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Advertising Sketchbook

Rates & Market Information 2011-2012

Design a plan eeds. to fit your n


The Collegian The Collegian is the primary print and online source for news and campus information on the Colorado State University campus. The Collegian has been CSU's student-run newspaper for 120 years. Founded in 1891, the Collegian is the only student-run daily newspaper in the state and in 2010 was recognized by the Society of Professional Journalist as one of the top three college newspapers in the nation.

Contact Information Mailing Address The Rocky Mountain Collegian Rocky Mountain Student Media Corp. CSU Lory Student Center, Box 13 Fort Collins, CO 80523

Website www.collegian.com

Telephone Advertising Classified Advertising Newsroom

970.491.7467 970.491.1686 970.491.7513

Contacts Kim Blumhardt • Advertising 970.491.1146 kim.blumhardt@colostate.edu Diane Thomas • Business Office 970.491.2050 diane.thomas@colostate.edu Michael Humphrey • Journalism Adviser 970.491.1781 michael.lee.humphrey@gmail.com Jenny Fischer • Creative Services 970.491.1693 jenny.fischer@colostate.edu

Email Advertising advertising1@collegian.com advertising2@collegian.com Classifieds classads@lamar.colostate.edu Newsroom editor@collegian.com

The Collegian is published Monday through Friday in accordance with the CSU academic calendar. During fall and spring semesters, 10,000 copies are distributed to more than 85 locations throughout campus and 75 offcampus locations in Fort Collins. CSU students consistently rank the Collegian as their primary source of information when compared with other local and regional news providers. In Fort Collins alone, CSU students spend more than $168 million annually. There is ABSOLUTELY no better way to reach the CSU community than through the Rocky Mountain Collegian.

Collegian.com Collegian.com is the online component of the Collegian's print edition. Collegian.com is updated with late-breaking news and features content exclusive to the site.

College Avenue magazine College Avenue is a news and features magazine focusing on issues related to CSU students and the Fort Collins community. Produced completely by students for students, the magazine is published four times a year.

f.s.Life fsLife is a monthly publication specifically for the 6,000 people who serve in faculty and staff positions at Colorado State University. Delivered directly to employees on campus, fsLife features news for and about CSU employees. The Rocky Mountain Collegian, collegian.com, College Avenue, fsLife, KCSU fm radio and CTV campus television operate under Rocky Mountain Student Media Corp. RMSMC, a 501 c3 nonprofit, provides opportunities for students to enhance their undergraduate experience through education, training and hands-on application. Student Media offers advertisers the flexibility to design an advertising program specific to their needs.


Student Profile

Student Highlights

Collegian readership includes more than 29,900 students, faculty and staff.

CSU Students contribute more than $168 million to the local economy for off-campus purchases including housing, food, entertainment, transportation and personal care.

Student Enrollment (Fall 2010) Undergraduate Graduate Prof Vet Med Total

21,953 3,864 539 26,356

Continuing Education, Guest Students, Study Abroad 3,576 University Grand Total 29,932

University Employees Total Faculty & Staff  Post Doctorate & Others Total

5,869 314 6,183

CSU is Fort Collins’ single largest employer.

Colorado Department of Higher Education, 2006

Student Spending 46.4% 20.6% 14.4% 12.9% 6.7%

Food Entertainment and night life Clothing and shoes Personal care Technology

Student Reading Habits 76% of students have read their

student-run paper in the last 30 days.

61% of CSU students read the Collegian

Off-Campus Total

1,800

Total Reach

37,915

Students by Class

Freshmen Sophomores Juniors Seniors Graduate & Professional

23% 19% 18% 23% 17%

Students by Age 20 & under 21-25 26 & over

48% 36% 16%

52% of CSU students are 21 or older.

Student Residency Resident Students Non-resident Students

80% 20%

regularly

65% of students do not read their local daily

paper. 43% of students have attended an event due to seeing an ad.

44% have mentioned an ad to a friend. 92% of students have been motivated to take

some sort of action by an article or ad.

Student Housing 77% live off-campus in apartments, condos and houses located throughout the city. 90% of these students rent or own their own residence. 23% live on-campus. CSU has 12 residence halls, 718 apartments for students with families and 191 apartments for non-traditional and graduate students.

Source: 2010-2011 CSU Fact Book

College newspapers continue to be the most effective means of reaching today’s students. Sources: AM + M 2008 College Newspaper Audience study conducted by MORI Research, Student Voice, April 1, 2009


Advertising Rates All rates per column inch and net to the Collegian.

Open Rate������������������������������������������������������������������$10.50 Annual Contract Rates 100 inches�������������������������������������������������������������������������� $9.40 250 inches�������������������������������������������������������������������������� $9.00 500 inches���������������������������������������������������������������������������$8.70 750 inches�������������������������������������������������������������������������� $8.40 1000 inches����������������������������������������������������������������������� $8.00 1500 inches������������������������������������������������������������������������$7.50

Color

Black plus one spot color�������������������������������������������������������������������������$90 Full Color������������������������������������������������������������������������������������������������������������$200 Color is charged in addition to space.

gray

one spot color

full color

Contracts are good for 12 months from signing date. If, at the end of the contract period, the advertiser has not fulfilled the contract, the inches will be billed at the next applicable earned contract rate.

Classified Rates

Colorado State University Rates

Line Ad one-three days��������������������������������������������������������������������������30¢

CSU Department�������������������������������������������������������������� $7.40 Student Organization����������������������������������������������������$6.40 Organizations recognized by ASCSU are eligible for the student organization rate. No other discounts apply.

Non-Profit Rate���������������������������������������������������� $9.00

Rate per word, per day 15 word minimum

Line ad four or more days��������������������������������������������������������������������20¢ Rate per word, per consecutive day. 15 word minimum Additional per word, per day.

2-4 inch BB�������������������������������������������������������������������� $8.20 5-10 inch BB������������������������������������������������������������������� $7.60

Additional per ad, per day.

Discounts First Time Advertisers: 5 for 4

($3.00 minimum)

Bold Type���������������������������������������������������������������������������������������������������������20¢

Business Builder Rates Special rate for any ad running 15 or more days consecutively, without copy changes.

($4.50 minimum)

Business Logo/Featured Art���������������������������������������������������������� $2.00

Deadline for all classified line ads is 4 p.m. one working day prior to publication. Cancellation or changes in ads cannot be accepted after deadline.

Place your classified ad ONLINE at www.Collegian.com click on Classifieds

First time local advertisers, new in business or new to the Collegian, can take advantage of a FREE ad when five ads are scheduled within ten publishing days. You pay for four ads and the fifth ad is FREE.

Other Products and Options

Repeat Discount: 20% Off

Front page banner ads 6 column x 2 inches, full color $400 per edition. Front page ad design is subject to review and acceptance by the Collegian.

Consistency is key when it comes to effective advertising. Re-run the same ad with no copy changes, within five business days and earn 20% off all subsequent runs.

Deadlines Deadlines for all display advertising space is 4 p.m. two working days prior to publication. Publication Day Monday 4 p.m. Thursday Tuesday 4 p.m. Friday Wednesday 4 p.m. Monday Thursday 4 p.m. Tuesday Friday 4 p.m. Wednesday

Front Page Advertising Puzzles and Ram Talk

Sponsorships, including guaranteed placement by popular puzzles and Ram Talk, are available to advertisers sponsoring the daily Crossword, Sudoku, Wonderword or Ram Talk sections of the newspaper. Sponsorship is a full semester commitment and includes a 2 column x 2", 2 column x 3" or 2 column x 5" ad. Ask your sales representative about rates and availability.

Collegian Street Team

Get your message or product out by building a custom street team package combining print advertising, on-air announcements, Facebook posts and/or distribution of fliers and products. Ask your sales representative about package options, rates and availability.


Advertising Policy

Inserts 1-4 pages������������������������������������������������������������������������������������ $60/thousand 4 or more times annually������������������������������������������������$45/thousand 4+ pages���������������������������������������������������������������������������������������$70/thousand 4 or more times annually������������������������������������������������ $55/thousand Pre-printed inserts only. Acceptance of inserts is upon approval by the Collegian. Maximum size without folding is 9" x 12". Full run is 10,000 inserts. Smaller runs are available. Inserts should be delivered to our printer 5 days before insertion date. Call 970-491-1146 for printer delivery information.

Ad Sizing

1”

1.658”

One Column Inch

Columns

Inches

1.658 3.426 5.196 6.963 8.732 10.5

1 2 3 4 5 6

Full Page Ad Half Page Ad

6 x 21.5 full page

6 columns x 21.5" = 129 column inches 129 column inches x Your Rate = Cost of Ad

6 x 11 half page

3 columns x 21.5" = 64.5 column inches 6 columns x 11" = 66 column inches 64.5 or 66 column inches x Your Rate = Cost of Ad

Quarter Page Ad 3 columns x 11" = 33 column inches 4 columns x 8" = 32 column inches 32 or 33 column inches x Your Rate = Cost of Ad

Other Popular Sizes

2x8

3 x 11

1/4 page

2 columns x 2" = 4 column inches 2 columns x 8" = 16 column inches 3 columns x 5" = 15 column inches 2x2 3x 5

4, 15 or 16 column inches x Your Rate = Cost of Ad

All advertising is subject to the approval of the Collegian acceptance committee. The committee reserves the right to refuse any advertising that does not conform to the Collegian's standards of acceptance. The Collegian reserves the right to print “Paid Advertisement” on any ad which closely resembles editorial material. The Collegian also reserves the right to edit copy that promotes irresponsible use of alcohol, as outlined in the published advertising policy. Annual contracts are available for display advertising. Under the terms of the contract, a reduced column inch rate will be guaranteed for a specified volume of advertising placed in the Collegian. If the contract level is not met, a nonfulfillment fee will be assessed equal to the number of inches run multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled. The Collegian will honor all advertising requests when possible, however, position cannot be guaranteed. The Collegian is not responsible for errors in advertising copy accepted after the deadline or for advertisements proofed and approved by the advertiser. Compensation for errors will not exceed the cost of the ad.

Terms Of Payment

All ads must be paid at the time of placement unless a credit account has been established and is in good standing. Advertisers may apply for credit by submitting a completed credit application to the Collegian business manager. The Collegian reserves the right to request payment in advance or to cancel credit privileges on accounts 60 days past due. Invoices are issued monthly. Terms are net 30 days. All advertising rates are net to the Collegian. The Collegian accepts Visa, MasterCard, Discover and American Express.

Creative Services

The Creative Services department of the Rocky Mountain Collegian can create an ad for you at no extra cost. If you are creating the ad yourself, ads should be built to the correct ad size and sent electronically as an Adobe Acrobat pdf file. The Collegian reserves the right to reset or resize ads submitted with incorrect dimensions. When creating a PDF file, all fonts must be embedded. TIFF and JPEG files are also acceptable. Minimum resolution should be 300 dpi. GIF, BMP, PICT and images picked from websites do not reproduce well and should not be submitted. Color ads running in black and white should be converted to gray scale. Color ads running in color should be converted to CMYK. Photos, logos and graphics submitted for ads should be scanned at 300 dpi or larger.

Distribution 10,000 daily, Monday - Friday, during Fall and Spring semesters.


Online @ Collegian.com About us

Online Rates

Collegian.com is the online component of the Collegian's print edition. Collegian.com is updated with late-breaking news and features content exclusive to the site. Unique to the site are blogs, chats, videos, KCSU 90.5 streaming, Ram Talk and news updates throughout the day

All rates are per month and are net to the Collegian. Numeric dimensions are standard IAB sizes in pixels. Banner ads may be animated but cannot contain sound. Swf, gif and jpg are all acceptable file formats. We can produce your creative at no additional charge, or you may e-mail completed creative files to advertising1@collegian.com. Please call your advertising representative to schedule online ads. Allow three business days prior to start. Full Banner, 468x60 pixel Large Square, 300x250 pixels Medium Rectangle, 300x125 pixels Small Square, 125x125 pixels Text Link Advertising

Full Banner

$200/month • $500 for 3 months $200/month • $500 for 3 months $150/month • $380 for 3 months $100/month • $270 for 3 months $75/month

Large Square

Online Readership Nearly half a million unique visitors came to the Collegian.com site during the 2010-2011 school year. More than 25% of those visitors came to the site directly and 71% looked at more than one page. Collegian.com provides the best digital advertising platform for local businesses to supplement print advertising and extend market reach to those outside the print edition’s distribution area, including off-campus and remote students, prospective students, parents of students, Ram fans and CSU alumni and visitors. Small Square

49% 28%

unique visitors who come from Colorado unique visitors who come from Fort Collins

Directory.Collegian.com Eighty percent of consumer spending is done within 20 miles of home, so put your business in front of local buyers with the most powerful local search directory in the market. Premium listings, links to your site, photos, videos and coupons are all available on the directory. Six month commitment required. $50 per month for premium listing

www.directory.collegian.com Print & digital packages and specials are available. Call your sales representative for details.


College Avenue

f.s.Life

the magazine

faculty/staff publication

About Us

About Us

College Avenue is a news and features magazine that focuses on people and issues related to the CSU campus community. Known for its long-form storytelling and unique design, this magazine is published four times each school year. It is produced completely by students, for students.

f.s.Life is a monthly publication specifically for the 6,000 people who serve in faculty and staff positions at Colorado State University. Delivered directly to employees on campus, fsLife features news for and about CSU employees. CSU is Northern Colorado's largest employer. CSU employees generate 11% of the household income in Fort Collins (approximately $253 million annually).

Advertising Rates

Release Dates & Deadlines

Back Cover: ..........................................$530 Inside Cover: ....................................... $440 (front or back) Full Inside Page: ..................................$260 Half Inside Page: ................................$165 All ads are produced in full color. College Avenue offers a 20% discount for customers who run the same ad in consecutive editions.

Fall Semester, Issue 1

Ad Specs Full Page Cover Ad: 8.25” x 10.75” Half Page Cover Ad: 8.25” x 5.5” Inside Full Page Ad: 8” x 10.5” Inside Half Page Ad: 8” x 5.25” College Avenue has an advertising design staff available to create full color ads to your specifications, free of charge. Client-produced ads should be sent to College Avenue as PDF files in CMYK format. All artwork needs to be saved at a minimum of 300 dpi, and all fonts from Illustrator files or similar formats need to be outlined.

Publishes: September 14 Advertising Deadline: August 19

Fall Semester, Issue 2

Publishes: November 15 Advertising Deadline: October 19

Release Dates & Deadlines

Spring Semester, Issue 3

Publishes: September 15 Advertising Deadline: September 8

Publishes: March 7 Advertising Deadline: February 7

Spring Semester, Issue 4 Publishes: May 3 Advertising Deadline: April 2

Distribution Locations College Avenue is distributed around campus and throughout Fort Collins, including the Lory Student Center, Clark Building A and B wings, Student Recreation Center, The Morgan Library, Residence Halls, and the Eddy Building.

www.collegeavenuemag.com

Fall Semester, Issue 1

f.s.Life will publish monthly. Additional fall publishing dates to come.

Call 970-491-1146 for rates.


6 column

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Special Editions Fall 2011 Back-to-School Edition Career Fair

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Relationships

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Spring Break

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CSU Housing Guide

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Graduation

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Fort Collins Visitors Guide

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Absolutely CSU


Spartan Daily Newspaper Ad Rates Classifieds Policy Publication Calendar Information

Spartan Daily advertising

Media Kit Fall 2011 1934 e c n i s rsity e v i n U State e s o J n Sa Serving


Contents About San Jose About SJSU & the Daily Readership Advertise in the Daily Print Ad Rates Digital Ad Rates Classified Ad Rates ACCESS Update News Advertising Policy

I 2 3 4, 5 6 7 8 9 10 11 12

Subscribe

$25 per semester $40 per year

To subscribe, make checks or money order payable to Spartan Daily and mail to:

Spartan Daily Subscriptions San Jose State University San Jose, CA 95192-0149

Contact Us SPARTAN DAILY

Dwight Bentel Hall San Jose State University San Jose, CA 95192-0149 BUSINESS OFFICE CLASSIFIED ADVERTISING DISPLAY ADVERTISING EDITORIAL FAX

408.924.3283 408.924.3270 408.924.3270 408.924.3281 408.924.3280 408.924.3282

spartandailyads@sjsumedia.com (Advertising) spartandailyeditorial@sjsumedia.com (Editorial) www.SpartanDaily.com

Fall 2011 Staff

EDITORIAL EXECUTIVE EDITOR MANAGING EDITOR PHOTO EDITOR

ADVERTISING ADVERTISING DIRECTOR ASST. ADVERTISING DIRECTOR CREATIVE DIRECTOR ASST. CREATIVE DIRECTOR FACULTY ADVISERS

Francisco Rendon Matthew Gerring Jack Barnwell Sam Canchola Ryan Genzoli Virginia Ochi Adriane Harcourt Richard Craig Timothy Hendrick Mack Lundstrom Jan Shaw


About San Jose

II

Located at the southern end of the San Francisco Bay Area, San Jose is the epicenter of diversity. The city offers a wide array of entertainment opportunities for its residents and visitors. Often hailed as the capital of the Silicon Valley, San Jose is home to the largest technology and engineering expertise in the world. With a beautiful Subtropical Mediterranean climate, the city has around 300 sunny days every year. San Jose is one of the most highly educated areas in the country with San Jose State University, the oldest public university in the state, located in the heart of the city. Some attractions around the city include family theme parks, sporting events, museums and art galleries. The Tech Museum of Innovation, SoFA district, Six Flags: Great America, and the San Jose Rose Garden are just a few of the exciting attractions that can be found in San Jose's diverse backyard.

Population According to the US Census Bureau, the current

population in San Jose is 958,789, making it the third largest city in California and one of the largest cities in the United States. Despite its size, the city of San Jose has the nation's best public safety record of any metropolitan area.

Income San Jose has an average household income of

approximately $88,843 and currently has the highest median income of any U.S. city with over 280,000 people.

Entertainment San Jose offers plenty to do with theaters, concerts, fine dining, comedy clubs, and shopping malls. The city provides the public with free music and entertainment such as the famous San Jose Jazz Festival, Music in the Park, and the Metro Fountain Blues Festival.

Airports The Norman Y. Mineta San Jose International Airport is just a five-minute drive from Downtown San Jose. Additionally, San Francisco International Airport is less than an hour's drive north.


III

SJSU and the Spartan Daily San Jose State University is the oldest public institution of higher education on the West Coast. As the founding campus of the California State University system it enrolls 31,000 students annually. The 19 block campus offers over 130 degree programs, has one of the most ethnically diverse student base in the United States, and is the nation's leader in graduating minority students. Spartan Daily was established at SJSU in 1934 and has become a legacy of excellence in strong journalism. With 40 different locations of distribution around campus, The Daily is read by over 32,000 students and faculty. It is a beacon of relevant and breaking news critical to San Jose residents with a commitment to educating and entertaining the campus during the academic year. Spartan Daily is a distinguished asset in the school's prestigious Journalism and Mass Communications program. It strives to uphold traditional print journalism as well as merge into the rising popularity of electronic media.

SJSU Students* 46% 54%

Male Female

22% 54% 15% 9%

Age 19 or younger 20 - 24 years old 25 - 29 years old Age 30 or older

4% 30% 17% 29% 8% 11%

African-American Asian Hispanic White Foreign National Other

17% 9% 21% 29% 20% 1%

Freshmen Sophomores Juniors Seniors Graduates 2nd Bachelors/Post bac

*SJSU Information provided by the Office of Institutional Research at San Jose State University, updated Fall of 2009. Quick Fact information provided by Alloy Media + Marketing.


IV

Š All Rights Reserved by wikiimages

Where students live 2.3% 8% 2.3% 4.5% 23.9% 20.5% 16% 8% 2.3% 5.7% 4.5% 2%

Readership

North Bay East Bay Santa Cruz/Monterey Peninsula West San Jose/Almaden North San Jose Downtown San Jose South San Jose Gilroy/Hollister/Morgan Hill Los Gatos/Saratoga Sunnyvale/Mtn View/Palo Alto San Francisco/San Mateo Other

Where students Go 24.7% 4% 23.8% 5.7% 18.6% 10.8% 5.7% 6.7%

San Jose East Bay Downtown San Jose Los Gatos San Francisco/San Mateo Santa Cruz/Monterey Palo Alto Other

Where Students Travel 29.2% 27.4% 43.3%

Inside California Outside California, within US Outside the United States

Travel Spending 13.4% 33% 34.8% 14.3% 4.5%

Less than $200 $201-500 $501-1,000 $1,001-2,000 more than $2,001

How Students Travel 51.2% 48.1% 0.7%

Air Car Other

Car Ownership 31.6%

45.3% 54.7%

Plan to buy a car within the year Plan to buy new Plan to buy used

2/3rds of a college student's time is spent on campus 83% of students have tried a product or store after seeing it advertised 18-34-year-olds spend $330 billion annually Students spend $24.6 billion annually on food and drinks alone 57% of student say they spend the most on personal care services


V

Readership cont. When Students Spend 7.1% 21.4% 38.4% 24.1% 7.2% 1.8%

Twice a week Once a week Once a month Every few months Once a year Other

38.5% 40.5% 15.5% 5.5%

$1-50 $51-100 $101-200 $201-500

39.9% 38.9% 16.4% 4.8%

Under $7 $8-11 $12-15 Over $16

75.5% 19.1% 5.4%

Less than $200 $201-400 More than $800

Avg. Spent Per Shopping Trip

Avg. Amount Spent During Restaurant Visit

Monthly Spent on Clothing

Electronic/Entertainment Equipment purchases planned for the next year 86% 94% 45% 94% 64% 1.5%

Home/Car/Potable Music Player Cell Phone Television Computer/Laptop/Netbook High Speed Internet Other

How Students Connect

99.2%

82% 14.6% 72.3% 20.4% 6.6% 0.7%

of students own a computer PC MAC Connect via Home Connect via School Connect via Work Connect in other ways

What students do for entertainment 8.3% 17.4% 8.7% 12.2% 15.6% 76.7% 10.8%

Comedy Clubs Restaurants Amusement Parks Sporting Events Concerts Cars and night Clubs Other

When students go to bars 31% 18.1% 8.6% 8.6% 10.3% 23.3%

Once a month 2-3 times a month Once a week Twice a week More than twice a week Do not go to bars


VI

Advertising in the Daily

The college student is away from the influences of home, making hundreds of firsttime, independent buying decisions which will influence their preferences and purchasing habits for decades to come. According to Alloy Media + Marketing, 96% of college students read their college newspaper on a regular basis, making it the most effective way to reach the college student market. By advertising in the Spartan Daily newspaper, you can potentially reach over 30,000 students and staff. From front page Sticky Notes to back page full color advertisements, Spartan Daily provides a range of options to fit your advertising needs. Our Sticky Note and Front Page Banner ads offer prime exposure. Sticky Notes are great for coupons because they can be easily removed. Front Page Banner ads stand out at the bottom of the front page, and are the first print ads our readers see when they pick up our paper. Vibrant and animated advertisements can be placed on www.spartandaily.com with over 4,500 impressions a day, your ad can link through to your web site or microsite. Spartan Daily also offers classified ads. Our classifieds are located right next to our increasingly popular Sudoku and puzzle section.

Creative Services Spartan Daily's Advertising department offers clients creative layouts for new ads, graphic art services and clip art, free of charge. Please contact the Spartan Daily for additional information. Spartan Daily will gladly convert any pre-printed insert into a Run-of- Paper (ROP) ad. Charges are at the earned column inch rate plus any color charges.

Deadlines Ad materials are due by 2:00 p.m., two business days prior to the publication date, unless otherwise noted. For advertisements that are to be created by our Creative staff: All logos, copy and/or art to be included in the ad, must be received by 2:00 p.m., four business days prior to publication date.

Formats All materials and advertisements should be provided in PDF format (unless otherwise noted) and emailed to:

spartandailyads@sjsumedia.com

pRINT dATES


Print Ad Rates

VII

All rates are calculated per column inch, unless stated as otherwise. A column inch is 1.778 inches wide and 1 inch deep. Advertisements of almost any size can be created. Rates are subject to change.

Mechanical Measurements

Spartan Daily is a Standard Advertising Unit (S.A.U.) newspaper. Full page negatives are 11.5" wide & 20.5" deep. 1 column 2 columns 3 columns 4 columns 5 columns 6 columns

1.778" 3.772" 5.667" 7.611" 9.556" 11.5"

Display Rates $10.25 per column inch $9.25 per column inch

Open Rate (net) Pre-paid (open)

Bulk Rate

(applies to one semester)

100 to 200 inches 201 to 300 inches 301 inches and up

Space Rate

$9.64 per column inch $9.10 per column inch $8.61 per column inch

(calculate for a single run at open rate)

Full page (123") Half page (60") Quarter Page (30") Eighth pages (15")

National Rate Campus Rate

$1185.72 $615.00 $307.50 $153.75 $12.29 per column inch $9.00 per column inch

Color Rate Spot color Process color (4-color)

$200 per color $400

Pick-up Special Every advertisement purchased at the regular price may run again within 7 calendar days for half-price. *Offer limited to 3+ column inch ads

Front page rates Sticky note program

Inserts 1-4 pages 6-8 pages 10-12 pages 14-24 pages

$78 $88 $104 $126

per 1000 copies per 1000 copies per 1000 copies per 1000 copies

Client is responsible for producing and printing all inserts. All pre-approved and shipped two weeks in advance of publication. Maximum size is 11"x17". Publication run is 5,500 on print days

Spot color $600 full run Process color (4-color) $750 full run Sticky Notes are printed on white or yellow stock only, sized 3"x3". Artwork is due 10 business days prior to publication.

Front page banner ad Black and white

$300 $250 Campus Rate Full color $600 Flat Rate Front Page Banner Ads are 6 columns x 1.5".


VIII

Digital Ad Rates Button Ad 125 x 125 pixels $90 / week 300 x 250

a a a

Banner Ad 468 x 60 pixels $130 / week 600 x 160

a a

Why online?

Advertising on the web is vibrant, colorful, and visually stimulating - interactive ads entice participation from each visitor. The web is constant and endless. Ads will run 24 hours a day, 7 days a week, yet you are not charged for Saturday or Sunday. Effectiveness of ads can be measured and calculated, putting viewership into perspective. Ads are intended for a specific audience, By visiting the web site, viewers provide pertinent information in exchange for the interaction. Wide reach of internet circulated quickly around the world for an affordable rate.

Cell phone rates Students and Faculty are able to access Spartan Daily's web site via cell phones at

m.spartandaily.com

Banner Ad $35 / week Coupon $20 / week (click through from banner to coupon)

On average, the Daily receives over 4,500 impressions per day on its web site. Each ad receives more than 3,000 impressions per day. Simply put, every time an ad pops up, an impression is made. Not only is it effective to know how many times your ad is being represented, but it is also important to know how frequently viewers click on the ad. By purchasing an impression amount, you have control over every aspect.

Creative

Your Ad Here!

Internet and cell phone ads can be designed free of charge by the Daily's creative team. Colorful, attractive, animated and non-animated art is employed for effective advertising. For the best results, please contact your Spartan Daily representative in advance. Please allow one week for approval and integration into the site

visit us on the web at www.spartandaily.com


Classifieds Classifies Ads can be places online or in person. Spartan Daily classified ads appear in print and online.

For online classifieds, find us at: http://spartandaily.campusave.com Classified Ads can be placed at the service window in Dwight Bentel Hall 209, Monday through Friday, 10:00 a.m. to 3:00 p.m.

Classifications Announcements Opportunities Roommate Wanted For Rent For Sale

Events Wanted Volunteers Employment Services

Online Classified Ads

Placing an ad online provides you with the opportunity to post your ad on other college web sites. You may also include up to 4 images for your online ad.

15 Days

$25

Ix Online classified ads may also appear on: Uloop.com Oodle.com Monster.com Aparements.com CampusRd Business Center CampusHwy Travel Center Rates are consecutive days only. All ads are prepaid. No refunds on cancelled ads

Base Rate

One insertion, up to 20 words

$5.50

Each additional word

$0.39

Additional Words Extras

Extras are applies to each insertion. $1.00 $0.50

Center entire ad Bold first five words

Frequency Discounts Discounts apply to the original base rate, plus the cost of extras. 4 - 15 insertions 16 - 31 insertions 32+ insertions

15% off 30% off 45% off

SJSU student rates

Free! Discount applies to student's individual ad only. Not intended for businesses and/or other persons. Order must be placed in person.

SJSU ID Required.

