Arabian Travel Market 2025 Preview

ATM PREVIEW 2025

• Exclusive ATM 2025 Floorplan

• Conference Programme Highlights

• Latest Travel Trends

• Breaking Industry News

Experience the extraordinary at thousands of distinctive hotels close to home and in the world’s most inspiring destinations. Earn points for stays and transform them into free nights, flights and unparalleled experiences. Join now and you’ll receive tailored recommendations, exclusive offers, and so much more.

THE ST. REGIS RED SEA RESORT

CONNECTIVITY, COLLABORATION AND INNOVATION AT ARABIAN TRAVEL MARKET 2025

Connectivity is increasingly recognised as the pivotal force propelling the future of the travel and tourism industry. More than ever, collaboration among key stakeholders, such as governments, airlines, travel agencies, hospitality leaders and local communities, has become essential.

This year’s theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’, explores new opportunities for collaboration while highlighting global trends, innovations and the partnerships that are steering the international travel and tourism industry forward.

Dubai’s strategic location and status as a global travel and business hub make this city the ideal base to explore the power of connectivity. Home to a world-leading aviation sector, diverse attractions and a business-friendly environment, Dubai offers the perfect backdrop for industry leaders to collaborate, innovate and unlock new opportunities in travel and tourism.

Over the last three years, ATM has grown at a CAGR of 14.1 per cent, and the 2025 edition sees notable growth in exhibitor participation from Asia (27 per cent), Africa (21 per cent), the Americas (18 per cent), the Middle East (17 per cent) and Europe (12 per cent). We anticipate a strong turnout overall this year and are set to welcome over

ATM 2025 IS SET TO UNITE INDUSTRY LEADERS, INNOVATORS AND POLICYMAKERS FROM AROUND THE WORLD TO EXPLORE THE FUTURE OF

TRAVEL

55,000 attendees and 2,800 exhibitors from more than 161 destinations.

Across three main stages – the Global Stage, the Future Stage and the all-new Business Events stage – attendees will have the opportunity to gain insights from more than 200 high-profile speakers across 60 conference sessions. The conference programme will cover diverse topics, including the future of aviation, hospitality trends, climate action initiatives and the adoption of artificial intelligence industry-wide.

We are excited to introduce the new IBTM@ATM zone in collaboration with our Business Events Partner, the International Congress and Convention Association (ICCA), which caters to the thriving business events sector, adding value for attendees and providing a

platform to connect them with business event buyers. Elsewhere at the show, ATM Meet enables participants to schedule meetings in advance, maximising networking opportunities and driving lucrative ROI for users of the platform.

The ATM Travel Tech returns this year with a 20 per cent larger showcase, expanding into Za’beel Hall 3 to accommodate significant growth in technology exhibitors. It will introduce a new Start-Up and Innovation Zone, providing emerging companies with a platform to present their innovative solutions to a global audience alongside the latest technologies in the travel and hospitality industries. Meanwhile, the ATM Start-Up Pitch Battle, in collaboration with Intelak, will once again welcome entrepreneurs to the Future Stage to present their transformative and industry-changing business ideas.

Building on last year’s remarkable success, ATM 2025 offers a golden opportunity to connect with fellow professionals, collaborate on innovative ideas and thrive in the flourishing travel and tourism industry. Join us to explore new partnerships, share insights and elevate your business to new heights.

Danielle Curtis

Exhibition Director ME, Arabian Travel Market

Danielle Curtis

08 PARTNERS THE KEY COMPANIES PARTNERING WITH ATM 2025

10 FLOOR PLANS NAVIGATE THE SHOW FLOOR WITH OUR ESSENTIAL, EASY-TO-READ ATM MAP

14 SHAPING THE FUTURE OF TRAVEL

ALL THE MUST-ATTEND EVENTS, SESSIONS AND FEATURES FROM THIS YEAR’S SHOW

THE INDUSTRY’S LATEST HAPPENINGS FROM THIS YEAR’S EXHIBITORS

24 ATM 2025 CONFERENCE PROGRAMME

A GUIDE TO THIS YEAR’S INSIGHTFUL SESSIONS 36

FUTURE OF

EXPLORE THE ATM 2025 THEME

www.ocec.om

OFFICIAL PARTNERS

ASSOCIATIONS

BUSINESS EVENTS PARTNER

KNOWLEDGE PARTNERS

PREMIUM MEDIA PARTNERS

OFFICIAL RADIO STATION

MEDIA PARTNERS

START-UP & INNOVATION

ZONE

BUSINESS EVENTS STAGE

ZABEEL HALL 3

SHEIKH SAEED HALL 2

EAST MEETS FEASTFood Hall LOUNGE

MEETINGS LOUNGE

SHEIKH SAEED HALL 2

SHAPING THE FUTURE OF TRAVEL

Arabian Travel Market returns for its 32nd edition with a focus on driving connectivity, innovation and sustainable growth in the travel industry

The 31st edition of Arabian Travel Market (ATM) wrapped up in May last year, setting a remarkable new record with over 46,000 industry professionals from more than 160 countries – including 33,500 visitors –joining the event. As the leading platform for travel trade professionals in the Middle East, ATM has firmly established itself as a key driver of industry innovation and connection over the last three decades.

This year, the 32nd edition, running from April 28 to May 1, 2025, promises to bring together even more thoughtprovoking conversations, groundbreaking trends and invaluable networking opportunities at Dubai World Trade Centre.

ENHANCING CONNECTIVITY

In today’s hyperconnected world, where travel knows no boundaries and business opportunities are limitless, ATM serves as a hub where visionary minds come together to assess the industry’s direction and shape its future. By identifying emerging trends, opportunities and challenges, ATM stays ahead of the curve, spotlighting what’s next for tourism.

As the focus increasingly shifts towards strengthening global connections

across borders, sectors and communities for greater collaboration and growth, connectivity has become the driving force behind the future of tourism. Reflecting this shift, ATM has chosen ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’ as this year’s theme. The carefully curated conference programme will, therefore, explore how contemporary shifts in traveller behaviour and technology can both contribute to and benefit from enhanced connectivity. The concept will be examined from multiple angles, highlighting the interconnection between technology, people and destinations.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Connectivity through technology is obviously a key growth area in travel and tourism, but it is also about the seamless flow and interaction of people, goods and ideas, which support businesses worldwide. As we look to the future, the importance of connectivity in shaping the tourism landscape cannot be overstated. This year’s theme highlights the vital role that enhanced connectivity plays in shaping tomorrow’s

tourism landscape, whether through technological innovation, infrastructure development or improved crosscollaboration among key stakeholders.

“ATM 2025 will bring together experts and industry leaders to explore how technology, collaboration and sustainable practices can collectively drive the sector forward. This will provide a valuable opportunity for stakeholders to explore practical solutions and share insights that will help guide the sector’s development in the future.”

THE NEW BUSINESS EVENTS STAGE AT ATM 2025 WILL FEATURE SESSIONS DEDICATED TO THE LATEST TRENDS AND DEVELOPMENTS IN THE BUSINESS EVENTS SECTOR

SPOTLIGHTING EMERGING TRENDS

As travellers continue to seek new experiences, emerging trends in leisure, luxury and business travel are rapidly reshaping the future of the industry. At ATM 2025, these trends will take centre stage, offering unparalleled insights into their impact on the global tourism landscape.

The event will highlight key areas of growth, including the increasing importance of personalisation, along with the rise of bespoke, luxury and experiential travel, reflecting the evolving preferences of today’s travellers. Macroeconomic trends will also be explored to understand their effect on investment in the travel industry, from infrastructure development to technology adoption and strategic partnerships. In addition, the latest innovations in travel technology will be discussed, including data-driven travel, artificial intelligence, smart devices, mobile applications, contactless solutions, big data, machine learning, blockchain, augmented reality and next-gen mobility.

ATM 2025 will also dive into other exciting new avenues for travel, such as generational travel, the rise of cruise and rail tourism, the growing interest in gaming, diversity and inclusion as well as wellness and celebratory tourism.

ON THE AGENDA

As every year, the conference programme will provide invaluable insights into the chosen theme, complemented by illuminating discussions across a range of sectors. Highlighting key sessions on the agenda, Curtis shared: “The Ministerial Summit will return, gathering a panel of global tourism ministers to discuss the future of tourism connectivity across the Middle East and beyond. This will be supported by a series of sessions delving into the role of connectivity in key areas such as aviation, hospitality, sustainability, brand transformation, regional tourism and destination revitalisation, among others.”

These discussions will be led by esteemed industry keynote speakers from around the globe across three main stages at ATM 2025: the Global Stage, the Future Stage and the new Business Events Stage, making its debut this year.

In response to increasing demand from both visitors and exhibitors, the new Business Events Stage at ATM 2025 will feature sessions dedicated to the latest trends and developments in the business events sector. Curtis explained: “At the 2024 edition of ATM, over 7,000 attendees and 1,500 buyers expressed interest in the business events sector, with 400 exhibitors highlighting it as a key component of

ATM 2024

ATM 2024 ATM 2024

their offerings. As such, this new segment aims to add value for this core audience by connecting suppliers and buyers in the business events industry, underscoring the sector’s growing importance.”

Further emphasising the significance of business events within the broader business travel landscape, ATM has partnered with the International Congress and Convention Association (ICCA) as its official Business Events Partner. Sessions will explore the evolving global business events landscape, with the Global Business Travel Association (GBTA) also returning to host insightful discussions on the sustainable growth of this segment.

Highlighting additional new features at ATM 2025, Curtis explained that the programme will also include dedicated sessions focusing on key source markets such as Asia–Pacific and India, exploring trends and strategies to capitalise on the opportunities these markets present.

In exciting news for travel start-ups, the Official ATM Start-up Competition returns for its fourth consecutive year, providing a platform for innovators to showcase their cutting-edge solutions to the industry.

FOSTERING MEANINGFUL CONNECTIONS

Networking lies at the core of the ATM experience, offering industry leaders, innovators and stakeholders a dynamic platform to connect, collaborate and build valuable partnerships. Enhancing networking opportunities this year, ATM has introduced the new IBTM@ATM zone – a dedicated space for business events industry suppliers to showcase their offerings and engage with buyers through prescheduled appointments and business exchange sessions. Across the zone, exhibitors and visitors can take advantage of a range of networking opportunities, including Influencer Networking sessions, the ATM Buyers’ Club and other engaging features.

Curtis said: “ATM offers exhibitors valuable speed networking opportunities, allowing them to connect with senior buyers and forge new business relationships. Visitors also have the chance to engage with international suppliers from over 160 countries. To further enhance these connections, we provide access to the ConnectMe Meetings platform, enabling exhibitors and visitors to schedule meetings before the event.

In addition, we provide innovative event tools powered by QR codes to foster valuable connections, along with dashboards that enable customers to track and benchmark their success.”

Designed to help exhibitors effectively promote their presence ahead of the show, a range of promotional resources are made available, including social media post guidelines, PR support, logos, email templates and banner designs. Additionally, the ATM Exhibitor Portal can be used to share key messages with the media. Meanwhile, visitors can also upgrade to ‘Trade Visitor Plus’, enabling them to connect with exhibitors, fellow attendees, buyers and media through the ‘ATM Meet’ platform, while enjoying exclusive access to the Meetings Lounge for a seamless and productive experience.

ADVANCING SUSTAINABILITY

A core pillar of the travel industry, sustainability continues to remain a key focus for ATM. Not only does the conference programme continue to reflect travellers’ growing demand for sustainable tourism options, but ATM also strengthens its own commitment to the environment each year, in alignment with its parent company RX’s pledge to achieve net zero by 2040.

Curtis explained: “As an event, ATM is committed to minimising its environmental impact and has pledged to achieve net-zero emissions by 2040. To achieve this, every year, we collaborate closely with our partners, suppliers and advisors to implement practices that enhance the sustainability of ATM. We provide Exhibitor Environmental Checklists, offer guidelines for sustainable stand builds and actively avoid using single-use plastics at the venue. We also host regular stand contractor workshops to promote sustainable stand designs.”

Curtis also highlighted that despite the larger scale of the event, ATM has successfully surpassed its waste diversion target, ensuring a significant percentage of waste is kept out of landfills, further underscoring its commitment to sustainability. “Looking ahead, ATM’s long-term goals include educating and encouraging waste reduction and carbon emission cuts and implementing these practices. By working together, we can make a meaningful, positive environmental impact.”

Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline, said: “Our strategic A350 expansion across diverse geographies in the Middle East/GCC, Europe, Africa and Southeast Asia leverages the aircraft’s operational flexibility and efficiency, while offering more customers expanded premium travel options and the opportunity to experience our latest generation interiors like Business Class and Premium Economy along with plenty of thoughtful touches throughout every cabin, now available in more cities than ever before.”

Emirates will roll out the A350 on several new routes this summer. From June, the airline will operate the A350 six times weekly to Tunis and daily to Amman. Daily flights to Istanbul and Dammam will follow in July, while the aircraft will make its first appearance in Southeast Asia with daily Ho Chi Minh City services from August. Baghdad will see three weekly flights starting the same month and Oslo will join in September with daily A350 operations. Emirates will also expand its A350 operations to Bahrain and Kuwait, with

Bahrain becoming a nearly all-A350 route in June and Kuwait seeing a second daily A350 service in October. Bologna will also receive its first A350 in June.

Kazim added: “The introduction of this aircraft and layering it on existing route schedules enables Emirates to maintain a compelling competitive position as the airline of choice for discerning travellers looking for a unique slate of connectivity options and elevated onboard experiences.”

VISIT STANDS ME1220, ME1230

IHG DEBUTS VIGNETTE COLLECTION IN ABU DHABI WITH ALDHAFRA RESORT

IHG Hotels & Resorts has opened its first Vignette Collection property in Abu Dhabi. Located in Liwa’s Madinat Zayed City, Aldhafra Resort, Vignette Collection sits on the western edge of the Rub’ al Khali, offering a unique blend of luxury and desert tranquillity.

The property features 92 deluxe rooms, 13 executive suites and five private plunge pool villas, each offering views across the desert. A central courtyard frames the resort’s outdoor infinity pool, while the spa creates a space of calm. A fully equipped fitness centre will also be

available, while activities on offer include camel trekking through the dunes.

Hatham Khalil, General Manager, Aldhafra Resort, Vignette Collection, said: “We are delighted to have opened the Aldhafra Resort, Vignette Collection as IHG expands its presence in the thriving UAE capital of Abu Dhabi. This is a city that boasts a rich heritage, with the Rub’ al Khali desert. Our destination is infused throughout every touchpoint of the guest experience.”

The Vignette Collection features luxury hotels united by a vision to deliver authentic experiences. Aldhafra Resort is the second Vignette Collection property in the UAE, following Th8 Palm Dubai Beach Resort and the third in the Middle East after Arabella Beach Hotel Kuwait.

VISIT STANDS ME0620, ME0650

Aldhafra Resort, Vignette Collection

Emirates A350

RADISSON BLU HOTEL, DUBAI DEIRA CREEK CELEBRATES 50 YEARS OF HOSPITALITY

Radisson Blu Hotel, Dubai Deira Creek, the city's first five-star hotel, is marking its 50th anniversary with a renewed commitment to sustainability, innovation and exceptional hospitality. Since opening in 1975, the hotel has remained a key player in the city’s transformation, blending its rich legacy with modern advancements to meet the evolving needs of travellers. At ATM, the hotel will showcase its milestone achievements, including continuous renovations, pioneering sustainability initiatives and culinary prowess.

Lahcen Saadaoui, Hotel Manager at Radisson Blu Hotel, Dubai Deira Creek, said: “We are proud to celebrate this milestone with a series of special events and initiatives that honour our legacy, engage the local community and showcase the evolution of Dubai’s hospitality scene.”

For five decades, Radisson Blu Hotel, Dubai Deira Creek has stood as a landmark in the city’s hospitality landscape. Over the years, the hotel has undergone extensive renovations

FAIRMONT THE PALM UNVEILS LUXURY UPGRADES

Fairmont The Palm is set for a strong showing at ATM, highlighting a series of developments that elevate its luxury hospitality offering.

to maintain its timeless appeal while offering contemporary luxury. “Keeping a historic hotel fresh and relevant requires ongoing investment,” said Saadaoui. “We have regularly upgraded our guest rooms, public spaces and dining venues, ensuring

A major highlight is the launch of Bask Beach Club – a new lifestyle destination featuring stylish cabanas, an infinity pool overlooking the Arabian Gulf and entertainment for residents and visitors.

“The vision behind our new Bask Beach Club was to establish a sophisticated, stylish destination that embodies the luxury lifestyle of Palm Jumeirah,” said Dominic Arel, General Manager at Fairmont The Palm. “Our goal was to create a chic and inviting atmosphere where guests can enjoy bespoke experiences, from curated entertainment to personalised service.”

With wellness playing an increasingly vital role in luxury hospitality, Fairmont The Palm has reimagined its spa experience at Serenity – The Art of Well-Being, introducing holistic treatments that merge traditional techniques with modern therapies.

“Serenity is thoughtfully designed to complement Fairmont’s overarching luxury standards, integrating wellness experiences throughout the guest

they reflect contemporary luxury while maintaining the charm that has made us a beloved landmark. Our newly refreshed rooms offer guests a sophisticated and comfortable stay with modern technology and premium amenities.”

With sustainability now a key pillar of hospitality, Radisson Blu Hotel, Dubai Deira Creek has implemented several eco-friendly initiatives. As a high-level Green Key-certified property, the hotel has introduced energy-efficient measures such as water-saving fixtures and optimised HVAC systems. Sustainable sourcing for food and beverage offerings also remains a priority, supporting local suppliers and reducing food waste.

As the hotel celebrates 50 years, Radisson Blu Hotel, Dubai Deira Creek is not just reflecting on its legacy but also looking toward the future. “As we look ahead, we remain committed to innovation, sustainability and exceptional hospitality. With ongoing upgrades, cutting-edge technology integrations and a focus on creating unforgettable guest experiences, Radisson Blu Hotel, Dubai Deira Creek continues to be a pioneer in Dubai’s hospitality industry – just as it was when it first opened its doors five decades ago,” concluded Saadaoui.

VISIT STAND HC2230

journey, from personalised spa treatments to wellness-focused culinary options. This dedication aligns seamlessly with our core philosophy of delivering comprehensive well-being in an elegant, rejuvenating environment,” Arel added.

Fairmont The Palm’s commitment to innovation extends to its ongoing suite refurbishments, where contemporary elegance meets responsible tourism. The redesigned suites feature modern interiors, advanced in-room technology and eco-friendly practices that align with the hotel’s broader sustainability goals.

“The inspiration behind the suite refurbishment was our desire to enhance the guest experience through contemporary elegance and refined luxury,” said Arel. “As we prepare to launch the revamped suites, guests can look forward to an elevated experience that combines aesthetic brilliance, luxury comforts and an ongoing dedication to sustainability.“

VISIT STAND ME1120

Fairmont The Palm

Radisson Blu Hotel, Dubai Deira Creek

TIME HOTELS OUTLINES AMBITIOUS EXPANSION PLANS

Time Hotels is set to showcase its bold initiatives and expanding footprint at ATM, including the launch of fresh brand concepts and a renewed commitment to offering sustainable hospitality solutions.

