8 Falconer Rise - Property Proposal

Introduction Stephen,

Thank you for the opportunity to submit this proposal to market and sell your property. We thoroughly enjoyed the opportunity to explore what your property truly has to offer.

We have taken the time to anaylise the market and over the next few pages, you’ll find information on the property market including recent sales and properties currently on the market which may be comparable to yours.

Our priority is to provide a great experience for you, whilst securing the best price which can be achieved – goals which we’re confident are in line with your own. In order to do this we need to work colaborativley with you during this process to ensure we are always on the same page.

The goal for us will be to tell the story of your home, we need to play to the buyers emotive triggers to get them excited about the opportunity of that we are presenting to them. We will do this by creating bespoke marketing collateral that emphasizes the unique nature of your home. Videography is great way to connect with buyers and help tell the story - we strongly suggest investing in a professional video to showcase the property,

We propose that you appoint industry leaders, Colliers Otago, as sole agents to market to sell your property. Based in Queenstown, with offices in Wanaka, Cromwell and Dunedin, we have the knowledge, skills, recognized brand and global reach to execute a successful campaign. Effective property marketing requires unsurpassed knowledge of the local market, national and global referral networks and a database of qualified residential buyers. As a full-service agency, we assist clients across multiple property spheres. Our proven track record demonstrates Colliers’ position within this market and ability to achieve exceptional results for vendors. Teamwork is a crucial element of our ability to accelerate client success. Our sales consultants actively promote each others’ listings – more people working to sell your asset means more buyer interest, more competition and maximum sale price.

Your campaign will be led by Richie Heap & Poppy Jefferies with full support from the residential and commercial sales teams alongside our marketing, finance and contract administration divisions. Over 60% of our business is through direct referrals and repeat clients, speaking volumes about client satisfaction.

We look forward to discussing this project and the next steps with you further.

Richie Heap

+64 21 500 815

richie.heap@colliers.com

Poppy Jefferies +64 22 043 9935

poppy.jefferies@colliers.com

Why Colliers?

With our deep understanding of the local Queenstown market, coupled with the expertise of our two dedicated listing agents and our holistic team approach, we are confident that we are the best team to represent you in selling your residential property. Our team’s extensive knowledge of the local market and our commitment to providing exceptional service ensure that we will achieve the best possible outcome for you.

Local Specialists and Marketing Knowledge

We have an extensive track record in residential sales in the local Queenstown market, giving us a comprehensive understanding of the market forces that impact the value of your property. This includes current demand, recent sales, and demographic and locational benefits that we can leverage to achieve premium pricing for your property. By knowing the buyers and their mandates in the local market, we can effectively position your property to attract the right buyers and maximize its value in the market.

Holistic Team Approach

Combining the expertise of Richie & Poppy and the support of their collaborative team, we provide maximum coverage and exposure for your property in the local market. Our team members work together daily to leverage optimal participation to ensure that we attract active buyers. In addition, we have the backing of the wider Colliers team, providing us with valuable national insight and support. Choosing us as your local listing agents with vast experience, we guarantee maximum market participation, resulting in the best possible outcome for you.

Our Proven Experience

We have a proven track record for successfully selling residential properties in Queenstown. We’re experienced and knowledgeable and dedicated to providing exceptional service and personalized attention to each and every one of our clients. With our expertise in the local market and our commitment to achieving the best possible outcome for our clients, we have consistently delivered successful results. Trust us to help you achieve your real estate goals in this beautiful region.

Executive Summary

Key Attributes

• 208m² home sitting on a generous 700m² section

• Desirable three-bedroom, two-bathroom configuration

• Separate office & media room

• Double garage

• Sought after location of Jack’s Point

• Currently rented for $800 per week

• Year round sun and within walking distance to the Jack’s Point Club House

Buyer Profile

• Local/ national property investors

• Buyers who are wanting to move to the area

• Re-locators to the area

• Holiday home buyers

Our Agency & Fees

We will act as sole agents for the marketing and sale of the property. Our fees are based on performance and reflect a percentage of the sale price when an unconditional sale is concluded. We propose a flat fee of 2.9% +GST and a $500 +GST AML contract admin fee. At an estimated price of $1,800,000 the effective commission would be $52,500 + GST

8 Falconer Rise, Jack’s Point | Property Proposal

Methods Of Sale

Auction

Advantages:

Unconditional offers: Requiring all offers to be unconditional means that buyers must have their finances in order and be fully committed to purchasing the property, reducing the likelihood of a sale falling through due to financing issues.

