Construction Business News ME - July 2023

DEFINITIVE GUIDE TO THE REGION'S CONSTRUCTION PROFESSIONALS

UNLEASHING SUSTAINABILITY IN CONSTRUCTION

In this special feature, we focus on sustainability in the construction industry in the Kingdom of Saudi Arabia. KSA’s construction powerhouses give us valuable insights into initiatives and strategies implemented to make construction projects more sustainable.

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SUSTAINABLE FOREFRONT

Sustainable construction projects have been on the rise in Saudi Arabia, reflecting the nation's dedication to environmental preservation and its vision for a sustainable future. The country recognizes the pressing need to decrease its carbon emissions and diversify

its economy. Saudi Arabia, with its abundant renewable energy resources and ambitious goals, has embraced sustainable construction as a pivotal element of its development strategy. The implementation of eco-friendly building practices, such as energy-efficient designs, water conservation measures, and the use of sustainable materials, has gained significant traction. The Saudi government has introduced strict regulations and incentives to promote sustainable construction, including the establishment of green building certification systems. Collaborations with international organizations and the active involvement of local communities have fostered the exchange of knowledge and innovative sustainable construction practices. These initiatives have not only reduced environmental impact but also generated employment opportunities and enhanced the overall resilience and appeal of Saudi Arabia's built environment. In this edition we dive deep into this topic. KSA’s construction powerhouses give us valuable insights into initiatives and strategies implemented to make construction projects more sustainable.

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AJMAL SAIFI, CEO of Prestige One Developments

VISION ARCHITECTURAL

In conversation with Ajmal Saifi, CEO of Prestige One Developments

What is the overarching architectural vision for the recently launched projects, and how does it align with the values and goals of Prestige One Developments?

The architectural vision for our projects, Vista and The Residence, is rooted in our commitment to long-lasting quality. From concept design to collaboration with consultants and designers, we prioritize aligning our projects with Prestige One Developments’ values.

Our goal is to create properties that withstand the test of time and retain their value. We prioritize quality and longevity, going beyond immediate gratification to deliver developments that remain highly esteemed for years to come.

We prioritize the best value over the best price, carefully considering durability and sustainability when selecting materials. This ensures that our projects possess enduring quality, resilience, and environmental responsibility.

Could you share the inspiration behind the designs of these projects? What elements influenced the architectural vision?

The designs of our projects, Vista and The Residence, draw inspiration from various elements to create unique architectural visions.

For Vista, we collaborated with LACASA, a leading consultancy firm in the region. The design process was fortunate to start with a large plot size and a low Floor-Area Ratio (FAR). This allowed us to maximize the available space for amenities and create an exceptional living experience. We worked closely with LACASA to position all our units to face the golf course, except for the studios, which overlook the back. This exclusive feature of having units facing the golf estate is rare in the Dubai Real Estate market. The design also emphasizes abundant natural light and spaciousness, taking into consideration the principles of feng shui to create a harmonious living environment. >>>

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In the case of The Residence, we collaborated with Model Engineering and ZNera, the latter being renowned for their design of the loop around the Burj Khalifa. Our vision for The Residence was to create a boutique development with fewer than 100 units. We worked closely with the authorities to design the layout in a way that deviated from the traditional L-shape and instead formed an open V-shape. This unique design choice allowed us to maximize the space between units, offering better views and increased sunlight. By incorporating these architectural elements, we aimed to provide residents with a distinctive and comfortable living experience within The Residence.

What are some unique design elements incorporated into these projects that set them apart in the industry?

Our projects, Vista and The Residence, stand out in the industry with their unique design elements. First, we prioritize square units to maximize usable space, promoting functionality and comfort for residents.

Secondly, both developments offer exceptional amenities. Vista features a jogging track, outdoor cinema, and various spaces for relaxation and entertainment. The Residence emphasizes amenities and floor design, ensuring residents can enjoy their stay and make the most of the available facilities. In addition, we have chosen a timeless pastel color palette that adds elegance and sophistication to the projects, blending seamlessly with different design styles.

Through these unique design elements, we have crafted extraordinary living spaces that prioritize functionality, luxury amenities, aesthetic appeal, and an enhanced resident experience.

How does Prestige One Developments prioritize sustainability in its architectural designs? Can you highlight any specific sustainable design elements incorporated into the projects? Sustainability is a core focus in our architectural designs. We incorporate electric car stations in our parking lots, prioritize green procurement practices, and select energy-efficient air conditioning systems.

These elements demonstrate our commitment to promoting sustainable transportation and minimizing our ecological footprint. By integrating environmentally conscious practices, we aim to create developments that contribute to a greener and more sustainable future.

In what ways does technology play a role in the architectural designs of Prestige One Developments’ projects? Are there any notable examples of technology integration?

Technology plays a crucial role in our architectural designs. We utilize technology to optimize design and layout, collaborate with authorities for traffic management, and integrate smart technology into our units. By leveraging technology, we enhance functionality, comfort, and efficiency in our developments. Our goal is to create modern living environments that embrace smart technology, improve the overall living experience, and promote sustainability.

Prior to commencing construction, we conduct thorough tests using technology to assess factors such as sun position, wind patterns, and energy flow. These tests help us optimize the design and layout of our projects to ensure maximum efficiency and comfort for residents.

We also collaborate with relevant authorities, such as the Roads and Transport Authority (RTA), to incorporate smart

technology solutions for traffic flow management. This can help us design efficient parking facilities and ensure smooth incoming and outgoing traffic patterns, enhancing convenience for residents and visitors.

Our units feature smart technology integration, which includes temperature control and the use of sensor lights to optimize energy consumption. These features not only provide convenience but also contribute to energy efficiency and sustainability.

By leveraging technology in these ways, we aim to create modern and innovative living environments that embrace the advantages of smart technology. Our focus is on enhancing the overall living experience, optimizing energy usage, and promoting sustainable practices throughout our projects.

How does the company incorporate natural elements into its architectural designs? Can you provide examples of how nature is integrated into the projects?

We prioritize the integration of natural elements into our architectural designs. By considering sun position and natural light, incorporating expansive views, courtyard views, and ample green spaces, we create a harmonious and serene living environment for our residents. Additionally, our studio designs allow for larger windows and a stronger connection to the outdoors, further enhancing the integration of nature into our projects.

In Vista, we have positioned all our units to face the golf course, providing residents with stunning views of the surrounding natural landscape. This integration of natural scenery creates a sense of tranquility and connection to nature. Our studio units are designed to be over 500 sq.ft., providing residents with more space and flexibility. This design choice allows for the integration of natural elements and the inclusion of larger windows, which further enhances natural light and a connection to the outdoors.

In The Residence, we have incorporated courtyard views for most of our units, ensuring that residents can enjoy a serene and green outlook. By incorporating

natural elements in the design, we enhance the aesthetics and create a soothing ambiance within the living spaces.

By incorporating these natural elements, we aim to create a sense of balance and well-being within our architectural designs. Our intention is to provide residents with a living environment that seamlessly integrates with the surrounding natural beauty and promotes a harmonious lifestyle.

How does Prestige One Developments strike a balance between aesthetics and functionality in its architectural projects? How do the design elements contribute to the visual appeal while enhancing the living experience?

At Prestige One Developments, we prioritize functionality while striking a balance with aesthetics. Our design approach integrates form and function, emphasizes thoughtful space planning, and pays attention to detail. By creating spaces that are both visually appealing and highly functional, we provide a harmonious and enhanced living experience for our residents. We firmly believe that functionality is

essential in creating spaces that truly serve their purpose. Before fine-tuning the aesthetic aspects, we rigorously test and evaluate the functionality of each element. This includes conducting mockups and simulations to ensure that the spaces are practical, efficient, and cater to the needs of residents.

While functionality is paramount, we also recognize the importance of visual appeal. Our design process aims to seamlessly integrate form and function, ensuring that the aesthetic elements enhance the overall living experience. We pay careful attention to space planning to optimize the flow and functionality of the living areas.

How does the company ensure that the architectural designs meet the evolving needs of residents and occupants?

By conducting thorough research, adopting a user-centric approach, collaborating with experts, incorporating flexibility and adaptability, embracing technology and innovation, and fostering a culture of continuous improvement, we strive to create architectural designs that not only meet but exceed the evolving needs of our residents and occupants. >>>

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Our commitment to understanding and addressing these evolving needs is at the core of our mission to provide exceptional living experiences.

Are there any specific features or considerations that address these changing needs?

We prioritize enduring functionality to meet changing needs. We focus on sustainable design, flexible spaces, wellplanned amenities, timeless aesthetics, and future-proof infrastructure. By creating functional, sustainable, and adaptable spaces, we provide longlasting value and a high-quality living experience.

We prioritize sustainable design practices that not only benefit the environment but also meet the evolving needs of residents. This includes incorporating energy-efficient systems, utilizing eco-friendly materials, and integrating smart technologies to optimize resource consumption and enhance the overall living experience.

Our projects feature carefully curated amenities that cater to the diverse needs of residents. These amenities are designed

to enhance the quality of life, promote social interaction, and support overall well-being. While functionality is our primary focus, we also recognize the importance of creating visually appealing spaces that stand the test of time.

Our focus on creating functional, sustainable, and adaptable spaces allows us to provide long-lasting value and a high-quality living experience that remains relevant and desirable for years to come.

Could you elaborate on the collaborative process between the Architect and Interior Designer at Prestige One Developments? How do they work together to bring the architectural vision to life?

The collaboration between the architect and interior designer is crucial for bringing our architectural vision to life. They work together from the start, aligning the vision, considering functionality, integrating design elements, and maintaining continuous communication for a cohesive and visually stunning result.

Before engaging with the architect, we establish the vision for the project, including the desired interior design elements. This involves creating templates and floor plans that align with our goals. By having a clear vision upfront, we can effectively communicate our expectations to the architect and interior designer.

By fostering a collaborative working relationship between the architect and interior designer, we can effectively translate our architectural vision into cohesive and visually stunning spaces that are not only visually appealing but also highly liveable and functional.

How does interdisciplinary collaboration influence the design choices, material selection, and overall execution of the projects at Prestige One Developments?

Interdisciplinary collaboration plays a vital role in shaping our projects’ design choices, material selection, and overall execution. Architects, interior designers, and consultants work together from the project’s start, ensuring that design choices consider both aesthetics and practicality.

Each discipline contributes unique expertise. Architects provide spatial planning and structural knowledge, while interior designers create functional living spaces. Consultants offer specialized insights into sustainability and engineering. By leveraging these strengths, we make informed design decisions. Involving interior designers and consultants early helps assess practicality, evaluate materials, and consider factors like maintenance and cost. This ensures long-lasting, high-quality projects.

Embracing interdisciplinary collaboration allows us to make informed

design choices, select suitable materials, and execute projects precisely. This approach creates exceptional properties that align with our vision, meet client needs, and stand the test of time.

What emerging trends do you see in the architectural industry, and how is Prestige One Developments adapting to these trends in its future projects?

We closely monitor emerging architectural trends to ensure that our future projects meet the evolving needs and preferences of our clients. We incorporate designs that maximize

natural light, such as floor-to-ceiling windows and open floor plans, creating a sense of spaciousness and enhancing the living experience.

We optimize space utilization and ensure a seamless flow between different areas by analyzing traffic patterns and strategically placing elements within the property. We provide well-designed communal areas like gardens, fitness centers, and lounges to foster a sense of community and social interaction among residents.

By adapting to these trends, we create architectural designs that are visually appealing, highly functional, and sustainable. Our commitment to staying ahead of the industry ensures that our future projects meet the expectations of modern living and provide an exceptional living experience.

Can you discuss the company’s vision for incorporating new technologies and sustainable practices into its future architectural projects? How does Prestige One Developments stay ahead of the evolving demands of the market? We are committed to incorporating new technologies and sustainable practices into our architectural projects. This includes smart home automation systems, energy-efficient appliances, and renewable energy solutions. By leveraging these technologies, we enhance comfort, convenience, and sustainability for residents.

Sustainability is at the core of our architectural designs. We minimize environmental impact by utilizing energy-efficient systems, and eco-friendly materials, and exploring renewable energy sources like solar power. We consider the life cycle of materials, aiming for durability and a low carbon footprint. In addition to all of the above, we also follow international trends, we do this by closely observing what some of the best hotels around the world are doing and translating that into comfortable but sophisticated living spaces. By embracing technology, prioritizing sustainability, and fostering collaboration and continuous learning, we create architectural projects that provide exceptional living experiences for our residents.

“EMBRACING INTERDISCIPLINARY COLLABORATION ALLOWS US TO MAKE INFORMED DESIGN CHOICES, SELECT SUITABLE MATERIALS, AND EXECUTE PROJECTS PRECISELY."