Deadlines Deadline is 10:00 A.M., two weekdays prior to the publication date


Access ACCESS, a special lifestyle and entertainment supplement to the Spartan Daily, has the solution to get your business up and running again with a BOOM! Advertise with the biggest name in local Arts & Entertainment through one of the longestlasting forms of media to touch the twentyfirst century. The shelf life of this medium will keep your household name intact for year to come. Don't miss out on exclusive film, music, food, and live show reviews for the greater Bay Area

x Rates 1/4 page 1/2 page Full page

$155 $310 $615

Color Contact us

This special supplement is something to hold onto. ACCESS dates to appear in the Spartan Daily to be announced. With a variety of ad sizes and prices offered, this unique opportunity is workable with virtually any business budget.

Special Offers Advertise with ACCESS two times and receive 15% off. Advertise in all three issues and receive a 30% discount off the total price.

Stand out above the rest. Let ACCESS take you there.


Update News

Xi

Update News which sponsorships are available in is a weekly broadcast television news program produced by students. Update News airs both on the San Jose State University campus and local KICU television. KICU airs on Channel 36 in the San Francisco Bay Area on Sundays at 1:00 a.m. Saturday Night Live is the lead in program, helping Update News reach the 18-24 year old college student market. Visit us online for more information:

http://sjsutv.wordpress.com/

Benefits

Update News has high ratings Viewable on TV and internet Sponsorship is tax deductible

Rate $250

Flat rate per air date


XIi

Advertising Policy Rates

Rates apply to advertising space sold to the business operated by the Advertiser. The space contracted for will not be sublet to others, not used for purposes other than herein named. Publisher reserves the right to revise rates and terms upon 30 days written notice to the current advertiser. Rates are subject to change.

Content

Publisher reserves the right to edit, alter or omit and advertisements submitted for publication. Publisher reserves the right to insert the word "Advertisement" at Advertiser's expense. Publisher reserves the right to reset body type in advertising because of resemblance to type face used in news stories.

Positioning

All advertising positions are the option of the Publisher. In no event will adjustments, re-runs or refunds be made because of position. Advertising orders directing insertions of advertising to a special position of designated page "or omit" will not be accepted.

Disputes

Credit for errors shall not exceed the cost of the space occupied by such error. On multiple insertions, credit for errors will not be given after the first insertion. Claims for adjustments must be made within seven days of publication. Publisher assumes no financial responsibility for typographical errors or for emission of copy. If there are disputes or discrepancies with published advertising, the customer may deduct only the amount in question from the charge and pay the balance.

Liability

Advertiser and/or advertising agency or agent, assumes all liability for advertisements published (including illustrations, text, claims, etc.) and agrees to assume any and all responsibility. Advertiser agrees that the placement and publication of advertising is governed by the laws of the State of California . Advertiser agrees that the City of San Jose and the County of Santa Clara, in which the Spartan Daily is located, shall be the forum for any legal action relating to advertising placed or published

Payments

Spartan Daily may require payment in full for any outstanding balance before accepting copy for publication or require cash payment with copy or both. Some retail advertisers may be temporarily extended a courtesy credit limit of up to $500 providing a completed credit application has been submitted. Spartan Daily reserves the right to restrict the use of thus temporary extension.

All accounts are due and payable fifteen days from billing date


washington university in st. louis student media


ABOUT US Founded in 1853, Washington University is among the world’s leaders in teaching and research and draws students and faculty from all 50 states and more than 110 countries. With nearly 14,000 students and more than 122,000 alumni (one-third of which live in the St. Louis area), the university is consistently ranked among the top 15 universities in the country. Washington University Student Media, Inc. is a financially and editorially independent media organization serving the Washington University community. Inside these pages you’ll learn more about the products we offer to reach the university community. First and foremost is our twice-weekly newspaper, Student Life, published since 1878. We also offer numerous magazines and our website, www.studlife.com.

1


WASH. U.

THE MARKET

13,995

STUDENTS FROM ALL

50STATES

TOTAL ENROLLMENT

90% FROM OUTSIDE MISSOURI 500+ 65% FROM MILES AWAY

$72 million ANNUAL STUDENT SPENDING IN THE ST. LOUIS REGION

IN A TYPICAL MONTH DURING THE SCHOOL YEAR

4,000+

STUDENTS LIVING ON CAMPUS

3,297 FACULTY MEMBERS

94% 65% 75% 91%

SHOP AT A GROCERY STORE

$893 million

SHOP AT AN APPAREL/ CLOTHING STORE

ANNUAL UNIVERSITY PAYROLL

SOURCES: 2003 RCGA Assessment, WUSTL Facts, 2005 Readership Survey

SHOP AT A DRUG STORE SHOP AT A LARGE RETAIL STORE

2


STUDENT LIFE

UNDERGRADS

79 43 54

GRADUATE STUDENTS

FACULTY/STAFF

READERSHIP 79 % HAVE READ 41.1 STUDENT LIFE IN PRINT IN THE PAST WEEK 18.6 % OF UNDERGRADS WHO HAVE READ 17.1 THE FOLLOWING IN THE PAST WEEK 7.1 NEW YORK TIMES

ST. LOUIS POST-DISPATCH

USA TODAY

RIVERFRONT TIMES

Campus newspaper advertising is surpassed only by the internet for relevance among college students, however, the majority of students still prefer the print edition of the newspaper. Their time online is greatly fragmented.

75% 89% NEARLY

OF STUDENTS READ THE ADS!

OF UNDERGRADUATES HAVE READ STUDENT LIFE IN THE PAST MONTH. SOURCES: 2009 Student Life Readership survey 2010 Alloy Media + Marketing College Explorer

I never think to look at the newspaper online, but since I walk past the newsstands with the printed version every day, it is convenient to pick it up. -student 3


DISTRIBUTION PARK P KW Y

SK IN KE R BLVD

BI G BEN D BL

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FO RE ST

FORSYTH BLVD

WYDO WN BLVD

Student Life is the primary print and online source for campus news. The century-old tradition is the original social network, published by students for students. With a circulation of 5,000, it is distributed free every Monday and Thursday morning to students and faculty at nearly 100 on and off campus locations. Students consistently rank Student Life as their primary source of information about campus news, with almost 80% reading it at least once each week. Partnering with Student Life directly connects your business with the Washington University campus.

4

STUDENT LIFE DISTRIBUTION POINT* UNIVERSITY BUILDING *some buildings contain multiple distribution locations


STAND OUT!

FRONT PAGE STICKERS

SOFTBALL SPORTS, PAGE 8

NIGHT LIFE SCENE, PAGE 6

TV ON THE RADIO CADENZA, PAGE 7

Quickly grab the attention of readers with a take away message or offer that easily peels off of the front page.

the independent newspaper of Washington University in St. Louis since 1878

Wednesday, April 13, 2011

„

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additional charges for the armed robbery of two Washington University students at the corJeremiah McMillon, the ner of Big Bend and Lindell man accused of robbing two boulevards. Student Life reported last fall Washington University students last fall, will be put on trial in that McMillon had acquired a Washington University ID card February 2012. KSDK reported Tuesday that after applying to be a University McMillon is being charged with College student. While he had 10 felonies, including forcible never actually enrolled in a rape, attempted rape and kid- class, the ID card allowed him napping. He is also a potential access to Olin Library and classsuspect for a separate sexual room buildings. assault, among other crimes. McMillon was on probation McMillon was originally for a 2007 burglary convicarrested in September for the tion when this recent string of sexual assault of a University crimes took place. of Missouri—St. Louis student. Since then, the University City Write to Chloe Rosenberg at Police Department has pressed CHLOE.ROSENBERG@STUDLIFE.COM

CHLOE ROSENBERG .1500 Cla��on | 314.746 SENIOR NEWS EDITOR

Firs� Rd in Pho�o ID. Hanle� ge �h & S. �, age 18 or older1wi�h Wellbrid n o� Fors� residen 2011. ©201 22, In�er sec�io appl�. M�s� be local Febr�ar� o��er end �erms ma� ions and Cl�b access and *Res�ric� onl�. �ime g�es�s

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ORDER OF EVENTS JOHN HERGENROEDER| STUDENT LIFE

Members of the Chi Omega sorority and Beta Theta Pi fraternity work on their facade for this year’s ThurtenE Carnival. ThurteneE junior honorary, the group behind the carnival, has picked the Belle Center as its charity. WEI-YIN KO NEWS EDITOR ThurtenE honorary has decided to donate its proceeds from this weekend’s carnival to the Belle Center. This charity assists children with developmental delays and disabilities, as well as their families. The center focuses on helping these children to be included in their home communities, according to its website. “We picked the Belle Center this year because it benefits children with disabilities through inclusion to normal life,” said Ryan Dawson, president of

ThurtenE honorary. “Their main goal is to include children with disabilities into normal children’s life, such as putting them in normal schools. They also teach parents and teachers how to help these children.” According to Dawson, the honorary chooses to sponsor a charity based on how much it impacts the St. Louis community. The Belle Center runs three programs: the Outreach Therapy Program, Center-Based Preschool Program and Families as Partners Program. Washington University’s annual ThurtenE Carnival, the

oldest and largest student-run carnival in the nation, will take place this weekend in front of Brookings Hall. In addition to traditional fairground rides, the carnival will feature performances, facades and food booths that fraternities and sororities have spent months working on. According to ThurtenE’s website, more than 50 groups, hundreds of students from Washington University and thousands of people from the greater St. Louis area will come together for the Carnival.

JULY 2010

Registered as a University College student and received a WU ID Card.

AUG 29, 2010

Spent time at a Washington University fraternity

SEP 6, 2010

Robbed two Washington University students at the corner of Lindell and Big Bend

SEP 6, 2010

Sexually assaulted an UMSL student Arrested at his home

SEE THURTENE, PAGE 2

Broken Clocktower to be xed Former economic aide to Obama stresses progressive taxation

MICHAEL TABB NEWS EDITOR Most broken clocks are only right twice a day. After remaining stationary at 1:55 for several weeks, each face of the South 40 Clocktower was frozen at a different time on Tuesday. The inner mechanics of the Clocktower are currently being repaired. This is the first time the Clocktower has failed since it was erected in 2000. Repairs on the Clocktower began almost a month ago when the clock did not transition to daylight saving time and Facilities tried to reset it manually. After operating for about a week, it stopped. According to Bill Riley, director of maintenance operations, the entire inner movement of the clock is currently being shipped to Cincinnati to be rebuilt. “We called in the manufacturer’s representative from the company that made [the clock] and actually installed it, and their report

KATE GAERTNER CONTRIBUTING REPORTER

MATT MITGANG | STUDENT LIFE

Each of the Clocktower’s four faces are stuck at a different time, and have been for almost a month. Parts are being shipped to Cincinnati to be fixed. was that a certain part—the reset ‘pawl’—was worn. It would need to be replaced but because they are no longer manufacturing the internal movement with the same pieces, the whole movement of the clock had to be sent back to the factory in Cincinnati, Ohio, and the movement will have to be rebuilt,”

Riley said. Most students have not missed the absent mechanism. “I have not noticed it,” freshman Ian Kinstlinger said. “I never think to glance at the Clocktower on my way to class—I always look at my

SEE CLOCKTOWER, PAGE 2

Christina Romer, former chairwoman of the Council of Economic Advisers, served as the keynote speaker at Washington University’s Livable Lives Initiative’s first public event. The Livable Lives Initiative is a University-wide program led by the Center for Social Development that seeks to explore the effects of policy changes on Americans in low and middle class income brackets. Romer’s address highlighted the importance of reducing unemployment in the U.S. She argued that the government needs to do more to boost economic recovery at a faster rate. The speech was

followed by a panel discussion with four Washington University professors. Romer spent much of 2009 and 2010 working on economic policy in Washington, advising President Obama and leading efforts in health care reform and financial recovery. Her most recently published works concern the effects of tax structures on long-run economic growth, and she holds a research and teaching appointment at the University of California, Berkeley. Student Life sat down with Romer to talk about tax structures, government spending and the economic policy issues that will face our generation.

FRIDAY, SEPTEMBER 17, 2010

STUDENT LIFE

lgbt frOM pAgE 1 LGBT advisory board, which is made up of faculty and staff, was also very helpful during that time.” Finally, in the summer of 2010, the University hired Michael Brown’s successor, Bonifield. “I wanted to continue my work as an advocate, but in a different context, Bonifield said. “Working with college students specifically on issues related to sexuality and gender seemed to be a logical next step for me [after graduation].” In 2006, Chancellor Mark Wrighton appointed a task force to investigate the possible help and resources that could be allocated to the LGBT community on campus. The position of coordinator for LGBT student involvement and leadership came about as the task force determined that more visible support was needed for the LGBT community on campus. The position was created in May 2007 via a Student Union resolution. With the new coordinator in place, LGBT is expected to continue pursuing its mission of creating programs and resources to support the recruitment and retention of a diverse student body with particular attention paid to the needs and concerns of the LGBT community. “My predecessor, Michael Brown, laid the framework for the LGBT student involvement and leadership position,” Bonifield said. “I hope to continue his efforts and work with students and the LGBT advisory board to pursue new LGBT-related initiatives.” Bonifield indicated that first and foremost, she hopes that students will continue to see the LGBT coordinator as a resource for them. She plans to work on a graduate and undergraduate mentorship program, a special graduation ceremony, an initiative for alumni engagement and the annual

3

Holobaugh Honors. She will also be acting as the advisor for various campus groups such as Pride Alliance, Safe Zones, Open and the Alternative Lifestyle Association. “I think it’s important to make sure that students are involved in all levels of the decision-making process,” Bonifield said. “I look forward to responding to current issues and continue to improve the current structure of the position.” So far, Bonifield has been working closely with student groups. “We have contact with her on a weekly basis and [Saida] is extremely helpful with the planning of events to reach a larger audience,” said junior Adrienne Sands, the co-president of Pride Alliance. “She is very involved in helping us with the reorganization of our constitution. She is also very active in bringing the different LGBT student groups together.” Bonifield received a Bachelor of Arts degree from the University of Kansas in Spanish literature in 2005. She spent three semesters abroad during college, including one year in Costa Rica and a semester in Spain. When she was not studying abroad, she volunteered at the local domestic violence shelter and helped to organize various related campus events like Take Back the Night, Domestic Violence Awareness Month and Sexual Assault Awareness Month. Upon graduation, Bonifield lived in San Francisco for a year working in the nonprofit field before returning to Kansas to work full time as an advocate for survivors of domestic violence and sexual assault. She continued this work before deciding to make a career change and pursue a master’s degree in higher education administration.

but also has proven to have indirect benefits. In response to this research, many professors in the psychology department have begun including periodic quizzes at the end of class, a movement initiated by McDermott. “For me, it seems to be a really good way to encourage students to keep up with the material and to be in class and ask questions if they don’t understand, in addition to the fact that taking the test itself helps to solidify memory,” McDermott said. She began to employ this strategy in response to her findings regarding the phenomenon of test-potentiated learning. “The idea is that when you take a test with stuff you have studied a little bit, taking that test gets you ready to get more [out of it] when you study it again in the future.” McDaniel points out that another benefit of testing is the promotion of transfer, or the ability to relate what one learns to other ideas within the topic. “This retrieval [practice] isn’t just helping people learn a particular answer, it’s helping them learn more about the entire concept.” This research, says McDaniel, has shown that trying to recall information is also helpful in organizing the information in one’s mind. By quizzing themselves, students can gauge what information they understand well, and which areas may need more attention. “To effectively study,” he said, “you need accurate ‘metamemory.’ You need to know what you don’t know.” McDaniel also recommends relating the

information one learns to other concepts, making it less arbitrary by forming mental associations. “One way to really produce good memory is to find some way to meaningfully relate and understand the information,” he said. “We call that ‘elaborative interrogation,’ answering why certain things might be true.” McDermott agrees that if students understand the material and it makes sense to them, they won’t have to try to remember the information—they just will. “Work actively with it,” she said. “Ask questions. Take notes. Effort and understanding is really the key when trying to memorize.” So why are all these students still studying in ineffective ways? One main reason is time constraint. Many students wait to study until only days before the test, and therefore don’t feel that they have enough time to study, quiz, repeat. Another technique backed by all three University professors is to space out studying over a longer period of time. McDermott said spacing not only prevents the stress of lastminute cramming, but it also gives students more time to consolidate what they have learned through self-quizzing. “If you space out your studying, and quiz yourself throughout the semester, you’re going to be much better off than if you wait until the last minute,” she said.

write to Sadie Smeck at Sadie.Smeck@Studlife.com

ISrAEl frOM pAgE 1 different universities function.” The Israeli government did not sponsor the Technion program, as Nehorai and several colleagues set it up in a single week. “Once they heard what I was trying to do, the people there were incredibly helpful. They

write to Sally wang at SALLY.wANG@StudLife.com

were excited to have us visit,” he said. “And the feeling was mutual.”

write to Alice Kassinger at ALICE.KASSINGER@StudLIfE.Com

EnvIrOnMEnt frOM pAgE 1 studies students more research opportunities in the biology fields. The second new major option is environmental earth sciences. “It is very science-heavy, but it is very interdisciplinary,” said David Fike, assistant professor of earth and planetary sciences. “It also ties in a very organic way to some social science aspects.” The environmental earth sciences major is more hard science-intensive than the old geoscience track of environmental studies. It affords more options in its basic requirements than does earth and planetary sciences. But students only have to complete one semester of physics and are not required to take Calculus III. More of an emphasis is placed on environmental ethics than on the hard science of the environment. Students can choose to focus their studies in one of three areas: climate and energy, human-altered environments and life in its environments. The final major option, environmental social science, will be housed in the political science department. “Our focus is to try to think about a major that would allow you to study human interactions with the environment,” said William Lowry, associate professor of political science. While the major will be in the political science department, it will also include classes from other departments, including anthropology and economics. According to Lowry, the foundation courses for this track may be Earth and the Environment,

Shop

WENDESDAY, SEPTEMBER 22, 2010

which to choose,” freshman Wantong Li said. Introduction to Environmental Biology, way to connect the three majors. “I think that student opinion was definitely Suggestions to connect the majors include Introduction to Environmental Policy, Ethics and Environmental Policy and Culture and the a seminar series and student and faculty taken into account and the process this summer was pretty transparent and open,” Klagsbrun Environment. There should also be research and gatherings. Students are very pleased with the new major said. other upper-level requirements. Senior Tristan Sopp, who coordinated the But the department has not yet finalized the options. “Before I was thinking about doing forums for students to familiarize themselves new major so its requirements have not been environmental studies in the University, but I with the changes, likes the new options. offically established. “I’m definitely really pleased with the new “The meeting [Tuesday] was very positive,” saw all these courses that are very mixed so I didn’t know majors. My reaction is mostly that they greatly Lowry said. “I’m excited that my colleagues in improved the focus on each of them,” Sopp the political science department are being so said. “Before, with the different tracks, they were thoughtful about considering this major.” a little more open and you kind of made your Students are also looking forward to the new own path through them, which is good and major. bad. Now with the new ones you’re able “I think it’s definitely a major that can to focus on a more specific area and get prepare students to go into the world and the depth and rigor that wasn’t in the make really tough old ones.” policy decisions The panelists at the forum urge on environmental students to check the new major issues,” junior requirements online at: Arielle Klagsbrun www.enst.wustl.edu. said. Lowry expects write to Lauren Olens at his department to Lauren.OLens finalize the new @studLife.cOm major by the end of the month. Students should be allowed to declare the biology and earth sciences majors by October after the full College of Arts & Sciences faculty meeting votes on the approval of the majors. While the three majors will be housed in different departments, the environmental location: Danforth University Center studies program is working on a date: September 18, 2010

Lisbon The Walkmen

A Thousand Suns Linkin Park

Flamingo Brandon Flowers

++++,

+,,,,

+,,,,

Grizzly Bear, The National

OneRepublic, Coldplay, Fort Minor

for fans of

In “Lisbon,” The Walkmen embrace and celebrate the melancholy and longing that flowed throughout their 2008 elegiac downer, “You & Me.” These NYC indie-rock veterans have always leaned toward the darker side, but “Lisbon” flirts with feelings of happiness and contentment. Vocalist Hamilton Leithauser captures this mixture of sentiments in the chorus of the horn-laden album standout “Stranded,” when he shouts, “I’m stranded, and I’m starry-eyed.” There’s a glimmer of hope in even the most downcast tracks, whether it be the jangly guitar line of “Woe Is Me” or the unexpected string section in “Blue As Your Blood.” This would all seem terribly trite if it weren’t for the masterful presence of Leithauser, who manages to simultaneously play the roles of mopey crooner and triumphant rabble-rouser. Leithauser is in a class of his own, vocally. He wails like he’s exorcising the spirits of Frank Sinatra and a young Elvis Presley from his vocal chords. When paired with the band’s dynamic, not-quitefolk sound, this makes a particularly effective combination. The Walkmen let you have it both ways: you can fist-pump with one hand while wiping away tears with the other. Trey Weaver

An apocalyptic end is not just the subject of Linkin Park’s fourth studio album, “A Thousand Suns,” but also its result, pushing the band off the rock stage forever. After their last release presented a questionable but substantial break from their old rap-rock style, Linkin Park hasn’t just taken a step backward with this release—they’ve tripped and fallen on their head. The band rarely touches on their once-great aptness for heavy guitars, yelling and angst-filled rapping. Lead singer Chester Bennington used to belt out powerful, melodic vocals, but now his voice only chants disgusting raps. It’s enough to sadden even a die-hard Linkin Park fan—if there are any left. The album’s only redeeming quality is that it is at least trying to be creative. But of course, the band overdoes it. “A Thousand Suns” is experimental pop at its worst, and it isn’t worth the money. Andrew Scheinman

9/20 SOLUTION

Level:

10:30 pm - 12:15 am: Encore performance of Toy story 3 10 pm - 12 am: Breakfast for a Buck

Katie Sadow design chief Evan Freedman design editor

Michelle Merlin senior news editor

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Copyright 2010 Washington University Student Media, Inc. (WUSMI). Student Life is a financially and editorially independent, studentrun newspaper serving the Washington University community. Our newspaper is a publication of WUSMI and does not necessarily represent the views of the Washington University administration.

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9:30 pm - 10:30 pm: mcVicar the Trickster, magic in the Commons

Hana Schuster senior scene editor

Fans of The Killers should start praying that the pop-rock band’s hiatus doesn’t last much longer. Otherwise, their lead singer, Brandon Flowers, might make another solo album. Instead of holding fans over until the Killers’ next release, Flowers’ Vegas-themed debut, “Flamingo,” makes us miss his band and all of its synthesized glory. A lot. The only song that was worth playing on repeat was “Crossfire,” reminiscent of the sweeping anthems of “Sam’s Town.” The delicate guest vocals of Jenny Lewis (of Rilo Kiley) barely save the song “Hard Enough.” “Jilted Lovers & Broken Hearts” has a Mr. Brightside-esque punch to it, but even that isn’t enough to redeem the album. On the whole, the album is bland and lacking, both in melody and lyrics. While it does have The Killers’ melodramatic flair, it’s missing the catchiness that keeps people listening. Packaged with unimaginative guitar and piano arrangements, Flowers’ lyrics about devils, angels, Vegas and lost loves squander any power they could have had. Becky Mak

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ALBUM REVIEWS

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SOLUTION TO MONDAY’S PUZZLE

Los Angeles Times Daily Crossword Puzzle Edited by Rich Norris and Joyce Lewis

ACROSS 1 Briquettes 6 Zip 10 Country music pioneer Ernest 14 “As a result ...” 15 Country on the tip of the Arabian Peninsula 16 Spot in the ocean 17 Top banana 19 Depilatory brand 20 ’60s-’70s war site, briefly 21 “Now it makes sense!” 22 Cake finish 23 Unstable situation, metaphorically 26 Workplace inspection org. 29 Comportment 30 Louise’s gal pal 33 Buzzing swarmers 34 Performed 37 Huge mess 40 “Danny and the Dinosaur” author Hoff 41 Court postponement 42 Ancient Greek military power 43 Blood fluids 44 Veggies studied by Mendel 45 Gregarious fun lovers 52 Assumed name 53 Defensive spray 54 Marx’s “__ Kapital” 57 Thin curl of smoke 58 Valuable shore property, and a hint to what the first words of 17-, 23-, 37- and 45Across have in common 61 Third man 62 High-strung 63 Sacher treat 64 Goodyear product 65 Member’s obligation 66 What matzo lacks DOWN 1 “High Hopes” lyricist Sammy 2 Top draft status 3 Father of 61Across

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4 ’60s “trip” drug 5 Early gas company based in Cleveland 6 Districts 7 Roast host 8 Bleachers cry 9 John __ Lennon 10 Kid’s makebelieve phone 11 Carrier that added “ways” to its name in 1997 12 Duck hunter’s cover 13 Cold-water hazards 18 Its flagship sch. is in Stillwater, west of Tulsa 22 Freezes over 23 Oates’s musical partner 24 Divine sign 25 Feudal domains 26 Gambling parlors, briefly 27 One-horse carriage 28 Had in one’s hands 31 Strolls (along) 32 Performers’ union: Abbr. 33 Tarzan’s son 34 Awful

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35 Letter after theta 36 Genetic info carriers 38 “Misery” actor James 39 Easy targets 43 Swingline fastener 45 Touch, cat-style 46 Accused’s excuse 47 Choir platform 48 Likeness 49 “Miracle on 34th Street” setting

50 Rhine whine? 51 Sandy Koufax or CC Sabathia 54 The first Mrs. Copperfield 55 Insects on farms 56 Editor’s “leave it in” 58 B&B part 59 College URL ending 60 Future fish

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6 STUDENT LIFE

WEDNESDAY, APRIL 13, 2011

scene

DINING & ENTERTAINMENT GUIDE

Tabloid sized magazine inserted into the newspaper right before Parent’s Weekend in the fall. Students, faculty and staff are always looking for dining and entertainment ideas.

STARTING LINE

Kick off spring with some breezy rooftop bars AMANDA AARON & JACLYN BILD NIGHTLIFE COLUMNISTS Now that the weather is finally warming up and the trees are no longer bare, it’s time to kick off spring by checking out the best rooftop bars that the Lou has to offer.

Rooftop Terrace Bar

Moonrise Hotel 6177 Delmar Blvd., St. Louis, MO, 63112 Located conveniently on the Delmar Loop, just minutes away from Wash. U., this fun and flirty atmosphere is the perfect destination for a spontaneous night with a small group of friends. The rooftop terrace is designed to make you feel cozy with colorful couches and heat lamps (which we hopefully won’t need anymore). There is a lively full-service bar with glowing fiber-optic blue lights that give it a retro feel. The bar features signature cocktails and popular appetizers. Plus, the terrace is open until 2 a.m. every night of the week! Although we have yet to try their grub, the buzz around town is that Moonrise’s toasted ravioli is better than Blue Hill’s. The hotel’s hip, galaxy-related motif is unlike that of any other hotel. Best of all, you can tell all of your friends that you sipped some cocktails under the world’s largest man-made moon.

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Cielo

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People looking for a new perspective can enjoy a nice, sunny day and a view of the Delmar Loop from Rooftop Terrace Bar, located on the roof of the Moonrise Hotel. Patrons can enjoy signature cocktails and appetizers along with the comfortable decour.

Vin de Set

2017 Chouteau Ave., St. Louis, MO 63103

Four Seasons Hotel 999 N. Second St., St. Louis, MO, 63102 For the nights that you feel like being extra classy and splurging on expensive, but delicious drinks, this is the place to go. Cielo features the most impressive view in all of St. Louis, with an expansive vista of the downtown area and a direct view of the beautiful arch. The scene is a bit pretentious but perfect for a special occasion. The Rossini cocktail (prosecco mixed with fresh strawberries and raspberries) is very conducive to a celebration! The vibes are low-key and you won’t find the newest and coolest music here, but with the sophistication that Cielo offers, you won’t need it!

This rooftop bar and bistro is located atop the restored Centennial Malt House on Chouteau Avenue. We’re calling this place one of the best spots for dining and viewing downtown St. Louis. The design resembles French architecture, featuring high ceilings, impressive arched windows and, of course, French doors. If you decide to dine here, you will experience a nouveau American twist on French dishes. We recommend starting with the roasted eggplant flatbread followed by the traditional Steak & Frites main course and lastly order one of their savory crepe desserts. This cozy downtown bistro is a special find. With a perfect view of the Arch and delicious French cuisine, not to mention a full service

bar with inviting service, what more could you want? Vin de Set is perfect for a birthday celebration or a romantic evening for two, but all the goodness here means you must reserve a table for the rooftop in advance or be prepared to wait quite a while.

Tony’s On Top

132 N. Main St., St. Charles, MO, 63301 If you’re in the mood for an adventure and an easy (nice and straight) 35-minute drive, head down to Old St. Charles to check out a charming town filled with cobblestone streets, old ice cream parlors and one of our favorite daytime bars in Missouri. The live music is captivating and $5 pitchers are offered Sunday through Thursday from 4 to 7

drink

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p.m. The exposed brick interior is rustic and comforting, and the outdoor gallery offers a wonderful view of old town Main Street. Despite the casual scene, the drink offers are impressive (we recommend their signature Bubbletini and White Chocolate Covered Cherry Martini for something new and exciting). And if you’re underage and just in the mood to “chill” and enjoy the beautiful spring weather, have no fear because Tony’s is also known for their delicious (and non-alcoholic) fruit smoothies!

