THU 1 MAY DAY 4
Icons in the spotlight
As Arabian Travel Market 2025 closes today, it sets the tone for future escapes, with the theme of connectivity shining a light on both iconic destinations and emerging gems that define the future of travel
Tech and data pave the way for sustainable tourism
Industry leaders highlight the need for sector-wide collaboration and measurable action to drive change
At a time when climate targets and economic recovery often appear at odds, travel industry leaders gathered on ATM’s Future Stage yesterday to explore how technology and data can bridge the gap. Moderated by Jane Witherspoon, Managing Editor of Euronews for the Middle East, Central Asia and South Caucasus, the session ‘Smarter Sustainability: The Role of Tech in Sustainable Tourism’ featured insights from Tess Longfield, Head of Sustainability Communications at Sabre, and Carlos Cendra, Chief Marketing & Communications Officer of Mabrian Technologies. Both shared valuable perspectives on the tools and behavioural shifts necessary to drive meaningful change in tourism.
Cendra began by highlighting Mabrian’s sustainability framework, describing it as a balance for the destination between four key pillars: visitor experience, local sentiment, environmental protection and private sector profitability. He went on to explain how technology can help align social and economic priorities, citing a recent collaboration with Mastercard. “We created a specific indicator to measure the share of tourism income that stays in the local economy versus the share that goes to international exchanges,” he said. It’s about making sure that tourism benefits the local economy.
Tying this back to the growing issue of resident dissatisfaction in overcrowded destinations, Carlos added: “We need tourism, but tourism also needs local communities.” He noted that travellers are drawn not just to landscapes or cuisine, but to the people and culture that give a place its identity. Regularly surveying residents, he said, is essential to gauge sentiment and guide better communication and decision-making.
Longfield agreed on the importance of data-driven decision-making, describing it as fundamental to shaping sustainable outcomes. “Data is the bedrock from which we can make strategic decisions,” she said. Highlighting its relevance in aviation, she added: “For travel buyers and bookers, we now have that information at their fingertips to make informed decisions about how they fly, and they can be intentionally nudged towards the lower-emitting flights.”
She also explained how data and AI are helping reduce emissions at the operational level. “Some of the product suites Sabre offers allow us to work with airlines to optimise their schedule management,” she said. “By using AI to adjust flight slots even by one minute, we can save emissions because five to 20 per cent of emissions are burned on the ground before the aircraft has even taken off.”
Longfield pointed to how data is being applied to improve destination management, citing Mastercard’s global tourism innovation hub, which uses insights to identify overcrowded areas and redirect visitor traffic. “They’re using technology and data to measure where tourists are spending their money and then they are working with local tourism organisations to drive campaigns to these lesser-visited areas, even if it might be the next street,” she said. This approach not only helps ease congestion but also channels economic benefits into overlooked neighbourhoods. She also noted the benefits of AI in other sectors, citing examples from restaurants using AI to reduce food waste by up to 70 per cent in certain hotels.
Both speakers acknowledged the hurdles the industry faces when adopting sustainability-focused technologies. Longfield explained: “The main challenge
probably is the fact that there are so many different methodologies and ways of calculating things. It’s really important for the industry to align on one single source of truth.” Cendra agreed, noting that the absence of standardised criteria poses particular difficulties for destinations.
He also pointed out the difficulty of shifting mindsets within companies. “One of the main challenges is also a mindset switch in terms of integrating the concept of sustainability into the daily operations of the companies at any level,” he said. “We all know that we need to be profitable. Until the moment we integrate sustainability into the organisation, it’s going to be difficult to move forward with the changes we need to make things real.”
As technology rapidly evolves, both Cendra and Longfield see great potential for it to drive sustainability in tourism. Cendra encouraged destinations to begin measuring what they can and track their progress. “We always push for starting to measure and make decisions based on the metrics we can track,” he said. This, he believes, is how the industry can make decisions that will lead to better results over time.
Cendra also emphasised that sustainability is a shared responsibility. “It’s about education for everyone,” he said. “When visitors see local communities practising sustainability, they’re more likely to follow suit. The more educated the local communities are, the more sustainable the visitors will be.”
Longfield agreed, underscoring the need for a unified approach. “My biggest hope is to see collaboration across the industry using technology to understand the issues and solve them together,” she said. “Sustainability is a competitive edge but it needs to be a shared foundation, and we have to use technology to harness that.”
Leading brands share their outlook for the future
Show highlights
A snapshot of this year’s official party and show 16
Destinations
Where the world is heading next
18
Vox Pops
Exhibitors share their goals for ATM 2025
Future Stage - Smarter Sustainability: The Role of Tech in Sustainable Tourism
The
Diriyah Company and GoZahid join forces
Diriyah Company has signed an agreement with Saudi-based travel brand GoZahid to elevate Diriyah’s profile as a global cultural and tourism destination. The collaboration builds on Diriyah’s growing success, with more than three million visits recorded since the opening of its UNESCO World Heritage Site, At-Turaif, and
the dining destination Bujairi Terrace in December 2022, followed by the debut of its first hotel, Bab Samhan, a Luxury Collection Hotel, last year.
