Arabian Travel Market 2024 - Official Show Daily - Day 4

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Setting new standards

Arabian Travel Market 2024 marked a historic milestone as the largest edition of the show to date, drawing together a record number of stakeholders from the travel and tourism industry. The bustling exhibition floor pulsated with energy as industry innovators converged to showcase the latest trends, technologies and strategies.

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DAY 4

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Exploring opportunities in accessible and inclusive travel

At the Future Stage yesterday, the ‘Innovations Shaping the Future of Accessible and Inclusive Travel’ session discussed how the landscape of accessible and inclusive travel is evolving rapidly, driven by both necessity and opportunity.

The session featured industry experts Jason Burnett, Senior Director Technical & Strategic Development at Intertek Cristal, and Joe Ryan, Vice President Assurance –Accessibility, HSE & Worker Welfare at Expo City Dubai. It was moderated by Dr. Inès Blal, Associate ProfessorStrategy at EHL Hospitality Business School.

Dr. Blal opened the conversation by framing accessibility and inclusion not merely as regulatory obligations but as immense opportunities for growth and positive impact. She highlighted the substantial market size of accessibilityrelated initiatives, citing estimates of a US$300 billion philanthropic market in the United States alone. Moreover, the rise of impact financing underscores a significant shift towards funding projects with ecological and social impacts.

Burnett shared insights gained from auditing thousands of hotels annually, emphasising the ongoing challenges and opportunities in enhancing accessibility. He said that despite longstanding compliance requirements, accessibility remains an underrepresented area in many hospitality establishments. He stressed the importance of building trust and

confidence among people of determination, ensuring that hotels and tour operators should not only meet regulatory standards but also exceed expectations in accessibility.

Ryan shed light on Dubai’s strong focus on accessibility and inclusion as it transitions the Expo 2020 Dubai area to Expo City Dubai. The initiative extends beyond the built environment to encompass digital accessibility and the overall guest experience across the city. He highlighted the importance of collaboration across stakeholders to achieve consistency and excellence in accessibility standards citywide.

“People of determination are very good at planning a trip because they’re looking at every single aspect and all the challenges that we take for granted. They have almost become private investigators when it comes to finding where accessible beaches and hotels are. Therefore, it is essential to have systems and technology that can be implemented together to make that whole process easier to navigate,” said Burnett.

The conversation further delved into actionable steps for short-term and long-term

improvements. Engagement with stakeholders, continuous training and leveraging technologies like virtual reality and AI emerged as key strategies. Universal design principles, including sensory rooms and quiet spaces, were highlighted as crucial elements in creating inclusive environments.

The panel also addressed the ROI of accessibility initiatives, noting that investments in universal design features not only enhance the experience for people of determination but also improve overall guest satisfaction and loyalty.

In conclusion, the dialogue underscored the ongoing journey towards accessibility as a standard rather than an exception. Collaboration, continuous improvement and a holistic approach encompassing physical, digital and social aspects of accessibility are essential for creating truly inclusive travel experiences.

As the industry evolves, innovations in technology, design and education will play pivotal roles in shaping the future of accessible and inclusive travel.

Welcome 3
04 | E xhibitor news 14 | S tanding out at ATM Winners of the Best Stand Awards 16 | Exhibitor profile 18
evening The official show party 20 | Best of show ATM 2024 in pictures 22 | Seminar schedule 24 | Catalysts of change Charting the path to sustainability 26 | Destination profiles 30 | Vox pops The Arabian Travel Market show dailies are published on behalf of: Gateway
28 The Quadrant, Richmond, Surrey TW9 1DN, United Kingdom  +44 (0) 20 8271 2158,  arabian.helpline@reedexpo.co.uk  www.arabiantravelmarket.wtm.com Published by: npimedia PO Box 500573, Office 704, Executive Heights, Barsha Heights, Dubai, UAE +971 4 4243640  enquiries@npimedia.com  npimedia.com ©Copyright The Arabian Travel Market show dailies are published by npimedia under licence from Reed Exhibitions Limited. The copyright in the design and content of the Arabian Travel Market show dailies is owned by npimedia, Reed Exhibitions Limited and its licensors. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means – electronic, photocopying or otherwise - without the prior written permission of Reed Exhibitions Limited. VISIT NPI AT THE MEDIA CENTRE, DUBAI WORLD TRADE CENTRE All images from npimedia archive, Shutterstock Images or supplied ln the business of building businesses Built by Contents 26 24 28 DUBAI M on 6 - Thu 9 May 2024 Future Stage session: Innovations Shaping the Future of Accessible and Inclusive Travel
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, attended ATM yesterday
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Selangor’s vibrant tourism scene to captivate ME visitors

Selangor, a powerhouse in Malaysia’s economy and a key contributor to the country’s GDP, boasts a rich tapestry of attractions spanning eco-tourism, agrotourism and cultural experiences.

Tourism Selangor is at the show this year, showcasing the diverse offerings and strategic focus of the Malaysian state’s travel industry.

In an interview, Azrul Shah Mohamad, Chief Executive Officer of Tourism Selangor, highlighted some of the state’s iconic attractions, such as the Sekinchan paddy fields and the mesmerising Sky Mirror in Kuala Selangor. This unique natural phenomenon offers visitors an unforgettable, immersive experience of walking in the middle of the sea during low tide.

“The Selangor Fruit Valley, managed by the Selangor Agricultural Development Authority, also provides an immersive experience of fruit picking, adding a touch of experiential tourism to Selangor’s offerings,” he added. “Furthermore, Selangor’s cultural diversity is showcased through the Mah Meri tribe, renowned for their intricate woodcraft and traditional costumes.”

When asked about the importance of the Middle Eastern market, Mohamad emphasised the region’s potential as it has high-spending tourists who often travel with their families.

The CEO also shed light on the appeal of Selangor as a medical tourism destination, citing factors such as its affordability, availability of halal medicines and strict compliance with Sharia principles. Selangor’s healthcare facilities, such as Kumpulan Perubatan Johor (KPJ), attract a significant number of Middle Eastern tourists seeking affordable medical treatments, alongside tourism experiences.

As Selangor gears up for ‘Visit Selangor Year 2025’, Mohamad extended a warm invitation to visitors from Middle Eastern countries to explore Selangor’s cultural richness and diverse tourism offerings.

“The upcoming year promises a myriad of experiences, from cultural immersion to adventure and relaxation, making Selangor a compelling destination for global travellers seeking enriching experiences,” he concluded.

VISIT STAND AS7310

Saudi Tourism Authority partners with Riyadh Air

Saudi Tourism Authority (STA) and the kingdom’s new airline, Riyadh Air, have signed a significant memorandum of understanding (MoU) at ATM. This new agreement will see the two entities working together to enhance the travel experience for passengers to and from Saudi Arabia.

Fahd Hamidaddin, Chief Executive Officer of STA, said: “Increasing Saudi’s connectivity with the world is a key pillar of our tourism strategy and will ensure we sustain our rapid growth and meet our

new ambitious target of 150 million visits by 2030. This exciting new partnership with Riyadh Air will support our goals and ensure more visitors can travel to experience the cool mountains, pristine waters and dynamic cities that make Saudi a great year-round destination.”

By the end of the decade, Riyadh Air aims to fly to over 100 countries.

“We are currently connected to over 180 destinations and are aiming to triple annual passenger traffic to 330 million by 2030 and this new

agreement will help turbocharge these efforts,” Hamidaddin added.

Tony Douglas, Chief Executive Officer of Riyadh Air, said: “This is another momentous day in the history of Riyadh Air. Working alongside the STA to elevate the travel experience for our guests and those coming to visit the Kingdom of Saudi Arabia signifies what we’re all about. We are elevating standards across the board in aviation to previously unseen levels. We have a shared commitment to travel and tourism in the

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Azrul Shah Mohamad From left: Tony Douglas and Fahd Hamidaddin

Diriyah Company outlines vision and progress

Diriyah Company leverages ATM as a platform to share its vision with the global travel trade and demonstrate the progress of one of the region’s fastest-growing projects. The master development for the 14 square kilometre area surrounding the 300-year-old Saudi capital is located on the outskirts of Riyadh and is already attracting an increasing number of tourists from within the kingdom and globally.

Since opening in December 2022, the diverse range of dining establishments that make up Bujairi Terrace and the historic UNESCO World Heritage Site of At-Turaif have welcomed over two million visitors.

Diriyah has forged partnerships with over 40 of the world’s most prestigious hotel brands, including The Ritz-Carlton, Four Seasons, Address Hotels and Resorts and Capella. The very first hotel,

Bab Samhan, a Luxury Collection Hotel, is set to open this year, offering 106 standard guestrooms, 28 suites and one royal suite. These new hotels will offer over 6,500 rooms upon completion and will be strategically located across the area, further enhancing the allure of Diriyah and attracting an estimated 50 million visits annually.

