Called to Lead
Buying and Selling
Successful Breeding Begins with the Bull
New Missouri Cattleman Takes the Helm as President
Tips for Effectively Raising, Buying and Selling Bulls
Are Bull Soundness Exams Sound Investments?
MEMBER NEWS 6 16 34
Association Update Beef Checkoff News County News Buying and Selling
MCA President’s Perspective Change It Up
Straight Talk: Mike Deering
What’s Cookin’ at the Beef House
Cattle Markets in the Information Age
Beef House Committee
475 Days of Progress
On the Edge of Common Sense: Baxter Black Equal Opportunity Cowboy
Capitol Update Fighting for You
ON THE COVER:
Photo by Ami Dieckman, Ami’s Photography The Missouri Beef Cattleman is an official publication of the Missouri Cattlemen’s Association.
OFFICIAL PUBLICATION OF THE MISSOURI CATTLEMEN’S ASSOCIATION
Volume 49 - Issue 3 (USPS 890-240 • ISSN 0192-3056) Magazine Publishing Office 2306 Bluff Creek Drive, #100, Columbia, MO 65201 Phone: 573-499-9162 • Fax: 573-499-9167 Andy Atzenweiler: Editor/Production/Ad Sales P.O. Box 480977 • Kansas City, Missouri 64148 816-210-7713 • E-mail: firstname.lastname@example.org Coby Wilson: Ad Sales 573-499-9162 Ext 235
Missouri Cattlemen’s Association
MCA Website: www.mocattle.com
Called to Lead
New MCA Members
Mike Deering • Executive Vice President - Ext 230 Mike@mocattle.com Sydney Thummel • Manager of Membership - Ext 231 Sydney@mocattle.com Coby Wilson • Manager of Strategic Solutions - Ext 235 Coby@mocattle.com Candace Bergesch • MBC Editor/Production Artist Candace@mocattle.com Lisa Stockhorst, Administrative Assistant – Ext 234 Lisa@mocattle.com
Missouri’s Cattlemen Foundation www.mocattlemenfoundation.org
NCBA Convention Highlights
MBC Bull Buyers Guide
David Dick, Secretary 660-826-0031 • 23529 Anderson School Rd., Sedalia, MO 65301
2020 MCA Regional Vice Presidents
Obituaries: Ed Roth, Bill Wehmeir, and Nelson Cook Advertisers Index
Marvin Dieckman, President 660-596-4163 • 28998 Hwy JJ, Cole Camp, MO 65325 Patty Wood, President-Elect 660-287-7701 • 16075 Wood Road, La Monte, MO 65337 Bruce Mershon, Vice President 816-525-1954 • 10015 Windsor Drive, Lee’s Summit, MO 64086 Matt Hardecke, Treasurer 573-846-6614 • 19102 Skymeadows Dr., Wildwood, MO 63069
Region 1: Eric Greenley, 61998 Pleasant Valley Rd. Knox City, MO 63446 660-341-8750 Region 2: Chuck Miller, 393 Spring Garden Road Olean, MO 65064 • 573-881-3589 Region 3: Charlie Besher, RR 5, Box 2402 Patton, MO 63662 • 573-866-2846 Region 4: Deb Thummel, 12601 Hwy. 46 Sheridan, MO 64486 • 660-541-2606 Region 5: John Shipman, 34266 Hwy KK Mora, MO 65345 • 660-221-1013 Region 6: Clay Doeden, 14555 S. Hwy A Stockton, MO 65785 • 417-808-0415 Region 7: Traves Merrick, 1956 Hwy 97 Miller, MO 65707 • 417-536-8080
Missouri Beef Cattleman, (USPS 890-240 • ISSN 0192-3056) is published monthly (12 times a year) and is the official publication of the Missouri Cattlemen’s Association, 2306 Bluff Creek Drive, #100, Columbia, Missouri, 65201. PERIODICALS postage paid at Columbia, Missouri and additional mailing offices. Subscription price is included as a part of the minimum membership dues of $70.00 per year in Missouri Cattlemen’s Association. Postmaster: Send address changes to: Missouri Beef Cattleman, P.O. Box 480977, Kansas City, Missouri 64148
2020 MCA Officers
David Auffert, Parnell, MO Brody Baker, Baker Family Farms, Atlanta, MO Joe Brattin, Exeter, MO Matt Bryant, S&B Angus, LLC, Troy, MO Scott Clement, Skidmore, MO Cory Dawes, Stockton, MO Jeremy & Lauren Denison, County Line Beefmasters, Deepwater, MO Francis Veterinary Services , Maryville, MO Madasyn Haynes, Pittsburgh, MO Trent Henggeler, Ravenwood, MO Jarod Hilsabeck, Hilsabeck Land & Cattle, Maryville, MO Monty & Breanna Kinman, Savannah, MO John & Erin Koch, Clarence, MO Shannon & Miranda Lowrey, Lowreyâ€™s Red Angus, El Dorado Springs, MO Randy & Sharon Luke, Stanberry, MO Brad MacLaughlin, Madsen Cattle Feeders, Odessa, MO Jared McMullin, Carrollton, MO Kirk Miller, Cape Girardeau, MO
Michael Monk, East Lawn Angus Farm, Skidmore, MO Olivia Oppenheimer, Kansas City, MO Andy Pride, Ravenwood, MO Ashley Queathem, Montgomery City, MO Dennis & Marcia Redden, Stanberry, MO Michael Roberts, Maryville, MO John Sanwald, Sanwald Farms LLC, Lebanon, MO Tristen Shores, Dan Moore, Luray, MO Andrew Spire, Maryville, MO Cletis Stahl, CD Stahl Farm, Oxly, MO David Stiens, Maryville, MO Robert Stollings, Polo, MO Stephanie Votrain, Hillsboro, MO Brooklyn Whitney, Preston, MO Aaron Wrinkle, Wrinkle Farms, Lebanon, MO Kurt Yoder, Amoret, MO Avery Young, Macon, MO Brett Foster, Butler, MO Olen Knight, Deepwater, MO See the MCA Membership Form on page 109.
MARCH 2020 7
Fake Meat Claims Source: Colin Woodall, NCBA CEO There are countless articles about the fake meat business lately and most of them are little more than promotional pieces for the companies producing plant-based alternatives to meat. A recent Wall Street Journal (WSJ) article titled “This Anti-CEO’s Mission Impossible: Use Capitalism to Kill Meat,” took a slightly different path, expressing a small dose of skepticism about the longterm prospects for fake meat products and the ability of companies such as Impossible to turn consumers toward a vegetarian lifestyle in large numbers. We take the fake meat industry’s attacks and attempts at growth very seriously. However, there is little evidence to suggest that plant-based alternatives are anything more than a fad being driven by massive investments in advertising, outdated information and many false or misleading claims about the impact U.S. beef production is having on the planet. Impossible Foods CEO Pat Brown, who was profiled in the WSJ piece, is well-known for his slanted views on this topic, and his outrageous plans for his products. However, his bluster isn’t being matched by performance. Despite spending millions to promote plant-based alternatives to meat, these products have failed to make significant gains in market-share. The reason is simple. The products Mr. Brown and others are producing aren’t being demanded by consumers.
Despite an admission by Mr. Brown that “It’s not going to work telling people how to eat,” he’s doing exactly that by using misinformation to paint a false narrative. Mr. Brown and his followers are using the popular tactic of climate shaming to advance the Impossible cause. Citing global livestock GHG emission numbers to lure consumers into his snare, he ignores the fact that U.S. beef’s footprint is miniscule. According to the U.S. Environmental Protection Agency, beef production in the United States is responsible for just 2 percent of all U.S. greenhouse gas emissions. American beef production’s contribution to greenhouse gas emissions is far less than sectors such as transportation, at 29 percent or electricity generation, which accounts for 28 percent.
If solving climate concerns was Mr. Brown’s intention, he should have focused his energy on replacing fossil fuels, not replicating protein. Trying to solve a climate crisis by removing beef from American diets is the equivalent of trying to make it to the moon using a ladder. It’s likely Mr. Brown and others promoting their alt-meat products know the facts and choose to ignore them; instead they spout misleading emissions numbers and rely on the basest form of marketing to guilt
American consumers into buying something that they don’t want, while enriching themselves. While Impossible may continue to refine its products, they will still be the opposite of what consumers expect when making a purchasing decision. Today’s consumers want simple, easy-to-understand foods. They want natural products that are minimally processed and fresh. Over time, when consumers compare a single-ingredient product such as beef to the periodic table of chemicals included in an Impossible product, no amount of climate shaming will convince consumers to ignore the fact that Impossible’s Frankenpatty was created in a lab. Until then, we must continue to fight together against the misleading claims and false promises being made by Mr. Brown and those like him.
NCBA: USMCA Ratification Latest Victory for U.S. Cattle Producers WASHINGTON – ( Jan. 29, 2020) – National Cattlemen’s Beef Association President Jennifer Houston, who attended today’s White House signing ceremony for the new U.S.-Mexico-Canada Agreement (USMCA), today released the following statement: “This is a great day for America’s cattle producers and we were once again honored to participate in another great victory for our industry. Of course, the ratification of USMCA comes on the heels of a game-changing new trade deal with China, a new bilateral agreement with our largest export partners in Japan, and muchimproved access to the European Union. “Add that to the new waters rule that was finalized last week, new proposed grazing regulations, and new proposed rules that would provide much-needed relief the National Environmental Policy Act, and it’s easy to see that 2020 is off to a truly historic start for U.S. beef producers. I want to thank the President and his entire team for listening to our producers’ concerns and for working with us to find real common-sense solutions.”
NCBA, Agriculture Groups Launch Farmers for a Sustainable Future WASHINGTON (Feb. 19, 2020) — The National Cattlemen’s Beef Association (NCBA) today joined 20 other national agricultural groups in kicking off Farmers for a Sustainable Future, a coalition of ag organizations committed to environmental and economic sustainability. The coalition was introduced at a news conference on Capitol Hill today. “Today’s launch of the Farmers for a Sustainable Future (FSF) is a defining moment,” said NCBA Vice President, Government Affairs, Ethan Lane, who spoke at today’s rollout event in Washington. “Twenty-one agricultural groups — which represent the vast majority of the agricultural industry in our country — are standing side by side in unity to correct a false narrative that has haunted us for as long as I can remember. We’re here because we support incentivizing innovation, sciencebased research, resilient infrastructure, and focusing on outcomes.” Other members of the Farmers for a Sustainable Future coalition include the American Farm Bureau Federation, USA Rice, American Sugar Alliance, the National Corn Growers Association, and the National
Pork Producers Council. NCBA is also a founding member of the U.S. Roundtable for Sustainable Beef, a multi-stakeholder organization composed of more than 220 ranchers, feed yard operators, packers, food service companies, research institutions, and NGOs that share a mission to advance, support, and communicate about beef’s sustainability. Lane said that American beef producers have a great environmental story to tell, and FSF is another way for NCBA to do just that. “We know that consumers care how beef is produced, and they want to know that it’s done in a way that’s environmentally and socially sustainable,” Lane said. “In fact, the U.S. is the leader in sustainable beef production, with a carbon footprint 10 to 50 times lower than the rest of the world. And while we’ve already made a lot of progress, American cattle farmers and ranchers are committed to continuous improvement by producing high-quality beef even more sustainably for generations to come.”
MARCH 2020 13
Strong Demand, Leverage Shift Adds Optimism for Year Ahead Focus on consumers a requirement for continued beef industry success
prices, particularly in light of the recently signed U.S./ China trade agreement.
San Antonio, Texas – (Feb. 6, 2020) - Beef demand is strong and with U.S. cattle numbers plateauing, prices are likely to be stronger in the year ahead as consumers at home and abroad support industry profitability. That was the message delivered today during the popular CattleFax outlook session, held as part of the 2020 Cattle Industry Convention in San Antonio, Texas.
