Clifford House, 2 Station Yard, Oakington, Cambridge, CB24 3AH Tel 01223 237414
Email enquiries@cambscci.co.uk
Visit www.cambridgeshirechamber.co.uk
@CambsChamber
Cambridgeshire Chambers of Commerce
Cambridgeshire Chambers of Commerce
@CambsChamber
Views expressed in connected are not necessarily these of Cambridgeshire Chambers of Commerce. Acceptance of advertisements does not imply official endorsement of the products or services concerned. Whilst every care has been taken to ensure the accuracy of editorial content, no responsibility can be taken for any errors and/or omissions. The editor reserves the right to make amendments without notification.
Welcome to the Autumn edition of connected
As the leaves change and the year moves toward its close, it’s an exciting time for Cambridgeshire, Peterborough and Stamford businesses. This edition celebrates the energy, innovation, and resilience of our local business community, while giving a sneak peek at what’s coming up in the months ahead.
We’re particularly excited about our flagship CambsB2B South event, taking place at our new venue, Hinxton Hall Conference Centre on Wednesday 19 November It promises an action-packed day full of networking, learning, and opportunities to connect with the people who matter most to your business. You can find full event details on pages 16-17.
Also in this edition, don’t miss my new Marketing Insights page on page 44. Packed with practical tips, trends, and strategies, it’s designed to help your business stay ahead in a fast-moving marketplace.
You’ll find the latest results from our Q3 Quarterly Economic Survey (QES) on page 8, providing a valuable snapshot of the challenges and opportunities our region’s businesses are facing ahead of The Autumn Budget on 26 November. Your contributions to the survey continue to shape Chamber activity and influence conversations with policymakers. Be sure to participate in the next QES from 10 November.
Our calendar of events continues to offer opportunities to connect, collaborate, and showcase your business. Whether you’re attending, sponsoring, or sharing expertise, there’s a role for every business to play. We hope to see you at some upcoming events.
Finally, if you’d like to feature in the Winter edition of connected, please send your articles or adverts to me via marketing@cambscci.co.uk by Friday 12 December Your stories and contributions bring this magazine to life and highlight the inspiring work happening across our Chamber community.
Shauna Kelly, Editor
CEO comment
As we look ahead to the Autumn budget, the latest Quarterly Economic Survey (page 8) shows that many firms are still feeling the strain of recent economic pressures. Business confidence and investment remain subdued, and the British Chambers of Commerce (BCC) is urging the Chancellor to focus her second Budget on the fundamentals that drive growth - investment, skills, exports, and infrastructure.
Our recommendations are clear and pragmatic:
• No further taxes on business, alongside long-overdue reform of business rates and the removal of the windfall tax on oil and gas
• Fast-tracking infrastructure investment and approvals, including major rail and aviation projects
• Reducing customs barriers and supporting exporters through digital trade funding and new trade accelerators
• Addressing chronic skills shortages through innovative initiatives - including a wage subsidy scheme for young people with long-term health issues.
These measures are essential if we are to rebuild business confidence and stimulate meaningful growth.
Looking further ahead to 2026, there is understandable concern among members regarding the potential reform of Agricultural Property Relief (APR) and Business Property Relief (BPR). These reliefs play a vital role in supporting family-owned and rural enterprises, many of which are the backbone of our local economy. We will continue to work closely with the BCC and government to ensure that any future changes are carefully considered and do not undermine long-term business investment, succession planning, or community resilience. Through the A47 Alliance, we’ve continued to push for vital infrastructure improvements, ensuring that investment in transport remains central to unlocking growth and productivity.
I’m pleased to confirm that the Cambridgeshire & Peterborough Local Skills Improvement Plan (LSIP) moves into a new phase which provides us valuable time to build on the strong foundations already in place; developing actionable priorities that will help drive productivity and economic growth across our region. In close partnership with the Cambridgeshire & Peterborough Combined Authority, key local stakeholders and educators our continued objective is to put the needs of employers at the heart of the skills system to ensure the Local Growth Plan can be realised. See pages 20-22 for more information.
Access to regional talent remains challenging, with 94 per cent of employers struggling to recruit last quarter. However, with this year’s increase to the national living wage and employers National Insurance Contributions, 85 per cent of businesses cite labour costs as a predominant price pressure. This volatile mix is challenging with highly concerning numbers of young people not in education
employment or training (NEET) and persistent long-term sickness in the broader population. Therefore, initiatives such as the Youth Guarantee Trailblazer, Connect to Work and Paid Internships are highly important to avoid scarring our economy, talent pipeline and communities.
The recent UK–India Free Trade Agreement marks a pivotal step forward in strengthening the UK’s global trading relationships. In October, BCC Director General, Shevaun Haviland CBE, joined Prime Minister Keir Starmer and over 100 business leaders on the UK Government’s trade mission to Mumbai. The visit underscored the scale of opportunity that the new agreement unlocks - particularly across technology, manufacturing, and green innovation. You can read our global updates on pages 12-13. If your business is exploring overseas expansion, our International Trade and Economic Development team can provide tailored guidance and connections to help you make the most of these new trade pathways.
I’m delighted to announce that Andy Haldane CBE has been elected as the new President of the BCC, succeeding Baroness Lane-Fox in February 2026. Andy’s extensive experience, from his time at the Bank of England to leading the Royal Society of Arts, will bring invaluable insight as we navigate this critical period for UK business.
Finally, before the year is out, I hope to see many of you at our flagship CambsB2B South event on Wednesday 19 November, taking place at our new venue, Hinxton Hall Conference Centre. With an inspiring keynote from Claire Williams OBE, former Leader of Williams Racing F1, it promises to be an unmissable day for innovation, collaboration, and opportunity. View the agenda and event details on pages 18-19.
Chamber
Patron Members
Charlotte Horobin
Annual General Meeting Notice
Notice is hereby given that the twenty second Annual General Meeting of Cambridgeshire Chamber of Commerce and Industry Limited will be held at Clifford House, 2 Station Yard, Oakington, Cambridge, CB24 3AH, on Thursday 27 November 2025 at 9.00am for transaction of the following business:
Ordinary Resolutions:
• Approval of the Directors Report and the Financial Statements for the year ended 31 March 2025
• Re-election of Director: Michael Greene, whose appointment as Director was approved by members at the November 2022 AGM, offers himself for reelection as a Director for a second three year term until the 2028 Annual General Meeting.
• Election of Directors Jason Mashinchi, Ian Mitchell, Olivia Seccombe, Gemma Goddard and Robert Facer, who were co-opted as Directors during 2025, offer themselves for election as Directors for an initial three year term until the 2028 Annual General Meeting.
• Appointment of Duncan & Toplis Limited as auditors of the company.
• Authorising the Directors to determine the auditors’ renumeration.
Special Resolution:
• Approval of the revised Articles of Association of the company.
The Directors Report and Financial Statements for the year ended 31 March 2025, and the Articles of Association, are available on the members section of the Chamber website.
A proxy form can be downloaded from the members’ section of the website; it must be returned by email or post to the registered office, 48 hours before the meeting.
By order of the Board Michael Tolond Company Secretary September 2025
Local Businesses Shortlisted for Prestigious Chamber Business Awards 2025
Cambridgeshire Chambers of Commerce is delighted to share that all five of our nominated member businesses were recognised by the British Chambers of Commerce and shortlisted across multiple categories in the 2025 Chamber Business Awards. We are also proud to announce that Chamber Patron, Stagecoach, was named a national winner, receiving the Local Economy Award!
The Chamber Business Awards are one of the UK’s most prestigious and eagerly anticipated events in the business calendar. The awards celebrate the outstanding achievements, innovation, and resilience of businesses of all sizes and sectors from across the region. This year’s shortlisted Chamber members showcase the incredible talent, creativity, and community impact within our region:
• Global Britain Award - GCE Hire Fleet Ltd
• People and Work Award - Sodexo Government (HMP Peterborough)
• Digital Revolution Award - Cambridge Kinetics
• Green Innovation Award - DSM Group
• Local Economy Award - Stagecoach East
Each of these businesses represents the best of our region’s enterprise - from international reach and digital transformation, to investing in people, driving sustainability, and powering the local economy.
Charlotte Horobin, Chief Executive of Cambridgeshire Chambers of Commerce, said:
“We are proud of our members who have been shortlisted for the Chamber Business Awards. Their achievements highlight the talent, innovation, and resilience that drive growth across Cambridgeshire, Peterborough and Stamford.”
The Chamber Business Awards received hundreds of high-quality entries from across the UK this year, reflecting the remarkable talent and entrepreneurial spirit that continues to drive our economy forward.
The Chamber will continue to champion the success of our members as they progress through the awards process.
We were proud to celebrate three regional winners at the Chamber Business Awards:
- Local Economy Award - Stagecoach East
- People and Work Award - Sodexo Government (HMP Peterborough)
- Green Innovation Award - DSM Group
We were especially thrilled that Chamber Patron Stagecoach East went on to achieve further success, winning the Local Economy Award at the national level.
Cambridgeshire Chamber Team Members Nominated for Global Rising Star Award
Two members of the team at Cambridgeshire Chambers of Commerce have been shortlisted for a prestigious global award recognising outstanding talent across the UK.
Connor Butler and Dr Ilona Karpanos have been named finalists in the Rising Star category at the 2025 British Chamber Awards, a key event in the UK business calendar run by the British Chambers of Commerce. The award celebrates professionals who are already making a significant impact within their Chamber and the wider business community.
Connor Butler, Engagement Manager, joined Cambridgeshire Chambers of Commerce in 2022 and has since played a central role in driving member engagement, financial growth and strategic influence. He has significantly grown the Chamber’s Patron Programme, increasing its value by more than 300 per cent. He also led a transformation of the Chamber’s committee structures into modern, inclusive forums that better represent the region’s diverse business community. His work delivering highlevel political roundtables has brought key national figures to the region, including the Business Secretary and the Chief Secretary to the Treasury.
“Connor consistently delivers above and beyond expectations,” said Charlotte Horobin, Chief Executive of Cambridgeshire Chambers of Commerce. “He has made a significant and lasting impact across Cambridgeshire, Peterborough and Stamford. He is not only a rising star within the Chamber but a rising force within the wider business community.”
Beyond his role at the Chamber, Connor is a trustee of Peterborough Cathedral, a governor at a local school, and supports youth development through mentoring, work experience and college interview preparation. His broad involvement in community and civic life has contributed to a growing regional profile.
Dr Ilona Karpanos, who joined the Chamber in April 2024 as International Trade and Economic Development Manager, has already made a major contribution to the Chamber’s international agenda. Shortly after joining, she supported a Cambridgeshire business in successfully entering the Ghanaian market, creating a pathway for further trade opportunities. Her leadership in delivering large-scale international events has enabled more than 100 businesses to connect with diplomats, trade ministers and commercial experts.
“Ilona embodies the spirit of innovation, collaboration and impact,” said Charlotte Horobin. “She’s already helped businesses break into new international markets, navigate complex trade challenges, and seize global opportunities. Her support is making a real difference where it counts.”
Ilona brings a strong academic and professional background to her work. She holds a PhD in Political Science and International Business and has worked as a consultant across a range of sectors. Since joining the Chamber, she has also delivered internal training, improved support logistics for exporters and strengthened the Chamber’s capacity to assist companies in expanding overseas.
Charlotte added that the nominations reflect the strength of talent within the organisation and the region. “To see both Connor and Ilona recognised at national level is a moment of real pride for us and for the wider Cambridgeshire business community.”
Winners of the awards were announced at a Gala Dinner on 15 October, bringing together Chamber representatives from across the UK.
Although they didn’t take home the win, Connor and Ilona were honoured to be nominated for the Rising Star Award, standing out as two of only 14 finalists from Chambers nationwide. They joined an inspiring group of emerging professionals from across the country, representing the next generation of Chamber excellence.
The British Chambers of Commerce network includes 51 Accredited Chambers representing every region and nation of the UK, as well as an international network of over 75 British Chambers of Commerce and business groups operating across every continent.
