IREIS/ 2025 The 14th Edition Defining Excellence in Real Estate
Heriot-Watt/ University Dubai Merging nature and design to heal and inspire
King Salman/Park A New Vision for Urban Life in Riyadh
RECOGNISING THE LEADING FIT-OUT CONTRACTORS FOR THEIR BRILLIANCE IN DESIGN AND DELIVERY
The Power of Fit-Out Excellence
The Fit-Out Powerlist 2025 spotlights the region’s most innovative contractors, celebrating their vision, sustainability leadership, and design mastery in shaping extraordinary spaces.
14 OP-ED Well-Being Through Biophilic Interiors
In the face of extreme weather conditions, Dr. Belma Alik Elsaej, Assistant Professor at Heriot-Watt University Dubai, explores how biophilic design can foster well-being in interior spaces across the Middle East—merging nature with architecture to create environments that heal, inspire, and endure.
16
EVENT PREVIEW
IREIS 2025 – The 14th Edition: A Global Platform for Real Estate and Investment Excellence
This September 12–14, 2025, Abu Dhabi proudly welcomes the world to the 14th edition of the International Real Estate & Investment Show (IREIS)—a landmark event where opportunity meets innovation and global dialogue takes center stage.
20 PROJECT
King Salman Park: Redefining Urban Life in Riyadh
King Salman Park emerges as a game-changer, reimagining urban life through shaded pathways, smart mobility, and daily destinations just minutes away, says Rukn Eldeen Mohammed, Special Projects Director at Omrania.
60 DECOR REVIEW
Where Fine Dining Meets Storytelling Rayan Nicolas, Founder & CEO of Amelia Dubai, on blending steampunk elegance, Nikkei cuisine, and immersive hospitality into one unforgettable destination.
64 PICK OF THE MONTH
Butterflies Take a Seat
Following its Milan Design Week 2025 debut, the Poltrona Frau and Fornasetti collaboration arrives in Dubai, showcasing re-editions of two iconic pieces: the 1919 armchair and the Isidoro trunk-bar.
Step into a world of opulence when you book a Suite at Raffles Doha.
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Rates starting from QAR 3,500 per night
For reservations, please call +974 4030 7100 or email reservations.doha@raffles.com
“With the year racing by, we welcome awards season again.”
Time really does have a way of rushing past when you’re busy building, creating, and celebrating. One moment it’s the start of the year with plans neatly mapped out, and the next thing you know, we’re knee-deep in event prep, juggling deadlines and designs. And here we are again — with the Sustainability Innovation Awards just around the corner, the Global Real Estate Leaders Awards in London following soon after, and then closing the year with a big bang at the Design Middle East Awards 2025 in November. Buckle up — the ride has only just begun. Coming back to this issue — put your hands together for the Fit-Out Powerlist 2025, our heartfelt tribute to the backbone of the design industry. Often working away from the limelight, these contractors transform bare spaces into extraordinary environments with skill, creativity, and precision. From interpreting a designer’s vision to bringing every detail to life, their work shapes the spaces we live, work, and play in. They deserve every bit of recognition, and this edition proudly celebrates them. It’s one for the shelves — a true keeper. We’ve also packed in thoughtful features, fresh perspectives, and inspiring reads to
keep you engaged, whether you’re in the office, on-site, or enjoying a rare moment of calm.
Speaking of calm — if you ask me what I want next, I’d say to sink into that buttery-soft armchair by Poltrona Frau and Fornasetti (from our Pick segment), latte in hand — super hot, simple, and humble. Never matcha. Then… back to the whirlwind!
Roma
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AECOM, the trusted global infrastructure leader, today announced it has been appointed by Shomoul Holding Company as the Project Management Consultant (PMC) and engineer for Phase II of The Avenues – Riyadh, a transformative mixed-use development in North Riyadh City, Saudi Arabia, following the successful delivery of The Avenues Phase I. The Avenues aims to be one of the most prominent commercial and investment destinations in the Middle East, elevating Saudi Arabia’s position as a regional hub for business, innovation, and lifestyle.
“We are honored that Shomoul Holding Company has entrusted us to extend our key role on The Avenues – Riyadh,” said Hamed Zaghw, chief executive of AECOM’s Middle East and Africa region. “This award is a testament to the transformational outcomes we are delivering for our clients across the Kingdom, and we are excited to shape a development that aligns with Vision 2030 and sets a new benchmark for mixed-use
environments in the Middle East.”
Valued at over $4 billion, the project spans 1,870,000 square meters of built-up area and 370,000 square meters of leasable area. It will include a luxury shopping mall and five towers featuring mixed-use functionalities such as hospitality, commercial, and residential spaces. The Avenues – Riyadh is scheduled to open in early 2026.
“This appointment builds on our track record of delivering complex, high-profile developments that shape the cities of tomorrow,” said Jason Kroll, chief executive of AECOM Arabia. “Our integrated team brings deep regional experience, digital delivery capabilities, and industry-leading expertise in sustainability, and we look forward to collaborating with our partners to bring this worldclass destination to life.”
AECOM will deploy advanced digital project management tools, data-driven dashboards, and lean construction methodologies to optimize project tracking, enhance stakeholder communications, and proactively mitigate risks — setting new standards for project delivery in the region.
Following extensive renovations, ALEC has achieved the prestigious LEED Platinum certification for its Dubai headquarters, while its MEP subsidiary, ALEMCO, has been awarded LEED Gold for its corporate office and yard in Dubai Industrial City. Granted by the US Green Building Council for Commercial Interiors, these accolades highlight the company’s deep commitment to quality, sustainability, and employee well-being.
LEED for Interior Design and Construction focuses on the design and construction of interior spaces in commercial buildings. ALEC’s upgrades demonstrate its ability to deliver world-class green building solutions while holding its own operations to the highest standards.
“Our priority was to enhance the workplace experience for our people, while embedding sustainability at every stage,” said Barry Lewis, CEO at ALEC. “With improvements ranging from low-flow water fittings to LED lighting and advanced energy metering, we’ve reduced our footprint and reaffirmed our commitment to creating better buildings.”
Across both facilities, water consumption was cut by 55% through low-flow fixtures with sensors, while lighting energy use was reduced by 25% compared to ASHRAE 90.1-2010 standards, thanks to LED fixtures,
occupancy sensors, and enhanced commissioning. Indoor environmental quality was improved through low-VOC paints, adhesives, and materials, alongside daylight maximisation and better acoustics.
Responsible sourcing and material reuse were central to the project. Steel with 25% post-consumer recycled content, 100% bio-based wall boards, and high-recycled content in insulation and ceilings were used. Nearly all workstation tables, wooden wall panels, reception desks, joinery, and storage units from ALEC HQ were reused at the new design office, significantly reducing refurbishment waste.
These achievements build on ALEC’s track record in sustainable delivery, including LEED Platinum for the Saudi Arabia and UAE Pavilions at EXPO 2020, and LEED Gold for ADNOC’s headquarters, the Mobility Pavilion, City Centre Mirdif, and One Za’abeel. ALEC has also helped Abu Dhabi developments secure Estidama Pearl Ratings, including Pearl 2 for SeaWorld Abu Dhabi, the ADIA Carpark, and Abu Dhabi Airport’s Arrivals Hall.
“As we drive the sustainability agenda forward, our own renovations prove you don’t need to choose between sustainability and design,” Lewis said. “With careful planning, reuse, and responsible material choices, organisations can elevate interiors while delivering environmental performance. We’re proud of what we’ve achieved and look forward to supporting more partners in their green building journeys.”
ALEC and ALEMCO have strengthened their sustainability credentials, receiving LEED Platinum and Gold certifications.
In collaboration with renowned Italian architect and designer Antonio Citterio, AXOR has unveiled three distinct bathroom concepts under its new campaign, Escape the Ordinary. Known as the
C bathroom collection and the AXOR ShowerSphere shower program, each reflecting design versatility and the ability to create tailored shower experiences. In the Japanese City Loft, a minimalist residence combines natural wood flooring, a
Dubai Design Week will return from 4–9 November 2025 for its 11th edition, held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture & Arts Authority. As the region’s leading design festival, the event takes place in strategic partnership with Dubai Design District (d3) and is supported by Dubai Culture.
Coinciding with the UAE’s Year of Community, the 2025 programme reflects this national initiative through a focus on social cohesion, participation, and shared experiences. Centred around the theme of ‘Community’, the festival positions design as a social connector and civic tool, shaping how we live, communicate, and build lasting systems of care.
This year’s edition will feature its largest footprint to date in d3, transforming the district into a vibrant hub of exhibitions, installations, talks, workshops, and public activations. The festival aims to encourage creative exchange and collaboration
between designers and practitioners from across the world. The Urban Commissions design competition will invite architects and designers to reimagine the “Courtyard” as a communal urban space. Abwab 2025, expanded to welcome talent from West, South & East Asia and Africa, will embrace the theme “In the Details”, inspiring immersive, culturally rooted spatial installations.
Alongside these, curated programmes will present outdoor installations, dynamic exhibitions, hands-on workshops at Maker Space, immersive activations, crossdisciplinary pop-ups, and live performances. The popular Marketplace will return with artisan goods, entrepreneurial designs, food experiences, children’s activities, and entertainment.
Downtown Design, the region’s leading
contemporary design fair, will run from 5–9 November on the d3 Waterfront Terrace, bringing together global and regional brands with immersive installations, the UAE Designer Exhibition, and headline talks by leading figures including Tom Dixon.
Following a successful debut, Editions Art & Design Fair will be back from 6–9 November, with a preview on 5 November, as the Middle East’s first fair dedicated to limited-edition art and design. This year it will feature 50 local and international galleries, studios, and collectives. The d3 Architecture Exhibition, produced in partnership with RIBA, will explore resilience, sustainability, and urban wellbeing, resonating with the Year of Community. Since its launch in 2015, Dubai Design Week has evolved into a global platform that amplifies creative voices from the Global South, positioning d3 as a hub of innovation, crosscultural dialogue, and forward-thinking design. environments,” says Citterio. Together, these products offer not just luxury, but a deeply personal and extraordinary water experience—turning the bathroom into a destination in its own right.
9 – 11 September 2025
Riyadh Front Exhibition & Conference Center
Explore the latest trends, meet global interior brands, and connect with the design community shaping the spaces of tomorrow.
REGISTER TO VISIT
CO-LOCATED WITH
ORGANIZED BY
DR. BELMA ALIK ELSAEJ , Assistant Professor at Heriot-Watt University Dubai
In the face of extreme weather conditions, Dr. Belma Alik Elsaej, Assistant Professor at Heriot-Watt University Dubai, explores how biophilic design can foster well-being in interior spaces across the Middle East—merging nature with architecture to create environments that heal, inspire, and endure.
In the heart of the Middle East, where the sun blazes and arid landscapes prevail, architects and interior designers face a unique challenge: creating spaces that nurture the human spirit while navigating some of the harshest climatic conditions on Earth. In this context, biophilic design—a design philosophy that seeks to connect occupants more closely with nature—offers both an opportunity and a responsibility. It calls for a rethinking of interior spaces, not only in terms of aesthetics but also in terms of health, comfort, and psychological wellbeing.
Biophilic design in temperate regions often emphasises large operable windows, abundant greenery, and access to fresh air. In contrast, buildings in the Middle East are built to keep heat out, minimise direct sunlight, and rely heavily on mechanical cooling systems. This creates an apparent
Biophilic design in the Middle East must evolve from a borrowed trend into a localised, climate-responsive design ethos.
paradox: how can one invite nature in while keeping its harshest elements at bay?
The solution lies in interpreting biophilia beyond literal greenness. It means drawing from the sensory and symbolic connections to nature that can thrive indoors, even when the outdoor environment is inhospitable. These connections are critical in urban Middle Eastern environments, where natural landscapes may be sparse, and indoor life dominates due to climate constraints.
To effectively implement biophilic principles in hot, dry climates, designers must adopt a multi-sensory approach. Visual cues—such as organic forms, earthy textures, and locally inspired natural materials—can be used to mimic the patterns and calm of nature. Rammed earth walls, natural stone finishes, and wooden detailing can evoke a deep connection to place while remaining climateappropriate and culturally relevant.
Thermal comfort, often overlooked in biophilic conversations, is vital in the Middle East. Materials that moderate indoor temperatures, such as thick adobe-style walls or lime plasters, reduce the reliance on artificial cooling and foster a more natural interior climate. Shading systems, mashrabiya screens, and courtyard layouts rooted in regional traditions can offer passive cooling while casting dynamic shadows, adding both
function and poetic connection to nature.
In a region where the sun can be more foe than friend, controlled daylighting becomes essential. Instead of large, unshaded openings, narrow slits, skylights with deep wells, or lightdiffusing materials can bring in soft, indirect light, mimicking the dappled effects found under trees. This satisfies the innate human craving for natural light without sacrificing comfort. Dynamic lighting systems, which mimic the natural progression of daylight, can also support circadian rhythms and emotional well-being. In windowless or sun-restricted interiors, circadian-tuned LED lighting is increasingly used to simulate natural light cycles, offering a practical solution rooted in biophilic science.
