Part of TUE 29 APR DAY 2
EXPERIENCE DUBAI’S PRISTINE NATURAL ENVIRONMENT WITH SAND SHERPA
Our Sherpa Camp offers a chance to experience the desert wilderness. Spot herds of oryx and gazelle on a safari drive to camp in our open-top ex-military vehicles, then settle into a private camping trailer nestled among the dunes of the Dubai Desert Conservation Reserve.
AI will not replace, it will elevate
Renowned keynote speaker Cassie Kozyrkov shared a fresh perspective on the potential of AI on the Future Stage at ATM
Google’s first Chief Decision Scientist and founder of Decision Intelligence, Cassie Kozyrkov, opened the Future Stage at Arabian Travel Market (ATM) yesterday with a compelling session titled ‘AI Adoption: From Buzzwords to Business Strategy’, discussing the potential of artificial intelligence (AI) for individuals and businesses.
Kozyrkov set the tone by challenging the narrative that AI is here to replace human roles. “AI means different things at the individual and organisational levels,” she said. At an individual level, she encouraged a shift away from simply asking – can AI help me do this? – to a more fundamental question – how could this be better, with or without AI? “It is to question whether something is important enough to do it better,” she said. “And if yes, take the next step and ask AI tools for suggestions on how to improve what you are doing.”
Kozyrkov demonstrated interfaces like ChatGPT, Gemini and Claude, highlighting the simplicity of AI tools. “You don’t need to learn anything special to start to use them for automation. Everybody can try it.”
At the organisational level, Kozyrkov noted, AI adoption becomes more complex. “From an organisation’s perspective, the easy part is tool use.” She explained that businesses can empower employees with generalpurpose AI tools to improve efficiency and streamline workflows. While stressing the importance of data confidentiality, she encouraged organisations to give employees the freedom to explore and decide how best to use these tools to enhance their work and drive innovation.
Offering a fresh perspective on AI, she suggested a new definition: “If you don’t like ‘artificial intelligence’, how about ‘augmented individuals’? Tools that can help people do whatever it is that they’re intending to do and do it better. And then, ‘automation increased’. We are moving into a world where automation is increasing, and in a world like that, there is going to be more for all of us to do, not less.”
Effective use of AI, Kozyrkov noted, depends on matching the right approach to the right task. She explained that while explicit instructions are ideal when complete control and predictability are needed, complex tasks that exceed human memory require a different approach. In such cases, data-driven automation becomes essential, opening up new possibilities that could not be achieved through traditional methods.
Yet with complexity comes unpredictability. “Complexity makes things tricky. Expect unexpected mistakes,” she said. Leaders, she stressed, must know what success looks like, how to test for it and, most importantly, must be able to judge what is truly worth pursuing.
“Instead of asking how I can apply AI to my business, ask what used to be impossible?” she advised. “Then, if it were possible, would my business flourish? If yes, that is where you start to find your opportunities. Because AI is putting yesterday’s impossible tasks back on the table.”
Kozyrkov, however, cautioned against assuming that AI systems are objective or inherently intelligent. She said: “One of the most dangerous things that might happen with artificial intelligence is that we start to think that these computer systems are actually intelligent. They’re not.”
True intelligence, she argued, must still come from humans. “When the answers are cheap, the questions matter. The thinking comes from knowing what to do, what’s worth doing and what the question is. And that is the leader’s role and responsibility.”
In conclusion, Kozyrkov emphasised: “Like never before, AI is elevating the leader. And if we have intelligent leadership – intelligence that comes from us humans – then we have an amplification of that intelligence. But if we’re not careful, we could have amplifications of negligence. That will be a leadership problem. In AI, there will always be something missing –meaning, context and purpose. And who’s in charge of that? All of you are.”
Cassie Kozyrkov
His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, opened the 32nd edition of Arabian Travel Market (ATM) yesterday
4 NEWS
The German National Tourist Office GCC (GNTO GCC) announced that GCC visitors to Germany grew to over 489,689 in 2024, a steady year-on-year increase of 1.2 per cent and an impressive 21 per cent increase when compared with the total visitor numbers in 2022.
Yamina Sofo, Director at the GNTO GCC, an affiliate of the German National Tourist Board (GNTB), said: “We have witnessed considerable growth in visitor numbers from the GCC countries. These figures underscore Germany’s increasing post-pandemic popularity with GCC visitors and bode well for 2025. With direct flights from the GCC countries to Munich, Frankfurt, Düsseldorf, Berlin, Hannover, Stuttgart, Cologne and Hamburg, this year, we want to encourage GCC residents to visit Germany and experience our diverse year-round tourism offering.”
Luis Monreal, Senior Director Sales Middle East at Lufthansa Group Airlines, highlighted how the group has connected the GCC with Germany nonstop since 1960. “Lufthansa, as a premium carrier, offers stable and year-round connections to Frankfurt
and Munich from Dubai, Riyadh and Dammam. Our value airline Eurowings is expanding substantially since 2023 in the GCC by offering more direct connections to other German cities such as Berlin, Stuttgart, Cologne and Hanover.”
Starting from October 2025, the Lufthansa Group Airlines will offer over 120 connections per week between the GCC and Germany.
To keep up the momentum, the GNTB unveiled a series of marketing campaigns. ‘Cultureland Germany’, as the name suggests, highlights Germany’s vibrant and diverse cultural scene. From art to design or music, the country offers a wealth of interesting places of cultural and historical significance for GCC tourists to visit.
Meanwhile, the campaign ‘Embrace German Nature’ is promoting the country’s three UNESCO Natural World Heritage Sites, 16 UNESCO biosphere reserves, 16 national parks and 104 nature parks. The ‘Simply Feel Good – Sustainable Travel in Germany’ campaign is focused on Germany’s natural landscapes, raising awareness of the fragility of ecosystems.
One special theme this year, celebrating its 50th anniversary, is the German Fairy Tale Route. Spanning 600 kilometres from Hanau to Bremen, this scenic route connects around 70 iconic locations in the country, including Rapunzel’s tower and the castle where Sleeping Beauty slept for 100 years, bringing fairy tales to life.
Additionally, Germany’s digitalisation campaign, featuring Emma – an AI travel companion – shines a light on the country’s top destinations through innovative travel experiences, blending technology with culture, positioning Germany as a must-visit destination.
Germany sees continued growth in visitors from the GCC market Regnum The Crown set for grand debut this summer
Turkish hospitality group Regnum is launching a new luxury property this summer. Located on the coast of AntalyaBelek, Regnum The Crown promises to elevate the holiday experience for discerning travellers from the region.
Developed by the Öztürk Group of Companies – the name behind the acclaimed Regnum Carya – the new resort delivers an exceptional all-inclusive experience on the Turkish Riviera. The property features 343 suites and 15 villas, all appointed to the highest standards. With views over the sea, pool or gardens, the suites come with infinity pools, private terraces, dressing rooms, personal butler service and Bvlgari toiletries – combining refined comfort with elegant design.
A standout feature is the adultsonly rooftop experience, the first of its kind in Turkey. This space includes an infinity pool, rooftop restaurant and fitness club, offering a sophisticated retreat with panoramic views. The hotel is also set to become an entertainment hub, with a water park, themed pool parties, concerts by international stars, live performances and exclusive shows.
Dining is a highlight at Regnum The Crown, with a variety of restaurants
offering global cuisines. Furthermore, the 4,500-square-metre spa provides a complete wellness journey with Turkish baths, steam rooms, an indoor pool, private treatments and more –all designed to relax and rejuvenate
a wide range of
facilities, including FIFA-standard football fields, golf, tennis and padel. Adding to its high-end appeal, the resort offers luxury services such as VIP
GNTO GCC Press Conference
Regnum The Crown
the body and soul. Active guests can enjoy
sports
OCEC strengthens position as Oman’s cultural events hub
The Oman Convention & Exhibition Centre (OCEC) is reinforcing its status as a premier venue for cultural events, drawing diverse audiences and high-profile performers to the heart of Muscat. With a packed calendar for the year, OCEC is playing a key role in shaping Oman’s cultural landscape and expanding its appeal as a destination for both business and leisure.
As part of the agenda for 2025, the venue is currently hosting the Muscat International Book Fair, which runs until May 3. Last year’s edition drew more than 350,000 visitors and featured 847 publishing houses from 34 countries, showcasing over 20,000 titles – including an impressive 19,000 Omani works. A flagship cultural event in the region, the 10-day fair continues to attract authors, publishers and literary enthusiasts from around the world.
Recent programming at OCEC has included headline performances by regional stars Assala Nasri and Kadim Al Sahir, a sold-out comedy show with Bassem Youssef and the 15th Arab Theatre Festival, hosted in collaboration
with the Ministry of Culture, Sports and Youth. These events have not only drawn audiences from across the GCC but have also contributed to the growth of Oman’s cultural tourism sector.
OCEC’s CEO, Eng. Said Al Shanfari, emphasised the venue’s focus on engaging new audiences. “We are attracting audiences from all generations at OCEC, but our strength in cultural and live public events lies in creating programmes that connect with younger people,” he said. “Ensuring our relevance with younger generations across the region is key. It is important that we make full use of the venue’s versatility to serve both business and consumer audiences.”