To learn more about the Chamber Patronage programme, contact Connor Butler at enquiries@cambscci.co.uk. For international trade support, reach out to Dr Ilona Karpanos at internationaltrade@ cambscci.co.uk
Quarterly Economic
SALES AND ORDERS
PRICE RISE PRESSURES
RISE
RECRUITMENT
RECRUITMENT
RECRUITMENT
had difficulties with recruiting in skilled manual/technical
56% had difficulties with recruiting in skilled manual/technical
struggled with recruiting in professional/managerial
struggled with recruiting in professional/managerial
with
struggled with clerical staff
experienced
experienced difficulties with semi/unskilled staffing
CASH FLOW
CASH FLOW
CASH FLOW
51% said cash flow has remained the same compared to Quarter 2
CASH FLOW
TOP FACTORS AFFECTING BUSINESSES
FACTORS AFFECTING BUSINESSES
TOP FACTORS AFFECTING BUSINESSES
Have your voice heard
Comment from Connor Butler, Engagement Manager
At the Cambridgeshire Chambers of Commerce, the Member Voice is at the very core of everything that we do and has been for over 100 years. It’s a great honour to be able to do my part to strengthen that voice through local engagement. Across the county we hold local events for members where they can share with us their successes and opportunities but also their struggles and pain points. We hosted both an engagement event and a roundtable with the Cambridgeshire and Peterborough Combined Authority to keep businesses informed about the Local Growth Plan. The Local Growth Plan is a generational document which will set out the plan for the next 10 years of economic growth in the region. Looking forward we prepare for the Autumn Budget in November and we, alongside our colleagues at the British Chambers of Commerce, will be making a submission on behalf of business. Your local Chamber will continue to advocate on your behalf to ensure there are positive outcomes for Cambridgeshire, Peterborough and Stamford.
Connor Butler, Engagement Manager
Private Business Roundtables and Engagement Events
Pippa Heylings MP
Arthur Rank Hospice Charity 18 July
We held a business roundtable with Pippa Heylings MP. Pippa outlined her priorities for supporting local businesses and then took questions from employers about their experiences and concerns for the future of the region.
There was a wide-ranging discussion covering issues such as skills and recruitment, investment in innovation, sustainability, infrastructure and opportunities for growth across key sectors.
Driving Forward: The Local Growth Plan
Novotel Cambridge North 22 August
The Driving Forward: The Local Growth Plan event brought together businesses, third sector and education partners to explore the region’s future economic priorities. The session outlined the key themes of the Local Growth Plan and provided an opportunity for stakeholders to share their perspectives
on how best to drive sustainable growth across Cambridgeshire and Peterborough. Attendees heard from both Cambridgeshire and Peterborough Combined Authority Mayor Paul Bristow and Chief Executive Rob Bridge. Discussion focused on skills, infrastructure, innovation, sustainability and investment, with participants highlighting both the challenges and opportunities for the region in the years ahead.
The Local Growth Plan - Rob Bridge Anglian Water Grafham Water Treatment Centre 18 September
We hosted a business roundtable was held with Rob Bridge, Chief Executive of the Cambridgeshire and Peterborough Combined Authority, to discuss the Local Growth Plan. Rob outlined the Combined Authority’s approach to supporting the region’s economy and then invited questions and feedback from local employers.
The discussion covered skills, infrastructure, housing, sustainability and opportunities for innovation, with
businesses sharing their priorities and highlighting the support needed to enable growth across the region.
Dubai Airport Freezone
The Glasshouse 18 September
We facilitated a business roundtable with representatives from the Dubai Airport Freezone, providing local employers with an opportunity to learn more about international trade and investment opportunities. The session outlined the Freezone’s role as a global hub for business and explored how Cambridgeshire companies can connect
with markets in the Middle East and beyond.
Discussion focused on export support, inward investment, innovation, and opportunities for collaboration, with businesses sharing their ambitions for growth through international partnerships.
Download the new Digital Switchover guide for SMEs
Did you know the nationwide Digital Switchover could disrupt the everyday systems your organisation depends on?
For example:
• Door entry and lift systems
• Payment terminals
• Fax and franking machines
• Fire and other alarms
Many of these still run on traditional analogue landlines (PSTN and ISDN). Those lines are being permanently switched off across the UK.
To support businesses in Cambridgeshire and Peterborough, Connecting Cambridgeshire and FarrPoint have put together a complimentary practical guide explaining what’s changing, how to prepare and make the most of it.
If you wish to keep up to date with what is coming up in your local area visit our website.
Inside the guide, you’ll find:
• A clear overview of the Digital Switchover and mobile network changes
• Examples of technology at risk
• Steps to minimise disruption
• Modern digital alternatives to keep your business connected
Download your free guide now.
Global Opportunities Unlocked at Cambridge Trade & Opportunities Event
The start of September saw business leaders, diplomats, and innovators gather at the Going Global: Trade & Opportunities event, hosted at the University of Cambridge’s Institute for Manufacturing (IfM).
Organised by Cambridgeshire Chambers of Commerce and sponsored by Anglia Translations Ltd, the event brought delegates together for a morning of knowledge sharing, cross-border networking, and future-focused trade insight s.
Designed to equip businesses with practical guidance on navigating global markets, the event featured a high-level panel of international speakers representing government, commerce, law, and technology. Discussions focused on both established and emerging trade opportunities across Vietnam, Malaysia, Portugal, Peru, Brazil, the wider Arab region, and the fast-evolving tech sector.
In 2024, the UK’s exports of goods and services reached £873.5 billion - up 0.7 per cent year-on-year - with services exports climbing 7.7 per cent (GOV UK).This modest growth underlines both the resilience and challenges of global trade in a competitive post-pandemic environment and sets the context for why events like Going Global are vital.
Highlights included:
• Mr Le Ba - Vietnamese Trade Councillor to the Court of St James’s, who provided timely insights on Vietnam’s expanding role in the global economy under the UK–Vietnam Free Trade Agreement and the UK’s recent accession to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).
• Honourable Datuk (Sir) SK. Lingam, President of the ASEAN-UK Business Forum (AUBF), who underscored Southeast Asia’s growing importance as a hub for UK exporters.
• Mr. Abdeslam El-Idrissi, Deputy CEO & Secretary General, Arab-British Chambers of Commerce, who highlighted practical strategies for strengthening UK–Arab trade partnerships.
• Sofia Lobão, Investment Attaché at AICEP Portugal Global, who shared updates on Portugal’s thriving investment landscape.
• Amir Hakim Mohd Yusof, Deputy Director of MIDA London, who outlined Malaysia’s ambition to lead in manufacturing, services, and the digital economy.
• Susana Ojeda Huerta, Head of Economic Affairs, Embassy of Peru in the UK, who spoke on Latin America’s emerging opportunities for UK businesses.
• Marcelo Ulhoa, Partner at RUCR Law, who addressed the legal frameworks essential for cross-border trade with Brazil.
• Emre Isik, Co-founder & CEO of SpaceFlow AI, who brought a forward-looking perspective on artificial intelligence and its influence on international commerce.
• Bob Sawers, Managing Director of Audere Group, who offered practical advice on building resilience in global operations.
The day was supported by Anglia Translations Ltd, who for more than 30 years have enabled businesses to communicate confidently with international clients.
Headline sponsor Mary Gilbey, Managing Director of Anglia Translations Ltd, said:
“Events like these are essential for UK businesses eager to expand globally. At Anglia Translations, we help exporters overcome language barriers and communicate with confidence, ensuring their messages resonate across cultures. This event reflects our commitment to enabling UK businesses to grow and succeed on the world stage.”
UK Trade Mission to India Highlights Opportunities Following Free Trade Agreement
British Chambers of Commerce Director General, Shevaun Haviland CBE , joined Prime Minister Keir Starmer and over 100 business leaders on the UK Government’s trade mission to Mumbai, India in October. This visit comes in the wake of the UK-India Free Trade Agreement , agreed earlier this year, which opens the door to significant new business opportunities between the two nations. India, the world’s 4th largest economy, has doubled in size since 2015, presenting enormous potential for UK businesses to expand into new markets. During the mission, Shevaun has been sharing her insights on where these opportunities lie and how UK businesses can leverage them.
Key Highlights from the Mission:
• Shevaun spoke to Sky News about the UK’s upcoming Budget, emphasising a clear message to the Government: “There can be no more taxes on business.”
• Shevaun met with Melissa Chambers, CEO and Founder of Sitehop, to explore innovation in cybersecurity and discuss collaboration opportunities that the trade mission is uncovering.
• Ahead of returning home, Shevaun gave a final interview to Viory News, underscoring why exporting benefits businesses in both the UK and India.
The mission showcases how UK expertise and global innovation are coming together to strengthen international trade and investment -priorities that resonate across the Chamber network.
If you need help opening doors overseas, reach out to our International Trade and Economic Development Manager, Dr Ilona Karpanos via internationaltrade@cambscci.co.uk or call 01223 237414 .
Tailored Training for Your Business
Our bespoke International Trade Training courses are designed to meet your organisation’s specific needs. Delivered either remotely or on-site, sessions build essential skills and knowledge in areas such as:
• Exporting & Importing
• Customs Procedures & Documentation
• Incoterms® 2020
• Rules of Origin
• Letters of Credit
• Commodity Codes
• Tax in International Trade
These flexible sessions enhance staff competence and support professional development in key areas of global commerce.
Compliance Audits to Strengthen Trade Practice
We also provide Compliance Audits to assess and improve your international trade and Customs processes.
Audits:
• Identify risks and weaknesses in procedures
• Ensure compliance with HMRC requirements
• Highlight opportunities for cost savings and efficiency gains
• Provide practical recommendations tailored to your business
Many companies report not only stronger compliance but also measurable savings as a direct result of undertaking an audit.
Please email internationaltrade@cambscci.co.uk for more information.
Culbert Ellis - Your Team in the Room
Our clients work directly with senior solicitors on corporate and M&A, commercial and technology, intellectual property, employment, disputes and investigations, business crime and civil recovery, property, construction and media matters.
As a UK Employee Ownership Trust, the professionals doing the work have a real stake and a voice – so client’s get continuity, accountability, and senior judgment in the room when it matters.
Our Expertise in Action
Jamie Short leads Culbert Ellis in Cambridge and reinforces Culbert Ellis’ commercial litigation and intellectual property / media dispute capability. Jamie acts for founders, scale-ups, investors, established corporates and individuals on high-value disputes and risk-critical matters. Clear options and practical resolution paths are essential in protecting product launches, partnerships and brand value.
If you are facing a dispute, early expert input is essential to:
(i) Protect what you’ve built . Urgent injunctions and takedowns, brand/ content protection, licensing fixes and confidentiality measures that keep IP working for the business.
(ii) Keep contracts on track . Commercial contract disputes managed for speed and outcome – breach/termination, misrepresentation, other contractual issues.
Bumper season for family run Chamber member in 10th year of business
The last few years have been challenging for many companies, especially in agriculture and small business. Changes in the economy and government policies have caused stress for households and businesses across our region.
For Fenland Spirit Services near Ely, the tough economy has prompted us to seize opportunities. We learned from the BIPC (Business & IP Centres) at Ely Library and secured a grant from East Cambs District Council to build a new office and showroom at our Littleport site. This allows us to stock battery-powered garden machinery for eco-conscious customers and those with smaller gardens or new homes. More recently, with the closure of G&J Peck’s Ely branch, we’ve been able to support more local customers with their machinery needs.
What makes our team different is our ethos of repair and refurbish before replacement. Sustainability is not a buzzword for us - we live our green values. We often repair equipment others say cannot be fixed, welding, fabricating, and even 3D printing obsolete parts to keep machinery going.
For those buying their first mower or upgrading to larger Culbert Ellis is a boutique, employeeowned law firm in Cambridge and the City of London, advising businesses throughout the UK and internationally, as a founding firm of the International Commercial Law Alliance (ICLA).
(iii) Stabilise ownership and governance Shareholder/director issues resolved with minimum disruption – unfair prejudice, deadlock solutions and structured exits.
(iv) Recover value and manage fraud risk . Targeted strategies for tracing and recovery.
We get to the decisive issues quickly, set out clear options and deliver practical, commercial answers. Because we speak the language of our clients and their trading partners - across technology, finance, FMCG and the creative industriesour advice is both strategic and workable. Culbert Ellis. Your Team in the Room. Website: www.culbertellis.com || Email: jamie.short@culbertellis.com
machines, we share knowledge and advice not found online. We consider the space and recommend suitable options within budget. This includes innovative new battery products from EGO or Cobra cordless tools for smaller gardens. For petrol users or larger spaces, we offer refurbished mowers and rideons, backed by our house warranty and workshop support.
