STUDENT LIFE
UNDERGRADS
79 43 54
GRADUATE STUDENTS
FACULTY/STAFF
READERSHIP 79 % HAVE READ 41.1 STUDENT LIFE IN PRINT IN THE PAST WEEK 18.6 % OF UNDERGRADS WHO HAVE READ 17.1 THE FOLLOWING IN THE PAST WEEK 7.1 NEW YORK TIMES
ST. LOUIS POST-DISPATCH
USA TODAY
RIVERFRONT TIMES
Campus newspaper advertising is surpassed only by the internet for relevance among college students, however, the majority of students still prefer the print edition of the newspaper. Their time online is greatly fragmented.
75% 89% NEARLY
OF STUDENTS READ THE ADS!
OF UNDERGRADUATES HAVE READ STUDENT LIFE IN THE PAST MONTH. SOURCES: 2009 Student Life Readership survey 2010 Alloy Media + Marketing College Explorer
I never think to look at the newspaper online, but since I walk past the newsstands with the printed version every day, it is convenient to pick it up. -student 3