Trade also will play a significant role in beef and cattle markets, according to CattleFax Vice President of Industry Relations and Analysis Kevin Good, who said he expects higher total animal protein production to be offset by strong demand and increasing exports. During the year ahead, Good said record-large U.S. beef production will reach 27.7 billion pounds. However, he projected that increases in beef exports and decreases in beef imports will result in per-capita beef supplies of 58.4 pounds, an increase of just 0.4 pounds over 2019 levels.
Weather is expected to play a supporting role for agriculture during the year ahead, according to Dr. Art Douglas, professor emeritus at Creighton University. He said that following repeated El Niño events during the past five years, the U.S. will shift to a La Niña pattern, which will shift much of the nation outside of the northwest and southeastern portions of the country toward conditions slightly warmer and drier than last year, which will be favorable for planting and growing conditions during the spring and summer.
CattleFax Vice President of Research and Risk Management Services Mike Murphy predicted that corn and soybean acres will increase during the year ahead, with corn plantings rising 4 million acres to 94 million acres and soybean acreage rising 7 million acres to reach 83 million acres. He predicted 2020 spot corn prices to trade in a range of $3.50 to $4.00 per bushel, down 15-20 cents per bushel from 2019, unless weather issues become a significant factor. He noted, however, that trade could present an upside to the projected
“With strong demand for U.S. beef at home and rising demand overseas, the modest increases in supply will be more than offset by a growing consumer appetite for our product,” said Good, who projected all-fresh retail prices will rise to reach an average of $5.87 per pound during the year ahead, an increase of 5 cents per pound over 2019. “Higher wholesale beef values are a reflection of improving domestic and global beef demand,” Good noted, pointing out that CattleFax projects composite cutout prices will rise $3 during the year ahead to reach $222 per hundredweight. Growing demand and increasing beef prices at the consumer level will be supportive of cattle prices, with leverage beginning to shift away from the packing sector as more shackle space becomes available during the year ahead. Good said CattleFax projects fed steer
prices to average $120 per hundredweight during 2020, an increase of $3 from the previous year. Through the year, he noted downside risk to the $108 level, with resistance at the top near the $130 level. Calf prices are also expected to move higher in the year ahead, with 550-lb. steer prices trading in a range of $155 to $180, averaging $170, up $6 per hundredweight from 2019 levels. Feeder prices will also rise, with 750-lb. steers trading from $140 to $160, with a yearly average of $150, also $6 per hundredweight higher than last year’s average. Good noted that additional supplies of utility cows, the product of several years of aggressive expansion, are likely to challenge the cull cow market. “However, increased demand for lean trim and a decline in the availability of imported grass-fed trim from Australia and New Zealand will be supportive of cow prices,” he said. He projected utility cow prices should range from the low $70 level to a fall low near $55, while averaging near $65 per hundredweight for the year, an increase of $5 per hundredweight over 2019 levels. CattleFax CEO Randy Blach closed the session highlighting the strong demand that is highly favorable to the entire industry. He noted that there is significant outside interest in U.S. protein production, which is also highly supportive and a positive sign for the future. “The days of boom and bust in our industry are behind us,” said Blach. “Thanks to strong demand at home and abroad, we’re likely to see far less volatility in the market during 2020 than we saw last year.” Blach noted that global demand for all proteins is strong, with beef being a major beneficiary of that demand. “Rising demand has meant more dollars flowing into the industry, which adds to the profitability of all segments of our business,” said Blach, who noted that although the leverage has been largely held by the packing sector, that too would begin to shift during the year ahead, with more dollars flowing back into the live cattle segments.
Dr. Art Douglas, professor emeritus at Creighton University, gave the weather update/forecast for the coming year
“That investment should begin to incentivize increases in shackle space during the years ahead,” Blach said. “In turn, as supplies begin to flatten out, packing margins have likely peaked and we’ll begin to see margins at the packing sector begin to narrow as we move through 2020.” However, Blach pointed out that although the market outlook is positive during the year ahead, the U.S. beef industry needs to be vigilant and maintain a competitive posture. “There is strong demand for our product, but that’s the result of the fact that our business has paid attention to market signals and we’ve been producing a consistent, quality product that has gained a greater piece of that retail dollar. We need to protect that,” said Blach. “Cattle must continue to be better over time. We must pay attention to what the consumer is telling us. That means conversations about topics like traceability and sustainability only become more important as time goes on. We have to listen to the consumer and respond with action to meet their needs and demands if we’re going to continue to be successful in a hypercompetitive global protein market.”
MARCH 2020 15
with Mike Deering
Cattle Markets in the Information Age
We are in the information age. You can find information on anything, anywhere and at any time. You don’t have to wait for the library to open. You don’t even have to type. Just ask Siri or Alexa. Information is so readily available, it’s unreal. This reality made it ironic to have been in the National Cattlemen’s Beef Association’s cattle marketing committee meeting at the Cattle Industry Convention in San Antonio debating transparency and the need for more information.
Executive Vice President
Cattle feeders and packers are trading more cattle on a formula-based system and less through negotiated trade like livestock markets or direct sales where the packer takes delivery within two weeks. The U.S. Department of Agriculture reports formula transactions accounted for approximately 30% of fed cattle sales in 2004. Fast-forward to 2019 when formula transactions more than doubled to roughly 66%. As this trend continues, the concern over thin markets escalates because the dwindling negotiated sales are being used as the base price in nearly 70% of all fed cattle traded. One could argue that cattle traded in the Midwest, where negotiated trade is still king, sets the price for the lion’s share of fed cattle.
One of the resolutions this association was a leader on that ultimately passed through NCBA’s policy process requires reporting more information on formula deals. This resolution received fire from feeders and packers in Texas and Kansas because the formulas are working for them, and I get that. They are concerned with confidentiality, and I respect that. We aren’t opposed to formula trade nor are we on some packer-hating bandwagon. All we want are cattle markets to provide opportunities for all segments to be profitable. We don’t want markets suppressed.
The struggle is price discovery. Details of formula deals are largely unavailable and leaves many trying to figure out formula pricing. We know it is based off of negotiated cash trade, but there is more to it. The formula could consider quality and yield grades, dressing percentage, number of head or the point spread in a Chiefs’ game. Who knows? No two formulas are identical. Those transactions are not reported the same way as negotiated cash trade. Producers and consumers should know how many head traded on every formula
each week no different than negotiated trade. If you knew how big the margins are in formula trade, you wouldn’t have to speculate if retailers or packers are taking a bigger slice of the pie. Today, it is difficult to define the distribution of profit.
There are likely better ideas out there and that conversation needs to happen because Livestock Mandatory Price Reporting is up for reauthorization. Now is the time to make changes. No matter your opinion on these complex issues, awareness is higher than ever and that’s a victory that will hopefully lead to solutions. NCBA is the organization that can get things done and that’s why our affiliation and involvement is so critical. We will not be on the sidelines. We’re from Missouri where we refuse to settle for good enough.
What’s Cookin’ at the
Missouri Beef House By Pat & Patty Wood, MCA Beef House Managers Beef House Committee Your MCA Missouri State Fair Beef House, which was established in 1982 to promote Missouri’s beef cattle industry by serving premium beef to the crowds at the Missouri State Fair, is overseen by a standing committee according to MCA Policies and Procedures. Members are appointed to three-year terms. The State Fair Beef House Committee has the awesome responsibility to serve as the advisory committee and monitors the operation of the Missouri Beef House, the Missouri Beef Showcase and other Missouri State Fair activities.
In addition to specific roles required by membership, your State Fair and Beef House Committee is challenged to actively participate in the work of the committee, provide thoughtful input to committee deliberations, and focus on the best interest of the association and committee goals rather than on personal interests.
THANK YOU to each of these individuals for their hours of commitment to MCA mission “dedicated to advancing Missouri beef industry”. Your 2020 MCA State Fair and Beef House Committee is below. Thought for the month: “May your blessings outnumber the cows that you grow, and may troubles avoid you wherever you go!”
Terms Expires Dec 2020
Term Expires Dec 2021
Terms Expires Dec 2022
Ed & Judy Ehrhardt
Suetta Carter , MCW
Mary Kay Lyle, MCW
Barb Reynolds, MBIC*
Marvin Dieckman, MCA President
Patty Wood, MCW***
Sydney Thummel, MCA **
Mike Deering, MCA Exec**
*one year term
**no expiration date
See What’s Happening in Your County
Greene County The Greene County Chapter of the Missouri Cattleman’s Association held their monthly meeting on January 16 at Ziggy’s Restaurant in Springfield. There were 21 members present and two guests. During this meeting, the election of officers was held. A motion was made to keep the present officers as is, which is: President – Mike McCorkill; Secretary – Andrea Butler; Treasurer – Lynda Medcalf. Mike McCorkill reminded members that the BQA Training will be held Thursday, March 5 at 6 p.m. at the Missouri State University Darr Center Bond Room. It will be a two-hour session. We were pleased to hear that Brooke Heavin of Fair Grove, daughter of Tye and Susie Heavin, placed second in the 2020 Missouri Cattle Industry FFA Beef Speaking Contest. Congratulations, Brooke. Upcoming events include our scholarship auction that will be held during the special cow sale in April. More details to be announced at our next meeting. One of our guests was Bill Owen, who is running for the 131st District State Representative.
Marketing Cattle Weekly for Cattlemen
“Sales each TUESDAY” “Sales each FRIDAY” O:660-882-7413 O:573-324-2295 www.movalleylivestock.com www.emcclivestock.com Justin Angell Mike VanMaanen Jon Angell 573-819-8000 573-881-0402 573-682-4656
Greene County Cattleman’s met on January 16.
Our other guest was Whitney Jackson from American National Insurance. Her office is in Billings. She informed our members of what types of farming insurance her company can offer. Our next meeting is planned for Thursday, February 20 at 6:30 p.m. at the Coach House Inn Best Western Motel Breakfast Room. The Springfield FFA chapter will debate an agricultural topic. Greene County Cattlemen’s usually hold meetings on the next to last Thursday of every month except for June and July during hay season. Contact Mike McCorkill at (417) 838-2073 for more information.
St. Clair County St. Clair County Cattlemen’s Association met on Tuesday, February 11 at Lakeland School District with 46 members and guests present. The Lakeland FFA served the meal. Ashgrove Aggregates and MFA co-sponsored the meal and Pat Miller with the University Extension presented on weed management considerations for pastures in Missouri. Pat discussed how regular mowing of pastures and hay lands will help with the maintenance of proper soil pH and fertility. She presented the spray or mow cost comparison per acre and which does the best job of controlling certain weeds. Pat recommended that, first, you need to identify the weed. Is it poisonous or not? Then, consider what the best pesticide is to control those weeds without damaging clover or other plants that you are wanting to keep. While some weeds are annual and some are perennials, you need to at all times be looking out for what is best for your land by considering what you use the land for. Pat presented that there is actually a book that is out called Weed and Brush Control for Forages, Pastures, and Noncropland. This book can be purchased at www.extension.missouri.edu/p/ipm1031. St. Clair County Cattlemen’s scholarship application is now available and due to Susan Salmon by April 1, 2020. Anyone that needs a scholarship application can contact Susan Salmon at susansalmon74@gmail. com. The cattlemen plan to award three scholarships of $2,000 each this year. Weston discussed the Missouri Cattlemen’s Convention and how all cattlemen need to pull together as we are being faced with the fake meat campaigns. We encourage anyone that is interested in becoming a member to please contact a board member to get more information. The next meeting scheduled for March 10, 2020, at 7 p.m. at Landmark Restaurant. The programming will discuss fence laws with Raysha Tate, University Extension, and be sponsored by St. Clair County State Bank.
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Pettis County Cattlemen kicked off our new year by cooking for the Central Missouri Ag-Expo. The event was held at the Mathewson Exhibition Center on the Missouri State Fairgrounds. The event was January 31 and February 1. According to the Sedalia Democrat newspaper, this yearâ€™s event had more vendors and visitors than past years. We cooked roughly 300 ribeye steaks and around 240 hamburgers. A very big thanks to all that showed up to help cook and serve. Everyone had a good time and got to see a lot of equipment and visit with quite a few people. We are looking forward to continuing our success. Join us for our next meeting!