Our 5-star reputation precedes us, with people travelling across East Anglia to buy refurbished equipment, knowing they’re dealing with a reliable company that values loyal customers.
Thank you for reading our updates. We invite fellow Chamber members to get in touch for domestic or business needs.
fenlandspiritservices@gmail.com 0775-383-6499
www.fenlandspiritservices.co.uk
Jamie Short
Summer Drinks Reception
Our annual Summer Drinks Reception was once again a success at our stunning Club Member’s venue, The Old Hall in Ely.
Nearly 100 guests joined us for an afternoon of relaxed networking, alongside canapes and fizz.
We were honoured to welcome Mona Shah MBE from Harry Specters Ltd, an Ely based business who craft luxury chocolates to empower autistic people. Mona shared inspiring words about purpose-driven entrepreneurship and supporting neurodivergent talent, which left a real mark.
A special thank you to our event sponsors, Understand-AI.today, Howes Percival and Sycamore BMW Peterborough, for making it possible.
To everyone who joined us - thank you for making it such a special afternoon once again.
Driving Business Forward Through Digital Transformation
In August we hosted a networking breakfast at Park Inn by Radisson in Peterborough with a focus on how businesses can drive forward through embracing digital transformation.
Jason Mashinchi, Founder of Cambridge Kinetics, shared with attendees the practical implementations and changes businesses can make, which will streamline processes, improve delivery and enhance growth.
This is part of a series of events in collaboration with CityFibre Digital Academy, the next hosted at The Clayton Hotel in Cambridge on 22 October: ‘The Business Leader’s Guide to AI’.
Construction and Property Networking Lunch
Our thriving Construction and Property sectors meet once a month, and our last three events have successfully brought together close to 200 attendees to build connections and share insights.
In July we networked over lunch, and shared with attendees the plan going forward for these sector events and why it’s so important to keep these opportunities to grow going.
The Local Skills Improvement Plan team also highlighted employment support opportunities through Cambridgeshire & Peterborough Combined Authority, including paid internships, apprenticeship grants, and future programmes like Connect to Work and Youth Guarantee.
In August we enjoyed the end of the Summer period and hosted a networking BBQ (although the weather wasn’t on our side!)
In September we headed to Thorney, where we heard from Mayor Paul Bristow, National Highways and the A47 Alliance, who are driving the case for investment and improvement along the A47 corridor, one of the East’s most vital transport routes.
Key topics included unlocking economic growth through infrastructure investment, considering the environmental impacts alongside business opportunities and the importance of lobbyingthe more voices that join the conversation, the quicker change can happen.
Thank you to all of the supportive businesses that come along to these events and make them the success they are.
Newmarket Races
We had the pleasure of spending a fun and relaxed day with some of our valued Patron and Club members at our Patron member venue, Newmarket Racecourses.
The atmosphere was brilliant - from enjoying the races to sharing great conversations and insightful ideas. Thank you to everyone who joined us!
The Skills Summit
To round off an exciting September, we were delighted to host our Skills Summit at ARU Peterborough, opened by Charlotte Horobin, Chamber CEO, alongside Professor Ross Renton, Principle of ARU Peterborough.
The day began with an inspiring keynote from Mayor Paul Bristow, setting the stage for a series of thought-provoking conversations about the future of skills and employment across our region.
Panel 1: From Intent to Impact – Business Leadership in Skills Development
Hosted by Steve Thompson from Form the Future, our first panel featured forward-thinking companies who are leading the way in nurturing talent: Coperion, Paragraf, Breheny Civil Engineering, and Cambridge University Health Partners.
The discussion highlighted how businesses need to ‘thinking outside the box’ when it comes to recruitment, using apprenticeships, internships, and innovative pathways to develop their own pipeline of skilled employees. A strong message came through: “It takes a village.” For apprenticeships and skills development to succeed, every part of the organisation must be on board.
Panel 2: Skills for Growth
– Building Teams for the Future
Chaired by Mel Collins of Skills England, our second panel brought together representatives from East West Rail, Sizewell C, Anglian Water, and Constructed Pathways.
The conversation underlined that so-called “soft skills” are in fact essential skills. Panelists shared how major infrastructure projects are not only building for today but leaving a legacy for tomorrow. They spoke about the importance of diversity, bringing people from all backgrounds into these sectors and the wide range of skills needed to deliver these transformational projects.
Fireside Chat: Connecting Skills to Growth
The event closed with an engaging fireside chat between Charlotte Horobin and Andrea Wood, Assistant Director of Skills and Employment at the Cambridgeshire & Peterborough Combined Authority (CPCA). Together they explored the Connect to Work Plan and The Local Growth Plan, and discussed practical ways the CPCA can support businesses, through initiatives such as paid internships, to build a stronger, more resilient workforce.
Showcasing Skills in Action
Throughout the day, exhibitors showcased their companies and educational facilities, giving attendees the chance to see first-hand the exciting opportunities available across our region.
We are hugely grateful to ARU Peterborough for hosting us in their world-class facilities, and to all our speakers, panelists, exhibitors and attendees for making the day a success.
CambsB2B South is our annual event and exhibition to bring the Greater Cambridge business community together - this year we’re delighted to have evolved the event to introduce the CambsB2B South Conference.
We will be bringing together the business community of Cambridgeshire, Peterborough, and beyond under one roof to:
• enable businesses to reach new audiences •
• catalyse trading opportunities •
• share experiences and inspire success •
• discuss local, regional, and national issues •
• galvanise the economic community •
Exhibit your business at this event and showcase your products and services directly to your target audience, build valuable connections, and increase brand visibility.
Turn visibility into opportunity - sponsor and stand out.
Sponsorship opportunities are available to support a number of activities across the day, benefit from pre-event marketing, event-day visibility, and post-event recognition. Put your business in front of a highly targeted audience and position your brand as a key supporter of the industry.
Thank you to the businesses that have supported so far:
CONFERENCE AGENDA
8.00am – Business Breakfast
8.30-9.30am – Business Breakfast Panel Discussion:
Hosted by Gareth John, First Intuition
PANELISTS:
Olivia Seccombe – British Sugar
Jason Mashinchi – Cambridge Kinetics
Tim Minshall – Prof John C Taylor Professor of Innovation & Head of the Institute for Manufacturing
Mike Greene – Channel 4's Secret Millionaire, Leader, Experienced Chairman, CEO & Director
11.00-11.30am – 'From £10 to £15million'
Louise Hulland, BBC Broadcaster, in conversation with Barry Tong, Sol Retail
1.15-2.00pm – The Talent Lab: Where People Power Growth
Hosted by Andrea Wood – Cambridgeshire & Peterborough Combined Authority
Katie Allen – TedX Speaker - Diversity, Equity and Inclusion Coach
Sarah Stones – TedX Speaker - Plain Sailing Motivation
Kevin Doherty – CODEM Composites
Sandra Wiggins - Women on Boards
2.30-3.00pm – Emma Fletcher - Octopus Energy
3.30-4.30pm – KEYNOTE: CLAIRE WILLIAMS, WILLIAMS F1 RACING
Beyond the Track: Leadership, Inclusion and High-Performance Teams
Claire Williams is widely recognised as one of the most influential women in motorsport.
As Deputy Team Principal of the Williams Formula 1 team, she led one of the sport’s most iconic brands through a decade of change, driving innovation, resilience, and results in one of the world’s most competitive environments.
In her keynote, Claire shares powerful lessons on leadership, building and sustaining high-performance teams, and fostering diversity and inclusion within organisations. Drawing on her unique experience at the highest level of global sport, she provides invaluable insights into leading under pressure, managing change, and unlocking team potential.
Whether you’re an entrepreneur, business leader, or aspiring manager, Claire’s session will inspire you to rethink what it takes to create winning teams and inclusive cultures that thrive in challenging times.
4.30-5.30pm – Drinks Reception with Keynote Claire Williams, Mayor Paul Bristow and Rob Bridge, CEO, Cambridgeshire and Peterborough Combined Authority.
You can read more about CambsB2B South, the agenda and speakers at www.cambsb2b.co.uk/south
From Intent to Impact: Skills at the Heart of Growth
The last few months have placed skills firmly at the centre of our region’s growth story. From business leaders and educators gathering at the Skills Summit to the launch of the Local Growth Plan, Cambridgeshire & Peterborough has seen a surge of activity focused on how we prepare our workforce for the future. Supported by strong regional and national priorities around skills, this momentum is creating real opportunities for change.
The Chamber’s Skills Team has been out in the region, engaging with employers, colleges, and training providers, and hosting events that give businesses a voice in shaping a skills system that truly meets local needs.
Spotlight: Dragonheart Homes
The Chamber Skills Team recently visited Dragonheart Homes, a B Corp certified modular home manufacturer delivering sustainable, zero-carbon homes for local authorities, the NHS, and the homeless sector. Hosted by Operations Director Jason Bassett, the visit gave the team a first-hand look at Dragonheart’s operations and explored current and future skills needs.
A standout initiative is the Prisoners Building Homes programme, which provides accredited NVQ and CSCS training alongside real employment opportunities for individuals on day release from prison. This innovative approach tackles skills shortages in construction while creating meaningful social impact.
Nick Frank from the Chamber Skills Team said: “It is inspiring to see a business combining innovation, sustainability, and social value. Working with CPCA, we aim to help Dragonheart access the skills and training support they
need to continue making a difference.”
The visit is a great example of how the Chamber works with local businesses and the CPCA to strengthen the region’s skills ecosystem. Businesses interested in exploring skills and training support can contact the Chamber Skills Team at lsip@cambscci.co.uk.
The Skills Summit: Inspiring Growth and Opportunity
To round off an exciting September, ARU Peterborough hosted the Skills Summit, bringing together business leaders, educators, and policymakers to focus on the future of skills and employment across the region. The event was opened by Chamber CEO Charlotte Horobin alongside ARU Principal Professor Ross Renton, who welcomed delegates to the university’s award-winning facilities.
A Mayor’s Call to Think Big
The day began with a keynote from Mayor Paul Bristow, who set out an ambitious vision for local growth. He spoke of the need to retain young people who leave for university but do not return, stressing that the region must grow with its own talent. “Too many young people spend the first 18 years of their lives here, head off to university, and never come back. We want to grow with these people.”
Bristow also underlined the wider benefits of a thriving economy: “Growth is good. It’s good for the economy and for us all — healthier, wealthier, happier.”
In Conversation: Growth, Collaboration, and Global Reach
Following his keynote, the Mayor joined a lively Q&A with the audience. He explained that growth must be about more than “bricks and mortar,” emphasising the need to build ambition and help businesses scale so they can reinvest locally and create high-quality jobs.
He acknowledged the challenges of working across 10 councils with limited budgets but pointed to the Combined Authority’s role in providing the capacity and coordination needed to move things forward. Looking ahead, he highlighted the opportunity from April 2026 to request new powers over skills and education, allowing the region to
design training that better matches business needs.
On international trade, Bristow was clear about his ambition to be a direct advocate for local firms abroad. “Manufactured in Huntingdonshire, sold to the world”, he said, stressing the importance of raising the region’s profile and opening doors for innovative businesses.
From Intent to Impact
The first panel, chaired by Steve Thompson of Form the Future, featured contributions from Coperion (Baker Perkins), Paragraf, Breheny Civil Engineering, and Cambridge University Health Partners. The conversation centred on how businesses can take a more creative approach to recruitment, particularly in sectors where competition for skilled workers is intense. Apprenticeships, internships, and flexible training pathways were all highlighted as vital ways to build the next generation of talent. Panellists agreed that lasting success in skills development cannot rest with HR teams alone but must involve every part of an organisation. The clear message was that “it takes a village” to create a strong and sustainable workforce.
From Projects to People
The second panel, chaired by Mel Collins of Skills England, brought together voices from East West Rail, Sizewell C, Anglian Water, and Constructed Pathways representing Urban&Civic. This session explored the broader skills challenges linked to major infrastructure projects, which require not just technical expertise but also a wide range of essential interpersonal skills. Speakers underlined the importance of building diverse teams that reflect the communities they serve, noting that inclusion strengthens organisations as much as it supports individuals. They also spoke of the legacy these projects can leave, creating opportunities and pathways for people long after construction is complete.