Looking ahead, Egyptian singer Angham will take the stage at OCEC on May 9, followed by a special performance featuring the Royal Oman Symphony Orchestra, underscoring the venue’s continued commitment to showcasing the region’s rich artistic and musical talent.
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Plan your next event at the Oman Convention & Exhibition Centre, minutes from Muscat International Airport, surrounded by 4- and 5-star hotels and nestled in the Hajar Mountains of Oman.
A destination that connects you to what truly matters.
Oman Convention & Exhibition Centre
TeamLab Phenomena Abu Dhabi, a transformative multi-sensory art experience and new cultural landmark, has opened in the heart of Saadiyat Cultural District. Spanning 17,000 square metres, the venue has been developed by the internationally acclaimed art collective TeamLab, in collaboration
TeamLab Phenomena Abu Dhabi opens in Saadiyat Cultural District Emirates signs key tourism MoUs at ATM
Emirates marked a strong start to its participation in ATM yesterday, signing eight Memorandums of Understanding (MoUs) with various tourism boards. These agreements demonstrate the airline’s commitment to attract more travellers across its extensive network of more than 140 destinations to experience each locale’s distinctive sights, culture and attractions, as well as boosting tourism to the wider UAE through strategic collaborations.
Emirates and Sharjah Commerce & Tourism Authority (SCTDA) will work together to jointly promote tourism and boost visitor arrivals to the emirate. The new partnership, which takes effect today, will see Emirates and SCTDA explore and implement promotional activities and offer bespoke packages for tour operators, the wider travel trade in key markets and to Emirates’ customers via ‘Dubai Experience’ on the airline’s website.
Emirates and the Department of Tourism Philippines will work to promote the Southeast Asian nation and help drive inbound tourist flows, particularly from the Middle East and Europe. Both entities will explore avenues of cooperation across marketing and advertising to further boost visitor traffic to the Philippines.
Emirates and the Maldives Marketing and PR Corporation for the Republic of the Maldives will collaborate to attract more visitors to the archipelago through the airline’s global network. The strategic partnership underscores
with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and reflects the emirate’s unwavering commitment to fostering creativity and cultural innovation on a global scale.
HE Mohamed Khalifa Al Mubarak, Chairman, DCT Abu Dhabi, said: “TeamLab Phenomena Abu Dhabi is a
groundbreaking cultural landmark that redefines immersive art experiences on a global scale. It embodies a bold vision that pushes the boundaries of creativity, technology and human perception, offering visitors an experience unlike any other.
“Together with our partner, TeamLab, we take great pride in bringing this pioneering concept to life, reinforcing our commitment to shaping world-class experiences that inspire, engage and contribute to Abu Dhabi’s cultural legacy. Saadiyat Cultural District is a cultural landmark of global significance, bringing together the world’s greatest minds and institutions to foster dialogue, inspire creativity and shape a more connected future.”
Each artwork within TeamLab Phenomena Abu Dhabi will evolve over time through the interplay of light, sound and movement. Unlike traditional art, the works at TeamLab Phenomena Abu Dhabi are fluid; they exist in a dynamic relationship with their environment, responding to guests’ actions and natural changes in the
environment, creating a living, breathing art experience that is unlike any other.
Comprising two distinct Wet and Dry areas, guests will be immersed in a series of mesmerising visuals, vibrant landscapes and interactive installations that dissolve the boundaries between art and audience. Every moment offers a new philosophical experience, ensuring that each visitor’s experience is unique.
In the Dry artwork area, visitors will encounter a variety of works that encourage interaction, where pieces respond to their movements and actions, creating a unique connection between guests and the artwork. As they move into the Wet artwork area, guests will follow a dedicated walkway leading them into an exciting realm filled with fluid, hands-on experiences that further deepen their connection with the art.
TeamLab Phenomena Abu Dhabi is a key addition to Saadiyat Cultural District, which, upon completion, will be the world’s largest concentration of leading cultural and educational institutions.
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Emirates’ commitment to promoting tourism to the destination, which has been part of its network since 1987.
Emirates has also signed a declaration of intent with VisitBritain to boost inbound tourism to the UK, including key strategic markets across the Middle East, Far East Asia and Australasia. Under the agreement, Emirates and VisitBritain will explore joint promotions while also supporting other activities that will increase travel demand to London, Birmingham, Manchester, Newcastle, Edinburgh and Glasgow.
Emirates and the Tourism Authority of Thailand (TAT) have established a new strategic partnership aimed at driving inbound tourism from the airline’s global network to Thailand. The entities will collaborate to highlight Thailand’s appeal as a premier destination.
Emirates has also pledged its support to help grow tourism demand with the Japan National Tourism Organisation (JNTO) between Japan and the Middle East. The partnership will include a series of data sharing, joint analyses and potential promotional campaigns to drive awareness and visitation to Japan.
Building on a successful year of collaboration, Emirates and Uganda Tourism Board have renewed their Memorandum of Understanding (MoU) for 2025. With a focus on driving inbound tourism to Uganda, the partnership underscores the airline’s ongoing commitment to market Uganda as a
premier tourist destination. Finally, Emirates and Visit Hungary will work together to boost inbound tourism to the country. Under the agreement, Emirates and Visit Hungary will drive joint marketing and advertising campaigns to showcase Hungary’s touristic appeal.
The two partners will also work closely to organise familiarisation trips for media and travel agents as well as support other promotional campaigns to increase travel demand to Budapest.
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TeamLab Phenomena Abu Dhabi
Emirates and the Tourism Authority of Thailand
Etihad Airways is setting a new standard for single-aisle flying with the debut of its all-new Airbus A321LR, delivering widebody comfort on short and mediumhaul routes. Etihad’s A321LR represents a leap forward in guest experience and innovation, bringing the airline’s signature luxury and a true First Class experience to narrowbody flying.
“The A321LR is an amazing aircraft which proves our commitment to luxury, customer experience and connectivity,” said Antonoaldo Neves, CEO of Etihad Airways. “With our new First Suites, 14 lie-flat Business seats with direct-aisle access and upgraded Economy, we’ve taken the luxury experience which we are famed for on our widebody fleet
and adapted it to offer guests the same experience in a single-aisle aircraft – all while keeping them seamlessly connected with superfast, streaming Wi-Fi throughout the journey.“
Etihad’s A321LR introduces an all-new First Suite – a private, enclosed space with a sliding door, lie-flat bed, elevated dining and bespoke design touches. With only two exclusive First Suites on board, guests will enjoy an intimate, ultra-premium experience normally reserved for long-haul widebodies.
The innovative and spacious First Suite offers additional space for a companion to sit as well as a large 20-inch 4K screen for entertainment, with Bluetooth pairing and wireless charging – ensuring comfort and connection at every touchpoint.
The new Business cabin features widebody-style seats, all forwardfacing with direct aisle access (1-1) in a herringbone layout with 14 fullyflat 78-inch beds. Each seat includes a 17.3-inch 4K screen, Bluetooth headphone pairing, wireless charging and ample personal storage, ensuring a seamless, connected journey.
In Economy, 144 thoughtfully designed seats offer up to five-inch
recline, enhanced ergonomics and generous space. At 18.4 inches wide, it’s one of the widest Economy seats in the industry, providing wide-body comfort to the narrow-body aircraft. Every guest enjoys a 13.3-inch 4K touchscreen, USB charging and access to Etihad’s nextgeneration entertainment system.
“As well as investing heavily to expand our First Class offering, we’re taking the time to enhance every tiny detail of the experience and introducing a host of new premium services over the next couple of months,” said Neves.
Etihad’s first A321LR enters service on August 1, 2025, with 10 aircraft joining the fleet this year. The aircraft will fly from Abu Dhabi’s Zayed International Airport to destinations including Algiers, Athens, Bangkok, Chennai, Chiang Mai, Copenhagen, Dusseldorf, Kolkata, Krabi, Medan, Milan, Paris, Phnom Penh, Phuket, Riyadh, Tunis and Zurich.
With the A321LR at the heart of its fleet expansion, Etihad is reinforcing its role as a key enabler of tourism and economic development in Abu Dhabi, while delivering worldclass service at every altitude.
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Etihad Airways raises the bar Dnata Travel Group showcases range of travel products
Dnata Travel Group
Dnata Travel Group, a division of leading global air and travel services provider Dnata, is spotlighting the latest updates to its distinctive UAE-based products and services, designed to inspire and attract travellers from across the globe, at this year’s ATM.
A key highlight for the group this year is The Fort – Lisaili, a newly launched desert entertainment destination in Dubai. Operated by destination management company and tour provider Arabian Adventures, the immersive venue offers a variety of experiences set
against an iconic backdrop of a desert fort. A scaled-down replica of The Fort is on display at Dnata’s stand, giving visitors a unique taste of the desert. Making their ATM debut with dedicated spaces on the Dnata Travel Group stand are Destination Asia, a
leading destination management company specialising in bespoke travel experiences across East and Southern Asia, as well as Dnata Representation Services - Land, which offers tailored sales, marketing, PR, infrastructure and call centre solutions to some of the world’s most prominent travel brands.
Other dnata Travel Group brands at ATM this year include airport hospitality services provider Marhaba, leisure accommodation wholesale specialist Yalago, digital B2B attractions marketplace Priohub and travel consolidator Gold Medal. Representatives from across the wider Dnata Group will also be on hand throughout the event to meet industry partners and customers.
