All You Need - Issue #14 - May 2024

All You Need.

A SWEET EASTER ESCAPE

The Easter Bunny hopped by to meet little ones.

COFFEE, CHAT, AND PLAY!

Fairgrounds was swinging with tenants during our latest coffee chat.

14 May 2024

CLOVERDALE'S WEBSITE

A new look for the next phase of Cloverdale.

EMBRACE THE NEW

A note from our Marketing Director.

Introducing our sleek new website mycloverdale.com

Out with the old and in with the new . . . Cloverdale’s new website has officially launched! Explore fresh new features, a sleek design, and enhanced functionality. It’s your one-stop hub for all you need to know about Cloverdale, including retail shopping, upcoming events, news, and exciting details about the future—a reimagined Cloverdale community.

While our website domain name has changed, not to worry, if you enter cloverdalemall.com into a search bar you will automatically be redirected to our new website at mycloverdale.com.

With this refresh to our website, comes an update to Cloverdale’s social media handles transitioning from @cloverdalemall to @mycloverdale.

For a peek at some of the cool features of the new website, head to page 10.

Get Ready

for

a Flavorful Feast:

RELISH The Foodie Event Returns this Fall! September 14 and 15

Attention all food enthusiasts! Mark your calendars because RELISH The Foodie Event is back for its fifth year! From local food trucks dishing out delectable eats to artisanal market vendors showcasing their scrumptious wares, this event promises a tantalizing experience. Picture picnics on the grass, engaging food-themed workshops, and grooving to live music—it’s a feast for all your senses!

And that’s not all! We’re spicing things up for our retailers this year. Stay tuned for your exclusive tenant appreciation invite to RELISH The Foodie Event.

Jennifer Den Engelsman Marketing Director, Cloverdale Mall

A SWEET EASTER ESCAPE

Little bunnies, along with The Easter Bunny itself, had an eggcellent time at Cloverdale's Sweet Escape with The Easter Bunny program this Spring.

Everyone was so excited for The Easter Bunny's arrival on March 16, that all 96 spots were sold in a record 45-minutes! Children hopped over to take part in Cloverdale's Easter Egg Smash-Up celebration where they decorated and filled their very own chocolate smash eggs with a variety of mini candies and later, crafted adorable pop-up egg-themed cards. Plus—The Easter Bunny made a surprise appearance to the delight of all! The chocolatey fun event launched Cloverdale's

two-week Spring program, where 395 families came out to meet The Easter Bunny and capture a sweet photo moment, a 5% increase from 2023 .

Families hopped over to Cloverdale to celebrate the sweet arrival of The Easter Bunny with a "smashing" workshop.

The fun didn’t stop there! A whopping 339 kids showed off their eggcellent drawing talents by submitting Easter Egg Colouring Contest entries for a chance to win an extra large 16” custom chocolate smash egg. Congratulations to our winner Elina M!

COFFEE, CHAT, AND PLAY!

Cloverdale’s latest Tenant Coffee Chat was a swing and a hit, when Fairgrounds graciously hosted our quarterly meeting courtside!

On April 30, 34 tenants were treated to a fun and informative presentation by guest speaker Alex Dorbyk, Operations and Development Manager at Fairgrounds Public Racket Club. Alex gave tenants the inside scoop on how the idea of a place to play pickleball, has emerged into a successful business platform known as Fairgrounds.

Following the Q&A with Alex, tenants eagerly jumped on the courts to learn from popular pickleball coach Danielle LeBlanc, who by the way is in such high demand for coaching sessions, she

has a waiting list! She eased the minds of those who were new to the sport but ready to learn, so much so, that after a quick tutorial, those that started out “racket-curious” picked it up, just like that!

Tenants were also given updated information on the Marketing and Operations aspects of the Centre by General Manager Stefan Pal and Marketing Director Jennifer Den Engelsman. This quarterly chat at Fairgrounds was exactly what was needed to rejuvenate our tenants’ entrepreneurial spirits and gave them an opportunity to try the

hottest sport around—pickleball! See you at the next Coffee Chats:July 30, and November 5!

Exclusive Offer: All Cloverdale Tenants will receive free paddle rentals and 15 per cent off everything in the retail shop. Use code: cloverdalemall to take advantage of this deal to purchase merchandise through the Fairgrounds website.

Advise the Fairgrounds staff when going to play that you are a Cloverdale Tenant, and which store you work at, to take advantage of the free paddle rentals, when you book a court to play.

NORTH AMERICAN AND OCEANIAN ROOTS

The sixth installment in Arts Etobicoke's 'Roots' exhibition series showcases art from artists with local heritages and from across the ocean.

In this new exhibit of 'Roots' Arts

Etobicoke p ut out the call for artists based in West Toronto with roots in North America and Oceania, and 21 local artists were chosen, and representing well.

'Roots' a year-long exhibition series, stationed in the Cloverdale Common, celebrates the rich cultural diversity of Toronto artists representing their roots in their artwork of 2-dimensional, sculptural works, multi-media and interactive works. This series has been thoughtfully curated with the artwork of artists who live, work or grew up in West Toronto, and have roots in North America (Canada, United States, and Mexico), as well as those with Oceanian heritages of Australia, New Zealand and their neighbouring islands in the Pacific Ocean.