Mohamed Awadalla, CEO of Time Hotels, said: “Growth and transformation currently underscore our focus at Time Hotels. In the last year, we have revamped our offering to align with a range of new brands, representing our vision for the future of hospitality while simultaneously delivering experiences beyond guest expectations.”

A major highlight is Time Hotels’ expansion into Asia, following a

partnership with the Maldives Fund Management Corporation (MFMC). This collaboration introduces two brands – Halo by Time, an upscale sanctuary designed for guests seeking refined tranquillity, and Vivi by Time, a youthful and vibrant lifestyle concept catering to modern travellers.

Bringing a new concept to the market, Time Hotels will also showcase Rotella, a luxury offering that blends exclusivity with cultural authenticity. Furthermore, the group's flagship brand, Time Hotels & Resorts, continues to deliver refined hospitality experiences, while Express by Time remains a key part of the portfolio, offering affordable

accommodation. Additionally, the popular Time Residences now features three subtiers – Premium, Executive and Classic.

Aligned with ATM's theme for the year, Time Hotels is prioritising deeper industry collaboration, digital innovation and cross-border engagement. “We are increasingly focused on building stronger, more efficient connections across borders, sectors and communities, whether that’s through our latest outreach programmes in new territories, implementation of new technology across our systems and website or through our various staff and community outreach promotions where we capitalise on improved connections to create ambassadors both internally and externally. We firmly believe that our success will be underscored by collaboration across the entire travel spectrum as we embrace a new era of connectivity worldwide.”

Looking ahead, Time Hotels has set a goal of expanding its portfolio to 100 properties within five years. With its current presence in the UAE, Egypt, Qatar, Saudi Arabia, Morocco, Liberia and the Maldives, the company is seeking new opportunities to scale its footprint. For the first time, all Time Hotels’ sub-brands will be showcased under one roof at ATM, reinforcing the group’s unified vision.

VISIT STAND HC1530

CODEGEN TO SHOWCASE AI-DRIVEN TRAVEL INNOVATIONS

With the travel industry increasingly embracing digital transformation, CodeGen is highlighting its cuttingedge AI-powered solutions. At ATM, the global travel technology provider will showcase TravelBox AI, a travel reservation platform, designed to revolutionise the booking process through intelligent automation, personalisation and enhanced revenue optimisation.

Mark Melzack, Global Head of Sales at CodeGen, said: “TravelBox AI is our revolutionary AI-enhanced travel reservation platform built on agenticbased architecture. It is more than just a reservation system – it’s a transformational tool designed to reshape the travel industry. By leveraging the power of artificial intelligence, TravelBox AI enables businesses to optimise revenue, enhance personalisation and introduce intelligent, market-specific products tailored to various travel segments.”

The TravelBox AI ecosystem streamlines the travel booking process for both B2B and B2C customers. It includes cutting-edge product discovery tools to personalise and enhance the traveller

experience, intelligent cross-selling to maximise revenue opportunities and smart contract loading for automated upload of inventory contracts.

With connectivity being a key theme at ATM 2025, CodeGen is leading the charge with the development of an Agentic Landscape Environment powered by Natural Language Processing (NLP) APIs. “This knowledge-based architecture will enable improved interoperability between CodeGen’s own range of products and autonomous agents. It will also allow seamless integration between tourism platforms, streamlining communication and service delivery,” said Melzack.

VISIT STAND TT3432

Vivi by Time

CodeGen

INDIA EXPANDS ATM PRESENCE AMID PROJECTED OUTBOUND TOURISM BOOM

India’s tourism industry is experiencing notable growth, fuelled by rising disposable incomes and improved global connectivity. Reflecting the country’s growing influence in international travel

MINOR HOTELS REVEALS NEW MASTER BRAND STRATEGY

Minor Hotels has unveiled its evolution into a guest-facing master brand and reinforced its commitment to creating hospitality experiences that deliver what matters most to its guests. The refresh marks a milestone for the global hospitality group as it paves the way to add nearly 300 properties to its portfolio by the end of 2027. Ian Di Tullio, Chief Commercial Officer of Minor Hotels, said: “The reimagined Minor Hotels brand represents more than just a new identity. Our valuedriven evolution, powered by enhanced digital platforms, a streamlined loyalty programme and a strong distribution strategy, reflects our ambition to deliver extraordinary hospitality experiences to our guests and be the partner of choice for owners and investors.”

According to Future Market Insights, India's outbound tourism market is projected to reach US$55 billion by 2034, expanding at a Compound Annual Growth Rate (CAGR) of 11.4 per cent over the next decade. This growth is primarily driven by increasing demand for international travel, particularly among millennials seeking diverse experiences abroad.

Furthermore, research from STR suggests that India has increasingly become one of the most targeted source markets globally, with many destinations intensifying their efforts to attract Indian travellers.

In 2024, Dubai welcomed 3.14 million overnight visitors from South Asia, with India significantly contributing to the overall 18.72 million international visitors who made a trip to the city.

STR’s findings also reveal that hotel supply in India has increased by a CAGR of just over three per cent in the past decade, with 114,000 new rooms added since

The new strategy brings its eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and travel experience brands together under the Minor Hotels banner. Guests will interact with the master brand through all touchpoints, starting with digital and mobile platforms and other changes involving marketing and sales channels and at Minor Hotels’ properties. The group has relaunched minorhotels.

2014. Developer interest remains high, with hotel occupancy rates increasing over the years, reflecting sustained demand.

This upward trajectory is underscored by the country’s participation in ATM this year, which is expected to grow 41 per cent year on year, driven by a strong presence from exhibitors such as the India Ministry of Tourism, airline carriers Air India and Air India Express, and an expanding representation from the regional tourism boards of the individual states of Goa, Karnataka, Madhya Pradesh and Uttar Pradesh.

India’s larger showcase not only highlights the country’s rich and diverse travel offerings, from luxury experiences and wellness retreats to cultural destinations and adventure tourism, but serves as a crucial platform for global travel exchange, enabling the international travel industry to tap into this lucrative market.

VISIT STANDS AS8180, AS7590, AS8155

centric site. For the first time, guests can book any of Minor Hotels’ over 560 properties on one Minor Hotels website as well as find destination information.

Minor Hotels has also launched a new mobile app, creating a single go-to app for all its brands and moving away from hotel brand-specific apps. Travellers can use the Minor Hotels app to book stays, manage bookings and gather destination information.

Taj Mahal

MARRIOTT INTERNATIONAL EXPANDS LUXURY SAFARI PORTFOLIO IN KENYA

Marriott International is expanding its global footprint with the addition of two high-end tented safari camps in Kenya – The Ritz-Carlton, Masai Mara Safari Camp and JW Marriott Mount Kenya Rhino Reserve Safari Camp.

“Building on the incredible success we have seen thus far in our luxury safari portfolio in Africa and the growing appetite for outdoor lodging and nontraditional hospitality experiences, the signing of these agreements with Lazizi Group of Companies marks another milestone in Marriott International’s growth,” said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International.

Expected to open in August 2025, The Ritz-Carlton, Masai Mara Safari Camp will be located in the Masai Mara National Reserve, renowned for its abundant wildlife, breathtaking landscapes and the annual migration of wildebeest, zebras and gazelles. Nestled amongst the trees on a secluded island surrounded by the Sand River near the Tanzanian border, this treetop retreat will feature

20 tented suites, all offering picturesque views of the riverbanks and forest.

Meanwhile, the JW Marriott Mount Kenya Rhino Reserve Safari Camp, expected to open in early 2026, will be located in the Solio Game Reserve, between Mount Kenya and the Aberdare Mountains. It will offer an immersive wildlife experience within the 45,000-acre game reserve and 19,000-acre Solio Ranch

AIRALO SPOTLIGHTS SMART ESIM SOLUTIONS

Airalo returns to ATM for its second year, showcasing the latest advancements in eSIM technology. Tony Kaldas, Director of Partnerships – Arabia & Africa at Airalo, said: “We're thrilled to be back at ATM 2025, ready to connect with travel industry leaders and showcase our latest innovations in eSIM technology. This year, we're particularly excited to highlight how Airalo is ‘Developing Tomorrow's Tourism Through Enhanced Connectivity’, aligning perfectly with the event's theme.“

Airalo has introduced Airalo for Business, a dedicated platform designed to streamline connectivity for corporate travellers. “This solution empowers businesses to manage eSIM access for their employees, ensuring seamless connectivity and cost control while travelling abroad,” explained Kaldas.

Airalo will also promote its diverse range of partnership models tailored for B2B and B2C partners. These include API integration for seamless eSIM functionality within existing platforms, white-label solutions allowing businesses to offer eSIMs under their own branding and a B2B partner platform designed specifically for travel agencies and tour operators. Additionally, co-branded partnerships and voucher programmes offer flexible options for businesses looking to enhance their customer offerings.

As the world’s largest eSIM marketplace, Airalo connects travellers in over 200 countries and territories, offering a range of local, regional and global eSIM plans.

Kaldas added: “We understand that every traveller has unique needs,

Conservancy, which is recognised for its successful rhino breeding programme. The camp will feature 20 luxurious tented units and offer a wide range of experiences, including guided horse-riding safaris, night game drives, guided nature walks, quad biking across the Solio plains and visits to a private rhino orphanage.

VISIT STAND HC2110

which is why we offer a wide range of eSIM packages, from local and regional options to comprehensive global plans. This ensures that travellers can choose the most costeffective and convenient connectivity solution for their specific journey.“

VISIT STAND TTC114

The Ritz-Carlton, Masai Mara Safari Camp

Airalo

PERU RETURNS TO ATM AFTER A DECADE

Peru is set to make a grand return to ATM after a decade. During the show, the country will highlight its luxury tourism experiences, cementing its position as a premier destination for high-end travellers from the region.

Boasting diverse and immersive travel experiences, Peru will showcase everything from Machu Picchu and the Nazca Lines to the Amazon River’s pristine beauty. Through its participation, the country will also spotlight exclusive accommodations,

bespoke services and tailored experiences designed to meet the expectations of discerning Middle Eastern travellers.

Peru’s global recognition as a toptier destination continues to grow. At the World Travel Awards 2024, Machu Picchu was named the World’s Leading Tourist Attraction for the sixth time, further cementing its status as an iconic landmark. Additionally, it became the first global tourist site to achieve carbonneutral certification, underscoring Peru’s leadership in sustainable luxury tourism.

ATM attendees will have the opportunity to explore Peru’s high-end offerings, including luxury Amazon cruises, glamping in the Ica Desert and the Sacred Valley and elegant train journeys across the Andes, where breathtaking landscapes meet world-class service. With its return to ATM, Peru aims to captivate the Middle Eastern market, inviting travellers to experience the country’s unparalleled blend of adventure, culture and luxury.

VISIT STAND AM0404

BOOKINGAGORA ANNOUNCES STRATEGIC PARTNERSHIP WITH JUNIPER TRAVEL TECHNOLOGY

Global travel marketplace

BookingAgora has announced its partnership with Juniper, a leading technology platform for global travel distribution. This collaboration is set to enhance BookingAgora's service offerings and expand its reach in the global travel industry.

The partnership will enable BookingAgora to leverage Juniper's advanced technology solutions, providing seamless integration and improved efficiency for travel agents and customers alike.

Kadri Ciga, Managing Director of BookingAgora, said: “This partnership allows BookingAgora to access a diverse range of travel products and services, expanding our offerings to meet the unique needs of customers worldwide. Participating in ATM Dubai strengthens our presence in the Middle East and provides an opportunity to connect with industry leaders and understand the unique preferences of travellers in this region.“

Camilo Pereira, Relationship & Corporate Integrations Director at Juniper, stated: “The strength and versatility of our Juniper technology, backed by a highly specialised team, enables partners like BookingAgora to integrate into a global ecosystem of travel suppliers. This not only optimises connectivity but also enhances

product distribution, ensuring greater variety, efficient connectivity, scalable integrations and cutting-edge technology.”

AT ATM, both companies look forward to showcasing their latest offerings and forging new connections.

VISIT STANDS TT3140, TT3115

Lima, Peru

BookingAgora at ATM 2024

GLOBAL STAGE

DAY 1 - MONDAY 28TH APRIL

 12:00 - 12:20

SEAMLESS TRAVEL: THE FUTURE OF CONNECTED TRAVEL & PAYMENTS FOR THE EXPERIENCE DRIVEN EXPLORERS

In partnership with: Visa Explore the future of connected travel and payments for the experience-driven traveller.

Dr Saeeda Jaffar, SVP & GM – GCC, Visa Murad Osmann, Founder, #FollowMeTo

 12:20 - 13:00 NETWORKING WITH VISA

In partnership with: Visa

Join Visa at the Networking Zone.

 12:30 - 13:10 HOSPITALITY REDEFINED, FIND YOUR COMPETITIVE EDGE

In partnership with: IHG

Gain exclusive insights from one of the industry’s most influential leaders.

Paul Clifford, Group Editor, ITP Media Group

Haitham Mattar, Managing Director, MEA & South West Asia, IHG® Hotels & Resorts

 13:15 - 14:00 SELLING MORE THAN JUST A ROOM: THE IMPACT OF EXPERIENCE ON HOTELIERS

Travel has evolved from passive sightseeing to immersive experiences but how is this impacting the face of hotel brands in the Middle East?

Paul Clifford, Group Editor, ITP Media Group

Adrian Messerli, Area President Hotel Operations - Europe, Middle East and Africa, Four Seasons Hotels & Resorts

Kerry Healy, Chief Commercial Officer, Middle East Asia Pacific, PME, Accor

Eddy Tannous, COO, Rotana Hotels

Frank Trampert, Senior Vice President & Global Managing Director of Community

Sales & Marketing, Sabre Hospitality

Sameh Muhtadi, CEO, RAK Properties

 14:15 - 14:45 OPTIMISING LOYALTY PROGRAMMES FOR GLOBAL REACH AND LOCAL MARKETS

In partnership with: Visa

Senior executives from leading brands explore strategies for enhancing loyalty programmes that cater to both global audiences and local markets.

Devendar Agarwal, Vice President, Head of GCC Merchant Sales and Acquiring, Visa Middle East FZ-LLC

Nejib Edouard Ben Khedher, Divisional Senior Vice President, Emirates Skywards, Emirates Group

Sandeep Walia, Chief Operations Officer, Middle East & Luxury, Europe, Middle East and Africa, Marriott International

 14:50 - 15:30 STRENGTHENING REGIONAL TOURISM THROUGH STRATEGIC INVESTMENT AND INNOVATION

Explore key macroeconomic trends, innovative investment strategies and policy frameworks driving sustainable growth in the Middle East’s evolving tourism landscape.

Rhea Saran, Advisory Consultant, Brunswick Group

Emmanuel Marill, Director MENA, Airbnb Irina Matei, CEO, Therme Dubai

 15:40 - 16:10 CONSIDERATIONS AND IMPLICATIONS OF INVOLVING COMMUNITIES IN DESTINATION REVITALISATION

Explore the role of community involvement in destination revitalisation. Peter Varga, University Professor, PhD, EHL Hospitality Business School,

HES-SO University of Applied Sciences and Arts, Western Switzerland, Lausanne Richard Stolz, Principal, Roland Berger Derar Almanaseer, Executive Director Group Strategy and Sustainability, ADNEC Group

Turky Kari, Executive Director of Marketing and Corporate Communications, AROYA Cruises

Abdulaziz Al Khoori, Executive Director of Group Strategy and Transformation, Miral

 16:10 - 17:00 ENHANCING COMPETITIVENESS THROUGH A CIRCULAR ECONOMY

In partnership with: Global Travel & Tourism Resilience Council

Explore how the circular economy can be a key strategy for businesses to achieve both environmental and economic goals.

Neda Shelton, Head of Communications, Marketing & Corporate Affairs, Solutions Plus

Nico Nicholas, CEO, ZEERO Group Limited

Dr. Hashil Al Mahrouqi, Chief Executive Officer, Omran Group

Caroline Moultrie, President – EMEA, MMGY Global Christian Delom, President & CEO, CD CONSULT

 17:00 - 17:30 MEET THE EXPERTS: CIRCULAR ECONOMY

In partnership with: Global Travel & Tourism Resilience Council

Nico Nicholas, CEO, ZEERO Group Limited

Dr. Hashil Al Mahrouqi, Chief Executive Officer, Omran Group

Caroline Moultrie, President – EMEA, MMGY Global Christian Delom, Secretary General, A World for Travel Neda Shelton, Head of Communications, Marketing & Corporate Affairs, Solutions Plus

 11:00 - 13:00 MINISTERIAL DEBATE: UNLOCKING TOURISM GROWTH THROUGH CONNECTIVITY

International ministerial voices discuss the opportunities for collaboration, investment and barriers to overcome.

Eleni Giokos, Anchor & Correspondent, CNN International

 14:00 - 14:35 ATM TRENDS REPORT: LEISURE, LUXURY & MICE - LEADING TRENDS FOR THE MIDDLE EAST

In partnership with: Tourism Economics, an Oxford Economics Company

Explore the key forces shaping the travel sector in the Middle East and Arabian Gulf with this bespoke report. Providing in-depth analysis of emerging travel trends, evolving travel preferences and economic impacts on the region.

Dave Goodger, Managing Partner –EMEA, Tourism Economics, an Oxford Economics Company

 14:45 - 15:25 REDEFINING TOURISM PRODUCTS IN UNCERTAIN TIMES

In partnership with: Global Travel & Tourism Resilience Council

In the midst of ongoing geopolitical conflicts, climate change, coastal erosion, natural disasters, drought and famine,

DAY 2 - TUESDAY 29TH APRIL

the tourism industry in the Middle East is facing unprecedented challenges.

Ibrahim Osta, Global Tourism Lead and Senior Economic & Trade Advisor, Chemonics International Hon. Ghada Shalaby, Executive Director, Egyptian Hotel Association

Roberto Martinoli, Board Member/ Managing Partner, Rina SpA/MC4Yachts

Alastair Crossley, Global Head of Travel Solutions, AXA Partner

Joanna Kolatsis, Director, Themis Advisory Limited

 15:30 - 15:40 IN CONVERSATION - DISTRIBUTION EMPOWERMENT FOR SMES

In partnership with: Global Travel & Tourism Resilience Council

Learn how aiding local SME’s through powerful digital distribution tools provided by some destinations is a key to success. Hear how this empowers local communities and why it is important.

Caragh Curran, MBA, Founder and Managing Director, Sustainable Tourism Consultants

Shabib Al Maamari, Managing Director, Visit Oman

 15:45 - 16:20 IMPLEMENTING REGENERATIVE TRAVEL PROGRAMMES

In partnership with: Global Travel & Tourism Resilience Council

Sustainability is no longer enough – the travel industry must move towards regenerative practices that aim to restore and revitalise the destinations that travellers visit.

