connected magazine Winter 2025

Chief Executive

Charlotte Horobin

Editor Shauna Kelly

Advertising

Shauna Kelly

marketing@cambridgeshirechamber.co.uk

Membership Team

enquiries@cambridgeshirechamber.co.uk 01223 237414

Chamber Contact Details

Clifford House, 2 Station Yard, Oakington, Cambridge, CB24 3AH Tel 01223 237414

Email

membership@cambridgeshirechamber.co.uk

Web www.cambridgeshirechamber.co.uk

@CambsChamber

Cambridgeshire Chamber of Commerce

Cambridgeshire Chamber of Commerce

@CambsChamber

Cover image credit:

Nate Lansdell, A Smile A Day Photography

Views expressed in connected are not necessarily these of Cambridgeshire Chamber of Commerce. Acceptance of advertisements does not imply official endorsement of the products or services concerned. Whilst every care has been taken to ensure the accuracy of editorial content, no responsibility can be taken for any errors and/or omissions. The editor reserves the right to make amendments without notification.

Marking Milestones, Building Momentum

This Winter edition of connected marks a defining moment for the Chamber. It lands at the close of an exceptionally busy quarter and at the beginning of a bold new chapter for our organisation and our business community.

Over recent months, we’ve taken time to reflect on who we are, who we serve, and the role the Chamber must play in an ever-changing world. Our recent rebrand is the result of that reflection. It is far more than a new visual identity – it is a clear statement of intent. A Chamber aligned with the world-class capability of our region. One that operates with confidence, authority, and ambition. One that advocates fiercely, supports businesses to navigate change, and unlocks opportunity at every stage of growth.

Every element of our refreshed brand has been designed with purpose and with our community firmly at the centre. We’ve focused on clarity, accessibility, and inclusivity – creating experiences that are easier to engage with and more reflective of the diverse, dynamic business community we represent. These thoughtful changes signal something powerful: a Chamber that is open, modern, and ready to meet the future alongside you.

This edition also celebrates the strength, resilience, and vibrancy of our business community as we mark 100 years of the Chamber in Peterborough. You can read more about our centenary celebrations on pages 24 and 25, and as if that weren’t enough, we’re already looking ahead to 110 years of the Chamber in Cambridge next year – a proud legacy with an exciting future.

As ever, connected remains a platform for sharing stories, raising profiles, and bringing our regional business community together. Whether you’re showcasing expertise, sponsoring an edition, or attending events, there are countless ways to be visible, be heard, and build meaningful connections. Turn to page 43 for our upcoming events calendar, where collaboration and opportunity await.

Thank you for being part of our community and for continuing to connect, contribute, and collaborate. This evolution marks a renewed commitment to being the place Where Business Belongs – and I look forward to sharing what comes next with you.

“Every element of our refreshed brand has been designed with purpose and with our community firmly at the centre.”

Shauna Kelly, Editor

An Evolution with Purpose: Shaping the Next Chapter of our Regional Economy

This winter edition of connected marks a significant moment for the Chamber. It is not simply a new season, but a new chapter –reflecting how we have evolved as an organisation and how we continue to shape the future of our region’s economy.

That evolution was unveiled at our flagship CambsB2B South Conference and Exhibition on 19 November 2025, hosted for the first time at the Hinxton Hall Conference Centre. The new venue provided the ideal setting to launch our refreshed brand, website and visual identity. This was far more than a change in appearance; it was a clear statement of intent. You can read more about CambsB2B South on pages 28 and 29. Our rebrand represents a modern, ambitious and purpose-driven Chamber, ready to lead, convene and champion business growth at a time when collaboration has never been more important.

We are also thrilled to celebrate a remarkable achievement: I attended the Chamber Business Awards with Chamber Patron, Stagecoach East, where they were recognition as ‘Winner of Winners’ as well as securing the Local Economy of the Future Award. This outstanding accomplishment highlights that tangible impact the Stagecoach East is creating in our region, and we are incredibly proud. You can read more about this win on page 26.

Chamber Patron Members

Charlotte Horobin, CEO

The Local Growth Plan was launched by the Cambridgeshire & Peterborough Combined Authority (CPCA) late last year. This impactful plan is the result of region-wide engagement, and we are proud to have played a central role in ensuring business voices were heard throughout the process. By addressing the pressing challenges facing our region and setting out a clear roadmap for the next decade, the plan provides a framework for sustainable and inclusive growth across Cambridgeshire and Peterborough – and a shared vision businesses can confidently invest behind.

Against this backdrop, the Autumn Budget was delivered at a pivotal time for business confidence. Our latest Quarterly Economic Survey (QES), featured on pages 8 and 9, highlights the pressures firms continue to face locally and nationally. In our region, 79% of businesses cite taxation as a major concern, while 68% report operating below full capacity. Recruitment remains challenging, with 78% of firms trying to recruit are struggling to fill roles, particularly in skilled and technical positions. Although some expect turnover to improve, profitability remains under pressure. While these findings mirror the national picture, they underline that regional businesses are feeling some challenges more acutely.

This year marks a major milestone: 100 years since the Chamber was established in Peterborough. Our centenary is not only a moment to reflect, but an

opportunity to celebrate the people and businesses shaping the city’s future. To mark this occasion, we are proud to launch the Peterborough Top 100 Awards, recognising those whose ambition, resilience and leadership drive Peterborough forward. The Top 100 will be revealed at our Centenary Dinner on 24 September, following a series of events throughout the year focused on business growth, development and opportunity. Nominations are now open, and close on Sunday 31 May. Further details can be found on pages 24 and 25. Looking outward, we are also expanding our support for businesses with global ambitions. Our new international training courses are designed to help firms navigate overseas markets, build confidence in exporting and unlock international growth. Whether you are new to exporting or looking to scale globally, our International Trade team is here to help – find out more on pages 14 and 15.

Through strong partnerships, informed advocacy and practical support, the Chamber will continue to champion growth, opportunity and confidence across our region.

The Chamber is Where Business Belongs

From the Chair

I am proud to share an exciting new chapter for the Cambridgeshire Chamber of Commerce, reflecting both the ambition of our business community and the evolving needs of the region we serve.

Over the past year, we have carefully evolved our Board to strengthen sector representation and introduce new voices. This ensures we have the depth, diversity and expertise needed to champion Cambridgeshire’s future economy. Our refreshed Board is united by a clear vision: to ensure every organisation across our region has the support, connections and advocacy it needs to thrive. We extend our sincere thanks to Steve Dighton and Andrew Silley for their leadership and contribution as they step down from the Board.

As part of this strengthened leadership, I am delighted to welcome Emma Queen, Partner at S&W; Gemma Goddard,

Partner at Birketts LLP; and Rob Facer, Founder of Barnack Estates UK Ltd, to the Chamber Board. Together, they bring valuable perspectives that will support our work on behalf of more than 60,000 businesses and nearly 240,000 employees across Cambridgeshire.

Alongside our Board evolution, we have introduced a refreshed membership structure that provides clearer guidance and greater value at every level, recognising the varied journeys of startups, scaleups, established companies and global innovators. We are also investing in the Chamber’s global strengths, including our international trade expertise, leading sectors and strong partnerships.

This year also marks the centenary of the Peterborough Chamber of Commerce, celebrated through a programme of events across the city. This is a pivotal moment for the Chamber, and I look forward to building a stronger, more dynamic Cambridgeshire together.

Peterborough Top 100 Awards: Nominations Now Open!

The Peterborough Top 100 Awards celebrate the people who make a real difference to the city, marking the Chamber’s centenary in Peterborough. A city shaped over centuries by industry, innovation and community,

Peterborough has always been driven by the ambition and resilience of its people. For the past 100 years, the Chamber has played its part in supporting that progress, championing local enterprise and civic leadership.

Today, as one of the UK’s fastestgrowing cities, Peterborough continues to evolve, and its future success depends on the individuals who step forward, inspire others and help the city thrive. These awards recognise those whose passion, commitment and achievements have made a significant contribution across a wide range of categories. Nominate yourself or someone else and help us celebrate the people shaping Peterborough’s present and future.

Find out more and submit a nomination by heading to our website events page or emailing events@cambridgeshirechamber.co.uk.

Sponsor the awards!

Sponsorship packages provide an opportunity to align your brand with the values of the awards while gaining meaningful exposure among influential business leaders and decision-makers. To find out more about becoming a sponsor please email: events@cambridgeshirechamber.co.uk.

*Entries from Peterborough and surrounding areas. Nominations close on 31 May 2026.

Faye Holland, Chair

Emma Queen

Rob Facer Gemma Goddard

Mike Greene, Chamber Board Director

Strengthening our Business Community: Welcoming Four New Chamber Patrons

The Cambridgeshire Chamber of Commerce is proud to welcome four new Patron Members whose expertise, ambition and commitment to regional growth will help shape the future of our business community. Anglia Ruskin University, PremCom UK, Anglia Translations Ltd and We Do Stories each bring distinct strengths, united by a shared focus on collaboration, innovation and opportunity for businesses across the region and beyond.

Anglia Ruskin University (ARU)

ARU is an innovative global university, welcoming students from 185 countries across campuses in Cambridge, Chelmsford, Peterborough and London. As a proud anchor institution for the region, ARU plays a vital role in its cities and communities, contributing to local employment, skills development, economic growth and innovation.

Anglia Translations Ltd

Anglia Translations Ltd joins the Chamber as a Patron with a strong commitment to supporting international growth and global connectivity. For over 30 years, the company has supported businesses of all sizes – from small start-ups to international global brands – by providing professional translation and interpreting services that help organisations communicate confidently across borders.

PremCom UK

PremCom UK is an advanced digital printing and marketing business with a clear focus: helping customers grow sustainably. With over 20 years of experience, PremCom UK supports organisations through intelligent print, data-led marketing and integrated campaign delivery. Their expertise spans direct mail, email and telesales campaigns, underpinned by a national database that enables precise customer profiling and targeting.

To find out more about our new Chamber Patrons and discover how their expertise can support your business growth, head to the Cambridgeshire Chamber of Commerce website.

www.cambridgeshirechamber.co.uk

We Do Stories

We Do Stories is an integrated PR agency based in Cambridge, helping ambitious organisations increase visibility, build authority and strengthen their reputation across traditional and digital media. Founded by journalists and media professionals with decades of experience across BBC, ITV, Channel 4, Al Jazeera, The Mirror, The Independent, Discovery and National Geographic, We Do Stories works with innovators and changemakers to provide the clarity, strategy and support needed to lead conversations and build engaged audiences.

Economic Activity Remains Stagnant Across the Region

The Quarter 4 2025 Quarterly Economic Survey shows a business community that has remained resilient through the year but is entering 2026 under continued stagnation.

While volatility has eased, the Q4 data confirms that many of the challenges shaping confidence earlier in 2025 have become embedded.

Sales performance across 2025 remained mixed, with limited momentum building as the year progressed. In Q4, 26% of businesses reported an increase in UK sales, while 30% reported a fall in overseas sales, highlighting continued weakness in international demand. Many firms reported no change in sales or orders, underlining the absence of strong growth drivers at year end.

Cost pressures remain the dominant concern. Throughout 2025, labour costs have been the primary driver of price increases, and Q4 shows little relief, with 80% of businesses citing labour costs as a key factor. Despite stabilising inflation, operating costs remain structurally

high, driven by wages, employer National Insurance contributions and recruitment challenges. Following Royal Assent of the Employment Rights Bill on 18 December, employers are increasingly concerned about the impact of the forthcoming changes.

Labour market pressures continue despite softer economic conditions. In Q4, 58% of businesses attempted to recruit, and 78% of those experienced difficulties, particularly for skilled manual, technical and professional roles. Workforce levels have largely stabilised rather than expanded, suggesting caution rather than improved labour availability.

Taxation remains a significant barrier to confidence and investment. In Q4, 79% of respondents cited taxation as a key concern. Fiscal uncertainty is now weighing heavily on decisions around pricing, investment and growth.

Capacity and investment trends remain subdued. Reporting shows that 68% of businesses are operating below full capacity, and while 45% expect turnover to improve over the next 12 months,

33% anticipate a decline in profitability, reflecting the ongoing squeeze on margins. Investment in equipment and training has remained limited, with many firms prioritising short-term resilience.

Overall, the Q4 2025 findings point to an economy that has stagnated and is not showing any signs of recovery. Persistent cost pressures, labour constraints and policy uncertainty have shaped business behaviour throughout the year. Confidence and unlocking investment will be critical to generating sustainable growth in 2026.

