All You Need.
RELISH THE FOODIE EVENT A gastronomic adventure!
BEHIND THE ART
Get to know the artists featured in Arts Etobicoke's current exhibition.
SANTA'S WINTRY WONDERLAND
Frosted pines and jolly times await!
CREATING MEMORABLE MOMENTS! A note from our Marketing Team.
Cloverdale holds a special place in the hearts of our community, where families and friends gather to socialize and shop, participate in events and programming, and create lasting memories. This past year has been filled with many memorable moments, with the most delicious highlight being RELISH The Foodie Event. This culinary celebration not only tantalized everyone’s taste buds but also set yet another record, drawing in thousands of food enthusiasts from near and far.
Here are just a few of the delish highlights:
• Another record-breaking attendance with just shy of 13,000 guests (12,789) over the two day event! That’s a 5% increase in attendance over 2023.
• Over 12 million media impressions garnered, along with countless social media highlights, with Cloverdale’s top reel receiving over 675K views!
• Cash and in-kind sponsorship for the event totalled over $117,000, a 51% increase in sponsorship from 2023.
• Shopping Centre Traffic increased by 18% in comparison to the weekend prior to the event and by 13% in comparison to the weekend post event.
• We gave back to the community (as we love to do!) by raising a total of $1,630 for the Daily Bread Food Bank through our workshops with Metro, and our friends at Tim Hortons raised over $1,000 in support of Tim Hortons Foundation Camps.
• We also celebrated you, our tenants! An impressive 289 tenants joined us for the weekend, marking a remarkable 115% increase in participation compared to our 2023 Tenant Appreciation Event.
Here’s to savoring the success of this incredible event and looking forward to even more exciting experiences to come!
HOLIDAY CHEER IS IN THE AIR!
We’re gearing up to deck the halls for the most magical time of the year! Santa is on his way to Cloverdale, and we can’t wait to welcome him to his festive Wintry Wonderland home. Our Holiday décor will be installed over two evenings, November 11 and 12.
New this year, we will be celebrating Santa’s arrival to Cloverdale over two fun-filled days, November 16 and 17. Find all the festive details on page 11.
On behalf of Santa, Gillaine, and myself, we would like to wish you and your loved ones a Holiday season that is as enchanting as Santa’s Wintry Wonderland. May your days be filled with joy, warmth, and wonder, and may the magic of the season bring you happiness and delight.
Jennifer Den Engelsman Marketing Director, Cloverdale Mall
RELISH THE FOODIE EVENT A gastronomic adventure!
As the sod was laid in the north parking lot, it signaled the arrival of all things delish to come, as the massive two-day foodie's dream event, RELISH The Foodie Event, presented by The Clove, made it's grand return to Cloverdale.
12,789 adventurous gourmands of all ages came out in droves to Cloverdale on September 14 and 15, where they were greeted by14 food trucks, surrounding the 18,300 square feet of sod, offering delish dishes like tacos, jerk chicken, jumbo gourmet hot dogs, bao buns, and unique cotton candy creations, and so much more.
Our Tastemakers’ Marketplace featured 26 vendors selling their yummy wares and florals, including hot sauces, baked
goods, boutique honey, chocolate, custom planters, food and floral-themed cards, and beautiful floral bouquets.
The food-themed workshops were plenty to keep everyone busy. Cheese Master Afrim Pristine from the Cheese Boutique showcased his amazing cheese charcuterie board workshops, pairing them with a delightful Aperol Spritz for the 'Tuscan Happy Hour' workshop and flavourful wines from Ontario's Château des Charmes for the 'Oh Canada! Cheese and Wine Adventure'. Our biggest foodie friends at Metro had Little Foodsters creating and then eating, kid-sized Fruit Bouquets.
New this year, Floral Designer Maria Shea from Derêves instructed guests on how to create
floral masterpieces. Children created their very own terrariums, while adults participated in classes on designing floral centerpieces and dried wreathes.
Our friends at Arts Etobicoke had children creating mini food sculptures from plasticine, and displaying some artwork from the Intersections Series: Threads of Tradition and Identity – Clothing and Textile exhibition. There was even a contest for a chance to win a $100 Cloverdale Gift Card for guests who visited both the activity at RELISH
The Foodie Event and the exhibit at the Cloverdale Common. Congratulations to the winner, Kendal C., of Toronto.