Jennifer Croes, Conservation Scientist, Consultant, Jennifer Croes Consulting

Carlota Galvan, Head of ESG, HBX Group

Dr. Ioannis Spanos, Vice PresidentSustainability, Expo City Dubai

Rylan Henriques, Partner, Boston Consulting Group

 16:25 - 17:00 REIMAGINING ESG IN THE MIDDLE EAST: A WOMAN’S PERSPECTIVE

In partnership with: Global Travel & Tourism Resilience Council

In recent years, the concept of Environmental, Social, and Governance (ESG) criteria has become increasingly important in the travel industry globally.

Neda Shelton, Head of Communications, Marketing & Corporate Affairs, Solutions Plus Zina Bencheikh, Managing Director EMEA, Intrepid Travel

Jane McFadzean, Senior Director

Global Sustainability, Trip.com

Sonia Decodes, Director of Insights & Tourism, Mabrian

Jessica Matthias, Senior Director, Sustainability, Sabre Corporation

Beth Freedman, UK Executive Vice President & Managing Director, MMGY

DAY 3 - WEDNESDAY 30TH APRIL

 10:30 - 11:00 UP IN THE AIR: WHAT’S NEXT FOR AVIATION IN THE AGE OF TRANSFORMATION AND GLOBAL DISRUPTION?

Airlines are facing an era of transformation, where investment decisions, AI adoption and supply chain instability are reshaping the future of flight.

Hayley Skirka, Independent Travel Journalist

Paul Griffiths, CEO, Dubai Airports

Aloke Singh, CEO, Air India Express

 11:05 - 11:40 ELEVATING TRAVEL AND HOSPITALITY: DATA-DRIVEN OPERATIONS TO FUEL GROWTH IN THE MIDDLE EAST

In partnership with: STR & Cirium Cirium and STR share real-world examples of how businesses are leveraging data analytics to enhance operations, highlight market trends shaping the Middle East and explore untapped potential in the region.

Sarah Duignan, Director of Client Relationships, STR Piyush Chawla, Head of Sales - EMEA, Cirium

 11:45 - 12:45 CRUISE ARABIA: CHARTING THE GULF’S FUTURE AS A GLOBAL CRUISE HUB

One year after the formation of the Cruise Arabia Alliance, this panel will assess the progress made in establishing the Arabian Gulf as a premier global cruise destination.

Gemma Greenwood, Director, Content Incorporated

Jasem Zaiton, Director & Co Founder, Zaiton FZ LLE, Zaiton Destinations

PVT LTD & Cruise Zaiton LLC

Mashhoor Baeshen, Executive Director, Commercial & Business Development, Cruise Saudi

Janet Parton, VP Business Development (UK, Europe, Australia), Celestyal Angelo Capurro, Executive Director, MSC Group’s Cruise Division

Dave Goodger, Managing Partner –EMEA, Tourism Economics, an Oxford Economics Company

Saud Hareb Almheiri, Cruise Tourism & Yachting Lead, Dubai Department of Economy and Tourism (DET)

 12:50 - 13:25 THE ROLE OF GROUND TRANSPORTATION IN CONNECTED TRAVEL STRATEGIES

Speakers will discuss the intersection of mobility, sustainability and personalisation in the context of ground transport to enable seamless travel and unlock competitive advantage.

Alexandra Topalian, Conference Chair & Panel Moderator, Alexandra Topalian Management Consulting LLC

Justin Cooke, CEO, World Sustainable Travel & Hospitality Awards

Jehan de The, Group Public Affairs Director, Europcar Mobility Group

Ahmed Arab, Head of Business Development, MEA, Uber

 13:30 - 13:50 EMERGING PERSONALISATION TRENDS FOR IMPROVED LOYALTY

In partnership with: Global Loyalty Organisation (GLO) Uncover the shift in loyalty preferences for 2025 and examine how consumer preferences for personalisation differ across regions, such as Brazil and Saudi.

Dilek Glenister, Co-Founder Global Loyalty Organisation

Anastasia Levashova, Director/ Co-Founder, Global Loyalty Organisation

 13:55 - 14:25 OMNICHANNEL STRATEGIES FOR SEAMLESS TRAVEL EXPERIENCES

Learn how omnichannel marketing is key to delivering consistent and coherent experiences.

Holly Phillips, Co-Founder & CEO, For Digital Sakes

 14:30 - 15:10

MULTIMEDIA: CONNECTING GLOBAL AUDIENCES & UNLOCKING HYPERLOCALISED CAMPAIGNS

Marketing leaders discuss how multimedia strategies are not just shaping travel marketing but also connecting local tourism providers, trade partners through

regional personalisation and UGC. Elaine Azlin, Global Public Relations Agency Founder, Address & Co.

Shabib Al-Maamari, Managing Director, National Travel Operator (Visit Oman), Sultanate of Oman

Rob Torres, Senior Vice President, Media Solutions, Expedia Group

John Speers, Joint Managing Director, MSQ Middle East

Peggy Li, CEO, Strategic Partnership Solutions LLC

 15:15 - 15:35 REACTING TO A SHIFTING MEDIA LANDSCAPE

This panel will address the challenges and opportunities of owning and adapting content amidst changing user preferences.

Joshua Foer, Co-Founder, Atlas Obscura

 15:40 - 16:00 FROM DISCOVERY TO CONVERSION: HOW TIKTOK IS CHANGING THE GAME

This keynote will dive into TikTok’s evolving role in the travel marketing ecosystem.

Marc-Antoine Simon, Industry Manager, Travel Global Business Solutions, MENA - TikTok, TikTok ByteDance

 16:30 - 17:00

THE CREATOR’S PLAYBOOK: MASTERING THE BUSINESS OF TRAVEL CONTENT IN THE SOCIAL SEARCH AGE

In partnership with: NaviSavi

This session provides a strategic playbook for managing creator relationships.

Sally Bunnell, CEO & Founder, NaviSavi INC

Ghadeer El Khub, Creative and Production Director, Department of Culture and Tourism - Abu Dhabi

Rana Samara, Social Media Director, Wego

Ali Almeshaal, CEO, Sukun

 17:00 - 18:00 INFLUENCER NETWORKING

In partnership with: NaviSavi Via online registration only

 10:30 - 11:00

APAC MARKET INSIGHTS - STATISTICS

In partnership with: Euromonitor

Unpack the leading trends influencing the APAC region, with a comprehensive overview of trends leading the transformation of traveller profiles in Asia-Pacific.

Prudence Lai, Consultant, Euromonitor International

 11:00 - 12:00

APAC MARKET IMPACT - DISCUSSION

In partnership with: China Daily

Following the insightful presentation on the shape of the APAC Market, senior leaders will discuss how this is directly impacting the way they are shaping their tourism strategies.

Mingjie Wang, Global Journalist, China Daily

Alhasan Aldabbagh, President of

DAY 4 - THURSDAY 1ST MAY

APAC Markets, Saudi Tourism Authority

Gary Bowerman, Founder, Check-in Asia

Boon Sian Chai, Managing Director and Vice President of International Markets, Trip.com Group

Shahab Shayan, Regional Director Asia Pacific, Department of Economy and Tourism

 12:30 - 13:30

NEXT GEN TRAVELLER: INDIA

India’s tourism market is on the rise, presenting opportunities for growth.

Shivani Gupta, Managing Partner, FINN Partners

Abdulla Yousuf, Director of International Operations, Department of Culture and Tourism, Abu Dhabi

Saurabh Rai, Executive Vice President, Preferred Travel Group

Bader Ali Habib, Director of Proximity Markets, Dubai Department of Economy & Tourism

 13:45 - 14:45 EMPOWERING LEADERSHIP: INSPIRING AND RETAINING THE NEXT GENERATION OF TOURISM PROFESSIONALS

In a rapidly evolving tourism landscape, attracting and retaining top talent is no longer just an HR priority – it’s a leadership challenge.

Edmund Goh, Professor - Assistant Dean, Research and Innovation, Abu Dhabi Hospitality Academy, Les Roches Lamees ElZeghaty, Head of Lists and Certifications Department, Great Place to Work® Middle East

Patrice Gordon, Author, Executive Coach & Strategic Advisor

Margaux Constantin, Partner, McKinsey & Company

Julia Miller, Senior Director Compensation & Benefits MEA, Hilton Justin Bell, Country Manager Saudi Arabia and UAE, Virgin Atlantic Airways

PRESENTED BY:

FUTURE STAGE

DAY 1 - MONDAY 28TH APRIL

 11:30 - 12:15 AI ADOPTION: FROM BUZZWORDS TO BUSINESS STRATEGY

Cassie Kozyrkov, CEO, Kozyr

Cassie Kozyrkov, a renowned leader in artificial intelligence and founder of Decision Intelligence, was Google's first Chief Decision Scientist. Cassie spearheaded Google's AI-first transformation, training 20,000+ Googlers and impacting over 500 projects.

Renowned for her ability to demystify AI concepts, Cassie combines technical expertise with humour and charisma to deliver impactful presentations. Her insights have guided global leaders at organisations like Gucci, NASA and Meta.

A seasoned speaker, Cassie has captivated audiences on stages worldwide, including the United Nations and the World Economic Forum. In this insightful talk, she cuts through the noise – exploring what’s easy, what’s hard and how to spot genuine opportunities to improve your business with AI. She will make links into the travel world and demonstrate how this industry can get to the forefront of AI adoption.

 12:30 - 13:15

GAMING THE FUTURE: GLOBAL TOURISM’S WINNING STRATEGY

Explore how gaming is transforming global tourism, with a spotlight on emerging markets and winning formulas for economic growth, tourist attractions and integrated resort success.

Josh Corder, Travel Journalist

Darren Bishop, SVP, Travel and Tourism Practice Lead / Market Research and Strategy Consultant, Heart+Mind Strategies

Judith Cartwright, Founding & Managing Director, Black Coral Consulting

Edward Batrouni, Founder/ Executive Director, Zenitech Sanjiv Hulugalle, Senior Vice President & General Manager of Cinnamon Life at City of Dreams

 13:30 - 14:15

BEYOND 2025: THE MICROTRENDS REDEFINING TRAVEL

Travellers are ‘rewriting their playbook’ in 2025, defying conventional getaways and forging new connections with themselves, their loved ones, those they meet along the way and the destinations they visit.

Aleix Rodriguez Brunsoms, Director - Strategy, Skift Advisory Fouad Talaat, Regional Manager, Booking.com

John Bevan, CEO, Dnata Travel Group

Amani O’Neill, Senior Public Policy Manager, Middle East, Airbnb

 14:15 - 15:00 ACCELERATING ACCESSIBLE TOURISM

Panellists will discuss steps the industry can take to accelerate its accessible tourism initiatives, unlocking both ethical and business opportunities.

Josh Corder, Travel Journalist

Enrique Eduardo Ruiz de Lera, Global Chief Marketing Officer,

Turespaña/Spain Tourism Board

John Sage, Founder and CEO

Sage Inclusion

Emil Petrov, Vice President, Strategy and Insights, Ras Al Khaimah Tourism Development Authority

Waleed Ahmed, COO, Transreport Limited

 15:15 - 16:00

HOSPITALITY NEWS ME PRESENTS: GLOBAL TRENDS AND PREDICTIONS FOR 2025

In partnership with: Hospitality News ME

Join in for an insightful exploration of the future of hospitality and travel in 2025.

Lisa Jerejian, Communications Manager, Hospitality Services Middle East

Leila Serhan, Senior Vice President & Group Country Manager for North Africa, Levant and Pakistan (NALP), VISA Hala Matar Choufany, President, Middle East & Africa, HVS MEA

Justin Reid, Senior Director of of Global Partnerships, Tripadvisor

Eddy Tannous, COO, Rotana Hotel Management Corporation PJSC Haifa Beseisso, YouTuber, Speaker TV Host, FlyWith Haifa

 16:15 - 17:00

GENERATIONAL TRENDS INFLUENCING HYPERPERSONALISATION IN LUXURY

In partnership with: Destinations of the World News

Hyper-personalisation in luxury travel is a growing trend driven by generational differences in expectations and behaviours.

Steven Bond, Freelance Travel Editor Loay Nour, Vice President, Fairmont Brand & Marketing Communications Amir Golbarg, Senior Vice President, Minor Hotels

Nicolas Hauvespre, VP of Luxury Brands, MEA, Marriott Alexander Robertson, VP Brand, Digital, Loyalty, Jumeirah

DON’T MISS

 10:30 - 11:15

WHAT A WASTE! HOW TO BETTER MANAGE FOOD WASTE IN TOURISM

Speakers will explore why sustainability is rapidly becoming a key driver for success in the hospitality industry and how employees in hotels can contribute. Katie Chambers, Broadcast Journalist

Enas Sobhy Ali, Head of Corporate Social Responsibility, Tadweer Dubai

Dr. Amal Albedwawi, Senior Food Safety Specialist, UAE Food Bank

 11:30 - 12:15

DRIVING GROWTH IN THE REGION THROUGH A STRONG AND INTERCONNECTED ECOSYSTEM

In partnership with: Amadeus Hear experts discuss their contributions to maintain the Middle East’s leading position in global tourism, and how a collaborative approach is transforming the industry and paving the way to success.

Alfonso Sasselli, Head of Industry Partnerships, Amadeus IT

Tarique Khatri, EVP - Chief Commercial Officer, Almosafer (Part of Seera Group)

Hoor Alkhaja, Senior Vice President of International Operations, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Department of Economy and Tourism (DET)

David de la Cruz, VP Digital Delivery and Data, Etihad Airways Tareque Ali Choudhury, Vice President Technology, Dubai Airports

 12:30 - 13:15

DARE TO ASK: WOMEN IN HOSPITALITY

The first thing to ask ourselves is: do we know what we want and are we communicating it effectively? Get curious and be honest with yourself about what areas you want to explore. This engaging format is a quick-fire Q&A which will enable and empower you to ask all the key questions on women in hospitality.

Katie Chambers, Broadcast Journalist

Frauke Anoun, General Manager, Affini, A Tribute Portfolio Residence

Elham Bolooki, Senior Manager - Experiential Learning, Dubai College of Tourism / DET

DAY 2 - TUESDAY 29TH APRIL

 13:20 - 14:00

THE POWER TO EMPOWER: CULTURAL CONNECTIVITY AND INCLUSION

As the Middle East continues to position itself as a global tourism hub, cultural connectivity and inclusivity are key to sustainable growth, economic prosperity and enhanced traveller experiences. However, balancing diversity, equity, and inclusion (DEI) with regional values and cultural sensitivities presents unique challenges.

Deborah Thomson, Cluster General Manager - JA Hatta Fort Hotel & Terra Cabins at JA Hatta Fort Hotel, JA Resorts & Hotels

Wesley Hartmann, Head of Environmental and Conservation Operations, Wilderness Adib Samara, General ManagerKingdom of Saudi Arabia, Blacklane Dr. Ilayaraja T, Managing Director of Madhya Pradesh State Tourism Development Corporation

 14:15 - 15:00 SUCCESSFULLY EXECUTING CULTURAL IMMERSION AND WELLNESS TRAVEL FOR THE EXPERIENTIAL TRAVELLER

This session will look into how wellness travel and experiential travel are reshaping how people explore the world today. Audiences will discover the changing travel styles that prioritise personal growth, holistic well-being and immersive cultural engagement.

Paul Boldy, Global Head of Hospitality Futures, Benoy

 15:15 - 16:00 TURNING FRAGMENTATION INTO OPPORTUNITY FOR SMARTER RETAILING

In partnership with: Sabre

Discover how AI-powered solutions are simplifying complexity, enhancing personalisation and unlocking new revenue and efficiency opportunities.

Ramzi Al-Qassab, Managing Director, Sabre Travel Network Middle East

Frank Trampert, Senior Vice President and Global Managing Director of Community Sales & Marketing, Sabre Hospitality

Paolo Federico, SVP Revenue Management and Distribution, Jumeirah Group

Alexander Gali, GM Sales Strategy, Saudia

Faisal Alrajhi, Group CEO & Co-Founder, Almatar

 16:15 - 17:00 GROWTH OF WELLNESS AND CELEBRATORY TOURISM

In partnership with: TravTalk

Explore travel trends reflecting shifting societal priorities toward experiences that foster meaning, connection and celebration of life’s milestones.

San Jeet, Director, DDP

Publications Private Limited

Paul Stevens, Chief Operating Officer, Middle East, Africa and Türkiye, Premium, Midscale and Economy Division, Accor Eddy Tannous, COO, Rotana Hotel Management Corporation PJSC

Kathryn Moore, Founder and Managing Director, Spa Connectors

DAY 3 - WEDNESDAY 30TH APRIL

 10:30 - 11:00 TRAVEL TECHNOLOGY: GET AHEAD OR GET LEFT BEHIND Unlock the key to innovative thinking. This fireside chat will offer an inside look into how industry innovators have identified gaps in the market and leveraged technology to create gamechanging solutions that disrupt.

Kate Harden-England, Editor, Travolution

Merilee Karr, Founder, UnderTheDoormat

Gaurav Bhatnagar, Co-Founder, TBO.com

 11:10 - 11:50 DATA-DRIVEN TRAVEL: THE NEXT FRONTIER OF DESTINATION TRANSFORMATIONS

In partnership with: Travolution

In an era where data is the most valuable resource, this power-panel will highlight how cutting-edge technology and analytics are pioneering the new shape of destinations.

Kate Harden-England, Editor, Travolution

Zeynep Mutlu Bigalı, Head of Destination Partnerships, Skyscanner

Jay Wardle, President & GM, RateGain Adara Inc.

Andrew Smith, Senior Vice President, Agoda

Brent Roberts, Global Director of Sales, Destinations, Amadeus

 12:00 - 12:40 SMARTER SUSTAINABILITY: THE ROLE OF TECH IN SUSTAINABLE TOURISM

Sustainable tourism tools are used to not only satisfy travellers and host communities – it also emphasises economic, social and environmental considerations, demanding balance among communities and companies.

Jane Witherspoon, Editor in Chief, Euronews Middle East

Jess Matthias, Senior Director, Sustainability, Sabre Corporation

Carlos Cendra, Chief Marketing & Communications Officer, Mabrian Technologies

 12:50 - 13:20 LETTING THE DATA TALK - OTA BENCHMARKING

In partnership with: Videc

In this quick-fire data dump, exclusive analytics will be shared on benchmarking and real-time data trends to refine strategies, improve performance and stay ahead in a highly competitive OTA market.

