Shaping a connected, collaborative future
Trip.com CEO Jane Sun calls for greater collaboration between stakeholders to meet evolving traveller expectations
Underscoring the region’s strategic location and remarkable post-pandemic rebound, Sun said: “In the Middle East, global tourism recovered fully in 2024 versus 2019 levels. Compared to the rest of the world, this region is growing much faster. We have seen international arrivals here increase by more than 30 per cent from pre-COVID levels.”
Sun attributed this growth to a combination of favourable visa policies, expanded flight routes –especially from Asia – and continuous investment in tourism infrastructure. She emphasised the need for travel and hospitality partners to come together to harness these opportunities and drive mutual growth.
“On our platform, we have seen bookings grow more than 100 per cent last year, and this year, we’re positioned to grow another three digits in the region. Compared to 2019, we’re able to grow more than 500 per cent year over year. So we’re very excited about our achievements and are grateful for all the support we have received from our regional partners.”
Further in her session, Sun outlined three major travel trends driving current demand, what she called the ‘three Es’. “The first is events plus travel, and that is tailored for the
young generation, for example, Taylor Swift’s concerts, F1 car races and the Olympic Games. These major events are attracting lots of young people.”
The next ‘E’ was education-based travel. “This is more for families with young children, as kids learn a lot through travel. This region, in particular, presents great opportunities for people to learn about history and culture.”
According to Sun, the last ‘E’ is elderly-friendly. “In China, the retirement age is quite young, between 50 and 60. This demographic has spending power, they have time and they’re very curious to explore this region.”
Sun said these evolving preferences are well served through Trip.com’s integrated offerings and urged stakeholders across the value chain to work together in creating more connected and convenient journeys. “Our mission is that while we are sending people to destinations far away, we are bringing the world closer.”
During her session, Sun also addressed the need for balance and responsibility. “A balanced, sustainable growth is very important,” she noted. As some destinations become overcrowded, Trip.com is spotlighting lesser-known gems and emerging destinations to help ensure long-term tourism resilience.
People power: Inclusion drives impact
Industry experts highlight the role of local communities in destination development and sustainable tourism growth
Zayed bin Sultan Al Nahyan, the Founding Father of the UAE, said that the most important asset of any advanced nation is people. It is all about people. Emiratisation is a very important initiative for the Miral Group. Our development and training programmes aim to support people from pre-graduation all the way to executive leadership across the sector.”
Building on this focus on empowering local talent, speakers also highlighted how authentic engagement with communities is shaping guest experiences and strengthening destination identity.
Mashhoor Baeshen, Executive Director of Commercial and Business Development, Cruise Saudi, added: “Manpower is part of giving the full experience of a country. So how do we invest in local people to make sure that we echo their experience to the guests?
At Cruise Saudi, we work on different initiatives, including going to universities
Global Stage: Considerations and Implications of Involving Communities in Destination Revitalisation
that have hospitality programmes to engage the students to be on board. The Ministry of Tourism also has targets for Saudisation in the tourism industry. For example, tour guides have to be Saudi. For us, this is a great experience, because the first flavour you get from a country is when you deal with its people.”
The latest updates and announcements from this year’s exhibitors
Leading brands share their outlook for the future
Where the world is heading next
Exhibitors share their goals for ATM 2025
Malaysia spotlights 2026 tourism campaign
Tourism Malaysia is turning the spotlight on its vibrant offerings at ATM 2025, unveiling a new promotional video under the Visit Malaysia 2026 (VM2026) campaign. Through its participation in the show, the Southeast Asian nation is reinforcing its commitment to attracting more visitors from the West Asia region. Led by Malaysia’s Ministry of Tourism, Arts and Culture, the initiative showcases the country’s diverse and surreal experiences, positioning itself as a distinctive and must-visit destination.
The Malaysian delegation is led by the Honourable Dato Sri Tiong King Sing, the Minister of Tourism, Arts and Culture, Malaysia, who is accompanied by Datuk Manoharan Periasamy, Director General of Tourism Malaysia. The delegation consists of 82 different organisations, which include five state tourism boards, 34 tour operators, 35 hotels and resorts, five tourism products, two tourism associations and one airline.
The Honourable Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, said: “Our multipronged VM2026 strategy provides a comprehensive framework to boost Malaysia’s visibility, enhance destination accessibility and elevate our tourism offerings.”
The VM2026 logo, a symbol of Malaysia’s vibrant culture, natural
beauty and global appeal, serves as a visual representation of the country’s readiness to welcome tourists from around the world.
Adopted as the campaign’s official icon, the Malayan sun bear –an endangered species – symbolises Malaysia’s deep commitment to wildlife conservation. Rendered in a lovable, animated style, the mascot is designed to resonate with audiences of all ages, evoking a sense of warmth and joy while reinforcing Malaysia’s image as a welcoming, family-friendly destination.
The official VM2026 theme song, titled ‘Surreal Experiences’, captures the essence of Malaysia’s unique offerings and is a key component of the campaign to attract global attention and engage visitors with the enchanting experiences that the country has to offer.
In 2024, Malaysia recorded 194,440 tourist arrivals from the Middle East alone. For 2025, the country is targeting 45 million international arrivals and aims to generate US$60.8 billion in tourism receipts. Beyond these figures, the Visit Malaysia 2026 campaign is positioned as a platform to drive innovation, sustainability and community engagement across the tourism sector.
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Time Hotels unveils growth plans
Time Hotels, the UAE-born hospitality brand, is accelerating its global growth with bold expansion plans. With a strategic focus on high-potential markets, the company plans to open 12 new properties across Saudi Arabia, Tanzania, Morocco and the Indian Ocean by Q1 2026. The group is also targeting a milestone of 100 hotels within the next five years, reinforcing its position as a regional powerhouse in the hospitality sector.
The company recently announced the launch of two new hospitality brands in partnership with Maldives Fund Management Corporation (MFMC). This includes the upscale Halo by Time and the lifestyle-focused Vivi by Time, both set to debut in the Maldives in 2026.
Located on Hankede Island in the southernmost Addu Atoll, Vivi by Time will offer 75 rooms across six storeys, featuring panoramic sea views and premium facilities. Halo by Time will span eight storeys with 150 keys, including bespoke overwater villas designed to offer sunrise and sunset views.
Mohamed Awadalla, CEO of Time Hotels, said: “By Q1 2026, Time Hotels will add 12 new properties across Saudi Arabia, Tanzania, Morocco and the Indian Ocean, and within the next five years, we expect this figure to reach over 100 properties. Our expansion strategy is underpinned by a focus on high-growth destinations where
tourism is a key economic driver. From aligning with Saudi Arabia’s Vision 2030 and its ambitious goals for tourism diversification to supporting eco-tourism growth in Tanzania and Morocco, and now venturing into Asia, we’re leveraging regional success to build a globally recognised portfolio.”