Our friends at Fairgrounds’ rolled out an outdoor pickleball court, where guests were given an opportunity to test out and finesse their pickleball skills.
The fun didn't stop there . . .
At the Little Foodies Play Zone kids enjoyed pint-sized food trucks and market carts, foodthemed lawn games, a pint-sized food truck photo op and complimentary food-themed face painting and caricature sketches.
Familes said cheese (or woof) with their furry friends for complimentary pet and family portraits, being offered at The Clove Portrait Studio.
Throughout the entire event foodies were treated to live performances on the SKYGRID Stage, including a hip hop dance crew, a gospel pop choir, Samba dancers and more!
Our warmest thanks to our tenants who came out to indulge in delish eats and enjoy the festivites. A huge thank you to our valued sponsors and community partners.
BEHIND THE ART
Q&A with four of the 15 featured artists from the 'Intersections Series: Clothing and Textile as a Cultural Expression' exhibit, on now through November 14 at the Cloverdale Common
When visiting an art exhibition, and gazing upon the exquisite work on display, one often wants to know more about the piece AND the artist. Let's get to know four of the local artists showing their masterpieces at the current exhibit "Clothing and Textile as a Cultural Expression" at the Cloverdale Common. This second exhibit, in the “Intersections: Threads of Tradition and Identity” series, aims to understand where different traditions and identities merge to form community connections.
Artist: Chelsea Moore
Chelsea Moore is an emerging artist currently studying Studio Arts at the University of Guelph. In her practice, she explores femininity and dreams through textiles and painting.
What first drew you to textile art?
I became interested in textile art at a very young age. Inspired by my great aunt and mom who both work with fabrics, I first learned knitting. From there, my passion only grew and led me to learn crocheting, sewing, and other mediums.
Describe your art piece submitted to the current exhibit.
My piece "Woolgathering" depicts hands painted in oil paint crocheting a
superimposed piece of actual fabric. It was created to challenge the historical categorization of textiles in fine arts by combining two opposing mediums (painting and textiles). The word "Woolgathering" can be defined as indulgence in aimless thought or dreamy imagining. Therefore, the piece has a double meaning; both signifying the act of literally gathering wool as one crochets, and the act of absentmindedness through the mediation process of crochet. Is there a common thread in your collection of work (a particular style, medium, theme, time period)?
In my larger body of work, I depict modern women engaging in dreaming and fantasization. Using a combination of machine and hand sewing, I use thread as a substitution for line in drawing.
Where do you create art? Describe your studio.
I am currently enrolled at the University of Guelph studying Studio Arts. I am in my fourth year and am taking a course called Capstone Studio in which I am able to work in my own studio on campus.
What do you hope visitors will come away with, after visiting your art piece?
When visitors view my work, I hope they are able to appreciate the ability of textiles to work with to create images and be interpreted in a fine arts context. I hope they understand the meditative practice of working with fabrics and see how different mediums can work in combination with one another.
Artist: Malariny Murugathas
Malariny Murugathas is a self-taught artist and a second-year university student who aspires to become a Visual Arts and English teacher. Her goal as an artist is to bring South Asian representation into the visual arts, specifically Tamil representation, and explore themes of feminism in her works.
What first drew you to textile art?
As a child who grew up consuming Western art, I could never imagine that it was possible to have Tamil representation in paintings. As I explored art and started drawing what I wanted, my goal of bringing in South Asian representation encouraged me to depict South Asian textiles, specifically the saree.
Describe your art piece submitted to the current exhibit.
"Azhagi" studies the changes of the saree throughout the decades. It looks at the role of the saree to South Asian women as an artistic form of self-expression. It has six women from different periods (including the late 1800s, early 1900s, 1930s, 1950s, 1980s and present day) and explores how cultural interactions between the East and West lead to certain limitations on female expression. It seeks to humanize the women of the past and empower women of colour to find comfort in their cultural expressions. Is there a common thread in your collection of work (a particular style, medium, theme, time period)?
