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October 2019

Preferred Bank Partner


Talking Point Savills experts gives us an overview on the investment opportunities presented in Dubai and London

Feature CBNME gives an allround review of the recently concluded Cityscape Dubai, which saw a renewed boost in investor confidence

Value Proposition Arada CEO Ahmed Alkhoshaibi gives an exclusive update on the master developer’s communities

P68 - This month's unsung hero is OKSANA TKACH


CEO Wissam Younane

// contents October 2019 // Issue #56

Director Rabih Najm Group Publishing Director Joaquim D'Costa +971 50 440 2706

Sales Manager Vishvanath Shetty +971 52 119 3077

Business Development Director Rabih Naderi +966 50 328 9818

Deputy Editor Kasun Illankoon

12 18 20 22 24 28 32 38 46 50 54 56 58 60 64

News Innovation Opinion Real Estate Talking Point Academy Cover Story Feature Event Review Interview Viewpoint Announcement Trucks Machinery & Equipment

Unsung Hero

Art Director Aaron Sutton Photography Marouane Al Mandri Marketing Executive Vince Celestial

SUBSCRIBE PO Box 502511 Dubai, United Arab Emirates P +971 4 4200 506 | F +971 4 4200 196 For all commercial enquiries related to Construction Business News ME contact T +971 50 440 2706 All rights reserved Š 2015. Opinions expressed are solely those of the contributors. Construction Business News ME and all subsidiary publications in the MENA region are officially licensed exclusively to BNC Publishing in the MENA region by Construction Business News ME. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Images used in Construction Business News ME are credited when necessary. Attributed use of copyrighted images with permission. All images not credited courtesy Shutterstock. Printed by UPP

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// Editor's note

editor’s note Balancing Supply & Demand One of the major factors contributing to the decline in real estate rents and prices in Dubai over the past few years has been the excess levels of new supply to the market. Last month a higher committee for Dubai’s real estate planning was launched by the government to enable a healthier balance between supply and demand. The higher committee, headed by Deputy Ruler Sheikh Maktoum bin Mohammed and senior property developers, has been tasked with introducing measures to improve the balance between supply and demand and ensure that semi-government real estate companies do not compete so directly with private investors. “This initiative is welcome news for Dubai’s real estate industry and represents a positive step towards achieving a more balanced market for the Emirate. High levels of recent supply are being felt across both the commercial and residential sectors and while not all proposed projects will com-

plete on schedule, we do expect to see a significant spike in project completions across the residential and commercial sectors over the remainder of 2019,” commented Thierry Delvaux, CEO of JLL MENA. The average level of residential completions in Dubai over the past three years has been around 20,000 dwellings per annum, while as many as 60,000 dwellings are scheduled for completion in 2019 alone. A similar increase in new supply is also being witnessed in the retail sector where completions this year could exceed 600,000 sq m, compared to an average of 233,000 sq m pa over the past three years. He added, “The ‘build it and they will come’ model has served Dubai well in the past but now is the time to be reviewing this approach and create a more balanced market. Achieving this objective will inevitably require more controls on the level of future supply than have been implemented in the past, but it is an initiative set to improve the country’s long term economy.”

On the web Keep up to date with all the latest news, features and much more on our website.


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Kasun Illankoon Deputy Editor

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// Update An update from around the region

For News, features and more, Visit Follow us on twitter for breaking news: @cbn_ME Follow us on Facebook for up-to-the-minute breaking news

Expo 2020

Expo 2020 Dubai lifts final piece of Al Wasl Plaza’s dome into place Months of planning have successfully led to the final piece of Al Wasl dome being lifted into place after an intricate and complex construction operation. The dome’s huge steel crown was positioned at the top of the jewel of the Expo 2020 Dubai site in an inspiring feat of precision engineering. Enclosing a space of 724,000 cubic metres and standing 67.5 metres tall – higher than the Leaning Tower of Pisa – the 130-metre-wide domed steel trellis encircles Al Wasl Plaza, a structure that will be the heart of the Expo 2020 site and set to become Dubai’s latest architectural landmark. His Highness Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of the Expo Dubai 2020 Higher Committee, President, Dubai Civil Aviation Authority, Chairman, Dubai Airports, Chairman and Chief Executive, Emirates Airline and Group, said: “The crowning of the Al Wasl dome is a significant landmark not just for Expo 2020 Dubai but for the whole of Dubai and the UAE. This new architectural marvel joins a long list of inspiring designs that our country has created through collaboration, sheer hard work and the unending, ambitious vision of our leadership and people. It is 12

another example of what the nation can do when it combines all its talents to such formidable purpose.” His Highness Sheikh Ahmed added: “Al Wasl dome will take a lasting place at the very summit of our country’s world-renowned architectural achievements. My heartfelt congratulations go to everyone involved in successfully completing this

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amazing engineering feat.” The highly intricate operation, involving hundreds of on-site technicians who used special lifting equipment, was a unique engineering challenge, according to the man responsible, Ahmed Al Khatib, Chief Development and Delivery Officer, Expo 2020 Dubai. “It was the most exhilarating day of my entire career. We had one chance

to get this right,” he said. During Expo 2020, Al Wasl dome will be the largest 360-degree projection surface in the world, providing an unparalleled experience for millions of visitors. The crowning of the dome is a key milestone for Expo 2020, with all permanent Expo-led construction on track to be completed by the end of the year.


Mohammed Bin Rashid Al Maktoum City – District One, launches Seagull Point Tower

Mohammed Bin Rashid Al Maktoum City, District One – part of the master development Meydan – has announced the launch of its newest tower, Seagull Point, located in its prestigious D1 Residences. Seagull Point comprises of 14 floors featuring contemporary waterfront from 1, 2 and 3 bedroom apartments. These cutting-edge homes are bathed in natural light that stream through ceilingto-floor windows. In addition to the beautiful interior of these homes, the tower has a few community-first features as well. It includes a well-stocked library to expand the knowledge horizon as having libraries

in a neighbourhood helps in building a knowledgeable and intellectual community. An interesting feature is a specialty café which will be located in this tower, with a chic ambience for the quick friend catch up, to meet and connect with residents in your community, and for a simply good cup of coffee with a panoramic view. The tower has a full-fledged gym which promotes good health and fitness. The tower is located in close proximity to the Crystal Lagoon, where residents can enjoy a captivating view of the Crystal Lagoon that is set on a pristine private beach marvel and surrounded by acres of lush greenery. The stunning

lagoon is one of the most attractive aspects of the luxury property with its water looking crystal blue all year long. The lagoon is exclusive to residents for swimming, paddle boarding, and other non-motorized aquatic leisure activities. The crystal lagoon is also complemented by other fascinating community features like the 8.4 km cycling and running track boarders of its prestigious residential development, a stunning 14 km boardwalk and 26 million sq.ft. of green open spaces. These special features makes District One an astonishing place to live in, creating a resort-like life like no other. Mohammad Abdul Nasser

Al Khayat, Vice President Commercial and Freezone, Meydan Group LLC said, “With its community-first features Seagull Point adds a new dimension to this ever-evolving community. The Government of Dubai has launched many initiatives to encourage people to read, and with the introduction of the library, we seek to play our part in this overall effort. We are excited for new residents to join this full-fledged community that provides great location within the city, entertainment, activities, fitness, education, accessibility to knowledge, relaxing ambience and most importantly a place you can call home.”

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Al Zahia sets a new benchmark by launching exclusive residential plots at “Orchid”

Sharjah Holding PJSC, a strategic partnership between Majid Al Futtaim Properties and Sharjah Asset Management, announced the launch of its newest neighbourhood – Orchid – offering buyers the opportunity to own a limited number of exclusive residential plots, ranging from 5,000 square feet to 12,000 square feet, with ready infrastructure at Sharjah’s premier lifestyle destination. This one-of-akind development with a direct connection to the Northern Emirates’ largest mall – City Centre Al Zahia – and Sharjah’s biggest private park – Al Zahia Central Park – will offer an unrivalled lifestyle. For the 14

first time, it will be possible for buyers to design and build bespoke luxury mansions and villas at Al Zahia. The neighbourhood was designed in response to buyers’ growing demand for premium plots where they can design their own signature homes and enjoy the amenities of Sharjah’s premium gated community. The plots at Orchid will spread across the 1.4 million square feet neighbourhood, providing privacy and a sense of community. The 8,000-12,000 square feet plots are ideal for villas with 6-8 bedrooms, while the 5,000 square feet plots will

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comfortably accommodate a 4-bedroom villa. Buyers can choose to increase the size of their properties by amalgamating adjacent plots. Shadi Al Azzeh, Al Zahia Project Head at Majid Al Futtaim Properties, said, “Al Zahia has established an excellent reputation by building high quality homes, creating Sharjah’s most desirable community and fostering a genuine sense of belonging. Today, we are delighted to launch Orchid, our latest exclusive neighbourhood that offers both the flexibility of designing and building your own home and all the benefits and privileges of

Al Zahia’s premier lifestyle. We are constantly striving to meet our customers’ needs, and the launch of Orchid’s premium plots reflects Al Zahia’s maturity and appeal and the strong growing demand from distinctive customers who aspire to create unique homes for their families at Sharjah’s premier lifestyle destination.” In addition to the community’s prime location and the convenience of a direct connection to the many leisure, entertainment and dining options at City Centre Al Zahia, buyers can benefit from a range of flexible payment plans with a down payment of 5%.