Write to Amanda Aaron at AMANDA.AARON@STUDLIFE.COM Write to Jaclyn Bird at JACLYN.BIRD@STUDLIFE.COM

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WHAT ARE YOU COMMUNICATING TO YOUR AUDIENCE ? start by asking yourself these basic questions:

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hear this Friends of Jesus, a group performing gospel rock, standards with an edge and contemporary Christian music, will be in concert on the Washington University campus.

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Check the Summer School website for full course listings and information.

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SENIOR NEWS EDITOR

additional charges for the armed robbery of two Washington University students at the corner of Big Bend and Lindell boulevards. Student Life reported last fall that McMillon had acquired a Washington University ID card after applying to be a University College student. While he had never actually enrolled in a class, the ID card allowed him access to Olin Library and classroom buildings. McMillon was on probation for a 2007 burglary conviction when this recent string of crimes took place.

Jeremiah McMillon, the man accused of robbing two Washington University students last fall, will be put on trial in February 2012. KSDK reported Tuesday that McMillon is being charged with 10 felonies, including forcible rape, attempted rape and kidnapping. He is also a potential suspect for a separate sexual assault, among other crimes. McMillon was originally arrested in September for the sexual assault of a University of Missouri—St. Louis student. Since then, the University City Write to Chloe Rosenberg at Police Department has pressed CHLOE.ROSENBERG@STUDLIFE.COM

ORDER OF EVENTS JOHN HERGENROEDER| STUDENT LIFE

Members of the Chi Omega sorority and Beta Theta Pi fraternity work on their facade for this year’s ThurtenE Carnival. ThurteneE junior honorary, the group behind the carnival, has picked the Belle Center as its charity. ThurtenE honorary. “Their main goal is to include children with disabilities into normal children’s life, such as putting them in normal schools. They also teach parents and teachers how to help these children.” According to Dawson, the honorary chooses to sponsor a charity based on how much it impacts the St. Louis community. The Belle Center runs three programs: the Outreach Therapy Program, Center-Based Preschool Program and Families as Partners Program. Washington University’s annual ThurtenE Carnival, the

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oldest and largest student-run carnival in the nation, will take place this weekend in front of Brookings Hall. In addition to traditional fairground rides, the carnival will feature performances, facades and food booths that fraternities and sororities have spent months working on. According to ThurtenE’s website, more than 50 groups, hundreds of students from Washington University and thousands of people from the greater St. Louis area will come together for the Carnival.

JULY 2010

Registered as a University College student and received a WU ID Card.

AUG 29, 2010

Spent time at a Washington University fraternity

SEP 6, 2010

Robbed two Washington University students at the corner of Lindell and Big Bend

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Riley said. Most students have not missed the absent mechanism. “I have not noticed it,” freshman Ian Kinstlinger said. “I never think to glance at the Clocktower on my way to class—I always look at my

SEE CLOCKTOWER, PAGE 2

tracks to download

“Crossre,” “Hard Enough” Fans of The Killers should start praying that the pop-rock band’s hiatus doesn’t last much longer. Otherwise, their lead singer, Brandon Flowers, might make another solo album. Instead of holding fans over until the Killers’ next release, Flowers’ Vegas-themed debut, “Flamingo,” makes us miss his band and all of its synthesized glory. A lot. The only song that was worth playing on repeat was “Crossfire,” reminiscent of the sweeping anthems of “Sam’s Town.” The delicate guest vocals of Jenny Lewis (of Rilo Kiley) barely save the song “Hard Enough.” “Jilted Lovers & Broken Hearts” has a Mr. Brightside-esque punch to it, but even that isn’t enough to redeem the album. On the whole, the album is bland and lacking, both in melody and lyrics. While it does have The Killers’ melodramatic flair, it’s missing the catchiness that keeps people listening. Packaged with unimaginative guitar and piano arrangements, Flowers’ lyrics about devils, angels, Vegas and lost loves squander any power they could have had. Becky Mak

SPONSORED BY:

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DO YOU ! KNOW YOUR STATUS? OMG

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Sexually assaulted an UMSL student Arrested at his home

KATE GAERTNER CONTRIBUTING REPORTER

was that a certain part—the reset ‘pawl’—was worn. It would need to be replaced but because they are no longer manufacturing the internal movement with the same pieces, the whole movement of the clock had to be sent back to the factory in Cincinnati, Ohio, and the movement will have to be rebuilt,”

The Killers, Bright Eyes, Wolf Parade, The Temper Trap

tracks to download

“Waiting for the End,” “Iridescent,” “The Catalyst” An apocalyptic end is not just the subject of Linkin Park’s fourth studio album, “A Thousand Suns,” but also its result, pushing the band off the rock stage forever. After their last release presented a questionable but substantial break from their old rap-rock style, Linkin Park hasn’t just taken a step backward with this release—they’ve tripped and fallen on their head. The band rarely touches on their once-great aptness for heavy guitars, yelling and angst-filled rapping. Lead singer Chester Bennington used to belt out powerful, melodic vocals, but now his voice only chants disgusting raps. It’s enough to sadden even a die-hard Linkin Park fan—if there are any left. The album’s only redeeming quality is that it is at least trying to be creative. But of course, the band overdoes it. “A Thousand Suns” is experimental pop at its worst, and it isn’t worth the money. Andrew Scheinman

Christina Romer, former chairwoman of the Council of Economic Advisers, served as the keynote speaker at Washington University’s Livable Lives Initiative’s first public event. The Livable Lives Initiative is a University-wide program led by the Center for Social Development that seeks to explore the effects of policy changes on Americans in low and middle class income brackets. Romer’s address highlighted the importance of reducing unemployment in the U.S. She argued that the government needs to do more to boost economic recovery at a faster rate. The speech was

FOR RELEASE SEPTEMBER 22, 2010

HOW TO PLAY Spell the phrase in the grid above it, writing each unique letter only once. The correct solution will spell the complete phrase along a single continuous spelling path that moves horizontally vertically and diagonally. Fill the grid from square to square - revisiting letters as needed to complete the spelling path in order. Each letter will appear only once in the grid.

followed by a panel discussion with four Washington University professors. Romer spent much of 2009 and 2010 working on economic policy in Washington, advising President Obama and leading efforts in health care reform and financial recovery. Her most recently published works concern the effects of tax structures on long-run economic growth, and she holds a research and teaching appointment at the University of California, Berkeley. Student Life sat down with Romer to talk about tax structures, government spending and the economic policy issues that will face our generation.

9/20 SOLUTION

Level: 1

2

3

4

Complete the grid so each row, column and 3-by-3 box (in bold borders) contains every digit, 1 to 9. For strategies on how to solve Sudoku, visit www.sudoku.org.uk

SEE ECONOMIC, PAGE 3

SOLUTION TO MONDAY’S PUZZLE

CONTACT BY POST

CONTACT BY EMAIL

CONTACT BY PHONE

ONE BROOKINGS DRIVE #1039 #313 DANFORTH UNIVERSITY CENTER ST. LOUIS, MO 133113-4899

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to Obama stresses progressive taxation

Each of the Clocktower’s four faces are stuck at a different time, and have been for almost a month. Parts are being shipped to Cincinnati to be fixed.

for fans of

“Blue as Your Blood,” “Stranded,” While I Shovel the Snow”

SEE THURTENE, PAGE 2

MICHAEL TABB NEWS EDITOR

+,,,,

for fans of

In “Lisbon,” The Walkmen embrace and celebrate the melancholy and longing that flowed throughout their 2008 elegiac downer, “You & Me.” These NYC indie-rock veterans have always leaned toward the darker side, but “Lisbon” flirts with feelings of happiness and contentment. Vocalist Hamilton Leithauser captures this mixture of sentiments in the chorus of the horn-laden album standout “Stranded,” when he shouts, “I’m stranded, and I’m starry-eyed.” There’s a glimmer of hope in even the most downcast tracks, whether it be the jangly guitar line of “Woe Is Me” or the unexpected string section in “Blue As Your Blood.” This would all seem terribly trite if it weren’t for the masterful presence of Leithauser, who manages to simultaneously play the roles of mopey crooner and triumphant rabble-rouser. Leithauser is in a class of his own, vocally. He wails like he’s exorcising the spirits of Frank Sinatra and a young Elvis Presley from his vocal chords. When paired with the band’s dynamic, not-quitefolk sound, this makes a particularly effective combination. The Walkmen let you have it both ways: you can fist-pump with one hand while wiping away tears with the other. Trey Weaver

Broken Clocktower to be xed Former economic aide

FRONT PAGE BANNER AD

Flamingo Brandon Flowers

for WU robber

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Most broken clocks are only right twice a day. After remaining stationary at 1:55 for several weeks, each face of the South 40 Clocktower was frozen at a different time on Tuesday. The inner mechanics of the Clocktower are currently being repaired. This is the first time the Clocktower has failed since it was erected in 2000. Repairs on the Clocktower began almost a month ago when the clock did not transition to daylight saving time and Facilities tried to reset it manually. After operating for about a week, it stopped. According to Bill Riley, director of maintenance operations, the entire inner movement of the clock is currently being shipped to Cincinnati to be rebuilt. “We called in the manufacturer’s representative from the company that made [the clock] and actually installed it, and their report

A Thousand Suns Linkin Park

„

chooses St. Louis children’s charity

ThurtenE honorary has decided to donate its proceeds from this weekend’s carnival to the Belle Center. This charity assists children with developmental delays and disabilities, as well as their families. The center focuses on helping these children to be included in their home communities, according to its website. “We picked the Belle Center this year because it benefits children with disabilities through inclusion to normal life,” said Ryan Dawson, president of

9

Vol. 132, No. 71 Washington University in St. Louis JOY FREEE ENwww.studlife.com CC SS 2 CLUBUAARY 15-2Court sets trial date

ThurtenE CarnivalFEBR

WEI-YIN KO NEWS EDITOR

STUDENT LIFE

ALBUM REVIEWS

Los Angeles Times Daily Crossword Puzzle Edited by Rich Norris and Joyce Lewis

ACROSS 1 Briquettes 6 Zip 10 Country music pioneer Ernest 14 “As a result ...” 15 Country on the tip of the Arabian Peninsula 16 Spot in the ocean 17 Top banana 19 Depilatory brand 20 ’60s-’70s war site, briefly 21 “Now it makes sense!” 22 Cake finish 23 Unstable situation, metaphorically 26 Workplace inspection org. 29 Comportment 30 Louise’s gal pal 33 Buzzing swarmers 34 Performed 37 Huge mess 40 “Danny and the Dinosaur” author Hoff 41 Court postponement 42 Ancient Greek military power 43 Blood fluids 44 Veggies studied by Mendel 45 Gregarious fun lovers 52 Assumed name 53 Defensive spray 54 Marx’s “__ Kapital” 57 Thin curl of smoke 58 Valuable shore property, and a hint to what the first words of 17-, 23-, 37- and 45Across have in common 61 Third man 62 High-strung 63 Sacher treat 64 Goodyear product 65 Member’s obligation 66 What matzo lacks DOWN 1 “High Hopes” lyricist Sammy 2 Top draft status 3 Father of 61Across

9/22/10

For many students, the puzzle section is one of the most widely-used features that appear in the entire newspaper . Your business can sponsor the section, giving your ad prime placement and extremely high readership at a very affordable cost. Space is sold on a firstcome, first-served basis, so reserve your dates now! Ad size: 3 columns x 2” (4.9167” x 2”)

By Robert A. Doll

4 ’60s “trip” drug 5 Early gas company based in Cleveland 6 Districts 7 Roast host 8 Bleachers cry 9 John __ Lennon 10 Kid’s makebelieve phone 11 Carrier that added “ways” to its name in 1997 12 Duck hunter’s cover 13 Cold-water hazards 18 Its flagship sch. is in Stillwater, west of Tulsa 22 Freezes over 23 Oates’s musical partner 24 Divine sign 25 Feudal domains 26 Gambling parlors, briefly 27 One-horse carriage 28 Had in one’s hands 31 Strolls (along) 32 Performers’ union: Abbr. 33 Tarzan’s son 34 Awful

Monday’s Puzzle Solved

Open rate Semester rate Full year rate

$79/issue $69/issue $59/issue

(c)2010 Tribune Media Services, Inc.

35 Letter after theta 36 Genetic info carriers 38 “Misery” actor James 39 Easy targets 43 Swingline fastener 45 Touch, cat-style 46 Accused’s excuse 47 Choir platform 48 Likeness 49 “Miracle on 34th Street” setting

50 Rhine whine? 51 Sandy Koufax or CC Sabathia 54 The first Mrs. Copperfield 55 Insects on farms 56 Editor’s “leave it in” 58 B&B part 59 College URL ending 60 Future fish

© 2010 The Mepham Group. Distributed by Tribune Media Services. All rights reserved.

DEADLINES

Signed insertion orders and artwork are due by the following deadlines. Orders canceled after deadline will be billed at full cost.

Monday Issue 2 p.m. Thursday prior to publication

Thursday Issue 2 p.m. Monday prior to publication

PREPRINTED INSERT RATES 6 or more full-runs during an academic year earns a 15% discount.

1–4 pages 5–8 pages 9–10 pages 11+ pages

$345 total $445 total $495 total $545 total

Insert quantity is 5,000. One complete copy of the insert must be sent to the Sales Manager for review prior to acceptance. Student Life will not be responsible for loss or cost of inserts shipped without prior approval. All inserts must be shipped to arrive no later than 2 business days prior to insertion. After approval, inserts should be shipped in cartons or on skids to:

Louisiana Press Journal Printing Attn: Student Life Inserts Run Date: xx/xx/xx 3406 W. Georgia Street Louisiana, MO 63353

WWW.STUDLIFE.COM With nearly 300,000 page views per month, advertising on studlife.com is an excellent compliment to a print campaign.

Display Rates shown are for local customers. Banner Ad (468 x 60 pixels) $400/month Box Ad (300 x 250 pixels) Top of the page $300/month Bottom of the page $200/month

Text Links $150/month $750/6 months

CONTACT INFORMATION Washington University Student Media, Inc. One Brookings Drive, Box 1039 330 Danforth University Center Saint Louis, MO 63130

Phone: (314) 935–6713 Fax: (314) 935–5938 www.readallover.com advertising @ studlife.com


H I T Y O U R TA R G ET student Life newspaper Publication Dates August 2011

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Welcome Back Issue: August 25, 2011

Our first issue of the year hits the campus before classes begin and just as students return. Take advantage of this opportunity to reach students as they move into their dorm or apartment! One of the most widely read all year, this issue is picked up as students head to their first day of classes for the year (or in some cases their first day of college)!

Career Fair Guide Issues: September 13, 2011 & Spring Date TBA

Looking to recruit the nation’s finest graduates? Let WU students know about your company and any jobs and internships you have available.

Dining & Entertainment Guide: October 17, 2011

Students, faculty and staff are always looking for dining and entertainment ideas. This magazine is inserted into the newspaper right before Parent’s weekend in the fall.

The Moving Line (Housing Magazine): November 14, 2011 Glossy cover magazine that is a guide to off campus housing. Inserted into the newspaper in November and distributed on newsstands and at the housing fair again in February 2012.

Visitor’s Guide Magazine: January 2012

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New for 2012! Our campus Visitor’s Guide is strategically placed throughout campus to give visitors insight into the St. Louis area and all it has to offer. Published in January, this magazine will have a year long shelf life, giving your ads extended exposure.

Valentine’s Issue: February 13, 2012

By far the most popular and widely read issue amongst our students, this special issue explores all of the facets of the love lives, relationships, and romance of today’s college student.

The Finish Line (Commencement Magazine): May 7, 2012

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This is your first chance to place your business in the minds (and mailboxes) of incoming students! This glossy cover magazine is mailed to the incoming freshman in addition to our normal campus distribution.

First Regular Issue: September 1, 2011

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Glossy cover keepsake magazine commemorating seniors. On stands for days leading up to graduation, it’s a great way to congratulate graduates and attract visitors to your business.

Washington University Student Media, Inc. • 1 Brookings Drive • Campus Box 1039 • Saint Louis, MO 63130 • Phone: (314) 935-6713 • FAX: (314) 935-5938 advertising@studlife.com • For Product Info & Rates Visit: www.readallover.com


ADVERTISING POLICIES 1. Washington University Student Media, Inc. (WUSMI) reserves the right to reject or edit any advertisement for any reason, at any time prior to publication. Only printing of an advertisement signifies acceptance. We also reserve the right to print “Paid Advertisement” on any ad which closely resembles editorial material. 2. Page position can be purchased for a premium of 25% of the space cost. Without payment of the premium, placement can not be guaranteed, but requests for position will be honored whenever possible. 3. Student staff are not authorized to quote any rates, policies or discounts which deviate from the current published rates. 4. In the event an advertisement runs containing an error that is clearly the fault of WUSMI and detracts from the intended message, it is the advertiser’s responsibility to notify the sales manager within two days of the publication date in which the error occurred. After this period, WUSMI is exempt from any liability for the error. 5. In the event an ad containing an error which detracts from the intended message of the advertisement runs in more than one issue, a billing adjustment will only be made for the first insertion. 6. WUSMI will be under no liability for late delivery due to any natural occurrence or printer error. 7. It is the policy of WUSMI to protect the creative ideas, design and artwork of an advertiser from being duplicated by another advertiser. 8. WUSMI will not knowingly accept any advertisement that violates any federal, state or local laws or encourages discrimination against any individual group on the basis of race, sex, sexual orientation, color, creed, religion, national origin or disability. 9. A $50 service charge will be assessed on all returned checks.

TERMS & CONDITIONS 1. Payment Terms: Invoices for current charges, statements for past due amounts and tearsheets are mailed at the end of each calendar month. Pre-Payment is due by the deadline of the first ad insertion. All new accounts must prepay for at least six months. After six months you may request to be billed monthly. Approval to be billed is at the discretion of the advertising manager. Upon approval, billable accounts are still required to keep a current credit card on file that will be charged if payment is not received within thirty days. Accounts more than thirty days overdue are considered delinquent and may be canceled at the discretion of the advertising manager. A service charge of 1.5% per month (18% per annum) will be assessed on past due accounts. If collection services are warranted due to non-payment, a recovery fee of $295 will be assessed and added to the advertiser’s final bill. Overdue accounts will be referred to our collection agency. Expenses incurred by WUSMI during the collections process are the responsibility of the debtor. 2. Edit or Reject Copy: WUSMI reserves the right to edit or reject any advertisement for any reason at any time prior to publication. Only printing of an ad signifies acceptance. WUSMI also reserves the right to print “Paid Advertisement” on any ad which closely resembles editorial material. 3. Ad Design & Copy: All artwork and ad copy that is not submitted as a correctly sized, 300 dpi, PDF with all fonts embedded will be subject to a $35 design fee. All copy and artwork must be submitted with the initial ad request. After the first proof, subsequent copy or artwork changes will be charged an additional fee of $35. Ads submitted for design within 5 business days of publication may be subjected to an additional $75 rush priority charge. 4. Billing Adjustments: WUSMI assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the advertisement in which the error is made. Lack of, or a subjective view of creativity will not be a factor in awarding advertisers credits or make goods. WUSMI will only be responsible for an ad’s first incorrect insertion. 5. Defend and Indemnify: The advertiser and advertising agency (if any) agree to defend and indemnify WUSMI against any liability arising from claims of libel, unfair competition, patents, violation of rights of privacy and infringement of copyrights and proprietary rights resulting from publication of an advertisement. 6. Rates: WUSMI reserves the right to change its advertising rates and policies set forth on this rate card at any time with 30 days notice to advertisers. In this event, an advertiser may amend or cancel his/her contract or space reservation order on the date the rate change or policy change takes effect. 7. Cancellations: All cancellations must be received in writing prior to the regular advertising insertion deadlines. Ads canceled after deadline will be billed at full value.


student MEDIA texas christian university

Media Kit

2011-2012


dear advertiser, The #1 place to go for a student perspective on news, sports, and campus events, the award-winning TCU Daily Skiff is the only paper designed specifically for the students, faculty and staff of Advertising is Texas Christian University. As an advertiser, this is available in the the premier place to reach this lucrative audience. following tcu More than 73% of college students look at ads in Student media: their college newspaper.* • TCU Daily Skiff • TCU 360 • TCU News Now • Image Magazine • KTCU

First published in 1902, sponsored and partially funded by the University since 1927, the Daily Skiff is distributed every Tuesday through Friday during the fall and spring semesters. Newspapers are distributed free in over 50 locations on campus and in several locations near campus. In addition to the Daily Skiff, we offer a full range of student media to reach your audience. Student based media provide the most effective advertising method to deliver your message to the college market – young, fast-paced and on the go.

table of contents Spending 3 | Calendar 4 | Special Sections 5 | Daily Skiff 6 Specialty Ads 7 | Multimedia 8-9 | Distribution Locations 10-11

*AM+M 2008 College Newspaper Audience Study Conducted by MORI Research

TCU

STUDENT MEDIA


of TCU students read the Daily Skiff

*Largen Consulting 2007 *Institutional Research 10-50-1 (9/8/10)

on shelter

$678,000 on clothing

at bars & clubs

$226,000 on car repairs

• 2,200 incoming freshman • 48% of students living on campus • 1,850 faculty and staff • 9,142 total students

$351,000

Demographics

$803,000

$1.5 million in restaurants

$2.6 million on groceries

Each month the TCU community spends:

spending patterns

% 92

3


calendar

August 2011

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August 23 Back to School September 2 Football Preview September 23 Family Weekend October 7 Guide to Fort Worth October 21 Homecoming November 4 Basketball Preview November 18 Holiday Gift Guide December 2 Graduation

special sections

2011

2012

January 18 Welcome Back January 27 Spring Sports Guide February 10 Valentine’s Day February 24 Health, Beauty, Fitness March 9 Out on the Town March 30 Frog Fashions April 27 Graduation May 4 Orientation

5


daily skiff

Single Ad Discounts

Standard Rates $125.25/day $462.75/week

2x3

$50.10/day $185.10/week

6x1

$50.10/day, $185.10/week

6x2

$100.20/day $370.20/week

1x3

$25.05 /day $92.55 /week

2x5 1x5 $41.75 /day $154.25 /week

$83.50/day $308.50/week

$66.80/day $246.80/week

2x2

$156.00/day $624.00/week

$7.20 per column inch for a full page ad.

Semester Volume Discount

Pick-Up Rates

2x4

1/4 page 3x6.5

$8.00 per column inch for any single ad 19 inches or greater (1/4 page).

Open Rate: $8.35 per column inch On-campus Rate: $7.50 per column inch National Agency Rate: $9.60 per column inch

3x5

$7.50 per column inch Run your ad on Tuesday at the open rate ($8.35 pci) and run the same ad Wednesday, Thursday, and/or Friday for only $7.50 pci.

Accumulate 150 column inches in a single semester and pay $7.20 per column inch for all ads purchased during the semester.

* Only one discount applies. Minimum ad size is three column inches. * Deadline to submit insertion orders for ad space is four days prior to publication.

$33.40/day $123.40/week

Full Page $540.00/ day $2,160.00/ week

Center Spread $1,080.00/day $4,320.00/week

Half Page 6x6.5

$312.00/ day $1,248.00/ week

Color Rates

Using color in your ad will catch the reader’s eye, increase readership of your ad and bring more customers to your business. The Daily Skiff offers you a wide array of color choices any day of the week. A color ad gets noticed 60% more than a B&W ad.

Standard: Black & White

6

Spot Color: $95 per color

Full Color: $295

Display Column 1 Column: 1.64”

2 Columns: 3.39”

3 Columns: 5.14”


Classified Ads

Sponsor a daily puzzle. These are popular spots in the Skiff and advertisers can have their business name right next to them. A 2 column by 2 inches ad above these will be preceded by “Today’s puzzle sponsored by...”

Available to view in print & online at dailyskiff.com/ classifieds. Ads are sold per word, per day. Place your ad at dailyskiff.com/classifieds. No refunds for cancelled classifieds. 35¢ per word per day 45¢ per bold word per day

Sudoku, Crossword, or Pathem: $668.00/month

Web only enhancements available.

Sticky Notes

Religion Directory

Make your business stand out—full color stickers are placed on the front page of the paper. Once design is approved, allow two weeks for first Sticky Note insertion. Each Sticky Note order requires three insertion dates.

Publish your religious services and programs every Friday during the fall and spring semesters, with exceptions of Thanksgiving and Spring Break. The directory is published the Thursday before Good Friday in the Spring.

10,500 Sticky Notes $1,150/three insertions

$195/semester

Front Page Ads

Preferred Placement

Maximize your exposure—be the first ad seen on the cover. Front page ads are 6 columns by 2 inches. Full color is included.

For an extra 25% of the cost of your ad you can choose the placement of your ad (excludes front and back pages). Subject to availability.

specialty ads

Puzzle Sponsorship

$500/insertion

Free Standing Inserts Deadline is two weeks prior to publication. Insertion orders must be accompanied by two copies of the inserts for approval. Printing of the inserts is the advertiser’s responsibility and must reach publisher one week in advance. Send inserts to: Texoma Web Offset 1908 N. Weaver Gainesville, TX 76241 800.683.0496

$100/thousand 3,500 inserts Total: $350

Sizes (actual width) 4 Columns: 6.89”

5 Columns: 8.64”

6 Columns:10.39”

7


multimedia

KTCU

KTCU is a non-commercial, college radio station that is primarily run by TCU students. They have recently created an iPhone application that allows listeners to tune in from their phones for free. Because KTCU is a non-commercial radio station, the Federal Communications Commission restricts what information may be used in underwriting announcements: • • • • •

Underwriters must be identified by name in the message The message is meant to be informational only The message can contain factual information about underwriters’ products or services The message may contain address, telephone number, website No inducement to buy

Advertising Rates:

Underwriting Announcements: $20 per 15 second spot Program Sponsorship: $25 per 1 hour of programming Sports Package: $200 per game, 6 announcements Discounts: 10% discount applied to radio spots when bought in conjunction with print advertising. Minimum print purchase is required.

Image Magazine

Image Magazine aims to feature corners of campus you may not have noticed before and delves into issues that really matter to TCU and the surrounding community. Image features campus profiles, Horned Frog sports, Fort Worth hot spots and much more. You will find it all in the pages of Image Magazine.

Advertising Rates:

Back cover: $500 / per issue Inside Back Cover: $350 / per issue Inside Front Cover: $350 / per issue half page: $200 / per issue quarter page: $100 / per issue

8


TCU 360

Advertising on TCU360.com expands your reach to the TCU community. Students, faculty, staff, alumni and parents alike look here for the latest news, scores, and happenings for Horned Frogs everywhere.

Rates/Sizes/Placement: a.

b.

d.

c.

a. LEADERBOARD (728x90 pixels) $500/month b. BANNER (468 x 60 pixels) $350/month c. MEDIUM RECTANGLE (300 x 250 pixels) $300/month d. BUTTON (Home page only) (120 x 60 pixels) $100/month

E-EDITION BANNER Our E-edition is an email version of news content from TCU 360 that subscribers receive each day of publication in addition to when there are any breaking news updates. 468 x 60 pixels $400/month

To Place Online Ads:

Format artwork: GIF, JPEG, and Flash formats only; animation is acceptable, but no audio Submit: Put it on a disk or email to skiffads@tcu.edu Link: Provide the URL of the page you want linked to your ad We can design your ad at no additional cost. If the ad has already been designed, it must have click-through URL embedded.

TCU News Now

TCU News Now is an award-winning student-produced newscast from the Schieffer School of Journalism. Newscasts run on a continuous loop three times an hour on all televisions on campus on TCU Cable Channel 24 with new broadcasts released every Thursday. Shown over 2,000 times/month $100/month

9


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Potbelly Sandwich Shop Red Cactus Dutch’s Einstein Bros. Bagels Buffalo Bros. Academics

st C a nte y

Administrative Athletics

St.

distribution locations

Distribution Locations

Newspaper racks are located in Academic Buildings and Resident Halls in over 50 locations on campus.

Housing Student life Other

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CONTACT INFORMATION

Advertising Design

UPS Mailing Address: TCU Daily Skiff 2805 S. University Dr. Moudy Bldg. South, Room 211 Fort Worth, TX 76129

Advertising Submissions

Mailing Address: TCU Daily Skiff TCU Box 298050 Fort Worth, TX 76129

Phone: 817. 257.7426 Fax: 817.257.7133 E-mail: skiffads@tcu.edu www.advertising.dailyskiff.com

Payment Information

New advertisers are required to pay in advance for all advertising. Advertisers who want monthly billing should request and complete a credit application. Credit will be extended only at the discretion of the business manager. We accept cash, checks and credit cards (MasterCard, VISA, American Express and Discover).