INCENTIVIZATION INCLUSIVE PROGRAMME

Katerina Alekseichuk, Corporate Partnerships Director at Metropolitan Group, discusses the benefits and workings of the Metropolitan Group’s Partner Programme in an interview. The Partner Programme allows individuals and entities in the UAE (excluding real estate agents) to earn supplemental income through referrals in the real estate market. Interested participants can register online, contact the group via phone or WhatsApp, or send an inquiry through the website or Instagram. Once registered, partners are provided with a user-friendly portal to track the entire referral process transparently, from entering client details to receiving payouts.

The Metropolitan Group’s Partner Programme differentiates itself by offering an inclusive incentivization program for UAE residents, enabling them to earn money by introducing contacts interested in purchasing off-plan or secondary market properties. The program ensures transparency and trackability through signed referral agreements and a user-friendly interface. Partners can earn referral fees ranging from 25-30% of the agency’s commission, depending on the buyer’s decision. For example, on a AED 6 million sale, a partner could earn around AED 36,000. Referral fees are paid within 14 days once the transaction is processed, eliminating long waiting periods.

Metropolitan Group, comprising Metropolitan Premium Properties in Dubai and Metropolitan Capital Real Estate in Abu Dhabi, offers a comprehensive real estate service experience. With offices in Dubai, Abu Dhabi, and the Northern Emirates, the group provides customized solutions to enhance the customer experience and maximize value for developers, owners, and investors in the luxury real estate market, following professional and transparent practices.

How does the Metropolitan Group’s Partner Programme enable individuals and entities in the UAE to earn supplemental income? With the rising cost of living and neverending bills, making some extra income can come in handy as you can earn referral fees. With the Metropolitan Group’s Partner Programme individuals and entities except for real estate agents across the UAE can take

In conversation with Katerina Alekseichuk, Corporate Partnerships Director at Metropolitan Group

advantage of the real estate market which will enable them to earn supplementary income through referrals. If you have someone who is looking to buy/sell properties in the UAE let us know. The Partner Programme will have a dedicated portal in place to manage the entire process. Each transaction can be tracked via a user-friendly interface with utmost transparency, from the moment partners enter their clients’ details until the final payout.

Interested parties can get in touch with the Metropolitan Group through various communication channels, including registering online via the partnership program page, giving them a call or WhatsApp at +971 52 983 8566 sending an inquiry to the website or Instagram page. After the initial registration process, a Metropolitan agent will be in touch within 24 hours.

What distinguishes the Metropolitan Group’s Partner Programme from traditional referral programs in the real estate market?

At Metropolitan, we wanted to build an inclusive incentivization programme that would help us generate leads and allow UAE residents to make money by introducing contacts interested in purchasing off-plan or secondary market properties.

How does the Partner Programme ensure transparency and trackability for each referral transaction?

We sign a referral agreement with the individual or entity and each transaction can be tracked via a user-friendly interface with utmost transparency, from the moment partners enter their clients’ details until the final payout.

What percentage of the agency’s commission can partners earn as referral fees in the Partner Programme? Partners can earn a referral fee of between 25-30% of the agency’s commission. The referral fee percentages vary depending on what the buyer decides to go for.

Can you provide an example of how much income a partner could earn through the Partner Programme based on a specific property sale?

As an example, on an AED 6 million sale, a partner could earn around AED 36,000.

How quickly are partners paid their earned referral fees once the transaction is processed and received in the Partner Programme?

Our partners will be paid within 14 days once the transaction is processed and received so there is no waiting for several months to collect your earned referral fee.

As a Dubai-based real estate agency, how do you work with clients to enhance the overall customer experience during real estate transactions?

The Metropolitan Group which includes full-service real estate agencies Metropolitan Premium Properties in Dubai and Metropolitan Capital Real Estate in Abu Dhabi have access to a wide range of real estate services under one roof. We are the only agency to cover the entire country with dedicated offices in Dubai, Abu Dhabi and the Northern Emirates.

We offer customized solutions to developers, owners and investors who are looking to maximize value from their luxury real estate assets. Our team of property experts use global best practices to provide clients with a unique, professional and transparent buying and selling experience.

KATERINA ALEKSEICHUK, CCorporate Partnerships Director at Metropolitan Group

EMPOWERING FIRE SAFETY THROUGH DIGITAL SOLUTIONS

BY IBRAHIM IMAM, CO-FOUNDER, GROUP-CO-CEO, CEO MENA & APAC AT PLANRADAR

The safety and security of residential and commercial buildings are of paramount importance, and one critical aspect that demands our attention is the risk of fire. Understanding the causes of potential fire hazards and adopting proactive measures to mitigate this risk is crucial in safeguarding lives, promoting health and safety, and preventing damage or loss of property. A number of potential factors can contribute to fire risks within buildings, such as electrical faults, the presence of combustible materials, deficiencies in fire safety procedures, and insufficient fire protection systems. As a result, it is crucial for facility managers to grasp the underlying causes of fire to enhance the protection and maintenance of their facilities.

What is fire safety?

Fire safety refers to a set of measures and precautions taken to prevent and minimize the risk of fires in buildings. It involves identifying potential fire hazards, implementing preventive measures, and establishing protocols for emergency response and evacuation. It encompasses a range of safety-related activities and processes, including:

> The installation and maintenance of fire detection and suppression systems.

> Proper storage and handling of flammable materials.

> Ensuring clear pathways for evacuation.

> Conducting regular fire drills and educating individuals on fire safety practices.

Fire safety is an essential part of maintaining a safe building or workplace. Fires can cause serious injuries and damage to property, making it critical that relevant personnel, stakeholders, and safety managers understand the basics of fire safety processes.

Using digital technology to improve fire safety

In recent years, the adoption of digital technology in fire safety has continued to grow, with more and more facility managers recognizing its potential benefits. Digital technology can also improve fire safety by providing facility managers with real-time data and a detailed overview of the fire safety systems in a building, allowing them to easily identify potential risks and take necessary actions to mitigate them.

From smart sensors and interconnected sprinkler systems to cloud-based fire safety software, there are a variety of digital technologies available to help improve fire safety in any premises:

IoT-based fire systems

The integration of Internet-of-Things (IoT) technology into fire protection systems provides real-time monitoring and reporting of conditions that help to quickly detect and respond to fire threats. IoT systems can also provide first responders with accurate and real-time information about the location of the fire and its potential size, helping them to respond more quickly and efficiently.

In 2020, the UAE Cabinet mandated “Hassantuk” smart fire alarm system for all villas. By 2023, the Dubai Readiness programme offers targeted safety messages to residents, using AI to identify fire-prone areas and warn over 80,000 buildings connected to the 24/7 alert system.

Virtual reality

Virtual reality is another powerful tool for developing fire safety training. It enables staff to practice fire safety techniques in a virtual environment that mimics real-life scenarios, allowing them to become familiar with the appropriate responses and procedures. Additionally, virtual reality fire safety

training can be easily scalable and accessible, making it cost-effective and convenient for organizations to simultaneously train large groups individuals in various locations.

Fire safety software

Fire safety management software, such as PlanRadar, makes it much easier for building operation teams to meet the complex fire safety requirements of their buildings. By automating many of the processes and providing them with a centralized platform for managing their safety data, it eliminates a significant amount of manual work and makes auditing and fire safety compliance processes much more straightforward. It also enables facility managers to quickly identify potential building safety risks, create action plans to address any identified issues, and track progress. With software like PlanRadar, facility managers can:

> Access a comprehensive list of all safety requirements specific to the building.

> Create detailed fire safety plans in an easy-to-use platform.

> Document and track all compliance activities, including fire drills and inspections.

> Receive automated alerts whenever a safety requirement is due.

> Generate reports to monitor the status and performance of all safety activities; and store relevant fire safety data in a secure, cloud-based platform.

Fire safety software facilitates the quick capture of fire safety data, allowing for better monitoring and managing fire safety risks. It also helps ensuring regular update of fire protection measures, resulting in improved fire safety compliance in buildings and facilities. With fire safety software, facility managers can be confident that their fire risk assessments are accurate, upto-date, and compliant with fire safety regulations.

BIM technology

Building Information Modeling (BIM) is a digital representation of the building’s physical and functional characteristics. It integrates information about the building’s design, construction, and operation, facilitating collaboration and data sharing among stakeholders.

Integrating BIM into fire safety software improves accuracy of data during building operations. BIM can be used to track the location, size, and other details of building components that could affect fire safety, ensuring that all components are properly maintained and inspected according to their respective fire safety requirements.

The integration of digital technology solutions presents immense potential in enhancing fire safety measures. By leveraging digital fire safety management tools, stakeholders can equip themselves with the tools and knowledge necessary to prevent, mitigate, and respond to fires more effectively.

Embracing these advancements enables us to empower fire safety practices, safeguarding lives, minimizing property damage, and creating safer built environments for all.

“VIRTUAL REALITY IS ANOTHER POWERFUL TOOL FOR DEVELOPING FIRE SAFETY TRAINING. IT ENABLES STAFF TO PRACTICE FIRE SAFETY TECHNIQUES IN A VIRTUAL ENVIRONMENT THAT MIMICS REAL-LIFE SCENARIOS, ALLOWING THEM TO BECOME FAMILIAR WITH THE APPROPRIATE RESPONSES AND PROCEDURES."

UNLEASHING SUSTAINABILITY IN CONSTRUCTION

Sustainability has become a pressing global issue, and as responsible industry leaders, it is essential for us to address the environmental, social, and economic aspects of our projects. By adopting sustainable practices, we can create lasting positive impacts on the environment, enhance the well-being of communities, and drive longterm profitability.

In this special feature, we focus on sustainability in the construction industry in the Kingdom of Saudi Arabia. We have expert insights from Al Bawani Group, Nesma & Partners, Red Sea Global, Turner & Townsend, KEO International Consultants, AESG, UNIMAC, Maximiliano Development Management Services (MDMS), and Al Hashemiah Contracting Co. L.L.C.

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Eng, Fakher Alshawaf, Group CEO, Al Bawani Group

AL BAWANI GROUP

AL BAWANI GROUP has established itself as a prominent contractor in the region, owing to its strong reputation, extensive industry experience, unwavering commitment to quality, and focus on customer satisfaction. With a notable presence in the construction sector, the company has earned trust as a reliable partner for prestigious projects. Here is an overview of why Al Bawani Group is regarded as a leader in the field.

Al Bawani Group’s impressive portfolio of successful projects across diverse sectors underscores its position as a top contractor. The company consistently delivers superior construction and engineering solutions, covering a wide range of commercial, residential, infrastructure, and industrial ventures. By overseeing every stage of the project, from planning and design to execution and management, Al Bawani Group ensures meticulous attention to detail and precise execution.

The company owes its success in part to its highly skilled workforce. With a team comprising experienced professionals in various disciplines, including engineers, architects, project managers, and skilled laborers, Al Bawani Group possesses the expertise necessary to complete complex projects within specified timelines and budgets. Continuous professional development programs further equip employees with up-to-date knowledge and industry advancements.

Al Bawani Group also embraces sustainable and responsible construction practices. The company integrates environmentally friendly solutions and energy-efficient technologies into its projects whenever feasible. By prioritizing sustainability, Al Bawani Group contributes to the region’s green initiatives and endeavors to create a more sustainable future.

Group CEO Eng, Fakher Alshawaf, told Construction Business News Middle East about the importance of a sustainability in construction:

“Sustainability has become an increasingly important global issue, and as responsible industry leaders, it is essential for us to address the environmental, social, and economic aspects of our projects. By adopting sustainable practices, we can create lasting positive impacts on the environment, enhance the well-being of communities, and drive long-term profitability.

One of the most effective strategies for achieving sustainability is to use materials that are environmentally friendly and locally sourced. Utilizing sustainable materials like recycled steel or locally sourced timber can significantly reduce carbon emissions associated with transportation and promote sustainable growth in the region. Incorporating green spaces and promoting biodiversity within our projects can also enhance the quality of life for residents and contribute to the overall sustainability of the region. This can be achieved by integrating green roofs, vertical gardens, and preserving natural habitats.

Engaging stakeholders, including local communities, suppliers, and employees, is essential for the success of any sustainability initiative. By raising awareness, training personnel, and establishing partnerships, we can foster a culture of sustainability throughout the construction and real estate industry in Saudi Arabia. Implementing energy-efficient technologies and design principles can also significantly reduce the carbon footprint of buildings. This includes incorporating renewable energy sources, smart systems, and green building certifications to maximize.”