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One Za’abeel Reaches Pivotal Sliding Phase of “The Link”, the World’s Largest Cantilever Ithra Dubai, the leading developer of community-oriented real estate projects, fully owned by the Investment Corporation of Dubai, has announced the start of the first sliding phase of the world’ s largest cantilever or “The Link,” on its landmark One Za’abeel development. The commencement of the sliding works has taken place on Thursday September 12, 2019. One Za’abeel is an iconic, high-rise, mixed-use luxury 16

development currently under construction in the heart of the city, standing at the gateway of old and new Dubai. Designed as a destination in its own right that will draw visitors from the emirate and beyond, the development has now reached a new milestone with the launch of the sliding phase of the world’s largest cantilevered structure. Suspended over 100 meters above ground level and mea-

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suring 210 meters in length, The Link is a panoramic sky concourse that connects the two towers of One Za’abeel. The timeless structure will house a choice of attractions including Michelin starred restaurants, observation decks, and an infinity pool as well as an immersive experience that is now in its final design stages. Ithra Dubai and its construction partners are building The Link in sections and

have carried out a sliding operation to move it into place, spanning the Happiness Bridge and linking the two towers, before it is lifted into its final position 100 meters in the air. The sliding phase officially launched on Thursday September12, 2019 in the presence of Mr. Issam Galadari, Chief Executive Officer and board member of Ithra Dubai, as well as members from the development and construction teams.

Building the UAE’s highest road Jebel Jais is part of the Hajar Mountain Range in Ras Al Khaimah. It is the highest peak in the UAE. And for centuries unreachable by most. For 8 years, a fleet of Volvo FMX Trucks carried a total of more than 5.5 million cubic meters around the clock building a 36 km road that goes up more than 1910 meters. The rugged terrain, steep slopes and loose rock were not a challenge for Volvo FMX, which is built tough for such conditions. That is why more than 30 of our Volvo FMX trucks completed this ambitious road project without any major breakdown. To watch the full video please visit

// Innovation

TOTAL PRECAST SOLUTION Kasun Illankoon spoke with members of the executive team at HPBS, to discuss about their achievements in the past 12 months and how they are beating away the challenges put in from of them.

With three quarters of the year completed, HPBS has already broken a lot of records. Adel Samir, General Manager of HPBS, points out that the goals and objectives set out by the top management gave HPBS the drive and motivation to outdo the records broken in 2018. Adel states, “these records are in terms of productivity, in terms of cubic metre of concrete casting. We are op18

timising our workers and increase our machines efficiencies and we try to plan for the long term in order to keep the maximum output.”. He outlines three clear strategies and objectives that were tasked upon them. This included going bigger, being more profitable and being more prestigious. “To go bigger, we were aggressive in the market and grabbed many

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jobs that required us to increase our capacity and adapt to the challenges presented. To be more profitable, we worked on many campaigns to lower our costs from the beginning of the year by extensively using automation in the production to reduce wastage. To be prestigious, the type of projects we approach in the market are very distinguished and thanks to ASGC, they have taken charge in en-

suring that we take up these distinguished projects. We also improved the way we dealt with our clients,” he further explained. Projects HPBS have been involved in several projects but as Adel points out many of these projects were quite challenging. Adel is quick to point out, “the number of projects specifically designed for precast is very low. So when we grab some big projects we have to change them to precast which means there are architectural changes and the cost impact of this is not small.” Some of the projects that HPBS have been involved in include Dubai Expo, Coca Cola Arena, Arab Marine Academy in Khorfakkan and Deira Mall Project, to just to name the few. Adel proudly explains how each of these projects were successfully done thanks to the teamwork and the commitment of the staff to make sure the projects are completed in an efficient and productive way. “Our design department have introduced BIM because of how useful it can be for complicated projects. From the beginning we are working together with the all the stakeholders by using one BIM model which is simplifying the work for all parties involved. Our engineers receive intensive training to use BIM and every six months additional training is provided to keep up to date with new features and as a result we believe that HPBS is one of the most advanced precast companies in utilising BIM.” He also goes on to explain the use of ERP, a holistic software which does not leave any part of the process out from the commercial stage to the handing over to the client. “The software being used here takes into account all the stages of precast from the beginning to the end. We monitor and scan each and every element in each and every cycle from production to installation and handing over to the client. This

Mr Bashar Abou-Mayaleh MD at Concrete Industries Complex

Mr Adel Samir – GM at HBPS

duces the margin for errors. It is also time saving and very efficient.” Challenges We also caught up with Mr Bashar Abou-Mayaleh, Managing Director of HPBS and sought his views on the challenge’s subcontractors have to face.

One of the main challenges that he points out are the changes that occur during the projects. Bashar highlights the Arab Marine Academy project as an example. “We were approached by the client in April and it looked like an impossible job to achieve. We needed to deliver a finished product by 1st of October this year. We were required to do more than 50,000 sq meter in less than five months!” “The project belongs to the government of Sharjah. Most of the buildings in this project are designed in Arabic/Islamic style that includes huge windows, many arches and domes. It is not just an ordinary big building, it looks like a palace and you have several buildings to consider, and each building is unique. With precast you must coordinate with the all the stakeholders from the start.” He points out that their product needs to be made months in advance to ensure that it would be ready for installation at the site on time. If they are not ready by the time of installation, it can cause numerous problems. However, HPBS doesn’t face these issues due to intensive planning that takes places prior to installation and the key here is thorough communication with all the stakeholder involved. He goes on to say, “one more big challenge is that most projects are designed to be built in the traditional way. To be built in precast, the drawings must be redesigned.” “In order to solve this problem at an early stage, we made a decision to create a new main contracting company called INNOVO Constructions which would address these problems from the early stages of the project. “It will approach all the clients with a new perspective. We will ask your requirements and we will design and build the job for you to be suited for precast. It will both save time and cost and give you a better quality product,” said Bashar Abou-Mayaleh who is also the managing director for the new company.

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// Opinion

Evolving Role of An Internal Auditor Sarika Singh, Head of Group Internal Controls of EFS Facilities Services Group, gives us an insight into the crucial role an internal auditor plays during a business transformation

"Auditor" the word comes from the anglo French' auditour'- A listener. It's surprising how 'auditor' a word that started as something so desirable, has come to evoke fear and dread, which raises the anxiety level for management teams. There is a general tendency for people to see internal auditors as cold 20

and impersonal, however, breaking down this stereotype is so important now, that most of the organizations are actively encouraging a culture where the management perceives internal audit as a coach, not a nitpicker. Organizations today are forced to deal with multiple internal and

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external challenges. Stringent regulations, compliance requirements, and cut-throat competition have only put more pressure on organizations which bring a high level of uncertainty, adding to the organization's risk exposure. Organizations need to relook at their approaches and perspectives to be

*The Risk Framework Model belongs to EFS Facilities Services Group

able to manage unavoidable risks in a controlled and effective manner as well as make faster and better business decisions. To obtain such a lens, organizations must focus on being proactive with the ability to look at the near future risks rather than take reactive steps once the damage is done. Enterprise Risk Management (ERM) is a solution that can bring a sustainability advantage to the organization. It empowers organizations to tackle potential risks by proactively identifying, understanding and managing risk for the sustainable, long-term growth of businesses at large, if implemented effectively. Changing stakeholders' expectations and a new paradigm of risk management are prompting an essential shift in the role of internal audit (IA) in many organizations. It has now expanded opportunities for both, its conventional method of auditing as well as leverage

its skills in new ways to support the leadership agenda, participation in strategy development, focus on fraud and most importantly determine opportunities for value creation. Companies must embrace the ERM system for internal audit to move beyond its monitoring role to help influence and improve the management of risks even before they become challenges. At EFS, the Risk Management Framework is directed towards contributing to organizational goals focused on the Group CEO's vision "EFS stands for sustainability that is inspired by 'culture' embedded in its values, enforced through processes and empowered by technology". The Group CEO has set the "tone at the top" to ensure adequate support to be extended to the internal audit at all levels within the organization. Each employee in the organization considers risk management as an integral tool of business

sustainability. It has been demonstrated through a high-level commitment to integrity, ethical values and compliance, encompassing a "Risk-Informed Culture" within the organization. Active collaboration between the disciplines of internal audit and enterprise risk management makes a powerful team that can lead to stronger risk mitigation practices in meeting stakeholder expectations. The adage, "the sum is greater than the parts," certainly applies. It's time for internal audit to move beyond just being capable of handling old risks but also be able to align with strategic objectives of the organization and focus on a proactive approach of risk identification. Moreover, integrate ERM to develop a mix of risk and compliance-based audit efforts, augment skills set and get elevated into the role of a more trusted advisor to the business.

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// Real Estate

Streamlining UAE’s Real Estate Sector Dubai Land Department & BSA launch joint initiative to streamline UAE’s real estate sector to promote future investment Dubai Land Department (DLD) and BSA Ahmad Bin Hezeem & Associates LLP (BSA) subscribed to the Real Estate Lawyer (REL) initiative launched to streamline Dubai’s real estate sector processes. A memorandum of understanding (MoU) between DLD and BSA was signed to promote foreign and local investment opportunities in Dubai through an innovative framework that will boost transparency and streamline transaction processes for investors in the sector. As part of the REL initiative, DLD is introducing several investment products to lift restrictions in the current real estate laws that will allow for more vigorous real estate investment in Dubai. The new initiative will especially facilitate the purchase and sale of properties by corporate entities with ultimate foreign ownership, therefore opening up the market to more corporate investors. HE Sultan Butti bin Mejren, Director General of DLD, said: “At DLD, we are keen to support the directives of our wise leadership and the strategies to make Dubai the smartest and happiest city in the world. The MoU with BSA further supports our mission to consolidate and attract foreign and corporate real estate investments to Dubai. We are working to strengthen the real estate sector in the Emirate through such partnerships that ensure the ease and speed of regulatory and investment procedures.” 22

Dr Ahmad Bin Hezeem, Senior Partner, BSA, said: “The overarching goal of this progressive initiative is to open up Dubai’s real estate market to more investors, increasing investment flows in the process. The REL initiative will provide a legal framework that streamlines and facilitates the process for investing capital in the city. This, in turn, will attract a wider range of investors and transactions.” “It’s a pleasure to once again be joining forces with DLD in support of the work we have been doing over the past 20 years reinforce our clients’ investment interests in Dubai’s real estate sector. In essence, the enhanced investment framework proposed by the REL will simplify the processes for clients.” BSA plays a major role in supporting

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international, regional, and local real estate investors —individuals, financial institutions, contractors, real estate brokers, or government bodies — with their transactions, developments, and general investments. Earlier this year, BSA was awarded Regional Law Firm of the Year 2019 at the prestigious ACC Middle East Legal Awards. Majid Saqer Al Marri, CEO of the Registration and Real Estate Services Sector at DLD, said: “Our MoU with BSA is another step on our journey to ensuring the comfort and happiness of our customers through streamlining the processes of Dubai’s real estate sector. We will remain vigilant and progress upon our path of helping achieve objectives and keeping pace with developments in the field of registration and real estate services.”