“Fiscal uncertainty is now weighing heavily on decisions around pricing, investment and growth.”

“The lastest data highlights a stagnating economy, where persistent cost pressures and fiscal uncertainty are weighing heavily on businesses and preventing meaningful growth.”

Charlotte Horobin, CEO of Cambridgeshire Chamber of Commerce

Price Rise Pressures

Top Factors Affecting Businesses

Recruitment

Policy Update: What’s Moving –and How We’re Representing You

The policy landscape continues to shift at pace, with major developments locally, nationally and internationally. As your Chamber, we are focused on keeping members informed and ensuring your voice is heard where decisions affect business growth, investment and skills. We continue to engage heavily with local and national policy makers and encourage you to share your thoughts with us to further inform our advocacy.

Driving Growth Locally

The Cambridgeshire and Peterborough Combined Authority (CPCA) launched its Local Growth Plan, setting out longterm ambitions for regional economic development. The Chamber engaged with local businesses at an event in August 2025 and was represented at the plan’s formal launch events in December. The Local Skills Improvement Plan (LSIP) will play a vital role in supporting the key sectors highlighted in the Growth Plan, ensuring skills provision aligns with future demand and helps employers access the talent they need.

Investment in Peterborough

The Chancellor’s Budget announcement of £20m for the Peterborough Sports Quarter represents a significant boost for the city. With £16m to be secured through grants and asset sales, the project will deliver a new regional swimming pool and sports centre. As of January 2026, technical plans have been submitted to the council with a recommendation for approval. Alongside this, work has now begun on the £65m redevelopment of the

Station Quarter, a major regeneration project that will transform the area around Peterborough Station, improving connectivity, public spaces and the overall visitor and business experience.

The Chamber will continue to support dialogue around the wider economic benefits of these investments, including at the Peterborough Growth Summit on 30 January 2026.

Business Rates Pressure

Business rates remain one of the most pressing concerns raised by members. The latest Quarterly Economic Survey shows the highest level of concern since the question was first asked in 2017. In response, the BCC is lobbying HMRC for annual revaluations and a single flat-rate multiplier of 40 pence, reforms designed to deliver greater fairness and predictability for businesses.

“We are focused on keeping members informed and ensuring your voice is heard where decisions affect business growth, investment and skills.”

East West Rail and the Ox-Cam Corridor

Progress continues on East West Rail, following confirmation of £2.5bn in funding in June 2025. The Government has also announced a £500m investment boost for the Oxford–Cambridge corridor, supporting housing, infrastructure and business space. East West Rail representatives have engaged with employers at the Skills Summit and CambsB2B South, with further engagement planned to ensure businesses can maximise opportunities.

Employment Rights Bill

International Trade and US Tariffs

It has been a tough time for international businesses, with uncertainty around potential changes to US tariffs. While President Trump has withdrawn threats to increase tariffs on UK goods by an additional 10% following the UK’s stance on the proposed US acquisition of Greenland, concerns remain. In response, the Chamber hosted a session in November 2025 with internationally trading businesses and Sir Laurie Bristow, providing a forum to discuss risks, resilience and routes to support.

The Employment Rights Bill received Royal Assent in December 2025, with changes phased in during 2026-27. Importantly, British Chambers of Commerce lobbying secured a change from day-one employment rights to a six-month qualifying period, providing businesses with greater flexibility. We will continue to support members through these changes, including at the Regional Skills and Growth Summit on 25 March.

As always, we will keep advocating for policies that support growth, competitiveness and opportunity for our members.

Cambridgeshire & Peterborough’s Local Growth Plan: What It Means for Business

The Cambridgeshire & Peterborough Combined Authority (CPCA) has launched an ambitious Local Growth Plan (LGP) to accelerate regional economic growth and strengthen the area’s position as a UK hub for innovation, productivity, and enterprise. The plan aims to unlock growth for businesses of all sizes –from start-ups and SMEs to global firms – while ensuring prosperity is shared across communities.

A clear ambition for growth

The LGP outlines three long-term scenarios to 2050. Without intervention, growth would be constrained by infrastructure, skills, and supply challenges. The CPCA’s core goal is to double the size of the local economy by 2050, with an even more ambitious scenario targeting a trebling to around £97bn GVA. Achieving this would make Cambridgeshire & Peterborough one of the fastestgrowing regional economies in the UK.

Why this matters to businesses

The plan is more than a vision – it’s a framework to remove barriers to growth, addressing transport, housing, energy, water, and skills shortages. By tackling these issues, the LGP aims to create conditions for businesses to invest, expand, innovate, and compete globally.

Priority sectors driving growth

The plan focuses on six priority sectors that already underpin much of the region’s success and have strong potential to scale further:Life Sciences

• Advanced Manufacturing & Materials

• Digital Technologies

• Defence

• Agri-Food & Agri-Tech

• Energy & Clean-Tech

These sectors are highly interconnected, sharing skills, supply chains and innovation ecosystems. As they grow, they are expected to generate wider benefits for the region’s ‘everyday economy’, including construction, logistics, retail, health, education and professional services.

A place-based approach

Alongside sector growth, the LGP takes a place-based approach. It identifies several Opportunity Zones and growth areas, including Cambridge, Peterborough, the Fens and parts of Huntingdonshire, each with a tailored focus that reflects local strengths and challenges.

For businesses, this means more targeted support, better alignment of infrastructure investment, and clearer opportunities to engage with emerging clusters and supply chains across the region.

Skills, infrastructure and inclusion

A strong emphasis is placed on skills development, ensuring that local people can access opportunities created by growth sectors, while businesses can recruit and retain the talent they need. Investment in transport, housing, energy and water infrastructure is also seen as essential to sustaining growth at pace.

The plan also recognises the importance of inclusive growth, aiming to spread opportunity more evenly and support communities that have historically been less connected to high-growth sectors.

Working together to deliver

Implementation relies on collaboration between the CPCA, local authorities, businesses, education providers, and government. The Chamber of Commerce will play a key role in representing business voices and supporting engagement to turn ambitions into reality. For businesses, the LGP signals a long-term commitment to growth, investment, and partnership, positioning Cambridgeshire & Peterborough as one of the UK’s most dynamic places to operate.

Connor Butler, Engagement Manager

As we approach 2026, finance leaders face another year of complexity and volatility. CFOs and treasurers are challenged not only to protect their organisations from financial risks, but also to leverage new technologies and strategies to stay ahead. In this context, Alpha surveyed more than 200 finance leaders to understand how companies are managing risk today, and how they are preparing for the uncertainties of tomorrow.

Uncover the hidden trends and Alpha’s perspective on how to address them.

Get the insights. Download the report: alphagroup.com/countdownto2026

How Global Patron Anglia Translations’ Role Supports Regional Export Growth

Gilbey, Director Anglia Translations’

How Anglia Translations’ Chamber Global Patron Role Supports Regional Export Growth

Mary Gilbey has watched Cambridgeshire manufacturers achieve remarkable things. Companies with brilliant products, experienced export teams, and ambitious international growth plans. Yet she’s also seen how even the most sophisticated manufacturers can face unexpected challenges when technical documentation, regulatory compliance materials, or market positioning needs to work across borders.

“The manufacturers I work with are exceptional at what they do,” Mary explains. “They’ve refined their products, validated their quality standards, built strong relationships with international buyers. What they’re often looking for is support in making sure their content actually works in those markets.”

As Director of Anglia Translations and the Chamber’s newest Chamber Global Patron, Mary helps regional manufacturers ensure their products are properly understood in international markets through strategic content localisation. Through partnerships with Chamber leadership, she’s gained insight into where manufacturers struggle to communicate their capabilities globally.

The Export Opportunity Is Significant

The data tells a compelling story. RAND Europe and the University of Cambridge found that addressing language barriers with key trading partners could increase UK exports by approximately £19 billion annually, with a benefit-to-cost ratio of at least 2:1 for investing in language capability. For manufacturing specifically: 46% of all UK manufactured goods –worth approximately £169 billion – are exported to European countries where strategic translation makes the difference between winning and losing contracts.

The European Commission’s ELAN study, examining nearly 2,000 exporting SMEs, found that companies employing systematic language management strategies achieved export sales 44.5% higher than those without these investments.

CSA Research found that 40% of international buyers won’t purchase from websites or materials not available in their language – meaning companies that don’t plan localisation strategically exclude themselves from nearly half their potential addressable market.

“I’m incredibly proud to support the Chamber’s mission of opening global trading opportunities for Cambridgeshire businesses,” Mary says. “Our manufacturing sector is exceptional, and my team and I are committed to helping these companies communicate that excellence internationally.”

A 2026 Vision: Strategic Export Planning

Mary’s vision for this year focuses on helping manufacturers plan their export content needs before opportunities arise rather than scrambling when deals are on the line. Three areas consistently emerge where advance planning strengthens export outcomes:

Technical Documentation: Engineering specifications require terminology consistency across languages. When components get specified internationally, precision matters – planning which technical content needs translation ensures accuracy when needed.

Regulatory Requirements: Post-Brexit, manufacturers navigate new documentation requirements for EU markets. Health and safety materials, compliance certificates, export

documentation – strategic planning ensure these critical documents are ready rather than causing shipment delays.

Market Positioning:

Understanding how value propositions translate across different markets helps ensure messaging resonates with international buyers who may face different operational priorities than UK customers.

Making International Expansion Smoother

“What manufacturers tell me they need most is clarity,” Mary explains. “We need to see what content is actually required for their target markets – the technical documentation, the regulatory requirements, the marketing materials. Once you have that full picture mapped out, you can plan ahead and avoid the last-minute scramble when an opportunity comes up.”

“There’s tremendous potential here –brilliant products, experienced teams, ambitious plans. My role is helping make sure their content works as hard as their products do in international markets.”

For manufacturers planning international expansion, Mary has developed a readiness assessment to help identify content gaps and score export preparedness for 2026.

Click here to find out more.

Mary

A Tougher EU Trading Landscape

Trading with the EU is becoming increasingly difficult for UK businesses. New research from the British Chambers of Commerce (BCC), based on responses from almost 1,000 firms – 96% of them SMEs – shows that 54% of exporters believe the UK–EU Trade and Co-operation Agreement (TCA) is not helping them grow sales. This represents a 13-point rise in dissatisfaction compared to last year.

Regulatory divergence, rising administrative costs, and barriers to mobility are steadily eroding competitiveness. While awareness of regulatory change has improved, firms report mounting bureaucracy and cost pressures, particularly in customs, VAT, and sector-specific compliance.

From Business Evidence to Policy Influence

In response, the BCC has converted these insights into a businessled manifesto for the EU Reset, setting out 25 recommendations to stabilise and improve UK–EU trade.

Top priorities for 2026 include:

• A deep SPS agreement to remove export health certificates

• Linking UK and EU Emissions Trading Schemes

• Establishing a youth mobility scheme

• Enhanced VAT cooperation and customs simplification

As Steve Lynch MBE, Director of International Trade at the BCC, notes, “Trade is the fastest route to growth, yet firms tell us it is becoming harder, not easier, to sell into our largest market.”

Influence at the Heart of Government

This policy work is reinforced by direct engagement. In December 2025, the Cambridgeshire Chamber of Commerce was represented at the FCDO Festive Business Reception, hosted by Sir Oliver Robbins. The event brought together senior policymakers and business leaders to discuss the evolving global landscape – ensuring regional business voices remain part of national and international decision-making.

Europe on a Grand Scale: ReBuild Ukraine in Poland

The Chamber’s international reach was on full display at ReBuild Ukraine 2025 in Warsaw, Europe’s largest recovery and reconstruction event.

With 762 exhibitors from 33 countries and 160 Ukrainian municipalities presenting investment-ready projects, the exhibition highlighted opportunities across infrastructure, housing, energy, logistics, and industrial development – areas where Cambridgeshire businesses are particularly strong. By engaging directly with ministries, municipalities, and investors, the Chamber promoted regional capabilities, gathered market intelligence, and opened practical pathways for UK SMEs to participate in what is set to be Europe’s largest economic recovery programme, valued at over $1 trillion.

“The event underlined the Chamber’s role as a trusted connector – linking UK businesses with global markets actively seeking collaboration and long-term partnerships.”

Middle East Momentum:

Abu Dhabi–UK Business Connections

That global exposure continued in London, where the Chamber supported “Chamber Connect” B2B networking sessions during a highlevel Abu Dhabi business delegation visit hosted at The Peninsula London.

