HercuWall - Brand Profile Book by conversiv.com

HERCUWALL

HERCUWALL THE STRENGTH OF EFFICIENCY

THE STRENGTH OF EFFICIENCY

HERCUWALL B R A N D S T A N D A R D S G U I D E

HERCUWALL

TABLE OF CONTENTS 7

BRAND PROFILE

MISSION & VISION

TA R G E T AU D I E N C E | B U I L D E R VA LU E PR O P O S I T I O N

ST R AT EG I C D R IVE R

D O M I N A N T CO M PE T E T I VE A DVA N TAG E

P O S I T I O N I N G STAT E M E N T

BRAND ASSETS

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CO L O R PA L E T T E

LOGO COLOR

LOGO BLACK & WHITE

BRAND IMAGERY

WEBSITE

S A L E S CO L L AT E R A L

EXECUTIVE DOOR OPENERS

CONSTRUCTION SITE BRANDING

BILLBOARD AND SOCIAL MEDIA SLOGANS

HERCUWALL B R A N D S T A N D A R D S G U I D E

HERCUWALL

BRAND PROFILE

STREAMLINED Speed up your time to income while building for better energy efficiency, comfort and durability. HercuWall is the panelized shell and demising wall system that eliminates costly and time-consuming steps, and reduces the risk of errors, while delivering superior sustainability and building quality. Developed over 10 years of R&D, our patented AlignedAssembly™ process integrates seamlessly with your project. From drawings to factory fabrication to delivery and installation, we replace the guesswork and rework of stick with planned precision, simplified handling and rapid execution. The result is a level of simplicity and efficiency that strengthens your bottom line.

HERCUWALL

MISSION & VISION

MISSION To accelerate speed to income for builders and developers in targeted industry segments through the increased construction, energy and management efficiencies of HercuWall.

HERCUWALL B R A N D S T A N D A R D S G U I D E

VISION

To establish HercuWall in the Inter-Mountain West Region as the recognized best alternative to stick and block.

TARGET AUDIENCE

PRIMARY Developer & General contractor SECONDARY Architect, owner rep, property manger

BUILDER VALUE PROPOSITION

WHY THEY SHOULD PURCHASE For developers and GC’s who want to significantly streamline their building process and increase energy efficiency, while creating a far higher quality final product, HercuWall provides the systemized solution that reduces risk while speeding your time to income.

HERCUWALL

STRATEGIC DRIVER

AlignedAssembly™

HERCUWALL B R A N D S T A N D A R D S G U I D E

With over ten years and $7MM invested in research and development, HercuWall created its patented methodology for streamlining design and installation, and integrating seamlessly with your building process. From design and drafting to manufacture, delivery and installation our AlignedAssembly™ process replaces the guesswork and rework of stick with planned precision, rapid execution and simplified, safer handling.

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DOMINANT COMPETETIVE ADVANTAGE

ST R AT EG I C D I F F E R E N T I ATO R How we’re different: Speed to income through simplifying construction complexity, reducing energy costs, and building higher quality.

• Time efficiency

HERCUWALL B R A N D S T A N D A R D S G U I D E

• Energy efficiency

• Labor & safety efficiency • Process efficiency • Space efficiency • Maintenance/management efficiency

POSITIONING STATEMENT

FOR (AUDIENCE) Developers and GC’s working in build-to-rent, multi-family, hotels, assisted living, dormitory construction and commercial office WH O A R E CO N C E R N E D A B O U T ( PA I N P O I N T ) Streamlining their building processes, energy efficiency, labor expense and shortages, and the quality and comfort of their product,

H E R CU WA L L Is the best alternative to inefficient, labor intensive stick and block, and complex, difficult to work with alternatives.

U N L I K E CO M P E T I T O R S ( WR O N G WAY ) Who provide either the familiarity of stick and masonry with all their limitations, or the benefits of an alternative approach but without the efficiency and flexibility

H W ( R I G H T WAY ) Significantly accelerates construction efficiency while radically improving energy, space and management efficiencies for increased speed to income and a far superior final product at equivalent or lower total cost.

HERCUWALL

BRAND ATTRIBUTES

TONE & MANNER

• VALUE-DRIVEN We deliver real bottom line benefits that make solid business sense.

• APPROACHABLE We’re as accessible as our products are usable.

HERCUWALL B R A N D S T A N D A R D S G U I D E

We’re here to answer your questions and collaborate on your success.

