The Daily Pennsylvanian’s
Welcome Back Issue THE INDEPENDENT STUDENT NEWSPAPER OF THE UNIVERSIT Y OF PENNSYLVANIA
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INSIDE
AUGUST 29 – SEPTEMBER 4, 2012
The Welcome Back Issue contains three big sections packed with campus and local news, sports, and an introduction to life in Philadelphia. 8,000 copies distributed to more than 80 campus locations. The Welcome Back Issue is available during move-in week to new and returning students as they settle in and begin to establish their buying habits.
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WELCOME BACK ISSUE
HUNGER GAMES BACK PAGE
FINDING A CURE
MADE IN AMERICA
Why homesickness should not be treated lightly
Phila. music festival to feature artists such as Jay-Z and Pearl Jam PAGE A7 NEWS
PAGE A4 OPINION
Students see convention scene A communication class is taking its students to the Republican and Democratic on national conventions Electi
2012
BY MELANIE BAVARIA Staff Writer Even with Hurricane Isaac now headed away from Florida, Penn students attending the Republican National Convention are still in a whirlwind. Eight students from “Conventions, Debates and Campaigns,” a communication class co-taught by professors David
Eisenhower, Marjorie Margolies and David Thornburgh,, are in Tampa Bay, Fla., this week to experience and report the RNC. Demand for the class, which covers the election season beginning with the conventions and ending in November, was
U. advocates race-based admissions
the highest since the class began in 2004. The professors decided to open up the course to more students but made them choose between the two conventions due to a limited number of available passes. Eight students chose to attend the RNC while 12 will attend the Democratic National Convention in Charlotte, N.C., next week. “The student body is more left-leaning, meaning the Democratic party is the party more students identify with,” said College senior Johnny Schaefer,
who will attend the DNC. The idea for the course started in 2000 under the direction of Kathleen Hall Jamieson, director of the Annenberg Public Policy Center. Jamieson, with the help of Eisenhower and Margolies, enlisted Annenberg undergraduates and graduate students for research assistance at the conventions. In 2004, Jamieson left the project and Eisenhower and Margolies turned it into an academic class, and in 2008, partSEE RNC PAGE A9
FRESH FACES
Ellen Frierson/Photo Manager
Participants of PennCorp and PENNacle pre-orientation programs play icebreaker games for new freshmen to meet and bond.
A GREEN PATHWAY to the Palestra
Penn co-signed a SCOTUS brief in support of affirmative action BY ALEX ZIMMERMANN Staff Writer Penn affirmed its commitment to race-based affirmative action earlier this month, as the school co-signed an amicus curiae brief in support of the University of Texas’ affirmative action policy. UT’s policy is under scrutiny in Fisher v. University of Texas at Austin , an upcoming Supreme Court case involving Abigail Fisher, a white student who was denied admission to the university. Fisher is arguing that the school’s policy of using race as a consideration in admissions decisions violates the Equal Protection Clause of the 14th Amendment to the Constitution. Oral arguments in front of the court are scheduled for Oct. 10. Penn joined the seven other Ivy League institutions, along with other highly selective schools like Duke and Stanford universities, in submitting the brief arguing that race-based affirmative action is crucial to ensuring a diverse student body, and that diversity is a compelling interest in students’ educational experiences. “Penn does not often, but does from time to time, join with our peers to file amicus briefs in the U.S. Supreme Court on issues of major significance to Penn and the higher education community,” Penn Senior Vice President and
Shoemaker Green, the newest PennConnects project, opened to the public Aug. 20
project began Sept. 2011. Among other features, the open lawn consists of several tree-lined walkways and sitting areas. A war memorial paying homage to fallen soldiers also A touch of green was added to area of open green space located stands at the foreground of Shoethe Quaker Red and Blue this in front of the Palestra, opened maker Green. summer. Aug. 20 to the Penn community. SEE SHOEMAKER PAGE A8 Shoemaker Green, a 2.75-acre Construction on the $8.5 million
BY ADITI SRINIVAS Staff Writer
Jing Ran/Sports Photo Editor
Shoemaker Green, which sits in front of the Palestra, was named in honor of 1960 Wharton alumnus Alvin Shoemaker, who became an emeritus trustee in October 2008. The Green will have its official ribbon-cutting ceremony Sept. 20.