At this year’s ATM, Time Hotels is also showcasing the company’s new luxury offering, Rotella, which is focused on exclusivity with refined service and elegant design, all immersed in culture and luxurious comfort.
Meanwhile, the company’s established premium offering, Time Hotels & Resorts, will continue to deliver sophisticated, authentic hospitality experiences, building on the high standards of service and luxurious comforts the brand has developed in the last decade. The budget-friendly brand, Express by Time, remains integral to the offering, providing convenient stays with reliable service and affordable prices, along with Time Residences, offering short- and long-term stays with the added convenience of self-catering.
“For the first time, we will be showcasing all our sub-brands under one roof, underscoring our vision for the future of hospitality and our commitment to the future success of Time Hotels,” concluded Awadalla.
Jamaica reaffirms GCC focus
its focus on the GCC market at ATM 2025, highlighting the region’s growing significance in the country’s global tourism strategy. The island nation’s presence at the show signals continued efforts to strengthen partnerships, boost
visitor numbers from the Middle East and build greater tourism resilience.
Jamaica’s Tourism Minister, the Honourable Edmund Bartlett, is joined by Director of Tourism Donovan White at the JTB stand, together with Jamaica’s top suppliers in the hospitality and leisure
sectors, ready to network with travel and media professionals from across the GCC.
On the first day of ATM, the Honourable Edmund Bartlett met with His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of
Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, at the JTB’s exhibition stand. Also signalling a strong start to the show, the Minister of Tourism welcomed a partnership with Dnata Travel Group to further strengthen the island’s presence in key global source markets.
The Honourable Edmund Bartlett said: “Our ongoing participation in ATM reflects our dedication to fostering relationships within the GCC market. We are confident that Jamaica’s unique blend of natural beauty and vibrant culture will captivate travellers from this region.”
Through its participation, Jamaica is highlighting its diverse appeal, from unspoilt natural landscapes to rich cultural experiences, demonstrating how the destination aligns with the preferences of GCC travellers.
“We are dedicated to showcasing Jamaica’s diverse attractions to the Middle Eastern market,” said Donovan White, Director of Tourism. “Our partnerships in the region are instrumental in facilitating growth and ensuring that travellers from the GCC have memorable experiences in Jamaica.”
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Hong Kong capitalises on rising interest from Gulf travellers
The Hong Kong Tourism Board (HKTB) is stepping up its GCC outreach with its participation in ATM. With a delegation of more than 30 representatives from Hong Kong’s travel trade, including tour operators, hotels and attractions, the destination aims to connect with Middle East partners and explore new collaboration opportunities.
Positioned as a dynamic destination where East meets West, Hong Kong offers GCC travellers a compelling mix of cultural heritage, cosmopolitan experiences and scenic landscapes. With a 69 per cent year-on-year increase in visitor arrivals from the GCC in 2024, HKTB is intensifying its efforts in the region.
Key initiatives include raising destination awareness, expanding trade engagement and promoting tailored experiences – from halalcertified services and family-friendly attractions to luxury shopping and wellness offerings designed to match the preferences of Middle Eastern travellers.
As part of its presence at ATM 2025, HKTB signed a Memorandum of Understanding with Musafir. com to target travellers from Qatar through customised co-branded promotions and digital marketing initiatives. The board also entered into an agreement with Almosafer, a
key travel brand in Saudi Arabia, to engage travellers from the kingdom.
Further strengthening its presence in the GCC market, HKTB partnered with travel marketplace Wego to spotlight Hong Kong’s vibrant culture and world-class attractions.
“Hong Kong offers a compelling blend of experiences that align with the tastes and travel preferences of GCC visitors and Muslim travellers,” said Dane Cheng, Executive Director
of HKTB. “From cultural authenticity to premium hospitality and halal-friendly services, our destination is equipped to meet the expectations of today’s discerning Middle Eastern travellers.”
Air connectivity remains central to HKTB’s strategy for GCC growth. With multiple daily flights from Dubai and Doha, along with frequent connections from Riyadh, Hong Kong is now more accessible than ever for Gulf travellers. This enhanced connectivity supports not
only leisure tourism but also the business and MICE segments, ensuring long-term, sustainable growth across the region.
Cheng added: “As air connectivity between Hong Kong and the GCC continues to expand alongside strengthened promotional efforts, we look forward to welcoming more visitors from the region to explore all that Hong Kong has to offer.”
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Jamaica’s Minister of Tourism, the Honourable Edmund Bartlett, meets His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group
Thailand promotes halalfriendly travel offerings
The Tourism Authority of Thailand (TAT) is spotlighting the country’s growing appeal as a Muslim-friendly destination, in line with the Amazing Thailand Grand Tourism and Sports Year 2025 initiative. At ATM, TAT announced new partnerships with leading GCC-based carriers, including Emirates and Etihad Airways, aimed at boosting air connectivity and launching co-branded campaigns focused on wellness and luxury travel. These efforts support TAT’s goal of welcoming more than one million visitors from the Middle East and Africa (MEA) in 2025.
Thapanee Kiatphaibool, TAT Governor, said: “Thailand is proud to offer an inclusive, seamless travel experience for Muslim travellers. We now have an extensive network of halal-certified restaurants, prayer facilities at major airports and shopping centres, and luxury accommodations with private and gender-segregated amenities. We believe these features make Thailand a compelling choice for the Muslim travel market.”
Tailored travel packages have been developed for families, honeymooners and wellness seekers from the region. These experiences
focus on privacy, cultural exploration, shopping and relaxation, in line with the values of Muslim travellers.
In 2024, Thailand welcomed over 956,000 visitors from the MEA region, representing a 25.6 per cent increase from the previous year. The country remains a top destination among high-spending travellers from the Middle East who seek longer stays and personalised itineraries.
As part of its broader campaign, TAT is showcasing its Amazing Thailand Grand Tourism and Sports Year 2025. The celebration features festivals, sporting events and exclusive travel privileges. Key focus areas include sports tourism, wellness, culture, gastronomy and luxury, each offering experiences that reflect Thailand’s commitment to sustainable, creative and innovative tourism.
The campaign also highlights Thailand’s ‘Five Must-Do Experiences’ – Must Taste, Must Try, Must Buy, Must Seek and Must See – inviting travellers to delve deeper into the country’s cultural richness beyond the typical tourist routes.
Kiatphaibool added: “The Middle East is familiar with our iconic offerings, but we’re excited to present new perspectives, including our Thai Craft Destinations
concept and Hidden Gem Cities. These showcase authentic local craftsmanship, culture and cuisine, helping travellers discover the true essence of Thailand.”
These efforts align with Thailand’s sustainable tourism strategy, based
on the Bio-Circular-Green model, promoting low-impact travel, community engagement and cultural preservation, strengthening Thailand’s proposition.
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Oman sets sights on tourism growth
The Sultanate of Oman, represented by the Ministry of Heritage and Tourism (MHT), is marking a strong presence at ATM. Led by His Excellency Salim bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism, the official delegation includes representatives from 37 tourism companies and hotel establishments across the country’s growing tourism sector.