While plants are a cornerstone of biophilic design, maintaining greenery in Middle Eastern interiors requires careful consideration. Native or drought-tolerant plants, such as succulents, olive trees, or palms, are more sustainable and easier to maintain. In high-end residences and commercial interiors, green walls with integrated irrigation and smart systems are gaining popularity. Still, simpler interventions, such as potted herbs or vertical gardens near kitchen spaces, are equally effective in bringing nature closer to daily life. When live plants aren't feasible, artistic representations of
nature—such as nature-inspired artwork, water elements, or even digital projections of natural landscapes—can offer restorative benefits. The key is to provide variety, authenticity, and engagement.
In cities like Dubai, Riyadh, and Doha, where life moves fast and stress levels run high, interior spaces must serve as sanctuaries. Research continues to demonstrate that biophilic interiors can reduce stress, enhance creativity, and improve sleep quality. For the Middle East’s urban residents, this becomes not just a luxury but a necessity.
Spaces designed with psychological comfort in mind— calming colour palettes, zones of retreat, layered lighting, and acoustic softness—support mental well-being. In both residential and hospitality design, we see a shift toward more introspective, meditative interiors that prioritise emotional restoration alongside physical comfort.
Biophilic design in the Middle East must evolve from a borrowed trend into a localised, climate-responsive design ethos. It’s not about importing greenery or mimicking Western models, but about rediscovering and reinterpreting age-old regional principles—such as shaded courtyards, breezeways, and water features—through the lens of contemporary science and well-being. As climate resilience becomes a global imperative, the Middle East has a chance to lead by example: by embracing biophilic interiors that honour nature while protecting people from its extremes. In doing so, we can create spaces that are not only beautiful and sustainable but also healing, meaningful, and deeply human.
This September 12–14, 2025, Abu Dhabi proudly welcomes the world to the 14th edition of the International Real Estate & Investment Show (IREIS)—a landmark event where opportunity meets innovation and global dialogue takes center stage.
As the capital prepares to host over 2,000 investors along with developers, and real estate professionals, IREIS 2025 is set to be a powerful catalyst for strategic partnerships and visionary projects. The energy will be unmistakable as the industry’s most influential voices gather under one roof to share insights, forge collaborations, and shape the future of property investment.
From renowned developers to emerging markets, IREIS offers a diverse and dynamic platform for showcasing residential, commercial, and mixed-use projects— both from the UAE and across the globe. It is more than an exhibition; it is
a curated marketplace where innovation thrives, investments take shape, and global real estate ambitions come to life.
Visitors will discover exclusive opportunities, preview pre-launch offers, and participate in cutting-edge discussions on trends like smart urban development, sustainable architecture, and global investment migration.
Beyond the exhibition floor, IREIS will host a compelling lineup of expert panels and knowledge sessions, bringing together policymakers, economists, developers, and thought leaders to share meaningful perspectives that drive growth and resilience in the sector.
Held in Abu Dhabi—a city defined by its strategic vision and economic strength—IREIS 2025 stands as a testament to collaboration, foresight,
and shared prosperity. This edition promises to be more than a milestone; it will be a meeting point for those shaping the future of global real estate.
Abu Dhabi Investors: The Foundation of Real Estate Growth in the UAE
Abu Dhabi has long stood as a symbol of vision, stability, and enduring economic leadership.
At the heart of the UAE’s dynamic real estate evolution are the city’s institutional and private investors, whose strategic contributions continue to shape the nation’s built environment.
From large-scale masterplanned communities to cuttingedge commercial districts, Abu Dhabi investors are laying the groundwork for the UAE’s future— bringing not just funding, but
also trust, oversight, and a deeply rooted commitment to long-term value creation.
With the backing of sovereign wealth and a diversified approach, their investments are characterized by sustainability, resilience, and social relevance. They view real estate not just as an asset class, but as an engine for national development—enriching infrastructure, communities, and economic ecosystems.
The city’s investment influence also extends into innovation and smart urban planning, helping introduce advanced technologies, green design, and forward-thinking infrastructure that aligns with global best practices and local cultural values.
Investor confidence across the UAE is significantly strengthened by the presence of Abu Dhabi-
based stakeholders. Their involvement signals credibility and stability—attracting local and international partnerships, encouraging FDI, and anchoring projects in long-term success.
As the UAE advances its goals of economic diversification and sustainable growth, Abu Dhabi’s investors remain central to this mission—quietly guiding the real estate sector with experience, strategy, and a bold yet steady hand. Their role is not merely influential—it is foundational. They are the cornerstone of the UAE’s evolving real estate future. Whether you're seeking your next investment, expanding your portfolio, or simply exploring new frontiers, IREIS 2025 is where your journey begins.
Arun Bose, Director – Exhibitions
AS THE UAE ADVANCES ITS GOALS OF ECONOMIC DIVERSIFICATION AND SUSTAINABLE GROWTH, ABU DHABI’S INVESTORS REMAIN CENTRAL TO THIS MISSION—QUIETLY GUIDING THE REAL ESTATE SECTOR WITH EXPERIENCE, STRATEGY, AND A BOLD YET STEADY HAND.
& Conference, Dome Exhibitions (IREIS 2025): “We are observing a marked surge in developer interest for IREIS 2025, with both regional and international players eager to showcase their latest residential, commercial, and mixed use projects. This year, we expect an even stronger developer presence from the UAE, GCC, Europe, North America, and beyond. IREIS is designed as a one-stop destination for global real estate showcases—and the momentum is clear. Developers recognize Abu Dhabi as a strategic platform, and we're proud to provide an ideal environment for engagement, visibility, and direct access to discerning investors
With over three decades of experience in the events industry, Dome Exhibitions has established a strong reputation for delivering high-profile real estate exhibitions in both the UAE and London. In the UAE, Dome has successfully organized landmark property shows, including the flagship International Real Estate & Investment Show (IREIS), consistently attracting leading developers, investors, and industry stakeholders from across the region and internationally. >>>
In London, Dome has extended its expertise by managing real estate and investment exhibitions that connect Middle Eastern investors with premium UK property opportunities, facilitating cross-border collaborations and expanding global market reach. Through meticulous planning, innovative event design, and seamless execution, Dome Exhibitions continues to be a trusted organizer, bridging markets and creating platforms that foster growth and investment in the global real estate sector.
From September 12–14, 2025, Abu Dhabi will host the 14th edition of the International Real Estate & Investment Show (IREIS), a landmark gathering for investors, developers, and industry leaders. With over 2,000 visitors expected, IREIS 2025 promises to be a dynamic platform for showcasing residential, commercial, and mixed-use projects from the UAE and around the world.
The event offers exclusive investment opportunities, prelaunch previews, and insightful discussions on trends such as smart urban development and
sustainable architecture. Beyond the exhibition, expert panels will feature policymakers, economists, and developers sharing strategies to drive growth and resilience in real estate.
Abu Dhabi investors play a crucial role in the UAE’s real estate success. Their strategic investments—backed by sovereign wealth—focus on sustainability, innovation, and long-term value creation. This commitment strengthens investor confidence and attracts global partnerships, supporting the nation’s diversification and growth.
Arun Bose, Director of Exhibitions at Dome Exhibitions, highlights a surge in developer participation from the UAE, GCC, Europe, and North America. Dome Exhibitions, with over 30 years of experience, organizes IREIS and other landmark shows in the UAE and London, connecting markets and fostering international real estate investment.
The Backbone of Progress: Abu
Their
Abu Dhabi has long positioned itself as a symbol of foresight and financial strength—where visionary leadership is paired
with enduring capital. Central to the UAE’s real estate success is the steady, strategic role played by its investors. From large institutions to private entities, these investors are the driving force behind much of the country’s urban development. Their impact stretches across every corner of the sector, from the creation of master-planned communities to the rise of cuttingedge commercial and mixed-use spaces. But Abu Dhabi investors bring more than just capital. They bring trust, strong governance frameworks, and a long-term outlook that provides the market with muchneeded stability.
Supported by sovereign wealth and diversified assets, these investors prioritize sustainability, livability, and future economic relevance in every project they undertake. Their philosophy is not just about owning land or property—it’s about shaping infrastructure that supports people, cities, and national growth for generations.
The influence of Abu Dhabi in real estate development goes far beyond physical construction. It includes the integration of smart technologies, green building practices, and urban planning that aligns with both international standards and local culture. These are developments designed not just for today—but for a future that is already taking shape. Investor confidence in the UAE continues to grow, anchored by the reliable and committed presence of Abu Dhabi stakeholders. Their involvement acts as a signal of credibility, attracting regional and global partners, developers, and innovators to the UAE market.
As the country continues its journey toward economic diversification and innovation, the leadership of Abu Dhabi’s investors remains essential. They are the quiet but decisive force shaping the nation’s built environment—with experience, ambition, and an unwavering commitment to progress. Their role is not only important—it is foundational. A true cornerstone of the UAE’s future.
King Salman Park emerges as a gamechanger, reimagining urban life through shaded pathways, smart mobility, and daily destinations just minutes away, says Rukn Eldeen Mohammed, Special Projects Director at Omrania.
Urbanism is at a pivotal moment. Around the world, cities are reimagining how we live, move, and connect — driven by the growing appeal of the “15-minute city” concept. But in Riyadh, where intense heat, car dependency, and sprawling urban form define
the landscape, the challenge is how to adapt this vision to a hot-arid, car-focused environment.
The answer is King Salman Park (KSP) — poised to become the largest city park in the world and a transformative force at the heart of the Saudi capital. Far more than a green retreat, KSP offers a uniquely Saudi interpretation of the 15-minute city, rethinking proximity, liveability, and sustainability in one of the planet’s most demanding climates.
A Saudi Evolution of the 15-Minute City
At its core, the 15-minute city is about accessing daily needs within a short walk or cycle. For Riyadh, that vision requires a localised evolution. Spanning 16.9 square kilometres, King Salman Park blends global best practices with Salmani design principles and climate-responsive strategies. Led by Omrania and Henning Larsen, the master plan creates a compact, mixed-use, people-first city-within-a-city, replacing asphalt sprawl with shaded walkways, green loops, and vibrant neighbourhoods. “We’re not importing an urban theory — we’re transforming it,” says Rukn Eldeen. Mobility is central to this transformation, with integrated BRT and Metro lines, autonomous electric vehicles, cycling networks, pedestrian-friendly routes, and smart mobility hubs. “Mobility here is freedom, not just transport,” he adds.
The Innovation Loop
Central to the park is the 7.1 km Innovation Loop, an urban ring that shapes the park’s structure and experience. Designed for autonomous vehicles, bicycles, micro-mobility, and shaded walking, the Loop links cultural venues, transport hubs, residential areas, and green spaces in one seamless journey.
Far from being a mere transport route, it doubles as a microclimate engine. Shading, cooling vegetation, water features, and carefully designed wind corridors make outdoor movement comfortable for much
“We’re not importing an urban theory — we’re transforming it.”
Riyadh’s harsh desert climate is not treated as a constraint but as a design driver. The masterplan integrates shaded arcades, misting systems, and native vegetation to reduce radiant heat and enhance comfort.
Building orientation is optimised to capture prevailing breezes and shield against hot winds, while light-coloured materials and passive cooling strategies further extend the comfortable outdoor season.
of the year. Every resident or visitor can reach major destinations and amenities within 15 minutes.
King Salman Park is a collection of nine distinct urban quarters, each with its own identity and purpose. They range from mixed-use neighbourhoods with homes, shops, and wellness facilities, to cultural and educational districts, to transit-oriented developments.
Designed with a dense yet breathable street grid, shaded public spaces, and ‘finger parks’ that bring greenery deep into the urban fabric, each quarter functions as a self-sustaining community.
“We designed for granular walkability, not just city-scale icons,” notes Rukn Eldeen. “That’s the essence of the 15-minute experience.”
The park’s urbanism is rich with cultural, creative, and recreational layers. Across its expanse are 27 major cultural, educational, and leisure assets, including the Royal Art Complex, National Theatre, botanical gardens, sports facilities, museums, and open-air cinemas.
These aren’t standalone attractions — they are integrated into daily life through plazas, alleyways, and public squares. Whether it’s morning meditation in a wadi park or evening storytelling in a community square, KSP ensures culture is part of everyday experience.
King Salman Park is a vital environmental asset for Riyadh, acting as the city’s “green lung” and supporting the Saudi Green Initiative and Vision 2030 by capturing carbon, purifying the air, managing stormwater, creating habitats for biodiversity, and reducing the urban heat island effect. By treating ecology as infrastructure, the park makes sustainability a tangible and visible part of urban life. More than a landmark, it serves as a model for Saudi Arabia’s urban future, offering guiding principles for the expansion of new districts and the renewal of older areas—prioritising people over vehicles, using climate as a design catalyst, integrating culture into everyday life, and making proximity the norm. In essence, the Saudi 15-minute city is not an imported formula but a home-grown reinvention, proving that proximity is about dignity, comfort, and the joy of being close to what matters.