Diriyah Company and GoZahid will work together to promote Diriyah, ‘The City of Earth’, to inbound cultural travellers. The partnership will focus on strengthening marketing
efforts, delivering training for tour operators, hosting workshops and developing manuals for tour guides.
Jerry Inzerillo, Group CEO, Diriyah Company, said: “We are delighted to have signed a travel trade agreement with GoZahid, a long-established and internationally recognised travel house in the kingdom. Our collaboration
Emirates extends CLIA cruise partnership
Emirates announced the extension of its Diamond Elite executive partnership with Cruise Lines International Association (CLIA). With CLIA representing more than 90 per cent of the global ocean cruise fleet, including more than 55 cruise lines, this collaboration enhances the airline’s engagement with industry leaders and boosts its visibility in key cruise markets. It also supports Emirates’ broader vision to elevate Dubai’s position as a premier
global cruise hub and tap into the sector’s strong growth momentum.
Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, said: “The extension of our Diamond Elite Partnership with CLIA comes at the right time for Emirates. The cruise industry has demonstrated remarkable resilience, with robust demand spanning diverse traveller segments and a healthy performance outlook. We will strategically
will help ensure that travellers have an unforgettable cultural experience visiting ‘The City of Earth’ as we continue to develop one of the world’s gathering places with centuries of history at its core.”
Daniel Ponzo, Group Managing Director at Zahid Travel Group, said: “We are incredibly proud to partner with Diriyah Company to bring the story of Diriyah to life for travellers from around the world. This collaboration is a testament to our shared commitment to cultural authenticity, exceptional service and meaningful travel experiences. Together, we look forward to welcoming the world to this extraordinary destination and supporting its continued rise as a global icon.”
Diriyah Company’s travel partner agreements aim to position Diriyah as a must-visit cultural hub on the global tourism map, drawing on the expertise of specialised partners. Located on the outskirts of Riyadh, the destination is poised for significant growth with plans to develop a wide range of tourism assets, including hotels by leading global brands, the Royal Diriyah Opera House and the 20,000-seat multipurpose Diriyah Arena.
VISIT STANDS ME1920 (DIRIYAH), ME1620, ME1651, ME1680 (GOZAHID)
and Dubai Harbour offer a range of amenities, including expedited customs clearance, streamlined visa processing and extensive duty-free retail options.
At Port Rashid, Emirates operates 16 remote check-in facilities, while complimentary shuttle services provide easy access to the city. Meanwhile, the Hamdan bin Mohammed Cruise Terminal, the world’s largest single covered cruise facility, can handle up to 14,000 passengers a day.
The partnership reinforces Dubai’s position as a leading cruise hub, anchored by world-class maritime infrastructure, iconic attractions and exceptional air connectivity, with ongoing efforts to widen its base of cruise travellers.
Karyn Gruenberg, CLIA’s Managing Director of Enterprise Development and Senior Vice President of Membership, said: “In 2025, 37.1 million passengers are forecast to sail globally, with Dubai growing as a cruise destination and homeport. Through their CLIA executive partnership, Emirates is well poised to continue collaborating with cruise decision-makers to support this emerging market.”
tap into the growth opportunity that the industry presents, especially across CLIA’s expansive business community of executive partners, travel trade members and advisors to boost cruise passenger arrivals through our superior network and premium product proposition.”
In 2024, Emirates transported almost 187,000 cruise passengers to Dubai – the Middle East’s largest port of embarkation. Both Port Rashid
As a CLIA Diamond Elite Executive Partner, Emirates gains access to industry leaders, sponsorships at major events and enhanced brand visibility in key markets. The partnership also offers access to industry insights, including passenger trends, while supporting the promotion of fly-cruise packages and crew movement solutions across CLIA’s digital platforms.
VISIT STANDS ME1220, ME1230
Immerse in nature with Sand Sherpa
The only camping operator in the wilderness area of the UAE’s first national park, Sand Sherpa, is focusing on immersive, naturebased experiences for groups, showcasing a unique side to Dubai.
“As well as having the most modern and futuristic city in the world, Dubai has an unspoiled wilderness that has benefited from 25 years of preservation in the Dubai Desert Conservation Reserve. This is one of the emirate’s greatest achievements – preserving five per cent of its total land mass for nature,” said Rob Nicholas, Founder of Sand Sherpa.
Sand Sherpa brings guests into their camp, which is located at a converging point of three emirates (Dubai, Sharjah and Abu Dhabi) on the edge of the famous Rub’ al Khali desert, in ex-military trucks. Guests stay in camping trailers and at their Nomad Camp featuring Bedouin-style tents. The experience
is designed to offer an immersive insight into the natural environment.
“Access to this incredible environment is just 45 minutes away from the city,” explained Nicholas, while pointing out that Sand Sherpa has experienced an uptick of over 200 per cent in group bookings over the last year.