Connecting Skills to Growth
The day closed with a fireside chat between Charlotte Horobin and Andrea Wood MBE of the Combined Authority. Their discussion drew together the themes of the day, highlighting the role of regional initiatives such as the Connect to Work Plan, the Local Growth Plan, and a range of funded programmes from bootcamps to internships. These schemes are designed to bridge gaps between education and employment while supporting businesses to recruit and retain skilled people. The session reinforced a central message of the Summit: that practical collaboration between employers, educators, and local government is essential to building a resilient skills system for the future.
Skills in Action
Exhibitors from across the region showcased their organisations and education facilities, giving delegates the chance to see the opportunities available first-hand.
The Skills Summit highlighted how ambition, collaboration, and creativity will shape the region’s future skills agenda, and made clear that everyone has a role to play in building a stronger, more resilient workforce.
BBC Radio: A Regional Voice for Skills
Last month, our CEO Charlotte Horobin took to the airwaves. In a BBC radio interview filmed in Peterborough, she discussed challenges in the region’s labour market, from high rates of economic inactivity in Cambridge, to recruitment difficulties with 76 per cent of employers struggling to fill skilled roles, and concerns over young people’s access to Further Education in South Cambridgeshire. The conversation gave a snapshot of why our work around skills is so vital.
Charlotte also emphasised that, despite some concerning statistics such as rising NEET rates, there is plenty of positive work underway. Initiatives like the Green Centre at Peterborough College are helping to upskill people in areas that will be crucial for the future workforce, showing that Cambridgeshire & Peterborough is actively preparing its talent for tomorrow’s opportunities.
The conversation leaned on data from latest Quarterly Labour Market Webinar, where businesses, educators, and policymakers will explore the latest data in more depth. For the Chamber, moments like these extend our reach, helping more employers understand the skills picture and, crucially, how they can play a role in shaping solutions. Scan the QR Code below to book on for the next webinar on 12 December.
Cambridge Tech Week: Digital and Green Skills in Focus
The Chamber was proud to have a strong presence at Cambridge Tech Week, a showcase of innovation and forward thinking. Our Skills Manager, Nick Frank, joined discussions on the future of agri-tech, a key area where digital transformation, advanced manufacturing, and sustainable growth intersect.
Highlights included Decarbonising the Future, where experts explored how industries are adapting to meet net zero targets, from electrifying processes to using AI in climate innovation, and Nature-Based Solutions, which looked at how technology and ecology can work together. Contributors ranged from start-ups to leading researchers like Professor Emily Shuckburgh of Cambridge Zero.
These conversations underline a vital point: as technology and climate solutions evolve, so too must the skills of our workforce. From AI coding to sustainable land management, the jobs of tomorrow are being shaped today, and our region must be ready.
CambsB2B South: Meeting Businesses Where They Are
This November, the Chamber’s Skills Team will be on the road with CambsB2B South, connecting directly with local businesses to listen, learn, and share insights. Building on
discussions at the Skills Summit, the team will gain firsthand insight into the challenges employers face, from recruitment to retention, and explore how the Chamber can help through upskilling, building talent pipelines, and fostering collaboration between businesses and peers. It’s a chance to be out in the community, hearing what businesses need to succeed and helping shape the skills of tomorrow.
Launch of the Local Growth Plan
October saw the launch of the Cambridgeshire & Peterborough Local Growth Plan, a locally owned 10-year strategy putting skills at the heart of the region’s economic future. The plan builds on strengths in life sciences, agritechnology, advanced manufacturing, and digital sectors, while addressing challenges like shortages in specific roles and inequality of access. Developed closely with Government, it sets out priorities for investment, growth, and workforce development.
For the Chamber and our Skills Team, it’s great to see such a strong relationship with the Cambridgeshire & Peterborough Combined Authority, working together to put skills and workforce development at the heart of the region’s vision. This collaboration ensures that businesses, education providers, and communities can turn strategy into action and unlock growth opportunities across Cambridgeshire & Peterborough.
Looking Ahead
From the Skills Summit to Cambridge Tech Week, from radio interviews to business exhibitions, the message has been consistent: skills are the foundation of growth. The conversations of this autumn will shape the Chamber’s work well into 2026 and beyond, as we continue to connect businesses, educators, and communities.
As one speaker at the Summit put it: “Investing in skills is investing in the future prosperity of our region.” It is a message we will carry forward together in the months ahead. Please check the Chamber events page for opportunities to meet the Skills Team or get in touch to arrange a meeting.
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Investing in Young Talent: Why the Youth Guarantee is Good for Business
Recruitment challenges are front of mind for many employers. Skills shortages, retention issues, and the rising cost of bringing new staff on board all add pressure to growing a business. At the same time, a generation of young people is looking for that vital first step into work.
The Cambridgeshire & Peterborough Youth Guarantee is helping employers meet these challenges head-on. By combining financial support with workplace development tools, it gives businesses the chance to bring in motivated young people while building a stronger, more resilient workforce.
Practical support to grow your team
For businesses ready to invest in young talent, the Youth Guarantee provides a package of employer support:
• Match-funded internships for 18–21-year-olds: 50 per cent salary support for 12 weeks (8–30 hours per week), plus a £600 contribution towards onboarding costs such as training or equipment.
• Higher Technical Qualification (HTQ) grants: £2,000 per employer to support new hires (or staff in their first nine months) to undertake Level 4 or 5 qualifications, including HNCs and HNDs.
• Apprenticeship grants for SMEs: up to £2,000 for each 16–18-year-old apprentice hired.
These initiatives reduce the cost and risk of taking on new staff, making it easier for employers to open doors for young people while addressing their own workforce needs.
Building a youth-friendly culture
But financial support is only part of the story. The Youth Guarantee also helps employers build workplaces where young professionals can thrive. Through free membership of Youth Employment UK , businesses can access tools, resources, and recognition against the Youth Friendly Employer benchmark
This is about creating the right culture—where policies, practices, and day-to-day management support young people to succeed. Those same values benefit the wider workforce too, improving retention and boosting overall performance.
Case study: Bobbi at Realise Finance
For 19-year-old Bobbi Beaumont, an internship at Realise Finance was a career-defining opportunity.
“I didn’t want to just learn in the classroom—I wanted realworld experience in a professional environment,” she said.
Bobbi quickly gained confidence working with clients, using accounting software, and attending networking events. What started as an uncertain step soon became a passion.
“This internship has already given me so many new skills and opened doors I never imagined. It’s been the perfect first step for my future.”
Bobbi Beaumont, intern at Realise Finance, Bethan Smith, intern at Realise Finance.
For Realise Finance, the benefits were just as clear. Director Will Blower explained how having an intern brought fresh perspectives and energy into the business, while also building a pipeline of talent for the future. Bobbi is now progressing to an apprenticeship with the firm—proof that internships are not just short-term support, but a route to building loyal, skilled employees.
Case study: Construction skills in action
The Youth Guarantee builds on the success of earlier Combined Authority programmes. In construction, Mick George Ltd has worked with Constructed Pathways to take on five interns through a six-week scheme funded by the UK Shared Prosperity Fund.
HR Director Michael Moriarty said: “As a major employer, we jumped at the chance to use Combined Authority funding to bring in fresh talent. Our interns are already operating machinery and contributing from day one. This programme
lets us train motivated individuals, regardless of their background, and it’s working—we’ve got people in full-time roles because of it.”
Intern Zack McCoo called the experience “life-changing.” He learned practical skills, built confidence, and secured a clear path into a long-term career in construction.
Why it matters to employers
Programmes like these show the power of combining financial backing with cultural change. Employers get access to funding and resources that reduce recruitment risk, while also shaping a positive workplace for young talent. In return, they gain motivated employees who are more likely to stay and grow with the business.
Mayor Paul Bristow summed it up: “This initiative is about real jobs and real futures. We’re investing in programmes like this to build skills and create well-paid careers for our residents.”
Get involved
With 100 new 12-week internships for 18–21-year-olds launching through the Youth Guarantee Trailblazers programme, now is the time for employers to take part.
Whether you’re looking for fresh talent, want to future-proof your workforce, or simply see the value of giving young people a chance, the Youth Guarantee offers the tools and support to make it happen.
Find out more about how your business can benefit: www. cpcaskills.com
Left to right: Micheal Moriarty, HR Director, Mick Goerge; Dan Edwards, Director and Co Founder, Constructed Pathways; The Mayor Paul Bristow; Zack McCoo, Intern.
Cyber Readiness: Are You Prepared
Cyber incidents are no longer rare, they’re routine and the highprofile ones make headlines, but there are many more that don’t.
From AI-powered ransomware to supply chain compromises, today’s threats are faster, smarter, and harder to predict. It doesn’t matter whether your business is large or small. The ones that survive are the ones that prepare.
The Threat Landscape
Not all attacks are equal. Some cause disruption, but others can have devastating impacts for businesses:
• AI-driven ransomware can lock entire networks within hours, disrupting operations and damaging trust.
• Advanced Persistent Threats (APTs) quietly infiltrate systems for months, stealing sensitive data before anyone notices.
Enjoy not talking about IT
The IT Naturally Story
When Thomas Cook collapsed in September 2019, we were handed a unique opportunity. One of the group’s airlines urgently needed IT services to continue operating and many of our colleagues needed a job.
Within a month, IT Naturally was born. A leadership team and experts hired to stabilise and resize Condor’s IT infrastructure from 23,000 users to 5,000 – all without disrupting flights. Then the pandemic hit.
But that didn’t stop us, when we started IT Naturally, we wanted to create a different type of Managed Service Provider (MSP). One that cared deeply about people, truly owned every situation, and used technology as a force for good.
We gained our ISO 9001/27001 & Cyber Essentials accreditations and went on to become B Corp Certified. Our mission, spirit of resilience and responsibility has guided everything we’ve done since.
Today, we are a 40-strong team based at Lynch Wood Park in Peterborough, supporting customers locally, across the UK and Europe with seamless, secure and sustainable IT. We’ve been named Employer of the Year at the Growing Business Awards and a finalist at the Lloyds Bank British Business Excellence Awards.
Five years in, we’re proud of the partnerships we’ve built, the impact we’ve made, and the purpose we stand for.
for Today’s
Threats?
• Supply chain attacks exploit weak links in partner or vendor systems, exposing your business even if your own defences are strong.
• Data breaches start with something as simple as a phishing email, but lead to fines, reputational damage, and lost customers.
• IoT exploits target devices like cameras and printers with weak security settings.
• Deepfakes and social engineering make it easier to impersonate leaders and trick employees.
• Cloud misconfigurations expose sensitive data with a single oversight.
Why It Matters
The cost of unpreparedness is high: downtime, compliance failures, financial loss, and erosion of customer trust. But readiness turns risk into resilience.
How We Help
At IT Naturally, we give you:
• A clear view of your vulnerabilities.
• Proactive monitoring that stops threats before they escalate.
• Tested backup and recovery strategies to minimise downtime.
• Strategic planning that keeps your defences evolving with the threat landscape
Cybersecurity isn’t just an IT issue; it’s a business survival issue. If you’re unsure how ready your business is, talk to us. We can let you know where your vulnerabilities are. Together, we’ll build the resilience you need to face whatever comes next.
Our services include:
• 24/7 IT Service Desk
• End User Computing
• Cloud & Data Centre
• Networks
• Cybersecurity
• Unified Comms
• Infrastructure Transformation
We want our customers to “Enjoy not talking about IT” because when we’re your MSP it just works. We take care of the complexity, the monitoring, and the firefighting, so your business can focus on growth and strategy without IT getting in the way.
We’d love to connect with fellow Chamber members and are proud to sponsor the CambsB2B South 2025 Drinks Reception on 19 November. Please come and meet us there.
Julie Bishop & Richard Gardner, Co-Founders of IT Naturally.
Navigating Change: Innovation in Challenging Times
Across Cambridgeshire and the wider UK, businesses are navigating one of the most complex environments in recent memory. Rising costs, labour shortages, technological disruption, and international uncertainty are reshaping day-to-day operations. Yet these pressures also present an opportunity: to rethink strategies, adopt new tools, and build more resilient models for the future.