THE FIT-OUT POWERLIST 2025 SPOTLIGHTS THE REGION’S MOST INNOVATIVE CONTRACTORS, CELEBRATING THEIR VISION, SUSTAINABILITY LEADERSHIP, AND DESIGN MASTERY IN SHAPING EXTRAORDINARY SPACES.
*We received an overwhelming response—thank you. Rankings are based on documents, reports, testimonials, turnover, projects, expansion plans, and tech innovations. Some companies chose not to submit, and we respect that.
ROSS TRIVETT GENERAL MANAGER
Khansaheb Civil Engineering has been at the foundation of the UAE’s essential infrastructure and key milestones for over 90 years. The Interiors Division has been an integral part of this journey, contributing to numerous hospitality, commercial, and residential projects, and playing a vital role in shaping the company’s long-standing reputation for quality and reliability. Renowned for successfully delivering complex fit-out projects under extremely challenging circumstances in live operational environments, we continue to be the contractor of choice for many clients undertaking
major refurbishment or repurposing fit-out works within the commercial, hospitality, and retail sectors.
Our Interiors and Joinery divisions have a team of 230 staff and 1,000 highly skilled operatives. Along with our in-house MEP division, we ensure that we maintain control and quality of all critical packages required to guarantee successful delivery.
We pride ourselves on understanding the client’s business and working tirelessly to ensure minimal disruption to customers, guests, and ongoing operations while enhancing the overall customer or guest experience of the facilities.
The firm is currently engaged in a series of high-profile commissions that underscore its reputation for delivering exceptional fit-out and refurbishment solutions. Ongoing projects include the refurbishment of the iconic Meydan Hotel and the extension of Heriot-Watt University. The team is also executing the refurbishment of six exclusive villas at the Bulgari Hotel and the royal villa fit-out at Jumeirah Zabeel Saray. In addition, they are delivering the fit-out of 24 high-end villas and a clubhouse, F&B refurbishments at the Royal Atlantis, and both villa and F&B fit-outs at the highly anticipated Wynn Resort.
Khansaheb Interiors has earned multiple industry accolades, including Fit-Out Project of the Year for One Za’abeel – The Link (Design ME Awards 2024), and Refurbishment Project of the Year for Bab Al Shams (Design ME Awards 2023). The company was also named Fit-Out Firm of the Year by Construction Innovation Awards (2024) and CID Hospitality Awards (2023), with additional recognition for The Dubai Mall project such as Fit Out Project of the Year (Design Middle East Awards 2022), as well as winning the Fit-Out Contractor of the Year award in 2022 (CW).
Over its 9-decade journey, Khansaheb Interiors has built an enviable reputation in the fit-out and refurbishment landscape, having worked on some of the country’s most iconic projects and with several distinguished clients. Looking ahead, the company is working towards further expanding its refurbishment expertise, specifically within the hospitality sector and live environments encompassing operational malls and commercial facilities. Moreover, it is strategically aiming to expand its market share in developing sectors such as
high-end residential and education, capitalizing on new opportunities. On the technology front, Khansaheb Interiors is fully embracing the power of digital construction with the adoption of industry-leading software for AI data visualisation, automated site-based processes, and cloud computing and data management.
The Khansaheb name is well known for having the most stringent Health and Safety standards, with
the ‘Aim to be Accident-Free’ program sitting at the core of its HSE strategy. The company remains committed to preserving and elevating its brand reputation as a symbol of quality, reliability, and customer satisfaction. As it forges ahead, the primary focus remains on delivering exceptional projects that exceed customers' expectations, while upholding the highest standards of health, safety, and quality—all while maintaining its current business scale and size.
Khansaheb Interiors boasts exceptional HSE standards in the industry, being almost 8 years, and, 35 million manhours, LTIfree (as of July 2025).
In addition to ensuring successful project delivery and upholding the highest safety standards, Khansaheb Interiors continues to adopt and integrate the latest technology and best practice into every process and procedure. Currently Interiors use the latest techniques to off-site manufacture / modularize
all gypsum and joinery products minimizing the installation time on site and improving the quality of the finished product. Through the early adoption of the cloud, the company removed reliance on physical locations and on-premises equipment and embraced mobile technology. With the implementation of integrated digital systems, it has migrated all support services to digital platforms whilst maintaining “one version of the truth”which has several benefitsboth upstream to clients and downstream to our subcontractors.
Delivered Heriot-Watt University fit-out, embraced cloudbased digital transformation.
Completed The Dubai Mall upgrades, key education projects successfully delivered.
Delivered One Za’abeel, COP28, Jumeirah refurbishment milestones completed.
Completed Bab Al Shams, Banyan Tree, Atlantis projects; awards received.
Expanding hospitality refurbishments, embracing AI and sustainability fully.
LAURENT FARGE MANAGING DIRECTOR
INDUSTRY EXPERIENCE OVER 24+ YEARS
CURRENTLY WORKING ON
Transforming blank canvases into sophisticated, experiential spaces that reflect precision, creativity, and technical mastery.
Laurent Farge, Managing Director of ALEC FITOUT, holds a BTEC Higher National Diploma in Commercial & Strategic Marketing and brings over 24 years of experience in luxury interior fit-outs across Europe, the Middle East, and the GCC. His leadership has been pivotal in establishing ALEC FITOUT as a prominent regional brand, overseeing daily operations to ensure quality delivery, timely completion, and business profitability. Laurent’s expertise includes strong negotiation skills, relationship-building, team management, and identifying cost-saving opportunities.
His notable projects include the National History Museum Exhibition Fit Out, UAE, Diriyah Gate Experience Centre Design & Build, KSA, and One&Only, One Zabeel - Ultra Luxury Hotel & Service Apartments, UAE. With a history of successful endeavors, Laurent Farge continues to lead ALEC FITOUT with a focus on delivering excellence, maintaining client relations, and expanding geographically. His previous employment history includes roles as Area Manager and Project Manager at Kocache Enterprises, UAE, showcasing a wealth of experience in the industry. His
To continue leading with a focus on delivering excellence, maintaining client relations, and expanding geographically.
leadership has been pivotal in establishing ALEC FITOUT as a prominent brand in the region. Laurent oversees day-to-day operations, ensuring quality delivery, timely completion, and business profitability. He holds a comprehensive skill set, including strong negotiation skills, relationship-building, team management, and identifying cost-saving opportunities.
Established in 2009, ALEC FITOUT has delivered over 100 projects covering 1.73 million sqm. Operating in the UAE and Saudi Arabia, the company employs over 350 professionals and 750 skilled workers. It specialises in four core areas: Luxury Fitouts, Museums & Cultural Installations, Themed Entertainment, and Refurbishment Projects.
In Luxury Fit-outs, ALEC FITOUT transforms shell-and-core spaces into bespoke environments with unmatched attention to detail. In Museums & Cultural Installations, the company has delivered landmark projects such as the Mobility Pavilion at Expo 2020, 12 Expo pavilions, the Natural History Museum Abu Dhabi, and the Ilmi Museum in Saudi Arabia.
The company’s Themed Entertainment portfolio includes the Qiddiya Water Park in
Riyadh, featuring over 120,000sqft. of intricate rockwork and storytelling-led design. In Refurbishment, ALEC FITOUT executes hotel and facility upgrades—often on accelerated timelines to avoid operational disruption.
Key strengths include exceptional quality, experienced teams, client-focussed delivery, financial rigor, and the strategic backing of ALEC Holdings. These attributes ensure the company continues to deliver
projects that combine creativity, technical mastery, and commercial success.
Several key differentiators make ALEC FITOUT the contractor of choice across the region. Exceptional quality lies at the heart of the brand, with every finish, line, and junction reflecting an unwavering commitment to excellence. The company’s operational teams bring decades of combined experience in delivering complex, high-value
projects, while its client-centric approach ensures proactive collaboration and alignment with client goals at every stage. Commercial discipline is equally central, with contracts managed to maintain strong cash flow, healthy margins, and solid returns on investment. As part of ALEC Holdings, ALEC FITOUT also benefits from the scale, synergy, and backing of one of the region’s most respected construction conglomerates.
The interiors division of Al Shirawi Group is part of a USD 2 billion conglomerate and a leading fit-out contractor within the UAE, with an enviable reputation for its extensive portfolio of high-quality fit-outs across all sectors. The story is an enthralling legacy. It began five decades ago with pure passion. Today, it continues on with sheer hard work and innovation. We stand on strong foundations and evolve together as a family of more than 10,000 as we look into a future of promise and possibilities. As one of the largest and most diverse conglomerates in the UAE, the Al Shirawi Group is committed to upholding the responsibilities and goals of the nation’s sustainability agenda.
Al Shirawi Interiors is built on legacy and driven by trust, continuing to be the contractor of choice for clients undertaking major refurbishment or repurposing fit-out projects across sectors such as healthcare, commercial, hospitality, malls & leisure, branded residential, and education. The company provides comprehensive in-house fit-out solutions through its
RATHEESH KUMAR EXECUTIVE DIRECTOR
INDUSTRY EXPERIENCE
OVER 25 YEARS
FUTURE PLANS
CURRENTLY WORKING ON
Leading a 1,000+ strong workforce across Al Shirawi Interiors, VisionWood International, and VisionLabPro.
Strengthening the group’s contribution to the UAE’s design and fit-out landscape through sustainability, tech, and client-focused innovation.
"IN THE UAE, A UNIQUE BLEND OF CULTURE, DIVERSITY, AND A PASSION FOR LUXURY CREATES AN UNPARALLELED CANVAS—UNLEASHING IMMENSE POTENTIAL FOR THE FIT-OUT INDUSTRY TO DESIGN, DELIVER, AND INSPIRE."
Served as General Manager at a top UAE fit-out company
Appointed Executive Director – Fit-Out & Joinery, Al Shirawi Group
Led shift towards premium projects across multiple sectors
Expanded presence in branded residential, hospitality, and commercial sectors
Driving repeat business with DIFC, H&H, Sobha, Ellington, and Select Group; overseeing full renovation of Arabian Centre Mall
joinery factories in Dubai and Sharjah, spanning approximately 100,000sqft. along with dedicated facilities for civil, MEP, joinery, upholstery, architectural metal, and solid surfaces. Notable projects include Mr. C Residences (Cipriani Branded Residence) –Jumeirah, Jumeirah Living – Peninsula, H&H City Tower 1, InterContinental – Dubai Marina, Radisson Red – DSOA, Tamoka Restaurant, DIFC Innovation Hub & AI Campus, DIFC Square, American Hospital, International Modern Hospital, The School of Research and Science, Nautica, H&H Eden House & Eden Park, Arabian
Centre, and Cityland Mall, among others.
Al Shirawi Interiors has demonstrated its commitment to sustainable practices, with both its manufacturing unit and office fully powered by solar panels and supported by DEWA power deposits. It works closely with clients to achieve their sustainability goals. Al Shirawi Interiors executed the fit-out for the Sweden Pavilion at Expo 2020 and undertook the complete construction, fit-out, and MEP for The Arcadia School, which is recognized as the first LEED-certified net-zero energy building in the region. Most recently,
Al Shirawi Interiors has been working with the GEMS School of Research & Innovation—one of the finest schools in the world—to achieve LEED Platinum certification. Its continuous efforts to achieve 100% customer satisfaction have resulted in exponential growth, doubling its manufacturing capacity this year to keep up with rising demand. The vision is to strategically expand its portfolio and strengthen its presence in premium, high-value fit-out projects across the UAE. By focusing on innovation, quality, and design excellence, the firm aims to become a trusted
partner in the nation’s ambitious development journey.
SYED
AKHTAR, GROUP MANAGING DIRECTOR
For over 25 years, Havelock One has been delivering some of the region’s most admired spaces. With seven offices across five countries and a 520,000 sq. ft. factory in Bahrain, the company has completed over 9,000 projects across hospitality, luxury retail, commercial, entertainment, high-end
residential, and more. From flagship boutiques to fivestar resorts and complex commercial fit-outs, Havelock One is known for its precision, quality, and problem-solving mindset.
The business has experienced strong growth in recent years, taking on larger and more complex projects across its markets.
In Saudi Arabia, Havelock
One continues to be a dominant player, with recent highlights including the Kimpton Hotel and a major multi-floor commercial fit-out in the King Abdullah Financial District. In the UAE, the company delivered the high-end restaurant China Tang at The Lana Promenade, successfully translating the elegance of the Mayfair original into a local context. It also completed its first luxury resort renovation at Aldhafra Vignette Collection, upgrading nearly 100 rooms, suites, and public areas.
Looking ahead, Havelock One is involved in several high-profile projects that signal a strong future. These include The Avenues Khobar, an ambitious mixed-use development currently underway in the Kingdom of Saudi Arabia, where Havelock One has been appointed as the front-of-house fit-out contractor for this 8.8 million sq. ft. lifestyle
destination. Other key projects include the 300,000+ sq. ft. renovation of Kingdom Centre Mall in Riyadh—being delivered while the mall remains fully operational—as well as 200,000 sq. ft. of guestrooms and public areas for the Four Seasons Jeddah.
Secured $25M in cinema fit-outs across Saudi Arabia.