"Azhagi" and the other pieces I have been fortunate enough to create have all been done in acrylics and follow the theme of exploring what it means to be a Tamil woman. They pay respect to the many ancestors who came before me while seeking to find the power that they displayed even in the face of adversity and chauvinist ideology. Through my art, I create visions of a world that is void of unrealistic expectations and hierarchies practiced through constructs such as race, gender, and class.
Where do you create art? Describe your studio.
My work studio has always been my room, as I don’t have the luxury of an actual studio. However, it has always been a space where I can have fun and find inspiration by doing things I like, such as listening to Tamil music. What do you hope visitors will come away with, after visiting your art piece?
As visitors come and go and see my artwork, I hope they leave with a more diverse understanding of how culture evolves. One of the recent controversies I’ve noticed with the saree is how people find offence by how women style it without blouses, due to issues concerning modesty. Hence, I would like people to take away the visual representation of how culture is an ever-changing concept that will connect with its origins and sometimes move away from it.
Artist: Rob Gill
Rob Gill, who attended Queen's University in Kingston for his BFA (specializing in painting), has been working independently as a professional media artist for nearly three decades now. His projects embody many types of media like audio art, programming, installation, 3D computer graphics and animation, and painting . What first drew you to textile art?
One of the first things that drew me to textiles were embroidery patterns. Most people are familiar with them because they are visually striking and beautiful. Growing up with strong Ukrainian roots from my mother's side of the family, plus living in the west end of Toronto for the past eight years influenced me to embark on an art project focused on Ukrainian heritage.
Describe your art piece submitted to the current exhibit.
The three canvases that you see are exact reproductions of authentic Ukrainian embroidery patterns. They have not been modified in any way. You will also see on the video screen an animation playing back the drawing of the first design.
Is there a common thread in your collection of work (a particular style, medium, theme, time period)?
I am hoping to offer patterns from the many different regions of Ukraine but, when I choose patterns to recreate, my number one concern is, is it an interesting and attractive design and does it inspire me?
Where do you create art? Describe your studio.
I live in a bachelor apartment and I love it there. I work on the paintings on one of those large white plastic folding tables. The rest of the work is done on my beloved ten year old Dell Precision laptop. I use Windows 7 and 10. Plus, Adobe Suite CS6, Processing, Blender, OpenFrameworks, and more.
What do you hope visitors will come away with, after visiting your art piece?
The tag line for my art practice is, “Using art as the medium to explore psyche.” I want people to come away with some understanding of the hidden spiritual and creative content invoked by the patterns.
Artist: Vivian Do
Vivian Do is currently a busy high school student, who also works on her extracurriculars and creating art when she can, using classic acrylic paint and elegant ink pens, to create fun vibrant collages. She creates work that relates to the theme of the representation of her identity, since she finds creating connections and then visualizing many things is her way to pack her art creation with as much meaning as possible. Recently, she has become more involved with the art community by volunteering at a summer camp at the AGO and submitting her work to local art shows.
What first drew you to textile art?
My journey with textiles is actually a recent one, when I started high school and took art courses which allowed me to explore different techniques of creating art on fabric using printing or stenciling. I then got the chance to participate in an art workshop of a local printmaking artist, where I learned how to make my own printing screen from scratch and print my own design on a garment—the one that is being displayed at this exhibit (Printed Clouds).
Describe your art piece submitted to the current exhibit.
My piece for this series is from a series of a few works that all carried the symbol of clouds, since, to me, clouds are the meaning of my name and I have related to the feeling of clouds whenever I get to admire them; the feeling of relaxation and comfort. Since this name is one of the strongest connections I have to my own culture, I realized how much such a simple thing could mean so much to me. So, I turned it into art with one of my favourite art medias: collage, and one of the new media, printmaking on fabric.
Is there a common thread in your collection of work (a particular style, medium, theme, time period)? Usually, my work is a way for me to reflect or express myself in the form of visualizing my identity or observations. This theme could be noticeable from my artist's statement and description of the backstory and the connection the piece had to me personally since I make art based on things that I feel connected with.
Where do you create art? Describe your studio.