Led by H.E. Ahmed Jasim Al Zaabi, Chairman of Abu Dhabi’s Department of Economic Development, the delegation brought together leaders from energy transition, advanced industries, finance, digital technology, food and water, biotech, and logistics. Working alongside the Abu Dhabi Chamber, Abu Dhabi Investment Office, and Abu Dhabi Global Market, the Chamber helped facilitate meaningful commercial dialogue and investment exploration.

The event underlined the Chamber’s role as a trusted connector – linking UK businesses with global markets actively seeking collaboration and long-term partnerships.

Agriculture and Africa: Building Sustainable Trade Bridges

The Chamber’s international footprint extends beyond Europe and the Middle East. At the UK–Africa Women in Food & Agribusiness Summit 2025, Dr Ilona Karpanos represented the Chamber as a speaker and panellist, contributing expertise on market access, policy alignment, and sustainable trade under AfCFTA. Her participation reinforced the importance of inclusive, trust-based partnerships and highlighted how regional chambers can actively support SMEs entering high-growth African markets.

Get Involved

Expanding overseas?

Navigating EU trade friction?

Exploring emerging markets?

Equipping Businesses to Trade with Confidence

The Chamber delivers international trade training, bespoke courses, expert-led workshops and events covering everything from customs procedures and Incoterms® to CBAM and export documentation.

With a full programme of online courses scheduled for 2026, businesses can access the skills needed to trade confidently – regardless of destination.

Tariff fatigue has set in among UK businesses

Released Saturday 17 January, new BCC polling shows UK businesses fatigued by Trump’s Greenland tariff threat, with a third already responding. Persistent uncertainty is slowing investment, and firms call for diversified trade relationships and stronger, more strategic export support.

internationaltrade@cambridgeshirechamber.co.uk 01223 237414

Collaborating to Build a Stronger Care Workforce Supporting Young People into Work

On 4 November 2025, the Chamber Skills Team joined forces with Skills for Care to host an engaging Roundtable at Arthur Rank Hospice, bringing together local adult social care employers, and local authority representatives.

Exploring the Care Workforce Pathway

The session focused on the Care Workforce Pathway, a new national career structure introduced by the Department of Health and Social Care (DHSC). Attendees discussed career progression, training opportunities, and funding options to help develop and retain a skilled workforce.

A highlight of the event was Claire Smout from Skills for Care, who shared insights into workforce trends and led an interactive discussion on local skills priorities. Representatives from the Cambridgeshire & Peterborough Combined Authority (CPCA), Peterborough City Council, and Cambridgeshire County Council also contributed, ensuring a well-rounded view of regional needs.

Employers, Training, and Progression

The roundtable gave employers a platform to share their recruitment challenges and training needs. Key themes included the importance of clear career pathways and aligning education and training with sector requirements. Local Skills Improvement Plan (LSIP) plans to continue these conversations with local education providers, creating more coherent routes into adult social care careers.

A Long-Term Collaboration

This event marks the beginning of a long-term partnership aimed at strengthening adult social care skills across the region. By connecting employers, education providers, and local authorities, LSIP is helping to ensure that local people have access to sustainable, rewarding careers while employers can build a more resilient workforce.

A special thank you to Skills for Care, Arthur Rank Hospice Charity, and everyone who joined the conversation, including Tamara James, Nicky March, Laila Shaikh, Ruth Miller, and Claire Smout. Together, these collaborations are laying the foundations for a stronger care sector in Cambridgeshire and Peterborough.

The Youth Guarantee Trailblazer continues to make a real difference for young people across Cambridgeshire & Peterborough, and there’s even more reason to celebrate. The programme has been extended to April 2026, unlocking another year of support, opportunities, and tailored guidance for 18–21-year-olds.

The Trailblazer is designed to reach young people who are NEET (Not in Education, Employment, or Training), or at risk of becoming so, working with local partners to remove barriers and open up practical pathways into skills, training, further education, and employment. By helping young people overcome obstacles and build confidence, the programme ensures they are ready for the opportunities ahead.

Mayor Paul Bristow welcomed the announcement: "This is fantastic news. Trailblazer gives young people the support, encouragement and opportunities they need to thrive. Extending the programme for another year means more young people will get the tailored help that can genuinely change their lives."

Through strong partnerships with the Combined Authority, local employers, schools, and community organisations, the Trailblazer ensures opportunities are coordinated, relevant to local business needs, and deliver real benefits for both young people and employers. The programme also continues to test and scale up successful interventions from its first year, ensuring even more young people are supported to progress into work or further learning.

Get Involved

Businesses are invited to support local young talent, whether through placements, apprenticeships, mentoring, or skills initiatives. By engaging with the Youth Guarantee, employers can help shape the region’s workforce of tomorrow.

Opening Doors for Young People: Peterborough’s New Youth Employment Hub

A major new Youth Employment Hub has officially opened at Peterborough United’s Weston Homes Stadium, providing a dedicated space for 16–24-year-olds to access career advice, skills training, job-matching, and wellbeing support.

The launch on Thursday 6 November 2025 was attended by the Secretary of State for Work and Pensions, Rt Hon Pat McFadden MP, and Mayor Paul Bristow, alongside local youth organisations, businesses, and training providers. Representatives from the Cambridgeshire Chamber of Commerce, including CEO Charlotte Horobin and LSIP Manager, Nick Frank, highlighted their commitment to supporting youth employment and regional skills development.

Developed by the CPCA in partnership with Peterborough United Foundation, EFL in the Community, Jobcentre Plus, and local youth organisations, the hub brings together employment, skills, and wellbeing services under one roof.

“... providing the wraparound support that helps young people build confidence and take the next step in their career.”

“Nearly one million young people not in education, employment, or training represents a generation at risk of being left behind,” said Pat McFadden MP. “Peterborough is leading the way with its new Youth Hub, providing the wraparound support that helps young people build confidence and take the next step in their career.”

Mayor Bristow added:

“This hub is about making sure no young person feels left behind – it’s about opening doors to jobs, training, and brighter futures.”

Developed in partnership with CPCA, Peterborough United Foundation, EFL in the Community, Jobcentre Plus, and local youth organisations, the hub combines employment, skills, and wellbeing support under one roof. It is now open for drop-in and tailored sessions.

Shaping the Future: Modern Work Experience in Action

More than 80 employers attended our in-person Modern Work Experience session, coming together to share practical examples of how businesses across the region are creating meaningful experiences while strengthening local talent pathways. The conversation continued through a follow-up online webinar two weeks later, allowing even more employers to engage with realworld success stories in a flexible format. This reflects wider trends, with 69% of employers more likely to engage in online training than any other type of training or education activity, underlining the importance of accessible, digital-led approaches. Many attendees highlighted the value of hearing from peers and learning from case studies already making a difference across the region – particularly at a time when 11% of employers report not engaging in any training or education activities at all, reinforcing the need for clear, achievable routes into skills development.

“69% of employers are more likely to engage in online training than any other type of training or education activity.”

For businesses, Modern Work Experience offers a practical way to build a future talent pipeline while addressing skills needs today. Employers involved gain early access to motivated young people, reduce recruitment pressures, and help shape the skills being developed locally. This presents a clear advantage in a competitive labour market, especially when inaction risks widening existing skills gaps.

Both events reinforced how investment in Modern Work Experience benefits young people and businesses alike. Employers gained insight into innovative, scalable approaches that work for SMEs and larger organisations, while learners benefit from exposure to the skills, roles, and opportunities shaping today’s labour market.

By acting now, organisations can help secure the skills they will rely on in the future while supporting the development of local talent.

LSIP Manager, Nick Frank, summarised the importance of this work: “Modern Work Experience is more than just placements. It’s about creating pathways that prepare young people for the skills businesses need, now and in the future.”

The Chamber will also be celebrating National Apprenticeship Week (9–15 February), shining a spotlight on the role apprenticeships play in developing skills for life and supporting sustainable business growth.

Together, these initiatives demonstrate the region’s shared commitment to building a skilled, resilient workforce.

Labour Market Update: Signs of Progress

The latest Quarterly Labour Market analysis shows encouraging signs of progress across Cambridgeshire & Peterborough. Employment rates are rising, and recruitment pressures are easing in many sectors.

However, challenges remain. NEET levels are still higher than hoped for, and some employers continue to face skills shortages. The data highlights the need for continued collaboration between employers, training providers, and local stakeholders to ensure the workforce is equipped for both current and future demand.

The report also shines a spotlight on trends shaping the region’s workforce. From widening education disparities in Fenland to the growing demand for digital and AI skills, the insights provide a clear picture of both challenges and opportunities for learners, businesses, and the wider community.

LSIP Manager Nick Frank comments:

“These insights give a clear picture of the challenges and opportunities in our local labour market. They show us where we need to focus education, training, and workforce planning to help people and businesses thrive.”

Key findings

• Education gaps: Fenland has some of the highest skills deprivation in the country, while Cambridge and South Cambridgeshire continue to outperform national averages.

• Higher education progression: Rates vary across the region, with Peterborough rising to 45% by age 19.

• Workforce pressures: Sectors such as adult social care face vacancies, high turnover, and an ageing workforce.

• Digital and AI skills: Employers are increasingly seeking candidates with digital and AI capabilities.

Understanding these trends helps educators, employers, and policymakers align skills provision with local needs, supporting young people, strengthening the workforce, and boosting the regional economy.

Spotlight on Manufacturing: Chamber Breakfast and Tour Inspires Local Businesses

On 27 November 2025, Local manufacturers gathered at Greater Peterborough UTC for the Chamber’s Manufacturing Breakfast and Tour, an event designed to spark connections, share insights, and showcase innovative training in action.

The session was attended by Nick Frank, LSIP Manager, who highlighted the importance of linking education with industry:

“Events like this help us understand the skills employers need and ensure the next generation is prepared to succeed in the workforce.”

Also present was Connor Butler, Chamber Engagement Manager, who added:

“Some great discussions took place in the room. Engaging the next generation to future-proof your workforce is essential.”

A highlight of the morning was Paul Birt, who shared insights from his remarkable 40-year career in global manufacturing and reflected on the value of STEM partnerships in driving innovation.

This engagement helps strengthen the pipeline of local manufacturing talent, with further opportunities coming at the North Cambridgeshire Training Centre (NCTC) event on Thursday 5 March.

Our manufacturing events are kindly sponsored by Chamber member, Recruit Mint Ltd – helping us connect businesses and champion workforce development.

For manufacturers interested in future events, the Chamber encourages you to get in touch at enquiries@cambridgeshirechamber.co.uk.

YOUR RECRUITMENT PARTNER FOR GROWTH

Extended Funding and Growing Opportunities for Young

People

Youth Guarantee Trailblazer Extended to 2027

The Youth Guarantee Trailblazer programme has secured funding from the Department for Work and Pensions for another year, running until April 2027, providing continued support for 18–21-year-olds to access education, training, apprenticeships or employment. The initiative focuses on young people who are not in education, employment or training (NEET), or at risk of becoming NEET, helping them overcome barriers, build confidence, and progress into work or learning.

The additional funding will build on the foundations established in year one, scaling up interventions that have demonstrated impact and expanding targeted support to help young people move into sustainable employment or further education. Youth Trailblazer operates alongside the Combined Authority’s wider skills and employment offer, including Connect to Work, Youth Hubs, Skills Bootcamps, internships, and employerled work experience programmes.

£1.5 Million Investment in Local Delivery

Twenty organisations across Cambridgeshire and Peterborough have been awarded grants as part of a £1.5 million investment through the Youth Guarantee Trailblazer programme. This funding supports locally led approaches to ensure that young people facing the greatest barriers receive practical, tailored assistance.

Funded organisations include:

• ARU Peterborough, delivering a four-week campus-based programme combining skills development, digital literacy and industry engagement.

• Cambridge United Foundation, running a 12-week mentoring programme focused on work experience, wellbeing and personal development.

• Cambridge Regional College, offering hands-on construction experiences and pathways into skills training, education and entrepreneurship.

• Constructed Pathways, providing practical bricklaying and site

Young people and local businesses in Cambridgeshire and Peterborough are set to benefit from strengthened support for skills, training and employment following key programme extensions and strategic approvals by the Combined Authority.

skills tasters to support routes into construction careers.