John Bevan, CEO, Dnata Travel Group, said: “ATM Dubai is an opportunity for us to spotlight the innovation and ambition driving our UAE-based travel brands. With strong growth in both inbound and outbound travel, we’re seeing travellers seek out deeper, more personalised experiences, and our offerings are built to meet that demand. From the heart of the desert to the heart of Asia, our goal is to enhance every step of the journey –before, during and beyond the trip itself.”
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Etihad Airbus A321LR
Abu Dhabi takes centre court
The emirate’s 2025 sporting calendar serves up world-class action, from NBA thrills to EuroLeague finals and unforgettable fan experiences across the city
From iconic tournaments to worldclass matchups, Abu Dhabi’s annual event calendar boasts an unparalleled line-up of sporting events and experiences. The emirate is once again raising the bar this year by hosting the Turkish Airlines EuroLeague Final Four – the first time the tournament will take place outside Europe.
The UAE capital is also welcoming the return of the NBA Abu Dhabi
Games 2025, presented by ADQ, reinforcing its status as a global hub for major sporting spectacles. With a year-round programme of headline events, Abu Dhabi continues to redefine what it means to be an all-encompassing destination, offering fans from around the world unforgettable moments on and off the field, and a world of entertainment that they can discover at their own pace.
WITH A YEAR-ROUND PROGRAMME OF HEADLINE EVENTS, ABU DHABI CONTINUES TO REDEFINE WHAT
IT MEANS TO BE AN ALLENCOMPASSING DESTINATION
A SLAM DUNK LINE-UP
One of the biggest highlights on this year’s sporting calendar is the highly anticipated return of the NBA Abu Dhabi Games 2025, organised by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), in collaboration with the National Basketball Association (NBA).
This October, two of the league’s most iconic teams – the New York Knicks and the Philadelphia 76ers – will go headto-head at Etihad Arena on Yas Island. With NBA MVPs like Joel Embiid of the Sixers, NBA All-Stars like New York’s Jalen Brunson and Philadelphia’s Tyrese Maxey, and returning favourite Karl-Anthony Towns – now with the Knicks, formerly with the Minnesota Timberwolves – fans can look forward to a high-octane clash packed with star power. Broadcast in over 200 countries, the event promises electrifying action on the court.
The NBA Abu Dhabi Games 2025, presented by ADQ, are part of a multiyear collaboration between the NBA and DCT Abu Dhabi. The partnership includes preseason NBA Global Games, youth development programming that has engaged nearly 20,000 participants since 2022 and fan events featuring appearances by NBA and WNBA All-Stars.
The collaboration also encompasses an NBA 2K League exhibition event and NBA Cares clinics focused on promoting health and wellness. As part of the agreement, DCT Abu Dhabi – under its destination brand ‘Experience Abu Dhabi’ – serves as the Official Tourism Destination Partner of the NBA across the Middle East, North Africa, Europe and China.
A EUROLEAGUE FIRST
Another major highlight on Abu Dhabi’s sporting calendar is the Turkish Airlines EuroLeague Final Four, taking place in the emirate for the first time from May 23 to 25. This landmark event marks a pivotal moment in EuroLeague Basketball’s 25-year legacy, aligning with its long-term ambition to engage new audiences and expand its presence in global markets. It invites both international fans and local communities to experience the energy, drama and prestige of Europe’s premier basketball competition.
With front-row access to this celebrated tournament, Abu Dhabi not only elevates its sporting credentials but also reinforces its reputation for hosting events that resonate with fans and raise the bar for the region’s entertainment landscape.
A WORLD-CLASS SPORTING CALENDAR
These headline events are part of Abu Dhabi’s dynamic, year-round sporting landscape, with competitions that attract thousands of passionate fans. The emirate’s packed 2025 calendar delivers a compelling line-up of worldclass events across multiple disciplines, further strengthening its evolution as a leading global sporting destination.
But the momentum extends far beyond the stadium. Abu Dhabi’s diverse events scene offers something for every interest, from high-energy concerts and cultural showcases to immersive fan experiences, ensuring a season packed with memorable moments for all.
EuroLeague Basketball
NBA Abu Dhabi Games 2024
Innovating hospitality
Marriott International continues to evolve its offerings and embrace new trends to meet the growing demand for personalised travel experiences
Marriott International boasts one of the most influential portfolios in the hospitality industry, empowering travellers with unique ways in which to connect, experience and expand the world. With over 9,300 properties spanning 144 countries and territories, the group offers more than 30 leading brands.
The company’s luxury portfolio takes centre stage at Arabian Travel Market, as Marriott looks to diversify its presence across all segments, capitalising on the region’s strong growth opportunities.
“One area we are particularly excited about is luxury safari lodges,” said Mellissa Pitt-Chalmers, VP Global Sales, EMEA, Marriott International.
In 2023, the group welcomed JW Marriott Masai Mara Lodge to its global portfolio, marking the JW Marriott brand’s highly anticipated debut in the luxury safari segment. Set within the renowned Masai Mara National Reserve in southwestern Kenya, the lodge offers an
presidential suite, all with sweeping views of the riverbanks and forest.
Meanwhile, JW Marriott Mount Kenya Rhino Reserve Safari Camp, scheduled to open next year, will be situated in the Solio Game Reserve, offering views of the majestic slopes of Mount Kenya and the peaks of the Aberdare Mountains. The property will offer access to the 45,000-acre reserve and 19,000-acre Solio Ranch Conservancy, renowned for its pioneering rhino conservation efforts. Here, visitors will encounter both white and endangered black rhinos, along with a variety of other indigenous species.
As Marriott adapts to the evolving market with these openings, it remains dedicated to setting new benchmarks in hospitality. The company’s award-winning travel programme, Marriott Bonvoy, sits at the heart of all its plans. With more than 223 million members, it continues to elevate and amplify the hospitality group’s offerings through localised experiences
THE GROUP IS GEARING UP FOR TWO MORE LANDMARK OPENINGS, UNDERSCORING ITS COMMITMENT TO EXPANDING ITS WORLD-CLASS LUXURY PORTFOLIO
elegant base to experience one of Africa’s most celebrated wildlife conservation areas. Guests can embark on guided game drives, encountering the Big Five in their natural habitat all year round as well as witnessing the millions of wildebeest that make the trek from Tanzania’s Serengeti during the annual great migration.
Following this successful launch, the group is gearing up for two more landmark openings, underscoring its commitment to expanding its world-class luxury portfolio.
“We recently unveiled plans to open The Ritz-Carlton, Masai Mara Safari Camp and JW Marriott Mount Kenya Rhino Reserve Safari Camp,” said PittChalmers. “These properties aim to set new standards for high-end, luxury hospitality in some of Africa’s most breathtaking safari destinations.”
Set to open in August 2025, The Ritz-Carlton, Masai Mara Safari Camp will bring the brand’s legendary service and sophisticated design to Sub-Saharan Africa, in the heart of the Masai Mara National Reserve. Nestled on a secluded island surrounded by the Sand River near the Tanzanian border, this treetop sanctuary will offer 20 tented suites, including a four-bedroom
and partnerships, enhanced language capabilities and digital transformation across customer touchpoints, including digital channels, booking journeys and marketing campaigns.
Along with the ability to redeem their points for hotel stays and airline miles, members also have the option to bid for once-in-a-lifetime experiences with Marriott Bonvoy Moments.
These developments reflect Marriott International’s commitment to staying ahead of evolving traveller preferences. As highlighted in Marriott Bonvoy’s 2025 Ticket to Travel research for the UAE and Saudi Arabia, travellers in these regions are expected to take as many, or even more, holidays and breaks in 2025 compared to 2024.
According to Pitt-Chalmers: “When it comes to accommodation preferences, the ‘brilliant basics’ remain key, with cleanliness, location and customer service being the most important factors.” The findings also revealed emerging travel trends, including bravecations, heritage holidays and savvy spending.
The research further emphasised the growing role of AI in shaping travel experiences, highlighting the evolving dynamics of the industry. As
Pitt-Chalmers explained: “Our approach is always to leverage technology that complements and enhances, not replaces, the human interactions between our guests and associates.
“We are particularly excited about the potential of AI. Using AI to help plan or research a holiday is now mainstream, with most users allowing it to influence their final decisions. We see great potential for AI in our digital channels, such as Marriott Bonvoy, chatbots and voice applications, as well as for localisation and personalisation. For example, we are exploring the use of generative AI to customise pre-arrival messaging, tailoring it to the right brand tone, language and specific property features.”
While embracing technological advancements, the hospitality brand
continues to remain grounded in its commitment to collaboration and regional development.
Pitt-Chalmers stated: “As a company, we remain dedicated to working closely with our peers, industry partners and policymakers on initiatives and solutions that encourage and support growth, job creation and investment in our sector.
“In the Middle East, we work handin-hand with tourism boards and government entities to support their broader vision. This includes a key focus on localisation initiatives in markets such as the UAE, Saudi Arabia, Egypt and Türkiye. Building sustainable programmes for future hospitality leaders is an integral part of our current operations and key to our long-term growth in this region.”