Other significant elements of Diriyah that have been announced and

currently underway include The Royal Diriyah Opera House and the Arena in Diriyah that can host up to 20,000 people, offering a versatile event space that can be configured as required. Additionally, the newly introduced luxury shopping precinct – Diriyah Square – will feature over 400 global and local retail outlets and over 100 premium restaurants and cafés.

Diriyah Company’s Group Chief Executive Officer Jerry Inzerillo said: “As one of the region’s most vibrant and engaging visitor destinations, Diriyah has made enormous progress in the past year as we continue to welcome the world to The City of Earth.

“Our visitor experience is an essential element of who we are and we have been proud to ensure that we truly embrace the concept of past, present and future in all that we do, with authenticity. We are delighted to be able to share our progress here at this year’s ATM and look to develop new partnerships and forge new partnerships for a very bright future in the Kingdom of Saudi Arabia.”

VISIT STANDS ME1820, ME1730

5 News Visit us at Sheikh Saeed Hall, Stand HC1350 Convenience and Connectivity

Al Bustan Centre & Residence embraces innovation for a new era

Al Bustan Centre & Residence recently announced its renovation initiatives which are poised to enhance guest satisfaction and reaffirm the property’s position as a premier accommodation option in Dubai.

Chief Operating Officer Moussa El Hayek said, “Recognising the evolving preferences of modern travellers, we

saw an opportunity to not only meet but also exceed their expectations by reimagining our spaces to align with their needs and desires.

“One of the most significant highlights is the integration of modern furniture in all guest rooms. We wanted to create spaces that are not only visually stunning but also functional

and comfortable. By carefully selecting contemporary furnishings that prioritise both form and function, we aim to elevate the overall guest experience.”

Throughout the renovation process, significant focus is placed on assessing its sustainability impact. Measures have been taken to minimise the property’s environmental

footprint through the selection of eco-friendly materials. Moreover, the hotel is progressively improving its air conditioning systems to incorporate more energy-efficient solutions.

“As we undergo this journey, we are excited to share our progress with our guests and the wider community. We hope to build anticipation for the unveiling of our newly renovated hotel. We want our guests to rediscover the property in an entirely new light and experience the unparalleled hospitality that awaits them,” concluded El Hayek.

VISIT STANDS ME1120, ME1150

Minor Hotels shares vision for sustainable growth

Minor Hotels’ presence at ATM this year reflects a keen understanding of market dynamics, evolving trends and a commitment to sustainability. The hospitality group boasts a portfolio of renowned hotel brands, including Anantara Hotels and Resorts.

Amir Golbarg, Senior Vice President for Middle East, Africa and India at Minor Hotels, shared some insightful perspectives on the company’s strategies and initiatives. Commenting on the UAE market, he said: “We have entered Ras Al Khaimah with Anantara Mina Al Arab, a stunning Maldivian-style property that will be a game changer for the emirate. We have also opened our first boutiquesized retreat, Anantara Santorini Abu Dhabi Retreat, located in Ghantoot.

“In Sharjah, we have opened Anantara Sharjah Resort and Anantara Sharjah Residences. These additions not only enhance our portfolio but also contribute significantly to the hospitality landscape in the UAE.”

When asked about global expansion plans, Golbarg spoke about India’s significance as a growth market. Minor Hotels’ ambitious plan to develop up to 50 hotels in India over the next decade underscores their confidence in the region’s potential. The group also recently opened offices in Bangalore and Riyadh to harness opportunities in these diverse and upcoming markets.

Central to Minor Hotels’ ethos is a deep-rooted commitment to sustainability. Golbarg emphasised the group’s early adoption of sustainable practices that prioritise indigenous sustainable luxury. Their focus on reducing environmental impact, such as a significant reduction in landfill waste, reflects a forward-thinking approach to environmental stewardship.

He added: “We had a 62 per cent reduction in landfill last year by putting simple measures in place.”

The shift towards experiential travel is a prominent trend and Minor Hotels is well-positioned to capitalise on it. Golbarg discussed the evolving preferences of travellers, highlighting the importance of cultural immersion and heritage experiences. This aligns with the changing narrative in the Middle East, where a renewed focus on history, culture and local experiences is reshaping the tourism landscape.

Minor Hotels’ vision extends beyond traditional hospitality and Golbarg shared its commitment to fostering entrepreneurship and collaboration within the travel trade ecosystem. “With a strong emphasis on sustainability, cultural authenticity and collaborative partnerships, Minor Hotels is poised for sustained success in the dynamic Middle East and Indian markets,” he concluded.

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Moussa El Hayek Al Bustan Centre & Residence

Japan continues to captivate GCC travellers

Japan National Tourism Organisation (JNTO) returns to ATM to reinforce its presence and promote the East Asian country as a premier travel destination. This year, the Visit Japan stand features an increased number of co-exhibitors, growing from nine organisations in 2023 to 14.

As Japan gears up for Expo 2025 Osaka, Kansai, JNTO is showcasing the country’s unique cultural heritage, breathtaking landscapes and diverse experiences to the Middle Eastern market. In 2023, the number of GCC nationals visiting Japan increased to 33,212 visitors, marking a notable 401.3 per cent increase compared to 2022 figures, which also represents a robust 17.7 per cent growth compared to 2019 numbers.

With a focus on fostering stronger ties between Japan and the GCC region, JNTO aims to capitalise on the momentum generated by the strong international travel demand from the region.

Kobayashi Daisuke, Executive Director of JNTO Dubai Office, said: “We are excited to participate in ATM 2024

and showcase Japan’s rich cultural heritage and vibrant tourism offerings to the discerning Middle Eastern audience seeking luxurious experiences. With increasing interest from GCC nationals, we see tremendous potential for further collaboration and tourism growth.

“Given that Expo 2025 Osaka, Kansai will be positioned between Expo 2020 Dubai and Riyadh Expo 2030, we anticipate heightened attention from the UAE and Saudi Arabia. Through our participation at ATM, we aim to strengthen partnerships with industry stakeholders and inspire travellers from the Middle East to embark on memorable journeys to Japan.”

To meet the growing demand, airlines such as Emirates, Etihad Airways and Qatar Airways have increased their flight frequencies and launched new routes, enhancing accessibility for travellers from the Middle East to Japan. Additionally, Japan Airlines also launched a daily flight from Tokyo-Haneda to Hamad International Airport in Doha, Qatar, this spring.

VISIT STAND AS7359

Meet us at ATM on stand

HC2310 At Rotana, we believe time well spent, is a life well lived. This enduring thought is at the heart of every experience we promise when you stay with us.

Our distinct collection of brands include Rotana Hotels & Resorts, Arjaan Hotel Apartments by Rotana, Centro Hotels, Resorts and Hotel Apartments by Rotana, Rayhaan Hotels & Resorts by Rotana, Edge by Rotana and The Residences by Rotana.

Transform moments into memorable experiences as we present a selection of diverse destinations, ideal for every journey.

To find out more, visit rotana.com Treasured time. Our promise to you.

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P.O. Box 95100, Abu Dhabi, UAE. T: +971 (0) 2 699 4444 F: +971 (0) 2 699 4445, head.office@rotana.com

Expedia announces Gen-AI enabled app in the UAE

Expedia announced its global expansion strategy, with a special focus on the UAE, at ATM. Marking its foray into its first new market in eight years, Expedia announced the launch of a Gen-AI app for the UAE market at ATM. The new platform will be rolled out later this month and will offer a host of features, including price tracking capabilities and other tools to help travellers overcome barriers.

The Expedia Group, which currently operates in over 30 markets, will

offer worldwide flights and access to thousands of lodging options globally.

It aims to help citizens and residents of the UAE book the best staycations in the country and vacations globally.

“Visionary leadership, a strategic long-term plan, a business-friendly environment and a vibrant multicultural society are driving the remarkable growth in the UAE, across multiple industries, including travel and tourism,” said Rehan A. Asad, Vice President of Global Markets

at Expedia Group. “The group is an innovative technology company as much as it is a travel company and we want to grow with the UAE and with the region.”

Expedia was reportedly the first travel company to integrate ChatGPT into its app, offering a convenient source of travel inspiration. This feature will be available in the UAE to help travellers plan and make the most of their trips, along with Expedia’s price tracking tool for account holders. The tool shows price history and price predictions on future flights, based on availability, and offers alerts when prices change, so that travellers can find the best price and save time.