No-price marketing: By not listing a specific price, the property can attract a wider range of potential buyers and create a sense of competition, potentially leading to a premium sale figure.

Clearly-defined process: The auction process is structured and has strict milestone dates, which generates maximum competitive tension and can result in a higher sale price.

Mitigation of risks : Thorough preparation and planning, including setting a reserve price, ensures that the sales process is as risk-free as possible for the vendor.

Access to purchasers: The auction approach leaves no stone unturned when it comes to reaching potential buyers and encouraging their participation in the sale.

Ability to accept pre-auction offers: The vendor has the option to accept an offer prior to the auction, giving them more control over the sales process.

Transparency of process: The open bidding process provides social proofing for potential buyers, giving them confidence that they are paying a fair market price.

Confidential reserve price: The reserve price is set confidentially, ensuring that the property is only eligible for sale at the vendor’s chosen price.

Qualified buyers: Only qualified buyers are able to bid, which increases the likelihood of a successful sale on the day of the auction.

Disadvantages:

Public method of sale: An auction is a public method of sale where potential buyers gather at a specific location to bid on a property. Some purchasers don’t like a public method of sale.

Limited audience: Auctions may not attract as many potential buyers as traditional methods, as some buyers may be put off by the competitive nature of the process.

Price By Negotiation

Sale by Price By Negotiation (PBN) is a traditional method of sale where a property is marketed without a listed price. Instead, interested buyers are invited to make an offer based on their own assessment of the property’s value.

The lack of a listed price can generate interest and attract a wider range of potential buyers who may not have considered the property if a specific price was listed. This can create competition among buyers and potentially lead to a higher sale price.

Interested buyers are typically given a timeframe within which to make an offer, and these offers can be conditional or unconditional. If the vendor receives an offer that they are willing to consider, negotiations between the vendor and the buyer usually ensue to arrive at a mutually agreeable price.

This negotiation process can involve multiple rounds of offers and counter-offers until both parties reach a price that is acceptable. Once an agreement is reached, a contract of sale is signed and a deposit is paid.

Advantages: of PBN is that it provides flexibility for both the vendor and the buyer to negotiate terms and conditions of the sale. Additionally, by attracting a wide range of potential buyers, the vendor may receive offers that are above their expected price range.

Disadvantages: of PBN is the lack of a listed price can also lead to uncertainty and potential confusion among buyers who may not be sure how much to offer. It is important for both vendors and buyers to carefully consider the negotiation process and seek professional advice before proceeding with a PBN sale.

Fixed Price

A Fixed Price is a method of sale where a specific price is listed for the property, which is typically based on a professional appraisal or valuation of the property’s market value. This sets clear expectations for potential buyers from the outset and communicates the vendor’s expectation around price.

Listing a Fixed Price can attract a wide range of potential buyers, including those who prefer to see prices listed on properties. It also allows for prequalification of purchasers prior to enquiry, which can save time and effort for both the vendor and the agent.

Fixed Price also leaves no stone unturned in terms of access to purchasers and getting them to participate. Some buyers may opt not to work with no-price processes, so having a Fixed Price can help to ensure that all potential buyers are considered.

Advantage: of Fixed Price is that it allows for the vendor to accept an offer at any time during the process, providing more flexibility and control over the sale. However, it’s important to note that offers can still be conditional, meaning that the sale may not necessarily proceed until all conditions are satisfied.

Disadvantages: Fixed Price is that it may not generate as much interest or competition among buyers compared to other methods of sale, such as Auction or PBN. Additionally, if the property is priced too high, it may deter potential buyers and lead to a longer time on the market.

Deadline Sale

A Deadline Sale campaign is a marketing method where a property is advertised without a listed price and potential buyers are given a deadline by which to submit an offer. This method creates competition between buyers without price being the focus, which can result in achieving a premium price for the property.

One of the main benefits of a Deadline Sale campaign is that it provides a clearly-defined process with strict milestone dates to generate maximum competitive tension among potential buyers. This can create a sense of urgency and encourage buyers to submit their best possible offer before the deadline.

Another advantage of Deadline Sale is that it leaves no stone unturned in terms of access to purchasers and getting them to participate. The campaign can attract a wide range of potential buyers, and the vendor can accept offers at any time during the process if they are compelling.

Additionally, Deadline Sale does not discourage purchasers who dislike pressure and may wish to offer prior to the campaign close. This provides flexibility for both the vendor and the buyer to negotiate deals at any time during the process.