Douglas / Wright County Cattlemen The Douglas / Wright County Cattlemen’s Association met on Tuesday, February 11, 2020, at 6 p.m. in Mountain Grove, Missouri, at Club 60 Steakhouse. The group enjoyed a steak dinner with sides sponsored by Farmers Ag Center. President Ernie Ehlers welcomed the group and gave a treasury report. He proceeded with a blessing before the meal, and 64 members in attendance enjoyed fellowship during dinner. Our Douglas / Wright County Cattlemen’s essay and bred heifer winner, Landry Golden, was also in attendance. She presented the association with a thank you card and mentioned that her heifer should calve in the next 30 days. Following dinner, Mick Plummer of Farmers Ag Center thanked all of his customers for their business. He stated that fertilizer is priced better this spring than it has been for several years. Mick also mentioned that Farmers Ag Center offers the ability to add grazon next to fertilizer for broad spectrum weed control. The Douglas / Wright County group will hold their next
meeting on Tuesday, March 10, 2020, at 6 p.m. at Club 60 Steakhouse in Mountain Grove, Missouri. Mega Motorsports from West Plains, Missouri, will sponsor our March meeting. Cattlemen in the area are always welcome and encouraged to attend.
Barton County The Barton County Cattlemen met February 10, 2020, in Lamar, Missouri. After prayer, cattlemen enjoyed a delicious brisket dinner prepared by Scott Noting. The meal was sponsored by Coal Valley Mineral, Vitafirm, and Seed and Farm Supply. Jackie Coltrane presented the program. He advised us of the different contents of the mineral products available from Coal Valley Mineral. Also, depending on the various needs of the livestock, mixtures can be made using CTC (chlortetracycline) for anaplasmosis prevention, IGR for fly control and they have a summer mineral mixture. Traves Merrick, MCA Region 7 Vice President, gave an update on the NCBA convention. He advised that it would be great if everyone could attend one of these conventions. The next Barton County cattlemen’s meeting will be March 10, basement of Memorial Hall.
MARCH 2020 37
Polk County The Polk County Cattlemen’s Association has had an eventful start to the year. Several members were honored at the Missouri Cattlemen’s Convention and Trade Show in Columbia. Susan Tygart, Morris Westfall, Mark Stanek, Jackie Truitt and Keith Stevens recieved Top Hand Awards. Morris Westfall received the Pioneer award in honor of his work for the Missouri Cattlemen’s Association over the years. Polk County had three state scholarship winners, including Jacob Toombs receiving the Dustin Hardecke Memorial Scholarship, Cole Mashburn who was selected as one of the top five scholarship applications and Lane Mashburn. To top it all off, Polk County was chosen as the Best Beef Promotion County in Missouri for 2019. The Polk County Cattlemen’s Association held their February meeting on Thursday, February 13, at Smiths Restaurant. To start the meeting President Keith Stevens updated members, and recognized the award recipients from the Convention. Then, Treasurer Howard Hardecke gave a financial report from 2019. MFA sponsored the meeting, so Polk County Cattlemen’s member Landry Jones gave a presentation discussing the benefits of warm season grasses, and how MFA can help farmers establish warm season grasses on their farm. The next meeting will be held on March 12, at the Rockin R Auction House, and will be sponsored by Worthington Angus.
Jacob Toombs and Howard Hardecke at the Missouri Cattlemen’s Convention after Jacob received the Dustin Hardecke Memorial Scholarship.
Polk County Cattlemen’s members receiving the Top Hand award at the Missouri Cattlemen’s Convention, (left to right) Susan Tygart, Jackie Truitt, Keith Stevens, Morris Westfall, and Mark Stanek.
Morris Westfall receiving the Pioneer Award at the Missouri Cattlemen’s Convention.
Dallas County Dallas County Cattlemen Association members heard from one of our own at our January membership meeting. Dr. Jim Rhoades, DVM and DCCA member, presented an excellent, educational program on keeping your cattle healthy and free from BVD. Dr. Rhoades works as a senior marketing manager of worldwide bovine for IDEXX livestock, poultry, and dairy based in Westbrook, Maine. In addition, he and his wife, Susan, run a commercial herd of cows. His company makes packets to test for BVD. IDEXX has sold 190 million tests globally, helping to eradicate BVD in many countries. He noted that in the countries where BVD has been eradicated, animal ID is mandatory. Dr. Rhoades explained that BVD is a virus. Thus, antibiotics don’t work. It can cause respiratory problems such as pneumonia, reproductive problems, and affect calf health as well as feeder performance.
Randy Schilling, senior sales representative for Boehringer-Ingelheim (BI). Schilling talked about the importance of his company’s vaccination programs.
He recommended to producers to test for BVD and remove the infected animals. If a calf test positive, test the cow. Every positive cow will always have a positive calf because of the inability of the fetus to recognize BVD and shed the virus. Calves labeled persistent infectious (PI) cannot legally be sold, but can be used for meat. Those in attendance had the opportunity to take part in a “hands-on” test. Ear notch samples from calves taken at a local farm were placed in a test vial. It was very interesting to see how simple and fast the procedure is. We greatly thank Dr. Rhoades for his expertise and IDEXX for helping to sponsor our meeting.
We also enjoyed hearing from Randy Schilling, senior sales representative for Boehringer-Ingelheim (BI). Schilling talked about the importance of his company’s vaccination programs. He touted the use of BI’s Pyramid 5, a modified live vaccine which offers a broad BVD protection. Killed vaccines include Triangle 5 and Triangle 10HB. He considers vaccines an insurance policy for producers. We appreciate BI and Randy for their continued support.
Earlier in the evening, everyone enjoyed a brisket dinner prepared by the Halfway FFA Chapter and advisor Jeff Voris. Our February meeting will be held at Prairie Grove School. This is our annual chili dinner and pie auction which benefits our scholarship program. March will find us meeting at the Buffalo Livestock Market.
Dr. Jim Rhoades, DVM and DCCA member, presented an excellent, educational program on keeping your cattle healthy and free from BVD.
Lafayette County Lafayette County Cattlemen will hold their annual meeting Saturday, March 14 at Butler Acres Event Center, 22552 Highway 24, Dover. The social hour will begin at 5:30 p.m., followed by a Prime Rib dinner at 6:30 p.m., served by Plowboys of Marshall. Election of officers and MCA updates will be shared. Reservations may be made by calling the Lafayette County Extension Office at 660 584-3658.
Ag Innovation Forum Addresses The “Why?” Source: Agricultural Business Council of Kansas City KANSAS CITY, Mo. – The question why came up in various forms during the Agricultural Business Council of Kansas City’s 2020 Ag Innovation Forum held in the KC Chamber of Commerce Board Room at Union Station. In his keynote remarks, Dr. Jim Carrington, president of St. Louis-based Donald Danforth Plant Science Center, suggested the science community needed to be explaining why it was researching something instead of describing what it was doing. A practical reason to focus on the why, he said, was that projects “don’t get vested without a Why.” Investors want to know why a platform, a chemistry, a robotic or such is being developed. Dr. Carrington also noted scientists need to keep an eye on the prize: That science should forge economic engines. The Forum’s closing keynoter, Dr. Michael Helmsetter, president and CEO of TechAccel in Kansas City had a different spin on the Why. He was asking why the Kansas City ag and animal health industry didn’t have a bigger “stake in developing” the area’s ag science innovation, given all the existing talent, capabilities and infrastructure. “We’re the ag leader in the Midwest.” He said there is “a lot of investment capital in the ag space” but other regions are attracting a larger share. He pointed to the Bill and Melinda Gates Foundation, perhaps influenced by the success of the Donald Danforth Plant Science Center, that is funding agrelated projects in St. Louis. “Money attracts money,”
Donald Danforth Plant Science Center.
As speakers and panel moderators commented on advances in ag tech, Dr. Dan Thomson, Jones Professor of Production Medicine and Epidemiology at Kansas State University’s College of Veterinary Medicine, offered insightful food for thought to the proceedings. “There are two groups that don’t care about science and food,” he stated, “the rich and the poor.” Why? Because, he explained, “The rich err to the side of safety because they can afford it and the poor just want to eat.” Poverty is determined by the price of food, he added. “If we make snap decisions that increase the cost of food production without increases in wages for people,” he went on, “we will increase poverty in our country – which not only increases food insecurity but decreases the value of SNAP coupons which decreases the value of taxes paid by American citizens.” Host and emcee for this year’s Ag Innovation Forum, Chelsea Good, vice president government and industry affairs and legal, Livestock Marketing Association, concluded the event with a question of her own. Wrapping up the proceedings, she cited the industry expertise of both the speakers and the audience. “As we leave the hall today, we’re energized and excited about the future of technology in agriculture,” Good said. “But are we solving problems, offering solutions to problems farmers don’t think they have?”
Dr. Jim Carrington, president of St. Louis-based
Dr. Helmsetter said, with the implication that the Kansas City region needs to step up.
MBC Bull Buyers Guide Welcome to our 32nd Annual Bull Buyers Guide This special advertising section is designed to give you easy access to breeders who have bulls for sale this spring. Most of the advertisers in this section are placed according to breed.
A big thank you to all of our advertisers who participated in this 32nd Annual Bull Buyers Guide. h 17t ual Ann
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Gelbvieh Ring of Gold Champions Source: American Gelbvieh Association (AGA) Throughout the 2019-2020 show year, Gelbvieh and BalancerÂŽ females and bulls competed at shows across the country to earn points for the American Gelbvieh Association (AGA) Ring of Gold program. Each year the qualifying animals are ranked at the conclusion of the National Gelbvieh and Balancer show at the National Western Stock Show. This year a total of seven shows were included in the Ring of Gold tally. The AGA established the Ring of Gold program to honor the top animals shown at the conclusion of the show year. Points are earned for grand and reserve grand champions, as well as division champions and reserves, and are based on the actual number of animals shown at each show per division.
To honor those animals who have risen to the top during the show season, The Ring of Gold awards are presented to the top Gelbvieh female, Gelbvieh bull, Balancer female and Balancer bull based on points awarded throughout the year. Animals must earn points in at least two shows to qualify for Ring of Gold points each year. The 2019-2020 Ring of Gold qualified shows
were: Iowa State Fair, Kentucky State Fair, Missouri State Fair, Dixie Nationals, American Royal, North American International Livestock Exposition, and the National Western Stock Show. The following is a list of the top three animals in each Ring of Gold division. In order to qualify for recognition, animals must have earned points in at least two Ring of Gold shows throughout the calendar year. Ring of Gold Gelbvieh Female: 1. GGGE 3G Girl Scout 904G, Emily Griffiths, Kendallville, Ind. 2. CRAN Fiona F812 ET, Casey Martin, Oregon, Ill. 3. MDR Gemma Okie 902G, Maya Carroll, Raymore, Mo. Ring of Gold Gelbvieh Bull: 1. GGGE 3G Grand Entry 933G, Emily Griffiths, Kendallville, Ind. 2. GHGF Man Oâ€™ War F825, Austin Teeter, Mount Ulla, N.C. 3. JRI Sustainabull 253F48, Judd Ranch Inc., Pomona, Kan. Ring of Gold Balancer Female: 1. BBTB Primo Donna 220G, Volek Gelbvieh, Highmore, S.D. and Bertsch Farms, Cornersville, Ind. 2. GGGE 3G Glass Slipper 940G, Emily Griffiths, Kendallville, Ind. and Kaitlyn Wolters, Atwood Kan. 3. RAAB MCFG Ms Farah 24F ET, Karley Rumfelt, Phillipsburg, Mo. Ring of Gold Balancer Bull: 1. HTFB Frontline F841 ET, Brad McWilliams and Hilltop Farms, Asbury, Mo. 2. GDV T Bar S Allegiance 129F ET, Grace Vehige, Billings, Mo. 3. GGGE 3G Ghost Town 913G, Emily Griffiths, Kendallville, Ind.
U.S. Pork Exports Record-Large in 2019 Beef Export Value Again Tops $8 Billion U.S. pork exports posted new volume and value records in 2019, reaching nearly $7 billion, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). Exports of U.S. beef were below the previous year’s record levels, while lamb export volume was the second largest on record.