Virendra Jain, Co-Founder & CEO, Videc

 13:30 - 13:45

PRECISION IN PERSONALISATION:

AI’S ROLE IN TAILORING TRAVEL EXPERIENCES

In partnership with: Huawei

Sukhpreet Singh Ghataura, Director - Ecosystem Development, MEA, Huawei Tech (UAE)

 13:45 - 14:15

A NEW PARADIGM OF SUSTAINABLE TOURISM FROM A GLOBAL PERSPECTIVE

In partnership with: Huawei This session explores the future of sustainable travel, examining emerging tourism trends, eco-conscious traveller behaviour, AI innovation, cultural preservation and the power of international collaboration to drive the future of sustainability in tourism.

Sukhpreet Singh Ghataura, Director - Ecosystem Development, MEA, Huawei Tech (UAE)

Liu Yang, Director, China Cultural Centre in UAE

Weiwei Yang, Principal, Shanghai Municipal Administration of Culture and Tourism

 14:20 - 15:00 THE BLUEPRINT FOR TRANSFORMING MOMENTS INTO TOURISM LEGACIES

In partnership with: MCN Holdings

Ghassan Harfouche, Group CEO, Middle East Communication Network FZ LLC

Robert Willock, Global Editorial Director, EICN, The Economist Group

Jess Davies, Research Director, Truth Central, McCann Worldgroup

Joe Nicolas, CEO - UM MENAT, Universal Media Seven FZ LLC

 15:10 - 16:00 ENABLING A BETTER DIGITAL JOURNEY THROUGH CONNECTIVITY

Experts from leading tech companies will discuss how interconnected systems, automation, and emerging technologies can address industry-wide challenges.

Anastasia Varnavskaya, Founder, Fortuda & Mentor at Women in Tech Global

Custódio Barreiros, Founder & CEO, EIP MGT

Virendra Jain, Co-Founder & CEO, Videc

Sam Woollard, CMO, TRAVALA

Felix Shpilman, President and CEO, Emerging Travel Group

 16:10 - 17:00 HUMAN-CENTRIC TECHNOLOGIES CHANGING THE FACE OF TRAVEL TECH

Connecting with customers should be the first objective, however as technologies take on more “human” roles, how can we ensure that the customer truly does feel listened to?

Anastasia Varnavskaya, Founder, Fortuda & Mentor at Women in Tech Global

Robin Lawther, Vice President, Expedia TAAP

David Amsellem, CEO, The Luxurist Qais Amori, Chief Digital & Technology Officer, Almosafer (part of Seera Group)

Amy Read, VP Innovation, Sabre Hospitality

DAY 4 - THURSDAY 1ST MAY

 10:30 - 11:15

A NEW TASTE FOR TRAVEL: ALIGNING CULINARY EXPERIENCES TO MODERN TRAVELERS

Gastronomy is no longer just about dining. It’s a powerful driver of destination appeal, economic growth and cultural exchange.

Peggy Li, CEO, Strategic Partnership Solutions LLC

Philip Mahoney, Senior Vice President, Fairmont & Raffles

Ufuk Secgin, Co-Founder & CMO, Halalbooking

Sherif Tamim, Academy Chair, The World 50 Best Restaurants - MENA

 11:30 - 12:15

RETAINING HIGH-NET-WORTH TRAVELLERS BY REDESIGNING THEIR EXPERIENCE

The future of luxury travel lies in crafting thought-provoking, personalised moments that leave a lasting impact on guests. This

session will help audiences understand how to attract and retain high-net-worth travellers by designing experiences that challenge conventional notions of luxury.

Eva Stewart, Global

Managing Partner, GSIQ Tourism Insights

Anant Sharma, CEO, Matter of Form

Peter Hechler, Senior Vice President and Head of Regional Operations

EMEAA, Banyan Tree Holdings

Barbara Muckermann, Group CEO, Kempinski Hotels

 12:30 - 14:00

ATM’S OFFICIAL PITCH BATTLE

In partnership with: Intelak Inspiring the transformation of travel through entrepreneurship and connectivity, ATM welcomes start-ups to battle it out with their innovative, and industry-changing business pitches.

Jigar Sagar, Serial Entrepreneur, Triliv Holdings

Shortlisted start-ups:

Jeff Pan, Founder, Belli

Sharan Bhinder, Co Founder & Chief Customer Officer, SparkleHaze

Harsh Agarwal, Founder & CEO, ChatDMC

Ivette Vasquez, Business Development Manager, Penguinpass

Kailash Saravanan, Founder & CEO, WROXAI PVT LTD

Soufiane Almi, Founder & CEO, Club Escapade

Sai Santhosh Kalangi, Co-Founder, TravStack

 14:00 - 15:00 AI EVERYWHERE ALL AT ONCE - THE FUTURE OF CONNECTED TRAVEL

Connecting customers to unique and bespoke experiences is vital for competitive advantage, but how far can AI drive it?

John Duffield, Futurist & Innovator

BUSINESS EVENTS STAGE

DAY 1 - MONDAY 28TH APRIL

 11:15 - 11:30 ICCA FORMAL WELCOME

In partnership with: International Congress and Convention Association (ICCA)

 11:30 - 12:15 HOW GLOBAL EVENTS AND FESTIVALS DRIVE SOCIOECONOMIC GROWTH

In partnership with: International Congress and Convention Association (ICCA)

This session will show you how by delving into the transformative power of global events and festivals in fostering socio-economic growth and enhancing destination appeal across the Middle East.

Senthil Gopinath, CEO, ICCA Ahmed Al-Khaja, CEO, Dubai Festivals and Retail Establishment, Dubai Tourism Mubarak Al Shamsi, Director of Abu Dhabi Convention and Exhibition Bureau, Department of Culture and Tourism

Iyad Rasbey, VP - Destination Tourism Development, Ras Al Khaimah Tourism Development Authority

 12:30 - 13:15 THE STATE OF THE NATION: NAVIGATING THE FUTURE OF BUSINESS TRAVEL IN THE MIDDLE EAST

In partnership with: Global Business Travel Association (GBTA)

In an ever-evolving landscape, business travel is witnessing unprecedented changes, both globally and within the Middle East. This session provides an analysis of trends in business travel spending, with a focus on the region. Catherine Logan, Regional SVP - EMEA and APAC, Global Business Travel Association

Ciaran Kelly, Managing Director Middle East and Africa, FCM Travel

Ryan Morris, Director of Global Sales, IHG

Anthony Baldwin, EMEIA Emerging Markets Travel, Meetings & Events and Global Offshore Leader, EY

 13:30 - 14:15

FUTURE-PROOFING 2025: TRENDS, AI AND SHIFTS IN BUSINESS & MICE TRAVEL

Explore the ever evolving role of business and MICE travel in 2025 with an in-depth analysis of key trends, AI-driven opportunities and cutting-edge technologies.

Graham Pope, Vice President, Sales, Supplier & Venue Solutions, Cvent

 14:30 - 15:15

DEMYSTIFYING TECHNOLOGY IN EVENTS - THE HUMAN CONNECTION VS AI

The integration of artificial intelligence (AI) into the events industry is revolutionising the way events are planned, executed and experienced. However, the rise of AI also brings its challenges, ensuring the essential human connection remains at the heart of the event.

Dorothee Anjos, Managing Director, Multilem

 15:30 - 17:00

ARABIA CHINA TOURISM (MICE) FORUM

In partnership with: CBN MICE How is China developing its offerings to attract international events?

Dr Adam Wu - Chief Executive Officer CBN Travel and MICE

Eric Hu, CEO, Sichuan Qiantour Travel Services

Yang Liu, Director, China Cultural Centre in the UAE

Yuasheng Wang, CEO, High Way Travel and Tourism LLC

Sumathi Ramanathan, Managing Partner, Gratiya

Xuyan Tang, Founder and GM, Shanghai Mingshine Business Travel Service

 11:00 - 11:20

HONG KONG: DESTINATION BRIEFING

In partnership with: Hong Kong Tourism Board

DAY 2 - TUESDAY 29TH APRIL

This short destination showcase will transport you to Hong Kong and uncover all the reasons why you should build business connections with this destination.

 11:30 - 12:15 THE POWER OF PARTNERSHIPS

In partnership with: International Association of Professional Congress Organisers (IAPCO)

In this session, we will look at how associations, convention bureaus and government stakeholders work together with professional congress organisers to ensure that partnerships can thrive.

Martin Thomas Boyle, CEO, International Association of Professional Congress Organisers (IAPCO)

Dr. Ahmed El Shal, Chairman & CEO, ICOM for Organisation, Marketing and Research

Karina Soraya Lance, Associate Vice President, Business Events, Dubai Economy and Tourism

 12:30 - 13:15 WHAT’S NEW IN THE INCENTIVE WORLD?

In partnership with: Society for Incentive Travel Excellence (SITE Arabia)

Join this panel of experts from the SITE Arabian Chapter to explore the future trends in the incentive industry as they explore new destinations and the increasing demand for personalisation.

James Morgan PhD, Principal Consultant, James Morgan Associates

Karina Soraya Lance, Associate Vice President, Business Events, Dubai Economy and Tourism

Prem Vadassery, Regional Director of Operations, MCI Middle East LLC

Natalie Crampton, Director, TEC Events

 13:30 - 14:15

BUILDING STRONGER CONNECTIONS: BRIDGING GLOBAL AND REGIONAL/ NATIONAL ASSOCIATION

COLLABORATION

In partnership with: International Congress and Convention Association (ICCA)

This session will discuss how destinations can strategically leverage events to create lasting economic impact

Dermot Ryan, Head of Association Engagement, International Congress and Convention Association (ICCA)

Dr. Christina Gkitsaki, Congress Coordinator, International Association of Applied Linguistics (AILA)

Dr Tamima Al Dughaishi, President, Oman Society of Obstetrics and Gynecology (OSOG)

Karina Soraya Lance, Associate Vice President, Business Events, Dubai Economy and Tourism

Anita Matthews, Project Director, World Energy Council

 14:30 - 15:15

ADVANCING CLIMATE ACTION IN BUSINESS TRAVEL

In partnership with: Global Business Travel Association (GBTA)

This session will help you identify where to focus your efforts, benchmark your own progress and understand evolving trends so that you can take meaningful steps to align your travel programs with corporate Net Zero goals.

Catherine Logan, Regional SVP - EMEA and APAC, GBTA

Souhilla Taarabit, Group Head of Corporate Travel Services, Al Futtaim

Raghu Viswanathan, Director eFuelsSupply Chain & Strategy, Smartenergy

Souhilla Taarabit, Group Head of Corporate Travel Services, Al Futtaim

 15:30 - 16:15

EMBRACING DIVERSITY, EQUITY AND INCLUSION: A GUIDE FOR GLOBAL ENGAGEMENT

In partnership with: MCI

The events industry thrives on bringing people together, making diversity, equity and inclusion (DEI) essential principles for success in a globalised world. By embedding DEI principles into every stage of event planning and execution, you can create experiences that are not only impactful and innovative but also equitable and inclusive for all.

Ajay Bhojwani, Managing Director, MCI Middle East

 16:30 - 17:00

TRANSFORMING VENUES INTO DESTINATIONS:

HOW EXPO CITY DUBAI IS SETTING A NEW STANDARD FOR EVENT HOSTING

In partnership with: Expo City Dubai

Sholto Douglas-Home, Chief Marcomms & Sales Officer, Expo City Dubai

Nadia Verjee, Executive Director, Expo City Dubai

DAY 3 - WEDNESDAY 30TH APRIL

 11:30 - 12:15

NET ZERO CARBON EMISSIONS: WHAT RESOURCES AND TOOLS CAN HELP EVENT INDUSTRY ORGANISATIONS TO ACHIEVE THIS?

For venues, event organisers and service providers taking on the daunting challenge of achieving net zero carbon emissions, there are a vast range of resources and tools available free from Net Zero Carbon Events and its partners. This session will share insights on how to use them and experiences from users of how valuable they can be.

Eman Al Madani, Head - Centre for Responsible Business (ManagerResponsible Business), Dubai Chambers

Alexander Alles, Executive Director JMIC Joint Meetings Industry Council

Anju Gomes, Regional Director for Middle East, ICCA

Joseph Prakash, Director, Gulf Organisation for Research and Development (GoRD)

 12:30 - 13:15 EVENTS CAN REALLY CHANGE THE WORLD

This session will look at a case study on a homegrown event in Dubai and its impact on society.

Alexander John, Regional DirectorBusiness Development, MCI Middle East

 13:30 - 14:15

THE BIG TICKET EVENTS: GLOBAL IMPACT AND LEARNINGS

Big Ticket Events offers a transformative travel experience by blending luxury, excitement and cultural immersion.

San Jeet, Director, DDP

Publications Private Limited

HE Khalid Jassim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority

Noor Ahmad Hamid Al-Khaja, CEO, Pacific Asia Travel Association

Sebastien Doussin, Senior Vice President – Global Travel Services & Destination Management, Dnata Dev Karvat, Founder and CEO, Asego

 14:30 - 15:15 IBTM WORLD TRENDS REPORT: MIDDLE EAST

In partnership with: IBTM World The Legendary IBTM World Trends Report comes to the Middle East. The IBTM World Trends Report is an exclusive report focusing on all the top meetings and events industry insights for the upcoming year.

Alistair Turner, Managing Director, EI8HT PR & Marketing

 15:30 - 16:15 USING EMOTION TO ENGAGE

EVENT ATTENDEES

In this dynamic session, participants will explore the power of emotion in creating memorable, impactful event experiences. Attendees will learn how to tap into emotional triggers to capture attention, foster connection and drive action. that resonate on a deeper level.

James Morgan PhD, Principal Consultant, James Morgan Associates

THE FUTURE OF CONNECTIVITY

The ATM 2025 show theme – Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity –will explore how seamless connections across borders, industries and communities are shaping the future of travel

Connectivity has long been at the heart of the travel industry, but in today’s fast-evolving landscape, it has become more crucial than ever. From seamless journeys to integrated digital experiences, enhanced connectivity is redefining how people explore the world.

Recognising its significance, Arabian Travel Market (ATM) will focus on ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’ as this year’s theme, spotlighting how strengthened links across borders, industries and communities are driving the future of tourism. Through insightful

sessions, industry leaders will explore how strategic alliances and advancements in technology can drive tourism forward, ensuring a more resilient, sustainable and accessible future for global travel.

“This year’s theme draws inspiration from the growing recognition that connectivity is the driving force behind the future of tourism,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market. “It highlights the role of enhanced connectivity in shaping tomorrow’s tourism landscape, whether through technological innovation, infrastructure development or improved cross-

collaboration among key stakeholders. Connecting governments, environmental organisations and transportation companies, for example, helps ensure that travel thrives and contributes to the broader goals of economic growth and global development.

“By working together collaboratively, these diverse groups can align on shared goals, such as enhancing customer experience, boosting sustainability and increasing accessibility, thus creating a travel ecosystem that is more resilient, adaptive and in tune with the needs of modern travellers.”

DESTINATION FOCUS

As the industry embraces enhanced connectivity, destinations around the world are leading the way with innovative strategies to strengthen links and create more seamless experiences for travellers. Ras Al Khaimah is a prime example, having seen a rise in visitor numbers following its efforts to improve destination connectivity and visibility.

Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), said: “The ongoing expansion of Ras Al Khaimah International Airport has been pivotal in boosting tourist numbers. In 2024, the airport recorded

THE ONGOING EXPANSION OF RAS AL KHAIMAH INTERNATIONAL AIRPORT HAS BEEN PIVOTAL IN BOOSTING TOURIST NUMBERS

661,765 passengers, marking a 28.5 per cent year-on-year increase. This expansion includes accommodating larger aircraft and improving the overall visitor arrival experience.”

Phillips highlighted that collaborations with airlines and charter operators have significantly driven visitor growth, with new direct flights from key cities in Poland, Uzbekistan, Romania, Russia and India. “These efforts have already yielded impressive results, with visitor numbers from Poland increasing by 89 per cent and from Romania by 32 per cent in 2024,” he shared.

To further enhance visibility, Ras Al Khaimah has prioritised strategic initiatives in key growth markets. For example, through collaborations with Huawei, Trip.com and prominent Chinese travel and social media platforms, Ras Al Khaimah has seen significant growth in this source market, with a 10 per cent increase in visitors from China in 2024.

“These steps are part of Ras Al Khaimah’s broader ambition to attract 3.5 million visitors annually by 2030,” explained Phillips. “Through investment in infrastructure, innovative transport solutions, impactful collaborations with tour operators, strategic marketing initiatives and partnerships, Ras Al Khaimah is making the emirate more accessible and connected than ever.”

Jais Via Ferrata

Jebel Jais

STRENGTHENING CONNECTIONS

As key players in connecting destination services with travel businesses, destination management companies (DMCs) are uniquely positioned to witness the evolution of connectivity in the travel sector. Samir Hamadeh, Founder & CEO of Elevate, said: “In our hyperconnected world, prioritising connectivity is crucial to delivering seamless experiences for guests. As traveller expectations shift and technology advances, strong connections between hotels, experiences and ground services are more important than ever for creating smooth journeys.”

Building on this need for seamless connectivity, Hamadeh highlighted how regions like the Middle East and the Indian Ocean are embracing these shifts, noting that the growing tourism infrastructure in these areas demands a more agile approach to destination management.

He explained: “The UAE, for example, has consistently invested in infrastructure and technology to create a seamless visitor journey, whether through state-of-the-art transport networks, integrated tourism platforms or strategic partnerships. These

efforts have positioned the country as a leading destination that appeals to a broad range of tourists, from luxury travellers to those seeking unique cultural experiences.”

Identifying key areas of growth when it comes to enhancing connectivity in travel, Hamadeh added: “Following regional and global trends, the demand for tailored and luxury travel is growing, and our industry must expand and strengthen global networks to provide efficient and personalised services. As travellers demand more individualised experiences, stronger connectivity is essential to allow tourism businesses to tailor services based on personal preferences. By utilising AI and data analytics to understand customer behaviour, businesses can offer curated recommendations, from customised itineraries to exclusive experiences that align with each traveller’s interests.”

Hamadeh also highlighted that collaboration is key. He said: “Greater collaboration is necessary, ensuring destination management companies, tour operators and service providers work together to create luxurious and personalised experiences.”

STRONG CONNECTIONS BETWEEN HOTELS, EXPERIENCES AND GROUND SERVICES ARE

MORE IMPORTANT THAN

EVER FOR CREATING SMOOTH JOURNEYS

Raki Phillips

Dnata Travel store at Mall of the Emirates

Dubai Water Canal

STREAMLINING TRAVELLER JOURNEYS THROUGH CONNECTIVITY

With its promise of ‘Reconnecting a Better World’, Dnata Travel Group remains committed to delivering seamless experiences in the everevolving travel landscape. Through investments in technology and expanded connectivity, the group works to strengthen the interconnectedness of the global travel ecosystem.

“Today’s traveller seeks seamless systems, and search functions powered by AI are enabling simpler and smoother research for leisure and corporate travel bookings,” said John Bevan, CEO of Dnata Travel Group. “On our side, we are investing in giving our customers choice through enhanced, seamless bookings online, over the phone or in-person.”

