1199 PACIFIC HWY, UNIT 1002 SAN DIEGO, CA 92101 Prepared for Dr. Craig Ponder & Mrs. Darlene Ponder Prepared by MARTHA BARRAGAN | REALTOR® DRE 01358280 BARRAGAN.REALESTATE
INTERNATIONAL
HUNTER & MADDOX
REAL ESTATE
THE EXPERIENCE
OF A TRUE PROFESSIONAL
Sales | Leasing | Property Management
Certified Probate & Trust Specialist
Raised in San Diego and with 20 years experience in the Real Estate industry, Martha has vast knowledge of the neighborhoods San Diego has to offer. Martha began her career in Real Estate as a Commercial Real Estate Agent, focusing on warehouse & office space. She then ventured into Residential Sales & Leasing. Her experience includes REO sales, Short Sales, Probate & Trust Sales, Property Management and HOA Management. Martha is a Certified Community Association Manager and a Certified Probate & Trust Specialist.
Martha’s genuine concern for her clients best financial interest has earned her the reputation of an agent with integrity, professionalism, and exceptional customer service.
MARTHA BARRAGAN REALTOR® DRE 01358280 619.500.4046 martha@barragan.realestate barragan.realestate
THE
Based in Downtown San Diego, Hunter & Maddox International is one of the West Coast’s leading independent real estate brokerages. With a combined 50 years of experience the founders have been involved in both developing and closing over $4 billion in luxury homes and condo towers in the San Diego market. With its headquarters in San Diego and affiliates around the world, no other real estate team understands the needs of home buyers and sellers--like Hunter & Maddox.
STRENGTH OF OUR BROKERAGE OUR DISTINCT ADVANTAGES • High standard of excellence for quality & market expertise • Independetly owned and operated • Deeply rooted in the Downtown
Diego community • Trusted to provide world class personalized service • Commited to serving the needs of our clients • Leaders
Estate industry
San
in the San Diego Real
BILLION IN TOTAL SALES* $4+ TRANSACTIONS TO DATE* 3,258 CLIENT COUNTS* 49,349 *As of December 2022
THE NETWORK OF OUR TRUSTED PROFESSIONALS CRYSTAL BONETTO, FIRST AMERICAN Title Transfer & Insurance Services SUNNY KUMAR, US BANK Mortgage Services JOANN LEONCIO, GRANITE ESCROW Escrow Officer
JENNIFER RILEY Transaction Coordinator NOVO INTERIORS Interior Designer & Property Staging BRENT HAYWOOD Professional Photography SPEARHEAD MEDIA Professional Videography & Media
Every home has a story.
Our In-House Marketing Team crafts a tailored marketing approach that is designed to tell your story through strategic marketing and extensive advertising across all channels of communication.
Buyers rate photography as the most important feature when searching for a listing. Better quality images qualify your home for additional media exposure, more impactful marketing collatoral, higher placement on listing syndication websites, and increased views online
PHOTOGRAPHY BUILDS BUYER EMOTION & DRIVES RESULTS
THE
THE MLS
IS THE KEY TO EFFECTIVE EXPOSURE
OUR COMMITMENT
• Skilled copywriting
• Detailed and accurate features
• Complete all searchable fields possible
• Up-to-date showing information
• Complete agent contact information
• Correct tract information, HOA, and community amenities
• Professional photography & drone shots
SAMPLE DESCRIPTION
Fabulous location! This condo is located in a highly sought out neighborhood of University Heights. This spacious condo is move-in ready. Newly remodeled kitchen and new flooring. Large primary bedroom with walk in closet, airy outdoor patio with laundry closet. Unit has a fireplace, A/C and 1 car garage with an additional parking space. Quaint complex with lush landscape and secured access. Conveniently located walking distance to Park Boulevard restaurants, Hillcrest Farmers Market, and Trolley Barn Park. Close to all, yet in a quiet residential neighborhood.