December beef exports totaled 111,315 mt, down 1% from a year ago, valued at $682 million (down 3%). 2019 exports totaled 1.32 million mt, 2.5% below the previous year’s record volume. After increasing by more than $1 billion in 2018, beef export value eased by 3% to $8.1 billion.
Pork exports soared to 282,145 metric tons (mt) in December, up 34% year-over-year and surpassing the previous high (set in November 2019) by 9%. Export value was $760 million, up a remarkable 44% from a year ago and breaking the previous record (also from November 2019) by 7%. These results pushed 2019 exports 10% above the previous year in volume (2.67 million mt) and 9% higher in value ($6.95 billion), breaking previous records for both volume (2.45 million mt in 2017) and value ($6.65 billion in 2014).
Beef export value per head of fed slaughter was $321.21 in December, down 9% from a year ago. The 2019 average was $309.75, down 4%. December exports accounted for 14.3% of total beef production and 11.6% for muscle cuts only, down from 15.5% and 12.6%, respectively, a year ago. 2019 exports accounted for 14.1% of total beef production and 11.4% for muscle cuts, down from the previous year’s record-high percentages (14.6% and 12.1%, respectively).
Pork export value per head slaughtered was $66.70 in December, nearly one-third higher than a year ago and the highest monthly average since 2014. For 2019, perhead value averaged $53.51, up 4% year-over-year. The percentage of pork production exported also set new records in December, as exports accounted for 32.1% of total pork production and 29.3% for muscle cuts only, up substantially from a year ago (26.1% and 23.6%, respectively). In 2019, exports accounted for 26.9% of total pork production, up from 25.7% and the highest since 2012. For muscle cuts only, the ratio was 23.6%, up from 22.5% in 2018.
December pork demand surges in China/Hong Kong; exports to Mexico rebound Following a record performance in November, China/ Hong Kong’s demand for U.S. pork climbed even higher in December at 110,876 mt - more than quadruple the year-ago volume - while value was nearly six times higher at $274.9 million. For 2019, pork exports to China/Hong Kong were up 89% to 665,665 mt, valued at $1.45 billion (up 71%). China/Hong Kong’s pork imports from all suppliers in 2019 reached a record 3.45 million mt, up 40% year-over-year, and accelerated into December after China’s hog prices peaked in November. “Despite retaliatory duties and the other barriers U.S. pork faces in China, exports to the China/Hong Kong
region closed 2019 with tremendous momentum,” said Dan Halstrom, USMEF President and CEO. “We look forward to continued success in 2020, especially if U.S.-China trade relations continue to trend in a positive direction. The coronavirus situation is certainly concerning and disruptive, but it hasn’t dampened our enthusiasm for the potential this market holds for U.S. red meat.” Pork exports to Mexico also closed 2019 on a high note as December volume reached 66,181 mt, up 10% from a year ago, and export value surged 46% to $137.6 million, the highest in two years. Saddled by Mexico’s retaliatory duties for the first five months of the year, 2019 exports to Mexico were down 9% from a year ago in volume at 708,133 mt, but recovered to finish just 2% lower in value at $1.28 billion. December pork exports to leading value market Japan trailed the previous year by 3% in volume at 29,323 mt, but value increased 3% to $121.6 million. Full-year exports to Japan were down 6% from a year ago in both volume (369,891 mt) and value ($1.52 billion). Much of this decline was ground seasoned pork, which fell by $86 million due to a wide tariff rate disadvantage compared to European and Canadian product. Beginning Jan. 1, Japan’s tariff rates on U.S. pork and pork products were lowered to match those imposed on major competitors, with the rate for U.S. ground seasoned pork falling from 20 to 13.3%. Other 2019 highlights for U.S. pork exports include: Led by substantial growth in Chile and Peru and an increase in shipments to mainstay market Colombia, exports to South America set new records in both volume (152,125 mt, up 12% year-over-year) and value ($382.3 million, up 16%). Strong growth in Panama, Guatemala, Honduras and Costa Rica drove pork exports to Central America to new record highs in volume (98,182 mt, up 14% from a year ago) and value ($239.5 million, up 19%). In Oceania, a key destination for U.S. hams and other muscle cuts used for further processing, strong demand in both Australia and New Zealand pushed exports 31% above the previous year in volume (116,113 mt) and 34% higher in value ($339.2 million), setting new records. (Continued on page 62)
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Exports to Canada increased 4% from a year ago in volume (214,703 mt, the largest since 2013) and were 5% higher in value ($801.7 million, the highest since 2014). Exports to South Korea slowed from the 2018 records, with volume down 14% to 207,650 mt and value falling 12% to $593 million. But U.S. share of Korea’s imports increased modestly to 36%, as overall import volume also declined from 2018. New beef export records for Korea and Taiwan; strong year for beef variety meat The decline in U.S. beef exports from the record levels of 2018 was partially attributable to lower shipments to Japan, which were down 6% in both volume (311,146 mt) and value ($1.95 billion). Similar to pork, Japan’s tariff rates for U.S. beef were lowered on Jan. 1 to match those of major competitors, with rate for U.S. beef muscle cuts dropping from 38.5 to 26.6%. Another tariff rate cut will come April 1, when the Japanese fiscal year begins. December exports to Japan were slightly above year-ago levels in both volume (24,056 mt) and value ($144.6 million). “It was gratifying to see beef exports to Japan perform so well in December, given that the first tariff rate cut was pending and set to take effect Jan. 1,” Halstrom observed. “Buyers in Japan have been waiting a very long time for tariff relief and have already responded enthusiastically. We look forward to solid growth in 2020 and beyond.”
South Korea made a strong push to become the leading value market for U.S. beef in 2019, finishing a close second to Japan at a record $1.84 billion (up 5% from a year ago). Korea was also the second largest volume market for U.S. beef at 255,758 mt (up 7%, also a new record). The United States captured a larger share of Korea’s chilled beef imports in 2019 at 62%, up from 58% the previous year. U.S. beef accounted for 51.5% of Korea’s total beef and beef variety meat imports and more than one-third of Korea’s total beef consumption.
“U.S. beef is achieving remarkable success in Korea’s traditional retail and foodservice sectors and is wellpositioned to capitalize on growth in e-commerce, the institutional sector and other emerging sales channels,” Halstrom said. “As U.S. beef moves steadily toward duty-free status in Korea, it becomes accessible and affordable for a wider range of customers whose appetite for U.S. beef continues to grow. We are seeing many new menu concepts in this dynamic market and continued excitement about U.S. beef.” Beef exports to Taiwan were record-large for the fourth consecutive year in 2019, climbing 6% from a year ago in volume (63,538 mt) and 3% in value ($567.1 million). This growth is also driven by success at foodservice and retail as Taiwan continues to embrace alternative cuts and U.S. beef is underpinning overall consumption growth. The United States dominates Taiwan’s chilled beef market, capturing approximately 75% of its chilled imports - the highest share of any Asian destination. Other 2019 highlights for U.S. beef exports include: In Mexico, the third largest market for U.S. beef behind Japan and Korea, export value increased 5% from a year ago to $1.1 billion despite a 1% decline in volume (236,707 mt). This was largely due to strong demand for beef variety meat, especially tripe. Variety meat exports to Mexico increased 4% year-over-year in volume (100,645 mt) and surged 21% in value to $276.9 million. This included $111.7 million in tripe exports, up 30% from a year ago. The largest decline in U.S. beef exports in 2019 was to China/Hong Kong (103,220 mt, down 21%, with value down 19% to $830 million). Retaliatory duties and other restrictions limited U.S. exports to China, but the Phase One trade agreement includes significant breakthroughs in market access that should allow a much larger share of U.S. beef production to be eligible for China. Although China’s beef demand has recently slowed, its (Continued on page 64)
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overall beef imports reached a staggering $8.4 billion in 2019, a 70% increase over the 2018 record. Led by strong demand in Indonesia, beef exports to the ASEAN region increased 23% from a year ago in volume (60,790 mt) and were 8% higher in value ($295.5 million). Exports to Indonesia reached record heights, climbing 67% from a year ago in volume (23,591 mt) and 37% higher in value ($85.1 million). This included a near doubling of variety meat volume (to 12,688 mt) along with substantial growth in muscle cuts. Despite a slowdown in December, exports to the Dominican Republic easily surpassed the previous year’s record in both volume (8,034 mt, up 18%) and value ($65.8 million, up 13%). Fueled by outstanding demand in Panama, exports to Central America increased 3% from a year ago in volume (15,156 mt) and 7% in value ($86 million). Exports to Panama surged 33% to 2,278 mt valued at $14.7 million (up 30%).
Mexico was one of several markets driving strong demand for U.S. beef variety meat in 2019. Global variety exports increased 4% from a year ago in volume (322,529 mt) and 9% in value ($972.9 million). Exports to Japan, which largely consist of tongues and skirts,
totaled 62,948 mt, up 19% from a year ago, valued at $387 million (up 13%). Prospects for further growth are very strong in Japan, with beef from cattle of all ages now eligible and lower tariff rates under the U.S.-Japan trade agreement ( Japan’s tariff rate for U.S. tongues will phase to zero by 2028 and for other variety meat by 2030). Egypt, the largest destination for U.S. beef livers, saw a 3% increase in variety meat volume (63,449 mt) while export value climbed 15% to $73.7 million. Beef variety meat exports also posted substantial year-overyear gains in Indonesia, the Dominican Republic, Chile, Angola, Gabon, Trinidad and Tobago, Mozambique and Nicaragua. Lamb export volume largest since 2011 December exports of U.S. lamb were 1,225 mt, up 9% from a year ago, while value jumped 24% to $2.36 million. For 2019, lamb export volume increased 22% from a year ago to 15,732 mt, valued at $26.1 million (up 12%). Led by strong demand in Mexico, export volume was the second highest on record behind 2011 and export value was the highest since 2014. In addition to Mexico, strong growth markets included Trinidad and Tobago, Panama, Guatemala and the Philippines. Complete January-November export results for U.S. beef, pork and lamb are available from USMEF’s http:// www.usmef.org/news-statistics/statistics/
IGA Partners with NEOGEN Source: American Simmental Association The world’s largest multi-breed beef cattle evaluation partners with the industry’s leading genomics company. Here’s what it means for ranchers. Home to the industry’s largest multi-breed beef cattle evaluation, International Genetic Solutions (IGS) has teamed with Neogen Genomics, the world’s leading agricultural genomics company. The goal is to develop more powerful selection tools for commercial ranchers who raise crossbred cattle. “We’re extremely proud of the collaboration we have with IGS. It really is the first of its kind in the world,” says Stewart Bauck, vice president of Agrigenomics for Neogen Genomics. “We will, along with IGS, be developing and refining a set of tools that we can make available to commercial producers so they can select superior females in a multi-breed or crossbreeding operation.” Jackie Atkins, Ph.D., Director of Science and Education says, “The IGS database is the largest on the planet for multi-breed beef cattle, and not only do we have a lot of data, but we also have a lot of genotypes in that evaluation. Because of that critical mass, we can do a
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better job developing DNA markers and what those markers mean for a commercial test.” During the past decade, seedstock breeders have adopted genomics to strengthen genetic prediction tools and resulting selection decisions. The IGS-Neogen partnership accelerates the effort for commercial ranchers. “Historically, all of these types of genetic profiles have been for a single breed. If we look at geneticists and the knowledge that we’ve gained from their research across the years, we know that crossbreeding leads to hybrid vigor, and so being able to have crossbred commercial cows should really be the goal for any commercial cattleman, because at the end of the day, they sell pounds,” says Jamie Courter, Neogen Genomics Beef Product Manager. “We’ll be able to pull from all of the information that seedstock and commercial producers report back to IGS and fully support the Igenity® Beef Profile to make it stronger and better than it is today,” she says. “So it’ll be a two-way street. The sales reps at Neogen will be able to drive people toward reporting information and data (Continued on page 68)
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back to IGS while Neogen is able to pull from that data and strengthen our own products.” In the end, more data on crossbred commercial cattle reduces risk. “That puts a proactive management tool in the hands of the commercial producer,” Bauck says. “For $30 and in three weeks, I can get the same information as I could by spending $2,000 in two years to develop a replacement heifer.” Kenny Stauffer, Neogen Genomics Director of Beef Genomic Sales, says, “If you’re able to tag a calf, you’re able to take a tissue sample. Put the capsule in the box and mail the box to us. You send your sample to us and
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in 21 to 28 days, you’re going to have your results.” As producers make decisions on where to spend their time and money, DNA testing offers a valuable option in finding genetic answers. “DNA testing is a valuable tool that can get to answers faster for commercial and for seedstock producers,” Atkins says. “It will never replace data recording, that will always be important, but the fact that we can squeeze more out of any single DNA test in the future, that just gives commercial producers a more informed decision to make better, more profitable choices for them.” International Genetic Solutions (IGS) is an unprecedented collaboration between progressive organizations across the US, Canada, and Australia that are committed to enhancing beef industry profitability. The collaboration encompasses education, technological advancement, and genetic evaluation. Through collaboration, IGS has become the largest beef cattle evaluation in the world. Learn more at InternationalGeneticSolutions.com, or visit genomics.neogen.com.