The company has a proprietary Nomad Ways Programme developed by them and written by renowned author and desert explorer, Michael Asher. This is applied for school and corporate groups with team-building activities based on nomadic living, incorporating skills that the Bedouin relied upon to thrive in nature.
Sand Sherpa is exhibiting for the fourth time at ATM, with their stand opposite Dubai, close to the entrance to Sheikh Saeed Hall 1.
VISIT STAND ME1118
Sri Lanka partners with Dnata Travel amid rise in UAE arrivals
The Sri Lanka Tourism Development Authority (SLTDA) has announced a new partnership with Dubai-based Dnata Travel, aimed at boosting visitor numbers from the UAE and the wider Gulf region. This strategic collaboration between the two entities comes as tourist arrivals from the UAE rose by 28 per cent in the first quarter of 2025 compared to the same period last year, according to SLTDA figures.
Dnata Travel’s booking trends reflect Sri Lanka’s growing appeal, with the island nation ranking among the most booked destinations for UAE travellers during last year’s peak summer and winter seasons, underscoring strong momentum across key holiday periods. This surge is fuelled by growing demand for premium leisure travel and short breaks, with GCC travellers drawn to Sri Lanka’s mix of nature, culture, adventure and wellness.
Through the new alliance, SLTDA and Dnata Travel will jointly promote curated travel experiences, destination awareness campaigns and tailored offers for GCC travellers seeking unique escapes.
Meerah Ketait, Head of Retail and Leisure UAE at Dnata Travel, said: “Over the past year, we’ve seen Sri Lanka rise rapidly in demand across our leisure travel platforms. Bookings from the UAE are up by double digits, especially for travellers seeking quick escapes tied to school breaks, long weekends and nature-based experiences. Our customer insights show that today’s Gulf traveller is more discerning and experience-driven than ever. They’re looking for meaningful journeys that
balance adventure and comfort, and Sri Lanka delivers on all fronts.”
The collaboration aims to expand awareness of Sri Lanka’s lesser-known regions and reshape perceptions of travel to the island for the Gulf market. It will highlight diverse experiences, ranging from boutique beach stays
and wellness retreats to soft adventure and highland exploration.
At ATM this year, Sri Lanka is represented by more than 70 tourism stakeholders, from hotels to destination management companies. Sampath Nissanka, Managing Director at SLTDA, said: “The Middle East remains a key
region for inbound tourism to Sri Lanka. We are fully equipped to meet the evolving needs and expectations of Middle Eastern travellers, thanks to our robust tourism infrastructure.” VISIT STANDS AS8410 (SRI LANKA), ME1250 (DNATA)
6 NEWS
DCT Abu Dhabi launches reseller portal for Abu Dhabi Pass
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has introduced a new online reseller portal for the Abu Dhabi Pass, which will support travel agents and Destination Management Companies (DMCs) by providing wholesale rates. This initiative empowers DCT Abu Dhabi’s valued industry partners to expand their product offerings and serve their customers better, driving mutual success.
The Abu Dhabi Pass is a digital solution that offers access to more than 70 attractions and experiences across the emirate, including cultural sites, leisure destinations and local experiences. The pass is designed to provide savings and added value for visitors to the vibrant UAE capital through a single, easy-to-use platform.
pricing without requiring high-volume commitments and is available via a monthly subscription, currently offered at AED99 or an annual subscription at AED499. As part of the launch, new subscribers can enjoy cashback in wallet credits equal to the annual fee.
The Abu Dhabi Pass includes a range of features, such as discounts at cultural sites like Qasr Al Watan and reduced rates at attractions on Yas Island, including Ferrari World Abu Dhabi and Warner Bros. World Abu Dhabi. It also provides access to offers across dining establishments and tour experiences. Additional benefits include a complimentary tourist SIM card with 10GB of data and access to hop-on, hop-off bus services covering key locations.
The reseller portal reflects DCT Abu Dhabi’s continued efforts to support the travel trade sector and enhance the accessibility of Abu Dhabi’s diverse offerings to a wider audience.
VISIT STANDS ME0620, ME0650
Etihad Airways strengthens ties with Thailand
The new reseller portal offers a selfservice interface with tools that allow travel agents and DMCs to manage transactions and track performance through a live sales dashboard. The platform provides access to wholesale Etihad Airways signed a Memorandum of Cooperation (MoC) with the Tourism Authority of Thailand at ATM. The agreement aims to strengthen ties between the Kingdom of Thailand and the national airline of the UAE.
The MoC is designed to promote tourism to Thailand through Etihad’s extensive global network. In line with the airline’s mission to deliver extraordinary travel experiences, both organisations will collaborate on activities and promotions that highlight high-quality travel experiences in the Southeast Asian country.
Antonoaldo Neves, Chief Executive Officer of Etihad Airways, said: “Thailand is a very important market for Etihad. This is demonstrated by our continued expansion into the market with two new destinations this year, and further by this Memorandum of Cooperation with the Tourism Authority of Thailand to drive leisure travel.
“This agreement will help further strengthen our relationship with the Kingdom of Thailand and Etihad’s position in the market, reinforcing our commitment to deliver extraordinary travel experiences.”
Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, said: “Our partnership with Etihad marks a significant milestone in advancing Thailand’s position as a preferred global destination. With Etihad’s extensive network and worldclass service, we are confident that this collaboration will inspire more travellers to explore the rich culture,
natural beauty and wellness offerings of Thailand. Together, we aim to deliver unforgettable experiences and reinforce Thailand’s appeal as a year-round destination for international visitors.”
Last year, Etihad announced the addition of two new destinations in Thailand, among the 16 new routes
the airline will be launching this year. Operations to Krabi and Chiang Mai will begin in October and November, respectively, and will strengthen the airline’s presence in the market, alongside existing routes to Bangkok and Phuket.
Etihad’s extensive global network and four gateways in Thailand make
it easy for leisure travellers to fly directly into their favourite holiday destinations in Thailand, supporting tourism in the market on a global scale.
VISIT STANDS ME0520, ME0521 (ETIHAD AIRWAYS), AS7510 (THAILAND)
Standing out at ATM
This year’s Best Stand Awards celebrate sustainability, smart technology use, creative design and business-friendly appeal across seven categories
One of the most anticipated aspects of the show, the Best Stand Awards at ATM 2025 have been announced. Judged by an independent panel of industry experts, this year’s winners demonstrated a range of innovative approaches to sustainability, functionality, hospitality and aesthetics.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “The judges were extremely impressed with the quality and attention to detail of this year’s stands.”
And the winners are...
THE SUSTAINABLE STAND AWARD
Dubai’s Department of Economy and Tourism (DET) was presented with the Sustainable Stand Award in recognition of its innovative approach. 84 per cent of the exhibition stand was built using reused materials, while 100 per cent of the materials used were locally sourced and sustainable. DET
also achieved a reduction in carbon emissions of approximately 10 per cent.
The food and beverage menu featured plant-based, seasonal and locally sourced ingredients, with sustainable packaging and portion control helping to minimise food waste. DET replaced printed brochures with QR codes and digital materials, limited giveaways to eco-friendly items and used digital data capture to eliminate paper waste.
The judges also highly commended the Abu Dhabi and Qatar destination stands for their sustainable efforts.
STANDS ME1120, ME1150 (DET), ME0620, ME0650 (ABU DHABI), ME1520 (QATAR)
BEST STAND DESIGN (over 150m2)
Oman’s Ministry of Heritage & Tourism was selected in this category for its unique and authentic presentation, which featured traditional Omani
handicrafts and even a local food station. STANDS ME0320, ME0128
BEST STAND DESIGN (50-150m2)
HeyTrip International stood out in this category for its excellent use of space and its vivid, vibrant colour scheme. STAND TT1155
BEST STAND DESIGN (under 50m2)
FlyAkeed impressed the judges with its use of LED lighting, which contributed to a sleek, futuristic look.
STAND ME1780
BEST STAND FOR DOING BUSINESS
Kerzner International Management was presented with the Best Stand for Doing Business Award, thanks to its spacious, comfortable seating arrangement and impressive layout, which together created a polished, professional environment. The ground floor was designed to host
both general and one-on-one meetings, while the upper floor offered a more private setting for high-level discussions.
STAND HC3150
BEST USE OF TECHNOLOGY
A. A. Al Moosa was presented with the Best Use of Technology Award for its functional yet striking interactive screen, which offered detailed insights into its hotel portfolio and was seamlessly linked to a series of impressive 3D displays.
STAND HC2510
BEST STAND FEATURE
The Malaysia Tourism Promotion Board won the Best Stand Feature Award, with judges praising the prominent stage that provided an ideal platform for immersive cultural performances. The lively music and dance brought the destination to life in a vibrant and memorable way. STAND AS7210
A. A. Al Moosa
Dubai’s Department of Economy and Tourism (DET)
Malaysia Tourism Promotion Board
Oman’s Ministry of Heritage & Tourism FlyAkeed
Kerzner International Management Visit Qatar
HeyTrip International
Experience Abu Dhabi
Building momentum
Abu Dhabi’s culture and tourism sectors show strong Q1 growth as visitor numbers rise across key markets
Abu Dhabi’s tourism sector is off to a strong start in 2025, welcoming 1.4 million overnight guests in the first quarter of the year. The participation of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) in ATM highlights the UAE capital’s growing popularity among international visitors, with guest numbers growing in Q1 2025 compared to the same period last year. The emirate drew visitors from top-tier target markets and beyond, with the best-performing markets including India, China, Russia, the UK and the USA.
This positive momentum translated into significant gains for the industry, with hotels generating AED2.3 billion in revenue, an 18 per cent increase compared to the same period last year, and revenue per available room (RevPAR) reaching AED484, a 25 per cent year-on-year increase.