• Living Sport, supporting care leavers through life skills, employability training and tailored work placements. These programmes, along with a wider cohort of funded partners, deliver mentoring, confidence-building, digital and construction training, employability programmes and online careers tools. Delivery has already begun with outcomes feeding into the national evaluation of the Youth Guarantee.

Support Available for Employers

Local employers can access a range of funding to support recruitment and development of young talent:

• Apprenticeship Grants for 16–18-Year-Olds: Receive up to £2,000 per apprentice, in addition to the existing government grant, to cover training and onboarding costs.

• Match-Funded Internships for 18–21-Year-Olds: Receive 50% salary support for 12 weeks plus a £600 onboarding subsidy,

helping reduce the financial barrier to hiring young people.

• Higher Technical Qualification (HTQ) Grants: Support investment in Level 4 and 5 qualifications, including HNCs and HNDs, to build higher-level skills aligned with employer needs.

• Funded Memberships to Youth Employment UK: Access expert resources, unlimited job postings, and the Good Youth Employment Standards—helping employers attract, recruit, and retain young talent while positioning organisations as a youth-friendly employers.

Bold New Jobs and Skills Plan Approved

The Combined Authority Board has approved the 10-year Get Cambridgeshire and Peterborough Working Plan, a bold, integrated strategy designed to drive economic growth, create local jobs, and expand career services to help residents enter, remain and progress in work.

In the region, around 78% of workingage residents are employed, leaving 68,000 on out-of-work benefits and 22,500 economically inactive due to longterm sickness. Unlocking this potential is central to reducing inequalities and delivering inclusive growth.

The plan addresses local labour market challenges by aligning the Local Growth Plan, the forthcoming Local Skills Improvement Plan (March 2026) and the Integrated Health and Wellbeing Strategy into a unified regional strategy.

It focuses on three key priorities:

1. Boosting skills to meet the needs of local employers and future industries.

2. Tackling economic inactivity by supporting more people into sustainable employment.

3. Creating better quality, higher paying jobs through reforms to employment and skills advice services.

The plan also modernises careers support, making it more digital, accessible and responsive to community needs, ensuring residents can build rewarding careers while strengthening the local economy.

Connecting Strategy to Delivery

The Youth Guarantee Trailblazer, business funding schemes, and wider skills initiatives are integral to delivering the ambitions of the Get Cambridgeshire and Peterborough Working Plan. By combining targeted support for young people, investment in local skills, and employer-led opportunities,

the Combined Authority is creating clear pathways into education, training and employment while strengthening the local workforce for growth-sector jobs.

Further details on how young people, partners and businesses can engage with these programmes will be shared in the coming weeks.

Connect to Work Programme Update

The Connect to Work Market Engagement event, held on Thursday 6 November 2025, brought together organisations interested in delivering the Cambridgeshire & Peterborough Combined Authority’s Connect to Work Programme.

The session outlined the programme’s vision, delivery model and procurement approach, including the opportunity for a Prime Provider to lead a specialist supply chain, with delivery expected to begin in early 2026.

Following the event, the Connect to Work procurement is now live. This flagship programme, part of new Mayoral powers and the national Get Britain Working plan, will support 3,738 residents into meaningful employment by 2030.

Organisations working in supported employment, health, skills or specialist provision are encouraged to get involved.

SHINING A LIGHT ON SUCCESS: APPRENTICES, OUTSTANDING RATINGS AND A 100-YEAR LEGACY

From outstanding inspections to award-winning apprentices and a centenary celebration brimming with pride, the story of Eastern Education Group (EEG) is one of sustained determination, community impact and educational excellence.

100 YEARS STRONG A CENTURY OF LEARNING, GROWTH AND COMMUNITY

Founded in 1925 as a small evening institute, West Suffolk College has grown into a powerhouse of education and skills training, supporting more than 15,000 learners across further education, Apprenticeships, higher education and adult learning.

The centenary celebrations have brought together past and present students, staff and community partners through a “100 Voices” alumni project, a major community day with over 1,000 guests, and innovative campaigns such as signing up “100 Apprentices in 100 days.”

While the milestone honours the past, the celebrations look firmly to the future — building stronger employer links, championing sustainability, and driving forward innovation across the Eastern Education Group.

OUTSTANDING ACROSS THE BOARD WEST SUFFOLK COLLEGE’S OFSTED CLEAN SWEEP

In November 2024, West Suffolk College, part of the Eastern Education Group, received an Outstanding grade in every category in its Ofsted inspection — one of only six further education colleges in the UK to achieve this remarkable distinction.

Inspectors praised the college’s “state-of-the-art, industrystandard resources” and its strong culture of ambition, noting that students are “transformed” during their studies and leave feeling confident and career-ready. The report also highlighted exceptional support for learners with high needs, effective employer engagement, and a deep commitment to social mobility.

This accolade came at the perfect time, as the college entered its 100th anniversary year, celebrating a century of transforming lives through education.

APPRENTICE ACHIEVEMENT — CAMBRIDGE LEARNER “BUZZING”

In October 2025, Christian Pullen, an EEG engineering apprentice from Cambridge, employed at Huxley Bertram, won a prestigious national award — a testament to EEG’s apprenticeship programmes. This achievement highlights how vocational training delivers real-world skills, personal growth, and pathways to national recognition, opening doors to confident, successful careers.

Our 2024/25 apprenticeship achievement rate stands at an impressive 71%, significantly outperforming the national average of 60.5%.

SUPPORTING SKILLS ACROSS CAMBRIDGESHIRE AND PETERBOROUGH

Since opening in November 2022, NCTC and has EEG significatly expanded across the Cambridgeshire and Peterborough Combined Authority region, nearing 500 Apprentices — a key milestone reflecting demand for employer-led training.

NCTC offers Apprenticeships in Engineering, Advanced Manufacturing and Science, supported by state-of-the-art facilities and expert tutors. Beyond the centre, remote delivery enables training in a wide range of other sectors e.g. Leadership and Management, Administration and Accountancy, ensuring businesses access the skills they need.

NCTC and EEG’s wider Apprenticeship network support all sectors across the region, strengthening the workforce and creating future talent opportunities.

A SHARED VISION FOR THE FUTURE

Together, these stories reflect the strength and vision of the Eastern Education Group — from the success of individual Apprentices, to outstanding institutional recognition, to a century-long legacy of opportunity. With major growth in Apprenticeships, innovation in training and unwavering community spirit, EEG continues to shape the future of education across the East of England — and beyond.

How ARU Supports Regional Growth

By James Rolfe, Anglia Ruskin University’s Chief Operating Officer

Greater Cambridgeshire is home to some of the world’s most dynamic and forward-thinking businesses and at Anglia Ruskin University (ARU), we share that same spirit of progress and ambition.

ARU’s core mission is simple yet powerful: to transform lives through innovative, inclusive and entrepreneurial education and research. From our campuses in Cambridge and Peterborough, we work with local businesses and organisations to create a skilled workforce and deliver measurable impact for the communities we serve. We have been awarded Gold in the Teaching Excellence Framework, placing us among the top quarter of institutions in the country for the quality of our teaching, and in 2023 were named UK University of the Year at the Times Higher Education Awards.

If you’ve met a nurse, teacher, paramedic or police officer in the region, there’s a good chance they trained at ARU. We are the largest provider in the East of England of undergraduates employed in health and social work, professionals playing a vital role in improving quality of life across our communities, yet our reach extends far beyond the public sector.

We have longstanding relationships with local industry bodies including Cambridge Wireless and Innovate Cambridge, we’re the official education partner of

Cambridge United, and we host the Arc Universities Group, established to drive sustainable and inclusive growth across the Oxford-Cambridge corridor.

One of the most exciting ways we connect students with businesses is through our Live Briefs scheme. Students tackle real challenges set by employers. From creating animations for websites to suggesting strategies to boost footfall, giving students invaluable experience and companies fresh ideas.

This approach, coupled with the work of our Anglia Ruskin Enterprise Academy, means our students develop a practical, business-focused mindset and it’s no surprise ARU ranks seventh in the UK – and first in the East of England – for graduate start-ups.

ARU is also a national leader in degree apprenticeships, which enable employees to apply new skills immediately. Our Degrees at Work team partners with more than 1,000 employers to deliver these work-based programmes that combine academic learning with real-world practice.

Our commitment to social mobility and local growth is exemplified by ARU Peterborough, the city’s new university, developed in collaboration with the CPCA and Peterborough City Council. Before opening in 2022, the courses were designed in consultation with local employers to ensure graduates meet regional business needs.

The impact has been transformative in what has historically been a higher education “cold spot” – 57% of students are from Greater Peterborough and 40% say they wouldn’t have gone to university if it wasn’t for ARU Peterborough – and for businesses, the benefits are clear.

Since launch, ARU Peterborough has trained over 3,500 businesses through the Small & Mighty Enterprise programme, delivered the BOOST initiative to upskill firms in digital and AI, run the Government’s Help to Grow: Management programme for SMEs, hosted the city’s first AI Summit, and partnered on the Lilac Review to support disabled entrepreneurs.

Greater Cambridgeshire’s growth relies on strong partnerships, and ARU is committed to helping businesses thrive. From developing skilled talent to driving research and innovation, we work alongside employers to unlock opportunities. If your organisation is looking to grow or innovate, ARU is ready to collaborate.

Celebrating a Century:

Cambridgeshire Chamber of Commerce Marks 100 Years in Peterborough

In 2026, the Cambridgeshire Chamber of Commerce celebrates a remarkable milestone: 100 years of championing business, innovation, and community in Peterborough. From its early days supporting local trade to today’s role as a key driver of growth across Cambridgeshire, Peterborough and Stamford, the Chamber has been at the heart of economic progress for a century.

This centenary year is not just a look back – it is a moment to celebrate what makes Peterborough one of the UK’s most dynamic and rapidly evolving cities. Over the past decade, the city has seen a dramatic expansion in its business base. With more than 7,800 active businesses, Peterborough’s economy is forecast to remain on an upward trajectory, leading the region in growth between 2024 and 2027.

National investment is supporting this momentum. National Gas Services announced that they are investing £870 million in the East of England to future-proof critical infrastructure and secure Britain’s energy. This signals significant confidence in the East of England and creating new jobs in Peterborough.

A city rich in history and character, Peterborough offers attractions that many cities its size would envy: a stunning cathedral, the fascinating heritage of Flag Fen, the success of the local museum, a 90-year-old Lido, and the great outdoors at Nene Park and Railworld. Combined with strong economic growth, these cultural and leisure assets make the city a truly attractive place to live, work, and invest.

Autumn Budget Boosts Local Infrastructure

In the Autumn Budget, Chancellor Rachel Reeves announced £20 million of new funding to support the development of Peterborough’s Sports Quarter. Currently the only city among the UK’s top 10 fastest-growing cities without a public indoor swimming pool, Peterborough will soon see the creation of a new swimming pool and leisure facility on council-owned land. This investment not only promotes community health and wellbeing but also supports regeneration, voices of the community and leisure-led growth across the city.

Understanding Peterborough’s Business Landscape

At the heart of the Chamber’s mission is a commitment to ensuring local businesses are heard at a national level. The Quarterly Economic Survey (QES) – the UK’s largest business survey – feeds directly into the British Chambers of Commerce national data, providing vital insights for policymakers and decision-makers.

The latest QES snapshot paints a nuanced picture of the city’s economy: business confidence has lingered below 50% over the past year, reflecting cautious sentiment. While 45% of businesses expect turnover growth, one in three anticipates falling profitability. Recruitment challenges remain acute, particularly in skilled manual, technical, and professional roles.

These findings underline why the Chamber conveyed this information at the Peterborough Growth Summit on Friday 30 January. The summit explored these trends and their implications. Key discussions included:

• How skills provision can better align with the evolving needs of local employers

• Policies that support investment and sustainable growth

• Strategies for businesses to manage economic pressures while planning for the future

The summit played a crucial role in shaping decisions that impact the city’s ongoing development by unpacking the realities of Peterborough’s business landscape.

Honouring Peterborough’s Champions

The Peterborough Top 100 Awards shine a spotlight on the individuals who make the city thrive. From established business leaders to emerging talent, innovators, and community champions, these awards celebrate those whose vision, effort, and leadership drive progress.

Categories include:

• Business Leaders: Recognising individuals demonstrating outstanding leadership and contributing to business success.

• Civic Leaders: Celebrating exceptional public leadership and commitment to improving civic life.

• Rising Stars: HHonouring emerging talent whose ambition and impact mark them as future leaders.

• Innovators: Highlighting trailblazers who introduce new ideas and solutions driving change.

