Better care, by your side.
stellarcares.com
Brand Profile
stellarcares.com
Table of Contents Brand Profile............................................................................3 Target Audience.......................................................................5 Mindshare to Own...................................................................6 Dominant Competitive Advantages.........................................7 Core Message.........................................................................9 The Mission of Stellar............................................................10 Vision Statement of Stellar.................................................... 11 Positioning Statement...........................................................12 Tagline...................................................................................13 Value Proposition...................................................................14 Key Brand Attributes..............................................................15 Tone and Manner..................................................................15 Graphic Identity Road Map....................................................16 Person...................................................................................17 Organization..........................................................................18 Experience............................................................................19 Color Palette..........................................................................21 Typography............................................................................22 Imagery.................................................................................23 Logo......................................................................................24 Business Card.......................................................................25 Stationary Kit.........................................................................26 Website..................................................................................27
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stellarcares.com
Brand Profile
In the hearts and minds of the public, the Stellar name should be inseparable from our core values. By clearly defining these values, we become an organization that doesn’t just support our mission, but lives our mission. Our communication becomes more direct, more specific, more powerful and unmistakably ours. Our signature look and feel should always reflect the consistent, confident pursuit of the Stellar goal of being a trustworthy leader in dependable, qualified home care.
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Competitive Advantage
Target Audience
Primary: Women 40 - 65 with elderly or mentally challenged loved ones
Subsidized: Hospital Discharge Planners – Female Social Workers 30 – 45 Years of Age; Independent Service Coordinators – Females 20 – 40 Years of Age
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Mindshare To Own
Stellar is the dependable, caring, and qualified home care specialist.
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Dominant Competitive Advantages
• State-mandated training—prepared and qualified • Responsiveness—24/7 live support • Accessible management team • Staff to support immediate need • High compliance with quality audit
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Verbal Branding
Core Message
“Who We Are” Stellar is about caring for others. We are committed to serving you with exceptionally trained, compassionate caregivers and responsive service. We know the needs of the elderly and mentally challenged — we understand your concerns, and we’re here for you, by your side every step of the way. Call us anytime — we’re available to answer your questions today, so your loved one can live with dignity at home. Quality of life starts with Stellar.
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The Mission Of Stellar
“Why We Exist” Our Mission is to provide the highest quality of reliable home care services with compassion and dignity while maintaining a personal relationship with each of our clients.
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Vision Statement Of Stellar
“Our Commitment to the Future” To leverage our responsive service, trained caregivers, and commitment to our clients in order to grow our reputation and bless lives.
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Positioning Statement
Stellar is the regional leader in providing caring, dependable, qualified home care. We are responsive, trained and easy to do business with.
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Tagline
Better care, by your side.
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Value Proposition
Stellar delivers value through compassionate, qualified caregivers. This is characterized by: • Giving customers’ loved ones the best-trained caregivers available • Providing a customer relationship and service responsiveness that is superior to the competition
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Key Brand Attributes
Dependable Caring Qualified Authentic Responsive Tone And Manner Warm, compassionate, caring Professional, qualified, competent Genuine, up front
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Key Words
Cared-for loved ones Peace of mind Life balance Freedom Love
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Company Culture
Dependable, accountable, steward Caring, compassionate, personally vested Qualified, trained, professional Genuine, trustworthy, transparent Team-oriented, responsive
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Core Values
Caregiver-centered Customer-focused Servant leadership Nurturing Authentic
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Customer Experience
No hassles, trouble free Comforting Confidence-building Creates gratitude Builds relationships
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Visual Branding
Color Palette
Color Balance
Corporate
Cool
Light
Hot
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Typography
Arial
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Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()+=
Caxton Book Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()+=
Caxton Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()+=
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Imagery
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Logo
100% Black
60% Black
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Business Card
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Stationary Kit
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Caring Starts with People
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Building Relationships One at a Time
We work together through our government partnerships towards one common objective—to elevate the quality and consistency of in-home care. These partner relationships include:
Stellar Service
• • • • •
own home and live life with
they should. We invite you
Since 1999, Stellar has been in business and continues to be at the forefront of the in-home care industry. Our leadership is engaged with Care Recipients, our CareGivers, and the in-home care community. We have a long track record of partnering with case managem ent companies, private healthca re providers, and government assistance agencies .