“We’re committed to serving UAE citizens and residents and offering them the comfort, convenience and confidence that they have a trusted partner for their family and friends to travel together. We want to provide the best product, all in one place,” Asad added.

Moreover, UAE citizens and residents who create an Expedia account can enjoy access to member prices, with savings worth 10 per cent or more on over 100,000 properties.

STAND TT3010

Clear Lifestyle makes ATM debut

Clear Lifestyle – a luxury concierge services provider – marked its debut at ATM this year – a milestone for the brand as it aims to expand its footprint in the Middle East’s burgeoning travel sector.

Alex Tharakan, Managing Director of Clear Lifestyle, said: “We are excited to exhibit for the first time and showcase our luxury concierge services. We chose to exhibit as ATM offers an opportunity to not only strengthen our relationships with existing clients in the Middle East but also extend our network by building new and long-lasting links with the global community of travel professionals. The Middle East is the hotspot of international tourism and we are eager to secure our place in this thriving region.”

Highlighting a strategic partnership at this year’s show, Tharakan discussed the company’s recent collaboration with 3 Network and GKT eSim. “This collaboration ensures that our clients have exclusive network access and seamless connectivity while travelling around the world. As part of this new venture, we are showcasing our offerings together at ATM.”

Looking ahead, Tharakan outlined ambitious growth plans for Clear

Lifestyle in the Middle East market. The company aims to achieve a minimum clientele of 60 per cent from the region. “By next year, we want to develop more in this growing market

EduOutings launches South Pole expedition

Dubai-based expedition travel company EduOutings marks its first participation in ATM with an exciting addition to its portfolio of remote destinations. The company has launched an eight-day South Pole expedition, offering travellers the rare chance to explore Antarctica by land.

The experience allows guests to visit emperor penguin colonies and engage in activities such as ice climbing, glacier exploration and skiing, along with a visit to the South Pole itself. Travellers can also customise their experiences based on preferences and skill levels.

Safety and sustainability are both paramount to EduOutings. During expeditions to extreme destinations like the South Pole, the dedicated crew ensures travellers are transported via specially built ski-equipped aircraft flown by highly experienced pilots. Moreover, with a focus on offering personalised one-on-one sessions with expedition consultants, EduOutings ensures travellers are fully prepared for their journey, emphasising safety and matching the right expedition to the right explorer.

Since 2007, all operations have been carbon-neutral, reflecting the company’s continued commitment to offering sustainable expeditions. Base camps are designed for minimal environmental impact and are managed by skilled staff from around the world.

Payal Khubani, Co-founder and Managing Partner of EduOutings, said: “We are thrilled to make our debut at ATM and unveil our latest addition – the South Pole expedition. As the region’s first and only company to offer such extraordinary journeys, we are committed to providing unparalleled adventures that leave a lasting impact on our explorers.”

and be counted among the top five concierge companies serving clients in the Middle East,” he concluded.

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Mohamed Sufyan, Co-founder and Managing Partner, said: “As a small company based in Dubai, UAE, we recognise the significance of ATM as the premier travel trade show in the region. It provides us with a platform to showcase our unique offerings to our target audience from the UAE and other GCC countries.”

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Ishraq Hospitality enhances sustainability efforts

Ishraq Hospitality, the asset management and hospitality division of Mohamed & Obaid AlMulla Group, is showcasing its dedication to sustainability and community engagement initiatives across its portfolio. The group has unveiled its 2024 Environmental, Social and Governance (ESG) updates, highlighting the progress made towards building more sustainable, diverse and equitable communities in the region.

Joseph Karam, COO at Ishraq Hospitality, said: “We are thrilled to once

again participate in ATM and equally proud to share our ESG updates for this year. Continuing our efforts to protect our planet is paramount and I’m proud of our group’s overall efforts.”

The 2024 ESG report showcases Ishraq Hospitality’s commitment to environmental sustainability, social responsibility and corporate governance. Some of the notable achievements highlighted include planting 2,700 trees through Tree-Nation, participating in various campaigns supporting beach and desert cleaning, UAE Food Bank,

blood donation and more, achieving a reduction of more than 50 per cent in single plastic consumption, implementing eco-friendly gifting practices and reducing paper consumption by 60 per cent and energy consumption by two per cent.

Ishraq Hospitality’s commitment to sustainability has led to Holiday Inn Dubai Al-Maktoum being awarded a Silver Tier from the Dubai Sustainable Tourism Stamp initiative. Meanwhile, its sister property Holiday Inn Express Jumeirah was awarded a Bronze Tier.

Ishraq Hospitality also announced the addition of Crowne Plaza Batumi Beach in Georgia, a 130-key property located in proximity to popular attractions, shopping districts and cultural landmarks in the Eastern European country.

“We’re eagerly anticipating Crowne Plaza Batumi Beach to join our portfolio. This latest inclusion in our portfolio underscores our ongoing commitment to broadening our footprint in strategic markets and providing top-tier accommodation choices for discerning travellers,” concluded Karam.

VISIT STAND HC1240

Adventures await at Dubai Safari Park

Dubai Safari Park, one of the emirate’s leading immersive wildlife destinations, has launched a new trade-exclusive package to accelerate industry partnerships and boost visitation, after achieving a remarkable 755 per cent year-on-year growth in travel trade sales in 2023. The Ultimate Safari Tour represents a milestone for the park as its first-ever exclusive package for travel trade professionals.

The B2B product aims to familiarise travel sector representatives with the 3,000-plus community of animals occupying six themed zones across the 119-hectare site, which is owned and operated by Dubai Municipality.

Available for reservations until 15 May 2024, the Ultimate Safari Tour is

redeemable through the end of May 2025. The product includes two safari experiences with a private guide, exclusive use of a VIP electric vehicle for six hours, fast-track access, reserved seating at live presentations, five animal encounters, a souvenir photo and more.

Ahmed Ibrahim Al Zarouni, Head of the Department of Public Parks and Recreational Facilities at Dubai Municipality, said: “Ahead of reconnecting with our local and international travel trade partners at ATM, we spent months canvassing industry stakeholders to create our first customised travel trade product. In celebrating our triple-digit year-on-year growth in travel trade sales milestone, we understand the importance of looking

Connect World launches new booking platform

Dubai-based destination management company Connect World has launched an innovative booking platform –b2b.choosenfly.com. With a strong network in key destinations around the globe, the company specialises in inbound tours and tourism services that extend across the emirates as well as facilities for MICE, groups, event management and on-site logistics.

forward. Our goal is to strengthen existing travel trade partnerships and forge new collaborations to widen awareness of the park’s core value propositions of entertainment, education and animal welfare.”

To complement the trade product, Dubai Safari Park also announced an exclusive Summer Pass, launched for the first time to the general public. The pass will operate in the non-seasonal months from June to September, featuring three bespoke experiences: Summer Tours, Summer Safari Journey and Walk In The Wild.

With limited daily tickets available to groups of up to 10, the Summer Pass has been specially designed around the animals’ summer feeding and sleeping patterns, in alignment with Dubai Safari Park’s commitment to animal welfare.

The two-hour Summer Tours are private experiences hosted twice daily, with morning and evening options, and include the park’s muchloved safari experiences as well as numerous animal encounters.

The innovative Summer Safari Journey elevates the experience by providing two adventures in a private, air-conditioned vehicle accommodating up to 10 guests. For those seeking up-close encounters with wildlife, the all-new Walk In The Wild experience presents a 90-minute guided tour in the morning. VISIT STAND ME1280

Justin Jacob, Managing Director at Connect World, said: “Our booking platform, b2b.choosenfly.com, is designed to meet the emerging needs of our business partners. We have updated our system with new technology-driven solutions to improve the booking experience and provide high-quality customer service.

“The platform reflects our commitment to deliver unique travel experiences and market-driven industry innovation. The advanced features and user-friendly interface incorporated into b2b.choosenfly.com empower travel agents and business partners to efficiently manage bookings, avail competitive rates and deliver excellent quality services to clients.”

With Dubai’s tremendous tourism potential, the company remains highly optimistic about the opportunities for business growth. “We foresee vast opportunities for immense growth caused by the continual increase in the demand for travel experiences facilitated by rapid advances in technology. This will usher in a new era of sustainability in the region.

“We are committed to adapting to the ever-changing marketing dynamics, expanding our offerings and delivering excellent customerfriendly services to our clients, thereby ensuring sustained and continual success in the coming years.”

VISIT STAND ME1120

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Pickalbatros Hotels & Resorts poised for regional expansion

Pickalbatros Hotels and Resorts is catering to the increasing demand for luxury hospitality offerings with its growing portfolio. Established in 1992, the company was among the pioneers of luxury hospitality in Egypt with its first opening and has now grown to include 25 properties in its portfolio.