• Talent Champions: Recognising those who support skills development and help others reach their potential.

• Environmental Impact: Honouring contributions to sustainability, environmental improvement, or climate action.

• Global Growth: Recognising individuals enhancing Peterborough’s profile nationally or internationally.

• Workplace Champions: Celebrating inclusive, supportive workplaces where people can flourish.

• Community Impact: Honouring dedication that leaves a lasting difference across Peterborough communities.

Why Nominate?

Recognition is more than an accolade – it is a celebration of effort, resilience, and impact. Nominating yourself or someone making an impact helps ensure achievements are recognised, inspires others, and highlights the incredible contributions shaping the city today.

The celebration culminates in the Centenary Dinner on Thursday 24 September at the iconic Peterborough Cathedral, where the Top 100 individuals will be publicly honoured. Together, these events underscore the Chamber’s century-long tradition of championing excellence, leadership, and civic pride. Nominations are now open and close on Sunday 31 May 2026. Get your votes in today!

Peterborough: A City on the Rise

Peterborough’s rapid growth is matched by its ambition. Over the past decade, the city has attracted new businesses, created jobs, and expanded infrastructure, all while maintaining a strong sense of community. Its economic vibrancy is complemented by national recognition: the city consistently ranks among the UK’s fastest-growing urban centres.

This trajectory is mirrored in the Chamber’s initiatives. Beyond economic analysis, the Chamber fosters collaboration, networking, and recognition for those driving progress in Peterborough. In 2026, that commitment takes centre stage through a series of centenary celebrations, culminating in our highlight event of the year: the Peterborough Top 100 Awards.

A Year of Celebration and Connection

Beyond awards, the Chamber is marking its centenary with a series of monthly networking events across the region as well as our flagship CambsB2B North Exhibition – at an exciting new venue, to be revealed soon. These gatherings provide opportunities to connect, share ideas, and celebrate the thriving business community that underpins Peterborough’s growth.

As the city continues to evolve, its future success depends on those who step forward, inspire others, and contribute to a shared vision. The Chamber’s centenary offers a unique opportunity to pause, reflect, and celebrate the people who make Peterborough a place of innovation, ambition, and resilience.

Whether through engaging with insights from the Growth Summit, attending a networking event, or nominating a colleague for a Top 100 Award, everyone has a role to play in marking this historic milestone.

Click here to get involved and nominate your Peterborough champions today

Stagecoach Crowned

‘Winner

of Winners’ at Chamber Business Award

Cambridgeshire’s largest bus operator has been recognised on the national stage after being named ‘Winner of Winners’, while also securing the Local Economy of the Future Award at the prestigious British Chambers of Commerce (BCC) Chamber Business Awards 2025. The dual recognition highlights Stagecoach East’s outstanding contribution to economic growth, innovation, and community connectivity across the East of England.

Chamber Patron Stagecoach East, part of the national Stagecoach Group, operates services in Cambridge, Huntingdon, Peterborough and Bedford, employing around 800 people across the region.

Stagecoach East impressed judges with its strong track record of sustainable growth, its commitment to social responsibility, and the positive impact it continues to make on local economies across Cambridgeshire and the wider East of England. The judging panel highlighted the company’s ability to balance commercial success with meaningful community benefit, demonstrating how transport providers can play a pivotal role in regional prosperity.

A key factor in the win was Stagecoach East’s Vision 2029 strategy, which sets out a long-term plan to align business performance with social value. The strategy focuses on improving accessibility, reducing environmental impact, supporting workforce wellbeing, and enhancing safety for passengers and communities. Judges praised the approach as forwardthinking and purpose-driven.

Now in their 22nd year, the Chamber Business Awards are regarded as one of the showpieces of the UK business

calendar, celebrating organisations that deliver growth, innovation, and resilience while strengthening the communities they serve. The ‘Winner of Winners’ title recognises a standout organisation across multiple categories.

Darren Roe, Managing Director of Stagecoach East, said the award was a testament to the dedication of colleagues across the business.

“We’re absolutely thrilled to receive this top award, which recognises the great work of our entire team,” he said. “Connecting people and businesses across the East of England is what we’re about, and we’re proud to be making a difference in local communities every day.”

Stagecoach East operates an extensive network of services supporting access to employment, education, healthcare, and leisure, helping reduce social isolation while encouraging more sustainable travel choices. Investment in low-emission vehicles and digital innovation has also improved the passenger experience.

Baroness Martha Lane Fox, President of the BCC, praised Stagecoach East for setting a powerful example.

“They are a shining example of how firms rooted in their communities can transform local economies.”

“They are a shining example of how firms rooted in their communities can transform local economies. Once again, the Chamber awards have highlighted amazing businesses across the length and breadth of the UK, and Stagecoach East stands out among them.” she said.

Charlotte Horobin, Chief Executive Officer of Cambridgeshire Chamber of Commerce, echoed those sentiments and highlighted the importance of connectivity to regional growth. “We were delighted to nominate Stagecoach East for the Chamber Business Awards, and it’s fantastic to see them recognised as ‘Winner of Winners’ alongside their ‘Local Economy of the Future’ award,” she said. “Connectivity plays a crucial role in helping to grow our region’s economy. When people are connected, businesses are connected, and Stagecoach East continues to play a vital role in making that happen.”

The award reinforces Stagecoach East’s position as a leader in communityfocused, sustainable business practice and the vital role local transport plays in shaping resilient economies.

To find out more about local bus routes and services, buy tickets before you board, or track your bus in real time, download the Stagecoach Bus App from the Stagecoach website.

CambsB2B South

Our flagship event of 2025, CambsB2B South, headed to Hinxton Hall Conference Centre, with the evolution of a conference in addition to the already-renowned exhibition.

More than 70 businesses showcased their products and services across a vibrant exhibition floor, with immersive experiences including virtual reality headsets, virtual welding demonstrations and AI photo booths drawing crowds throughout the day.

The conference programme kept delegates engaged from start to finish, opening with Chamber CEO, Charlotte Horobin, unveiling the Chamber’s new identity, marking a renewed purpose and momentum.

The first panel of the day, hosted by Gareth John of First Intuition, brought together Olivia Seccombe – British Sugar, Jason Mashinchi – Cambridge Kinetics, Professor Tim Minshall – Institute for Manufacturing and Dr Kathryn Chapman –Innovate Cambridge. Discussions explored manufacturing, the role of AI in business, and the innovation happening right on our doorstep, setting the tone for the day ahead.

This was followed by serial entrepreneur and Channel 4’s Secret Millionaire Mike Greene, who delivered his inspiring ‘Success is a System’ presentation, sharing insights from his entrepreneurial journey and his commitment to giving back through community support and mentoring. This session was sponsored by We Do Stories.

Next, ‘From £10 to £15 million’ saw BBC broadcaster Louise Hulland host a compelling fireside chat with Barry Tong. Barry charted his journey from selling ornaments and DVDs on eBay to building an e-commerce business now ranked among the top 100 sellers on Amazon UK and the EU, culminating in recognition with a King’s Award for Enterprise in International Trade.

The Talent Lab panel discussion, Where People Power Growth, was hosted by Sam Squire of Inspire2Ignite and featured Sarah Stones – Plain Sailing Motivation, Katie Allen –Diversity, Equity and Inclusion Coach, Kevin Doherty – CODEM Composites and Sandra Wiggins – Women on Boards. The panel explored future talent, work experience, Diversity, Equity and Inclusion, and supporting disabled people in the workplace.

Energy levels remained high with Emma Fletcher, Low Carbon Housing Director at Octopus Energy, delivering a high energy session – delving into how we will power our homes and our economy in the decade ahead, complete with Octopus mascots being thrown into the audience!

The day concluded with a standout keynote from Claire Williams, Former Leader of Williams F1 Racing. Claire shared the story of the Williams team, her journey working alongside her Father, how she learnt from mistakes, and now her career beyond Formula 1, with her passion for inspiring the next generation and her involvement with the Duke of Edinburgh’s Award.

Thank you to our CambsB2B South sponsors

Thank you to our Patron members that attended

Zoe Brennan, Events & Training Manager

Starting the year with cleaner data and targeted communication

As we enter a new year, many businesses across Cambridgeshire are reviewing their marketing plans and tightening up budgets. Printed marketing material remains a strong contender for many. It cuts through the clamour of the screen, delivers trust and offers a physical quality that digital can’t match. It’s statically proven to be a more cost-effective channel to raise awareness and drive sales. However, print only works when the data behind it is accurate, and with the economic shifts highlighted in the recent Budget, plus rising pressure on marketing teams to justify spend, clean data is no longer a “good idea”; it’s essential.

“Poor-quality customer information costs UK businesses nearly 6% of their annual revenue.”

Contact details change. Fast. Across the UK each year, more than 6 million people move home, around 600,000 are deceased, half a million addresses are amended by Royal Mail, and roughly 250,000 individuals register with the Mailing Preference Service. With this level of change, data degrades far quicker than most organisations realise. Mail Data Services reports that poorquality customer information costs UK businesses nearly 6% of their annual revenue. When organisations are planning sharper, leaner strategies for the year ahead, these are figures no one can ignore.

Outdated records mean print lands in the wrong place, or nowhere at all. Besides wasting spend, it also diminishes the impactful relationship that print is supposed to enhance. New Year is an ideal time to verify your data, to maximise the chance that every piece of mail lands effectively.

Refined targeting for the year ahead

Once your data is accurate, it is immediately more powerful. Clean records help identify clear patterns of how your target audience engages and predict which customer profiles will become your future fans. Imagine a virtual marketing guru to guide your teams’ messaging and help to automate your marketing.

In practice, this works by bringing together multiple datasets, including browsing behaviour, to keep customer and prospect records accurate and current. Each profile is built using a wide range of attributes, often more than 150, giving businesses a reliable, detailed understanding of the people they should intend to reach.

Instead of broad targeting, campaigns can be focused on the people who are most likely to read, react and respond. It improves relevance, gives stronger RoI and helps ensure your budget is directed where it will make the biggest difference. This insight gives businesses increased confidence that their planning and content will drive new business and market share.

Print drives real results

Print continues to show strong results when it reaches the right audience. JICMAIL data highlights warm direct mail delivering an average 7.2% response rate and around £9 returned for every £1 spent. Even cold mail, often overlooked, still returns £3.20 for every £1, with response rates rising year on year. Compare this to email marketing response rates that tend to sit much lower, often under 1%

Used together the results are impressive. Campaigns see significantly higher engagement, because people respond to repeated, consistent touchpoints. Direct mail drives attention, while digital makes it easy to act; the two support each other.

Many businesses across Cambridgeshire are rediscovering print’s value and the endless opportunities to complement digital marketing, weaving a strategy that combines the two effortlessly.

Better Clarity, Better Campaigns, Better Outcomes

As priorities evolve, it’s a valuable moment to pause, reassess, and bring your channels together in a way that leaves a lasting impression on your business and your customers. Shift your campaigns from intention to impact, increasing your RoI, driving real engagement and encouraging exponential growth.

When AI Gets It Wrong: The Hidden Risk in AI Search

AI search is becoming a key resource for buyers, guiding decisions about trust, selection, and best fit.

Attest reports a nine-point rise to 47% of consumers who say they are likely to use generative AI tools to research purchases. It also found 43% say they trust information from a generative AI tool. This shift changes the touchpoints businesses have with potential customers. Buyers can assess whether a business fits their needs, appears reputable, and merits contact before they reach your website.

When AI provides inaccurate information about a business, the impact can lead to a loss of sales and trust in your brand. Potential customers may be misled about your products, services, or reputation, leading them to dismiss your business before ever contacting you. Misinformation can erode trust, harm your brand image, and lead to lost opportunities, especially when buyers rely on AI-generated answers as credible summaries. Even a single AI-generated error can lead to missed sales opportunities and lasting damage to the brand's reputation.

Why do wrong answers happen

AI search does not create new facts. It summarises what is already online and often favours information repeated across sources it views as reputable. If the public record about your business is out of date, incomplete, or focused on one theme, the summary may reflect that.

People use AI answers much like headlines: a quick scan for something usable. People completing a quick AI search will rarely stop to trace every claim back to its source. An error can still be perceived as believable because it presents a tidy, confident explanation.

In October 2025, the European Broadcasting Union and the BBC published research testing more than 3,000 AI responses. It found 45% contained at least one significant issue, and 81% had some form of issue.