Oman’s participation underlines the country’s continued efforts to raise the nation’s global tourism profile. His Excellency stated: “Our participation this year aims to enhance the presence of Omani tourism companies and institutions in global markets, representing various tourism sectors, including SMEs. This reflects our commitment to creating new opportunities for these companies to expand their businesses and improve their competitiveness internationally.
“Our involvement in ATM 2025 is not only for tourism promotion but also to showcase our future vision for achieving sustainable tourism development, offering diverse experiences aligned with Oman Vision 2040. We are confident
that our efforts will enhance Oman’s position as a unique global tourism destination known for its authenticity.”
At ATM yesterday, MHT, in collaboration with Dhofar Municipality, officially announced the muchanticipated Dhofar Khareef 2025 season during a press conference. Held annually from June 21 to September 20, the Dhofar Khareef season transforms the southern region of Oman into a lush, verdant paradise, offering visitors moderate temperatures, misty landscapes and rich cultural experiences.
The upcoming season’s main and accompanying events will be distributed across existing and newly developed sites, with diverse entertainment, cultural and family-oriented attractions. Visitors will experience authentic folk performances, bustling heritage markets and exhibitions of traditional crafts.
Meanwhile, on the Oman stand at ATM, key announcements and activations are underway, including the signing of new partnership agreements with international tourism institutions.
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His Excellency Salim bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism, with the Omani delegation
Thailand’s Ambassador to the UAE, HE Sorayut Chasombat, and Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand
Marriott International has signed an agreement to open the first Autograph Collection safari camp globally. Set to debut in Q3 2025, Mapito Safari Camp, Serengeti, Autograph Collection will deliver a distinctive and immersive safari experience in Tanzania’s worldrenowned Serengeti, marking a milestone expansion for the brand into experiential, nature-based travel.
Mapito Safari Camp, Serengeti, Autograph Collection will be nestled in the heart of the Serengeti ecosystem, near the Fort Ikoma gate of Serengeti National Park. It lies directly along the Great Migration route, where vast herds of wildebeest, zebra and antelope pass through between May and July each year. The surrounding area teems with wildlife all year round, offering remarkable encounters every season.
“Mapito Safari Camp will mark a defining moment for Autograph Collection as we introduce the brand’s first safari experience in one of the world’s most breathtaking wildlife destinations,” said Jerome Briet, Chief Development Officer, Europe, Middle
East & Africa, Marriott International. “The Serengeti’s scale, beauty and cultural heritage will make an unforgettable setting for a property that will embody the individuality and character that Autograph Collection is known for.”
Mapito Safari Camp, Serengeti, Autograph Collection will offer 16 tented suites, including a two-bedroom villa. Each suite will feature an outdoor deck, fire pit and retractable roof for open-air stargazing – a first for the region. Plans for the camp include a spa, fitness centre, swimming pool and multiple dining options.
Design inspiration will be drawn from the surrounding landscape and local Ikoma culture, and the camp will incorporate sustainable practices that support conservation and minimise environmental impact.
Guests can anticipate a range of immersive experiences, including game drives, night safaris, walking safaris, hot air balloon flights, bush dining and engagement with the local Ikoma tribe.
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Marriott to launch first Autograph Collection safari camp in Tanzania Turkish Airlines debuts elevated onboard offering
Turkish Airlines is spotlighting its latest innovations in premium travel and cultural storytelling at ATM. A key highlight at this year’s event is the Middle East debut of the airline’s new Crystal Business Class Suites.
Designed for enhanced privacy and comfort, featuring Turkishsourced materials, these new suites were developed in partnership with TCI Aircraft Interiors. Embodying the airline’s distinctive ‘Flow’ philosophy, the suites will be introduced to the fleet with the flag carrier’s new arrival aircraft
and the existing Boeing 777-300-ER, 787. The Airbus A350-900 will also be retrofitted with the Crystal Business Class Suites in the upcoming years.
ATM 2025 also marks the premiere of the airline’s new promotional film for Türkiye, starring renowned actor and brand ambassador Burak Özçivit.
Bringing its premium travel experience to the event, Turkish Airlines is also showcasing its amenity kits. In addition to the elegant Lanvin kits, Turkish Airlines will also present the UNESCO amenity kit collection,
designed in collaboration with the Turkish National Commission for UNESCO. Celebrating Türkiye’s rich cultural heritage, the kits draw inspiration from six World Heritage Sites and are made using sustainable materials, featuring skincare from Ex Nihilo.
Prof. Ahmet Bolat, Chairman of the Board and the Executive Committee of Turkish Airlines, said: “As the national flag carrier, we take great pride in presenting not only our latest premium offerings but also sharing the rich cultural heritage of Türkiye. ATM
provides an excellent platform for us to showcase our Crystal Business Class Suite and globally acclaimed amenity kits, and to connect with partners and travellers who share our passion for exceptional experiences in the skies.”
ATM attendees have the opportunity to experience Turkish Airlines’ offerings firsthand while enjoying authentic Turkish desserts and snacks. The airline is also showcasing its expanding global network, highlighting new routes and destinations.
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Mapito Safari Camp, Serengeti, Autograph Collection
Junior journeys
Young travellers reveal what they really want on holiday and Abu Dhabi is listening, shaping experiences that spark imagination, connection and joy
As summer approaches, Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism –Abu Dhabi (DCT Abu Dhabi) has unveiled fresh insights on what drives holiday choices for children. Beyond ice cream and cartoons, today’s young explorers seek everything from making new friends during their holidays to superhero adventures. These findings highlight a growing appetite among young visitors for meaningful, memory-making travel, offering new opportunities to craft compelling, family-friendly itineraries.
HOLIDAY PLANNING
REIMAGINED
Experience Abu Dhabi recently commissioned a global survey of more than 7,000 children aged five to 12 across nine key source markets, including the UAE, Saudi Arabia, the UK, the US, China, India, Germany, France and Italy. The results were both surprising and heartwarming.
An overwhelming 90 per cent of children said they want trips that help them make new friends, while 89 per cent are drawn to experiences that transport them into the worlds of their favourite games, films or fantasy stories. Meanwhile, 85 per cent expressed interest in make-believe activities, such as spending a day as a race car driver, astronaut or zookeeper.
In an age dominated by screens and streaming, what children are truly craving is real connection. Whether it’s exploring a children’s library, splashing at a waterpark or marvelling at marine life in an aquarium, these shared adventures can spark friendships that transcend borders. Today’s young travellers
are seeking holidays that blend fun, freedom and the chance to explore their interests in their own way. And they’re looking to do it with their loved ones.
THE ULTIMATE ITINERARY FOR JUNIOR EXPLORERS
This summer, Experience Abu Dhabi is bringing young travellers’ dream holidays to life with a seven-day itinerary designed by children, for children. To shape this, Experience Abu Dhabi collaborated with children from around the world to co-create a summer holiday full of wonder, fun and discovery. The result is more than just a holiday – it’s a story waiting to unfold, promising a well-rounded family escape where parents don’t have to choose because Abu Dhabi has it all.