Emergency Prevention and Intervention Seizure Response / CPR Behavioral and Mental Health Rest and Sleep Daily Living
Recipient to live
independence and dignity—as
A Reputation for Care
• • • •
If this is your first time looking into in-home care, you might wonder what it is we do. Our CareGivers provide non-medical, personal care and companionship services that include:
in-
re, assistance. Our CareGivers provide personal care and Better ca r shome ide by you friendly companionship, allowing the Care
,
Training
Our training is conducted on a recurring basis and is verified by the state. Our recent DIDD audit reveals a 50 out of 54 score in proficien cy for our more than 225 CareGivers. That is our commitment to quality and accountability.
that
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• • • • •
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DIDD (Department of Intellect ual and Developmental Disabilities) AAAD – Mid-South Area Office on Aging CHOICES – TennCare’s eldercare program Mississippi Medicaid – Eldercar e for Mississippians
Stellar strives for uncompromised quality and compliance—in everything we do. Consistency and accounta bility is why our CareGivers and Care Recipients stay with us year after year.
Meal preparation Laundry Light housekeeping Grocery shopping Transportation (religious service, social gatherings, doctor appointments) Medication reminders Bathing, grooming, and hygiene Mobility assistance Toileting and incontinence assistance Repositioning and transferr ing from place to place, room to room
Your Advocates Stellar creates an in-home care environment that best matches each Care Recipient’s needs. Our pledge to provide the best care through our highly trained CareGivers supersed es other peer organizations. Contact Stellar to find how we can serve you and your loved one at 877-393-0020 or visit us on the web at stellarcares.com. Better, qualified care. A customiz
ed plan. Available 24/7.
Our aim is to provide comfort , companionship and dignity to your loved one at home.
can do it
Collateral
Stellar delivers a viable alternati ve to assisted living. We place more control in the hands of the one requesting or receiving the care, with financially sound options centered on the specific care needed. Stellar exceeds in-home care standards with exceptional, state-mandated training not required by other providers. We offer a more affordable approach to eldercare, combined with a large, highly trained CareGiver staff.
Our 52-course curriculum is state-mandated and second-t o-none. It falls under the Department of Intellect ual and Developmental Disabilit guidelines, with special focus ies (DIDD) on the caring for those with life-adjusting disabilities. Training includes :
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Stellar prides itself on the exempla ry staff that represents who we are and how we provide care. Our CareGiv ers’ and CNAs’ innate ability to care from the heart is strengthened by the extensive training they receive. Quality care is more than having a good heart. It is receiving the right training to take care of you and your loved one.
We’re Here For You
Maybe out help.
Our staff is standing by with 24-hour live support and Care Coordinators who are ready to help. We offer comprehensive care plans, customized to your specific needs and are often able to arrange care in as little as 24 hours. Our diligent CareGivers strive for long-lasting care relationships in all they do. It is good to know that someone has your interests in mind.
of care.
Better Care, by your side.
For more information on Licensed,
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Oversized Tri-fold brochure
Extraordinary People, Exceptional Care
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Extraordinary People, Exceptional Care
available, there is no alternative to the right care, founded on compassion and delivered by exceptionally trained CareGivers that reset industry standards.
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Stellar is selective when considering candidates as CareGivers and Certified Nursing Assistants (CNAs). We value in-home care experience, referrals, and industry qualifications. Our screening processes include stringent background checks to ensure we hire only the best.
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We know how selective you are about whom sets foot in your home, and who takes care of your loved ones. We are just as selective. Stellar only hires employees who are CareGivers of Distinction.
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Better Care Through Training
The Stellar purpose is clear and unwaivering: caring for others. While other in-home care providers are
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1931 Veterans Dr. Ste 201 Southaven, MS 38671
stellarcares.com c: 901.315.8830 e: carter@stellarcares.com
f: 662.393.0180
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Carter Kirk president
We are the answer to your
prayers.
p: 662.393.0020
Website
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