Hotel occupancy maintained high levels during the period, including in Ramadan, recording 79 per cent across the emirate. These early indicators reflect that Abu Dhabi’s tourism sector is on track to reach its target of contributing AED62 billion to the economy in 2025, a 13 per cent increase from 2024, and supporting
ABU DHABI’S UPWARD TRAJECTORY IS ALIGNED WITH THE TOURISM STRATEGY 2030, WHICH AIMS TO ATTRACT 39.3 MILLION VISITORS ANNUALLY
255,000 jobs across the emirate in 2025. This success also reflects Abu Dhabi’s evolving and increasingly distinctive value proposition and offerings, driven by the Abu Dhabi Tourism Strategy 2030.
A STRONG FOUNDATION
In 2024, Abu Dhabi’s tourism sector witnessed positive performance across multiple metrics. Last year, the emirate welcomed a seven per cent year-on-year increase in overall hotel and alternative accommodation guests combined, with international overnight visitors reaching 3.2 million – a 28 per cent year-on-year surge. Last year, hotel occupancy rates reached 79 per cent across the emirate. This strong demand translated into substantial gains, as total hotel revenue
grew by 18.1 per cent year-on-year, generating over AED7.6 billion. RevPAR also climbed by 22 per cent, reflecting the industry’s robust profitability.
Supporting this growth, DCT Abu Dhabi significantly expanded its global marketing efforts, increasing operations from 11 markets in 2023 to 25 markets in 2024, with a focus on emerging regions such as the CIS, APAC and Eastern Europe.
Abu Dhabi’s upward trajectory is aligned with the Tourism Strategy 2030, which aims to attract 39.3 million visitors annually, support the creation of 178,000 new tourism jobs, expand hotel capacity to 50,000 rooms and contribute AED90 billion to the emirate’s GDP by the end of the decade.
1.4 MILLION HOTEL GUESTS
JANUARY TO MARCH
Qasr Al Watan
PRESENTED BY:
Global Stage
DAY 4 - THURSDAY 1ST MAY
10:30 - 11:00
APAC MARKET INSIGHTS - STATISTICS
In partnership with: Euromonitor Unpack the trends influencing the APAC region, with an overview of trends leading the transformation of traveller profiles in Asia-Pacific.
Prudence Lai, Consultant, Euromonitor International
11:00 - 12:00
APAC MARKET IMPACT
- DISCUSSION
In partnership with: China Daily Following the presentation on the APAC Market, senior leaders discuss how this is directly impacting the way they are shaping their tourism strategies.
Mingjie Wang, Global Journalist, China Daily
Alhasan Aldabbagh, President of APAC Markets, Saudi Tourism Authority
Gary Bowerman, Founder, Check-in Asia
Boon Sian Chai, Managing Director and Vice President of International Markets, Trip.com Group
Shahab Shayan, Regional Director Asia Pacific, Department of Economy and Tourism
12:30 - 13:30
NEXT GEN TRAVELLER: INDIA India’s tourism market is on the rise, presenting opportunities for growth.
Shivani Gupta, Managing Partner, FINN Partners
Abdulla Yousuf, Director of International Operations, Department of Culture and Tourism, Abu Dhabi
Saurabh Rai, Executive Vice President, Preferred Travel Group
Bader Ali Habib, Director of Proximity Markets, Dubai Department of Economy & Tourism
13:45 - 14:45
EMPOWERING LEADERSHIP: INSPIRING AND RETAINING THE NEXT GENERATION OF TOURISM PROFESSIONALS
In a rapidly evolving tourism landscape, attracting and retaining top talent is no longer just an HR priority – it’s a leadership challenge.
Edmund Goh, Professor - Assistant Dean, Research and Innovation, Abu Dhabi Hospitality Academy, Les Roches Lamees ElZeghaty, Head of Lists and Certifications Department, Great Place to Work® Middle East
Patrice Gordon, Author, Executive Coach & Strategic Advisor
Margaux Constantin, Partner, McKinsey & Company
Julia Miller, Senior Director Compensation & Benefits MEA, Hilton Justin Bell, Country Manager Saudi Arabia and UAE, Virgin Atlantic Airways
BY:
Future Stage PRESENTED
DAY 4 - THURSDAY 1ST MAY
10:30 - 11:15
A NEW TASTE FOR TRAVEL: ALIGNING CULINARY EXPERIENCES TO MODERN TRAVELERS
Gastronomy is no longer just about dining – it’s a powerful driver of destination appeal, economic growth and cultural exchange, and destinations must rethink their approach.
Peggy Li, CEO, Strategic Partnership Solutions LLC
Philip Mahoney, Senior Vice President, Fairmont & Raffles
Ufuk Secgin, Co-Founder & CMO, Halalbooking
Sherif Tamim, Academy Chair, The World 50 Best Restaurants - MENA
11:30 - 12:15
RETAINING HIGH-NET-WORTH TRAVELLERS BY REDESIGNING THEIR EXPERIENCE
Understand how to attract and retain high-net-worth travellers by designing experiences that challenge conventional notions of luxury.
Eva Stewart, Global Managing Partner, GSIQ
Tourism Insights
Anant Sharma, CEO, Matter of Form
Peter Hechler, Senior Vice President and Head of Regional Operations
EMEAA, Banyan Tree Holdings
Barbara Muckermann, Group CEO, Kempinski Hotels
12:30 - 14:00
ATM’S OFFICIAL PITCH BATTLE
In partnership with: Intelak ATM welcomes start-ups to battle it out with their innovative pitches.