With a wide range of attractions dotted across the emirate, Abu Dhabi stands out as a ‘Totally Recommended’ holiday destination for families, entirely kid-approved. From waterparks and wildlife to desert adventures and more, the itinerary reflects what today’s young travellers value most. And because it’s shaped by the kids themselves, it speaks their language: curious, creative and full of excitement.
By putting young voices at the heart of the planning, Experience Abu Dhabi offers parents a fresh blueprint for their kids’ ultimate dream holiday. It’s one that embraces both high-energy exploration and the joy of slowing down, enabling everyone in the family to set their own pace. So whether it’s thrilling rides or quiet moments to wander and play, Abu Dhabi delivers it all!
HEAD TO VISITABUDHABI.AE TO WATCH THE EXPERIENTIAL FILM AND DOWNLOAD ABU DHABI’S FIRST-EVER KID-RECOMMENDED ITINERARY.
THIS SUMMER, EXPERIENCE ABU DHABI IS BRINGING YOUNG TRAVELLERS’ DREAM HOLIDAYS TO LIFE WITH A SEVEN-DAY ITINERARY DESIGNED BY CHILDREN
Warner Bros. World™ Abu Dhabi
Yas Waterworld
EXHIBITOR PROFILE
Moments that matter
Discover unforgettable experiences with Marriott Bonvoy Moments™
EXCLUSIVE PACKAGES ARE NOW OPEN FOR BIDDING ON THE OFFICIAL MARRIOTT BONVOY MOMENTS WEBSITE, OFFERING TRAVELLERS THE CHANCE TO ELEVATE THEIR SUMMER ESCAPES
Experiences are at the heart of every journey, and in the age of experiential tourism, travellers seek more than just a place to stay – they crave unique moments that leave a lasting impression. Marriott Bonvoy Moments caters to this demand, offering members exclusive access to extraordinary experiences, from world-class concerts and culinary adventures to premier sporting and lifestyle events.
Whether through fixed-price redemptions or auction-style bidding, members can use their Marriott Bonvoy Points to unlock unforgettable adventures across the globe. Limited select experiences are even available for just one point through 1-Point Moment drops.
This summer, members are invited to elevate their travels with curated moments tailored to their passions, ensuring there is something for everyone.
CULINARY ADVENTURES
For those who savour unique culinary experiences, a three-day journey awaits in Zanzibar with a stay in a private villa at Le Mersenne Zanzibar, Autograph Collection. Guests can explore vibrant coral reefs on a private boat tour, then dive into the rich heritage of Swahili cuisine by gathering fresh ingredients from a local spice farm and learning to prepare traditional dishes with the hotel’s executive chef.
SPORTING THRILLS
Travellers who thrive on the excitement of sporting events can enjoy a VIP experience initiated by SIXT at the Porsche SIXT Carrera Cup Deutschland during the Norisring street-circuit race in Nuremberg, Germany. Highlights include exclusive paddock access to meet the drivers, insights into the vehicles and race operations from Porsche – a
MEMBERS CAN USE THEIR MARRIOTT BONVOY POINTS TO UNLOCK UNFORGETTABLE ADVENTURES ACROSS THE GLOBE
partner of SIXT – prime race views from the main grandstand and all-day access to Porsche Premium Hospitality with exceptional catering, all while staying at the Le Méridien Grand Hotel Nuremberg.
NORDIC NIGHTS
Celebrate Midsummer with unique Moments in Denmark, Norway and Finland. Guests can choose from a magical bonfire at Tivoli Gardens and prepare a Danish-inspired meal in the privacy of their suite at the Marriott Copenhagen Hotel, or a two-night stay at Moxy
Bergen with an exclusive sauna cruise or a cocktail masterclass at the Hotel U14, Autograph Collection in Helsinki.
MUSICAL MOMENTS
Beyoncé fans are now also covered. Marriott Bonvoy is a Touring Sponsor of Beyoncé’s COWBOY CARTER TOUR. A variety of experiences, including VIP packages, will be available on a rolling basis, with ticket packages available for just one Marriott Bonvoy point.
Le Mersenne Zanzibar, Autograph Collection
Porsche SIXT Carrera Cup Deutschland
Summer’s Best Viewpoints Await. And They Earn You Points Too.
From the Acropolis to the Aegean.
Experience the extraordinary at thousands of distinctive hotels close to home and in the world’s most inspiring destinations. Earn points for stays and transform them into free nights, flights and unparalleled experiences. Join now and you’ll receive tailored recommendations, exclusive offers, and so much more.
HOTEL GRANDE BRETAGNE, A LUXURY COLLECTION HOTEL, ATHENS
PRESENTED BY:
Global Stage
DAY 3 - WEDNESDAY 30TH APRIL
10:30 - 11:00
UP IN THE AIR: WHAT’S NEXT FOR AVIATION IN THE AGE OF TRANSFORMATION AND GLOBAL DISRUPTION?
With aviation at a crossroads, businesses are facing an era of rapid transformation where investment decisions, AI adoption, demand for cheaper flights and supply chain instability are reshaping the future of flight.
Hayley Skirka, Independent Travel Journalist
Paul Griffiths, CEO, Dubai Airports
11:05 - 11:40
ELEVATING TRAVEL AND HOSPITALITY: DATA-DRIVEN OPERATIONS TO FUEL GROWTH IN THE MIDDLE EAST
In partnership with: STR & Cirium Cirium and STR share real-world examples of how businesses are leveraging data analytics to enhance operations, highlight market trends shaping the Middle East and explore untapped potential in the region.
Sarah Duignan, Director of Client Relationships, STR Piyush Chawla, Head of Sales - EMEA, Cirium
11:45 - 12:45
CRUISE ARABIA: CHARTING THE GULF’S FUTURE AS A GLOBAL CRUISE HUB
One year after the formation of the Cruise Arabia Alliance, this expert panel will assess the progress made in establishing the Arabian Gulf as a premier global cruise destination.
Gemma Greenwood, Director, Content Incorporated
Jasem Zaiton, Director & Co Founder, Zaiton FZ LLE, Zaiton Destinations PVT LTD & Cruise Zaiton LLC
Mashhoor Baeshen, Executive Director, Commercial & Business Development, Cruise Saudi
Janet Parton, VP Business Development (UK, Europe, Australia), Celestyal
Angelo Capurro, Executive Director, MSC Group’s Cruise Division
Dave Goodger, Managing Partner –EMEA, Tourism Economics, an Oxford Economics Company
Saud Hareb Almheiri, Cruise Tourism & Yachting Lead, Dubai Department of Economy and Tourism (DET)
12:50 - 13:25
THE ROLE OF GROUND TRANSPORTATION IN CONNECTED TRAVEL STRATEGIES
Speakers will discuss the intersection of mobility, sustainability and personalisation in the context of ground transport to enable seamless travel and unlock competitive advantage.