Furthermore, a Deadline Sale campaign can help to mitigate risks to the vendor during the sales process via thorough preparation and planning. The campaign can be tailored to suit the specific needs of the vendor and the property, ensuring that all potential buyers are considered and that the best possible outcome is achieved.

Falconer Rise, Jack’s Point

Property Proposal

S.W.O.T Analysis

• Three large bedroom home

• Elevated low maintenance site located on the desirable Falconer Rise

• Incredible protected outlooks

• Reserve land on the rear boundary

• Within walking distance to the Jack’s Point Club House

• Lack of internal access to the garage

• No separate laundry

• Lack of outdoor living - the layout of the home doesn’t maximise the site

S. W.

O. T.

• The potential to extend the balcony at the front of the property

• Make use of the land at the rear of the home - Room for a spa pool

• Other listings in the area

• Time it is taking for Jack’s Point properties to sell currently

Falconer Rise, Jack’s Point

Property Proposal

Comparable Sales

1A Rannoch Drive

Smaller townhouse property located on Rannoch Drive. Built in 2018 by GJ Gardner this property had hardly been lived in. Given the size of the home, section and its position we believe the market would view this as an inferior offering. Sold by us, to an investor.

Sale Price $1,370,000

Sale Date January 2023

Comparison Inferior

Land Area 311m²

Floor Area 181m²

Bedrooms 3

Bathrooms 2

55 Jack’s Point Rise

Larger three-bedroom, two-bathroom home positioned on an elevated large 1,087m² section. This a superior offering in all respects.

Sale Price $2,36500

Sale Date December 2022

Comparison Superior Land Area 1,087m²

Floor Area 230m²

Bedrooms 3

Bathrooms 2

18 Glenfiddich Road

Contemporary four bedroom, two bathroom home positioned on a 1,053m² section with reserve frontage. This home enjoys open views over the reserve to Lake Tewa. Similar sized home sitting on a larger section with reserve frontage, given the spec and finish of this property as well as the size of the section on offer we believe the market would view this as a superior offering.

Sale Price $2,250,000

Sale Date December 2022

Comparison Superior Land Area 1,053m²

Floor Area 209m²

Bedrooms 4

Bathrooms 2

Comparable Sales

1 Branigan Court

The home includes an open plan kitchen, living and dining area, three double bedrooms, and two bathrooms. The house has underfloor heating throughout, and a log burner. The property also has a double garage with a laundry area. Give the size of the home we believe the market would view this as a comparable offering. However the location and views on offer at your property are superior in all respects. Was run through an auction campaign and got passed in and sold after auction day.

Sale Price $1,775,000

Sale Date March 2023

Comparison Comparable

Land Area 871m²

Floor Area 173m²

Bedrooms 3

Bathrooms 2

42 McAdam Drive

Smaller three-bedroom, two-bathroom home positioned on a 698m² section. The views and location of your property a far superior, but given the outdoor living & garden on offer here we believe the market would view this as a comparable offering. This property may attract a different buyer pool to your property.

Sale Price $1,810,000

Sale Date December 2022

Comparison Comparable

Land Area 698m²

Floor Area 178m²

Bedrooms 3

Bathrooms 2

20 Jack’s Point Rise

Architecturally designed, Dravitzki Brown three-bedroom, two-bathroom home positioned on a 900m² corner section. This is a smaller home sitting on a larger section, given the size of the section and quality of this home we believe the market would view this as a superior offering.

Sale Price $1,910,000

Sale Date

November 2022

Comparison Superior

Land Area 900m²

Floor Area 188²

Bedrooms 3

Bathrooms 2

Currently On The Market

2 Wanderer Lane

Larger 233m² single-level family home with four bedrooms, two living areas, two bathrooms, a pinot pit, scullery, separate laundry, and double garage. Given the size of this home and the extras on offer we believe the market would view this as a superior offering.

Capital Value $2,180,000

Method of Sale Price By Negotiation

Comparison Superior

Land Area 723m²

Floor Area 233m²

Bedrooms 4

Bathrooms 2

6 Jack’s Point Rise

The spacious 233m² split-level home featuring three bedrooms and two fully tiled bathrooms. The living area opens onto a sheltered courtyard with a large lawn. This is a larger home in all respects. Given the size of the property we believe the market would view this as a superior offering. This property went to auction last Friday and got passed in.

Capital Value $1,850,000

Method of Sale Price By Negotiation

Comparison Superior

Land Area 847m²

Floor Area 233m²

Bedrooms 3

Bathrooms 2

10 Pendeen Crescent

Recently renovated three-bedroom, two-bathroom home positioned on a large 927m² section. The outlook and position of your property makes it a superior offering in all respects. Listed with us.