The Daily Skiff has a qualified staff of ad designers to create unique ads for your business. Any ads produced by a Daily Skiff designer become property of the TCU Daily Skiff and cannot be reproduced in any other medium or publication without prior written consent.

Email advertising information and display ads to skiffads@tcu.edu. Include your contact information and phone number in the body of your email when sending an electronic file. Files can be accepted with all images and fonts embedded in JPEG, PDF, PSD, INDD, and AI formats. JPEG and some PDF formats cannot be edited. All images must be 300 DPI for clarity. Images downloaded from the web are not acceptable. Deadline for submission of advertising material is four business days prior to publication. No original artwork, photographs or other advertising materials will be returned unless accompanied by specific instructions.

PUBLISHER POLICY Please mail proper payment to: TCU Daily Skiff Advertising TCU Box 298050 Fort Worth, TX 76129

Publisher may reject copy that does not conform to editorial policies and may label certain ads with the term “advertisement.� Publisher is not bound by ad placement requests. All new advertising accounts are to be paid in advance. Payment terms are available to customers with established credit at the TCU Publications Office. Publisher is not responsible beyond the cost of an ad for production or scheduling errors. Such errors will be corrected in print on the same page where the ad carrying the error originally appeared, as soon as possible following the discovery of the error. All advertisements containing alcohol promotions will carry a disclaimer. The alcohol promotion must be secondary to non-alcohol portion. The TCU Daily Skiff is a student publication sponsored by the Texas Christian University Schieffer School of Journalism. TCU is a 501 (c)(3) non-profit institution and is an equal opportunity, affirmative action institution.


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Serving James Madison University Since 1922

JA M E S   M A D I S O N S TUDENT MEDIA ( g u i d e ) ONLINE

m

october

MAGAZINE

s

september

N E W S PA P E R

august

breezejmu.org por t and main madison 101 special sections football preview homecoming family weekend of f­campus life

REGULAR ISSUE Football Preview September 8 Homecoming September 29

basketball

SPECIAL SECTION

Basketball December 8 Exam Survival December 12

Family Weekend October 13

Best of the Burg February 23

Off­Campus Life November 17

Rose Retirement March 29

ex am sur vival

Graduation April 26 Exam Survival April 30

best of the burg

Madison 101 Summer 2012

2011­2012

rose retirement gr aduation


hono r s & a w a rd s 2010-2011

MARK OF EXCELLENCE WINNER Sports Photography, Society of Professional Journalists

MARK OF EXCELLENCE FINALIST

Sports Columns, Society of Professional Journalists

BEST TRAINING PROGRAM College Newspaper Business and Advertising Managers Inc.

about us

FIRST PLACE Breaking News Photography, Society of Professional Journalists Region 2

In addition to The Breeze, the twice­weekly 

Editorial Cartoons, Society of Professional Journalists Region 2

student newspaper, students working for The 

Spot News Photography, Virginia Press Association

Breeze produce numerous products that help 

FIRST AMENDMENT AWARD Virginia Press Association

you reach the more than 19,000 students at  James Madison University. They include a 

our aud i e n c e ($132.5 million) Amount of money students spend during an academic year, not including tuition, room and board.

$12.9 million on gas and car maintenance $10.1 million on recreation $5.2 million on medical/dental $5.1 million on personal hygiene $2.8 million on laundry and household needs $2.6 million on clothing $15 million: amount of money potential students spend

when they visit JMU and Harrisonburg

$1.2 million: Amount of money students spend using

their JAC card, a debit card connected to their student ID

$68,073: average faculty salary

quarterly magazine, a dynamic Web site, an  annual guide to the university and numerous  special sections and products. 

(READERSHIP: 22,365) 19,434 students (as of Fall 2010); 2,931 faculty and staff

(10,383) JMU alumni who live in Harrisonburg and the six surrounding counties.

Of those enrolled at JMU:

62 percent of students live off campus 4,001 are freshmen 61 percent are female, 39 percent are male 71 percent are from Virginia, 29 are from somewhere else Sources: JMU Statistical Survey; JMU Economic Impact Study

JMU Photography

( 821 S. Main Street, Anthony­Seeger Hall G1, MSC 6805, Harrisonburg, VA 22807 ) ( p )  540.568.6127  ( f )  540.568.7889    ( email )  thebreezeads@gmail.com    ( breezejmu.org )


hono r s & a w a rd s 2010-2011

MARK OF EXCELLENCE WINNER Sports Photography, Society of Professional Journalists

MARK OF EXCELLENCE FINALIST

Sports Columns, Society of Professional Journalists

BEST TRAINING PROGRAM College Newspaper Business and Advertising Managers Inc.

about us

FIRST PLACE Breaking News Photography, Society of Professional Journalists Region 2

In addition to The Breeze, the twice­weekly 

Editorial Cartoons, Society of Professional Journalists Region 2

student newspaper, students working for The 

Spot News Photography, Virginia Press Association

Breeze produce numerous products that help 

FIRST AMENDMENT AWARD Virginia Press Association

you reach the more than 19,000 students at  James Madison University. They include a 

our aud i e n c e ($132.5 million) Amount of money students spend during an academic year, not including tuition, room and board.

$12.9 million on gas and car maintenance $10.1 million on recreation $5.2��million on medical/dental $5.1 million on personal hygiene $2.8 million on laundry and household needs $2.6 million on clothing $15 million: amount of money potential students spend

when they visit JMU and Harrisonburg

$1.2 million: Amount of money students spend using

their JAC card, a debit card connected to their student ID

$68,073: average faculty salary

quarterly magazine, a dynamic Web site, an  annual guide to the university and numerous  special sections and products. 

(READERSHIP: 22,365) 19,434 students (as of Fall 2010); 2,931 faculty and staff

(10,383) JMU alumni who live in Harrisonburg and the six surrounding counties.

Of those enrolled at JMU:

62 percent of students live off campus 4,001 are freshmen 61 percent are female, 39 percent are male 71 percent are from Virginia, 29 are from somewhere else Sources: JMU Statistical Survey; JMU Economic Impact Study

JMU Photography

( 821 S. Main Street, Anthony­Seeger Hall G1, MSC 6805, Harrisonburg, VA 22807 ) ( p )  540.568.6127  ( f )  540.568.7889    ( email )  thebreezeads@gmail.com    ( breezejmu.org )


How often do you read The Breeze?

Harrisonburg news and information?

( 3 )

( 4 )

( 3 )

( 4 )

( 4 )

( 2 )

( Preprinted Inserts )   Starting at 

A sample insert must be submitted to The Breeze advertising office at the time the insertion order is  made. After receiving approval, inserts must arrive at the printer five working days prior to the 

( 2 ) ( 2 )

publication date.  SHIPPING ADDRESS IS Rockingham Publishing Company 231 S. Liberty St. Harrisonburg, VA 22801.  ( 1 )

( 1 )

( 1 )

 ( 41% )  Every Issue 2. ( 35% )  Once a Week 3. ( 16% )  Once a Month 4. ( 07% )  Less than Once a Month 1.

 ( 54% )  Last 2 Days 2. ( 26% )  Last 7 Days 3. ( 13% )  Last Month 4. ( 07% )  Last 14 Days 1.

* percentages do not equal 100% because       respondents could select more than one  news source.

Mondays & Thursdays From August to May ( DISTRIBUTION POINTS ) More than 90 on and off campus

jobs, tutoring, merchandise, apartments, cars and more. Placing your Classified is simple with our online ad­taking  feature. Just go to www.breezejmu.org/classifieds and create your ad.

breeze rack ads

Digital files should be submitted in PDF files, formatted so fonts and images are correctly embedded. We 

The Breeze has numerous opportunities for billboard advertising 

support Adobe programs such as InDesign, Photoshop and Illustrator. Files submitted in other formats may be 

at our various on­campus distribution points. $150 per 

subject to design fees. Color ads must be in CMYK format, and images must be 200 DPI at actual print size. 

 

The Breeze’s Classifieds offers you exposure in print and online. Students and faculty use the Classifieds to find 

Ads submitted at the wrong size may be adjusted to fit. We are not responsible for quality of artwork submitted  with low DPI or at incorrect size. For any questions or concerns, contact The Breeze at 540.568.6127.

location per month. Call for more information.

10 8 2

$7 for the first 10 words, $4 for each additional 10 words

breeze f a c t s a d v e r t i s i n g p o l i c i e s ( PUBLISHED )

c la ssifie d r a te s

1

 ( 81% )  The Breeze 2. ( 26% )  Local TV 3. ( 22% ) The Internet 4. ( 17% )  Local Newspaper 1.

9

$75 / thousand    ( Minimum Inserts )  6,000    ( Maximum Inserts )  9,500

1 column (1.549”)

( 3 )

When was the last time you read The Breeze?

6 columns ( 10.125” )

11 Where do you get most of your JMU and 

 3pm (Thursday’s Issue )  Monday 3pm ( Monday’s Issue )  Thursday

7

about b re e z e re a d e r s

DEADLINES

6

alumni live in Harrisonburg, adding to an already loyal readership among current students.    

5

prospective students and their parents read The Breeze to find out more about JMU and the area. Additionally, nearly 6,000 JMU 

$80 ( 2 Color )  $160  ( Full Color )  $300 ( 1 Color )  

4

( REACH VISITORS AND ALUMNI ) Studies show that student visitors pump $15 million a year into the local economy. These 

$10.80 / column inch Local ..................................................... $8.95 / column inch On Campus .......................................... $7.95 / column inch 90­159 column inches ........................... $8.45 / column inch 160­299 column inches ......................... $8.00 / column inch 300­474 column inches ......................... $7.60 / column inch 475­699 column unches ....................... $7.35 / column inch 700­999 column inches ........................ $7.10 / column inch 1,000+ column inches .......................... $6.60 / column inch Front Page Banner ( 6 columns x 1” ) ... $475, includes full color National ...............................................

3

That same study showed that students spent $1.2 million alone using their Flex card, a debit account tied to their student ID. 

11” wide   x   22.5” high         ( Printable Area ) 10.125” wide   x   21.5” high

5 columns ( 8.410” )

SPENDING ) JMU research shows that students spend more than $130 million each year in Harrisonburg and Rockingham County. 

( Finished Page Size )  

4 columns ( 6.694” )

you include The Breeze in your media mix, you draw a highly desirable part of the city’s business customers. ( TAP INTO STUDENT 

3 columns ( 4.979” )

( REACH STUDENTS ) The 19,000 plus students attending JMU make up nearly 40 percent of Harrisonburg’s population. When 

pr in t siz e s & r a te s

2 columns ( 3.264” )

why a d v e r t i s e w i t h t h e b re e z e ?


How often do you read The Breeze?

Harrisonburg news and information?

( 3 )

( 4 )

( 3 )

( 4 )

( 4 )

( 2 )

( Preprinted Inserts )   Starting at 

A sample insert must be submitted to The Breeze advertising office at the time the insertion order is  made. After receiving approval, inserts must arrive at the printer five working days prior to the 

( 2 ) ( 2 )

publication date.  SHIPPING ADDRESS IS Rockingham Publishing Company 231 S. Liberty St. Harrisonburg, VA 22801.  ( 1 )

( 1 )

( 1 )

 ( 41% )  Every Issue 2. ( 35% )  Once a Week 3. ( 16% )  Once a Month 4. ( 07% )  Less than Once a Month 1.

 ( 54% )  Last 2 Days 2. ( 26% )  Last 7 Days 3. ( 13% )  Last Month 4. ( 07% )  Last 14 Days 1.

* percentages do not equal 100% because       respondents could select more than one  news source.

Mondays & Thursdays From August to May ( DISTRIBUTION POINTS ) More than 90 on and off campus

jobs, tutoring, merchandise, apartments, cars and more. Placing your Classified is simple with our online ad­taking  feature. Just go to www.breezejmu.org/classifieds and create your ad.

breeze rack ads

Digital files should be submitted in PDF files, formatted so fonts and images are correctly embedded. We 

The Breeze has numerous opportunities for billboard advertising 

support Adobe programs such as InDesign, Photoshop and Illustrator. Files submitted in other formats may be 

at our various on­campus distribution points. $150 per 

subject to design fees. Color ads must be in CMYK format, and images must be 200 DPI at actual print size. 

 

The Breeze’s Classifieds offers you exposure in print and online. Students and faculty use the Classifieds to find 

Ads submitted at the wrong size may be adjusted to fit. We are not responsible for quality of artwork submitted  with low DPI or at incorrect size. For any questions or concerns, contact The Breeze at 540.568.6127.

location per month. Call for more information.

10 8 2

$7 for the first 10 words, $4 for each additional 10 words

breeze f a c t s a d v e r t i s i n g p o l i c i e s ( PUBLISHED )

c la ssifie d r a te s

1

 ( 81% )  The Breeze 2. ( 26% )  Local TV 3. ( 22% ) The Internet 4. ( 17% )  Local Newspaper 1.

9

$75 / thousand    ( Minimum Inserts )  6,000    ( Maximum Inserts )  9,500

1 column (1.549”)

( 3 )

When was the last time you read The Breeze?

6 columns ( 10.125” )

11 Where do you get most of your JMU and 

 3pm (Thursday’s Issue )  Monday 3pm ( Monday’s Issue )  Thursday

7

about b re e z e re a d e r s

DEADLINES

6

alumni live in Harrisonburg, adding to an already loyal readership among current students.    

5

prospective students and their parents read The Breeze to find out more about JMU and the area. Additionally, nearly 6,000 JMU 

$80 ( 2 Color )  $160  ( Full Color )  $300 ( 1 Color )  

4

( REACH VISITORS AND ALUMNI ) Studies show that student visitors pump $15 million a year into the local economy. These 

$10.80 / column inch Local ..................................................... $8.95 / column inch On Campus .......................................... $7.95 / column inch 90­159 column inches ........................... $8.45 / column inch 160­299 column inches ......................... $8.00 / column inch 300­474 column inches ......................... $7.60 / column inch 475­699 column unches ....................... $7.35 / column inch 700­999 column inches ........................ $7.10 / column inch 1,000+ column inches .......................... $6.60 / column inch Front Page Banner ( 6 columns x 1” ) ... $475, includes full color National ...............................................

3

That same study showed that students spent $1.2 million alone using their Flex card, a debit account tied to their student ID. 

11” wide   x   22.5” high         ( Printable Area ) 10.125” wide   x   21.5” high

5 columns ( 8.410” )

SPENDING ) JMU research shows that students spend more than $130 million each year in Harrisonburg and Rockingham County. 

( Finished Page Size )  

4 columns ( 6.694” )

you include The Breeze in your media mix, you draw a highly desirable part of the city’s business customers. ( TAP INTO STUDENT 

3 columns ( 4.979” )

( REACH STUDENTS ) The 19,000 plus students attending JMU make up nearly 40 percent of Harrisonburg’s population. When 

pr in t siz e s & r a te s

2 columns ( 3.264” )

why a d v e r t i s e w i t h t h e b re e z e ?


breez e j m u . o rg

TOP LEADERBOARD TILE TOP

JMU’s online news source, BreezeJMU.org, continues to grow among students, alumni, parents and faculty.  The site averages 32,174 visitors each month (during six months ending in April 2010).

MIDDLE LEADERBOARD

CHOOSE YOUR WEB PACKAGE ( Per 1,000 Impressions ­ an impression is counted each time an ad is loaded on the site ) ( Per Month Rates )

$750 MIDDLE LEADERBOARD ( 728 pixels x 90 pixels )  $450 TOP RAIL ( 300 pixels x 250 pixels )  $750 TILE TOP ( 200 pixels x 90 pixels )  $400

$24  TOP LEADERBOARD ( 728 pixels x 90 pixels ) $14  MIDDLE LEADERBOARD ( 728 pixels x 90 pixels ) $24  TOP RAIL ( 300 pixels x 250 pixels ) $14  TILE TOP ( 200 pixels x 90 pixels )

TOP LEADERBOARD ( 728 pixels x 90 pixels )   

  

  

speci a l s ec t ion s & p r i c i n g 11.25” wide   x   11” high            ( Printable Area ) 10.125” wide   x   10” high

$685 $575 $355

$190

FULL ( 10.125” wide x 9.5“ high) THREE ­ QUARTER ( 7.2813” wide x 9.5“ high ) HALF      Horizontal ( 10.125” wide x 4.667“ high ) 

$105

     Vertical ( 4.979” wide x 9.5“ high ) SECTION & PUBLICATION DATE       AD DEADLINE 

FOOTBALL PREVIEW

( Thursday, September 8 )

HOMECOMING

( Thursday, September 29 )

FAMILY WEEKEND

( Thursday, October 13 )

OFF-CAMPUS LIFE

(Thursday, November 17 )

BASKETBALL

( Thursday, December 8 )

EXAM SURVIVAL

( Monday, December 12 )

BEST OF THE BURG

( Thursday, February 23 )

ROSE RETIREMENT

( Thursday, March 29 )

GRADUATION

( Thursday, April 26 )

EXAM SURVIVAL ( Monday, April 30 )

MADISON 101

( Summer 2012 )

Thursday, September 1 Thursday, September 22     Thursday, October 6 Thursday, November 10    Thursday, December 1    

por t & ma in

madi so n 101

Port & Main is a quarterly lifestyles magazine, featuring stories about 

Our annual guide to JMU and Harrisonburg for new and returning 

student living, dining, recreation, fashion and trends. It is distributed 

students is distributed in the summer and fall. It is distributed to 

QUARTER

free all across campus in boxes near Breeze distribution points. It is a 

freshmen, transfer students and those who are back for another year 

     Horizontal ( 4.979” wide x 4.667“ high)

full­color, slick magazine. ( FIRST PLACE )  Best Student 

at JMU. It is a full­color, slick magazine. 

     Vertical ( 2.322” wide x 9.5“ high)

Magazine, Society of Professional Journalists, Region 2

( Finished Page Size )     

TOP RAIL

ALL AD PRICES INCLUDE FULL COLOR

EIGHTH ( 4.979” wide x 2.25“ high ) 

( 5,000 ) Number of copies around campus ( Finished Page Size )  8.5” wide   x   11” high 

( 7,000 ) Number of copies distributed ( Finished Page Size )  6” wide   x   10.75” high 

ISSUE & PUBLICATION DATE     DEADLINE 

FALL 2011

Friday, October 7, 2011   

WINTER 2012

Friday, January 6, 2012   

SPRING 2012

Friday, March 2, 2012

( November 1, 2011 ) ( February 1, 2012 ) ( April 1, 2012 )

$940 $520

Thursday, April 19 Thursday, April 19   Thursday, March 15  

$285 $160 $1,185 add 20%

$195

QUARTER      Vertical ( 2.625” wide x 5” high )

QUARTER ( 3.625” wide x 4.875” high ) EIGHTH ( 3.625” wide x 2.3125” high )

INSIDE COVERS

30% premium, $945 ( Inside Covers )  add 20% ( Entire Center Spread )  $1,895 ( Back Page )  

COVER

BACK PAGE

     

HALF      Horizontal ( 5.5” wide x 5” high ) 

HALF      Vertical ( 3.625” wide x 10” high )

Thursday, March 22 

FULL ( 5.5” wide x 10.25” high )

     Horizontal ( 5.5” wide x 2.375” high )

     Horizontal ( 7.5” wide x 4.875” high ) 

Thursday, February 16  

FULL BLEED ( 6.25” wide x 11” high )

     Vertical ( 2.625” wide x 10.25” high )

FULL BLEED ( 8.5” wide x 11.25” high ) FULL ( 7.5” wide x 10” high )

Thursday, December 1

$730 $730 $370

!"#$%&'()( *+,-.!/-%*/#,'*-%/01$1"(-2/$#,-3!!"3!#

( 20% ) 

Reserve all three issues and save 


breez e j m u . o rg

TOP LEADERBOARD TILE TOP

JMU’s online news source, BreezeJMU.org, continues to grow among students, alumni, parents and faculty.  The site averages 32,174 visitors each month (during six months ending in April 2010).

MIDDLE LEADERBOARD

CHOOSE YOUR WEB PACKAGE ( Per 1,000 Impressions ­ an impression is counted each time an ad is loaded on the site ) ( Per Month Rates )

$750 MIDDLE LEADERBOARD ( 728 pixels x 90 pixels )  $450 TOP RAIL ( 300 pixels x 250 pixels )  $750 TILE TOP ( 200 pixels x 90 pixels )  $400

$24  TOP LEADERBOARD ( 728 pixels x 90 pixels ) $14  MIDDLE LEADERBOARD ( 728 pixels x 90 pixels ) $24  TOP RAIL ( 300 pixels x 250 pixels ) $14  TILE TOP ( 200 pixels x 90 pixels )

TOP LEADERBOARD ( 728 pixels x 90 pixels )   

  

  

speci a l s ec t ion s & p r i c i n g 11.25” wide   x   11” high            ( Printable Area ) 10.125” wide   x   10” high

$685 $575 $355

$190

FULL ( 10.125” wide x 9.5“ high) THREE ­ QUARTER ( 7.2813” wide x 9.5“ high ) HALF      Horizontal ( 10.125” wide x 4.667“ high ) 

$105

     Vertical ( 4.979” wide x 9.5“ high ) SECTION & PUBLICATION DATE       AD DEADLINE 

FOOTBALL PREVIEW

( Thursday, September 8 )

HOMECOMING

( Thursday, September 29 )

FAMILY WEEKEND

( Thursday, October 13 )

OFF-CAMPUS LIFE

(Thursday, November 17 )

BASKETBALL

( Thursday, December 8 )

EXAM SURVIVAL

( Monday, December 12 )

BEST OF THE BURG

( Thursday, February 23 )

ROSE RETIREMENT

( Thursday, March 29 )

GRADUATION

( Thursday, April 26 )

EXAM SURVIVAL ( Monday, April 30 )

MADISON 101

( Summer 2012 )

Thursday, September 1 Thursday, September 22     Thursday, October 6 Thursday, November 10    Thursday, December 1    

por t & ma in

madi so n 101

Port & Main is a quarterly lifestyles magazine, featuring stories about 

Our annual guide to JMU and Harrisonburg for new and returning 

student living, dining, recreation, fashion and trends. It is distributed 

students is distributed in the summer and fall. It is distributed to 

QUARTER

free all across campus in boxes near Breeze distribution points. It is a 

freshmen, transfer students and those who are back for another year 

     Horizontal ( 4.979” wide x 4.667“ high)

full­color, slick magazine. ( FIRST PLACE )  Best Student 

at JMU. It is a full­color, slick magazine. 

     Vertical ( 2.322” wide x 9.5“ high)

Magazine, Society of Professional Journalists, Region 2

( Finished Page Size )     

TOP RAIL

ALL AD PRICES INCLUDE FULL COLOR

EIGHTH ( 4.979” wide x 2.25“ high ) 

( 5,000 ) Number of copies around campus ( Finished Page Size )  8.5” wide   x   11” high 

( 7,000 ) Number of copies distributed ( Finished Page Size )  6” wide   x   10.75” high 

ISSUE & PUBLICATION DATE     DEADLINE 

FALL 2011

Friday, October 7, 2011   

WINTER 2012

Friday, January 6, 2012   

SPRING 2012

Friday, March 2, 2012

( November 1, 2011 ) ( February 1, 2012 ) ( April 1, 2012 )

$940 $520

Thursday, April 19 Thursday, April 19   Thursday, March 15  

$285 $160 $1,185 add 20%

$195

QUARTER      Vertical ( 2.625” wide x 5” high )

QUARTER ( 3.625” wide x 4.875” high ) EIGHTH ( 3.625” wide x 2.3125” high )

INSIDE COVERS

30% premium, $945 ( Inside Covers )  add 20% ( Entire Center Spread )  $1,895 ( Back Page )  

COVER

BACK PAGE

     

HALF      Horizontal ( 5.5” wide x 5” high ) 

HALF      Vertical ( 3.625” wide x 10” high )

Thursday, March 22 

FULL ( 5.5” wide x 10.25” high )

     Horizontal ( 5.5” wide x 2.375” high )

     Horizontal ( 7.5” wide x 4.875” high ) 

Thursday, February 16  

FULL BLEED ( 6.25” wide x 11” high )

     Vertical ( 2.625” wide x 10.25” high )

FULL BLEED ( 8.5” wide x 11.25” high ) FULL ( 7.5” wide x 10” high )

Thursday, December 1

$730 $730 $370

!"#$%&'()( *+,-.!/-%*/#,'*-%/01$1"(-2/$#,-3!!"3!#

( 20% ) 

Reserve all three issues and save 


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Serving James Madison University Since 1922

JA M E S   M A D I S O N S TUDENT MEDIA ( g u i d e ) ONLINE

m

october

MAGAZINE

s

september

N E W S PA P E R

august

breezejmu.org por t and main madison 101 special sections football preview homecoming family weekend of f­campus life

REGULAR ISSUE Football Preview September 8 Homecoming September 29

basketball

SPECIAL SECTION

Basketball December 8 Exam Survival December 12

Family Weekend October 13

Best of the Burg February 23

Off­Campus Life November 17

Rose Retirement March 29

ex am sur vival

Graduation April 26 Exam Survival April 30

best of the burg

Madison 101 Summer 2012

2011­2012

rose retirement gr aduation


ions o

Stu

t ublica dent P

m

f Colu

2011/2012

ago

Chic llege bia Co

Media Kit


1


Columbia College Chicago Founded in 1890 as a college of elocution, the mission of Columbia College has been to educate students who will communicate creatively and shape the public’s perceptions of issues and events. Columbia College Chicago has since grown into the largest arts and media college in the nation, with approximately 12,000 current undergraduate and graduate students, as well as more than 100,000 alumni, making our “network” among the largest of any arts and media college in the world.

The Loop Located in the Columbia Arts District in the heart of Chicago’s South Loop, Columbia College is just steps away from Chicago’s museum campus and a short bus or train ride from hundreds of theatre and music venues, independent film festivals, and galleries. Home to more than 13,000 residents and over 2,500 businesses, the South Loop is one of the fastest growing areas in downtown Chicago.

cover Photo: ERIKA DUFOUR Photos (at left): drew reynolds, SARAH MCKEMIE, COLLEEN PLUMB & SARAH FAUST

2


Columbia College Market

11,922

Total Enrollment Fall 2010 » Undergraduate 11,400 » Graduate 522 Enrollment by Gender » Female 52% » Male 48% Average Age » Undergraduate 22 » Graduate 29 Enrollment Status » Full-time 90% » Part-time 10%

2,667 1,661 38%

Residential student population living on campus

Columbia Faculty and Staff » Full-Time: 366 » Part-Time: 1,295

Diversity in undergraduate students by ethnicity

White Non-Hispanic 60% African American 15% Hispanic 11% Asian 3% Multi-Racial 3% Non-Resident Alien 2% Pacific Islander 1% Native American 1% Unknown 1%

3


Photo: SARAH MCKEMIE

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College Media Facts

73% 3.2

5

of students have read their weekly campus newspaper in the past three months.

students is the average passalong readership for a single copy of the student newspaper.

73%

of students read the advertisements in their school newspaper.

79%

of students have been motivated to take some sort of action by an article or advertisement.

78%

of students use coupons or promo codes at least some of the time.

65%

of all students interviewed answered the campus newspaper’s advertising content is relevant to the students, faculty, and staff.

82%

of all faculty have read the campus newspaper within the past three months.

62%

of faculty members read the advertisements in the school newspaper.


Photo: ALEXA RUBENSTEIN Photo: nolan wells

6


Every week, thousands of readers turn the pages of The Columbia Chronicle for news and information about where to go, what to do and how to find the goods and services they want and need.

7 7

Photo: ALEXA RUBENSTEIN


The Columbia Chronicle Published since 1965, The Columbia Chronicle is considered the highest rated collegiate newspaper of its kind. In addition to being named ‘2010 Best in Show’ by the Associated Collegiate Press, its editorial and visual content has consistently won awards and honors from highly-respected institutions such as the Illinois College Press Association and College Newspaper Business and Advertising Managers, Inc. (CNBAM). Divided into five sections—Campus, Metro, Arts & Culture, Commentary, Health & Fitness—The Columbia Chronicle provides a wide variety of appealing content and news to engage a range of interests and personalities.

Production

Circulation

The Columbia Chronicle is published by

Published once a week, 6,000 new

Local $6.50

a specialized newsprint company that

issues of The Columbia Chronicle are

Open $8.00

utilizes the latest in digital newspress

available for free at any of Columbia’s 25

technology, with inks and paper stock of

downtown campus locations or from one

the highest quality, giving The Chronicle

of our 30 outdoor newsstands, located

a clean and professional appearance.

on busy street corners all throughout the

Rates

South Loop. Its circulation zone includes The Columbia Chronicle is printed in

the campuses of four downtown

tabloid format (11" wide x 17" tall).

universities and two local high schools.