Located in destinations like Hurghada, Marsa Alam and Sharm El Sheikh, the hotels boast stunning views of the Red Sea. Offerings include bed and breakfast packages as well as ultra all-inclusive deals. By 2025, the company has its sights set on a total of 30 hotels in its portfolio.

Mohamed Eid Soliman, Regional Marketing & Events Director at Pickalbatros Hotels and Resorts, said: “We launched two new resorts last year: Neverland City Hurghada, the largest waterpark and entertainment city in Egypt, and Blu Spa Resort Hurghada, a five-star adults-only resort catering to newlyweds and honeymooners.”

The company is poised to expand its footprint into Morocco, with plans to introduce two new resorts by the end of 2024 in Marrakesh and Agadir. The group’s expansion plans align with the increasing demand from visitors in key markets in Saudi Arabia and Turkey.

VISIT STANDS AF020, AF0120

BookingAgora eyes global growth with new partnerships

Online travel marketplace BookingAgora has emerged as one of the leading B2B players in the Turkish market since its inception in 2016. Its product portfolio encompasses more than two million hotels, flights, car rentals, transfers and tours.

The user-friendly platform is accessible in 24 different languages and offers multiple payment options, instant confirmations, dedicated account managers and roundthe-clock customer support.

Initially locally focused, the company is now looking to go global with strategic partnerships.

BookingAgora’s globalisation strategy involves partnerships and collaborations with leading industry players, such as TravelgateX, Roibos and Hilton Hotels. To further expand its reach, the group has also increased participation in major trade events. Through these efforts, BookingAgora continues to enhance its global footprint, offering users a comprehensive and seamless booking experience across a diverse range of travel services and destinations.

Kadri Ciga, Co-Founder of BookingAgora, said: “These partnerships enable BookingAgora to access a wide

range of travel products and services, expanding its offerings to cater to diverse customer needs worldwide. Participating in ATM Dubai strengthens our presence in the Middle East region and allows

Nomadic Middle East marks first ATM participation

Nomadic was developed to provide instant short-term immigration assessment results, making it quick and easy to obtain appropriate travel documentation and ensure compliance with travel and immigration rules across the globe. The company launched its Middle East operations last year and has successfully marked its first participation at ATM 2024.

Ali Haider, Director, Nomadic Middle East, said: “Since the launch of Nomadic in the Middle East less than a year ago, the team has grown over three-fold with the addition of several new immigration professionals who have decades of experience navigating the complexities of the regional immigration and travel landscape.

“Nomadic’s overall operational footprint has also increased tremendously over the past year, with an increase of over 62 per cent in application filings and the further enhancement of our capabilities in the broader MENA region. Nomadic has also made important strides with its underlying technology, including a significant refresh of its case management software, mobile application and the launch of a bespoke offering for travel management companies as well as for businesses with complex marine and offshore needs.”

At ATM, the team is showcasing its innovative solutions designed to transform business travel. “We are excited to highlight our pre-travel compliance assessment and unique traveller profile, empowered by GPS functionality and Robotic Process Automation (RPA). Leveraging extensive knowledge and data from Fragomen, the world’s largest provider of immigration services, from more than 170 countries, Nomadic’s unique traveller profile securely stores travel history and data, eliminating redundant information entry.”

us to connect with industry leaders to gain insights into the unique needs and preferences of travellers in this market.’’

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The platform’s technology ensures travellers remain compliant with immigration laws by using real-time location monitoring and automatic updates on visa requirements. The RPA feature streamlines the visa application process to just four minutes by utilising stored traveller data. VISIT STAND TT4357

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Standing out at ATM

This year’s Best Stand Awards at ATM recognise the creative design, people skills, business-friendly appeal and sustainability factor of exhibiting companies

One of the most looked forward to aspects of the show, the winners of the Best Stand Awards at ATM 2024 have been announced. Judged by an independent panel of industry experts, the awards recognise creative design, people skills and the business-friendly appeal of the exhibition stands.

Exhibitors participating in the largest edition of ATM to date pulled out all the stops to showcase their creative and business flair. It was no easy task for the judges to decide who would take top honours.

This year’s Best Stand Awards honour exhibitor stands across seven categories, including Best Stand Design (with three stand size bands), Best Stand for Doing Business, Best Stand Feature, Best Use of Technology on a stand and the Sustainable Stand Award. And the winners are...

BEST STAND DESIGN (over 150m2) STANDS ME0750, ME0720

Experience Abu Dhabi secured the Best Stand Design Award (over 150m2) for its flowing design, innovative use of greenery and excellent visibility from the show floor.

BEST STAND DESIGN (50-150m2)

STAND TT4250

In this category, ExploreTECH was selected by the judges for its slick, two-storey concept as well as its efforts to promote partner start-ups.

BEST STAND DESIGN (under 50m2) STAND AS7555

Bangkok Metropolitan Administration won the Best Stand Design Award (under 50m2) thanks to its traditional yet colourful layout and effective use of space.

BEST STAND FOR DOING BUSINESS STANDS ME1820, ME1730

This year’s Best Stand for Doing Business Award was presented to Saudi Tourism Authority, which received praise for effectively showcasing multiple destinations with distinct meeting areas, cultural zones and information points.

BEST STAND FEATURE STAND ME1020

The award was presented to Flydubai for an innovative design that plays with perspective, making visitors feel like they are flying from one angle while resembling the wings of an aeroplane from another.

BEST USE OF TECHNOLOGY STAND ME1780

Qiddiya Investment Company’s stand won ATM’s inaugural Best Use of

Technology Award. Judges commended the interactive digital recreations developed by the organisation, which allow attendees to feel as though they are physically present at the planned megaproject in Saudi Arabia.

THE SUSTAINABLE STAND AWARD

STAND ME1750

AlUla paid special attention to the reuse of materials on its stand, including the carpet selected for the space. The exhibitor integrated a series of QR codes, which enable attendees to access information about the sustainability-related reasons behind its various design choices. Judges were also impressed by AlUla’s pledge to offset emissions from its stand as well as its approach to visitor engagement – planting a tree for everyone who engages during the show.

14 News
Experience Abu Dhabi AlUla Flydubai Bangkok Metropolitan Administration ExploreTECH Qiddiya Investment Company
C M Y CM MY CY CMY K
Saudi Tourism Authority

Experience the pulsating heartbeat of Jakarta, where modernity meets tradition in a captivating fusion. Jakarta's full of vibrant street life, tantalize your taste buds with diverse culinary delights, and explore centuries-old landmarks amidst towering skyscrapers. Moreover, Jakarta and its shopping extravaganza makes you can easily find handmade and luxury creative items with the finest quality of local artisans where every piece tells a story

Upon
Urban Charm
Wonderful Indonesia Pavilion, Hall 7 No. AS7358 @wonderfulid Wonderful Indonesia @wonderfulindonesia www.indonesia.travel Jakarta Arabian Travel Market, Dubai
Come
an
at

A year of spectacular experiences

Abu Dhabi’s event calendar features renowned performers, epic entertainment, sporting spectacles and immersive experiences

Experience Abu Dhabi has released its latest edition of the Abu Dhabi Calendar.

From a collaboration with Cartier and comedy with Jo Koy to magical culinary encounters under the stars and unmissable performances that set the stage ablaze with energy and excitement, the line-up promises unforgettable experiences filled with music, art, entertainment and family fun.

CULTURAL EVENTS

Guests looking for cultural events that inspire and create longlasting memories will find a range of experiences to enjoy.

BALLET HISPÁNICO

 31 May to 1 June 2024

 Abu Dhabi Cultural Foundation

This event marks the Arab world premiere featuring Ballet Hispánico at Abu Dhabi Cultural Foundation and it celebrates the beauty and diversity of Hispanic cultures through dance. Ballet Hispánico is the largest Hispanic cultural organisation in the United States and one of America’s cultural treasures.

THROUGH THE SEASONS WITH ERIC CARLE

 Until 22 August 2024

 Abu Dhabi Cultural Foundation

For the first time in the region, the work of world-renowned illustrator and young children’s book author Eric Carle is being celebrated in an exhibition, Through the Seasons with Eric Carle, which showcases the wonders of nature throughout the year.

HUSSEIN SHARIF: RE-FRAMING REALITY

 Until 1 September 2024

 Abu Dhabi Cultural Foundation

This showcase looks at four decades of the artist’s work, highlighting his multidisciplinary practice across painting, drawing, collage and sculpture.