Alexandra Topalian, Conference Chair & Panel Moderator, Alexandra Topalian Management Consulting LLC
Justin Cooke, CEO, World Sustainable Travel & Hospitality Awards
Jehan de The, Group Public Affairs Director, Europcar Mobility Group
Ahmed Arab, Head of Business Development, MEA, Uber
13:30 - 13:50
EMERGING PERSONALISATION TRENDS FOR IMPROVED LOYALTY
In partnership with: Global Loyalty Organisation (GLO)
Uncover the shift in loyalty preferences for 2025 and examine how consumer preferences for personalisation differ across different regions, such as Brazil and Saudi.
Dilek Glenister, Co-Founder Global Loyalty Organisation
Anastasia Levashova, Director/ Co-Founder, Global Loyalty Organisation
13:55 - 14:25
OMNICHANNEL STRATEGIES FOR SEAMLESS TRAVEL EXPERIENCES
We are living in the “seamless” era, where travellers are demanding smoother and uninterrupted journeys, but how can your marketing efforts contribute to this? In an age where travellers expect seamless interactions across all touchpoints, omnichannel marketing is key to delivering consistent and coherent experiences.
Holly Phillips, Co-Founder & CEO, For Digital Sakes
14:30 - 15:10
MULTIMEDIA: CONNECTING GLOBAL AUDIENCES & UNLOCKING HYPER-LOCALISED CAMPAIGNS
Multimedia strategies are not just shaping travel marketing but also connecting local tourism providers, trade partners through regional personalisation and UGC.
Elaine Azlin, Global Public Relations Agency Founder, Address & Co.
Shabib Al-Maamari, Managing Director, National Travel Operator (Visit Oman), Sultanate of Oman
Rob Torres, Senior Vice President, Media Solutions, Expedia Group
John Speers, Joint Managing Director, MSQ Middle East
Peggy Li, CEO, Strategic Partnership Solutions LLC
15:15 - 15:35 REACTING TO A SHIFTING MEDIA LANDSCAPE
This panel will address the challenges and opportunities of owning and adapting content amidst changing user preferences.
Joshua Foer, Co-Founder, Atlas Obscura
15:40 - 16:00 FROM DISCOVERY TO CONVERSION: HOW TIKTOK IS CHANGING THE GAME
This keynote will dive into TikTok’s evolving role in the travel marketing ecosystem.
Marc-Antoine Simon, Industry Manager, Travel Global Business Solutions, MENA - TikTok, TikTok ByteDance
16:30 - 17:00 THE CREATOR’S PLAYBOOK: MASTERING THE BUSINESS OF TRAVEL CONTENT IN THE SOCIAL SEARCH AGE
In partnership with: NaviSavi
This session explores the role of influencers and brand content acquisition, providing a strategic playbook for managing creator relationships.
Sally Bunnell, CEO & Founder, NaviSavi INC
Ghadeer El Khub, Creative and Production Director, Department of Culture and Tourism - Abu Dhabi Rana Samara, Social Media Director, Wego
Ali Almeshaal, CEO, Sukun
17:00 - 18:00 INFLUENCER NETWORKING
In partnership with: NaviSavi Via online registration only
10:30 - 11:00
APAC MARKET INSIGHTS - STATISTICS
In partnership with: Euromonitor Unpack the trends influencing the APAC region, with an overview of trends leading the transformation of traveller profiles in Asia-Pacific.
Prudence Lai, Consultant, Euromonitor International
11:00 - 12:00
APAC MARKET IMPACT - DISCUSSION
In partnership with: China Daily
Following the presentation on the APAC Market, senior leaders discuss how this is directly impacting the way they are shaping their tourism strategies.
Mingjie Wang, Global Journalist, China Daily
Alhasan Aldabbagh, President of APAC Markets, Saudi Tourism Authority
DAY 4 - THURSDAY 1ST MAY
Gary Bowerman, Founder, Check-in Asia
Boon Sian Chai, Managing Director and Vice President of International Markets, Trip.com Group
Shahab Shayan, Regional Director Asia Pacific, Department of Economy and Tourism
12:30 - 13:30
NEXT GEN TRAVELLER: INDIA
India’s tourism market is on the rise, presenting opportunities for growth.
Shivani Gupta, Managing Partner, FINN Partners
Abdulla Yousuf, Director of International Operations, Department of Culture and Tourism, Abu Dhabi
Saurabh Rai, Executive Vice President, Preferred Travel Group
Bader Ali Habib, Director of Proximity Markets, Dubai Department of Economy & Tourism
13:45 - 14:45 EMPOWERING LEADERSHIP: INSPIRING AND RETAINING THE NEXT GENERATION OF TOURISM PROFESSIONALS
In a rapidly evolving tourism landscape, attracting and retaining top talent is no longer just an HR priority – it’s a leadership challenge.
Edmund Goh, Professor - Assistant Dean, Research and Innovation, Abu Dhabi Hospitality Academy, Les Roches Lamees ElZeghaty, Head of Lists and Certifications Department, Great Place to Work® Middle East
Patrice Gordon, Author, Executive Coach & Strategic Advisor
Margaux Constantin, Partner, McKinsey & Company
Julia Miller, Senior Director Compensation & Benefits MEA, Hilton
Justin Bell, Country Manager Saudi Arabia and UAE, Virgin Atlantic Airways
PRESENTED BY:
Future Stage
DAY 3 - WEDNESDAY 30TH APRIL
10:30 - 11:00
TRAVEL TECHNOLOGY: GET AHEAD OR GET LEFT BEHIND
Learn how industry innovators have identified gaps in the market and leveraged technology to create solutions.
Kate Harden-England, Editor, Travolution
Merilee Karr, Founder, UnderTheDoormat
Gaurav Bhatnagar, Co-Founder, TBO.com
11:10 - 11:50
DATA-DRIVEN TRAVEL: THE NEXT FRONTIER OF DESTINATION TRANSFORMATIONS
In partnership with: Travolution
In an era where data is the most valuable, this power-panel will highlight how cutting-edge technology and analytics are pioneering the new shape of destinations.
Kate Harden-England, Editor, Travolution
Zeynep Mutlu Bigalı, Head of Destination Partnerships, Skyscanner
Jay Wardle, President & GM, RateGain Adara Inc.
Andrew Smith, Senior Vice President, Agoda
Brent Roberts, Global Director of Sales, Destinations, Amadeus
12:00 - 12:40
SMARTER SUSTAINABILITY: THE ROLE OF TECH IN
SUSTAINABLE TOURISM
Sustainable tourism tools satisfy travellers and host communities, and emphasise economic, social and environmental considerations, demanding balance among communities and companies.
Jane Witherspoon, Editor in Chief, Euronews Middle East
Tess Longfield, Head of Sustainability, Sabre Corporation
Carlos Cendra, Chief Marketing & Communications Officer, Mabrian Technologies
12:50 - 13:20
LETTING THE DATA TALK - OTA BENCHMARKING
In partnership with: Videc
Learn how to improve performance and stay ahead in a competitive OTA market.