NORTH AMERICAN AND OCEANIAN ROOTS EXHIBIT

May 16 – June 22

Cloverdale Common

Featured Artists:

Anna Machon-Bartula

Anthony Vade

Ayesha Hasan

Chelsea Moore

Daniella Sofia Salvatore

Danila Stone

Denys Golden

Grace Eaton

Ian MacDonald

Kareem Bennett

Kim Cheung

Lauren Huffman Morris

Marie A Prospero

Marjan Qasemi

Micah Nelson Nelson

Nevein Orellana

Ophelia Chang

Shannon Taylor-Jones

Sharon Muszynski

Sielicki Aleksander

Sylvia Kustra

Artist Highlights:

Kim Cheung

Chelsea Moore

In her artistic practice, she utilizes textiles as a medium to create visual narratives. Inspired by the materiality of fabric, her work aims to symbolize feminine perspectives through textile-based media and aims to portray mature feminine relationships and explore female dynamics. The recurring theme in her work revolves around the intersection of domesticity, femininity, and materiality. By predominantly displaying the female figure and using soft materials, Chelsea's art establishes a dynamic between material and conventional artistic forms. This relationship challenges the historical categorization of textiles not being included in fine arts, a narrative she hopes to change through her work.

Kim Cheung is an interdisciplinary artist with a passion for uncovering stories. She uses a multitude of mediums such as print, collage and sculpture to highlight marginalized voices and explore intersectional identities. She believes that through art, there is storytelling, and through storytelling there is understanding. In her work, she highlights the journey of immigration her family went through in the 1960s when arriving in Toronto. As young people, her grandparents wanted to start a better life, away from the poverty they lived in at home, perhaps to find something similar but better here in Canada. Even though their immigration was successful, they had two daughters they left back in China. These documents were uncovered after her grandparents passed, and they detail the journey of trying to reunite the family here in Toronto.

Marjan Qasemi

Marjan is a Canadian artist with over 11 years of experience as a freelance artist. Her portfolio boasts a diverse range of styles, reflecting her passion for experimentation with various mediums. Marjan has lent her talent to creating cover art for independent musicians in the vibrant music scene of Toronto. Marjan draws inspiration from sources as varied as miniature art, old comics, pop art, and traditional artwork. Her creations defy strict categorization. She believes in allowing her art to speak for itself, stating, “It is what it is, and what you like it to be.” Marjan emphasizes the importance of a clear and comprehensive research process, coupled with explorative techniques, to support the development of her final artworks.

CLOVERDALE'S WEBSITE: A NEW LOOK

An online refresh and sleek new website design, are essentials for the next phase of Cloverdale's journey.

The heart of the community, Cloverdale Mall, has upgraded to a new and visually compelling website!

As the property continues to evolve, it was time for Cloverdale's online presence to grow alongside it. A new website

design, with our refreshing and colourful brand aesthetic woven through it, comes wrapped in a new domain: mycloverdale.com With Cloverdale's metamorphosis into more of a family-friendly multipurpose community hub, it seemed only fitting for the website to reflect the true love the community has for

Cloverdale, often referring to the centre as "My Cloverdale".

On our homepage you can now navigate through five main categories: Shop & Dine, Live, Events, Community and The Experience Centre; each featuring more in depth information than ever before. Check it out!

Shop & Dine

An eye-catching overview of all Cloverdale has to offer. Find our Directory, Guest Services, Store Promotions, Leasing and more!

Directory

Find retailers quickly and easily with our Directory using the interactive Directory Map, search bar, or store categories.

Live

Embrance Cloverdale as your new home and community, The Clove. New residences coming soon to the heart of Etobicoke.

Events

Want to know what's happening at Cloverdale? Check out the latest events here.

Community

Details on the vision for a reimagined Cloverdale and the experienced Team assembled to achieve this goal.

The Experience Centre

This family-friendly multipurpose community hub will soon offer guests a place to meet, socialize, take part in unique events, and learn all about the new Cloverdale Community vision.

FROM THE GROUND UP

A message from Irmin Candelario, Operations Manager, Cloverdale Mall

This Spring has brought on new developments to the Cloverdale site. A beacon of light has appeared outside the parking lot near Entrance 2—a newly constructed pylon sign showcasing anchor stores Metro, Winners and eight more of Cloverdale’s retailers. This uniquely designed sign, facing The East Mall, also features the updated Cloverdale logo.

Just south of the new pylon sign, is The Experience Centre, steadily moving towards the final stage of construction. Landscaping is currently underway with sod to be laid, exhibiting an outdoor space that is made functional with benches and lawn to stretch out on, but also providing beautiful curb appeal to the white scalloped exterior. Serving residents and new homebuyers alike, this family-friendly multipurpose community hub will offer guests a place to meet, socialize, and take part in unique events! Guests will be invited to take part in organized events and activities, learn all about the new Cloverdale Community vision, and to see the beautiful new homes on offer!