NESMA & PARTNERS

AT NESMA & PARTNERS, we take a holistic approach to sustainability, focusing on minimizing our environmental impacts, promoting social responsibility, and maintaining strong governance practices. One of the critical ways we promote sustainability is by incorporating green building certifications, such as LEED, into our construction processes. This ensures that our projects meet the highest energy and resource efficiency standards while also providing a healthier and more sustainable environment for building occupants.

We regularly conduct sustainability assessments and audits to measure our environmental impacts, enabling us to identify improvement areas and track progress over time. This includes monitoring energy consumption, waste generation, water usage, and greenhouse gas emissions, among other indicators.

Another important aspect of our sustainability approach is employee training and engagement. We recognize that our employees play a critical role in promoting sustainability, so we provide training and

awareness campaigns to educate them on sustainability principles and best practices.

We also believe in engaging with our stakeholders, including local communities, suppliers, and partners, to promote sustainable practices throughout our value chain. This includes working with local communities to identify and address their sustainability concerns and collaborating with suppliers and partners to promote responsible sourcing and ethical business practices. We developed an ESG framework that will help us to align and monitor our performance with the highest international standard, and we started providing awareness training sessions to our supply chain partners to prepare them to cope with Nesma & Partner’s ESG framework and the construction industry future requirement here in Saudi Arabia. We believe that measuring the success of our sustainability efforts is crucial to ensure that we are making meaningful progress toward our sustainability goals and net-zero path. We use a variety of critical metrics to track and evaluate our sustainability performance. Some of the key metrics we track include:

> Energy consumption

> Greenhouse gas emissions

> Waste generation and recycling

> Water usage

We closely monitor our environmental impact and establish key performance indicators (KPIs) with the aim of reducing our emissions and energy consumption. Additionally, we develop recycling and waste reduction policies and implement water efficiency measures to further minimize our environmental footprint.

Our efforts toward the environmental factors:

> Energy Efficiency: Nesma & Partners has extensive experience in green building projects. Nesma & Partners is developing environmentally friendly, energy-saving construction projects to fulfill the requirements of green buildings. Nesma & Partners has also completed four LEED-certified >>>

Dr. Samir Thabet, Corporate Sustainability Manager, Nesma & Partners

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projects and is currently managing many major projects aiming for various green certifications. Nesma & Partners also monitors carbon footprint and energy consumption and develops reduction strategies. Recently, we installed a hybrid system for our offices in one of our NEOM projects. We generated 23 Kwp to cover the office’s energy requirement and reduce our carbon footprint.

> Water Conservation: conserving water as one of the natural resources is one of our main goals at our facilities. Using low-flow fixtures helps us to achieve our goals. Moreover, we are using our expertise to help our clients to build greener buildings. In one of our design and build projects, the water saved 88% of the annual potable water use by providing efficient water fixtures and Greywater systems for indoor water flushing.

> Sustainable Materials: Nesma & Partners’ local supplier development program aims to foster economic growth and support the local community by partnering with and nurturing local suppliers. Through this program, we identify and engage with potential suppliers within the region, providing them with guidance, resources, and training to enhance their capabilities and competitiveness. By promoting local sourcing, we contribute to developing a robust local supply chain, creating job opportunities, and stimulating economic development. This program reflects our commitment to social responsibility and sustainable business practices while strengthening our relationships with local partners and suppliers.

> Biodiversity Preservation: During Nesma & Partners’ work at one of our infrastructure projects in NEOM, 45,000 cubic meters of soil were preserved by implementing proper erosion control measures. This preservation has not only protected the natural habitat and biodiversity but also contributed to the long-term viability of the project site by maintaining the soil’s nutrient content and moisture retention capacity. Additionally, the soil was reused on the project to reinstate the various temporary quarries.

Nesma & Partners also ensures the creation and monitoring of its impact on the social and community of our sustainability efforts, including community engagement, local employment, and social contributions. In addition, it monitors the participation and effectiveness of our employees’ training and engagement programs to ensure that our employees are knowledgeable and engaged in sustainability practices.

“WE BELIEVE THAT MEASURING THE SUCCESS OF OUR SUSTAINABILITY EFFORTS IS CRUCIAL TO ENSURE THAT WE ARE MAKING MEANINGFUL PROGRESS TOWARD OUR SUSTAINABILITY GOALS AND NETZERO PATH.”

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TURNER & TOWNSEND

SHINING THE GREENLIGHT: PROMOTING SUSTAINABLE CONSTRUCTION PRACTICES IN SAUDI ARABIA

BY LINDSEY MALCOLM, ASSOCIATE DIRECTOR AND SUSTAINABILITY LEAD, MIDDLE EAST, TURNER & TOWNSEND

ALTHOUGH SUSTAINABLE DEVELOPMENT is a crucial and necessary requirement in the modern construction industry, barriers remain to the widespread adoption of this practice. As we race to avert a climate crisis, enhancing and embedding sustainability requirements on major construction projects and programmes should be our industry’s top priority.

Looking at the Saudi Arabian construction industry, which is experiencing extraordinary growth at the moment, projects of unprecedented scope and concept are being designed and delivered. At the heart of all this development is Saudi Arabia’s 2030 Vision and its desire to establish a vibrant society, thriving economy, and ambitious nation.

Such forward-thinking should consider not only what is to be accomplished by 2030, but also how that will serve as a foundation for the nation’s development over the coming decades.

As a specialist who has worked on projects in the region for the past 15 years, I have witnessed first-hand how sustainability has been perceived, as well as how it is influences the procurement and delivery of projects. Looking at Saudi’s strategy, one can spot the fundamental principles of sustainable development: long-term reasoning, resilience, and efficiency.

With just under $52 billion in contract awards, according to the US-Saudi Business Council, the market for initiatives in the Kingdom is vast, with as many as 14 ‘giga-projects’ in the pipeline. Some of these schemes will provide new places to live and work for current Saudi residents, and some will also need to cater to those moving to the country in the coming decades.

All these projects will start taking shape over the next six years, but based on their current forms, not all will be sustainable in the long run. Resolving this will require architects, designers, engineers, specialists, contractors, owners, and operators to play their part in the present day, ensuring that the Saudi construction industry as a whole can achieve optimal performance in terms of cost, carbon, schedule, and quality.

Energy and water management across all portfolios will be a crucial consideration for owners and operators over the coming years. The growth of development increases the demand for resources, with the supply of energy and water being limited and their distribution fragmented. Thus climate-responsible design and resource consumption efficiency should be central to all new development initiatives, in addition to informing the revitalisation and refurbishment of existing assets.

Lindsey Malcolm, Associate Director and Sustainability Lead, Middle East, Turner & Townsend

CBNME KSA SUSTAINABILITY

Owners and operators need to ensure they have the data surveillance and collection mechanisms in place to monitor resource consumption, as well as putting the organisational structures in place to integrate and act on the observed findings. If all new projects embed effective control systems right at the asset level, these can then be scaled upwards to the infrastructure systems which support community, master plan, and city scales.

The magnitude of development in Saudi Arabia is likely to have a significant impact on global supply chains, particularly those for primary construction materials like concrete, steel, aluminium, and glass. The production, transportation, and processing of these materials is carbon-intensive, but they are also significant contributors to construction waste.

According to the Ellen MacArthur Foundation, building construction and refurbishment alone account for 11 percent of total greenhouse gas emissions, owing primarily to material production and use. With an average of 15 percent of building materials being wasted, there is much opportunity for improvement in managing construction waste.

To measure the impact of emissions related to construction, we need to commit to looking at the whole lifecycle of carbon and conducting embodied carbon assessments on all projects.

Government and development organisations mandating these assessments will aid in their adoption in the region. As we gain a better understanding of embodied emissions, we can begin to incorporate carbon-based decision-making into the design

and development processes. Taking a whole lifecycle perspective, we can align carbon and cost impacts for different scenarios and use the results to inform business decisions about scale, structure, strategy, and approach.

The second benefit of this carbon measurement activity is that it will help kickstart the collection of data defining every aspect of our built environment. When we combine materials management and digitisation, we have ability to identify and create value from the materials embodied in our assets, which can inform opportunities for retrofit and refurbishment, as well as demonstrating end-of-life value.

To get to the point where climate-responsible design is the norm, we need to leverage the power of a greener supply chain and procurement models, and increase the visibility and transparency of sustainability requirements and expectations.

This can be accomplished by placing a greater emphasis on procurement processes and better engagement

with the supply chain. By integrating sustainability concepts into prequalification and selection processes, consultants and contractors can be filtered and selected in a transparent and efficient manner.

In the first instance, we should be increasing awareness of the significance and necessity of sustainability for the project and parties involved in its daily operations. Over time, increased stringency of requirements, whether based on type and methods of disclosure, experience, and technical comprehension, will shape the conversation between contractor and client.

Those contractors with the willingness to collaborate with the client on mid- to long-term decarbonisation initiatives should be rewarded. We don’t need to start at 100 percent compliance, but we do need to engage in dialogue with the supply chain and subject matter experts to determine where we are and where we need to go.

With the built environment being a key enabler of net-zero ambitions, we

must act soon and harness the power of procurement and proactive supply chain management. Taking a timely approach to sustainable procurement can help clients integrate sustainability into their programmes, projects, and established supply chains right from the outset.

All of the above contributes to the overall net-zero trajectory, bolstering the socioeconomic objective, and providing the potential for truly sustainable growth. With ambitious national agendas, as well as the UAE hosting COP28 this year, the region has a great chance to influence the future of the industry.

But getting there means measuring progress and monitoring impact through robust data collection, validation, and coordinated action. Moreover, sustainable procurement has the potential to foster the development of flourishing new economies centred on circularity, operational management, modern construction techniques, and digitalisation. That is an evergreen legacy worth pursuing.

KEO INTERNATIONAL CONSULTANTS

CAPITALIZING ON SUSTAINABILITY: THE RISE OF ESG PRINCIPLES IN SAUDI GIGA-PROJECTS

BY LOUBNA HADDAD, REGIONAL MANAGER ESG SOLUTIONS AT KEO INTERNATIONAL CONSULTANTS

WITH SAUDI ARABIA’S VISION 2030 placing sustainability at the heart of the Kingdom’s future, the role of ESG (Environmental, Social, and Governance) principles in the construction industry has never been more crucial. In a world where investors, stakeholders, and society at large increasingly demand sustainable business practices, the construction and infrastructure sector, particularly giga-projects, should adapt and embrace this new reality.

Saudi Arabia, a center of such ambitious undertakings, is driving a transformative agenda focused on the dedicated pursuit of sustainable development, supported by a robust regulatory landscape.

The shift towards ESG principles is not merely a passing trend. It signifies a paradigm shift in how the investment community, regulators and stakeholders view the responsibility of businesses in addition to the increased sustainability standards that their real estate and infrastructure assets are achieving. This focus derives from the understanding that businesses integrating ESG principles contribute to global sustainability goals while demonstrating enhanced risk management, operational efficiency, and stakeholder relations. In the construction industry, where environmental footprints and societal impacts are significant, the link between ESG performance and business success becomes particularly important.

So, what does ESG integration mean for the construction industry? Essentially, it involves incorporating sustainability into every phase of the project lifecycle - from conception and design to construction and operations.

Environmentally, this means adopting strategies, best practices and ensuring third-party certification by recognized green standards and alignment with environmental risk management frameworks. Such practices include the improvement of energy efficiency, using renewable energy sources, and utilizing sustainable materials, coupled with minimizing waste and conserving water. It also involves preserving local biodiversity and designing projects resilient to changing climate conditions. These methods, alongside principles of circular economy, contribute to the design of infrastructures that minimize waste and reduce environmental impact throughout their lifecycle.

The opportunity to adopt sustainable practices and cutting-edge technologies to reduce environmental footprints has never been greater. For example, incorporating innovative and smart monitoring and operational optimization technologies, BIM Building Information Modeling with Digital Twins, and the latest solutions in renewable energy systems into the project design phase can enable the development of efficient buildings right from the start and maximize the long-term functionality of the asset. Nowadays, a digital representation of physical and functional characteristics can optimize the use of energy resources, reduce waste, and improve overall

environmental performance throughout the supply chain and delivery. In the realm of giga-projects, this has the potential to considerably diminish the carbon footprint at an impressive scale. Furthermore, strategies such as centralized water recycling systems and the use of drought-resistant landscaping can aid in water conservation. The integration of green and blue spaces can help sustain local biodiversity, adding ecological value to the urban expanse of all new developments.

Socially, ESG integration involves ensuring that projects align with the welfare of local communities. This includes engaging stakeholders from the early stages of project planning, providing safe and fair working conditions, supporting local economies, and contributing to social infrastructure.