How it plays out in buying decisions

AI can misrepresent your business. Outdated information lingers online if not managed. If an AI answer tells a buyer that you do not provide what they need, the search may end there.

If your online presence contains negative reviews, articles, or forum posts without clear responses and context, summaries may repeat those themes without balance. For buyers focused on weighing up risk, that framing is important.

A limited amount of earned coverage and few credible third-party references give AI tools less to cite. Competitors may then be named, explained, and recommended while you are overlooked in shortlists.

Changing AI outcomes

As online platforms and technology change, so must businesses' approach to connecting with customers online. That means looking beyond paid ads and basic link building, and putting full-service digital PR at the centre of your online presence.

Muck Rack reports that 95% of AI citations come from non-paid media, a reminder that authority here is earned, not bought.

Full-service digital PR is traditional PR discipline applied online: placing accurate narratives in credible outlets, and building consistent third-party brand mentions that reflect the business ethos, knowledge and reputation.

It starts with a clearer public record. That means key facts about your business appearing consistently across credible

third-party platforms and publications, backed by earned coverage that reflects what you do, your expertise, and your insights. That is what gives AI search something reliable to cite.

It also requires monitoring. Brands traditionally track press coverage. The same discipline now applies to AI search and online publications. Check how your company is being cited, which sources are being used, and which themes keep repeating. When something is wrong, the fix is usually to correct the source, publish better material, and strengthen the owned and earned coverage around it.

We Do Stories supports organisations with digital PR and reputation management designed for AI search, helping brands improve what gets cited and keep what is said about them accurate and current.

Take charge of your business’s presence in AI search. Reach out to We Do Stories now for a targeted consultation and actionable plan to boost your digital PR and online visibility. Let us help you control what gets cited and increase your brand’s influence.

Joel Buckland, CEO of We

Do Stories PR Agency.

Flexible Workspace for Growing Businesses and Charities

Allia Future Business Centres provide flexible offi ce and coworking solutions across Cambridge and Peterborough.

Whether you need a private office, a desk in our co llaborative workspace, or a professional event venue, we offer flexible terms t o support your growth.

Cambridge Campus | King's Hedges

Modern offices and coworking space close to the Science Park. Lab-office combinations available for tech-for-good businesses.

Key benefits

✓ Flexible licence agreements

✓ Conferencing and catering facilities

✓ Business support and networking events

Peterborough | London Road

Flexible serviced offices beside Weston Homes Stadium, with stunning pitch views and excellent transport links.

✓ Free car parking

✓ 5-star reception team

✓ Collaborative community

Allia has been at the forefront of social innovation for over 25 years, and our ecosystem of businesses and charities is based on that expertise. We also have centres at Cambridge Guildhall and Cambridge Norfolk Street.

Find the right space for you:

Closing the AI Gap: Why Small Businesses

Can’t Afford to Wait

Operations managers and senior leaders shouldn’t have to spend huge amounts of time wrestling with spreadsheets, copying and pasting between systems, and waiting days for answers, just to get basic reports. That constant friction around data and knowledge raised a fundamental question: what if AI could genuinely fix this?

When we started Kinabase around the time ChatGPT was released, we had the opportunity to rethink how business systems fundamentally should work. Instead of forcing teams to spend hours trying to get basic insights, we asked ourselves if we could we build a system that allows you to describe what you want it to do, and have it build itself. It turns out the answer is yes.

To put this simply, that means asking questions of your data in English and using AI to unlock and deliver the real value: insights.

Working with Innovate UK, we were able to build an underlying architecture

that allows anyone to represent any organisation’s processes and model those workflows in a consistent way, regardless of how unique your business is, and how complex your customer requirements are. Once you can do that, it unlocks the ability to present the information your customers and staff need, in the right formats, at the right times.

Working with Kinabase customers has given us a clear view of where many SMEs are on their AI journey. Most are excited about AI. Many use AI chatbots and know it can do a lot. The real gap is in imagination: how to apply it meaningfully to their own work, rather than treating it as a generic productivity tool.

A common mistake is trying to bolt AI onto an existing, inefficient process instead of rethinking the whole endto-end journey. If you simply plug AI into a broken workflow, you might get small improvements, but you won’t see transformational change. AI may well be overhyped as a buzzword, but that doesn’t mean it lacks value; it just means it’s often applied in the wrong places.

“AI

is not about replacing people. It’s about helping people achieve more by offloading repetitive tasks.”

Crucially, AI is not about replacing people. It’s about helping people achieve more by offloading repetitive tasks so that your team can focus on the work that really moves the needle.

On the technical side, many organisations still rely on spreadsheets instead of CRMs or workflow management systems. If you don’t have a proper database or central repository that reflects what’s happening in the business, there’s only so much AI can do. To have a real operational impact, your data needs to be in one place, and your processes need to be clearly defined and connected.

People worry that changing systems will be disruptive, drag on, or carry big risks. There are also far too many tools that promise the world and don’t deliver, which damages trust. That’s why it’s so important to choose tools that fit the way you want to work, rather than reshaping your business around an off-the-shelf product, and bring your team with you.

Going forwards, AI will increasingly widen the gap between organisations that adopt it effectively and those that don’t, and there’s a huge risk to businesses that get left behind. AI is here to stay, and it’s enabling businesses to run, improve and scale their businesses in ways that weren’t historically possible, today.

For smaller businesses, the key is to embrace it in a structured way: start small, get help where needed and build capabilities over time. Doing nothing is the real risk.

Cambridge Support Moves

Closer

Towards Net Zero with Solar Panel Installation

Cambridge Support is happy to announce the successful installation of solar panels on our office roof, marking a significant milestone in our commitment to environmental sustainability. This investment in renewable energy represents a tangible

7 Tips for Creating an IT Budget

Looking back

To create a budget that is going to serve your business well, it is a useful task to look back at what you have spent on IT in the past. Even if you didn’t have a budget, outlining what you spent will help plan for the future.

Setting your priorities

It is essential to gather input from various people in your business, including end users and team leaders. Conducting an IT audit will help review systems and processes and this could be a good place to start.

Align with your company goals

IT plays a critical role in the daily operations of many businesses. Your yearly IT budget provides an excellent opportunity to drive digital

step forward in our Net Zero strategy. The solar array will generate clean electricity to power our daily operations, reducing our reliance on grid energy and lowering our environmental impact. As we continue our journey towards Net Zero, the solar installation is just one part

of our sustainability plan that includes all aspects of our operations. We look forward to sharing further updates on our sustainability initiatives as we work towards a greener future for Cambridge Support and the clients we serve.

To keep your IT infrastructure up to date, creating an IT budget is crucial for businesses of all sizes. Here are 7 tips for creating an IT budget.

transformation and gain a competitive edge through aligning it with the long-term goals of the company.

Identifying expenses

When creating an IT budget, it is important to consider recurring costs. These may include staff, hardware and software updates, your network infrastructure, security, and any subscriptions you have.

Project expenses

If your company has any upcoming projects, such as significant installations, office moves, or recruitment drives, you’ll need to account for associated IT expenses. These may include setup costs, licensing fees, training, and hardware requirements. Additionally, increased IT support needs, and the time commitment required to complete the projects.

Managing an IT budget can be a complex task. If you need help any of the above, please don’t hesitate to contact Cambridge Support at ask@cambridgesupport.com

Prioritising security

With data breaches becoming more prevalent, it’s crucial to prioritise cyber security in your IT budget. Ignoring such cyber security measures would be counter intuitive to your company goals.

Don’t

take shortcuts

While it may be tempting to cut costs by postponing or cancelling non-essential expenses like training courses, this approach can lead to problems further down the road. For example, skipping user awareness training might seem like a quick way to save money, but it can ultimately cost your business more in the long run. Invest in necessary training and resources to ensure your employees are equipped to handle cyber security threats effectively.

Please note that Chamber members receive 5% off any of our IT Support & IT Security Packages. Reach out today!

Sustainable IT in 2026: What UK Businesses Will Really Be Talking About

Sustainable IT has shifted from a niche conversation to something most business leaders now take seriously. But as we move into 2026, expectations are changing again. Sustainability can no longer live in policies, presentations, or annual reports, it needs to show up in everyday technology decisions.

At IT Naturally, we work with mid-sized organisations that need to modernise, stay secure, and meet their environmental goals, often without big budgets. Based on what we see day to day, here are some practical things to look out for and act on as we head into 2026.

Sustainable IT becomes Business as Usual

Build sustainability into your IT strategy and day-to-day decisions. We hope that leaders will routinely ask why hardware is being replaced, whether a cloud provider is energy efficient, and how many more life devices can realistically deliver.

This shift will be driven as much by cost and efficiency as environmental responsibility.

What you can do now:

Start weaving sustainability into conversations you already have about upgrades, refresh cycles, and cloud projects.

Longer hardware lifecycles become the norm

We are already seeing organisations move away from automatic three-year refresh cycles. Make four- and five-year lifespans standard, supported by better device management, refurbishment, and selective replacement.

Manufacturers are responding too, with more repairable, modular hardware and longer availability of parts.

What you can do now:

Carry out a proper audit of your existing devices. With the right care, many will last longer than expected.

Cloud choices become sustainability decisions

Cloud procurement will no longer be purely technical. Businesses will increasingly ask where data centres are located, what energy they use, and how efficiently they operate. This information is already appearing in tenders and ESG reporting requirements.

What you can do now:

When reviewing cloud contracts, include sustainability alongside performance and security. A lack of transparency should raise questions.

Right-sizing becomes an environmental responsibility

Most organisations run far more technology than they need: idle servers, oversized cloud resources, unused storage, and legacy systems are kept alive out of habit.

Right-sizing will be recognised as a sustainability issue as well as a financial one.

What you can do now:

Build regular optimisation reviews into your IT roadmap, not just once-a-year clean-ups.

Supply chains face closer scrutiny

Businesses are increasingly judged by the partners they choose. Customers want reassurance that suppliers, including MSPs, share their values around people and the planet.

This is why becoming a B Corp mattered to us. It makes it easier for value-driven organisations to work with partners who take responsibility seriously.

What you can do now:

Review your supply chain – including your IT. Your sustainability story should be consistent across your partners.

Less tech, but better tech

There will be less appetite for bloated tech stacks. Organisations will focus on consolidation, removing duplication, and choosing tools that genuinely deliver value. Simpler systems are easier to use, cheaper to run, and better for the environment.

What you can do now:

Identify overlapping software and underused tools. Simplifying is often one of the quickest wins.

Sustainable IT is about progress, not perfection

The businesses that will succeed in 2026 are the ones making steady, practical decisions: extending device lifecycles, right-sizing infrastructure, choosing responsible partners, and building sustainability into business as usual. None of these require perfection or massive investment, just intention.

If you want to explore how your IT could be more sustainable, secure, and

Cambridge Cyber Security welcomes Simon as formal Director

We are thrilled to announce that Simon has been appointed as a formal Director of Cambridge Cyber Security. This well-deserved promotion recognises Simon’s achievements and contributions to the company. Over the past year, Simon and the team have helped the company achieve numerous certifications, such as the National Cyber Security

Centre qualification as a Cyber Advisor. Cambridge Cyber Security also holds and issues certifications as a Certification Body for Cyber Essentials, Cyber Essentials Plus, Defence Cyber Certification (DCC), and a range of other cyber certifications. They have further strengthened our position as a trusted partner to various cyber security associations.

Simon has been instrumental in driving key initiatives that have strengthened our client relationships. We look forward to benefiting from Simon and the team’s insights as we continue to protect organisations across the region and beyond.

Things NOT to do if you want to stay cyber secure

Cyber security doesn’t have to be complicated, but avoiding common mistakes can make all the difference between staying protected and becoming the next headline. Most attacks could have been prevented with some straightforward changes. Here are the most critical mistakes to avoid:

Don’t treat cyber security as “just an IT problem”

Cyber security is not IT support. Your IT team are experts and responsible in keeping your systems working. They are not cyber security experts.

Don’t wait until after an incident to act

Too many businesses only take cyber security seriously after a breach. We have lost count in the number of times we have been told “We are fine and have never been caught out. All the security stuff like MFA just gets in the way of our jobs”. We recommend taking cyber security seriously.

Don’t assume your team already know what to do

Even experienced employees can fall for convincing scams. Regular awareness and refreshers help everyone stay alert and confident.

Don’t give admin access to everyone

Not every user needs full permissions. Limiting access reduces the impact if an account is ever compromised.