SEE SCOTUS PAGE A10
Some Pa. colleges to provide students with valid voter ID
Profiling Penn’s Class of 2016
2,465
12.6% 62.6%
students 341 international represented 69 countries
13.9%
students will enter the freshman class this fall
of all applicants were accepted
1,234 Men, 1,231Women
of accepted students chose to attend Penn
50
THE READERS
of the class are international states represented
Valid identification at polls, such as the PennCard, must carry an expiration date BY SARAH SMITH Staff Writer Many Pennsylvania colleges are taking on the burden of ensuring their students can vote in the upcoming presidential
Welcome Back Penn Students!
election. The voter identification law, which passed in March and was upheld August 15 by the Pennsylvania Commonwealth Court, requires photo IDs from accredited Pennsylvania colleges and universities to have an expiration date to be valid at the polls. The PennCard is valid because it has an expiration date. According to a study done in April by the Pennsylvania Pub-
lic Interest Research Group, 91 accredited colleges surveyed at the time did not have acceptable IDs. These schools enroll over half a million — or around 84 percent — of students in Pennsylvania, according to the study. Penn, along with Drexel, Villanova and Temple universities currently meet the ID requireSEE VOTER ID PAGE A2
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The Daily Pennsylvanian’s
Football Preview 'STABLE' CONDITION
THE ISSUE
Seniors Lyle Marsh, Brandon Colavita and Jeff Jack enter their final season together leading Penn's rushing attack
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The Football Preview is the complete guide to the Quakers’ 2013 season.
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8,000 copies distributed to more than 80 campus locations.
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This tabloid pull-out section has the season schedule, player profiles, scouting reports, player photos, features, and much more.
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The Football Preview is published one day before the season opener against Lafayette.
>> Page 8
THE READERS • 87% of Penn undergraduates read The Daily Pennsylvanian • More than 64% of the Penn community reads The Daily Pennsylvanian at least once a week • Daily Pennsylvanian readers spend $90 million each year eating out; they dine out at sit-down restaurants more than 80,000 times per week
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The Daily Pennsylvanian’s
Dining Out Guide November 5, 2012
THE ISSUE
34st.com
• More than 600 campus and Philadelphia-area restaurants are listed free in a comprehensive guide for students, faculty and staff. • The editors of 34th Street Magazine review restaurants on campus and downtown, from food trucks to fancy French cuisine. • 8,000 copies of the Dining Out Guide are inserted into the Wednesday issue of The Daily Pennsylvanian.
DINING
fall 2012
GUIDE
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The Daily Pennsylvanian’s
Homecoming Issue THE INDEPENDENT STUDENT NEWSPAPER OF THE UNIVERSIT Y OF PENNSYLVANIA
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FRIDAY, OCTOBER 26, 2012
INSIDE
BEAR BRAWL
During Homecoming Weekend, the campus is packed with students, faculty, alumni, and parents. The Homecoming Issue reaches all of them. The Homecoming Issue previews the big game (vs. Princeton), as well as all of the Homecoming activities and events. The Homecoming Issue also covers all of the current news and sports you’d expect to find in The Daily Pennsylvanian.
THE READERS
BACK PAGE
UNAPOLOGETIC
HOMECOMING 2012
An undocumented transfer student shares his story
Welcome back to campus, Quakers old and new!
PAGE 4 OPINION
Phila. firm tops Romney donations tion
Elec
2012
Is this the end of The Line?
Rothman, founded by a Penn grad, gave $811,200 to Romney Victory, Inc. BY SARAH SMITH Associate News Editor Employees of the Philadelphia-based Rothman Institute Orthopaedics are the biggest company donor to Romney Victory, Inc. Sixty-eight Rothman Institute employees, including 12 Penn graduates, donated a total of $811,200 to Romney Victory — a fundraising committee for Republican nominee Mitt Romney’s campaign and the Republican National Committee — as of Oct. 20, according to the Federal Election Commission. Twenty-one of the 68 Rothman employees gave exactly $25,000. The institute — which has over 15 offices in Pennsylvania and New Jersey — was founded by 1958 College graduate and 1962 Perelman School of Medicine graduate Richard Rothman in 1970. He donated $25,000 to Romney Victory as well as $5,000 directly to Romney. $176,750 of the Rothman employee donations were from 12 Penn graduates employed at the clinic as doctors. The next highest total, grouped by employer, is from the private equity firm Kohlberg Kravis Roberts, according to The Washington Post. The firm’s employees donated $480,000 to Romney Victory. Romney Victory raises money to be distributed to other committees. Of the total Rothman donations to Romney Victory, $518,000 have gone to the RNC thus far. Rothman Institute Public Relations Manager Rick Cushman said Rothman Institute declined to comment on the donations. Other individual donors did not respond to interview requests. Assistant health care management professor Ashley Swanson said the Rothman employees may have SEE ROTHMAN PAGE 8
Avi Berkowitz and Ari Friedman/DP File Photos
Students participate in The Line to get season tickets for men’s basketball in 2002 (top left and right) and 2004 (bottom left). Only 50 students showed up for last year’s Line, leading Penn Athletics and the Red and Blue Crew to change this year’s event. Student season tickets will go on sale Saturday at 10 a.m.