A Shifting Economic Landscape
Nationally, the British Chambers of Commerce (BCC) reports that long-term sickness keeps nearly 2.8 million people out of the workforce, costing over £130 billion in economic output each year. Locally, members echo this challenge - recruiting and retaining skilled staff remains one of the most pressing issues.
Meanwhile, digital disruption is rewriting the rules of business. AI adoption among SMEs has risen sharply, with over a third now actively using it for back-office operations or customer engagement. Yet many businesses are still exploring its full potential. At the same time, cyber security is no longer optional. High-profile breaches demonstrate that small firms are equally at risk. Our Patron members bring specialist expertise in this space (see page 8), offering practical guidance to strengthen defences.
Turning Challenges Into Opportunities
Workforce pressures, technological acceleration, and global realities could feel overwhelming. Yet businesses across the region are responding with creativity and resilience. Innovation runs far beyond Cambridge’s Science and Tech cluster - it thrives in manufacturers, retailers, service providers, entrepreneurs and many sectors throughout the area.
Your Chamber ensures businesses have the tools, networks, and insights to navigate change. Through international trade support, membership packages, events, marketing platforms, and opportunities like the BCC Business Awards, we help members and the business community turn challenges into opportunity.
International Trade: Looking Outward
Global markets remain central to regional growth. UK services exports rose nearly eight per cent last year (GOV.UK), showing strong international demand. For companies in Cambridgeshire, Peterborough, and Stamford, trade is more than exporting - it’s about reaching new customers, forging partnerships, and staying competitive. Emerging markets in Asia, Latin America, and the
Middle East are creating opportunities across sectors from manufacturing to professional services.
Our International Trade team provides practical support - export documentation, market insights, and connections with overseas delegations - to help firms expand globally and strengthen the regional economy.
Shaping the Future Workforce
Beyond business support, the Chamber represents local employers and shapes skills policy. The Skills Team ensures training and workforce development align with future economic needs. By feeding insights into local and national policy, we help build a pipeline of talent equipped for tomorrow, ensuring businesses have the skilled people they need to grow and innovate.
Membership, Events, and Marketing
Membership packages flex to meet the needs of all businesses, from microfirms to multinationals, providing HR and Legal advice, policy guidance, cyber security support, marketing exposure and much more. Events such as our flagship CambsB2B South foster knowledge-sharing and networking, while our marketing platforms amplify members’ expertise and build trust with the community.
Looking Ahead
The challenges facing the economy - sickness absence, digital disruption, cyber threats, and global competition - will remain. But businesses that embrace innovation, invest in people, and look outward are well-placed to shape a stronger future. The Chamber is more than an observer; we are an active partner helping our community navigate change, seize opportunities, and build resilience.
Want to Get Involved?
• Attend CambsB2B South on 19 November
• Participate in the next Quarterly Economic Survey (published 10 November)
• Connect with our International Trade team for global market support: internationaltrade@cambscci.co.uk
• Connect with our Skills Team to influence training and workforce development: lsip@cambscci.co.uk
• Share your news, events, and successes with the Marketing team: marketing@cambscci.co.uk
Navigating Workplace Tension: Why Silence Isn’t the Answer
Scroll the news or walk through your community and you can feel it, tension is rising. Protests, polarising debates, and even something as simple as our national flag is sparking a powerful reaction. These divisions aren’t at the edges of society. They are showing up in our workplaces, shaping how people feel, speak, and collaborate with their colleagues.
When tension surfaces at work, many leaders feel stuck, and unsure how to handle the difficult conversations. Our instinct is often to stay silent, to wait for things to calm down, or to hope it blows over. But silence is rarely neutral. As I wrote in a recent LinkedIn Post, “Please don’t choose silence today unless it’s in the service of listening.” If we don’t take steps to address this tension, it won’t just go away. Instead, it breeds mistrust, impacts engagement, and in the worst cases it can fracture teams.
Why workplace tension matters
Inclusion isn’t about slogans or tick-box exercises. It’s about what happens in the moments that feel uncomfortable. Tension is one of those moments. It tells us something is at stake. Belonging, fairness, visibility, or simply being heard. The question is not whether tension exists, or how to avoid it, but rather how we as leaders respond.
The first thing to understand is that tension is information. It’s a data point in your employee experience. It points to values, unmet needs, or social narratives seeping into workplace conversations. This matters because it demonstrates there is something for you to act upon. And what that action looks like, depends on your organisation, your culture, and your people.
Putting it into practice
Leaders often tell me they fear “saying the wrong thing.” And yes, the chances are that will happen. We’re all human, we make mistakes. But the bigger risk lies in silence. A hesitant leader leaves space for speculation, resentment, and division to fester.
The good news is that handling tension isn’t about perfection.
It’s simply just practice. Small steps that build your inclusion confidence, the ability to listen, speak, and act with clarity even when things feel awkward and uncertain.
Here are three practical tools I share in my programmes to help you:
• Ask, don’t assume. When conversations feel like they have the potential to be “spikey”, lean into curiosity. Ask questions to understand what someone means, rather than rushing to manage or minimise their words.
• Spot echoes and edges. Notice whether a comment is echoing a wider societal narrative, or whether it sits at the edge of discomfort where growth can happen. This will help you choose what to acknowledge, what to probe deeper, and when to initiate action.
• Pay attention to psychological safety. Build a culture where asking questions isn’t punished but encouraged. Tension reduces when people trust they won’t be judged for getting it wrong, speaking up, or challenging the status quo. Most people want to be heard and understood. Help your teams make this the norm.
A call to you as leaders
Tension is inevitable. Your choice is how you respond. Because if you are a leader, a business owner, or a professional in any capacity who employs, partners with, serves other humans... You don’t need to have all the answers, but you do need to make space for honest conversations.
So, start small. Ask a question, listen a little longer, and speak with clarity even when it feels uncomfortable. Because silence might feel safe, but engagement is what builds strong, resilient, and connected teams - that is how you navigate workplace tension.
Katie Allen
Cambridge Network launches Graduate Scheme to develop future leaders
Cambridge, UK – Cambridge Network has launched a new Graduate Scheme – a learning and development programme created to help local employers develop the next generation of leaders.
The scheme has been developed in direct response to feedback from members and the wider Cambridge business community, who identified the need to better engage and support early-career employees with strong leadership potential.
Programme highlights include:
• 10 monthly in-person workshops on leadership, communication, project management, resilience, strategy, and more
• A Level 5 ILM qualification in Leadership and Management
• Mentoring from experienced professionals outside the graduate’s own organisation
• Access to a cross-sector professional network across the Cambridge ecosystem
The scheme is particularly suited to organisations wishing to invest in a small number of hand-picked employees, without the cost or complexity of running an in-house programme.
Jennifer Turley, Head of Learning and Development at Cambridge Network, said:
"I came through a graduate scheme and, in a full circle moment years later, I found myself managing cohorts and facilitating sessions on that same programme.
I know first-hand how powerful these schemes can be and the impact they can have on your entire career. When we designed the Cambridge Network Graduate Scheme, my goal was to give others that same chance – to be supported, challenged, and encouraged from the start, so they can become confident, capable leaders in the future.”
John Gourd, CEO of Cambridge Network, added:
"In response to our members’ needs, we’ve developed a range of resources to support their sustainable growth, including our learning services. The new graduate scheme is a key part of this offering, and we’re excited to help graduates take the next step in their careers."
Applications for the first 2026 cohort close 23 December 2025.
Training will begin in January 2026 and run until December 2026. Each cohort is limited to 12 places and Cambridge Network members receive a significant discount.
For more information and to apply, visit https://www. cambridgenetwork.co.uk/learning/graduate-scheme or contact:
Unlike traditional graduate recruitment programmes, the Cambridge Network Graduate Scheme works with graduates who are already employed within participating organisations. This ensures candidates are embedded in their company’s culture, have already demonstrated potential, and can apply new skills to real business challenges from day one.
Jennifer Turley – Head of Learning and Development: jennifer.turley@cambridgenetwork.co.uk
Jennifer Turley
RPG Growth Mirror Guide®
This is our brand-new product – launched July 2025 – which has generated some amazing international pre-launch and postlaunch feedback so please contact us and find out more!
Reflect. Adapt. Grow.
We are incredibly excited as we have developed the innovative and creative RPG Growth Mirror Guide® (GMG) which is designed to assist individuals, teams and organisations with real life issue –available 24 hours a day! It’s another example of RPG ‘enabling’, ’supporting’ and ‘protecting’ in real time.
RPG Growth Mirror Guide® is more than a tool - it’s a trusted companion for self-awareness, adaptability, personal growth, reflection and application within your daily life. It is grounded in psychological safety and is designed with heart, GMG helps individuals and teams pause, reflect, and move forward with clarity.
What Is the GMG?
The RPG GMG is a proprietary reflection system developed by the Resourceful People Group. It combines frameworks from:
• Human-first - built for psychological safety, empathy, and trust
• Adaptive to your needs - you can choose different ‘guide’ modes in relation to what you need from it (including ‘critical friend’, ‘personal coach’, ‘application helper’ or ‘personal learning’)
• Reflection - it has a built-in functionality to provide you with a ‘Reflective Growth Summary’
• Available 24 hours a day* and remains confidential
RPG’s Growth Mirror Guide® is ideal for:
• Organisations aiming to embed adaptability and reflection into their culture
• Professionals seeking personal development and better selfleadership
• Coaches and leaders wanting to unlock their team’s potential
The Magic of Pip
At the heart of RPG’s Growth Mirror Guide® is Pip - who is your warm, grounded, and gently challenging guide. Pip can adapt to your personality type, listens without judgment, and you can choose which out of seven modes you want Pip to work in, including swapping between being a coach; a critical friend; sparring partner; application helper; sense-making assistant or personal teacher, and as a result Pip can get you to think about different perspectives.
Together, you and Pip will explore patterns, pause productively, and make courageous choices - one insight at a time. And remember as part of Pip’s program he or she (you decide) won’t judge, they will remain completely confidential and will adopt a space where psychological safety is a fundamental rule and be available when you want them (as opposed to waiting for your coach to contact you back).
For clarity we accept that Pip isn’t perfect and isn’t an alternative to a personal professional coach, but it provides a much more affordable and available stand-alone resource or part of a comprehensive coaching package that allows you and your team to bounce ideas, concerns and be even more creative with.
So, if you are interested please let us know and we would love to talk to you about creating an account for you, that is effective, easily accessible and we believe very affordable.
The Future of Search is PR
Joel Buckland
Nearly 60 per cent of Google searches ended without a single click to another website last year. That figure is expected to climb as generative AI takes a bigger role in search. With AI overviews now occupying prime space, more users are finding what they need without leaving the results page.
The Zero-Click Shift
This rise in zero-click search is reshaping digital visibility. A zero-click search happens when a user gets the answer they need directly on the search results page or on an AI platform, without clicking through to any website. For business leaders, it signals a fundamental shift in how consumers behave and how brands need to communicate. Visibility is no longer just about rankings. It now depends on being consistently represented across trusted sources, not just on your own site.
From Search to Answers
Google's direction of travel is clear. Where search was once dominated by lists of links driving traffic to websites,
it now offers pages filled with snippets and AI-generated summaries. When these appear, click-through rates to websites drop to around 8 per cent. Google argues that the remaining clicks are higher quality, but fewer people will reach your site either way.
At the same time, tools like ChatGPT are answering around 2.5 billion questions daily, putting it close to Bing in terms of usage. Apple has also seen search traffic decline on Safari for the first time in twenty years. They’ve pointed to rising use of AI assistants like ChatGPT, Perplexity, Gemini and Anthropic as the cause.
Consumer Behaviour is Shifting Fast
Search terms are becoming longer and more natural. People are asking full questions, expecting direct and tailored responses. A simple search like "best hotels Cambridge" now looks more like: "What are the best hotels in Cambridge for a weekend stay for a family and their dog?". AI can interpret this context and respond more precisely.
Generational differences are speeding things up. Under25s are the most likely to trust and rely on AI summaries for news. That tells us tomorrow's consumers are already developing habits that bypass traditional search engines. Search behaviour is splintering. A strong website alone is no longer enough. Mentions in respected media, trusted sources, and high-quality content across multiple platforms now all contribute to how easily your brand is discovered.