Earlier this year, the group unveiled its new retail store at Dubai’s Mall of the Emirates, offering customers a one-stop destination for all their travel needs. Bevan added: “Our expert travel advisors located in-store at our retail outlets across the UAE have access to our thousands of connected travel partners, to customise and streamline traveller journeys across the world through one point of contact.”

Recognising the broader travel ecosystem, Dnata Travel Group continues to enhance connectivity across its operations to meet the evolving needs of airlines, destinations and travellers. The company is seamlessly integrated with a wide range of global airline partners via global distribution systems, lowcost carriers and direct new distribution capabilities. This connectivity is mirrored in the group’s extensive network of partners, including thousands of accommodation providers, ensuring access to top-tier hotels and services worldwide.

Bevan continued: “Our Yalago business, one of the world’s fastest-growing leisure accommodation wholesale specialists, is providing market-leading hotel rates and increased affordability for a growing number of international travel partners and their customers.

“Furthermore, our digital B2B attractions marketplace, Priohub, is enabling a rising number of global partners and their travellers access to seamlessly book an unrivalled range of Dubai attractions and experiences from one place, in realtime, from anywhere in the world.”

Samir Hamadeh

John Bevan

REDEFINING HOSPITALITY

In the hospitality landscape, connectivity plays a crucial role in linking people to destinations and experiences, integrating technology to offer a broader range of choices. Highlighting its efforts in this area, Amir Golbarg, Senior Vice President – Middle East & Africa at Minor Hotels, said: “At Minor Hotels, connectivity is at the heart of everything we do, integral to the ethos of each of our brands.” The renowned global hospitality company boasts a diverse portfolio, including brands such as Anantara, Avani, Oaks, Tivoli, NH Collection, NH, nhow and Elewan.

“Whether it’s our luxury brand, Anantara Hotels, with its motto, ‘Life is a journey’, connecting guests to the world’s most stunning destinations, or NH Collection Hotels, offering both business and leisure travellers the opportunity to immerse themselves in authentic cultural experiences, connectivity is at the heart of our mission to enhance the guest experience,” said Golbarg.

An integral aspect of connectivity in the tourism industry is offering travellers more choices. Through its partnership with Global Hotel Alliance (GHA), Minor Hotels provides access to over 45 hotel brands across more than 100 countries. Meanwhile, the Discovery loyalty programme further enriches the proposition, offering a range of exclusive benefits and access to unique local experiences.

As part of its commitment to providing more options for guests, Minor Hotels continues its ambitious global expansion. With a pipeline of more than 285 new hotels and nearly 47,000 keys over the next three years, the group is focused on diversifying its global market presence. This includes a strong emphasis on the Middle East and Africa, with 60 hotels slated for the region across the Anantara and NH Collection brands.

Golbarg said: “Having spent much of the past year working to collate all our eight brands under the Minor Hotels master brand platform, the goal has been to provide guests a flawlessly integrated experience to navigate multiple different brands globally according to their needs and requirements. Luxury and upscale remains a driving force in Minor Hotels’ expansion, with one-third of the threeyear pipeline categorised in the luxury segment, encompassing the Anantara, Tivoli and Elewana Collection brands, and a further third in the premium segment across NH Collection, Avani and nhow.”

CONNECTIVITY PLAYS A CRUCIAL ROLE IN LINKING PEOPLE TO DESTINATIONS AND EXPERIENCES, INTEGRATING TECHNOLOGY TO OFFER CHOICES

Anantara Bophut Koh Samui Resort

Cochem, Germany

A HOLISTIC APPROACH

As connectivity becomes a key focus in the travel industry, destinations are adopting multifaceted strategies to create seamless traveller experiences. Germany is at the forefront of this shift, developing a comprehensive system that enhances air connections, domestic transport, digital services and personalised experiences, with sustainability at the core of this approach.

“Seamless connectivity is the foundation of modern travel, shaping how destinations are accessed and experienced,” said Yamina Sofo, Director of the Marketing & Sales Office – GCC, German National Tourist Board. “For GCC travellers, Germany is more connected than ever, with over 215 direct weekly flights linking major hubs like Berlin, Cologne, Düsseldorf, Frankfurt, Hamburg, Munich and Stuttgart to the region. Once in Germany, an extensive high-speed rail network, integrated public transport and digital tools ensure effortless mobility.”

The destination remains committed to making travel seamless, inclusive and sustainable. Sofo highlighted key initiatives, stating: “Investments in highspeed rail and eco-friendly transport make domestic travel more efficient, while the ‘Tourism for All’ campaign ensures accessibility for visitors of all abilities. Additionally, digital advancements,

including multilingual platforms and AIpowered trip planning tools like Emma, further enhance the traveller experience.”

Further elevating its global appeal, Germany offers a diverse range of experiences tailored to an array of tastes – from immersive cultural programmes and luxury wellness retreats to familyfriendly adventures – seamlessly connecting visitors with their interests.

Sofo said: “Germany is a country of endless possibilities, offering something for every traveller. From the coastal landscapes of the north to the alpine beauty of the south, and from the dynamic cities of the west to the cultural gems of the east, Germany’s diversity ensures a rich and varied experience. Whether visitors seek adventure, history, wellness or luxury, the country caters to all tastes. Our strategy is to amplify awareness of Germany’s vast offerings, ensuring travellers discover its full potential. We continue to highlight immersive cultural experiences, breathtaking natural escapes and world-class wellness retreats while leveraging digital innovation for seamless trip planning.”

Balancing seamless connectivity with sustainability remains a key priority as global travel demand grows. Germany is addressing this through significant investments in eco-friendly infrastructure, including high-speed electric trains, green

SEAMLESS CONNECTIVITY IS THE FOUNDATION OF MODERN TRAVEL, SHAPING HOW DESTINATIONS ARE ACCESSED AND EXPERIENCED

airport initiatives and climate-conscious urban planning. Digitalisation is also playing a pivotal role, streamlining the traveller experience with smart planning tools and integrated transport networks.

“By combining sustainability with technological advancements, Germany is creating a future-ready travel ecosystem that meets the evolving expectations of international visitors while reducing its environmental footprint.”

RELEVANT ATM SESSIONS:

Ministerial Debate: Unlocking Tourism Growth Through Connectivity

 Global Stage

 Tuesday, April 29, 2025

 11:00 - 13:00

The Power to Empower: Cultural Connectivity and Inclusion

 Future Stage

 Tuesday, April 29, 2025

 13:20 - 14:00

The Role of Ground Transportation in Connected Travel Strategies

 Global Stage

 Wednesday, April 30, 2025

 12:50 - 13:25

Enabling a Better Digital Journey Through Connectivity

 Future Stage

 Wednesday, April 30, 2025

 15:10 - 16:00

AI Everywhere All At Once - The Future of Connected Travel

 Future Stage

 Thursday, May 1, 2025

 14:00 - 15:00

Amir Golbarg

Yamina Sofo

Brandenburg Gate

DISCOVER DUBAI WITH MARRIOTT BONVOY®

Uncover the best things to do, places to stay and dining experiences with Marriott International’s loyalty programme, designed to make travel even better

The Westin Dubai Mina Seyahi Beach Resort & Marina

As a destination of endless possibilities, Dubai seamlessly blends luxury with tradition, offering world-class experiences at every turn. With Marriott Bonvoy as the ultimate travel companion, guests can explore the emirate like never before.

Members of the Marriott Bonvoy loyalty programme enjoy a range of exclusive benefits that elevate every journey. Joining the programme is free, and members get immediate access to preferred rates and start earning points from their very first stay.

THE PERFECT STAY

With more than 50 hotels and resorts across 22 renowned brands within Marriott International’s Dubai portfolio, there is a perfect stay for every traveller. Courtyard by Marriott World Trade Centre, Dubai, for example, offers a prime location for those attending Arabian Travel Market. Meanwhile, those looking to unwind after the event can choose The Westin Dubai Mina Seyahi Beach Resort & Marina or opt for a range of other Marriott properties along the Dubai coastline, each offering its own distinctive beachside experience.

EXQUISITE DINING

Dubai’s culinary scene is as diverse and exciting as the emirate itself, offering a range of dining experiences that cater to every palate. Marriott International’s portfolio of hotels and resorts in the city provides many options for food lovers. Through Marriott Bonvoy, members can earn and redeem points at over 150 restaurants, even when not staying at a participating hotel.

To discover these exceptional venues, the More Cravings by Marriott Bonvoy app curates the best dining options, offering exclusive two -forone offers and special discounts

Diners are invited to indulge in unforgettable gastronomic journeys at acclaimed city restaurants like DUOMO, which serves fine Italian cuisine in a palatial setting at The Dubai EDITION, or sample seasonal dishes at The Beam by Chef Nick Alvis, which is newly opened at Le Royal Méridien Beach Resort & Spa, Dubai. Whether it’s an intimate meal or a lively gathering, the variety of options ensures that every meal becomes a memorable experience

LEISURE GUARANTEED

From embarking on a thrilling desert safari to going deep-sea fishing in the Arabian Gulf or booking a private tour, Dubai’s iconic experiences are now even more enticing. Members can explore a range of curated activities through Tours and Activities by Marriott Bonvoy, including city tours and cultural encounters, all while earning points along the way.

For those prioritising their wellbeing during their stay, the programme also offers a complimentary sevenday trial of FitnessOnDemand™. This streaming platform provides members staying at participating hotels access to hundreds of virtual workouts and fitness classes, ensuring that relaxation and fitness are never far from reach.

ADDED PERKS

With so much to explore in the emirate, Marriott Bonvoy makes travelling to Dubai even easier. Members can transfer points to miles and book flights with over 35 of Marriott Bonvoy’s airline partners, including Emirates, Saudia and British Airways. For those looking to rent a car during their stay, Marriott Bonvoy members can earn 750 points on rentals with SIXT. Additionally, members can match their status to enjoy the benefits of both Marriott Bonvoy and SIXT, making every aspect of the journey even more rewarding.

VISIT STAND HC2110

DISCOVER HOW TRAVEL IS BETTER AS A MARRIOTT BONVOY MEMBER. JOIN THE PROGRAMME TODAY AND RECEIVE TAILORED RECOMMENDATIONS, EXCLUSIVE OFFERS AND SO MUCH MORE.

The Beam by Chef Nick Alvis

Courtyard by Marriott World Trade Centre Dubai

GATHERING

Discover Oman Convention & Exhibition Centre, a new MICE hub in the GCC, championing technology, sustainability and global events in 2025

As event organisers increasingly seek destinations that offer seamless connectivity and immersive experiences, Oman has emerged as a leading MICE destination. At the heart of this growth is the Oman Convention & Exhibition Centre (OCEC), the country’s flagship venue for world-class meetings, conferences and events. This year, OCEC is set to host a series of high-profile international events, further cementing Oman’s position as a key player in the global events industry.

Located in Muscat’s heart, just minutes from the international airport and surrounded by first-class amenities and hotels, OCEC offers more than just a venue, it delivers an authentic Omani experience, known for its warm hospitality and cultural traditions.

Beyond its prime location and cultural appeal, OCEC stands out for its state-of-the-art facilities, commitment to sustainability and one-stop-shop approach, making it a top choice for event

organisers. From planning to execution, the centre provides comprehensive support, managing all logistics and coordinating with trusted local suppliers to ensure seamless event delivery. This integrated service model has solidified OCEC’s reputation as the venue of choice for major international events.

In partnership with Oman’s Telecommunications Regulatory Authority, OCEC has secured the prestigious Internet Corporation for Assigned Names

Oman Convention & Exhibition Centre

GATHERING GROUND

WITH A PROMISING YEAR AHEAD AND 2026 BOOKINGS IN HIGH DEMAND, OCEC IS FAST EMERGING AS A PREMIER GLOBAL MICE DESTINATION

and Numbers (ICANN) Annual General Meeting in October 2025. Other major events include the Society of Petroleum Engineers’ International Hydro Fracture Technology Conference (SPE IHFTC), hosted by Petroleum Development Oman (PDO), in September, and Oman Sustainability Week in May.

Eng. Said Al Shanfari, CEO of OCEC, explained: “OCEC has attracted significant interest from key sectors such as energy, sustainability and technology – areas

where Oman has built strong expertise in oil and gas, energy diversification and technological innovation. With its modern infrastructure and commitment to sustainability, OCEC is the ideal venue for hosting industry-leading events.”

With a promising year ahead and 2026 bookings in high demand, OCEC is fast emerging as a premier global MICE destination.

VISIT STAND MI06

ALL ROADS TRANSFORMATION

ROADS LEAD TO TRANSFORMATION

Last year, the travel industry witnessed a surge in wellness escapes, digital detoxes, stargazing experiences, luxury train journeys and wilderness adventures, alongside an increasing reliance on AI for travel planning, all in the pursuit of more meaningful experiences. As travel continues to evolve, the one thing people truly seek from their trips is transformation. Whether through exploring spiritual temples, indulging in gourmet cuisine, revisiting nostalgic places or embracing rugged, remote locations, the future of tourism will be defined by a deeper quest for authenticity and connection in 2025 and beyond.

As a destination management company attuned to evolving trends,

Elevate has noticed these shifts firsthand. Samir Hamadeh, Founder & CEO, said: “Travellers are seeking more meaningful experiences, opting for destinations that offer culture, nature and local connections over sightseeing.

“Sustainability is also a growing priority, with an emphasis on ecofriendly stays, responsible choices and supporting local businesses. Technology continues to play a bigger role, making travel more seamless with AI-powered planning, smart booking systems and digital services. Additionally, wellness and gastronomy tourism are also experiencing significant growth, with more travellers seeking personalised wellness services and renowned restaurants worldwide.”

Four Seasons Resort Maldives at Landaa Giraavaru

Four Seasons

Four Seasons

Adrian Messerli

ESCAPES ENSCONCED IN LUXURY

The realm of luxury hospitality continues to evolve, with travellers increasingly seeking private, personalised experiences that forge a deeper connection with the destinations. According to Adrian Messerli, President of Hotel Operations – Europe, Middle East and Africa at Four Seasons, the demand for luxury tourism and hospitality is expected to outpace other segments, with an emphasis on experiences over material goods.

“2025 is an exciting time for luxury hospitality,” he said. “Highly curated experiential travel is a priority for highnet-worth individuals who are looking for exclusive and authentic offerings, and Four Seasons is well placed to meet this demand. Our focus is on creating rich, immersive and memorable experiences and helping to define the future of luxury hospitality.”

To cater to this demand, Four Seasons offers ultra-luxe travel packages, with the pinnacle being a 20-day, eightdestination Jet Journey aboard the brand’s private jet. This exclusive experience takes luxury seekers to destinations such as Maui, Taormina and Koh Samui – as featured in the hit series The White Lotus – along with five other locales. Each trip is designed around wellness activities that nurture the mind, body and spirit, offering an unparalleled journey that combines relaxation, culture and the best of Four Seasons luxury.

To further expand its reach, Four Seasons has a robust development pipeline. “By 2033, Four Seasons plans to operate 180 properties globally, reinforcing our position as the world’s largest operator of luxury properties under a single brand,” said Messerli. “We’re thrilled to enter new markets and shine a spotlight on new destinations with rich, immersive experiences we’re curating for our guests.”

THE DEMAND FOR LUXURY TOURISM AND HOSPITALITY IS EXPECTED TO OUTPACE OTHER SEGMENTS, WITH AN EMPHASIS ON EXPERIENCES OVER MATERIAL GOODS

RESTORATION THROUGH SLEEP

From spa rituals to yoga retreats, wellness tourism is branching into its next frontier: sleep-focused escapes. With everything from dedicated sleep resorts to scientifically-backed sleep programmes, destinations are offering unique ways for guests to improve sleep quality, proving that, in today’s world, rest has become just as important as adventure.

“As guests increasingly seek wellnessdriven stays, the opportunity lies in creating more than just a place to sleep – it’s about curating transformative environments that prioritise health and rejuvenation,” said Messerli. “We see sleep tourism not as a luxury, but as an essential pillar of modern travel that enables guests to recalibrate, recharge and truly embrace the journey ahead, and we expect this trend to continue throughout 2025 and beyond.”

Four Seasons recently commissioned a region-wide YouGov survey to explore sleep patterns and behaviours among GCC residents. The findings revealed that while 62 per cent of residents consider sleep essential to their well-being, only 19 per cent achieve the recommended eight hours or more per night. This gap underscores the growing demand for environments that allow travellers to fully disconnect, recharge and prioritise both their physical and mental wellness.

Aligning with these trends, Four Seasons has curated bespoke sleepcation packages, ensuring guests find their solace while enjoying an unforgettable stay. Messerli said: “Carefully designed to enhance sleep quality, these experiences combine world-class accommodations, wellness therapies and personalised amenities to provide the perfect remedy for sleep-deprived travellers.”

The luxury hospitality brand is redefining rest across its properties with bespoke sleep-focused experiences designed to promote relaxation. For instance, AyurMa at Four Seasons Resort Maldives at Landaa Giraavaru offers transformative treatments like the Om Supti Night Spa Ritual and Shirodhara, while The Island Spa at Four Seasons Resort Maldives at Kuda Huraa features therapies such as sound healing, Reiki and ice bath rituals to foster inner calm and restful slumber.

By combining calming surroundings, such as serene waterfront locations, the sounds of the ocean and backdrops that celebrate nature’s beauty, with tailored spa rituals inspired by local wellness practices, these destinations elevate the art of sleep.

Seasons Resort Seychelles

Seasons Resort Dubai at Jumeirah Beach

SUSTAINABILITY THROUGH AUTHENTICITY

Sustainable tourism has experienced significant growth in recent years, driven by growing environmental awareness and changing traveller preferences. However, beyond eco-friendly practices, destinations that preserve and highlight local culture are becoming increasingly popular.

Hilton’s property portfolio in Seychelles demonstrates how integrating authentic experiences with sustainable operations ensures a harmonious balance. From supporting local communities to protecting natural habitats, these destinations show that authenticity and sustainability go hand in hand.

“In recent years, travellers have evolved from seeking mere relaxation to craving purpose-driven, immersive and sustainable experiences,” said Hendrick Calles, Area General Manager, Hilton Seychelles.

“Today’s guests want more than just a luxurious stay – they seek authentic cultural connections, eco-conscious travel and highly personalised service. Guests are now choosing brands that actively contribute to environmental conservation, support local communities and integrate sustainable luxury.”

Across Hilton’s Seychelles properties, guests are invited to immerse themselves in authentic local culture through a range of enriching experiences. These

offerings, from Creole-inspired dining to hands-on workshops exploring local traditions and engaging in conservation efforts, ensure sustainability while respecting the local community.

Highlighting how the brand’s properties align with modern trends, Calles explained that Waldorf Astoria Seychelles Platte Island exemplifies sustainable ultra-luxury, offering conservation-focused marine activities, organic farm-to-table dining and bespoke wellness programmes. Meanwhile, Mango House Seychelles offers a boutique luxury experience deeply rooted in Creole heritage, where guests can immerse themselves in local traditions, with activities ranging from private cooking classes to exploring artisanal craftsmanship.