Red & Blue Crew, Penn Athletics look to revamp The Line due to poor turnout BY ALYSSA KRESS Sports Editor Ticket line at Palestra turns chaotic: Several injured in ‘near riot.’ Student leaves with concussion, but no tickets. Ticket price hike called a fi-
The new policy, in response to SAC’s moratorium, includes harsher penalties for groups that go into debt
in debt, but also apply administrative penalties, such as forcing groups to have their SAC liaison co-sign reimbursements, to more groups. Groups with debt carried over from the previous year will also no longer be able to apply for contingency funding, or apply for re-recognition if they become de-recognized. Finally, groups that increase their debt for two consecutive years will
BY ALEX ZIMMERMANN Staff Writer A month after imposing a moratorium on funding for new student groups, the Student Activities Council passed an updated debt policy at its general body meeting Thursday
evening. The new policy, which passed by an overwhelming majority without an official vote count, will not only impose deeper budget cuts on groups
Doing business at Estée Lauder
be de-recognized. “At the last GBM, there was a lot of talk about why the penalties aren’t harsher, why so many groups are in debt,” College senior and SAC Chair Melissa Roberts said. “It was good that we had a debt plan, but judging by the fact that we had over 40 groups in debt at the beginning of the year, it obviously wasn’t a good enough deterrent.”
At the end of last month, debt held by 48 groups totaled $39,000. As of Thursday’s GBM, $13,000 had been repaid. Groups that are still in debt will now start receiving monthly email reminders. “Obviously the intention is to never have groups go into debt in the first place, but given the situation, SEE SAC PAGE 5
THE GLASSES BUS
BY ERICH KESSEL Contributing Writer
Ceaphas Stubbs/Staff Photographer
• Daily Pennsylvanian readers spend $90 million each year eating out; they dine out at sit-down restaurants more than 80,000 times per week
SEE THE LINE PAGE 10
Lauder told of lessons learned over 60 years of business experience
Leonard Lauder, chairman emeritus of the $10 billion cosmetics company Estée Lauder, shared his wisdom on how to make it in the business world to suit-clad students in Huntsman Hall Thursday afternoon. Lauder’s parents, Estée and Joseph, are co-founders of the well-known beauty and makeup multinational company. The former chief executive and 1954 Wharton graduate got right to business after a few brief jokes and an introduction by Jerry Wind — a Board of Governors member of the Lauder Institute, which hosted the event. “I’m trying to pour 60 years of experience into 25 minutes,” Lauder said. In his talk, Lauder’s principal focus was advice for entrepreneurs. During his time at
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there wasn’t even a question that they would fight to get the best seat, no matter how long they had to wait outside — it was 12 days in 1982. After years of students lining up for tickets, the tradition was eventually coined “The Line.” Since then, the event has evolved. As recent as 2009,
Student Activities Council passes new debt policy
1954 Wharton graduate and former Estée Lauder chief executive Leonard Lauder speaks at a Lauder Institute-hosted event.
• 87% of Penn undergraduates read The Daily Pennsylvanian
nancial move. Sounds like a fight for Spring Fling floor passes, right? Rather, these were the headlines on Nov. 1, 1993, the Monday after season basketball tickets
went on sale. For current Penn undergrads, it is unimaginable that hundreds of students would line up hours before basketball tickets go on sale in order to reserve their seats — that type of devotion is reserved for a headlining act. But for the alumni who watched the Quakers win championship after championship,
SEE LAUDER PAGE 9
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Amanda Suarez/Staff Photographer
Third-year dental student Jae Yeon Jang checks out glasses inside the Warby Parker school bus. The Wharton alum-founded company is making a cross-country Class Trip.