+971 4 365 7700

+971 50 558 2853


// Talking point

Demands for the Future London and Dubai are two of the world’s greatest cities, with exciting developments and opportunities. London is historic and many of its infrastructure challenges are rooted in redeveloping and transforming existing spaces into liveable locations. As a relatively new urban metropolis, Dubai has rapidly scaled and faces the task of connecting its neighbourhoods to form cohesive communities. Savills experts Robert Pearce, Director – Head of International Residential, Middle East, and Lucy Bush, Head of Residential Sales and Leasing, Middle East, offer their thoughts on how London and Dubai will address the demands of the future.

What are the key trends amongst developers internationally? Robert Pearce: There is an acknowledgment that buyers desire convenience-driven, technologically connected and sustainable community living. This has led to more focus on the themes of placemaking, regeneration and sustainability when developers plan communities. In many Tier 1 Global Cities where property values continue to outperform wage inflation and the top end of the market remains sluggish, many leading developers have pivoted towards the 24

in-demand affordable housing and build-to-rent sectors. Specifically looking at London, how are developers approaching transformation of the city and its infrastructure? RP: There are a range of urban regeneration schemes that are helping to create new, exciting communities. These include Battersea Power Station, King’s Road Park and Grand Union which are transforming former disused light industrial and brown field sites into connected, world-class

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residential communities which offer a mix of apartments, market leading private residents’ facilities, retail and food and beverage. Developments are not just seen as isolated projects, but rather as contributing to the enhancement of the city, both architecturally and socially. How does this compare to Dubai and what has been learned from the past decade of urban growth in the emirate? Lucy Bush: The demographic evolution over the last decade has both

target market wish list and tailoring accordingly. Essentially, developers are becoming more attuned to the requirements of the market and paying close attention to global and regional megatrends.

diversified and grown at break-neck speed, with developers responding and playing ‘catch up’ to meet economic conditions and unprecedented acceleration in both population and investment. Developers have put a greater focus on creating fully-fledged master communities that have excellent town planning and superior designs, with a real identification of resident requirements and good infrastructure. Those developments that have not been as well considered, that lack facilities or are disconnected from infrastructure are not able to

compete with better planned communities on quality and instead have to rely on offering lower pricing or more competitive offers. And how are these lessons shaping current construction trends? LB: Developers are identifying USPs to set their projects apart, whether simplified design and efficiency in construction to enable competitive pricing, or raising the bar with stand-out features such as private beaches, uber contemporary design or state of the art private health clubs. Developers are looking carefully at their

What are the most important considerations in terms of infrastructure to ensure that developers create sustainable communities? RP: It is very much the idea of placemaking and capitalizing upon the opportunity to enhance public and private spaces that promote engaged and happy communities. In an urban environment, access to convenient public transport that moves large populations around safely and easily is a key consideration. Efficient construction to ensure the most economical and intelligent use of space and helping to reduce the long term management costs are important. Environmentally, incorporating the latest renewable energy technologies and providing electric vehicle charging infrastructure will also be increasingly important as we move towards a more technologically and socially responsible habitat. People want to live in places that are clean and green, well-connected, with thriving community hubs and access to excellent facilities such as retail, education, leisure and healthcare. Social forecasts highlight that city populations will continue to seek capital wealth, but there is a growing appreciation that this should not be to the detriment of health or happiness. LB: Dubai’s specific climate conditions play an important part in the necessity for enhanced infrastructure. Dubai Metro has just celebrated its 10 year anniversary, which is success and testament to increasing demand for public transport that offers doorto-door travel right into the heart of new communities with tunnels and connective walkways. We can also expect to see future use of underground building design that offers climatic insulation and sustainable features.

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// Talking point

And how will Dubai compare in that same not-so-far off future? LB: The last 20 years has seen an exponential transformation of Dubai. We work so fast in Dubai it is hard to imagine the potential. It would be good to see the maturing balance of neighbourhoods and the dots joined between communities like any other city. But I think the biggest change will be the realisation of the waterfront and beachfront that will wind through and refresh Dubai, which is very much a city on the sea. How will London look 20 years from now? RP: London will be very technologically and environmentally focused. Buildings will have low emissions in mind and the future connected transport infrastructure will be paramount to cater for a growing, mobile population. The working population in the capital is growing too, with London welcoming an extra 615,000 jobs over the next 10 years. Major companies are seeing the incentive to locate in London. Google is putting £1bn of investment into a new King’s Cross HQ, creating 3,000 jobs by 2020, while Apple are creating a world-class hub at Battersea Power Station HQ, generating another 1,400 jobs. Amazon, Snapchat, Facebook and Netflix are also pumping money and jobs into the city’s business sector. Our developers are recognising this growth across London and responding to the increased demand and requirements expected in the next couple of years. Newly launched King’s Road Park, Grand Union and Triptych Bankside, and Battersea Power Station offer mixed use residential and work communities that are and will be connected to these future transportation links. 26

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// Training academy

Workers Development Kasun Illankoon spoke with Michael Shafeek Gerges, Training Manager, and Baher Youssef, HSE Project Manager at ASU who gave an in-depth rundown of how the labour academy works Construction Business News Middle East recently visited ASU Labour Academy at Dubai Industrial City to find out how the academy is helping to improve the efficiency and productivity of the workers. Through proper training, ASU’s workers are developing and harnessing their skills which have led to a reduction of mistakes and offsets in delays. According to the company, this is creating a skills gap in the way that technical professionals across the region approach project planning, execution, and supervision within the construction industry. 28

Building on global best practices, the company is, therefore, placing additional investments into several programs for continuous learning and development. The academy is expected to add these new features which include site productivity measurement; local market labor training; centralise third party training and database creation. In this interview, Michael Shafeek Gerges, Training Manager, and Baher Youssef, HSE Project Manager at ASU who gave us an in-depth rundown of how the training academy works

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Inception of the Labour Academy In realisation and implementation of the company’s vision and mission, it started with a staff academy back in 2017. In association with ASGC and ASU, the idea of labour Training Academy was launched in October 2018. It aims to strengthening workers skills in delivering high standards and focuses on safety and quality. Managed by the experts, the Labor Academy is fully equipped facilities that provide all kinds of trade and HSE training with the use of standardised grading system, it fairly

safety in a workplace to support our employees for overall stability such as; emotional, mental and physical health, resulting to positive increased productivity and boosting employee engagement. Significantly, our workers have an advantage when it comes to advance knowledge in MEP works. Moreover, it raises their awareness of health and safety towards their job. Building emotional intelligence and the ability to manage and respond to emotions at work. As a fruit of their hard work and dedication, ASU provides an opportunity to upgrade their employment status in which they benefit from salary increment, job promotions, and recognition.

evaluates the worker’s productivity and helps to identify the areas for improvement for corrective measures. Our Labour Academy nurture our workers since the first day they joined the company. We provide foundation training which will allow our new joiner to have a wide understanding of the company culture, job requirements, and make them understand the systems and procedures followed by the company. It also helps workers settle down quickly in the new work environment and gives them a sense of belonging.

The training for workers will mainly be beneficial to our workers and create a remarkable learning experience. Through continuous evaluation, assessment and training analysis, ASU and the training academy key person consistently developed workers to contribute to our growing and successful business. Features of the Academy Our Labor Academy extends beyond the usual program, we provide seminars and raise awareness in mental health and promotes a psychological

Emphasis on health, safety, and training As a developed organisation, ASU strictly follows a guiding principle that reflects a responsible MEP company. We implement an environment that follows a high standard in health and safety. Thru education, we keep our workers competitive and knowledgeable. It is part of our plan to incorporate the HSE assessment in technical evaluation to monitor and evaluate workers behavior and comprehension. We have initiated trainings that include: Fire warden; First aid; Working at height; Scaffolding erecting & dismantled; and Electrical hazard. In high support to our worker's wellbeing, we have established a holistic approach in training for mental health awareness. One of the topics addressed stress management and teach workers on an alternative process to help resolve conflict effectively. Every worker has the opportunity to take advantage of the individual counseling session, interactive group seminars, open forum which is regularly held every Thursday in our Labour Training Academy. We are working towards a psychologically safer workplace, where all workers are treated with respect and

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// Training academy

feel accepted. We do not tolerate any form of humiliation or harassment and bullying. Having direct communication and reaching out with our workers gives us the chance to take appropriate action to resolve any existing issues at the right time. We also have upcoming programs such as: Supportive Performance Management, which is an approach to help manage performance issues that take mental health into account; Building Emotional Intelligence – to assess and improve the ability to manage and respond to emotions at work; Team Building – in changing the culture within teams. Improving Efficiency and Productivity Regular training and seminars consistently sustain our workers. By administering Theoretical and Practical examinations these tools are very useful to gauge our worker's performance. We set an ideal healthy competition among the workers that move them forward and aim for excellence. 30

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// Cover Story

Value Proposition CEO Ahmed Alkhoshaibi gives an exclusive update on the master developer’s communities