NATIVE: PLANTS IN THE UAE

 Until 1 September 2024

 Abu Dhabi Cultural Foundation

This exhibition explores the life conditions of each plant indigenous to the UAE’s landscape, looking at the surrounding atmosphere that affects its

growth and gives it its unique variations of colour, texture, size and behaviour.

LIVE ENTERTAINMENT

Enjoy lyrical line-ups from global musical talent, famous comedians and more, all promising unforgettable entertainment.

SCORPIONS TOUR

 17 May 2024

 Etihad Arena

The renowned German rock band comes to Abu Dhabi as part of their 2024 Love at First Sting Tour, which celebrates the 40th anniversary of their classic eponymous album. With their powerful vocals and thunderous instrumentals, the Scorpions are ready to light up the stage with their biggest hits.

JO KOY WORLD TOUR

 26 May 2024

 Etihad Arena

Jo Koy has come a long way from his modest beginnings performing in a Las Vegas coffee house to his global fame. Catch him live as he entertains the crowds with his uniquely relatable comedy.

EXTREME SPORTING ACTION

For adventure enthusiasts and extreme sports lovers, Abu Dhabi offers a range of adrenalinepumping activities guaranteed to keep the energy levels high.

MONSTER JAM

 8 to 9 June 2024

 Etihad Arena

One of the world’s most action-packed motorsports experiences, Monster Jam brings full-throttle fun back to Abu Dhabi for the second year, with a selection of 5,500-kilogram monster trucks.

FUN FOR ALL THE FAMILY

For family fun and entertainment for every age, there is a host of exciting events to enjoy.

THE GRUFFALO’S CHILD BY TALL STORIES

 24 to 25 May 2024

 Abu Dhabi Cultural Foundation

Through a combination of puppetry,

visual effects and music, the journey of a little caterpillar’s transformation into a beautiful butterfly unfolds on stage.

BLUEY’S BIG PLAY!

 30 August to 1 September 2024

 Etihad Arena

Bluey’s Big Play is a theatrical adaptation of the award-winning children’s television series. Join the Heelers in their first live theatre show that brings Bluey to life.

VISIT STANDS ME0750, ME0720

DOWNLOAD THE ABU DHABI PASS APP

The Abu Dhabi Pass app, available for both Android and iOS devices, offers discounts of up to 40 per cent for more than 60 experiences. With easy guest check-in through a single QR code, the app also provides travel services, such as UAE visa applications, and a travel eSIM to streamline trips to Abu Dhabi. Learn more by visiting theabudhabipass.com

DISCOVER MORE…

The complete line-up of events featured on the Abu Dhabi Calendar is now available on the Experience Abu Dhabi website (visitabudhabi.ae/en/events), allowing residents and visitors to plan their schedules.

16 Exhibitor Profile - Department of Culture and Tourism - Abu Dhabi
Louvre Abu Dhabi Abu Dhabi Cultural Foundation Etihad Arena, Yas Bay
VISIT SAND SHERPA ON STAND ME0781  SANDSHERPA.COM  @SANDSHERPA EXCLUSIVE CAMPS AND EVENTS IN DUBAI’S FIRST NATIONAL PARK

An entertaining evening

InterContinental Dubai Festival City hosted the official Arabian Travel Market 2024 show party, giving guests an enjoyable evening

18 ATM 2024 Party Highlights
ATM 2024 Party Highlights 19

Best of show

As Arabian Travel Market 2024 draws to a close, we provide a snapshot of highlights from this year’s event

20 ATM 2024 Highlights
ATM 2024 Highlights21

Global Stage

THURSDAY 9TH MAY

10:30 - 11:10

SUSTAINABILITY SUMMIT: COP28 UNPACKED - CHARTING TRAVEL’S PATH TO SUSTAINABILITY

Explore the outcomes of COP28, including commitments to reducing fossil fuel usage and decarbonisation, and learn how this will impact efforts across industries such as aviation, hospitality, attractions and transport. Our panel of sustainability experts will outline the journey to decarbonisation, spotlighting new resources, technologies and collaborative efforts.

Moderator: Adrienne Doolan, CEO, Green Touches

Speakers: Philip Halanen, Head of Sourcing and Sustainability, Wyndham EMEA; Glenn Mandziuk, Chief Executive Officer, Sustainable Hospitality Alliance; Matt Brown, Chief Sustainability & Assurance, Expo City Dubai; Ahmed Samir Elbermbali, Sustainability Market LeaderMiddle East Commodities and Industry & Facilities, Bureau Veritas

11:15 - 12:00

SUSTAINABILITY SUMMIT: REFRAMING

SUSTAINABLE TRAVEL MESSAGING

In partnership with The Global Travel and Tourism Resilience Council

While the Middle East is often associated with sand and shopping, its rich natural landscapes and

biodiversity often go unvoiced. Explore the concept of NaturePositive travel, emphasising the region’s ecological wealth and diverse species tapestries. This session highlights the intrinsic link between travel, nature and biodiversity, showcasing ways in which the Middle East can market itself as a surprising hub of ecological richness and drive interest from the sustainable traveller.

Moderator: Rylan Henriques, Partner, Boston Consulting Group

Speakers: Kiran Haslam, CMO, Diriyah Development Group; Nico Nicholoas, CEO, Trees4TravelZEERO, Trees4Events; Jennifer Croes, Conservation Scientist and Sustainability and Quality Management Advisor, Arabian Wanderer; Andrew Gardner, Associate Director, Biodiversity Conservation - Emirates Nature-WWF

12:05 - 12:45

SUSTAINABILITY SUMMIT: STANDARDISING SUSTAINABLE PROCUREMENT CRITERIA

In partnership with GBTA

As sustainability in travel continues to mature, it’s becoming increasingly important to streamline reporting and processes. Find out how Sustainable Procurement Standards can help the industry on the road to net zero by integrating sustainability into the RFx process in an impactful way

that brings benefit to corporations, suppliers and the planet.

Moderator: Catherine Logan, Regional Senior VP - EMEA & APAC, GBTA

Speaker: Mohammed Halawi, Global Director, Firmenich

12:50 - 13:30

SUSTAINABILITY SUMMIT: LEVERAGING SUSTAINABILITY FOR LUXURY MARKETS

Discover the intrinsic link between sustainability and loyalty in luxury markets. Speakers will analyse how aligning with sustainable practices can unexpectedly expand reach within luxury markets without compromising on quality. Learn about the evolving demands of luxury travellers and best practices for seamlessly integrating sustainability into every aspect of your business using real-life case studies.

Moderator: Joseph Diaz, Co-Founder, Afar Media

Speakers: Noelle Homsy, Co-Founder, ENVI Lodges; Anders Ellemann Kristensen, Director of Sales, Albatros Expeditions

14:30 - 15:30

EDUCATING YOUNG ENTREPRENEURS: BUILDING A CAREER IN TRAVEL

In partnership with The Emirates Academy of Hospitality Management

This afternoon is dedicated to inspiring

the next generation of travel leaders. ATM welcomes university students and graduates to gain insight into building a thriving career in the travel industry. Our panellists will unveil opportunities, strategies and essential skills needed to pave the way for a successful future in travel.

Moderators: Azza Mabkhout, Student, The Emirates Academy of Hospitality Management; William Thomas, Student, The Emirates Academy of Hospitality Management

Speakers: Mira Zakharia, Senior HR Director, Ras Al Khaimah Tourism Development Authority (RAKTDA); John Philipson, Chief Operating Officer, Cheval Collection; Jeff Strachan, Associate Vice President, Dubai College of Tourism; Lee-Anne Singer, Marketing Director, Singer Group

15:30 - 16:00

NETWORK WITH FUTURE LEADERS

In partnership with The Emirates Academy of Hospitality Management

As we wrap on the final day, we invite attendees to join us on the Global Stage to impart wisdom, inspire and connect with university students. This is an opportunity to build connections with future workforces and help support the growth of our future talent pool.

22 Seminar Schedule

Future Stage

Sponsored by Sabre

10:30 - 11:30

ATM’S START-UP PITCH BATTLE, IN ASSOCIATION WITH INTELAK

Inspiring the transformation of travel through entrepreneurship, start-ups are invited to battle it out with their innovative and industrychanging business pitches. Celebrate entrepreneurship and innovation in the travel industry during this pitch battle. Partnering with Intelak, a Dubaibased technology and innovation hub, ATM supports start-ups with education, mentorship and resources to address business challenges.