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The Daily Pennsylvanian’s
Basketball Preview Basketball Supplement 2012
THE ISSUE • A complete guide to the Quakers’ 2013 season.
LEARNING TO
FLY
Penn's junior class must step up now in the absence of seniors on the 2012 roster. Who will emerge as this team's leader? >> Page 8
• 8,000 copies distributed to more than 80 campus locations. • This tabloid pull-out section has the season schedule, player profiles, scouting reports, player photos, features, and much more. • The Basketball Preview is published one day before the season opener against Delaware.
THE READERS • 87% of Penn undergraduates read The Daily Pennsylvanian • More than 64% of the Penn community reads The Daily Pennsylvanian at least once a week • Daily Pennsylvanian readers spend $90 million each year eating out; they dine out at sit-down restaurants more than 80,000 times per week
Ivy League basketball is back! AD DEADLINE Friday, November 1 at 3pm
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The Daily Pennsylvanian’s
Housing Guide THE ISSUE •
The Housing Guide is inserted into all 8,000 copies of The Daily Pennsylvanian and distributed to more than 80 locations around campus.
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The Housing Guide is a great source of information about available housing in both Center City and the campus area.
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The Housing Guide covers everything from realtors to furniture shopping to storage and shipping.
THE READERS • 87% of Penn undergraduates read The Daily Pennsylvanian • More than 64% of the Penn community reads The Daily Pennsylvanian at least once a week • Nearly 16,000 Penn students live in a house or apartment off-campus • Student DP readers’ monthly discretionary spending is $300 – 33% more than the national college student average
IDE U G G N 2012 HOUSI
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The Daily Pennsylvanian’s
Final Exams Issue THE INDEPENDENT STUDENT NEWSPAPER OF THE UNIVERSIT Y OF PENNSYLVANIA
THE ISSUE
NAILED BY NOVA
At the end of the school year, students are busy studying for finals. They’ll look to the Final Exams Issue for places to go to get a break from the rigors of studying and stressing.
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The Final Exams Issue is your last chance to reach Penn students and faculty before the semester ends.
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The Final Exams Issue will be distributed to dorms, libraries, and other areas where students will be studying.
INSIDE
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MONDAY, DECEMBER 10, 2012
CHEERS & JEERS The DP’s picks for best and worst of the semester
BACK PAGE
PAGE 4 OPINION
Early admit rate drops by under 1 percent This year marks a record number of early decision applicants with 4,812
ted when decisions are posted Wednesday at 6 p.m. This year’s admit rate of 24.9 percent is a drop of less than one percent from last year’s rate of 25.4 percent. Each of the 4,812 early decision applicants — the highest total in the University’s hisJust under one quarter of tory — committed to attendapplicants to Penn’s early de- ing Penn if admitted. The 1,196 cision program will be admit- students who are accepted BY ALEX ZIMMERMANN Staff Writer
Wednesday will make up just under half of the target class of 2,420, Dean of Admissions Eric Furda said. “Despite the 6 percent increase in applications and delayed materials due to Hurricane Sandy, decisions will still be released according to plan on December 12,” Furda said in an email. Approximately 1,000 appli-
cants will be deferred to the regular decision round and will receive a final decision on March 28, 2013. While this year’s admit rate is not a significant departure from the numbers of the past several years, Bev Taylor, the founder of The Ivy Coach , a New York-based college consulting firm , said that the higher number of early accep-
WARM WELCOME FOR ICE MENORAH
Amanda Suarez/News Photo Editor-elect
College junior Ben Bernstein, president of Tau Epsilon Phi, leads a prayer and lights the menorah in front of Van Pelt Library. The six-foot menorah, carved entirely of ice, was the centerpiece of a Hanukkah celebration sponsored by Lubavitch House, including live music from the Penn Band.
Some hesitate to teach ArabIsraeli conflict
ACCIDENT ON 36TH
Amanda Suarez/News Photo Editor-elect
A 22-year-old Drexel student was hit by a car at the corner of 36th and Chestnut streets just before 2 a.m. Sunday. >>See theDP.com for the full story.