• FACT-BASED We provide the information you need to understand exactly how HW is the better choice for you.

• STREAMLINED We’re here to reduce the complexity in your construction process not add to it, and that shows in how we communicate with you as well.

• CONFIDENT Our work is backed by years of R & D and proven out in the marketplace on a rapidly expanding basis.

CORE MESSAGING • Streamline your building process by eliminating the time-consuming, labor intensive

carpentry of stick with our patented panelized shell and demising wall system.

• Build for far greater energy efficiency using our unique concrete reinforced polystyrene

wall system that delivers an R31 insulation factor.

• Take advantage of our superior STC ratings of 45-65 to deliver greater value, privacy

and comfort.

• 1 -2-hour fire rating and non-combustible construction means superior safety is built in. • Cut the guesswork and rework out of envelope construction with our AlignedAssembly™

methodology that makes fabrication and installation simple.

• From single and multi-story to flat and pitched roof projects and beyond, HercuWall has

the flexibility to enable and enhance the buildings you want to build.

• Achieve speed to income through building efficiencies, as well as long term savings

through energy and management efficiencies, to drive significant bottom line benefit.

SECONDARY MESSAGING ARCHITECT

• Provide your sustainability-conscious clients with exceptional energy efficiency through its

a superior panelized shell system that delivers an R30 insulation rating.

• Radically increase sustainability, comfort and durability without limiting your design flexibility. • Air tight assembly O W N E R R E P / C O N S U LT

• Deliver a higher speed to ROI by streamlining the building process with the panelized shell system

that eliminates steps while adding quality.

• Create greater value and brand differentiation through increased energy efficiency, simplified management and long-term comfort. PROPERTY MANAGER

• Boost and differentiate your brand in the marketplace by offering enhanced energy efficiency

and greater privacy.

• Achieve more sustained tenant occupancy & renewal rates by offering a more comfortable

and healthy living experience.

HERCUWALL

BRAND ASSETS

PROOF POINTS

• ICC certified -- Nationally recognized conformance with IBC and IRC building codes • R31 Insulation – two to three times higher than comparable 2x4 wood assemblies

HERCUWALL B R A N D S T A N D A R D S G U I D E

• Energy savings of 20 - 40%

• 10 years and $7MM + invested in R&D • 4 Patents for wall building system • ICC 1 and 2 hour rated and lab tested STC assembly • High Velocity Hurricane Zone (HVHZ) rated – 240 mph wind – Florida Building Code • Strength – validation in progress • Manufacturer direct, no distributor • Backed by Windsail Capital • Three proven materials: concrete, steel, EPS • Developer and GC testimonials • Hundreds of units installed, thousands in design and permitting

HERCUWALL

HERCUWALL B R A N D S T A N D A R D S G U I D E

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COLOR PALETTE

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PANTONE = 158 C CMYK = 0, 62, 95, 0 HEX = E9 5B 1D

PANTONE = 124 C CMYK = 0, 30, 100, 0 HEX = FF AE 17

PANTOE = 279 C CMYK = 68, 34, 0, 0 HEX = 36 95 C7

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COLOR LOGO

HERCUWALL B R A N D S T A N D A R D S G U I D E

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BLACK AND WHITE LOGO

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BRAND IMAGERY

HERCUWALL B R A N D S T A N D A R D S G U I D E

Inspirational examples of the types of images that evoke Hercuwalls’ key brand attributes.

HERCUWALL

THE STRENGTH OF EFFICIENCY

HERCUWALL

HERCUWALL B R A N D S T A N D A R D S G U I D E

WEBSITE

HERCUWALL HERCUWALL

HERCUWALL.COM

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SALES COLLATERAL

HERCUWALL

HERCUWALL B R A N D S T A N D A R D S G U I D E

STAND OUT FOR BUILDING EFFICIENCY WHILE REDUCING YOUR RISKS

Bring a faster, better building strategy to the table. Fabricated off-site and delivered ready to assemble, HercuWall is the panelized shell and demising wall system that eliminates costly and time-consuming steps. Delivers R31 insulation for up to 40% energy savings and provides superior strength and comfort.

BUILD FASTER. BUILD STRONGER. BUILD EFFICIENT.

HERCUWALL®

SIMPLE. EFFICIENT. SUSTAINABLE.

Enable your sustainability conscious clients while hitting the mark of your regimented developers. Radically increase comfort and durability at the same time while streamlining construction for bottom line cost advantages.