Each page has five columns and is 16" tall. Each column is 2" wide.

Full Page

Half Page Horizontal

Half Page Vertical

Quarter Page

Eighth Page

5 col. x 16" = 80"

5 col. x 8" = 40"

2.5 col. x 16" = 40"

2.5 col. x 8" = 20"

Local $520.00

Local $260

Local $260

Local $130

2.5 col. x 4" = 10" Local $65

*Rates shown are net and per column inch

8 8


Additional Options Color*

Exhibition

Leonard Lehrer: Prints and Drawings June 21 - July 25, 2007 Opening Reception: Thursday, June 21, 5-7 pm On display at the A+D Gallery, this exhibition features the prints and drawings of Leonard Lehrer, renowned artist and educator. The show includes large-scale archival inkjet prints, charcoal drawings, lithographs and a number of aluminum plates from which the lithographs were printed. These highly personal works, created from a

Publishing Project

Artist Residencies

Color etchings by Laurie Hogin

Anchor Graphics will be hosting a number of artists this summer through our residency program. Please stop in to pay them a visit and view the exciting prints they will be creating.

Renowned artist Laurie Hogin is currently working with Anchor Graphics on the creation of four multicolor etchings. The imagery continues her ongoing examination of the ferocious side of some of the world’s most cuddly creatures. Upon completion these prints will be available for purchase with all proceeds

Lenore Thomas & Justin Strom – May 29-June 15 Lauren Adleman – June 18-29 & July 5-12

Exhibition

Leonard Lehrer: Prints and Drawings June 21 - July 25, 2007 Opening Reception: Thursday, June 21, 5-7 pm On display at the A+D Gallery, this exhibition

Tim Dooley & Aaron Wilson – July 16-30

features the prints and drawings of Leonard Lehrer,

Lydia Diemer – August 1-19

renowned artist and educator. The show includes large-scale

Chris Sperandio – September

going to support Anchor Graphics programming.

archival inkjet prints, charcoal drawings, lithographs and a number of aluminum plates from which the lithographs were printed. These highly personal works, created from a

INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX 13” X 13”, 2006 LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, 30 ½” X 42”, 2004 LAURIE HOGIN, INITIAL PROOF OF ONE OF HER NEW ETCHINGS, 2007

Publishing Project

Artist Residencies

Color etchings by Laurie Hogin

Anchor Graphics will be hosting a number of artists this summer through our residency program. Please stop in to pay them a visit and view the exciting prints they will be creating.

Renowned artist Laurie Hogin is currently working with Anchor Graphics on the creation of four multicolor etchings. The imagery continues her ongoing examination of the ferocious side of some of the world’s most cuddly creatures. Upon completion these prints will be available for purchase with all proceeds

Lenore Thomas & Justin Strom – May 29-June 15 Lauren Adleman – June 18-29 & July 5-12

Exhibition

Leonard Lehrer: Prints and Drawings June 21 - July 25, 2007 Opening Reception: Thursday, June 21, 5-7 pm On display at the A+D Gallery, this exhibition

Tim Dooley & Aaron Wilson – July 16-30

features the prints and drawings of Leonard Lehrer,

Lydia Diemer – August 1-19

renowned artist and educator. The show includes large-scale

Chris Sperandio – September

going to support Anchor Graphics programming.

archival inkjet prints, charcoal drawings, lithographs and a number of aluminum plates from which the lithographs were printed. These highly personal works, created from a

wellspring of experience, offer a glimpse into the depths of

wellspring of experience, offer a glimpse into the depths of

wellspring of experience, offer a glimpse into the depths of

one person’s visual world.

one person’s visual world.

one person’s visual world.

for more information visit

colum.edu/anchorgraphics

for more information visit

Funding for Anchor Graphics is provided in part by contributions from individuals, the Illinois Arts Council-A State Agency, the MacArthur Fund for Arts and Culture at the Richard H. Driehaus Foundation, the Chicago Community Trust, the Terra Foundation for American Art, the Oppenheimer Family Foundation, the Packaging Corporation of America, Target, and Jet Lithocolor.

colum.edu/anchorgraphics

Funding for Anchor Graphics is provided in part by contributions from individuals, the Illinois Arts Council-A State Agency, the MacArthur Fund for Arts and Culture at the Richard H. Driehaus Foundation, the Chicago Community Trust, the Terra Foundation for American Art, the Oppenheimer Family Foundation, the Packaging Corporation of America, Target, and Jet Lithocolor.

FROM LEFT TO RIGHT, CLOCKWISE: LENORE THOMAS, “THEY ARE LIKE STARFISH AT THE AGE OF 12” INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX 13” X 13”, 2006 LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, 30 ½” X 42”, 2004 LAURIE HOGIN, INITIAL PROOF OF ONE OF HER NEW ETCHINGS, 2007

Publishing Project

Artist Residencies

Color etchings by Laurie Hogin

Anchor Graphics will be hosting a number of artists this summer through our residency program. Please stop in to pay them a visit and view the exciting prints they will be creating.

Renowned artist Laurie Hogin is currently working with Anchor Graphics on the creation of four multicolor etchings. The imagery continues her ongoing examination of the ferocious side of some of the world’s most cuddly creatures. Upon completion these prints will be available for purchase with all proceeds

for more information visit

Tim Dooley & Aaron Wilson – July 16-30 Lydia Diemer – August 1-19 Chris Sperandio – September

colum.edu/anchorgraphics

4-Color Process ($200)

Pre-Printed Inserts*

Post-Its*

Social Media

Maximize your advertisement’s effectiveness by running it as a freestanding insert, which is pre-printed and inserted into copies of The Columbia Chronicle. There may be additional costs for special sizes.

Front page advertisement without the front page cost. Post-Its are clearly posted on the front page of The Columbia Chronicle.

Ship to: Newsweb Corporation Attn: Columbia Chronicle Inserts 1645 W. Fullerton Ave. Chicago, IL 60614-1919

Lauren Adleman – June 18-29 & July 5-12

Funding for Anchor Graphics is provided in part by contributions from individuals, the Illinois Arts Council-A State Agency, the MacArthur Fund for Arts and Culture at the Richard H. Driehaus Foundation, the Chicago Community Trust, the Terra Foundation for American Art, the Oppenheimer Family Foundation, the Packaging Corporation of America, Target, and Jet Lithocolor.

Spot Color ($80 per Color)

*Two sample copies must be sent to the advertising manager two weeks prior to distribution. After approval, insert must be shipped directly to printer at least one week prior to distribution.

Lenore Thomas & Justin Strom – May 29-June 15

going to support Anchor Graphics programming.

Black & White

$85 per 1,000 3,000 minimum - 6,000 maximum

9

FROM LEFT TO RIGHT, CLOCKWISE: LENORE THOMAS, “THEY ARE LIKE STARFISH AT THE AGE OF 12”

SUMMER PROGRAMS

LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, 30 ½” X 42”, 2004 LAURIE HOGIN, INITIAL PROOF OF ONE OF HER NEW ETCHINGS, 2007

Anchor Graphics

INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX 13” X 13”, 2006

SUMMER PROGRAMS

FROM LEFT TO RIGHT, CLOCKWISE: LENORE THOMAS, “THEY ARE LIKE STARFISH AT THE AGE OF 12”

Anchor Graphics

Anchor Graphics

SUMMER PROGRAMS

Take advantage of The Columbia Chronicle’s crisp and stunning color processing to give your ad that extra appeal and allure. *color charges additional to space cost

Reach thousands of consumers through our social media outlet promotions. By having The Columbia Chronicle mention your business using Facebook and Twitter, advertisers can reach consumers at specific times and multiple times a day.


Photo: BEN REED 1010 Photo: ERIKA DUFOUR


Publication Schedule summer semester

fall semester

July 2011

September 2011

S

Advertising Deadlines The Columbia Chronicle is published every Monday during the fall and spring semesters. All advertising reservations are due the Wednesday prior to the publication date.

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Photo: HEDRICH BLESSING


SPRING SE MESTER

February 2012

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Special Issues Columbia C Chronicle, in addition to its standard content, will have a special pull-out section added, including themes to a specific or popular topic for our readers. Refer to page 14 for additional information.

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Photo: ALEXA RUBENSTEIN


Special Issues Special Issues are released approximately four times a year. To keep students excited about the special sections, the topics change on a year–to–year basis. To hear about what topics are happening this year talk to your Columbia Chronicle representative.

THE

COLUMBIA CHRONICLE

colum.edu/manifest

PROUDLY PRESENTS

columbiachronicle.com

the chronicle THE COLUMBIA

www.ColumbiaChronicle.com

SEX Issue

Special Edition

DESIGN CONCEPT BY MAGGIE SICHTER

2011 Additional Content for extra appeal

Target consumers with specific interests

Long Lasting Exposure

Four times a year, The Columbia Chronicle will feature an added special section supplement, exploring topics or themes that are popular with our thousands of readers.

With the topics appealing to such a range of readers, you can tailor your ad's message to a particular segment and selectively reach those that would be most interested in your business' offerings.

By tying in the interests of our readers and providing them with loads of useful information, these special sections are made for our readers to keep and refer to all year long.

Rates Local $9.50 Open $11.00 Full Page

Half Page Horizontal

Half Page Vertical

Quarter Page

5 col. x 11" = 55"

5 col. x 5.5" = 27.5"

2.5 col. x 11" = 27.5"

2.5 col. x 5.5" = 13.75"

Local $522.50

Local $261.25

Local $261.25

Local $130.63

14


Photo: BRAD BETZ

ECHO Magazine reflects Chicago’s urban students: Colorful, bold, inquisitive, diverse. It covers their culture in their voice.

15


ECHO Magazine Adhering to only the highest standards, ECHO consistently remains a nationally top-rated college magazine, and has won numerous awards from prestigious organizations such as the Columbia Scholastic Press Association (Columbia University in New York), Association for Education in Journalism and Mass Communication (AEJMC) and the Associated Collegiate Press.

Production

Circulation

Ad Rates and Sizes

Widely distributed twice a year,

ECHO Magazine has an average

Covers

ECHO is created by a select group

circulation of 30,000 and each issue

Outside Back Cover: $1500

comprising upper-level journalism

encompasses two seasons: Winter/

Inside Back Cover: $1000

majors operating alongside industry

Spring and Summer/Fall. Offered free

Inside Front Cover: $1000

professionals, all working to ensure

of charge, ECHO is obtainable not

the content and design continues

only through Columbia’s numerous

Inside Page

to maintain its appeal with ECHO’s

downtown campus locations, but

Full Page/bleed: $550

estimated 60,000 readers.

also at coffee shops, bookstores,

ECHO is published utilizing the same

Chicago’s growing South Loop area.

restaurants, and cafes all throughout paper, ink, printing methods and

Additional Sizing Information Full Page no bleed: 8” x 11.375" Spine Size: 0.171"

technologies employed by most

ECHO reaches not only the local

Bleed: 0.125"

nationally distributed consumer

residential and Columbia College

Safety head, foot & face: 0.1875"

magazines. The final product is a

populations, but also those of three

Hinge: 0.1875"

glossy, 4-color magazine with vibrant

other downtown Chicago universities.

photography and design—providing the

With a recent readership survey

best possible visual complement for

estimating 2.2 readers per copy, ECHO

your advertisement.

delivers strong pass-along response and multiple exposures per individual.

16


For over a decade, The Chronicle and Echo online editions have been a college leader with the incorporation of digital technologies, keeping students connected wherever they are.

17

Photo: TIM KLEIN


The Chronicle Online Since 1995, thousands of people have made columbiachronicle.com their source for online news about Columbia College Chicago and its surrounding communities. The award-winning site offers breaking news, profiles, entertainment, event listings and a perfect platform for local advertisers to reach busy consumers. Rates Call your account representative for special pricing. Text Links $45

Dimensions 728 x 90 pixels Located at the top of each page and rotated throughout the site, including the front page. The exception to this rotation is our opinion page, which is free of advertising. 20 x 240 pixels Located on the right side of the page, below button ads. Vertical ads are rotated throughout the site, excluding the front and opinion page. Vertical ads may be animated. 300 x 250 pixels Located on the right side of the page, above vertical ads. Button ads are rotated throughout the site; excluding the front and opinion page (button ads may not be animated). We currently only accept Flash/Shockwave files (.swf). Also, please note that the file size limit for ALL online ad files is 60 kb. The ad must be resident on our servers—it cannot be located elsewhere.

18


Photo: JO ATKINSON Photo: 19 ERIKA DUFOUR


Creative Services Design Services

Premium Placement

A lack of artwork shouldn’t stop you

If you would like to reserve specific

from experiencing the benefits of

placement for your advertisement in

advertising; our experienced design team, staffed by award-winning graphic and visual artists, can create individual ads or entire campaigns specific for

the

JOHNS

foresight/poorsight OFFICIAL ALBUM RELEASE SHOW Also Featuring:

BAUTISTA and HOOTS & HELLMOUTH Monday, March 31st, 8p.m. Schuba’s (773).525.2508 3159 N. Southport, Chicago IL, 60657,

any of our print media, there will be an additional 10% charge to the total cost of the ad.

www.myspace.com/yesiamthatbad www.thejohnschicago.com

$8.00 at door

18+

your business.

Final placement of ads is up to the discretion of the advertising manager.

Individual Ad

the Columbia College Jazz ensemble & voCal Jazz ensemble Performing with the legendary

DaviD Fathead NewmaN

1/8 pg. and 1/4 pg. ads: $25

Due to the level of demand, for all

1/2 pg. ads and larger: $40

design commissions it is required to

Ad Campaign

ensure your product is of the highest

1/8 pg. and 1/4 pg. ads:

quality and meets all specifications. Ads

$25 for the initial ad, $15 for

commissioned within seven days of the

Performing together live at manifest 2008

every additional design

intended run date may be subjected to

friday, may 16th 4:30 - 6:00 P.m. the sPertus institute auditorium 618 s. miChigan free admission

give an additional week’s notice as to

renowned Jazz musiCian & former saxoPhonist for ray Charles

an additional $75 Rush Priority charge. 1/2 pg. ads and larger: $40 for the

No additional charges for ads

initial ad, $20 for every additional ad

designed in 4-color.

attention musiCians

Columbia College student ensembles will hold open auditions begining the first week of the fall term. auditions are open to all majors. Check out our website for details and application. http://www.colum.edu/academics/music/students-current/ensemble_request_form.php

Technical Specifications The Chronicle

Online

Preferred format is a .PDF file,

File size limit for ALL online ad files is 60 kb

»» Delivered logos, artwork, or faxed artwork are NOT acceptable.

Ad must be resident on our servers Accept Flash/Shockwave files (.swf)

»» When submitting ads, make sure ad is correctly sized, and, if scaled, in the correct proportions.

Photoshop CS5 or a previous version and best if saved as .tiff or .eps files. PDF files of advertisements are recommended via e-mail to:

Please observe the following

crichert@colum.edu and

guidelines for all submissions:

chronicle@colum.edu

We will accept ads digitally if in the

ECHO Magazine

(please include all fonts, and images);

following formats: InDesign files

ECHO Magazine is 100% digitally produced. We, therefore require, digital advertising material. ECHO is printed in 4-color process; therefore, ALL images and layout artwork need to be designed in 4-color process.

Adobe Illustrator .eps files; high resolution PDF file formats.

»» E-mailing is also allowed if total zipped file sizes are less than 10 megabytes total. »» Please include all fonts (must be zipped if e-mailing) or convert-to paths.

»» Submit clean copies of logos and/or clip art. »» Provide original photos or negatives.

20


Contact Information Main Office phone: 312.369.8999 fax: 312.369.8032 Christopher Richert General Manager crichert@colum.edu phone: 312.369.8955 fax: 312.369.8032

Physical Address The Columbia Chronicle Columbia College Chicago 33 E. Congress Pkwy., Suite 224 Chicago, IL 60605–1996 Mailing Address Columbia Chronicle Columbia College Chicago 600 S. Michigan Ave. Chicago, IL 60605–1996

Terms & Conditions Student Publications and Media is the umbrella group name for marketing/advertising sales in The Columbia Chronicle, ECHO, and DEMO. The advertiser and/or advertising agency agrees to defend Student Publications and Media against any and all liabilities of expense, arising from claims of liberal, unfair compensation, unfair trade practice, and infringement of trademarks, trade names or patents, violations of right privacy. Student Publications and Media at Columbia College Chicago reserves the right to insert the word “advertisement” above and/or below any copy. Student Publications and Media at Columbia College Chicago reserves the right to change its advertising rates and conditions set forth on its rate card at any time and for any reason without prior notice. Student Publications and Media at Columbia College Chicago shall not be liable for slight changes or typographical errors that do not decrease the value of an advertisement, nor will Student Publications and Media be liable for any other errors appearing in the advertisement unless the corrected copy is received before the copy deadline with corrections plainly noted thereon. Liability, if there is any, is limited to the cost of the ad in question. No cash refunds will be made. Credit is available to qualified accounts under credit terms. All bills must be paid within 30 days of billing. All other copy must be accompanied by payment. Pre-payment is required for all first-time advertisers. A service charge of 18% will be applied every 30 days on all past due

21

accounts. Past due accounts will receive a letter from Student Publications and Media concerning their status. If no action is taken to correct this outstanding balance, action will ensue in small claims court. The client will be responsible for all court costs in addition to the amount outstanding. Advertisers and Agencies forwarding orders to Student Publications and Media of Columbia College Chicago that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular rate scheduled, and conditions in force at the time published will apply. Advertising canceled after the deadline for publication is subject to a full charge. Canceled ads will also be subject to a $50 service charge to cover handling and production costs. Student Publications and Media at Columbia College Chicago is not responsible for any specific ad placement IN ANY SPECIFIC PUBLICATION. Ads may be moved or removed at the discretion of the editors. Advertisers will be charged an additional $25 for any check returned by the bank. Student Publications and Media accepts Visa, MasterCard, American Express, Discover, personal checks, money orders, cash, and certified checks. All delinquent accounts will be referred to college legal counsel and collection representatives. All advertising submitted is subject to the approval of the editor-in-chief, executive editor, managing editor, and advertising manager. These officers reserve the right to refuse any

advertising content that does not meet Student Publications and Media standards. Unless authorized in advance, no charge will be made without the consent of the advertiser or agency. Advertisements that discriminate on the basis of race, creed, color, gender, national origin, or sexual preference will not be accepted. Ads commissioned to Student Publications and Media Creative Services department, within seven days of the intended run date, may be subjected to an additional $75 Rush Priority charge. To be eligible for Student Publications and Media discounted design rate, all additional ads must be of the same size, format, media type of the initial design, and commissioned within the same order. All rates are net. Proofs are available upon request. Advertisers should give a minimum of one week’s notice before all ad copy deadlines, if proof is needed. The advertiser is responsible for contacting the advertising manager in order to make corrections or changes. Any changes, additions, or deletions to an ordered advertisement must be in writing. Student Publications and Media is not responsible for errors resulting from changes made verbally over the phone. Student Publications and Media reserves the right to sell special promotional advertising packages that carry special rates.


Campus Map

6

619 S. Wabash Building (SN)

7

618 S. Michigan Building (SE)

8

Wabash Campus Building / 623 S. Wabash (W)

9

South Campus Building / 624 S. Michigan (S)

10

Dwight Lofts / 642 S. Clark

11

Plymouth Court / 731 S. Plymouth (PLYM)

12

916 S. Wabash Building (NS)

13

1006 S. Michigan Building (STE)

14

Sculpture Garden

15

11th Street Campus / 72 E. 11th (TC)

W. Van Buren St.

2

E. Congress Pkwy.

4

3

18

1112 S. Wabash Building (ET)

19

The Dance Center / 1306 S. Michigan (DC)

20

Sherwood Conservatory of Music / 1312 S. Michigan Building (SHM)

21

1415 S. Wabash Building (TFX)

22

Media Production Center / 16th & State (MPC)

Residence Centers

E. Balbo Ave.

8th St.

12

9th St.

13 14 15 16

11th St.

17 18 W. Roosevelt Rd.

Campus Buildings

S. Wabash Ave.

1104 Center / 1104 S. Wabash (EC)

W. Polk St.

S. State St.

17

5 7 9

6 8

11

S. Plymouth Ct.

The Music Center / 1014 S. Michigan (MC)

10

S. Clark St.

16

S. Federal St.

W. Harrison St.

13th St.

19 20 14th St.

21

15th St.

Metra

S. Michigan Ave.

Chronicle Distribution Point

S. Indiana Ave.

(each Columbia building includes a distribution point)

16th St.

22

22

Lake Michigan

Alexandroff Campus Center / 600 S. Michigan (ACC)

W. Jackson Blvd. S. Lake Shore Dr.

5

1

Grant Park

University Center / 525 S. State (UC)

lu

4

W. Adams St.

S. Co

33 E. Congress Building (C)

S. Columbus Dr.

3

Dr. mbus

The Buckingham / 59 E. Van Buren

Metra

2

N

S. Michigan Ave.

218 S. Wabash Building (TE)

S. Dearborn St.

1


The Columbia Chronicle Columbia College Chicago 33 E. Congress Pkwy., Suite 224 Chicago, IL 60605–1996 312.369.8999 chronicle@colum.edu columbiachronicle.com

printed on paper with 10% Post Consumer Content.


Explore Your Options EXPLORE YOUR OPTIONS

The Crimson White offers a very unique advertising platform. Because of the wide array of people, students, faculty and staff that frequent the campus, reaching the audience that best suits your brand is simple, direct and effective. Here at the Capstone, we have people from all different backgrounds, lifestyles, races and beliefs, a huge variety that rarely has the opportunity to be reached through the same platform.

ABOUT US The Crimson White has served as the off icial student newspaper of The University of Alabama since 1894. The Crimson White is published Monday through Thursday, with special publications running on select Fridays during the Fall and Spring terms, excluding campus holidays.

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During the Fall and Spring terms, 15,000 issues of The Crimson White are printed by The Tuscaloosa News and delivered daily to 137 locations around campus, as well as throughout the Tuscaloosa and Northport areas. With a readership of 90% and delivery to UA, Shelton State and Stillman College, The Crimson White reaches a diverse group. Readers of The Crimson White share a love for UA and the city of Tuscaloosa and are one of the most mobile, open-minded demographics today. They also have a high level of expendable income compared to other demographics and make their purchasing decisions on the go.

UA students work in all areas of The Crimson White, from the production to editing. Students come from all majors, and everyone bl^g\hnkZ`^]mhiZkmb\biZm^'PbmaIk^lb]^gmPbmml*)&r^Zk\Zfinl `khpmaieZgp^eeng]^kpZr%ma^+)**&+)*+Z\Z]^fb\r^Zkblikhc^\m^] mh[kbg`bgho^k,)%)))lmn]^gmlmhMa^Ngbo^klbmrh_:eZ[ZfZ'


RATES

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CONTRACT RATES It pays to sign the dotted line...

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UA Departments

Contract rates are available and can lock you in to a lower, discounted rate. Contracts are based on the volume of the advertising investment, and are available on a semester or annual basis.

Contracts ensure frequency. Through consistent advertising in The Crimson White, your brand will gain maximum exposure and have a lasting impression on your audience.

SEMESTER CONTRACTS Total Inches.....Cost(pci)*          

*per column inch

ANNUAL CONTRACTS

Total Inches.....Cost(pci)*            


COLOR RATES Adding color to your ad is a great way to make it stand out.

 Color increases your ad’s readership We offer full-process color which is charged at the column inch rate per ad.

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TOTAL INCHES PER AD

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COST (PCI)

                                                                                   

SIZE IT UP 1/8 page

1/4 page

1/2 page

C lor COLUMN SIZES

1 ..... 1.7708� � � 4 ..... 7.4583� � �

Full page

REMEMBER:

When converting sizes, only change the first number.

Example: 3x5 = 5x5 Ask your Ad Rep about other unique sizes.


GOOGLE US: WWW.CW.UA.EDU

Reach a young, tech-savvy group of consumers who are interacting, learning, and buying on the ZHEOLNHQHYHUEHIRUH:LWKRYHUOLNHVRQ)DFHERRNDQGRYHUIROORZHUVRQ Twitter, new and unique visitors are being led to our website everyday.

LEADERBOARDS The very first ads viewers see when visiting cw.ua.edu, leaderboards offer instant exposure.

LEADERBOARD

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Eye-catching companions to every article, banner ads are great to maintain exposure as potential consumers browse the site.

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MEDIUM RECTANGLE

MEDIUM RECTANGLE

Large and in charge, the medium rectangle is our biggest online ad space. Located directly below our social media feed, the medium rectangle is a great resource for reaching our vast social network. ÔSHULPSUHVVLRQV Ô[S[

HOW WE MEASURE UP: # OF LI KES ON FACEBOOK



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99 Red&Black

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LSU Reveille

# OF FOLLOWERS ON TWITTER

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SPECIAL EDITIONS GAMEDAY 7 p.m.

Florida

Oct. 2, 2010

TV: CBS

JUST ANOTHER GAME? The Alabama-Florida rivalry has emerged through championship games. Will the regular season matchup be as intense?

GAMEDAY

KEEP AN EYE OUT

A Fall Weekend Favorite Ô'LVWULEXWHGRQWKH)ULGD\EHIRUHKRPH football games as a stand-alone. Ô+LJKOLJKWLQJSUHJDPHSOD\HUVFRDFKHVDQG gameday stats. Ô$PXVWUHDGIRUDOOFDPSXVVWXGHQWV faculty and staff, not to mention the 100,000+ visitors on these gameday weekends. Ô5HPDLQVRQWKHVWDQGIRUGD\VDQG distrubuted to RV parks on gameday.

The Crimson White is also home to many other special editions and publications. Be sure to keep an eye out for market notes concerning some of these popular publications and many more.

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Included in the f irst paper of the year, this section is a must-see for every girl going through Sorority Recruitment here at UA, as well as many of their friends and family members. This section has a long shelf life and is often saved for years as a souvenir of the experience.

Ă”

Basketball Preview: A basketball-themed Gameday publication highlighting the upcoming season, players and coaches. With the popularity and success of UA basketball increasing, this publication is perfect for reaching the springtime sports fan.

Ă”

The Graduate Section: Often inserted as a B-section into the paper, the Graduate focuses on the successes of our oldest and most loyal readers before they make their way into the working world.

DCAF

Druid City Arts Festival Ô6SHFLDO(GLWLRQVW\OHPDJD]LQHWKDW focuses on the arts of Tuscaloosa and Northport. Ô%XVLQHVVHVVWD\RSHQODWHDQGRIIHU specials in connection with the event. Ô$JUHDWZD\WRFKDQQHO\RXUEUDQG�V more artistic side and cater to this cultured crowd.

BAMA LIFE APRIL 27TH MEMORIAL EDITION

A look back at the tragic events of April 27, 2011

$35,/7+MEMORIAL EDITION A Tribute to the city of Tuscaloosa

Ô6SHFLDO(GLWLRQVW\OHPDJD]LQHWKDW focuses on how far the city has come and a look back on the tragic events of $SULO Ô$JUHDWRSSRUWXQLW\WRWHOOWKHVWRU\ of your business since the day of the tornado, and to thank all of the people who have worked so hard to rebuild our city.

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Bama Life: The Off icial UA Magazine

A new introduction to The Crimson White publications, Bama Life takes the place of Mahout as the Back-to-School magazine. Get in on your chance to establish and brand what will soon be a UA staple. This magazine includes stories on summer events, what’s new on campus and much more.

ÔHorizons:

Freshman Orientation Guide

Horizons is sent out to all freshman and transfer students. It’s inserted in the last summer paper and focuses on Tuscaloosa, the UA campus and upcoming student events. Horizons is a great opportunity to establish your brand in the minds of incoming students.


THE PUZZLES

Who doesn’t love their daily mind-twister? The Sudoku and Crossword located on the classif ieds page of each newspaper are favorites among students, faculty and staff. The extended amount of time spent concentrating on this section by each reader means extended exposure for your brand. The location of these ads not only offers high readership, but a creative setting. Many advertisers choose to invest in more than one puzzle location, which increases size and shape of your ad, allowing for a more creative display.

PUZZLE PRICES When their mind needs a rest from all that solving... make sure you’re there.

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Options are endless. The classif ieds page is a hot spot for readers looking to buy. What better place to target than the page where the buyer goes to f ind you?

HOROSCOPE HIGHLIGHTS Hey Baby, What’s your sign ?

Get hooked up with some of our most dedicated UHDGHUV2QO\VSRWVDUHDYDLODEOHVREHTXLFNRU the planets may not align in your favor.