THE LANDING PAGE
TO SHOWCASE YOUR PROPERTY
The right landing page for your home will prove one of the most valuable marketing tools you can utilize. With the right positioning, prospective buyers can find all the details they are looking for.
• Search Enginge Optimized
• Mobile Optimized
• Custom Domain/URL
• Page-one positioning on Google search
• Generates traffic analytics
• Property photo gallery
• Property Video Tour
• 3D Virtual Tour
• Accurate property description and amenities
• Community information
• Map and directions
• School information
• Contact form
BAYSIDELUXURYCONDO.COM
THE CAMPAIGNS
THAT DELIVER WHERE IT MATTERS
• Targeted email marketing to Broker & Client databases
• Social media posts optimzied with multiple photos, hashtags, videos and links for lead capture
• Inclusion in weekly Open House posts on all major social media sites to boost attendance (if applicable)
• Social media team stays up to date and shares best practices for eaching the largest audience
•
•
•
•
•
THE COLLATERAL
QUALITY AND DESIGN MATTER
WHERE
Custom, stunning marketing brochures
Quality design and material
Targeted direct mail and delivery
Digitized for emailing and sharing online
Property flyer displayed in Brokerage window
THE RIGHT PRICE
PRICING YOUR PROPERTY COMPETITEVELY will help generate the most activity from agents, and
PRICING YOUR PROPERTY TOO HIGH may make it necessary to drop the price below market value to compete with new, well priced listings.
ATTRACT BUYERS
MARKET VALUE
75% 90%
10% BELOW 15% BELOW
10%
30% 60%
15% ABOVE 10% ABOVE
ASKING PRICE % OF POTENTIAL BUYERS WHO WILL LOOK AT THE PROPERTY
BUYERS & SELLERS DETERMINE VALUE
The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.
Buyers make their pricing decision based on comparing your property to other properties sold in your area.
Historically, your first offer is usually your best.
THE RIGHT PRICE
IS ALWAYS AHEAD OF THE MARKET
MAXIMIZE SALES PRICE
• A property generates the most interest when it first hits the market.
• The number of showings is greatetst during this time if it priced at market value.
• Starting too high and reducing the price later misses the excitement and fails to generate strong activity.
• Many homes that start high end up selling below market value.
& MINIMIZE TIME ON MARKET
• The buying market has a short attention span.
• Pricing your home right the first time is key.
• Proper pricing attracts buyers.
• An overpriced house will not sell.
• We want to generate offers before the market moves on to newer listings.
WHEN MOST OFFERS ARE RECEIVED
ACTIVITY LEVEL
WEEKS ON THE MARKET
0 2 4 6 8 10 12 14
THE TIMELINE OUR PLAN OF ACTION 1 MONTH MARKETING START-UP Staging & Landscaping Consultation MARKETING ADVERTISING SHOWINGS & OFFERINGS REPORTING & ESCROW Sign Listing Presentation Staging Professional Pricing Recommendation Repairs Inspections home, pest, roof, city Custom Property Property Brochure Property Profile Disclosures Showing Inquiries Hosted Property Escrow Coordination of all Documentation Professional Project Management Disclosure Packages Bi-Monthly Status
Packages Prepared for Prospective Buyers
Status Reports: Website Hits, Open House Tra c, & Showings
Inquiries & Information Distributed Property Showings
Agent Email Blast
Featured in Newsletter Targeted Direct Mailer
Possible O er(s) Presented by Qualified Buyers Negotiation of O er(s)
Negotiation of Contingency Removal(s)
Listed with Leverage Global Partners MLS Listing Syndication to 100+ Websites Displayed on Brokerage Window
Social Media Ads to Targeted Audiences
Google Ads for Keyword Searches
Sign on Property Property on MLS Broker’s Tour
Open House Weekend
Property Website Brochure
Profile Book w/
Hosted Property Showings
Professional Photography, Video & 3D Recommendation
Cycle Repeats
Management of Final Details Signing of Documentation
2 MONTHS 3-4 MONTHS
LEVERAGE ADVANTAGE
LeverageRE.com is a modern real estate platform that promotes properties from leading agents, teams, and brokerages worldwide. From public relations to digital and social media to targeted advertising, Leverage strategically promotes our members’ listings to a relevant international audience.