JW Marriott Masai Mara Lodge
The Ritz-Carlton, Masai Mara Safari Camp
JW MARRIOTT VENICE RESORT AND SPA
Setting a new course
IGTM returns this October with new leadership and a bold
vision
for its Cannes edition, against the backdrop of the Mediterranean
As golf tourism continues its upward trajectory across global markets, International Golf Travel Market (IGTM) returns for another exciting edition. Taking place from October 20 to 23 in Cannes, the event unfolds along the stunning coastline of the French Riviera.
It also marks a new chapter, with newly appointed Event Manager Fiona Ashton – formerly Marketing Manager for Arabian Travel Market (ATM) – taking the helm. Drawing on her industry experience and fresh perspective, she shared insights on the growth of golf travel, what to expect from this year’s show and her vision for IGTM’s future.
“Since I first started working on IGTM in 2012, the golf tourism industry has evolved significantly,” said Ashton. “Key factors driving this growth include rising disposable incomes in emerging markets like Asia-Pacific and the Middle East, creating demand for luxury golf experiences that blend golf, spa, dining and cultural activities.”
She also credited the sport’s growing appeal to the expansion of golf courses worldwide, particularly in Latin America and Asia-Pacific, alongside government-backed initiatives such as the United States National Development Program and EU-funded projects. The
rise of digital booking platforms like Golfbreaks.com is further enhancing accessibility and affordability, helping to broaden the sport’s reach.
SET FOR THE SPOTLIGHT
Bringing the global golf travel community together since 1998, IGTM provides the industry with a dedicated platform to grow business cost-effectively and gain valuable insights into the sector. The event sees pre-scheduled meetings between golf destinations, resorts, courses and leading tour operators. Through these face-to-face appointments, up to 1,300 industry professionals come together each year to shape the outbound golf tourism market.
This year’s edition is set to deliver a dynamic showcase of destinations, innovations and industry connections in Cannes. “The upcoming IGTM in Cannes promises exciting highlights for exhibitors and attendees. The French Riviera will provide a perfect backdrop for networking, combining sport, luxury and Mediterranean charm,” said Ashton.
Shining a light on what’s new this year, she added: “Our Golf Day will offer attendees the chance to play on the prestigious Terre Blanche golf course, while our new ‘Discovery Zone’ will take centre stage, featuring fresh golf destinations, exciting new technologies and in-destination experiences – all elements that will be game-changers for the future of golf tourism.”
GOLF IN THE GULF
While Europe and North America have long dominated the golf scene, destinations in the Middle East are rapidly gaining traction. “The Middle East is quickly becoming a hotspot for golf tourism, with countries like the UAE, Saudi Arabia, Oman and Qatar pouring significant investments into world-class golf courses, luxury resorts and top-notch infrastructure, making
A KEY SHIFT IN THE GOLF TOURISM LANDSCAPE IS THE BROADENING OF THE SPORT’S AUDIENCE, AS IT MOVES BEYOND ITS TRADITIONAL BASE TO ENGAGE A NEW GENERATION OF GOLFERS
them incredibly appealing to golfers worldwide,” Ashton explained. “Plus, the year-round warm climate, especially in the winter months, makes the Middle East a perfect destination for golfers looking to escape colder weather.”
Recognising this momentum, IGTM is working to boost participation from the region, both in terms of exhibitors and buyers. “We’re collaborating closely with destinations in the region to help them showcase their offerings more effectively,” she said.
“The UAE, in particular, has positioned itself as a major player by hosting international tournaments and investing heavily in infrastructure, world-class golf courses and luxury resorts. The private sector, particularly specialist DMCs, also plays a crucial role in offering an end-toend experience, helping to promote the UAE as a region first, before focusing on specific hotels or golf courses.”
EXPANDING THE FIELD
A key shift in the golf tourism landscape is the broadening of the sport’s audience, as it moves beyond its traditional base to engage a new generation of golfers with an all-encompassing offering.
“IGTM is adapting to the evolving golf tourism demographic by embracing inclusivity and the rise of experiential tourism,” explained Ashton. “We’re showcasing destinations that offer
more than just golf, incorporating adventure, wellness and cultural experiences to attract a wider audience.
“As the female demographic is expected to drive growth, resorts are introducing women-friendly packages, while also catering to multi-generational travellers with experiences for families and different age groups. Moreover, IGTM is integrating tech-driven experiences, like simulators, and engaging with younger, tech-savvy audiences through social media to ensure golf continues to evolve.”
RENEWED FOCUS
With these shifting dynamics in mind, Ashton is now focused on steering IGTM toward greater international appeal, while enhancing its value for all participants. “As I step into the role of leading IGTM, my main goal is to increase international participation, particularly from the Middle East, drawing on my experience as Marketing Manager at ATM.
“I’m also excited to introduce more golf technology into the show, which will add value for both exhibitors and buyers. Another key priority is enhancing networking opportunities and ensuring more meaningful meetings for all attendees. I’m confident that with these initiatives in place, IGTM will continue to grow and evolve and I’m looking forward to delivering another successful edition of the show.”
IGTM 2023
Fiona Ashton
Driving the Future of Golf Tourism
• Make connections that matter - A global audience of senior golf travel professionals with purchasing power, from specialist golf tour operators to private travel designers.
• Fill your diary with meetings - A pre-scheduled diary based on your preferences. Use our advanced system to rank the buyers that meet your business goals. We will do the rest!
• Networking – Unrivalled opportunities to network with peers, customers and potential clients at the Golf Day, Speed Networking, Evening Parties and a Gala Dinner.
BOOK A STAND
Palais des Festivals et del Congrès, Cannes, France
CONFERENCE PROGRAMME
BY:
Global Stage
12:00 - 12:20
CONNECTIVITY IN TRAVEL, POWERED BY TRIP.COM GROUP
In partnership with: Trip.com Group
Jane Sun, Chief Executive Officer, Trip.com Group
13:45 - 14:00
JOURNEYS THAT SHAPE US: THE NEW POWER OF CONNECTION
Fahd Hamidaddin, Chief Executive Officer, Saudi Tourism Authority
14:00 - 14:35
ATM TRENDS REPORT: LEISURE, LUXURY & MICE - LEADING TRENDS FOR THE MIDDLE EAST
In partnership with: Tourism Economics, an Oxford Economics Company
Explore the key forces shaping the travel sector in the Middle East and Arabian Gulf with this bespoke report, providing in-depth analysis of emerging travel trends, evolving travel preferences and economic impacts on the region.
Dave Goodger, Managing Partner –
EMEA, Tourism Economics, an Oxford Economics Company
14:45 - 15:25 REDEFINING TOURISM PRODUCTS IN UNCERTAIN TIMES
In partnership with: Global Travel & Tourism Resilience Council
In the midst of geopolitical conflicts, climate change, coastal erosion, natural disasters, drought and famine, tourism in the Middle East is facing challenges.
Ibrahim Osta, Global Tourism Lead and Senior Economic & Trade Advisor, Chemonics International Hon. Ghada Shalaby, Executive Director, Egyptian Hotel Association
Roberto Martinoli, Board Member/ Managing Partner, Rina SpA/MC4Yachts
Alastair Crossley, Global Head of Travel Solutions, AXA Partner
Joanna Kolatsis, Director, Themis Advisory Limited
15:30 - 15:40 IN CONVERSATION - DISTRIBUTION
EMPOWERMENT FOR SMES
In partnership with: Global Travel & Tourism Resilience Council
Learn how aiding local SME’s through powerful digital distribution tools provided by some destinations is a key to success.
Caragh Curran, MBA, Founder and Managing Director, Sustainable Tourism Consultants
Shabib Al Maamari, Managing Director, Visit Oman
15:45 - 16:20
IMPLEMENTING REGENERATIVE TRAVEL PROGRAMMES
In partnership with: Global Travel & Tourism Resilience Council
Sustainability is no longer enough. The industry must move towards regenerative practices that aim to restore and revitalise the destinations that travellers visit.
Jennifer Croes, Conservation Scientist, Consultant, Jennifer Croes Consulting
Carlota Galvan, Head of ESG, HBX Group
Dr. Ioannis Spanos, Vice PresidentSustainability, Expo City Dubai
Rylan Henriques, Partner, Boston Consulting Group
16:25 - 17:00
REIMAGINING ESG IN THE MIDDLE EAST: A WOMAN’S PERSPECTIVE
In partnership with: Global Travel & Tourism Resilience Council
The concept of ESG criteria has become increasingly important in the travel industry. The session sheds light on the role of women in shaping sustainability practices and social responsibility within the region’s tourism sector.
Neda Shelton, Head of Communications, Marketing & Corporate Affairs, Solutions Plus Zina Bencheikh, Managing Director EMEA, Intrepid Travel
Jane McFadzean, Senior Director
Global Sustainability, Trip.com
Sonia Decodes, Director of Insights & Tourism, Mabrian Beth Freedman, UK Executive Vice President & Managing Director, MMGY
10:30 - 11:00
UP IN THE AIR: WHAT’S NEXT FOR AVIATION IN THE AGE OF TRANSFORMATION AND GLOBAL DISRUPTION?
Airlines are facing an era of transformation, where investment decisions, AI adoption and supply chain instability are reshaping the future of flight.