Active community engagement can help identify potential social impacts and collaboratively develop mitigation strategies. Moreover, the construction industry can support local economies by promoting local hiring and procurement, boosting local employment and business growth. Mega and Giga-projects, due to their scale, can create significant opportunities for job creation and economic stimulation. Furthermore, the construction industry, being a major employer in the region, has a key role in enhancing worker welfare and safety. They can also contribute to social infrastructure, such as local schools, hospitals, and other community facilities, enhancing the quality of life for local populations.

In terms of governance, ESG integration involves operat-

ing with robust transparency, ethical business practices, and strong corporate governance structures. Within the regulated landscape of the GCC region, the adoption of best practices in corporate governance is a necessity. This means compliance with all relevant regulations, meeting international standards, and demonstrating accountability to all stakeholders.

Effective governance includes transparency in all aspects, from procurement and supply chains to the overall environmental and social performance of a project. Ethical business practices include maintaining a corruption-free environment, respecting the code of conduct, and empowering the workforce. With projects of the scale of giga-projects, the importance of robust

governance is amplified and stringent checks and balances are needed to ensure high standards of ethical conduct and regulatory compliance.

1What reinforces the case for ESG integration? Take for instance a study from the University of Cambridge, which found that Real Estate Investment Trusts (REITs) with higher Global Real Estate Sustainability Benchmark (GRESB) scores significantly outperform their peers in terms of returns. In essence, they found that each 1 percent increase in a REIT’s historic GRESB scores had led to a rise of approximately 1.3 percent in return on assets (ROA) and about 3.4 percent in return on equity (ROE). This strengthens the case for the financial benefit of sustainability engagement in the real estate and construction industry.

Loubna Haddad, Regional Manager ESG Solutions at KEO International Consultants

CBNME KSA SUSTAINABILITY

Furthermore, the MSCI’s ESG Factor Returns review highlighted that a sample of companies, which score in the top ESG quintile consistently outperformed those in the bottom quintile over 5-year periods within the MSCI ACWI Investable Market Index. This illustrates the strategic advantage and long-term value of integrating ESG principles into business operations.

At KEO International Consultants, we are proud to lead the way in the transition towards ESG integration in giga-projects. Our holistic approach to sustainable design and construction considers the environmental impact of the projects we advise on, their potential for social value, and the governance mechanisms vital for their success.

Our team of dedicated sustainability professionals provides consultancy and support services to clients throughout the project lifecycle. We assist in the design of energy-efficient structures, advise on the use of sustainable construction materials, support stakeholder engagement processes and offer guidance on regulatory compliance. Our goal is to ensure construction projects meet their functional needs while also

contributing net-positively to the environment and society, thereby attracting ESG-focused investors.

Looking ahead, we foresee an even stronger integration of ESG principles. There’s no doubt that the future of the Saudi construction industry is interwoven with the implementation of ESG principles. We believe that ESG presents more than just a challenge to overcome; it represents a wealth of opportunities to be explored. Those companies that can harness ESG’s potential will emerge as industry leaders, paving the way for sustainable growth in Saudi Arabia and beyond.

Today, as we stand on the brink of a sustainable era in the construction industry, it is imperative for all of us to reevaluate and redesign our approach. By weaving ESG principles into our business models and operations, we can make sustainability the cornerstone of these projects, ensuring not just their success, but also a future where both the industry and our planet can thrive.

Join us in embracing the power of ESG, and together let us create a sustainable construction industry that creates shared value for all.

Asari Chair by Herman Miller

designed by Naoto Fukasawa

CBNME KSA SUSTAINABILITY

AESG

A KINGDOM ON THE CUSP: HOW SAUDI ARABIA’S CONSTRUCTION SECTOR CAN LAY ITS FOUNDATION FOR THE FUTURE

BY TOM BURKITT, COUNTRY DIRECTOR - SAUDI ARABIA, AESG

ACCORDING TO A RECENT AMF REPORT,

the MENA construction sector in 2023 is worth US$187 billion – representing nearly 8.4% of the region’s GDP. It comes as no surprise that with a contribution of around US$45billion, it is the Saudi Arabian construction sector that contributes the lion’s share of this.

Landmark projects such as NEOM have earned the Kingdom its rightful spot in the limelight. And while the futurist approaches to city planning, sweeping socio-economic reform, and a seemingly insatiable appetite for innovation are what have made headlines, it is the critical areas of sustainability, conservation, waste management and more that will form the foundation upon which the Kingdom can build its vision for the future.

It is, therefore, worth exploring these themes and considering what lies ahead as the Kingdom cements its position as a global hub for construction innovation.

ENERGY EFFICIENCY

As a member of the Paris Agreement, Saudi Arabia has pledged to achieve net zero emission by 2060. Achieving this objective will require rapid and expansive diversification of energy sources, as well as a focus on enhancing the efficiency of energy use and reducing energy demand. Aware that construction activities and our urban built environments account for 39% of global greenhouse gas emissions, leaders in the Saudi construction industry have been advocating the use of energy-efficient technologies and design principles to significantly reduce the carbon footprint of buildings.

Currently, the focus of these efforts has largely been on greenfield projects. Designing for energy efficiency from the onset is of course the most effective approach, and these new developments will eventually raise the energy efficiency baseline for the entire building stock.

However, similar emphasis needs to be paid to existing buildings and infrastructure. Yes, energy in the Kingdom is presently cheap, but if the goals of Saudi Vision 2030 are to be met, then regulatory support and large-scale investment needs to be made in retrofitting. Fortunately, with new buildings pioneering advancements in energy efficiency, owners of existing developments will have the opportunity to easily identify and incorporate proven best practices.

SUSTAINABLE MATERIALS

The supply chain disruptions of recent years may have forced governments to build resilience by favouring near-shoring and on-shoring, but sustainability stands to benefit too. Using environmentally friendly and locally sourced materials can significantly reduce carbon emissions associated with transportation and promote sustainable growth in the region.

While the momentum of the Kingdom’s construction sector is truly impressive, it is equally vital for the construction sector stakeholders to

seek out opportunities to introduce or identify alternatives for the main culprits for high carbon emissions such as concrete, reinforced steel, and the fossil fuels used for operating heavy equipment. Critically important too is to think about the ‘whole of use’ for materials and choose those with the greatest potential for reuse and repurposing. This requires expertise that is only just being introduced to the country.

KAUST and other Saudi universities and their industrial partners, including AESG, are undertaking some promising programmes that are identifying low carbon and more sustainable options for construction materials. This is a very exciting area of applied research that also offers the Kingdom an opportunity to influence construction methods and practices globally.

WATER CONSERVATION

The fact that so many thriving cities – from Cairo to Quebec – are built around the banks of rivers is testament to the vital importance of water to human civilisation. Indeed, the waterenergy-food nexus is fundamental. >>>

Saudi Arabia knows that it needs to get it right across all these dimensions and has the opportunity to do precisely this under Vision 2030.

Cities in the Kingdom are now exploring more sophisticated approaches to Integrated Water Resource Management and improved land use management at catchment scale. Surface and groundwater interaction is complex and requires specialists that truly understand how to perform robust assessments and can recommend actionable strategies for holistic water resource management.

This is where the government is drawing on the expertise of private sector players such as AESG. We are investing in hydrological and groundwater expertise to support better resource man-

agement and investigations. Together with key stakeholders, we are exploring the use of efficient irrigation systems, greywater recycling, and low-flow fixtures to minimise water consumption while maintaining the highest standards of comfort and hygiene.

BIODIVERSITY PRESERVATION

The growing popularity of the WELL Building Standard is recognition of intimate interplay between the design of buildings and the wellbeing of their occupants. Incorporating green spaces and promoting biodiversity within projects can enhance the quality of life for residents and contribute to the overall sustainability of the region. A number of the large development projects that we are working on in Saudi Arabia are

engaging with us to understand how they can incorporate elements such as green roofs, vertical gardens, and preserve natural habitats to help create thriving ecosystems within urban environments.

There is a tremendous opportunity for Saudi Arabia to adopt regenerative practices to improve urban biodiversity and ‘green’ its cities. There are also opportunities to further strengthen master planning and design codes to embed best practices for introduction or regeneration of biodiversity in urban and peri-urban development centres.

WASTE MANAGEMENT

Though incongruous with the impressive outcomes they produce, construction and real estate activities inescapably generate considerable amounts of waste. Whilst there are initiatives underway to improve waste management in the Kingdom’s urban centres, there is a tremendous amount of work yet to be done to reduce the volume of landfill waste. Best practices for waste management and construction waste minimisation need to be embedded into municipality management. We see the opportunity for PIF projects, in particular, to lead the way and share their learnings and approaches into the wider community. By implementing effective waste management strategies, such as recycling, reusing materials, and minimising construction waste, we can reduce environmental impact and even lower project costs.

A KINGDOM ON THE CUSP

Saudi Arabia’s construction sector is poised at a critical inflection point. Opportunity is rife and the world is taking notice. Through forward-focused initiatives and investment, the government has clearly sounded the call for world-class support from leading international companies, and organisations such as AESG have been quick to respond. The convergence of top talent, capital and unfettered ambition is sure to yield impressive results and set new benchmarks for other nations to aspire towards.

UNIMAC

BY MUHIBA UWAYDAT, HEAD OF ENVIRONMENTAL AND SUSTAINABILITY SERVICES AT UNIMAC

WITH THE BUILDINGS and construction sector reported accounting for around 37% of energy and process-related CO2 emissions and 34% of energy demand globally in 2021 (UN-Environment Program, 2022), its crucial role in addressing the Climate Crisis becomes undeniable, demanding urgent action. In response to this crisis, companies are rethinking traditional construction practices by embracing sustainable alternatives and advancing innovative technologies.

Sustainable construction involves more than just building materials. Instead, its definition includes Environmental, Social, and Governance (ESG) considerations throughout a project’s life cycle. Indeed, these factors have become essential measures and standards for businesses.

Given its crucial role in shaping the quality of life, the construction industry is making strides in setting sustainability targets and adopting sustainable practices into its construction processes. Among the initiatives that contractors are taking to reduce their impact on the environment include:

> Reducing on-site waste,

> Using renewable and recyclable materials,

> Reducing embodied energy in building materials,

> Reducing energy consumption,

> Providing biodiversity protection during and after the construction phase.

UNIMAC’S MISSION AND ACHIEVEMENTS IN SUSTAINABLE CONSTRUCTION

For UNIMAC, sustainability is about ensuring the long-term success of our projects, people, communities, and ecosystems by integrating environmental, social, economic, and governance factors into our decision-making. We consistently look to identify and act on sustainability-related opportunities and risks associated with our projects’ design, construction, and operation to achieve effective sustainability outcomes. In this regard, UNIMAC is upgrading its plant and machines to meet European regulations by acquiring the latest asphalt plant technology, which burns significantly less fuel than the conventional models used in the market. The benefits of using such technology are manifold. For one, it reduces the amount of extracted natural resources, directly contributing to the implementation of SDG goal 6, which advocates for sustainable management of water and sanitation. Secondly, it contributes to SDG goal 7, which champions affordable and clean energy access. The production of asphalt using recycled materials and non-fossil fuel energy contributes to reducing carbon emissions, improving air and water quality,

and helping achieve the 2030 SDG goal of clean, renewable energy.

Additionally, UNIMAC was the main contractor for the Formula 1 STC Saudi Arabian Grand Prix, a project that paved the way for impactful sustainability initiatives. During the construction phase of the circuit, UNIMAC became the first Saudi contractor to import machines with Tier 5 diesel engines and was the first company to utilize low-sulfur diesel in the Kingdom. This is a game-changer in the fight towards reducing emissions, especially from those associated with Sulfur-dioxide, as it ensures cleaner air and contributes to the achievement of SDG goal 3, which values good health and well-being. On that note, prior to the construction of the circuit and its adjacent infrastructure, the company also initiated and implemented a rehabilitation project for a lagoon located within the area. This project transformed the once-abandoned Lagoon, reviving its ecosystem and contributing to several SDG goals (3, 6, 9, 11, 13, 14, and 15), turning it into the jewel of the circuit.

Recently, UNIMAC introduced modified rubber asphalt (MRA) into its road pavement activities. This RAP technology integrates ground tire rubber made up of scrap tires into and integrates it into a mix for asphalt. Compared to traditional asphalt, rubber-modified asphalt demonstrates extended pavement life and reduces noise, CO2 emissions, rolling resistance, and fuel consumption. It is also considered cost-efficient over the life of the asphalt. This alternative solution to the traditional pavement of roadways is also one of the many action points UNIMAC is working on to advance sustainability in its practices.