• Daily Pennsylvanian readers spend $90 million each year eating out; they dine out at sit-down restaurants more than 80,000 times per week
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wanted “to ensure … that nobody should be unable to have their preferred name due to financial hardship.” He further explained that many UA members were confused about how the internal process behind the resolution would work and whether it would cost anything for students. The initiative focuses on ma k i ng t he process of changing one’s name easier and more accessible for students. “Changing your name legally is a really extensive process,” Androphy said. “There is a way to do it but it’s not accessible to transgender students who aren’t in the know or international students who don’t know about it at all.” A ndrophy is currently in the process of rewriting the resolution to be brought back to the UA in January. She has been working with the Assembly of International Students to add to the resolution and is also working closely with College and Wharton junior and UA Vice President Abe Sutton to ensure that the resolution is ready for the body SEE TRANSGENDER PAGE 14
Penn and other schools sue students for late tuition BY LALITA CLOZEL Staff Writer
SEE CONFLICT PAGE 13
• More than 64% of the Penn community reads The Daily Pennsylvanian at least once a week
A fter being tabled by the Undergraduate Assembly last week , the Preferred Name Initiative will be resubmitted in the next semester. The initiative that would enable transgender and international students to change their name on non-legal documents and class rosters at Penn was brought by Lambda A lliance chair and College sophomore Dawn Androphy to the Undergraduate Assembly a few weeks ago. However, the resolution was tabled at the meeting after an amendment was added to it. C o l l e g e j u n i o r a n d UA Technology Director Nikolai Zapertov was the author of the amendment . He was concer ned that the resolution did not take students’ financial situations into consideration. Zapertov said, due to the costs of obtaining new documents such as a PennCard, he
In November, Penn filed six lawsuits in the Phila. Court of Common Pleas
Only two classes next semester directly address the conflict
While Furda did not provide specific numbers, he did comment on the academic streng th and diversit y of the incoming early decision class. “The admitted class will post the highest academic achievement and broader diversity than all previous classes admitted in the early ■ round,” Furda said.
Preferred Name Initiative tabled, to be rewritten BY ALEXANDRA GETSOS Staff Writer
Despite the recent escalation of violence in the Arab-Israeli conflict, few professors will be directly addressing the topic in class. Two courses offered next semester will deal with the conflict , according to course descriptions and interviews with professors. Political science professor Ian Lustick , who will teach “International Politics of the Middle East” in the spring, said he thought professors at Penn are reluctant to address the issue because of the “tremendous pressure” associated with teaching it. “Many of my colleagues who teach Middle East studies go out of their way to avoid ever doing research on the Arab-Israeli conflict or teaching about it, because they don’t want to be subjected to hostile attacks from either direction,” he said.
• 87% of Penn undergraduates read The Daily Pennsylvanian
tances underscores the difficulty of getting in through the regular round. “You think about all the kids who are applying regular decision, and they only have 51 percent of the class to fill with all those tens of thousands of applications,” Taylor said. “It just goes to prove that Penn appreciates the early decision application.”
UA rejected initiative because financial costs weren’t considered
BY WILL MARBLE Copy Editor
THE READERS
NOTE TO READERS The Daily Pennsylvanian will resume publication on Wednesday, Jan. 9. Check theDP.com for breaking news and sports coverage.