Judges: Sarah Saddouk, Director of Innovation, Entrepreneur.com - MEA; Mohammad Khoori, EarlyStage Investments & Start-up Programmes, Emirates

Participants: Vishal Augustine, Product Manager, ClearQuote Technologies ME Ltd; Benjamin Sann, Founder & CEO, Curated Planet; Barry Klipp, CEO & Co-Founder, InterLnkd; Lorelei Regragui, MasterKey Keeper, stayK

11:45 - 12:15

THURSDAY 9TH MAY

THE MIDDLE EAST AS A SOURCE FOR UNLOCKING SUCCESS

In partnership with Travolution

With the UAE paving the way, the Middle East emerges as a promising source market for destinations like Bahrain, Qatar and Saudi Arabia. The region offers opportunities for technology businesses seeking to expand their presence. Technology is not just an enabler but a factor for success, driving growth in areas like cruise tourism, tours and activities across the Middle East.

Moderator: Kate Harden-England, Editor, Travolution

Speakers: Bartomeu Gili Prohens, VP Commercial MEAI, Hotelbeds DMCC; Craig Everett, Founder & CEO, Holibob; Kerem Sezer, Manager, Global Partnerships - HotelRunner

12:30 - 13:15

EVOLUTION OF SPORTING EVENTS, DIVERSIFYING OFFERINGS FOR NEW GENERATIONS

Explore the evolution of sporting events, beyond traditional spectacles like F1 and the World Cup. Speakers will address the shifting preferences of Gen Z and millennials towards live events and uncover strategies to reignite interest and travel motivation among younger generations. Learn the importance of nurturing fan bases and explore innovative approaches to diversifying income through sports tourism.

Moderator: Mike Dabadie, CEO, Heart and Mind Strategies

Speaker: Mark Jan Kar, Senior Vice President - Entertainment, Content and Programming of ASM Global MENA

13:30 - 15:00

FIND YOUR 2024 NICHE: TOP TRENDS TO TAP IN 2024

With many travel niches underpinning the growth of tourism in regional destinations, how can businesses best leverage these trends? Find out how to meet evolving demands for travel experiences encompassing culinary

experiences, health and wellness, culture and heritage, nature and more.

Moderator: Gemma Greenwood, Director, Content Inc; Jonathan DeLise, Freelance Food & Travel Writer, FindingFoodFluency; Rebecca Anne Proctor, Journalist, Author and Editor, Independent Journalist and Consultant

Speakers: Samantha Wood, Founder, Editor & Communications Consultant, FooDiva; Christophe Hobeika, Executive Director, Hotels & Resorts - Sunset Hospitality Group; Harue Oki, JNTO Middle East Representative, Aviareps; Niamh Keohan, Managing Director, We Love Transformational Travel; Desmond Cawley, Hotel Manager, SIRO - Kerzner International; Niamh O’Connell, Vice President of Wellbeing - Jumeirah Hotels & Resorts; Simon Mead, Head of DMC, Almosafer; Ansar Babu, Director of Global Distribution & International Operations - Destination Management and Marketing Office, AlUla; Mohammed Almulhim, Co-Founder, Pangaea Adventure Club

Seminar Schedule  23
*The ATM 2024 Conference Programme is accurate as of the time of publishing

Catalysts of change

Charting the path to sustainable travel, leaders in the travel and tourism space are spearheading innovative initiatives for a greener future

With tourism stakeholders working tirelessly to reshape industry-wide responsible business practices, sustainability has become core to operations. The sector is constantly seeking new models, innovative solutions and insights to ensure a net-zero and nature-positive future.

PEOPLE, PLANET AND COMMUNITY

Radisson Hotel Group’s responsible business ethos revolves around three pillars: people, planet and community. The group is dedicated to achieving net-zero operations by 2050.

“We strongly believe in being a thriving, sustainable and responsible business that supports our people, communities and the planet with a focus on business ethics, supply chain sustainability, carbon footprint reduction and employability programmes to build better futures,” said Tim Cordon, Chief Operating Officer – Middle East, Africa and South East Asia Pacific at Radisson Hotel Group. “Actions such

as utilising local products, minimising waste, optimising energy and water use and engaging in community support activities are tangible examples of our commitment to these principles.”

Radisson Hotel Group’s sustainability efforts are channelled through three main areas: enhancing energy efficiency and certifications in hotel buildings, transitioning to green energy and promoting sustainable operations. For example, the group promotes responsible travel and business events by offering 100 per cent carbon-neutral meetings. Since May 2019, every meeting and event held at any Radisson hotel worldwide has been 100 per cent carbon neutral, offsetting more than 61,000 tonnes of carbon dioxide at no cost to clients. These offsets support Gold Standard or VCS projects, equivalent to removing approximately 13,300 petrol-driven cars from the road.

“During the COP28 climate conference, Radisson Hotel Group ensured that every guest staying within our 16-hotel UAE portfolio was net zero.

With the increasing emphasis on sustainable travel when choosing hotels, guests are more likely to prioritise ecofriendly practices

credits were selected from a REDD+ project in the 64,000-hectare Rimba Raya reserve in Borneo in Indonesia dedicated to preserving endangered species like the Bornean orangutan.

Further leading its green innovation efforts are the group’s UAE properties with their energy and water saving initiatives. Moreover, sustainable practices are integrated into the hotel group’s daily operations as well.

Cordon explained: “A noteworthy example is the towel reuse and green housekeeping programmes we offer our guests, which are linked to tangible community impact.” A portion of the savings generated through these initiatives is donated to Just a Drop, which has facilitated access to clean drinking water to over 29,500 children for life.

ECO HAVEN

Founded on the principle that travel has the power to make the world a better place, Hilton reaffirms its commitment through its Travel with Purpose 2030 goals that encompass ambitious objectives to decrease carbon emissions, conserve water and reduce waste. Exemplifying the brand’s commitments is Hilton’s property portfolio in the Seychelles, each making distinct contributions to environmental conservation and community empowerment.

Yan Ping Mew, Country Director of Marketing at Hilton Seychelles, explained: “At Hilton Seychelles Northolme Resort & Spa, collaborations with conservation societies have helped restore surrounding reefs through the construction of in-water nurseries in which guests are encouraged to participate.”

On Silhouette Island, Hilton Seychelles Labriz Resort & Spa features an Eco Centre, promoting exploration of the marine park and island. The hotel has also collaborated with the Island Conservation Society to monitor the world’s rarest bat – the endemic sheathtailed bat – to drive species preservation. Moreover, both properties have partnered with Michelin-starred Pine Restaurant for a foraging-themed pop-up, featuring locally sourced ingredients showcased in a five-course menu to promote sustainable dining. Taking it one step further, Hilton Seychelles Labriz Resort & Spa operates a water bottling plant, meeting the needs of

24 Feature - Sustainability
offset electric emissions
utilising Certified Carbon Credits for non-electric emissions,” said Cordon. The carbon
This achievement involved purchasing Renewable Energy Certificates to
and
Sheraton Maldives Full Moon Resort & Spa

both the resort and Hilton Seychelles Northolme Resort & Spa. This initiative reduces reliance on singleuse plastic bottles and promotes sustainable water management.

At Waldorf Astoria Seychelles Platte Island, a dedicated Environment Manager safeguards sea turtle populations and nesting sites crucial for hawksbill and green turtles. Here, villas are strategically positioned away from the shoreline, with expansive gardens reducing noise and light pollution while preserving native wildlife habitats. The hotel also operates its own recycling plant, minimising waste and supporting circular economy principles, contributing to a cleaner environment.

Mew added: “Hilton’s sustainability initiatives have significantly enhanced the overall guest experience, fostering a deeper connection with the country’s natural beauty and cultural heritage. Guests actively participate in these initiatives, enriching their experience and fostering a deeper connection with the Seychelles’ natural beauty.”

ENVIRONMENTAL ENRICHMENT

Sheraton Maldives Full Moon Resort & Spa recently became the first property in the Marriott Bonvoy portfolio of resorts in the Maldives to receive Green Globe Certification, reflecting the resort’s commitment to environmental stewardship and social responsibility.

General Manager Mohamed El Aghoury said: “With the increasing emphasis on sustainable travel when choosing hotels, guests are more likely to prioritise eco-friendly practices, such as energy efficiency, waste reduction and community engagement. There is no doubt that sustainable practices are set to carve the path for the future of the hospitality industry by becoming integral to branding, operations and guest experiences.”

Nestled on Furanafushi Island in North Malé Atoll, Sheraton Maldives Full Moon Resort & Spa prioritises environmental preservation by actively engaging guests in its efforts. For instance, the resort pioneers a coral propagation programme – popular with resort guests – in collaboration with Reefscapers, which resulted in the planting of over 567 coral frames and 17 pyramids to expand reef habitats by the end of 2023.

Among other initiatives, energy conservation is addressed through the INNCOMM system, adjusting room temperatures when unoccupied. Addressing plastic waste, the resort’s water bottling plant has eliminated the need for water transportation from the mainland, saving 375,000 plastic bottles annually, while a soon-to-beimplemented Biogas plant will transform kitchen waste into fuel for cooking.