Entered the office design and build sector with bold new offerings.
Celebrated 25 years while expanding deeper into the Saudi market.
Awarded a record-breaking turnkey contract for Four Seasons Jeddah.
Scaled up delivery with multiple landmark wins across the region.
Stephen leads UAE operations as KPS Operations Director since 2018
Appointed Managing Director, Stephen takes the helm at KPS
KPS expands into healthcare, hospitality, education, and other key sectors
WSTEPHEN TAYLOR UAE MANAGING DIRECTOR
A year of capability building and steady strategic growth KPS surpasses 200 UAE employees across its core business units INDUSTRY EXPERIENCE OVER 30 YEARS
ith over 30 years of experience and more than 20 million square feet delivered across the region, KPS has firmly established itself as one of the Middle East’s leading interior contractors. The company’s work spans high-end corporate offices, hospitality destinations, healthcare and education facilities, and luxury residential projects, each one reflecting KPS’s design-driven and technology-led approach. Since its founding in 1992, KPS has built a reputation for fast, detail-focused execution against even the most complex briefs. Whether it's a regional rollout for an international brand or a one-of-a-kind headquarters in the heart of Abu Dhabi or Dubai, KPS brings together design, build, and technology under one roof, delivering seamless
CURRENTLY WORKING ON Driving digital transformation, efficiency and continued growth at KPS.
solutions with speed, scale, and precision.
Under the leadership of Stephen Taylor, Managing Director since 2022, KPS has entered a new phase of strategic growth. The company has expanded its footprint in hospitality, healthcare and education, strengthened its in-house capabilities, and continued to invest in innovation. Its vertically integrated model means clients benefit from full control across the project lifecycle, while also having the flexibility to engage with KPS at any stage.
Recent developments include the rapid expansion of Mart®, the firm’s independent furniture arm, which today features a digital platform with well over 50,000 contract-grade products, transparent pricing models, and AI-powered recommendations for designers and procurers.
The company has also
FUTURE PLANS
Continued expansion, continuous innovation, and next-generation project delivery.
grown Kunskap, its internal learning and development initiative, into a robust platform supporting continuous upskilling for over 500 employees.
With a regional presence, dedicated warehousing and production facilities, and an annual turnover exceeding US$150 million, KPS is structured for high-volume, high-complexity delivery. Yet it retains the responsiveness and attention to detail that has made it a trusted partner to some of the region’s most discerning clients.
As the fit-out landscape evolves, KPS remains focused on sustainability, digital transformation, and regional expansion. Whether through more LEED-certified projects, AI-assisted procurement, or integrated project delivery, the company continues to raise the bar on what a modern construction partner can deliver.
INDUSTRY EXPERIENCE OVER 15 YEARS
FUTURE PLANS
Regional expansion and digitisation of turnkey fitout operations and design services.
MANU ABRAHAM MANAGING DIRECTOR
NITHIN GANGADHARAN, CHIEF EXECUTIVE OFFICER
Founded and led by Manu Abraham and Nithin Gangadharan in the year 2013, the firm has grown into one of the most dynamic and reliable interior design and fit-out companies in the UAE.
Nithin Gangadharan, Chief Executive Officer & Manu Abraham, Managing Director
With a strong foundation built over 15 years of industry experience, they have continuously delivered end-to-end interior solutions across the commercial, hospitality, residential, F&B, retail, and leisure sectors. What sets their company apart is a hands-on leadership style, a deep understanding
CURRENTLY WORKING ON
Expanding multi-sector interior projects across UAE with innovative design solutions.
of market demands, and an in-house capability that ensures quality and timely delivery. With a team of expert designers, project managers, engineers, and craftsmen, the firm brings visions to life with precision and creativity.
Driven by a client-first philosophy, they strive to build long-term partnerships rooted in trust, transparency, and performance. Their commitment to innovation and attention to detail has earned them a loyal clientele and a strong reputation for delivering exceptional spaces that exceed expectations.
Their portfolio includes standout projects such as 9th Cut, Mara, Home Bakery, BCH:CLB, Coterie, and Precision—each celebrated for its distinctive design language and seamless execution. Notably, BCH:CLB and Precision have won multiple awards for both design and fit-out excellence. These spaces stand as a testament to the firm's ability to blend creativity with functionality, telling compelling stories through thoughtful spatial planning and aesthetics.
The company’s design philosophy is grounded in the belief that every space should evoke emotion, reflect purpose, and convey a strong sense of identity. From highend cafés to luxury villas, each project is approached with a client-first mindset—ensuring that the outcome mirrors the client’s brand ethos, personal style, and operational needs.
Their service delivery is built upon three unwavering pillars: Quality, Transparency, and Timely Execution. This strong foundation has fostered long-standing relationships with clients, consultants, and contractors, solidifying the firm's reputation as a trusted partner in the region’s design and fit-out industry. Innovation drives their operational efficiency. From adopting BIM in fit-out coordination to integrating sustainability into their material sourcing, the company continues to evolve with the times. Their in-house divisions—including joinery, upholstery, paint, and MEP— allow for tight control over timelines and quality, a key advantage in today's competitive landscape.
Started inhouse metal & upholstery division
Completed 400+ projects across F&B and commercial segments
Launched design-and-build vertical with cross-sector success stories
Won multiple awards for the projects & company
Moved to a 75,000sqft. facility
“INTERIOR FIT-OUT ISN’T JUST ABOUT FINISHING SPACES—IT’S ABOUT CREATING ENVIRONMENTS WHERE PEOPLE LIVE, WORK, AND CONNECT MEANINGFULLY.”
With a growing market presence and a strong digital footprint, the company is not only executing projects but also building a brand synonymous with trust and excellence. Their recent expansion into
design-and-build packages and value engineering solutions has been instrumental in winning large-scale commercial and hospitality projects. Looking ahead, the firm aims to scale regionally, develop proprietary tools
to enhance client experience, and build smart, sustainable spaces that stand the test of time. Their mission remains clear to redefine interior fit-out standards in the region while staying grounded in their values.
NICOLA TRIVETT GENERAL MANAGER
A fantastic bounce back year following the global pandemic with significant wins for BMW, LinkedIn and Microsoft.
Continued grow with a record number of projects tendered.
Awarded Interior fit out of the year at the CID Awards for DMCC HQ, further solidifying our dedication to high end fit out.
With continued success, Summertown increased its employee head count to cope with increased demand in projects awarded.
Breaking its previous record for single project value, with the award of prestigious 5 floor government project in Abu Dhabi.
INDUSTRY EXPERIENCE OVER 25 YEARS
CURRENTLY WORKING ON Handing over current live 17 projects with Quality and excellence
FUTURE PLANS
To exceed all clients expectations on service and quality delivery
“AS THE REGION CONTINUES TO EVOLVE, INTERIOR FIT-OUT
With over 27 years of experience, Sum-
mertown Interiors has solidified its reputation as one of the UAE’s leading interior fit-out contractors for commercial and healthcare environments. Known for its unwavering commitment to quality, innovation, and sustainability, the company has delivered high-performing, human-centric spaces for fortune 500 corporations, government entities, and prominent local businesses.
As a trailblazer in green building practices, Summertown made history as the first fit-out contractor in the UAE to operate from a LEED Gold-certified workspace. The firm also achieved LEED Gold for Existing Building Operations and Maintenance (EBOM), reinforcing its commitment to environmental responsibility and operational excellence. In addition, Summertown’s ongoing collaboration with the Emirates Green Building Council (EGBC) reflects its
drive to foster collective progress in sustainable design and contribute to a greener built environment across the nation.
Over the years, Summertown has been consistently featured in the region’s Fit-Out Powerlists and continues to be recognised as an award-winning interior fit-out firm, celebrated for its industry leadership, project delivery, and sustainability-driven ethos.
Further demonstrating its leadership, Summertown holds ISO 9001:2015 certification for Quality Management System and ISO 45001:2018 certification for Occupational Health and
Safety Management System. In 2024, the company was proudly named “Great Place to Work”, a recognition that celebrates its inclusive, wellness-focused internal culture, values that are carried into every project it delivers.
Summertown Interiors is committed to building sustainable, high-quality spaces that promote wellness, efficiency, and environmental responsibility.
In the healthcare sector, Summertown successfully delivered the Mediclinic Dermatology project in Abu Dhabi, designed to enhance patient journeys and staff functionality.
MOHAMMED ASHA CEO
INDUSTRY EXPERIENCE OVER 15 YEARS
CURRENTLY WORKING ON
Designing future-focussed workspaces through innovation, sustainability, and smart technology.
In today’s evolving professional world, workplace refinement goes far beyond visual appeal. It's not merely about marble floors or custom furniture—it’s about crafting environments that evoke the right emotions, foster innovation, inspire teamwork, and reflect the essence of the people who inhabit them. This vision is at the core of IDWorks Global,
FUTURE PLANS
Expanding globally with smart, sustainable, and culturally relevant workspace solutions.
a company that has swiftly risen to prominence as a leading force in high-end office design and fit-out across the Middle East.
More than a design studio or contractor, IDWorks functions as a fully integrated design and build partner.
The firm delivers turnkey environments that are tailored, intelligent, and deeply human. With a practice rooted
The Future Zone at the SAB Innovation Center is a visually striking space designed to explore emerging technologies and forward-looking concepts. This photo captures a modern, flexible environment featuring cutting-edge digital displays, adaptive furniture, and bold branding elements.
in collaboration, innovation, and technical precision, IDWorks has redefined what clients expect from workspace interiors and consistently offers a level of service, craftsmanship, and sophistication that sets it apart.
At the core of its mission is a commitment to creating environments that reflect not only a company’s brand, but also the aspirations of its people. “Exceptional design shapes how people think, feel, and perform,” says Mohammed Asha, CEO of IDWorks. “What we offer isn’t showy or superficial. It lives in subtle details, the precision of joinery, the balance of natural light, and the ease a space brings to daily work.”
Throughout this year, IDWorks has received several major industry accolades, including Interior Design Firm of the Year 2025 from the KSA Design Awards, Best Contemporary Interior Construction & Fit Out for CNTXT HQ in Saudi Arabia from the Luxury Lifestyle Awards, Best Office Interior Saudi Arabia and Best Mixed-Use Interior at the International Property Awards. The firm was also recognized for standout projects with Savvy Games Group and SAB Innovation Center, further establishing its position as a leader in award-winning interior design and fit-outs.
Recognised in Digital City and KAFD as trusted contractor.
Elevated standards through wellness, innovation, and purposeful project delivery
Achieved regional growth and international acclaim through landmark workspace projects
Expanded into Dubai and Amman, driving bold creative innovation forward
Launching IDW Studio and joinery; designing future with lasting impact
“IDWORKS GLOBAL REDEFINES WORKPLACE DESIGN WHERE CREATIVITY MEETS PRECISION, AND EVERY SPACE TELLS A STORY. WE DON’T JUST BUILD OFFICES. WE CRAFT ENVIRONMENTS THAT SHAPE CULTURE, SPARK INNOVATION, AND LEAVE A LASTING LEGACY.”
A major factor in IDWorks’ success is its seamless integration of design and construction. By combining architecture, interior design, engineering, and project management under one roof, IDWorks eliminates the common disconnect between vision and execution. The result is faster delivery, higher quality, and far fewer compromises. Their turnkey design and build service has become a hallmark of their approach, offering clients a single point of contact from concept to completion.
That process is supported by an experience that reflects high standards at every level. “For us, excellence isn’t limited to the finished space it extends to the client journey,” Asha explains. “From our project leads to our communications, we aim to make the experience seamless and considered.” Clients echo this sentiment. Lifera, a Riyadh-based biotech company, shared, “Working with IDWorks was effortless. The attention to detail, speed of execution, and ability to capture our vision made the project a huge success.”
As the expectations for modern workplaces evolve, IDWorks has embraced new priorities, including sustainability, wellness, and smart technology. The firm incorporates acoustic comfort, ergonomic planning, and intelligent systems that enhance functionality and user well-being. Its commitment to responsible sourcing and low-impact construction demonstrates a forward-thinking approach that aligns with today’s environmental and social values.
Expansion remains a key focus. With new offices recently opened in Amman and Dubai and an IDW Design Studio set to launch in Riyadh’s King Abdullah Financial District. IDWorks is pursuing global reach with regional relevance. The team blends international design standards with a deep understanding of local culture and context, ensuring that each project feels distinctive and appropriate to its environment.
Upcoming projects continue to push the boundaries of workspace design, from a regional HQ for a fintech company to a creative co-working concept in Jordan and new developments in both DIFC and KAFD. These initiatives reflect IDWorks’ bold vision for shaping work environments that are not only beautiful and functional but also future-focused.
Leadership has played a central role in the company’s growth. Mohammed Asha was named CEO
of the Year 2025, an honour that reflects both his vision and the strength of IDWorks’ internal culture.
The multidisciplinary team including architects, designers, engineers, and project managers, operates with a shared purpose and a commitment to excellence that runs deep.
When asked what advice he has for others in the high-end design space, Asha offers: “Design for people, not trends. Your reputation is your greatest currency. Protect it through consistency, honesty, and mastery of detail.”