Why Brand Mentions Matter
Brand mentions are quickly becoming the new measure of online visibility. As AI develops, the more often your brand is cited in respected sources, the more likely you are to appear in generative answers.
Ahrefs data shows that brands in the top quartile for mentions enjoy around ten times more visibility than those at the bottom. Muck Rack reports that more than 89 per cent of AI citations come from earned media. In their study "What Is AI Reading?", which analysed over a million links cited by AI systems, they found:
• 95% of AI citations come from non-paid media
• 89% come from earned media
• 49% of citations come from journalism
Matt Dzugan, Muck Rack’s senior director of data, summed it up: “This is the loud and clear message to communications
professionals and PR professionals: yes, the media that these AI systems are reading truly does affect what they say.”
Traditional link-building has lost much of its impact. What matters now is how often your brand appears in reliable sources and trusted media. PR, in all its forms, is providing the signals AI tools are being trained to prioritise. That includes reputation-building strategies, earned media, and consistent storytelling that reinforces brand presence across platforms.
PR as the New SEO
Even Google recognises the role PR now plays in search. John Mueller, a senior search advocate, previously said:
“I love some of the things I see from digital PR… It's just as critical as tech SEO, probably more so in many cases.”
Data backs that up. Digital PR placements regularly outperform traditional SEO in authority scores and offer better resilience against algorithm changes.
This reflects a broader shift. Brands mentioned in respected outlets are far more likely to be included in both AI-powered answers and traditional search results. PR is no longer an add-on; it’s core to how visibility is built.
What we're seeing at We Do Stories is a season where authority is more valuable than a click. The rise of AIpowered search brings new opportunities. We build trust, shape digital reputation across platforms and earn the kind of brand authority that search engines and AI models rely on.
PR is not just nice-to-have. It is the core currency of being seen. The new challenge is to ensure a brand's story is so credible, and so well-supported by earned media, that it becomes part of the definitive answer AI finds and shares.
The Leadership Challenge
This shift isn’t just one for the marketing team. Executives need to recognise the broader impact. If you’re not being quoted, cited or discussed externally, AI tools will overlook you. That means rethinking where PR, SEO and content sit in the business. They should no longer be isolated efforts.
Budgets are shifting to reflect this change. Many of the organisations we support have already moved spend from link-building into media outreach, thought leadership, editorial placement and consistent content that drives visibility.
The PR Resurgence
SEO and marketing veteran Rand Fishkin recently called PR "the future of marketing". He explains that PR builds the kind of authority that both people and algorithms trust. Features in respected media, appearances on trusted podcasts, and engaging content across social platforms all contribute to the signals that shape how search engines and AI tools surface brands.
PR has moved on from simple reputation management. It's now helping organisations reach new audiences by generating the types of references and citations that influence both search engines and AI tools.
Is SEO Dead?
Not at all. People still search, and traditional techniques still have a role to play. But search itself is changing. Those who respond early will see the greatest rewards.
Digital PR doesn’t just influence AI results. For years, it has also helped strengthen traditional SEO. It supports E-E-A-T, attracts high-quality backlinks and contributes to long-term organic visibility.
There’s still debate over what to call this evolving model. Some refer to it as Generative Engine Optimisation (GEO), others as Search Everywhere Optimisation or AI Optimisation (AIO). Regardless of name, the tactics underpinning these trends strengthen everything from traditional SEO to social engagement. Those who take a joined-up approach will be in a stronger position as search continues to evolve.
What Business Leaders Need to Do
If your business is going to stay visible as AI changes how people search, consistency and early action are key. It's not just about showing up online, but appearing in the places your audience already trusts.
PR supports visibility by combining credible media coverage, relevant content and the trust signals that AI models and search engines prioritise.
Being found now depends on having a consistent presence in the sources your audience and technology platforms already rely on. Whether you're looking to be quoted by journalists, cited by AI tools or found potential customers, We Do Stories can help. We work with businesses of all sizes to secure valuable coverage, shape clear messaging and build long-term visibility where it counts.
Author: Joel Buckland - CEO of We Do Stories PR Agency.
Manufacturing Needs a Better Story
What can we learn from a wasp? Well, as it turns out, quite a lot!
The July Manufacturers' Breakfast, hosted by the Cambridgeshire Chamber of Commerce at the GenPhoenix plant in Peterborough, brought together businesses from across the region to explore how better storytelling can support growth, attract talent, and strengthen the sector’s voice.
Anne Buckland MCIPR, from PR agency We Do Stories, led the discussion by drawing an unexpected comparison.
Wasps get a bad name, but they do important work. The same can apply to manufacturing, which is too often misunderstood and overlooked.
She urged manufacturers to look beyond products and processes and start sharing the stories behind them. "Manufacturing is full of clever ideas, creative solutions and long-term resilience," she said. "But too often, those stories stay hidden."
She emphasised that a clear, engaging story isn’t just nice to have, it’s a practical way to attract customers and the next generation of skilled workers.
Delegates were treated to a tour of the GenPhoenix facility, where waste leather is transformed into a new, highperformance material used by brands like Dr. Martens. It’s a clear example of how sustainable manufacturing deserves more attention and better storytelling.
Sponsored by Recruit Mint Ltd, the breakfast was part of a wider series aimed at supporting manufacturers across the region. Alongside practical insights and peer discussion, it reinforced one key point: being good at what you do is only half the job. The rest is telling people about it, before someone else tells the story for you.
YOUR SUSTAINABLE RECRUITMENT PARTNER FOR GROWTH
From the shop floor to the boardroom, we connect businesses across warehousing & logistics, manufacturing, engineering, and food production with the talent they need to succeed.
How we support you:
Tailored Recruitment Solutions
Anne Buckland
Normally priced at £295, your free assessment will help your business identify hidden vulnerabilities. The process is comprehensive yet non-intrusive. Funding for a free assessment is available for the first 30 organisations.
Normally priced at £295, your free assessment will help your business identify hidden vulnerabilities. The process is comprehensive yet non-intrusive. Funding for a free assessment is available for the first 30 organisations.
Optional
Optional
Optional – Enhanced IT Security Packages
– Enhanced IT Security Packages
– Enhanced IT Security Packages
After your free assessment, you may be interested in our security packages. Each can be designed to provide tailored cyber security solutions to meet your organisation's specific needs.
After your free assessment, you may be interested in our security packages. Each can be designed to provide tailored cyber security solutions to meet your organisation's specific needs.
Cyber Defence Readiness Check
Assesses cyber security posture to find gaps and suggest improvements.
Assesses cyber security posture to find gaps and suggest improvements. Cyber Defence Readiness Check
Vulnerability Scanning Management & Reporting
Identifies security weaknesses through scans and provides reports.
Phishing Simulations & Online Training
Simulates attacks and trains employees to spot phishing threats.
Identifies security weaknesses through scans and provides reports. Simulates attacks and trains employees to spot phishing threats.
Attack Surface Management Report
Attack Surface Management Report
Monitors and assesses external assets to identify vulnerabilities and reduce cyber risks.
Monitors and assesses external assets to identify vulnerabilities and reduce cyber risks.
Security Consulting Team & Security Roadmap
Security Consulting Team & Security Roadmap
Offers expert advice and a plan to improve cyber security.
Offers expert advice and a plan to improve cyber security.
Security Policy Review
Security Policy Review
Evaluates policies for alignment with best practices and regulations.
Evaluates policies for alignment with best practices and regulations.
Security Policy Review Evaluates policies for alignment with best practices and regulations.
Annual Cyber Essentials Certifications
A government-backed certification that helps organisations protect against cyber threats, implement security controls and improves resilience.
Enhanced Security Reporting with DefenceScore
Reporting with DefenceScore
Provides in-depth security reports every quarter, using DefenceScore to measure risk levels, track improvements, and offer actionable insights. Quarterly Enhanced Security Reporting with DefenceScore
Managed Detection & Response (MDR) MDR (Managed Detection and Response) enhances IT security through real-time threat detection and rapid incident response.
Managed Detection & Response (MDR) MDR (Managed Detection and Response) enhances IT security through real-time threat detection and rapid incident response.
Managed Detection & Response (MDR) MDR (Managed Detection and Response) enhances IT security through real-time threat detection and rapid incident response.
Chamber members receive 5% off!
Building a Strong Cyber Security Culture
Each year, we see a variety of well-known companies fall victim to cyber attacks - a reminder that no organisation is immune. It’s the perfect time to strengthen your company’s approach to digital safety. And while the month may come and go, the importance of good cyber habits lasts all year.
Your technology might be top-notch, but your company's security is only as strong as your weakest link - your people's daily habits and awareness.
Creating a robust cyber security culture isn't just about implementing policies - it's about transforming how your entire organisation thinks about and handles digital security. You're not just protecting data; you're safeguarding your company's future and reputation.
Here's how to build a strong cyber security culture in your company
3 Start from the top : Leadership must visibly champion and model good cyber security practices.
3 Make tr aining engaging and relevant : Use real-world examples and interactive sessions rather than just presentations.
3 Reward secure behaviour : Recognise and incentivise employees who consistently follow security protocols.
3 Foster open communication : Create a blame-free environment where security concerns can be reported without fear.
3 Regular assessment and updates : Continuously evaluate and adapt your security practices as threats evolve.
The most successful organisations understand that cyber security isn't just an IT department responsibility - it's everyone's business. Remember: Building a securityconscious culture takes time, but the investment pays off in protected assets, maintained customer trust, and avoided breaches.
Simon Bring from Cambridge IT Security
Earlier this year our Technical Director, Simon Bridge, achieved a significant milestone in the cyber security industry by earning official recognition as a National Cyber Security Centre (NCSC) Assured Service Provider. This means Cambridge IT Security can provide government-backed cyber security expertise.
More recently, Simon has been further awarded the Practitioner Cyber Security Professional (PraCSP) certification by the UK Cyber Security Council with a specialism in Security Testing. We thank The Cyber Scheme for making the application process smooth and straightforward, it was a great experience from start to finish. The certification reflects Cambridge IT Security’s commitment to helping organisations strengthen their cyber security and achieve practical, robust security.
Cambridge IT Security Achieves National Recognition for Cyber Expertise
Earlier this year, Cambridge IT Security reached a major milestone by earning official recognition as a National Cyber Security Centre (NCSC) Assured Service Provider. This accreditation means our clients benefit from government-backed cyber security expertise, demonstrating our continued commitment to the highest industry standards.
Building on this success, Cambridge IT Security has also been awarded the Practitioner Cyber Security Professional (PraCSP) certification by the UK Cyber Security Council, with a specialism in Security Testing. We extend our thanks to The Cyber Scheme for their support throughout the process—it was a smooth and positive experience from start to finish. These achievements reflect our dedication to helping organisations strengthen their defences and maintain practical, robust cyber security.
How Cambridge IT Security can help
If you’re looking to understand or improve your cyber security posture, feel free to get in touch. We are always happy to discuss Cyber Essentials, Cyber Essentials Plus, or broader cyber security strategies. ask@cambridgeitsecurity.com www.cambridgeitsecurity.com
High-end luxury still delivers premium returns, says Price Bailey
Analysis by Price Bailey reveals that all but the highest end of luxury retail businesses are feeling a financial squeeze. This comes as insolvencies rise throughout all retail subsectors. The data was obtained through Quartr, a financial research and investor relations platform.
Figures obtained by leading Cambridge based accountancy firm Price Bailey, reveal a growing divide in the luxury retail sector. According to stock market data, Hermès is the only major listed luxury retailer to report consistent year-on-year growth in both revenue and EBITDA from 2023 through to 2025. The analysis by Price Bailey, indicates a growing divide in the luxury retail space, with only the highest performing brands accessing consistent growth.
According to Price Bailey, in 2023 Hermès reported a revenue of €13.4 billion and an EBITDA of €6.4 billion. Forecasts for 2025 show Hermès continuing its upward trajectory, with revenue expected to reach €16.2 billion and EBITDA €7.2 billion. This comes as Kering is expected to see a 24 per cent drop in revenue, falling from €19.6bn in 2023 to €14.9bn in 2025. A similar trend is seen in EBITDA, which is forecast to fall by 44 per cent in 2025.
According to Price Bailey, Richemont also felt a squeeze. Richemont’s EBITDA, fell by 7.7 per cent. Despite this, the business did manage to increase its revenue from €19.9bn in 2023 to €21.4bn in 2025.