Offer an enhanced occupant experience that makes your brand stand out in the marketplace. Provide a higher level of privacy and sound proofing, along with big savings on energy bills as well. Fabricated off-site and delivered ready to assemble, HercuWall is the panelized shell and demising wall system that eliminates costly and time-consuming steps. Delivers R31 insulation for up to 40% energy savings and provides superior strength and comfort. A

Whether your client wants to reduce energy use, protect forest resources, or just limit their own exposure to risk, HercuWall is the intelligent option. HercuWall’s uniquely simple structure is ICC-compliant and reduces dependency on wood by up to 60%.

AIRTIGHT PRECISION PROVIDES SIGNIFICANT ENERGY SAVINGS HercuWall replaces creaky, leaky wood with a uniquely precise construction that is far more energy efficient. Fabricated off-site and delivered ready to assemble, HercuWall forms a seamless shell that keeps air-conditioning and heating costs to a minimum.

B C

A • Concrete

BE KNOWN FOR SUSTAINABILITY

B • ShearStrip™ C • Insulating Foam (EPS)

• Polyester Film (PET) D

NO MORE WORRIES OVER CARPENTRY AND LUMBER AVAILABILITY

Hercuwall replaces up to 60% of the wood used in a project with its unique wall system structure, consisting of concrete, insulating foam (EPS), galvanized steel, and polyester film (PET)

BUILD MORE FOR LESS THROUGH HIGH PREDICTABILITY AND REPEATABILITY

MINIMIZE ENVIRONMENTAL IMPACT

Your tenants will be happy to save up to 40% on energy consumption. But they will also be pleased to know that 60% of wood was eliminated from construction. HercuWall takes a whole life-cycle approach to sustainability. From sourcing raw materials through to design, building use and end-of-life waste management, we maximize recycling and waste reduction as well.

HercuWall is Ideally suited for:

Saving up to 40% on energy consumption and eliminating more than half of the wood needed, HercuWall takes a whole life-cycle approach to sustainability. From sourcing raw materials through to design, building use and end-of-life waste management, we maximize recycling and waste reduction as well.

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HercuWall is Ideally suited for:

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SECURITY. VALUE. COMFORT.

DIFFERENTIATE YOUR BRAND WITH A SUPERIOR STANDARD OF COMFORT AND ENERGY EFFICIENCY.

DESIGN FOR SUPERIOR SUSTAINABILITY AND BUILDING EFFICIENCY

Fabricated off-site and delivered ready to assemble, HercuWall is the panelized shell and demising wall system that eliminates costly and time-consuming steps. Delivers R31 insulation for up to 40% energy savings and provides superior strength and comfort.

HERCUWALL®

Build-to-rent Hospitality Multifamily Assisted living Institutional housing

Our digitized AlignedAssembly™ process replaces the guesswork and rework of stick with planned precision, rapid, repeatable execution and simplified, safer handling. Here’s how it works: • Value engineering We consult with you to optimize utilization of HercuWall within your plans. • Digitization Proprietary software converts your plans to HercuWall shop drawings — used to manufacture precisely sized and cut panels. • Numbered Each panel is numbered for easy installation. • Delivery Panels are delivered to the site in order ready for install.

HercuWall is Ideally suited for:

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Build-to-rent Hospitality Multifamily Assisted living Institutional housing

HERCUWALL®

MORE JOBS. MORE MONEY. LESS LABOR.

WE KNOW WHO YOU ARE AND WHAT YOU’RE MADE OF.

INNOVATING SUSTAINABILITY TO DRIVE CONSTRUCTION GROWTH

We’ve been where you’re at. Long days in the Arizona heat installing stick for the umpteenth time. The building material products are heavy and unforgiving, often needing rework in the field when the job simply needs to get done by sundown.

Construction is set to grow 40% by 2030. Resource and energy efficiency will win the lion’s share of the business. That’s what makes HercuWall such a compelling opportunity.

We were tired of the status quo and challenged it head on by building a new product, a better product. We built HercuWall. More importantly, we created a whole new way of building, allowing the industry to build better together, the first time and every time.

HercuWall is the panelized shell and demising wall system that speeds time to income. Bring a faster, better building strategy to the table. Fabricated off-site and delivered ready to assemble, HercuWall is the panelized shell and demising wall system that eliminates costly and time-consuming steps. Delivers R31 insulation for up to 40% energy savings and provides superior strength and comfort.