My studio space is a cleared space on my bedroom floor alongside my art supplies carts. As a student, all I need to create art is a clear surface and supplies—that creates my studio space. The simplicity of the space makes it very cozy, and allows me to freely express my ideas and creativity.
What do you hope visitors will come away with, after visiting your art piece?
The thought that simple things like the clouds in the sky could mean so much to someone because of their culture, background, and experience.
Vivian Do, Printed Clouds / Printed Clouds - Collage
GEARING UP FOR THE HOLIDAYS
A message from Stefan Pal, General Manager, Retail East
With the cold weather approaching, we look forward to settling in the for the Holiday season, with the anticipation of more exciting things to come for Cloverdale. Firstly, I wish to express gratitude for our incredibly supportive Cloverdale family, including management, tenants, and contractors alike, as you have provided us all with the tools and resources to better ourselves as we navigate through the year. Traffic continues to grow, projects are being completed, and excitement looms the closer we get to the pending redevelopment.
The betterment of Cloverdale is and will always be our main priority. As we continue to work hard, we look to our tenants to assist in the ongoing beautification and success of the property. To do your part, here are a few housekeeping items to keep in mind:
LEASE LINES: Please ensure that your store content is kept within the line dividing your store from the common shopping area. This prevents potential life/safety risks and provides a tidy look to your storefront.
HOLIDAY HOURS: We are quickly approaching the Holiday season, which means that the shopping centre hours will be extended. Please ensure you are open and operational in accordance with this schedule (see page 12). Customers have an expectation to visit the shopping centre and visit your store, based on the hours advertised on the Cloverdale website.
REPAIRS AND MAINTENANCE: Although our Operations, Guest Services and Security teams are all readily available to assist, please use QuadReal-Connect for all maintenance reporting. QuadReal-Connect allows our Building Operators to log information, remain organized and efficient, and ensure requests are addressed properly. You can call the QuadReal-Connect line at 1-877-977-2262.
TENANT PARKING: As customers are our number one priority, please ensure that staff are avoiding the use of parking along the frontages of the shopping centre entrances. This allows customers with prime parking and easy access to our shopping centre, to further enjoy their visit. Please refer to our employee parking map that outlines our designated parking areas in yellow. On behalf of myself and the management team, thank you all for your hard work and efforts this year. I hope that the Holiday season is successful, and everyone has an opportunity to relax, and enjoy time with family and loved ones. As always, please feel free to reach out to the Management team with any questions, concerns, or comments.
Frosted pines and jolly times await!
SANTA'S WINTRY WONDERLAND
Santa is on his way!
Santa’s arrival celebration is a two-day event this year— November 16 and 17, 2024.
Parents can register their little ones for the Elf Express Trail event, for one of 12 sessions taking place in the Cloverdale Common. Little ones will create a custom Wintry Wonderland snow globe, gather ‘round for the Train Conductor’s story time reading of The Polar Express, dance and sing along with the Express Trail Elves and at the ‘end of the line’ sip on a cup of Tim Hortons Hot Cocoa.
Registration is required for the Elf Express Trail, $20 per child + HST.
You better not cry, you better not pout if you miss out on The Elf Express Trail, because there will also be a complimentary community crafting art station, in the common area across from Rexall Drugstore, where little ones will have an opportunity to craft their very own Holiday ornament, while supplies last. Santa will be available for photos, and meet and greets from November 16 to December 24 at his Wintery Wonderland home, located near Guest Services. Appointments and walk-ins will be available.
Keep an eye out on our social media and/or sign up for our eNewsletter for prime access to ticket sales for The Elf Express Trail and pre-registration for photos with Santa.
Psssst! Share your photo alongside Santa with us by tagging @mycloverdale.
2024 HOLIDAY HOURS OF OPERATION
The 2024 Holiday Hours of Operation for Cloverdale will commence on Friday, November 29, 2024 (Black Friday) and will be as follows:
Monday to Friday Sunday Saturday
10 am to 8 pm 10 am to 7 pm 11 am to 6 pm
Christmas Eve (Tuesday, December 24)
Christmas Day (Wednesday, December 25)
Boxing Day (Thursday, December 26)
December 27–29 (Friday to Sunday)
New Year’s Eve (Tuesday, December 31)
New Year’s Day (Wednesday, January 1, 2025)
10 am to 6 pm
Mall Closed 10 am to 6 pm
Regular Mall Hours
10 am to 6 pm
Mall Closed
Please advise your staff and head offices accordingly.