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Arada, Sharjah-based master developer co-founded by Chairman HE Sheikh Sultan bin Ahmed Al Qasimi and Vice Chairman HRH Prince Khaled bin Alwaleed bin Talal Al Saud, was one of the largest stands at this year’s Cityscape Global staged at the Dubai World Trade Centre. CBNME sat down with the company’s Chief Executive Officer, Ahmed Alkhoshaibi, to discuss the construction progress being made across Arada’s two communities, property sales, sustainability, and the value of real estate in the UAE. What is the current status of Aljada and how much has been completed so far? We began construction on Aljada last year, and are now hard at work at a number of locations around the site. It’s worth bearing in mind that Aljada is one of the largest construction projects anywhere in the Gulf, and certainly the largest in Sharjah. Spread over a 24 million square foot area, the Aljada master plan involves extensive residential, commercial, leisure, hospitality, education and healthcare elements, so it is also one of the most complex projects in the region. Building such a large and complex ‘city within a city’ takes time, and we anticipate that construction on Aljada will take around 10 years to complete. We broke ground on the first phase of Aljada in April last year, and are currently working hard to deliver our first homes in the first quarter of 2020. To give you some idea of Aljada’s size and scale, it’s worth bearing in mind that this first phase alone contains over 1,400 units, spread over 14 apartment blocks and a townhouse community. What are some of the major attractions of Aljada’s Central Hub? The first part of Aljada to be completed will actually be the first phase of the Central Hub, a new entertainment and leisure district, which has been

The Central Hub at Aljada by Arada

designed by Zaha Hadid Architects. We believe that for Aljada to be successful, we need to attract visitors from all over the UAE and beyond, and having focal points such as the Central Hub will certainly help us to achieve that goal. The first phase of the Central Hub, which is scheduled to open in the fourth quarter of this year, will feature Arada’s experiential sales centre, alongside a food truck zone, a children’s play area, a community events space and a full calendar of events and activities. Other attractions that Arada will bring in in later phases include a ‘waterplay area’; an extreme sports centre; a giant adventure golf course; and a large family-focused 'edutainment' complex, which features a virtual reality zone, a science experience directed at families, a kids' 'driving school' and an entire building set aside as a children's discovery centre. The Central Hub will also include a 5,000 square metre hypermarket, an 11-screen cinema and a large community park.

How much of Aljada has been sold? Since launching Aljada in September 2017, Arada has released three phases: First Avenue, East Village and the Nest student housing community, which was launched in March this year. As of the end of August, we have sold over 75% of all units released in these phases, a figure that amounts to well over 3,500 units. We consider this to be an excellent result, considering the current state of play in the regional real estate market. The numbers are also testament to the strength of Sharjah’s real estate market, which has not seen the sorts of fluctuations that other markets have seen in recent years. In fact, we have achieved our two highest-performing sales months ever in the year so far, in March and June. At Cityscape this year, we also launched a new community in Aljada, called The Boulevard. Featuring around 600 units in total, The Boulevard apart-

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ments are spread across three nine-story blocks situated right on Aljada’s main retail thoroughfare. What are the sustainability initiatives at Aljada and what effect will they have on the project’s residents? We see the issues of smart technology and sustainability has being entirely complementary. Smart city solutions tend to be sustainable by nature, and sustainable elements in our projects are often improved immeasurably through the addition of smart technology. This is especially true when it comes to Aljada, where the size and the greenfield nature of the plot make this an ideal location to create a smart and sustainable city that can be a model for the rest of the region. Our own research, conducted before the launch of Aljada, showed us that there was clear and consistent interest in the concept of smart homes and smart communities. Among the merits that were shared with us included: time saving, better security and safety (especially for children); efficiency; lower costs; the opportunity to customise and the ability to be eco-friendly. For Aljada to function as a true city of the future, we need to be able to attract not just the current generation but future generations as well. Smart technology infused through every aspect of Aljada will make residents lives easier, save them money, and boost their wellbeing. The first step is to ensure that we can implement next-generation and ultra-secure 5G digital infrastructure, which we see as the backbone of Aljada. Once that is in place, we can then focus on the other four key areas that we have earmarked at Aljada: mobility, utilities, the ‘circular economy’ and waste management. So in each of these areas, technology implemented throughout the project will make life more convenient for residents, while saving time and also supporting the environment. 34

Sustainability and the use of smart technology form a major part of our vision; we take them seriously not only because it is good for the environment and for our customers, but because they are good for business too. How about progress at Nasma Residences? From a sales perspective, we are now over 80% sold at Nasma Residences, which is just under 1,000 townhouses and villas in total. We started handing over homes in the first phase in May this year and are on track to complete the entire project at the end of the second quarter of 2020. What’s the outlook for the property market in the UAE? It has not been the easiest couple of years for many property markets in the Gulf. This has been down to a number of reasons, but primary amongst these are the supply-and-demand situation, a slowdown in government spending, Perspective of the Arada stand at Cityscape Global 2019 showing the Aljada masterplan model

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a sluggish economy and the knock-on effects on consumer spending. There are, however, reasons for optimism. While some markets appear to be temporarily oversaturated, other markets are performing well. Sharjah, the market in which we operate, saw a far greater value of real estate transactions in the first half compared to the same period in 2018. Values have remained comparatively stable. Elsewhere, there are huge opportunities available in Saudi Arabia for developers with the skills and experience to meet the demands of a young and fast-growing population there. In Dubai, I believe that a number of initiatives have the potential to reinvigorate the property sector. The introduction of a higher committee to regulate supply and demand and oversee urban planning is a huge step in the right direction. More people will visit the UAE next year than ever before when Expo comes to town, creating a unique opportunity for the real estate industry.

Arada’s Vice Chairman HRH Prince Khaled bin Alwaleed bin Talal Al Saud welcomes HH Sheikh Ahmed bin Saeed Al Maktoum to the Arada exhibit at Cityscape Global 2019

We believe that, in part thanks to these initiatives, overall values will stabilise next year, before growing again at a more gradual rate. The reality is that the UAE is still an incredibly dynamic property market, and one that still offers yields to investors that are among the highest anywhere in the world. What do you make of the new Higher Committee in Dubai to regulate the property sector there? The announcement of a new committee to streamline development in Dubai is incredibly positive one. It is yet another sign of maturity in a property market that has served as a bedrock for the local economy for many years. Furthermore, it is also critical that in a market where the supply-and-demand situation is already a matter of concern that only projects that have the right scope and quality are allowed to proceed. We are yet to understand exactly what the full mandate of the committee will be, but any initiative that brings

developers and the government closer together will only help streamline processes, improve urban planning and create even better opportunities for buyers, tenants and visitors. As a developer with ambitions to enter the Dubai market in the future, this is exactly the sort of message that we want to hear. I also believe that other developers, both locally and internationally, will also be encouraged by this news, which will result in greater foreign direct investment into Dubai over the long term. What impact with Expo 2020 have on the real estate market? Expo 2020 will be a landmark moment for the UAE as a whole, and it will be a time when the spotlight of the world will be on our country. At Arada, we believe that the impact of the event will be positive for every industry not just real estate, and not just during Expo but for a long time afterwards as well. We’ve already seen reports from the likes of EY, saying that the event will

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have contributed over AED120 billion in value for the local economy by 2031. The expected influx of tourists to the UAE, as well as the investment in infrastructure and the creation of new jobs to service this event will all boost the economy, and more than 80% of the site is expected to be reused or recycled after the event is completed. With regard to the property market specifically, it is critical that we take advantage of Expo 2020. More visitors will be travelling to the UAE than ever before next year, and this provides Arada with a unique opportunity to introduce ourselves to a wider audience from a branding and sales perspective. How would you describe the prospects for Sharjah’s property market? There’s no doubt that the property market has seen a difficult period in some parts of the Gulf. However, Sharjah is a unique market and has seen far fewer price fluctuations than other locations over the course of the last decade. Demand from Sharjah property has remained strong, and much of that credit has to go to the Government, which took a landmark decision to allow all nationalities to purchase real estate in the Emirate in 2014, and to allow all nationalities to buy property without a residency visa last year. Evidence that demand remains strong comes from official statistics. In June, Sharjah Real Estate Registration Department, the government regulator, announced that AED14.7 billion had been invested in local property in the first half of 2019. This figure is already 65% of the total value of transactions for the whole of 2018, which proves that demand in Sharjah remains robust. Indeed, the highest number of transactions in Sharjah has come in the Muwaileh area, where our project Aljada is based. From our own experience, I can say that the first half of this year has seen our two highest-performing sales months ever, in March and June. We have achieved those results by listening 36

Aljada by ARADA Business Park

Ahmed Alkhoshaibi, CEO, Arada

to our buyers, tailoring our products to the needs of our consumers and providing real estate investment opportunities that we don’t believe can be found anywhere else in the Gulf. We’ve seen lots of developers offer direct financing schemes and generous post-completion payment plans to buyers – where does Arada stand on this? There has certainly been an increase in developers offering generous financing schemes, some stretching to many years after the project has been completed. Naturally, this can be linked to oversupply in some sections of the market, which is forcing some companies to provide ever sweeter deals in order

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to meet sales targets. However, this in turn results in smaller margins for the developer, potentially making it tougher for them to complete the project. Buyers will obviously find these payment plans attractive, but they should ensure that the developer with which they are investing has an excellent track record of delivery, and that their payments are being placed in escrow. My own personal take on this is that developers are not banks and should not act like them. As yet, Arada has not offered post-handover plans, but we do provide guaranteed return on investment over a number of years at our student housing community, Nest, which has resulted in extremely strong sales for us since we launched in March.


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// construction business news me // October 2019

Investors Paradise Construction Business News Middle East gives an all-round review of the recently concluded Cityscape Global – Dubai, which saw a renewed boost in investor confidence Investor Confidence Cityscape Global, the gateway event for real estate investment which was held at the Dubai World Trade Centre from September 25-27, underlined the attractive real estate opportunities created by Dubai’s increasingly mature investment environment. According to Savills Middle East, they have identified the Middle East as only region to see outbound investment in real estate increase and an estimated US$8.9 billion crossed borders in H1 2019 – an increase of 62% compared with H1 2018. Among the top cities in the word with cross border investment was London. Steven Morgan, Savills’ CEO Middle East said: “Middle East investors are increasingly drawn towards global real estate assets as long-term investments. That interest has translated into a sharp increase in cross-border transactions, particularly into mature global destinations such as Northern Europe and North America.” “London leads the way for cross border investment into real estate. Our research indicates London is the third most resilient city in the world, so while there is undoubtedly some volatility around Brexit, the underlying strength of the UK capital as a global business

Steve Morgan, CEO of Savills Middle East

hub means it will remain a powerhouse. Average prime central London prices are around 20% lower than five years ago and combined with current dollar-pound exchange rates, Middle East investors are already taking advantage of very favourable terms with a view on the medium to long term fundamentals of the London market.” Savills predicts prime London residential property values will recover in a post-Brexit scenario, potentially increasing by 12.4% over the next 5 years.