Adding Value at Every Step: AHA Announces New Opportunities For 2020 SAN ANTONIO — The American Hereford Association (AHA) is capitalizing on the documented strengths of Hereford genetics to provide new opportunities for cattle producers looking to improve their marketing and management. AHA team members shared the Association’s new initiatives at a media briefing held Feb. 6 during the 2020 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show in San Antonio. “As the U.S. cowherd continues to improve in quality, the American Hereford Association is committed to providing more opportunities to market superior genetics,” says AHA Executive Vice President Jack Ward. “It is our responsibility not only to equip producers with the best genetics the industry has to offer but also the best tools.” Ward noted that breeders have made vast strides in genetic improvement. For instance, since 2008 Hereford breeders have improved calving ease by 17%, growth traits by 20%, 86% in ribeye area and 150% in marbling. “It’s time for the industry to come home to Hereford,” said Ward. “We have much to offer the commercial industry.”
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increased noticeably in the past year, according to CEO Tom Brink of the Red Angus Association of America (RAAA), which partners with AHA in the program. After launching in 2018, enrolled females are now hitting the marketplace. “People are looking for a good British crossbred female that is loaded with hybrid vigor and offers a lot of different mating options,” Brink says. “The future of our industry is with documented cattle… The genetic requirements of this program provide a level of documentation that this industry needs and wants.” Designed to develop premium replacement females utilizing the best traits of both Hereford and Red Angus, Premium Red Baldy is offered by the only two breed associations with genetic evaluations backed by mandatory whole herd reporting.
Feeder Cattle Marketing
The AHA is now offering a unique opportunity for Hereford producers to access more marketing outlets for their feeder cattle through a partnership with S= Cattle Company, a cattle-buying business owned and operated by Nolan Stone and based in Eaton, Colo. AHA field representatives will locate and source Hereford-based feeder cattle to be marketed through Stone, with the aim to increase marketing avenues for commercial Hereford producers — and drive additional value for the breed. Both parties will also help locate backgrounding opportunities for feeder cattle and will organize locations across the country to pull small loads of cattle to get them weaned, vaccinated and sorted into marketable, uniform groups. (Continued on page 72)
“The American Hereford Association is excited to announce this innovative partnership with a longestablished expert in sourcing and feeding high-value feeder cattle. Combining Nolan Stone with our talented field staff, we gain momentum in driving more value for Hereford and Hereford-based genetics,” Ward says.
In response to industry demands for cattle backed by documentation, the Hereford Advantage feeder cattle marketing program now incorporates vaccination history, BQA certification and genetic verification components, as well as source and age verification. With the credibility of IMI Global’s third-party oversight,
the Hereford Advantage is a vehicle to get information to buyers while giving producers using the best genetics and proper management techniques a voice in the marketplace, according to Doug Stanton, vice president of sales and business development at IMI Global. “Anything we can do that can give a better idea of the potential performance of the cattle both from a carcass standpoint and from a feeding standpoint, for the buyers, is creating value for them and creating less risk,” Stanton says. “If we can provide more information to [buyers], they’re more apt to bid on those cattle because they know more about them.” The program’s genetic component requires a minimum of 50% Hereford genetics, a bull battery ranking in the top 50% of the breed for the CHB$ profit index and transferred ownership. “The requirements and components of this program really help to add value to these cattle to gain confidence from buyers, and we’re excited to see this program grow,” says Trey Befort, AHA director of commercial programs.
Hereford Feedout Programs
To continue strengthening the AHA’s genetic evaluation, the Association has partnered with HRC Feedyards, Scott City, Kan., to offer the Hereford Feedout Program to collect valuable carcass data. Beginning midDecember 2019, approximately 300 head were placed on feed representing producers from eight states. The program also provides producers with a powerful tool to learn more about their genetics.
Now in its fourth year, the National Junior Hereford Association Fed Steer Shootout 2020 contest has 119 steers entered from 34 junior members representing 14 states. With the support of BioZyme Inc., the Fed Steer Shootout provides junior members with a unique, learn-by(Continued on page 74)
doing educational experience about the cattle feeding industry as well as scholastic opportunities. Texas Star Dance Cattle Co., has also committed to support the advancement of the program.
Animal Health Education
The AHA is excited to announce a new partnership with Merck Animal Health to educate members and cattle producers on the importance of strong genetic and animal health programs. Through the partnership, Merck will lead educational sessions at the AHA’s Annual Membership Meeting and Conference and the Junior National Hereford Expo, as well as cohost regional producer meetings to promote proper herd health management.
Come Home to Hereford
In October 2019, the AHA unveiled its new national ad campaign, “Come Home to Hereford.” The campaign’s MBCSept2014c.qxp_Layout 1 9/24/14 AM Page of 62 Hereford genetics goal is to promote the9:59 advantages in commercial herds, supported through a series of studies showing the economic advantages of the breed. The AHA partnered with Grant Company, St. Joseph, Missouri, to develop and grow the campaign. The AHA’s continued efforts to equip cattlemen and women for success are bringing a growing number of producers home to Hereford.
Cowboys at the Capitol on Wednesdays See Schedule on Page 23
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AHA Hall of Merit Inductees Honored KANSAS CITY. Mo. – Jack Chastain, Mineral Wells, Texas, and Jim Reed, Green Ridge, Missouri, were inducted into the Hereford Hall of Merit during the American Hereford Association (AHA) Hereford Honorees awards ceremony during the AHA Annual Meeting and Conference, October 25, in Kansas City, Missouri. The Hall of Merit award recognizes those who have played a vital role in shaping both the Hereford breed and the beef industry. Jack Chastain Known across the country as the face of the Texas Hereford Association (THA), Jack Chastain is considered the driving force behind the Hereford breed in the Southwest. An admired ambassador of the breed, Jack began his storied career more than 50 years ago when he was named the executive secretary of the THA in 1973. He has spent his dynamic lifetime promoting and supporting Hereford producers at every level from purebred to commercial breeders to Certified Hereford Beef markets. His ability to effectively network with all segments of the industry has been a binding force as the THA continues to be a national leader in junior and senior memberships and registrations. Jim Reed Born and raised as the fourth generation of his family to live in Green Ridge, Missouri, Jim Reed and his wife, Linda, began raising Hereford cattle in 1962. For the last 44 years, Reed Enterprises has been the operation’s genetic marketing arm by providing semen and AI certificates. The couple also operates Midwest Cattle Service and Reed Farms.
At the request of Mark Dempsey with the Missouri Ruralist, Jim worked his first sale as a college student for Harry and Hal Nichols in 1963. From that moment, he was forever hooked as a ringman.
Jim came on board as the Beef Superintendent for the Missouri State Fair in 1972, where he dedicated 17 years to serving fairgoers and the beef industry. One of his most memorable moments was President Ronald Reagan’s visit to the fair, where Reagan’s secret service took over the beef cattle office. Another iconic moment was the fair’s 1974 Hereford show, which featured 411 head of polled Herefords and more than 100 head of horned Herefords. Jim now serves on the Missouri State Fair Foundation board of directors, where he remains dedicated to cultivating the next generation
Jim Reed, Green Ridge, Mo., was inducted into the Hereford Hall of Merit, Oct. 25, at the 2019 Hereford Honorees awards ceremony during the AHA Annual Meeting and Conference in Kansas City, Mo. Pictured (l to r) are: 2019 AHA President Pete Atkins, Natalie Reed, Mallory Reed, Craig Reed, Maggie Reed, Jim Reed, Linda Reed, Macy Reed, Brian Reed and AHA Board director Mark St. Pierre.
of agriculture through preservation, education and improvement initiatives. In partnership with close friend Bill Maerli of Owensville, Missouri, Jim and Linda formed Midwest Cattle Service in 1975 to manage polled Hereford and Simmental sales throughout the U.S. Although Bill left to pursue other interests, Jim and Linda continued to grow the business as a husband-and-wife team and have helped market millions of dollars’ worth of Hereford genetics over the last 57 years. Jim has worked with breeders to hold successful production and consignment sales, has organized small groups of breeders to host joint sales, and has screened cattle and has managed major sales throughout the country. Jim has been a trustworthy source for information and trends across the breed, and many aspiring Hereford breeders have sought his advice on sale cattle selection and production sale traditions. A testament to his commitment to Hereford breeders is his ability to remember the names, hometowns and even street addresses of his peers. He continues to serve as a consultant and ringman at sales nationwide while producing and promoting Hereford genetics everywhere he goes. “Jim is a true influencer of the breed,” says Marty Lueck, manager of Journagan Ranch of Missouri State University. “Jim and Linda have supported our Hereford breed for a lifetime. They continue to be a catalyst for the Hereford breed and our breeders’ programs.”
WINDSOR LIVESTOCK AUCTION “FAMILY OWNED AND OPERATED SINCE 1983”
Jake Drenon 660-441-7716
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Marketed Best Where feeder calves have value and cushion the bottom line Source: Certified Angus Beef - Abbie Burnett Premiums for high-Choice and Prime cattle keep sending value signals, even if just word of mouth. If you’re a cow-calf producer, it may be hard to see where it adds value in your wallet. Paul Dykstra, beef cattle specialist for the Certified Angus Beef ® (CAB®) brand, encounters that theme all across the country. At the recent Cattle Industry Convention and Tradeshow in San Antonio, he addressed the impact of premiums on cow-herd operators. In a Learning Lounge session, Dykstra opened with CattleFax survey data showed 44% of cow-calf producers sell calves right off the cow. “By doing so we are limiting our exposure to both the risk and the upside value potential in our calves,” he said. “Right or wrong, most of us are disengaging from that animal when we sell that product off the ranch.” But those premiums and discounts for their later performance may have already affected your wallet, because the value-based market increasingly dominates feedyard sales to packers, according to CattleFax.
Dykstra said negotiated cash sales of finished cattle to packers has declined to near 20% as the rest sell on a formula, forward contract or grid basis. Even the negotiated cash sales include grading projections.
That’s mostly due to increasing demand for higher quality, highly marbled carcass since 2004, which has generally led packers to raise premiums for quality and reduce discounts for yield grade (YG) 4s and 5s. Today’s grid charts still show the highest premiums at the intersection of Prime and YG1, but that doesn’t make this the realistic goal, Dykstra said. The most profitable outcome typically features the highest quality grade possible while capping cutability challenges: aiming for yield grade 2s, while limiting YG4s and eliminating YG5s. “I would not concentrate on Prime, Yield Grade 1 as the target,” he noted. “I would focus on getting more carcasses into the upper-left echelon of the grid. That’s the entire concept behind grid marketing.” As feedyards track which sources put the most cattle into that sweet spot, they find motivation to purchase the cattle that will achieve those goals. This type of marketing program is based on beating the packing plant share of Choice in the mix, currently near 70% on average. For loads that exceed that mark, the premiums turn on. “This is the ‘why’ your calves are worth more,” said Dykstra. But moving toward the “how,” he added there’s a load of management decisions that lead to capturing the full value of your calves.