Looking ahead, IDWorks is positioning itself not just as a high-end office renovation firm but as a long-term innovation partner. The company’s fiveyear strategy is centered around three pillars: smart workspaces powered by advanced technology, net-zero sustainability targets, and global expansion with culturally attuned execution.
For organisations seeking more than just design, for those looking for spaces that reflect their purpose, elevate their performance, and inspire their people. IDWorks Global is setting a new benchmark for workplace transformation in the region and beyond.
CNTXT HQ – Collaboration Area
This dynamic, tiered space is designed to foster flexibility, creativity, and teamwork. With layered seating, soft movable furniture, and integrated power outlets, the area supports both casual brainstorming and structured gatherings. The illuminated CNTXT logo wall and bold ceiling ducts celebrate the brand’s energy.
IDENTITY Design Awards Design Middle East Awards, Majlis Al Amal by Al Jalila Foundation
Inaugurated Pinnacle Design – LEED Gold Office, Dubai Design District
Winner –German Design Awards
INDUSTRY EXPERIENCE OVER 26 YEARS
CURRENTLY WORKING ON
Pursuing the highest-ever revenue goal –AED 90 million for 2025
FUTURE PLANS
Expanding regional footprint with new project acquisitions across the GCC
"IF YOU HAVE A VISION AND BELIEVE IN YOURSELF, GO FOR IT. IF YOUR INTENTIONS ARE RIGHT, YOU WILL GET THROUGH IT."
2X Winner –Big Project Awards
JOSEPH CHARLES FOUNDER & MANAGING DIRECTOR
Pinnacle Interiors is poised to achieve an exceptional 2025, beginning with ambitious projects and strategic growth plans that will further enhance the firm’s success. Leading the portfolio is a state-of-the-art 250bed tertiary care facility, spanning 400,000 sq. ft. across 11 floors. Designed to house Centers of Excellence for Heart, Lung, and Oncology, the hospital in-
corporates effective space planning, natural lighting, and green vistas to provide a healing environment. The LEED-certified facility maximises park views and features a tranquil rooftop garden. The company is also renovating 11,430sqft. of a commercial building for a premium real estate developer, upgrading the entrance lobby, corridors, and lift lobbies across nine floors.
Pinnacle Interiors is making its ultra-luxury debut with a 749sqm Palm Jumeirah villa, delivering a marble-rich fit-out at Dubai Innovation Hub, and creating a flagship Emirates Towers space for a global jewellery brand renowned for its signature blue and diamond craftsmanship.
Joseph Charles, Founder & Managing Director of Pinnacle Interiors, was named Executive of the Year 2025 by Big Project Middle East—a testament to his strategic vision and ability to lead complex, high-impact developments. The firm’s LEED GOLD-certified office in d3 reflects its commitment to sustainable, responsible design. Operating as a mid-weight firm with heavyweight ca-
pabilities, Pinnacle Interiors thrives on agility and precision. Its lean operations enable efficient delivery of large-scale projects, supported by strong industry partnerships and strategic collaborations with top-tier contractors and suppliers. Known for quality and reliability, Pinnacle maintains a 98% on-time completion rate, backed by robust post-completion support including a comprehensive Defects Liability Period (DLP).
2025 marks a milestone year, with accolades including the Sustainability Innovation Award and Renovation Project of the Year. With AED 85+ million in revenue and over 400,000 sq. ft. of premium interiors delivered, Pinnacle’s achievements span across commercial, hospitality, and high-performance sectors. Over 65% of its turnover now comes from repeat clients. From industry recognition to community impact— through leadership at Dubai Design Week and initiatives like the Surge for Water Design Challenge— Pinnacle Interiors is not only shaping exceptional spaces, but also the future of design in the region.
16 – 18 SEPTEMBER 2025
RIYADHFRONT EXHIBITION& CONFERENCE CENTER
MICHAEL DUDNYK & STANISLAVA RUDAS-DUDNYK
FOUNDERS OF MUSEDESIGN
INDUSTRY EXPERIENCE OVER 15+ YEARS
CURRENTLY WORKING ON
Luxury residential and commercial office fit-outs and villa development under own brand
FUTURE PLANS
Expand regional presence and integrate sustainable solutions
MuseDesign Dubai has once again been recognised as one of the region’s top fit-out firms, marking its third consecutive year receiving this prestigious honour. Renowned for delivering
innovative, high-quality interior solutions, the firm continues to reinforce its reputation as a trusted industry leader.
Founded and led by visionary designers Michael Dudnyk and Stanislava Rudas-Dudnyk, Mu-
seDesign is renowned for its commitment to a highly personalised design philosophy. Michael brings a wealth of experience in architectural innovation and project management, ensuring that each project is executed with precision and a deep understanding of structural possibilities. Meanwhile, Stanislava’s keen eye for aesthetics and passion for cultural nuances guide the creative direction, allowing the team to craft interiors that resonate uniquely with each client’s vision and lifestyle. Together, they foster an environment where no two projects are alike—every design is tailored to reflect individual tastes, needs, and aspirations. This bespoke approach not only distinguishes MuseDesign from its competitors but also consistently results in spaces that are both functional and artistically inspiring.
A key factor behind MuseDesign’s strength in fit-out projects is its robust background in property development under its own brand.
"INNOVATION IN DESIGN IS NOT JUST ABOUT AESTHETICS—IT’S ABOUT CREATING SPACES THAT INSPIRE AND ENDURE.”
This unique experience provides the firm with an in-depth understanding of the entire lifecycle of real estate projects—from initial concept and development through to final interior fit-out. Their firsthand knowledge of property development challenges and opportunities enables them to anticipate client needs more effectively and deliver integrated solutions that optimize both aesthetics and functionality. This dual expertise sets MuseDesign apart, allowing them to create cohesive environments that align perfectly with structural and market realities.
MuseDesign’s impressive portfolio spans some of Dubai’s most prestigious and sought-after residential and commercial locations. Key areas include Palm Jumeirah, Jumeirah Bay Island, Mohammed Bin Rashid City (MBR City), Emirates Hills, Jumeirah Islands, Dubai Hills Estate, and Damac Hills. These prime locations reflect the firm’s capability to handle highend luxury projects that demand exceptional quality, attention to detail, and an understanding of exclusive lifestyle requirements.
Over the years, MuseDesign has successfully completed a diverse portfolio of projects ranging from luxury residential developments to commercial offices and hospitality venues. Their ability to blend cutting-edge technology with timeless design principles has been a key factor in their ongoing success. Clients consistently praise the firm for its collaborative process, attention to detail, and unwavering commitment to quality.
As the demand for innovative interior fit-outs continues to grow in Dubai and the wider region, MuseDesign remains at the forefront by continuously adapting to emerging trends and sustainable practices. Their dedication to excellence ensures that each project not only meets but exceeds client expectations, contributing to the vibrant architectural landscape of the city. With this latest accolade, MuseDesign Dubai reaffirms its position as a leader in the fit-out industry, setting new standards for creativity, craftsmanship, and client satisfaction.
Launched flagship residential project in Downtown Dubai.
Completed major corporate office fit-out for multinational client.
Introduced eco-friendly materials across all projects.
Expanded team with international design experts.
Planning entry into new GCC markets.
INDUSTRY EXPERIENCE OVER 18 YEARS
CURRENTLY WORKING ON Strengthening Finasi’s leadership in luxury fit-out and bespoke joinery projects.
FUTURE PLANS
Aims to deepen Finasi’s footprint in the high-end residential market through custom-made joinery and turnkey interiors.
As my twin brother Hisham often says, “In a city filled with global excellence, our focus is on doing it better.” That guiding principle has defined Finasi since our expansion from Italy to Dubai in 2007. Today, the company stands as a leading high-end fit-out and landscaping firm, renowned for its in-house expertise, fully owned joinery
Woodfire in Jumeirah, a Michelin-starred concept blending tradition and innovation
Alaya Restaurant, an avant-garde dining and lifestyle experience in DIFC
2023
Roya Showroom, Sheikh Zayed Road – a striking statement in retail design
Roya Showroom, Sheikh Zayed Road – a striking statement in retail design
Penthouse @110 –fully customised, high-end residence in Business Bay
“TODAY, LUXURY
IS DEFINED BY UNIQUENESS.
HAVING FURNITURE THAT IS CUSTOMDESIGNED AND TAILOR-MADE FOR THE PROJECT IS WHAT TRULY SETS IT APART—DESIGN BECOMES ‘BESPOKE,’ AND THEREFORE, ONE OF A KIND.”
factory, and comprehensive design-build services.
Finasi boasts a diverse and distinguished portfolio, executing fit-out projects across the F&B, hospitality, residential, office, and retail sectors. The company’s core strength lies in luxury developments, where design consciousness and quality craftsmanship are paramount.
Many of Dubai’s most iconic
restaurants—particularly within DIFC—showcase Finasi’s signature touch, with standout collaborations including Cipriani, Alaya, and Gaia. Recent handovers such as Nahate, Adaline, Sirene by Gaia at J1 Beach, and INA Dubai further reinforce the firm’s expertise in premium hospitality environments. Their recent award of the fit-out contract for NAMMOS Dubai cements Finasi’s growing reputation in elite hospitality.
In the residential segment, Finasi has delivered bespoke fit-out and joinery works for high-end villas and penthouses across Palm Jumeirah, Emirates Hills, Business Bay, and Dubai Hills. Their work is also trusted by leading developers for premium kitchens and wardrobes in luxury projects such as Al Barari, ZUHHA Island, and H&H Residences
As the definition of luxury continues to evolve, innovations in bespoke production
have taken centre stage— where uniqueness is the ultimate hallmark. Today, luxury is defined by furniture that is not only high in quality but also custom-designed and tailor-made for a specific space. At Finasi, this approach transforms every piece into a one-of-akind experience, seamlessly blending craftsmanship, individuality, and refined design sensibilities.
To meet this demand, Finasi expanded in 2020 to include a fully owned high-end joinery, featuring metal, glass, and upholstery production units. FSC-certified and aligned with global safety and sustainability guidelines, the joinery operation reflects Finasi's commitment to ethical business practices. This internal capability allows us to deliver entirely customised projects to the highest standards of detail and quality.
CURRENTLY WORKING ON Xworks Interiors is currently working on over 20 commercial spaces, with its largest project to date covering an area of 49,000sqft.
Our plans include expansion in the region, pursuing more LEED and WELL certifications for upcoming projects, and maintaining a positive workplace culture.
SOREN KRAEN OWNER & EXECUTIVE DIRECTOR
A
Xworks Interiors doesn’t just design beautiful workspaces — it brings them to life through a fully integrated, end-to-end design and build approach that ensures precision, speed, and exceptional results.
With a strong presence across the UAE, Xworks
Interiors has earned a reputation as a design and build firm delivering outstanding commercial interiors that seamlessly blend functionality, aesthetics, and sustainability. Since its inception in 2009, the company has completed over 500 corporate office projects.
Last month, Xworks Inte-
Won Happiness @ Work Award – SMEs for the second year, plus Best Workplace Wellness and Sustainability Program awards.
Michelle Palomera and Mahesh Kamath promoted to Associate Partners.
Achieved LEED certification for Abu Dhabi office; adopted Gloria X, a white rhino in Namibia.
Celebrated Dubai office’s 15th anniversary; earned triple ISO certification for both offices.
Marking Abu Dhabi office’s 10th anniversary and move to a larger space.
riors was honored with the Silver Award for Best Company to Work For – Small at the Employee Happiness Awards.
A few of Xworks Interiors’ most notable projects include Arla Foods, Boehringer Ingelheim, IFS, Carlsberg, Elastic, PMK, Worley, and Ebury. Each space is tailored to reflect the brand identity of its clients while enhancing user experience, well-being, and productivity.
Current projects include the construction of offices for Quantum Global, Wells Fargo, Dubai Police, AECOM, Alcon, TGT, Taqniat, The Place, and Unbox, among others. The company is also preparing to hand over a 49,000sqft. commercial workspace, marking its largest project to date.
Xworks is committed to creating environments that are human-centric, sustainable, and future-ready. Each space is thoughtfully crafted to align with client objectives while responding to broader market trends, from flexible workplace strategies to biophilic design elements that enhance wellbeing. The company’s collaborative and transparent approach is supported by strong client relationships and a consistent track record of successful project delivery.
With offices in Dubai and Abu Dhabi, Xworks Interiors is expanding its regional presence while aiming to grow its portfolio of LEED and WELL-certified projects and invest in advanced digital design tools. Marking the 10th anniversary of its Abu Dhabi office and the 15th of its Dubai office in 2024, the firm remains dedicated to creating transformative spaces that reflect the region’s architectural ambition and evolving workplace culture.
INDUSTRY EXPERIENCE OVER 16 YEARS
CURRENTLY WORKING ON
Executing diverse high-profile hospitality, F&B, and commercial projects across UAE & KSA.
FUTURE PLANS
Extending regional footprint – Bahrain marks the next chapter.