CHALLENGES AND OPPORTUNITIES

Nevertheless, the construction industry faces numerous managerial, strategic, and operational challenges. With the growing focus on sustainability in new construction projects, environmental, social, and governance factors influence material and supply procurement decisions. Among the main challenges is the need for more understanding of the economic benefits associated with sustainable construction. This is especially true when acquiring sustainable materials and adopting energy-efficient technologies. However, despite the initial investment costs and financial resources, the value of such innovations and measures lies in their durability, efficiency, and long life span.

Additionally, adopting sustainability practices in construction requires proper consideration of construction projects’ life cycles. With this, issues related to data accuracy, data availability, or even reluctance from the suppliers to share proprietary information may arise. For instance, the main concern for UNIMAC is tracing Life Cycle Assessments/Analyses to calculate carbon emissions from suppliers. However, this drove the company to become more selective regarding procurementrelated decisions.

On the management front, adopting sustainable measures may require new methods and competencies, which necessitate the selection of an experienced construction team, training, effective communication, and collaboration between the groups. UNIMAC prides itself on its exceptional team of experts in the field. Driven by ambition

and passion, they continue to initiate, improve and excel in advancing new methods and technologies in sustainable construction.

CONCLUSION

In summary, upcoming mega projects in the region are challenging existing approaches to construction, design, and engineering by demanding rigorous sustainability criteria that prioritize environmental and social compliance, labor conditions, and effective governance. In this regard, UNIMAC aims to contribute to the advancement of sustainability in the MENA Region by investing in clean energy technology, sourcing most of its materials locally, boosting its local content rating, and considerably reducing its transportation-related carbon footprint. These long-term investments were among the first action points in UNIMAC’s mission toward reducing its overall CO2 emissions. They also testify to the company’s commitment to the Saudi Vision 2030 and its contribution to advancing SDG goals in the road construction industry.

Muhiba Uwaydat, Head of Environmental and Sustainability Services at UNIMAC

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RED SEA GLOBAL

PIONEERING RESPONSIBLE DEVELOPMENT: LESSONS FROM SAUDI ARABIA

BY RAED ALBASSEET, GROUP CHIEF ENVIRONMENT AND SUSTAINABILITY OFFICER, RED SEA GLOBAL

AS WE JET OFF to exotic destinations and immerse ourselves in unfamiliar cultures, it is sometimes easy to forget that tourism is a major contributor to climate change. The tourism industry worldwide is responsible for about 8% of greenhouse gas emissions, and it plays a significant role in the degradation of natural environments.

Public pressure is growing on business leaders and governments to change this unhealthy status quo. It’s time for the development industry to re-think how it behaves, from planning and building destinations to operating and marketing them. Sustainability can no longer be an afterthought. It is now a must-have, scrutinized on the world stage and prioritized by over 90% of travellers, according to Expedia. Yet, sustainability alone is not enough. We need to embrace a new business model of responsible development – one that goes beyond just protecting natural habitats to enhance them, for the sake of future generations.

Red Sea Global, the company I work for, is developing two ultra-luxurious and regenerative tourism destinations in Saudi

Arabia called The Red Sea and Amaala. From our experience, I’d like to share three lessons with you that I think are relevant for anyone involved in construction.

GETTING IT RIGHT FROM THE START

Too often, developers begin projects without thoroughly understanding their environment and thus cause a negative impact on an area’s natural features and biodiversity.

My first lesson is that rigorous analysis of the landscape and natural setting is essential before work begins. Collaborating with academic institutions and scientists can help. The Red Sea is a good example. We began with 28,000 km2 of undeveloped land and an archipelago of more than 90 pristine islands, so we felt strongly that we needed to protect and enhance these environments.

Working closely with Saudi Arabia’s King Abdullah University of Science and Technology, we conducted a marine spatial planning simulation of a lagoon at the heart of the project site. The survey was the largest of its kind ever undertaken in the country, and it allowed us to fully comprehend our precious marine environment. The simulation’s findings fed into Red Sea Global’s pledge to deliver a 30% net conservation benefit to our area by 2040. The findings influenced our decision to develop just 22 of our 92 islands and to designate nine of them as special conservation zones. The survey results also led us to cap our annual number

Raed Albasseet, Group Chief Environment and Sustainability Officer, Red Sea Global

or visitors to one million to protect our ecosystems from the stress of overtourism.

To be sure, some developers won’t have the option of building on just a fraction of their project site like we did. However, our experience highlights the importance of carefully considering a development’s environmental impact long before the first shovel breaks ground.

A research study about ocean conservation that we recently participated in found that 80% of successful projects depend on active human stewardship. We should all feel energized about taking action to improve ecosystems on land as well as at sea.

INNOVATE TO SUCCEED

A second lesson is that harnessing technology is essential for success. A

Boston Consulting Group study found that the key differentiator for top sustainability performers is “using digital capabilities and technologies…to unlock new solutions.”

Responsible development is no different. It requires organizations to embrace sustainable innovation across energy, manufacturing and materials. Partnering with pioneers in other areas, such as sustainable building materials, can expose organizations to new ideas and reveal new possibilities. We’re collaborating to investigate new solutions and technologies, from hydrogen powered seaplanes to carbonnegative concrete. We recently agreed to a pilot project for the manufacture, delivery and installation of 11,000 carbon-negative paving stones at our landscape nursery.

Companies can also benefit by reimagining how established processes, such as recycling, can improve a construction project. At The Red Sea, our waste disposal plants allow for us to recover recyclable materials, transfer them for further processing, or use them as fill material.

CHALLENGES INTO STRENGTHS

Our third lesson is that limitations or challenges can make us rethink conventional ways of doing things and ultimately produce an even better outcome.

As a greenfield developer in a remote location, we have had to install just about every piece of infrastructure ourselves. It has been a mammoth task compared with simply building hotels. But we have tried to turn this challenge into an opportunity to minimize disruptions to local ecosystems by manufacturing materials and components off-site whenever possible.

“THE TOURISM INDUSTRY WORLDWIDE IS RESPONSIBLE FOR ABOUT 8% OF GREENHOUSE GAS EMISSIONS, AND IT PLAYS A SIGNIFICANT ROLE IN THE DEGRADATION OF NATURAL ENVIRONMENTS.”

A good example is the stainless-steel over-water villas at one of our islands, Sheybarah. We had them built at a factory in the United Arab Emirates and shipped to us ready-made for installation. We needed only to install the finished villas, thus avoiding any potential upheaval for local habitats and wildlife from building the villas on site. So far, we’ve received and installed 33 of the 38 over-water villas planned there.

Sourcing the energy to power our destinations was another major challenge. We saw an opportunity to do something special and decided to go completely off the grid with the first phases of both The Red Sea and Amaala.

The Red Sea, which will welcome its first guests this year, will be the largest destination in the world powered exclusively and around the clock by renewable energy. We partnered with a consortium led by ACWA Power to design, build, operate, and transfer this renewables network. Our five solar farms, with more than 760,000 photo-

voltaic panels installed, are almost complete. We will also have the world’s biggest battery storage.

By deploying renewable energy on such a large scale, we have set ourselves up as a trailblazer of regenerative tourism.

A HOLISTIC APPROACH

Successful green construction programs tend to be those that take a

holistic approach. They analyze and evaluate every aspect of a development, from the materials used to the energy sources powering it.

By reframing the idea of sustainability and thinking about how we can improve and not just protect our natural environments, we can establish tourism as a global force for good in the battle against climate change.

MAXIMILIANO DEVELOPMENT MANAGEMENT SERVICES (MDMS)

BY ENG. MARWA A. MURAD, MANAGING DIRECTOR OF MAXIMILIANO DEVELOPMENT MANAGEMENT SERVICES (MDMS)

HERE ARE SOME STRATEGIES that can be implemented to minimize water consumption:

1. Efficient Irrigation Systems: Implementing smart irrigation systems can significantly reduce water usage in landscaping and green spaces.

2. Recycling greywater reduces the burden on freshwater resources and can significantly lower overall water consumption in construction projects.

3. Installing low-flow fixtures such as low-flow toilets, faucets, and showerheads can greatly reduce water usage in residential and commercial buildings; and by using these fixtures, significant amounts of water can be saved without compromising user comfort and hygiene.

4. Using Water-efficient Appliances

By implementing these water conservation measures in Saudi construction projects, substantial reductions in water consumption can be achieved. These strategies not only address water scarcity concerns but also contribute to environmental sustainability and cost savings in the long run.

Using sustainable materials in Saudi construction projects can have several benefits, including:

1. Environmental Impact: Sustainable materials are typically sourced, produced, and used in a manner that minimizes their impact on the environment. This can include using renewable resources, reducing carbon

emissions, and minimizing waste generation. By using sustainable materials, construction projects can contribute to lowering greenhouse gas emissions and conserving natural resources.

2. Health and Well-being: Many sustainable materials are chosen for their low volatile organic compound (VOC) emissions, which contribute to better indoor air quality. This can ultimately create healthier and more comfortable living and working environments for occupants.

3. Durability and Longevity: Sustainable materials are

often chosen for their durability and long lifespan. Using materials that are known to have a longer lifespan, such as recycled or engineered materials, can result in reduced maintenance, repair, and replacement costs over time.

By incorporating sustainable materials into construction projects in Saudi Arabia, the industry can contribute to the country’s sustainable development goals, reduce its ecological footprint, and create more resilient and environmentally friendly built environments.

Incorporating green roofs and green spaces in Saudi construction projects can contribute to biodiversity preservation, provide ecosystem services, enhance aesthetics and well-being, improve energy efficiency,

enhance urban resilience, and serve as educational and cultural spaces. By integrating these green elements, construction projects can contribute to the overall sustainability and livability of the region while promoting a closer connection between residents and the natural environment.

Engaging stakeholders is crucial for the success of sustainability initiatives in Saudi construction projects for several reasons:

1. Shared Vision: everyone can contribute their perspectives, expertise, and concerns. This collaborative approach helps to ensure that the sustainability initiatives align with the needs and aspirations of all stakeholders.

2. Knowledge and Expertise: Engaging stakeholders allows for the exchange of

ideas, best practices, and innovative solutions.

3. Support and Commitment: When stakeholders are actively engaged, they are more likely to be supportive and committed to sustainability initiatives.

In summary, engaging stakeholders in Saudi construction projects is crucial for developing shared visions, leveraging knowledge and expertise, gaining support and commitment, fostering collaboration and partnerships, ensuring transparency and accountability, and obtaining social acceptance. By involving stakeholders, sustainability initiatives can be tailored to local context, interests, and needs, leading to more successful outcomes and a more sustainable built environment in Saudi Arabia.

Eng. Marwa A. Murad, Managing Director of Maximiliano Development Management Services (MDMS)

MAXIMILIANO DEVELOPMENT MANAGEMENT SERVICES (MDMS)

“BY INCORPORATING SUSTAINABLE MATERIALS INTO CONSTRUCTION PROJECTS IN SAUDI ARABIA, THE INDUSTRY CAN CONTRIBUTE TO THE COUNTRY’S SUSTAINABLE DEVELOPMENT GOALS, REDUCE ITS ECOLOGICAL FOOTPRINT, AND CREATE MORE RESILIENT AND ENVIRONMENTALLY FRIENDLY BUILT ENVIRONMENTS.”

AL HASHEMIAH CONTRACTING CO. L.L.C (HATCO)

DRIVING SUSTAINABILITY IN THE CONSTRUCTION SECTOR: A KEY FOCUS IN SAUDI ARABIA’S SAHAYEB DATA CENTERS PROJECT ON ITS PATH TO LEED SILVER CERTIFICATION

BY ENG. OSAMA H. HASHEM, CEO AT AL HASHEMIAH CONTRACTING CO. L.L.C (HATCO)

THE SAHAYEB DATA CENTERS PROJECT IN SAUDI ARABIA — aiming for LEED Silver certification — places the utmost importance on sustainability. LEED being the world’s most prominent ‘green’ building rating system, this project proved an opportunity for the Al Hashemiah Contracting Company (HATCO) to work towards constructing a future of sustainable coexistence, which aligns with the company’s vision and aspirations. The client and owner, SAHAYEB, partnering with EPC Contractor MIS (for efficient execution), Design & Supervision Consultant Edarat Group (for meticulous project oversight), and Main Contractor HATCO (for seamless construction), this collaborative effort emphasizes sustainable practices from inception to completion. Recognizing the significance of sustainable construction, the project integrates environmentally friendly measures to meet the stringent requirements set forth by

LEED Silver certification. By aligning with the client’s vision and engaging an expert contractor, the SAHAYEB Data Centers project is set to showcase a remarkable commitment to sustainable design and construction, while achieving the prestigious LEED Silver certification.