Virendra Jain, Co-Founder & CEO, Videc
13:30 - 13:45
PRECISION IN PERSONALISATION: AI’S ROLE IN TAILORING TRAVEL EXPERIENCES
In partnership with: Huawei Sukhpreet Singh Ghataura, Director - Ecosystem Development, MEA, Huawei Tech (UAE)
13:45 - 14:15
A NEW PARADIGM OF SUSTAINABLE TOURISM FROM A GLOBAL PERSPECTIVE
In partnership with: Huawei
This session explores the future of sustainable travel, examining emerging tourism trends, eco-conscious traveller behaviour, AI innovation, cultural preservation and the power of international collaboration to drive the future of sustainability in tourism.
Sukhpreet Singh Ghataura, Director - Ecosystem Development, MEA, Huawei Tech (UAE)
Liu Yang, Director, China Cultural Centre in UAE
Weiwei Yang, Principal, Shanghai Municipal Administration of Culture and Tourism
14:20 - 15:00
THE BLUEPRINT FOR TRANSFORMING MOMENTS INTO TOURISM LEGACIES
In partnership with: MCN Holdings Ghassan Harfouche, Group CEO, Middle East Communication Network FZ LLC
Robert Willock, Global Editorial Director, EICN, The Economist Group Jess Davies, Research Director, Truth Central, McCann Worldgroup Joe Nicolas, CEO - UM MENAT, Universal Media Seven FZ LLC
15:10 - 16:00
ENABLING A BETTER DIGITAL JOURNEY THROUGH CONNECTIVITY
DAY 4 - THURSDAY 1ST MAY
10:30 - 11:15
A NEW TASTE FOR TRAVEL: ALIGNING CULINARY EXPERIENCES TO MODERN TRAVELERS
Gastronomy is no longer just about dining – it’s a powerful driver of destination appeal, economic growth and cultural exchange, and destinations must rethink their approach.
Peggy Li, CEO, Strategic Partnership Solutions LLC
Philip Mahoney, Senior Vice President, Fairmont & Raffles
Ufuk Secgin, Co-Founder & CMO, Halalbooking
Sherif Tamim, Academy Chair, The World 50 Best Restaurants - MENA
11:30 - 12:15
RETAINING HIGH-NET-WORTH TRAVELLERS BY REDESIGNING THEIR EXPERIENCE
Understand how to attract and retain high-net-worth travellers by designing experiences that challenge conventional notions of luxury.
Eva Stewart, Global Managing Partner, GSIQ
Tourism Insights
Anant Sharma, CEO, Matter of Form
Peter Hechler, Senior Vice President and Head of Regional Operations
EMEAA, Banyan Tree Holdings
Barbara Muckermann, Group CEO, Kempinski Hotels
12:30 - 14:00
ATM’S OFFICIAL PITCH BATTLE
In partnership with: Intelak ATM welcomes start-ups to battle it out with their innovative pitches.
Jigar Sagar, Serial Entrepreneur, Triliv Holdings (keynote)
Judges:
Ramzi Al Qassab, Managing Director Middle East, Sabre
Ismail Issa, Head of AI & Web3, Emirates
Shortlisted start-ups: Jeff Pan, Founder, Belli
Sharan Bhinder, Co Founder & Chief Customer Officer, SparkleHaze Harsh Agarwal, Founder & CEO, ChatDMC
Experts from leading tech companies will discuss how interconnected systems, automation, and emerging technologies can address industry-wide challenges.
Anastasia Varnavskaya, Founder, Fortuda & Mentor at Women in Tech Global
Custódio Barreiros, Founder & CEO, EIP MGT
Virendra Jain, Co-Founder & CEO, Videc
Sam Woollard, CMO, TRAVALA Felix Shpilman, President and CEO, Emerging Travel Group
16:10 - 17:00 HUMAN-CENTRIC TECHNOLOGIES CHANGING THE FACE OF TRAVEL TECH Connecting with customers should be the first objective, however as newer technologies take on more “human” roles, how can we ensure that the customer truly does feel listened to? Join this insightful session to find out more from the experts.
Anastasia Varnavskaya, Founder, Fortuda & Mentor at Women in Tech Global Robin Lawther, Vice President, Expedia TAAP
David Amsellem, CEO, The Luxurist Qais Amori, Chief Digital & Technology Officer, Almosafer (part of Seera Group)
Amy Read, VP Innovation, Sabre Hospitality
Ivette Vasquez, Business Development Manager, Penguinpass
Kailash Saravanan, Founder & CEO, WROXAI PVT LTD
Soufiane Almi, Founder & CEO, Club Escapade
Sai Santhosh Kalangi, Co-Founder, TravStack
14:00 - 15:00
AI EVERYWHERE ALL AT ONCE - THE FUTURE OF CONNECTED TRAVEL
Connecting customers to unique and bespoke experiences is vital for competitive advantage, but how far can AI drive it?
John Duffield, Futurist & Innovator
Business Events Stage
DAY 3 - WEDNESDAY 30TH APRIL
11:30 - 12:15
NET ZERO CARBON EMISSIONS: WHAT RESOURCES AND TOOLS CAN HELP EVENT INDUSTRY ORGANISATIONS TO ACHIEVE THIS?
For venues, event organisers and service providers taking on the daunting challenge of achieving net zero carbon emissions, there are a vast range of resources and tools available free from Net Zero Carbon Events and its partners. This session will share practical insights on how to use them effectively and real-world experiences from users of how valuable they can be.
Eman Al Madani, Head - Centre for Responsible Business (ManagerResponsible Business), Dubai Chambers
Alexander Alles, Executive Director
JMIC Joint Meetings Industry Council
Anju Gomes, Regional Director for Middle East, ICCA
Joseph Prakash, Director, Gulf Organisation for Research and Development (GoRD)
12:30 - 13:15
EVENTS CAN REALLY CHANGE THE WORLD
This session will look at a case study on a homegrown event in Dubai and its impact on society.
Alexander John, Regional DirectorBusiness Development, MCI Middle East
13:30 - 14:15
THE BIG TICKET EVENTS: GLOBAL IMPACT AND LEARNINGS
Big Ticket Events offers a transformative travel experience by blending luxury, excitement and cultural immersion.
San Jeet, Director, DDP
Publications Private Limited
HE Khalid Jassim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority
Noor Ahmad Hamid Al-Khaja, CEO, Pacific Asia Travel Association
Sebastien Doussin, Senior Vice President – Global Travel Services & Destination Management, Dnata Dev Karvat, Founder and CEO, Asego
14:30 - 15:15
IBTM WORLD TRENDS REPORT: MIDDLE EAST
In partnership with: IBTM World
The Legendary IBTM World Trends Report comes to the Middle East.