Jigar Sagar, Serial Entrepreneur, Triliv Holdings (keynote) Judges:
Ramzi Al Qassab, Managing Director Middle East, Sabre
Ismail Issa, Head of AI & Web3, Emirates
Shortlisted start-ups: Jeff Pan, Founder, Belli
Sharan Bhinder, Co Founder & Chief Customer Officer, SparkleHaze Harsh Agarwal, Founder & CEO, ChatDMC
Ivette Vasquez, Business Development Manager, Penguinpass
Kailash Saravanan, Founder & CEO, WROXAI PVT LTD
Soufiane Almi, Founder & CEO, Club Escapade Sai Santhosh Kalangi, Co-Founder, TravStack
14:00 - 15:00
AI EVERYWHERE ALL AT ONCE - THE FUTURE OF CONNECTED TRAVEL
Connecting customers to unique and bespoke experiences is vital for competitive advantage, but how far can AI drive it?
John Duffield, Futurist & Innovator
An entertaining evening
InterContinental Dubai Festival City hosted the official Arabian Travel Market 2025 show party, giving guests an enjoyable evening
Best of show
As Arabian Travel Market 2025 draws to a close, we provide a snapshot of highlights from this year’s event
Peru
From the mist-shrouded ruins of Machu Picchu to the vibrant pulse of Lima’s culinary scene, Peru is a land where history, culture and nature intertwine. A country of astonishing contrasts, it offers a journey through time, where the past lingers in ancient temples, traditions endure in the rhythms of daily life and landscapes shift from Andean peaks to the untamed Amazon.
Peru is synonymous with its extraordinary heritage sites. It is home to more than 5,000 archaeological wonders that stand as enduring testaments to the great civilisations that once thrived here. The Inca citadel of Machu Picchu, perched high above the Sacred Valley, remains the country’s most iconic landmark – a marvel of precision engineering and spiritual significance. Yet it is just the beginning. Beneath the desert sands of the coast, remnants of pre-Hispanic cultures wait to be discovered, from the mysterious Nazca Lines to the ancient mud-brick city of Chan Chan.
One of the world’s most biodiverse nations, Peru’s landscapes are as varied as they are breathtaking. More than 200 protected areas safeguard a staggering
wealth of flora and fauna, with the country hosting 11 eco-regions, 15 bio-geographic provinces and 84 of the 117 life zones identified across the entire planet.
In the Amazon rainforest, pink river dolphins glide through the waters while scarlet macaws burst from the canopy in a riot of colour. Further west, the Andes provide a playground for adventurers, with trekking and mountain biking revealing some of the most dramatic scenery on Earth.
For those drawn to the ocean, Peru’s Pacific coastline offers world-class surfing, paragliding and encounters with marine life. With an adventure for every skill level, the country’s natural diversity ensures that no two experiences are ever the same.
Nowhere is Peru’s fusion of tradition and innovation more evident than in its cuisine. Recognised as one of the world’s top gastronomic destinations, the country has elevated its diverse culinary heritage to an art form. From the humble street-side cebicherías of Lima to the cutting-edge creations of awardwinning chefs, Peruvian cuisine reflects the country’s incredible biodiversity and deep-rooted culinary traditions.
Mauritius
Home to one of the world’s most jaw-dropping travel visuals – Le Morne Brabant towering over a striking illusion of an underwater waterfall in the Indian Ocean – Mauritius is nothing short of spellbinding. With beauty touching every corner of this island nation off Africa’s east coast, Mauritius rewards even the smallest attempts at exploration.
For those not idling away the hours floating in its azure seas or lounging on its white-sand beaches, there’s plenty to experience in Mauritius, from its lush, mountainous interior and virgin rainforests to world-class diving and snorkelling offshore.
What sets this nation apart is its vibrant mélange of cultures. Asian, African, Middle Eastern and European influences are evident in every aspect of Mauritian life, from its cuisine to its architecture. Nowhere is this blend more evident than in Port Louis, the island’s capital and largest city, where a stroll through the streets reveals the kaleidoscope of cultures that make up Mauritius. But it’s beyond the city where the island’s true gems lie.
The stunning waters surrounding Mauritius offer spectacular diving
opportunities, with reefs teeming with an array of marine life. Flic en Flac is a popular starting point for many divers, with highlights such as La Cathédrale, renowned for its abundant marine life sightings.
In the island’s forested interior, you can lose yourself among casuarina trees and trek past waterfalls in Black River Gorges National Park. This protected wilderness is home to numerous native species of flora and fauna, including three endangered bird species: the Mauritius kestrel, the echo parakeet and the pink pigeon.
Adventure seekers will enjoy hiking Le Morne Brabant, the famed UNESCO World Heritage site, with its dramatic peak rising from the southwest shore of Mauritius.