While energy consumption is the primary sustainabilityrelated focus in Data Centers, water conservation must not be overlooked. Given Saudi Arabia’s water scarcity, implementing water-conservation measures within the SAHAYEB Data Centers project is essential. Incorporating sustainable technologies like Geocell “soakaway pits,” rainwater will be responsibly dispensed back into the earth below, without having to waste excess material on building large rainwater drainage networks. Furthermore, employing low-flow fixtures — in locations like the restrooms and mop rooms — will help conserve water without compromising the facility’s

functionality and hygiene standards. Thus, working with such strategies will significantly reduce the project’s water footprint, both exteriorly & interiorly.

In terms of energy, achieving energy efficiency is a paramount objective in the construction of the SAHAYEB Data Centers. Since Data Centers consume substantial amounts of electricity, adopting energy-efficient technologies and design principles is crucial. The project will integrate renewable energy sources, such as solar power, to reduce reliance on non-renewable resources. Although, being efficient with regards to energy does not stop at the harnessing phase, but embracing advanced and accurate metering systems will allow building users to identify — hence act upon — opportunities for where energy could be further utilized in more efficient manners. This is fundamentally accomplished through the tracking of building-level and system-level energy consumption.

To minimize environmental impacts, efficient waste management strategies are imperative during the construction and operation phases of the SAHAYEB Data Centers project. The recycling and reuse of construction materials occurs with this project’s construction steel, formwork, and excavated earth. Moreo-

ver, partnering with waste management agencies for proper disposal and recycling, of further waste throughout the construction phase, is already underway. At least 75 percent of construction and demolition materials are expected to be diverted from landfills — and redirected towards recycling facilities — before HATCO’S handover and close out of this environmentallyfriendly project. By prioritizing such practices, the SAHAYEB Data Centers project can significantly lower its carbon footprint, and align itself with the waste management requirements set-out by LEED.

Incorporating sustainable materials in the construction of the SAHAYEB Data Centers is vital to meet the LEED Silver certification standards. Utilizing locally sourced construction materials reduces carbon emissions associated with transportation, and acts to support regional growth. When it comes to material selection, specifications to which the building’s curtain wall glass panels are designed and produced, as well as the way in which the building’s façade is contextually designed, helps prevent unwanted excess heat and light from entering and ‘polluting’ interior spaces. Additionally, utilizing energy-efficient insulating materials,

and eco-friendly paints, contribute to a ‘greener’ Data Center facility.

In parallel to all that has been discussed, engaging the project’s various stakeholders is fundamental to the success of sustainable initiatives in the SAHAYEB Data Centers project, on its ‘path’ towards achieving the LEED Silver certification. Building partnerships with local communities, suppliers, and employees is one way to foster a comprehensive approach towards continuous sustainability. Regular communication, workshops, and awareness campaigns can also be organized to inspire such momentum in the effort towards sustained sustainable practices, and the realization of their long-term benefits. For example, offering training programs for employees ensures that they are equipped with the necessary knowledge to implement sustainable practices throughout the project’s lifecycle; both before and after the completion of the construction phase. Collaborating with such stakeholders enables the SAHAYEB Data Centers project to cultivate a sustainabilityoriented culture, and contribute to the wider sustainable development of the construction sector in Saudi Arabia. This should ultimately align with the stakeholder engagement requirements of the LEED Silver certification.

In conclusion, the SAHAYEB Data Centers project in Saudi Arabia demonstrates a commitment to sustainability, as it embarks on the journey towards obtaining the LEED Silver certification. Henceforth, resource value can be maximized, while minimizing negative environmental impacts, so that both the economy and the environment can thrive. Through the integration of renewable energy, responsible water usage, efficient waste management, sustainable materials selection, and fostering stakeholder collaboration, the SAHAYEB Data Centers project serves as a pioneering example of sustainable construction in Saudi Arabia. Together, we can create an environmentally conscious future that meets the highest certification standards in sustainable design and construction, while aligning with the sustainable goals of Saudia Arabia’s vision 2030.

INNOVATION IN FACILITIES MANAGEMENT 2023 AWARDS

The Innovation in Facilities Management Awards 2023 was an exceptional event that celebrated and recognized groundbreaking advancements in the field of facilities management. The awards ceremony served as a platform to showcase the most innovative and transformative solutions in managing

and maintaining built environments. It brought together industry leaders, experts, and professionals who are at the forefront of driving change and pushing the boundaries of facilities management practices. We reveal the full list of winners and highly commended for this year’s awards

CBNME

CEO OF THE YEAR

Mohammed Alsharaf | IFM HOLDINGS

EDUCATION AND DEVELOPMENT INITIATIVE OF THE YEAR

Elmira Abdullina | ACCIONA

“I am honoured to have been awarded ‘CEO of the Year’ at the 2023 Innovation in FM Awards. This recognition is a testament to the dedication and hard work of my incredible team and colleagues who have been an invaluable support on this journey. I would like to express my deepest gratitude to Construction Business News ME for organising this prestigious event and for selecting me as the recipient of this esteemed award, it is truly a humbling experience. Together with the team at iFM Holdings, we have achieved remarkable milestones, and I am grateful for the collective effort and collaboration that has led to this success. This award serves as a reminder of our commitment to innovation and excellence in the industry and I am excited to continue driving positive change with such an exceptional team. Thank you all for your unwavering support and belief in our shared vision.”

Mohammed Alsharaf, Divisional CEO at iFM Holdings

“ACCIONA has been honored to receive the “Education Initiative of the Year” at the Innovation in Facility Management (FM) Awards 2023. As Elmira Abdullina, Talent Acquisition & Development Manager mentioned: “The award is in recognition for ACCIONA’s Learning English Achievement Program (A LEAP), developed in-house, which focuses on identifying English language gaps through diagnostic testing and providing a structured language training specifically designed for housekeeping staff working in healthcare clinical environment and in aviation sector. Two separate vocabulary books have been authored and published with focus on healthcare and aviation. This program aims to equip our valued housekeeping staff with the essential language skills necessary to communicate effectively in English within their professional environment. Our structured approach to the development of personnel starts from new joiners’ level up to the leadership suite. We guarantee learning and development for all our professionals at all levels. Moreover, we strongly focus on internal talent development. We are extremely proud and grateful to win “Education Initiative of the Year” for the second consecutive year!”

Elmira Abdullina, Talent Acquisition and Development Manager at ACCIONA

Corporate Social Responsibilities And Welfare Activities | ADEEB GROUP

Initiative of the Year award during the event held on June 9, 2023.

This recognition holds immense significance for us, as it showcases our unwavering dedication to creating a positive impact on society through our corporate social responsibility initiatives. With a history of operating in the UAE for close to 29 years, we have always strived to make a meaningful difference in the lives of people and the environment around us. We extend our heartfelt gratitude to the distinguished panel of judges for acknowledging our commitment in the field of CSR. It is with immense appreciation that we recognize the organizations and individuals who have supported and contributed to our CSR endeavors. Their unwavering support has empowered us to implement impactful and sustainable initiatives in crucial areas such as education, environment, and community welfare.

“On behalf of M/s Adeeb Group, First, I would like thanks to the rulers of the United Arab Emirates for the opportunity in line with the country’s vision. We were able to do CSR initiatives that align with the country’s values and mission while catering to the needs of society and the environment.

I would like to extend my deepest gratitude to BNC Publishing for organizing the Facilities Management Innovation Awards and granting us the privilege to participate. We are thrilled and filled with an overwhelming sense of joy and pride as we proudly announce M/s Adeeb Group as the recipient of the esteemed CSR

Once again, we would like to express our deepest thanks to BNC Publishing and the entire organizing committee for hosting this exceptional event. Your recognition fuels our excitement and motivates us to continue our pursuit of excellence and social responsibility.”

Dr. Ansari, Group CEO at M/s Adeeb Group

ENGINEERING SERVICE OF THE YEAR

BIN DASMAL ENGINEERING TECHNOLOGIES & MANAGEMENT CO. L.L.C. (BETAM)

CBNME

CLEANING COMPANY OF THE YEAR

Isnaad | IMDAAD

“We are proud to be recognized as the ‘Cleaning Company of The Year’ at the Innovation in Facilities Management Awards 2023. Founded by Imdaad in 2013, Isnaad has consistently excelled in the field of soft facilities management, setting new industry standards. This award stands testament to our commitment to innovation and customer satisfaction, that has led to several contract renewals and new projects in 2022, resulting in a 95% renewal rate as well as 72 new contracts. As a company with over 3,000 professionals overseeing 40 million square feet over 500 sites, we place a high priority on quality, professionalism, and sustainability. In addition to our ISO certifications and industry recognition, we are committed to excellence and continue to invest in innovative solutions, digital advancements, and sustainable practices, which positions us for further growth. Recognition such as this represents a significant milestone in our journey, and we remain committed to providing outstanding services and creating positive impact.”

CLEANING COMPANY OF THE YEAR - HIGHLY COMMENDED

TRANSGUARD GROUP

HEALTH & SAFETY INITIATIVE OF THE YEAR

DYNAMIC MOBILE RISK ASSESSMENT APP | ENGIE SOLUTIONS MIDDLE EAST

YOUNG FM MANAGER OF THE YEAR

Azharuddin Mohammed | EMIRATES NATIONAL FACILITIES MANAGEMENT (ENFM)

EMIRATES NATIONAL FACILITIES MANAGEMENT

AI Taskmaster App | SERVEU FACILITIES MANAGEMENT

availability of our skilled workforce. Tasks are efficiently assigned to the most appropriate team members using this dynamic allocation system, ensuring optimal resource utilisation and timely completion of projects.

ServeU, a subsidiary of Union Properties is excited to announce that our revolutionary ‘ServeU AI TaskMaster’ app has been named ‘FM App of the Year.’ The app, which is at the forefront of innovation, aims to revolutionise the way facilities management tasks are carried out by employing artificial intelligence and advanced algorithms. The latest award reaffirms the app’s ability to provide clients with unprecedented

control, efficiency, and transparency, thereby streamlining operations and improving overall experience.

One of the key distinguishing features of the ‘ServeU AI TaskMaster’ app is its intelligent task allocation system. The app analyses and interprets real-time data using advanced machine learning algorithms, taking into account factors such as skill sets, location, and

Clients have easy access to a variety of features and functionalities, owing to the app’s user-friendly interface. With the ServeU AI TaskMaster app, users have complete control over operations, from making service requests to tracking task progress to accessing analytics and performance reports. The integrated chatbot feature of the app also adds a new level of accessibility and convenience. Customers can communicate with the app’s intelligent virtual assistant to get prompt assistance and updates. As a result, the platform can guarantee effective communication and resolutions, further enhancing the overall experience for users. ServeU has consistently upheld its commitment to maintaining the privacy and security of users’ data. The ‘ServeU AI TaskMaster’ app makes use of strong encryption protocols and stringent access controls to safeguard the privacy of our clients’ sensitive data. As we celebrate this outstanding accomplishment, we want to express our sincere gratitude to our esteemed clients, partners, and team members at ServeU, whose unwavering commitment and expertise have made this platform a success.

CBNME

“ServeU, a subsidiary of Union Properties is honoured to have been named the ‘Facilities Management Company of the Year.’ This prestigious award exemplifies our unwavering commitment to excellence, innovation, and

customer satisfaction. ServeU takes great pride in consistently exceeding expectations as a trusted facilities management company, and this award validates our commitment to providing unparalleled solutions that address our clients’

diverse needs and improve their operational efficiency. Innovation has been the cornerstone of our continued success. By leveraging the latest technologies and best practices in the industry, we continuously work to push the envelope and drive excellence in the industry. As a company, we believe that innovation is not just a keyword, but rather a driving force that enables us to deliver exceptional results, streamline processes, and improve customer satisfaction. It is crucial to remember that this accomplishment would not have been possible without the unwavering dedication of our talented team. Their knowledge, professionalism, and drive for excellence have helped ServeU establish itself as an industry leader. We promote a culture of continuous learning and development to ensure that our team stays on top of industry trends, while possessing the skills needed to deliver innovative solutions.”

Gary Reader, GM at ServeU Facilities Management Company

INNOVATIVE FM COMPANY OF THE YEAR

“We are honored to have been named the ‘Innovative FM Company of the Year’ at the Innovation in Facilities Management Awards

2023. This recognition reflects our unwavering commitment to innovation, resulting in exceptional value for our clients. With the

INNOVATIVE FM COMPANY OF THE YEAR - HIGHLY COMMENDED ADEEB GROUP

integration of cutting-edge technologies and advanced practices, we strive to revolutionize the facilities management industry. To realize this vision, we have enhanced our operational efficiency and sustainability with our sensor-based sorting technology, AI-powered software, robotics, and through strategic collaborations with key partners. Using technologies such as these to empower our team, we ensure seamless and safe service delivery across all our operations. In our role as a trusted partner, we endeavor to preserve facilities throughout the UAE and beyond and will continue to serve our customers with the latest services the industry has to offer. As we move forward, innovation will remain at the core of our strategy, optimizing critical infrastructure and ensuring that we remain a leader in the sector.”