Don’t rely on “free” or outdated security tools

Basic tools can leave dangerous gaps. Good security software is an investment, not an expense.

Don’t ignore supplier and partner risk

Your cyber security is only as strong as the weakest link in your supply chain. Make sure the people you work with follow the same good practices you do.

Don’t keep security plans in your head

If only one person knows what to do when something goes wrong, that’s a risk. Document your response plan so everyone can act quickly and calmly.

Just remember that cyber reliance is not about getting everything right on day one. It is about staying aware and proactive. This will help you stay miles ahead of many organisations when it comes to protecting what matters to you most.

As a Chamber member, you can take advantage of an exclusive 5% discount on all Cambridge Cyber Security services. It’s a valuable opportunity to strengthen your organisation’s cyber posture, meet defence-related requirements, and protect your business with trusted local experts at a preferential rate. www.cambridgecybersecurity.com

Put Your Business on TV –Without the Traditional TV Price Tag, for as little as 4p per view?

TV advertising has long been seen as out of reach for small and medium-sized businesses. High5VR is changing that.

High5VR helps businesses advertise on Sky TV using advanced household-level targeting, professional production, and full Clearcast approval – without wasting budget on audiences that will never convert.

Using Sky AdSmart technology, your advert is shown only to the households you choose, based on location, demographics, lifestyle, and buying behaviour. This means no blanket broadcasting and no guesswork – just precise, measurable TV advertising that works.

High5VR produces high-quality TV commercials using cuttingedge AI and modern production workflows. This keeps costs far lower than traditional TV agencies while maintaining broadcaststandard quality. From concept and scripting to Clearcast approval and Sky delivery, everything is managed in one place, making the process simple and compliant.

Costs are clear and accessible:

• £6,000 one-off to create your TV advert, including scripting, production, Clearcast approval, and Sky TV approval.

• From around £4,500 per month to run your advert on Sky TV, depending on your targeting and location.

• You can pay as little as 4p per view, and you only pay when a viewer watches at least 24 seconds of your advert.

Your business appears on TV alongside well-known national brands, building instant trust and credibility – something social media alone can’t match.

If you’ve ever thought TV advertising was too expensive, High5VR proves it doesn’t have to be.

Find out how your business can get on TV today. Visit www.high5vr.com/tv-commercials Call 01480 589 159

OowOah – When Meetings Really Matter

Important meetings deserve more than flat screens, muted microphones, and endless video tiles. OowOah is a purpose-built virtual reality meeting platform designed to make meetings feel human again.

Unlike Zoom or Teams, OowOah places everyone inside the same virtual room. You see where people are, who is speaking, and where attention is focused – just like a real meeting. This shared presence dramatically improves engagement, understanding, and decision-making, especially for leadership sessions, training, workshops, and high-value conversations.

OowOah saves time by removing the friction that slows meetings down. No talking over each other. No constant interruptions. No confusion about who’s leading or presenting. Meetings become more structured, more focused, and finish faster – with clearer outcomes.

Because participants feel present rather than distracted, discussions are more productive and memorable. Teams report better collaboration, improved learning retention, and far less screen fatigue compared to traditional video calls. When people are truly “in the room,” they participate instead of multitasking.

OowOah isn’t a generic virtual world or a social platform. It’s designed specifically for professional use, with secure VR meeting rooms, immersive presentation spaces, and live event capability.

It’s ideal for businesses, educators, speakers, and organisations that rely on important conversations to move things forward.

If a meeting affects strategy, people, or revenue, it deserves more than another video call.

Step into the room and experience meetings the way they should be.

Cyber Defence – Defending the Digital Frontier from Cambridge and beyond!

Based at the historic Officers’ Mess in Duxford (Cambridge), Cyber Defence delivers cutting-edge, enterprise-grade cybersecurity designed to protect organisations from the world’s most sophisticated digital threats.

With a mission to provide uncompromising cyber defence and unmatched expertise, Cyber Defence blends AI-driven monitoring with experienced security professionals to offer proactive, 24/7 protection to businesses of all sizes.

What Cyber Defence Brings to Your Business

Managed SOC (Security Operations Centre) as a Service – Continuous, around-the-clock monitoring and realtime threat detection – without the complexity or cost of building an in-house SOC.

SOC365 Platform – A powerful platform built on open-source technology with bespoke enhancements. SOC365 combines AI analytics, threat intelligence, endpoint detection, network monitoring, and active threat hunting for full-spectrum visibility and defence.

Threat Intelligence – Ongoing monitoring of global and dark-web activity to identify emerging threats, stolen credentials, or exploit campaigns.

Incident Response & Vulnerability

Management – Immediate containment, mitigation, and recovery when a breach occurs – supported by vulnerability scanning and remediation.

Hacker Recon / Penetration Testing –Simulates real-world attacker techniques to identify weaknesses early.

Clients Across Industries

Cyber Defence supports a wide range of sectors, including engineering, financial services, healthcare, legal, maritime, transport, and logistics.

Why Cyber Defence –The Edge You Want on Your Side

A Message from Cyber Defences CEO & CISO, Peter Bassill

Cyber Defence combines the power of AI with the accuracy and judgement of human expertise. Its analysts, ethical hackers, and security officers understand how attackers think and operate, helping clients stay a step ahead of evolving threats.

The company’s defence philosophy spans three core layers:

Detect – Continuous surveillance, behavioural analytics, and proactive threat hunting.

Defend – Strengthening systems through vulnerability management, patching, and penetration testing.

Disrupt – Tracking adversaries, conducting reconnaissance, and neutralising threats before they materialise.

Bringing Cyber Defence to Cambridge’s Tech Community

In February, Cyber Defence will host a Coffee Morning at the Officers’ Mess in Duxford, inviting local tech businesses, start-ups, and innovators to come together, exchange ideas, and explore opportunities for collaboration. Please reach out for details or early registration. hello@cyber-defence.io

“2025 was a defining year for Cyber Defence – one where our foundations have strengthened, our technology has matured, and our team has grown into something truly special.

We delivered major upgrades to our SOC365 platform, expanded our threat-intelligence capabilities, and helped clients across engineering, healthcare, finance, and logistics stay resilient through a rapidly evolving threat landscape. CREST accreditation was also a standout milestone!

But what I’m most proud of is our culture: a team that shows up every day with purpose, curiosity, and a drive to protect the organisations that trust us.

“This year is about scale – not just in numbers, but in impact. We’ll continue enhancing our AI-driven SOC, deepening our partnerships, and pushing further into proactive defence: disrupt-before-damage. We’re also investing in new talent pathways and embedding ourselves more deeply in the UK tech community, starting right here in Cambridge. My hope is simple: that Cyber Defence becomes a place where innovation meets responsibility.”

Breaking Ground: Women Rising in Construction

Women are playing an increasingly pivotal role in shaping the UK construction industry, with forwardthinking developers recognising that diversity is essential to the sector’s long-term success.

Women now make up around 15% of the construction workforce. Still a minority, but a steadily growing one. At Allison Homes, two senior leaders exemplify the opportunities and impact women are bringing to the industry: Sophie Kendal, Land and Partnerships Director, and Georgina McCrae, Planning Director.

Pioneering Progress in Land and Partnerships

With a degree in Human Geography and Town Planning, Sophie Kendal’s career reflects the widening pathways for women in construction. After early roles at major PLCs, she joined Allison Homes in 2023 and progressed rapidly to Land and Partnerships Director for the East Region in 2024. Sophie has witnessed the sector evolve first-hand. “The industry used to be very male-dominated, but now more and more women are entering, which is amazing to see,” she says. Her role spans identifying new land opportunities, negotiating partnerships, and shaping

future communities. As she explains, “I love that no day is ever the same and it’s really rewarding that you are able to provide homes for generations to come.”

Her journey underscores the importance of visibility, networking, and early exposure to core industry functions; factors she believes are critical to supporting more women into senior roles.

Breaking Barriers in Planning

For Planning Director Georgina McCrae, a geography and planning background led to an early career across housing associations and major housebuilders before she joined Allison Homes in 2023. Her rise reflects both determination and an openness to taking on new challenges.

“As a woman in the industry, you can often be one of a few, if not the only woman in the room, but you have as much right and ability to influence discussions as anybody else,” she explains.

At Allison Homes, Georgina values the collaborative nature of planning. “Diversity comes naturally through the range of internal and external input into our planning strategies,” she says.

She credits strong mentorship, particularly from senior female leaders, as instrumental to her growth, noting Verity Macey who “empowered me to make decisions and showed me I could achieve things I hadn’t realised before.”

Georgina thrives on the problemsolving nature of planning. “Overcoming the sometimes-never-ending hurdles of the planning process is the part of the job I enjoy the most,” she says.

A Leadership Commitment to Culture and Representation

Group Chief Executive John Anderson puts it simply: “50% of our buyers are women, so at the very least, 50% of the influence on all key decisions should be from the female perspective.”

“We should employ the best person for the role,” he adds, “but by investing in an environment that encourages more women to join and stay, we will enjoy the benefits of the influence women bring.” Today, 38% of the Allison Homes workforce is female, well above the industry norm.

For Head of HR Zoe Evans, visibility is vital: “Construction must be sold as a dynamic career with multiple opportunities. You can’t be what you can’t see.” Her team works to engage schools, support apprenticeships, and ensure women are represented at recruitment and outreach events.

A Future Built on Inclusion

Women like Sophie and Georgina are redefining what a career in construction looks like, proving that the industry offers rich, rewarding opportunities for women with ambition and passion.

www.allison-homes.co.uk

The tax planning window: practical steps for East of England businesses post-Budget

The Autumn Budget 2025 brought tax changes for businesses. The most significant won’t arrive until 2027 and beyond, giving forward-thinking firms a window to prepare.

At KPMG, we work with a wonderfully diverse mix of companies in the East of England from ambitious startups right through to established PLCs. The tax changes coming over the next few years will impact every sector in that range.

Remuneration strategies

Employment costs have increased with the National Living Wage rising to £12.71 and the application of employer National Insurance at 15% to salary sacrifice into pensions. From April 2029, pension contributions made through salary sacrifice above £2,000 annually will be subject to both employer’s and employee’s National Insurance. For businesses across the region this will shift the economics of pay and benefits structures, making it a good time to revisit remuneration strategies, consider the effectiveness of salary sacrifice schemes and engage with employees.

Companies now have four years to model different approaches and design reward packages that work better under the new rules – whether that’s through enhanced employer pension contributions, different benefit structures or entirely fresh approaches.

New capital allowances

The capital allowances landscape has shifted in two directions. The writing down allowance rate drops from 18% to 14% from April 2026, affecting businesses with large historic asset pools. But the counterbalance is a new 40% first year allowance for leased assets and unincorporated businesses (effective now).

For the East of England’s equipmentintensive sectors like agriculture, manufacturing and logistics, this creates real opportunity to accelerate tax relief and improve cash flow, as well as opening up new financing opportunities.

Businesses claiming these enhanced reliefs as they invest will see immediate benefits. Companies planning significant capital investment should factor the new allowances into their financial decisions now.

Building systems for the future

From April 2029, every VAT invoice will need to be electronic. Businesses still running paper-based or hybrid systems face a significant transition.

Companies within the transfer pricing rules in the UK with cross-border related party transactions will need to file a new International Controlled Transactions Schedule as part of their CT600, with first filings due in 2028 for accounting periods beginning in on or after 1 January 2027. This affects businesses in the East of England that are operating internationally or within multinational groups. Audit your transfer pricing documentation now to avoid the time and cost of enquiries later.

From April 2027, most employee benefits will need to run through payroll. Forwardthinking businesses are already planning to trial voluntary payrolling from 2026 with small groups to identify issues.

“From April 2029, every VAT invoice will need to be electronic.”

Enhanced incentives for growing companies

A real positive for the region’s fantastic start-ups and scale-ups is the expanded access to Enterprise Management Incentives. More companies now qualify for the tax-advantaged share scheme, which provides advantage in competitive recruitment markets. Changes to share values and holding periods benefit existing schemes too. Similarly, Venture Capital Trust and Enterprise Investment Scheme reliefs remain valuable tools for attracting investment, with increased company size limits – great news for the region. Businesses approaching funding rounds should make full use of expanded reliefs.

Where focus should be now

The common thread for all of these changes is preparation time. Businesses that treat them as strategic opportunities rather than compliance exercises will be most successful.