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 (p.c.i) CLASSIFIED DISPLAY RATES

Buy just one, or mix and match for a more creative ad display.

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PRE-PRINTED INSERTS

PPI’s are free-standing inserts placed in the centerfold of The Crimson White. Great for coupons, specials and creative cut-outs, these loose inserts are sure to capture the attention of your audience and drive sales.

33,5$7(Ă&#x201D;(net) 48$17,7<Ă&#x201D; 0$;6,=(Ă&#x201D;Ă?x13â&#x20AC;? 0,16,=(Ă&#x201D;Ă?;Ă? 

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* Inserts must be scheduled and delivered 5 business days before the insertion date.

Not soo traditional CLASSIFIED LINE RATE COST PER WORD PER DAY UA Student

Faculty

Staff

Local

35¢

Rate 50¢

POST-ITS Ă&#x201D;7KHONLY front page advertising available in The Crimson White Ă&#x201D;$XQLTXHZD\WRJHWFRQVXPHU attention Ă&#x201D;Ă?[Ă? Ă&#x201D;0XVWEHFUHDWHGDQGSURGXFHGLQ house Ă&#x201D;2UGHULQFOXGLQJDUWZRUNPXVWEH placed 10 business days prior to the publication date

PRINT AND INSERT PROGRAM Let us handle that for you. Includes the printing, delivering and inserting of all pieces. An additional SHU thousand will be added for folds and perforations. Below prices include production and delivery to The Crimson Whiteâ&#x20AC;&#x2122;s print vendor.



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* Please allow 15 business days for production, print and delivery.

TRANSIT ADVERTISING $YDLODEOHLQVLGHDOORI8$Ă?V&ULPVRQ5LGHEXVHV)RU more information please email our Special Projects Representative at osmspecialprojects@gmail.com


NATIONAL AND CLASSIFIEDS 1. National rates are billed net. Annual contract rates are available upon request. 2. National advertising representatives are determined to be advertising agencies representing college newspapers outside the local market. The open rate applies to all national agencies.

ALA-SCAN AND DIS-COVER

ALA-SCAN, a network of Alabama newspapers with a combined circulation of more than 850,000, is one of the largest, most successful state-wide classif ied line ad services in the nation. DIS-COVER is a statewide classif ied display DGLQGDLO\DQGZHHNO\QHZVSDSHUVDFURVV Alabama with a combined circulation of more WKDQ For rate and placement info call 

CLASSIFIED POLICY

1. All Classif ied Advertising must be prepaid, unless the advertiser has established credit with The Crimson White Advertising Department. 1DPHVDGGUHVVHVDQGSKRQHQXPEHUVDUH required from advertisers. 3. NO Abbreviations 4. The Crimson White has the right to reject any classif ied ad and is not responsible for errors in the ad that are not caught and changed after the f irst run.

BILLING POLICIES 1. All advertising is payable in advance unless the advertiser has f irst established credit with The Crimson White. New accounts desiring credit must submit a credit application and have it approved by the Credit/ Billing Manager before credit can be extended. 3UHSD\PHQWLVUHTXLUHGRQDOOQHZVSDSHUDGYHUWLVLQJXQWLOFUHGLWFDQEHHVWDEOLVKHGE\WKH$GYHUWLVLQJ Manager or Credit/Billing Manager. 3. Advertisers will recieve invoices/statements monthly for all advertising. 4. Accounts having a balance of more than 30 days past due will be charged 1.5% on the unpaid balance. $FFRXQWVXQSDLGDIWHUGD\VZLOOEHUHIXVHGDGYHUWLVLQJXQWLOWKHSDVWGXHEDODQFHLVSDLGLQIXOO $ minimum of one semester of pre-payment will be required to reinstate good credit standing.) 5. All advertisersâ&#x20AC;&#x2122; orders are subject to the terms and provisions of the current rate card. Orders not ref lecting the current rate cards and provisions will be adjusted to the terms and provisions of the rate card.

CONTACT Emily Richards

Advertising Manager 

Brittany Key Advertising Territory Manager



Joel A. Mask

Associate Director, Off ice of Student Media 

Karen Matthews

Credit/Billing Manager  

Buy


ADVERTISING POLICIES The Crimson White reserves the right to reject any copy at its sole discretion. Commercial advertisements that discriminate on the basis of race, color, handicap, age or sex will not be accepted. Commercial advertisements that contain false or misleading statements will be rejected. The Crimson White does not guarantee ad position; however, requests will be honored when possible. Display advertisements cancelled after deadline will be subject to a full charge of space and copy. Make-goods or credit adjustments will be made for the portion of the ad in error. The Crimson White is not liable for slight changes or typographical errors that do not change the intent of the advertisement. It is the responsibility of the advertiser to notify The Crimson White of significant errors within 10 business days of the publication of the advertisement. The Crimson White will be responsible for the first run of the error only, it is the advertiser’s responsibility to notify The Crimson White of the error before the ad is run a second time. The advertiser and/or agency assumes liability for all content (including text and illustrations) of advertisements printed and also assumes responsibility for any claims arising therefore made against The Crimson White.

The Crimson White reserves the right to insert above any copy the word “Advertisement” and to border any advertisement. The Crimson White reserves the right to revise its advertising rates, at any time within thirty (30) days written notice. All questions relative to charges should be directed to The Crimson White Associate Director, Advertising Manager or Credit/Billing Manager.

CONTRACTS: The contract becomes effective on the date it is signed and it is not retroactive to any date prior to signing. It is the advertiser’s responsibility to use all advertising within the agreement. Advertisers will be charged the difference in rates should the agreement not be met.

WE ACCEPT

by the rules


WHERE?

Newsstands on Campus

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Since 1894

THE OFFICE OF STUDENT MEDIA

THE UNIVERSITY OF ALABAMA IS AN EQUAL OPPORTUNITY INSTITUTION


2011-2012

DEMOGRAPHICS

WHY DO I NEED THE STUDENT MARKET The Daily Athenaeum provides the only way for advertisers to reach the entire West Virginia University community. For over 100 years, The Daily Athenaeum has been the voice of the Mountaineers. It is published Monday through Friday during the regular school year. It is the 9th largest circulation newspaper in the state of West Virginia and the only daily collegiate publication in the state. Our newspaper offers total market coverage of WVU university, reaching a 1 billion dollar market. The market has an estimated 41,000 readers - 22,303 students, 5,266 Grad Students, 8,363 faculty and staff and 5,000 Medical Center employees. The Daily Athenaeum offers you this market - one that is virtually unattainable through any other advertising medium. Where else can you find such a concentrated market with thousands of potential new customers each year?

The Daily Athenaeum Statistics: • 82% of students frequently read newspaper advertisements for groceries • 95% of faculty and staff frequently read newspaper advertisements for groceries • 48% of students frequently read newspaper advertisements for clothing • 45% of faculty and staff frequently read newspaper advertisements for clothing • 62% of students on average spend up to $100 in groceries per week. • 71% of faculty and staff spend $100 or more in groceries per week.

WHO ARE WVU STUDENTS AND STAFF? EDUCATIONAL LEVEL Undergraduate....................................................... 22,303 Graduate.................................................................. 5,266 First-Professional..................................................... 1,737 Total Enrollment ..................................................... 29,306 AGE 18 - 19 .................................................................... 26.5% 20 - 21 .................................................................... 40.5% Over 21 ...................................................................... 33% GENDER Male Students............................................................ 46% Female Students ....................................................... 54% HOUSING

• 78% of students eat out 1-3 times per week • 80% of faculty and staff eat out 1-3 times per week • 59% of students use coupons that are advertised in the Daily Athenaeum • 74% of faculty and staff use coupons that are advertised in the Daily Athenaeum

NUMBERS

The

D A

A ILY TH EN A EU M

Oth ther er New ewsp spap sp aper ap erss er

96.4% 29%

Students ................................................................ 29,306 Faculty / Staff / Employees ...................................... 8,363 Total ....................................................................... 37,669

CIRCULATION FACTS

READERSHIP PERCENTAGE

FALL SEMESTER 2011

Pub Date

Deadline

Back to School Half-Price Pick Up Sale Stadium Edition Stadium Edition Coupon Clipper Downtown Pages Stadium Edition Stadium Edition Stadium Edition Diversity Week Fall Family Weekend Health & Recreation Guide Halloween Promotion #1 Halloween Promotion #2 Mountaineer Week Stadium Edition Coupon Clipper Stadium Edition Holiday Gift Guide Half-Price Pick Up Sale

Aug. 19 Aug. 22 Sept. 2/4 Sept. 9/10 Sept. 14 Sept. 16 Sept. 23/24 Sept. 30/ Oct.1 Oct. 7/8 Oct. 13 Oct. 14 Oct. 26 Oct. 27 Oct. 28 Nov. 2 Nov. 4/5 Nov. 9 Nov. 25 Dec. 9 Dec. 12

Aug. 12 Aug. 18 Aug. 30 Sept. 6 Sept. 9 Sept. 13 Sept. 20 Sept. 27 Oct. 4 Oct. 10 Oct. 11 Oct. 21 Oct. 24 Oct. 24 Oct. 28 Nov. 1 Nov. 4 Nov. 16 Dec. 6 Dec. 8

SPRING SEMESTER 2012

Pub Date

Deadline

Back-to-Books Housing Guide Coupon Clipper Capital Classic - WVU vs.Marshall Valentine Pages #1 Valentine Pages #2 Spring Tabloid Big East Preview Tab NCAA Pages St. Patrick’s Day #1 St. Patrick’s Day #2 Weekend of Honors Tab Coupon Clipper Half-Price Pick Up Sale

Jan. 9 Jan. 11 Jan. 25 TBA Feb. 13 Feb. 14 Feb. 22 Mar. 5 Mar. 12 Mar. 15 Mar. 16 TBA Apr. 11 Apr. 30

Jan. 5 Jan. 6 Jan. 20 TBA Feb. 8 Feb. 8 Feb. 17 Feb. 29 Mar. 7 Mar. 12 Mar. 12 TBA Apr. 5 Apr. 26

SUMMER SEMESTER 2012

Pub Date

Deadline

Graduation Edition Freshman Survival Guide Summer Coupon Clipper

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DISTRIBUTION AREAS Libraries and Classroom Buildings ............................ 52% Dining Halls and Student Buildings ........................... 30% Downtown Campus ................................................... 10% Evansdale Campus ..................................................... 8%

May 11 May 31 Jun 27

Gold Denotes Publishing Days

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On-Campus ............................................................... 20% Off-Campus ............................................................... 80%

• 85% of students have cars or access to cars on campus • 63% of students have opened a bank account in Morgantown

2011-2012 PUBLICATION & SPECIAL PROMO SCHEDULE

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Sept. 4 ........................... (ESPN) Marshall Sept. 10 .........................Norfolk State Sept. 24 ...................................... LSU Oct. 1 ............. (Homecoming) Bowling Green Oct. 8 ....................................... UCONN Nov. 5...................................Louisville Nov. 25 .............................. Pittsburgh

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THE DAILY ATHENAEUM

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ADVERTISING RATES & INFORMATION 2011-2012


Accounts not paid 60 days from billing date are considered delinquent and will be turned over for collection at the Accountant’s discretion. No advertising will be accepted on delinquent accounts until the balance is paid. The Daily Athenaeum retains the right to refuse any ad for any reason. All advertising phraseology and/or subject matter is subject to editing, altering, approval or rejection by the Student Business Manager and the Student Ad/Editorial Board of The Daily Athenaeum.

National Rate / Local Open ...........$12.65 per column inch Non-Profit Rate / Campus Rate ......$9.11 per column inch Monday / Tuesday Discount* ..............25% OFF *Run an ad any day of the week Monday through Friday and run the same ad the following Monday AND/OR Tuesday at 25% Discount.

BULK CONTRACT RATES 100” Annually .......................................................... $10.36 250” Annually ............................................................ $9.75 375” Annually ............................................................ $9.42 500” Annually ............................................................ $9.09 750” Annually ............................................................ $8.74 1000” Annually ............................................................ $8.40 1400” Annually ............................................................ $8.10 1800” Annually ............................................................ $7.90 2500” Annually ............................................................ $7.73 Contracts run from August 15 to August 15 of the following year. No new business may sign a contract higher than 1,000 inches without special permission. If the terms of an advertising contract are not fulfilled by the expiration date, The Daily Athenaeum will bill for the contract differential.

One spot color + black ................................ $165 per page Two spot colors / one pantone + black................. $235 per page Full Process Color ........................................ $275 per page

(Ask About Special Color Contract Rates!)

INSERTS 2-4 pages ....................... 685.00 6-8 pages ........................ $720.00 10-12 pages ........................ $755.00 14-16 pages ........................ $790.00 18-20 pages ........................ $825.00 22-24 pages ........................ $870.00 $

The Daily Athenaeum has a flat rate for inserting advertising material. Charges are based on 12,000 circulation. Reservations must be made 7 days in advance of publication with The Daily Athenaeum Advertising Supervisor, Bonnie Fisher, phone #(304) 293-4141. All inserts require acceptance of sample copy by The Daily Athenaeum before scheduling. If preprints are shipped without gaining prior notice of acceptability, The DA will not be responsible for loss or return of shipment.

BY COLIN BOOTH

Electrical problems cause PRT breakdown Wednesday every time I ride the PRT it seems there is some sort of problem,” said Alex Bousquet, sophomore pre-forensic and investigative science major. “Whether it’s a 20 or 30 minute wait or the thing just dies.” However, Bousquet said without the breakdowns, the PRT is a good way to move around campus. “It’s a quick way to move around, but with the delays, the response time is slow as ever,” he said. The PRT was also shut down following WVU’s season-opening football game against Liberty last Saturday.

VETERAN LEADERSHIP

Campus Calendar: 6 Puzzles: 6 Classifieds: 11

East Carolina heads into Saturday’s game with WVU as a much more experienced team. Check out the scouting report. SPORTS PAGE 5 CONTACT US Newsroom 304-293-5092 or DAnewsroom@mail.wvu.edu Advertising 304-293-4141 or DA-Ads@mail.wvu.edu Fax 304-293-6857

A passenger attempted to open either a door or window while the car was in motion causing major delays, according to Kierig. “That shut down the entire system,” Kierig said. “When that happens, it takes a long time because the computer thinks someone is trying to get out, and it shuts off the electricity to the whole system.” The shut down affected all stations. “The system loses track of where the cars are, and it snowballs and causes major problems,” Kierig

added. Members of the University Police Department will be present around and inside all PRT stations for the upcoming game against East Carolina University this Saturday, Kierig said, because of damage done to the Beechurst PRT station by “unruly students” last week. “Well we are working with the UPD,” Kierig said. “We will have police presence on the PRT platforms implementing a no alcohol policy.” john.narvin@mail.wvu.edu

see LANG on PAGE 2

Scope out the best est spot! spot!

THE ART OF THE ARGUMENT Kevin Duvall teaches you to win arguments on subjects you don’t understand. OPINION PAGE 4

Make the front page today! That’s right you can now place your ad on the Front Page of

ONLINE AT WWW.THEDAONLINE.COM Check out the WVU football coverage on the DA Sports Blog by clicking on the “Sports Blog” tab on our Web site. COMING ON FRIDAY Look out for the DA GameDay Tab previewing the West Virginia football team’s meeting against East Carolina on Saturday.

STAFF WRITER

The West Virginia University Boards of Governors and several other University officials have filed legal briefs with the Monongalia Circuit Court, after the judge in the case changed her decision to hear their arguments with the final ruling. Monongalia Circuit Court Judge Susan Tucker filed a briefing schedule Aug. 21 allowing respondents in the case to file motions asking her to reconsider her Apr. 24 order. Those motions were filed by the BOG, former interim University President C. Peter Magrath, WVU academic integrity officer Marjorie McDiarmid and WVU attorneys Mary Roberta Brandt and Beverly D. Kerr. The brief jointly filed by Brandt and Kerr as-

The Daily Athenaeum T Call your Sales Representative for more information

304-293-4141

Quarter Page

FOOTBALL SATURDAY EXTRA Advertise in this special football edition to be published for all home football games. Catch all the fans that will be in town for the weekend. As a special bonus we are offering multiple-run discount contract rates. Most fans will seek entertainment, food and lodging during their stay in WILL NEW ATTITUDE Morgantown – spending an EQUAL MORE WINS? estimated $50.00 per person After two-straight losses, Mountaineers’ players said Stewart, Mullen key to regrouping ON PAGE 2 or $3 million plus per home game. For further details or to have a sales executive come to your business. CALL (304) 293-4141 TODAY!

Gameday WVU VS. CINCINNATI

A DAILY ATHENAEUM SPECIAL EDITION

SATURDAY Nov. 13, 2010

Geno can run

WVU quarterback Geno Smith showed off his legs against UConn ON PAGE 3.

No more mistakes The WVU offense has turned it over 10 times in the last two games ON PAGE 4.

3 col x 10.5”

7

STAFF WRITER

Eighth Page 2 col x 8”

Full Page 6 col x 20.75” $1574.93

Half Page 6 col x 10.5” $796.95

Quarter Page 3 col x 10.5” $398.48

Eighth Page 2 col x 8” $202.40

SPECIAL SECTIONS The Daily Athenaeum has created a brand new promotion opportunity! The Daily Athenaeum’s Crossword Puzzle is one of the most noticeable sections in our paper and is now available for sponsorship. The sponsorship is 3 columns wide by 1 inch deep and will run directly below the crossword puzzle. The normal advertising deadlines apply. A premium rate of $250.00 will be charged for a weekly sponsorship (5 consecutive run dates) and $850 for a monthly sponsorship (4 consecutive weeks). This sponsorship will only advertise non-alcohol promotions due to the content that appears daily in the Campus Calendar. Please call our office for additional information.

The Mountaineers will face the toughest offense it has seen yet ON PAGE 5.

Also inside

CIncinnati scouting report ... on page 10 Around the Big East ... on page 11 Roster pages ... on pages 6 and 7

TABLOID EDITION Full Page 5 col x 10.625”

MECHANICAL SPECS Broadsheet Format 6 col x 20.75” depth Columns Points Inches 1 ........................... 123..................................... 1.708” 2 ........................... 255..................................... 3.541” 3 ........................... 387.................................... 5.375” 4 ........................... 519.................................... 7.208” 5 ........................... 651..................................... 9.041” 6 ........................... 783................................... 10.875” Tabloid Format 5 col x 10.625” depth Columns Points Inches 1 ........................... 123..................................... 1.708” 2 ........................... 255..................................... 3.541” 3 ........................... 387.................................... 5.375” 4 ........................... 519.................................... 7.208” 5 ........................... 651..................................... 9.041”

6

BY MATT NARVIN Students traveling to West Virginia University’s Engineering Sciences campus Wednesday afternoon were forced to find other means of transportation when the Engineering PRT station was shut down. Hugh Kierig, director of Parking and Transportation at WVU, said an electrical problem caused a power outage leading to the shut down. “I think the PRT is unreliable. I’m only a sophomore, and it seems like

6 Columns 10.875” 783 pt

9

Officials want Lang case argued further

8

see SCOREBOARD on PAGE 2

ALL PHOTOS BY LEANN ARTHUR/THE DAILY ATHENAEUM

TOP: Isaac Slade, lead singer of The Fray, sings the band’s breakout single “Over My Head (Cable Car)” at their concert at the WVU Coliseum Wednesday night. ABOVE: Trunks holding The Fray’s stage equipment sit in front of the stage before their concert at the Coliseum Wednesday night. LEFT: Nathaniel Rateliff &The Wheel open for The Fray at the WVU Coliseum Wednesday night.

5 COLUMN

NATHANIEL RATELIFF & THE WHEEL

9.041” 651 pt

EDITORINCHIEF

Faulty equipment and software issues that led to disruptions to the main scoreboard and ribbon boards at Milan Puskar Stadium Saturday should not be an issue at this weekend’s game against East Carolina. Senior associate athletic director for administration and finance Russ Sharp said a faulty power supply caused a black stripe to appear on the main scoreboard’s video display. The black strip appeared during the pre-game entrance video, which is aired before the team enters the field from the tunnels. Sharp said the unit was unable to be replaced while the game was in play, adding it was replaced shortly after the win against Liberty. “If you were there 20 minutes after, it looked fine,” Sharp said. “Of course, that didn’t do anybody any good during the game.” Chris Ostein, senior producer and director at Mountaineer Sports Network, said no issues occurred during tests the week prior to the game and expected the same for the game. “If it’s working all week and working during pre-game, you expect it to work during the game,”

CONCERT ANALYSIS AND MORE PHOTOS ON PAGE 12

WVU ‘D’ tested

*Deadline is 12:00 p.m. the day before publication. Contract rates apply only if at least 1/2 of available run dates are used during a one (1) month period.

CROSSWORDS & COUPONS

A single sheet insert (8 ½ x 11”) is $615.00

BY DAVID RYAN

5

You have a variety of color choices in every issue of The Daily Athenaeum. Demographics show that color can increase ad awareness by 77%.

Half Page 6 col x 10.5”

BRIAN GAWTHROP/THE DAILY ATHENAEUM

Faulty equipment, software cause multiple issues in football’s opener

4

DISPLAY ADVERTISING RATES

COLOR RATES

Full Page 6 col x 20.75”

The north-side scoreboard at Milan Puskar Stadium during the pregame entrance video when a black line appeared. The line stayed throughout the game.

News: 1, 2, 3 Opinion: 4, 5 Sports: 7, 8, 9 A&E: 10, 12

*Contract Non-Contract 1x2 “........................ $22.68 ...................................... $26.44 1x3“......................... $34.02 ...................................... $39.66 1x4“......................... $45.36 ...................................... $52.88 1x5“......................... $56.70 ...................................... $66.10 1x6“......................... $68.04 ...................................... $79.32 1x7”......................... $79.38 ...................................... $92.54 1x8”......................... $90.72 .................................... $105.76

travis.crum@mail.wvu.edu

Scoreboard issues expected to be resolved

THE FRAY

INSIDE

CLASSIFIED ADS - DISPLAY RATES

The Fray concert. Next week’s SGA meeting will be held at the Student Recreation Center to launch SGA across campus, an initiative to hear more student voices across campus. A Speak Up even will begin at 6 p.m. focusing on health and wellness and the meeting will begin at 7:30 p.m.

Half Page 5 col x 6”

3

Deadline for all advertising space, color, copy and payment is 4:30 p.m. Eastern time, two business days prior to publication. Cancellation or changes in ads cannot be accepted after deadline.

*Maximum of 4 rotating ads all pages the same. *For additional information and terms call 304-293-4141

praises with MIX. “We had a total of 26 comments,” said Peters. “(SGA President) Jason Zuccari and I will meet with Mark Six from OIT to go over the list and improve MIX. OIT is aware of this issue and is looking forward to working with us.” Four Governors were missing from the meetings, as well as SGA President Jason Zuccari. Peters said Zuccari was at

4 COLUMN

4:30 P.M. 4:30 P.M. 4:30 P.M. 4:30 P.M. 4:30 P.M.

6 Month $900 $800

dent Whitney Rae Peters to allow students to voice concerns about academic advising. “This will be a really good chance for the whole campus to talk about issues they’ve had with advising,” Hess said. “We are going to set it up in a way so that it can be specifically tailored to everyone’s individual problems.” SGA set up a blog Aug. 26 to discuss students’ issues or

2

All accounts which have been granted billing privileges are allowed 30 days past the billing date to pay the balance in full. All balances not paid in 30 days are subject to a finance charge of 1.5% per month. Any errors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice. In the case of a disputed charge, the remainder of the balance due should be paid along with written notification for the reason of the amount withheld. No adjustment will be made for errors that do not materially affect the value of the advertisement. Advertising which has minor discrepancies such as misspelling or small type transposition, but which do not affect the ability of the reader to respond to the ad will be considered substantially correct and full payment is required. The Daily Athenaeum is not responsible for advertisements which do not appear. All negotiations regarding a complaint are dealt with on an individual basis and must be personally approved by the Director.

THURSDAY FRIDAY MONDAY TUESDAY WEDNESDAY

Time

3 Month $600 $500

convenience store’s hours “sucked” because his classes always ran during its hours of operation. Kast sent the petition around where most SGA members signed. If the petition is successful, he said he will write a resolution for SGA to back better food choices on the campus. Another blog will be set up by Gov. Kyle Hess and Vice Presi-

Quarter Page 2 col x 8”

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Full Page 5 col x 10.625” $679.94

Half Page 5 col x 6” $379.50

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Coupon 5 col x 1.625” $60.00

1

Out-of-town and new advertising accounts must pre-pay for advertising until credit is established. All political, “closing” and “going out of business” advertising must be prepaid. To establish a credit account, an advertiser is required to complete a credit application and prepay until credit has been verified. (Please allow 30 days for approval.)

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

Deadline

Top Banner Side Boxes

1 Month $300 $275

BY TRAVIS CRUM campus. STAFF WRITER “For those who don’t know, the engineering campus has A petition was presented dur- Bits & Bytes, a convenience ing West Virginia Student Gov- store. They don’t accept meal ernment’s Association meeting plans and they are overpriced,” Wednesday requesting the Uni- Kast said. versity provide a better food se“Tons of engineering stulection at the Engineering Sci- dents have come up to me asking when I was going to be startences campus. Gov. Paul Kast presented the ing this petition.” A student in the audience petition because only a convenience store is located on that agreed with Kast, saying the

72° / 55°

1 pt. rule around line ad - $2.50/day extra All Words Bold - $2.00/day extra

VOLUME 123, ISSUE 14

SGA petitions for better food options

SUNNY

20 word maximum. For each word over 20 - 20¢/per word per day

www www.THEDAONLINE.com

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TERMS AND POLICIES

Publication Day

Web advertising is now offered by The Daily Athenaeum online.

REGULAR EDITION

“Little good is accomplished without controversy, and no civic evil is ever defeated without publicity.”

da

THURSDAY SEPTEMBER 10, 2009

2 COLUMN

Alan R. Waters ........................................................Director Bonnie R. Fisher ................................. Advertising Manager Jami A. Christopher .................Production/Systems Manager Roy Bate ............................................. Distribution Manager Pamela Dodson ..................Accounting/Classified Manager Josh Zontek...........................................Graduate Assistant Kyle Hess ................................. Student Business Manager

DISPLAY AD DEADLINES

WEB ADVERTISING

1 Day .......................................................................... $5.28 2 Days ........................................................................ $9.68 3 Days ...................................................................... $13.20 4 Days ...................................................................... $17.60 5 Days ...................................................................... $22.00

THE DAILY ATHENAEUM

1 COLUMN

PERSONNEL

Advertising simulating news can be set in body type, but must carry the word “advertisement”. Normally, no display advertising will be published upside down, sideways, or in any other manner that is not in keeping with good, traditional newspaper make-up.

CLASSIFIED ADS - LINE RATES

Front page advertising is now offered in The Daily Athenaeum. The new premium space is 3.6667” wide x 2.4838” deep; located in the bottom right hand position of the front page. The normal advertising deadlines apply. A premium rate of $375.00 is available per insertion. Please call your sales representative or our office for additional information.

7.208” 519 pt

The Daily Athenaeum is West Virginia University’s awardwinning daily newspaper. For over 100 years The Daily Athenaeum has been the voice of the Mountaineers. It is published Monday-Friday and is the 9th largest circulation newspaper in the state of West Virginia.

Positioning of advertisements in the paper will be done on a request basis and handled as such. Requests for position will be honored when possible but no page position can be guaranteed. Any standard advertising position may be purchased at 25% of the cost of said advertisement when possible (minimum advertising size will be 10 inches.) Position will be sold on a first come, first serve basis.

CLASSIFIEDS

FRONT PAGE ADVERTISING

5.375” 387 pt

284 Prospect St., Morgantown, WV 26506 Retail/Classified/Business: (304) 293-4141 Newsroom: (304) 293-5092 • Fax: (304) 293-6857 Web Site: www.thedaonline.com Email: da-ads@mail.wvu.edu; da-classifieds@mail.wvu.edu da-production@mail.wvu.edu; da-editor@mail.wvu.edu

*Are you a new local business? Place your Grand Opening Ad for one-half price! Run your first ad of 30” or more and receive 50% off the local open rate. Then run as many ads as you like for the next four weeks at a 25% discount off the local open rate. After the four weeks is over you may sign a local contract with the inches already run being credited toward the total inches needed to fulfill it. Shows, concerts, traveling sales, political ads and other transient advertisers do not qualify for this rate.

Inserts must be received at The Herald Standard, 8 East Church St., Uniontown, PA 15401. ATTN: Lou Tom They must be received at least 5 days in advance between 6 a.m. - 4 p.m. Phone: 724-439-7552.