TAREQ KHALAFAWI
CO-FOUNDER & CHIEF EXECUTIVE OFFICER
ounded in 2009, by industry experts Atti Assi and Tareq Khalafawi, A&T Group Interiors has become a leading name in high-end interior fit-out across the Middle East. With its headquarters in Dubai and an established presence in Riyadh, the firm has grown to serve the region’s most dynamic Hospitality, F&B, and lifestyle destinations. The firm leverages more than 16 years of expertise to transform distinctive, experience-driven concepts into exceptional spaces.
Specialising in the fit-out of five-star hotels, award-winning fine dining venues, beach clubs, and large-scale commercial spaces, A&T delivers fully integrated turnkey services that cover every stage of the process – from design coordination and procurement to engineering, site execution, and final handover, allowing for seamless project delivery and full control over quality, timeline, and costs.
At the core of A&T’s operations is a multi-dis-
ciplinary in-house team of over 250 professionals, including engineers, interior designers, quantity surveyors, and project managers. This structure enables precise coordination and quality assurance across all stages. Their 30,000sqft. joinery facility in the UAE further ensures custom craftsmanship, consistency, and control over production schedules – key to meeting the standards of luxury clientele.
In 2024, A&T achieved a 27% increase in completed projects. The momentum continues into 2025, marked as the firm’s best-performing year to date, with over 30% projected growth. This success reflects its strong foothold in the region’s most dynamic markets, especially in Dubai, Abu Dhabi, and Riyadh, positioning A&T as a fit-out partner of choice for regional and international operators alike. Its client portfolio includes prestigious names such as Jumeirah Group, Paris Society International, DMCC, Addmind Hospitality, and IFA Hotels & Resorts.
“IT’S
IT’S ABOUT CREATING LASTING EXPERIENCES.”
Expanded team by 25%, enhancing capabilities across key operational divisions.
Relocated joinery operations to a larger facility, further extending our regional footprint.
Witnessed exceptional growth, expanding its team by 100% since 2021.
Completed Gigi Rigolatto, the first venue to open at J1 Beach, along with several other multiple award-winning projects.
Marked best year with 30% projected growth across team, operations, and projects.
A&T Group Interiors has crafted some of the region’s most iconic venues. Highlights include Flow Kitchen and the revamped Fairmont Beach Club at The Palm, the elegant KIRA & Litt at Jumeirah Marsa Al Arab, and Gigi Rigolatto at J1 Beach—an expansive coastal retreat by Hugo Toro. In Downtown Dubai, the firm delivered TATEL and TOTÓ, co-owned by Cristiano Ronaldo and Rafael Nadal, as well as Mimi Mei Fair and Jamavar, each rich in cultural storytelling. Gatsby at Nakheel Mall completes the list, offering Art Deco flair and a seamless day-to-night experience. Other notable projects include Besar at Bluewaters Island blending Spanish and Arabic design with terracotta tones, Moorish patterns, and cozy terraces; DMCC Uptown Social at Uptown Tower,
a pet-friendly café with modular seating, macramé curtains, chrome accents, and biophilic elements; and DUO Gastrobar at Dubai Creek Harbour, featuring a cream-andblue palette, custom wood furnishings, and minimalist elegance.
A&T expertly bridges creativity and construction, ensuring design concepts are executed with technical precision and attention to detail. Their in-house materials specialists work closely with clients to recommend solutions that balance aesthetics, durability, and budget. Sustainability is a core principle—seen in the use of FSC-certified wood, recycled materials, low-VOC paints, and modular construction, all supporting long-term flexibility and environmental responsibility.
A&T’s portfolio spans
iconic destinations like Jumeirah Marsa Al Arab, Downtown Dubai, Bluewaters Island, J1 Beach, and Palm Jumeirah. The firm is a trusted partner for restaurateurs, hotel operators, and luxury hospitality brands seeking quality execution and collaborative delivery.
Recognised by Merex Investment Group for work at J1 Beach and City Walk, A&T’s projects like Smoked Room at LEÑA (MENA’s 50 Best 2025) and DUO Gastrobar and Hoe Lee Kow (Michelin Bib Gourmand 2024) reflect its cultural and design impact. With ambitious, design-forward ventures ahead—including international brands and regional concepts—A&T is set to unveil a bold new chapter focussed on quality, innovation, and future-ready interiors.
SEAN NICHOLSON CEO AND CO-FOUNDER
INC Group is a global design and fit-out powerhouse, transforming spaces across the Middle East and Africa. With 17 years of experience and capabilities in over 20 countries, they deliver fully integrated interior solutions across a diverse range of sectors including workplace, government, education, and lifestyle.
Their ethos is simple: They transform spaces. They believe environments should do more than function — they should empower and reflect the people who use them. This drives their approach across every project, from strategic planning to final handover. Their portfolio includes some of the region’s most ambitious and recognised fit-outs. They are currently working on their largest project to date: a 16-floor fit-out for EY in Riyadh. In Dubai, The One Offices at One Za’abeel earned well-deserved recognition at the Workspace Awards for its bold yet refined execution. In Africa, they partnered with Pineapple Insurance to deliver a vibrant new headquarters tailored to a fast-growing, forward-thinking team.
What sets INC apart is their integrated model. They manage every stage of delivery, from design development and cost planning to procurement, construction, and aftercare — giving clients full confidence in programme, cost, and quality. Their teams bring together international standards and regional know-how, ensuring agile, tailored solutions for every brief.
In 2024, they proudly launched Stulo, their own furniture brand,
offering flexible, design-led solutions that complement and elevate the environments they create.
Looking ahead, INC continues to explore emerging markets and expand their offering to meet the demands of new sectors and shifting workstyles. As real estate evolves, so do they, redefining what great fit-out can look like across the region.
Launched INC Africa and opened our office in Johannesburg
INC Group was formed to unite all three business units
Opened the Cape Town office
Sustainable Fit-Out Firm of the Year - Sustainable Innovation Awards
The launch of Stulo
ABDELMOUAMINE BOUGANDOURA
MANAGING DIRECTOR
Delivered highspec corporate interiors during the post-pandemic market recovery phase.
Expanded operational capacity to handle larger, multi-site commercial projects.
Streamlined delivery processes and strengthened cross-team coordination on-site.
Promoted to Managing Director, overseeing operations and regional project expansion.
Driving innovation through AI integration and smarter project delivery tools.
Established in Dubai in 2012, Horton Interiors has grown into one of the region’s foremost design and build firms, renowned for delivering high-quality commercial interiors across the UAE and the wider GCC. With dedicated in-house teams across interior design, MEP, project management, approvals, and construction, the firm provides a fully integrated service model that streamlines the fit-out process and ensures consistency across all project stages.
With a portfolio exceeding 500 completed projects, Horton Interiors has left its mark across key sectors— from corporate workplaces and retail destinations to hospitals, schools, and luxury hospitality spaces. Its trusted clientele ranges from global conglomerates to homegrown startups,
with repeat business reflecting its reputation for reliability and quality. Notably, Horton has completed over 12 design and build projects for Allsopp & Allsopp, reflecting a strong and enduring partnership. Following the successful delivery of Bureau 1, the team was recently appointed for the fit-out of Bureau 2.0. Additionally, Horton has delivered multiple offices for Kamlay Trading, a testament to the trust placed in their consistent quality and project execution. The company’s design philosophy prioritises practicality, sustainability, and user comfort. Rather than adopting transient design trends, Horton focuses on how spaces function in the long term and how they contribute to broader organisational objectives. Each element—from layout and materials to systems
integration—is selected with precision and intent.
A defining strength of the firm is its integrated delivery model. Designers, technical teams, and project managers work collaboratively throughout every phase of a project, enabling greater coordination and efficiency. With both interior and MEP expertise housed internally, Horton minimises reliance on external subcontractors, allowing for improved control over timelines, budgets, and quality.
Horton Interiors embeds innovation in daily operations, using AI planning tools, lean workflows, and sustainable sourcing to ensure operational excellence and environmental responsibility, under the leadership of Abdelmouamine Bougandoura, Managing Director, who has been key in strengthening systems and driving growth.
CURRENTLY WORKING ON
EXPERIENCE OVER 15 YEARS FUTURE PLANS
Creating high-quality commercial interiors for some of Dubai’s leading business hubs, including Zoya Developments, Jamjoom Pharma, The Bureau 2.0, Landmark Group, and Land Sterling HQ.
Expanding regional presence while embracing sustainable, tech-integrated design solutions.
INDUSTRY EXPERIENCE OVER 15 YEARS
A sanctuary of minimalist luxury reimagined from the ground up. With a completely transformed façade and bold architectural lines, this villa now stands apart with its refined modern presence. Inside, a palette of travertine, Calacatta Oro, and expressive Orobico marble sets a calm yet confident tone, balanced by black and bronze accents that add depth and contrast.
CLAUDIA BALIYAN DESIGN DIRECTOR & CO- FOUNDER
CURRENTLY WORKING ON
Executing multiple luxury renovations in Dubai's most prestigious communities.
To expand regionally, grow the team, and continue setting new benchmarks in luxury villa renovation and execution.
Creating Homes is a premier interior design and contracting firm based in Dubai, widely recognised for its ability to deliver transformative, full-scale villa renovations that integrate refined design, strategic spatial planning, and expert execution. Founded in 2014, by Claudia Baliyan, a seasoned Design Director with a distinct creative vision, and Erol Baliyan, an experienced entrepreneur with a sharp focus on business growth and operations, the firm was established with the purpose of reshaping how luxury homes are conceptualised, built, and experienced in the UAE.
Over the years, Creating Homes has built a strong reputation for offering turnkey renovation solutions, combining interior architecture, MEP upgrades, layout reconfigurations, structural extensions, bespoke joinery, pool design, and landscaping, all delivered in-house with complete control over quality and timelines. With a team of over 250 professionals across design, construction, joinery, and project management, the company has created an efficient, vertically integrated delivery model that minimises delays, avoids inconsistencies,
and ensures exceptional craftsmanship across every detail. Central to Creating Homes’ ethos is a design philosophy rooted in personalisation, material integrity, and spatial clarity, each project is conceived not as a repetition of a trend, but as a bespoke interpretation of the client’s lifestyle, aspirations, and emotional connection to the space.
The firm is known for
merging aesthetic restraint with bold choices, balancing refined finishes and natural materials with layered design that speaks to both elegance and intention. One of the company’s key achievements is the successful completion of over 50 luxury residential projects across Dubai’s most sought-after neighborhoods, including Emirates Hills, Palm Jumeirah, Al Barari, Dubai Hills, Jumeirah Golf Estates,
Jumeirah Islands, and Arabian Ranches Polo Homes.
Each location presents unique architectural and cultural contexts, yet Creating Homes consistently adapts and tailors its approach to bring out the best in every project, whether modernising an outdated villa, expanding usable space, or creating seamless transitions between indoor and outdoor living.
“AS WE LOOK TO THE FUTURE, CREATING HOMES AIMS TO EXPAND ITS PRESENCE ACROSS THE UAE, CONTINUE ATTRACTING TOP-TIER TALENT, AND RAISE THE BENCHMARK FOR WHAT LUXURY RENOVATION CAN MEAN IN BOTH DESIGN AND EXECUTION. ROOTED IN PURPOSE, BUILT ON TRUST, AND DRIVEN BY INNOVATION, CREATING HOMES IS NOT JUST REDEFINING HOW HOMES LOOK, BUT HOW THEY FEEL, FUNCTION, AND INSPIRE.”
Emirates Hills Villa Crafted with precision, this ultra-luxurious villa reimagines modern luxury through custom interiors and thoughtful spatial design. With walls completely reconfigured to allow full creative freedom, the open layout flows effortlessly.
The company’s dedication to design excellence and execution has earned it prestigious recognition both locally and internationally, solidifying its reputation as an award-winning leader in the luxury renovation sector.
Transitioned into turnkey luxury interior design and contracting firm
Successfully completed luxury projects; earned prestigious local and international awards
Expanded services with first luxury pool and landscaping project
Opened joinery workshop; team grew to over 200 employees
Completed $27M Emirates Hills villa and 25+ projects in progress
Notable projects include a $27 million USD villa transformation in Emirates Hills, featuring structural reconfiguration, refined finishes, and advanced automation. In Al Barari, the firm delivered a serene, nature-inspired home defined by open-plan living and organic materials. With numerous completed and ongoing renovations in Jumeirah Islands, Creating Homes continues to shape contemporary villa living through spatial expertise and exterior enhancements.
In Palm Jumeirah, the firm elevates coastal residences with tailored interiors and seamless outdoor integration. A standout achievement is its award-winning project in Polo Homes, Arabian Ranches, an outdated villa transformed into an ultra-luxury, hotel-like smart home that reflects a blend of cultural depth and sleek, modern design.
In 2024, Creating Homes launched its in-house joinery warehouse, uniting custom furniture and millwork under one roof. The facility crafts
bespoke kitchens, wardrobes, doors, and vanities, blending artisanal skill with precision engineering. This milestone ensures design consistency, faster execution, and exceptional finish across every project. It also reinforces the firm’s commitment to quality, innovation, and design excellence.