Furthermore, the brand fosters a meaningful connection to the destination by aligning its properties with the island’s heritage and environment. For example, Canopy by Hilton Seychelles offers street-food-inspired dining, while Hilton Seychelles Northolme Resort & Spa provides secluded cliffside villas and oceanfront experiences.

Hilton Seychelles Labriz Resort & Spa embraces nature with adventure-filled family escapes, while DoubleTree by Hilton Seychelles Allamanda Resort & Spa offers a laid-back retreat, perfect for couples and solo travellers seeking a balance of relaxation and cultural immersion.

Hilton Seychelles Labriz Resort & Spa

Jais Sky Tour

Waldorf Astoria Seychelles Platte Island

TRAVEL MEETS PLAY

As more travellers embrace thrillseeking experiences, adventure tourism is poised for significant growth. The sector is projected to reach US$345.6 billion by 2025, with an expected rise to US$745.7 billion by 2035.

Ras Al Khaimah is catering to the growing demand for adventure tourism by offering a range of experiences. Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), highlighted the destination’s offerings, including Bear Grylls Explorer Camp and Jais Adventure Park, both designed to cater to adventurers of all ages. These attractions are key to Ras Al Khaimah’s strategy of blending excitement with family-oriented adventures in nature.

Combining adventure with immersive cultural and sustainable experiences

is now the way forward for the sector. Phillips explained: “Ras Al Khaimah’s diverse landscape allows visitors to explore Jebel Jais’ 94-kilometre trail network, embark on thrilling desert safaris and discover the emirate’s rich cultural heritage across four sites on the tentative UNESCO World Heritage list. To cater to the growing demand for responsible, nature-based activities, Ras Al Khaimah will soon unveil a series of new eco-conscious adventure experiences that blend thrills with sustainability. This includes Jais Wings, the region’s first dedicated paragliding site, offering visitors an exhilarating new way to experience the breathtaking landscapes of Jebel Jais.”

To further cater to the demand for adventure and sustainable luxury, Ras Al Khaimah will soon unveil Saij, a 70-lodge retreat by Mantis Collection. This ecoconscious mountain sanctuary will offer guided treks, mindful activities and creative experiences, allowing guests to immerse themselves in the heart of nature while enjoying a sustainable escape.

RELEVANT ATM SESSIONS:

Beyond 2025: The Microtrends Redefining Travel

 Future Stage

 Monday, April 28, 2025

 13:30 - 14:15

Generational Trends Influencing Hyper-personalisation in Luxury

 Future Stage

 Monday, April 28, 2025

 16:15 - 17:00

ATM Trends Report: Leisure, Luxury & MICE - Leading Trends for the Middle East

 Global Stage

 Tuesday, April 29, 2025

 14:00 - 14:35

Successfully Executing Cultural Immersion and Wellness Travel for the Experiential Traveller

 Future Stage

 Tuesday, April 29, 2025

 14:15 - 15:00

Growth of Wellness and Celebratory Tourism

 Future Stage

 Tuesday, April 29, 2025

 16:15 - 17:00

Hendrick Calles

THE POWER OF EVENTS

As world-class events transform economies across the region, we examine their impact on the tourism industry

John Legend performing at Saadiyat Nights

From Taylor Swift’s record-breaking concert tours and Coldplay’s ecoconscious global performances to mega football tournaments and the Olympics, international events have become a central force in attracting millions of fans worldwide. Far beyond mere entertainment, they have come to serve as powerful propellers of tourism, boosting local businesses and elevating the global profile of the cities and regions that host them, with impacts that extend well beyond the event’s conclusion.

As countries diversify their economies by leveraging events for tourism growth, the Middle East has positioned itself as a pivotal player. Capitalising on its strategic location, compelling tourism offering, substantial infrastructure investments, state-of-the-art facilities and luxury accommodations, nations like the UAE, Qatar and Saudi Arabia are becoming a magnet for world-class events. With a prestigious roster of recent events, including Expo 2020 Dubai and the FIFA World Cup Qatar 2022™, cities like Dubai, Doha, Abu Dhabi and Riyadh are leading the charge in shaping the future of global event tourism.

DUBAI: DYNAMIC & DIVERSE

According to insights from Mordor Intelligence, the MICE (Meetings, Incentives, Conferences and Exhibitions) sector in the Middle East has experienced significant growth in recent years. The UAE alone commands a 50 per cent share of the region’s total MICE market, as noted in the study, with the country’s MICE tourism market estimated at US$5.62 billion in 2024 and a projected CAGR of 8.83 per cent, reaching US$8.58 billion by 2029.

At the heart of this growth is Dubai, with a packed and diverse calendar of business and leisure events, ranging from art and culture festivals to retail and culinary fairs, music and film festivals, sports tournaments and more. Among the standout events hosted last year, Dubai celebrated the landmark 30th edition of the Dubai Shopping Festival, organised by the Dubai Festivals and Retail Establishment (DFRE), part of Dubai’s Department of Economy and Tourism (DET). The emirate also hosted the eighth edition of the Dubai Fitness Challenge, which saw a recordbreaking 2.7 million participants.

MICE sector events have also played a pivotal role in driving international visitation to Dubai. Notably, the 2024 edition of Arabian Travel Market attracted

EVENTS NOT ONLY DRIVE IMMEDIATE INBOUND TRAVEL BUT ALSO CREATE LONG-TERM BUSINESS

AND INVESTMENT OPPORTUNITIES

46,000 attendees, accompanied by record-breaking turnouts at other major exhibitions, all hosted at Dubai World Trade Centre (DWTC).

As an iconic venue central to Dubai’s MICE efforts, DWTC has witnessed the transformation of the emirate’s evolving business events landscape. Speaking of its role in shaping Dubai’s position as a global hub for business tourism, Mahir Abdulkarim Julfar, Executive Vice President at DWTC, said: “DWTC hosts hundreds of international exhibitions, conferences and trade shows annually, attracting millions of business visitors from across the globe. Since its inauguration, DWTC has hosted over 6,000 events, with an estimated economic output of US$67.52 billion, attracting over 38 million business visitors to Dubai.

“These events not only drive immediate inbound travel but also create long-term business and investment opportunities, positioning Dubai as a leading global MICE destination.”

Flagship events and exhibitions at DWTC have not only boosted tourism but have also driven growth in other economic sectors. Julfar noted: “As for the long-term economic impact of MICE on the local economy, the MICE industry significantly contributes to the Dubai Economic Agenda (D33), which aims to position Dubai among the top three global economic cities by 2033. The direct and indirect economic impact of DWTChosted events extends beyond tourism, benefiting adjacent industries such as hospitality, aviation, retail and real estate.”

Julfar added that to further enhance its economic impact, DWTC is investing more than US$2.72 billion in the expansion of the Dubai Exhibition Centre (DEC) at Expo City Dubai, which will become the largest purpose-built exhibition venue in the region by 2031. This expansion will enable DWTC to double its annual events from 300 to 600 and triple its economic contribution to US$14.72 billion annually by 2033.

Museum of the Future

Mahir Abdulkarim Julfar

ABU DHABI: ELEVATING EXPERIENCES

Featuring a diverse calendar of events running throughout the year, ranging from cultural and heritage fairs to art exhibitions and concerts, Abu Dhabi consistently demonstrates its commitment to hosting world-class experiences. This is in line with the UAE capital’s Tourism Strategy 2030, which was launched last year and aims to significantly elevate the city’s travel and tourism sector.

A key pillar of this strategy – Offering and City Activation – focuses on expanding Abu Dhabi’s events calendar even further. This underscores the emirate’s drive to continuously build on its already dynamic roster of flagship events, including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Abu Dhabi International Boat Show, Abu Dhabi Art and Abu Dhabi Classics, alongside iconic festivals that celebrate the nation’s rich cultural

heritage, such as the Mother of the Nation Festival, Al Hosn Festival and Liwa Festival.

Saadiyat Island, Abu Dhabi’s premier cultural destination, serves as the emirate’s hub for cultural events, regularly hosting prestigious art fairs and exhibitions that draw international attention. Earlier this year, the island hosted Saadiyat Nights, a spectacular event featuring local, regional and global talent, including Boyz II Men, Jennifer Lopez, Lionel Richie and Michael Bublé.

Championing Abu Dhabi’s efforts in the business events sector is the Abu Dhabi Convention and Exhibition Bureau (ADCEB), which works to position the emirate as a global leader in business events. Serving as a one-stop shop, ADCEB offers event planners a range of tailored solutions, from expert event planning assistance to marketing support, all aimed at boosting delegate numbers through its international offices.

ABU DHABI CONSISTENTLY DEMONSTRATES ITS COMMITMENT TO HOSTING WORLD-CLASS EXPERIENCES. THIS IS IN LINE WITH THE UAE

CAPITAL’S TOURISM STRATEGY 2030

Alicia Keys performing at Saadiyat Nights

AlUla Wellness Festival

QATAR: EVENT-DRIVEN TOURISM BOOM

Qatar Tourism concluded 2024 with remarkable milestones, further solidifying its growing prominence on the global tourism stage. The year saw an impressive 25 per cent increase in visitor arrivals, reaching 5.08 million, while the hospitality sector also delivered exceptional performance, with nearly 10 million room nights recorded.

Key events played a significant role in this success, a trend that seems to carry into the new year. Notably, visitor numbers peaked during landmark events such as the AFC Asian Cup, the Formula 1 Qatar Grand Prix and the Shop Qatar Festival. These events, alongside the enduring legacy of the FIFA World Cup Qatar 2022™, have reinforced Qatar’s reputation as a vibrant and dynamic events destination.

One of the standout events this year was the Doha Jewellery & Watches Exhibition (DJWE), which celebrated its 21st anniversary with an exceptional turnout. Now firmly established as Qatar’s premier event for luxury jewellery and watches, DJWE serves as a key platform for showcasing the world’s finest craftsmanship from both global and local designers.

Commenting on this year’s exhibition, His Excellency Saad Bin Ali Al Kharji, Chairman of Qatar Tourism, said: “The

Doha Jewellery and Watches Exhibition is one of Qatar Tourism’s flagship events, exemplifying our commitment to hosting world-class MICE events and reinforcing our global position as a leading hub for luxury experiences. As we continue to work towards the goals outlined in the Qatar National Vision 2030, events such as DJWE reflect our dedication to economic diversification, supporting local talent and offering unique experiences to visitors from around the world.”

SAUDI ARABIA: GAMECHANGING STRATEGIES

Saudi Arabia’s vibrant event calendar spans a wide range of activities across major hubs such as Riyadh, Diriyah, AlUla and Jeddah, offering visitors an array of experiences, from concerts and art exhibitions to cultural performances, wellness activities and retail festivals. Moving forward, the kingdom is placing a stronger emphasis on sporting events to further boost its tourism sector.

According to Minister of Tourism Ahmed Al-Khateeb, Saudi Arabia has welcomed 2.5 million sports tourists over the past four years, hosting 80 international sporting events as part of its ambitious Vision 2030 transformation. He highlighted the significant impact of these events, citing the Saudi

RELEVANT ATM SESSIONS:

How Global Events and Festivals Drive Socio-Economic Growth

 Business Events Stage

 Monday, April 28, 2025

 11:30 - 12:15

Future-Proofing 2025: Trends, AI and Shifts in Business & MICE Travel

 Business Events Stage

 Monday, April 28, 2025

 13:30 - 14:15

The Growth of MICE in the Region – How Is China Developing Its Offerings To Attract International Events

 Business Events Stage

 Monday, April 28, 2025

 15:30 - 17:00

Events Can Really Change the World

 Business Events Stage

 Wednesday, April 30, 2025

 12:30 - 13:15

The Big Ticket Events: Global Impact and Learnings

 Business Events Stage

 Wednesday, April 30, 2025

 13:30 - 14:15

Using Emotion to Engage Event Attendees

 Business Events Stage

 Wednesday, April 30, 2025

 15:30 - 16:15

Arabian Grand Prix in Jeddah, which attracted visitors from 160 countries, created 20,000 jobs and generated a US$240 million economic impact.

Saudi Arabia has already hosted a diverse range of global sporting events, including the WWE Super Showdown, the Saudi Pro-Golf Championship, Battle of the Champions, Formula E, the E-Prix, the International Handball Federation Super Globe and the Saudi International Meeting for Disability Sport. This proposition is further strengthened as the kingdom prepares to host the firstever 48-team FIFA World Cup in 2034™, bringing together an unprecedented number of fans from around the world for a truly global gathering.

Qatar International Food Festival

The region’s leading hoteliers discuss the transformative changes shaping the future of hospitality

THE ERA OF SEAMLESS STAYS

Crystals Beach Resort Belle Mare, a member of Radisson Individuals

SEAMLESS

The hospitality landscape is constantly evolving, with advancements in technology and shifting guest expectations redefining how hotels operate. Across the region, renowned hospitality brands are setting new standards by aligning with what today’s travellers value – whether

it’s authenticity, convenience, personalised service or sustainability. Yet at its core, hospitality remains about delivering exceptional experiences. To stay ahead, the industry must continually bridge the gap between its capabilities and guest expectations, ensuring a seamless journey for all.

TRANSFORMING WITH THE TIMES

Speaking about the ever-evolving concept of guest experience, Tim Cordon, Chief Operating Officer for the Middle East, Africa & Southeast Asia Pacific at Radisson Hotel Group, highlighted the dynamic nature of the industry. “It has moved from simply offering a comfortable stay to creating a fully integrated, personalised journey,” he explained.

“Today’s guests are looking for much more than a bed and a room – they value convenience, technology and meaningful interactions. Where in the past the focus was on standardised service, modern travellers are prioritising digital ease, such as mobile check-ins and personalised in-room technology, and a genuine connection to local culture.”

Highlighting emerging trends and the growth opportunities they present, Cordon added: “Wellness and sustainability have taken centre stage, with guests now actively seeking out hotels that offer eco-friendly practices, healthoriented amenities and authentic, local experiences that reflect the destination’s true character. We’re also seeing a shift in travel motivations with the rise of ‘bleisure’ travel, where business and leisure merge, meaning that flexibility, wellness and authentic local experiences have become essential. Finally, there’s an increasing focus on seamless connectivity, ensuring that guests enjoy uninterrupted digital experiences whether for work or leisure.”

Cordon believes that digital innovation is at the forefront of the changes shaping

hospitality, from contactless check-ins and smart room technologies to data analytics for hyper-personalisation. Explaining the group’s initiatives, he said: “At Radisson Hotel Group, we’re committed to evolving in lockstep with our guests’ changing needs. One example is our early adoption of integrated digital solutions across our properties. For instance, we’ve rolled out an enhanced mobile platform that allows guests to personalise every aspect of their stay, from mobile check-in to keyless room entry.”

Cordon added that the significance of hyper-personalisation will only grow in the years ahead. “I believe that by 2030, hyper-personalisation will be the defining characteristic of the hospitality industry. Leveraging advanced data analytics and AI, hotels will be able to create bespoke experiences that anticipate every need of the guest, delivering a level of personalisation that feels both seamless and intuitive.”

Sustainability remains another key priority, with today’s travellers expecting brands to lead in green initiatives. In addition to broader sustainability efforts across its properties, Radisson is also pioneering eco-conscious practices in the MICE space. “Radisson Meetings are 100 per cent carbon compensated. Every single meeting and event taking place at any of our hotels worldwide is offset at no cost to clients. Since the start of the programme in May 2019, this amounted to more than 87,000 tonnes of carbon dioxide, which we have offset on behalf of our clients.”

THERE’S AN INCREASING FOCUS ON SEAMLESS CONNECTIVITY, ENSURING THAT GUESTS ENJOY UNINTERRUPTED DIGITAL EXPERIENCES WHETHER FOR WORK OR LEISURE

Saadiyat Rotana Palma Bay

Radisson Collection Hotel, Waterfront Cape Town

Tim Cordon

PERSONALISATION IS KEY

As the hospitality industry adapts to evolving guest preferences, personalisation has become the key to exceptional experiences. Philip Barnes, Chief Executive Officer at Rotana, said: “Today, guest experience is all about personalisation. The more tailored the journey, the more memorable it becomes.”

The homegrown hospitality group is embracing this shift with AI-driven personalisation. “With AI transforming trip planning and demand for instant itineraries on platforms like TikTok rising, Rotana is evolving to meet new traveller demands. We are integrating AI on our website to personalise guest experiences, offering tailored recommendations for activities and attractions that enhance every stay, while our dynamic pricing model ensures competitive rates. Our new website will also feature AI chatbots for seamless communication.”

Even with these advancements, the brand maintains a strong focus on the personal touch, which lies at the heart of the hospitality experience.

“Our focus on ‘Treasured Time’ aligns perfectly, creating authentic moments of connection that feel truly special, making every stay unique and unforgettable.”

On the sustainability front, Rotana has implemented several initiatives aimed at boosting efficiency and reducing costs, furthering the brand’s commitment to a more sustainable future, all while ensuring a smarter, seamless experience for guests.

“We’re actively tracking energy use and our carbon footprint across all hotels, with CarbonClick technology helping offset emissions. Through other initiatives like locally sourced breakfasts as well as digitalisation and paperless check-ins to minimise waste and energy use, we’re making sustainability effortless. Our ongoing efforts focus on recycling, reducing landfill waste and optimising energy consumption, ensuring that every stay aligns with a greener, more responsible future.”

GUEST EXPERIENCE

IS ALL ABOUT

PERSONALISATION.

THE MORE TAILORED THE JOURNEY, THE MORE MEMORABLE IT BECOMES

Philip Barnes Rotana Resort & Villas, Abu Dhabi

Rotana Resort, New Alamein

GREAT PLATES

Food has become a central part of the hospitality experience, with gourmet encounters playing a pivotal role in shaping travel memories.

John Riad, General Manager at Hampton by Hilton Marjan Island, said: “Over the past years, the concept of guest experience has evolved significantly, with guests seeking personalised and meaningful experiences. They want to feel valued and cared for, which includes having access to tailored food and beverage options and unique culinary experiences. At Hampton by Hilton Marjan Island, we have embraced these shifts by offering distinct dining venues that cater to the evolving trends in travel and hospitality.

“We are proud to host two of Ras Al Khaimah’s favourite restaurants, which have transformed the dining landscape in the emirate. Karma Kafé by Buddha-Bar has been ranked No. 1 on TripAdvisor as Ras Al Khaimah’s best restaurant for three consecutive years since its opening. It has also received the Travellers’ Choice Award for two consecutive years.

“Meanwhile, Claw BBQ RAK won the International Dining Award for Best American Restaurant in Ras Al Khaimah and the BBC Good Food Award 2024 for the Best Casual Dining Restaurant in the northern emirates.”

Riad adds that the hotel has become a destination of its own, thanks to these dining venues. “Many guests choose our hotel specifically for these dining experiences, booking the restaurants ahead of their stay.”