If you wish to extend your store hours beyond the mandatory Holiday operating hours, please contact the Management team.
04 September 14,853 VIEWS 446 LIKES 6 COMMENTS 144 SHARES 23 SAVES
GET ALL THE BUZZ
Let's get social @mycloverdale
REEL: @afrimpristine: #RELISHTheFoodieEvent taking place September 14-15 @mycloverdale
I will be doing 2 days of classes. On Sept 14 will be “Tuscan Happy Hour” and Sept 15 will be “Oh Canada! Cheese and Wine".
#mycloverdale #RELISHTheFoodieEvent #myclasses
14 September
23,149 VIEWS 124 LIKES 19 COMMENTS 16 SHARES 4 SAVES
REEL: @geer.than: Calling all foodies RELISH The Foodie Event is happening at Cloverdale Mall on September 14th & 15th from 11 am to 7 PM. Cloverdale Mall (North Parking Lot) This FREE event has a lot to offer!
#thingstodotoronto #torontofoodies #torontoevents #thingstodoin Toronto #toronto #torontofood #torontofreebies #RELISHTheFoodieEvent
14 September
183,127 VIEWS
356 LIKES 72 COMMENTS 165 SHARES 41 SAVES
REEL: @bwit.bunz: RELISH The Foodie Event is back for its fifth year at Cloverdale Mall (North Parking lot) on Saturday and Sunday, Sept 14th and 15th!
#RELISHTheFoodieEvent #mycloverdale #freeactivities #thingstodo #torontoevents #torontoactivities #freethingstodo #freeevent #foodfestival
14 September
675,000 VIEWS 524 LIKES
6 COMMENTS
213 SHARES 68 SAVES
REEL: @natdoumkos: You guys have to come to RELISH The Foodie Event, Presented by The Clove, at Cloverdale Mall this Saturday and Sunday, September 14 and 15 - literally a Toronto foodies dream !!
#ad #torontofood #torontofoodie #torontoeats
LET’S TALK IT UP
We’re here to help! Here’s the 411 on how you can dive into utilizing Cloverdale’s marketing channels to support your business.
PROMOTIONS
Have a sale or promotion going on in your store? Let us feature it on the Promotions page on the Cloverdale website to build awareness and drive traffic to your store. All you need to do is send us the info about any upcoming events, promotions, or sales (including start and end dates) and we’ll take care of the rest. Note: Promotions postings are required to have a fab lifestyle image (no text or logos on the photos, please!). No image? No problem . . . we can take care of sourcing an image for you!
SOCIAL MEDIA
Promote your business on Cloverdale's Facebook and Instagram pages! Send us news about your store (i.e., a product launch, beautiful lifestyle images, etc.) or content that we can share from your store’s own fabulous website/blog/social media pages. We can help with writing captions, finding images, and posting. While you’re at it, follow us on Instagram @mycloverdale and “like” the Cloverdale Facebook page!
LET’S CONNECT!
Contact Gillaine Chapman, Marketing Coordinator at gillaine.chapman@quadreal.com for more details.
WE’RE HERE FOR
Our Team
Stefan Pal, General Manager
416.420.7052 stefan.pal@quadreal.com
Irmin Candelario, Operations Manager 437.341.5442 irmin.candelario@quadreal.com
Jennifer Den Engelsman, Marketing Director
416.236.1669 ext. 223 jennifer.denengelsman@quadreal.com
Gillaine Chapman, Marketing Coordinator
416.236.1669 ext. 226 gillaine.chapman@quadreal.com
Rebecca Rachoff, Sr. Retail Accounts Coordinator
416.236.1669 ext. 235 rebecca.rachoff@quadreal.com
Robin Fancy, Project Coordinator
416.236.1669 ext. 229 robin.fancy@quadreal.com
Holly West, Administrative Assistant
416.236.1669 ext. 227 holly.west@quadreal.com