Capital Value $1,420,000

Method of Sale Price By Negotiation

Comparison Inferior

Land Area 927m²

Floor Area 161m²

Bedrooms 3

Bathrooms 2

Currently On The Market

34 Rannoch Drive

The 208m² home features three bedrooms, two ensuites, and a main bathroom with a garden view. The open-plan living area and office lead to a sheltered terrace. The property also includes a separate laundry and a 42m² garage. The position of your property is superior but given the layout of this home and extras this property has we believe this property is the most comparable offering currently on the market.

Capital Value $1,650,000

Method of Sale $1,825,000

Comparison Comparable

Land Area 604m²

Floor Area 208m²

Bedrooms 3

Bathrooms 3

Appraisal

$1,825,000 - $1,850,000

Fair Value

$1,750,000 - $1,825,000

Opportunists

The market will ultimately let us know where the value lies; our job is to market the property to achieve the very best price outcome for you. Accordingly, based on comparable sales we anticipate the market will price the property at between $1,725,000 and $1,850,000. $1,725,000 - $1,750,000

Marketing Channels & Tools

Marketing Channels & Tools

A tailored marketing campaign has been prepared specifically for 8 Falconer Rise, which includes the following:

Proactive brokerage

Whilst marketing tools are important to ‘spread the net’ for potential buyers as wide as possible and also to confirm to known buyers that the property is on the market, our key focus is still old-fashioned hard work and salesmanship.

This means making the ‘warm calls’ to appropriate potential purchasers with whom we have established credibility and relationships with a view to getting a meeting to pitch the property as the ideal solution to their needs and getting as many parties as possible ‘hot’ on the opportunity.

A credible introduction from trusted agents is often required to motivate buyers into their initial investigation and focus their attention. This person-to-person direct interface is why we work closely as a team to ensure that the correct individuals and businesses are approached and that all buyers are considered welcome.

Photography/videography

Exterior and interior photography to showcase the position and locality of the property is essential. Videography helps to tell a story that captures the emotional and rational triggers that buyers respond to. We recommend investment in quality video that works to highlight the flow, setting and feel of a property.

It is also key for buyers who are outside of Queenstown and not able to attend a physical viewing. If appropriate, we will also consider drone photography/videography (subject to

airspace consent).

Direct email-out

To our database of qualified residential clients.

Online advertising

We recommend premium listings on leading property websites:

www.trademe.co.nz | www.realestate.co.nz

www.colliersotago.co.nz

8 Falconer RIse will also receive a complimentary listing on:

www.colliers.co.nz | www.hougarden.com

www.oneroof.co.nz | www.homes.co.nz

Onsite signage

900 x 600mm signage installed onsite – your 24-hour salesperson

Social media

Social media campaign across Instagram and Colliers

Otago Facebook. Social media is a simple, engaging, targeted and cost-effective marketing tool with over 2.9 million active daily users on Facebook alone (in New Zealand).

Print advertising

Print advertising can be a key source of passive buyer enquiry. We utilise a limited range of vital local and regional publications as appropriate for a property sale campaign.

Marketing Budget How much will it cost?

1 x silver package - 3-week carousel, 4-week premium feature, 3 x refreshes

(Free upgrade to Gold Package: Bonus 2-week premium feature, 1-week showcase carousel and 1 refresh. Value $969)

1 x Gold package – highest position in search until sold, premium listing card until sold, rotates to top of search 3 times, in search carousel 1 week, high position in email alerts

Our Jack’s Point Track Record

**This is an indicative calendar of how we see the campaign being run. Dates are subject to change.

*You will be given access to your very own vendor portal which means you can see all new enquiry in real time, we will however provide campaign updtaes & price feedback.

The Process From Here

1. Receive Current Market Appraisal

After seeing what your property has to offer we take the time to analyse the market, and determine the value of your property. Within this document we will also make and recommendations we see fit in preparing your property for the market to maximise the final outcome.

5. Gardening/ Staging

Presenting your property at its very best is important to us. W can help organise any gardening, staging, or small improvements around the property,

2. Sign An Agency Agreement

We formalise our relationship. This enables us to act on your behalf and progress to the next stages.