Hayley Skirka, Independent Travel Journalist
Paul Griffiths, CEO, Dubai Airports
11:05 - 11:40
ELEVATING TRAVEL AND HOSPITALITY: DATA-DRIVEN OPERATIONS TO FUEL GROWTH IN THE MIDDLE EAST
In partnership with: STR & Cirium Cirium and STR share real-world examples of how businesses are leveraging data analytics to enhance operations, highlight market trends shaping the Middle East and explore untapped potential in the region.
Sarah Duignan, Director of Client Relationships, STR
Piyush Chawla, Head of Sales - EMEA, Cirium
11:45 - 12:45
CRUISE ARABIA: CHARTING THE GULF’S FUTURE AS A GLOBAL CRUISE HUB
One year after the formation of the Cruise Arabia Alliance, this expert panel will assess the progress made in establishing the Arabian Gulf as a premier global cruise destination.
Gemma Greenwood, Director, Content Incorporated
Jasem Zaiton, Director & Co Founder, Zaiton FZ LLE, Zaiton Destinations
10:30 - 11:00
APAC MARKET INSIGHTS - STATISTICS
In partnership with: Euromonitor Unpack the trends influencing the APAC region, with an overview of trends leading the transformation of traveller profiles in Asia-Pacific.
Prudence Lai, Consultant, Euromonitor International
11:00 - 12:00
APAC MARKET IMPACT - DISCUSSION
In partnership with: China Daily
Following the presentation on the APAC Market, senior leaders discuss how this is directly impacting the way they are shaping their tourism strategies.
Mingjie Wang, Global Journalist, China Daily
Alhasan Aldabbagh, President of APAC Markets, Saudi Tourism Authority
DAY 3 - WEDNESDAY 30TH APRIL
PVT LTD & Cruise Zaiton LLC
Mashhoor Baeshen, Executive Director, Commercial & Business Development, Cruise Saudi
Janet Parton, VP Business Development (UK, Europe, Australia), Celestyal
Angelo Capurro, Executive Director, MSC Group’s Cruise Division
Dave Goodger, Managing Partner –EMEA, Tourism Economics, an Oxford Economics Company
Saud Hareb Almheiri, Cruise Tourism & Yachting Lead, Dubai Department of Economy and Tourism (DET)
12:50 - 13:25
THE ROLE OF GROUND TRANSPORTATION IN CONNECTED TRAVEL STRATEGIES
Speakers will discuss the intersection of mobility, sustainability and personalisation in the context of ground transport to enable seamless travel and unlock competitive advantage.
Alexandra Topalian, Conference Chair & Panel Moderator, Alexandra Topalian Management Consulting LLC
Justin Cooke, CEO, World Sustainable Travel & Hospitality Awards
Jehan de The, Group Public Affairs Director, Europcar Mobility Group
Ahmed Arab, Head of Business Development, MEA, Uber
13:30 - 13:50
EMERGING PERSONALISATION
TRENDS FOR IMPROVED LOYALTY
In partnership with: Global Loyalty Organisation (GLO)
Uncover the shift in loyalty preferences for 2025 and examine how consumer preferences for
personalisation differ across different regions, such as Brazil and Saudi.
Dilek Glenister, Co-Founder Global Loyalty Organisation
Anastasia Levashova, Director/ Co-Founder, Global Loyalty Organisation
13:55 - 14:25
OMNICHANNEL STRATEGIES FOR SEAMLESS TRAVEL EXPERIENCES
We are living in the “seamless” era, where travellers are demanding smoother and uninterrupted journeys, but how can your marketing efforts contribute to this? In an age where travellers expect seamless interactions across all touchpoints, omnichannel marketing is key to delivering consistent and coherent experiences.
Holly Phillips, Co-Founder & CEO, For Digital Sakes
14:30 - 15:10
MULTIMEDIA: CONNECTING GLOBAL AUDIENCES & UNLOCKING HYPER-LOCALISED CAMPAIGNS
Marketing leaders discuss how multimedia strategies are not just shaping travel marketing but also connecting local tourism providers, trade partners through regional personalisation and UGC.
Elaine Azlin, Global Public Relations Agency Founder, Address & Co. Shabib Al-Maamari, Managing Director, National Travel Operator (Visit Oman), Sultanate of Oman
Rob Torres, Senior Vice President, Media Solutions, Expedia Group
John Speers, Joint Managing Director, MSQ Middle East Peggy Li, CEO, Strategic Partnership Solutions LLC
DAY 4 - THURSDAY 1ST MAY
Gary Bowerman, Founder, Check-in Asia
Boon Sian Chai, Managing Director and Vice President of International Markets, Trip.com Group
Shahab Shayan, Regional Director Asia Pacific, Department of Economy and Tourism
12:30 - 13:30
NEXT GEN TRAVELLER: INDIA
India’s tourism market is on the rise, presenting opportunities for growth.
Shivani Gupta, Managing Partner, FINN Partners
Abdulla Yousuf, Director of International Operations, Department of Culture and Tourism, Abu Dhabi Saurabh Rai, Executive Vice President, Preferred Travel Group
Bader Ali Habib, Director of Proximity Markets, Dubai Department of Economy & Tourism
15:15 - 15:35
REACTING TO A SHIFTING MEDIA LANDSCAPE
This panel will address the challenges and opportunities of owning and adapting content amidst changing user preferences. Joshua Foer, Co-Founder, Atlas Obscura
15:40 - 16:00 FROM DISCOVERY TO CONVERSION: HOW TIKTOK IS CHANGING THE GAME
This keynote will dive into TikTok’s evolving role in the travel marketing ecosystem.
Marc-Antoine Simon, Industry Manager, Travel Global Business Solutions, MENA - TikTok, TikTok ByteDance
16:30 - 17:00
THE CREATOR’S PLAYBOOK: MASTERING THE BUSINESS OF TRAVEL CONTENT IN THE SOCIAL SEARCH AGE
In partnership with: NaviSavi
This session explores the role of influencers and brand content acquisition, providing a strategic playbook for managing creator relationships.
Sally Bunnell, CEO & Founder, NaviSavi INC
Ghadeer El Khub, Creative and Production Director, Department of Culture and Tourism - Abu Dhabi Rana Samara, Social Media Director, Wego
Ali Almeshaal, CEO, Sukun
17:00 - 18:00
INFLUENCER NETWORKING
In partnership with: NaviSavi Via online registration only
13:45 - 14:45
EMPOWERING LEADERSHIP: INSPIRING AND RETAINING THE NEXT GENERATION OF TOURISM PROFESSIONALS
In a rapidly evolving tourism landscape, attracting and retaining top talent is no longer just an HR priority – it’s a leadership challenge.
Edmund Goh, Professor - Assistant Dean, Research and Innovation, Abu Dhabi Hospitality Academy, Les Roches Lamees ElZeghaty, Head of Lists and Certifications Department, Great Place to Work® Middle East
Patrice Gordon, Author, Executive Coach & Strategic Advisor Margaux Constantin, Partner, McKinsey & Company Julia Miller, Senior Director Compensation & Benefits MEA, Hilton Justin Bell, Country Manager Saudi Arabia and UAE, Virgin Atlantic Airways
PRESENTED BY:
Future Stage
DAY 2 - TUESDAY 29TH APRIL
10:30 - 11:15
WHAT A WASTE! HOW TO BETTER MANAGE FOOD WASTE IN TOURISM
Speakers will explore why sustainability is rapidly becoming a key driver for success in the hospitality industry and how employees in hotels can contribute.
Katie Chambers, Broadcast Journalist
Enas Sobhy Ali, Head of Corporate Social Responsibility, Tadweer Dubai Dr. Amal Albedwawi, Senior Food Safety Specialist, UAE Food Bank
11:30 - 12:15
DRIVING GROWTH IN THE REGION THROUGH A STRONG AND INTERCONNECTED ECOSYSTEM
In partnership with: Amadeus Hear experts discuss their contributions to maintain the Middle East’s leading position in global tourism, and how a collaborative approach is transforming the industry and paving the way to success.
Alfonso Sasselli, Head of Industry Partnerships, Amadeus IT
Tarique Khatri, EVP - Chief Commercial Officer, Almosafer (Part of Seera Group)
Hoor Alkhaja, Senior Vice President of International Operations, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Department of Economy and Tourism (DET)
David de la Cruz, VP Digital Delivery and Data, Etihad Airways
Tareque Ali Choudhury, Vice President Technology, Dubai Airports
12:30 - 13:15
DARE TO ASK: WOMEN IN HOSPITALITY
The first thing to ask ourselves is: do we know what we want and are we communicating it effectively? Get curious and be honest with yourself about what areas you want to explore. This engaging format is a quick-fire Q&A which will enable and empower you to ask all the key questions on women in hospitality.
Katie Chambers, Broadcast Journalist
Frauke Anoun, General Manager, Affini, A Tribute Portfolio Residence
Elham Bolooki, Senior Manager - Experiential Learning, Dubai College of Tourism / DET
13:20 - 14:00
THE POWER TO EMPOWER: CULTURAL CONNECTIVITY AND INCLUSION
As the Middle East continues to position itself as a global tourism hub, cultural connectivity and inclusivity are key to sustainable growth, economic prosperity and enhanced traveller experiences. However, balancing diversity, equity, and inclusion (DEI) with regional values and cultural sensitivities presents unique challenges.