(Continued on page 88)
Seasonality is part of it. “If you’re selling a five-and-a-half-weight calf in October,” Dykstra said, “the buyer has less reason to pay a premium for carcass quality.” Those calves won’t finish until June or August when quality premiums are seasonally small. With most calves in North America born in the spring, most producers drop them off at auction markets at the worst possible time, he said. It’s just market dynamics of supply and demand with too many days on feed required to finish in April or May. A 650-pound (lb.) animal sells well in October because it will finish in time to catch a seasonal high. Feedyards are also buying fewer lightweight calves. “Feeders are getting tired of weaning calves they paid a premium for just to face health challenges,” he said. “Buying weaned, vaccinated cattle is a hedge on health.” It’s a dollars-and-cents argument in favor of cattle weaned at least six weeks. Some years, retained ownership shows the most profit potential, as the 2018 CattleFax survey data shows a $129 per head advantage to those sold as calves, Dykstra said. Some of these producers likely captured performance and carcass advantages in addition to changing market dynamics. That’s not a guarantee, however. Many cow-calf producers keep excellent records and an increasing number participate in supply chain documentation that earns “information badges” for calves. Details make the difference to buyers. “If we’re going to put badges on the marketing
description, and the cattle don’t match from a quality, breeding, genetics and health perspective, then we’re probably wasting money. The buyer can see through that pretty quickly,” said Dykstra. One old-fashioned idea trumps virtually all formal programs, he added. Relationships. “We can talk about cows that are better—bred better, managed better, healthier, got the badges—until we’re blue in the face, but the very simple solution is, you have to have relationships,” Dykstra said. Are you the guy at the auction block with the best reputation feeder calves? The third-generation ranch that the auctioneer wants to pound out to the top of the market? If not, he said investing in more face-to-face time is essential. “The more you talk to them, the more you know them, the more likely they’ll show interest in your cattle,” he said. When your name comes across the phone, email or video-auction screen, you’ll want positive feelings and thoughts to go along with it. You’ll want the buyer to know “this is a good deal,” Dykstra said. “I think it’s better to put your boots on their soil,” he said. “Get out in the country and see them ahead of time. Talk about your cattle and all you’ve done, so that five months later when it’s time to sell, you’re not sending out an email blast saying ‘I’ve got them for sale now, and they’re some of the better ones.’” When you combine quality with proactive marketing sense, there’s great opportunity for your wallet.
Kingsville Livestock Auction
Hwy 42 West • Vienna Missouri 65582 45 Miles South of Jefferson City Selling All classes of Cattle Wednesday • 10:00 a.m. Featuring ‘Star-Vac Program’ Cattle Weekly DVAuction Service for convenient online viewing & bidding For More Information Call… David Patton Office Ross Patton Bill Patton 573-308-6655 573-422-3305 573-308-6657 573-308-6658 Visit our website: www.scrsvienna.com or E-mail us: email@example.com “Make South Central your Livestock Market”
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Research Hair Shedding EPD Launched by Angus Genetics Inc. Genetic tool will be used to predict heat tolerance and tolerance to fescue toxicosis. The American Angus AssociationⓇ launches a research expected progeny difference (EPD) for hair shedding Feb. 5, 2020. The research EPD has been in development since 2011 and is now brought to fruition through the collaboration of the American Angus AssociationⓇ, Angus Genetics Inc. (AGI), Mississippi State University, North Carolina State University and the University of Missouri (MU). Early summer shedding is an indicator for both heat tolerance and tolerance to fescue toxicosis, and it lends discussion to a genetic correlation between a dam’s shedding score and the weaning weights of a calf. “For producers in heat-stressed areas and producers grazing endophyte-infected (hot) fescue, hair shedding is an evaluation of environmental adaptability and cow performance,” said Harly Durbin, past AGI intern and current MU Ph.D. student. “Cattle that shed their winter coat earlier in the season are less stressed and
therefore can put the energy that might have gone to thermoregulation toward growth and taking care of a calf.” Hair shedding is evaluated on a 1-5 visual appraisal scale, where 5 is a full winter coat, and 1 is completely slick. While there is some variability in shedding patterns between individuals, cattle tend to shed from front to back and top to bottom. Using Angus data, hair shedding has been found to have a moderate heritability of 0.42, falling between that of weaning weight and marbling. Through the two different projects, 14,465 scores from 8,642 individual cattle have been collected, and more data is encouraged to be submitted to increase the accuracy of predictability of the EPD. “The selection tool has the ability to help Angus breeders, who are concerned with heat stress, develop registered Angus bulls better suited to work in their commercial customers’ environments,” said Kelli Retallick, AGI genetic service director. “The entire concept of creating tools to select for increases in genetic potential for adaptability in a specific environment is exciting, and as an organization, we will continue to engage in these opportunities as they arise.” Hair shedding scores should be collected between mid-April and mid-June. Since regional climates exist, it is important to take those measurements when the amount of hair shed varies the most. It is important to note, age has a significant effect on hair shedding. For that reason, cattle must be at least a year of age before hair shedding scores are collected.
Visit Angus.org for more information about the new research EPD.
Source: Karen Hiltbrand, Angus Communications
At the Table - What and Why are They Buying? Source: Certified Angus Beef - Nicole Erceg Trust: it’s a bond not easily formed, but effortlessly broken. From Watergate to Exxon, the Clinton scandal, subprime mortgage crisis, BP oil spill, Lance Armstrong’s fall from glory and today’s #MeToo movement, media narratives have conditioned us to be skeptics. Generations of headlines have told us those we thought were trustworthy can’t always be trusted. It’s a lesson learned again and again. Those who get big gain power, and power unchecked results in devastating consequences. We need checks and balances to hold everyone accountable to do the right things.
So when consumers read a headline that “Big Ag” doesn’t have their best interests at heart, it’s believable. When they hear that beef cattle are destroying the environment (even if it defies all logic), it might be true.
The Good News Shifting the narrative (even with a big advertising budget) is easier said than done, but it can be done.
Don’t take it personally; the skepticism is a societal condition. Public trust has eroded in nearly every industry.
Today, beef demand is strong. USDA says domestic consumers enjoyed a whopping 57.2 pounds (lb.) per person in 2018. The upward trend in quality has created more consistent, great-tasting beef that keeps people coming back to the meat case for more.
What can beef producers do to gain more consumer confidence?
It’s the beef version of proof in the pudding: Taste is the No. 1 driver of beef demand.
The taste factor and marbling that drives it is the key metric in putting gold in the trust bank. It’s following through on a brand promise, one the Certified Angus Beef® brand continuously makes for taste and quality. It’s what has grown our market share to a record 1.25 billion lb.—but it’s not enough to keep it. Taste is a promise that must be delivered, yes, but today’s consumer demands more. Recent research confirms taste and quality are the top drivers, but our consumer is hunting for a brand that also promises sustainability, environmental stewardship and animal welfare. You’re probably thinking, “Good news! I do all of those things! That’s an easy promise to deliver on because the beef industry is already doing that!” We are, but not in the eyes of the consumer. Science may say beef production is carbon neutral, that animal welfare is the best it’s ever been, but for consumers in an era of skepticism, science is just another person’s opinion. Surveys show many consumers today would rather reach for another product to stay within their values than “consume additional information” to justify buying beef.
The Work Ahead Today, proof of shared values drive consumer trust more than facts. A July 2018 study published in peer-reviewed Animals indicates U.S. consumers are willing to pay up to $5 per entrée more for welfare-certified products if they trust the label claims. Trust is the key and the same study reported only 49% of respondents trusted the beef industry to treat animals well. We are no longer simply competing for consumer dollars, we’re competing for their hearts, minds and voices. The latter three are vital to the future ranch bottom line. At the end of the day, both consumers and producers want to do the right thing by the animals and environment we rely on. It’s common ground we can build on, but fraught with skepticism we’ll all need to overcome. A Baking Business article on food trends reports the rise of the Flexitarian (omnivore), diets that attempt to mitigate climate change, and those who don’t halt (Continued on page 94)
MARCH 2020 93
meat consumption altogether but shift one purchase a week to an alternative protein. It’s a burger that’s part mushroom, part beef. It’s a restaurant order switched from beef to salad or fish. If we want our consumers to shift their perspectives and not their purchases, it will require shifts on the ranch. When more than 50% of consumers lack trust in our ability to humanely raise animals, we’ll need to create a brand promise and deliver – the proof is in the pudding. Transparency is no longer optional, it’s the price we must pay for trust. The best direct-to-consumer channel we have isn’t social media. Nor is it relying on the mass media to set our narrative, though both are important. It’s the label on the meat package in the case and how that product performs in their kitchen. Deeper Relationships As a brand we monitor the headlines, respond to media inquiries, create resources around hot topics and bring hundreds of our foodservice and retail partners to the ranch each year. Those who have seen it and met you, walk away big fans, content that their beef comes from families they can trust. Similarly, consumers grant authority by relationship, not by title, office or organization size—but it’s physically impossible to have them all out to the ranch for a day. A deeper relationship with our consumer is key, one we’re working to cultivate. But until there’s a documented check-and-balance behind the label they read before buying, one that’s more than just beef quality, we’ll never be able to satisfy the beef eaters who are now hungry for simplified proof that brands have supply chains in line with their values. It’s not always just another efficiency that puts dollars in ranch pockets. Maintaining profitability moving forward could mean doing what our consumers consider the right thing, and showing our work. It might also mean doing things we don’t want to, simply because our ultimate customer does. The hard work to earn trust and keep it feels just a bit lighter when it’s not only about consumer demands for change, but glowing feedback for the work done so far: “My wife and I purchase Certified Angus Beef because we have found it to be the absolute BEST. We would like to thank everyone that produces this most outstanding product. I have some T-Bones on the grill right now.”
Trust = dollars.
Mindful Management Reimagining Liver Health in Beef Cattle Source: Certified Angus Beef - Miranda Reiman Undetectable diseases are hard to cure. You can’t look at a pen of feedyard cattle and know which ones have liver abscesses. Even technologies like ultrasound or blood tests don’t uncover it. “It’s just impossible to detect that in a live animal,” said Scott Laudert, who studied the condition for years in his long-term role as a ruminant nutritionist with Elanco. “It’s a silent disease.”
The beef community can’t compromise animal care, so the balance lies in finding new solutions, he said. How, Why and What to do Grain-finished cattle often experience a buildup of lactic acid and volatile fatty acids (VFAs), lowering the rumen PH. The resulting acidosis keeps the good bacteria from growing while damaging cells in the rumen wall.
“It’s estimated that the annual liver and visceral loss to the packer is in excess of $60 million,” he said. The livers themselves are only worth a few dollars, so the main cost is trimming adjacent tissue and the time and labor that takes.
“Bacteria will begin to attack the inner portion of the rumen wall and gain access to the liver,” Laudert said. Moreover, the rumen-wall abscesses open the blood stream to those bacteria, which the liver then must filter out.
The Elanco Liver Check Program data from 2014 to 2018 shows that 18% of fed steers experience abscesses. That’s higher on Holsteins, at 49%, with 29% severe.
Two main, virulent bacterial culprits flourish in the lactic-acid-filled environment. “So we know which two bacteria we need to deal with,” he said. “We just need to figure out how to deal with them.”
Of the cattle affected, perhaps a third will fall into the “severe” category, he said. The data say that’s when feed intake typically drops 5%, with daily gains and carcass weight falling by up to 10%. The animals themselves might not even feel the disease at work in their bodies.
“This is not something we can take lightly,” commented John Stika, president of Certified Angus Beef LLC. “As we are committed to making sure human and livestock health concerns are addressed simultaneously, this is a place we need to look to make improvements as an industry. But it’s not as easy as turning off the switch. If tylosin is not available tomorrow, cattlemen don’t have another option.”
He presented, “Liver abscesses: New thinking on an old topic,” at the Feeding Quality Forum, in Amarillo, Texas, in 2019. Laudert, now retired, discussed the challenge, management practices and areas of needed research.