THE CONCEPT OF GUEST EXPERIENCE HAS EVOLVED SIGNIFICANTLY, WITH GUESTS SEEKING PERSONALISED AND MEANINGFUL EXPERIENCES. THEY WANT TO FEEL VALUED AND CARED FOR

Hampton by Hilton Marjan Island

Karma Kafé By Buddha-Bar, Hampton by Hilton Marjan Island

THE ROAD AHEAD

Looking ahead to the rest of the decade, the hospitality industry is poised for significant transformation. Amir Golbarg, Senior Vice President – Middle East & Africa at Minor Hotels, highlighted how the industry will evolve by 2030, with sustainability and wellness becoming central pillars in response to evolving guest preferences.

“By 2030, the hospitality industry will be shaped by the interweaving of sustainability and wellness-focused travel, offering eco-friendly practices, holistic experiences and flexible options for both work and leisure,” said Golbarg.

“As travellers become more conscientious about their environmental impact, sustainability will be at the forefront, with eco-friendly practices integrated into every aspect of the guest experience. Hotels will prioritise responsible resource management, sustainable sourcing and carbon reduction strategies, ensuring that tourism contributes positively to both the environment and local communities.”

Highlighting the ever-evolving landscape of wellness-related travel and hospitality, Golbarg said: “There is an increasing demand for experiences that promote physical, mental and emotional well-being. From wellness retreats to fitness-focused amenities and mindful design, the industry will cater to travellers seeking not just relaxation but also holistic rejuvenation.”

Another major shift that Golbarg observed in the guest experience has been the rise of bleisure – the blending of business and leisure travel. He explained: “Business travellers will seek destinations and accommodations that offer the flexibility to balance work with personal downtime and an opportunity to explore the unique offerings of each destination, combining productivity with meaningful leisure experiences.

“These shifts will lead to more adaptable, multi-purpose spaces and services that cater to the evolving needs of modern travellers, making 2030 a year where business, relaxation, sustainability and wellness are seamlessly integrated.”

RELEVANT ATM SESSIONS:

Hospitality Redefined, Find your Competitive Edge

 Global Stage

 Monday, April 28, 2025

 12:30 - 13:10

Selling More Than Just a Room: The Impact of Experience on Hoteliers in the Middle East

 Global Stage

 Monday, April 28, 2025

 13:15 - 14:00

Hospitality News ME

Presents: Global Trends and Predictions for 2025

 Future Stage

 Monday, April 28, 2025

 15:15 - 16:00

Successfully Executing Cultural Immersion and Wellness Travel for the Experiential Traveller

 Future Stage

 Tuesday, April 29, 2025

 14:15 - 15:00

A New Taste for Travel: Aligning Culinary Experiences to Modern Travelers

 Future Stage

 Thursday, May 1, 2025

 10:30 - 11:15

Anantara Koh Yao Yai Resort & Villas

John Riad

BUSINESS AS USUAL?

BUSINESS USUAL?

Artificial intelligence, sustainability and smart strategies are set to drive business growth in 2025 and beyond

After years of adaptation and recalibration, the global business travel industry has entered 2025 with renewed momentum. Driven by economic stability, pent-up demand and steady recovery, the sector is on a strong growth trajectory.

According to the latest Business Travel Index Report by the Global Business Travel Association (GBTA), business travel spending is projected to exceed US$2 trillion by 2028. A recent GBTA research poll reinforces this optimism, revealing that 86 per cent of global business travel buyers and suppliers reported performance that either met or exceeded expectations in 2024. Additionally, 67 per cent of industry professionals expressed confidence in the sector’s future, signalling strong demand for growth, with increased investment and strategic expansion.

According to the GBTA’s first Business Travel Outlook Poll of 2025, the findings point to a year of transformation, with nearly half (48 per cent) of travel buyers expecting their organisations to increase business trips and 57 per cent anticipating higher travel spending in 2025. Companies are prioritising budgets, technology and sustainability, even as they navigate rising travel costs and shifting traveller expectations, ushering in an era of innovation and opportunity for business travel.

This positive outlook is reflected in the performance of the Middle East as well. According to Catherine Logan, Regional SVP, EMEA & APAC for GBTA: “Business travel in the Middle East is strong, with spending in the region reaching an estimated US$18.1 billion in 2024, which is nearly 20 per cent above pre-pandemic levels. While we expect growth to continue, it will stabilise a bit, and the region will remain a vital hub for business travel for this year and beyond.”

SMART, STRATEGIC JOURNEYS AHEAD

Alongside this growth, the industry is witnessing the rise of new trends. Logan explained: “Among the new trends we are seeing emerge across the industry is the shift toward more purposeful travel. Business travel today isn’t just about getting from point A to point B – it’s about making every trip count. We’re seeing fewer quick, oneday trips and more strategic, blended itineraries where travellers combine multiple objectives into one journey.”

According to Logan, companies are also focusing more on traveller well-being. They are now offering flexible options and better tech-enabled experiences to ensure employees feel supported. “Ultimately, business travel is becoming smarter, more efficient and more intentional, and that’s a positive shift for companies, travellers and our industry’s future overall,” she added.

Among the many factors transforming the way we travel today, few tools are as indispensable as artificial intelligence (AI). AI is not only revolutionising how travellers plan and personalise their journeys but also reshaping how travel businesses meet customer expectations with tailored experiences.

Logan said: “AI is enhancing the travel experience in several ways. For instance, many are looking to it as their personal travel planning assistant. Moreover, hotels can now use AI to analyse booking histories, past interactions and feedback to tailor personalised offers – from discounts to perks like late check-out –strengthening connections with travellers.

“AI-enabled chatbots are also streamlining communication by providing instant support for common

is still evolving, but it’s clear that this fast-emerging technology is giving the industry new ways to deliver smarter, more tailored travel solutions, ultimately helping travellers and organisations get more value from every trip.”

NAVIGATING CHALLENGES

While the outlook for business travel in 2025 and beyond remains positive, the industry continues to navigate ongoing challenges. One key concern, according to Logan, is rising travel costs. She explained: “Economic factors like inflation and budget constraints could prompt companies to rethink their travel strategies, focusing more on maximising value for each trip. Many organisations are embracing technology to better manage spending and identify cost efficiencies.

“Workforce challenges are another major factor. As businesses adapt to changing ways of working, attracting and retaining talent will be critical. Industry leaders are addressing this by investing in skills development and providing greater flexibility for travel professionals. Geopolitical tensions and slower economic recovery in key

AMONG THE NEW TRENDS WE ARE SEEING EMERGE ACROSS THE INDUSTRY IS THE SHIFT TOWARD MORE PURPOSEFUL TRAVEL. BUSINESS TRAVEL TODAY ISN’T JUST ABOUT GETTING FROM POINT A TO POINT B – IT’S ABOUT MAKING EVERY TRIP COUNT

questions. And many travel managers are also engaging AI tools to take on a variety of functions, from automating back-office processes to providing actionable analysis and insights for their travel programme strategies.”

Now, AI is also making its mark on the business travel sector. “AI is poised to change the way business travel is managed, making trips smarter, more efficient and more personalised,” explained Logan. “Technology, especially AI, is playing an increasingly important role in achieving that and the pace will likely only accelerate.”

Recent findings from the GBTA’s research show that the business travel industry is increasingly embracing AI and getting on board. In 2024, 44 per cent of travel professionals expressed excitement about its potential, a significant increase from 32 per cent the previous year. She said: “The role of AI in business travel

markets are also risks that may impact global travel patterns. Companies are closely monitoring these developments to adapt travel policies accordingly.”

BALANCING SUSTAINABILITY WITH GROWTH

As with all sectors of the travel industry, sustainability is becoming increasingly important in business travel. A GBTA poll showed that nearly half of global industry stakeholders consider sustainability a high priority.

“Companies are adopting smarter travel practices to balance environmental responsibility with business objectives. One of the most effective strategies companies are using is evaluating the necessity of each trip. By combining multiple objectives into a single journey or extending trips to achieve more outcomes, businesses can reduce their overall travel footprint while still meeting

their goals. It’s a win-win for the company, the traveller and the planet,” said Logan.

Data also plays a key role in keeping operations sustainable. “Companies are increasingly tracking their travel emissions, with 62 per cent now actively monitoring their carbon impact. This data helps organisations make informed decisions, such as opting for rail or multimodal trips as lowercarbon alternatives when possible.”

Some companies are also introducing internal carbon fees, where premiums on higher-impact travel choices – like business class – are redirected to fund carbon reduction initiatives, such as purchasing sustainable aviation fuel (SAF) certificates. Incentives for employees to choose greener options, like upgrading to business class rail instead of premium economy flights, are also gaining traction.

“Ultimately, there’s no one-size-fits-all solution. But by combining thoughtful travel planning, better data insights and collaborative industry initiatives, businesses can reduce their environmental impact while still enabling essential travel.”

RELEVANT ATM SESSIONS:

The State of the Nation:

Navigating the Future of Business Travel in the Middle East

 Business Events Stage

 Monday, April 28, 2025

 12:30 - 13:15

Advancing Climate Action in Business Travel

 Business Events Stage

 Tuesday, April 29, 2025  14:30 - 15:15

Catherine Logan

From wellness retreats to adrenalinefueled adventures, these must-visit destinations for 2025 and beyond offer deep and meaningful travel experiences for today’s explorers

As travellers increasingly seek deeper, more meaningful connections during their journeys, destinations around the world are stepping forward to offer immersive experiences that resonate long after the holiday ends. From the tranquil temples of Thailand, which provide spiritual solace, to the adrenaline-charged peaks

of Ras Al Khaimah’s mountains, each location promises something far greater than just a getaway. These are places where visitors can engage with the locale in unique ways, going far beyond sightseeing to include aspects such as culture, nature, adventure and more, delivering experiences that transform.

Anantara Bophut Koh Samui Resort

KOH SAMUI HAS BEEN NAMED ONE OF AMERICAN EXPRESS TRAVEL’S TOP

10 TRENDING

DESTINATIONS

FOR 2025

Koh Samui, Thailand

Best for: Breathtaking beaches, luxury resorts, wellness retreats

Thailand has long been a traveller’s paradise, but the kingdom is now experiencing a surge in attention, thanks in part to its starring role in the third season of the acclaimed series

The White Lotus. Even before the year began, searches for Thailand’s iconic destinations saw impressive increases, with Koh Samui leading the charge.

According to data from Expedia, searches for flights to Koh Samui soared by 30 per cent, while interest in Thailand’s second-largest island spiked by 40 per cent on Hotels.com following HBO’s teaser release of the show in December 2024.

With experts predicting a standout year for Thai tourism, Koh Samui has been named one of American Express Travel’s top 10 trending destinations for 2025 and secured a spot on The New York Times 52 Places to Go list. Famed for its pristine beaches, world-class resorts and thriving wellness scene, the island continues to captivate travellers seeking both indulgence and rejuvenation, making it an unmissable stop on any Thai itinerary.

Plan your trip: Visit Stand AS7510

Anantara Bophut Koh Samui Resort

Anantara Bophut Koh Samui Resort

Karakol, Kyrgyz Republic Best for: Remoteness, outdoor adventures, cultural diversity

With travellers increasingly seeking quieter escapes, Central Asia is emerging as a compelling alternative for those wishing to escape the crowds. Nestled between soaring mountain ranges and endless rolling pastures, the Kyrgyz Republic offers a rare opportunity to immerse in nature and tradition without distractions, providing an authentic glimpse into the Silk Road’s storied past, where vibrant nomadic traditions continue to thrive.

For adventure seekers, the remote town of Karakol is a must-visit, offering a journey as transformative as the destination itself. With the reopening of Karakol International Airport, the region is now more accessible than ever, allowing travellers to connect with one of Central Asia’s most breathtaking landscapes.

Whether trekking through the dramatic Tien Shan mountains or kayaking on the vast Issyk-Kul lake, adventure abounds. In summer, horseback riding through alpine meadows or

paragliding over sweeping valleys offers an exhilarating perspective, while in winter, Karakol Ski Base – the highest ski resort in Central Asia at three kilometres above sea level – boasts pristine slopes and breathtaking views.

For those seeking a serene experience, spending a night in a traditional yurt beneath the stars offers a quintessential Kyrgyz experience. Visitors can also witness the ancient art of eagle hunting, a centuries-old tradition that remains an enduring symbol of the country’s heritage.

Plan your trip: Visit Stand AS7254

WHETHER TREKKING THROUGH THE DRAMATIC TIEN SHAN MOUNTAINS OR KAYAKING ON THE VAST ISSYK-KUL LAKE, ADVENTURE

ABOUNDS

Ala Kul Lake

Osaka

Karakol Nature Park

Osaka, Japan

Best for: Culinary gems, shopping sprees, cultural getaways

Japan’s third-largest city, Osaka, was named the ‘most trending travel destination for 2025’ in Tripadvisor’s Travellers’ Choice Awards – and it’s easy to see why. Nestled in the heart of the Kansai region, the city is known as ‘the nation’s kitchen’, celebrating Japan’s vibrant culinary scene. From Michelin-starred restaurants to bustling street food stalls offering staples like takoyaki (octopusfilled dough balls) and okonomiyaki (savoury pancakes), the city guarantees an unforgettable gastronomic adventure. Its eclectic mix of quirky cafés and traditional izakayas further enriches its food culture.

Gourmet delights aside, Osaka is a shopper’s paradise, home to the iconic Shinsaibashi arcade, where luxury brands sit alongside quirky local boutiques. For culture enthusiasts, the historic Osaka Castle is a must-see. The city also serves as a gateway to nearby gems like Kyoto’s ancient temples, Nara’s sacred deer and the peaceful Koyasan, offering a rich blend of history and spirituality just a short journey away.

This year, Osaka is even more in the global spotlight, hosting the Expo 2025 until October, adding another layer of excitement to an already dynamic destination. And while the city is ideal to visit all year round, there’s no better time than early spring, when the cherry blossoms bloom in delicate pink hues, offering a stunning contrast to Osaka’s bustling streets.

Plan your trip: Visit Stand AS8150

Osaka Castle

Kathmandu, Nepal

Best for: Solo adventures, cultural experiences

More than just Nepal’s capital, Kathmandu is the beating heart of the country, where history, culture and spirituality converge. Ranked second for solo travel and seventh for cultural experiences in Tripadvisor’s 2025 listings, the city offers a blend of adventure and culture.

Surrounded by a valley of ancient temples, shrines and villages, Kathmandu allows travellers to mingle with locals at iconic landmarks like Durbar Square or hear thrilling tales from mountain trekkers in lively districts like Thamel.

WITH PICTURESQUE VILLAGES AND THE SCENIC KATHMANDU VALLEY, THE REGION

BOASTS SOME OF THE BEST TRAILS IN NEPAL, RANGING FROM SHORT HIKES TO MULTI-DAY TREKS, ALL WITH STUNNING HIMALAYAN VIEWS

While most adventurers head to Lukla to begin their trek to Everest Base Camp or the summit, Kathmandu itself offers a wealth of hiking opportunities. With picturesque villages and the scenic Kathmandu Valley, the region boasts some of the best trails in Nepal, ranging from short hikes to multi-day treks, all with stunning Himalayan views.

The destination also aligns with the growing trend of female thrill-seeking travel, supported by initiatives such as Nepal’s free trekking and guiding training for women, inspiring more female travellers to seek adventurous experiences.

Plan your trip: Visit Stand AS7285

Paddy farmland, Kathmandu

Nosy Be, Madagascar

Best for: Beach escapes, wildlife encounters

Despite being the fourth-largest island in the world and one of the most biodiverse, Madagascar has long been overlooked by travellers, largely due to its remoteness. However, the island is on the brink of a transformation, aiming to attract one million visitors by 2028. With its striking landscapes and unique wildlife, Madagascar is finally having its moment.

Ranked among Travel + Leisure’s ‘50 Best Places to Travel in 2025’, Madagascar is a haven for nature lovers, offering lush rainforests, dramatic canyons, striking

limestone formations and endemic wildlife. Whether hiking through rainforests, diving into coastal waters or marvelling at baobabs, the island is a dream destination for outdoor enthusiasts.

Thanks to its prime location in the Indian Ocean, Madagascar also offers idyllic beach escapes, with Nosy Be fast emerging as the top beach destination. Situated northwest of the island and surrounded by the azure waters of the Mozambique Channel, Nosy Be features all the staples of a tropical getaway: soft white sands, turquoise waters, quiet beaches, coral reefs, calm coves and fresh seafood. As such, the destination

presents plenty of opportunities for diving, swimming, snorkelling, sailing and fishing. Moreover, the rolling hills in the distance are home to black pepper plantations, with this spice now ranked as Madagascar’s second-most sought-after export after vanilla.

Travel to Madagascar has become more accessible since Emirates launched its services from Dubai to the capital, Antananarivo, in September 2024. Following its success, the airline has expanded its schedule, now offering six weekly flights to the destination.

Seville, Spain

Best for: City sights, heritage sites, world-class cuisine

Despite welcoming a record number of foreign visitors last year, Spain’s tourism boom shows no signs of slowing. The country is set to attract even more travellers in 2025, consistently ranking among the top destinations of the year. Its enduring appeal lies in a seamless blend of rich history, breathtaking landscapes, world-class cuisine and an unmistakable ‘fiesta’ spirit. Adding to its star power, the upcoming CNN series Eva Longoria: Searching for Spain, premiering in April, will cast

the country in a new light, making it even more irresistible to travellers.

Garnering much of the attention is the historic city of Seville, which has earned a spot on Euromonitor International’s list of the 100 best cities to visit in 2025. The capital and largest city of Andalusia, Seville captivates with its grand museums, charming city streets, courtyard cafés shaded by orange trees and the lingering scent of jasmine in its lively squares. From the strumming of Spanish guitars to passionate flamenco shows, vibrant festivals and rich tapas, Seville embodies the essence of southern Spain. Plan your trip: Visit Stand EU6110

La Giralda, Seville Cathedral

Royal Alcázar of Seville

Ras Al Khaimah, UAE Best for: Adrenaline-fulled adventures, nature escapes

Nestled in the UAE’s far north, Ras Al Khaimah has emerged as the region’s adventure capital, where mountains, desert and sea converge to create a playground for thrill-seekers. Whether scaling its rugged peaks, exploring vast dunes or embracing the coastline, Ras Al Khaimah offers the opportunity to immerse in exhilarating activities while experiencing the region’s unique wildlife and a heritage that remains deeply rooted in tradition.

Living up to the UAE’s reputation for world-class attractions, Ras Al Khaimah is home to Jais Flight, the world’s longest zipline, soaring 1,680 metres above sea level and reaching speeds of up to 150 kilometres per hour. More adventure abounds on Jebel Jais, from the Jais Sky Tour – a thrilling network of six ziplines spanning up to one kilometre – to the

THOSE DRAWN TO RAS AL KHAIMAH’S QUIETER CHARMS CAN WANDER

THROUGH ANCIENT MONUMENTS STEEPED IN HISTORY

Jebel Jais Sledder, a mountain coaster winding through the Hajar mountain range at speeds of 40 kilometres per hour.