Penn is involved in litigation with dozens of former students over the repayment of tuition and loans. The practice is not uncommon. In November, the University filed six lawsuits in the Philadelphia Court of Common Pleas demanding repayments of amounts ranging from $13,200 to $26,800. C o l l e c t i n g st u d e nt d e b t through litigation is not unusual amongst other universities. Yale University has a number of collections suits currently filed. Temple University is also suing
former students to recover their loans or overdue tuition bills with the same debt collections attorney who represents Penn in these suits, J. Scott Watson. Watson did not respond to requests for a comment by press time. “If students graduate or leave the University with an outstanding balance, their debt will be transferred to the University’s Collections Office,” Marlene Bruno, spokesperson for Student Registration and Financial Services, said in an email. The Collections Office may then decide to hire a debt collection agency or contract a law firm to sue the indebted student. Former anthropology graduate student Kenya Shujaa , who studied at Penn from 1997 to 2003, was sued for late tuition. She said SEE TUITION PAGE 15
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Your is Graduating! And now you have the once-in-a-lifetime chance to put your baby’s picture — and your personal greeting — in The Daily Pennsylvanian’s keepsake Graduation Issue. To place your Graduation wish, just follow these simple steps: SAMPLE SENIOR MESSAGE:
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David John Graham Jr. David, Congratulations! We are very proud of who you are and what you have achieved. Love, Mom & Dad
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• Every March, the top men’s college basketball teams in the country compete in single elimination rounds to decide the national champion. People fill the NCAA Bracket to predict the winners. • Become one of a select few local businesses sponsoring The Daily Pennsylvanian’s NCAA Tournament bracket — for just $400! This giant two-page wide centerspread will be used by students to plan their bracket choices, and to track the results during the three weeks of the tournament. • The print bracket with your ad will run four times: when the teams are first announced (Mon., March 18), after the first rounds of the tournament (Mon., March 25), after the regional final round of the tournament (Mon., April 1), and after the national champion is crowned (Tues., April 9). • Premium spot, bargain price! Your 4”x 3” ad includes free full color, and costs considerably less than a similar-size ad in the DP normally. • In addition to the print ad, you will also receive an online ad on the contest web page. The ad will run along the side of the page and rotate along with other ads on the contest site. • The printed bracket accompanies the online contest to find the best bracket prognosticator at Penn. Students enter their picks into an online version of the brackets on our website, theDP.com. Last year, more than 600 people participated in our online contest. Each week’s print ad will highlight who the leaders are through each round of the tournament, with the last one crowning the Penn bracket champion!
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Join the Penn Community in Wishing their Peers a
Happy Valentine’s Day ne ws
Page 2 X X X Xday, SEPTEMbEr X X, 2012
ThE daily PEnnSylvanian
Valentine Love Letters To my Pauly, You are the best thing to ever happen to me! You are my Valentine each and every day of the year. I love you with all my heart. I love you smuggly
To my Pauly,
Happy Valentine’s Day to our two sweethearts Jeffrey and Lauren. We wish you lots of love!
Theo,
Happy Valentine’s Day to our two sweethearts Jeffrey and Lauren. We wish you lots of love!
You sexy thang. I can’t wait to see you again. Meet me at Love Fest in Houston Hall between 11am-3pm. I love you lots and lots and lots and them just a couple more lots.
Mom and Dad
Your Secret Admirer
To Panda Bear,
To Person,
Mom and Dad
Thank you. For the laughs and for the tears. For understanding. For simply being there when I needed you. And for just being you. I love you. So just keep doing what you’re doing.
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Foozie Face
You sexy thang. I can’t wait to see you again. Meet me at Love Fest in Houston Hall between 11am-3pm. I love you lots and lots and lots and them just a couple more lots.
Mom and Dad
Natalie,
Jim
Daniel
To Jane, Roses are Red, Violets are Blue, will you go out on a date with me because I think you’re crazy hot and I promise I won’t stalk you if you say no. Ok, bye now. Jim
Peace to my dog Big L
To Jane,
Happy Valentine’s Day to our two sweethearts Jeffrey and Lauren. We wish you lots of love!
Jim
Mom and Dad
Valentine,
To Panda Bear,
You are the best thing to ever happen to me! You are my Valentine each and every day of the year. I love you with all my heart. I love you smuggly
Thank you. For the laughs and for the tears. For understanding. For simply being there when I needed you. And for just being you. I love you. So just keep doing what you’re doing. Panda Queen
To Person,
Dine-In, Catering & Delivery Happy Hour: Mon-Fri 5-7 Lunch Special: Mon-Fri $8.95 Early Bird: Sun-Thur $10.95
Valentine’s Day Message Goes Here. Valentine’s Day Message Goes Here. Valentine’s Day Message Goes Here. Valentine’s Day Message Goes Here. Valentine’s Day Message Goes Here. From Person
PattayaRestaurant.com • 215.387.8533 4006 Chestnut Street • University City
8
Andy,
Happy Valentine’s Day to our two sweethearts Jeffrey and Lauren. We wish you lots of love! Mom and Dad
Theo, You sexy thang. I can’t wait to see you again. Meet me at Love Fest in Houston Hall between 11am-3pm. I love you lots and lots and lots and them just a couple more lots. Your Secret Admirer
You are the best thing to ever happen to me! You are my Valentine each and every day of the year. I love you with all my heart. I love you smuggly The Sorority Girls
Borrow from Library
24.6%
Don't Watch Movies Theaters
47.7%
Free Streaming
16.9%
Paid Online Services
9.2%
1.5%
Why do you go to the movies? 3.1% 25% 25%
6.3%
Other It's a way to hang out with friends
• The personal messages will appear in print and on theDP.com BY THE NUMBERS 40.6%
It's a good study break
It makes you feel relaxed and happy Required for Class
es seven movies, more or less, every semester. Simple arithmetic proves that it’s $40 cheaper to watch said movies on Netflix than at the Rave, and an additional $20 less on iTunes (cost of popcorn and Mike and Ikes not included in these calculations). The low cost of watching seven movies on iTunes for less than 30 bucks is worth the many conveniences that online paid services afford us: not being interrupted by incessant buffering and commercials, the immunity to computer viruses and most importantly, not having to wait 54 minutes after watching 72 minutes of a movie on Megavideo. Not to mention, it’s a small price to pay when you look at the big picture — the combined savings of the 47.7% of Penn students who pay for their online services rather than going to the movie theater is somewhere between $196,136 and $295,344, depending on whether they use Netflix or iTunes, respectively. Moral of the story is: we won't judge if you just stay in bed.