Raha Moharrak, Presenter
Deborah Thomson, Cluster General Manager - JA Hatta Fort Hotel & Terra Cabins at JA Hatta Fort Hotel, JA Resorts & Hotels Wesley Hartmann, Head of Environmental and Conservation Operations, Wilderness Adib Samara, General ManagerKingdom of Saudi Arabia, Blacklane Dr. Ilayaraja T, Managing Director of Madhya Pradesh State Tourism Development Corporation
14:15 - 15:00
SUCCESSFULLY EXECUTING CULTURAL IMMERSION AND WELLNESS TRAVEL FOR THE EXPERIENTIAL TRAVELLER
Learn how wellness travel and experiential travel are reshaping how people explore the world today. Audiences will discover the changing travel styles that prioritise personal growth, holistic well-being and immersive cultural engagement. Paul Boldy, Global Head of Hospitality Futures, Benoy
15:15 - 16:00
TURNING FRAGMENTATION INTO OPPORTUNITY FOR SMARTER RETAILING
In partnership with: Sabre In this insightful session, discover how AI-powered solutions are
simplifying complexity, enhancing personalisation and unlocking new revenue and efficiency opportunities.
Ramzi Al-Qassab, Managing Director, Sabre Travel Network Middle East
Frank Trampert, Senior Vice President and Global Managing Director of Community Sales & Marketing, Sabre Hospitality Paolo Federico, SVP Revenue Management and Distribution, Jumeirah Group
Alexander Gali, GM Sales Strategy, Saudia Faisal Alrajhi, Group CEO & Co-Founder, Almatar
16:15 - 17:00 GROWTH OF WELLNESS AND CELEBRATORY TOURISM
In partnership with: TravTalk
Explore travel trends reflecting shifting societal priorities toward experiences that foster meaning, connection and celebration of life’s milestones.
San Jeet, Director, DDP Publications Private Limited
Paul Stevens, Chief Operating Officer, Middle East, Africa and Türkiye, Premium, Midscale and Economy Division, Accor
Eddy Tannous, COO, Rotana Hotel Management Corporation PJSC
Kathryn Moore, Founder and Managing Director, Spa Connectors
10:30 - 11:00
TRAVEL TECHNOLOGY: GET AHEAD OR GET LEFT BEHIND
This fireside chat will offer an inside look into how industry innovators have identified gaps in the market and leveraged technology to create gamechanging solutions that disrupt.
Kate Harden-England, Editor, Travolution
Merilee Karr, Founder, UnderTheDoormat
Gaurav Bhatnagar, Co-Founder, TBO.com
11:10 - 11:50
DATA-DRIVEN TRAVEL: THE NEXT FRONTIER OF DESTINATION TRANSFORMATIONS
In partnership with: Travolution
In an era where data is the most valuable, this power-panel will highlight how cutting-edge technology and analytics are pioneering the new shape of destinations.
Kate Harden-England, Editor, Travolution
Zeynep Mutlu Bigalı, Head of Destination Partnerships, Skyscanner
Jay Wardle, President & GM, RateGain Adara Inc.
Andrew Smith, Senior Vice President, Agoda
Brent Roberts, Global Director of Sales, Destinations, Amadeus
12:00 - 12:40
SMARTER SUSTAINABILITY:
THE ROLE OF TECH IN SUSTAINABLE TOURISM
Sustainable tourism tools are used to not only satisfy travellers and host communities – it also emphasises economic, social and environmental considerations, demanding balance among communities and companies.
Jane Witherspoon, Editor in Chief, Euronews Middle East
Tess Longfield, Head of Sustainability, Sabre Corporation
10:30 - 11:15
A NEW TASTE FOR TRAVEL: ALIGNING CULINARY EXPERIENCES TO MODERN TRAVELERS
Gastronomy is no longer just about dining – it’s a powerful driver of destination appeal, economic growth and cultural exchange, and destinations must rethink their approach.
Peggy Li, CEO, Strategic Partnership Solutions LLC
Philip Mahoney, Senior Vice President, Fairmont & Raffles
Ufuk Secgin, Co-Founder & CMO, Halalbooking
Sherif Tamim, Academy Chair, The World 50 Best Restaurants - MENA
DAY 3 - WEDNESDAY 30TH APRIL
Carlos Cendra, Chief Marketing & Communications Officer, Mabrian Technologies
12:50 - 13:20
LETTING THE DATA TALK - OTA BENCHMARKING
In partnership with: Videc
In this quick-fire data dump, exclusive analytics will be shared on benchmarking and real-time data trends to refine strategies, improve performance and stay ahead in a highly competitive OTA market.
Virendra Jain, Co-Founder & CEO, Videc
13:30 - 13:45
PRECISION IN PERSONALISATION:
AI’S ROLE IN TAILORING TRAVEL EXPERIENCES
In partnership with: Huawei
Sukhpreet Singh Ghataura, Director - Ecosystem Development, MEA, Huawei Tech (UAE)
13:45 - 14:15
A NEW PARADIGM OF SUSTAINABLE TOURISM FROM A GLOBAL PERSPECTIVE
In partnership with: Huawei
This session explores the future of sustainable travel, examining emerging tourism trends, eco-conscious traveller behaviour, AI innovation, cultural preservation and the power of international collaboration to drive the future of sustainability in tourism.
Sukhpreet Singh Ghataura, Director - Ecosystem Development, MEA, Huawei Tech (UAE)
Liu Yang, Director, China Cultural Centre in UAE
Weiwei Yang, Principal, Shanghai Municipal Administration of Culture and Tourism
14:20 - 15:00 THE BLUEPRINT FOR TRANSFORMING MOMENTS
INTO TOURISM LEGACIES
In partnership with: MCN Holdings Ghassan Harfouche, Group CEO, Middle East Communication Network FZ LLC
Robert Willock, Global Editorial Director, EICN, The Economist Group Jess Davies, Research Director, Truth Central, McCann Worldgroup Joe Nicolas, CEO - UM MENAT, Universal Media Seven FZ LLC
15:10 - 16:00
ENABLING A BETTER DIGITAL JOURNEY THROUGH CONNECTIVITY
Experts discuss how interconnected systems, automation, and emerging technologies can address challenges.
Anastasia Varnavskaya, Founder, Fortuda & Mentor at Women in Tech Global Custódio Barreiros, Founder & CEO, EIP MGT
Virendra Jain, Co-Founder & CEO, Videc
Sam Woollard, CMO, TRAVALA Felix Shpilman, President and CEO, Emerging Travel Group
16:10 - 17:00 HUMAN-CENTRIC TECHNOLOGIES CHANGING THE FACE OF TRAVEL TECH
Connecting with customers is the first objective, however as technologies take on “human” roles, how can we ensure that the customer truly does feel listened to?
Anastasia Varnavskaya, Founder, Fortuda & Mentor at Women in Tech Global
Robin Lawther, Vice President, Expedia TAAP
David Amsellem, CEO, The Luxurist Qais Amori, Chief Digital & Technology Officer, Almosafer (part of Seera Group)
Amy Read, VP Innovation, Sabre Hospitality
DAY 4 - THURSDAY 1ST MAY
11:30 - 12:15
RETAINING HIGH-NET-WORTH TRAVELLERS BY REDESIGNING THEIR EXPERIENCE
Understand how to attract and retain high-net-worth travellers by designing experiences that challenge conventional notions of luxury.
Eva Stewart, Global Managing Partner, GSIQ
Tourism Insights
Anant Sharma, CEO, Matter of Form
Peter Hechler, Senior Vice President and Head of Regional Operations
EMEAA, Banyan Tree Holdings
Barbara Muckermann, Group CEO, Kempinski Hotels
12:30 - 14:00
ATM’S OFFICIAL PITCH BATTLE
In partnership with: Intelak ATM welcomes start-ups to battle it out with their innovative pitches.
Jigar Sagar, Serial Entrepreneur, Triliv Holdings (keynote)
Judges:
Ramzi Al Qassab, Managing Director Middle East, Sabre
Ismail Issa, Head of AI & Web3, Emirates
Shortlisted start-ups: Jeff Pan, Founder, Belli
Sharan Bhinder, Co Founder & Chief Customer Officer, SparkleHaze Harsh Agarwal, Founder & CEO, ChatDMC
Ivette Vasquez, Business Development Manager, Penguinpass
Kailash Saravanan, Founder & CEO, WROXAI PVT LTD
Soufiane Almi, Founder & CEO, Club Escapade Sai Santhosh Kalangi, Co-Founder, TravStack
14:00 - 15:00 AI EVERYWHERE ALL AT ONCE - THE FUTURE OF CONNECTED TRAVEL
Connecting customers to unique and bespoke experiences is vital for competitive advantage, but how far can AI drive it?
John Duffield, Futurist & Innovator
Business Events Stage
DAY 2 - TUESDAY 29TH APRIL
11:00 - 11:20
HONG KONG: DESTINATION BRIEFING
In partnership with: Hong Kong Tourism Board
This short destination showcase will transport you to Hong Kong and uncover all the reasons why you should build business connections with this destination.
11:30 - 12:15
THE POWER OF PARTNERSHIPS
In partnership with: International Association of Professional Congress Organisers (IAPCO)
In this session, we will look at how associations, convention bureaus and government stakeholders work together with professional congress organisers to ensure that partnerships can thrive.