“Minor abscesses don’t affect the performance,” Laudert said. “The liver is a very resilient organ in the body. Those small abscesses, it can just work right around them, regenerate itself where they might be taking up space and the cattle will perform just normally.”
consumers as antibiotics are used to prevent and treat the problem today.
A recent Colorado study showed no difference in eye temperature, hair cortisol levels or mobility scores as cattle with abscesses exited the chute, compared to those without. Additional study is needed, but in this case, the research suggests “liver abscesses are not causing any welfare or wellbeing issues with cattle in the feedlot,” he said. Yet, it’s a shared concern for both cattlemen and
Since 1973, that primary source of control has come through the antibiotic tylosin, marketed as Tylan. If it were taken off the market tomorrow, liver abscesses in feedyard cattle would undoubtedly increase, Laudert said. Tylan is effective, but as antibiotic-resistance concerns and conversations continue, its future is not assured, so research for different solutions is necessary. “This is one of those problems we thought we’d solved, but in the era of antimicrobial resistance, it’s probably time to re-solve it,” Stika said. “If you’re only relying on tylosin today, I think you’re on borrowed time.” Today, Elanco is working to keep herd health products available to cattle feeders, but looking to the future, half of its food animal research and development budget is allocated to finding alternatives to shared class antibiotics. (Continued on page 98)
Missouri Angus Breeders The #1 State For Angus!
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Kenny & Janyce Hinkle 14103 E. Summers Rd. • Nevada, MO 64773 Ph/Fax: 417-944-2219 • Cell: 417-448-4127 E-mail: email@example.com
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For All Your Angus Needs! March 20 Performance Tested Bull and Female Sale 22227 Saline 127 Hwy • Malta Bend, Mo 65359 Brian Marshall • (660) 641-4522 www.marshallandfennerfarms.com
March 18 Bull and Female Sale
Spring Sale March 7
21658 Quarry Lane • Barnett, MO 65011 Office: 573-302-7011 • Fax: 573-348-8325 E-mail: email@example.com Website: www.meadfarms.com
Alan Mead, Owner 573-216-0210
SydGen Influence Sale, April 14, 2020, New Cambria
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Farm Address: 1956 Hwy 97 • Miller, MO 65707 Traves Merrick
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Dave Gust, Sr. Dave Gust, Jr. Nick Hammett, Commercial Mktg. Mike Lembke • Kevin Lennon March 21 Production Sale
For your ANGUS Cattle Needs Contact:
MISSOURI ANGUS ASSOCIATION 734-260-8635
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Registered Angus Bulls & Females Available
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Julie Conover, Gen. Manager 634 S.W. 1201 Rd • Holden, MO 64040
Other options may include everything from new products like “essential oils,” to vaccinations and new feeding management strategies.
Cattle bred for higher feed intake and capacity to gain tend to see higher incidences, as do those harvested in March through May.
“Cattle are generally predisposed to development of abscesses very early in the feeding period,” Laudert said. “If you’re going to control liver abscesses, you need to start day one or just as soon as possible or the train will have left the station and a lot of your efforts will be to no avail.”
“I call that the spring feeding frenzy,” he said, when daylight and temperatures increase. “We see this in wild animals. We see it in beef cattle. Pretty much any kind of animals increase their intake during the spring, and I believe that’s causing the abscess differences. So if some sort of control measure can be applied, that would be the time to do it.”
That could mean including tylosin in warmup rations, but tapering off and not feeding it the last few weeks before harvest, he said. Bunk management makes a difference, too: limit-feeding and slick-bunk management may contribute to the challenge.
Laudert said there’s work going on at universities and in industry that could unlock solutions to this longstanding challenge.
“They need to be managed so they don’t get too hungry, don’t overeat and don’t produce a lot of lactic acid in their rumen,” Laudert said. “Anytime we have cattle that are backed up waiting for the feed truck to come along is another opportunity for acidosis to occur.”
“If we can come up with an option that will reduce lactic acid production and enhance lactic acid utilization in the rumen, then we can control those bacteria,” he said. “It’s going to take some outside-the-box thinking among feedyard managers and nutritionists and veterinarians.”
Different classes of cattle and springtime finishing may also factor in.
Undetectable diseases are hard to cure… but perhaps not impossible.
On the Edge of
Common Sense with Baxter Black Equal Opportunity Cowboy Betty Lynne is a cowboy. If you don’t believe it ask her husband to show you the snapshot of her bruise. Last summer they had a cow killed by lightening on their ranch. They figured they’d better bring in the orphaned calf. The afternoon of the rescue, Betty Lynne saddled ol’ Frosty, a reliable ex-Appaloosa race horse. That allowed Sean, her husband, to ride T-Bird, one of the colts they were training. They trailered to the pasture. Sean stayed outside the bunch, practicin’ quarter circles and slides, while Betty Lynne searched for the little black heifer calf they knew to be the dogie. She spotted the calf and eased up. She missed the easy shot. The calf was wild as a deer and evaded loop after loop as Betty Lynne and Frosty chased her back and forth across the Montana horizon. Frosty was losing patience and Betty Lynne was frustrated. As she said, she never claimed to be a header and has always been envious of men who are not hampered by fallen bra straps while in hot pursuit of a critter. “Messes up yer swing,” she says.
At last she’d lined up on a decent shot and let sail a pretty loop. Suddenly aware of the drama unfolding in front of her, the biggest, fattest cow in the county looked up from her grazing and stuck her head square in the loop!
The calf ran off (snickering, no doubt), the cow spooked and Betty Lynne lost her dally. The cow ran off after the calf.
Sean hurried to help, handed her his rope, and with a straight face, suggested she heel the cow and he’d run up and get her rope back. Off she went, determined. It’s not easy to run up on a critter who’s draggin’ a rope behind her like a swishin’ snake. But Betty Lynne got close enough to double hock the cow. Just as she grabbed her dally, the tail of the snake brushed Frosty’s feet. He blew up and left the ground! They were four feet off the ground when the cow, all 1200 pounds of her, hit the end of the line. It was like bein’ hit by a train. Frosty went sailing sideways. Betty Lynne bucked into orbit. On her descent, Frosty kicked Betty Lynne in midair, flipped her over and she landed in a sitting position. Just right to see the rest of the wreck. Sean had just stepped off T-Bird to go for the rope. T-Bird spun across him, stepped on his foot and followed Frosty back toward the barn. The happy couple lay ironed out in the grass and watched the cow, who had kicked out one heel, headed east draggin’ both their ropes. Although I’ve not seen the bruise, or the photo, Betty Lynne said it showed the accurate outline of the hoof wall, complete with frog. Somehow, I believe her.
Edgar W. Roth, Jr. Edgar W. Roth Jr., 76, of Windsor, Missouri, died early Friday morning, January 10, 2020, at St. Luke’s East Hospital, Lee’s Summit, Missouri. He was born November 30, 1943, in Frohna, Missouri, the son of Edgar Wilmer Roth Sr. and Evelyn Regina (Schuessler) Roth. On April 4, 1964, in Webster Groves, Missouri, he married Carol Anita Meyer and she survives of the home. Junior was a long-time Hereford cattle farmer. Retiring from Famous Barr in St. Louis in 1997, he moved to a farm near Windsor where he and Carol established the Roth Hereford Farm. He was a member of the Henry County Cattlemen’s Association, Missouri Cattlemen’s Association, Missouri Hereford Association, and the American Hereford Association. He was inducted into the Missouri Hereford Association Hall of Fame in 2019 and the Roth Hereford Farm was the 2019 Pure Bred Breeder of the Year. He had served in the United States Army and was a member of the Trinity Lutheran Church, Clinton. In addition to his wife Carol, survivors include a son, Eddie Roth (Mary), Windsor, Missouri; a daughter, Jennifer Woody (Eric), Troy, Missouri; 3 grandchildren, Lane Roth and Levi Roth and Ethan Woody; 3 brothers, Donald Roth, Longtown, Missouri, Melvin Roth, Frohna, Missouri, and Terry Roth (Holly), Jackson, Missouri; a sister, Katheran Haerterling (Bob), Altenburg, Missouri; a brother-in-law, James Meyer ( Jeanine), Affton, Missouri; and numerous nieces and nephews. He was preceded in death by his parents and a daughter, Robbyn Roth in 1999. Funeral services were 10:00 a.m. Saturday, January 18, 2020, at the Trinity Lutheran Church, Clinton,
Callaway Livestock Center, Inc.
On I-70, 4 miles east of Kingdom City, MO on outer road
573-642-7486 Every Monday:
Slaughter Cattle 12:00 p.m. Selling All Classes of Cattle 12:30 p.m.
1st Thursday Nite of Each Month:
6:00 p.m. Bred Cows and Breeding Bull Sale
John P. Harrison 573-386-5150 Jack Harrison 573-386-2186 David Bell 660-327-5633
Missouri, with Pastor Jesse Kueker officiating. Military honors observed at 9:15 a.m. at the church under the direction of the Clinton VFW Post 1894. Private family burial will be on the family farm. The family suggests contribution to the Clinton Christian Academy (CCA) or the Trinity Lutheran Church in care of the funeral home. Condolences may be left online at www. bradleyhadley.com.
Bill Wehmeir Bill Wehmeir, age 88, of Greenwood, Missouri went to the Lord’s house on Tuesday, January 21, 2020. He was born September 30, 1931, in Moniteau County, Missouri. Bill moved to the Kansas City area in 1951 and married AnnaMarie Blankenship on July 4th of the same year. Bill worked at General Motors for 31 years before retiring in 1987. Bill was an active member of the Fellowship Church of Greenwood, Missouri. He also loved the country life involving farming, gardening, raising cattle, fishing, hunting mushrooms, and his family. Bill was an active member of the local chapter of the cattlemen’s association, and the state MCA. Bill will be sorely missed by wife AnnaMarie and other family members, and friends, including cattlemen’s associates. Go rest in peace with the lord.
Nelson Gail Cook Nelson Gail Cook, 83, of McGirk, passed away Wednesday, February 5, 2020, at SSM Health St. Maryâ€™s Hospital in Jefferson City, Missouri. He was born on April 19, 1936, in McGirk, the son of Luther and Nellie Frances (Wyss) Cook, both of whom preceded him in death. In 1955, Nelson graduated from California High School. On October 12, 1958, at Lebanon Baptist Church in McGirk, Nelson was married to LaVerne Allee who survives of the home. Nelson was drafted into the United States Army May 1, 1959, served on Active Duty through April 1965, then served in the Reserves through the Fall of 1964 attaining the rank of Sergeant E-6. He worked for MODOT for 47 years in the Research Division. He was a lifetime member of Lebanon Baptist Church, serving as a Deacon, was Chairman of the Building Committee when the new sanctuary was built and served in numerous positions within the church. He was the Vice President of the McGirk Community Association. Nelson volunteered with the Show-Me 4-H Club as Project Leader. He was a very active member of the Moniteau County Gideons. He was a lifelong cattle farmer, a member of the Moniteau County Cattlemenâ€™s Association, a member of the Missouri Charolais Breeders Association, and a member of the American International Charolais Association. He was a donor to the Missouri State Fair Foundation. He enjoyed traveling and supported his children, grandchildren, and great grandchildren in their activities.
Elwood, Richard and Stanley Cook; two sisters-in-law, Anna and Irma Cook; and a granddaughter, Whitney Cook. Visitation for Nelson was on Friday, February 7, 2020, at Windmill Ridge Funeral Service in California, MO. Funeral Service was Saturday, February 8, 2020, at Lebanon Baptist Church in McGirk with Rev. Jeremy Barnard and Rev. L.P. Cook lll officiating. Interment followed in the Old Lebanon Cemetery with full military honors. Memorials are suggested to the Lebanon Baptist Church, Old Lebanon Cemetery or the Moniteau County Gideons. Messages to the family may be contributed at www.windmillridgefuneralservice. com.