For a closer look at some unique botany, the Sir Seewoosagur Ramgoolam Botanical Gardens in Pamplemousses is a must-visit. Its centrepiece is a pond filled
Peru | AM0404
ONE OF THE WORLD’S MOST BIODIVERSE NATIONS, PERU’S LANDSCAPES ARE AS VARIED AS THEY ARE BREATHTAKING
with giant Victoria amazonica water lilies, native to South America. In just a matter of two hours, you can watch in amazement as young leaves emerge as wrinkled balls and then unfold into the classic tea tray shape, growing up to two metres across the pond.
One of the best ways to experience the charm of island life in Mauritius is to embark on boat trips to the outlying islands. These excursions offer a chance to experience the unique charm of each of these locales, all while maintaining the laid-back essence of a Mauritian getaway.
But for those solely seeking relaxation by the water, Mauritius boasts a string of high-end resorts, each offering something beyond the last. Some provide unrivalled exclusivity, making them the perfect choice for honeymoons or luxury escapes, while others cater to families, offering a range of activities for all, both on and off the water.
THERE’S PLENTY TO EXPERIENCE IN MAURITIUS, FROM ITS LUSH, MOUNTAINOUS INTERIOR AND VIRGIN RAINFORESTS TO WORLD-CLASS DIVING AND
Mauritius Tourism Promotion Authority | AS8454
Le Morne Peninsula
Lima
Kyrgyz Republic
A nation defined by its breathtaking landscapes and enduring nomadic traditions, the Kyrgyz Republic offers travellers the opportunity to disconnect from the world and step into a realm where history, heritage and nature converge seamlessly. Despite its compact size, the country is remarkably diverse, offering a wealth of experiences for every kind of traveller.
Nature lovers will find solace in vast, untouched forests, pristine alpine lakes and dramatic canyons, while adventure seekers can take on everything from trekking and horseback riding to off-piste skiing. History enthusiasts will discover centuries-old landmarks and traditions offering a glimpse into Central Asia’s storied past.
The Kyrgyz Republic’s vibrant capital, Bishkek, may be known for its dynamic dining scene and emerging nightlife, but its greatest appeal lies beyond city limits. The nearby Chuy region is a playground for nature enthusiasts, offering easy access to the mountain valleys of Kegeti, Chunkurchak and the Ala-Archa National Park. These destinations, popular with hikers and day-trippers,
provide a taste of the country’s dramatic scenery for those short on time.
For an authentic Kyrgyz experience, a journey to Song-Köl is a must. One of the country’s most spectacular high-altitude lakes, Song-Köl sits at over 3,000 metres above sea level, its mirror-like waters reflecting the sky. Dotted along its vast 270-square-kilometre shoreline, traditional yurt camps offer travellers the chance to live as the nomads do – waking to the sight of shepherds tending their flocks, watching migratory birds soar overhead or even braving a dip in the frigid alpine waters.
At the eastern edge of the Fergana Valley, Osh is a city where cultures and flavours intertwine. It is best known for its vibrant food scene, with a rich mix of Kyrgyz, Uzbek and Korean influences. From sizzling samsa baked in traditional ovens to heaped plates of Osh-style plov, the city is a feast for the senses.
For those in search of high-altitude thrills, the remote town of Karakol is a must-visit. Now more accessible than ever, thanks to the reopening of Karakol International Airport, the region serves as a gateway to some of Central Asia’s most breathtaking landscapes.
Uzbekistan
As Central Asia’s cultural and historic heart for over two millennia, Uzbekistan boasts unparalleled wonders of Islamic architecture – think floating turquoise domes, intricate mosaics and towering minarets. Here, history is woven into the very fabric of daily existence and every turn reveals echoes of the past, with cities bearing testament to the country’s rich heritage and monuments deeply intertwined with the legacy of the Silk Road.
Amidst this grandeur, the sights and sounds of everyday life unfold in its bazaars, where locals are often seen shopping for fresh produce or sipping tea beside sizzling kebab stands. Visitors are met with genuine warmth, adding an authentic human connection to their journey through this remarkable land.
The capital, Tashkent, is more than just an entry point. Its grand avenues, bustling markets and striking architecture provide a dynamic introduction to the country’s cultural diversity. A visit to Amir Timur Square offers a glimpse into Uzbekistan’s past, while for those seeking a more contemporary experience, Broadway Street comes alive in the
evenings with souvenir stalls, street food vendors and live entertainment.
If there’s one place that defines Uzbekistan’s allure, it is Samarkand. The city’s crowning jewel, Registan Square, is one of the world’s most magnificent architectural ensembles. Included on the UNESCO World Heritage list, this mesmerising plaza is framed by three grand madrassas – the Ulugbek, Sherdor and Tilla-Kori – each adorned with intricate tilework and majestic archways.
Beyond the Registan, Samarkand offers a wealth of historical sites, including the awe-inspiring Bibi-Khanym Mosque, the hauntingly beautiful Shah-i-Zinda Necropolis, the Gur-e-Amir mausoleum and Ulugbek’s Observatory.