The IBTM World Trends Report is an exclusive report focusing on all the top meetings and events industry insights for the upcoming year.
Alistair Turner, Managing Director, EI8HT PR & Marketing
15:30 - 16:15
USING EMOTION TO ENGAGE EVENT ATTENDEES
In this dynamic session, participants will explore the power of emotion in creating memorable, impactful event experiences. Attendees will learn how to tap into emotional triggers to capture attention, foster connection and drive action. that resonate on a deeper level.
James Morgan PhD, Principal Consultant, James Morgan Associates
*The ATM 2025 Conference Programme is accurate at the time of publishing.
Ras Al Khaimah
Nestled in the UAE’s far north, Ras Al Khaimah has rapidly emerged as the region’s adventure capital, where mountains, desert and sea converge to create a playground for thrill-seekers. Known for its stunning beaches and dramatic mountainside scenery, there is plenty to discover.
Whether scaling its rugged peaks, exploring vast dunes or embracing the coastline, Ras Al Khaimah offers the opportunity to immerse in exhilarating activities. Living up to the UAE’s reputation for world-class attractions, the emirate is home to Jais Flight, the world’s longest zipline, soaring 1,680 metres above sea level and reaching speeds of up to 150 kilometres per hour. More adventure abounds on Jebel Jais, from the Jais Sky Tour – a thrilling network of six ziplines spanning up to one kilometre – to the Jebel Jais Sledder, a mountain coaster winding through the Hajar mountain range at speeds of 40 kilometres per hour.
Meanwhile, the Via Ferrata offers smaller zip lines over a shorter distance, involving a gentle scrambling route. There is also mountain biking, horse and camel riding, as well as a range of water sports.
Those drawn to Ras Al Khaimah’s quieter charms can wander through monuments steeped in history, trace the legacy of pearl diving on a visit to a pearl farm or glide through the tranquil mangroves, where the only sounds are the rustling of leaves and the gentle splash of paddles against the water.
At cultural venues such as Dhayah Fort – on the UNESCO World Heritage Tentative List – Ras Al Khaimah offers a glimpse into the past, dating back to the Late Bronze Age, when locals used the site for settlement and fortification.
Bahamas
With more than 700 islands and 2,400 cays scattered across the North Atlantic Ocean, the Bahamas promises a lifetime of exploration. While a majority of these islands remain untouched, adventure awaits every kind of traveller across more than 259,000 square kilometres of ocean and 16 of the country’s major islands, including the Abacos, Andros, Acklins and Crooked Island, the Berry Islands, Bimini, Cat Island, the Exumas, Eleuthera and Harbour Island, Grand Bahama Island, Inagua, Long Island, Mayaguana, Paradise Island, Ragged Island, Rum Cay and San Salvador.
Each island boasts secret sandbars, pink sand beaches and irresistibly blue waters that stretch as far as the eye can see, with a unique flavour of its own. This stunning backdrop makes the Bahamas one of the world’s most idyllic settings for a serene getaway, where fishing, diving, boating, birdwatching, beaches and resorts come together for an unforgettable experience.
To feel the vibrant energy of this destination, bustling Nassau – the capital city in central Bahamas – is a great place to start. With its museums and shopping
districts, there’s plenty to complement a relaxing beach holiday. For a sense of escape, the serene mangroves of Andros offer an almost otherworldly experience, with its famed blue holes – geological wonders sculpted by the action of water and limestone over thousands of years.
Also in central Bahamas, the Exumas stand out for their sapphire-blue waters (visible even from outer space). They are also the renowned home of some of the world’s most famous four-legged beachgoers – the swimming pigs.
Equally charming is Cat Island, which is anchored by Mount Alvernia – the highest point in the Bahamas – and serves as a playground for active expeditions.
In the north, Freeport on Grand Bahama Island proves the destination’s diversity, with cultural and historical sites scattered amid natural wonders – ideal for history buffs.
Among its southern islands, Inagua – known as the birdwatching capital of the Bahamas – remains largely uninhabited by humans but is home to over 80,000 flamingos and 140 species of native and migratory birds – making it a haven for wildlife enthusiasts.
RAKTDA | ME0820, ME0850
THOSE DRAWN TO RAS AL KHAIMAH’S QUIETER CHARMS CAN WANDER THROUGH MONUMENTS STEEPED IN HISTORY
FISHING, DIVING, BOATING, BIRDWATCHING, BEACHES AND RESORTS COME TOGETHER FOR AN UNFORGETTABLE
Jais Flight
Dhayah Fort
The Bahamas Ministry of Tourism | AM0409
Long Island
Egypt
History comes to life in awe-inspiring ways in Egypt. Home to some of the world’s most ancient sites, this is a land where every corner tells a story –from the Great Pyramids of Giza to the enigmatic Sphinx and the historic hubs along the meandering Nile River.
At the heart of Egypt’s allure lies Cairo, a vibrant metropolis where the past and present seamlessly intertwine. As the gateway to the pyramids, the city offers a striking contrast between its modern skyline and the timeless wonders that stand on its outskirts.
A short journey from the capital leads to the Giza Plateau, where the pyramids rise majestically from the desert, bearing silent witness to millennia of history. Back in the city, the new Grand Egyptian Museum houses a vast collection of antiquities. As the world’s largest archaeological museum complex and the largest dedicated to a single civilisation, it offers an unparalleled glimpse into Egypt’s rich heritage.
Visitors can also lose themselves in Cairo’s medieval quarters, where narrow alleyways lead to bustling souks.
Beyond the capital, Egypt’s treasures extend far and wide, with Nile cruises
Spain
One of the most visited countries in the world, Spain seamlessly blends the deep traditions of its past with the dynamic energy of its modern cities. Yet, despite its rich heritage and forwardthinking spirit, Spaniards are known for embracing the present, where life feels like a constant celebration.
From sun-drenched shores and dramatic coastlines to jagged sierras and soul-stirring flamenco, Spain’s allure is undeniable. Add to that its worldclass art galleries, charming villages and globally renowned cuisine, and you have a destination that promises inspiring journeys. Whether wandering through the cobblestone streets of ancient cities or settling into a slower pace of life in quaint villages, every corner tells a story.
The lively Spanish capital, Madrid, is the perfect starting point, with its year-round blue skies stretching over vibrant neighbourhoods, architectural landmarks and art museums. Its taverns provide a true taste of the city’s spirit, offering everything from traditional tapas to Michelin-starred fare.
No trip to Spain is complete without visiting the Catalonian capital, Barcelona.
taking travellers past waterside temples and ancient wonders. In the city of Luxor, history is etched into every stone. Dubbed the world’s greatest open-air museum, it is home to an unparalleled concentration of archaeological treasures. The Avenue of the Sphinxes, a grand, ancient processional route, stretches between two of Egypt’s most iconic temples – the sprawling Karnak Temple complex, dedicated to Amun-Ra, and the magnificently preserved Luxor Temple, which comes alive in the evening with atmospheric lighting.