6. Professional Photography & Videography

A picture is worth a thousand words. In today’s world of information overload we only have seconds to grab a potential purchaser’s attention. Imagery is so critical to the sales campaign, that for all exclusive agency agreements there is no extra charge to you. Videography helps to tell a story that captures the emotional and rational triggers that buyers respond to. We recommend investment in quality video that works to highlight the flow, setting and feel of a property. It is also key for buyers who are outside of Queenstown and not able to attend a physical viewing.

9. Go Live 10. Report Back

Once all marketing collateral has been put together and signed off by you, we will launch the property to market.

We listen to buyers feedback and report back to you.

3. Submit AntiMoney Laundering (AML Check)

From 1 January 2019, real estate agents are required to verify the idenity of their vendors in accordance with Anti-Money Laundering legislation. Our AML verification is handled by a third party company TICC

4. LIM/ Builders Report

We highly recommend commissioning building inspection and a LIM report to assist buyers with their Due Diligence and remove potential barriers to purchase. We can assist you with getting these ordered/ organised.

7. Collate Marketing Collateral

We understand that no two properties are the same, therefore we create bespoke marketing collateral for all our listings. We work with you collaboratively to compile this information and will seek your approval before presenting anything to the market.

8. Team Viewing & Feedback

The entire Colliers residential sales team will visit your property. This is an important stage in preparing your property for the market, they will provide valuable pricing feedback

11. Negotiate Offers

We present the offer/s to you for your consideration and advise your best course of action. It is our job to work in your best interest, so will continue to actively sell your property until you receive an offer you’re happy with. We don’t need to rush this process.

12. Celebrate

Once we’ve received an offer you’re happy with and settlement day has come, we take a moment to celebrate with you.

The 7 Key Selling Tips

Once you have decided to put your home on the market, there are a few key things to consider in order to optimise interest and ultimately the sales price you achieve.

1. Make the property feel inviting

Buyers like to imagine what it would be like to live in a property, so try to make it easy for them to feel good about yours. Gentle music and a few scattered cushions can make all the difference on inspection day. The power of emotion is strong, even with a shrewd investor.

2. Less is more

Clear out the clutter. It makes the property feel more spacious, which can in turn allow potential buyers to visualise how to put their own touches into the home.

3. Let the sun in

Everyone loves sunshine, so open up blinds and curtains for inspections, and make sure that windows are clean inside and out. With views like Queenstown’s, it pays to make the most of them.

4. Fix outstanding repairs

Even the smallest of issues can make buyers wary about other, less obvious issues. Fix what people will see, and make the property appear well maintained.

5. Clean up lawns and gardens and remove rubbish

The garden is quite often the last thing on the list for vendors. However for buyers, it can form that crucial first impression. Some key points to consider include:

• Remove children’s bikes and toys

• Make sure bins and compost are out of sight

• Clean outdoor furniture and clear paths of moss

• and leaf debris

• Prune shrubs and trees and mow lawns to look

• neat and tidy

Keep on top of weeds

6. The Kitchen

A good kitchen can help sell a property. Not only is it an essential part of a home, but it can be the most inconvenient and expensive to replace or refurbish. If your kitchen is a little dated, there are a few simple ways in which you can increase its appeal:

• Change cupboard handles for something more modern

• Put appliances out of sight and keep bench space clear

• Pay special attention to the cleanliness of sinks, stoves and ovens

• Wipe marks from splashbacks and cupboard doors

7. Master Bedroom

Make it as inviting and relaxing as possible, with candles, beautiful bed linen and cushions to create a sanctuary-like feel.

Richie Heap

Richie Heap +64 21 500 815

richie.heap@colliers.com

With a track record of sales stretching as long as his list of happy customers, bringing people and places together comes naturally to Richie Heap. Skilled at listening and finding solutions for his customers, Richie brings serious energy and passion to every transaction – with truly outstanding results. One of Queenstown’s real estate leaders since 2012, Richie’s trusted, established and is a committed professional who builds on his success with every year.

Poppy Jefferies

poppy Jefferies

+64 22 0439935

poppy.jefferies@colliers.com

Customer-focused and with creative sales and marketing ideas, Poppy brings a fresh approach to the Queenstown property market. Having spent two years in support roles within Colliers, Poppy has recently gained her Real Estate Licence and is bringing enthusiasm and drive to her role as a sales consultant. With a focus on customer experience, she combines a genuine, friendly nature with a results-based ethos. Living and working locally, she has a comprehensive understanding of Queenstown and its unique real estate market and extensive experience in the delivery of successful marketing campaigns. Poppy thrives on helping people achieve their goals.

Top floor, 10 Athol Street, Queenstown colliersotago.co.nz

Waiver of liability

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