UK GDP is set to grow steadily, with an increase of 27% between 2019 and 2029. London will be one of the prime beneficiaries, as it is responsible for approximately a quarter of all of the UK’s economic output. Major global companies are incentivized to locate in the UK capital, with Google putting £1bn of investment into a new King’s Cross HQ which will generate 3,000 jobs by 2020 and Apple is creating another 1,400 jobs to fill its new world-class hub at Battersea Power Station HQ.

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Also, Portuguese developer –Monte Rei, are targeting the GCC with investor-friendly, tax-efficient luxury real estate proposition. Monte Rei, a luxurious residential community, golf and country club set within a thousand acres of unspoiled countryside in Portugal’s Eastern Algarve, is targeting investors from the GCC region. Declan McNaughton, Commercial Director, Monte Rei, pointed out a few reasons why GCC investors would benefit from investing in Portugal. “The absence of inheritance tax along with two key initiatives – the non-habitual residence (NHR) tax, and the ‘Golden Visa’ combined with an improving economy and a burgeoning value driven property market, have been instrumental in attracting overseas investment for holiday homes, buyto-let and turnkey properties across Portugal. “This is ideal for those GCC nationals looking for a luxury holiday home and for many GCC residents, it represents a perfect opportunity, to apply for Portuguese citizenship after which, they can live, work or settle in any EU country. In addition, Portugal’s NHR can eliminate tax on foreign-sourced income for up to ten years,” added McNaughton. Investors and holidaymakers alike have been visiting the Algarve since the 1960s – and with a relatively low cost of living and an attractive array of incentives – its popularity as both a second home and holiday destination show no sign of slowing down. Miradouro Village, situated in the heart of Monte Rei, features 37 luxurious three-bedroom villas each boasting views overlooking the Atlantic Ocean and the resort’s lakes and fairways. The fully furnished villas, range in size from 4,500 sqft to 4,600 sqft with prices starting from US $1.32 million (EUR 1.2 million) and increasing to US $1.54 million (EUR 1.4 million) for the larger of the properties. All villas come complete with highend fittings and finishes, drawing 40

Monte Rei Clubhouse Residences Penthouse Building Project

influence from timeless and traditional Portuguese architecture and featuring walk-in dressing rooms and en-suite bathrooms in each of the three bedrooms as well as branded white goods throughout.

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Developers Confidence Also during the event, RAK Properties showcased the latest developments in its Gateway project, and the progress on the Marbella Villa project. Both projects combine the best of luxury living

H.H Ahmed Bin Saeed Al Maktoum during his visit to RAK

with stunning views which add to the appeal of the emirate. Located on the serene main island at the heart of the Mina Al Arab community, Gateway Residences provides easy access to the vibrant adjacent island. The development offers homebuyers sublime apartments with water views, premium facilities and retail in an elegant surrounding; a property investor’s dream and the ideal family home. Built along the beachfront in Hayat Island at Mina Al Arab, Marbella Villas offers spacious luxury 2, 3, 4 & 5 bedroom villas and townhouses boasting of extraordinary facilities and services all inclusive of covered and open parking spaces featuring a contemporary interpretation of the traditional Arabian courtyard. In addition, residents can enjoy access to a Leisure Residents Clubhouse at the centre of the development, with state-of-the-art amenities. RAK Properties Managing Director,

Mohammed Sultan Al Qadi, emphasised the importance of participating in the Cityscape Global, one of the region’s largest real estate development event, providing a platform to learn about the latest industry developments, discuss the latest updates with experts, stakeholders and decision makers whilst expanding cooperation with industry professionals. He added: “We are looking forward to highlight our major residential and hospitality projects to individual and corporate investors, while promoting the emirate of Ras Al Khaimah. These new and vibrant projects will go on to become iconic and landmark destinations in the Emirate. We will have exciting offers for those seeking homes in the luxurious Gateway and Marbella Villas located in Mina Al Arab and Hayat Island respectively.” On the domestic front, Azizi Developments continuous grow stronger and

building a brand that nobody can miss out on. During Cityscape the developer celebrated the inauguration of Aliyah in Dubai Healthcare City. Farhad Azizi, CEO of Azizi Developments said: “The inauguration of Aliyah, a stunning development in one of the most blossoming areas of Dubai, marks one of many completions this year. In line with our Year of Construction, we are proud to continue on our trajectory of delivering on our promises, and to once again underline our commitment to timely project delivery. Handovers will now commence, turning Aliyah into a vibrant home for many. This milestone adds to our heritage of developing world-class residential destinations and enriching lives through well-connected developments that not only offer outstanding amenities and lifestyle options, but also foster a true sense of belonging.” “We thank Dubai’s forward-looking

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W350 the tallest wooden skyscraper when completed

leadership for its continuous support and guidance, which enables and inspires us to push boundaries and strive for excellence. The completion of Aliyah reflects the unwavering effort and commitment of thousands of dedicated, diligent individuals, all of whom have played a pivotal role in turning what was once a project into homes that will now enrich the lives of those who reside in them. We stand before an impressive development that will be home to hundreds of happy families, where dreams will manifest into reality and where memories will be made.” Aliyah is a 16-storey development with 346 residences, comprising 191 studios as well as 135 one- and 20 two-bedroom units and 16,000 sq. ft of premium retail space. Its design focuses on maximising terrace space through staggered slabs and unroofed balconies, with units boasting spectacular panoramic views of the Dubai Creek and the city’s mesmerizing skyline. New Sustainable Solutions Nikken Sekkei, the leading Japanese architectural, engineering, and urban 42

design firm showcased its recent study on sustainability and wooden structures and the multi-billion-dollar W350, the tallest wooden skyscraper when completed. Nikken, who will exhibiting a range of tall buildings and sustainable projects they have been instrumental in designing, will also be underscoring the positive environmental impact the use of timber in construction could have around the world. Dr. Fadi Jabri, Nikken’s Executive Officer, and Principle responsible for MENA, CIS, India, Australia and Europe regions, said: “There are far reaching benefits beyond reduced carbon emissions. In Japan for example, where W350 will be built, by engaging the use of wood for high-rise urban buildings and increasing demand for timber, there is an excellent opportunity to revitalise the country’s forestry industry and make it more sustainable. “Increased demand for timber at local level requires greater management of the country’s forest, the management in turn ensures their health, which then promotes the absorption of CO2 and

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ultimately creates a greener environment for every citizen – this is our commitment to sustainable urban living.” The US$5.5 billion W350 mixed-use design project, is progressing with several concept studies already taken place to make the development a reality and to create a blueprint that will eventually see timber structures hundreds of

Dr Fadi Jabri, CEO of Nikken Sekkei

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metres tall common place throughout Japan and the rest of the world. One drawback of building with wood is the high cost, almost double what a conventional high-rise would be. However, Nikken believes research and technological advancement in wood construction will make the project more economically feasible. DLD highlights new laws and innovative applications DLD offered a range of applications and services aimed at enhancing transparency in the real estate sector, open up new horizons for investment, and raise awareness of a number of new legislations recently issued for Dubai’s real estate sector. HE Sultan Butti bin Mejren, Director General of DLD commented: “DLD’s strategic partnership with this edition of Cityscape reflects our belief and mission to promote properties in Dubai as a testament to the evolution of the sector from year to year. This year, Cityscape is gaining increased interest from all relevant parties, including developers, investors, buyers, and representatives of the global media, who are reporting the positive effects on the sector following the issuance of a number of new property legislations in Dubai. We are confident that our wise leadership aims to provide the sector with the ability to keep pace with the rapid changes, increase reassurance among investors, and provide additional momentum for the growth of the sector.” Bin Mejren added: “Our platform will be ready to receive the large numbers of expected visitors, who will be provided with extensive information on the new initiatives aimed at making Dubai a global investment hub. We have been keen on integrating all our departments and ensure our high-quality participation to enrich the visitors’ experience as well as provide them with the support and assistance needed to make investment decisions based on transparent data, which guarantees exceptional 44

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benefits and better returns than any other option.” When it comes to legislation, Law No. 4 for 2019 on the Real Estate Regulatory Agency (RERA) defines a set of important objectives for RERA, most prominently its contribution to the advancement of the real estate sector within an integrated system of regulatory and control procedures, reinforcing its role in the overall economic development of the Emirate. On a related note, HH Sheikh Mohammed bin Rashid Al Maktoum also issued Law (06) 2019 on joint ownership of real estate in Dubai, representing a qualitative step that enhances the attractiveness of real estate investment in the Emirate and supports investor rights in the sector. DLD previously launched the smart valuation service which allows the customer to receive the title deed on the same day, making this system the first-of-its-kind globally in the field of smart real estate valuation by relying on artificial intelligence (AI) and machine learning technologies. The smart valuation project will be implemented in several phases, starting with units, followed by villas, and then lands. During the event, DLD showcased the e-Mortgage service based on AI in collaboration between DLD and banks to reduce customer visits and the procedures to one step through a single window in the bank without the need to visit DLD. After making the mortgage, the bank requests approval from DLD by accessing its electronic system, through which DLD will then audit and approve the procedure.

company to announce it will be laying foundations at District 2020, Dubai’s innovation and mixed-use ecosystem development, alongside Siemens and Accenture. This plays to District 2020’s goal of bringing together companies from key industries, such as travel, tourism, logistics and transport, education, and construction, with the key technologies. Ms Faraidooni, said, “We are delighted to collaborate with Atlas Capital and welcome them to our diverse and growing ecosystem of global tenants at District 2020. The announcement is another testament to our vision of creating a holistic, innovation-focused environment for companies of different sizes and across different industries and technologies to collaborate and maximise synergies, towards mutual gain.” The investment and incubation company will build a blockchain campus of more than 15,000 sqm at District 2020, further supporting District 2020’s aims of becoming a leading ecosystem for blockchain and other future technologies. The campus will help to attract a range of businesses looking to adopt the latest advanced blockchain

technologies, providing them with a collaborative space, and access to global-standard expertise. Rain Huan, Co-Founder and Managing Partner, Atlas Capital commented: “Committing to District 2020 is an exciting new chapter for Atlas Capital. Our vision is to support Dubai in its goal of developing into a long-term hub for innovation by creating a Blockchain Campus of the future – an industry hub dedicated to connecting blockchain researchers and entrepreneurs with investors.” “District 2020 will provide the ideal location to build a community-driven blockchain and fintech ecosystem capable of attracting accelerators from all over the world. The campus will offer a Research & Development (R&D) space, as well as educational and funding facilities. These sophisticated facilities will support startups and established businesses, help launch research projects, and host blockchain industry events, conferences, and hackathons. There is even an opportunity for us to create a digital currency and official blockchain wallet as we innovate into the future.” Added Mr Huan.