Leverage affiliates have been vetted and trusted with the exclusivity of being the sole representative of their markets within the Leverage Network. Together, our members sell more than $20 Billion in real estate on an annual basis. Your agent is engaged in this community and is able to serve your real estate needs locally or anywhere outside of your market.
With Leverage, your agent is allied with top producing real estate professionals and the most respected media outlets worldwide so that your property can receive maximum exposure to an international audience.
We invite you to visit our website or contact us to learn more.
ANNALISA POVLOCK
President
Annalisa.Povlock@LeverageRE.com
LeverageRE.com
3 THE LEVERAGE ADVANTAGE 2022 |
WELCOME TO THE MOST INNOVATIVE NETWORK IN THE GLOBAL REAL ESTATE MARKET. The
629.4M 149.6M
Top Cities where Chinese Buyers are searching from on Juwai.com: Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu
POWERFUL DETAILS
EXPOSURE TO AUDIENCES
THEMSELVES. NYTIMES .COM & INTERNATIONAL
WSJ.COM & MANSION GLOBAL 178.6M MONTHLY PAGE VIEWS $1.49M AVG. HOUSEHOLD NET WORTH $2.80M AVG. HOUSEHOLD NET WORTH £1.3M AVG. HOUSEHOLD NET WORTH Top Visiting Countries
France $242,000 AVG. HOUSEHOLD INCOME 91M MONTHLY PAGE VIEWS 1.89M MONTHLY SITE VISITS 53% INCOME $100K+ GLOBAL READERSHIP North America, Europe, APAC, Latin America, Middle East PROPGO LUXURY .COM FINANCIALTIMES .COM JUWAI .COM 26.9M MONTHLY PAGE VIEWS 11.3M MONTHLY PAGE VIEWS 2.2M CHINESE CONSUMER VISITS PER MONTH 2.05M MONTHLY SITE VISITS 2.05M MONTHLY SITE VISITS 2.8M PROPERTY LISTINGS $235,000 AVG. HOUSEHOLD INCOME £206,000 AVG. HOUSEHOLD INCOME
Visiting Countries
WITH
THAT MATTER, THE NUMBERS SPEAK FOR
Data as of October 2019, as provided to LGP by Media Outlets.
United States, United Kingdom, Canada, Australia, India, Germany, Japan, Hong Kong, Singapore,
Top
United States, China, Hong Kong, United Kingdom, Japan, Taiwan, Singapore Global Readership Americas, United Kingdom, Central Europe, Middle East, Africa, Asia Pacific
51.2M MONTHLY SITE VISITS
THE LEVERAGE NETWORK 5,020 Agents OPERATING IN 23 Countries WITH 216 Offices SERVING 135 Markets *Internal data as of January 2020
WITH LEVERAGE, YOUR AGENT HAS ACCESS TO STRATEGIC TOOLS AND RESOURCES THAT DELIVER MAXIMUM EXPOSURE FOR YOUR PROPERTY.
WE PROVIDE:
Elevated Promotion
Agents may feature properties on LeverageRE.com, a curated channel of real estate and lifestyle content, and promote them to a social media audience of 80,000+ followers
In addition, Leverage’s dedicated Public Relations team seeks editorial placement in local and international media outlets for newsworthy properties represented by agents of Leverage.
Creative Expertise
A creative team of designers, writers, social media experts, developers and printers are at your agent’s disposal to develop a personalized marketing strategy and create materials that engage today’s most discerning buyers.
A Powerful Community
Leverage aligns more than 5,000 top producing real estate professionals across 130+ major markets worldwide to refer business and share innovative strategies and tactics market -to-market.
Relocation Connections
Beyond the market coverage that Leverage has within its membership, Leverage’s relocation experts will match your agent with a Leveragequality firm in any location where you have a real estate need.
Visit LeverageRE.com for more information.