$153,701
• 2-3 ads will appear on every $196,136 surrounded by the personal page, messages.
Roses are Red, Violets are Blue, will you go out on a date with me because I think you’re crazy hot and I promise I won’t stalk you if you say no. Ok, bye now.
We who love you are Natalie, with you in thought Hope you get University oflucky Pennsylvania and heart! Happy Facilities and Real Estate Services : Office of the University Architect on Valentine’s Day. Revised: 05/17/2011 Valentine’s Day! Feet 150 300 450 600 Meters 50 100 150 200 Your Roommate Love and Hugs, Mom and Dad
• Students will go to the Valentine’s Day section to read the personal messages they written and received.
How Penn Students Watch Movies
to providing
sweethearts Jeffrey
er
I Love you, Suzie! Dear Samantha,
Happy Valentine’s Day to my best friend. I love you Rhonda!
Kimberly
rth
Roses are Red, Violets are Blue, will you go out on a date with me because I think you’re crazy hot and I promise I won’t stalk you if you say no. Ok, bye now.
Thanks for bringing so much love into my life. You keep me ticking, smiling, and always on cloud nine. I love you.
Located on the north side of Franklin Field 233 South 33rd Street (215) 573-7918 • BrysiCafe.com
No
To Jane,
T Home of the new Sticky Monkey Sandwich!
34TH STREET Magazine December 1, 2011
Mom and Dad
To My Pummy,
Love Fest in Houston Hall stuhough we all know the watch Hugo in theaters. And we youat guess then that Penn between 11am-3pm. I love and Lauren. We wishIvy dents Fruit Internet is ·forCrushed porn fit this mold ofSmoothies overworked would prefer to get their you lots and lots and lots and you students lots ofwell, love! (thanks Avenue Q), the League with only RomCom fiaxcouple online with more lots.free · Breakfast 17% & Lunch Panini them justwebsites bedroom is no longer the only about of Penn like SideReel Mom and Dadundergrads streaming Your Secret Admirer area being ceded to digital terri- brewed watching movies at the Rave & ev- Espresso and Ch131 rather than pay for · Fresh Coffee Drinks 215.573.7918 tory. For every girl with daddy’s ery semester. services provided by Netflix and www.BrysiCafe.com Our newest sandwhich contains *For a complete listing stop by today or log on to www.BrysiCafe.com AmEx, window browsing on But how about the other ste- Redbox? Lovie, Brysi.FranklinField@gmail.com ripe Banana, natural nutty Fifth Avenue has been replaced reotype, the one that says all colWhile 75% of us watch movTheo, are the best thing Peanut Butter, sweet Honey, 233 South 33rd Street with online shopping. And lege students are poor? The free ies You online, nearly 50% pay for You sexy thang. I can’t wait ever Horrible happen to me!— a crunchy Sunflower Seeds and Philadelphia, PA 19104 FYEs everywhere have virtu- movement of information made it. to I hear Bosses to see you again. Meet me You are my Valentine ally been rendered useless (pun possible theininterweb makes new release on iTunes — is hysat Loveby Fest Houston Hall Located in the Weiss Pavilionfresh fallen Coconut each and every day of between 11am-3pm. I love intended) with the existence of terical, but is the year. I love you with at UPenn’s Franklin Field you lots and lots and lots and Whose recommendations do you take? the multifarious iTunes store. it worth all my heart. I love you the them just a couple more lots. 50 Things are no different here 1.5 salads at 47.7% smuggly Other Your Secret Admirer at Penn, where the Rave gets Sweetgreen 40% 40 Pooh-Pooh A Friend nearly half the traffic for the it would M-F: 6am-10pm Cinema Studies midnight screenings of blockhave cost if 30 Major 26.2% 25% 25% To my Pauly, Sat: 8am-9pm buster hits Samantha, like Twilight as Hulu I had seen it Professor or TA Dear A.B.C.L, 20 Sun: Noon-9pm Happy Valentine’s does the day after the newest in theaters? You