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Along with his wife, Nelson is survived by one son, Nelson Gail Cook ll (Yvonne) of Jamestown, MO; two daughters, Valerie Gish of Jefferson City and Andrea Cassil (Matt Schumacher) of Overland Park, KS; two grandchildren, Brandon Cook ( Joanie) of Jamestown and Chad Cook (Morgann Gregory) of LaMonte, MO; two great-grandchildren, Paige Shelton and Tucker Cook; three sisters-in-law, Carolyn Phillips (Kenny), Dorothy Cook and Henrietta Cook; and many nieces and nephews. He was also preceded in death by an infant brother, John Cook; four brothers, Lawrence,
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SALE CALENDAR March 6 March 7 March 7 March 7 March 7 March 7 March 8 March 12 March 12 March 13 March 14 March 14 March 14 March 14 March 14 March 15 March 15 March 16 March 17 March 18 March 19
Express Ranches Spring Bull Sale, Yukon, OK Mead Farms Spring Sale, Versailles, MO Peterson Farms Bull Sale, Mountain Grove, MO Seedstock Plus Arkansas Bull & Female Sale, Hope, AR Hilltop Farms Bull & Female Sale, Carthage, MO 4 Brands Gathering Angus Sale, Paragould, Arkansas Sampson Annual Bull Sale, Kirksville, MO Henke Farms Sale, Salisbury, MO BJ Angus Genetics Sale, Manhattan, Kansas Schlager Angus Production Sale, Palmyra, MO Wright Charolais Bull Sale, Kearney, MO Express Honor Roll Sale, Yukon, OK Heart of the Ozarks Angus Sale, West Plains, MO Seedstock Plus Red Reward Bull & Female Sale, Osceola, MO Genetic Power Gelbvieh & Balancer Bull Sale, Springfield, MO Briarwood Angus Annual Production Sale, Butler, MO April Valley Bull & Female Sale, St. Joseph, MO Hinkle’s Prime Cut Angus Sale, Nevada, MO K.W. Bull Sale, Ft. Scott, KS Valley Oaks Spring Sale, Lone Jack, MO Benoit Angus Ranch Sale, Esbon, Kansas
CENTRAL MISSOURI SALES CO. 3503 S. Limit • Sedalia, MO
Your Reliable Market In Mid-Missouri Certified Special VACC Calf Sales the 1st and 3rd Mondays at 2:00 p.m.
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Jay Fowler Cary Brodersen E.H. Fowler 660-473-1562 660-473-6373 660-473-1048
March 20 March 20 March 20 March 21 March 21 March 21 March 21 March 21 March 21 March 22 March 22 March 23 March 23 March 24 March 26 March 28 March 28 March 28 March 28 March 28 March 28 March 28 March 29 March 30 April 1 April 2 April 3 April 3 April 3 April 4
Marshall & Fenner Farms Sale, Marshall, MO THM Land & Cattle Private Treaty Sale and Open House, Bay, MO Sunflower Genetics Sale, Maple Hill, KS Circle A Spring Production Sale, Iberia, MO Pinegar Annual Herdbuilder XXVI Sale, Springfield, MO Falling Timber Farm Sale, Marthasville, MO Aschermann Charolais Bull Sale, Carthage, MO Brinkley Angus Ranch Sale, Green City, MO Mississippi Valley Angus Sale, Palmyra, MO Silver Genetics Bull & Female Sale, Maryville, MO Magness Bull Sale, Miami, OK Green Springs Bull Sale, Nevada, MO Oleen Brothers Hereford & Angus Sale Dwight, KS GeneTrust Brangus Sale, Eureka, KS Huseman Trust Land Auction, Stockton, MO Maplewood Acres Sale, Sedalia, MO Worthington Angus Sale, Dadeville, MO Arkansas Bull Sale and Commercial Female Sale, Heber Springs, AR Seedstock Plus South Missouri Bull Sale, Carthage, MO 8 Story Farm Sale, Gallatin, MO Sandhill Farms Hereford Production Sale, Haviland, KS NEMO BCIA Performance Tested Bull Sale, Palmyra, MO Post Rock Cowman’s Kind Bull & Female Sale, Barnard, Kansas Southwest MO Performance Tested Bull Sale, Springfield, MO Crowder College Calf Sale at JRS, Carthage, MO Hunter Angus Sale, Fair Grove, MO Meyer Cattle Co. Sale, Curryville, MO Gardiner Angus Sale, Ashland, KS Ade Polled Hereford Sale, Amsterdam, MO Four State Angus Association Sale Springfield, MO
MBC Classified The MBC Classified column appears monthly. Classified advertising is only 50¢ a word. Send your check with your ad to Missouri Beef Cattleman, 2306 Bluff Creek Drive, #100, Columbia, Mo 65201. Deadline 10th of month before an issue. “REESE” DISC MOWERS, CADDY V-RAKES, “REESE” TUBE-LINE BALE WRAPPER, AITCHISON DRILLS, SELF-UNLOADING HAY TRAILERS, HEAVY DUTY BALE AND MINERAL FEEDERS, FEED BUNKS, BALE SPIKES, CONTINUOUS FENCING, COMPLETE CORRAL SYSTEMS, INSTALLATION AVAILABLE: Tigerco Distributing Co. 660-645-2212, 800-432-4020 or www.tigercoinc.com. BLACK SIMMENTAL BULLS SINCE 1993: Calving Ease, Attractive, Athletic, Sound Footed and Docile. We Deliver. Mike Williams, Higginsville, 816-797-5450 COVERED MINERAL BUNKS: CCA treated wood bunks work well with salt or other mineral mix. Built is six sizes 6’ - 16’, at Sentinel Industries. Ashland, MO. Phone: 573-657-2164. COWHERD POSITION AVAILABLE: Looking for a person that enjoys working with purebred Angus cattle. Working with a team, the job will include cow herd management, bull and heifer development, and sale cattle. Job will demand basic skills in herd health, nutrition and reproduction. Benefits, salary and housing negotiable. Sydenstricker Genetics, PO Box 280, Mexico, MO 65265, Ben Eggers 573-473-9202, Bub Raithel 573-253-2664, email: email@example.com
April 4 B/F Cattle Co. Spring Gelbvieh & Balancer Bull Sale, Butler, MO April 4 Ridder Farms & MBS Charolais Bull Sale, Hermann, MO April 4 Show-Me Classic Bull & Female Sale, Windsor, MO April 4 Magness Bull Sale, Loma, CO April 4 Four State Angus Sale, Springfield, MO April 6 Brockmere Farms Inc. Sale, New Cambria, MO April 10 Howard County Angus Association Sale, Fayette, MO April 11 Renaissance Sale, Strafford, MO April 11 Fink Beef Genetics Sale, Randolph, KS April 11 Ozark & Heart of America Beefmaster Spring Sale, Springfield, MO April 14 Sydenstricker Genetic Influence Sale New Cambria, MO April 18 East Central Missouri Angus Association Sale, Cuba, MO April 18 McBee Cattle Co. Bull & Female Sale, Fayette, MO April 18 Great American Pie Limousin Sale, Lebanon, MO April 18 The Missouri Choice Sale, Strafford, MO April 26 Show Me Reds Bull & Female Sale, Springfield, MO May 1 Show-Me-Select Replacement Heifer Sale, Fruitland, MO May 8 Show-Me-Select Replacement Heifer Sale, Farmington, MO May 9 Mead Angus Farms Spring Female Sale, Versailles, MO May 15 Show-Me-Select Replacement Heifer Sale, Carthage, MO May 16 Show-Me-Select Replacement Heifer Sale, Kingsville, MO May 22 Show-Me-Select Replacement Heifer Sale, Vienna, MO May 30 Show-Me-Select Replacement Heifer Sale, Palmyra, MO
8 Story Sale...................................53 Ag-Power John Deere...................13 American Angus Association .......47 B/F Cattle Co. Sale.......................56 Bayer - Bite Back......................... 116 Beefmaster Breeders United....... 115 Brickhouse Farms Red Angus......63 Brockmere Angus Sale..................92 Buffalo Livestock Market..............74 Callaway Livestock Center Inc...102 Central Missouri Sales Co.......... 112 Circle A Angus Ranch..................97 Circle A Angus Ranch Sale..........87 Classified..................................... 113 Clearwater Farm...........................97 Coon Angus Ranch......................97 Crowder College Calf Auction.....77 Double A Land & Cattle...............66 Durham Simmental Farms...........66 Eastern Missouri Commission Company.......................................34 Ellis Cattle Company Red Angus........................................63 F&T Livestock Market..................15 Falling Timber Farms Sale...........69 Fink Beef Genetics Sale................94 Four State Angus Sale...................83 Galaxy Beef LLC..........................97 Gardiner Angus Sale....................95 GeneTrust Brangus Sale...............44 Gerloff Farms................................97 Gleonda Farms Angus Traves Merrick.........................97 Grassworks - Weed Wiper.............35 Green Springs Bull Test Sale........49 Green’s Welding & Sales.................7 Hinkle’s Prime Cut Angus............97 HydraBed......................................83 International Brangus Breeders Association................................45 J.D. Bellis......................................70 Jim’s Motors..................................50 Joplin Regional Stockyards...........39 K.W. Cattle Co. Sale.....................89 Kingsville Livestock Auction........88 KK Farms Red Angus..................63 Lacy’s Red Angus.........................63
Lucas Cattle Co............................66 Magness Land & Cattle Sale........81 Maple Oaks Red Angus................63 Maplewood Acres Farm................63 Maplewood Acres Farm Sale........60 Marshall & Fenner Farms.............97 Marshall & Fenner Farms Sale... 101 MBC Cowboys at the Capitol.......23 MC Livestock Red Angus.............63 MCA County Leadership Conference...............................84 MCA Member Benefits............... 111 MCA Membership Form............109 MCA MJCA Point Show ad.........41 MCA Policy Priorities.................104 MCA Presidents Council............105 MCA Proud Member Signs........ 110 McBee Cattle Co..........................43 MCF Cattlemen’s Roundup..........52 McPherson Concrete Products... 113 Mead Cattle Co............................98 Mead Farms..................................97 Merck Animal Health...................75 Merry Meadows Simmental.........66 Miller County Regional Stockyards Thank You.............31 Missouri Angus Association..........97 Missouri Angus Breeders..............97 Missouri Beef Industry Council............................... 16, 17 Missouri Cattlemen’s Leadership College...................25 Missouri Choice Sale....................74 Missouri Limousin Breeders Association................................58 Missouri Red Angus Association.. 63 Missouri Red Angus Association.. 61 Missouri Red Angus Breeders .....63 Missouri Simmental Association..66 Missouri Simmental Breeders.......66 Missouri Valley Commission Company..................................34 MLS Tubs.....................................64 MultiMin USA..............................21 Naught-Naught Agency................86 NEMO BCIA Bull Sale..............102
Oleen Brothers..............................73 Ory’s O7 Red Angus.....................61 Oval F Ranch...............................66 Ozark Hills Genetics.....................63 Ozarks Farm & Neighbor...........107 P.H. White.....................................90 Pinegar Limousin..........................59 Renaissance Sale...........................54 Rice Auction Company Huseman Land Auction...........37 Richardson Ranch........................97 Ridder Farms & MBS Charolais Bull Sale...................................55 RLE Simmental............................66 Rogers Cattle Co. and Lile Farms Red Angus..............63 Sandhill Farms Sale......................72 Seedstock Plus...............................57 Sellers Feedlot...............................35 SEMO Grassland Workshop......106 Shoal Creek Land & Cattle..........63 Shoal Creek Land & Cattle..........66 Show-Me Classic Hereford Sale...71 Silver Genetics Sale.......................65 South Central Regional Stockyards................................88 Square B Ranch/Quality Beef......97 Steaks Alive...................................66 Sunflower Genetics Sale...............67 Superior Steel Sales.......................68 Sydenstricker Genetics..................97 Sydenstricker Genetics Sale..........93 THM Cattle Company Private Treaty Sale...................99 Valley Oaks Angus........................97 Valley Oaks Angus Sale................91 Weiker Angus Ranch....................97 Westway Feed..................................9 Wheeler Auctions & Real Estate...68 Wheeler Livestock Market..........103 Mike Williams..............................68 Windrush Farm Red Angus..........63 Windsor Livestock Auction...........83 Worthington Angus Sale..............85 Y-Tex...........................................2, 3 Zeitlow Distributing....................103