Jamal Abdullah Lootah, Group CEO at Imdaad

“On behalf of M/s Adeeb Group, I thank you visionary leaders of the United Arab Emirates for their selfless service and tireless efforts to shape the country with innovative Facility Maintenance Standards.

I am thrilled and filled with immense gratitude to BNC Publishing for organizing the Facilities

Management Innovation Awards and presenting us with the highly commendable award for Innovating FM Company of the Year. This recognition is an extraordinary honor for us, as it symbolizes our dedication as an FM and MEP contractor in the UAE since 1994. Throughout our journey, we have relentlessly

pursued excellence and remained at the forefront of innovation in delivering exceptional facility management services and MEP solutions to our valued clients. Receiving this prestigious award reaffirms our unwavering commitment to embracing cutting-edge technologies, implementing advanced practices, and continuously enhancing our service offerings. It fills us with immense pride to be recognized as pioneers in the FM industry, setting new benchmarks for quality and innovation.

I express my heartfelt appreciation to the esteemed panel of judges for acknowledging our tireless efforts. Their recognition serves as a powerful motivation to continue pushing boundaries, raising industry standards, and providing unparalleled value to our clients. Furthermore, I extend my deepest gratitude to BNC Publishing and the entire organizing committee for hosting this illustrious event. Your esteemed platform has provided us with a remarkable opportunity to showcase our unwavering dedication to innovation and excellence in the field of facilities management.”

Dr. Ansari, Group CEO at Adeeb Group

CBNME

“We consider The Innovation in FM Awards, as one of the most prestigious industry events, raising the bar for FM companies throughout the Middle East region for their innovative achievements. For me to be recognised by industry peers, as a technological leader and corporately for developing our innovative technology solutions, as well as Farnek for its overall FM performance, is always the ultimate accolade. Winning this award underscores the success of our corporate strategy which embraces and supports innovation and excellence at every level and we are looking forward to participating in the awards programme again next year.”

Javiera Aijaz, Managing Director at HITEK Services (Farnek)

“We are proud of bfm’s recognition received at this year’s CBNME Innovation in FM Awards.

Honoured that our entire team were highly commended by award judges under the ‘Tech and Innovation in FM’ category for our state-of-the-art bfm EYE Command Control Centre and the efficiency of our vehicle-based, mobile FM teams for servicing client sites across the UAE.

It’s a well-deserved result for our entire hard-working team, and especially fitting that bfm’s industryleading innovations and digital transformation initiatives have been recognised at the highest industry level this year.”

Karthik Ragothaman, General Manager, bfm - Bloom Facilities Management

SUSTAINABLE INTIATIVE OF THE YEAR

Energy Performance, Management And Technology | ENGIE SOLUTIONS MIDDLE EAST

SUSTAINABLE INTIATIVE OF THE YEAR - HIGHLY COMMENDED

Water Saving Initiative | VERTECO

CBNME

FM MANAGER OF THE YEAR

Manar Alzoubi | BLOOM FACILITIES MANAGEMENT

“We are deeply honoured that our Operations Manager, Manar Alzoubi, won the prestigious ‘Facilities Manager of the Year’ award at the CBNME Innovation in FM Awards 2023. This well-deserved award recognises Manar’s hard work, unwavering innovative spirit and commitment to world-class service delivery standards.

Our entire team were also highly commended by award judges under the ‘Tech and Innovation in FM’ category for our state-ofthe-art bfm EYE Command Control Centre and the efficiency of our vehicle-based, mobile FM teams for servicing client sites across the UAE.

We are proud that bfm’s industry-leading innovations as well as our successful diversity and inclusion initiatives have been recognised at the highest industry level in this way.”

Karthik Ragothaman, General Manager, bfmBloom Facilities Management

SOFTWARE SOLUTIONS COMPANY OF THE YEAR

VERTECO

“It is always an honour to be recognised by FM industry leaders for the work we do, but to be acknowledged for our achievements in innovation is really special. The last few years have been nothing short of exceptional for VERTECO. Always known locally as the water saving specialists and sustainability experts, we decided to turn our focus to innovation, and made it our mission to introduce ground-breaking IoT solutions that support our sustainable ambitions, and those of the sector.”

King continues, “From first introducing Smart water management systems which have been commended by government entities, through to launching data driven FM solutions which are disrupting the way teams operate, we are so very proud of the transformative journey we have been on. This is just the beginning, and we will continue to invest in new technologies which bring even more innovative yet practical solutions to the market.”

David King, Managing Director of VERTECO

UNSUNG HERO OF THE YEAR

Ahmed Elsayed Acoelomate Abdelnaby | MUSANADAH FACILITIES MANAGEMENT

“Protecting life and assets is the ultimate objective of any professional FM manager with Musanadah always placing the utmost emphasis on health and safety.

Therefore, we are proud that our FM Manager, Ahmed El sayed was awarded the coveted ‘Unsung Hero of the Year’ accolade at the CBNME Innovation in FM Awards 2023.

As a qualified electrical and electronics engineer, we are proud that Ahmed was recognised by the panel of industry judges for correctly and diligently following FM best practice, as well as established risk management procedures, during a major flooding event at our clients UNESCO heritage site, mitigating the risk of property damage and protecting the interests of staff and local residents.

Our HR Manager, Ahmed Alhakeem was present at the lavish awards ceremony to accept this well-deserved award on Ahmed’s behalf.”

Vijay Kavasseri, Operations Director, Musanadah Facilities Management

SECURITY COMPANY OF THE YEAR

TRANSGUARD GROUP

CBNME

VISIONARY LEADER OF THE YEAR

Eng. Mohammad Abdulkarim Khamis | ENFM

Emirates National Facilities Management is delighted to announce that our CEO has received this prestigious Awards of Visionary Leader of the Year in the Middle East level among Top Facilities Management Leaders. Eng. Mohammad won this prize because of his outstanding efforts and great achievements in making Emirates National Facilities Management unique brand to deliver solutions and services to our client’s portfolio in UAE Market and for his contribution to overall Facilities Management Industry. He is a visionary leader who looks forward to devising long-term strategies required to sustain.

The business and to have a competitive edge in the FM Market. His leadership, enthusiasm, and commitment to excellence continue to inspire all EnFM Team.

TECH LEADER OF THE YEAR

Javeria Aijaz | FARNEK

ASSESSING AND MITIGATING

FIRE HAZARDS IN CONSTRUCTION MATERIALS

BY DR. HASSAM CHAUDHRY, ASSOCIATE PROFESSOR AT HERIOT-WATT UNIVERSITY DUBAI

Construction sites are dynamic environments where multiple activities, materials, and equipment converge, creating a high potential for fire related incidents. The sites often involve flammable materials, such as insulation, paints, solvents, and fuel, which can easily ignite and spread flames rapidly. Additionally, electrical systems, welding equipment, and temporary

heating systems increase the likelihood of fire incidents. The vulnerability of these sites to fire outbreaks is one of the crucial reasons for focusing more on fire safety in construction projects. Without proper fire safety protocols, any negligence can quickly escalate into an escalating event, resulting in severe injuries, fatalities, and extensive property damage. Moreover, construction projects typically involve intricate structures, including scaffolding,

temporary partitions, and interconnected building systems. In the event of a fire, these complex arrangements can block escape routes, making evacuation challenging for workers. Proper fire safety planning ensures the availability of clearly marked exits, safe access to fire extinguishers, and comprehensive emergency response protocols to facilitate a swift and orderly evacuation.

The UAE has been rigorously enforcing these measures, the regulatory framework for fire safety in the country offers detailed guidelines covering essential areas such as fire detection and alarm systems, fire protection systems, and fire safety protocols during the construction phase. Dubai has also announced its intention to establish uniform fire safety testing protocols for building materials like cladding and cables. Dubai Civil Defence (DCD) has specified that suppliers and contractors must have their products evaluated at a laboratory certified by DCD before using them in construction activities. These

requirements apply to all categories of buildings, encompassing residential, commercial, and industrial properties. Recognising and prioritising fire safety measures is essential to protect workers, minimize property damage, and save lives. The choice of building materials, along with the building’s design and layout, also plays a crucial role in fire safety. For instance, materials like fireresistant coatings, fire-rated doors and windows, fire-resistant insulation, and flame-retardant fabrics are designed to resist high temperatures, slow the spread of flames, and prevent the rapid collapse of structures during a fire. Advanced technologies, such as fire-resistant concrete additives and intumescent coatings, provide additional protection. By incorporating fire-resistant materials and technologies into construction projects, the potential for fire-related disasters is significantly reduced. These materials allow buying valuable time for occupants to evacuate, allow for effective fire suppression efforts, and help prevent the rapid spread of fire, ultimately saving lives and reducing property damage.

Effective fire safety measures in construction projects also safeguard neighbouring properties and the surrounding environment.

Construction sites are often located in densely populated areas, increasing the risk of fire spreading to adjacent buildings or natural habitats. The potential for firerelated disasters can be significantly reduced by implementing fire-resistant materials, adequate fire suppression systems, and regular inspections. Fire safety considerations for tall buildings and skyscrapers are critical due to the unique challenges these structures present. The height of the buildings, coupled with their complex design and large occupant capacity, necessitates robust fire safety measures to ensure the protection of occupants. One key aspect is the implementation of advanced fire detection and alarm systems. State-of-the-art fire detection technologies, such as advanced smoke detectors, heat sensors, and flame detectors, should be strategically placed throughout the building to provide prompt alerts in the event of a fire. Evacuation plans and clearly marked areas for people to gather in case of emergency is also very crucial.

Collaboration between fire safety professionals and the construction industry is key to ensure the implementation of effective fire safety measures in building projects. Regular fire drills and training sessions should be conducted to familiarise occupants with evacuation procedures and ensure an organised and efficient response in the event of a fire. Fire safety professionals bring specialised knowledge and expertise in fire prevention, suppression, and evacuation strategies. They can actively

collaborate with architects, engineers, and construction managers during the design and planning phases to incorporate fire safety features into the building’s layout. This collaboration ensures that fire safety considerations are integrated from the early stages, including the selection of fire-resistant materials, the design of safe escape routes, and the placement of fire detection and suppression systems. Furthermore, fire safety professionals can provide specialised training to construction workers on fire prevention, emergency response procedures, and the proper use of fire safety equipment. Through comprehensive training programmes, workers can gain the knowledge and skills required to prevent fires, identify potential hazards, and respond effectively in emergencies. Furthermore, training sessions can cover topics such as proper handling and storage of flammable materials, safe use of tools and equipment, evacuation procedures, and the use of fire extinguishers. Equipping construction workers with fire safety knowledge can prepare them to be an integral part of maintaining a safe working environment.

Dr. Hassam Chaudhry, Associate Professor at Heriot-Watt University Dubai

MAKING A DIFFERENCE

Kasun Illankoon spoke to Joe Lahoud, Managing Director, Karcher Middle East, who elaborates on Karcher’s impact in the Middle East, innovative products and equipment, the importance of investment in R&D, and so much more.

Tell us how Karcher has performed in 2023?

Despite the global challenges we are facing on several fronts, particularly economically and logistically, our business is growing, and we are working tirelessly to exceed our own expectations. Whenever we feel a product segment is degrowing, the diverse product portfolio of Karcher allows us to lean into different categories and capitalise on other opportunities.

How does Karcher view the Middle East market? What are some of the opportunities that the company has identified in the region?

The Middle East Region is incredibly diverse. Every country has its own unique dynamics and opportunities, and we try to approach each market with a strategy catered to its local needs. In terms of opportunities, we see a huge potential in the municipal cleaning equipment, as well as our vehicle wash division. Countries such as the UAE and Saudi Arabia are ripe with new projects in these product categories.

We also see a lot of potential in hot water high pressure cleaners, an underrated and incredibly beneficial technology which plenty of businesses in the construction and automotive industries are starting to utilise as an enhancement in their cleaning methods.

What are some of the latest cleaning robots developed by Karcher, and how do they differ from traditional cleaning equipment? Karcher is always investing in the research and development of new products. We have hundreds of new patents every year across

several product categories. One of our latest innovations that we are planning for the Middle East Region is the Kira B 50 - our first fully autonomous robotic scrubber drier. The Kira B 50 uses artificial intelligence to create a seamless and economical floor cleaning experience.