District 2020 District 2020 has announced its collaboration with Shanghai-based Atlas Capital Holding as the latest tenant to join its development project. The partnership was confirmed by Marjan Faraidooni, Chief Pavilions and Exhibitions Officer at Expo 2020 Dubai, during an address at Cityscape Global. Atlas Capital is the latest global

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// Event review

FM Expo 2019

FM Expo, the region’s largest trade show for the facilities management industry, was held from September 17-19 at the Dubai World Trade Center. Construction Business News Middle East attended the event and talked to some of the companies that participated at this event

Now in its 14th edition, the Middle East’s leading facilities management event was officially opened by H.H. Sheikh Ahmed bin Saeed Al Maktoum President, Dubai Civil Aviation Authority, Chairman & Chief Executive Emirates Airline & Group, and Chairman Dubai Airports. Paddy O’Neil, Project Manager of FM EXPO says: “Due to trends of digitalization, innovation of service and service integration hitting the region’s market, demand continues for a dedicated platform to bring facilities management professionals together. With a wealth of features this year, both product and content focused, there is ample opportunity for visi46

tors to browse and trade the latest solutions on the market and to discuss current trends and challenges in the industry.” Tafawuq Facilities Management More than just an exhibition, FM EXPO also features an insightful education agenda in association with Headline FM Forum Sponsor, Tafawuq Facility Management. Made up of more than 20 free-to-attend and CPD (continued professional development) certified workshops, FM Forum sessions run for all three days of the event. Chris Roberts, CEO, Eltizam Asset Management (Tafawuq) comments

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Chris Roberts, CEO of Eltizam Asset Management Group

Prabhu Ramachandran, Founder & CEO of Facilio Inc speaking at FM Expo 2019

on their sponsorship of CPD education at FM EXPO: “We believe that now is the time for our industry to harness new technologies in order to achieve efficiencies that lead to lower operating costs for asset owners, and this is a key reason of our partnership with FM Expo. “Educating employees about these technologies contributes to growth as it plays a huge role in shaping the future trends and success in the sector. All companies are obligated to ensure their staff are up to speed and able to explore various options with a view to adopting them to best serve facilities.” Facilio We spoke to the Prabhu Ramachandran, Founder & CEO of Facilio Inc about the company’s performace over the last 12 months and also about how their software is creating an impact in the FM market. Facilio had showcased the latest innovations in its IoT and AI-based enterprise-wide O&M platform during its participation at the FM Expo 2019. “2019 has been an excellent year for Facilio. We have established presence in US, ME and India and are expanding into other regions as well, both

across the Middle East and globally. As a software-based platform that handles end-to-end O&M requirements, we offer the perfect solution for enterprises that have dozens or even hundreds of buildings under management. The unique advantage we offer is an integrated platform for workforce, asset, sustainability and tenant management. We offer a completely Cloud and mobile app enabled solution, which delivers a seamless mobility empowered experience for all stakeholders, on the go. Our hardware agnostic IoT based software collates data from onsite

automation, such as HVAC, elevator, firefighting, access control systems and more. Cloud based Machine Learning models are then able to identify and analyze patterns, enabling informed decision making for large portfolios in real-time, as well as continuous energy and asset performance optimization. This was our second year at the FM Expo and our third in the region. One trend we observed was the increasing number of players within the tech space, plus a growing interest among customers in leveraging technology as opposed to FM services alone. Another noteworthy sign was large real estate players showing an inclination towards using tech for efficiency for their portfolios, which is a good, positive sign. Commercial real estate owners are dissatisfied with inflexible legacy CAFM options that are not future-ready and rigid. Customers readily acknowledged these issues at the Expo. And they are now actively seeking modern, flexible software and proactive solutions that go beyond traditional CaFM capabilities and can help CRE businesses become more efficient and ready to adopt the next generation of breakthrough technologies easily.” - Prabhu Ramachandran Al Fajer Facilities Management Also present at the event were Al Fajer Facilities Management whose aims is to ensure the integration of people,

Al Fajer Facilties Management Team

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Sangeetha, Deputy CEO, Al Fajer Facilities Management

technology and systems to provide a reliable support system and this principle is the pillar of our foundation. Deputy CEO of Al Fajer FM, Sageetha, told Construction Business News Middle East, “FM Expo has been one of the largest dedicated platform for Facilities Management in the Middle East. Al Fajer has been exhibiting at the FM Expo for a few years now and we feel it is an excellent platform to get the FM companies, Client, vendors and all associated parties together. Despite the slowdown in the current market trend, Al Fajer has been able to grow and increase its customer base. We have recently expanded operations to Abu Dhabi and are looking forward to expanding to the rest of the emirates. We took this opportunity to introduce our new collaboration with an Award-Winning Truck Manufacturing Company at the FM Expo 2019. Through this collaboration, we intend to launch a fleet of Vacuum Cleaning Trucks, Air Diffuser Trucks, Waste Management Trucks etc. in Dubai Market. One of the major emphasis has been on adoption of technology and environment friendly materials and processes. Use of CAFM, IOT, AI, drones for surveillance and monitoring are some of the catalysts to improve efficiency and enhance the overall customer experience in FM. Environment friendly or green products usage is on the rise and also mandated by the government 48

in certain areas. These when in use, help conserve energy, minimize carbon footprint or the emission of greenhouse gases, and does not lead to substantial toxicity or pollution to the environment. Al Fajer is also working on providing energy services to clients as part of its ideology to help save energy and create value for its clients.” Al Futtaim Engineering & Technologies The Al-Futtaim company will be out in full force and visitors to the stand will get a complete understanding of the company’s hard and soft FM services including Building Cleaning Services, Mechanical, Electrical & Plumbing Services, Fire Fighting & Safety systems Yousef Ali Bin Zayed_General Manager – Al Futtaim Engineering & Technologies

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installation & maintenance, CCTV Safety systems installation & maintenance, Energy Saving solution and more. Yousuf Bin Zayed, General Manager, Facilities Management Division, Al-Futtaim Engineering & Technologies, said, “We are looking forward to our participation at FM Expo which is one of the key highlights in our event calendar. Participating in the event will boost our visibility and enable us to create greater awareness about our wide range of services and showcase our competitive edge in delivering state-of-the-art FM solutions.” A month prior to the FM Expo the company signed on as a strategic corporate partner with the Middle East Facility Management Association (MEFMA) to further solidify themselves in the FM industry. Commenting on the partnership, Yousef Ali Bin Zayed said, “We are extremely pleased to sign up as a strategic corporate partner with MEFMA. This association will give us greater access to the MEFM’s network, conferences and provide our team access to more in-depth training to further their expertise. We look forward to working with them and are confident this will be a mutually beneficial relationship.”

// Interview

Building Experiences Kasun Illankoon spoke to Fahad Alesia, Deputy Director of Properties and Asset Management of Raza, about the rebranding of the company and what they set out to achieve in the future. Raza Overall Performance During the year, occupancy growth within Raza’s portfolio has been particularly robust and projects like the Digital City have been fully leased. The growth has been driven, in part, by strong demand for high quality grade A office and residential stock which continue to lack in Saudi Arabia. The strong occupancy levels are also a testament to our relentless focus on quality of assets, services, and our talent. “In the past one year, apart from spearheading various transformational initiatives internally, we sought to solve the imperative challenges facing 50

the Saudi real estate sector. Our broader strategy is to act as the facilitator of industry best practices in the real estate sector in Saudi Arabia,” said Fahad Alesia, Deputy Director of Properties and Asset Management of Raza. “Our story began with the rebranding to Raza as we want people to relate us with highest global industry standards. As a result of our commitment, we commissioned two industry whitepapers which outlined the future of placemaking in Saudi Arabia, as well as the importance of integration in the real estate sector. On the base of this research, we initiated high-

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profile panel discussions involving local and international companies and industry accrediting bodies to address the challenges and opportunities with the Saudi real estate sector through constructive dialogue,” said Fahad. Internally, they launched a holistic digital transformation programme as part of their growth strategy and commitment to professionalise the real estate market in Saudi Arabia. This programme is expected to deliver improved operational efficiency and seamless customer experience in the future. “Ultimately, we want to offer quality

upon completion and delivery of both projects by early 2020, Raza will become the largest community landlord in Saudi Arabia.

assets backed by superior levels of service and strong, close relationships with investors, partners, residents and tenants. This commitment allows us to take a long-term view and a hands-on approach to property and asset management,” said Fahad.

a pioneering project that is being built as a precursor to the infrastructure developments leading up to the realization of the Saudi Vision 2030. Both projects will deliver a supply of at least 4,600 residential units, comprising of apartments and villas, and