Today, Creating Homes continues to grow its influence within the UAE’s competitive luxury market, while retaining the boutique-level attention and design sensitivity that have defined its journey so far. The firm’s current portfolio includes several high-profile renovations in Emirates Hills, multiple ongoing villa transformations in Jumeirah Islands, new family home in Dubai Hills, and multiple projects in Palm Jumeirah. Additionally, the team is working on a luxury penthouse at The Address JBR, applying its villa expertise to high-rise living while maintaining the same standards of spatial intelligence, premium finishes, and curated comfort. As a forward-thinking firm, Creating Homes remains dedicated to continuous growth, not just in scale, but in capability. The leadership prioritises professional development across all departments, investing in team training, technology, and upskilling to ensure the company stays ahead of market expectations and global design trends.
The firm’s end-to-end control over project delivery enables it to maintain both flexibility and excellence, allowing it to push creative boundaries while staying aligned with timelines and budgets. With every project, the company reaffirms its founding mission: to deliver exceptional, intentional homes through a streamlined process that puts the client at the center and elevates the standard of living in every detail.
INDUSTRY EXPERIENCE OVER 13 YEARS
CURRENTLY WORKING ON
In 2024 alone, Motif Interiors completed 66 projects, and has already kicked off 28 new ones in the first half of 2025. The current pipeline also includes major healthcare projects such as Dr. Sulaiman Al Habib Medical Group and American Hospital, alongside high-profile corporate offices and retail spaces.
FUTURE PLANS
Motif Interiors has acquired a plot in Dubai and will commence work in Q1 2026 on a 300,000 sq ft state-of-the-art joinery facility. This significant asset and investment will expand the company’s in-house manufacturing capacity, enable delivery of complex bespoke projects with greater precision, and further strengthen its integrated design and build model.
Better spaces, bigger possibilities" is the motto of Motif Interiors, a company that has been in the fit-out and design and build business since 2012.
With over 1,000 successful projects in the UAE, Motif has built a strong reputation for designing and building functional and sustainable spaces across a wide range of sectors, including workspaces, commercial, and healthcare. With more than 85% of returning clients and customers, the team remains dedicated to its founding principle: delivering better
spaces for clients, thereby creating bigger possibilities for their businesses.
Motif Interiors is not just about design and build; the company offers comprehensive fit-out solutions, working closely with major players in the industry, including leading interior design firms and project management companies. It boasts impressive facilities, including a 20,000 sq ft in-house joinery and a furniture showroom of equal size, backed by a robust team of over 400 professionals, including experts in design, MEP, IT, and FF&E.
"THE FUTURE OF OUR INDUSTRY IS IN DESIGNING SPACES THAT ARE ENVIRONMENTALLY RESPONSIBLE, ADAPTABLE, AND DEEPLY CONNECTED TO THE PEOPLE WHO USE THEM, ENSURING LASTING VALUE FOR BOTH COMMUNITIES AND THE PLANET. AT MOTIF INTERIORS, THIS VISION DRIVES EVERY PROJECT WE DELIVER."
“OUR COMMITMENT GOES BEYOND DELIVERING EXCEPTIONAL PROJECTS—WE BUILD RELATIONSHIPS, COMMUNITIES, AND A SUSTAINABLE FUTURE."
Al Tayer Stocks (ATS) is a leading Tier 1 contractor with a proven track record of excellence in execution across the UAE and wider region. Over its 26-year history, ATS has delivered more than 1,000 projects spanning over 800 million square feet, with a total value exceeding AED 7 billion. With the largest directly employed team in its history—over 500 professionals—the company is positioned for sustained growth and innovation.
The 2024/2025 period marked ATS’s highest-ever turnover in 25 years, surpassing AED 1.4 billion in completed and ongoing projects. This achievement is credited to strategic planning, unwavering quality, and long-standing client relationships. Notably, more than 100 team members celebrated over a decade of service, reflecting the company’s strong culture and loyalty.
ATS’s expertise spans corporate office, hospitality, residential, healthcare, retail, and entertainment sectors. Recent highlights include delivering 50+ projects totaling 1.3 million square feet. Standout works include the Central Bank of the UAE offices, Frantzen Restaurant, Modon Office, British Airways Lounge, and Carbone Restaurant. The Emirates NBD HQ fit-out at Dubai Creek—executed in collaboration with Bluehaus—promises to set new benchmarks for innovation and workplace design.
IAN MILFORD CHIEF EXECUTIVE OFFICER
INDUSTRY EXPERIENCE OVER 25 YEARS
WORKING ON Emirates NBD HQ, multiple high-end hospitality and residential projects across the UAE
Continued expansion in the corporate office and hospitality sectors, strengthening sustainability initiatives, and delivering landmark projects that define Dubai’s next era of design and build excellence.
Sustainability is central to ATS’s ethos. The company recently achieved LEED Gold certification for its Dubai HQ and invests heavily in LEED and Estidama training for its staff. Cutting-edge tools like Matterport 3D scanning—pioneered by ATS in Dubai’s fit-out sector—enhance project accuracy, efficiency, and collaboration.
ATS actively supports initiatives through partnerships with organisations such as Surge for Water, The Sparkle Foundation, and Companies for Good. Activities include Ghaf tree planting, beach clean-ups, yoga sessions, and sporting tournaments, alongside support for educational and youth sporting entities like Dubai College and Dubai Tigers RFC.
For over 15 years, Westbrook Interiors has been shaping spaces that not only look remarkable but also stand the test of time. Specialising in office spaces, business centres, educational institutions, and retail environments, the firm’s expertise lies in translating a client’s philosophy, values, and operational needs into functional, inspiring interiors. Their mission is simple yet impactful—to deliver thoughtfully designed spaces that balance aesthetics, functionality, and budget, without compromising on quality or durability.
Every project starts with understanding the client’s story. This deep dive ensures that the resulting space is an authentic reflection of their culture and goals. The team combines flexibility and precision, tailoring design solutions to meet business needs while delivering on time and within budget. Acting as collaborative partners from concept to completion, Westbrook ensures each project feels both purposeful and personal.
Notable projects highlight their versatility. Flowork, a co-working hub at Dubai Hills Business Park, fosters innovation through adaptable layouts and curated furnishings. Dubai Holding Asset Management in Dubai Outsource City balances collaborative areas and private zones in a refined, muted palette.
iFLYTEK in Dubai Internet City takes on a futuristic, high-tech aesthetic with dynamic geometry and bold accents. The AXS Headquarters embraces a human-centric approach with biophilic elements, neutral tones, and flexible workspaces. Muller & Phipps blends natural materials with vibrant colour pops in a collaborative open-plan layout, while Aladdin Cyber Security offers sleek circulation paths, monochrome tones, and modern lighting. Novatek’s JLT office leans into a bold, brutalist-inspired style softened with biophilic details and warm lighting. From tech innovators like Cloudflare to global corporations such as Imperial Brands, Westbrook’s portfolio reflects its ability to fuse brand identity with functionality. Across all projects, natural light, greenery, and adaptable work zones remain consistent hallmarks—supporting productivity, creativity, and wellbeing.
With a presence across Dubai’s prime business districts and a growing list of high-profile clients, Westbrook Interiors continues to redefine how commercial spaces perform and inspire. Their approach proves that great design is not just about creating something visually striking—it’s about shaping environments that people connect with, feel comfortable in, and enjoy every day.
iFLYTEK’s Dubai Internet City office supports the company’s rapid Middle East expansion with a modern and functional workspace that reflects its leadership in AI technology.
"I BELIEVED BESPOKE MANUFACTURING COULD BE BOTH BEAUTIFUL AND RESPONSIBLE. BUILDING A BUSINESS IN DUBAI MEANT EMBRACING ITS GLOBAL ENERGY, NAVIGATING CHALLENGES HEAD-ON, AND STAYING ADAPTABLE. SUCCESS ISN’T ABOUT WAITING FOR THE PERFECT MOMENT—IT’S ABOUT CREATING IT."
Alpha Nero is a global spatial storytelling firm led by Simon Hacker, who founded the company with a vision of uniting bespoke craftsmanship with responsible design. With over a decade of experience, Simon has positioned Alpha Nero as a dynamic force in retail architecture, experiential environments, and luxury interior fit-outs. With more than 3,000 projects completed in 50+ countries and a client roster exceeding 700 global brands, the company continues to redefine physical experiences through innovation, strategy, and sustainability.
Originally established as a boutique shopfitter in Dubai, Alpha Nero has evolved into a multi-disciplinary team of over 250 experts, delivering end-toend solutions that include design engineering, build,
and post-delivery insights. Simon’s leadership philosophy emphasises proactive problem-solving, sustainability integration, and precision in execution—a mindset that earned him the SME CEO Middle East Award in 2022.
Alpha Nero's approach is rooted in data, design, and delivery. Their proprietary in-house climate technology is the first of its kind in the region, offering fullscope carbon tracking and GHG-certified reporting on every project. As the only shopfitter in the Middle East to offer such tools, they empower brands to align their physical presence with ESG goals. In 2024, Alpha Nero showcased its carbon accounting software at LVMH's prestigious Life in Store Awards in Paris.
Noteworthy recent work includes the Meta World Headquarters at the Opus Tower, Dubai, and the first standalone Diptyque
SIMON HACKER CEO & MANAGING PARTNER
CURRENTLY WORKING ON
Global expansion projects including USA, India, Singapore, and the Philippines.
FUTURE PLANS
Focus on luxury hospitality and experiential environments that blend design, technology, and sustainability.
Simon Hacker receives SME CEO Middle East Award
Wins Middle East Business Award for Leading Provider of Shopfitting and Retail Architecture + Great Place to Work® Certification
Strategic Partner at The Retail Summit + ESG Global Award for Innovation in Sustainability + Presented carbon tech at LVMH Life in Store Awards
Expansion into USA, India, Singapore & Philippines + Completed first Diptyque boutique in KSA
boutique in Saudi Arabia. Their work spans sectors like heritage retail, travel retail, luxury hospitality, experiential pop-ups, and lifestyle spaces, demonstrating Alpha Nero’s versatility and vision.
The company also invests in continuous growth, both geographically and operationally. In 2024, Alpha Nero earned the ESG Global Award for Innovation in Sustainability and became a Strategic Sponsor at The Retail Summit. They also received Great Place to Work® certification, reflecting their commitment to nurturing talent and fostering an inclusive, innovative work culture.
MOHAMED BASHEER MANAGING DIRECTOR
“TRUE
Whitemonde Interior Design and Fitout is a leading design-andbuild firm based in Dubai, delivering bespoke interior solutions across commercial, hospitality, retail, and residential sectors.
CURRENTLY WORKING ON
Luxury retail, hospitality, and office fit-outs across the UAE.
FUTURE PLANS
Expanding into Saudi Arabia and other MENA countries with turnkey interior services.
2021
Known for its detail-driven approach, Whitemonde merges design excellence with seamless project execution.
Whitemonde has a proven track record of delivering standout projects—from boutique hotels and flagship retail stores to premium office spaces and
Launched inhouse joinery unit and adopted BIM workflows Completed 400+ office projects across the UAE
2022
2023
Completed luxury tech headquarters in Dubai Delivered multiple five-star hospitality fit-out projects
2024
Entering the Saudi market with dedicated design-build operations
custom F&B interiors. Its endto-end capabilities, including creative design, in-house joinery, MEP coordination, and expert project management, guarantee precision, consistency, and quality throughout every phase of execution.
Embracing sustainability and innovation, Whitemonde has integrated advanced technologies such as Building Information Modeling (BIM) into its processes to streamline operations, reduce waste, and enhance coordination across disciplines. This forward-thinking approach not only boosts efficiency and accuracy but also supports the firm’s commitment to environmentally responsible practices.
At the heart of Whitemonde’s success is its client-centric philosophy—every space is thoughtfully designed to embody the client’s brand, vision, and operational needs. Whether it's a luxury retail environment or a modern corporate office, each project is tailored to deliver both aesthetic impact and functional performance.
Looking ahead, Whitemonde is set to expand its footprint into Saudi Arabia and the wider MENA region. With a strong portfolio and a reputation for excellence, the firm aims to play a key role in shaping the region’s dynamic built environment. Its upcoming ventures will bring Whitemonde’s signature design-build expertise to major regional developments, positioning the company as a preferred partner for high-end, turnkey interior solutions across emerging markets. INDUSTRY EXPERIENCE OVER 15 YEARS
“THE MOST LUXURIOUS PART OF THE PROCESS IS PEACE OF MIND"
Zeid Maoulawi is the Founder and Creative Director of Villa & More (VM), a design and build firm redefining what it means to create and deliver luxury homes in today’s world. With over 15 years of experience across architecture, interiors, and execution, Zeid launched the company with a singular purpose: to eliminate the disconnect between design, construction, and client satisfaction.
In iconic districts such as Palm Jumeirah, Dubai Hills, Emirates Hills, and District One, ultra-high-net-worth individuals are no longer simply seeking beautiful designs — they demand a seamless, stress-free experience. Traditional models often burden them with managing disconnected designers, contractors, and consultants. VM eliminates this complexity by offering a unified system built on complete alignment from concept to completion.