As sustainability becomes core to operations, the sector seeks new models to ensure a net-zero future

Moreover, a farm-to-table approach has been made possible with the resort’s organic garden spanning 530 square metres, reducing the resort’s carbon footprint. Finally, keeping the local community at the core of its operations, the resort hosts a ‘Maldivian Journey’ experience every Friday, showcasing the local culture and traditions through various activities. However, implementing these sustainable practices has meant addressing fundamental challenges. Aghoury said: “Overcoming challenges in adopting sustainable practices can involve dealing with upfront costs, infrastructure limitations and shifts in consumer behaviour. Sheraton Maldives Full Moon Resort & Spa has effectively tackled these challenges by seamlessly incorporating sustainability into its business strategy, fostering partnerships with local communities and suppliers and consistently innovating to minimise environmental impact while simultaneously elevating guest experiences.”

DESTINATION FOCUS

The Red Sea destination – at the forefront of Saudi Arabia’s sustainable tourism vision – welcomed its first guests in

2023. Nestled within this captivating destination on a secluded private island, The St. Regis Red Sea Resort opened its doors in January 2024.

Embodying a vision of luxury hospitality in the Ummahat archipelago, the resort seamlessly integrates the brand’s innovative spirit, avant-garde design and personalised service with a pioneering approach to sustainable development.

To begin with, the entire island is powered by renewable energy, boasting LEED platinum certification – the gold standard in environmental design. The resort makes a concerted effort to create a plastic-free environment by eliminating plastic bottles and straws for guests. Its waste management programme and reduction of disposables, including the adoption of singleuse wooden products, align with the brand’s vision for reducing food waste. Additionally, the use of electric buggies and bicycles, alongside regular beach cleaning activities, underscores the resort’s dedication to environmental stewardship and social responsibility.

One of the innovative ways the resort engaged guests with its environmental and sustainability efforts is by offering them the opportunity to participate in a mangrove planting activity across

the resort’s lagoon. “Our guests have been quick to embrace our mangrove planting initiative – an engaging activity that provides them with a unique and meaningful way to contribute to the island’s legacy,” said Tony Coveney, MultiProperty General Manager at the St. Regis Red Sea Resort. “This interaction with nature has been met with extremely positive feedback, showing that luxury and eco-consciousness are inextricably linked for the modern traveller.”

Acknowledging the connection between sustainable development and the local communities and stakeholders, Coveney explained: “Our approach to sourcing is local first, meaning we actively collaborate with local farms and fishermen to provide the freshest produce for our guests to enjoy. This approach not only supports the local economy but also makes a significant impact on our efforts to reduce our carbon footprint.”

Coveney added: “We are also planning to launch our own hydroponic farm on the island, which will not only contribute to the quality and sustainability of our culinary offerings but also promote self-reliance and deepen our relationship with the surrounding community through increased interaction and co-dependence.”

25 Sustainability - Feature
Waldorf Astoria Seychelles Platte Island

Cyprus

Cyprus Deputy Ministry of Tourism / EU6450

With its year-round sunshine, Cyprus is one of Europe’s sunniest destinations. Combining golden sandy beaches with warm, clear waters, pine forests, lush mountains and fascinating historical sites, Cyprus provides ample opportunity to experience something new, interesting and exciting, no matter the season. From activities and events to traditions, cuisines and places that are unique to the island, there is plenty to discover.

Tourist arrivals in Cyprus increased by 20.1 per cent in 2023 compared to the previous year, according to data released by the Statistical Service of Cyprus. From January to December 2023, visitor numbers reached 3,845,652. With its seamless blend of natural beauty, heritage sites, gourmet choices and vibrant wildlife, the island is a compelling destination. Its multilayered past has left historical treasures strewn across the island. Neolithic dwellings, Bronze Age and Phoenician tombs, Roman mosaics, mountaintop castles and Byzantine churches are scattered throughout the country. While strolling through its cities, visitors can spot the preserved architectural legacy of the Lusignan, Venetian and Ottoman periods.

With its seamless blend of natural beauty, heritage sites, gourmet choices and vibrant wildlife, the island is a compelling destination

Travelling around, the island’s landscape varies from mountains to terraced vineyards. The city of Limassol offers a truly authentic experience while outdoor adventurers will love the rocky south, where hiking, biking and more abound. Though known for its nightlife, the town of Ayia Napa also boasts a popular underwater sculpture park, set as an underwater forest with over 130 works of art in a protected marine area.

Bulgaria

Ministry of Tourism of The Republic of Bulgaria / EU4540

Majestic mountains and golden beaches serve as the ideal backdrop for adventures in Bulgaria, where a beguiling blend of nature and history is guaranteed. Here, cities hum with nightlife and art during the summers, while winters see visitors flock to its many ski resorts.

Recent data suggests that Bulgaria experienced a remarkable surge this past winter. From the period of December 1, 2023, to March 25, 2024, a total

of 1.8 million tourist check-ins were recorded across the country. Among these, domestic tourists dominated the scene, comprising 1.3 million of the total arrivals. This was followed by Romanian tourists numbering over 62,000, Greek tourists reaching nearly 57,000 and visitors from Turkiye exceeding 53,000. Furthermore, Great Britain made a substantial contribution, with 53,000 visitors exploring Bulgaria’s offerings.

The country’s natural beauty is one of its biggest attractions for nature and outdoor lovers

Over the centuries, Bulgaria has passed through the hands of many an empire, from the Roman to the Russian, each of which has left its mark. The country’s cultural monuments include an array of fascinating UNESCO-listed sites and the likes of the Kazanlak Tomb, the Thracian Tomb by the village of Sveshtari near Razgrad, the Madara Horseman, the Boyana Church, the Ivanovo Rock Churches near Ruse, the Rila Monastery and the Old Town in Nessebar.

But it’s the country’s natural beauty that is one of its biggest attractions for nature and outdoor lovers. The landscape is as diverse as it is breathtaking, consisting of lowlands, plains, foothills, plateaus, river valleys, basins and mountains of varying elevations.

From hiking or horse riding through the mountains in summer to skiing in winter, or a trip to the country’s healing thermal springs, there is never a shortage of things to do when in Bulgaria.

26 Destinations
St. Alexander Nevsky Cathedral, Sofia Vacha Reservoir Throughout this period, Bulgaria’s capital city, Sofia, emerged as the top destination. Following closely behind were Bansko, Velingrad, Samokov, Smolyan, Chepelare and Varna, each offering a unique appeal to visitors. Ayia Napa Tombs of the Kings, Paphos

Bosnia and Herzegovina

Tourism

Nestled in the heart of the Balkans, Bosnia and Herzegovina boasts surreal landscapes and a rich history that merges influences from the East and West. In recent years, the country has emerged as a popular tourist destination, thanks to its warm hospitality, cultural heritage and picturesque settings.

A playground for nature and outdoor enthusiasts, travellers are drawn to its rugged mountains –which dominate much of the country’s natural landscape. The peaks of the Dinaric Alps, especially those within Sutjeska National Park, provide a dramatic backdrop to the country’s scenic valleys and quaint villages.

Here, visitors can settle into rural life, where shepherds are often seen tending to their flocks in summer. During winter, the snow-capped peaks offer opportunities for skiing. Travellers can take on active adventures, such as hiking, where one can discover medieval castles along the trails, or rafting the rushing rapids of the Vrbas River.

The country’s capital, Sarajevo, is known for its architectural splendour and cultural offerings. At Baščaršija Bazaar – a relic of Ottoman rule – visitors can explore the maze of cobblestone

A playground for nature and outdoor enthusiasts, travellers are drawn to its rugged mountains

streets and historic buildings, while remnants of Austro-Hungarian influence line the banks of the Miljacka River.

One of the best ways to take in the city is riding on Sarajevo’s cable car, which shuttles people on a nineminute ride, climbing to a viewpoint on Mount Trebević, which sits 1,627

Sri Lanka

Endless beaches, timeless ruins and welcoming people make up the very essence of Sri Lanka. Despite its modest size, this island nation captivates travellers with its kaleidoscope of experiences, blending pristine beaches, ancient ruins and vibrant culture into an unforgettable experience.

From its idyllic Indian Ocean coastline, verdant jungles, hilly highlands and tea plantations to the

allure of its historical sites, Sri Lanka promises a journey like no other.

For nature and wildlife enthusiasts, the sheer numbers of free-roaming elephants are sure to delight. Beyond this, the rolling surf beckons water enthusiasts, while a plethora of culinary delights are waiting to be explored all around the island.