While Uzbekistan is famed for its historic cities, its landscapes are equally captivating. Zaamin National Park stands out as a pristine retreat in the mountains east of Samarkand. Its unspoiled wilderness is home to diverse flora and fauna, including black storks, lynx and the elusive snow leopard. The park’s scenic trails invite hikers to explore its breathtaking vistas, while a tranquil reservoir offers a perfect setting for relaxation.
HISTORY ENTHUSIASTS WILL DISCOVER CENTURIES-OLD LANDMARKS AND TRADITIONS OFFERING A GLIMPSE INTO CENTRAL ASIA’S STORIED PAST
Tourism - State Unitary Enterprise - National PR Centre | EU4255
Altyn-Arashan Gorge
Uzbekistan
Gur-e-Amir Mausoleum, Samarkand
What the exhibitors say...
A selection of exhibitors share their goals and ambitions for
Ricardo Rodriguez Head of Sales B2B and Partnerships
Holafly
Our main goal at ATM this year is to strengthen our brand presence in the Arab market by connecting with global partners who share our mission: giving travellers peace of mind through simple, stress-free solutions. We aim to close strategic deals and promote eSIM adoption, helping companies save up to 60 per cent on roaming costs for business travel. Partnering with Holafly also supports CSR goals by aligning with an eco-friendly company. Most importantly, ATM is a space to listen, learn and keep evolving alongside the industry.
Maher Koubaa Executive Vice President Travel Unit and Managing Director
EMEA
Amadeus
We have been present at Arabian Travel Market for more than two decades. This year, we aim to achieve several goals: showcasing Amadeus’ latest innovations through live demonstrations, promoting our advancements in travel technology to enhance retailing and personalisation for travellers, strengthening partnerships and exploring new opportunities to support growth in the region through best-in-class innovation.
Ralph Porciani Chief Executive Officer JA Resorts & Hotels
This year at ATM, we are reintroducing JA Resorts & Hotels with renewed purpose and clarity. As a proud UAE-born brand, we are focused on elevating guest experiences, enhancing sustainability and embracing technology – like our new TDH app – to deepen human connection. While return rates of 70 to 80 per cent reflect the loyalty we’ve earned, our brand refresh ensures we remain relevant as Dubai grows, particularly near Palm Jebel Ali and the new airport. We are also investing in service excellence through Forbes Travel Guide training and exploring regional and international expansion.
Ravi Navaratnam Director eRoaming
We’re excited to showcase our eRoaming eSIM Digital ePOS System. This innovative solution is designed to modernise eSIM sales and top-up processes, offering a seamless, scalable and eco-friendly alternative to traditional plastic SIM cards. It’s making a significant impact on the travel sector by providing a more sustainable option. Our eRoaming eSIM system goes beyond just technology; it’s about revolutionising how the travel industry handles connectivity. By eliminating plastic SIMs, we’re delivering a greener, more efficient way to connect travellers worldwide, while actively supporting sustainability in travel.
Michael Frenzel General Manager Hotel Palace Berlin
ATM again promises many new business contacts and very good discussions and meetings. It is the world’s most outstanding event in the tourism industry with the best participants and most qualified meeting partners. We will have valuable discussions with long-standing partners and new business colleagues, make plans for a common and respectful future and pursue the important tourism goal of protecting our incomparable and unique planet. All of us at ATM have a great responsibility to act sustainably and we will do it together. A successful ATM 2025 awaits us.
Lakshmi Durai Chief Executive Officer
CruiseXplore is your cruise specialist, offering more than 30 cruise brands sailing to over 300 destinations. We combine our professional cruise expertise with dedicated service to ensure that our Middle East trade partners can offer the perfect cruise holiday to their guests. At ATM, we aim to promote our cruise brands, ranging from ultra-luxury and premium to contemporary cruises, and enhance our travel trade partners’ knowledge to help them sell cruise holidays with ease. Some of our most popular cruise line partners will also be present at our stand, highlighting the strengths of their brands.
Sukhpreet Singh Ghataura Director - Ecosystem Development, MEA
Huawei Tech (UAE)
As the tourism industry continues to evolve, Petal Ads is leveraging Huawei’s cross-device ecosystem and cutting-edge AI marketing solutions to empower brands and connect with both local and international audiences. Our advanced AI-driven platform enables precise, highly targeted marketing, ensuring that travellers are engaged with relevant, personalised content across all-scenario devices. By utilising data insights, Petal Ads helps tourism businesses reach a global audience while tailoring campaigns to local preferences.
Director Clear Lifestyle
We aim to further solidify our position as an industry leader and continue driving the strong growth trajectory our company has established. Our key objectives are to showcase our latest innovations, engage with customers and partners, and gain valuable market insights that will inform our strategic direction. By highlighting our cutting-edge solutions and demonstrating the value we deliver, we intend to expand our customer base, forge new partnerships and increase our market share. Our goal is to leverage ATM as a springboard to propel our business to even greater heights.
CruiseXplore
Alex Tharakan Managing
19 hotel brands. 6,000 destinations. One loyalty programme.