Yet, the country’s appeal goes beyond its storied past. The luxury resorts along the Red Sea coast boast spectacular beaches and world-class diving, while Siwa Oasis provides a tranquil escape amid mineral springs and palm groves.
Egypt is also a playground for adventure seekers. The vast Western
Egyptian Tourism Authority | AF4010
THIS IS A LAND WHERE EVERY CORNER TELLS A STORY – FROM THE GREAT PYRAMIDS OF GIZA TO THE ENIGMATIC SPHINX
Its setting, straddling the Mediterranean and the Pyrenees, makes for a visually stunning metropolis, featuring avantgarde architecture and urban shorelines. A must-see is the iconic Sagrada Família, Antoni Gaudí’s magnum opus, which stands as a testament to his enduring influence, evident wherever you look.
Elsewhere, outdoor enthusiasts will find themselves spoilt for choice as Spain’s diverse topography offers endless scope for adventure. Trekkers head for the rugged peaks of the Pyrenees while sprawling coastal and forest trails invite immersion in nature. Rock climbers conquer steep faces across Catalonia and Andalucía, while thrill-seekers take to the skies, soaring above mountain peaks in paragliders or navigating river gorges on
Desert, with its surreal landscapes of white limestone formations and golden dunes, is perfect for off-road expeditions and star-lit camping under the clearest night skies. In the Sinai Peninsula, Mount Sinai attracts travellers keen on experiencing a breathtaking sunrise hike, while the coastal town of Dahab is a diver’s paradise, home to the legendary Blue Hole. Whether marvelling at its ancient wonders or immersing in its breathtaking natural landscapes, Egypt captivates at every turn, leaving visitors enchanted and eager to return.
OUTDOOR ENTHUSIASTS WILL FIND THEMSELVES SPOILT FOR CHOICE AS SPAIN’S DIVERSE TOPOGRAPHY OFFERS ENDLESS SCOPE FOR ADVENTURE
a canyoning adventure. Surfers flock
Costa
the Canary
or to Galicia’s dramatic coast. And across the country, cyclists embrace the quiet roads and off-beat tracks, discovering Spain’s diverse and breathtaking landscapes at their own leisurely pace.
Spain Tourism | EU6110
to Andalucía’s
de la Luz,
Islands
Casa Batlló, Barcelona
Karnak Temple, Luxor
Nile River
What the exhibitors say...
A selection of exhibitors share their goals and ambitions for this year’s show
Kate Boothman-Meier Head of Communications and Marketing
Battersea Power Station Development Company
We are thrilled to participate in ATM and connect with potential partners and investors from across the MENA region. Since our opening in 2022, Battersea Power Station has rapidly become a leading destination in London, with an ever-growing number of Middle Eastern visitors drawn to the unique blend of retail, culture and leisure opportunities we have to offer. With the 42-acre regeneration project only halfway through its development, we also look forward to showcasing what is to come in the future.
Lahcen Saadaoui Hotel Manager
Radisson Blu
Hotel, Dubai Deira Creek
Radisson Blu Hotel, Dubai Deira Creek will showcase its versatile MICE and group offerings, featuring state-of-the-art event spaces and tailored solutions for corporate and leisure groups. We will also highlight our exclusive stay packages designed for long-stay guests, corporate travellers and families, as well as our commitment to sustainability. Our participation aims to strengthen partnerships with travel industry leaders, DMCs and corporate clients while positioning the hotel as a preferred destination for MICE and group business.
Nityananda Acharya General Manager
Royal Arabian Destination Management Company
As a premium destination management company in Dubai, celebrating 20 years of excellence, our participation in ATM 2025 is an opportunity to strengthen partnerships, showcase our exclusive travel experiences and explore emerging trends, including AI-driven innovations shaping the industry. We aim to connect with global travel professionals, expand our network and highlight the UAE’s dynamic tourism offerings. ATM 2025 reaffirms our commitment to innovation, collaboration and delivering exceptional travel experiences in an ever-evolving market.
Oliver Auvray Chief Executive Officer Seamocean Group of Companies
At Seamocean, we’re thrilled to meet with DMCs and industry partners at this year’s ATM to chat about all things team building. We are eager to hear what today’s clients are looking for and share some of our most exciting, water-based activities that are sure to make teambuilding more fun and impactful. With our expertise in creating immersive, unique experiences, we’re ready to partner up and design unforgettable adventures that inspire teamwork, creativity and a whole lot of fun. Let’s dive into the future of corporate experiences together.
Ramesh Jeenarain Director of Sales & Marketing Sunlife Resorts, Mauritius
ATM is the Middle East’s premier travel trade show, offering a platform to connect with key partners. We are delighted to return to the event to reconnect with partners and spotlight the evolution of Sunlife Mauritius.
This year, we are especially excited to unveil Glow, a transformative wellness initiative at Sunlife that blends traditional Mauritian healing techniques with sustainable practices, and to introduce fresh additions to our signature #ComeAlive guest experiences. Our commitment lies in crafting authentic, immersive experiences that resonate with GCC travellers.
Faruk
Caluk Senior Advisor
Tourism Association of Sarajevo Canton
Our goal for participating in ATM 2025 is to promote Sarajevo as an attractive and halal-friendly destination for tourists from the Middle East. We aim to establish new business partnerships, exchange experiences and increase the number of visitors from the UAE and the region. Through our presence at this prestigious event, we want to showcase the city’s rich cultural heritage, natural beauty and unique offerings. Additionally, we plan to highlight Sarajevo’s cuisine, historical sites and traditions, ensuring longterm growth in tourism for our canton.
Cosmin Ivan
With a strong presence across all GCC markets and growing partnerships in Europe, we are proud to be among the leading platforms in the region. For Platinumlist, Arabian Travel Market is the ideal space to deepen connections with attractions, venues and destination partners. It’s where ideas turn into real collaboration. This year, we are focused on strengthening relationships and exploring new ways to bring even more value to the travel and entertainment ecosystem.
John Bevan Chief Executive Officer Dnata Travel Group
We are returning to ATM with an enhanced stand for 2025, as our market-leading UAE-based brands aim to showcase the latest products and services to the global travel industry. The team at Arabian Adventures has much to showcase and, in late 2024, we introduced a multi-experience desert destination, The Fort – Lisaili, and a premium, private dining experience in the Dubai desert in partnership with Veuve Clicquot. Other brands on our stand include Yalago, Priohub, Gold Medal and Marhaba. Representatives from across the wider Dnata Group will also be on hand, including Dnata Representation Services – Air.
EXPERIENCE DUBAI’S PRISTINE NATURAL ENVIRONMENT WITH SAND SHERPA
Our Sherpa Camp offers a chance to experience the desert wilderness. Spot herds of oryx and gazelle on a safari drive to camp in our open-top ex-military vehicles, then settle into a private camping trailer nestled among the dunes of the Dubai Desert Conservation Reserve.
19 hotel brands. 6,000 destinations. One loyalty programme.