My team and I continue to make maintenance of and safety at, the property a top priority. In addition, we have refreshed the parking lot with a repainting of the parking lot lines and line markings throughout a majority of the site.

Customer experience is also paramount to us here at Cloverdale, that’s why, not only has the canopy tent area outside Entrance 1 returned for the Spring and Summer, but it is now extended to double the

covered seating size as before. With the positive feedback received last year, and with the addition of Fairgrounds to that entrance, we felt it was beneficial to expand the canopy coverage area for guests wishing to take advantage of the weather and dine or relax outside.

A friendly reminder to check your tenant handbook for any initial inquiries regarding security, housekeeping, and property concerns. As always, if any of your inquires cannot be addressed there, please reach out to me at irmin.candelario@quadreal.com.

VAROOM . . . READY, SET, GO!

Scouts Canada Regional Kub Kar Rally

The familiar sounds of cheers and tiny race cars filled the Cloverdale Common on April 14, as local Cub Scouts gathered for the annual Scouts Canada Kub Kar Rally.

The Kub Kar Rally is an annual racing event for Cub Scouts across Canada. Cub Scouts, with the help of their leaders and parents, use their creativity to design and build their own Kub Kars from wood using a standard Kub Kar Kit. The Cubs then design, cut out using carpentry tools, assemble their wooden vehicles, paint and decorate them.

At the Kub Kar Rally event, Cubs face-off in head-to-head races with their handmade race cars on the iconic Kub Kar racetrack vying for badges as well as trophies for speed and best design.

Congratulations to all participants!

04 March

71 LIKES

6 COMMENTS 50 SHARES

8 SAVES

GET ALL THE BUZZ

Let's get social @mycloverdale

Hop over to Cloverdale for a 'Sweet Escape with The Easter Bunny'!

MEET THE EASTER BUNNY March 16 to 30 THE EASTER EGG SMASH-UP March 16

16 March

2,309 PLAYS

82 LIKES

2 COMMENTS 10 SHARES

3 SAVES

#cloverdalemall #SweetEasterEscape

REEL: Wow! The little bunnies created smashingly great chocolate Easter eggs at The Easter Egg Smash-Up!

16 March

2,589 PLAYS 90 LIKES

5 COMMENTS

37 SHARES

6 SAVES

The Easter Bunny is back at Cloverdale! Book your spot today!

#SweetEasterEscape

#cloverdalemall #SweetEasterEscape

04 April

91 LIKES

2 COMMENTS 5 SHARES 1 SAVE

A HUUUUUUGE congratulations to Elina from Etobicoke, the winner of Cloverdale's Easter Egg Colouring Contest! We hope you enjoy your Smashingly Grand Chocolate Easter Egg, filled with nonpareils and small solid milk, dark, and white chocolate eggs!

#cloverdalemall #SweetEasterEscape

LET’S TALK IT UP

We’re here to help! Here’s the 411 on how you can dive into utilizing Cloverdale’s marketing channels to support your business.

PROMOTIONS

Have a sale or promotion going on in your store? Let us feature it on the Promotions page on the Cloverdale website to build awareness and drive traffic to your store. All you need to do is send us the info about any upcoming events, promotions, or sales (including start and end dates) and we’ll take care of the rest. Note: Promotions postings are required to have a fab lifestyle image (no text or logos on the photos, please!). No image? No problem . . . we can take care of sourcing an image for you!

SOCIAL MEDIA

Promote your business on Cloverdale's Facebook and Instagram pages! Send us news about your store (i.e., a product launch, beautiful lifestyle images, etc.) or content that we can share from your store’s own fabulous website/blog/social media pages. We can help with writing captions, finding images, and posting. While you’re at it, follow us on Instagram @mycloverdale and “like” the Cloverdale Facebook page!

LET’S CONNECT!

Contact Gillaine Chapman, Marketing Coordinator at gillaine.chapman@quadreal.com for more details.

WE’RE HERE FOR

Our Team

Stefan Pal, General Manager

416.420.7052 stefan.pal@quadreal.com

Irmin Candelario, Operations Manager 437.341.5442 irmin.candelario@quadreal.com

Jennifer Den Engelsman, Marketing Director

416.236.1669 ext. 223 jennifer.denengelsman@quadreal.com

Gillaine Chapman, Marketing Coordinator

416.236.1669 ext. 226 gillaine.chapman@quadreal.com

Rebecca Rachoff, Sr. Retail Accounts Coordinator

416.236.1669 ext. 235 rebecca.rachoff@quadreal.com

Robin Fancy, Project Coordinator

416.236.1669 ext. 229 robin.fancy@quadreal.com

Holly West, Administrative Assistant

416.236.1669 ext. 227 holly.west@quadreal.com

Did you know giving furniture, appliances and other durable goods a second life can help limit waste in landfills, and reduce our carbon footprint? See if your city has a Repair Café or Furniture Bank to help give your item a new lease on life. Learn about QuadReal’s waste repurposing initiatives at quadreal.com/WeSeeCommunity