Martin Thomas Boyle, CEO, International Association
of Professional Congress Organisers (IAPCO)
Dr. Ahmed El Shal, Chairman & CEO, ICOM for Organisation, Marketing and Research
Karina Soraya Lance, Associate Vice President, Business Events, Dubai Economy and Tourism
12:30 - 13:15
WHAT’S NEW IN THE INCENTIVE WORLD?
In partnership with: Society for Incentive Travel Excellence (SITE Arabia)
Join this panel of experts on the Business Events Stage at ATM 2025 from the SITE Arabian Chapter to explore the future trends in the incentive industry as they explore new destinations and the increasing demand for personalisation today.
James Morgan PhD, Principal Consultant, James Morgan Associates
Karina Soraya Lance, Associate Vice President, Business Events, Dubai Economy and Tourism
Prem Vadassery, Regional Director of Operations, MCI Middle East LLC
Natalie Crampton, Director, TEC Events
13:30 - 14:15
BUILDING STRONGER
CONNECTIONS: BRIDGING GLOBAL AND REGIONAL/ NATIONAL ASSOCIATION COLLABORATION
In partnership with: International Congress and Convention Association (ICCA)
This session will focus on how international and regional/national associations can work together to foster meaningful partnerships, share resources and drive mutual growth. By aligning goals and leveraging each other’s
strengths, associations can enhance their influence, improve knowledgesharing and address region-specific challenges within a global context. This collaborative approach not only strengthens individual associations but also elevates the entire sector, creating a unified voice on critical issues while expanding their reach and impact.
Dermot Ryan, Head of Association Engagement, International Congress and Convention Association (ICCA)
Dr. Christina Gkitsaki, Congress Coordinator, International Association of Applied Linguistics (AILA)
Dr Tamima Al Dughaishi, President, Oman Society of Obstetrics and Gynecology (OSOG)
Karina Soraya Lance, Associate Vice President, Business Events, Dubai Economy and Tourism
Anita Matthews, Project Director, World Energy Council
14:30 - 15:15
ADVANCING CLIMATE ACTION IN BUSINESS TRAVEL
In partnership with: Global Business Travel Association (GBTA)
This session will help you identify where to focus your efforts, benchmark your own progress and understand evolving trends so that you can take meaningful steps to align your travel programmes with corporate Net Zero goals. Results from the first-ever GBTA global benchmarking initiative will be revealed to evaluate the current state of business travel programmes on their journey to meet corporate Net Zero targets by 2050. The GBTA’s Sustainability Acceleration Challenge assessed emissions reduction efforts in corporate travel across all industry sectors.
Catherine Logan, Regional SVP - EMEA and APAC, GBTA
Souhilla Taarabit, Group Head of Corporate Travel Services, Al Futtaim
Raghu Viswanathan, Director eFuelsSupply Chain & Strategy, Smartenergy Stefan Gumuseli, General Manager
India and Middle East , Air France KLM
15:30 - 16:15
EMBRACING DIVERSITY, EQUITY AND INCLUSION: A GUIDE FOR GLOBAL ENGAGEMENT
In partnership with: MCI
The events industry thrives on bringing people together, making diversity, equity and inclusion (DEI) essential principles for success in a globalised world. By embedding DEI principles into every stage of event planning and execution,
you can create experiences that are not only impactful and innovative but also equitable and inclusive for all. Don’t miss out on this insightful session taking place on the Business Events Stage at ATM 2025.
Ajay Bhojwani, Managing Director, MCI Middle East
16:30 - 17:00
TRANSFORMING VENUES INTO DESTINATIONS: HOW EXPO CITY DUBAI IS SETTING A NEW STANDARD FOR EVENT HOSTING
In partnership with: Expo City Dubai Sholto Douglas-Home, Chief Marcomms & Sales Officer, Expo City Dubai
Nadia Verjee, Executive Director, Expo City Dubai
DAY 3 - WEDNESDAY 30TH APRIL
11:30 - 12:15
NET ZERO CARBON EMISSIONS: WHAT RESOURCES AND TOOLS CAN HELP EVENT INDUSTRY ORGANISATIONS TO ACHIEVE THIS?
For venues, event organisers and service providers taking on the daunting challenge of achieving net zero carbon emissions, there are a vast range of resources and tools available free from Net Zero Carbon Events and its partners. This session will share practical insights on how to use them effectively and real-world experiences from users of how valuable they can be.
Eman Al Madani, Head - Centre for Responsible Business (ManagerResponsible Business), Dubai Chambers
Alexander Alles, Executive Director JMIC Joint Meetings Industry Council
Anju Gomes, Regional Director for Middle East, ICCA
Joseph Prakash, Director, Gulf Organisation for Research and Development (GoRD)
12:30 - 13:15
EVENTS CAN REALLY CHANGE THE WORLD
This session will look at a case study on a homegrown event in Dubai and its impact on society.
Alexander John, Regional DirectorBusiness Development, MCI Middle East
13:30 - 14:15
THE BIG TICKET EVENTS: GLOBAL IMPACT AND LEARNINGS
Big Ticket Events offers a transformative travel experience by blending luxury, excitement and cultural immersion.
San Jeet, Director, DDP
Publications Private Limited
HE Khalid Jassim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority
Noor Ahmad Hamid Al-Khaja, CEO, Pacific Asia Travel Association
Sebastien Doussin, Senior Vice President – Global Travel Services & Destination Management, Dnata Dev Karvat, Founder and CEO, Asego
14:30 - 15:15
IBTM WORLD TRENDS REPORT: MIDDLE EAST
In partnership with: IBTM World
The Legendary IBTM World Trends Report comes to the Middle East. The IBTM World Trends Report is an exclusive report focusing on all the top meetings and events industry insights for the upcoming year.
Alistair Turner, Managing Director, EI8HT PR & Marketing
15:30 - 16:15
USING EMOTION TO ENGAGE EVENT ATTENDEES
In this dynamic session, participants will explore the power of emotion in creating memorable, impactful event experiences. Attendees will learn how to tap into emotional triggers to capture attention, foster connection and drive action. that resonate on a deeper level.
James Morgan PhD, Principal Consultant, James Morgan Associates
Abu Dhabi
Proudly modern yet deeply rooted in tradition, Abu Dhabi is home to some of the world’s most sought-after cultural, entertainment and leisure attractions. From pristine shorelines and immersive cultural venues to thrilling theme parks, glamorous malls, rolling dunes and historic heritage sites – the UAE capital truly has it all.
With its diverse array of offerings, Abu Dhabi welcomes visitors from around the world, promising something for everyone. The emirate seamlessly blends cultural heritage with contemporary entertainment, making it an ideal destination for those seeking tranquillity in nature or adrenaline-fuelled adventures.
For an enriching cultural experience, Saadiyat Island is the ultimate destination. Already home to Louvre Abu Dhabi, Manarat Al Saadiyat and the Abrahamic Family House, the island is set to host the world’s largest concentration of cultural venues, with upcoming landmarks including the Natural History Museum Abu Dhabi, Guggenheim Abu Dhabi and Zayed National Museum. Meanwhile, adventure awaits on Yas Island, where world-class theme parks cater to visitors of all ages. From
Japan
A country where ancient traditions coexist with modern innovation, Japan offers a journey through history, nature and cuisine. From centuries-old temples nestled in pine forests and volcanic landscapes to untouched coastlines and rugged mountain ranges, Japan’s diverse topography is as breathtaking as its rich cultural heritage.
In the southernmost reaches of the country, Okinawa presents an island culture shaped by the subtropical sun. With its vibrant coral reefs, mangrove jungles and laid-back atmosphere, it is a paradise for those seeking relaxation and adventure alike. Traditional Ryukyu music and dance performances further immerse visitors in a culture distinct from the Japanese mainland, while
the region’s famed longevity diet has sparked global fascination.
At the other end of the archipelago, Hokkaido stands in stark contrast, offering a land of extreme seasons. Winters draws skiers and snowboarders to world-renowned resort towns like Niseko, while summers offer prime conditions for outdoor adventures such as hiking and canyoning.
The Kansai region epitomises Japan’s duality, where neon-lit metropolises contrast with serene cultural landmarks. Osaka, Kobe and Kyoto form a triad of distinct experiences – each offering its own unique charm. Osaka, with its dazzling lights and energetic street culture, is known as ‘the nation’s kitchen’, where iconic dishes like takoyaki and okonomiyaki
A COUNTRY WHERE ANCIENT TRADITIONS COEXIST WITH MODERN INNOVATION, JAPAN
Department of Culture and Tourism –Abu Dhabi | ME0620, ME0650
WITH ITS DIVERSE ARRAY OF OFFERINGS, ABU DHABI WELCOMES VISITORS FROM AROUND THE WORLD, PROMISING SOMETHING FOR EVERYONE
and
to Yas Waterworld, Clymb Abu Dhabi and Warner Bros. World Abu Dhabi, which will soon unveil the Middle East’s first Harry Potter-themed zone, these immersive entertainment venues prove that thrills are never in short supply.