3.541” 255 pt

THE DAILY ATHENAEUM

Grand Opening Rate* ...... $6.63 per column inch

1.708” 123 pt

CONTACT INFORMATION

Ads created by The Daily Athenaeum will be available for proofing prior to publication. Proof service is to correct typographical errors and deviations from original layout - not for alterations, size changes or additions of new copy. When proofs are delivered, responsibility for correction is that of the advertiser. Upon approval, The Daily Athenaeum is no longer liable for errors. Additional charges may be assessed for more than two proof changes.


LOCAL RATE CARD 2011-2012 No. 29 | Effective Aug. 16, 2011

Publishing for 125 years, and counting.


MARKETING STATISTICS Readership: 92% of students have read their college newspaper in the past 30 days1. 89% of University Park students (37,380 students) have read The Daily Collegian at least once in the past 7 days1. 82% of University Park faculty (8,036 faculty members) have read The Daily Collegian in the past 90 days1. Collegian publications are distributed in more than 120 points across campus, in dorms, and downtown. Our average circulation is 18,000 papers, with a readership of 36,000.

Advertising: 83% of college students have tried a product or store after seeing it advertised in their newspaper1. 70% of students say that they have been motivated to take some sort of action after seeing ads in their college newspaper1. Students named coupons and specials as two of the aspects they like best about the Collegian2. The classifieds page was listed as one of the sections students usually read first in the Collegian2.

National Student Spending: College students spend more than $20 billion annually3. 40% of this annual spending goes towards discretionary items including food, beverages, and entertainment3. College students spent more than $11 billion on food and beverages, and more than $3 billion on entertainment in just one year3.

Statistics courtesy of Alloy Media + Marketing and Penn State Pulse.

1

Statistics courtesy of Penn State Marketing Association Fall 2010 survey.

2

Information from College Student Spending Behavior Oâ&#x20AC;&#x2122;Donnell & Associates LLC.

3

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TABLE OF CONTENTS Page 4 Page 5 Page 6 Page 7 Page 8

| | | | |

The Daily Collegian, Venues, Sponsorships, Special Sections Collegian Magazine rates and schedule, The Weekly Collegian The Daily Collegian Online Collegian Media Contracts, Color, Preprints Publication Calendar, Contact Information

Our Products

The Daily Collegian is the Penn State student newspaper serving the 42,000 students at the University Park campus. The Collegian has been the primary source of news and information for Penn State students, faculty and staff since 1887. Deadlines 2 business days in advance at 4:00 p.m. Venues is our Thursday Arts & Entertainment magazine. Venues is inserted into The Daily Collegian every Thursday and provides advertising, music and movie reviews, and feature articles designed to help readers choose weekend activities and events. Deadline Mondays at 4:00 p.m.

Collegian magazine

Collegian Magazine is a publication focused on special events at Penn State. We publish Collegian Stadium Magazines for each home football game. Collegian Magazine is also published regularly throughout the school year. Deadlines typically 10 days in advance at 4:00 p.m.

The Weekly Collegian is a subscription-based broadsheet published at branch campuses during the school year and has an avid subscriber base of parents, alumni and Penn State sports fans. Deadline Wednesdays at 4:00 p.m. The Daily Collegian Online is The Daily Collegianâ&#x20AC;&#x2122;s website. With an average of more than one million page views per month during the school year, we know we reach students from all Penn State campuses, parents, alumni and Penn State fans. Check us out at www.collegian.psu.edu.

Technical Information

Minimum ad size: 2 column inches Minimum depth increment: 1/2 inch Minimum width increment: 1 column

The Daily Collegian and The Weekly Collegian: - Full size broadsheet format - Six columns per page - Full colum depth is 21 inches (ads that are more than 18 inches in depth are billed for full column depth) Venues: - Tabloid format - Six columns per page - Full column depth is 9.5 inches (ads that are more than 7.5 inches in depth are billed for full column depth) Display Classifieds: - Ads for The Daily Collegian only - Full column depth is 19 inches

Submission Guidelines

Collegian prefers to receive ads in .PDF Adobe Acrobat format. Other formats also accepted include: - .TIF, .GIF, .BMP - .PSD (Adobe Photoshop) - .AI (Adobe Illustrator) - .EPS - .QXD (QuarkXpress) - .DOC (Microsoft Word) - .CDR (CorelDRAW) Fonts: Please save your text objects as curves or outlines to preserve visual integrity. The Collegian reserves the right to alter embedded fonts for reproduction at press, which may impact visual appearance. Images should be at a minimum of 175 dpi (the resolution at which the paper is printed) and not exceed 300 dpi. If you retrieve your images from the web, be aware that they have a default resolution of 72 dpi and will reproduce very poorly.

Policies

All advertising is subject to the approval of the Business Manager, who reserves the right to refuse any advertising. Only the publication of an ad signifies acceptance by Collegian Inc. Any advertisement which offers opinions, presents allegations or advocates a position with regard to social or political issues must contain the name of the sponsoring individual or organization. Individuals placing such ads at the Collegian office are required to present proof of identification. The advertiser and, if applicable, the advertising agency, assume liability for all content. The advertiser and, if applicable, the advertising agency, also assume responsibility for any claims made against Collegian Inc. arising from the publication of the advertisement. For a complete list of advertising policies, see Collegianâ&#x20AC;&#x2122;s website at www.collegian.psu.edu.

checks payable to Collegian Inc. We accept Visa and Mastercard. Payment may be made at the Collegian business Payment Make counter during normal business hours - 8:30 a.m. to 5:00 p.m. weekdays while Penn State classes are in session. Pre-payments for display ads may be mailed to the Advertising Manager at the Collegian Inc. offices.

3


THE DAILY COLLEGIAN

The following rates apply to local advertisers who own or operate a business in Centre County. Local rates also apply to on-campus event sponsorships and oncampus recruiting.

Monthly Volume Discount Rates

+ VENUES Sizing Guide

Calculated per calendar month.

3 col. x 3”

2 col. x 2”

Total inches

Rate per column inch

4 col. x 2”

2 col. x 3”

2 to 25.5 26 to 50.5 51 to 75.5 76 to 100.5 101 to 150.5 151 to 200.5 201 or more

$13.30 12.40 12.10 11.65 11.30 11.05 10.90

1 col. x 3”

1 col. x 5”

1 col. x 2”

3 col. x 10.5”

$53.20

$119.70

$79.80

$106.40

$66.50

$39.90

$390.60

$26.60

2 col. x 4”

3 col. x 5”

6 col. x 10.5” Half page

$106.40

2 col. x 5”

$199.50

Full page

$762.30

$133.00

6 col. x 21” $1,423.80

4 col. x 10” $496.00

Sponsorships

Special Sections

su|do|ku Your business could sponsor this student favorite with a 4.2” x 1.5” banner atop the puzzle for just $36.60. Or purchase the top and bottom banners for $67.55. Also available in Venues and Collegian Magazine.

Advertise atop this daily feature appearing in the classifieds section. $51.80 for a 3.22” x 1” banner.

One or two 3.22” x 1” spaces are available for this puzzle, appearing daily in the highly visible classifieds section. $45.20 for the top, or $83.30 for both.

Welcome our newest puzzle to the bunch by sponsoring the 4.89” x 2” space for $80.00. Our largest puzzle sponsorship, without the biggest price tag.

Collegian Classifieds Readers will surely notice your ad while browsing the classifieds section for jobs, housing, and other great deals, or while they check their horoscope and finish the puzzles. Not available in The Weekly Collegian.

Open rate: $15.25 Monthly rate: $13.30 Contact a Customer Service representative for line ad rates.

4

Earned with one ad in each issue of any given calendar month.

Special sections are advertising-only themed guides within the Daily. Each guide offers free full process color. Space is limited. Contact your Account Executive to reserve a space. Deadline Guide Published 4 p.m. Parents’ Weekend

Wednesday, Sept. 7

Friday, Sept. 16

Halloween Guide

Wednesday, Oct. 19 Wednesday, Oct. 26

Holiday Gift Guide

Tuesday, Nov. 15

Tuesday, Nov. 29

Valentine’s Day

Thursday, Feb. 2

Thursday, Feb. 9

St. Patrick’s Day

Wednesday, Feb. 29

Friday, March 16

Senior Sendoff* Tuesday, April 17 *Full process color not included.

Tuesday, April 24

Premium Placement

Page | Front

Only one business can purchase this coveted banner below page one news content per day. Full process color included. $500 for single run, $1,350 for 3-day run*, $2,125 for 5-day run*

*Within the calendar month.

Placement | Secure Guaranteed

your favorite spot in the paper for your advertisement. Ask your Account Executive for a list of spots available for a 25 percent premium.


COLLEGIAN MAGAZINE

Stadium Issues of Collegian Magazine will now be published inside of Friday’s edition of The Daily Collegian and as a stand-alone publication. Premium Collegian Magazine Deadline 4 p.m. Published Ad Size col x in. Price Positions1 col x in. Price Fall 101 Monday, Aug. 1 Friday, Aug. 19 Centerfold

12 x 9.5”

$1,835.40

$438.23

Back cover

6 x 9.5”

$984.39

3 x 9.5”

$445.74

Inside front or back

6 x 9.5”

$918.84

quarter page

3 x 4.67”

$287.77

Roster block2 2 x 4.67”

$260.21

2 column block

2 x 4.67”

$201.65

2 column mini

2 x 2.3”

Table of $562.88 3 x 9.5” contents 1 Business Manager will assign premium positions based on requests. 2 Only available in Stadium Issues.

Full page

6 x 9.5”

$770.07

1/2 page 6 x 4.67” horizontal 1/2 page vertical

$110.40

Sizing Guide 1/2 page vertical

2 col. block

(2 col. x 4.67”)

2 col. mini

(2 col. x 2.3”)

1’’

One column inch

quarter page

actual size

1.56’’

Columns wide 1 2 3 4 5 6

Column Width Inches wide 1.56 3.22 4.89 6.56 8.22 9.89

Friday, Sept. 2

Alabama

Tuesday, Aug. 30

Friday, Sept. 9

Housing Issue

Thursday, Sept. 8

Tuesday, Sept. 20

Eastern Michigan

Tuesday, Sept. 13

Friday, Sept. 23

Iowa

Tuesday, Sept. 27

Friday, Oct. 7

Purdue (Homecoming)

Tuesday, Oct. 4

Friday, Oct. 14

Illinois

Tuesday, Oct. 18

Friday, Oct. 28

Nebraska

Tuesday, Nov. 1

Friday, Nov. 11

Fall Finals

Tuesday, Nov. 29

Monday, Dec. 12

Blue and White*

Tuesday, April 10

Friday, April 20

Spring Finals

Monday, April 16

Monday, April 30

Summer 101*

Wednesday, April 18

Monday, May 14

Stadium Magazine Contract

(3 col. x 4.67”)

Full Page (6 col. x 9.5”)

Tuesday, Aug. 23

*Dates subject to change.

(3 col. x 9.5”)

1/2 page horiz horizontal 6 co coll. x 4.67 4.67””

Indiana State

Picas wide 9p4 19p4 29p4 39p4 49p4 59p4

Save 15 percent off Stadium Magazine rates with a contract to run in all seven publications. - Reach the 110,000 fans at Beaver Stadium as well as area hotels and restaurants. - Receive the additional exposure of Friday’s edition of The Daily Collegian. - Deadline to sign a Stadium Magazine Contract is August 23, 2011.

THE WEEKLY COLLEGIAN Publication dates for The Weekly Collegian are always on Wednesdays. Fall 2011 Spring 2012

Summer 2012

August 31 through December 7 January 18 through April 25 Fall Sports Preview (tabloid) No issue November 23 No issue March 7 August

Open rate: $5.10 per col. inch

Combo rate*: $3.65 per col. inch

*Place one display ad in any issue of The Daily Collegian at your regular rate and place the same ad in The Weekly Collegian for only $3.65 per column inch. Insertion dates for both publications must be within seven days.

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THE DAILY COLLEGIAN ONLINE The following rates apply to local advertisers who own or operate a business in Centre County. Local rates also apply to on-campus event sponsorships and on-campus recruiting.

About www.collegian.psu.edu The Collegian established an online presence in July 1996. In addition to current articles, our site has a vast archive of past news, audio and video files, staff blogs, and special online features. The Daily Collegian Online is updated throughout the day as news breaks. Banner advertisements are sold in one week blocks. All advertising sizes conform to interactive Advertising Bureau standards. Rates are subject to change.

Available Web Ad Sizes A B Video Sponsorship

C

The Daily Collegian Online offers a variety of multimedia features. For only $200 a week, your business can sponsor every video that appears on our website.

Sizes and Rates A Leaderboard - 728 x 90 pixels $60 the first week, $45 each additional week

B Medium rectangle - 300 x 250 pixels C Half page - 300 x 600 pixels $60 the first week, $45 each additional week

$40 the first week, $35 each additional week

Discount rates apply for consecutive weeks only.

Long-Term Agreements

The following agreements apply only to the leaderboard and medium rectangle ad sizes. Semester Agreement Academic Year Agreement Full Year Agreement 17 weeks priced at $42/week 38 weeks priced at $41/week 52 weeks priced at $40/week Total investment: $714.00 Total investment: $1,558.00 Total investment: $2,080.00

Web Traffic and Notes During the Fall and Spring semesters, The Daily Collegian Online transmits between 1 million and 2 million page views per month. During the Summer semester, The Daily Collegian online transmits up to 1 million page views per month. Actual traffic values for The Daily Collegian Online vary daily.

6

The actual number of views for your banner will depend upon its duration. The minimum views for seven full days should not be less than 4,500. Text links are also available. Please call the Customer Service Department for more information.


COLLEGIAN MEDIA CONTRACTS Everything counts. Yes, everything. Level 1 2 3 4 5 6 7 8

Amount

$6,100 $8,700 $12,000 $17,700 $23,300 $34,100 $44,000 $53,000

Rate pci $11.15 $11.05 $10.95 $10.75 $10.60 $10.35 $10.00 $9.65

Annual advertising contracts are available for all Collegian Inc. media at discounted column inch rates when the advertiser commits to a certain monetary level. Advertisers who exceed the level of their contracts will qualify for a lower column inch rate once advertising costs surpass the subsequent level.

COLOR

For the first time, you have the flexibility to fulfill your Collegian Media Contract with any advertising you see fit. The cost of running in any Collegian publication, color, sponsorships, front page advertisements, guaranteed placement, inserts, etc. will count towards your contract. Below is an example of how a Level 2 contract could be used in the month of September. 50 column inches in The Daily Collegian = $552.50 1 run of full process color = $220.00 1 quarter page ad in a Stadium Magazine = $154.81 1 front page advertisement = $500.00 4 weeks of online leaderboard advertising = $195.00 Total = $1,622.31 $1,622.31 out of $8,700.00 Level 2 Collegian Media Contract fulfilled

in Fall 2011, all color ads will run in full process color. OPColor* | Beginning $220 Color Submission Checklist:

Make your ad P

Same color discount** | $200 Weekly Collegian color | $100

PREPRINTS

- Are photos at 175 dpi? - Are all text objects converted to curves/outlines?

*Color refers to The Daily Collegian, Collegian Magazine, and Venues. **The color portion of the ad must appear in subsequent editions exactly as it originally appeared to qualify for this discount.

Preprinted advertising is accepted for The Daily Collegian only. - The normal full-run number of inserts during the Fall and Spring semesters is 17,000. - Maximum preprint size = 11â&#x20AC;? x 11â&#x20AC;? - No inserts are scheduled for Friday issues. - No inserts will be scheduled for Wednesday, November 9. - Shipping address: The Sentinel ATTN: Collegian 375 Sixth Street Lewistown, PA 17044 Net open rate - (9,000 or more) $118.00 per 1,000 inserts. Bulk discounts - A bulk discount is available for advertisers who insert more than 34,000 pieces between Aug. 16, 2011 and Aug. 13, 2012.

Bulk Rates

No. of preprints 9,000 to 34,000 34,001 to 68,000 68,001 to 102,000 102,001 to 136,000

Rate per 1,000 inserts $118 $101 $92 $80

Partial Run Rates

No. of preprints 5,000 to 5,999 6,000 to 6,999 7,000 to 7,999 8,000 to 8,999

Rate per 1,000 inserts $148 $140 $132 $124

7


1/4”

1/4”

1/4”

1/4”

1/4”

1/4”

5 columns

7” 4 columns

1/4”

August

Su M T W R F Sa

7 14 21 28

4 11 18 25

2 9 16 23 /30

1 8 15 22 29

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

December

Su M T W R F Sa

6 13 20 27

4 11 18 25

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

February

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

March

Su M T W R F Sa

Su M T W R F Sa

5 12 19 26

4 11 18 25

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23

3 10 17 24

4 11 18 25

May

Su M T W R F Sa 6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

Key

2” 1”

2 9 16 23 30

Su M T W R F Sa

4” 3”

October

Su M T W R F Sa

6” 5”

September

Su M T W R F Sa

November

3 columns

1/4”

8”

2 columns

1/4”

9”

1 column

1/4”

6 columns

10”

Publication Calendar

The Daily Collegian The Weekly Collegian Collegian Magazine* *Stadium Issues of Collegian Magazine are distributed inside of Friday’s Daily Collegian and as a stand-alone publication on Saturday.

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

3 10 17 24 /31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

January

Su M T W R F Sa 1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

April

Su M T W R F Sa 1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

Contact Information

5 12 19 26

6 13 20 27

7 14 21 28

Mailing Address | The Daily Collegian James Building 123 S. Burrowes St. State College, PA 16801-3882 Phone | Business: 814-865-2531 News: 814-865-1828 Fax | 814-865-3848 Website | www.collegian.psu.edu Email | dailycollegian@gmail.com (for advertising inquiries) collegianbilling@gmail.com (for billing inquiries) Personnel | Business Manager: Stephanie Haas Advertising Manager: Mike Cottone Editor-in-Chief: Lexi Belculfine Business Hours |Monday-Friday, 8:30 a.m. - 5 p.m. when classes are in session


2011/2012 MEDIA KIT

WUSC-FM GARNET & BLACK THE DAILY GAMECOCK


UNIVERSITY OF SOUTH CAROLINA WHO WE ARE Student Media at the University of South Carolina offers students the opportunity to gain experience in print, broadcast, online media, advertising sales and graphic design. Student Media consists of The Daily Gamecock newspaper, Garnet & Black magazine, SGTV and WUSC-FM. All students are invited to participate in one or more media groups regardless of major, year in school or previous experience. In addition to obtaining specialized skills, many students use their experience to earn internships and jobs following graduation.

GET IN TOUCH

MAIL

Main Office: 803-777-3888

Web: www.sa.sc.edu/studentmedia

Student Media

Display Ads: 803-777-3018

Creative Services: smcreativeservices@sc.edu

1400 Greene Street

Newsroom: 803-777-7726

Advertising Office: smadsales@sc.edu

RH 343

Fax: 803-777-6482

Classifieds: saclassi@mailbox.sc.edu

Columbia, SC 29208

SCOTT LINDENBERG Director of Student Media E: sclinden@mailbox.sc.edu P: 803-777-3915

EDGAR SANTANA Creative Director E: santanae@mailbox.sc.edu P: 803-777-5094

SARAH SCARBOROUGH Advertising Manager E: sarahs@mailbox.sc.edu P: 803-777-5064

KRISTINE CAPPS Business Manager E: kristine@mailbox.sc.edu P: 803-777-7866

USC STUDENT MEDIA 2011/2012

C. NEIL SCOTT Production Manager E: scottcn@mailbox.sc.edu P: 803-777-2833

OFFICE HOURS Monday - Friday 8:30AM - 5:00PM


THE NUMBERS THIS IS OUR AUDIENCE:

35,173 Total enrollment for 2010 - 2011 5,576 USC Faculty & Staff

69.3%

1

of respondents have visited a restaurant or business due to an advertised offer in The Daily Gamecock.

54.3%

[

21,383 Undergrads 8,214 Graduates

]

1

have told a friend about an ad they saw advertised in The Daily Gamecock.

51.8% 1

have used a coupon or mentioned an advertised offer in The Daily Gamecock.

94%

2

of undergraduates visit a restaurant 3.9 times a week.

Out of 29,597 students enrolled at USC: 72% are undergraduates 27% are graduates/ professionals 45% are male 55% are female 64% of undergrads live off-campus or commute http://ipr.sc.edu/factbook/2011 /columbia/index.htm

$1,274,188

2

is the total spent by USC undergrads, graduate students, faculty and staff eating away from home during a typical week.

$2,897,381

2

is spent a month on hair styling, shoes and clothing by USC students, faculty and staff reading The Daily Gamecock.

$138 million

2

is the combined disposable income of USC students, faculty and staff.

1 Readership 2 Survey

survey conducted spring 2010 by the Student Media advertising department. For more information, contact your sales rep. conducted Spring 2007 by Newton Marketing & Research, Norman, Oklahoma. For more information, contact your sales rep.

USC STUDENT MEDIA 2011/2012


STUDENT MEDIA PUBLICATIONS THE DAILY GAMECOCK With a readership of more than 35,000 students, faculty and staff, and more than 100 years of tradition, The Daily Gamecock is the perfect medium to reach one of the largest and most sought-after markets in Columbia. The Daily Gamecock publishes 12,000 issues Monday through Friday and is distributed to nearly 100 locations on and around campus. We offer a 20 percent discount on the second ad of schedule and 30 percent for all remaining ads. To receive the discount, no changes are allowed. Any time you start a new ad schedule, you will pay full price for the first ad and receive discounts on all other ads on that schedule. The discounted rates listed below are offered in exchange for a commitment to a specified amount. A contract must be signed in order for the rate to apply. All advertising charges (color, online, special sections, etc.) will count toward achieving the contract.

LOCAL Open $2,000 $3,000 $4,000 $5,000 $7,000 $10,000 $15,000 $20,000 $30,000

$9.00 $8.80 $8.60 $8.40 $8.20 $7.90 $7.60 $7.00 $6.50 $6.00

UNIV./NONPROFIT Open $8.00 $2,000 $7.50 $4,000 $7.00 $6,000 $6.50 $10,000 $6.00 $15,000 $5.50 $20,000 $5.00

$

STUDENT ORG. Open $7.00 $1,000 $6.80 $2,000 $6.60 $5,000 $6.00 $10,000 $5.50 $15,000 $5.00 $25,000 $4.50

NATIONAL Open $2,000 $5,000 $10,000 $15,000 $25,000 $35,000

$11.30 $11.00 $10.70 $10.20 $9.70 $9.20 $9.00

We charge a 20 percent premium for guaranteed positioning if the position requested is available. All rates are per column/inch. For instance, a 3 column by 5 inch ad would be 15 col/in.

Advertisers choosing to have an ad created by Student Mediaâ&#x20AC;&#x2122;s creative services department must submit all art and copy by the space deadline. A proof will be emailed or faxed for approval. Clients may email or fax any changes or corrections back to their advertising representative. If notification is not given by the proof deadline, the ad will automatically be released for publication. Due to time constraints, a second proof cannot be provided. Ads cancelled after the space and copy deadline will be charged a 100% spacing fee.

DEADLINES PROOF DEADLINE

ISSUE

SPACE DEADLINE

Monday

Wednesday, 5PM

Tuesday

Thursday, 5PM

Monday, 11AM

Wednesday

Friday, 5PM

Tuesday, 11AM

Thursday

Monday, 5PM

Wednesday, 11AM

Friday

Tuesday, 5PM

Thursday, 11AM

USC STUDENT MEDIA 2011/2012

Friday, 11AM


ADVERTISEMENT SIZES BROADSHEET ALL SIZES ARE PER COLUMN/INCH 6 x 20.8"

6 x 10.5"

3 x 10.5"

3 x 5"

3 x 2"

2 x 2"

TABLOID ALL SIZES ARE PER COLUMN/INCH 6 x 9.89"

LIFE IN COLOR

FULL COLOR

6 x 4.86"

3 x 4.86"

COLUMN SIZES 1=1.511" 4=6.54" 2=3.189" 5=8.22" 3=4.867" 6=9.89"

3 x 2"

COLOR RATES 4 col/in - 15 col/in

$4.00

16 col/in - 31.5 col/in

$3.50

32 col/in - 63 col/in

$3.00

64 col/in - 80 col/in

$2.75

81 col/in - 126 col/in

$240*

Spot Color (any size)

$50**

When creating a spot color ad to run in The Daily Gamecock newspaper, use one of the acceptable spot color formulas to build the color. These color forSPOT COLOR

mulas can be found at our advertising web page: www.sa.sc.edu/studentmedia/advertising.htm *Flat rate. All prices listed are per column/inch. **Student Media reserves the right to change spot colors to the closest acceptable color formula from the chart. Unacceptable colors include CMYK formulas not listed, any RGB color formulas and Pantone spot colors.

BLACK+WHITE

USC STUDENT MEDIA 2011/2012


STUDENT MEDIA PUBLICATIONS PUZZLES The sudoku and crossword puzzles are very popular features in The Daily Gamecock. Students, faculty and staff can be seen throughout campus passing time solving these entertaining puzzles. Advertisers can take advantage of this captive audience by placing ads within the puzzle areas. This sponsorship offers a great value since the ad will be in front of a potential customer for a long period of time. Puzzles are sold on a first-come, first-serve basis. Puzzle ads can be purchased for $50 apiece, or $40 apiece for a block of 10 per semester.

CLASSIFIEDS The Daily Gamecockâ&#x20AC;&#x2122;s classifieds page offers advertisers great exposure to a key demographic in the Midlands. Students, faculty and staff turn to the classifieds for job opportunities, tutoring, merchandise, apartments, automobiles, and more.

PREPRINTED INSERTS Circulation:12,000 | Minimum insert: 3,000 Rate: $78/1000 Rate is based on four pages or less; there is an extra charge of $5 for each additional four pages. A sample insert must be submitted to the Student Media advertising office at the time the insertion reservation is made. After receiving approval and completing all placement requirements, inserts must arrive at the printer five working days prior to the publication date. Ship preprinted inserts to: The State-Record Company | 1401 Shop Road | Columbia, SC 29202 Attn: Charles Brunson

USC STUDENT MEDIA 2011/2012


ONLINE ADVERTISING WWW.DAILYGAMECOCK.COM

1

2

3

The online version of The Daily Gamecock will put your business a click away from visitors, parents, alumni, and Gamecock fans in addition to USC students, faculty and staff. DailyGamecock.com averages over 3,500 daily page views when school is in session. Ads are priced by page views (the number of times each ad is displayed online) and are sold in blocks of 5,000 page views. For every 25,000 page views purchased, 5,000 page views will be added for free. Please note that more than one ad may rotate in each ad space.

1 2 3

TOP BANNER 728 x 90 pixels $40 LARGE BOX 300 x 250 pixels $30 TOWER 120 x 250 pixels $20

USC STUDENT MEDIA 2011/2012


GARNET & BLACK WWW.GANDBMAGAZINE.COM Chronicling student life on campus since 1994, Garnet & Black is USC’s student-produced magazine. Whether exploring national issues and their impact on USC’s campus or covering the latest in arts and entertainment, G&B creates a buzz on campus. The longer shelf life of this publication keeps advertising in the hands and minds of USC students, faculty and staff.

PUBLICATION SCHEDULE ISSUE Fall Issue #1 Print Fall Issue #2 Online Spring Issue #1 Print Spring Issue #2 Online

BACK COVER (8.5 x 11) INSIDE COVER (8.5 x 11)

8.5" x 11"

PUBLICATION October 2011 November 2011 February 2012 April 2012

$700 $600

3.875" x 5.125"

DEADLINE September 7 October 31 January 23 March 19

8" x 5.125"

FULL PAGE (8 x 10.5) HALF PAGE (8 x 5.125)

QUARTER PAGE (3.875 x 5.125) $200

$500 $300

WEB ADS The online version of Garnet & Black will put your business in front of visitors seeking high impact content and cutting-edge design. With weekly blogs and online-only electronic publications, visitors are treated to new content that will keep them coming back throughout the year.

1 2

TOP BANNER 468 x 60 pixels $50* LARGE BOX 300 x 250 pixels $40*

*Prices given are per semester online.

USC STUDENT MEDIA 2011/2012


90.5 WUSC-FM FREE-FORMAT SHOWS, 24/7 WUSC-FM is the USC’s non-commercial, educational, free-format radio station on the frequency 90.5-FM. The station transmits at 2,500 watts with a range of approximately 30 miles and serves an international audience with its webcast at wusc.sc.edu. WUSC relies on listener contributions to help support station operations. WUSC has been providing diverse and unique programming to the Columbia area since 1947. WUSC is one of only a handful of free-format radio stations in the country. Free-format radio programming allows the DJs to determine the content of their shows by choosing music from WUSC’s extensive and diverse music library. WUSC offers a concert calendar, ticket giveaways, community news, remote broadcasts, a station web page and more. Through underwriting, local businesses have the opportunity to be recognized for supporting quality programming. For more information, call the Public Affairs Director at 803-777-7172, or visit wusc.sc.edu.