What truly sets VM apart is its all-under-one-roof philosophy. Architecture, interiors, and landscape are not treated as separate silos — they are designed together, harmonized from the very beginning.
“We don’t just think about the inside,” Zeid explains. “We don’t just think about
INDUSTRY EXPERIENCE OVER 15+ YEARS
CURRENTLY WORKING ON
Crafting luxury, reshaping the design and build business model
FUTURE PLANS
Scale regionally with AI-led, design-driven turnkey solutions
the outside. We sync both into one perfect composition. It’s when you’re sitting in your living room, and the garden’s feature wall is framed perfectly through the window — that’s when you feel the space was crafted for you.”
This level of attention to detail is not just visual — it’s experiential. Every project is engineered to deliver precision, performance, and peace of mind.
“We care about every detail so you never have to,” Zeid adds. “The most luxurious part of the process is peace of mind.”
2024 was a defining year for VM. The firm doubled its team, expanded its multi-villa footprint, and received multiple international awards for architecture, landscape, and interior design. Now, in 2025, Zeid is leading the next evolution. VM has integrated AI-powered solutions to enhance design efficiency, material intelligence, and project phasing. At the same time, it is launching VM Atelier, a design-led development model tailored for the Levant, rooted in cultural context yet built with the same Dubai-caliber quality and speed.
Zeid’s vision is bold yet focussed: to scale without compromise — to make luxury homes smarter, faster, and more beautiful, inside and out.
Launched Autodesk-integrated system streamlining full design-build workflow
Won Muse Design Award; grew design-build team by 40%
Nominated for Landezine Award; strengthened landscape identity and regional presence
Won Architecture MasterPrize, Houzee, IDA, and London Design Awards; team doubled
Integrated AI-driven design tools; expanded into Levant through VM Atelier
FAHAD ALI SIDDIQUI CEO
Fahad Ali Siddiqui has been steering AMAQ for over a decade, transforming the company from a family-owned enterprise into a fast-paced corporate powerhouse renowned for delivering complex, high-specification projects in record time without compromising quality. His vision has been to create a company that thrives equally on design innovation, technical excellence, and sustainability—values that now define AMAQ’s identity across the region. His passion for design, fit-out, construction, and
green building has driven AMAQ to win more than two dozen industry awards and recognitions over the past five years. The company’s portfolio spans corporate headquarters, luxury hospitality, high-end residential, and specialist MEP projects, each executed with a commitment to precision and efficiency. In 2024, Fahad led AMAQ’s formal expansion into the UAE market, successfully delivering its first Dubai project within months—a milestone that marked the beginning of a wider regional growth strategy.
AMAQ has emerged as
one of the Middle East’s most dynamic and reliable names in design, fit-out, and construction. Over the past decade, the company has evolved from a family-owned enterprise into a high-performing corporate organization capable of delivering large, complex projects to world-class standards—and at record-breaking timelines. With a strong emphasis on quality, efficiency, and sustainability, AMAQ has successfully executed work for some of the region’s most prestigious clients. The firm’s portfolio demonstrates versatility across sectors, from corporate headquarters and luxury hospitality to high-end residential and intricate MEP works. AMAQ’s approach integrates design innovation, precise execution, and green building principles, resulting in over two dozen industry awards and recognitions in just the past five years.
In 2024, AMAQ marked a major milestone with its formal expansion into the UAE market, delivering its first Dubai project in the same year. This regional growth complements its already strong presence in Saudi Arabia, where it continues to play a leading role in shaping landmark developments. The company has also diversified its operations with the launch of a real estate arm, delivering its first development project in
Ajman, UAE.
Currently, AMAQ is engaged in several flagship projects, including the Aster Eurohealth HQ in KSA, the Ejada HQ Tower (Design & Build), the Apex FundRock KAFD HQ, Asbar Capital HQ in Riyadh, and the Al Rajhi Bank headquarters at KAFD. These projects showcase AMAQ’s ability to meet the unique demands of different industries while maintaining consistency in quality and delivery speed.
The firm’s completed portfolio includes standout achievements such as the Sensetime PIF KAFD HQ, the Intercontinental Hotel Riyadh’s complete F&B and bowling arcade fit-out, Arab National Bank branches in Qatif and Zulfi, BMC KSA HQ, Al-Rajhi Bank’s Nargis Regional Offices, and the HSBC SAB Khobar Regional HQ Power & HVAC Upgrade— recognised as one of the most complex MEP projects in the region.
AMAQ’s success is driven by a corporate culture that values adaptability, technical excellence, and proactive client collaboration. The company’s track record in winning the Best Design & Build Firm Award at the Design Middle East Awards Dubai 2024, alongside its consistent delivery of high-impact projects, reflects its commitment to pushing the boundaries of quality and innovation.
RAYAN NICOLAS, GLOBAL FOUNDER & CEO OF AMELIA DUBAI, ON BLENDING STEAMPUNK ELEGANCE, NIKKEI CUISINE, AND IMMERSIVE HOSPITALITY INTO ONE UNFORGETTABLE DESTINATION.
Amelia Dubai has quickly become a standout in the city’s hospitality scene. What do you believe sets it apart from other high-end venues in the region?
What sets Amelia apart is its ability to deliver both spectacle and soul. Amelia is more than just a beautiful venue, it’s a journey. From the moment guests walk in, they’re immersed in a multi-sensory experience where every detail is intentional. The space blends modern steampunk elegance with warm hospitality, offering something truly unique in Dubai’s high-end scene.
The Nikkei menu bridges precision and creativity, appealing to a wide range of palates without compromising identity. The cocktail program has gained international attention for its innovation, attracting top mixologists and cocktail lovers from around the world. It’s not just dining or nightlife — it’s a destination.
You’ve successfully translated the original Beirut concept into the Dubai market. What were the biggest adjustments you had to make for this new audience?
Amelia Beirut first opened its doors in 2018, built on a strong identity and precise brand guidelines that gave a clear framework for international expansion. When bringing the concept to Dubai, the biggest adjustment wasn’t the concept itself, but adapting its scale and cultural versatility to meet the expectations of one of the world’s most diverse and demanding hospitality markets.
Dubai is shaped by multicul-
turalism and global standards. It took over a year of careful market research and observation to fully understand what the audience here truly values. The result was the realisation that it’s not about how much money you spend, it’s about delivering a complete, meaningful experience that feels authentic and worth every moment.
Amelia is not a copy of another venue; it’s a distinctive brand with its own DNA. The challenge was to evolve it without diluting its essence. The design was scaled up, the operational model refined, and every detail elevated to match Dubai’s world-class expectations. That sounds simple in theory, but executing it well is one of the hardest things to achieve.
The steampunk-inspired retro-futuristic theme is quite unique. What inspired this design direction, and how does it reflect Amelia’s brand philosophy?
Every founder brings their own philosophy to a concept, and design has always played a central role for me. From the beginning of my career over 15 years ago, I gravitated toward industrial elements, but with a focus on refinement.
Many see industrial design as raw or simplistic, but the real challenge lies in balancing industrial and elegant, creative and cozy, bold and hygienic. Amelia represents the pinnacle of that journey.
The design started with the story. Before a single wall was drawn, the brand narrative was written. The goal was to take guests on a sensory voyage, where every detail — from architecture to music to gastronomy — played a role in the experience. The inspiration began with Amelia Earhart, a woman who defied expectations and chased greatness in a time when few dared to. Her story of courage, resilience, and her mysterious disappearance while attempting to change the
world became a core inspiration. The concept blends retro-futurism from the 1920s steampunk era with a modern, luxurious twist. This fusion of past and future, masculine structure and feminine grace, strength and elegance, is the essence of Amelia. It’s not just a design theme, it’s the
visual expression of our brand philosophy: daring, immersive, and unforgettable.
How do you approach innovation in a city like Dubai where standards and competition are constantly rising? In a city like Dubai, innovation
isn’t optional — it’s essential. But true staying power doesn’t come from chasing trends; it comes from building a brand with depth, clarity, and purpose. From the outset, we didn’t just create a concept — we built a brand with a soul. That means not reacting to competition but resonating with guests on a deeper level. The market is intense, with massive investments poured into new venues, a constant search for the next “it” place, and rapidly shifting trends. Yet, consistency, quality, and experience always win.
Innovation at Amelia is as much about operational excellence as it is about design or menu. Sustaining a restaurant in Dubai, where overheads run into the millions, takes strategic discipline. It’s about what you deliver day after day, season after season — not just on opening night. Longevity comes from consistency in value, experience, and execution. That’s what truly keeps a brand alive in Dubai.
You’ve emphasized a commitment to evolving menus and experiences. Can you tell us more about your culinary R&D process and how new ideas are implemented?
Since opening in Dubai three years ago, our menu has been diverse and expansive, catering to a wide
range of tastes and nationalities. The goal from the start was to create a menu so well-balanced that it would feel fresh and engaging even without frequent changes. The fact that guests rarely suggest changing it speaks volumes.
Nevertheless, innovation is part of our DNA. We introduce new menu items at least twice a year, not out of necessity, but out of desire. It keeps the experience dynamic, sparks curiosity, and showcases our ability to consistently create dishes that remain true to the Amelia identity. Our culinary R&D process is rooted in guest feedback and global awareness. We collect feedback daily from the floor, and observe emerging trends both locally and internationally — but never follow them
IN A CITY LIKE DUBAI, INNOVATION ISN’T OPTIONAL — IT’S ESSENTIAL. BUT TRUE STAYING POWER DOESN’T COME FROM CHASING TRENDS; IT COMES FROM BUILDING A BRAND WITH DEPTH, CLARITY, AND PURPOSE.
blindly. Every idea is reimagined through the Amelia lens to ensure authenticity. Ultimately, innovation here is about staying relevant, exciting, and consistent, without ever compromising who we are.
How do you maintain the balance between fine dining sophistication and the immersive, upbeat lounge atmosphere Amelia is known for?
It’s a precise and often underestimated challenge. Merging fine dining, immersive storytelling, and energetic lounge vibes doesn’t work everywhere. In many cultures, combining music and fine dining can feel contradictory, but in vibrant, global cities like Dubai, London, New York, Ibiza, Bodrum, or Mykonos, there’s a demand for that fusion: elevated experiences with rhythm, energy, and discovery.
At Amelia, this balance is achieved through precision in timing and flow. Early in the evening, the mood is refined for a sophisticated dinner. As the night progresses, the atmosphere builds naturally into a more vibrant, upbeat setting, without the concept ever feeling like it has shifted. This is the result of constant coordination between the kitchen, service team, bar, DJ, and floor management. It’s about controlling energy, not simply offering entertainment, so that every guest feels the experience was made for them.
What role do your partners, Michel Bassila and Eddy Gebrael, play in shaping the Amelia brand and ensuring its day-to-day excellence?
Michel and Eddy have been by my side since Amelia’s launch in 2018. They’re more than business partners — they’re part of the brand’s soul. The dynamic works because we’re constantly pushing ourselves and each other, never settling even when things are going well.
Eddy is the backbone of operational excellence, ensuring everything from service execution to guest experience runs smoothly. Michel is the face of Amelia,
blending sharp hospitality instincts with a deep involvement in culinary direction, ensuring the food identity aligns with the brand vision. Their combined strengths keep Amelia evolving, consistent, and grounded in quality.
Looking ahead, are there any exciting expansions or new concepts under the Amelia umbrella we can expect to see soon?
Yes, we’ve been working quietly behind the scenes on fully developed new concepts under the Amelia umbrella. Our team has invested heavily in planning, but timing is everything. With the market currently experiencing a wave of random openings, we believe it needs a period of stabilization before launching. Once the right window appears, we’ll move decisively — and soon. Our approach is not about riding trends, but leading with purpose, launching only when the moment is right.
With Amelia now firmly established in both Beirut and Dubai, what legacy do you hope to build through the brand on a regional or global scale?
A concept like Amelia isn’t made for every city. It requires the right environment — vibrant cities with strong spending power and cultural awareness. This isn’t just about protecting the brand image; it’s also about the operational reality, given the high overheads and expectations.
We’re now at a stage where regional and global expansion is part of our strategic vision. Our management and operational systems are ready, and as soon as the right opportunity presents itself, we’re prepared to move — with 2026 firmly on our radar. There’s no single country locked in yet, but multiple markets are being studied carefully to find the best fit for both the brand and the business model. When we do expand, it won’t be rushed. It will be intentional, sustainable, and true to the DNA of Amelia — just like every decision we’ve made since day one.
Following its Milan Design Week 2025 debut, the Poltrona Frau and Fornasetti collaboration arrives in Dubai, showcasing
armchair, a century-old bergère classic, and the Isidoro drinks cabinet, designed by Jean-Marie Massaud in 2007, blend Italian craftsmanship with playful visual storytelling. Limited pieces are available now at Poltrona Frau’s Jumeirah and Mall of the Emirates stores, with more arriving later in the year—celebrating contemporary elegance and artisan excellence.
www.poItronafrau.com
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