Outdoor enthusiasts will also find plenty to explore in the emirate, from Abu Dhabi’s lush mangroves offering a peaceful retreat from the city to its sun-kissed beaches and the fiery dunes of the Empty Quarter, where the raw beauty of nature takes centre stage.
take centre stage. Beyond the city, Kyoto’s ancient temples, Nara’s sacred deer and the tranquil mountaintop retreat of Koyasan offer an immersive dive into Japan’s spiritual and historical traditions. No visit to Japan would be complete without experiencing the high-energy of Tokyo, with its dazzling skyline, high-tech
wonders and world-class dining. Yet, just beyond the bright lights, a more traditional side of the country reveals itself. The UNESCO World Heritage city of Nikko offers an escape into the nation’s past, with its intricate shrines and tranquil forested surroundings providing a striking contrast to Tokyo’s modernity.
Sheikh Zayed Grand Mosque
Jubail Mangrove Park
SeaWorld Abu Dhabi
Ferrari World Abu Dhabi
Japan National Tourism Organisation | AS8150
Chureito Pagoda, Fujiyoshida
Jamaica
Whether you’re drawn to the laid-back rhythms of Jamaica’s greatest export –the ubiquitous reggae soundtrack – or the tranquillity of the Blue Mountains, a holiday on this island is nothing short of unforgettable. With its vibrant culture, breathtaking landscapes and unhurried pace of life, Jamaica is more than just a travel destination – it’s a sensory experience that unfolds to its own beat.
From the moment travellers set foot on its sun-drenched shores, Jamaica’s distinct charm becomes evident.
Whether lounging by the sea, easing into island life or savouring its bold flavours, there’s an irresistible energy that takes hold. And while it’s tempting to spend the days with toes buried in the sand, a world of experiences awaits beyond the shore, offering every traveller their own path to discovery.
With its varied topography of lush mountains, dense forests and reef-lined shores, Jamaica offers endless possibilities for an adventure-packed itinerary. Among its many natural wonders, the island’s rivers – often lined with bamboo rafts peacefully floating along – present an opportunity to explore at a leisurely pace. Drifting down
the Rio Grande or Hope Bay allows for a tranquil journey through lush scenery, while those seeking a rush can take on the rapids of the Martha Brae or White River.
Few sights are as peaceful as a waterfall cascading in the distance, but Jamaica takes the adventure a step further.
At Dunn’s River Falls, thrill-seekers can climb and explore the rushing waters up close for a truly hands-on experience.
This iconic natural attraction in Ocho Rios draws visitors in droves, offering the chance to scale the terraced rocks and cool off in natural pools along the way.
Hiking and nature enthusiasts will find ample adventures in the Blue Mountains, named for the azure haze that settles around their peaks. Blue Mountain Peak, standing at 2,256 metres, is a bucket-list adventure for
JAMAICA IS MORE THAN JUST A TRAVEL DESTINATION – IT’S A SENSORY EXPERIENCE THAT UNFOLDS TO ITS OWN BEAT
advanced hikers, who are rewarded with stunning views of the island’s misty peaks, lush forests and cascading waterfalls after scaling the summit.
Of course, no trip to the island is complete without a visit to the Bob Marley Museum in Kingston – the former home of the reggae legend. This inspiring space houses a vast collection of personal artefacts, from his iconic guitar and stage outfits to vinyl records. One of its highlights is Marley’s former recording studio, now an exhibition hall, where many of his most famous songs came to life.
Maldives
Sun-drenched islands, incredibly clear waters in every shade of blue, floating breakfasts and villas perched over the waves – the Maldives is what holiday dreams are made of. This glamorous paradise, with its atolls scattered across the Indian Ocean, is where postcard-perfect scenes come to life.
Boasting more than 1,190 islands stretching across 871 kilometres, the destination appeals to all. While only a fraction of its islands are inhabited by local communities, the rest host some of the most exclusive resorts on the planet, each on its own private island. It’s this setting that makes the Maldives the ultimate playground for luxury seekers alike.
Much of the Maldivian magic lies beneath its waves. Enveloped by soft, white sands, its warm waters are home to some of the world’s most extensive coral reef colonies. Teeming with numerous marine species, including elusive whale sharks and graceful manta rays, it’s a dream destination for underwater enthusiasts, offering everything from leisurely snorkelling to scuba diving opportunities.
For those who prefer adventures above the waves, seaplane flights offer
WHILE ONLY A FRACTION OF ITS ISLANDS ARE INHABITED BY LOCAL COMMUNITIES, THE REST HOST SOME OF THE MOST EXCLUSIVE RESORTS
breathtaking aerial views of the atolls while a journey on a traditional Maldivian dhoni provides a more timeless way to experience the sea. The Maldives also enchants with sunset dolphin cruises, sandbank picnics in the middle of the ocean and immersive cultural encounters on its inhabited islands.
Yet, what truly sets the Maldives apart is its unparalleled luxury, with private island resorts designed to immerse guests in absolute serenity and offering a level of indulgence that’s hard to match. Here, the only agenda is unwinding to the rhythm of the tides, where days slip by in a blissful haze – lounging in overwater villas with endless ocean views or soaking in private infinity pools. Whether dining in an underwater restaurant or relaxing in an overwater spa, every experience is tailored to heighten the sense of exclusivity. And even with all the time in the world, it never quite feels like enough.
Jamaica Tourist Board | AM0700
Dunn’s River Falls
White River
Maldives Marketing and Public Relations Corporation | AS8210
Maldives
What the exhibitors say...
A selection of exhibitors share their goals and ambitions for this year’s show
Sherin Francis Principal Secretary Tourism Seychelles
Seychelles’ participation in ATM presents an opportunity to strengthen tourism partnerships and make new ones worldwide. ATM is an influential global event, providing an ideal platform to showcase our efforts in making Seychelles a greener and more sustainable destination. We also intend to showcase the works of our local tourism partners who continue to offer visitors an authentic taste of Seychelles through Creole food, handmade crafts, wellness experiences and naturebased tours. As more travellers seek meaningful and responsible experiences, Seychelles is ready to match these expectations.
Yamina Sofo Director of the Marketing & Sales Office - GCC German National Tourist Board
Arabian Travel Market is a key opportunity to strengthen Germany’s presence in the GCC market by deepening existing partnerships and forging new collaborations that drive mutual growth. Our goal is to showcase Germany as a leading destination for cultural, wellness and family-friendly travel while reinforcing our commitment to seamless connectivity and sustainable tourism. Engaging with key industry stakeholders allows us to gain valuable insights into the evolving preferences of GCC travellers and refine our strategies accordingly.
Dominic Arel General Manager Fairmont The Palm
Adrian Messerli President of Hotel OperationsEurope, Middle East and Africa Four Seasons
Tony Kaldas Director of Partnerships - Arabia & Africa Airalo
Our participation in Arabian Travel Market this year is aimed at reinforcing Fairmont The Palm’s position as a leader in luxury hospitality by showcasing our most recent achievements and innovations. We are excited to highlight our new Bask Beach Club, the Serenity wellness initiative and our elegant suite refurbishments. Additionally, we seek to build meaningful relationships with industry stakeholders, partners and potential clients, enhancing our market presence and driving business growth.
Shaji Abu Salih Vice President – Business Development & Growth Shaza Hotels & Mysk by Shaza Hotels
ATM 2025 is a pivotal platform to showcase how Shaza is redefining hospitality through cultural authenticity and bespoke experiences. Our goal is to strengthen strategic partnerships, explore emerging trends and markets, and position our brand within the region’s tourism landscape. With the Middle East’s growing prominence as a global tourism hub, we aim to leverage ATM to drive impactful collaborations, enhance partnerships and contribute to the region’s vision for a more sustainable and authentic future in hospitality.
ATM is an incredible opportunity to connect with valued partners and associates from across the industry. It’s an important event on our calendar, with representatives from 35 Four Seasons properties across 21 different countries as well as our dedicated team from the Worldwide Sales Organisation in the Middle East present. This time is key to forging relationships and sharing the latest updates from across our global portfolio of properties, as well as our various lines of business, such as The Four Seasons Private Jet Experience and the launch of Four Seasons Yachts.
Joss Croft OBE Chief Executive Officer UKinbound
We are delighted to bring 16 top UK tourism businesses to Arabian Travel Market this year to showcase the fantastic products and services the UK has to offer – whether it’s leisure groups, FIT or bespoke. Our stand sharers are here to connect with buyers, build partnerships and do business, and that’s what we hope to achieve. So come to visit us on the UKinbound stand to see what we can offer your clients and how we can help you develop your UK itineraries and grow your outbound business to the UK.
We’re thrilled to be back at ATM 2025, ready to connect with travel industry leaders and showcase our latest innovations in eSIM technology. This is our second year exhibiting at ATM and we’re eager to build on the connections made last year. Our primary goal is to connect with travel partners, demonstrating how Airalo provides the best solutions for integrating travel eSIMs into their customer offerings. We also aim to engage with corporations, airlines and maritime companies, showcasing the benefits of Airalo for Business for their employees, crews and pilots.
Hendrick Calles Cluster General Manager Mango House Seychelles and Canopy by Hilton Seychelles
ATM serves as a vital platform to reinforce our presence in the GCC and beyond, engaging with key stakeholders, media and travellers. Through our participation, we aim to position Seychelles as an all-encompassing destination for families, adventure seekers, wellness enthusiasts and ultra-luxury travellers. We also seek to expand Hilton Seychelles’ footprint in the GCC market. ATM 2025 is an opportunity to highlight our sustainability-driven initiatives. By engaging with travel advisors, luxury decision-makers and influencers, we aim to drive highvalue travellers to our properties.
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