Matt Evans, Partner and Tax Lead for KPMG in the East of England

Event round-ups

Suffolk Exhibition & Safari Networking

A cross-county collaboration with Suffolk Chamber and Eastern Education Group, bringing businesses together and strengthening regional connections that will continue to grow.

Construction and Property Networking

Hosted by DragonHeart Homes, this visit highlighted how modular, net-zero housing is shaping the future of sustainable development and local impact. Part of our series of Construction & Property events.

Business Leader’s Guide to AI

Practical insights from Peter Heneghan showed how AI is already reshaping communication and decision-making – and why businesses need to stay ahead. Sponsored by CityFibre.

Ely Networking

An energising session with HR specialist Steve Botterill, focused on unlocking people potential and building stronger, more agile teams. Part of our series of monthly Ely Networking events. Sponsored by Grovemere Property.

Stamford Festive Drinks

A seasonal gathering at Dawon of Stamford, bringing members together to celebrate relationships, creativity, and the close of a successful year. Part of our series of monthly Stamford networking events.

Ely Festive Networking

The final Ely Networking event of the year offered space to connect, reflect, and look ahead – with festive cheer setting the tone for 2026. Part of our series of monthly Ely Networking events. Sponsored by Grovemere Property.

Women in Business Festive Lunch

Our annual return to Orton Hall celebrated progress, leadership, and community – while raising vital funds for CPSL Mind and looking ahead to an ambitious year ahead. The Chamber will also host an International Women’s Day event this March.

Peterborough Networking Breakfast

A fast-paced morning of expert insight across recruitment, finance, law, and cyber security, closing with reflections on leadership and growth. To celebrate our centenary in Peterborough, we will be hosting a range of monthly Networking events in Peterborough.

Private Business Roundtable with Andrew Pakes MP

A forward-focused discussion on skills, growth, and investment in Peterborough – exploring how collaboration can unlock the city’s next phase of opportunity.

Upcoming events

Peterborough Centenary

Business Dinner

Friday 27 March

The evening will begin with a drinks reception, followed by a three-course dinner. This exclusive event is designed to celebrate our business community, reflect on its achievements, and look ahead to the opportunities shaping the future, as well as enjoy a sociable evening with colleagues and clients.

CambsB2B North

Thursday 11 June

CambsB2B North is our biannual flagship event bringing the regional business community together to connect, reach new audiences, generate opportunities, and gain insight from industry leaders. Businesses can exhibit, sponsor to boost brand visibility, or attend as a visitor to meet leading organisations.

Peterborough Centenary Dinner

Thursday 24 September

Our centenary will be marked with a prestigious black-tie Centenary Dinner this September, hosted within the iconic setting of Peterborough Cathedral. The evening will incorporate the Peterborough Top 100 Awards, celebrating the outstanding leaders and rising stars shaping the city’s economic success and future growth.

Other

Business Breakfast with Mark Thurston, CEO – Anglian Water

Thursday 12 February

This event will focus on recruiting and retaining talent, bringing together employers, educators, and industry leaders to explore practical solutions to today’s workforce challenges. In collaboration with Support Fenland.

Ely Networking

Monday 23 February

Our monthly networking series in Ely continues! Joe Faulkner, Office Senior Partner for KPMG in East Anglia, will provide an overview of the global landscape that businesses are facing into, and a summary of key Board agenda items and strategies for 2026.

Sponsored by Grovemere Property.

Manufacturing Breakfast & Tour

Thursday 5 March

Join us for our next Manufacturing Breakfast & Tour –network with local industry leaders over breakfast, then enjoy a behind-the-scenes look at innovative training in action. A great opportunity to connect and learn.

Exclusively for manufacturers. Sponsored by Recruit Mint.

International Women’s Day Conference

Friday 6 March

The theme for International Women’s Day (IWD) 2026 is “Give to Gain”, a call for collective generosity (time, knowledge, resources, advocacy) to accelerate gender equality.

The Craven Meeting

Tuesday 14 April

We are once again teaming up with Suffolk Chamber of Commerce to bring you an exciting cross-county border networking event. Enjoy day one of The Craven Meeting at Newmarket Racecourse and connect with business professionals across borders.

Events are being announced and uploaded regularly, click here to head to our website!

New Members

Combined Support Services Ltd

135 Park Road, Peterborough, PE1 23UD 01733 641079

Fast Forward Direct Couriers Ltd

Business Park, Unit 3 Spalding Rd, Bourne, PE10 9LF 01733 231111

Reed in Partnership

Units 7 & 8, Clifton Ct, Cambridge, CB1 7BN 01223 654440

Chameleon Studios Ltd

1 Coles Ln, Oakington, Cambridge CB24 3BA 01223 232192

KB Painting and Decorating

76 Pipistrelle Way, Bury Saint Edmunds, IP30 0BF 07487 688300

PJH Law Solicitors LLP

18a Maiden Lane, Stamford, PE9 2AZ 01780 757589

Maceagle.ai

Belingham House, 2 Huntingdon Street, St. Neots, Cambridgeshire, PE19 1BG 01480 757080

Advanevo Limited

Flat 12, Beech Court, Peterborough, PE2 9EW 07729 834020

MKO Logistics

Guildhall, Market Square, Cambridge, CB2 3QJ 01223 944074

JJAI Ltd

Brightfield Business Hub Bakewell Road, Orton Southgate, Peterborough, PE2 6XU 01733 595885

Gold Street Solutions

10 Oxborough House, 33 Eltringham Street, London, SW18 1GS info@goldstreetsolutions.com

Green Custard Ltd

St John’s Innovation Centre, Cowley Rd, Milton, Cambridge, CB4 0WS 01223 655575

Proper Hopper Ltd

Orton Enterprise Centre Bakewell Road, Orton Southgate, Peterborough, PE2 6XU

AtkinsRéalis

5 Wellbrook Court, Cambridge, CB3 0NA 01223 814051

J7 Enterprise Ltd

Nine Hills Road, Cambridge, CB2 1GE 0333 577 2717

Keys Academies Trust

Ledbury Road, Peterborough, PE3 9PN 01733 889124

The Collection Lab

St John’s Innovation Centre Cowley Road, Cambridge, CB4 0WS hello@thecollectionlab.com

MGNG

Future Business Centre, The Guildhall, Cambridge, CB2 3QJ office@mgng.co.uk

PJA Civil Engineering Limited

Nine Hills Road, Cambridge, CB2 1GE 01223 869949

The Cambridge Food Co

Ltd T/as Rennet & Rind

64 Papworth Business Part, Papworth Everard, CB23 3GY 01480 831112

Greenwoods Legal Services Ltd enquiries@greenwoods.co.uk 01733 887815

Edify Systems Limited

38 New Close Road, Little Thetford, Ely, CB6 3HQ

PremCom UK Ltd

Unit 1b, Centurion Business Park, Sturrock Way, Peterborough, PE3 8YF 01733 340400

As a growing business based in Cambridgeshire, we joined the Cambridgeshire Chamber of Commerce to strengthen our local business connections and increase our visibility within the regional business community. The Promote Package has been invaluable in helping us showcase our services to a wider audience through featured articles, member spotlights, and Chamber social media campaigns. The Chamber team is proactive and genuinely interested in helping us connect with potential clients and partners. Being part of the Chamber has not only increased our exposure but also given us confidence in our growth strategy.”

– S&W

Anglia Translations Ltd

Unit 2 The Incubator, The Boulevard, Alconbury Weald Enterprise Campus, Huntingdon, PE28 4XA 01480 411514

We Do Stories

Future Business Centre, Kings Hedges Rd, Cambridge, CB4 2HY 01223 967430

ARU Peterborough University House, Bishop’s Rd, Peterborough, PE1 5BW 01733 968268

Wellbeing at the Heart of a Thriving Business

Winter brings a natural pause for reflection. Shorter days and busier workloads can put added pressure on business owners and employees alike, making wellbeing not just a personal concern, but a strategic one. For organisations looking to build resilient, productive teams, investing in wellbeing is no longer a ‘nice to have’ – it’s essential.

At the Cambridgeshire Chamber of Commerce, we believe that strong businesses are built on healthy foundations. That’s why membership is designed to support wellbeing in its broadest sense – from physical and mental health, to financial confidence, operational security and peace of mind. When businesses feel supported, they perform better. When people feel valued, they stay engaged.

One of the most direct ways Chamber members can invest in employee wellbeing is through access to affordable healthcare and health support. Exclusively available to members, the Chamber Primary Health Plan from Westfield

“When businesses feel supported, they perform better. When people feel valued, they stay engaged.”

Health starts from just £7.41 per employee per month. It allows staff to claim money back on everyday health costs such as dental care, eye tests, glasses and therapy, while also providing access to GP services, counselling, expert medical opinions, gym discounts and retail rewards. Small interventions like these can have a powerful impact on morale, attendance and overall wellbeing.

We are also pleased to partner with AXA Health for their business healthcare cover.

At AXA Health, we know that your people are your greatest asset. Offering healthcare cover shows your employees that you really value what they do for you. That you’re ready to invest in their health and wellbeing – and in getting them back on their feet again if they become unwell.

Healthcare cover can help to provide you with peace of mind that your team’s health and wellbeing is being looked after, so you can focus on your business.

Wellbeing doesn’t stop at healthcare. Financial uncertainty, operational disruption and cyber threats all take a toll on business owners and teams. Chamber members benefit from access to trusted partners who help reduce stress and create stability – from Moneycorp’s foreign exchange expertise and Swoop’s Chamber Finance Finder to specialist HR, legal, tax and health & safety advice through Quest’s four essential services.

Digital wellbeing is also increasingly important. Reliable IT systems,

“Investing in wellbeing isn’t just about looking after your team – it’s about building a stronger, more resilient future for your business and our wider business community.”

secure data and efficient workflows enable teams to work confidently and collaboratively. Through exclusive member discounts with Cambridge Support, Cambridge Cyber Security and Kinabase – valued Patron members – businesses can strengthen their infrastructure, protect against risk and unlock productivity – all contributing to a healthier working environment.

Even practical benefits like AA Roadside Assistance and DHL international shipping discounts play a role, reducing disruption, saving costs and freeing up time and resources to reinvest where it matters most – in people.

Chamber membership is more than a badge. It’s a cost-effective support system that promotes, protects and expands your business while putting wellbeing at its core. Investing in wellbeing isn’t just about looking after your team –it’s about building a stronger, more resilient future for your business and our wider business community.

Connected

Connect your business

Connect with like-minded professionals and businesses, from promoting your organisation in the next edition of our official Chamber magazine, connected, to sharing your news and stories through our weekly newsletters and social media channels.

By featuring your business in our connected magazine, you’ll reach thousands of local businesses every quarter. The magazine is available online, with links included across all our digital communications, and is distributed at every Chamber event – nearly 100 events annually. It’s an excellent way to increase your visibility and make an impact within the local business community.

Within connected, you can showcase a wide range of content – from advertorials and “Ask the Expert” features, to interviews, case studies, spotlights, event highlights, and thought leadership pieces. You can be as creative as you like!

For businesses looking to broaden their horizons, the Chamber can also help you connect globally. Whether exploring new markets or expanding existing operations, we connect you with key contacts, resources, and opportunities across global markets to help your business trade successfully and thrive internationally.

To place an advert or article, or to find out more about Chamber marketing please email marketing@cambridgeshirechamber.co.uk

Grow your knowledge and build connections at the Chamber, through a variety of our events and marketing opportunities.

Secure Your 2026 Corporate Sponsorship

As Cambridgeshire Chamber of Commerce celebrates 100 years of impact in Peterborough, we invite corporate partners to align their brand with the region’s most influential business network. With 100+ events annually and access to senior decision-makers across multiple sectors, Chamber event sponsorship positions your organisation as a trusted leader in the local economy. Packages start from £500, with bespoke corporate partnerships available for multi-event and year-long visibility.

Sponsorship Opportunities Available

• High-profile brand exposure

• Direct access to local decision-makers

• Measurable ROI and meaningful connections

• Targeted exposure across priority sectors

www.cambridgeshirechamber.co.uk/contact

customer response, and day-to-day operations.

Advantage AGI helps SMEs implement AI that produces real outcomes. Cambridge-based. Practical.

Built to be trustworthy, transparent, and genuinely useful.

We build AI across your business: automation, assistants, and customer workflows - plus AI that connects to your data and systems, letting your team ask questions and get answers instantly.

AI strategy • Automation • Customer service • Sales support • Internal knowledge • AI data queries • Training Have Questions?

LEARN MORE