Those drawn to Ras Al Khaimah’s quieter charms can wander through ancient monuments steeped in history, trace the legacy of pearl diving on a visit to a traditional pearl farm or glide through the tranquil mangroves, where the only sounds are the rustling of leaves and the gentle splash of paddles against the water.

Plan your trip: Visit Stands ME0820, ME0850

Jais Sky Tour

The year 2025 is set to be a milestone year for aviation. According to the International Air Transport Association (IATA), total industry revenues are projected to exceed US$1 trillion for the first time. Forecasts also indicate that more than five billion passengers will take to the skies this year, with global flights expected to reach 40 million – both record-breaking figures that reflect the sector’s continued growth.

As the industry expands, airlines are intensifying their efforts toward a greener future, with most committing to achieving net-zero carbon dioxide (CO2) emissions by 2050. A key driver in this push is the increased adoption of sustainable aviation fuel (SAF), with production doubling to one million tonnes in 2024 and projections to exceed 2.1 million tonnes this year. Regionally, airlines like Emirates and Etihad are leading the charge, using SAF on various routes to reduce emissions, along with other significant strategies to drive the sector towards a more sustainable future.

CONNECTING TOMORROW

Last November, the Emirates Group announced its best-ever half-year financial performance, posting a profit before tax of US$2.8 billion for the first six months of 2024-25, surpassing its record from the previous year. Alongside its impressive financial results, Emirates also showcased significant progress in its environmental initiatives.

Recognising that the majority of carbon emissions come from jet fuel consumption, the airline has continued its efforts to uplift sustainable aviation fuel (SAF) at key locations. In the first half of 2024-25, SAF was uplifted for the first time in Singapore and at London Heathrow Airport.

Given that jet fuel is one of the largest expenses in aviation, fuel efficiency is prioritised across all areas of the business. Operating modern, fuel-efficient aircraft has long been central to Emirates’ strategy. In line with this, the airline unveiled its first Airbus A350-900 last year, designed to enhance fuel efficiency. The aircraft is now operational on several routes, including Edinburgh, Kuwait, Bahrain, Mumbai and Ahmedabad.

To strengthen its sustainability efforts, Emirates has joined the Aviation Initiative for Renewable Energy (aireg) in Germany and signed on as an industry partner of the Aviation Impact Accelerator (AIA) at the University of Cambridge. These partnerships contribute to the

research and development of emissions reduction pathways. Additionally, the AIA partnership marked Emirates’ first disbursement from its US$200 million fund, specifically set aside to support R&D aimed at advancing sustainability solutions for aviation.

These latest initiatives build on Emirates’ longstanding environmental efforts, which focus on three key areas: reducing emissions, promoting responsible consumption and preserving wildlife and habitats. Key strategies include recycling meal service items, eliminating single-use plastics, diverting waste from landfills and using recycled materials.

The airline has also invested in natural habitats, such as the Dubai Desert Conservation Reserve in the UAE and the Emirates Wolgan Valley in Australia.

Additionally, in 2024, Emirates became a strategic partner of Dubai Reef, the world’s largest purposebuilt reef project aimed at boosting biodiversity and protecting Dubai’s coastal and marine ecosystems.

THE

AIRLINE UNVEILED

ITS FIRST AIRBUS

A350-900

LAST YEAR, DESIGNED TO ENHANCE FUEL EFFICIENCY

Etihad Boeing 787 Dreamliner

FOR THE WORLD, FOR EVERYONE

The UAE’s national carrier, Etihad, recently announced its largest annual profit to date, driven by strong revenue growth, operational efficiency gains and a rise in passenger numbers. The group reported a profit after tax of US$476 million, with passenger revenue reaching US$5.7 billion and cargo revenue at US$1.1 billion. In the past year, the airline carried 18.5 million passengers, marking a 32 per cent increase, while total revenue surged by US$1.4 billion to US$6.9 billion.

While the group continues to pursue excellence across all areas, sustainability remains a top priority across all sectors. Etihad Airways continues to lead in integrating environmentally responsible practices into its operations, ensuring that growth aligns with environmental

stewardship. In 2024, the airline was recognised as Environmental Airline of the Year by AirlineRatings.com for the third consecutive year. Notable initiatives such as the Greenliner Boeing 787 programme and the introduction of the Sustainability50 A350 have positioned Etihad as a leader in sustainable aviation.

Etihad’s sustainability efforts are built around four key pillars: decarbonisation, waste management, biodiversity and wildlife preservation, and advocacy and innovation. Aligned with commitments from the UAE government and the International Civil Aviation Authority (ICAO), the airline is working toward achieving net-zero carbon emissions by 2050. Its Sustainability Report outlines key targets, including a 20 per cent reduction in emissions intensity by 2025 and a

IN 2024, ETIHAD AIRWAYS WAS RECOGNISED AS ENVIRONMENTAL AIRLINE OF THE YEAR BY AIRLINERATINGS.COM FOR THE THIRD CONSECUTIVE YEAR

50 per cent reduction in net emissions by 2035, by leveraging advanced flight planning systems and sustainable fuels.

Etihad’s commitment to sustainability extends beyond its operations, encouraging passengers to actively get involved. The airline invites guests to use initiatives such as CarbonClick to offset their emissions using miles, in addition to simple actions such as packing light, using digital boarding passes and opting for eco-friendly choices like reusable bottles or electric taxis.

Additionally, passengers can contribute to sustainability by donating Etihad Guest Miles to underserved communities. These collective efforts support the airline’s ongoing commitment to a greener future, driving positive change across industries and communities.

Up in the Air: What’s Next for Aviation in the Age of Transformation and Global Disruption?

Global Stage

Wednesday, April 30, 2025

10:30 - 11:00

Etihad Boeing 787 Dreamliner

Dubai achieves record-breaking tourism growth as visitor numbers soar to 18.72 million in 2024, representing a surge of over nine percent from 2023 levels

Al Fahidi Historical Neighbourhood

DUBAI HAS METICULOUSLY CRAFTED A TOURISM EXPERIENCE THAT CATERS TO EVERY TYPE OF TRAVELLER, OFFERING A WEALTH OF OPTIONS TO SUIT ALL TASTES

Known for surpassing its own records year after year, Dubai’s tourism sector celebrated another remarkable victory in 2024. According to data from the Dubai Department of Economy and Tourism (DET), the emirate welcomed 18.72 million international visitors from January to December last year, marking a nine per cent increase over the 17.15 million travellers in 2023. This new record, alongside the city’s many other accomplishments, further cements Dubai’s status as a premier destination for holidaymakers from all around the world.

Key drivers of Dubai’s record-breaking tourism performance in 2024 included impactful local and international partnerships, targeted global campaigns and high-profile events. Equally vital to this success was the city’s continuous investment in world-class offerings, from new luxury hotels and exceptional dining experiences to unmatched shopping and entertainment venues that set Dubai apart. Ongoing infrastructure improvements also played a crucial role, ensuring the city remains a top choice for visitors seeking an extraordinary experience.

SOMETHING FOR EVERYONE

Dubai has meticulously crafted a tourism experience that caters to every type of traveller, offering a wealth of options to suit all tastes, budgets and preferences.

For the adventurous, there’s the exhilarating opportunity to skydive over the world’s largest manmade island, while nature enthusiasts can discover the tranquillity of the desert dunes and encounter indigenous wildlife within the Dubai Desert Conservation Reserve. Meanwhile, gourmet aficionados can savour everything from exquisite Michelinstarred fare to authentic local delicacies served at quaint eateries and hidden gems.

For culture buffs, Dubai’s historic districts offer a deep dive into its rich heritage, while art connoisseurs can engage with world-class exhibitions and events at prestigious galleries. Shoppers can indulge in a seamless blend of luxury malls and traditional souks while luxury seekers will find their pace across Dubai’s five-star beach resorts and indulgent spa experiences.

In every corner of the city, Dubai promises a unique and exceptional experience for all, made possible by continuous investment in worldclass infrastructure and service.

At the heart of this success is a dynamic tourism strategy, supported by strong partnerships across both the public and private sectors and a targeted marketing approach reaching over 60 countries. These efforts have captured the attention of global audiences, with Western Europe maintaining its position as the top source region, showing a notable 14 per cent growth. The city has also experienced remarkable growth from other regions, with North East and South East Asia leading the way with a 24 per cent increase, followed by Africa seeing a surge of over 20 per cent and CIS and Eastern Europe with 16 per cent.

HOSPITALITY AT ITS BEST

As a core element of the destination experience, the hotel sector played a crucial role in Dubai’s tourism performance in 2024. High-profile openings, such as One&Only One Za’abeel, Siro One Za’abeel and The Lana, spurred growth, bringing Dubai’s total hotel inventory to 154,016 rooms across 832 establishments (up from 150,291 rooms across 821 establishments in 2023).

Moreover, with new properties like Jumeirah Marsa Al Arab and Mandarin Oriental Downtown set to join the mix, Dubai’s growing pipeline of openings ensures a promising future for the sector.

Meanwhile, the emirate’s hotel sector continues to earn global recognition, with The Lana securing 23rd place on The World’s 50 Best Hotels 2024 list in its first year, while Atlantis The Royal placed ninth in its second year of operation. The sector’s continued success is underscored by strong performance metrics. Hotel occupancy rose to 78.2 per cent, up from 77.4 per cent in 2023, while occupied room nights reached 43.03 million, representing a three per cent increase from 41.70 million in 2023. Revenue per available room (RevPAR) and average daily rate (ADR) also showed steady growth, with ADR increasing to US$146.47 from US$145.93 in 2023 and RevPAR rising by two per cent to US$114.62, compared to US$112.99 the previous year. According to STR data, these figures highlight Dubai’s continued competitiveness with major global cities, such as New York, Bangkok, Paris, Singapore and London.

CULINARY EXCELLENCE

Dubai’s vibrant gastronomy scene continues to reflect the city’s multicultural identity, offering a diverse range of dining options, from local gems to world-renowned brands catering to an array of tastes. In recognition of this excellence, the third edition of the

Jumeirah Burj Al Arab

Dubai Creek

DUBAI’S DYNAMIC CALENDAR OF BUSINESS, LEISURE AND SPORTING EVENTS CONTINUES TO BE A MAJOR DRAW FOR VISITORS

Michelin Guide Dubai, unveiled in July 2024, featured 106 restaurants across 35 cuisines, marking an 18 per cent increase from 2023. Additionally, on the 2024 World’s 50 Best Restaurants list, Trèsind Studio secured 13th place and was named the best restaurant in the Middle East, while Orfali Bros Bistro ranked 64th on the extended list.

Dubai’s culinary prowess was further highlighted in the announcement of the Middle East & North Africa’s 50 Best Restaurants 2025, where the city claimed 19 spots, including a clean sweep of the top three – Orfali Bros Bistro, Trèsind Studio and Kinoya.

Further cementing Dubai’s status as a global gastronomy capital, the emirate hosted the eighth edition of The Best Chef Awards in November 2024. This marked the first time the prestigious event had been held in the Middle East, and it was also its largest edition to date, honouring 550 chefs from 61 countries.

AN EMIRATE IN ACTION

Dubai’s dynamic calendar of business, leisure and sporting events continues to be a major draw for visitors. Organised by Dubai Festivals and Retail Establishment (DFRE), part of DET, some of the city’s most prominent events took place in 2024. This included the landmark 30th edition of the Dubai Shopping Festival and the eighth edition of the Dubai Fitness Challenge, which saw a recordbreaking 2.7 million participants.

Further cementing its status as a global hub for business events, Dubai hosted major trade shows and industry exhibitions that played a critical role in driving international visitation and fostering business opportunities. Arabian Travel Market 2024 alone attracted 46,000 attendees, alongside record-breaking turnouts at other key exhibitions.

Moreover, Dubai Business Events (DBE), the city’s official convention bureau, secured 437 future events in

Trèsind Studio

2024, marking a 20 per cent year-onyear increase. These events are set to bring an estimated 210,731 delegates to Dubai in the years ahead, further strengthening the city’s reputation as a premier hub for collaboration.

GLOBAL ACCLAIM

Dubai’s exceptional efforts in tourism and hospitality have been globally recognised with a series of prestigious accolades and awards. At the 31st annual World Travel Awards in November 2024,

Dubai was named the world’s leading shopping destination and the world’s leading exhibition destination.

Mina Rashid earned the title of the world’s leading cruise port, while Dubai International Airport (DXB) was recognised as the world’s leading airport. DXB also marked a decade at the top of Airports Council International’s (ACI) list of the world’s busiest international airports (for traffic in 2023), following this up by welcoming a total of 92.3 million guests in 2024.

Dubai also ranked among the top five safest cities globally, with a safety index of 83.7, according to Numbeo’s mid-2024 Safety Index by City rankings. On the 2024 Executive Nomad Index by property consultancy Savills, Dubai retained its position as the number one destination for long-term remote workers. Additionally, for the fifth consecutive year, the city was ranked the world’s cleanest, according to the Global Power City Index (GPCI) report issued by the Institute for Urban Strategies at the Mori Memorial Foundation in Japan.

Dubai Mall Palm Jumeirah

Dubai Spice

WHAT’S NEXT?

Not keen to rest on its laurels, Dubai is forging ahead with ambitious infrastructure projects and strategic initiatives to drive its next phase of growth. Work is already underway on the US$34.85 billion passenger terminal at Al Maktoum International Airport (DWC), which, once fully operational, will be the world’s largest, with an annual passenger capacity of 260 million. Supporting the Dubai 2040 Urban Master Plan and the city’s vision to become a ‘20-Minute City,’ the Dubai Metro’s Blue Line extension will span 30 kilometres, linking 14 stations and serving an estimated one million people.

In the hospitality sector, DET continues to engage with investors and operators to attract new brands and expand offerings across emerging districts such as Palm Jebel Ali and Dubai South. Meanwhile, Dubai is also harnessing artificial intelligence (AI) and virtual reality (VR) to elevate visitor experiences.

With its unwavering commitment to excellence, innovation and growth, Dubai continues to set new benchmarks for global tourism. As the city expands its world-class infrastructure, enhances its hospitality offerings and embraces cutting-edge technology, it remains firmly positioned as a premier destination – one that captivates visitors today while shaping the travel experiences of tomorrow.

VOX POPS

MELLISSA PITTCHALMERS

VP Global Sales, EMEA Marriott International

“Marriott International has a longstanding relationship with Arabian Travel Market, which has positioned itself as one of the best industry events for travel and tourism. It’s an opportunity to interact with valued customers from across the GCC and to showcase our brands and our award-winning loyalty programme, Marriott Bonvoy. We have an incredible stand with almost 100 Marriott properties joining us from around the globe. I’m very excited for connecting with our most important customers.”

SAMIR HAMADEH

Founder & CEO Elevate

Visitstand: ME1120

“Elevate aims to strengthen partnerships, showcase innovations and highlight a year of remarkable growth. We expanded with new offices in Thailand, Saudi Arabia and Qatar, launched GoElevate and CONNECT Business Events, and grew our cruise portfolio. We also achieved a 54 per cent year-on-year revenue increase and a 32 per cent rise in our client portfolio compared to 2023. Additionally, we won the prestigious ‘Best Places to Work in the UAE’ award by WorkL and Khaleej Times, marking a significant milestone in our journey.”

ENG. SAID AL SHANFARI

Chief Executive Officer Oman Convention & Exhibition Centre

“Our team is ready to showcase our state-of-the-art venue at ATM. This event offers unparalleled networking opportunities, allowing us to connect with association buyers and event professionals while promoting Oman as a top destination. With world-class facilities, strategic infrastructure and breathtaking landscapes, Oman is ready to host prestigious global events. Discover the potential of this remarkable destination and explore a place that connects you to what truly matters.”

TONY COVENEY

Cluster General Manager

The St. Regis Red Sea Resort, Nujuma, a Ritz-Carlton Reserve, The Red Sea Edition

“I’ve had the privilege of attending ATM for the past three years, and each year, we’ve seen growing interest in our destination. With five resorts now open, including The St. Regis Red Sea and Nujuma, a RitzCarlton Reserve, the Red Sea experience is alive and thriving. This year, we’re excited to showcase The Red Sea EDITION, opening in September as part of the Shura Island launch. We’re proud to contribute to this milestone, setting new standards for luxury travel grounded in sustainability and the rich hospitality of Saudi culture.”

Viitstand: HC2210

CHARLES GODOT General Manager Voco Dubai The Palm

“As Voco Dubai The Palm enters its third year of ramp-up, ATM provides the perfect platform to showcase our hotel’s growth, unique offerings and commitment to exceptional hospitality. ATM allows us to engage with industry leaders, partners and peers, share insights and reinforce our position as a standout hotel on the iconic Palm West Beach, Palm Jumeirah. We are excited to highlight our continued success and evolution while acknowledging and appreciating our valued partners across key feeder markets.”

LUSINE GEVORGYAN

Chairman

Tourism Committee of the Ministry of Economy of the Republic of Armenia

“Armenia aims to strengthen its global presence by showcasing its diverse tourism offerings, from adventure tourism and rich cultural heritage to vibrant gastronomy and breathtaking natural landscapes. We aim to highlight Armenia as a year-round destination, featuring everything from ancient monasteries and summer nature trails to top winter destinations. Through engaging with global travel leaders, our goal is to foster new partnerships, promote tourism and inspire more travellers to discover Armenia’s unique charm.”

AMIR GOLBARG

Senior Vice PresidentMiddle East & Africa Minor Hotels

“Arabian Travel Market is where innovation, opportunity and connection collide, allowing key players, visionaries and decision-makers to create meaningful partnerships and spark new ideas. For us, ATM is the perfect platform to showcase our commitment to sustainability, wellness-focused travel and the rising demand for bleisure experiences. This is where bold projects are unveiled, and we’re here to lead the conversation, redefine hospitality and build the future of tourism.”

GREGOR GOSCINIAK

Head of Marketing Cologne Tourist Board

“With its UNESCO World Heritage site, the Cologne Cathedral, the Chocolate Museum and the birthplace of Eau de Cologne, Cologne offers a rich cultural experience as well as family entertainment. Beyond promoting our city, we look forward to meeting partners who are interested in connecting patients with the medical treatments offered by our city’s top clinics, hospitals and doctors. We are excited to engage with international travel industry colleagues and explore new opportunities together.”

MOHAMED AWADALLA

Chief Executive Officer Time Hotels

“Growth and expansion, through the launch of new brands and properties, will be a key focus for Time Hotels this year. We recently announced our debut in Asia with an exciting partnership with the Maldives Fund Management Corporation (MFMC), with two new brands, Halo by Time and Vivi by Time. These properties will be synonymous with our vision for the future of hospitality and our growth aspirations as we target an ambitious pipeline of 100 hotels within the next five years.”

13 - 15 April 2026

Cape Town, South Africa