With more than 2,000 years of recorded history, there are plenty of

metres above sea level and offers sweeping aerial views of the capital.

Amidst the city’s ancient charm, relics of the past serve as tangible reminders of the country’s resilience. The Sarajevo War Tunnel Museum is one such sight as it offers tribute to the indomitable spirit of the local people.

Despite its modest size, this island nation captivates travellers with its kaleidoscope of experiences, blending pristine beaches, ancient ruins and vibrant culture

monuments, such as colonial forts –including the much-loved Galle Fort – dotted around the country. Due to its geographical position, it still bears the memory of passing settlers, including the Arabs, Portuguese, Dutch and British.

The recent economic rebound recorded by the Sri Lankan government

signals a promising resurgence, fueled in part by an increase in tourism.

In the fourth quarter of 2023, the island witnessed a rise in visitor numbers, with 210,000 tourists flocking to the nation in December alone – more than double the figure recorded the previous year.

Destinations 27
Sri Lanka Tourism Promotion Bureau / AS8110 Sri Lanka Sri Lanka Association of Canton Sarajevo – Visit Sarajevo / EU6440 Sarajevo Mostar

Japan

Japan National Tourism Organisation / AS7359

One of Asia’s favourite destinations, Japan has something for everyone. A place that seamlessly blends ancient traditions with modern living, every corner of this country ignites the senses. From its temples to its pine forests, from the hot springs to volcanoes and from its untouched beaches to the rugged mountainscapes, the country is a natural wonder, not to mention its famed umami flavours and unique culture.

It’s Japan’s diversity which continues to attract visitors. Okinawa offers a distinct island culture born of the subtropical sun, white sand, coral,

mangrove jungles and the age of the Ryukyu Kings. In Hokkaido – Japan’s great white north offers wild – white winters and bountiful summers. It has become a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush with activities including bungee jumping, snowboarding and canyoning.

The Kansai region is one of contrasts, from the glittering lights of Osaka and Kobe to the cultural treasures of Kyoto and Nara. Meanwhile, the bright lights and sensory overload of central Tokyo stand out against the slower pace of the

A country of dazzling diversity, Morocco boasts epic mountains, sweeping deserts and ancient cities. Travellers from all over the world are greeted with warm hospitality –and the perfect cup of mint tea.

In 2023, Morocco welcomed a record-breaking 14.5 million tourists, despite the earthquake that rocked the country. The number of inbound tourists was up 34 per cent compared to 2022 figures and also marked an increase of 12 per cent on 2019 levels. December alone saw 1.3 million tourist arrivals.

These figures underscore the world’s fascination with this destination that is brimming with all kinds of cultural riches. From Marrakesh to Fez and from Rabat to Casablanca, there is something to discover all around the country –think vibrant and colourful villages, local art, architecture and spices.

A vibrant mix of traditional and contemporary, Marrakesh, known as the Red City, brings its bazaars with their bright colours and oriental scent. From themed venues to trendy clubs and traditional cultural

Japan has become a haven for foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush with activities including bungee jumping, snowboarding and canyoning

In 2023, Japan welcomed 25 million tourists – the largest number since 2019. These figures, reported by the Japan National Tourism Organisation, represent a dramatic increase over 2022 numbers, which reached 3.8 million. The month of December also marked the seventh consecutive month in which the number of foreign visitors exceeded two million.

The return of large numbers of visitors to Japan is a positive development for its economy. Spending by visitors reached US$35.9 billion in 2023, up by roughly 10 per cent compared to the tally in 2019.

Travellers from all over the world are greeted with warm hospitality – and the perfect cup of mint tea

evenings, the city spoils visitors with its abundance of choice.

Fez offers UNESCO-listed heritage sites and an array of other delights while the capital Rabat has been dubbed the Green City, thanks to its lush botanical gardens.

Morocco’s location at the intersection of Europe and Africa makes it a crossroads bordered by the waters of the Mediterranean and the Atlantic Ocean.

Visitors will find vestiges of the great Mediterranean civilisations, such as the Roman ruins at Volubilis in the north and architectural works attesting to the old French presence in Rabat. Treasures of Muslim civilisations are also scattered throughout the rest of the country, including the Kasbah of the Udayas, along with many other examples of the myriad dynasties that succeeded one another.

28 Destinations
UNESCO World Heritage city of Nikko, a beautifully preserved site allowing visitors to disappear into the country’s past. Osaka Castle and Mount Fuji Shibuya Crossing, Tokyo Morocco Moroccan National Tourist Office / AF0450 Aroumd, Toubkal National Park Rabat Chefchaouen

Thailand

Tourism Authority of Thailand / AS7510

Famed for its gleaming golden temples, mystical culture, world-class gastronomy and hospitality, there is something for every traveller in this giant of a destination. Whether exploring the hustle and bustle of Bangkok, where cuttingedge architecture sits seamlessly alongside sacred sights rooted in centuries of cultural heritage, or escaping to one of its many serene islands, it is a destination to keep coming back to.

The country often conjures images of sun-kissed islands, culinary delights, vibrant nightlife and rejuvenating wellness retreats. From snorkelling in crystalline waters along pristine beaches to trekking to the nation’s highest temples, Thailand presents a diverse array of adventures. Whether indulging in a bowl of noodles, navigating the city’s waterways aboard a long-tail boat or unwinding poolside at a luxury resort, Thailand ensures a memorable journey.

Shopping at the country’s many street markets or floating markets is the perfect way to soak up authentic Thai flavours. In addition to the royal palaces, the country is awash with Buddhist temples, which show how rooted Thailand remains in its beliefs. Water sports and adventure activities are easy to come by, with scuba diving sites found in plenty, in addition to camping and zip lining.

In 2023, Thailand received 28 million international travellers – 154 per cent more than the previous year. The figure was within the goal stipulated by the Thai government, which hoped to attract between 25 and 30 million tourists during the year, although it represents only two-thirds of the total of 39.87 travellers who visited the country in 2019.

Mauritius

Mauritius Tourism Promotion Authority / AS7558

Mark Twain once mused that ‘Mauritius was made first and then heaven, and heaven was copied after Mauritius.’

This sentiment rings true as this island nation boasts sapphire waters, powdery-white beaches and luxurious resorts that epitomise paradise.

However, beyond its idyllic shores lies a wealth of attractions waiting to be discovered, making it a destination that rewards exploration in every form.

Visitors are invited to immerse themselves in the country’s many marvels, where active adventures abound. In its forested and mountainous interior, exhilarating hiking experiences are available in plenty. The waters enveloping the islands are famed sites for diving and snorkelling adventures. Boat trips to nearby pristine islets offer serene escapes, while excursions to botanical gardens and colonial

plantation houses provide glimpses into the island’s rich heritage.

Moreover, Mauritius is a fabulous culinary destination, offering delicious dishes that are as diverse as its people, with each offering a taste of the island’s true essence beyond its coastline.

While its glamourous resorts appeal to travellers from all around the world, its laid-back culture and quiet fishing villages add to its charm.

Beyond its idyllic shores lies a wealth of attractions waiting to be discovered

In addition to its beautiful beaches and outdoor adventures, the country is rich in culture and biodiversity. Thick greenery is found on the island, which is also home to waterfalls, volcanoes and mountains.

The caves of Pont Bon Dieu are home to a colony of swifts and other animals. Over in the west, the Black River Gorges National Park is perfect for hikes, with marked trails and an information centre to learn more about the flora and fauna of the region. Other forests, such as the Bras D’Eau National Park in the east and Plaine Sophie in the centre, are also accessible; while Ebony Forest in Chamarel is home to one of the country’s most beautiful waterfalls.

One of its most spectacular sights is the Le Morne Peninsula, located on the southwestern coast of the island. It features a striking illusion of an underwater waterfall, created as a result of underwater currents as well as sand and silt deposits moving along with the flow of water.

Destinations 29
Krabi Damnoen Saduak Floating Market Le Morne Peninsula
C M Y CM MY CY CMY K

Arabian Travel Market, Dubai

West Java offers a perfect blend of natural beauty, cultural immersion, educational enrichment, and relaxation, making it a compelling destination for travelers seeking a unique and memorable experience. One of the destination is Ciwidey Tea Plantation, which offers a breathtaking landscapes with endless rows of lush, green tea bushes sprawling across hillsides. Thus, cultivate green spaces to foster environmental resilience.

Ciwidey Tea Plantation, West Java

Connections Between Nature & Communities at Wonderful Indonesia Pavilion, Hall 7 No. AS7358 @wonderfulid Wonderful Indonesia @wonderfulindonesia www.indonesia.travel

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