CONSTRUCTION INSTALLATION IS HARD WORK, but it doesn’t have to be that hard, thanks to the new HercuWall AlignedAssembly™. This patented process takes the guesswork and rework out of stick thanks to its planned precision, simplified handling and fast execution.

HERCUWALL IS THE SUPERIOR BUSINESS CHOICE AS WELL: HercuWall replaces up to 60% of the wood used in a project with its unique wall system structure, consisting of concrete, insulating foam (EPS), galvanized steel, and polyester film (PET).

THE LIGHT WEIGHT HERCUWALL PANELS ARE FAR EASIER TO WORK WITH than ICF construction and other prefab wall panel systems, all while eliminating time – consuming steps, and providing superior strength and comfort. All this gives you more time to win more jobs and earn more money, with less labor.

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HERCUWALL WILL GET YOU UP TO SPEED IN NO TIME

INSTALL WITH HERCUWALL.

480.284.4535 contact@hercutech.com www.HercuWall.com

Far faster than building with stick 3x stronger than building with 2X4 stud Enables superior comfort and usability

PROVEN IN THE MARKETPLACE WITH A GROWING CUSTOMER BASE:

by providing all the training, certification, tools and estimating help you need to get started today. And through our builder network, we can provide you with nearby HercuWall jobs immediately.

8980 S. McKemy St., Suite 101 Tempe, AZ 85284

HERCUWALL®

HercuWall is so easy to use, it practically builds itself. What used to take a crew of twelve all day to build can be done by a team of three in a matter of hours. I can’t imagine ever going back to the old way of building. – Chad Wright, Installer

v.2.16.2021-12778

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$16.5 MM current revenue backlog in architect specified projects

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$60 MM project pipeline $100 MM company valuation in 3-5 years

INNOVATIVE. SUSTAINABLE. PREDICTABLE.

HERCUWALL® BOOST YOUR TIME TO INCOME, RESOURCE EFFICIENCY AND STRENGTH OF CONSTRUCTION Streamline your building schedules and limit the variables that can cause problems. All while increasing the quality and sustainability of your project. Fabricated off-site and delivered ready to assemble, HercuWall is the panelized shell and demising wall system that eliminates costly and time-consuming steps. Delivers R31 insulation for up to 40% energy savings and provides superior strength and comfort.

HERCUWALL REPLACES UP TO 60% OF WOOD USED IN CONSTRUCTION Free your projects from carpentry labor constraints and worries over lumber cost and availability. HercuWall’s unique wall system structure is ICC-compliant and consists of concrete, insulating foam (EPS), galvanized steel, polyester film (PET).

BUILD SUSTAINABILITY INTO YOUR PROJECT Saving up to 40% on energy consumption and eliminating more than half of the wood needed, HercuWall takes a whole life-cycle approach to sustainability. From sourcing raw materials through to design, building use and end-of-life waste management, we maximize recycling and waste reduction as well.

INCREASE PREDICTABILITY AND REPEATABILITY Our patented, digitized methodology, AlignedAssembly™, integrates seamlessly with your process. From design and drafting to manufacture, delivery and installation our AlignedAssembly replaces the guesswork and rework of stick with planned precision, rapid, repeatable execution and simplified, safer handling.

• • •

Increase job site efficiency and safety Maximize space usage Build for long term comfort and durability

PREDICTABLE. EFFICIENT. BETTER.

HERCUWALL

EXECUTIVE DOOR OPENERS

HERCUWALL B R A N D S T A N D A R D S G U I D E

HERCUWALL

EXECUTIVE DOOR OPENOR

“GYM Bag” gym gloves, thermos, brochure fight promo, fight-hat

CONSTRUCTION SITE BRANDING

HERCUWALL

CONSTRUCTION SITE BRANDING

Construction Site Branding - “ Main Event” , mobile signage, hard hats, water bottles, sweat bands, T-shirt ( Team Hercu )

HERCUWALL

BILLBOARD AND SOCIAL MEDIA SLOGANS

HERCUWALL B R A N D S T A N D A R D S G U I D E

“ WA L L S O F S T E E L”

“HURRICANE KRYPTONITE. YOU’RE WELCOME!” “STRONGER THAN YOUR WOOD” “ARE YOU A TOOTHPICK OR A BOLDER? ” “CONCRETE INSIDE” “HERCUWALL - ASK THE MEN WHO BUILD WITH IT ”

8980 S. McKemy St., Suite 101 Tempe, AZ 85284 United States 480.284.4535 contact@hercutech.com www.hercuwall.com