally trained CareGivers that reset industry standards.

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Better care, by your side

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Stellar is selective when considering candidates as CareGivers and Certified Nursing Assistants (CNAs). We value in-home care experience, referrals, and industry qualifications. Our screening processes include stringent background checks to ensure we hire only the best.

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We know how selective you are about whom sets foot in your home, and who takes care of your loved ones. We are just as selective. Stellar only hires employees who are CareGivers of Distinction.

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Stellar Takes In-Home Care to the Next Level

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on is With th Bette e aging r Care, Stellar’s required 52-course curriculum is stringent segmen care is By Yo t of ou an iss ur Sid r popu ue that and state-mandated—it’s second to none. Under the options lation hits ev e in healt growing ery ho hcare Department of Intellectual and Developmental , in-ho the ne me. Of fall sh me cessar ten, th or t in prov y level e avail Disabilities (DIDD) guidelines our dedicated Stellar able of com iding th has wo fort. Fo e right rked to CareGivers hone their skills to include: r more care wi change than a th the ind decade Stella us , try r—Trus . Stella ted, D • Crisis Prevention and Intervention r belie ependa ves in home— • Seizure Response ble, Fo the im bringi portanc cused ng in e qu -h • Behavioral and Mental Health of stay ality an ome ca ing in d dign re. To one’s quality ity to that en • Protection from Harm own the fo home d, we refront care, introdu • Activities of Daily Living setting of ce a ne an indu w leve Stella stry st l of r’s cu - Bathing, grooming, dressing an st da omize rd. approa d plan - Eating, nutrition, hydration ch prov s require ides a family no co custom ’s indi ntract vidua -fit so s. Ou most, l need lution r to prov Our Performance Provides s. We tailore ide co listen d to th Comm mfort to wh e Peace of Mind itted and pe at mat Embr to Qua ters Experie ac e of min acing Every year, Stellar’s more than 225 in-home nce th lity of d. Family e Stel We un care st Life lar diffe dersta , Alle CareGivers’ training is verified by state agencies— arts wi nd ho rence. vi th high warm at provid w extra ing S Our in heart ly train es the holding our staff accountable to vigorous standards. tr -home su es ca ed Ca pp n s rig ort, a share bright ht kin of min reGive helpin en a ho a gift d of ca d, dayConsistency in quality care is why our CareGivers rs. Stel g fo ha r us re to-day giving intens ehold. nd, an that le lar ever le , mom e, stat selfless da ads to Stella aving and Care Recipients stay with us for a long, long time. ent-toe-man r Care ly. Th peace your ho course your sid momen dated is trait Givers me. St load of educat e. is t, withou paired ellar is 52 su seizure ion en t with better bjects compa , and care, to inclu nutritio ssing founda by de crisi a n. Your tion of s prev needs trainin Our St ention, are m g far ab ellar Ca et with ove in reGive and ac a -home rs impa cessib care al rt depe ility in availa ternat to your ndabilit ble to ives. life. So y, flexib do wh at you you ha ility, need, ve mor withou e time t worry . Better care, by your side.

Better Care Through Training

The Stellar purpose is clear and unwaivering: caring for others. While other in-home care providers are

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1931 Veterans Dr. Ste 201 Southaven, MS 38671

stellarcares.com c: 901.315.8830 e: carter@stellarcares.com

f: 662.393.0180

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Carter Kirk president

We are the answer to your

prayers.

p: 662.393.0020


Website

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