Raza’s impact in Saudi Arabia The property management market in Saudi Arabia is in the nascent stages of development largely because a majority of the sector is still unorganised. However, as more and more regional players establish their operations in the Kingdom, the sector is readying for a period of world-class offerings and as a result the professional sector will weed out the unorganised sector. Additionally, Saudi Arabia’s real estate sector is uniquely placed to demonstrate a robust growth in the coming years, underpinned by a strong indigenous population of over 30 million. Moreover, the Vision 2030 programme promises urban regeneration initiatives, including mixed-use communities and large-scale infrastructure projects – factors that are expected to boost the Saudi real estate market. “We hold the largest portfolio of quality real estate projects in the Kingdom. Raza’s portfolio of properties represents over 2 million sqm of prime real estate, including office, residential, and retail assets in Saudi Arabia. More than 40,000

Major Projects “We currently have two major projects in the pipeline – Jeddah Obhur Project, a 1.8 million square meter development which is going to be Saudi Arabia’s largest mixed-used project, as well as East Village, our residential community at Digital City in Riyadh,” explained Fahad. Digital City features a modern commercial district with diverse retail experiences and urban managed residential areas that will catalyze holistic living by day and by night. Upon completion, the district will comprise retail outlets, commercial space and homes, along with amenities such schools, nursery and a health club It is

construction business news me // October 2019 //


// Interview

people work, shop, and live in Razamanaged properties every day. Some of the most recognised assets include Digital City Jeddah Obhur Project, and Diplomatic Quarters, among others.” “Our people are our strength. By focusing on human capital and investments we have created an efficient workplace that fosters an environment of innovation. This philosophy helps us attract and retain skilled talent, and in doing so we are setting a new standard in developing a profession aligned with institutional and international standards.” “Our business model has evolved from being a property developer to a full-service real estate management platform that offers property management, asset management, and development 52

management among others. This helps us create interconnected communities that inspire better living, better business and better downtime,” said Fahad. Future Challenges Saudi Arabia is embarking on a major economic and social transformation through the Saudi Vision 2030 programme, which is a roadmap for it to become a top business and tourist destination in the world. Building suitable neighbourhoods for family living and affordable housing for both citizens and visitors is a key component to achieving the Vision’s mandate for a vibrant society, ambitious nation and a thriving economy. While these are lucrative opportunities for growth, there are also challenges that accom-

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pany such exponential growth. “Lack of quality customer service is one of major concerns that limit the potential of the Saudi real estate sector to attain further growth. We expect technology to play a major role in enabling business and mitigating many of the challenges,” Fahad explained. “As an early adopter of technology in the Kingdom, we have just completed the implementation of a robust automation process, which helps us improve productivity and enhance efficient and transparent decision-making. Additionally, we have deployed several digital technology solutions in recent months that include SAP implementation in the next few months, we will see the introduction of several innovative technology propositions,” Fahad concluded.

Keep Your Business Running On Time, Every Time. Envision a truck that could do more with ever y minute, hour and day. A truck so reliable, you’ll spend more time on the road thanks to longer ser vicing inter vals. A truck with a cab designed to of fer more comfor t and driveabilit y, as well as on-board fuel coaching systems. A truck with the power to move fur ther, and the ef ficienc y to keep your business running like clockwork. With the all new Croner, we’ve turned that vision into a cut ting- edge realit y.

// Viewpoint

Prosperous Growth Samir Saidi - Head of Contracting Finance, National Bank of Fujairah shares his thoughts about the prospects for the UAE construction sector Over the years, the UAE has become home to the most advanced and developed infrastructure in the region. KPMG's 2019 Growth Promise Indicators (GPI) report said the UAE jumped three places to 22nd position among 180 countries, thanks to its infrastructure development . Despite the challenging market environment, we are positive with regard to the UAE construction sector as it is built on strong foundations and has 54

the support of the country’s visionary leadership. In the past weeks, the government announced the launch of the Dubai real estate planning committee that will be key to creating a vision for all projects for the next decade. With a focus on ensuring the balance between supply and demand, we see this as a positive step towards strengthening the sector and increasing investor confidence. As we approach 2020 with Expo

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on the horizon, potential growth is underway in infrastructure, urban development, UAE housing schemes and other infrastructural projects across the electrical, oil and gas sectors. As for the Northern Emirates, projects across oil terminals, port expansion, infrastructure development and hospitality-related ventures are also set to kick-off. As a bank who has been born and bred in the UAE for the past three decades, National Bank of Fujairah has

established itself as a resilient financial partner to corporates across the country in supporting UAE’s development of world-class infrastructure. And as such, we are excited about tapping into the opportunities in the market and working closely with our partners. Over the past years, the contracting business unit has established NBF as a major player in the construction finance sector by supporting stakeholders with financing and professional counsel. As a result, the bank grew its portfolio of funded assets by 14.5% in 2017, secured 20% of its unit’s business through referrals and maintained client relationships for an average of 10 years. When construction companies are navigating the best way to finance their projects, it is crucial to partner up with a bank that understands the scope of the project, its cash flow, payment terms and contractual obligations.

Our contracting team supports our clients by structuring project financing facilities end-to-end by merging employers, contractors and sub-contractors. Our team boasts an unmatched understanding of the project scope, cash flow and payment terms and as such, we are best placed to act as the best financial partner for our clients and their fully-fledged solution provider. The bank’s offering covers Tender bonds, performance bonds, advance payment guarantees, maintenance guarantees, financial guarantees, short-term loans, mobilisation – overdraft loans, among others. As such, we have spearheaded delivering worldclass projects. To date, NBF is involved in projects worth AED 8.8 billion across different sectors in the UAE. For example, in Fujairah, the bank is involved in the project financing of the construction of Dh1.7 billion housing project that will

become home to up to 10,000 people. In Abu Dhabi, the bank has also been active in financing governmental projects specifically in the education space as well as a major project with RTA for Expo 2020 in Dubai. With the UAE’s ambitious aspirations for the infrastructure sector, especially with Expo 2020 and UAE Vision 2021 in the pipeline, it is important for financial partners to play their part in supporting this nation-wide growth through their advisory and lending efforts. Throughout the years, NBF has remained resilient and consistent in its partnership to key corporates across an array of industries including the construction sector. With partnerships spanning an average of 10 years and above, NBF continues to invest in its nurturing long-lasting relationships by dedicating time to understand the needs of its clients and the industry in which they operate in.

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// Announcement

Taking a Chance

Samana Group of Companies, the Dubai-based diversified business conglomerate is vowing to tap into massive AED 122.6 billion Expo 2020 opportunity On its 23rd anniversary held in Dubai, company said Samana Developers’ 500 residential units will have a share of accommodation needs for international tourists coming to the mega event, and 300 serviced offices at Samana’s Star Business Centres will offer state-ofthe-art working spaces to new MNCs and SMEs who will visit Dubai and are predicted to make Dubai as their Middle East hub. EY in its ‘The Economic Impact of Expo 2020 Dubai’ Report in April 2019 forecasts that the Expo will boost UAE economy with a sizeable yield of AED 122.6 billion investments that will create 905,200 new full-time jobs and 1.5% contribution to UAE GDP in a short span of six month. While addressing a large gathering of diversified employees at a dinner reception in Dubai, Imran Farooq, Group CEO, Samana Group of Companies, said: “We are living in historic times of UAE when the country has launched iconic projects of Expo 2020 and its ambitious Space Mission. These projects have direct impact on UAE’s economy and businesses. Imran Farooq added: “Our foray into Dubai’s real estate market with the launch of Samana Greens and Samana Hills, has received overwhelming response from investors. To capitalize on the Expo opportunity, we will soon launch new projects that will be built to meet the accommodation needs of tourist influx.” Alan James, General Manager, Samana Group, said: “Samana Group is one of those business conglomerates in Dubai that received consistent year-on-year growth. He attributed it to company’s policy of maintaining diversity and equal-opportunity56

employer across the group which runs eight different businesses in the Middle East. The growth is also attributed to the dedicated employees who worked hard and showed excellence in customer service that placed the group as one the oldest and largest immigration service providers in the Middle East, which helped thousands of people

// construction business news me // October 2019

migrate to USA, Canada, the UK, Australia, New Zealand, the Europe, and the Caribbean region.” “Samana Group’s growing cultural and religious diversity across its functions and entities reflects UAE’s policy of tolerance, which resulted in employee happiness and retention”, Alan concluded.

// Trucks

Perfect Partnership Emirates Beton General Manager, Osama Hamad, on why Renault Trucks plays a crucial role in Emirates Beton’s operations Can you tell us about your relationship with Renault Trucks and how important is this partnership for Emirates Beton? Emirates Beton developed a collaborative partnership with Renault Trucks which has been already a long way back from our sister company since they are offering one of the best vehicles in town and with their technological innovations which is suitable for our operation. Moreover, this partnership plays a big role in our organization in terms of cost control and after-sales service assistance from them through the service warranty which they offer a lifetime service. Can you tell us what are your expectations, when it comes to trucks and how did Renault trucks fulfill those expectations? Renault trucks have never let us down, hence we expect a good after-sales service, the quality of trucks as per their commitment as well as the design. The team keeps their commitment in meeting our expectations in full, all our breakdown and issues related to their trucks are well attended with urgency. Tell us what are the features (Technological advancements) of these trucks that have impressed you? • Vertical Exhaust - frees space in the chassis and makes installing equipment easier. • Bigger capacity of drum • Hand Brake system • Exhaust system has more space and looks better • Chassis paint are protected 58

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How have these trucks helped in increasing efficiency and productivity? Renault trucks were built to deliver Impressive fuel performance it drives the profitability of our business to get the job done in all terrains. The Renault trucks are ideal for the work we do, with less breakdown, and the warranty and back-up have been impressive. As our business is booming, we need to increase our capacity and Renault trucks are the best choice for it. How have these trucks assisted you in fulfilling your vision of being a total concrete solutions provider? In our point of view, Renault trucks have been reliable from the start of the negotiation to the warranty of the truck they provide support all throughout the vehicle service life which guarantees our maximum long-term availability using our trucks. The front view which enables us to have Tell us how the drivers have reacted to driving these trucks? In terms of operating it have, they found it easy and when it comes to training the drivers? The Renault trucks offer more comport and drivability which helps all our

drivers stay comfortable and for our drivers, it is an ideal vehicle to use in the construction area in urban use. Will you consider buying Renault Trucks again should you have requirements for new trucks? In the future, we still consider acquiring another unit from Renault since they offer wide range variants and options in terms of trucks as well as the proven high quality. Tell us more about your company and your ambitions for the future. Emirates Beton Ready Mix is a readymix concrete company that leads the

industry in the design, production, and supply of ready-mix concrete. EB as well as the leading concrete supplier in Dubai for its most competent, most reliable service to our customers, we acquire the service popularity in the concrete industry because of very sincere and hard work of the whole workforce of our people, plus our well maintained equipment’s and machinery to ensure best quality service and this is proven through the growing number of our customers who wholeheartedly patronize us for several years already. It is our utmost mission to prioritize the requirements of our customer because we believe without the trust and support, we will not achieve our goal.