are the best thing Street We who to ever happen to me! Day to our two episode of 30love Rockyou airs.are This Ramen nooI want to douse 10 *Students surveyed were with youWe inPenn thought allowed to choose more You are my Valentine makes sense. students dles aren’t sweethearts Jeffrey your Rockstar than one option. each and every day of 0 Happy are and too heart! busy procrastinating that bad, I and Lauren. We wish body in sweet the year. I love you with on Valentine’s Penn InTouchDay! and designguess. you lots of love! all my heart. I love you and sour sauce. ing funny lacrosse pinnies for entertainment accessible and The average Penn student Love and Hugs, smuggly Mom and Dad the clubs we’re involved in to inexpensive to anyone with an (who is anything but average, if Bookie Mom and Dad Foozie Face leave the comfort of our beds to AirPennNet account. Wouldn’t you ask Amy Gutmann) watchRiv
Happy Valentine’s Day to our two sweethearts Jeffrey and Lauren. We wish you lots of love!
You are the best thing to ever happen to me! You are my Valentine each and every day of the year. I love you with all my heart. I love you smuggly
Film polled you to find outHappy how you are getting yourTheo, Sunday afternoon Valentine’s You sexy thang. I can’t wait all-natural... Day to our two BY ANTHONY KHAYKIN moviean fixes.array Here’s whatof we learned. to see you again. Meet me
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Panda Queen
Mom and Dad
DOBrysi YOUCafé PAY is PER VIEW? dedicated
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Thank you. For the laughs and for the tears. For understanding. For simply being there when I needed you. And for just being you. I love you. So just keep doing what you’re doing.
FILM and Hugs,
STLove
Dear Frank, I love you always. Love, Dina
yl
To Panda Bear,
34
We who love you are with you in thought and heart! Happy Valentine’s Day!
hu
Your Roommate
Dear Samantha,
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Hope you get lucky on Valentine’s Day.
Kimberly
Foozie Face
You are the best thing to ever happen to me! You are my Valentine each and every day of the year. I love you with all my heart. I love you smuggly Foozie Face
Happy Valentine’s Day to our two sweethearts Jeffrey and Lauren. We wish you lots of love! Mom and Dad
Your Secret Admirer
highbrow ego food & drink film feature music arts lowbrow
Happy Valentine’s Day to our two sweethearts Jeffrey and Lauren. We wish you lots of love!
Thanks for bringing so much love into my life. You keep me ticking, smiling, and always on cloud nine. I love you.
To my Pauly, Theo,
To my Pauly,
Peace to my dog Big L
You are the best thing to ever happen to me! You are my Valentine each and every day of the year. I love you with all my heart. I love you smuggly
• This Valentine’s Day, Penn students will place personal messages in The Daily Pennsylvanian to friends and loved ones.
To My Pummy,
Dear Samantha, We who love you are with you in thought and heart! Happy Valentine’s Day! Love and Hugs, Mom and Dad
>> Total amount of money spent in movie theaters* by Penn students each semester
>> Total amount of money spent watching online, if all people who paid for online services used iTunes*
$295,344
>> Total amount of money spent watching online, if all people who paid for online services used Netflix*
• This is an excellent opportunity to reach the Penn market using a premium spot to place your ad.
*A simple random sample of 100 Penn undergrads were surveyed to collect data about their film viewing habits.
*$12.50/ticket at the Rave *$3.99 to rent a movie on iTunes *$7.99/month on Netflix
2 Ad Sizes Available
REGULAR 3 columns wide x 3.5” tall
$250
JUMBO 3 columns wide x 5.5” tall
$400
Issue Date: Thursday, February 14 Ad Deadline: Tuesday, February 12 at 3p.m. advertising@theDP.com • 215-898-6581