LVMH, the largest player in the sector by revenue, has also been affected by the slowdown. LVMH’s revenue is projected to decline from €86.2 billion in 2023 to €80.8 billion in 2025, with EBITDA falling from €30 billion to €24.5 billion.
The analysis investigated the EBITDA and revenue of Hermès, LVMH, Richemont and Kering from 2023 to 2025.
Chand Chudasama, Strategic Corporate Finance Partner at Price Bailey comments: “As the luxury sector grapples with changing consumer behaviour and economic headwinds, Hermès’ performance sets it apart.”
Bus Driver, from Cambridgeshire operator, named as top woman in the UK!
A driver from Cambridgeshire operator, Stagecoach East, has come out on top, amongst all women, in a prestigious national competition, testing bus drivers’ skills and knowledge.
Wendy Searle, from Cambridge Depot, was the highest placed female driver at the annual Bus Driver of the Year (BDoY) 2025 competition, in Blackpool.
Darren Roe, Managing Director at Stagecoach East said: “I am incredibly proud of Wendy’s performance. The competition is always fierce, so to come out on top is an incredible achievement, and testimony to Wendy’s ability and hard work.”
The BDoY is the ultimate test of skill, precision, and professionalism for bus drivers nationwide. The event sees competitors tackle a challenging two-mile route along the north promenade in Blackpool, designed to assess their driving ability, speed and distance judgement, and overall roadcraft.
Wendy took part in the competition alongside Duncan Dunnett, also from Stagecoach East. To even reach the final, drivers must have demonstrated outstanding skill, safety, and customer service, earning their place through rigorous local competitions and assessments.
The news comes just days after Stagecoach revealed its outstanding record for reliability. The operator routinely records the actual number of miles that it runs, and where it cannot run them because of factors such as congestion, diversions, or driver illness. It has found that, over the past 12 months, it ran 99.1per cent of the miles it was timetabled to run.
— Local buses provide a great value, and reliable, way to get about. To plan your journey, buy before you board and track your bus, you can download the Stagecoach Bus App from https://www.stagecoachbus.com/promos-and-offers/ national/stagecoachbusapp
Over 1000 visitors attend college group’s 100th birthday party
Over 1000 visitors attended a family day out to celebrate the 100th anniversary of West Suffolk College and Eastern Education Group (EEG) –valued Chamber Patrons.
The occasion took place on Out Risbygate Street in Bury St Edmunds and offered the chance for the community to come to together to celebrate this centenary landmark.
The educational establishment was originally set up as an adult training centre at the back of The Rising Sun pub in Bury St Edmunds teaching around 100 students back in 1925.
Today it supports around 15,000 people via institutions that include not only West Suffolk College, but Abbeygate and One Sixth Form Colleges, University Studies at West Suffolk College, outreach centres in Suffolk, Norfolk and Cambridgeshire, as well as a number of SEND schools based across East Anglia.
Dr Nikos Savvas is the CEO of EEG. He said: “Eastern Education Group (EEG) is the community. We are driving society forward. We give people hope, ambition and we nurture them. We are preparing every new generation for the very exciting journey ahead of them. Today shows the deep foundations that EEG has within the community and the love and support that everyone has for us. Thanks to everyone who came along and our amazing staff for creating this fantastic event.”
Max Doherty, 17 from Bury is a performing arts student who took part in some flash mobs. Max said: “The college has been a staple for Bury that has been helping people for over 100 years – It’s amazing – and it’s helping me.”
Organiser, Carrie Edwards, the head of marketing and brand for Eastern Education Group said: “100 years is a massive achievement. The group is an educational stalwart and today was important to give something back to the community. “ info@easterneducationgroup.ac.uk
Jason Mashinchi’s Journey to Help SMEs Work Smarter
Jason Mashinchi has lost count of how many times he’s seen business owners buried in spreadsheets. Orders delayed, files misaligned and teams firefighting problems that should never exist. These were everyday frustrations cropping across Cambridgeshire. Watching talented people tied down by admin rather than serving customers struck a chord with him and set him on a mission to find a better way.
Raised in Cambridgeshire, Jason studied Computer Science at the University of York before returning to complete a Master’s at Cambridge’s Institute for Manufacturing. In 2021, at just 24 years old, he founded Cambridge Kinetics with a simple vision: to help small and mid-sized firms modernise their operations without the complexity and cost of big enterprise systems. That idea became Kinabase, an AIpowered platform designed to give SMEs a smarter middle ground between rigid one-size-fits-all tools and sprawling spreadsheets. The philosophy has always been clear: technology should support people, not make life harder. The approach isn’t about flashy apps or overnight overhauls. Instead, it focuses on modernising without disruption, finding the sweet spot where new tools slip seamlessly into place. Many SMEs feel stuck between systems that don’t fit and spreadsheets that can’t scale, so the focus is on adapting technology step by step. Even teams with little IT experience find these changes approachable. “Start small” Jason often advises, knowing that quick wins build confidence and momentum.
The results speak for themselves. One Cambridgeshire charity had been struggling with time-consuming admin.
Through Kinabase and the team’s help, the impact was immediate: productivity jumped, services sped up and paper use fell sharply. They even avoided hiring an extra data-entry employee, freeing resources to focus on their mission. For the charity, the change wasn’t just efficient, it restored confidence that systems could grow with them rather than hold them back.
Another example, a furniture manufacturer struggled with errors and delays caused by mismatched files and manual data entry. Working closely together, a unified system and a client portal were introduced, cutting out duplication and saving over ten hours a week. Orders were processed faster, accuracy improved and delivery times became more reliable. Staff could finally step away from endless spreadsheets and focus on customers, and even sales ticked up thanks to smoother approvals and happier clients.
Support from Innovate UK has strengthened this mission, enabling businesses not just to digitise processes, but to unlock insights from their data. By getting information into a structured format in the first place, organisations can take advantage of AI and automations: spotting trends, improving decision-making and staying competitive in a fast-changing market.
Stories like these illustrate what digital transformation really means. It isn’t about buzzwords or replacing people, but about giving SMEs the tools to compete, freeing staff from repetitive tasks and creating space for innovation. Many digital projects fail not because of technology but because people are left behind. That’s why the emphasis is always on listening, involving staff early, and keeping solutions flexible enough to evolve as businesses grow.
Today, as a Board Director for Cambridgeshire Chambers of Commerce, Jason is taking this message wider. By helping firms modernise their systems, he is not only solving immediate headaches, but also strengthening the county’s competitiveness. For him, the role is about giving back to the community that supported him. He represents a new generation of home-grown innovators, showing that tackling everyday frustrations can spark ideas with lasting impact.
For SMEs still glued together by “final-v3.xls” spreadsheets, the message is simple: there’s a better way. To see how other Cambridgeshire firms are working smarter, visit www.kinabase.com.
NEW MEMBERS
Alpha FX Limited NetNextus
Big Web Warehouse Ltd
Constructed Pathways CIC
Nola-Philip
Printmarshall
Crooton P2 Knowledge
Delta Hotels by Marriot Peterborough
Remark Group
GRAHAM Construction Signage Solutions T/A Fast Signs
IconicWeb Soop
inTEC GROUP Tees Law
Jesus College Cambridge The Collection Lab
KMPG The Hobson Hotel by Adina
MHA
Motion
Theia Solutions Ltd
Unique Training Solutions Limited
Navigate International HR Consultants Ltd Virtue Accountants
Nel Woolcott Recruitment Ltd
Getting To Know Your Chamber
Getting To Know Your Chamber
Getting To Know Your Chamber
As a Chamber, we focus on six key aspects that drive our activities and interactions:
Getting To Know Your Chamber
As a Chamber, we focus on six key aspects that drive our activities and interactions:
As a Chamber, we focus on six key aspects that drive our activities and interactions:
As a Chamber, we focus on six key aspects that drive our activities and interactions:
We are committed to providing significant opportunities for companies and individuals to develop relationships, connect and build their network of contacts.
We are committed to providing significant opportunities for companies and individuals to develop relationships, connect and build their network of contacts.
We are committed to providing significant opportunities for companies and individuals to develop relationships, connect and build their network of contacts.
We are committed to providing significant opportunities for companies and individuals to develop relationships, connect and build their network of contacts.
We provide considerable and varied opportunities to promote your business in order to achieve enhanced business outcomes.
We provide considerable and varied opportunities to promote your business in order to achieve enhanced business outcomes.
We provide considerable and varied opportunities to promote your business in order to achieve enhanced business outcomes.
We provide considerable and varied opportunities to promote your business in order to achieve enhanced business outcomes.
Working with our members and partner organisations, we provide expert knowledge, essential documentation and relevant services to enable our members to succeed in the global marketplace.
Working with our members and partner organisations, we provide expert knowledge, essential documentation and relevant services to enable our members to succeed in the global marketplace.
Working with our members and partner organisations, we provide expert knowledge, essential documentation and relevant services to enable our members to succeed in the global marketplace.
Working with our members and partner organisations, we provide expert knowledge, essential documentation and relevant services to enable our members to succeed in the global marketplace.
We proactively implement and deliver quality programmes and services to facilitate growth, provide access to information and enhance knowledge.
We proactively implement and deliver quality programmes and services to facilitate growth, provide access to information and enhance knowledge.
We proactively implement and deliver quality programmes and services to facilitate growth, provide access to information and enhance knowledge.
We proactively implement and deliver quality programmes and services to facilitate growth, provide access to information and enhance knowledge.
We provide access to key information, expert advice and legal protection to keep members legally protected and compliant.
We provide access to key information, expert advice and legal protection to keep members legally protected and compliant.
We provide access to key information, expert advice and legal protection to keep members legally protected and compliant.
We provide access to key information, expert advice and legal protection to keep members legally protected and compliant.
We demonstrate our strength as the voice for business and use our collective power to influence policy and drive economic confidence across the business community. We listen, understand and act on our members’ needs and priorities.
We demonstrate our strength as the voice for business and use our collective power to influence policy and drive economic confidence across the business community. We listen, understand and act on our members’ needs and priorities.
We demonstrate our strength as the voice for business and use our collective power to influence policy and drive economic confidence across the business community. We listen, understand and act on our members’ needs and priorities.
We demonstrate our strength as the voice for business and use our collective power to influence policy and drive economic confidence across the business community. We listen, understand and act on our members’ needs and priorities.
Club Members
The Old Hall Ely
Step into a world of history, romance and beauty at The Old Hall Ely. Nestled within an idyllic mile just outside historic Ely in Cambridgeshire, this grand Jacobean manor house promises to share it’s magic with you when you step through the door.
IT Naturally
If your IT isn’t driving your business forward, it’s holding you back. We’ll help you uncover where it’s underperforming, close the gaps, and turn it into a growth driver, all while strengthening your cyber security and reducing your environmental impact.
We Do Stories
We are driven by a single goal: Amplifying Good Stories. For us, that means helping brands share their stories in ways that create meaningful impact, spark growth, and connect with audiences authentically.
Ness M Care Services
Over the last 10 years, Ness M Care Services has been providing specialised home care services designed to give people the option to be cared for in the comfort of their homes. Our services are commissioned by the local NHS and Social Services. We pride ourselves in offering high quality care administered by trained, compassionate, professional and fully compliant healthcare staff.
Allison Homes
At Allison Homes, we’re passionate about building new build properties that offer more than just a house - we create thriving communities where people feel at home. Designed with care, our new build homes combine exceptional quality, modern energy-efficient features, and stylish interiors, all set in wellconnected locations across the East of England, East Midlands, and the South West.
Tees Law
Tees is a leading provider of legal and independent financial services, offering expert advice and tailored solutions to individuals, families, and businesses. With a rich history and a strong presence in the region across Cambridgeshire, Essex and Hertfordshire, Tees is dedicated to delivering excellence and building lasting relationships with its clients. For over 110 years we have forged relationships with our clients, many of which span generations. With over 400 legal and wealth advisers on hand, always ready to help you manage your day-to-day legal matters and navigate life’s ups and downs, you can depend on us when you need us most.
KPMG
You can trust us to make the difference. Our clients have been for over 150 years. That’s because we understand their businesses and sectors, and the environment they’re operating in. We work with them to overcome their biggest challenges and find new opportunities with our unique insights, fresh thinking and cutting-edge tech.