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// Machinery

Yanmar Completes Acquisition of North American Loader Manufacturer ASV Holdings

Yanmar Group today announced the completion of its acquisition of compact equipment manufacturer ASV Holdings Inc. (“ASV”), a designer and manufacturer of renowned compact tracked loaders (“CTLs”) and skid-steer loaders (“SSLs”). The announcement is the final step in the acquisition, following on from the June 60

disclosure of a definitive agreement to acquire the company through the mechanism of a statutory merger. Yanmar has acquired 100% of ASV’s outstanding shares of common stock for total consideration of $70.70 Million, or $7.05 per share. ASV’s independent dealer network throughout North America, Australia, and New

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Zealand will join Yanmar’s existing global construction equipment operations. The company also sells OEM equipment and aftermarket parts, and owns and operates a 238,000 square-foot production facility in Grand Rapids, MN. “We expect ASV to realize significant, channel and product synergies after join-

ing the Yanmar Group,” stated Mr. Giuliano Parodi, Executive Officer of Yanmar Holdings. “In addition, the ASV Grand Rapids facility will continue as a center of excellence for compact tracked loaders and skid steer loaders, while benefiting from the global capacity and resources of the Yanmar Group.”

TVH EQUIPMENT EXHIBITS NEW RANGE OF JLG PRODUCTS AT MATEXPO JLG Industries, Inc., an Oshkosh Corporation company [NYSE:OSK] and a leading global manufacturer of aerial work platforms and telehandlers, is pleased to announce that during Matexpo its distributor TVH Equipment will display many new products unveiled by JLG at bauma in April earlier this year. The new full electric midsize range of construction booms is represented by an EC450AJ. The midsize series of boom lifts offer working heights from 12m to 18m and an unrestricted platform capacity of 250kgs. The range is equipped with Lithium batteries and 2-wheel drive as standard. The electric EC340AJ, EC450AJ and EC520AJ

fer similar lift speeds and platform capacities as their conventional diesel counterparts. Equipped with 2-wheel drive, the range provides good terrain capability in semi-rough terrain. Maintenance and parts requirements are limited, which is a benefit of electric drive over conventional diesel, i.e. no engine oil or fuel filter replacements or engine maintenance is needed, simply because there are none. “While these machines perform equally to conventional boom lifts, they do not produce hardly any noise or emissions”, says Jan-Willem van Wier, JLG’s Senior Product Marketing Manager for the EMEAIR region. “The market wants

more electric solutions; which can operate in urban areas. With the availability of these electric midsize construction booms our customer’s fleet can be optimized and made future proof.” Additionally, an all-new JLG 460SJ featuring Hi-Capacity will be on display representing the two models from JLG’s popular 400 Series. The 460SJ HC3 offers a working height of 14m and a maximum platform capacity (restricted) of 454 kgs. Depending on the platform load, the 460SJ has a maximum outreach of 12.35m. The 400S HC3 and the 460SJ HC3 will be available for delivery on commencing fall 2019, followed by the 600 Series

at the very end of 2019. “The increasing demand for more lifting capacity in the platform of boom lifts will be fully covered by JLG’s HC3 solution”, says Jean-Pierre de Nil, Director Sales at TVH Equipment.” With JLG’s range of high capacity booms, operators can enjoy industry leading basket outreach and capacity, allowing them to stay on the job longer, work more efficiently and effectively anywhere within the operating envelope. Load sensing will automatically adjust the work envelope, allowing for the maximum work envelope or a restricted version. The LED display in the platform indicates to operators which load chart is operated.

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// Equipment

UK’s First TL43.80HF Telehandler Arrives in East Yorkshire

As well as his other businesses, John Suggitt also runs a smallholding with a small show flock of Greyface Dartmoor sheep, which he will use the TL43.80HF to provide feed for in the winter months. The new telehandler will also be a key machine to help in the construction of new stabling and agricultural buildings on the property. The TL43.80HF is road registered so that it can be driven between John’s different businesses, which include an industrial unit at Beeford, where the TL43.80HF is used to move heavy con62

tainers and caravans. The telescopic boom on the new TL43.80HF telehandler is ideal for this application, ensuring that moving and placing heavy items is a simple process. John also has storage facilities at Frodingham, where he is looking to stockpile building materials delivered on lorries and other vehicles. These will be used in the first planned building development in nearby Kelk, where the TL43.80HF will be a highly versatile lifting machine for moving pallets of bricks, boards and other construction materials

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around the site. John Suggitt continued: “Bobcat has a comprehensive range of telehandlers for construction, agriculture and waste handling applications. We purchased the AGRI*** version of the TL43.80HF telehandler, with a number of additional features providing high comfort and productivity. “The new Bobcat telehandler is fully road certified and with a two-speed transmission and a maximum speed of 40 km/h, it can be driven quickly between locations to do different work. The boom suspension sys-

tem is a really useful feature for travelling on the roads, keeping the boom stable and preventing it from bouncing over bumps.“ Like all Bobcat telehandlers, the new TL43.80HF Agri is covered by an industry-unique three year/3000 hour warranty as standard. In addition, Bobcat has been running an exceptional three-month promotion through its UK and Ireland dealers, ending on 31st August 2019, extending the warranty to five years/5000 hours free-of-charge on all Bobcat Ag telescopic loaders purchased in this period.




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Unsung Hero of Asu

TKACH Oksana Tkach, Sr. Business Development Executive, ASU, tells us about her role and she along with her team is helping contribute to ASU success Positioning ASU as One of the Market Leaders Being responsible, by improving our brand awareness campaign so our client’s level consciousness towards ASU doesn’t only recognize by them but also future prospective clients. Social media platforms have now become a part of everyday life and one of the strong tools in marketing. With this in mind, we have ensured we have kept in tune with the social media market. Facebook, Twitter, LinkedIn, and our website, provide us with a platform to reach out to a wider audience and future clients. By using social media, we are catapulting our values to the forefront of the market. We maintain and continuously develop lasting relationships with our clients to ensure repeat business. We established a harmonious relationship with the management, colleagues, and partners for the smooth execution of our projects. Our department works on the guiding principle of ASU that expect more, and we individually find more ways on how we can be better by enhancing our skills and be ready to serve and deliver a result which creates loyalty and trust, with our current clients and prospects. Attributes In commitment to working with the same goal of the company, I’m fortunate to be given the responsibility by the management to actively be involved in the overall well- being of our staffs and workers. Numerous corporate social activities have been launched for staffs and workers motivation. To highlight, with 64

the approval and support of the management, this year we have organized a sports event that was participated by the staffs with a variety of sports activities. This aims to promote strong bonds within its employees by using sports. For our worker’s welfare, we have implemented a regular in-house stress management seminar which helps worker resolve conflicts with an alternative solution. I’m actively involved in all communication and implementation of worker welfare programs which aims to have a better understanding of our worker's situation and communicate important findings that require care and attention. Part of the company success is safe to work environment including on-site and psychological safety work-

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place where we do not allow any form of discrimination and harassment. Importance of Teamwork One department alone cannot make a project or succeed alone. Strong communication and collaboration between departments along with their combined contributions, make us a successful and unique establishment. We value and respect every individual in our team. We feel a strong sense of belonging and developing a commitment to each other and the common goal. We share our knowledge and expertise within our team, it gives everyone a kind of support system that allows us to work without fear knowing that we have a team that cares.

The perfect ambience. Health and wellbeing, nature and sustainability form the basis of the keynote theme ATMYSPHERE at the world’s leading trade fair for floor coverings in 2020. Discover the latest product trends and interior design solutions. Be inspired. Make contacts among leading manufacturers from all over the world.

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// Save the date

Save the date Mark your calendar





EXPO REAL Munich, Germany EXPO REAL is Europe's largest real estate and investment trade fair. Gathering all important sectors-from concept, design, investment and financing to realization, marketing, operation and use-it represents the whole supply chain of the global real estate industry. Commercial Real Estate Conference Los Angeles, USA Commercial Real Estate Conference provides the attendees with the opportunity to explore all the aspects relating to the real estate category and provides the opportunity to network and build business relationships with industry professionals.

O n t h e w eb Keep up to date with all the latest events and much more on our website. 66

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Prime Property Show Dubai, UAE Prime Property Show is currently running in its 11th round, it’s the most successful Egyptian real estate exhibition in UAE. The event provides premium investors and homebuyers to meet directly with the developers of residential and commercial projects. With the success of previous rounds in Abu Dhabi and Dubai Emirates, in light of the devaluation of the Egyptian currency and with the trend of more than 73%of Egyptians residing abroad to invest in real estate comes the main reason of the exhibition which is to communicate and introduce the latest projects and investment opportunities for them. International Real Estate and Investment Show Abu Dhabi, UAE International Real Estate and Investment Show ranks as one of the prime trade events in the UAE, dealing exclusively with the real estate and finance sectors. The show highlights the potential of growth of the real estate industry in the property markets of the country and a series of topical seminars are organized here, to help participants get acquainted with prevailing trends in the global markets.

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