SEMESTER ONE HOUR (24 Spots) TWO HOURS (48 Spots) THREE HOURS (72 Spots) EACH ADDITIONAL HOUR (24 Spots)

ACADEMIC YEAR $260 $415 $570 +$150

ONE HOUR (48 Spots) TWO HOURS (96 Spots) THREE HOURS (144 Spots) EACH ADDITIONAL HOUR (48 Spots)

$470 $730 $980 +$250

SUMMER PAPER GOING STRONG, ALL YEAR LONG Reach thousands of students, faculty and staff, as well as visitors to the campus with our weekly summer edition of The Daily Gamecock. With many students and their parents on campus for orientation (over 10,000) and summer campus tours (over 5,000), advertising in the summer issues of The Daily Gamecock is an affordable and effective way to create a new client base with incoming students and renew your connections among returning students. The summer paper publishes every Wednesday during summer sessions with a circulation of 6,000. LOCAL UNIVERSITY DEPARTMENT

$5.00 $4.00

NATIONAL STUDENT ORGANIZATION

$7.00 $3.00

Spot color rates are $50 per ad, regardless of size. All prices listed are per column/inch.

USC STUDENT MEDIA 2011/2012


AD SUBMISSION GUIDELINES CREATING CAMERA-READY ADS Q: What’s a camera-ready ad? A: A camera-ready ad is one that is created to the size that will appear in the newspaper. It meets all of The Daily Gamecock’s technical requirements, and includes all support documents and fonts needed to print. Q: What’s the preferred file format for ad submittals? A: The preferred file format is a PDF. Be sure to embed all fonts used within your ad and select the “leave color unchanged” setting under the “color” tab. Adobe Distiller settings for The Daily Gamecock newspaper are available for advanced users. Q: Can I submit native files? A: Only files created in the following formats are supported by The Daily Gamecock as camera-ready artwork: -Adobe Illustrator (.ai) -Adobe InDesign (.indd) -QuarkXpress (.qxd) Native files must be accompanied by all support documents (.tif, .eps, etc.) used within artwork; screen, TrueType and printer fonts; and a hard copy of the ad. Only ads created in professional layout software are considered camera-ready. If you have questions about your artwork, please contact your sales representative. File formats not accepted as cameraready artwork include: -Microsoft Word,Publisher, PowerPoint and Excel -JPEG/GIF

USC STUDENT MEDIA 2011/2012

Q: How should I save pictures? A: To ensure high quality reproduction of photographs within ads, all photographs should be at least 180 dpi at the final size (dimension) they will appear as in the newspaper. Do not save photos as RGB images­—they should be created in either CMYK or grayscale. Q: How do I create a spot color advertisement? A: Spot color ads have to be created using one of The Daily Gamecock’s acceptable spot color formulas. Create a custom spot color swatch in your layout software and apply spot color as desired. Color formulas are available from your sales rep or at our website. Q: How do I deliver my camera-ready advertisement? A: Email camera-ready ads to: sacsads@mailbox.sc.edu. Please include the client name and run date in the subject line. You can also save your ad on a CD-ROM or USB flash drive and give it to your sales representative.


ADVERTISEMENT POLICIES GENERAL STANDARDS

ERRORS

Advertising is not acceptable that tends, in the opinion of the Director

Student Media Advertising shall not be liable for slight changes or errors

of Student Media, to destroy the confidence of the consumer. This in-

which do not lessen the value of an advertisement. In the event of an

cludes advertising that is misleading, inaccurate, fraudulent, decep-

error in which Student Media Advertising is liable as herein defined,

tive or ambiguous.

its liability shall be limited to an adjustment in the charge on the first insertion based upon the portion of the advertising space in which the

The Director of Student Media, in consultation with the Editor-in-Chief,

error occurred. Student Media Advertising will not be liable for any

reserves the right to reject advertising that makes misleading claims

other errors unless notified with the correction before the deadline

or uses art or words that impugn or degrade sex, sexual orientation,

of the next issue in which the ad will run. Under no circumstances shall

race, national origin, creed, color, disability or age.

Student Media Advertising, its employees, officers, or the University of South Carolina be held liable for any costs or damages in connec-

The Director of Student Media reserves the right to reject advertis-

tion with the advertisement(s) beyond the cost of the advertisement.

ing that promotes illegal activity or activity deemed detrimental or damaging to the University and its educational mission. The director

POLITICAL ADVERTISEMENTS

further reserves the right to reject any advertising which is deemed

Political ads are accepted on a prepay basis only. The name and address

objectionable due to subject matter, illustration, phrasing, or layout.

of the advertiser, and the words “Paid Political Advertisement,” must appear prominently within the ad.

ALCOHOL POLICY Advertisements for beer and wine may be accepted but must con-

POSITIONING

form with the South Carolina Alcohol Policy and Guidelines. Advertis-

Student Media Advertising reserves the right to refuse or edit customer-

ing for beer and wine must include the following statement: “If you are

provided ads which are of improper size, contain grammatcial mistakes,

under the age of 21, it is against the law to buy alcoholic beverages.

or are not formatted for newspaper reproduction. Student Media Adver-

All South Carolina regulations enforced.” Advertising of other alco-

tising is not responsible for errors which are the result of customer-

holic beverages is not acceptable. Advertising for beer and wine will

provided ads not meeting the criteria under mechanical specifications.

not be accepted if it portrays individuals in a discriminatory manner, encourages high-risk consumption, or places an emphasis on quantity or frequency of use. Beer and wine should not be the only or central themes of such advertisements. CHANGES

PAYMENT All advertising must be pre-paid by the deadline, unless credit arrangements are made in advance. Failure to pre-pay by this time will result in a canceled ad. All balances must be paid within 30 days of publication. Please make all checks payable to “The Daily Gamecock.”

A charge may apply to ads which require changes after the pub-

For a complete list of policies, please speak with your advertising rep-

lished deadline.

resentative.

CANCELING/RESCHEDULING Canceling or rescheduling an ad can be done at no charge when complying with the published deadline. Cancellation of an advertisement after the deadline cannot be guaranteed. Advertisers who cancel after deadline will be responsible for the reserved ad space.

USC STUDENT MEDIA 2011/2012


PUBLICATION SCHEDULE 2011/2012 AUGUST 2011 S

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SPECIAL PUBLICATIONS WELCOME BACK ISSUE Publishes: August 12, 2011, and January 9, 2012 Deadline: August 3, 2011, and January 3, 2012

STRESS BUSTERS Publishes: December 2, 2011, and April 23, 2012 Deadline: November 22, 2011, and April 19, 2012

USC FOOTBALL SEASON PREVIEW Publishes: August 31, 2011 Deadline: August 24, 2011

BEST OF CAROLINA 2012 Publishes: February 16, 2012 Deadline: February 3, 2012

PARENTS WEEKEND 2011 Publishes: September 23, 2011 Deadline: September 16, 2011

USC OFF-CAMPUS LIVING GUIDE Publishes: TBA Deadline: TBA

Daily publication dates Special publication dates

Printed on 10% post-consumer recycled fiber


GENERAL MARKETING & DEMOGRAPHICS 2011 - 2012 Media Kit

“The D.O.”: Sharing a Birth Year with Bob Hope (1903!)

MAIN OFFICE:

MAILING:

WEB:

ADVERTISING DEPT:

CLASSIFIED DEPT:

Daily Orange Advertising 744 Ostrom Ave. Syracuse, NY 13210

dailyorange.com/adrates

(315) 443-9794 ads@dailyorange.com

(315) 443-2869 classifieds@dailyorange.com

FAX: (315) 443-3689

2011 - 2012 Rate Sheets The D.O. provides customized advertising rate sheets for its different content streams. Please ask your ad rep for those that interest you.

690

Little Italy Downtown Near Westside

i: General Info ii: 2011 Reader Survey Results 1: Newspaper Print (“Display”) Ads 2: Classifieds: Print and Online 3: Inserts, Distribution Rack Posters, and Sticky Notes 4: Online, Email, and Text Ads 5: Sports Publications: Guides and Extras 6: Publication Calendar and Special/Sponsored Sections (Note: your packet may not contain all listed sections.)

What We’re All About For 108 years, the Daily Orange newspaper has been a ritual of daily life on the Syracuse University (“SU”) campus. In 2009, The Princeton Review rated this free and widely available newspaper as the 18th most popular campus newspaper in the country – out of thousands of competitors. For a detailed report on our readers and our paper see page ii.

Hawley

Distribution: University and Surrounding Areas Over 30,000 students, professionals, and local residents of the SU community read The D.O. on a weekly basis. A good number of them read the paper daily.

Genesee Westcott

SU

You do the math! 8,000 copies printed 4 papers a week, usually Mon. to Thurs. (with some weekend Game Day Extras)

81

Nottingham

- 2 readers per copy on average - 125 issues per year 22 pages average size 210+ distribution sites (in and around campus)

New Distribution for 2011: 1. Walking delivery to over 1,000 students at home 2. Expanded distribution to Little Italy, Near Westside, and Hawley-Green

Market: Discretionary $$ galore!

On average, the SU community, both students and employees, spend $3,202,250 per week on consumer goods and services – a whopping $125 per person. Daily Orange readers in the surrounding urban markets tend to be professionals, sports fans, and educated citizens.

SYRACUSE UNIVERSITY DEMOGRAPHICS Women: 57% Men: 43% Graduate: 5,902 Undergraduate: 13,736 White (non-Hispanic): 56% Faculty & Staff: 5,173 Other: 44% Newspaper Circulation to Enrollment Ratio: 46%

24,811

GRADUATE

(315) 443-2314 info@dailyorange.com

UNDERGRADUATE

Spending Habits: Mobile Consumers

The favored interests of a typical D.O. reader are fluid due to the constant turnover of new students and professionals on campus. Nearly all readers have good access to transportation, spending money in non-campus areas using cars, local buses, or taxis.

OTHER SU TIDBITS: Incoming freshman class averaged 3.6 GPA in high school. $84,000 average household income of students $63,000 average SU employee salary 77th largest college in the U.S. 80th largest DMA (designated market area) in the U.S. TUITION AND FEES:

$36,302 per year plus housing, meals, expenses.

FROM AROUND THE WORLD: Students come from all 50 states and 124 countries. 53% of students come from outside of New York state. = 1,000 students i

744 Ostrom Avenue · Syracuse, NY 13210 · (315)443.9794 · ads@dailyorange.com · www.dailyorange.com · 2011-2012 RATE CARD


READERSHIP SURVEY RESULTS 2011 - 2012 Media Kit

Here’s What Our Readers Have to Say:

FACT: 85% of people responded that they are satisfied with The D.O. distribution locations.

The Daily Orange survey had approximately 600 respondents during a two week period in the Fall 2010 Semester. The survey consisted of 29 questions about respondents’ usage and attitudes of The Daily Orange, and about their buying behaviors.

“I always read the print version since it’s always available in every building I have class in, so there’s never a need to visit the website.” - survey respondent

Six Top Themes Suggested by Survey Data: The NewHouse Agency, the official, student-run ad agency of Syracuse University, conducted and analyzed the responses. Six themes emerged that reflect the behaviors and attitudes of The Daily Orange’s readers.

#1 Local area readers pick up the paper frequently, but are not using the online version daily. #2 The majority of readers are happy with the current availability of the newspaper. #3 Readers are most interested in reading (or receiving) news stories about events that are personally relevant to them.

#4 Readers consume a voracious amount of media, with newspapers trailing only TV and internet. #5 Readers are mobile, frequently visiting a variety of places in the CNY area. #6 Eating (out and in) is the number one activity and expense of college students.

They Spend Over $400 a Month on Consumer Items:

$62 RESTAURANTS $28 ENTERTAINMENT $44 BARS $98 GROCERIES $27 TOILETRY & BEAUTY $26 HOME

How Often Do They Read the D.O.? Almost Every Day A Few Times Per Week Once A Week Never

Readers live: 37% 29% 24% 5% 4% 2%

Readers also read these newspapers:

Off Campus Within Syracuse Area Main Campus The New York Times South Campus The Syracuse Post Standard Fraternity/Sorority House Other (Washington Post, WSJ, etc) Outside Syracuse Area USA Today Other The Syracuse New Times

Readers prefer to read these sections: *

Readers think the DO could:

3.37 2.87 2.59 2.56 2.44 2.24

27% 20% 18% 8% 7% 6% 6% 2%

*Scale: 1 (never) to 4 (often)

News Pulp (Feature/ Lifestyle) Opinion Sports Comics Puzzle

Readers find the following useful: 74% 56% 49% 24%

62% 81%

MTWTFMTWTFMTWTFMTWTFMTWTFMTWTF 35% MTWTFMTWTFMTWTFMTWTFMTWTFMTWT 34% MTWTFMTWTFMTWTF 15% MTWTFMTWTFMTWTF 15%

Coupons/Discounts The Daily Orange Classifieds Advertisements for Local Businesses Advertisements for Specific Products

73% 31% 28% 21% 6%

Improve fact checking/editing Improve relevance to students Diversify content Reduce bias Improve graphic design/layout Improve mobile/digital presence Increase availability More puzzles

of readers cook a meal at least a few times a week. of readers eat out one to four times a week.

Readers eat out: 9% 59% 22% 7% 2% 1%

Readers cook at home:

0 times/week 1-2 3-4 5-6 7-8 8+

0 times/week 1-2 3-4 5-6 7-8 8+

26% 14% 22% 16% 15% 7%

Readers get their info Readers get off campus: from select sources: * Almost Never 13% Internet Friends Social Media Television Newspapers Radio

3.82 3.58 3.51 3.24 3.05 2.28

1-2 times/week 37% 3-4 22% 5+ 28%

Demographics of Survey Respondents: These numbers are not representative of the daily readership of The Daily Orange, but rather those who responded to the public survey. FRESHMAN: 7% SOPHOMORE: 30% JUNIOR: 24%

SENIOR: 28% GRAD STUDENTS: 4%

FACULTY/STAFF: 2% LOCALS:1% ii

744 Ostrom Avenue · Syracuse, NY 13210 · (315)443.9794 · ads@dailyorange.com · www.dailyorange.com · 2011-2012 RATE CARD


DISPLAY ADVERTISING RATES 2011 - 2012 Media Kit

Affordable and Effective: Catch Their Eye Every Time

>> A display ad usually features a call to action or special offer, some nice type, and a graphic or two. These ads garner attention, displayed prominently amid hard-hitting news, fascinating features, and sports stories. Invest Beyond the Rectangle.

Make Your Ad Stand Out With Color! Using color will help draw the consumer to your ad, increasing the brand recognition of your product or service.

National $375 Local & University $150 Student Group $100

Want to Receive Bulk Discounts? Yearly bulk discounts apply to all advertising with The D.O., including print, web, and inserts. You have one year from the date you place your first ad to meet your commitment, though you will start receiving the discount with your very first ad.

SPEND $500+ $1,000+ $2,000+ $3,500+

NATIONAL LOCAL 10% 6% 15% 8% 20% 15%

National Average $125

The D.O. $60-85 The average CPM for college newspapers is $125. We are half that. Out of thousands of college newspapers, only a handful provide a better value than The Daily Orange.

RAISE RATES? NOT US! The D.O. has not raised print advertising rates for local businesses for over 10 years! If you qualify for a bulk discount, our rates are as low today as they were in 1999!

DISPLAY AD RATES & DIMENSIONS SIZE

NATIONAL BUSINESS

LOCAL BUSINESS & SYRACUSE U.

STUDENT GROUP

DIMENSIONS width x height

Full

$852.80

$560

$480

10” x 13”

Half

$426.40

$280

$240

Strip

$213.20

$150

vertical 5” x 13” horizontal 10” x 6.5” 10” x 3.25”

Quarter

$213.20

$150

Eighth

$106.60

$80

Sixteenth

$53.30

$40

Center Spread

$1,790.88

$1,000

Custom

$16.40

$12.30

(free full color)

the larger the ad, the better the value!

An integral part of the campus community since 1903, The Daily Orange is simply the most direct and effective method of reaching out to the Syracuse University community. While there are decades of market research to prove it, the best evidence is a short walk around campus: you’ll find a D.O. in nearly every student’s hand or backpack, sitting on tables, and offered in distribution boxes in every building. Advertisers have many options to fit regular advertising into their budgets, from small ads that cost less than $40 each time, to large full page, 4-color ads that no reader will miss. By advertising with us, you are buying more than a rectangle on a page, your ad will generate results while you make a priceless investment in journalism education. Competition for the student dollar in Syracuse is fierce, as many businesses depend on student, faculty, and SU visitor spending. If you look at our frequent local advertisers, you’ll recognize the names of successful businesses, both long running operations and recent start-ups. Research shows that advertising in The D.O. works. But before you jump in, you need a successful marketing strategy. Your D.O. sales rep is a current student, and can work with you and our ad designers to create eye-catching ads that highlight the products or services you offer to the SU community.

COST PER THOUSAND

$120 $120

$30

vertical 2.5” x 13” horizontal 5” x 6.5” vertical 2.5” x 6.5” horizontal 5” x 3.25” 2.5” x 3.25”

$900

21” x 13”

$9.25

prices per column inch

$60

1

744 Ostrom Avenue · Syracuse, NY 13210 · (315)443.9794 · ads@dailyorange.com · www.dailyorange.com · 2011-2012 RATE CARD


CLASSIFIED RATES 2011 - 2012 Media Kit

Keeping it Classy(fied)

>>The D.O.’s classified’s page has been Syracuse University’s most popular marketplace for nearly 110 years. And with the daily Sudoku puzzle located on this page, even students who don’t think they need anything on the classified page, can’t keep themselves away. BASIC COST INFO

Contact Information: 315.443.2869 - Phone 315.443.3689 - Fax

Classified ads cost

Get the word out for just a few bucks per day! per issue for up to 15 words. Each additional word is 10 cents.

$4.45

Classifieds@dailyorange.com

ADDITIONAL FEATURES Image $2/day +5 cents per word CAPS +5 cents per word Bold $7 / inch Boxed

+$1.50 for each additional 1/4” There is no per-word price. You can pack in as much as you want, as space allows.

SU D.O. KU: Sudoku Sponsorship on Classifieds Page: $25/day

WEB CLASSIFIEDS? YUP! CLASSIFIED DISCOUNT RATES:

CLASSIFIED SECTIONS: Apartments for Rent Sublets For Sale Help Wanted Lost and Found Miscellaneous Notices Personals and Shoutouts

RUNS 1-4 5-10 11-20 21-30 31-50 51+

STANDARD /ISSUE

BOXED /INCH

$4.45 $4.20 $3.90 $3.55 $3.10 $2.65

$7.00 $6.80 $6.55 $6.25 $5.90 $5.50

This is the best way to reach students, faculty and staff outside of The D.O.’s distribution area. Go to dailyorange.com/classifieds for more info.

$20 per ad for 15 days, unlimited words! (free for students and faculty)

CLASSIFIED DISPLAY ADS Dimensions are 2.375” wide by any height, up to 13”, charged by the 1/2 inch.

COST PER AD, PER COLUMN INCH: National advertisers: $16.40 Local: $12.30 Student groups: $9.25 2

744 Ostrom Avenue · Syracuse, NY 13210 · (315)443.9794 · ads@dailyorange.com · www.dailyorange.com · 2011-2012 RATE CARD


ADDITIONAL ADVERTISING OUTLETS

Inserts, Posters, and Sticky Notes... Oh My!

2011 - 2012 Media Kit

>> There are a variety of alternative advertising options that The Daily Orange offers. Opportunities abound to reach the SU community in places they won’t expect. Stand Alone with an Insert If you have a flyer or stand alone advertisement that works for you, inserting them directly into an issue of The D.O. is an inexpensive way to “leaflet” the SU community.

COST PER THOUSAND

$60 BUT! AS LOW AS $30

Per thosand for our bulk customers or for multiple inserts.

Please ensure inserts arrive at our printer, ready to go, at least 4 business days in advance of the scheduled insert date. Inserts that include extraneous material, such as CDs, DVDs, and perfume samples, will be charged an extra fee, determined by The Daily Orange business staff on a case-by-case basis.

Sticky Notes: Bring Your Ad to the Front Page! Front page sticky notes “pop” off the page adding impact to your advertising campaign. This is the fastest growing style of advertising – for good reason. This color sticker is placed on the upper right hand corner of the front page. Cost: $450 for 4,000 papers (does not include cost of sticker printing, approximately $150 per 4,000). Due to the time-intensive nature of sticker application, we are only able to offer them on half of our daily print run. However, we will work with you on concentrating the distribution to meet your needs. Please note: The lead time for sticky note advertising is much longer than regular print advertising. You must provide the printed stickers, which can require processing. Add a second day of 4,000 sticky notes for just $300 (and save on sticky note printing!).

$450 FOR 4,000 PAPERS

Display Rack Posters

over 20 locations on campus

Get your message across to our readers even before they open our publication by advertising directly on The D.O.’s distribution stands. Poster printing and design available on request. Poster Sizes: 17 by 21 or 18 by 36 inches

COST:

1 month 5 Posters/Racks: $700 10 Posters/Racks: $1,200 2 months 5 Posters/Racks: $1,200 10 Posters/Racks: $2,000

INSERT & STICKY NOTE DELIVERY ADDRESS Scotsman Press 750 West Genesee St. Syracuse, NY 13204 Clearly mark: “Daily Orange” Contact Person at Scotsman: Missy Suflita (315) 472-7825 3

744 Ostrom Avenue · Syracuse, NY 13210 · (315)443.9794 · ads@dailyorange.com · www.dailyorange.com · 2011-2012 RATE CARD


WEB AND TEXT ALERT ADVERTISING 2011 - 2012 Media Kit

Going Global >>Advertising on www.dailyorange.com is the best way to reach parents, alumni, and local residents outside of our physical distribution zone. The website, where nearly all of The D.O.’s daily content is published, has a user base of more than 32,000. Most registered users receive the daily email “blast” of headlines and newspaper sections. From that email, dailyorange.com generates over 100,000 unique viewers each month.

Ad Spot: 468x60 pixels

<<Banner Ads: Web Page Ad Spot: 300x250 pixels

Consider advertising your business on dailyorange. com with a banner or rectangular ad that rotates throughout the website. All ads link directly to your website with a click of the mouse. Recent advertisers include national online retailers, distant colleges, local thrift stores, and wireless phone companies.

New for 2011! Sports Score Text Alert Sponsorship Banner Ad

1 Month: $350 3 Months: $875 6 Months: $1250

Email Blast:

5 days: $150 15 days: $375 30 days: $650

Ad Specifications

Sizes (in pixels): Banner 468 x 60, Rectangle 300 x 250 File Size: 100K max File Type: JPEG, GIF, Flash Design Charge: $25 per ad

Banner Ads: Email Blast

For direct exposure to the 19,000 registered users who receive our daily email blast with headlines, place your ad directly inside the email. From this email, the reader sees your ad each day and is just one click away from your website without even visiting dailyorange.com.

Monthly Averages:

165,000 average page views 88,000 sessions/visits 60,000 unique visitors

Visitor Traffic Origination: Search Engines: 37% Referring Sites: 32% Direct Traffic: 31%

Online Classifieds

$20 per ad for 15 days, unlimited words! www.dailyorange.com/classifieds for more info. Free for students and faculty.

Attach a short tag line to our text alerts game scores that go to fans during the football and basketball season. Basketball Score Alerts: $500 a season Approximately 40 games and 80 texts. Football Score Alerts: $300 season Approximately 12 games and 25 texts.

Advertise with our blogs! Sports Video Blog Sponsorship With an average of 400 viewers per blog and 2 blogs a week, video blogs have become a favorite destination for sports fans on our website. Your monthly sponsorship will include either a short commercial or a verbal announcement. Video Blog 1 Month: $250 3 Months: $500 6 Months: $750

Contact us for specifications and options.

4

744 Ostrom Avenue · Syracuse, NY 13210 · (315)443.9794 · ads@dailyorange.com · www.dailyorange.com · 2011-2012 RATE CARD


SPORTS PUBLICATIONS 2011 - 2012 Media Kit

Going the Distance: The D.O. Street Team Delivers >>If your target market includes out-of-town visitors, spectators, and die-hard SU sports fans (most SU students too!), then these Preseason Guides and Game Day Extras are just the advertising opportunity you’re looking for. Game Day Extras >> Our game day extras, called In the Paint (basketball) and In The Huddle (football), are produced on the weekends of home football and basketball games. These guides are distributed on campus and to an expanded business area on Friday, and directly to fans on game day by The D.O. Street Team.

<< Preseason Guides Our football, basketball, and lacrosse pre-season guides are filled with forecasts, team breakdown, player bios, and more. They are published and distributed at the first home game each season. These papers have a long shelf life for the reader and the fan. They are kept for a whole season, or even a lifetime!

Extra Printing:

We print an extra 1,000 guides for season long distribution at events.

Distribution breakdown (8,000 total): Friday Morning: 4,000 copies to normal drop spots (SU and surrounding business areas) Friday Afternoon: 1,500 copies to 30 additional businesses, mostly hotels and bars Weekend Game Day: 2,500 copies directly to spectators entering the Carrier Dome and at tailgates.

DISTRIBUTION SCHEDULE DATES 9/1, 3, 10 9/23, 24 9/30, 10/1 10/21 11/11 11/10, 12, 14 1/16 1/27, 28 2/10, 11 3/2, 3 TBD

GUIDE Football Preseason Guide Game Day Extra, Football Game Day Extra, Football Game Day Extra, Football Game Day Extra, Football Basketball Preseason Guide Game Day Extra, Basketball Game Day Extra, Basketball Game Day Extra, Basketball Game Day Extra, Basketball Lacrosse Preseason Guide

GAME vs. Wake Forest & Rhode IS vs. Toledo vs. Rutgers vs. West Virginia vs. USF vs. Fordham & Manhattan vs. Pittsburg vs. West Virginia vs. Connecticut vs. Louisville

Roster/Depth Chart Sponsorship: The Roster/Depth Chart is the page in our game day extras that’s viewed most often and for the longest time. For $300 per issue, your ad and company name will be incorporated into this full page spread. (Other bulk discounts apply)

Discounts: Full season run (5 to 7 issues):

Local Business Costs: (Bulk discounts apply) Sixteenth: $40 Eighth: $80 Quarter: $150 Strip: $150 Half: $280 Full: $560 (Back page: first come first serve) Color: $150 per ad

35% off

Run same ad during the same week:

50% off

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744 Ostrom Avenue · Syracuse, NY 13210 · (315)443.9794 · ads@dailyorange.com · www.dailyorange.com · 2011-2012 RATE CARD


2011-2012 PUBLICATION DATES 2011 - 2012 Media Kit Game Day Distribution

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Regular Issue

Weather, Crossword, Sudoku, Comics, Bottle Cap Puzzle Cost: $25 per day Ad size: Varies, call for info.

Weekly Pages: Lifestyle Pages:

Yearly Special Sections: Freshman/New Student Issue (Aug.) Welcome Back Issue (Aug.) Sudent Housing (Sept.) Menu Pages (Sept.) Intern Fair (Sept.) Grad School Fair (Sept.) Fashion Spreads (Oct. and March) Transportation (Dec. and May) Finals Issue (Dec. and May) Shop Syracuse Week/Syracuse First (Nov.)

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Advertising Special Sections: 2011-12 Dates TBD

Many of these advertising sections have special reduced prices!

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1: Final Exam Issue 10: Graduation/Summer Guide

The D.O. publishes weekly columns, extra editions, and special advertising supplements where your ad placement relates to editorial or “advertorial” content. This targeted readership will spend additional time exposed to your ad’s message.

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March 2012

16: Lacrosse Season Guide 10: Basketball Extra

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10: Basketball Preseason Guide 11: Football Game Day Extra

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April 2012

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25: New Student/Orientation 29: Welcome Back

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August 2011

Valentine’s (Feb.) Career Fairs (ongoing) Storage, Shipping, Moving (Spring) Graduation Issue (May)

Rotating Mondays: Clicker (TV)/ Download (Apps) Tuesday: Decibel (Music) Wednesdays: Splice (Movies) Weekend Bar Specials Thursday: Spice Rack (Food) Entertainment Calendar 18+/21

News Pages Monday: SUNY-Environmental Science and Forestry Tuesday: Health & Science Wednesday: Syracuse City Life Thursday: Other Campus News Cost: 7 Weeks $400 14 Weeks $700 28 Weeks $1000 Size: 10 x 1.75 inches

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744 Ostrom Avenue · Syracuse, NY 13210 · (315)443.9794 · ads@dailyorange.com · www.dailyorange.com · 2011-2012 RATE CARD


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