Crooton
Perspective changes everything. With our cutting-edge Location Based advertising we connect you with exactly the right candidates.
Soop
With a blend of digital advertising ingredients, our Location Based Marketing experts use technology to eliminate guesswork. We help businesses reach the right audience, in the right location every time.
Alpha FX Limited
At Alpha, we combine expert consultancy with cutting-edge technologies to solve the financial challenges of some of the world’s most respected organisations. As a team, we pride ourselves on making a meaningful and lasting difference to our clients through a comprehensive suite of cash and risk management solutions – all available in one place.
Our membership packages at a glance...
Access to support services (Legal, HR Tax, H&S)
Exclusive business savings
View and feature on Chamber member directory
Use the Chamber logo
Discounts and offers from other members
Relationship manager working with you on your current business priorities
Tickets to *selected networking and events
Personal introductions to other members via your relationship manager
Invites to sector specific and strategic events
Discounted training courses and meeting room hire
Feature in our quarterly ‘connected’ magazine
Submit news, blog posts and vacancies on the Chamber website
Promote events to other members
Opportunity to feature in the Chamber newsletter
Social media promotion and dedicated welcome post
Exhibition Stand discounts at CambsB2B
Speaking/Sponsor slot at one of our networking events
Access to high profile events with Government representatives and other key members of the business community*
Peer to Peer discussions
Priority notification for all new events and promotional opportunities
Included in your Chamber membership is Chamber Four Services covering HR, Legal, Health & Safety and Tax.
How to access Chamber Four services
Advice lines - call 01455 852037
Document libraries - access via https://chamber cambs.questcover.com/login and use your unique credentials to enter the site.
If you don’t have these, please contact the Chamber on 01223 237414 or email enquiries@cambscci.co.uk.
Equal Pay for Equal Work: What You Need To Know
Do employees have the right to equal pay for equal work? In this day and age, the answer might seem straightforward – of course, employees are entitled to equal pay for equal work. However, despite widespread awareness of this core principle, many large businesses still fall short of compliance, exposing themselves to significant legal risks, potential damages, and reputational harm from public scrutiny.
Let’s examine a recent case where this occurred, understand what went wrong, and explore how you can ensure compliance while protecting your business’ interests…
Do Employees have the Right to Equal Pay for Equal Work?
Yes - employees do have the right to equal pay for equal work. The Supreme Court’s decision in the landmark Asda Stores v Brierley case confirmed that
employees are entitled to equal pay for work of equal value if certain conditions are met. Specifically, workers must be on substantially the same terms as those in different roles unless any differences can be objectively justified by material factors on a non-discriminatory basis.
Building on this precedent, a recent Employment Tribunal decision found that Next had engaged in sex discrimination. The retail giant paid its sales consultants - most of whom were women, lower hourly rates than their warehouse operatives, who were primarily men. The Tribunal rejected Next’s argument that the pay disparity was justified by higher market rates for warehouse work. This ruling potentially opens the door for over 3,500 current and former Next employees to file equal pay claims.
What Should Employers Do to Ensure Compliance?
To ensure compliance with the Equality Act 2010, employers should conduct an equal pay audit. This helps verify that your pay structures are fair, transparent and aligned with legal requirements, which mandate that men and women be paid equally for work that is the same, similar, equivalent or of equal value. The latter can apply even if the work isn’t identical, but is comparable in terms of effort, skill, and decisionmaking.
It’s important to note that potential claims for unequal pay can go back up to six years after an employee leaves the company, so taking proactive steps now could prevent costly legal issues in the future. For further assistance with this matter, please don’t hesitate to contact our HR/Legal Advice Line Team for FREE on 01455 852 028, where a team of experts can assist with your individual needs.
Connect
Grow your knowledge and build your connections at the Chamber, through a variety of our events
Connect your business
Connect your business with like-minded people and other businesses by promoting yourselves within the next edition of our official Chamber magazine connected or our newsletters.
Showcase yourself in our magazine that is circulated to over 2000 businesses within the local area each quarter.
Within connected, we feature articles, advertorials, local events, ones to watch and so much more!
To place an advert or article, or to find out more please email me via marketing@cambscci.co.uk
Sponsorship Opportunities
Throughout the year we have a variety of sponsorship opportunities available throughout the Chamber. These range from #CambsB2B, Sector Events, Christmas lunch, Roundtables and connected edition sponsor, newsletter banners and more!
If any events featured within this edition are of interest to you, please visit our website or contact: t.marshall@cambscci.co.uk.
AA Business Breakdown Assistance
Let the AA keep you on the road
Running a company with vehicles at its heart means that staying still isn’t an option. The AA’s business breakdown cover will make sure your drivers get back on the road quickly – and with minimum disruption – if the worst happens. All you need to do is choose the right level of cover for you.
Whether you just have a single vehicle or run a whole fleet, the AA can cover your cars, vans, motorbikes and more – as long as they’re 3.5 tonnes or under. If you’re not sure if your vehicle would be eligible, you can call the AA on 0800 55 11 88 to check.
Cover from just £53.62 per vehicle, no matter how small your fleet! Visit theAA.com/business for a quote, using reference code 0360
Marketing Innovation in Challenging Times
Shauna Kelly Marketing and Communications Executive
Every business professional knows that the landscape has changed. Rising costs, shifting consumer behaviours, and rapid advances in technology have created a more competitive environment than ever. For local businesses, the question isn’t just how to survive - it’s how to stay visible, relevant, and trusted in a marketplace where customers have more options than ever before.
Marketing is often the first place businesses can innovate. It’s not only about promoting, but also about creating meaningful connections, building loyalty, and positioning your brand as the go-to choice when individuals make decisions. In challenging times, marketing done well becomes not an expense, but an investment in growth.
Digital Presence as a Lifeline
Today’s consumer starts their buying journey online - whether they’re searching for a local restaurant, a service provider, or a retail store. If your business isn’t showing up digitally, you’re effectively invisible. Practical strategies include:
• Optimise for local search. Claim and update your Google Business profile, encourage customer reviews, and make sure your contact information is accurate everywhere.
• Invest in your website. A clean, mobile-friendly and accessible site that highlights your services, hours, and story creates credibility and trust.
• Use social media strategically. Focus on platforms where your customers actually spend time. Be authentic and show the human side of your business -people like to relate.
Storytelling That Builds Trust
In uncertain times, customers are cautious with searching and spending. They want to feel confident that they can use a business they can trust. Marketing can emphasise transparency, authenticity, and a human connection.
• Share behind-the-scenes content that shows your team, your process, or your community involvement.
• Highlight testimonials and customer success stories - peer validation carries more weight than traditional ads.
• Frame your message around value, not just price.
Smarter Spending, Bigger Impact
Marketing budgets often get trimmed when costs rise. But cutting visibility is like turning off the lights in a storm. Instead, think about reallocating:
• Double down on channels that give measurable results, like email campaigns or targeted social ads.
• Explore collaborative campaigns with other local businesses - shared promotions stretch budgets and expand reach.
• Use free or low-cost tools (such as analytics dashboards and scheduling tools) to understand what’s working and adjust quickly.
Community as a Competitive Edge
Big businesses can’t replicate the personal connections that local businesses create and build. Marketing this emphasises community, collaboration and innovation.
• Partner with nonprofits, sponsor local events, or run causebased campaigns.
• Celebrate customer milestones - birthdays, anniversaries, or achievements - and make them feel part of your brand’s story.
• Engage with your local Chamber of Commerce and regional business sites to amplify your message across shared networks.
Opportunity in the Challenge
The reality is clear: times are tough, and every penny counts. But tough times are also when strong brands are built. Businesses that continue to market strategically, even in pressured moments, are the ones that will remain top-ofmind when the economy rebounds.
Innovation in marketing doesn’t always mean spending more - it means being smarter, more engaging, more intentional, and more customer-focused. By sharpening digital presence, telling authentic stories, and leaning into community connections, local businesses can not only navigate change, but use it as a springboard for growth.
In challenging times, the businesses that keep their customers engaged and connected are the ones most likely to emerge stronger.
To share your businesses news, events, successes, or if you’d like to discuss Chamber marketing features, do reach out to me via marketing@cambscci.co.uk or call 01223 237414.
Skills for Care Roundtable
Tuesday 4 November
10.30am-1.00pm
Arthur Rank Hospice
We are delighted to be hosting this Roundtable event in collaboration with Skills for Care.
This is exclusively for those working within the care sector.
Networking Breakfast: Modern Work Experience
Wednesday 5 November
8.15-11.00am
Delta Hotels Huntingdon, PE29 6FL
Start your day with great conversations, new connections, and breakfast. This networking event is a chance to meet fellow professionals, share ideas, and explore opportunities to work together. Alongside the networking, we’ll also take a look at modern work experience: dispelling myths and showing how employers can easily create meaningful placements that benefit both young people and businesses. This event is a collaboration with the Cambridgeshire and Peterborough Combined Authority.
Stamford Festive Drinks
Tuesday 25 November
5.30-7.00pm
Dawson of Stamford, PE9 2AJ
Join us for evening festive drinks and canapes in the unusual but stunning surroundings of Dawson of Stamford.
Held in this historic building you will be offered the unique opportunity to see the upstairs gallery of its fine quality antique silver. Celebrate the end of 2025 with us!
Chamber
Quiz Night
Thursday 27 November
Manufacturing Breakfast and Tour
Thursday 27 November
8.00-10.00am
Greater Peterborough UTC, PE1 4DZ
Join us for a Chamber Manufacturing Breakfast & Tour - network with local industry leaders over breakfast, then enjoy a behind-the-scenes look at innovative training in action. A great opportunity to connect and learn.
Quarterly Regional Labour Market Analysis Webinar
Join the Cambridgeshire Chamber of Commerce for a live breakdown of the latest Quarterly Regional Labour Market Analysis, presented by Mike Spicer, Founder and Managing Director of The PolicyDepartment, and Hannah Lazarus, Labour Markets Research Associate.
Women In Business Festive Lunch
Friday 5 December
12.00-2.30pm
Orton Hall Hotel & Spa, PE2 7DN
Celebrate the season in style! Join us for an afternoon of festive cheer, great conversation, and meaningful connections with fellow professionals. A perfect way to wrap up the year together
Ely Festive Networking
Monday 1 December
5.30-7.00pm
Poets House, CB7 4EY
Come along to our Festive Ely Networking event. A monthly networking Series in partnership with Ely Cathedral Business Group Connect, collaborate and grab a mince pie and refreshments with local professionals.
This series of events is sponsored by Grovemere Property
Your
Future Workforce: Modern Work Experience
Tuesday 9 December 1.00-2.00pm
Online: Zoom
This webinar will explore the evolving landscape of work experience and why traditional models are no longer enough to equip young people with the skills employers need. We’ll highlight how businesses of all sizes can benefit from offering meaningful, flexible, and innovative work experiences that inspire future talent and strengthen recruitment pipelines. This event is a collaboration with the Cambridgeshire and Peterborough Combined Authority.
Private Business Roundtable with Andrew Pakes MP
Friday 12 December
12.00-3.00pm
Peterborough (TBC)
Join us for an engaging business roundtable with Andrew Pakes MP, where local business leaders will come together to discuss the key challenges and opportunities shaping our economy.
Private Business Roundtable with Darryl Preston –the Police and Crime Commissioner
Friday 16 January 2026
12.00-2.00pm
Cambridge (TBC)
This is a private roundtable for businesses with Darryl Preston, the Police and Crime Commissioner for Cambridgeshire and Peterborough.
The event is by invitation only but if you are interested in attending you can enquire by emailing: events@cambscci.co.uk
Want to sponsor a Chamber event? You’ll receive:
• Brand Visibility: Your logo, business name, and bio featured across event promotionsocial media, website, and connected magazine.
• Event Recognition: Thanked in the opening speech with the option to say a few words.
• Professional Video: Custom video content filmed on-site by the Chamber team and shared online.
• Branded Presence: Display your banner, merchandise, and literature at the event.
• Networking Access: Up to 10 guest places—perfect for clients and team members.
• Media Highlights: Photo with the CEO, plus pre- and post-event exposure in press and connected magazine.
*Bespoke sponsorship packages and other event opportunities are also availableget in touch with our Membership & Growth Manager, Tracy Marshall.