Could you elaborate on the advanced technologies incorporated into Karcher’s cleaning robots that enhance their efficiency and effectiveness?

Well, if we talk about the Kira, we’ve incorporated a multi-sensor system which takes advantage of LiDAR navigation to provide a 360° field of view of the environment being cleaned. This allows the robot to quickly identify, predict and avoid potential obstacles which might disrupt the daily cleaning process. The Kira also has a teach, repeat & fill-in process which means it can learn new, optimal cleaning routes.

What specific cleaning challenges or industries do Karcher’s cleaning robots and solutions cater to, and how do they address these unique requirements?

Karcher’s portfolio covers a wide range of industries, such as automotive, hospitality, healthcare, facility management and more. Our products are always created with the mentality of solving cleaning problems, no matter how complex they seem.

Can you provide examples of Karcher’s innovative cleaning solutions that have had a significant impact on environmental sustainability?

One of our most innovative solutions is our eco-efficiency mode, which exists across most of our product categories. This function allows the product to operate in a low power, low noise consumption to reduce any adverse impact on the environment.

Has Karcher engaged in any strategic collaborations or partnerships with other companies or organisations to further advance their cleaning technology? If so, could you provide some details?

Karcher is always looking for new collaborations. We recently partnered with Beeah, the regional powerhouse in sustainability and digitalization. This partnership was done with the objective of enhancing our collaboration across multiple projects and areas of interest that aim to maintain a cleaner city environment and improve the lives of residents across the region.

Can you discuss Karcher’s vision for the future of cleaning technology and their plans for continued innovation in the industry?

Karcher’s number one priority has always been the same: To make a difference. Our investment in research and development, as well as sustainable solutions has always been of great importance to us, and we will continue to do so as we maintain our trusted position as a leader in cleaning technology.

Joe Lahoud, Managing Director, Karcher Middle East

AI-DRIVEN PROPERTY INVESTMENT

ASETTE’S CEO, LEENA VESTERINEN, GIVES US INSIGHTS INTO HOW THE AI-DRIVEN PROPERTY INVESTMENT PLATFORM LIKE ASETTE IS REVOLUTIONIZING OFF-PLAN PROPERTY SEARCHES, EMPOWERING INVESTORS WITH COMPREHENSIVE ANALYSIS OF PRICE APPRECIATION, RENTAL YIELDS, AND ROI CALCULATIONS

Artificial Intelligence (AI) has become an integral part of decision-making processes across various industries, from flight price comparisons to personalized product recommendations.

Now, AI is making its mark in the realm of real estate, where

it can be used for property market analysis and to predict property prices and market conditions, by factoring in various market and economic data points. AI assesses large data sets, from various real estate and economic data sources to make predictions on the investment metrics and market trends.

Traditionally, the research and analysis has taken tens of hours from a person and it has its limitations, as no one person can accurately deal with vast amounts of data and make a conclusive analysis of it.

Secondary market data analysis which is mainly based on historical data, is easily available and accessible via digital tools and portals as of today.

Whereas, for the off-plan market, AI’s support is significant, as the constructions are still ongoing and the properties will be ready in the future. The data used to support off-plan property investing will need sophisticated data models to produce easily consumable data for decisionmaking. AI can offer automated analysis and data-driven advisory to drive the advantage to make faster decisions, as the property investors will be able to find the most optimal opportunities.

Asette, with its AI-driven property investment platform, is at the forefront of revolutionizing the industry by providing investors with comprehensive analysis of price appreciation, rental yields, and ROI calculations. This transformative technology is enabling investors to make faster, more accurate decisions based on reliable data.

Personalized Recommendations and Investor Profiling

Asette’s platform understands the diversity of each investor’s profile, allowing it to make personalized recommendations on the most profitable investment options. By analyzing various profile parameters and predictive investment metrics, the AI model identifies the property units that align with the investor’s unique requirements. This level of personalization ensures that investors are presented with options that truly match their preferences and goals, saving them significant time and effort in their research process.

Instant Property Scanning and Access to Information

Traditionally, property research has been a time-consuming endeavor, requiring investors to manually sift through countless listings and analyze data from multiple sources. With a promise to save

investors a 3-months decision-making process and over 40 hours of research, Asette simplifies the complex 30-step procedure using a single tool: Asette’s AI model changes the game by swiftly scanning property options and providing instant access to relevant information. Investors can now explore a wide range of off-plan property units without the need for extensive manual searches, allowing them to efficiently evaluate the available options.

Automated Analysis and Predictive Insights

One of the most significant advantages of Asette’s AI-driven platform is its automated analysis capabilities. The AI model systematically extracts key information from vast datasets, allowing it to generate predictions for property price appreciation and estimated rental prices. By leveraging this wealth of data, investors gain valuable insights into various investment metrics, enabling them to make informed decisions. This level of analysis, powered by AI, empowers investors to have a comprehensive understanding of the potential returns and risks associated with their investment.

Empowering Investors with Independent Decision-Making

In the world of off-plan property investing, AI plays a pivotal role in

supporting investors on their investment journey. By providing reliable data, personalized recommendations, and predictive insights, Asette’s platform allows investors to make independent decisions with confidence. Gone are the days of solely relying on biased or incomplete recommendations. Investors now have the tools they need to evaluate properties based on transparent ROI calculations and market data. This newfound empowerment enables investors to take control of their investments and maximize their returns.

The era of AI-driven property investment platforms has arrived, transforming the way investors navigate the off-plan property market. Asette’s groundbreaking technology is revolutionizing the industry by simplifying the research process, offering personalized recommendations, and providing comprehensive analysis. Investors can now leverage AI to access reliable market data, make faster decisions, and calculate investment metrics accurately. With AI as their ally, investors are empowered to embark on their investment journey armed with insights that maximize their potential for success. As the AI-driven property investment landscape continues to evolve, Asette remains at the forefront, championing transparency, efficiency, and profitability for investors globally.

Leena Vesterinen, Asette’s CEO

ELMIRA ABDULLINA

ACCIONA’S TALENT ACQUISITION & DEVELOPMENT MANAGER

TALKS ABOUT ABSOLUTELY ESSENTIAL TALENT DEVELOPMENT STRATEGIES

In an exclusive interview with CBNME’s Managing Editor - Kasun Illankoon, Elmira Abdullina, Talent Acquisition & Development Manager at the business of ACCIONA in the Middle East, gives us an insight into talent development strategies, the programs that contribute to the achievement of talent development goals in ACCIONA, and how nurturing internal talent moves the company to the success in the industry.

First of all, congratulations on getting an award in the category “Education Initiative of the Year” for the second consecutive year! In your post-award video interview to CBNME you mentioned that your training strategy is part of the overall strategy of success in Facility Management industry. Could you elaborate more on this statement?

I strongly believe that training is one of the crucial elements of a strategic

competitive advantage for every industry. Learning that engages and changes human behavior is the fuel behind great teams. We all know we need solid training programs, but few organizations think of training as an organizational strategy. Often it is viewed as a tactical obligation. When we change our perspective and think of learning as a key component of strategic advantage, we begin to discover how to make our talent into a market differentiator nearly impossible to duplicate.

What are the success factors for a good training program?

Our attention should be directed towards four crucial aspects of the program. Firstly, let’s ask ourselves: does it effectively contribute to our business goals? We want the content to be engaging, up-to-date, and easily understandable, catering to the current needs of our audience. It’s crucial that the delivery method is top-notch, ensuring it reaches individuals precisely when they require it the most. And lastly, we must establish a robust strategy to sustain and apply the newly acquired skills or knowledge in the workplace. While it may sound simple, executing these aspects often proves to be quite challenging.

How do you make sure your target learners are actually interested to engage into the new training programs?

“We are too busy to learn!” Even if you are not an L&D professional, this phrase will definitely sound familiar to you. Promoting the value of continuous learning can yield remarkable results in terms of learner engagement and cultivating a learning-oriented mindset. When learners truly grasp the personal benefits that they can derive from learning and development opportunities, their enthusiasm and eagerness to participate increases significantly. Fortunately, there is a straightforward solution that can facilitate understanding of these advantages. Coming from a strong commercial background, I’m always emphasizing the importance of sales and marketing even when it comes to promoting our educational initiatives within the company. Integrating sales and marketing techniques into your learning strategy enables effective communication of the benefits of learning to your workforce. Once individuals can answer the fundamental question of “what’s in it for me?” they will eagerly seek out learning and development opportunities, actively pursuing knowledge and growth. Using marketing techniques allows you to elevate learner engagement to new heights, completely revolutionizing the learning culture within your organization. Gaining a profound

understanding of your audience forms the bedrock of your marketing efforts. In today’s fast-paced, constantly connected society, successful marketing of in-house learning products is more important than ever before. In the realm of learning and development, we excel at comprehending the needs of our learners. However, truly knowing your audience extends beyond understanding their workloads, learning styles, and preferences. It is about knowing what truly motivates them and asking critical questions such as why they chose to work for our organization. By grasping the mindset of your people, you can present learning solutions in a manner that captivates their interest and ignites their curiosity. The second step revolves around comprehending and developing your identity as a learning and development department. It is essential to consider how your department’s brand aligns with the overall organizational brand, its distinct personality, and its core values. While you may not have previously contemplated establishing a brand for your learning and development department, doing so can provide a tremendous influence on how learners engage with your offerings. Think of it this way: by cultivating a brand that resonates with your learners, you increase the likelihood of their active involvement in the solutions you provide.

Why did you decide to focus on language development this year and implement ACCIONA Learning English Achievement Program throughout various sectors of your operations in GCC?

We grow very fast as a company and as a solution at ACCIONA in Facility Management Industry. Our aim is to make sure we prepare a strong internal base of talents that are ready to take on the next step in the company hierarchy. As a learning and talent leader, I am personality responsible for the effectiveness of training programs that I develop and implement. There is a great portfolio of training programs that can help our talents to grow within organization. But, having in mind our diverse multinational audience, especially in blue collar category, sometimes the obstacle of program effectiveness and basic ability to put themselves forward to those training programs is a language barrier.

CBNME FACILITIES MANAGEMENT

That is why I decided it is a great opportunity to flip the approach and instead of accepting the situation –change the situation with a holistic approach. By bridging the language gap, we focus on providing development and growth opportunities to more people within organization in a long run. We will make more programs accessible to a bigger audience. If let’s say, a housekeeping attendant, sees a growth opportunity within a current company to the next level as a team leader, then supervisor, then an operations manager –there is a smaller chance for the person to look for an opportunity elsewhere. And of course, looking at the whole picture from the perspective of two towers: talent acquisition and talent development – it

will help us to save on recruitment and onboarding costs. Success starts when we prioritize workforce development. It starts when we begin to look at offering educational assistance to those in need, when we begin to customize our training offerings to the workforce. It starts with removing the roadblocks our employees have in order to utilize our learning programs.

You are clearly an advocate of internal talent development. What is the role of Learning & Development in succession planning and why is it important to develop internal talents?

Organizations today need to anticipate future training needs and react faster than ever before.

Understanding the role of L&D in succession planning is kind of like when a manufacturing leader needs to decide whether to make a product themselves or buy it from someone else. Let’s say you’re the leader of a tech company, and you’re thinking about creating your own operating system, like Apple does for their computers. That’s the “make” option. It means you’ll use your own team and resources to develop the product, assuming you have the capability and resources for it. It also assumes that your version will be as good as or better than what’s already out there in the market. On the other hand, the “buy” option means you’ll find an existing product that meets your customers’ needs and incorporate it into your own product or solution. It’s like when you find a competing operating system that already exists and can be purchased and used right away. Of course, this is a simplified example, and there are many factors to consider in the decision-making process. But it helps illustrate how L&D fits into a company’s succession planning strategy compared to recruiting. If a company decides to “make” or develop successors internally, they need to make sure they can train and develop people who can perform as well as or even better than those available in the job market. The challenge for L&D is not only to develop successors based on the current requirements of the position but also to think about future market trends and develop successors with additional skills to keep up with the changing industry. That’s why it’s important for L&D to focus on strategic roles and be diligent in their efforts.

In summary, moving in the direction of recognizing the need to look inside out and not the other way around will, in the long run, give us a strong competitive advantage. Engaged and loyal personnel is what will make us at ACCIONA move forward in the industry.

“COMING FROM A STRONG COMMERCIAL BACKGROUND, I’M ALWAYS EMPHASIZING THE IMPORTANCE OF SALES AND MARKETING EVEN WHEN IT COMES TO PROMOTING OUR EDUCATIONAL INITIATIVES WITHIN THE COMPANY.”